Interim Budget Quotes

In the evening [the Iraqi interim governor of Maysan province] asked me for fifty dollars to repair his windows, which had been destroyed in a recent demonstration. Although he was the governor, his salary was only four hundred and fifty dollars a month, and Baghdad had still not agreed to give the governors an independent budget.... For the sake of a tiny sum of money - a couple thousand dollars a month from the hundred billion we had spent on the invasion - we were alienating our key partner and successor. p. 264

Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it. “It really came down to this,” McCaffrey later said. “We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can’t measure?” Larry and Sergey told Epstein that his interim stint was over

Earlyvangelists can be identified by these customer characteristics (see Figure 3.1): The customer has a problem The customer understands he or she has a problem The customer is actively searching for a solution and has a timetable for finding it The problem is painful enough the customer has cobbled together an interim solution The customer has committed, or can quickly acquire, budget dollars to solve the problem