Investing Time In Someone Quotes

Time is your most precious gift because you only have a set amount of it. You can make more money, but you can't make more time. When you give someone your time, you are giving them a portion of your life that you'll never get back. Your time is your life. That is why the greatest gift you can give someone is your time. It is not enough to just say relationships are important; we must prove it by investing time in them. Words alone are worthless. "My children, our love should not be just words and talk; it must be true love, which shows itself in action." Relationships take time and effort, and the best way to spell love is "T-I-M-E.

To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.

The less you associate with some people, the more your life will improve. Any time you tolerate mediocrity in others, it increases your mediocrity. An important attribute in successful people is their impatience with negative thinking and negative acting people. As you grow, your associates will change. Some of your friends will not want you to go on. They will want you to stay where they are. Friends that don't help you climb will want you to crawl. Your friends will stretch your vision or choke your dream. Those that don't increase you will eventually decrease you. Consider this: Never receive counsel from unproductive people. Never discuss your problems with someone incapable of contributing to the solution, because those who never succeed themselves are always first to tell you how. Not everyone has a right to speak into your life. You are certain to get the worst of the bargain when you exchange ideas with the wrong person. Don't follow anyone who's not going anywhere. With some people you spend an evening: with others you invest it. Be careful where you stop to inquire for directions along the road of life. Wise is the person who fortifies his life with the right friendships. If you run with wolves, you will learn how to howl. But, if you associate with eagles, you will learn how to soar to great heights. "A mirror reflects a man's face, but what he is really like is shown by the kind of friends he chooses." The simple but true fact of life is that you become like those with whom you closely associate - for the good and the bad. Note: Be not mistaken. This is applicable to family as well as friends. Yes...do love, appreciate and be thankful for your family, for they will always be your family no matter what. Just know that they are human first and though they are family to you, they may be a friend to someone else and will fit somewhere in the criteria above. "In Prosperity Our Friends Know Us. In Adversity We Know Our friends." "Never make someone a priority when you are only an option for them." "If you are going to achieve excellence in big things,you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.."..

Loving someone can be hard at times. You risk a lot when you love - your heart and soul, at the least. Love is the most important and most rewarding investment you can make in another person.

A Master is not someone who merely revels in the benefits that he reaps from the power and control that he wields over his sub. A Master is not just an automaton who emotionally doles out orders and watches with amusement as his minions perform his bidding. A Master is not a person who only relishes the benefits that his superior status entitles him. Certainly all of these characteristics could and often do exist within a Master. He may be demanding and at times selfish. He may genuinely enjoy and even be aroused by the power that he has over a sub. He may be able to expertly control his emotions, issuing his commands and enforcing his discipline with stone-faced determination. But a true Master, a Master such as Matt, was so invested in his sub that he was actually in a way a slave himself. He was a slave to his love for me. He was a slave to his responsibility. He was a slave to the passion and the commitment. He was a slave to his overwhelming desire to protect his property at all costs. He was a slave to his slave. I knew without questions that he loved me so much he'd literally lay down his life for me. He owned me, and his ownership owned him

How many people can you claim truly care about you? I mean, not just the people in your life who are fun to hang out with, not just the people who you love and trust. But people who feel good when you are happy and successful, feel bad when you are hurt or going through a hard time, people who would walk away from their lives for a little while to help you with yours. Not many. I felt that from Jake and I wasn’t sure how to handle it. Because there’s another side to it, you know. When someone is invested in your well-being, like your parents, for example, you become responsible for them in a way. Anything you do to hurt yourself hurts them. I already felt responsible for too many people that way. You’re not really free when people care about you; not if you care about them.

When the middle classes get passionate about politics, they're arguing about their treats—their tax breaks and their investments. When the poor get passionate about politics, they're fighting for their lives. Politics will always mean more to the poor. Always. That's why we strike and march, and despair when our young say they won't vote. That's why the poor are seen as more vital, more animalistic. No classical music for us—no walking around National Trust properties or buying reclaimed flooring. We don't have nostalgia. We don't do yesterday. We can't bear it. We don't want to be reminded of our past, because it was awful: dying in means, and slums, without literacy, or the vote. Without dignity. It was all so desperate then. That's why the present and the future is for the poor—that's the place in time for us: surviving now, hoping for better later. We live now—for our instant, hot, fast treats, to pep us up: sugar, a cigarette, a new fast song on the radio. You must never, never forget when you talk to someone poor, that it takes ten times the effort to get anywhere from a bad post code. It's a miracle when someone from a bad post code gets anywhere, son. A miracle they do anything at all.

Res tantum valet quantum vendi potest. (A thing is worth only what someone else will pay for it.)

When you care deeply about someone or something, repairs are worth your investment of time, energy, effort, heart, and resources. Whether it is to repair a broken trust or a damaged relationship, take the initiative to make it right and make it better.

But when the Bible speaks of love, it measures it primarily not by how much you want to receive but by how much you are willing to give of yourself to someone. How much are you willing to lose for the sake of this person? How much of your freedom are you willing to forsake? How much of your precious time, emotion, and resources are you willing to invest in this person? And for that, the marriage vow is not just helpful but it is even a test.

The Death of the Disc was a traditionalist who prided himself on his personal service and spent most of the time being depressed because this was not appreciated. He would point out that no one feared death itself, just pain and separation and oblivion, and that it was quite unreasonable to take against someone just because he had empty eye sockets and a quiet pride in his work. He still used a scythe, he'd point out, while the Deaths of other worlds had long ago invested in combine harvesters.

My father who got cages instead of compassion. My father whose whole story no one of us will ever know. What did it do to him, all those years locked away, all that time in chains, all those days upon days without human touch except touch meant to harm - hand behind your back, N****r. Get on the fucking wall, N****r! Lift your sac, N****r. Don't look at me like that or I will f*****g kill your Black ass. It would be easy to speculate about the impact of years of cocaine use on my father's heart, but I suspect that it will tell us less than if we could measure the cumulative effects of hatred, racism and indignity. What is the impact of years of strip searches, of being bent over, the years before that when you were a child and knew that no dream you had for yourself was taken seriously by anyone, that you were not someone who would be fully invested in by a nation that treated you as expendable?

The average American watches more than four hours of TV each day. In a 65-year life, that person will have spent nine years glued to the tube. Why? Simple. Life sucks. Life needs an escape. Life is no good. Show me someone who spends hours online playing Mafia Wars or Farmville, and I'll show you someone who probably isn't very successful. When life sucks, escapes are sought. I don't need television because I invested my time into a real life worth living, not a fictitious escape that airs every Tuesday night at 8 p.m. Again, majority thinking yields mediocrity, and for that majority, time is an asset that is undervalued and mindlessly squandered.

I'm as big as snob as they come, but money is a terrible barometer of a person's worth. The standard I used is what a person is choosing to do with his life. So for me a struggling musician (someone dedicated to their craft, not some slacker) is much better than some lame investment banker. And the fact that she lied seemed like she was ashamed. She dismissed my anger as if I were overreacting.

1. Myth: Without God, life has no meaning. There are 1.2 billion Chinese who have no predominant religion, and 1 billion people in India who are predominantly Hindu. And 65% of Japan's 127 million people claim to be non-believers. It is laughable to suggest that none of these billions of people are leading meaningful lives. 2. Myth: Prayer works. Studies have now shown that inter-cessionary prayer has no effect whatsoever of the health or well-being of the subject. 3. Myth: Atheists are immoral. There are hundreds of millions of non-believers on the planet living normal, decent, moral lives. They love their children, care about others, obey laws, and try to keep from doing harm to others just like everyone else. In fact, in predominantly non-believing countries such as in northern Europe, measures of societal health such as life expectancy at birth, adult literacy, per capita income, education, homicide, suicide, gender equality, and political coercion are better than they are in believing societies. 4. Myth: Belief in God is compatible with science. In the past, every supernatural or paranormal explanation of phenomena that humans believed turned out to be mistaken; science has always found a physical explanation that revealed that the supernatural view was a myth. Modern organisms evolved from lower life forms, they weren't created 6,000 years ago in the finished state. Fever is not caused by demon possession. Bad weather is not the wrath of angry gods. Miracle claims have turned out to be mistakes, frauds, or deceptions. We have every reason to conclude that science will continue to undermine the superstitious worldview of religion. 5. Myth: We have immortal souls that survive death. We have mountains of evidence that makes it clear that our consciousness, our beliefs, our desires, our thoughts all depend upon the proper functioning of our brains our nervous systems to exist. So when the brain dies, all of these things that we identify with the soul also cease to exist. Despite the fact that billions of people have lived and died on this planet, we do not have a single credible case of someone's soul, or consciousness, or personality continuing to exist despite the demise of their bodies. 6. Myth: If there is no God, everything is permitted. Consider the billions of people in China, India, and Japan above. If this claim was true, none of them would be decent moral people. So Ghandi, the Buddha, and Confucius, to name only a few were not moral people on this view. 7. Myth: Believing in God is not a cause of evil. The examples of cases where it was someone's belief in God that was the justification for their evils on humankind are too numerous to mention. 8. Myth: God explains the origins of the universe. All of the questions that allegedly plague non-God attempts to explain our origins still apply to the faux explanation of God. The suggestion that God created everything does not make it any clearer to us where it all came from, how he created it, why he created it, where it is all going. In fact, it raises even more difficult mysteries: how did God, operating outside the confines of space, time, and natural law 'create' or 'build' a universe that has physical laws? We have no precedent and maybe no hope of answering or understanding such a possibility. What does it mean to say that some disembodied, spiritual being who knows everything and has all power, 'loves' us, or has thoughts, or goals, or plans? 9. Myth: There's no harm in believing in God. Religious views inform voting, how they raise their children, what they think is moral and immoral, what laws and legislation they pass, who they are friends and enemies with, what companies they invest in, where they donate to charities, who they approve and disapprove of, who they are willing to kill or tolerate, what crimes they are willing to commit, and which wars they are willing to fight.

If your one Rupee is pending with a shopkeeper, you would go to that shop again even if you have to spend 10 Rupees fuel. Same thing happens in relationships. If you have invested a few precious moments in someone, it becomes very difficult to leave. This is how Maya (Space-Time) keeps a soul attached birth after birth.

We all need someone who invest money or time on us.

There’s no use of investing your time on someone you think will be loyal.

But when the Bible speaks of love, it measures it primarily not by how much you want to receive but by how much you are willing to give of yourself to someone. How much are you willing to lose for the sake of this person? How much of your freedom are you willing to forsake? How much of your precious time, emotion, and resources are you willing to invest in this person? And for that, the marriage vow is not just helpful but it is even a test. In so many cases, when one person says to another, “I love you, but let’s not ruin it by getting married,” that person really means, “I don’t love you enough to close off all my options. I don’t love you enough to give myself to you that thoroughly.” To say, “I don’t need a piece of paper to love you” is basically to say, “My love for you has not reached the marriage level.

If you allow someone else to convert more time than you in your chosen territory, you automatically become a servant or a second class citizen in that territory and whoever it is who converted more time than you in that territory becomes your king and will lord it over you in that territory.

To model procrastination—where someone really does intend to do something, just not right now—involves not merely a discount on future enjoyments, but a more subtle problem of time inconsistency, of thinking that what is too onerous in the present will somehow be easier to endure in the future.

There's one big difference between the poor and the rich,' Kite says, taking a drag from his cigarette. We are in a pub, at lunch-time. John Kite is always, unless stated otherwise, smoking a fag, in a pub, at lunch-time. 'The rich aren't evil, as so many of my brothers would tell you. I've known rich people -- I have played on their yachts -- and they are not unkind, or malign, and they do not hate the poor, as many would tell you. And they are not stupid -- or at least, not any more than the poor are. Much as I find amusing the idea of a ruling class of honking toffs, unable to put their socks on without Nanny helping them, it is not true. They build banks, and broker deals, and formulate policy, all with perfect competency. 'No -- the big difference between the rich and the poor is that the rich are blithe. They believe nothing can ever really be so bad, They are born with the lovely, velvety coating of blitheness -- like lanugo, on a baby -- and it is never rubbed off by a bill that can't be paid; a child that can't be educated; a home that must be left for a hostel, when the rent becomes too much. 'Their lives are the same for generations. There is no social upheaval that will really affect them. If you're comfortably middle-class, what's the worst a government policy could do? Ever? Tax you at 90 per cent and leave your bins, unemptied, on the pavement. But you and everyone you know will continue to drink wine -- but maybe cheaper -- go on holiday -- but somewhere nearer -- and pay off your mortgage -- although maybe later. 'Consider, now, then, the poor. What's the worst a government policy can do to them? It can cancel their operation, with no recourse to private care. It can run down their school -- with no escape route to a prep. It can have you out of your house and into a B&B by the end of the year. When the middle-classes get passionate about politics, they're arguing about their treats -- their tax breaks and their investments. When the poor get passionate about politics, they're fighting for their lives. 'Politics will always mean more to the poor. Always. That's why we strike and march, and despair when our young say they won't vote. That's why the poor are seen as more vital, and animalistic. No classical music for us -- no walking around National Trust properties, or buying reclaimed flooring. We don't have nostalgia. We don't do yesterday. We can't bear it. We don't want to be reminded of our past, because it was awful; dying in mines, and slums, without literacy, or the vote. Without dignity. It was all so desperate, then. That's why the present and the future is for the poor -- that's the place in time for us: surviving now, hoping for better, later. We live now -- for our instant, hot, fast treats, to prep us up: sugar, a cigarette, a new fast song on the radio. 'You must never, never forget, when you talk to someone poor, that it takes ten times the effort to get anywhere from a bad postcode, It's a miracle when someone from a bad postcode gets anywhere, son. A miracle they do anything at all.

So it’s Alice’s fault that I never invested the appropriate time worrying about infertility. I never insured against it by worrying about it. I won’t make that mistake again. Now every day I remember to worry that Ben will die in a car accident on his way to work. I make sure I worry at regular intervals about Alice’s children—ticking off every terrible childhood disease: meningitis, leukemia. Before I go to sleep at night I worry that someone I love will die in the night. Every morning I worry that somebody I know will be killed in a terrorist attack that day. That means the terrorists have won, Ben tells me. He doesn’t understand that I’m fighting off the terrorists by worrying about them. It’s my own personal War on Terror. That

The main thing of a theater - like the whole point of it - is that there's going to be a lot of sitting in it, so you'd think they would at least consider investing in some comfortable chairs. Word to the wise: if they can't even get that part right, which absolutely most of the time they cannot, then buckle the fuck up, because I can tell you right now you are in for an ordeal of an evening. --You Want to Know What Plays Are Like?

That’s why time-friendly people tend to make fewer emotional commitments than my friend Bernard does. They have a profound understanding of how much time it takes to be there for someone, so they think, deliberate, and pray long and hard before they decide to invest in a relationship. You might think they’re aloof or uncaring. They’re not. They are, instead, unwilling to write bad checks, emotionally speaking. Another friend, Pamela, recently passed the time test with flying colors. We’ve known each other a long time, and I needed her input on a big decision I was making. I knew she was busy, but I called her anyway, asking, “Can we do lunch?” Pamela lives quite a drive away, but she checked her calendar (another trait of safe people!), and we made an appointment. A few days later, we met, and I told her how much it meant to me for her to take the time out for me. She was genuinely surprised. “Well, I told you I’d be here, didn’t I?” Tears came to my eyes. For Pamela, a relationship means that you’re there for good. End of conversation. Look for people who are “anchored” over time. Don’t go for flashy, intense, addictive types. A Ford that will be there tomorrow is a lot better than a Maserati that might be gone. There are stable Maseratis. But it’s best to drive them awhile, that is, test out the relationship over time, to make sure.

When someone chooses not to understand you, despite your best efforts, you may want to examine whether they are not getting what you are saying or if they simply don’t want to understand you. If it is the latter, Life is so much simpler for both of you – there is no need to invest any more time and energy in striving for that understanding. The brutal truth that you often fail to confront is the fact that someone who is keen not to understand you, perhaps never will, no matter how hard you try!

The most significant transformational moment in my career was an act of elimination. It wasn’t my idea. I was in my late thirties and doing well flying around the country giving the same talk about organizational behavior to companies. I was on a lucrative treadmill of preserving, but I needed my mentor Paul Hersey to point out the downside. “You’re too good at what you’re doing,” Hersey told me. “You’re making too much money selling your day rate to companies.” When someone tells me I’m “too good” my brain shifts into neutral—and I bask in the praise. But Hersey wasn’t done with me. “You’re not investing in your future,” he said. “You’re not researching and writing and coming up with new things to say. You can continue doing what you’re doing for a long time. But you’ll never become the person you want to be.” For some reason, that last sentence triggered a profound emotion in me. I respected Paul tremendously. And I knew he was right. In Peter Drucker’s words, I was “sacrificing the future on the altar of today.” I could see my future and it had some dark empty holes in it. I was too busy maintaining a comfortable life. At some point, I’d grow bored or disaffected, but it might happen too late in the game for me to do something about it. Unless I eliminated some of the busywork, I would never create something new for myself. Despite the immediate cut in pay, that’s the moment I stopped chasing my tail for a day rate and decided to follow a different path. I have always been thankful for Paul’s advice.

The first finding that jumped out at us was that it is possible to learn too much ! In the tournament, investing lots of time in learning was not at all effective. In fact, we found a strong negative correlation between the proportion of a strategy's moves that were INNOVATE or OBSERVE, as opposed to EXPLOIT, and how well the strategy performed. Successful strategies spent only a small fraction of their time (5-10%) learning, and the bulk of their time caching in on what they had learned, through playing EXPLOIT. Only through playing EXPLOIT can a strategy directly accrue fitness. Hencem every time a strategy chooses to learn new behavior, be it through playing INNOVATE or OBSERVE, there is a cost corresponding to the payoff that would have been received had EXPLOIT been played instead. This implied that the way to get on in life was to do a very quick bit of learning and then EXPLOIT, EXPLOIT, EXPLOIT until you die. That is a sobering lesson for someone like myself who has spent his whole life in school or university.

Along the way, I learned the Jewish concept of tikkun olam, which means 'the healing of the world' and is accomplished through presence in the midst of pain. It can be summarized in the phrase "I'm here with you and I love you" and is accomplished through simple acts of presence. It became a rallying cry for me in my work as a funeral director. Rachel Naomi Remen, in an interview with Krista Tippett, describes it as 'a collective task. It involves all people who have ever been born, all people presently alive, all people yet to be born. We are all healers of the world...It's not about healing the world by making a huge difference. It's about the world that touches you.' Presence and proximity before performance. As I took that to heart, I started to see small, everyday examples of tikkun olam everywhere. When a mother comforts a child, she's healing the world. Every time someone listens to another - deeply listens - she's healing the world. A nurse who bathes the weakened body of an elderly patient is healing the world. The teacher who invests herself in her students is healing the world. The plumber who makes the inner workings of a house run smoothly is healing the world. A funeral director who finds that he can heal the world even at his family's business. When we practice presence and proximity, we may not change anyone, we may not shift culture or move mountains, but it's a healing act, if for none other than ourselves. When we do our work with kindness - no matter what kind of work - if we're doing it with presence, we're practicing tikkun olam.

Queen, our daughters should NEVER have to wonder what they have to fix for a man to love them. Even more?...Nor should you! Love yourself, teach self-love and end that toxic relationship. If you're "working" on allowing a man to walk all over you, giving multiple chances and not giving that one chance to yourself to WALK AWAY permanently it's time for self-reflection. When you love yourself you KNOW some things you must walk away from and not waste another moment investing in someone who doesn't even invest in themselves!

The presumption that a high rate of continuous economic growth is possible puts a premium on investment in the sorts of institutions and conditions that facilitate such growth, like political stability, property rights, technology, and scientific research. On the other hand, if we assume that there are only limited possibilities for productivity improvements, then societies are thrown into a zero-sum world in which predation, or the taking of resources from someone else, is often a far more plausible route to power and wealth.

We have to be clear about what it means to help the people God has placed in our lives. We gravitate toward solutions that are quick and easy. When it comes to helping people, we often address the surface level of the problem but never get down to the heart of the matter. When someone is grieving, we might hand him a book that helped us in a difficult moment. But how many of us would take the time to really invest in his life? Would we listen on a consistent basis and offer help whenever we find a need that we are able to meet?

We habitually compare ourselves to others to a debilitating degree, believing our successes can only be captured by how much we've outpaced someone else. We deal in acceptable ideas. We disregard our own capabilities. We waste a lot of time and emotion on what everyone else is doing well or badly, when we should be investing in and celebrating ourselves. And sometimes we simply forget that we like our own company, or that we love things for our own, deeply personal, individualistic reasons. In short, we forget ourselves, and how to be alone.

It has become a cliché that the right teacher, in the right place, at the right moment can change someone’s life. But in this case the truth behind that cliché cannot be overstated. They invested time, effort, and belief into me at a time when nobody else even had me on their radar. They went through my stories line by line, word by word, and comma by comma, showing a very defensive young writer that it was possible to be critical of the work while still supporting the effort behind it. Everything I’ve ever achieved as a writer can all be traced back to the moment these two teachers entered my orbit.

Life has shown me that strong friendships are most often the result of strong intentions. Your table needs to be deliberately built, deliberately populated, and deliberately tended to. Not only do you have to say I am curious about you to someone who might be a friend, but you should also invest in that curiosity—setting aside time and energy for your friendship to grow and deepen, privileging it ahead of the things that will pile up and demand your attention in ways that friendship seldom does. It helps, I’ve found, to create rituals and routines around friendship—weekly coffees, monthly cocktails, annual gatherings.

The idea that someone could, or would want to, experience uninterrupted happiness over a period of days, let alone years, is ludicrous. Anyone who feels pleasant and bubbly all the time is either mentally disabled or hooked on crack. Money, on the other hand, is steady. You can spend it, invest it or light a little bit on fire in an intern’s ass. Either way, money gets to sleep over. Money is a resource that makes it easier for you to find your purpose and achieve your goals, not because you are buying happiness, but because you are eliminating the desperation that drains happiness and distracts you from your purpose.

When people develop rules themselves and base them on values that matter to them, they also feel a greater sense of ownership over their rules. People are more likely to use rules devised by themselves, reflecting their own values, rather than those imposed on them by someone else. Moreover, when people invest the time to reflect on their experience and codify it into rules, they typically do so to achieve some goal that matters deeply to them, like producing a winning comedy show or successfully raising a child. If they believe the rules will help them to do a better job on something that really matters, they will use them.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.

When we feel that we are investing attention in a task against our will, it is as if our psychic energy is being wasted. Instead of helping us reach our own goals, it is called upon to make someone else’s come true. The time channeled into such a task is perceived as time subtracted from the total available for our life. Many people consider their jobs as something they have to do, a burden imposed from the outside, an effort that takes life away from the ledger of their existence. So even though the momentary on-the-job experience may be positive, they tend to discount it, because it does not contribute to their own long-range goals.

To Fail Seven Times, Plus or Minus Two Let me stop to issue rules based on the chapter so far. (i) Look for optionality; in fact, rank things according to optionality, (ii) preferably with open-ended, not closed-ended, payoffs; (iii) Do not invest in business plans but in people, so look for someone capable of changing six or seven times over his career, or more (an idea that is part of the modus operandi of the venture capitalist Marc Andreessen); one gets immunity from the backfit narratives of the business plan by investing in people. It is simply more robust to do so; (iv) Make sure you are barbelled, whatever that means in your business.

didn’t know how to be mad at people yet, so I just aped the behaviour I had seen at home: speaking to someone in tight, terse little sentences until they went insane. It was how my mother fought with me, how I fought with my younger brothers, and how they fought with their friends. It’s not that we weren’t capable of warmth, as a family. But we were regularly seduced by the concept of being wronged. People were always wronging us. That the most recent economic crisis had devastated my parents’ business and depleted their investments was yet more proof that the world was out to get the Murrays. We were responding, at that time, by giving the world the cold shoulder.

When she but mentioned the name of someone whom she admired, one got an instant impression that the person must be wonderful, her voice invested the name with a sort of grace. When she liked people, she always called them by name a great many times in talking to them, and she enunciated the name, no matter how commonplace, in a penetrating way, without hurrying over it or slurring it; and this, accompanied by her singularly direct glance, had a curious effect. When she addressed Aunt Lydia, for instance, she seemed to be speaking to a person deeper down than the blurred, taken-for-granted image of my aunt that I saw every day, and for a moment my aunt became more individual, less matter-of-fact to me.

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.

To all of you reading this who are on the fence about therapy because of the cost: It’s smart money, spend it. That one hundred bucks an hour pays off down the road when you learn through therapy how to get out of your own way, stop self-sabotaging and thus make good decisions about relationships and career. Think of it as an investment in yourself. Simply going to therapy helps. Just carving out an hour for yourself, and deciding that you and your life are worth spending some time and money on makes a difference. That simple act alone boosts your self-esteem. Don’t think of going to therapy as “I’m a broken pile of crap and need someone to fix me,” think of it as “I’m going to change myself for the better instead of crying, masturbating and blaming my parents for the rest of my life.

I'm my friends' life coach, and here's a piece of advice I once shared with a friend that transformed their perspective, empowering them to recognize their authentic worth within relationships. It's a principle that holds true when you uphold your personal standards and wholeheartedly embrace self-love. It may help you ^^ When you find a cherished place in someone's heart, your value shines brighter than all the treasures the world may offer. As they grasp the depth of your worth, the pursuit of alternative interests or other individuals becomes as fruitless as chasing elusive shadows in the full light of day. It's a reminder not to invest time in those who fail to prioritize your significance. Instead, channel your focus towards those who genuinely endeavor to become an integral and lasting part of your life.

the apathy of many of the people around us is not due to their being physically or mentally exhausted. The problem seems to lie more in the modern worker’s relation to his job, with the way he perceives his goals in relation to it. When we feel that we are investing attention in a task against our will, it is as if our psychic energy is being wasted. Instead of helping us reach our own goals, it is called upon to make someone else’s come true. The time channeled into such a task is perceived as time subtracted from the total available for our life. Many people consider their jobs as something they have to do, a burden imposed from the outside, an effort that takes life away from the ledger of their existence. So even though the momentary on-the-job experience may be positive, they tend to discount it, because it does not contribute to their own long-range goals.

The parents of high-reactive children are exceedingly lucky, Belsky told me. “The time and effort they invest will actually make a difference. Instead of seeing these kids as vulnerable to adversity, parents should see them as malleable—for worse, but also for better.” He describes eloquently a high-reactive child’s ideal parent: someone who “can read your cues and respect your individuality; is warm and firm in placing demands on you without being harsh or hostile; promotes curiosity, academic achievement, delayed gratification, and self-control; and is not harsh, neglectful, or inconsistent.” This advice is terrific for all parents, of course, but it’s crucial for raising a high-reactive child. (If you think your child might be high-reactive, you’re probably already asking yourself what else you can do to cultivate your son or daughter. Chapter 11 has some answers.)

During the year we interviewed him, Dr. South spent more than $70,000 for his most recent motor vehicle purchase, related sales tax, and insurance. Yet for the same period, how much did he place in his pension plan? About $5,700! In other words, only about $1 in every $125 of his income was set aside for retirement. The amount of time Dr. South took to find the best deal on his car was also counterproductive. We estimated that it took him more than sixty hours to study, negotiate, and purchase his Porsche. How much time and effort does it take someone to place money in a pension plan? A small fraction of this time and energy. It is easy for Dr. South to say he wants to accumulate wealth, but his actions speak much louder than his words. Perhaps that explains why he has lost a considerable amount of wealth through imprudent investing. Investing when one has little or no intellectual basis for one’s decisions often translates into major losses. T

That’s not all. You also get a guaranteed return on your initial investment.” People who were approached with a that’s-not-all story, Burger found, were more likely to buy into it than those who heard the great offer right away. (The that’s-not-all-ing, incidentally, can continue for a while. You need not stop at one.) That’s-not-all is actually a member of a broader set of persuasive tactics, known as disrupt-then-reframe techniques. First you disrupt someone’s understanding of an attempt to influence her, and then you reframe the attempt in a way that makes her more vulnerable to it. Here’s how it works. Harvard psychologist Daniel Gilbert proposes that we understand the world in two stages. First we take it at face value, in order to decipher the sense of what someone is telling us. And then we evaluate it, in order to judge the soundness of what we’ve just deciphered. Disrupt-then-reframe attacks the evaluative part of the process: we don’t have a chance to give a proper assessment because each time we try to do so, the situation changes.

Once you have a short list of your top five strengths, try referring to this list when you have a problem you need to overcome. For example, if your strength is resourcefulness, then remember this strength when you need to solve a problem. To increase your psychological flexibility, try applying your strengths in new ways compared to how you’d usually apply them. For example, if you’d usually apply your resourcefulness to figuring out how to do a task yourself, try using your resourcefulness to find someone you could outsource that work to. If you’d usually apply your strength of conscientiousness to doing a task extremely thoroughly, try applying your conscientiousness to limiting the amount of time and energy you invest in the task and sticking to that limit. Experiment: List your top five strengths as a person. Since you’re free to revise your list at any points (it’s yours after all), don’t get too perfectionist about it. Once you have your list, identify a task you currently need to do. How could you apply one of your top five strengths to approach that task in a new way?

This (the tendency to revive the old, and just stay with the old) is true not just of Habad but of Hassidim in generally, whether they are in Williamsburg or Mea She’arim. They are pouring all their energies into reliving an anachronism, so much so that there is no energy left over to live in the present. This attempt at living out an anachronism prevents them, not only from interchanging with the world around them, but even from praying properly, or studying, let alone from perceiving the presence of their children or their wives.” (SS: understanding what they need in the presence time and generation). “I’m not anti-tradition. On the contrary, I’ll use anything that will help me get off. I’ve got a great deal invested in the materials of civilization, like language and vocabulary - booba, zeida, cholent, tallis - they’re deeply embedded in the core of my brain, attached to my thalamus, not to the cortex. It would be foolish to deny that they’re not part of my make-up. But, if someone says that I must believe in the God who was active at the time of Moses, or Yohannan ben Zakai, or the Baal Shem Tov, my answer is no.

To the untrained eye, the Wall Street people who rode from the Connecticut suburbs to Grand Central were an undifferentiated mass, but within that mass Danny noted many small and important distinctions. If they were on their BlackBerrys, they were probably hedge fund guys, checking their profits and losses in the Asian markets. If they slept on the train they were probably sell-side people—brokers, who had no skin in the game. Anyone carrying a briefcase or a bag was probably not employed on the sell side, as the only reason you’d carry a bag was to haul around brokerage research, and the brokers didn’t read their own reports—at least not in their spare time. Anyone carrying a copy of the New York Times was probably a lawyer or a back-office person or someone who worked in the financial markets without actually being in the markets. Their clothes told you a lot, too. The guys who ran money dressed as if they were going to a Yankees game. Their financial performance was supposed to be all that mattered about them, and so it caused suspicion if they dressed too well. If you saw a buy-side guy in a suit, it usually meant that he was in trouble, or scheduled to meet with someone who had given him money, or both. Beyond that, it was hard to tell much about a buy-side person from what he was wearing. The sell side, on the other hand, might as well have been wearing their business cards: The guy in the blazer and khakis was a broker at a second-tier firm; the guy in the three-thousand-dollar suit and the hair just so was an investment banker at J.P. Morgan or someplace like that. Danny could guess where people worked by where they sat on the train. The Goldman Sachs, Deutsche Bank, and Merrill Lynch people, who were headed downtown, edged to the front—though when Danny thought about it, few Goldman people actually rode the train anymore. They all had private cars. Hedge fund guys such as himself worked uptown and so exited Grand Central to the north, where taxis appeared haphazardly and out of nowhere to meet them, like farm trout rising to corn kernels. The Lehman and Bear Stearns people used to head for the same exit as he did, but they were done. One reason why, on September 18, 2008, there weren’t nearly as many people on the northeast corner of Forty-seventh Street and Madison Avenue at 6:40 in the morning as there had been on September 18, 2007.

To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of the goose (production capability) is often a difficult judgment call. But I suggest it is the very essence of effectiveness. It balances short term with long term. It balances going for the grade and paying the price to get an education. It balances the desire to have a room clean and the building of a relationship in which the child is internally committed to do it—cheerfully, willingly, without external supervision. It’s a principle you can see validated in your own life when you burn the candle at both ends to get more golden eggs and wind up sick or exhausted, unable to produce any at all; or when you get a good night’s sleep and wake up ready to produce throughout the day. You can see it when you press to get your own way with someone and somehow feel an emptiness in the relationship; or when you really take time to invest in a relationship and you find the desire and ability to work together, to communicate, takes a quantum leap. The P/PC Balance is the very essence of effectiveness. It’s validated in every arena of life. We can work with it or against it, but it’s there.

This is a new idea you might want to write down. Having your own life is authentically irresistible because it keeps you (and him) from losing yourselves in the relationship. If you imagine that people are like rechargeable batteries, having your own life keeps you fully charged. When you focus all your time and attention only on him, there’s no possibility for you to get naturally recharged by life—by other friends, activities, adventures, nature, the universe. Your energy depletes; this is apparent in how you look and feel. You start pulling on him for all of your energy, and he feels exhausted and resentful. The conversations get dull. You begin to nitpick and nag. “What do you want to do?” and “I don’t care—whatever you want to do” is all you ever seem to say to each other. When you devote all of your time, energy, and attention only to each other, it drains both of you and slowly erodes what could be an otherwise wonderful relationship. Having your own life is a natural way to keep yourself centered so you have more to contribute to your partner and the other important people in and aspects of your life. Let’s be honest. Success is sexy. When you live an inspired and energized life, men naturally find you irresistible because you are irresistible. Invest in your health, create community, make a difference, learn new skills, have fun, and share yourself with others. This is what will keep him wanting more, more, more. Men are no different from women in this respect. They want to be with someone who is expressive, engaged, and active in life. They want a woman who can introduce them to new things and is both interested and interesting.

Honestly, sir,” I said, “I don’t see why you’re making such a fuss.” We had excused ourselves to speak privately for a moment, leaving poor Charlie politely rocking on his heels in the foyer. The office was warm and smelled of sage and witch hazel, and the desk was littered with bits of twine and herbs where Jackaby had been preparing fresh wards. Douglas had burrowed into a nest of old receipts on the bookshelf behind us and was sound asleep with his bill tucked back into his wing. I had given up trying to get him to stop napping on the paperwork. “You’re the one who told me that I shouldn’t have to choose between profession and romance,” I said. “I’m not the one making a fuss. I don’t care the least bit about your little foray into . . . romance.” Jackaby pushed the word out of his mouth as though it had been reluctantly clinging to the back of his throat. “If anything, I am concerned that you are choosing to make precisely the choice that I told you you should not make!” “What? Wait a moment. Are you . . . jealous?” “Don’t be asinine! I am not jealous! I am merely . . . protective. And perhaps troubled by your lack of fidelity to your position.” “That is literally the definition of jealous, sir. Oh, for goodness’ sake. I’m not choosing Charlie over you! I’m not going to suddenly stop being your assistant just because I spend time working on another case!” “You might!” he blurted out. He sank down into the chair at his desk. “You just might.” “Why are you acting like this?” He pinched the bridge of his nose. “Because things change. Because people change. Because . . . because Charlie Barker is going to propose,” he said. He let his hand drop and looked me in the eyes. “Marriage,” he added. “To you.” I blinked. “I miss a social cue or two from time to time, but even I’m not thick enough to believe all that was about analyzing bloodstains together. He has the ring. It’s in his breast pocket right now. He’s attached an absurd level of emotional investment to the thing—I’m surprised it hasn’t burned a hole right through the front of his jacket, the way its aura is glowing. He’s nervous about it. He’s going to propose. Soon, I would guess.” I blinked. The air in front of me wavered like a mirage, and in another moment Jenny had rematerialized. “And if he does,” she said softly, “it will be Abigail’s decision to face, not yours. There are worse fates than to receive a proposal from a handsome young suitor.” She added, turning to me with a grin, “Charlie is a good man.” “Yes, fine! But she has such prodigious potential!” Jackaby lamented. “Having feelings is one thing—I can grudgingly tolerate feelings—but actually getting married? The next thing you know they’ll be wanting to do something rash, like live together ! Miss Rook, you have started something here that I am loath to see you leave unfinished. You’ve started becoming someone here whom I truly want to meet when she is done. Choosing to leave everything you have here to go be a good man’s wife would be such a wretched waste of that promise.” He faltered, looking to Jenny, and then to the floorboards. “On the other hand, you should never have chosen to work for me in the first place. It remains one of your most ill-conceived and reckless decisions to date—and that is saying something, because you also chose to blow up a dragon once.” He sighed. “Jenny is right. You could make a real life with that young man, and you shouldn’t throw that away just to hang about with a fractious bastard and a belligerent duck.” He sagged until his forehead was resting on his desk.

bring some curiosity to each moment you have with the people in your life, especially those you know well and perhaps take for granted. This takes practice, but it’s not hard to get better at it. “How was your day?”—“Fine” needn’t be the end of a conversation. It is your sincere interest that will motivate folks to respond. You might follow up with something a little more playful like, “What was the most fun thing that happened today?” Or, “Did anything surprising happen today?” And when someone makes a casual reply you can dig deeper: “Can I ask you more about that… I’m so curious and not sure I really understand it fully…” Try to put yourself in this person’s place and imagine what they have experienced. Engaging conversations often come from this perspective-taking alone, and curiosity can be contagious. You might find that the more interested you are in others, the more interested they become in you, and you might also be surprised how fun this process can be. Life is always at risk of slipping by unnoticed. If the days and months and years feel as if they are moving too quickly, focused attention might be one remedy. Giving something your undivided attention is a way of bringing it to life and assuring that you don’t float through time on automatic pilot. Noticing someone is a way of respecting them, paying tribute to the person they are in that exact moment. And noticing yourself, checking in about how you move through the world, about where you are now and where you would like to be, can help you identify which people and pursuits most need your attention. Attention is your most precious asset, and deciding how to invest it is one of the most important decisions you can make. The good news is you can make that decision now, in this moment, and in each moment of your life.

As a woman who has never been in a romantic relationship but has gained insights from others' experiences and delved into psychology and relationships, thanks to my dad who is a psychology professor, I stick to my belief in love and staying loyal to one person. I'm determined not to let popular trends mess with what I value. My self-awareness and strong intentions enable me to notice any problems, especially in how others perceive me. The moment I sense that I am merely an option, I instinctively distance myself. This pattern has surfaced multiple times in my life. If someone approaches me with uncertain energy, I find it challenging to invest my entire being and emotions in them. This isn't just about romance; it happens in any situation with this pattern. I've learned all this from conversations and gathering different opinions from people who have successful marriages. Raised with high-value mindsets, I cannot wholeheartedly commit to someone who fails to recognize my worth and lacks fidelity to one person, labeling them as 'the one.' The door is always open; If someone believes they can find something better elsewhere, I encourage them to pursue it, and I won't stop them. Life is too short to stick with someone who's not sure about staying. I'm all about freedom and being real about feelings. If someone stays, it should be because their heart guides them, not because I asked. It's kind of easy for me in the early stages of getting to know someone to distance myself, as I don't form deep feelings for anyone until both of us genuinely believe that we're excellent choices for each other and there's a mutual understanding that we are sure choices, and that's what I like in the Islamic rules when it comes to marriage. Meanwhile, I'm focused on moving forward, building my own life, and finding happiness independently.

Life is pretty short yet magnanimous if we know just how to live right. It isn't that easy, it takes a lot of our soul, sometimes too many broken pieces to finally come together in binding a masterpiece that smiles like a solitary star forever gazing around at the music of an eternal cosmos. The most brutal yet beautiful truth about Life is that It is marked, marked with Time where every moment takes us closer to death, it doesn't have to sound or feel bad or scary because death is the most inevitable truth in this mortal world. While the knowledge of death jolts our mind with the uncertainty of Life, clutches us in the emotion of fear to think of pain or the loss of bonds, when we acknowledge that as a part of our souls' journey and take every moment as our precious gift, a blessing to experience this Life with its beautiful garden of emotions blossoming with wonderful smiles that we can paint on others, then we make our Life magnanimous, then we make even the very face of death as that of an angel coming to take us to a different voyage, soaked in a lot of memories and experiences beautifully binding our soul. I have realised that when we live each day as if it's the last day of our life, we become more loving and gentle to everyone around and especially to our own selves. We forgive and love more openly, we grace and embrace every opportunity we get to be kind, to stay in touch with everything that truly matters. I have realised that when we rise every morning with gratitude knowing that the breath of air still passes through our body, just in the mere understanding that we have one more day to experience Life once again, we stay more compassionate towards everything and everyone around and invest more of our selves into everything and everyone that truly connect and resonate with our soul. I have realised that when we consciously try to be good and kind, no matter however bad or suffocating a situation is we always end up taking everything at its best holding on to the firm grip of goodness, accepting everything as a part of our souls' lesson or just a turn of Time or Fate and that shapes into our strength and roots our core with the truest understanding of Life, the simple act of going on and letting go. Letting go of anything and everything that chains our Soul while going on with a Heart open to Love and a Soul ready to absorb all that falls along the pathway of this adventure called Life. I have realised that when we are kind and do anything good for another person, that gives us the most special happiness, something so pure that even our hearts don't know how deep that joy permeates inside our soul. I have realised that at the end of the day we do good not because of others but because of our own selves, for if tomorrow death comes to grace me I hope to smile and say I have Lived, loved unconditionally and embraced forgiveness, kindness and goodness and all the other colours of Love with every breath I caught, I have lived a Life magnanimous. So each time someone's unkind towards you, hold back and smile, and try to give your warmth to that person. Because Kindness is not a declaration of who deserves it, it's a statement of who you are. So each time some pieces of your heart lay scattered, hold them up and embrace everyone of them with Love. Because Love is not a magic potion that is spilled from a hollow space, it's a breath of eternity that flows through the tunnel of your soul. So each time Life puts up a question of your Happiness, answer back with a Smile of Peace. Because Happiness is not what you look for in others, it's what you create in every passing moment, with the power of Life, that is pretty short when we see how counted it stands in days but actually turns out absolutely incredibly magnanimous when loved and lived in moments.

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.

Naval’s Laws The below is Naval’s response to the question “Are there any quotes you live by or think of often?” These are gold. Take the time necessary to digest them. “These aren’t all quotes from others. Many are maxims that I’ve carved for myself.” Be present above all else. Desire is suffering (Buddha). Anger is a hot coal that you hold in your hand while waiting to throw it at someone else (Buddhist saying). If you can’t see yourself working with someone for life, don’t work with them for a day. Reading (learning) is the ultimate meta-skill and can be traded for anything else. All the real benefits in life come from compound interest. Earn with your mind, not your time. 99% of all effort is wasted. Total honesty at all times. It’s almost always possible to be honest and positive. Praise specifically, criticize generally (Warren Buffett). Truth is that which has predictive power. Watch every thought. (Always ask, “Why am I having this thought?”) All greatness comes from suffering. Love is given, not received. Enlightenment is the space between your thoughts (Eckhart Tolle). Mathematics is the language of nature. Every moment has to be complete in and of itself. A Few of Naval’s Tweets that are Too Good to Leave Out “What you choose to work on, and who you choose to work with, are far more important than how hard you work.” “Free education is abundant, all over the Internet. It’s the desire to learn that’s scarce.” “If you eat, invest, and think according to what the ‘news’ advocates, you’ll end up nutritionally, financially, and morally bankrupt.” “We waste our time with short-term thinking and busywork. Warren Buffett spends a year deciding and a day acting. That act lasts decades.” “The guns aren’t new. The violence isn’t new. The connected cameras are new, and that changes everything.” “You get paid for being right first, and to be first, you can’t wait for consensus.” “My one repeated learning in life: ‘There are no adults.’ Everyone’s making it up as they go along. Figure it out yourself, and do it.” “A busy mind accelerates the passage of subjective time.

HOW TO CREATE A GOOD HABIT The 1st Law: Make It Obvious 1.1: Fill out the Habits Scorecard. Write down your current habits to become aware of them. 1.2: Use implementation intentions: “I will [BEHAVIOR] at [TIME] in [LOCATION].” 1.3: Use habit stacking: “After I [CURRENT HABIT], I will [NEW HABIT].” 1.4: Design your environment. Make the cues of good habits obvious and visible. The 2nd Law:Make It Attractive 2.1: Use temptation bundling. Pair an action you want to do with an action you need to do. 2.2: Join a culture where your desired behavior is the normal behavior. 2.3: Create a motivation ritual. Do something you enjoy immediately before a difficult habit. The 3rd Law: Make It Easy 3.1: Reduce friction. Decrease the number of steps between you and your good habits. 3.2: Prime the environment. Prepare your environment to make future actions easier. 3.3: Master the decisive moment. Optimize the small choices that deliver outsized impact. 3.4: Use the Two-Minute Rule. Downscale your habits until they can be done in two minutes or less. 3.5: Automate your habits. Invest in technology and onetime purchases that lock in future behavior. The 4th Law: Make It Satisfying 4.1: Use reinforcement. Give yourself an immediate reward when you complete your habit. 4.2: Make “doing nothing” enjoyable. When avoiding a bad habit, design a way to see the benefits. 4.3: Use a habit tracker. Keep track of your habit streak and “don’t break the chain.” 4.4: Never miss twice. When you forget to do a habit, make sure you get back on track immediately. HOW TO BREAK A BAD HABIT Inversion of the 1st Law: Make It Invisible 1.5: Reduce exposure. Remove the cues of your bad habits from your environment. Inversion of the 2nd Law: Make It Unattractive 2.4: Reframe your mind-set. Highlight the benefits of avoiding your bad habits. Inversion of the 3rd Law: Make It Difficult 3.6: Increase friction. Increase the number of steps between you and your bad habits. 3.7: Use a commitment device. Restrict your future choices to the ones that benefit you. Inversion of the 4th Law: Make It Unsatisfying 4.5: Get an accountability partner. Ask someone to watch your behavior. 4.6: Create a habit contract. Make the costs of your bad habits public and painful.

The tremendous leisure industry that has arisen in the last few generations has been designed to help fill free time with enjoyable experiences. Nevertheless, instead of using our physical and mental resources to experience flow, most of us spend many hours each week watching celebrated athletes playing in enormous stadiums. Instead of making music, we listen to platinum records cut by millionaire musicians. Instead of making art, we go to admire paintings that brought in the highest bids at the latest auction. We do not run risks acting on our beliefs, but occupy hours each day watching actors who pretend to have adventures, engaged in mock-meaningful action. This vicarious participation is able to mask, at least temporarily, the underlying emptiness of wasted time. But it is a very pale substitute for attention invested in real challenges. The flow experience that results from the use of skills leads to growth; passive entertainment leads nowhere. Collectively we are wasting each year the equivalent of millions of years of human consciousness. The energy that could be used to focus on complex goals, to provide for enjoyable growth, is squandered on patterns of stimulation that only mimic reality. Mass leisure, mass culture, and even high culture when only attended to passively and for extrinsic reasons—such as the wish to flaunt one’s status—are parasites of the mind. They absorb psychic energy without providing substantive strength in return. They leave us more exhausted, more disheartened than we were before. Unless a person takes charge of them, both work and free time are likely to be disappointing. Most jobs and many leisure activities—especially those involving the passive consumption of mass media—are not designed to make us happy and strong. Their purpose is to make money for someone else. If we allow them to, they can suck out the marrow of our lives, leaving only feeble husks. But like everything else, work and leisure can be appropriated for our needs. People who learn to enjoy their work, who do not waste their free time, end up feeling that their lives as a whole have become much more worthwhile. “The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.

Two years before, the man had ended my reign. I had been the semel of a tribe of werepanthers, leader of the tribe of Menhit, and he had fought me in the pit and won. He could have cut out my heart with his claws, but instead… instead he offered the path to redemption. He opened his home, welcomed me into his tribe and into his life. I was trusted, my counsel heeded, my strength relied upon. It was a gift, the second coming of the friendship we had when we were young. I had worried that I would be consumed by bitterness and would turn on him, catch him unawares, betray him, and then kill him. But I had forgotten about my own heart. I loved Logan. Not like a lover, not with carnal intent, but—and it was so cliché—like the brother I never had. I wanted him back in my life more than I wanted to hurt him. I was a shitty leader: the selfish kind, the vindictive kind, the one everyone wished would just die already so they could get someone better, someone who cared at all. So when he beat me in the pit, absorbed my tribe, and took me in, I simply surrendered. Logan was a force of nature, and I had been so tired of fighting him, fighting his nobility and his ethics and his strength, that I let the bitterness go. No good had come from it. Time, instead, to try something new. Being his maahes, the prince of his tribe, had worked for me. I was easily the second in power. He made the decisions; I carried them out. He navigated; I drove. I was able to be his emissary because I was talking for him, not me. It was so easy. What came as a surprise was that I changed. I shed my anger, my vanity, and all the pain, and I became everything he’d always seen in me. The man’s faith had made me better, his day-to-day belief invested me in the future of the tribe, in the people, in growth and security and the welfare of all. I was different now, and I owed it all to my old friend, my new semel, Logan Church. So when he had gazed at me with his honey-colored eyes and told me he wanted me to reclaim my birthright, I couldn’t argue, because he believed. I could be, he said, not just a semel, but the semel, the semel-aten, the leader of the entire werepanther world. I would be able to lead those who wanted to follow me because of the changes I had experienced myself. I would be able to get through to those werepanthers who had lost their faith and their way. I would be a catalyst for change and restore prodigals to the fold, Logan was certain of it.

Switch from a Performance Focus to a Mastery Focus There’s a way to keep your standards high but avoid the problems that come from perfectionism. If you can shift your thinking from a performance focus to a mastery focus, you’ll become less fearful, more resilient, and more open to good, new ideas. Performance focus is when your highest priority is to show you can do something well now. Mastery focus is when you’re mostly concerned with advancing your skills. Someone with a mastery focus will think, “My goal is to master this skill set” rather than “I need to perform well to prove myself.” A mastery focus can help you persist after setbacks. To illustrate this, imagine the following scenario: Adam is trying to master the art of public speaking. Due to his mastery goal, he’s likely to take as many opportunities as he can to practice giving speeches. When he has setbacks, he’ll be motivated to try to understand these and get back on track. His mastery focus will make him more likely to work steadily toward his goal. Compare this with performance-focused Rob, who is concerned just with proving his competence each time he gives a talk. Rob will probably take fewer risks in his style of presentation and be less willing to step outside his comfort zone. If he has an incident in which a talk doesn’t go as well as he’d hoped, he’s likely to start avoiding public speaking opportunities. Mastery goals will help you become less upset about individual instances of failure. They’ll increase your willingness to identify where you’ve made errors, and they’ll help you avoid becoming so excessively critical of yourself that you lose confidence in your ability to rectify your mistakes. A mastery focus can also help you prioritize—you can say yes to things that move you toward your mastery goal and no to things that don’t. This is great if you’re intolerant of uncertainty, because it gives you a clear direction and rule of thumb for making decisions about which opportunities to pursue. Experiment: What’s your most important mastery goal right now? Complete this sentence: “My goal is to master the skills involved in ___.” Examples include parenting, turning more website visitors into buyers, property investment, or self-compassion. Based on the mastery goal you picked, answer the following questions. Make your answers as specific as possible. How would people with your mastery goal: 1. React to mistakes, setbacks, disappointments, and negative moods? 2. Prioritize which tasks they work on? What types of tasks would they deprioritize? 3. React when they’d sunk a lot of time into something and then realized a particular strategy or idea didn’t have the potential they’d hoped it would? 4. Ensure they were optimizing their learning and skill acquisition? 5. React when they felt anxious?

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

A little part of me dies every time someone tells me they’ve taken a job as a “steppingstone” to something else, when they clearly aren’t invested in it. You have one life to live. Time is valuable. If you’re using steppingstones, you’re also likely relying on someone else’s path or definition of success. Make your own.

Making a new friend. When you’re over your twenties it’s hard, but once in a while someone comes along that you really want to invest time in and it’s so special.

Premium Pricing Improves Commitment We never want our clients to be in situations where it is easy for them to decide to not take our advice. Any time someone hires an outside expert, the ultimate outcome he seeks is to move forward with confidence. What is the value of good advice not acted upon? Yes, it is our job to tell him what to do, but that is often the easy part. We are equally obliged to give him the strength to do it. We are not meeting our full obligations to our clients when we make recommendations that they find easy to ignore. The price we charge for such guidance should be enough that our clients feel compelled to act, lest they experience a profound sense of wasted resources. There must be the appropriate amount of pain associated with our pricing. This implies the need for our pricing to change as the size of the client changes. Larger organizations need to pay more to ensure their commitment. Larger Clients Get Greater Value Another reason larger clients must pay more is they derive greater financial value from similar work we would do for smaller organizations. To charge John Doe Chevrolet what we would charge General Motors for the same work would be irresponsible of us. The larger client pays more to ensure his commitment to solving his problem and to ensure his commitment to working with us – and he pays more because we are delivering a service that has a greater dollar value to him. Reinvesting in Ourselves Of all the investment opportunities we will face in our lives, few will yield returns greater than those opportunities to invest in ourselves. Price premiums give us the profit to reinvest in our people, our enterprise and ourselves. The corporations that we most admire are the ones that invest in research and development. We must follow their path. While others get by on slim margins, winning on price, we will use some of our greater profit margins to better ourselves and put greater distance between our competition and us. Better Margins Equal Better Firms and Better Clients On these many levels, charging more improves our ability to help our clients and increases the likelihood that we will deliver high-quality outcomes. It allows us to select the best clients – those that we are most able to help. Like leaning into the discomfort of money conversations, charging more might not come naturally or seem easy, but it is better for everyone, including the client, and so this too we shall learn to do with confidence.

Miles was frantically trying to rearrange his cravat and smooth down his hair. ‘Damn. No time to stop off at home and get my valet to tidy me up. Oh well. Give Hen a kiss for me.’ Richard shot him a sharp look. ‘On the cheek, man, on the cheek. God knows I’d never try anything improper with your sister. Not that she isn’t a beautiful girl and all that, it’s just, well, she’s your sister.’ Richard clapped his friend on the shoulder in approval. ‘Well said! That’s exactly the way I want you to think of her.’ Miles muttered something about being grateful that his sisters were a good deal older. ‘You turn into a complete bore when you’re chaperoning Hen, you know,’ he grumbled. Richard raised one eyebrow at Miles, a skill that had taken several months of practice in front of his mirror when he was twelve, but had been well worth the investment. ‘At least I didn’t let my sister dress me up in her petticoat when I was five.’ Miles’s jaw dropped. ‘Who told you about that?’ he demanded indignantly. Richard grinned. ‘I have my sources,’ he said airily. Miles, not a top agent of the War Office for nothing, considered this for a moment and his eyes narrowed. ‘You can tell your source that she’s going to have to find someone else to fetch her lemonade at the Alsworthys’ ball tomorrow night unless she apologises. You can also tell her that I’ll accept either a verbal or a written apology as long as it’s suitably abject. And that means very, very abject,’ he added darkly. Miles snatched his hat and gloves up from a side table. ‘Oh, stop grinning already! It wasn’t that amusing.’ Richard rubbed his chin as though in deep thought. ‘Tell me, Miles, was it a lacy petticoat?’ With a wordless grunt of annoyance, Miles turned on his heel and stomped out of the room.

One of the greatest ways to invest and spend time together as a family is by serving God together. Perhaps you would partner with your child in reaching a soul for Christ or making a visit to someone enduring a trial. Perhaps you could minister together in some weekend program or ministry. There’s no better place to raise up the next generation than around Bible-believing, God-honoring Christian friends and ministry.

Where to?” Max asked as she climbed in. “I assume that you had some destination in mind when you cooked up that nonsense about needing your bags.” “I want to join Dom.” She stared him down, daring him to gainsay her. She’d take a hackney if she had to. “He’s probably still at Manton’s Investigations, so let’s start there.” Though a smile tugged at the duke’s lips, he merely gave the order to the coachman. As soon as they set off, however, he said, “You do realize that Dom is going to throttle me for helping you.” “I don’t see why,” she said lightly. “You are head of the Duke’s Men, aren’t you? Surely you can go wherever you please and involve yourself as much as you like.” As Lisette burst into laughter, Max shook his head. “My brother-in-law doesn’t exactly like having his agency called ‘the Duke’s Men.’ I’d keep that appellation under your hat, if I were you.” “Oh, that sounds so much like Dom,” Jane muttered, “not to appreciate a fellow who showed faith in him and was willing to use him to find his own cousin, not to mention invest in his business concern.” Lisette laughed even harder now, which only made Max wince. “What?” Jane asked. “What is it?” A flush spread over Max’s face. “Let’s just say that my part in…er…’the Duke’s Men’ has been greatly exaggerated by the papers. Rather tangential, really.” “In other words,” Lisette teased, “he pretty much did nothing. He didn’t even come up with the name, and he certainly didn’t hire Dom to find Victor. Tristan stumbled across Victor himself, and then…” Lisette spun out the story of how she had met Max and how Dom had become involved. How Max had made a grand gesture for the press to protect Tristan from George. “Oh, Lord,” Jane breathed. “That’s why you were all at George’s house that day.” The day she’d first seen Dom after nearly eleven years apart. “Exactly. I mean, Max does what he can to recommend the agency, and certainly Dom benefits from the excellent press he received as a result of Tristan’s finding Victor. But beyond that, Max has nothing to do with it. He has tried to invest in it, but Dom gets all hot under the collar every time he suggests it.” “What a shock,” Jane said sarcastically. She thought of Dom the Almighty, having his hard work and keen investigative sense attributed to some duke who’d simply taken up with his sister, and began to laugh. Then Lisette joined her, and eventually, Max. They laughed until tears rolled down Jane’s cheeks and Lisette was holding her sides. “Poor Dom,” Jane gasped, when she’d finally gained control of herself. “No matter how carefully he plans, someone always comes along to muck things up. We must all be quite a trial to him.” “Oh, indeed, we are,” Lisette said, sobering. “But honestly, he takes himself far too seriously, so it’s good for him.” She smiled at Jane. “You’re good for him. He needs a woman who stands firm when he tries to dictate how the world must be, a woman who will teach him that it’s all right if plans go awry. He needs to learn that he can pick up the pieces and still be happy, as long as he does it with the right person.” “I only hope he agrees with you,” Jane said. “I really do.” Because if she could be that woman for Dom--if he could let her be that woman for him--then they might have a chance, after all.

You do realize that Dom is going to throttle me for helping you.” “I don’t see why,” she said lightly. “You are head of the Duke’s Men, aren’t you? Surely you can go wherever you please and involve yourself as much as you like.” As Lisette burst into laughter, Max shook his head. “My brother-in-law doesn’t exactly like having his agency called ‘the Duke’s Men.’ I’d keep that appellation under your hat, if I were you.” “Oh, that sounds so much like Dom,” Jane muttered, “not to appreciate a fellow who showed faith in him and was willing to use him to find his own cousin, not to mention invest in his business concern.” Lisette laughed even harder now, which only made Max wince. “What?” Jane asked. “What is it?” A flush spread over Max’s face. “Let’s just say that my part in…er…’the Duke’s Men’ has been greatly exaggerated by the papers. Rather tangential, really.” “In other words,” Lisette teased, “he pretty much did nothing. He didn’t even come up with the name, and he certainly didn’t hire Dom to find Victor. Tristan stumbled across Victor himself, and then…” Lisette spun out the story of how she had met Max and how Dom had become involved. How Max had made a grand gesture for the press to protect Tristan from George. “Oh, Lord,” Jane breathed. “That’s why you were all at George’s house that day.” The day she’d first seen Dom after nearly eleven years apart. “Exactly. I mean, Max does what he can to recommend the agency, and certainly Dom benefits from the excellent press he received as a result of Tristan’s finding Victor. But beyond that, Max has nothing to do with it. He has tried to invest in it, but Dom gets all hot under the collar every time he suggests it.” “What a shock,” Jane said sarcastically. She thought of Dom the Almighty, having his hard work and keen investigative sense attributed to some duke who’d simply taken up with his sister, and began to laugh. Then Lisette joined her, and eventually, Max. They laughed until tears rolled down Jane’s cheeks and Lisette was holding her sides. “Poor Dom,” Jane gasped, when she’d finally gained control of herself. “No matter how carefully he plans, someone always comes along to muck things up. We must all be quite a trial to him.” “Oh, indeed, we are,” Lisette said, sobering. “But honestly, he takes himself far too seriously, so it’s good for him.

Working right through lunch is a false economy. The value of that extra time at your desk or in saved expenses pales in comparison to the cost of a lost opportunity to learn or grow or to invest in an employee. If you skip lunch or eat lunch alone, you are wasting opportunities.

Helen, a junior high math teacher in Minnesota, spent most of the school week teaching a difficult “new math” lesson. She could tell her students were frustrated and restless by week’s end. They were becoming rowdy so she told them to put their books away. She then instructed the class to take out clean sheets of paper. She gave each of them this assignment: Write down every one of your classmates’ names on the left, and then, on the right, put down one thing you like about that student. The tense and rowdy mood subsided and the room quieted when the students went to work. Their moods lifted as they dug into the assignment. There was frequent laughter and giggling. They looked around the room, sharing quips about one another. Helen’s class was a much happier group when the bell signaled the end of the school day. She took their lists home over the weekend and spent both days off recording what was said about each student on separate sheets of paper so she could pass on all the nice things said about each person without giving away who said what. The next Monday she handed out the lists she’d made for each student. The room buzzed with excitement and laughter. “Wow. Thanks! This is the coolest!” “I didn’t think anyone even noticed me!” “Someone thinks I’m beautiful?” Helen had come up with the exercise just to settle down her class, but it ended up giving them a big boost. They grew closer as classmates and more confident as individuals. She could tell they all seemed more relaxed and joyful. About ten years later, Helen learned that one of her favorite students in that class, a charming boy named Mark, had been killed while serving in Vietnam. She received an invitation to the funeral from Mark’s parents, who included a note saying they wanted to be sure she came to their farmhouse after the services to speak with them. Helen arrived and the grieving parents took her aside. The father showed her Mark’s billfold and then from it he removed two worn pieces of lined paper that had been taped, folded, and refolded many times over the years. Helen recognized her handwriting on the paper and tears came to her eyes. Mark’s parents said he’d always carried the list of nice things written by his classmates. “Thank you so much for doing that,” his mother said. “He treasured it, as you can see.” Still teary-eyed, Helen walked into the kitchen where many of Mark’s former junior high classmates were assembled. They saw that Mark’s parents had his list from that class. One by one, they either produced their own copies from wallets and purses or they confessed to keeping theirs in an album, drawer, diary, or file at home. Helen the teacher was a “people builder.” She instinctively found ways to build up her students. Being a people builder means you consistently find ways to invest in and bring out the best in others. You give without asking for anything in return. You offer advice, speak faith into them, build their confidence, and challenge them to go higher. I’ve found that all most people need is a boost. All they need is a little push, a little encouragement, to become what God has created them to be. The fact is, none of us will reach our highest potential by ourselves. We need one another. You can be the one to tip the scales for someone else. You can be the one to stir up their seeds of greatness.

So, we will camp here? Has anyone scouted the area? You’re sure it’s safe?” “Swift Antelope and Red Buffalo checked for trackers last night and this morning. As crazy as it sounds, Red Buffalo claims the girl’s ap hasn’t even gone for help yet.” “He’s such a coward, he’s probably waiting to be sure we’re gone. I’m surprised his women haven’t ridden to the fort for help. They are by far the better fighters.” Scarcely aware he was doing it, Hunter feathered his thumb back and forth on the girl’s arm, careful not to press too hard because of her burn. She was as silken as rabbit fur. Glancing down, he saw that her skin was dusted with fine, golden hair, noticeable now only because her sunburn formed a dark backdrop. Fascinated, he touched a fingertip to the fuzz. In the sunshine she glistened as though someone had sprinkled her with gold dust. “Swift Antelope still hasn’t stopped talking about the younger one,” Warrior said. “Her courage impressed him so much, I think he may be smitten. I have to admit, though, once you get used to looking at them, the golden hair and blue eyes grow on you.” “Maybe you should take her across the river and sell her, eh?” “I could double my investment.” With a grin, Hunter pulled the robe back over her. She reacted by shrinking away from him, and he gave a disgusted snort. “She must think we’re hungry and she’s going to be breakfast.” “Speaking of which, are you going to feed her?” “In an hour or so. If we’re staying here today, I can go back to sleep.” He drew his knife and cut the leather on Loretta’s wrists. “Wake me if the sun gets on her, eh?” “You’d better keep her tied.” “Why?” A yawn stretched Hunter’s dark face. “Because she’s looking skittish.” “She’s naked.” Sheathing his knife, Hunter flopped on his back and shaded his eyes with one arm. “She won’t run. Not without clothes. I’ve never seen such a bashful female.” “The tosi tivo truss up their females in so many clothes, it would take a whole sleep just to undress one. Then they have them wear breeches under the lot. How do they manage to have so many children? I’d be so tired by the time I found skin, I’d never get anything else done.” “You’d think of something,” Hunter said with a chuckle.

That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody spoke for a moment because everyone liked it. Maximums meant that everyone would get the most out of the relationship-real estate agents and customers alike. The name did a good job of communicating the everybody wins principle at the heart of the endeavor. But after a few more minutes, they realized it didn't quite work. It wasn't snappy enough for a good brand name, and it was too long to fit on a real estate sign. More tequila got poured. No one could come up with another name that felt as on-target as Real Estate Maximums. Someone suggested shortening it to R. E. Max. That made it snappier and appealing in a brand name sense; but when you wrote it out, it looked too much like a real person's name. You could imagine junk mail arriving at the office in care of Mr. and Mrs. R. E. Max. Collins pointed out that Exxon had formed only a few years before, and the X with a slash through it looked very smart. So Liniger took out the dots and tried a slash through the middle of the word and then capitalized all the letters. They looked at the pad of paper and saw: RE/MAX. A silence came over them, followed by a few backslaps and cheers. Everything about the word looked exactly right, as though they were talking about an established global company. Now, what about colors? They were on a roll. Now was no time to stop. A few more shots of tequila went around while they debated the right look for the new RE/MAX. It didn't take long to figure it out: Everyone in the room was a Vietnam vet and patriotic to the core. The colors, of course, had to be red, white, and blue. When they considered the whole package, they knew they had it. And that's how the idea for the distinctive RE/MAX brand was hatched. Considering the time and resources that get poured into brand development today, their methods might seem unorthodox if admirably effective. No money was spent on advertising agencies, market research, or trademark protection. The only investment was a decent bottle of tequila; the only focus group, a bunch of guys sitting around a room having a good laugh.

It is tough to lose someone you love because not everyone's free enough to let you invest your time in them...

I think cheating is the greatest hurt you could ever inflict on someone. Because you’re not just doing something bad to them. You’re sabotaging their whole life. You’re letting them build a world around lies. And when they finally find out, they’re not just going to be heartbroken; they’re going to have to face the terrible fact that they’ve invested all of their time and energy into something that never really existed in the first place.

Even if you show the full value, some customers will never pay. When I first started selling Connex for QuickBooks, one of my first trial users was a small startup that barely made $2,000 per month. He hammered me for support through multiple phone calls. He was trying to negotiate me down from $20 per month to an even lower price. I told him to hit the road. I learned a couple of lessons: Avoid getting too invested in trial users. Unless you have qualified a prospect, do not spend too much time with her. A common negotiating tactic is to make you invest a lot of time before trying to talk you down. Prospects figure you will not give up because you have invested so much. Avoid pricing yourself out of business. If you price your product low, people fail to see the value. They think there are hidden fees. As I raised prices, we attracted higher-value clients that were less troublesome. Avoid features. The small business and I discussed a QuickBooks sync, instead of the money we saved on data-entry. I could have asked how many hours he spent hand entering sales or how much he paid someone else for data entry.

Hey.” A lopsided smirk offers chagrin as he turns my way. “Sorry about that,” he says, and I’m struck by how much I’ve missed his voice. He opens the door and unfolds himself from the tiny car, and then I realize how much I’ve missed him. “You made it.” It’s tough to keep my emotions in check, but I know I need to. “You look tired.” “I took the long way home.” And just like that, he reaches out and pulls me into a hug. Not a shoulder hug, but the real thing, the kind you give to someone you thought of while you were away. I’m surprised at first. I wasn’t expecting…well…that. I was prepared for more of the uncertain off-and-on awkward dance we usually do. Friends…or two people who want something more? We’re never quite sure. But this feels different. I slip my arms under his and hang on. “Tough few days?” I whisper, and he rests his chin on my head. I listen to his heartbeat, feel the sultry warmth of skin against skin. My gaze lingers on the tangle of wisteria vines and crape myrtle branches hiding the ancient structures of Goswood Grove’s once spectacular gardens, concealing whatever secrets they know. “Tough few days all around, it sounds like,” Nathan says finally. “We should go in.” But he hangs on a minute longer. We part slowly, and the next step suddenly seems uncharted. I don’t know how to catalog it. One moment, we’re as natural as breathing. The next, we’re at arm’s length—or retreating to our separate safety zones. He stops halfway across the porch, turns, widens his stance a little like he’s about to pick up something heavy. Crossing his arms, he tilts his head and looks at me, one eye squeezing almost shut. “What are we to each other?” I stand there a moment with my mouth agape before words dribble out in a halting string. “In…in…what way?” I’m terrified, that’s why I don’t give a straight answer. Relationships require truth telling, and that requires risk. An old, insecure part of me says, You’re damaged goods, Benny Silva. Someone like Nathan would never understand. He’ll never see you in the same way again. “Just like it sounds,” he says. “I missed you, Benny, and I promised myself I’d just put it out there this time. Because…well…you’re hard to read.” “I’m hard to read?” Nathan has been largely a mystery I’ve pieced together in fragments. “Me?” He doesn’t fall for the turnabout, or he ignores it. “So, Benny Silva, are we…friends or are we…” The sentence shifts in the wind, unfinished—a fill-in-the-blank question. Those are harder than multiple-choice. “Friends…” I search for the right answer, one not too presumptuous, but accurate. “Going somewhere…at our own pace? I hope.” I feel naked standing there. Scared. Vulnerable. And potentially unworthy of his investment in me. I can’t make the same mistake I’ve made before. There are things he needs to know. It’s only fair, but this isn’t the right moment for it, or the right place. He braces his hands on his hips, lets his head rock forward, exhales a breath he seems to have been holding. “Okay,” he says with a note of approval. His cheek twitches, one corner of his mouth rising. I think he might be blushing a little. “I’ll take that.” “Me, too,” I agree.

Many financial analysts will find Emerson and Emery more interesting and appealing stocks than the other two—primarily, perhaps, because of their better “market action,” and secondarily because of their faster recent growth in earnings. Under our principles of conservative investment the first is not a valid reason for selection—that is something for the speculators to play around with. The second has validity, but within limits. Can the past growth and the presumably good prospects of Emery Air Freight justify a price more than 60 times its recent earnings?1 Our answer would be: Maybe for someone who has made an in-depth study of the possibilities of this company and come up with exceptionally firm and optimistic conclusions. But not for the careful investor who wants to be reasonably sure in advance that he is not committing the typical Wall Street error of overenthusiasm for good performance in earnings and in the stock market.* The same cautionary statements seem called for in the case of Emerson Electric, with a special reference to the market’s current valuation of over a billion dollars for the intangible, or earning-power, factor here. We should add that the “electronics industry,” once a fair-haired child of the stock market, has in general fallen on disastrous days. Emerson is an outstanding exception, but it will have to continue to be such an exception for a great many years in the future before the 1970 closing price will have been fully justified by its subsequent performance. By contrast, both ELTRA at 27 and Emhart at 33 have the earmarks of companies with sufficient value behind their price to constitute reasonably protected investments. Here the investor can, if he wishes, consider himself basically a part owner of these businesses, at a cost corresponding to what the

21. Making a new friend. When you’re over your twenties it’s hard, but once in a while someone comes along that you really want to invest time in and it’s so special.

A Constant Search for Knowledge The consistent, disciplined, purposeful, constant search for knowledge: it’s where the life-changing ideas are. Pursue knowledge with high expectations. Spend the money, time, and effort. They are all investments, but the payoff is so great it’s hard to compare the cost to the reward. First is the money. I have a great suggestion. Set up an educational fund for the programs, the books, the lectures, the seminars, and the videos you need for a constant flow of ideas and inspiration. Take a portion of your income each month and set it aside to invest in the search for knowledge. Remember, the best money spent is the money spent to cultivate the genius of your own mind and spirit. Make sure you don’t spend more for frivolous comforts and conveniences than you do for education. The money is a small price. The promise is unlimited potential. The next investment is time, which is an extremely valuable expenditure. It’s one thing to ask someone for their money, but to ask them for their time is a much more significant request. Knowledge takes time, precious time. The time you spend is irreplaceable. You can get more money, but you can’t get more time. However, life has a unique way of rewarding high investment with high return. The major investment of time you’re making now could be that small fine-tuning you need for major accomplishment. Last is the investment of effort. There is a great deal of difference between casual learning and serious learning. Learning that opens up the whole mental and spiritual process is truly an investment in effort. And this effort is the investment that opens the floodgates of ideas that can work their magic for you in the marketplace. So I don’t hesitate to ask you to spend—in a deliberate and consistent fashion—the money, time, and effort required to reach your goals. These are the investments that turn on the lights, sharpen the focus, and start turning your wishes of wealth and happiness into reality.

Real estate is a powerful investment tool for anyone seeking financial independence or freedom. It is a unique investment tool. Yet every time I mention real estate as a vehicle, I often hear, “I don’t want to fix toilets.” That’s what Peter Lynch calls noise. That’s what my rich dad would say is the cynic talking, someone who criticizes and does not analyze, someone who lets their doubts and fears close their mind instead of open their eyes.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

First, let us take a quick pass of the 11 questions. Some of them might seem trite or useless at first glance. . . . But lo! Things are not always what they appear. What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? My readers love specifics like brand and model, where you found it, etc. How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? If you could have a gigantic billboard anywhere with anything on it—metaphorically speaking, getting a message out to millions or billions—what would it say and why? It could be a few words or a paragraph. (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?) What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of money, time, energy, etc.) What is an unusual habit or an absurd thing that you love? In the last five years, what new belief, behavior, or habit has most improved your life? What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore? What are bad recommendations you hear in your profession or area of expertise? In the last five years, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips? When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do? (If helpful: What questions do you ask yourself?)

The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led—yes. But not tightly managed. We’ve all experienced or observed the following scenario. We have a wrong person on the bus and we know it. Yet we wait, we delay, we try alternatives, we give a third and fourth chance, we hope that the situation will improve, we invest time in trying to properly manage the person, we build little systems to compensate for his shortcomings, and so forth. But the situation doesn’t improve. When we go home, we find our energy diverted by thinking (or talking to our spouses) about that person. Worse, all the time and energy we spend on that one person siphons energy away from developing and working with all the right people. We continue to stumble along until the person leaves on his own (to our great sense of relief) or we finally act (also to our great sense of relief). Meanwhile, our best people wonder, “What took you so long?

I am significant because I stand at the apex of the created order. I have the ability to think in abstract terms, communicate my thoughts via words, and make decisions. By means of printed or recorded words, I can benefit from the thoughts of those who have preceded me. I can profit from others’ experiences, though they lived in a different age and culture. I experience the death of family and friends and sense that there is existence beyond the material. I discover that, in all cultures, people believe in a spiritual world. My heart tells me it is true even when my mind, trained in scientific observation, raises critical questions. I am significant. Life has meaning. There is a higher purpose. I want to believe it, but I may not feel significant until someone expresses love to me. When my spouse lovingly invests time, energy, and effort in me, I believe that I am significant. Without love, I may spend a lifetime in search of significance, self-worth, and security. When I experience love, it influences all of those needs positively. I am now freed to develop my potential. I am more secure in my self-worth and can now turn my efforts outward instead of being obsessed with my own needs. True love always liberates.

Time traveller He calls himself a time traveller, He travels anywhere and anytime, He is a very adept traveller, Who knows how to bypass time, We once met suddenly, When the traveller was travelling the highway of life, He was pacing very efficiently, And that day I happened to be on the same highway of life, As I was about to cross a junction, He stopped there too, And enquired if I knew how this highway of life did function? “I may not know that better than you,” Was my polite and slow answer, “Ah haa, you appear to be a stranger on this highway, Come let me introduce you to few tricks old and quite a few newer, So, come let us go this way.” Said the traveller as we both stepped on the highway, And paced towards a destination of his choosing, It was a beautiful experience anyway, Though his few ways were very amusing, Then we stopped at a far away corner, And he pulled something from his bag, He was smart but this thing seemed smarter, He opened it and removed the safety tag, Now he turned to me and said, “Look at the sky, what do you see?” And I without being reticent said, “The sky, the Sun, that is all I see,” Looking at me he replied, “I thought so, and here is the fact, You see the sky and just the Sun, But you miss the real act, Time invested cannot be undone, You see I am a time traveller and I travel with it, Today on this highway, tomorrow on another, But I never miss the destination even by a bit, And as we were walking together, I asked you what you see when you look at the sky, You should have said, nothing, I have no time for it, Because the Sun will be there, so will be the sky, Being the time travellers we are not allowed to sit, We have to keep on moving and always seeking, Until we reach our destiny, Now this for you is my lesson worth heeding, If you are to find your final destiny, So let the Sun be, let the stars shine, and let the sky spread its magical blue, You keep travelling, moving, from one destination to another, Then you shall be a time traveller too, Like none other, like none other, So we switched lanes on the highway, He rode in a direction new, And now I was a lone rider on my life’s highway, Having realised what is known to just a few, That to be the time traveller, We should not wander but travel with a fixed aim, Because a true traveller is like a true lover, Who knows love and destiny are not a game, So for the real time traveller, it is always one destiny and one love, Though crossing many destinations is a part of it all, But the passion for love and to love, Supercedes the lure of destinations all! Now I often see the time traveller on the highways that I cross, We just bow our heads and move ahead, Because we have a destination to cross, To reach the final destiny of love, and in this pursuit we shall always stay ahead!

That it worked in those two countries does not necessarily mean it is something every country should emulate. Economists tend to be very wary of industrial policy, for good reasons. The history of state-directed investments is not one that inspires confidence; judgments are frequently bad even when they are not actually deliberately distorted to benefit someone or some group, which is often.

As the months and years went on and their relationship unfolded, Denise started longing for something more. Sure, she loved Ryan’s allure and the way he made her feel, but something seemed to be missing. The more she got to know him, the more it became obvious that they had nothing in common and that they were headed down separate paths. She longed for someone to challenge her, to sharpen her in her faith, to share her passions, and to propel her forward in life. But Denise felt trapped and obligated to stay in the relationship because of how much time and emotion she had invested in it. Thinking of starting over was just too much for her to bear. She reminded herself that Ryan was a “good enough” guy. And he was. But unfortunately, all too often Mr. Good Enough ends up taking the place of Mr. Right.

It was hard to invest in a person when one saw how things passed. Take the ball player, for example, who dedicates his life, gets injured, and then watches the sport proceed without him. He sits on his leather couch, watching better athletes run across his television screen, younger ones on renovated fields. And he, who sacrificed his sweat, youth, and sanity to the sport and knew coaches, teammates, and even janitors at the stadium like brothers—is forced to still live afterward. His teammates said kind words before a match, hugged him after a goal, but now seem to be focused on new seasons and new goals. He gets left behind. Did none of it mean anything? He cries for the fast world to stop and says, “Slow down. This pains me. We were just here. I used to joke with you. We said we loved each other. Wait for me. Will you just wait for me?” Those hands he shook after a victory could not care for the weeping, broken-footed man hiding in the shadows of his home, once lit by the sun, once the life of the party. When Andrei walked into a job now, or even met someone for the first time, he thought: How long will it take you to forget me?

As a woman who has never been in a romantic relationship but has gained insights from others' experiences and delved into psychology and relationships, thanks to my dad who is a psychology professor, I stick to my belief in love and staying loyal to one person. I'm determined not to let popular trends mess with what I value. My self-awareness and strong intentions enable me to notice any problems, especially in how others perceive me. The moment I sense that I am merely an option, I instinctively distance myself. This pattern has surfaced multiple times in my life. If someone approaches me with uncertain energy, I find it challenging to invest my entire being and emotions in them. This isn't just about romance; it happens in any situation with this pattern. I've learned all this from conversations and gathering different opinions from people who have successful marriages. Raised with high-value mindsets, I cannot wholeheartedly commit to someone who fails to recognize my worth and lacks fidelity to one person, labeling them as 'the one.' If someone believes they can find something better elsewhere, I encourage them to pursue it. I am not holding anyone back. Life is too short to stick with someone who's not sure about staying. I'm all about freedom and being real about feelings. If someone stays, it should be because their heart guides them, not because I asked. The door is always open; if they think they'll be happier elsewhere, they can go, and I won't stop them. It's kind of easy for me in the early stages of getting to know someone to distance myself, as I don't form deep feelings for anyone until both of us genuinely believe that we're excellent choices for each other and there's a mutual understanding that we are sure choices. Meanwhile, I'm focused on moving forward, building my own life, and finding happiness independently.

The securities lending business boils down to one concept: exchanging a security that someone needs for a different security or cash. The business is driven by the need of the dealer community to cover short positions, be it in stocks, Treasurys, agencies, corporate bonds, ADRs, or even ETFs. When a dealer is looking to cover a short position, they first check what are colloquially known as the “sec lenders.” The securities lending group will pull the security out of the end-user portfolio and lend it into the Repo market. When a securities lending group loans a security, they either receive cash or bonds in return. If they receive cash, they reinvest the cash. If they receive a bond, they earn a fee on the spread between where they loan the bond and borrow the other. In the case of cash, they need to invest it. They need an investment that generates a sufficient return to make the business viable, yet, at the same time, without taking too much risk. The safest and easiest way to invest is in overnight Treasury repo. The problem is that there’s very little profit lending a Treasury and reinvesting in a Treasury. In order to enhance returns, the securities lending groups take some risk. It’s not necessarily a lot of risk, but increasing returns involves increasing risk. It can be either interest rate risk, credit risk, or liquidity risk. Technically a combination of all three is possible, too, but that’s pretty dangerous. The yield curve is upward sloping most of the time, so investing for a longer period of time generally generates a higher yield. Let’s say the overnight rate is 2.00%, the one-month rate is 2.05%, and the three-month rate is at 2.15%. Instead of reinvesting cash overnight, there’s an extra 15 basis points for investing for three months. Since the end-investor clients usually hold their bonds to maturity, there’s only a small chance they will sell a bond during that three-month period. On top of that, the securities lending groups run multi-billion dollar portfolios, so they can ladder their investments.

Life is a party you create; don’t wait to be invited to one. I’m sure if we were on an episode of Family Feud with the question things singles are guilty of, we would hear the host happily quip, 'Survey says … They put their lives on hold!' Even I have to put up a guilty finger on this one. Thank heaven this season of my life is over and I finally got a clue. The only thing that should be reserved for marriage is sex (but we’ll talk about that later). Otherwise, it’s time to let the games begin. Stop waiting for someone else to make your life happen. There is an endless world of possibilities for pleasure and fulfilling living at your fingertips. Fortunately, as a single person all your resources are yours to invest into living the life you want without having to check with anyone else. This makes for options and opportunities that are sure to be the envy of your married friends. There is no time like the present to enjoy what you might not be able to do tomorrow because of different priorities. What does a no-holds-barred life look like? It’s downright exciting. I repeatedly tell people I meet to finish this statement: 'I’ve always wanted to _______________.' Well, what’s stopping you? Certainly your excuse should not be 'Because I have no man.' Until that blessed addition to your life shows up to claim you, your life should be full of fulfilling activities and amazing experiences that broaden you intellectually, emotionally, and spiritually as a person. In other words, get a life. Get one that will make you interesting and intriguing to others. A well-lived life full of passion and interests is like a magnet. It will draw other exciting people to you. So go ahead and mix it up.

Some people are very uncomfortable with the idea of disappointing anyone. They think that if you are kind, you’ll never disappoint anyone. They think that if you try hard enough, if you manage your time well enough, if you’re selfless enough, prayerful enough, godly enough, you’ll never disappoint anyone. I fear these people are headed for a rude awakening. I know this, because I was one of those people. For so many years, I was deeply invested in people knowing that I was a very competent, capable, responsible person. I needed them to know that about me, because if that was true about me, I believed, I would be safe and happy. If I was responsible and hardworking, I would be safe and happy. Fast forward to a deeply exhausted and resentful woman, disconnected from her best friends, trying so darned hard to keep being responsible, but all at once, unable. Something snapped, and my anger outweighed my precious competence. Something fundamental had to change. This is what I know for sure: along the way you will disappoint someone. You will not meet someone’s needs or expectations. You will not be able to fulfill their request. You will leave something undone or poorly done. Possibly, this person will be angry with you, or sad. You’ve left them holding the bag. Or maybe instead of sadness or anger, they’ll belittle you or push all your shame buttons—maybe they’ll say things like, “I guess you’re just not a hard worker.” Or, “I guess you’re just a low-capacity person.” Or, “I thought I could count on you.” These are basically sharp blades straight into the hearts of people like me, people who depend very heavily on meeting people’s expectations. But here’s the good news: you get to decide who you’re going to disappoint, who you’re going to say no to. And it gets easier over time, the disappointing. What you need along the way: a sense of God’s deep, unconditional love, and a strong sense of your own purpose. Without those two, you’ll need from people what is only God’s to give, and you’ll give up on your larger purpose in order to fulfill smaller purposes or other people’s purposes. To be sure, finding your purpose can take a long time to figure out, and along the way it is tempting to opt instead for the immediate gratification, the immediate fix, of someone’s approval. But the sweet rush of approval, the pat on the head, can often derail us from real love, and real purpose.

The seminal paper in the field was published in 1991 by William Sharpe, whose theories underpinned the original creation of the index fund, and was bluntly titled “The Arithmetic of Active Management.”16 This expanded on Sharpe’s earlier work, and addressed the suggestion that the index investing trend that was starting to gain ground at the time was a mere “fad.” The paper articulated what Sharpe saw as two iron rules that must hold true over time: The return on the average actively managed dollar will equal that of a dollar managed passively before costs, and after costs the return on that actively managed dollar will be less than that of a passively managed dollar. In other words, mathematically the market represents the average returns, and for every investor who outperforms the market someone must do worse. Given that index funds charge far less than traditional funds, over time the average passive investor must do better than the average active one. Other academics have later quibbled with aspects of Sharpe’s 1991 paper, with Lasse Heje Pedersen’s “Sharpening the Arithmetic of Active Management” the most prominent example. In this 2016 paper, Pedersen points out that Sharpe’s assertions rest on some crucial assumptions, such as that the “market portfolio” never actually changes. But in reality, what constitutes “the market” is in constant flux. This means that active managers can at least theoretically on average outperform it, and they perform a valuable service to the health of a markets-based economy by doing so. Nonetheless, Pedersen stresses that this should not necessarily be construed as a full-throated defense of active management. “I think that low-cost index funds is one of the most investor-friendly inventions in finance and this paper should not be used as an excuse by active managers who charge high fees while adding little or no value,” he wrote.17 “My arithmetic shows that active management can add value in aggregate, but whether it actually does, and how much, are empirical questions.

There is a conundrum at the heart of the efficient-markets hypothesis, often called the Grossman-Stiglitz Paradox after a seminal 1980 paper written by hedge fund manager Sanford Grossman and the Nobel laureate economist Joseph Stiglitz.22 “On the Impossibility of Informationally Efficient Markets” was a frontal assault on Eugene Fama’s theory, pointing out that if market prices truly perfectly reflected all relevant information—such as corporate data, economic news, or industry trends—then no one would be incentivized to collect the information needed to trade. After all, doing so is a costly pursuit. But then markets would no longer be efficient. In other words, someone has to make markets efficient, and somehow they have to be compensated for the work involved. This paradox has hardly held back the growth of passive investing. Many investors gradually realized that whatever academic theory one subscribes to, the cold unforgiving fact is that over time most active managers underperform their benchmarks. Even if they do beat the market, a lot of the “alpha” they produce is then often gobbled up by their fees. With his usual wit, Bogle dubbed this the “Cost Matters Hypothesis.”23 However, the truth of the Grossman-Stiglitz Paradox does raise some pertinent questions around whether markets may become less efficient as more and more investing is done through index funds.

Before you follow someone or accept a friend request blindly, make sure you really want to invest any time and energy into this person.

you’ll need to depend on each other. Tough times create a lot of stress. Be nice to one another even when you feel like you’re about to snap. People are what matters. Take it from someone standing on the precipice of eternity. I wish I would have invested a lot more in people and relationships and less on all the things that seem so useless from where I sit now.