Industry Experts Quotes

Establishing a business without any experience and industry knowledge is like playing basketball as a novice with Michael Jordan.

Your uniqueness is your greatest strength, not how well you emulate others.

most creative, successful business leaders have tended to be expert questioners. They’re known to question the conventional wisdom of their industry, the fundamental practices of their company, even the validity of their own assumptions.

Just as war is too important to leave it to the generals, science and technology are too important to leave in the hands of the experts.

Do you think it's a good idea?" Awful question! Here’s the thing: only the market can tell if your idea is good. Everything else is just opinion. Unless you’re talking to a deep industry expert, this is self-indulgent noise with a high risk of false positives.

So what exactly would an ecological detective set loose in an American supermarket discover, were he to trace the items in his shopping cart all the way back to the soil? The notion began to occupy me a few years ago, after I realized that the straightforward question 'What should I eat?' could no longer be answered without first addressing two other even more straightforward questions: 'What am I eating? And where in the world did it come from?' Not very long ago an eater didn't need a journalist to answer these questions. The fact that today one so often does suggests a pretty good start on a working definition of industrial food: Any food whose provenance is so complex or obscure that it requires expert help to ascertain.

In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose.

Life is a game and there are many ways to keep score. Stick with your gut, reward your hard work with hard play, and you'll find yourself on top of the leaderboards. Building a brand is all about the vision and drive that goes into your day - both professionally and socially.

Society teaches what sex is, how to have sex, how much sex to have, how to feel about that sex, and what a good sex life is. It provides sexual scripts and rules to follow. Sex advice books, which frequently push the narrative of sex as a primal act, socialize us too. They teach what sex means for relationship health and what types of sex are good and bad—and in doing so, amusingly, disprove their own claim about sex as an immutable drive. If sex is completely natural and biological, why does anyone need this industry of sex experts at all? Why are there sex manuals dating back centuries? Why do we need Cosmopolitan to tell us how to do it, when we far more rarely see guidebooks for how to digest and how to breathe?

While not everyone can be expected to be an ‘expert’ in all matters of governance, we know that any of us might one day be called upon to serve on the People’s Council,

The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.

Should we trust the scientists and the so called experts that created the endless parade of pharmaceutical concoctions that we see advertised on TV? ads that are soon discontinued as they're followed up by an avalanche of commercials from legal firms inviting people who are permanently damaged or worse from last week's big pharma witch's Brew to sue for damages...

Industry and commerce are becoming increasingly complex, which means that there are more calls for professional help from lawyers, consultants, accountants, tax advisers, amongst others.

What kind of people would control this world had been equally obvious. The new aristocracy was made up for the most part of bureaucrats, scientists, technicians, trade-union organisers, publicity experts, sociologists, teachers, journalists and professional politicians. These people, whose origins lay in the salaried middle class and the upper grades of the working class, had been shaped and brought together by the barren world of monopoly industry and centralised government.

The humourless men seated round the table before me were part of the great industry of personal injury compensation, with its army of suave and accomplished lawyers and assured expert witnesses, rooting in a great trough of insurance premiums.

It was the end of the era of the amateur, a time when everyone had to be a bit of everything. You helped your neighbors build their homes, fight their fires, raise and butcher and preserve their own food. You knew how to repair a weapon, pull a tooth, hammer a horseshoe, and deliver a child. But industrialization fostered specialization—and it was fantastic. Trained pros were better than self-taught amateurs, and their expertise allowed them to demand and develop better tools for their crafts—tools that only they knew how to operate. Over time, a subtle cancer spread: where you have more experts, you create more bystanders. Professionals did all the fighting and fixing we used to handle ourselves; they even took over our fun, playing our sports while we sat back and watched.

As you know, the public conversation about the connection between Islamic ideology and Muslim intolerance and violence has been stifled by political correctness. In the West, there is now a large industry of apology and obfuscation designed, it would seem, to protect Muslims from having to grapple with the kinds of facts we’ve been talking about. The humanities and social science departments of every university are filled with scholars and pseudo-scholars—deemed to be experts in terrorism, religion, Islamic jurisprudence, anthropology, political science, and other fields—who claim that Muslim extremism is never what it seems. These experts insist that we can never take Islamists and jihadists at their word and that none of their declarations about God, paradise, martyrdom, and the evils of apostasy have anything to do with their real motivations.

Today, most people in industrial societies don’t need to know much about the natural world in order to survive. What do you really need to know in order to get by as a computer engineer, an insurance agent, a history teacher or a factory worker? You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited to a tiny field of expertise. The human collective knows far more today than did the ancient bands. But at the individual level, ancient foragers were the most knowledgeable and skilful people in history.

Underconsumption theory especially appealed to intellectuals. If the rich were wrecking American industry, exploiting tax cuts, and using their economic power to impoverish farmers and laborers, then capitalism was failing. Government, by implication, needed to step in and appoint “experts” to planning boards to jump-start the

Instead of feeling like you are the computer genius, descending from computer heaven to save your poor customer from purgatory, turn the tables around. If you’re, for example, working in the insurance industry, think of your customer as a subject matter expert in insurance from which you have to learn in order to get your job done.

Another misnomer concerned the relationship between audience size and advertising rates. One common interpretation propounded that programs with higher ratings produced higher revenues - a logical fallacy insofar as it flagrantly disregarded crucial influencing factors (notably, content and demographics). In 1994, to cite one illustrative example, Seinfeld commanded $390,000 for a 30-second spot - $40,000 more than Home Improvement - despite attracting fewer overall viewers. Its ability to draw more young viewers (often defined as the ‘highly desirable’ 18-49 demographic) instead made all the difference. In sum, as industry experts realized, advertisers bought ‘demos’ before they did households.

What is the purpose of education? Is it to impart knowledge and facts or is it to nurture curiosity, effortful problem solving, and the capacity for lifelong learning? Educational historians have repeatedly shown that today’s schools were designed during the first half of the twentieth century to meet the demands of the industrial era, not an innovative knowledge economy. “Very few schools teach students how to create knowledge,” says Professor Keith Sawyer of Washington University, a leading education and innovation researcher. “Instead, students are taught that knowledge is static and complete, and they become experts at consuming knowledge rather than producing knowledge.” This is unacceptable. Change

the average forager had wider, deeper and more varied knowledge of her immediate surroundings than most of her modern descendants. Today, most people in industrial societies don’t need to know much about the natural world in order to survive. What do you really need to know in order to get by as a computer engineer, an insurance agent, a history teacher or a factory worker? You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited to a tiny field of expertise. The human collective knows far more today than did the ancient bands. But at the individual level, ancient foragers were the most knowledgeable and skilful people in history. There

If you're anything like me, you don't make up your mind about important issues by doing original research, pounding over primary sources and coming to your own conclusions; you listen to people who claim to know what they're talking about - "experts" - and try to determine which of them is more credible. You do your best to gauge who's authentically well-informed and unbiased, who has an agenda and what it is - who's a corporate flack, a partisan hack, or a wacko. I believe that global warming is real and anthropogenic not because I've personally studied Antarctic ice core samples or run my own computer climate models, but because all the people who support the theory are climatologists with no evident investment in the issue, and all the people who dismiss it as alarmist claptrap are shills of the petro-chemical industry or just seem to like debunking things, from the Holocaust to the moon landing. We put our trust - our votes, our money, sometimes our lives - in someone else's authority. In other words, most of us decide not what to believe but whom to believe. And I say believe because for most people, such decisions are matters of faith rather than reason.

Careful in what and how you are learning. Professors specialize in “teaching” knowledge – They do not specialize in organization and application of knowledge. This is often why modern education includes “job placement” for real-world understanding and immersion of what you learn. Listen, you can grow up in Saudi Arabia, or in Kenya, or Bolivia – and study every book available on-line about hockey. But that will NEVER, by itself, lead you to become an adept hockey player or Hockey Coach. Yet, this is exactly the kind of thing going on all across the Fitness Industry, with ‘weekend certifications’ and the like. Knowledge is more than information gathering– and knowledge is NOT power in and of itself. Knowledge and access to it, is merely the “potential for proper and expert application.

The present model of education reflects the age in which it was designed: the industrial revolution. Students are educated in an assembly line to make their standardized education efficient. They are asked to sit in nice neat rows, listen to an “expert” expound on a subject, and recall the learned information on an exam. Yet somehow, in this climate, all students are expected to receive the same education.

In this age, which believes that there is a short cut to everything, the greatest lesson to be learned is that the most difficult way is, in the long run, the easiest. All that is set forth in books, all that seems so terribly vital and significant, is but an iota of that from which it stems and which it is within everyone’s power to tap. Our whole theory of education is based on the absurd notion that we must learn to swim on land before tackling the water. It applies to the pursuit of the arts as well as to the pursuit of knowledge. Men are still being taught to create by studying other men’s works or by making plans and sketches never intended to materialize. The art of writing is taught in the classroom instead of in the thick of life. Students are still being handed models which are supposed to fit all temperaments, all kinds of intelligence. No wonder we produce better engineers than writers, better industrial experts than painters. My encounters with books I regard very much as my encounters with other phenomena of life or thought. All encounters are configurate, not isolate. In this sense, and in this sense only, books are as much a part of life as trees, stars or dung. I have no reverence for them per se. Nor do I put authors in any special, privileged category. They are like other men, no better, no worse. They exploit the powers given them, just as any other order of human being. If I defend them now and then — as a class — it is because I believe that, in our society at least, they have never achieved the status and the consideration they merit. The great ones, especially, have almost always been treated as scapegoats.

Let’s Convince Him He’s Addicted for Life Parents consent to their children’s treatment for diseases other than taking drugs. One of the most common groups of childhood diseases is “learning disabilities,” including especially hyperactivity. Are such learning disabilities permanent? One piece of research showed that, “Contrary to the expectations of many experts, . . . boys who are hyperactive do not always have

The bourgeoisie, in the feudal framework, settles in small urban centers where it becomes structured and civilized. With the break-up of this framework, the bourgeoisie spreads across all of society, invents the nationalist state, rationalist technology, anonymous urban agglomerations, industrial society, the mass man, and finally the process in which society wavers between the despotism of the mob and the despotism of the expert.

THERE ARE AS MANY stories as there are jokes about consultants. One of my favourites is about a shepherd who encounters one while grazing his flock in the countryside. A man appears from nowhere, screeches to a halt, steps out of a fancy automobile and offers to tell the shepherd the exact number of animals he has in his flock if the latter agrees to give him a sheep. The shepherd says, ‘All right.’ The man takes out his smartphone, jabs at a couple of keys, downloads a few industry reports, activates an applet, and within a few minutes tells the shepherd he has 1,628 grazing animals. The shepherd is dumbfounded. The man then points to the animals and asks, ‘Now can I pick up one of the sheep?’ The shepherd nods. The man picks out an animal, puts it in the car and is ready to zoom off when the shepherd says, ‘Hey, wait a minute. If I tell you your profession, will you give my animal back?’ ‘Okay,’ says the man with a smirk. ‘You are a consultant,’ the shepherd announces. This time, it is the consultant’s jaw that drops. ‘How on earth could you tell?’ he asks in complete astonishment. The shepherd says, ‘Well, first you stopped by without an invitation. Second, you know nothing about the subject on which you offered expert advice. And third, the animal in your car isn’t a sheep. It’s my dog.

When we asked 828 CEOs and senior executives from a variety of industries how much variation they expected to find in similar expert judgments, 10% was also the median answer and the most frequent one (the second most popular was 15%). A 10% difference would mean, for instance, that one of the two underwriters set a premium of $9,500 while the other quoted $10,500. Not a negligible difference, but one that an organization can be expected to tolerate.

Maybe you don't think it's helpful to hear how big the problem is and how we're making it worse without thinking about it. I agree: the size of the problem and the narrative of personal responsibility is destructive! It makes us feel guilty about everything we do, even though we had no idea and weren't responsible for setting up the cattle industry! It shouldn't be the consumer's responsibility to find out what type of fish is okay to eat, or which inexpensive cashmere sweater is okay to buy (which is not to say you should eat fish and wear cheap cashmere with abandon). Instead, it should be up to the company to produce cashmere responsible or not to catch and sell fish that shouldn't be caught and sold, since the companies making money from these activities are the experts (theoretically) who control how the product is made. That's a change we can demand companies make. We don't have to buy their products if they are unwilling to at least tell us where they come from.

Experts in the fashion industry say the first clothes that people are drawn to are instinctual. Think of your favorite clothes as a child. Then as you mature, you focus deeper into the self. Now you favor clothes that involve sexuality, yours and other people's. You begin to reflect your profession, your mental state, then address your personal affectations. Your personhood. And then you start to look into the world. At society and history and nature. You feel for texture and you create contrasts and distance.

Call it the “Tobacco Strategy.” Its target was science, and so it relied heavily on scientists—with guidance from industry lawyers and public relations experts—willing to hold the rifle and pull the trigger. Among the multitude of documents we found in writing this book were Bad Science: A Resource Book—a how-to handbook for fact fighters, providing example after example of successful strategies for undermining science, and a list of experts with scientific credentials available to comment on any issue about which a think tank or corporation needed a negative sound bite.14

Most members of agricultural and industrial societies are domesticated animals. They are not equal to their masters, of course, but they are members all the same. Today, the society called New Zealand is composed of 4.5 million Sapiens and 50 million sheep. There was just one exception to this general rule: the dog. The dog was the first animal domesticated by Homo sapiens, and this occurred before the Agricultural Revolution. Experts disagree about the exact date, but we have incontrovertible evidence of domesticated dogs from about 15,000 years ago. They may have joined the human pack thousands of years earlier.

I was beginning to see that to live well as an entrepreneur, I just needed to stop thinking so much and go get busy. That meant starting small, starting fast, and not worrying about what I didn’t know. I became an expert at taking leaps. Being unafraid to start new things meant that, unlike most people, I was constantly conducting experiments in my personal and professional lives, in both big and small ways. New industries. New hobbies. New technologies. New roles. New people. New side hustles. That’s where I found my superpower, which taught me a lesson I want to pass on to you: focus above all else on being a starter, an experimenter, a learner.

Take a simple pocket pen, so cheap that they are given away as advertising. Back of it lie several sorts of chemists, metallurgists, synthetic polymer experts, mechanical engineers, extrusion presses, computer programmers, computers, computer technicians, toolmakers, electrical engineers, a planet-wide petroleum industry, five or more sorts of mines with mining engineers, geologists, miners, railroads, steamships, production engineers, management specialists, merchandizing psychologists—et cetera to a splitting headache. It is impossible even to list the myriad special skills that underlie even the most trivial trade item of our enormously complex and interdependent industrial web.

AMONG TODAY’S CONSERVATIVE “Luntzspeak” practitioners, few have the lingo down better than the honorable James Inhofe, senator from Oklahoma. Recall from the previous chapter Luntz’s advice for tor from Oklahoma. Recall from the previous chapter Luntz’s advice for dealing with the issue of global warming, which includes the following precepts: (1) emphasize your commitment to “sound science”; (2) seize the remaining “window of opportunity” to challenge and dispute the scientific consensus; and (3) find experts “sympathetic to your view” and make them “part of your message.” It’s a cunning strategy, provided that you are not ashamed of following in the footsteps of the tobacco industry, and Inhofe doesn’t appear to have much shame.

You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited to a tiny field of expertise. The human collective knows far more today than did the ancient bands. But at the individual level, ancient foragers were the most knowledgeable and skilful people in history. There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up.

In Scotland, the poverty industry is dominated by a left-leaning, liberal, middle class. Because this specialist class is so genuinely well-intentioned when it comes to the interests of people in deprived communities, they get a bit confused, upset and offended when those very people begin expressing anger towards them. It never occurs to them, because they see themselves as the good guys, that the people they purport to serve may, in fact, perceive them as chancers, careerists or charlatans. They regard themselves as champions of the under class and therefore, should any poor folk begin to get their own ideas or, god forbid, rebel against the poverty experts, the blame is laid at the door of the complainants for misunderstanding what is going on.

Art with a big “A” is for museums, galleries, critics, and collectors. art with a small “a” is for the rest of us. Art is a business, an industry, a racket. art is about passion, love, life, humanity— everything that is truly valuable. Art is sold, resold, put under the gavel, and insured up the wazoo. art with a small “a” is not a product. It’s a point of view. It’s a way of life. Art is made by trained professionals and experts. art is made by accountants, farmers, and stay-at-home moms at restaurant tables, in parking lots, and laundry rooms. Art takes Art School and Talent and years of Suffering and Sacrifice. art just takes desire and 15 minutes a day. You may not be an Artist. Big whoop. But I know you can make art— with a wonderful, expressive, teeny, tiny a.

The modern urban-industrial society is based on a series of radical disconnections between body and soul, husband and wife, marriage and community, community and the earth. At each of these points of disconnection the collaboration of corporation, government, and expert sets up a profit-making enterprise that results in the further dismemberment and impoverishment of the Creation. Together, these disconnections add up to a condition of critical ill health, which we suffer in common—not just with each other, but with all other creatures. Our economy is based upon this disease. Its aim is to separate us as far as possible from the sources of life (material, social, and spiritual), to put these sources under the control of corporations and specialized professionals, and to sell them to us at the highest profit.

It would be easy, but misleading, to see the rise of terrorism expertise as simply a response to an increase in political violence. This simplistic empirical approach neglects the reflexive relationship between experts and their objects of knowledge. Others have suggested that we view terrorism expertise as a product of political propaganda by governments seeking to demonize their enemies and draw attention away from their own use of violence. But this “critical” approach (see, for example, Chomsky 2001; Herman and O’Sullivan 1989), which argues that terrorism experts constitute an “industry,” funded and organized by the state and other elite interests, neglects the agency and interests of the experts themselves, and the ways in which these interests may either harmonize or clash with those of the state, the media, and the “terrorists” themselves.

Avoid hot stocks in hot industries. • Distrust diversifications, which usually turn out to be diworseifications. • Long shots almost never pay off. • It’s better to miss the first move in a stock and wait to see if a company’s plans are working out. • People get incredibly valuable fundamental information from their jobs that may not reach the professionals for months or even years. • Separate all stock tips from the tipper, even if the tipper is very smart, very rich, and his or her last tip went up. • Some stock tips, especially from an expert in the field, may turn out to be quite valuable. However, people in the paper industry normally give out tips on drug stocks, and people in the health care field never run out of tips on the coming takeovers in the paper industry. • Invest in simple companies that appear dull, mundane, out of favor, and haven’t caught the fancy of Wall Street.

What a strange responsibility it was, to hold someone’s death in your hands. Death seemed fragile, like crumpled paper, a thousand years old. One false move and I could crush it. Death was like old, brittle lace, the appliqué about to separate from the fine mesh threads, nearly shredded, hanging there, beautiful and delicate and about to disintegrate. Life wasn’t like that. Life was robust. It was stubborn. Life took so much to ruin. One had to beat it out of the body. Even just the slightest seed of life, a fertilized egg, took payment, an expert, a machine, and an industrial vacuum, I’d heard. Life was persistent. There it was, every day. Each morning it woke me up. It was loud and brash. A bully. A lounge singer in a garish sequin dress. A runaway truck. A jackhammer. A brush fire. A canker sore. Death was different. It was tender, a mystery. What was it, even? Why did anybody have to die?

The truth was that the city was losing manufacturing jobs at a pace five times worse than the national average, and one of the reasons for its loss of 800,000 industrial jobs since 1962 was, expert after expert concluded, the decline of rail freight service. Several government studies had to concede, despite the bias toward the more glamorous and profit-intensive Trump-like development of these yards, that “a substantial market demand” existed for a real rail terminal at either 60th or 34th Streets. In fact, the ailing railroad industry was beginning to make a strong comeback outside of New York by the end of the seventies, aided by escalating fuel costs, which were putting truckers at a sudden disadvantage. A West Side terminal at either of the Trump yards would not only have positioned the city to take advantage of this economic shift, it would also have dramatically reduced truckload traffic through clogged Manhattan streets. Trump’s simultaneous hold on both of the potential terminal sites for almost half a decade may have been a fatal blow to a manufacturing revival in New York.

And as a long-short fund, he'd also been obligated to take short positions — betting against companies — which was a tactic that, to most experts in finance, was uncontroversial. The thinking went, when companies were performing poorly, or were mismanaged, or were in an industry that was being overrun, or were simply likely to fail, taking a short position wasn't just logical — it protected the marketplace by pointing out overpriced stocks, prevented fraud by acting as a check against dubious management, and poked holes in potential bubbles. Short sellers also added liquidity and volume to a stock — because they were obligated to buy the stock back at some point in the future. Yes, short sellers profited when companies failed, but usually a short seller wasn't banking on a company failing — just that the stock's price would eventually correct toward its true valuation. Sometimes, though, a trader picked up a short position because the company in question really was going to fail. Because, perhaps, it was in an industry that was dying; had management that seemed completely unable or unwilling to pivot; and had deep fundamental issues in its financing that seemed impossible to overcome.

In other words, the average forager had wider, deeper and more varied knowledge of her immediate surroundings than most of her modern descendants. Today, most people in industrial societies don’t need to know much about the natural world in order to survive. What do you really need to know in order to get by as a computer engineer, an insurance agent, a history teacher or a factory worker? You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited to a tiny field of expertise. The human collective knows far more today than did the ancient bands. But at the individual level, ancient foragers were the most knowledgeable and skilful people in history. There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.

times had changed. The chief impetus for rethinking the value of colonies was the global Depression. It had triggered a desperate scramble among the world’s powers to prop up their flagging economies with protective tariffs. This was an individual solution with excruciating collective consequences. As those trade barriers rose, global trade collapsed, falling by two-thirds between 1929 and 1932. This was exactly the nightmare Alfred Thayer Mahan had predicted back in the 1890s. As international trade doors slammed shut, large economies were forced to subsist largely on their own domestic produce. Domestic, in this context, included colonies, though, since one of empire’s chief benefits was the unrestricted economic access it brought to faraway lands. It mattered to major imperial powers—the Dutch, the French, the British—that they could still get tropical products such as rubber from their colonies in Asia. And it mattered to the industrial countries without large empires—Germany, Italy, Japan—that they couldn’t. The United States was in a peculiar position. It had colonies, but they weren’t its lifeline. Oil, cotton, iron, coal, and many of the important minerals that other industrial economies found hard to secure—the United States had these in abundance on its enormous mainland. Rubber and tin it could still purchase from Malaya via its ally Britain. It did take a few useful goods from its tropical colonies, such as coconut oil from the Philippines and Guam and “Manila hemp” from the Philippines (used to make rope and sturdy paper, hence “manila envelopes” and “manila folders”). Yet the United States didn’t depend on its colonies in the same way that other empires did. It was, an expert in the 1930s declared, “infinitely more self-contained” than its rivals. Most of what the United States got from its colonies was sugar, grown on plantations in Hawai‘i, Puerto Rico, the U.S. Virgin Islands, and the Philippines. Yet even in sugar, the United States wasn’t dependent. Sugarcane grew in the subtropical South, in Louisiana and Florida. It could also be made from beets, and in the interwar years the United States bought more sugar from mainland beet farmers than it did from any of its territories. What the Depression drove home was that, three decades after the war with Spain, the United States still hadn’t done much with its empire. The colonies had their uses: as naval bases and zones of experimentation for men such as Daniel Burnham and Cornelius Rhoads. But colonial products weren’t integral to the U.S. economy. In fact, they were potentially a threat.

We took perhaps the greatest step in the inner order. Everything else in innumerable areas is now connected to it. And here I’d like to return to the starting point of my remarks, namely, to the concept of “worldview”. I said that worldview is nothing more than the consideration of the entire world in its phenomena from a uniform standpoint of the latest scientific discoveries, serious discoveries. And I went after all other problems in the same way. We solved our economic questions, gentlemen, when all the so-called experts claimed they couldn’t be solved. We solved our cultural problems. What didn’t they say earlier! They said, “What? You want to eliminate the Jews? Ha ha! Then you won’t have any more money, you won’t have any more gold”. As if the Jews were a gold-producing element! Gold only has any meaning when it represents value. Values are not created by Jews, but rather, by people who have invented valuable things, or produced them. The Jew simply inserts himself between the inventor or producer and the consumer. He is a valve that restricts the flow. I built a valve which can cut off the flow when needed or let it flow again, at will. When I was young I often went to the German Museum in Munich. That was the first great technical museum at that time. I had a tremendous interest in it – almost the entire inventiveness of the human race is represented there. What was ever invented by Jews? The Jews, who rule everything, the whole economic system, our industrial life, they rule everything! – What did they ever invent? Where are the Jewish inventors? There’s not a single one there! Not one! You can raise the same question in cultural life. People have said to me, “So when you kick out the Jews, you can say goodbye to the theatre! But who really founded our culture? Was it the Jews? Who were our Jewish composers? Who were our great poets? Were our great thinkers [illegible] Jews, perhaps? How do the Jews suddenly succeed in inserting themselves into the production of the same goods that were created by the greatest Germans, or the discoveries that originated with the greatest Germans? Experiment showed that I was right. I removed the Jews; German theatres are full as never before. German film is flowering as never before. German literature, the German press, is being read as never before, better than ever before. Much better! We swept away vulgarities in innumerable fields, without ever falling victim to a prudery of the past. Since here we know a principle, namely, the maintenance of our race, our species. Everything that serves this principle is correct. Everything that detracts from it is wrong. The Führer's talk to Generals and Officers on May 26, 1944 at the Platterhof in Obersaltzberg

Nothing in the period that followed was too good for the Rouge; it had the best blast furnaces, the best machine tools, the best metal labs, the best electrical systems, the most efficient efficiency experts. At its maturity in the mid-twenties, the Rouge dwarfed all other industrial complexes. It was a mile and a half long and three quarters of a mile wide. Its eleven hundred acres contained ninety-three buildings, twenty-three of them major. There were ninety-three miles of railroad track on it and twenty-seven miles of conveyor belts. Some seventy-five thousand men worked there, five thousand of them doing nothing but keeping it clean, using eighty-six tons of soap and wearing out five thousand mops each month. By the standards of the day the Rouge was, in fact, clean and quiet. Little was wasted. A British historian of the time, J. A. Spender, wrote of its systems: “If absolute completeness and perfect adaptation of means to end justify the word, they are in their own way works of art.” Dissatisfied with the supply and quality of the steel he was getting from the steel companies, Ford asked how much it would cost to build a steel plant within the Rouge. About $35 million, Sorensen told him. “What are you waiting for?” said Ford. Equally dissatisfied with both the availability and the quality of glass, he built a glass factory at the Rouge as well. The

How I Got That Name Marilyn Chin an essay on assimilation I am Marilyn Mei Ling Chin Oh, how I love the resoluteness of that first person singular followed by that stalwart indicative of “be," without the uncertain i-n-g of “becoming.” Of course, the name had been changed somewhere between Angel Island and the sea, when my father the paperson in the late 1950s obsessed with a bombshell blond transliterated “Mei Ling” to “Marilyn.” And nobody dared question his initial impulse—for we all know lust drove men to greatness, not goodness, not decency. And there I was, a wayward pink baby, named after some tragic white woman swollen with gin and Nembutal. My mother couldn’t pronounce the “r.” She dubbed me “Numba one female offshoot” for brevity: henceforth, she will live and die in sublime ignorance, flanked by loving children and the “kitchen deity.” While my father dithers, a tomcat in Hong Kong trash— a gambler, a petty thug, who bought a chain of chopsuey joints in Piss River, Oregon, with bootlegged Gucci cash. Nobody dared question his integrity given his nice, devout daughters and his bright, industrious sons as if filial piety were the standard by which all earthly men are measured. * Oh, how trustworthy our daughters, how thrifty our sons! How we’ve managed to fool the experts in education, statistic and demography— We’re not very creative but not adverse to rote-learning. Indeed, they can use us. But the “Model Minority” is a tease. We know you are watching now, so we refuse to give you any! Oh, bamboo shoots, bamboo shoots! The further west we go, we’ll hit east; the deeper down we dig, we’ll find China. History has turned its stomach on a black polluted beach— where life doesn’t hinge on that red, red wheelbarrow, but whether or not our new lover in the final episode of “Santa Barbara” will lean over a scented candle and call us a “bitch.” Oh God, where have we gone wrong? We have no inner resources! * Then, one redolent spring morning the Great Patriarch Chin peered down from his kiosk in heaven and saw that his descendants were ugly. One had a squarish head and a nose without a bridge Another’s profile—long and knobbed as a gourd. A third, the sad, brutish one may never, never marry. And I, his least favorite— “not quite boiled, not quite cooked," a plump pomfret simmering in my juices— too listless to fight for my people’s destiny. “To kill without resistance is not slaughter” says the proverb. So, I wait for imminent death. The fact that this death is also metaphorical is testament to my lethargy. * So here lies Marilyn Mei Ling Chin, married once, twice to so-and-so, a Lee and a Wong, granddaughter of Jack “the patriarch” and the brooding Suilin Fong, daughter of the virtuous Yuet Kuen Wong and G.G. Chin the infamous, sister of a dozen, cousin of a million, survived by everbody and forgotten by all. She was neither black nor white, neither cherished nor vanquished, just another squatter in her own bamboo grove minding her poetry— when one day heaven was unmerciful, and a chasm opened where she stood. Like the jowls of a mighty white whale, or the jaws of a metaphysical Godzilla, it swallowed her whole. She did not flinch nor writhe, nor fret about the afterlife, but stayed! Solid as wood, happily a little gnawed, tattered, mesmerized by all that was lavished upon her and all that was taken away!

As for the Economy, this new embodiment as I called it of Fate or the Gods, this global power that governs the lives of Chinese workers in village factories, Brazilian miners, children working cocoa plantations in West Africa, sex workers in Mumbai, real estate salesmen in Connecticut, sheep-farmers in Scotland or on the Darling Downs, disembodied voices in call centres in Bangalore, workers in the hospitality industry in Cancun or Venice or Fiji, keeping them fatefully interconnected, in its mysterious way, by laws that do exist, the experts assure us, though they cannot agree on what they are- it is too impersonal, too implacable for us to live comfortably with, or even to catch hold of and defy. When we were in the hands of the Gods, we had stories that made these distant beings human and brought them close. They got angry, they took our part or turned violently against us. They fell in love with us and behaved badly. They had their own problems and fought with one another, and like us were sometimes foolish. But their interest in us was personal. They watched over us and were concerned though in moments of willfulness or boredom they might also torment us as “wanton boys” do flies. We had our ways of obtaining their help as intermediaries. We could deal with them. The Economy is impersonal. It lacks manageable dimensions. We have discovered no mythology to account for its moods. Our only source of information about it, the Media and their swarm of commentators, bring us “reports,” but these do not help: a possible breakdown in the system, a new crisis, the descent of Greece, or Ireland or Portugal, like Jove’s eagle, of the IMF. We are kept in a state of permanent low-level anxiety broken only by outbreaks of alarm.

Another painful irony is that, in exile, many refugees strive to stay alive, while watching an absurd show of fraud politicians, experts, pundits, academics, and journalists on the empire’s payroll fighting about them merely to serve their own careers and fortunes. Some promise to imprison refugees, some promise to build walls to stop their influx, some promise to deny them any human rights, others promise to publicly shame and attack them. Many ask refugees to ‘fuck off and go back to their countries,’ forgetting that their empire left nothing to go back to. Yet, conveniently, nobody promises to stop waging wars against refugees. Nobody promises to stop destroying and economically exploiting the places from which refugees escaped. They discuss everything except the actual solution to the refugee crisis, which is simple: stop waging wars of any sort against other people! Everyone loves hearing themselves talking about the refugee crisis, but almost never talking with refugees in meaningful and honest ways. If they talk with them, it is only to depict them as victims or villains in the unjust courts of the empire’s arrogance. They defend them or hate them, depending on the direction in which they wish to advance their fortunes and careers. It all depends on what they need to put on their CVs at any given time or in any given situation. The last piece of this absurd game is that the careers of every self-appointed mouthpiece for refugees are almost always dependent on paychecks paid by those who directly or indirectly run the military-industrial-complex, the biggest producer of refugees. This last piece is precisely what makes breaking the vicious cycle almost impossible. And such continues the game, all while refugees are sitting and watching in bitter silence.

This linking of bullying to mental illness and the idea that it causes 'life-long damage' really concerns me. I fear it is the anti-bullying industry that is the real threat to young people's state of mind. Rather than reassure, it adamantly stresses, indeed exaggerates, the harmful effects of bullying. Such scaremongering is impacting on young people's coping mechanisms and possibly exacerbating the problem. As such, it actually contributes to the young feeling overly anxious, and ironically creates an atmosphere likely to encourage symptoms of mental ill health. The headline should be 'anti-bullying causes mental illness'. The anti-bullying industry has made a virtue of catastrophizing, always arguing things are getting worse. With the advent of social media, bullying experts are quick to point out there is now no escape: 'Bullying doesn't stop when school ends; it continues twenty-four hours a day'. Children's charities continually ratchet up the fear factor. Surely it is irresponsible when Sarah Brennan, CEO of YoungMinds, declares that 'if devastating and life-changing' bullying isn't dealt with 'it can lead to years of pain and suffering that go on long into adulthood'. Maybe I am being over-cynical about the anti-bullying bandwagon, and there is a danger that such a critique will cause me to be labelled callous and hardhearted. Certainly, when you read of some young people's heartbreaking experiences, there is no doubt that it can be a genuinely harrowing experience to go through. But when we hear these sad stories, surely our job as adults should be to help children and young people put these types of unpleasant experience[s] behind them, to at least put them in perspective, rather than stoking up their anxieties and telling them they may face 'years of pain and suffering'.

The Princeton economist and wine lover Orley Ashenfelter has offered a compelling demonstration of the power of simple statistics to outdo world-renowned experts. Ashenfelter wanted to predict the future value of fine Bordeaux wines from information available in the year they are made. The question is important because fine wines take years to reach their peak quality, and the prices of mature wines from the same vineyard vary dramatically across different vintages; bottles filled only twelve months apart can differ in value by a factor of 10 or more. An ability to forecast future prices is of substantial value, because investors buy wine, like art, in the anticipation that its value will appreciate. It is generally agreed that the effect of vintage can be due only to variations in the weather during the grape-growing season. The best wines are produced when the summer is warm and dry, which makes the Bordeaux wine industry a likely beneficiary of global warming. The industry is also helped by wet springs, which increase quantity without much effect on quality. Ashenfelter converted that conventional knowledge into a statistical formula that predicts the price of a wine—for a particular property and at a particular age—by three features of the weather: the average temperature over the summer growing season, the amount of rain at harvest-time, and the total rainfall during the previous winter. His formula provides accurate price forecasts years and even decades into the future. Indeed, his formula forecasts future prices much more accurately than the current prices of young wines do. This new example of a “Meehl pattern” challenges the abilities of the experts whose opinions help shape the early price. It also challenges economic theory, according to which prices should reflect all the available information, including the weather. Ashenfelter’s formula is extremely accurate—the correlation between his predictions and actual prices is above .90.

The fascist leaders were outsiders of a new type. New people had forced their way into national leadership before. There had long been hard-bitten soldiers who fought better than aristocratic officers and became indispensable to kings. A later form of political recruitment came from young men of modest background who made good when electoral politics broadened in the late nineteenth century. One thinks of the aforementioned French politician Léon Gambetta, the grocer’s son, or the beer wholesaler’s son Gustav Stresemann, who became the preeminent statesman of Weimar Germany. A third kind of successful outsider in modern times has been clever mechanics in new industries (consider those entrepreneurial bicycle makers Henry Ford, William Morris, and the Wrights). But many of the fascist leaders were marginal in a new way. They did not resemble the interlopers of earlier eras: the soldiers of fortune, the first upwardly mobile parliamentary politicians, or the clever mechanics. Some were bohemians, lumpen-intellectuals, dilettantes, experts in nothing except the manipulation of crowds and the fanning of resentments: Hitler, the failed art student; Mussolini, a schoolteacher by trade but mostly a restless revolutionary, expelled for subversion from Switzerland and the Trentino; Joseph Goebbels, the jobless college graduate with literary ambitions; Hermann Goering, the drifting World War I fighter ace; Heinrich Himmler, the agronomy student who failed at selling fertilizer and raising chickens. Yet the early fascist cadres were far too diverse in social origins and education to fit the common label of marginal outsiders. Alongside street-brawlers with criminal records like Amerigo Dumini or Martin Bormann one could find a professor of philosophy like Giovanni Gentile or even, briefly, a musician like Arturo Toscanini. What united them was, after all, values rather than a social profile: scorn for tired bourgeois politics, opposition to the Left, fervent nationalism, a tolerance for violence when needed.

The foragers’ secret of success, which protected them from starvation and malnutrition, was their varied diet. Farmers tend to eat a very limited and unbalanced diet. Especially in premodern times, most of the calories feeding an agricultural population came from a single crop – such as wheat, potatoes or rice – that lacks some of the vitamins, minerals and other nutritional materials humans need. The typical peasant in traditional China ate rice for breakfast, rice for lunch and rice for dinner. If she was lucky, she could expect to eat the same on the following day. By contrast, ancient foragers regularly ate dozens of different foodstuffs. The peasant’s ancient ancestor, the forager, may have eaten berries and mushrooms for breakfast; fruits, snails and turtle for lunch; and rabbit steak with wild onions for dinner. Tomorrow’s menu might have been completely different. This variety ensured that the ancient foragers received all the necessary nutrients. Furthermore, by not being dependent on any single kind of food, they were less liable to suffer when one particular food source failed. Agricultural societies are ravaged by famine when drought, fire or earthquake devastates the annual rice or potato crop. Forager societies were hardly immune to natural disasters, and suffered from periods of want and hunger, but they were usually able to deal with such calamities more easily. If they lost some of their staple foodstuffs, they could gather or hunt other species, or move to a less affected area. Ancient foragers also suffered less from infectious diseases. Most of the infectious diseases that have plagued agricultural and industrial societies (such as smallpox, measles and tuberculosis) originated in domesticated animals and were transferred to humans only after the Agricultural Revolution. Ancient foragers, who had domesticated only dogs, were free of these scourges. Moreover, most people in agricultural and industrial societies lived in dense, unhygienic permanent settlements – ideal hotbeds for disease. Foragers roamed the land in small bands that could not sustain epidemics. The wholesome and varied diet, the relatively short working week, and the rarity of infectious diseases have led many experts to define pre-agricultural forager societies as ‘the original affluent societies’.

As you know, the public conversation about the connection between Islamic ideology and Muslim intolerance and violence has been stifled by political correctness. In the West, there is now a large industry of apology and obfuscation designed, it would seem, to protect Muslims from having to grapple with the kinds of facts we’ve been talking about. The humanities and social science departments of every university are filled with scholars and pseudo-scholars—deemed to be experts in terrorism, religion, Islamic jurisprudence, anthropology, political science, and other fields—who claim that Muslim extremism is never what it seems. These experts insist that we can never take Islamists and jihadists at their word and that none of their declarations about God, paradise, martyrdom, and the evils of apostasy have anything to do with their real motivations. When one asks what the motivations of Islamists and jihadists actually are, one encounters a tsunami of liberal delusion. Needless to say, the West is to blame for all the mayhem we see in Muslim societies. After all, how would we feel if outside powers and their mapmakers had divided our lands and stolen our oil? These beleaguered people just want what everyone else wants out of life. They want economic and political security. They want good schools for their kids. They want to be free to flourish in ways that would be fully compatible with a global civil society. Liberals imagine that jihadists and Islamists are acting as anyone else would given a similar history of unhappy encounters with the West. And they totally discount the role that religious beliefs play in inspiring a group like the Islamic State—to the point where it would be impossible for a jihadist to prove that he was doing anything for religious reasons. Apparently, it’s not enough for an educated person with economic opportunities to devote himself to the most extreme and austere version of Islam, to articulate his religious reasons for doing so ad nauseam, and even to go so far as to confess his certainty about martyrdom on video before blowing himself up in a crowd. Such demonstrations of religious fanaticism are somehow considered rhetorically insufficient to prove that he really believed what he said he believed. Of course, if he said he did these things because he was filled with despair and felt nothing but revulsion for humanity, or because he was determined to sacrifice himself to rid his nation of tyranny, such a psychological or political motive would be accepted at face value. This double standard is guaranteed to exonerate religion every time. The game is rigged.

Beauty Junkies is the title of a recent book by New York Times writer Alex Kuczynski, “a self-confessed recovering addict of cosmetic surgery.” And, withour technological prowess, we succeed in creating fresh addictions. Some psychologists now describe a new clinical pathology — Internet sex addiction disorder. Physicians and psychologists may not be all that effective in treating addictions, but we’re expert at coming up with fresh names and categories. A recent study at Stanford University School of Medicine found that about 5.5 per cent of men and 6 per cent of women appear to be addicted shoppers. The lead researcher, Dr. Lorrin Koran, suggested that compulsive buying be recognized as a unique illness listed under its own heading in the Diagnostic and Statistical Manual of Mental Disorders, the official psychiatric catalogue. Sufferers of this “new” disorder are afflicted by “an irresistible, intrusive and senseless impulse” to purchase objects they do not need. I don’t scoff at the harm done by shopping addiction — I’m in no position to do that — and I agree that Dr. Koran accurately describes the potential consequences of compulsive buying: “serious psychological, financial and family problems, including depression, overwhelming debt and the breakup of relationships.” But it’s clearly not a distinct entity — only another manifestation of addiction tendencies that run through our culture, and of the fundamental addiction process that varies only in its targets, not its basic characteristics. In his 2006 State of the Union address, President George W. Bush identified another item of addiction. “Here we have a serious problem,” he said. “America is addicted to oil.” Coming from a man who throughout his financial and political career has had the closest possible ties to the oil industry. The long-term ill effects of our society’s addiction, if not to oil then to the amenities and luxuries that oil makes possible, are obvious. They range from environmental destruction, climate change and the toxic effects of pollution on human health to the many wars that the need for oil, or the attachment to oil wealth, has triggered. Consider how much greater a price has been exacted by this socially sanctioned addiction than by the drug addiction for which Ralph and his peers have been declared outcasts. And oil is only one example among many: consider soul-, body-or Nature-destroying addictions to consumer goods, fast food, sugar cereals, television programs and glossy publications devoted to celebrity gossip—only a few examples of what American writer Kevin Baker calls “the growth industries that have grown out of gambling and hedonism.

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In other words, the average forager had wider, deeper and more varied knowledge of her immediate surroundings than most of her modern descendants. Today, most people in industrial societies don’t need to know much about the natural world in order to survive. What do you really need to know in order to get by as a computer engineer, an insurance agent, a history teacher or a factory worker? You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited

Everyone was disturbed in their reverie at some time by Higginbotham, but he was the English space industry’s leading expert on the use of Yorkshire-mined small-lump carbon as a propellant and thus was accorded a certain flexibility in regards to his dress and mannerisms. In short, Higginbotham was ruddy weird but rather unfortunately essential.

In other words, the average forager had wider, deeper and more varied knowledge of her immediate surroundings than most of her modern descendants. Today, most people in industrial societies don’t need to know much about the natural world in order to survive. What do you really need to know in order to get by as a computer engineer, an insurance agent, a history teacher or a factory worker? You need to know a lot about your own tiny field of expertise, but for the vast majority of life’s necessities you rely blindly on the help of other experts, whose own knowledge is also limited to a tiny field of expertise. The human collective knows far more today than did the ancient bands. But at the individual level, ancient foragers were the most knowledgeable and skilful people in history.

The psychological effects of wet-nursing are usually thought pernicious by modern experts, but it must be remembered that the Romans had a much more diffuse notion of family than that in the post-Industrial Revolution West. Child-minders were a fact of life in a culture that regarded marrying for love as eccentric, even deviant, and whose kinship boundaries were constantly shifting; divorce and remarriage among aristocratic families may have reached 50 per cent.64

K Metals Inc is an expert supplier of die casting services and manufacture all kinds of material required for automotive, agricultural, industrial and other metal products.

pyramid searches,” an idea pioneered by MIT’s Eric von Hippel and others. To conduct a pyramid search, begin by identifying people who are well-informed about the topic you’re interested in and asking them who in their field has even more expertise than they do—in other words, who is at the top of the subject-area “pyramid.” Often those at the peak are the kinds of highly curious, knowledgeable people who can refer you to experts in analogous fields. Then work your way to the top of the next knowledge pyramid and so on, ultimately assembling a panel of insightful people from diverse fields. Poetz and colleagues used the pyramid method to find analogous expertise for a forklift maker that needed a better way to mount and unmount forklifts from trucks. They brainstormed starting points, identifying a logistics-firm owner who was a heavy user of truck-mounted forklifts. That led them to a maker of machinery-mounting systems for farm tractors and eventually to someone in the entertainment-events industry with extensive experience quickly mounting stage equipment at concert venues. It turned out that the concert expert’s insights were directly applicable to the forklift problem and provided an innovative solution.

It’s talk like this that thrills and amazes people in the aerospace industry, who have long been hoping that some company would come along and truly revolutionize space travel. Aeronautics experts will point out that twenty years after the Wright brothers started their experiments, air travel had become routine. The launch business, by contrast, appears to have frozen. We’ve been to the moon, sent research vehicles to Mars, and explored the solar system, but all of these things are still immensely expensive one-off projects. “The cost remains extraordinarily high because of the rocket equation,” said Carol Stoker, the planetary scientist at NASA. Thanks to military and government contracts from agencies like NASA, the aerospace industry has historically had massive budgets to work with and tried to make the biggest, most reliable machines it could. The business has been tuned to strive for maximum performance, so that the aerospace contractors can say they met their requirements. That strategy makes sense if you’re trying to send up a $1 billion military satellite for the U.S. government and simply cannot afford for the payload to blow up.

In the enthusiasm for Mexico's auto boom - 3.2 million cars were produced here last year in 18 factories - the question of labor conditions often is overlooked. Industry analysts and experts say most of these jobs provide above-average employment for Mexicans, offering insurance, overtime and other benefits in state-of-the-art factories.

The Cochrane collaboration accepts no sponsorship from industry – at all. Not for itself, or its researchers. (Yet, strangely, they are still considered experts. Did they not know that unconflicted researchers are not truly expert)?

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers—those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another.

What sets your business and your expertise apart from your competitors? 2. What unique services do you provide for your clients that other experts don’t? 3. What are the top three goals for your business this year? 4. If you could wave a magic wand and change three things in your business right now, what would they be? 5. What are some challenges you are facing today in growing your business? 6. What areas do you need to focus on most to grow your business? 7. What is the long-term vision for your business and expertise?

Never Put These Ten Words in Your Pitch Deck Take a close look at your standard pitch deck, the “about us” section on your corporate home page, or your PR material. Highlight every instance of the words “leading,” “unique,” “solution,” or “innovative.” In particular, go find all instances of the phrase “We work to understand our customers’ unique needs and then build custom solutions to meet those needs.” Then hit the delete key. Because every time you use one of those buzzwords, you are telling your customers, “We are exactly the same as everyone else.” Ironically, the more we try to play up our differences, the more things sound the same. Public relations expert Adam Sherk recently analyzed the terms used in company communications, and the results are devastating. Here are the top ten: By definition, there can be only one leader in any industry—and 161,000 companies each think they’re it. More than 75,000 companies think they’re the “best” or the “top”; 30,400 think they’re “unique.” “Solution” also makes an appearance at number seven—so if you think that calling your offering a “solution” differentiates you, think again. If everyone’s saying they offer the “leading solution,” what’s the customer to think? We can tell you what their response will be: “Great—give me 10 percent off.” We don’t mean to be unsympathetic here. You’ll find it’s hard to avoid these terms—heck, we call our own consulting arm “SEC Solutions”! In all of our time at the Council, we have never once met a member who doesn’t think her company’s value proposition beats the socks off the competitors’. And it’s understandable. After all, why would we want to work for a company whose product is second-rate—especially when our job is to sell that product? But what the utter sameness of language here tells us is that, ironically, a strategy of more precisely describing our products’ advantages over the competition’s is destined to have the exact opposite effect—we simply end up sounding like everyone else.

The goal of content marketing is to have other industry experts, bloggers, analysts, and consumers validate your brand’s expertise.

Bottom line: There is probably no better way to close a sale or get hired for a job than to pull a book out of your briefcase and let the person across the table know you are the expert in the industry.

The riveting (and awfully distressing) Academy Award–winning documentary Inside Job shows in detail how the financial services industry corrupted the U.S. government, leading to a lack of oversight on Wall Street and to the financial meltdown of 2008. The film also describes how the financial services industry paid leading academics (deans, heads of departments, university professors) to write expert reports in the service of the financial industry and Wall Street. If you watch the film, you will most likely feel puzzled by the ease with which academic experts seemed to sell out, and think that you would never do the same.

Has any experimentation ever been done to verify the presence of the chakras? One would think the best way to detect if there are chakras is by having an expert (such as a yogi or a guru) activate them and you can place sensors near where the chakras are located to detect change in electromagnetic field that is said to accompany the activation of the chakras. The name of the first human to do so is someone you have probably heard of and who is one of the great western scientists who built the foundation for industrial revolution. His name is Nikola Tesla, the father of the alternating current (AC). Anyone who knows Tesla knows that, while Thomas Edison believed the future was direct current (DC); Tesla stuck to his guns and made all his bets on AC. He acquired several patents and helped pioneer many inventions in this field. Tesla proved to be correct in predicting the future. Tesla was far ahead of his time and greatly influenced by the Vedas and Upanishads so much so that he even named fundamental concepts in energy and matter using Sanskrit language the same language with which the Vedas and Upanishads were authored thousands of years back.

According to International Diabetes Foundation, diabetes had long moved from being “a rich man’s disease”. With diabetes now affecting all the segments of Indian population, India stands on the verge of becoming “the diabetes capital of the world” with around 61 million people affected by the disease and expecting to cross 100 million people by 2030. Given the scale of diabetes epidemic, the NPPA justified its price control orders. On hearing the above, all hell broke loose in the Indian Pharma. The Indian pharma industry reacted very aggressively to this decision. Both Indian and multinationals raised concerns that “India’s investment image” had gone to the dogs and that the industry would have to shut down if the same trend continues. The Indian pharma lobbies also filed in the Delhi and Bombay High Courts, and prayed for a stay order which they were not granted, as many Supreme Court judgments had earlier justified price controls on medicines in public interest Modi’s Government rescues India’s Investment Image Given the relentless Industry demands, the Modi government decided to clip the wings of NPPA which was supposedly an expert body of regulators and withdrew their powers to pass such orders in the future. The decision of Modi government to withdraw the powers of the National Pharmaceutical Pricing Authority (NPPA) to set price caps on drugs raises serious questions on the state’s commitment to the welfare of the poor. As a result, over 108 essential drugs will now lie outside the ambit of NPPA and its internal guidelines on regulation and control of drugs would cease to apply to them. According to the government, the reasoning for withdrawal of powers of NPPA and clipping of its wings was because “it lacked legality”. Interestingly, the Modi government has found that NPPA was not legally competent to pass price control orders after over 17 years of its creation and immediately after it passed orders that would restrain pharma companies from making super normal profits.

own. Save a parrot’s tree. Save ten. Without our help, without needed legislative protection and worldwide consciousness-raising on their behalf, parrots will be lost in short years to come. It is fitting to end this book with this succinct summation from Wayne Pacelle, president of the Humane Society of the United States:   We are at an odd moment in history. There are more people in this country sensitized to animal protection issues than ever before. The Humane Society of the United States alone has 8 million members, and in addition, there are more than 5,000 other groups devoted to animal protection. At the same time, there are more animals being harmed than ever before—in industrial agriculture, research and testing, and the trade in wild animals. It is pitiful that our society still condones keeping millions of parrots and other wild birds as pets—wild animals that should be free to fly and instead are languishing in cages, with more being bred every day. It’s an issue of supply and demand and it’s also an issue of right and wrong. Animals suffer in confinement, and we have a moral obligation to spare them from needless suffering. Every person can make a difference every day for animals by making compassionate choices in the marketplace: don’t buy wild animals as pets, whether they are caught from the wild or bred in captivity. If we spare the life of just one animal, it’s a 100% positive impact for that creature. If we can solve the larger bird trade problem, it will be 100% positive for all parrots and other wild birds in the U.S. and beyond our borders. I believe we will look back in 50 -75 years and say “How could we as a society countenance things like the decades long imprisonment of extraordinarily intelligent animals like parrots?” Acknowledgments For this work, which took more than two and a half years to research and write, I amassed thousands of documents and conducted several hundred interviews with leading scientists, environmentalists, paleontologists, ecological economists, conservationists, global warming experts, federal law enforcement officers, animal control officers, avian researchers, avian rescuers, veterinarians, breeders, pet bird owners, bird clubs, pet bird industry executives and employees, sanctuaries and welfare organizations, legislators, and officials with the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), and other sources in the United States and around the world.

Supercapitalism has triumphed as power has shifted to consumers and investors. They now have more choice than ever before, and can switch ever more easily to better deals. And competition among companies to lure and keep them continues to intensify. This means better and cheaper products, and higher returns. Yet as supercapitalism has triumphed, its negative social consequences have also loomed larger. These include widening inequality as most gains from economic growth go to the very top, reduced job security, instability of or loss of community, environmental degradation, violations of human rights abroad, and a plethora of products and services pandering to our basest desires. These consequences are larger in the United States than in other advanced economies because America has moved deeper into supercapitalism. Other economies, following closely behind, have begun to experience many of the same things. Democracy is the appropriate vehicle for responding to such social consequences. That’s where citizen values are supposed to be expressed, where choices are supposed to be made between what we want for ourselves as consumers and investors, and what we want to achieve together. But the same competition that has fueled supercapitalism has spilled over into the political process. Large companies have hired platoons of lobbyists, lawyers, experts, and public relations specialists, and devoted more and more money to electoral campaigns. The result has been to drown out voices and values of citizens. As all of this has transpired, the old institutions through which citizen values had been expressed in the Not Quite Golden Age—industry-wide labor unions, local citizen-based groups, “corporate statesmen” responding to all stakeholders, and regulatory agencies—have been largely blown away by the gusts of supercapitalism. Instead of guarding democracy against the disturbing side effects of supercapitalism, many reformers have set their sights on changing the behavior of particular companies—extolling them for being socially virtuous or attacking them for being socially irresponsible. The result has been some marginal changes in corporate behavior. But the larger consequence has been to divert the public’s attention from fixing democracy. 1

United Airlines 173 was a traumatic incident, but it was also a great leap forward,” the aviation safety expert Shawn Pruchnicki says. “It is still regarded as a watershed, the moment when we grasped the fact that ‘human errors’ often emerge from poorly designed systems. It changed the way the industry thinks.” Ten people died on United Airlines 173, but the learning opportunity saved many thousands more.

For thirty to forty years, industry cranked up trans all it could,” confirmed a trans-fat expert at the USDA.

What is fatah? We can easily see and resist the effects of jihad in militant terrorism, but we have trouble seeing and resisting the more subtle strategy that the Muslims call fatah. Fatah is infiltration, moving into a country in numbers large enough to affect the culture. It means taking advantage of tolerant laws and accommodative policies to insert the influence of Islam. In places where a military invasion will not succeed, the slow, systematic, and unrelenting methods of fatah are conquering whole nations. An illustration is: A demographic revolution is taking place today in France. Some experts are projecting that by the year 2040, 80 percent of the population of France will be Muslim. At that point the Muslim majority will control commerce, industry, education, and religion. They will also control the government, as well, and occupy all the key positions in the French Parliament. And a Muslim will be president.19

The answers are perhaps as varied as the questions one asks, but a common theme that comes through in discussions with caregivers on the front lines and those who think a great deal about patient safety, is our failure to change our culture. What we have not done, they say, is create a “culture of safety,” as has been done so impressively in other industries, such as commercial aviation, nuclear power and chemical manufacturing. These “high-reliability organizations” are intrinsically hazardous enterprises that have succeeded in becoming (amazingly!) safe. Worse, the culture of health care is not only unsafe, it is incredibly dysfunctional. Though the culture of each health care organization is unique, they all suffer many of the same disabilities that have, so far, effectively stymied progress: An authoritarian structure that devalues many workers, lack of a sense of personal accountability, autonomous functioning and major barriers to effective communication. What is a culture of safety? Pretty much the opposite! Books have been written on the subject, and every expert has his or her own specific definition. But an underlying theme, a common denominator, is teamwork, founded on an open, supportive, mutually reinforcing, dedicated relationship among all participants. Much more is required, of course: Sensitivity to hazard, sense of personal responsibility, attitudes of awareness and risk, sense of personal responsibility and more. But those attitudes, that type of teamwork and those types of relationships are rarely found in health care organizations.

the opinions of experts from the industrial and academic sectors. In November 2010, the

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In North America, it's estimated that $1 billion worth of wood is poached yearly. The Forest Service has pegged the value of poached wood from its land at $100 million annually; in recent years, the agency estimates, 1 in 10 trees felled on public lands in the United States were harvested illegally. Associations of private timber companies gauge the value of wood stolen from them at around $350 million annually. In British Columbia, experts put the cost of timber theft from publicly managed forests at $20 million a year. Globally, the black market for timber is estimated at $157 billion, a figure that includes the market value of the wood, unpaid taxes, and lost revenues. Along with illegal fishing and the black-market animal trade, timber poaching contributes to a $1 trillion illegal wildlife-trade industry that is monitored by international crime organizations such as Interpol.

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The new aristocracy was made up for the most part of bureaucrats, scientists, technicians, trade-union organisers, publicity experts, sociologists, teachers, journalists and professional politicians. These people, whose origins lay in the salaried middle class and the upper grades of the working class, had been shaped and brought together by the barren world of monopoly industry and centralised government. As compared with their opposite numbers in past ages, they were less avaricious, less tempted by luxury, hungrier for pure power, and, above all, more conscious of what they were doing and more intent on crushing opposition. This last difference was cardinal.

Many of you may not agree with the Pueblo assessment that we are fragile. Your response might be to say, “Well, unless there is a nuclear war—which will destroy all of us including the Pueblos—we will be here.” Fine, and Puebloan people understand that, too. Their viewpoint is based more on the fact that we are rapidly using up our water in the Southwest by wasting it on lawns and golf courses. They reckon that when the water is gone, our local high-technology jobs and industries will move elsewhere, and, uncommitted to any real community, so will most of the rest of us. Their view is not necessarily that the United States will vanish everywhere at once in a puff of smoke. Rather, it is that sooner or later the America now living in the American Southwest will use up its basic necessities, will shrink dramatically, and, uncommitted to permanence, will drift away to pick sweeter fruits elsewhere. Our own experts on population, industry, and environment are raising many of these same concerns.51 So we need to ask, “Why aren’t we more committed to our own communities?

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