Inviting Customers Quotes

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Ignore the misery. Custom invites you to ignore the misery." SHOW YOUR TONGUE

It's a scary thing, a life-changing, paradigm-shifting thing, to honestly ask yourself this question: Am I moving with God to rescue, restore, and redeem humanity? Or am I clinging fast, eyeteeth clenched, to an imperfect world's habits and cultural customs, in full knowledge of injustice or imperfections, living at odds with God's dream for his daughters and sons?

The wise man will not upset the customs of the people, nor will he invite the attention of the populace by any novel ways of living.

Now I escort the last of the customers out, close the store and go home to my bed, I’m beat.” I walked over to the door and flipped the sign. “Is that an invitation?

Protect and preserve your core customers," he [Jim Sinegal, cofounder and CEO of Costco] told our marketing team when I invited him to speak to us. "The cost of losing your core customers and trying to get them back during a down economy will be much greater than the cost of investing in them and trying to keep them.

My mom absolutely LOVED all things English, so it’s not too surprising that she loved English tea parties. When she and I traveled—which was frequently—we often found ourselves in locations (Vancouver, Ottawa, London, Bath, Cardiff, to name a few) where we could take advantage of that lovely English custom of “taking tea.” So, for a special surprise party, I invited a dozen of Mom’s Gainesville friends to “take tea” with us. Even though it was December, it was warm enough to use the screen porch and the deck. That’s the “Florida advantage!

The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.

Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.

We see our customers as invited guests to a party and we are the hosts.

About the same time I came in contact with another Christian family. At their suggestion I attended the Wesleyan church every Sunday. For these days I also had their standing invitation to dinner. The church did not make a favourable impression on me. The sermons seemed to be uninspiring. The congregation did not strike me as being particularly religious. They were not an assembly of devout souls; they appeared rather to be wordly-minded people, going to church for recreation and in conformity to custom. Here, at times, I would involuntarily doze. I was ashamed, but some of my neighbours, who were in no better case, lightened the shame. I could not go on long like this, and soon gave up attending the service.

By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.

Grimaud left the chamber, and led the way to the hall, where, according to the custom of the province, the body was laid out, previously to being put away forever. D'Artagnan was struck at seeing two open coffins in the hall. In reply to the mute invitation of Grimaud, he approached, and saw in one of them Athos, still handsome in death, and, in the other, Raoul with his eyes closed, his cheeks pearly as those of the Palls of Virgil, with a smile on his violet lips. He shuddered at seeing the father and son, those two departed souls, represented on earth by two silent, melancholy bodies, incapable of touching each other, however close they might be.

Problems kept unresolved invite more problems.

It’s a scary thing, a life-changing, paradigm-shifting thing, to honestly ask yourself this question: Am I moving with God to rescue, restore, and redeem humanity? Or am I clinging fast, eyeteeth clenched, to an imperfect world’s habits and cultural customs, in full knowledge of injustice or imperfections, living at odds with God’s dream for his daughters and sons?

What are the true reasons why the purchaser is planning to spend his money on a new car instead of a piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars. The modern propagandist therefore sets to work to create circumstances which will modify that custom . . . He will endeavor to develop public acceptance of the idea of a music room in the home. This he may do, for example, by organizing an exhibition of period music rooms designed by well-known decorators who themselves exert an influence on the buying groups . . . Then, in order to create dramatic interest in the exhibit, he stages an event or ceremony. To this ceremony key people, persons known to influence the buying habits of the public, such as a famous violinist, a popular artist, and a society leader, are invited. These key persons affect other groups, lifting the idea of the music room to a place in the public consciousness which it did not have before. The juxtaposition of these leaders, and the idea which they are dramatizing, are then projected to the wider public through various publicity channels . . . The music room will be accepted because it has been made the thing. And the man or woman who has a music room, or has arranged a corner of the parlor as a musical corner, will naturally think of buying a piano. It will come to him as his own idea.

Once upon a time there was a great queen who, having given birth to twin daughters, invited twelve fairies who lived nearby to come and bestow gifts upon them, as was the custom in those days. Indeed, it was a very useful custom, for the power of the fairies generally compensated for the deficiencies of nature. Sometimes, however, they also spoiled what nature had done its best to make perfect, as we shall soon see. ("Green Serpent")

Then the voice - which identified itself as the prince of this world, the only being who really knows what happens on Earth - began to show him the people around him on the beach. The wonderful father who was busy packing things up and helping his children put on some warm clothes and who would love to have an affair with his secretary, but was terrified on his wife's response. His wife who would like to work and have her independence, but who was terrified of her husband's response. The children who behave themselves because they were terrified of being punished. The girl who was reading a book all on her own beneath the sunshade, pretending she didn't care, but inside was terrified of spending the rest of her life alone. The boy running around with a tennis racuqet , terrified of having to live up to his parents' expectations. The waiter serving tropical drinks to the rich customers and terrified that he could be sacket at any moment. The young girl who wanted to be a dance, but who was studying law instead because she was terrified of what the neighbours might say. The old man who didn't smoke or drink and said he felt much better for it, when in truth it was the terror of death what whispered in his ears like the wind. The married couple who ran by, splashing through the surf, with a smile on their face but with a terror in their hearts telling them that they would soon be old, boring and useless. The man with the suntan who swept up in his launch in front of everybody and waved and smiled, but was terrified because he could lose all his money from one moment to the next. The hotel owner, watching the whole idyllic scene from his office, trying to keep everyone happy and cheerful, urging his accountants to ever greater vigilance, and terrified because he knew that however honest he was government officials would still find mistakes in his accounts if they wanted to. There was terror in each and every one of the people on that beautiful beach and on that breathtakingly beautiful evening. Terror of being alone, terror of the darkness filling their imaginations with devils, terror of doing anything not in the manuals of good behaviour, terror of God's punishing any mistake, terror of trying and failing, terror of succeeding and having to live with the envy of other people, terror of loving and being rejected, terror of asking for a rise in salary, of accepting an invitation, of going somewhere new, of not being able to speak a foreign language, of not making the right impression, of growing old, of dying, of being pointed out because of one's defects, of not being pointed out because of one's merits, of not being noticed either for one's defects of one's merits.

It is now time for us to ask the personal question put to Jesus Christ by Saul of Tarsus on the Damascus road, ‘What shall I do Lord?’ or the similar question asked by the Philippian jailer, ’What must I do to be saved?’ Clearly we must do something. Christianity is no mere passive acquiescence in a series of propositions, however true. We may believe in the deity and the salvation of Christ, and acknowledge ourselves to be sinners in need of his salvation, but this does not make us Christians. We have to make a personal response to Jesus Christ, committing ourselves unreservedly to him as our Savior and Lord … At its simplest Christ’s call was “Follow me.” He asked men and women for their personal allegiance. He invited them to learn from him, to obey his words and to identify themselves with his cause … Now there can be no following without a previous forsaking. To follow Christ is to renounce all lesser loyalties … let me be more explicit about the forsaking which cannot be separated from the following of Jesus Christ. First, there must be a renunciation of sin. This, in a word, is repentance. It is the first part of Christian conversion. It can in no circumstances be bypassed. Repentance and faith belong together. We cannot follow Christ without forsaking sin … Repentance is a definite turn from every thought, word, deed, and habit which is known to be wrong … There can be no compromise here. There may be sins in our lives which we do not think we could ever renounce, but we must be willing to let them go as we cry to God for deliverance from them. If you are in doubt regarding what is right and what is wrong, do not be too greatly influenced by the customs and conventions of Christians you may know. Go by the clear teaching of the Bible and by the prompting of your conscience, and Christ will gradually lead you further along the path of righteousness. When he puts his finger on anything, give it up. It may be some association or recreation, some literature we read, or some attitude of pride, jealousy or resentment, or an unforgiving spirit. Jesus told his followers to pluck out their eye and cut off their hand or foot if it caused them to sin. We are not to obey this with dead literalism, of course, and mutilate our bodies. It is a figure of speech for dealing ruthlessly with the avenues along which temptation comes to us.

I see. And do you have this client’s room number?” “Nah.” “Do you have his Gizmo ID?” “Nah.” I pulled a compact out of my handbag and checked my ruby-red lipstick. “I’m sorry, madam”—she looked me up and down—“I’m unable to help you if you don’t have his room number or some other proof that you’ve been invited.” I shot her a bitchy glare (I’m good at that). “Oh, he wants me here all right. For an hour.” I set the compact on her desk and fished around in my handbag. She leaned away from the compact like she might catch a disease from it. I pulled out a piece of paper and read: “Jin Chu. Canton Artemis. Arcade District. Aldrin Bubble.” I put the paper away. “Just call the fuckin’ guy, okay? I got other customers after this.

We say if you're just using your engineers to code, you're only getting about half their value. The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.

In 1956, while passing through customs at Sydney Airport, he was found to be carrying a large and diversified collection of pornographic material, and he was invited to take his sordid continental habits elsewhere. Thus, by one of life’s small ironies, he was unable to enjoy, as it were, his own finest erection.

It all comes down to Jesus Christ, and what you CHOOSE to believe about Him. Jesus claims He is the Son of God. Jesus claims He died for you and rose from the dead. He claims that the only way to cancel out your sin and spend eternity in heaven is to be believe that He is who He said He was. These are the claims on the table. Bold claims. its will make you wince, won't it? Personally, I think the boldness of the claims makes the choosing a lot easier. Most people who have never actually read the menu probably assume they can order a la carte at the Jesus table or customize their own recipe of faith. But you can't say yes to the historical figure and a few parables but pass on miracles, the resurrection, and the Son-of-God thing. That is not the offering. Christ is a fixed meal. It is all or nothing with His claims. Everyone is invited, but only you can decide if you actually want to eat at His table. For those who do believe in Christ, it means getting real, being hones about your sin, and living your life as if you really mean it.

If I could write an autobiography for fear, it would read like this: __________ Hi, my name is Fear. F-E-A-R. But you are going to call me a lot of other things as you start to get closer to me. I’m terribly unoriginal. I’m like every has-been out there, but you give me way more credit than I deserve. You should keep doing that. I like it when you make me bigger than I actually am. I’m going to make you feel alone, and I like it when you believe you’re the only one who’s ever felt this way. You think I’m custom-catered to fit you, but I’m really no different than the brand of me your best friend wears. I’m a ballad lurking in the hearts of a billion people, and I will do anything to keep you from realizing that I am just the same song on repeat. You all know all my words. I’m pretty jealous though. I want you alone with me at night. I’m not afraid to say I’m greedy or that I don’t want to share you. I’m a territorial lover, and I would rather you not have solid and deep conversations at dinner parties or find a community that doesn’t leave your side. I wrote you a story a long time ago, and I don’t want you to figure out that you’ve outgrown the plotline. I wonder why you don’t get over me sometimes, but then the realization hits me: You come back because you know I want you. You come back because you know the sound of my voice. You come back because you know the way I move and how I shut you down. You’ve stood face-to-face with me so many times and I have told you who you are. The crazy thing is, you’ve believed me.

Goossens, the man who started it all, likewise failed to see his dream realized. In 1956, while passing through customs at Sydney Airport, he was found to be carrying a large and diversified collection of pornographic material, and he was invited to take his sordid continental habits elsewhere. Thus, by one of life’s small ironies, he was unable to enjoy, as it were, his own finest erection.

Do you remember bedtime as a child? I was terrified of the dark. I was terrified of the closed closet door that surely cracked open when I wasn't looking and spewed out ghouls and devils. I took care that no arms or legs protruded from the bed. I sometimes slept with the covers over my head. Sweltering, panting, barely breathing. Not even my hair exposed, lest a monster discover and devour me. I remember begging my father to check under the bed. I remember trying to explain how some monsters had invisibility cloaks. He would kiss my cheek and switch off the light. We stop looking under the bed once we realize that the monsters are inside us. It's funny how they transform. Suddenly they don't mind daylight. Suddenly they dress nicely, speak our language, and share our customs. They sit next to us on the metro and jog around our neighborhoods. They slip things into our drinks at parties and offer us jobs. Sometimes we spot them, sometimes we don't. Sometimes we even do the unthinkable: we invite them to our bed. As adults, we burn down the sanctuaries we created as children. Our inner child freaks out, but its screams are drowned by our moans as our monsters bring us to orgasm.

What are the true reasons why the purchaser is planning to spend his money on a new car instead of a piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars. The modern propagandist therefore sets to work to create circumstances which will modify that custom. He appeals perhaps to the home instinct which is fundamental. He will endeavor to develop public acceptance of the idea of a music room in the home. This he may do, for example, by organizing an exhibition . . . key people, persons known to influence the buying habits of the public, such as a famous violinist, a popular artist, and a society leader, are invited. These key persons affect other groups, lifting the idea of the music room to a place in the public consciousness which it did not have before. The juxtaposition of these leaders, and the idea which they are dramatizing, are then projected to the wider public through various publicity channels . . . The music room will be accepted because it has been made the thing. And the man or woman who has a music room, or has arranged a corner of the parlor as a musical corner, will naturally think of buying a piano. It will come to him as his own idea.

A bare two years after Vasco da Gama’s voyage a Portuguese fleet led by Pedro Alvarez Cabral arrived on the Malabar coast. Cabral delivered a letter from the king of Portugal to the Samudri (Samudra-raja or Sea-king), the Hindu ruler of the city-state of Calicut, demanding that he expel all Muslims from his kingdom as they were enemies of the ‘Holy Faith’. He met with a blank refusal; then afterwards the Samudra steadfastly maintained that Calicut had always been open to everyone who wished to trade there… During those early years the people who had traditionally participated in the Indian Ocean trade were taken completely by surprise. In all the centuries in which it had flourished and grown, no state or kings or ruling power had ever before tried to gain control of the Indian Ocean trade by force of arms. The territorial and dynastic ambitions that were pursued with such determination on land were generally not allowed to spill over into the sea. Within the Western historiographical record the unarmed character of the Indian Ocean trade is often represented as a lack, or failure, one that invited the intervention of Europe, with its increasing proficiency in war. When a defeat is as complete as was that of the trading cultures of the Indian Ocean, it is hard to allow the vanquished the dignity of nuances of choice and preference. Yet it is worth allowing for the possibility that the peaceful traditions of the oceanic trade may have been, in a quiet and inarticulate way, the product of a rare cultural choice — one that may have owed a great deal to the pacifist customs and beliefs of the Gujarati Jains and Vanias who played such an important part in it. At the time, at least one European was moved to bewilderment by the unfamiliar mores of the region; a response more honest perhaps than the trust in historical inevitability that has supplanted it since. ‘The heathen [of Gujarat]’, wrote Tomé Pires, early in the sixteenth century, ‘held that they must never kill anyone, nor must they have armed men in their company. If they were captured and [their captors] wanted to kill them all, they did not resist. This is the Gujarat law among the heathen.’ It was because of those singular traditions, perhaps, that the rulers of the Indian Ocean ports were utterly confounded by the demands and actions of the Portuguese. Having long been accustomed to the tradesmen’s rules of bargaining and compromise they tried time and time again to reach an understanding with the Europeans — only to discover, as one historian has put it, that the choice was ‘between resistance and submission; co-operation was not offered.’ Unable to compete in the Indian Ocean trade by purely commercial means, the Europeans were bent on taking control of it by aggression, pure and distilled, by unleashing violence on a scale unprecedented on those shores.

Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

Social traditions, Burke pointed out, are forms of knowledge. They contain the residues of many trials and errors, and the inherited solutions to problems that we all encounter. Like those cognitive abilities that pre-date civilisation they are *adaptations*, but adaptations of the community rather than of the individual organism. Social traditions exist because they enable a society to reproduce itself. Destroy them heedlessly and you remove the guarantee offered by one generation to the next. .... [F]or Burke, traditions and customs distil information about the indefinitely many strangers living *then*, information that we need if we are to accommodate our conduct to the needs of absent generations. Moreover, in discussing tradition, we are not discussing arbitrary rules and conventions. We are discussing *answers* that have been discovered to enduring *questions*. These answers are tacit, shared, embodied in social practices and inarticulate expectations. Those who adopt them are not necessarily able to explain them, far less justify them. Hence Burke described them as 'prejudices', and defended them on the grounds that, though the stock of reason in each individual is small, there is an accumulation of reason in society that we question and reject at our peril.

I want you to know how proud I am. You’re doing the right thing, and I don’t want you to worry about what’s going to happen after. We’ll figure it out.” She looked back at David and beamed, as happy as I’d ever seen her. “I have no doubt of that. Although I do have one serious concern.” “Yes?” “UPARG? It doesn’t roll off the tongue in quite the same way IPCA did.” Raquel heaved a why must you joke at inappropriate times sigh, then lifted her chin haughtily. “Well, maybe we won’t invite you to be a part of it, then.” I laughed. “Please, by all means, leave me out. I think it’s high time I retire.” “Even if we issue you your own custom companion Taser for Tasey?” I pursed my lips thoughtfully. “We’ll talk when I’m done here.

The conduct of a new sedoretu is to some extent, and wisely, prescribed by custom and sanctioned by religion. The first night after the ceremony of marriage belongs to the Morning and Evening couples; the second night to the Day and Night couples. Thereafter the four spouses may join as and when they please, but always and only by invitation given and accepted, and the arrangements are to be known to all four. Four souls and bodies and all the years of their four lives to come are in the balance in each of those decisions and invitations; passion, negative and positive, must find its channels, and trust must be established, lest the whole structure fail to found itself solidly, or destroy itself in selfishness and jealousy and grief.

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

My businessman friend Dudley Wright saw the drawing and I told him the story about it. He said, “You oughta triple its price. With art, nobody is really sure of its value, so people often think, ‘If the price is higher, it must be more valuable!’” I said, “You’re crazy!” but, just for fun, I bought a twenty-dollar frame and mounted the drawing so it would be ready for the next customer. Some guy from the weather forecasting business saw the drawing I had given Gianonni and asked if I had others. I invited him and his wife to my “studio” downstairs in my home, and they asked about the newly framed drawing. “That one is two hundred dollars.” (I had multiplied sixty by three and added twenty for the frame.) The next day they came back and bought it. So the massage parlor drawing ended up in the office of a weather forecaster.

Williams, having awarded Orwell the title of exile, immediately replaces it with the description ‘vagrant’. A vagrant will, for example, not be reassured or comforted by Williams’s not-very-consoling insistence that '"totalitarian" describes a certain kind of repressive social control, but, also, any real society, any adequate community, is necessarily a totality. To belong to a community is to be a part of a whole, and, necessarily, to accept, while helping to define, its disciplines.’ In other words, Williams is inviting Orwell and all of us to step back inside the whale! Remember your roots, observe the customs of the tribe, recognise your responsibilities. The life of the vagrant or exile is unwholesome, even dangerous or deluded. The warmth of the family and the people is there for you; so is the life of the ‘movement.’ If you must criticize, do so from within and make sure that your criticisms are constructive. This rather peculiar attempt to bring Orwell back into the fold is reinforced by this extraordinary sentence: ‘The principle he chose was socialism, and Homage to Catalonia is still a moving book (quite apart from the political controversy it involves) because it is a record of the most deliberate attempt he ever made to become part of a believing community.’ I leave it to any reader of those pages to find evidence for such a proposition; it is true that Orwell was very moved by the Catalan struggle and by the friends he made in the course of it. But he wasn’t exactly deracinated before he went, and the ‘believing community’ of which, in the aftermath, he formed a part was a community of revolutionary sympathisers who had felt the shared experience of betrayal at the hands of Stalin. And of Stalin’s ‘community’, at that epoch, Williams formed an organic part. Nor, by the time he wrote Culture and Society, had he entirely separated from it.

Ive and Jobs have even obsessed over, and patented, the packaging for various Apple products. U.S. patent D558572, for example, granted on January 1, 2008, is for the iPod Nano box, with four drawings showing how the device is nestled in a cradle when the box is opened. Patent D596485, issued on July 21, 2009, is for the iPhone packaging, with its sturdy lid and little glossy plastic tray inside. Early on, Mike Markkula had taught Jobs to “impute”—to understand that people do judge a book by its cover—and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it’s an iPod Mini or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. “Steve and I spend a lot of time on the packaging,” said Ive. “I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

As the crowd looked breathlessly on, Karlstadt read the Mass in an abbreviated form, leaving out the passages about sacrifice to which Luther had so objected. At the consecration, Karlstadt—omitting the elevation of the host—passed from Latin into German. For the first time in their lives, those present heard in their own language the words “This is the cup of my blood of the new and eternal testament, spirit and secret of the faith, shed for you to the remission of sins.” Each congregant was then invited to commune in both kinds. A hush descended as Christians high and low proceeded to the altar. Instead of receiving the host on the tongue, as was the custom, each was handed a wafer to place on his or her tongue; each was also given the chalice from which to drink. One communicant, on being handed a wafer, trembled so violently that he dropped it. Karlstadt told him to pick it up, but the man was so terrified at the sight of the Lord’s body lying desecrated on the floor that he refused to touch it.

People, especially those in charge, rarely invite you into their offices and give freely of their time. Instead, you have to do something unique, compelling, even funny or a bit daring, to earn it. Even if you happen to be an exceptionally well-rounded person who possesses all of the scrappy qualities discussed so far, it’s still important to be prepared, dig deep, do the prep work, and think on your feet. Harry Gordon Selfridge, who founded the London-based department store Selfridges, knew the value of doing his homework. Selfridge, an American from Chicago, traveled to London in 1906 with the hope of building his “dream store.” He did just that in 1909, and more than a century later, his stores continue to serve customers in London, Manchester, and Birmingham. Selfridges’ success and staying power is rooted in the scrappy efforts of Harry Selfridge himself, a creative marketer who exhibited “a revolutionary understanding of publicity and the theatre of retail,” as he is described on the Selfridges’ Web site. His department store was known for creating events to attract special clientele, engaging shoppers in a way other retailers had never done before, catering to the holidays, adapting to cultural trends, and changing with the times and political movements such as the suffragists. Selfridge was noted to have said, “People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” How do you get people to take notice? How do you stand out in a positive way in order to make things happen? The curiosity and imagination Selfridge employed to successfully build his retail stores can be just as valuable for you to embrace in your circumstances. Perhaps you have landed a meeting, interview, or a quick coffee date with a key decision maker at a company that has sparked your interest. To maximize the impression you’re going to make, you have to know your audience. That means you must respectfully learn what you can about the person, their industry, or the culture of their organization. In fact, it pays to become familiar not only with the person’s current position but also their background, philosophies, triumphs, failures, and major breakthroughs. With that information in hand, you are less likely to waste the precious time you have and more likely to engage in genuine and meaningful conversation.

The compulsion to keep a pure, homogeneous table is an old one, reflective of ingrained social customs and taboos that surround communal eating. The English word companion is derived from the Latin com (“with”) and panis (“bread”).53 A companion, therefore, is someone with whom you share your bread. When we want to know about a person’s friends and associates, we look at the people with whom she eats, and when we want to measure someone’s social status against our own, we look at the sort of dinner parties to which he gets invited. Most of us prefer to eat with people who are like us, with shared background, values, socioeconomic status, ethnicity, beliefs, and tastes, or perhaps with people we want to be like, people who make us feel important and esteemed. Just as a bad ingredient may contaminate a meal, we often fear bad company may contaminate our reputation or our comfort. This is why Jesus’ critics repeatedly drew attention to the fact that he dined with tax collectors and sinners. By eating with the poor, the despised, the sick, the sinners, the outcasts, and the unclean, Jesus was saying, “These are my companions. These are my friends.” It was just the sort of behavior that got him killed. The

Or again, supposing prizes were offered to the magistrates in charge of the market for equitable and speedy settlements of points in dispute to enable any one so wishing to proceed on his voyage without hindrance, the result would be that far more traders would trade with us and with greater satisfaction. It would indeed be a good and noble institution to pay special marks of honour, such as the privilege of the front seat, to merchants and shipowners, and on occasion to invite to hospitable entertainment those who, through something notable in the quality of ship or merchandise, may claim to have done the state a service. The recipients of these honours will rush into our arms as friends, not only under the incentive of gain, but of distinction also. Now the greater the number of people attracted to Athens either as visitors or as residents, clearly the greater the development of imports and exports. More goods will be sent out of the country, there will be more buying and selling, with a consequent influx of money in the shape of rents to individuals and dues and customs to the state exchequer. And to secure this augmentation of the revenues, mind you, not the outlay of one single penny; nothing needed beyond one or two philanthropic measures and certain details of supervision.

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In the market of Clare, so cheery the glare Of the shops and the booths of the tradespeople there; That I take a delight on a Saturday night In walking that way and in viewing the sight. For it's here that one sees all the objects that please-- New patterns in silk and old patterns in cheese, For the girls pretty toys, rude alarums for boys, And baubles galore while discretion enjoys-- But here I forbear, for I really despair Of naming the wealth of the market of Clare. A rich man comes down from the elegant town And looks at it all with an ominous frown; He seems to despise the grandiloquent cries Of the vender proclaiming his puddings and pies; And sniffing he goes through the lanes that disclose Much cause for disgust to his sensitive nose; And free of the crowd, he admits he is proud That elsewhere in London this thing's not allowed; He has seen nothing there but filth everywhere, And he's glad to get out of the market of Clare. But the child that has come from the gloom of the slum Is charmed by the magic of dazzle and hum; He feasts his big eyes on the cakes and the pies, And they seem to grow green and protrude with surprise At the goodies they vend and the toys without end-- And it's oh! if he had but a penny to spend! But alas, he must gaze in a hopeless amaze At treasures that glitter and torches that blaze-- What sense of despair in this world can compare With that of the waif in the market of Clare? So, on Saturday night, when my custom invites A stroll in old London for curious sights, I am likely to stray by a devious way Where goodies are spread in a motley array, The things which some eyes would appear to despise Impress me as pathos in homely disguise, And my battered waif-friend shall have pennies to spend, So long as I've got 'em (or chums that will lend); And the urchin shall share in my joy and declare That there's beauty and good in the market of Clare.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

that everything that had ever happened to me had been a loving step in that process of my progression. every person, every circumstance, and every incident was custom created for me. It was as if the entire universe existed for my higher good and development. I felt so loved, so cherished, and so honored. I realized that not only was I being embraced by deity, but also that I myself was divine, and that we all are. I knew that there are no accidents in this life. That everything happens for a reason. yet we always get to choose how we will experience what happens to us here. I could exercise my will in everything, even in how I felt about the wreck and the death of my family members. God didn't want me to hurt and feel put upon as if my son and wife had been taken from me. He was simply there assisting me to decide how I was going to experience it. He was providing me with the opportunity, in perfect love, to exercise my personal agency in this entire situation. I knew my wife and son were gone. They had died months earlier, but time didn't exist where I was at that moment. rather than having them ripped away from me, I was being given the opportunity to actually hand them over to God. To let them go in peace, love, and gratitude. Everything suddenly made sense. Everything had divine order. I could give my son to God and not have him taken away from me. I felt my power as a creator and cocreator with God to literally let go of all that had happened to me. I held my baby son as God himself held me. I experienced the oneness of all of it. Time did not matter. Only love and order existed. Tamara and Griffin had come into my life as perfect teachers. And in leaving me in such a way, they continued as perfect teachers to bring me to that point of remembering who I was. remembering that I was created in God's image and actually came from Him. I was aware now that I could actually walk with God, empowered by what I was learning in my life. I felt the divine energy of the being behind me inviting me to let it all go and give Griffin to Him. In all that peace and knowledge, I hugged my little boy tightly one last time, kissed him on the cheek, and gently laid him back down in the crib. I willingly gave him up. No one would ever take him away from me again. He was mine. We were one, and I was one with God. As soon as I breathed in all that peace, I awoke, back into the pain and darkness of my hospital bed, but with greater perspective. I marveled at what I had just experienced. It was not just a dream. It felt too real. It was real to me, far more real than the pain, the grief, and my hospital bed. Griffin was alive in a place more real than anything here. And Tamara was there with him. I knew it. As the years have passed, I've often wondered how I could have put my son back in the crib the way I did. Maybe I should have held on and never let go. But in that place, it all made sense. I realized that no one ever really dies. We always live on. I had experienced a God as real and tangible as we are. He knows our every heartache, yet allows us to experience and endure them for our growth. His is the highest form of love; He allows us to become what we will. He watches as we create who we are. He allows us to experience life in a way that makes us more like Him, divine creators of our own destiny. My experience showed me purpose and order. I knew there was a master plan far greater than my limited earthly vision. I also learned that my choices were mine alone to make. I got to decide how I felt, and that made all the difference in the universe. even in this tragedy, I got to determine the outcome. I could choose to be a victim of what had happened or create something far greater.

A favorite prank at Tesla is to invite a prospective customer and ask the unsuspecting passenger to turn on the radio. At the precise moment as the passenger leans forward towards the control panel, they accelerate. Because of the fast acceleration, the passenger can’t lean forward enough to reach the radio.

Calvin insisted that friendship did not require agreement on every point and invited Melanchthon to be free with his criticism, a custom he shared with his friends – to some extent.

a closer walk with God than any man he had known. Davenport went from place to place without invitation, and depending upon impulses and impressions, denounced as unconverted such ministers as disagreed with him and exhorted their flocks to desert them and follow him. Confusion and bitterness resulted in almost every parish which he visited. Congregations were divided, alienation and strife were created, the evil effects of which continued for many years.  In order to suppress these evils the Connecticut legislature in 1742 passed an act forbidding any minister or licentiate to preach in any church not his own, without the consent of its pastor and the major portion of its membership, under penalty of forfeiting the right to collect his legal salary, if a resident of the colony, and liability to expulsion from the colony if not. Davenport was accordingly arrested and brought before the assembly, by whom he was adjudged insane and sent to his parish on Long Island. Not long afterwards he appeared in Boston, where in accordance with his custom he denounced the ministers as "unconverted" and "leading their people blindfold to hell." He was arrested for uttering slanderous statements

Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.

The irony is that it is often easier to raise money or acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount. Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

Love your freeloaders, and they’ll love you back. Some of them will like what you do so much that they’ll become paying customers. Some will even become whales. Some of them will invite their friends to come and play - which has a direct financial upside for you, because it reduces your acquisition cost. Some will play with their friends in the game, which boosts your retention and makes those friends more likely to keep playing and become paying customers. Some will spread the word about how fun your game is. They’ll all bring you value in their own way. Of course, that doesn’t

We all feel indifference at one point towards some topic. There are simply not enough hours in the day to figure it all out. Thankfully, we have explanations, which lower the cost of figuring out an idea and invite people to become customers of it in the future.

The secret to cool is to make your customers feel cool—and smart for choosing your brand. The appreciated customer is one who’s invited to participate. Successful companies seek the customers’ opinions, offer them activities and contests, and reward their involvement.

When we sign up new frontline distributors, we give them one specific assignment prior to their one-on-one personal training, to which they are invited following the completion of these assignments. We’ll cover them in depth in a later chapter, but suffice to say, they are quite simple: Define your goals. Visualize the end result—see yourself there—then commit your goals to writing. Make a list of 2,000 warm market leads—people with whom you want to share the opportunity—then prioritize your prime twenty-five family members and friends. After personally using our products, find ten customers who enjoy them as well. For the sake of preserving your positive attitude, avoid any and all news for six months, except magazines which are 75 percent literature and 25 percent “current event” news. It’s very easy to enforce the first three, but not the last. However, a cursory evaluation of your distributor’s attitude will reveal a great deal. If he’s bouncy and sincerely exuberant, he’s probably not watching the news! Create

Wildly Popular House Buying Strategy In A Competitive Environment It is important for the success of any real estate consulting company to have customers who are happy with their services. Customers who are unhappy with your real estate services business will stop buying your goods and will supply your business with a bad name. To guarantee that your business receives positive reviews, be certain to give your customers the best quality service. We've great ideas about how to create potential customers and keeping current ones satisfied. Each new employee you bring into your real estate services business could have long-lasting repercussions, so choose them carefully. Prior to inviting someone to join you, be certain that he or she's going to be capable of performing the duties the job will require, and that he or she's certified in any way needed. Whenever a new employee joins your business, you should see that they receive thorough training and could complete the tasks assigned to them. Successful companies have happy staff members that need to help you succeed; they tend to be the product of ongoing training. A real estate services business that hopes to be competitive in today's business world should have a professionally designed website. As a responsible business owner, you have to hire a professional website designer to build your site if you don't have the necessary skills to do it yourself. The appearance of your website is vital to its success, so be sure to use visually appealing templates and images that support your content. Never discount the importance of virtual retailing to your real estate consulting company's success; today's business climate requires that all companies establish and maintain a strong and authoritative web presence. Don't give in to complacency, even though your real estate consulting company is doing well. House buying experts universally believe that the very best time to expand your company is when you are gaining momentum. When you have dedication to the project, you could build a successful company. If your company could learn to embrace changes in the marketplace and always strive for something better, you will get through a lot of tough times.

It was at the ball for Zurich’s festival of Sechseläuten [following an old custom, old man winter is burned publicly one day in early spring when all the church bells toll the hour of 6 p.m.], on April 25, 1949, in the Kongresshaus (conference center). A young man invited me to dance.” Nelly

The desire for meaning. Viktor Frankl was right when he contended with Sigmund Freud, insinuating that the chief desire of man is not pleasure but meaning. In fact, in his book Man’s Search for Meaning, Frankl argued convincingly that man was actually most tempted to distract himself with pleasure when his life was void of meaning.1 So how do we offer potential customers a sense of meaning? Not unlike giving our customers the opportunity to be generous, we invite them to participate in something greater than themselves. A movement. A cause to champion. A valiant fight against a real villain, be that villain flesh and blood or a harmful philosophy.

What if a job interview tested one’s ability to ask questions, as well as answer them? The logical way to achieve that would be to ask interviewees to generate questions. While job interviews often end with the interviewee being asked, Do you have any questions?, that’s treated more as a rote throwaway line, and if anything it invites only closed, practical questions (When would I start? How much travel will there be?) as opposed to thoughtful, creative questions. As an alternative approach, tell every person coming in for an interview to bring a few questions with them. Make it clear those questions should be ambitious and open-ended—Why, What If, and How questions are recommended. These should also be relevant to your company or industry. The questions might inquire about ways the company or its offerings could be expanded or improved; a customer or societal challenge that could be tackled by the company; an untapped opportunity to be explored. The questions this person brings will reveal a lot about him or her. Are the questions audacious and imaginative, or more modest and practical? Do the questions indicate that the candidate did some research before forming them (if so, good sign: it indicates the candidate knows how to do contextual inquiry). To test whether the person can question on the fly, you might ask, during the interview, that the candidate build upon one or more of the prepared questions with additional questions (using the Right Question Institute practice of follow-up questioning to improve and advance existing questions). For example, if she has suggested a What If scenario, ask her to now challenge her own assumptions with Why questions, or get her to take her idea to a more practical level by generating How questions. This will show if a person knows how to “think in questions.” If the candidate has come up with at least one interesting question and then improved on that question during the interview, that person is clearly a gifted questioner and is likely a welcome addition to a company’s culture of inquiry.

This is the process by which your customer begins to trust you. If curiosity is what gets us to pay attention to a brand, enlightenment invites us into a relationship. I’m not talking

You are using too much insider language         •  You are using too many words in the header.         •  The call to action buttons use passive language.         •  The call to action buttons are not repeated down the page         •  The images do not relate to the product or back up the words you’re using on the page.         •  The language is cute or clever but not clear.         •  The site does not promote a lead generator.         •  You’re using a slide show so the text changes too fast and frustrates potential customers.         •  The site tells your story rather than inviting customers into a story.

The Plan. The part where you reveal the path a customer must take to do business with you and solve their problem.         •  The Explanatory Paragraph. A long-form BrandScript in which you invite your customers into a story. This is also where you will improve your SEO.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

Never forget, we are not telling our story or even talking about our products. We are always inviting our customers on a journey in which their lives are made better through the use of our products.

The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.

Never forget, you aren’t telling a story about yourself here, you are inviting customers into a story. In that story, you play the guide, not the hero, so position yourself as the customers’ guide and then get back to inviting them into a meaningful story.

Advertising and inviting customers to visit your café.

Rather than trying to sell directly from your ad, simply invite prospects to put their hand up and indicate interest.

in 2012, the three hundred largest cooperatives worldwide, covering agriculture, retail, insurance and healthcare, generated $2.2 trillion in revenue—equivalent to the world’s seventh largest economy.66 In the UK, the John Lewis Partnership, a leading retailer for almost a century, has over 90,000 permanent staff named as Partners in the business. In 2011, the company raised £50 million in capital by inviting employees and customers to purchase five-year bonds in return for an annual 4.5 percent dividend plus 2 percent in shop vouchers.

Sally loves spending time reading stories and getting tips from other mums, and learning about parenthood in the Mothers of Melbourne Facebook group. It’s a much cherished pastime of hers. Her biggest frustration being a mother of two is simply that there is not enough hours in the day to do everything. When she’s in research mode, the first place she goes is Google on her iPad in the kitchen. She’s a frequent (kinda obsessive) visitor of mummy blogs like Rockin Mama and Mamavation. Her life-long dream is to start her own interior design business, so she can have a creative outlet and more ‘me time’. Last week when she was shopping at her local farmers market and browsing Instagram, an ad popped up with an invitation to download a new app for environmentally-friendly cleaning products’.

newsletter. This “something” is a lead generator, a resource that magnetically attracts people to our businesses and invites them to take action.

Simply invite customers to be interviewed and ask them the following questions. Once the video is edited and b-roll is inserted, you can feature your video on your website or in a nurturing or sales e-mail campaign.

the final step is to turn around and invite happy customers to become evangelists for your brand.

This will only happen if you create a system that invites and incentivizes people to spread the word.

Quit talking over me!" the flustered man exclaimed. Instead of talking over him, Osty called to the crew like he would any order, "I've... Got... One nosey customer, being quite rude!" The crew responded, "Invite him to come back, We'll Spit in his food!" When the entire Travelling Baking Show spit on the ground, I had to cover my mouth to hide my first true smile of the day - The first true smile of my new life. The people who had stopped to watch began to leave with grins as well. The short man took off in a huff, and I muttered to his back, "And that's why you never make an enemy of entertainers.

Mr Bennet has invited me to dine with his family tonight.” “A quaint custom sir, not uncommon in the Shires. Did you accept?” Fletcher asked.

Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten.

In a judgment-free arena, there is an evident invitation to surface imaginative ideas, perspectives, and insights.

Invite your customer to take risks in the pursuit of inspired innovation, and be your customer’s net when they step onto that high wire.

The bar offered no food or big-screen TVs and catered to hard customers. From the outside it looked as inviting as a prison cell except with neon beer signs—Ranier, Pabst—filling the square windows. Three Harleys sat out front pointed out toward the street, front wheels cocked to the side.

We are very particular about the people we select as business associates, so you're welcome to write or call for the free information kit, but don't get your hopes up just yet! Read everything thoroughly. Then, if you think you can qualify, you'll have to complete a detailed questionnaire, which will be reviewed by our Advisory Committee. Only if you are approved at that stage will you be invited to come to the home office for a personal interview.

The change in women's status was one of the important social changes in all parts of the USSR. The revolution gave women legal and political equality; industrialization provided the economic base in equal pay. But in every village women still had to fight the habits of centuries. News came of one village in Siberia, for instance, where, after collective farms gave women their independent incomes, the wives 'called a strike' against wife beating and smashed that time-honored custom in a week. 'The men all jeered at the first woman we elected to our village soviet,' a village president told me, 'but at the next election we elected six women and now it is we who laugh.' I met twenty of these women presidents of villages in 1928 on a train in Siberia, bound for a Women's Congress in Moscow. For most it was their first trip by train and only one had ever been out of Siberia. They had been invited to Moscow 'to advise the government' on the demands of women; their counties elected them to go.

Internet of Things Foundry” in Dallas, an innovation shop full of network engineers. They invited customers in with this proposition, explained Vice Chairman Ralph de la Vega: “Tell us what problem you want us to solve, and we commit that within two weeks we’ll give you a prototype solution for you that works on a real live network … Every time we do this, it results in a contract.” So, for instance, the global shipping giant Maersk needed a sensor that it could affix to every shipping container it owns, enabling the company to track its containers anywhere in the world. The sensor had to affix to two hundred thousand cargo refrigerator containers, it had to be able to measure their humidity, temperature, and whether they had suffered any damage, and it had to broadcast that data to their headquarters, and—this was the real catch—the sensor had to operate without batteries and be able to last ten years, because they couldn’t be changing them all the

When Starbucks launched its instant coffee brand in Japan in April 2010, they invited customers to participate in a four-day taste challenge to see whether they could taste the different between Starbucks VIA Coffee Essence (known as VIA Ready Brew everywhere else) and their fresh-brewed coffee. Over one million samples were given away at their 870 retail stores, and five months later more than 10 million sticks had been sold, making it one of their most successful new product launches. Starbucks

Confession. Years ago, I was invited to a cocktail party for an Asian-American networking group. As I introduced myself to a Japanese businessman, I reached out and firmly shook his hand. Much to my embarrassment now, I automatically took my other hand and wrapped our hands in a “hand hug.” This is a common gesture of friendship in the South. As his wife approached, however, she appeared appalled and felt disrespected that I was touching her husband. Our cultural differences were marked. Despite this cultural mishap, I was able to redeem myself. We all moved past it and delighted in an interesting conversation. Physical touch is a touchy topic (pun intended), especially when various cultures are involved.

Approachability. Being warm and inviting demonstrates comfort, care, and emotional safety all of which encourages engagement. Your openness says, “I’m happy to meet you and am glad you’re here.

Smiling and Expressions of Emotion. A genuine smile is inviting, contagious, and encouraging. People do read a book by its cover and your expressions provide a glimpse for what they’ll find inside.

Kindness is a powerful bridge builder which unifies teams, bonds friends, supports loved ones, and spreads goodwill. Tending to your bridges will fortify your relationships in such way that you will keep your invitations coming and your options open for future opportunities.

Ignoring his advice, I got up, walked over, gently rested my hands on two of their shoulders and said, “Ladies, I have to tell you how much you have impressed me. I just moved to Madison from Florida and left behind all my girlfriends. I have been sitting over there admiring your friendships. You remind me so much of my girlfriends back home and I had to come over and speak with you.” And without missing a beat, I next asked, “Can I be your friend?” They were so impressed by my sincere request, they kindly opened their circle and invited me in.

Extend Invitations "How many times have you sat at home alone feeling jealous or sad that you were not invited to a party or out to dinner? You may have seen people having fun on Facebook and wondered what it would take to be included next time. And when you don’t feel included, it can leave you feeling rejected, dismissed, lonely and excluded. It does not have to be this way. Why do we wait for others to do the inviting? You can change your social life instantly by taking the initiative to reach out and connect with someone.

Be the Inviter “When I began my speaking career, I designed and delivered motivational programs for children teaching them success skills for life. Before going into a middle school one year, I interviewed the principal, Alexis Tibbetts, to ask what words of wisdom her students desperately needed to hear from me. She shared, “Kids can be so cruel. Some of the children never feel included or a part of something special. Please tell them that rather than being lonely and getting their feelings hurt, they can start doing the inviting.” Her words were spot-on. Alexis went on to become a well-loved superintendent of schools in Okaloosa County, Florida. Her words of wisdom were game-changing for her students. They can be game-changing for you as well.

Imagine how many new friends you would make, how much new business you could create, and how much fun you could have by simply taking the initiative to be the inviter.

Imagine how many new friends you would make, how much new business you could create, and how much fun you could have by simply taking the initiative to be the inviter. Try it today. Welcome new relationships into your life that would never have occurred otherwise.

Glow What can you do and how can you be in order to bring out the best in others and truly help them shine? • Be complimentary; say something nice. • Be a great listener and make them feel like you are hanging on every word. • Create enthusiasm and anticipation for the person they are getting ready to meet. • Act as you have personally invited them to the party and help ensure they have a wonderful time. • Give people an experience, not just a conversation

When you are socially aware, you will realize whether you are forcing yourself into a conversation or have actually been invited to participate.

To remember people’s names, create a New Contact—Saving someone’s name shortly after meeting will help you retain it longer. Whether it is on a piece of paper, your cell phone contacts, “friending” him on Facebook, or inviting him to join your LinkedIn network, adding the name to your contacts will make it easy to remember him for a long time into the future.

To remember people’s names, wash, rinse, repeat—Repeat a person’s name upon introduction, throughout the conversation, and as you bid farewell. Try it both in your mind as well as out loud. Avoid nicknames unless otherwise invited.

These special people are genuinely warm, sincerely kind, and put people at ease with their inviting nature and light-hearted conversation. They are easy to talk to, easy to like, and bring a positive vibe to even the most stressful situations.

How Can You Show You Are Interested? • Pay close attention. • Ask how you can help. • Ask probing questions. • Practice great listening. • Invite people to participate. • Express curiosity without judgment. • Find a way to help others achieve their goals. • Keep your mind open to innovative ideas. • Make introductions and connect like-minded people. • Get to know people first before talking about yourself. • Consider how and why they feel/think/believe as they do.

When I was a young and aspiring speaker, I sought mentorship from a man who had been a Dale Carnegie trainer for decades. Eagerly wanting to know how to improve my stage presence and build my career, I contacted Dr. Joe Carnley in Destin, Florida and invited him out to lunch. After we placed our order at the Harbor Docks Restaurant, he dove right in and gave me some of the best advice of my life. He said, “Susan, you have to make them laugh! When they leave your presentations, you want them to feel better and leave happier than when they came in. Help them enjoy your time together.” He continued to describe the magical power that humor has over the human spirit. When we craft humor into our speeches, we can take our audiences on a journey they will never forget. Immediately after our delightful lunch ended, I drove straight to a Books-a-Million store and headed for the humor section. Since I was not a particularly funny person, I needed all the help I could get. For over an hour I stood there reading titles, flipping through funny books, and enjoying outrageous belly laughs, giggles, and snorts. People were staring, and probably thinking, “I want what she is having!” The humor section was one of the smallest in the entire bookstore, but it may well have been the most important. When I turned around, I noticed the opposite aisle was the “Self-Improvement” section. It ran half the length of the store and displayed hundreds of books. At that cathartic moment, I had a huge "Ah-Ha" moment.

Access: Be faster, be easier, be everywhere, and be always on for your customers. • Engage: Become a source of valued content for your customers. • Customize: Make your offering adaptable to your customers’ needs. • Connect: Become a part of your customers’ conversations. • Collaborate: Invite your customers to help build your enterprise.

To make these loops actionable for product teams, you can break them down into more granular steps, and A/B test them. For example, Uber’s viral loop for drivers involved a referral program that was exposed during the onboarding process. There were a dozen or so screens on the app that a driver moved through during the sign-up process—entering their phone number creating a password, uploading their driver’s license, etc. Each of these steps could be optimized so that more users would pass through. Then, drivers would be presented with an explanation on how to refer their friends, and what type of bonus they’d get for doing so. This could be improved as well—should the message offer $100 to sign up, or $300? If you invite five people should you get a bonus? Should an invite mention the name of the inviter, or just focus on Uber, as an app? On the sign-up page, should you ask for a driver’s email or their phone number, or both? A product team can brainstorm hundreds of these ideas and systematically try them, measuring for conversion rates and the number of invites sent. Optimizing each of these steps with A/B tests might only boost each step’s conversion by 5 percent here or 10 percent there, but it’s a compounding effect. Hundreds of A/B tests later, the millions of dollars you might be spending on acquiring customers is made substantially more efficient.