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purpose is to keep the companyβs identity coherent and recognizable. The visual identity of the company is made out of: β A logo (the main symbol of the business); β Stationery (letterhead, business cards, envelopes etc.); β Marketing materials (flyers, brochures, books etc.); β Products and packaging (products and the packaging in which they go to the client); β Apparel design (clothing items that are worn by employees); β Signage (both interior and exterior design); β Messages and actions (messages sent using indirect or direct means of communication); β Anything else that is representative for the business.
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