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Let us toast to animal pleasures, to escapism, to rain on the roof and instant coffee, to unemployment insurance and library cards, to absinthe and good-hearted landlords, to music and warm bodies and contraceptives... and to the "good life", whatever it is and wherever it happens to be.

Latent Needs The larger and more significant portion of the market is comprised of prospects who do have needs for your product or service, but haven’t yet recognized those needs. In QBS, we say that these prospects have latent needs. Latent needs are needs that do exist but haven’t yet surfaced as problems or desires. Prospects with latent needs fail to recognize that they are no longer satisfied with the status quo. As an example, suppose you and I were standing beside your car when suddenly we noticed that one of your tires was worn down to the cords. Instantly, you would have a need for new tires. The question is, did you have a need for new tires yesterday? Sure you did. The tread on your tire didn’t wear itself down overnight. But until you actually recognized the existence of a problem, your need for new tires was latent. It existed, although you were not aware of it at the time. This is essentially what happened when Brent called me. I absolutely had a need for septic tank improvement products, but my need was a latent need. Salespeople encounter prospects with latent needs all the time—especially prospects who say things like: “I don’t need life insurance because I’m not planning to die any time soon.” Or, “We don’t have time to evaluate new technology, because we’re too busy putting out fires.” Here’s my personal favorite: “We can’t afford sales training right now, because sales have been slow.

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How a Motorcycle GPS Tracker Can Make Riding Safer and Protect Your Bike Riding a motorcycle is exciting and gives you a sense of freedom. But bike theft is a big problem, and keeping your motorcycle safe is important. A GPS tracker can help you protect your bike and make riding more enjoyable. Let’s see how it works and why it’s a must-have for every rider. What Is a Motorcycle GPS Tracker? A motorcycle GPS tracker is a small device that helps you track your bike’s location using GPS technology. It connects to your phone or computer, so you can always see where your bike is, no matter where you are. How It Helps Prevent Theft 1. Real-Time Tracking If someone steals your bike, a GPS tracker lets you see its location instantly. This makes it easier for you and the police to recover your motorcycle quickly. 2. Instant Alerts Many GPS trackers have special security features: Motion Sensors: If someone moves your bike unexpectedly, you get an alert. Geofencing: You can set a safe area for your bike. If it leaves this zone, you’ll get a notification. These alerts act as an early warning system, helping you stop theft before it happens. 3. Scares Away Thieves Thieves are less likely to steal a bike if they know it has a GPS tracker. It makes their job riskier, so they often avoid such bikes. Other Benefits of a GPS Tracker 1. Saves You Money on Insurance Some insurance companies give discounts if your bike has a GPS tracker. This is because it lowers the risk of theft, making your bike safer to insure. 2. Gives You Peace of Mind You don’t have to constantly worry about your bike when it’s parked. Whether you’re at work, traveling, or stopping for coffee, you’ll know your bike is safe. 3. Improves Your Riding Experience A GPS tracker isn’t just for security. Many trackers have extra features like: Route History: Save and review your rides. Maintenance Alerts: Get reminders for oil changes or battery checks. Trip Sharing: Share your live location with family or friends for safety. How to Choose the Right GPS Tracker When buying a GPS tracker, look for these key features: ✅ Easy to Install: Pick a tracker that’s simple to set up, even if you’re not tech-savvy. ✅ Long Battery Life: A good battery ensures continuous protection. ✅ Instant Alerts: The tracker should send real-time notifications. ✅ Compact and Hidden: A small tracker is harder for thieves to find and remove. Why You Should Get One A motorcycle GPS tracker does more than just prevent theft. It helps you ride without stress, saves you money, and improves your overall experience. Whether you have a sports bike, cruiser, or touring motorcycle, a GPS tracker is a smart investment. Conclusion Adding a GPS tracker to your motorcycle makes riding safer and more enjoyable. It helps keep your bike secure, gives you useful riding data, and provides peace of mind. With affordable and easy-to-use options available, now is the perfect time to get one for your bike