Incumbent Quotes

We've searched our database for all the quotes and captions related to Incumbent. Here they are! All 100 of them:

Where there is no hope, it is incumbent on us to invent it.
Albert Camus
It is particularly incumbent on those who never change their opinion, to be secure of judging properly at first.
Jane Austen (Pride and Prejudice)
Taking into account the public's regrettable lack of taste, it is incumbent upon you not to fit in.
Janeane Garofalo (Feel This Book: An Essential Guide to Self-Empowerment, Spiritual Supremacy, and Sexual Satisfaction)
Capitalist realism insists on treating mental health as if it were a natural fact, like weather (but, then again, weather is no longer a natural fact so much as a political-economic effect). In the 1960s and 1970s, radical theory and politics (Laing, Foucault, Deleuze and Guattari, etc.) coalesced around extreme mental conditions such as schizophrenia, arguing, for instance, that madness was not a natural, but a political, category. But what is needed now is a politicization of much more common disorders. Indeed, it is their very commonness which is the issue: in Britain, depression is now the condition that is most treated by the NHS. In his book The Selfish Capitalist, Oliver James has convincingly posited a correlation between rising rates of mental distress and the neoliberal mode of capitalism practiced in countries like Britain, the USA and Australia. In line with James’s claims, I want to argue that it is necessary to reframe the growing problem of stress (and distress) in capitalist societies. Instead of treating it as incumbent on individuals to resolve their own psychological distress, instead, that is, of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill?
Mark Fisher (Capitalist Realism: Is There No Alternative?)
It is incumbent on every generation to pay its own debts as it goes. A principle which if acted on would save one-half the wars of the world.
Thomas Jefferson
Whatever you eye falls on - for it will fall on what you love - will lead you to the questions of your life, the questions that are incumbent upon you to answer, because that is how the mind works in concert with the eye. The things of this world draw us where we need to go.
Mary Rose O'Reilley (The Barn at the End of the World: The Apprenticeship of a Quaker, Buddhist Shepherd)
But it is a pleasure, isn't it, on a crisp September night in Dublin to walk with long free strides along a quiet street. In the prime of his life. Incumbent on him now to enjoy such fleeting pleasures. Next minute might die. Happens every day to someone.
Sally Rooney (Intermezzo)
It's amazing I won. I was running against peace, prosperity, and incumbency." —George W. Bush, June 14, 2001, speaking to Swedish Prime Minister Goran Perrson, unaware that a live television camera was still rolling.
George W. Bush
One must see in every human being only that which is worthy of praise. When this is done, one can be a friend to the whole human race. If, however, we look at people from the standpoint of their faults, then being a friend to them is a formidable task............ .....Thus is it incumbent upon us, when we direct our gaze toward other people, to see where they excel, not where they fail.
Abdu'l-Bahá
It is a contradiction in terms and ideas, to call anything a revelation that comes to us at second-hand, either verbally or in writing. Revelation is necessarily limited to the first communication; after this, it is only an account of something which that person says was a revelation made to him; and though he may find himself obliged to believe it, it cannot be incumbent on me to believe it in the same manner; for it was not a revelation made to me, and I have only his word for it that it was made to him.
Thomas Paine (Age of Reason: Being an Investigation of the True and Fabulous Theology (part 1))
It is to this new-found resolution to reassert our indivisibility with life, to recognize the obligations incumbent upon us as the most powerful and deadly species ever to exist, and to begin making amends for the havoc we have wrought, that my own hopes for a revival and continuance of life on earth now turn. If we persevere in this new way we may succeed in making man humane ... at last.
Farley Mowat
Knowledge of the self is the mother of all knowledge. So it is incumbent on me to know my self, to know it completely, to know its minutiae, its characteristics, its subtleties, and its very atoms.
Kahlil Gibran
Knowledge is as wings to man's life, and a ladder for his ascent. Its acquisition is incumbent upon everyone. The knowledge of such sciences, however, should be acquired as can profit the peoples of the earth, and not those which begin with words and end with words.
Bahá'u'lláh
There's nothing like love or incumbent death to make you realize how many things you still want to do.
Monica La Porta (Pax in the Land of Women (The Ginecean Chronicles, #2))
It is the outside actors who challenge assumptions and ask new questions that beat incumbents in imagining and innovating on what might come next.
Roger Spitz (The Definitive Guide to Thriving on Disruption: Volume II - Essential Frameworks for Disruption and Uncertainty)
What is Big Government but the Executive’s cocaine dream, an activity devoted solely to jockeying for position, in which he may find license for malversation, and may take the company treasury and direct it toward those people who will support his continued incumbency--it is within the law. Its street name is ‘earmarks,’ but it is theft.
David Mamet (The Secret Knowledge: On the Dismantling of American Culture)
Achieving the summit of a mountain was tangible, immutable, concrete. The incumbent hazards lent the activity a seriousness of purpose that was sorely missing from the rest of my life. I thrilled in the fresh perspective that came from the tipping the ordinary plane of existence on end.
Jon Krakauer (Into Thin Air: A Personal Account of the Mt. Everest Disaster)
It is said, in this country, that if a man can arrange his religion so that it perfectly satisfies his conscience, it is not incumbent upon him to care whether the arrangement is satisfactory to anyone else or not.
Mark Twain (Roughing It)
I chiefly concern myself with those who seldom get a hearing, & I don't feel it is incumbent on me to balance their voices with the well-crafted apologetics of the powerful. The powerful are generally excellently served by the mainstream media or propaganda organs. The powerful should be quoted, yes, but to measure their pronouncements against the truth, not to obscure it.
Joe Sacco (Journalism)
I am writing now not because past American presidents have always risen to the occasion but because the incumbent American president so rarely does.
Jon Meacham (The Soul of America: The Battle for Our Better Angels)
Not long ago, I advertised for perverse rules of grammar, along the lines of "Remember to never split an infinitive" and "The passive voice should never be used." The notion of making a mistake while laying down rules ("Thimk," "We Never Make Misteaks") is highly unoriginal, and it turns out that English teachers have been circulating lists of fumblerules for years. As owner of the world's largest collection, and with thanks to scores of readers, let me pass along a bunch of these never-say-neverisms: * Avoid run-on sentences they are hard to read. * Don't use no double negatives. * Use the semicolon properly, always use it where it is appropriate; and never where it isn't. * Reserve the apostrophe for it's proper use and omit it when its not needed. * Do not put statements in the negative form. * Verbs has to agree with their subjects. * No sentence fragments. * Proofread carefully to see if you any words out. * Avoid commas, that are not necessary. * If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. * A writer must not shift your point of view. * Eschew dialect, irregardless. * And don't start a sentence with a conjunction. * Don't overuse exclamation marks!!! * Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents. * Writers should always hyphenate between syllables and avoid un-necessary hyph-ens. * Write all adverbial forms correct. * Don't use contractions in formal writing. * Writing carefully, dangling participles must be avoided. * It is incumbent on us to avoid archaisms. * If any word is improper at the end of a sentence, a linking verb is. * Steer clear of incorrect forms of verbs that have snuck in the language. * Take the bull by the hand and avoid mixed metaphors. * Avoid trendy locutions that sound flaky. * Never, ever use repetitive redundancies. * Everyone should be careful to use a singular pronoun with singular nouns in their writing. * If I've told you once, I've told you a thousand times, resist hyperbole. * Also, avoid awkward or affected alliteration. * Don't string too many prepositional phrases together unless you are walking through the valley of the shadow of death. * Always pick on the correct idiom. * "Avoid overuse of 'quotation "marks."'" * The adverb always follows the verb. * Last but not least, avoid cliches like the plague; seek viable alternatives." (New York Times, November 4, 1979; later also published in book form)
William Safire (Fumblerules: A Lighthearted Guide to Grammar and Good Usage)
Initially, the purveyors of racism need no more than the silent acquiescence of the public ... [I]t is never too soon to confront bigotry and racism whenever, wherever, and in whatever form it raises its ugly head. It is incumbent upon all people to confront even the slightest hint of racist thought or action with zero tolerance.
Hans J. Massaquoi (Destined to Witness: Growing Up Black in Nazi Germany)
Avarice is not unknown in Italy, and Rinaldo Pazzi had imbibed plenty with his native air. But his natural acquisitiveness and ambition had been whetted in America, where every influence is felt more quickly, including the death of Jehovah and the incumbency of Mammon. When
Thomas Harris (Hannibal (Hannibal Lecter, #3))
Arts crafts and sciences uplift the world of being and are conducive to its exaltation. Knowledge is as wings to man’s life and a ladder for his ascent. Its acquisition is incumbent upon everyone.
Bahá'u'lláh
As heirs to a legacy more than two centuries old, it is understandable why present-day Americans would take their own democracy for granted. A president freely chosen from a wide-open field of two men every four years; a Congress with a 99% incumbency rate; a Supreme Court comprised of nine politically appointed judges whose only oversight is the icy scythe of Death -- all these reveal a system fully capable of maintaining itself. But our perfect democracy, which neither needs nor particularly wants voters, is a rarity. It is important to remember there still exist other forms of government in the world today, and that dozens of foreign countries still long for a democracy such as ours to be imposed on them.
Jon Stewart (America (The Book): A Citizen's Guide to Democracy Inaction)
When those who are responsible for the leadership of State begin to move in villainous ways; when they begin to destroy the fabric of what it is that our nation is held together with; when they violate the Constitution of our nation and begin to do things that are false to our dreams and our hopes--it is incumbent upon every citizen by right, but also by responsibility, to challenge that administration, to raise their voice in vigorous dissent and to challenge the way in which the state is doing business. And those who fail to do that, should be charged with patriotic treason!
Theodore Roosevelt
Because mankind can circumvent evolutionary law, it is incumbent upon him, say evolutionary biologists to develop another law to abide by if he wishes to survive, to not outstrip his food base. He must learn restraint. He must derive some other, wiser way of behaving toward the land. He must be more attentive to the biological imperatives of the system of sun-driven protoplasm upon which he, too, is still dependent. Not because he must, because he lacks inventiveness, but because herein is the accomplishment of the wisdom that for centuries he has aspired to. Having taken on his own destiny, he must now think with critical intelligence about where to defer.
Barry Lopez (Arctic Dreams: Imagination And Desire In A Northern Landscape)
It is not incumbent upon you to complete the task, but neither are you at liberty to desist from it.
Pirkei Avot
It is incumbent therefore upon schools to attend to student friendships, to ensure that the class makes newcomers welcomed, and, at minimum, to ensure that all students have a sense of belonging.
John Hattie (Visible Learning for Teachers: Maximizing Impact on Learning)
If a man be the enemy of another from mistake and prejudice, as in the case of religious opinions, and sometimes in politics, that man is different to an enemy at heart with a criminal intention; and it is incumbent upon as, and it contributes also to our own tranquillity, that we
Thomas Paine (The Age of Reason)
The evolution of the universe is both mirrored by and incumbent upon your own.
Eric Micha'el Leventhal
Karate is not A religion, cult or dogma. It is incumbent on every generation of martial artists, to find the weaknesses of the previous generations, not to revere it . . .
Soke Behzad Ahmadi (Shorinjiryu Ryujin Kenpo)
It is not incumbent on the world to conform to your vision of change. It is up to you to explain the future in terms that those living in the past and present can follow.
Jay Samit (Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation)
memories which some day will become all beautiful when the last annoyance that incumbers them shall have faded out of our minds never again to return.
Mark Twain (The Innocents Abroad)
A couple of buffoons were running for some state-senate seat just vacated by the incumbent's prison term. One accused the other of being "against the Internet" - a knockout punch in a world where whole hordes of humans think better sex is a faster modem.
Andrew Vachss (Only Child (Burke, #14))
Judgment is given to men that they may use it. Because it may be used erroneously, are men to be told that they ought not to use it at all? To prohibit what they think pernicious is not claiming exemption from error, but fulfilling the duty incumbent on them, although fallible, of acting on their conscientious conviction. If we were never to act on our opinions, because those opinions ‘lay be wrong, we should leave all our interests uncared for, and all our duties unperformed. An objection which applies to all conduct can be no valid objection to any conduct in particular.
John Stuart Mill (On Liberty)
Many people feel that mass acceptance and smooth socialization are desirable life paths for a young adult… Many people are often wrong… Don’t bother being nice. Being popular and well liked is not in your best interest. Let me be more clear; if you behave in a manner pleasing to most, then you are probably doing something wrong. The masses have never been arbiters of the sublime, and they often fail to recognize the truly great individual. Taking into account the public’s regrettable lack of taste, it is incumbent upon you not to fit in.
Janeane Garofalo
Instead of treating it as incumbent on individuals to resolve their own psychological distress, instead, that is, of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill? The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high. The
Mark Fisher (Capitalist Realism: Is There No Alternative?)
The Church was the one institution whose mission depended on galvanizing attention; and through its daily and weekly offices, as well as its sometimes central role in education, that is exactly what it managed to do. At the dawn of the attention industries, then, religion was still, in a very real sense, the incumbent operation, the only large-scale human endeavor designed to capture attention and use it.
Tim Wu (The Attention Merchants: The Epic Scramble to Get Inside Our Heads)
Those of us who follow politics seriously rather than view it as a game show do not look at Hillary Clinton and simply think 'first woman president.' We think—for example—'first ex-co-president' or 'first wife of a disbarred lawyer and impeached former incumbent' or 'first person to use her daughter as photo-op protection during her husband's perjury rap.
Christopher Hitchens
No existe misericordia en la Máquina verde; nosotros la creamos, fabricándola en las partes que han superado nuestro elemental cerebro de reptil. No existe el crimen, nosotros lo hemos creado y solo a nosotros nos incumbe.
Thomas Harris (Red Dragon (Hannibal Lecter, #1))
Republican theory clearly stated that the people held all political power, and only they could delegate authority to a government. The people were free to change governments at will. They didn't need permission from incumbents.
James D. Best (Tempest at Dawn)
It is a duty incumbent on every true deist, that he vindicates the moral justice of God against the calumnies of the Bible.
Thomas Paine (The Age of Reason)
But it is not incumbent on man to reward a bad action with a good one, or to return good for evil; and whenever it is done, it is a voluntary act, and not a duty. It
Thomas Paine (The Age of Reason)
Yet Barkley drew back. Perhaps he, like Harry Truman, knew that the quiet power of incumbency easily overcomes the noise of crowds and bands.
David Pietrusza (1948: Harry Truman's Improbable Victory and the Year that Transformed America)
Loving, of enemies is another dogma of feigned morality, and has besides no meaning. It is incumbent on man, as a moralist, that he does not revenge an injury; and it is equally as good in a political sense, for there is no end to retaliation; each retaliates on the other, and calls it justice: but to love in proportion to the injury, if it could be done, would be to offer a premium for a crime. Besides, the word enemies is too vague and general to be used in a moral maxim, which ought always to be clear and defined, like a proverb. If a man be the enemy of another from mistake and prejudice, as in the case of religious opinions, and sometimes in politics, that man is different to an enemy at heart with a criminal intention; and it is incumbent upon us, and it contributes also to our own tranquillity, that we put the best construction upon a thing that it will bear. But even this erroneous motive in him makes no motive for love on the other part; and to say that we can love voluntarily, and without a motive, is morally and physically impossible. Morality is injured by prescribing to it duties that, in the first place, are impossible to be performed, and if they could be would be productive of evil; or, as before said, be premiums for crime. The maxim of doing as we would be done unto does not include this strange doctrine of loving enemies; for no man expects to be loved himself for his crime or for his enmity. Those who preach this doctrine of loving their enemies, are in general the greatest persecutors, and they act consistently by so doing; for the doctrine is hypocritical, and it is natural that hypocrisy should act the reverse of what it preaches. For my own part, I disown the doctrine, and consider it as a feigned or fabulous morality; yet the man does not exist that can say I have persecuted him, or any man, or any set of men, either in the American Revolution, or in the French Revolution; or that I have, in any case, returned evil for evil.
Thomas Paine (The Age of Reason)
Personas de gran exigencia intelectual y potentísima inteligencia son hoy plenamente conscientes de que su destino en la vida —explicar lo que han entendido y que los otros no comprenden o no quieren ver— no sirve para nada porque a los otros ni les incumbe ni lo comprenden ni lo quieren saber.
Enrique Vila-Matas (Dietario voluble)
even the post of Tyrant has been somewhat redefined by the incumbent, Lord Vetinari, as the only form of democracy that works. Everyone is entitled to vote, unless disqualified by reason of age or not being Lord Vetinari.
Terry Pratchett (Unseen Academicals (Discworld, #37))
There was a story doing the rounds that the list of questions traditionally asked of head injury victims, to check for concussion - what's the date, where do you live, who is the Prime Minister? - had had to be amended in light of the current incumbents turn your, as the widespread disbelief but he was still in office was producing a rash of false positives.
Mick Herron (London Rules (Slough House, #5))
When it is revealed to me, I will believe it to be revelation; but it is not and cannot be incumbent upon me to believe it to be revelation before; neither is it proper that I should take the word of man as the word of God, and put man in the place of God.
Thomas Paine (The Age of Reason)
In never-ending efforts to defeat incumbent officeholders in hard times, the public is perpetuating the source of its discontent, electing a new group of people who are even less inclined to or capable of crafting compromise or solutions to pressing problems.
Thomas E. Mann (It's Even Worse Than It Looks: How the American Constitutional System Collided with the Politics of Extremism)
The point that in the absence of birth nobody exists who can be deprived of happiness is terribly conspicuous. For optimists, this fact plays no part in their existential computations. For pessimists, however, it is axiomatic. Whether a pessimist urges us to live “heroically” with a knife in our gut or denounces life as not worth living is immaterial. What matters is that he makes no bones about hurt being the Great Problem it is incumbent on philosophy to observe. But this problem can be solved only by establishing an imbalance between hurt and happiness that would enable us in principle to say which is more desirable—existence or nonexistence. While no airtight case has ever been made regarding the undesirability of human life, pessimists still run themselves ragged trying to make one. Optimists have no comparable mission. When they do argue for the desirability of human life it is only in reaction to pessimists arguing the opposite, even though no airtight case has ever been made regarding that desirability. Optimism has always been an undeclared policy of human culture—one that grew out of our animal instincts to survive and reproduce—rather than an articulated body of thought. It is the default condition of our blood and cannot be effectively questioned by our minds or put in grave doubt by our pains. This would explain why at any given time there are more cannibals than philosophical pessimists.
Thomas Ligotti (The Conspiracy Against the Human Race)
Here is a key insight for any startup: You may think yourself a puny midget among giants when you stride out into a marketplace, and suddenly confront such a giant via litigation or direct competition. But the reality is that larger companies often have much more to fear from you than you from them. For starters, their will to fight is less than yours. Their employees are mercenaries who don’t deeply care, and suffer from the diffuse responsibility and weak emotional investment of a larger organization. What’s an existential struggle to you is merely one more set of tasks to a tuned-out engineer bored of his own product, or another legal hassle to an already overworked legal counsel thinking more about her next stock-vesting date than your suit. Also, large companies have valuable public brands they must delicately preserve, and which can be assailed by even small companies such as yours, particularly in a tight-knit, appearances-conscious ecosystem like that of Silicon Valley. America still loves an underdog, and you’ll be surprised at how many allies come out of the woodwork when some obnoxious incumbent is challenged by a scrappy startup with a convincing story. So long as you maintain unit cohesion and a shared sense of purpose, and have the basic rudiments of living, you will outlast, outfight, and out-rage any company that sets out to destroy you. Men with nothing to lose will stop at nothing to win.
Antonio García Martínez (Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley)
Now, this is my little public service announcement: If you get invited to something, it's incumbent upon you to RSVP as soon as possible. A quick “no” is better than a long “maybe.” People go to a lot of trouble to plan a party, and it's a big deal to open up your home. What's more, it's essential to show up if you say you will. I have a busy life, but I still don't cancel unless it's a superduper emergency – I'm talking hospital-visit, in-the-newspapers-the-next-day emergency. Being tired just isn't a good enough excuse. C'mon! Make an effort! One trick I use to determine whether or not to say yes to an invite is: Would I want to go right then and there? If the party were that second, would I get dressed and rush out of the house to go to the party? If the answer is yes, I probably do want to go, but if the answer is no, I don't accept the invitation.
Reese Witherspoon (Whiskey in a Teacup: What Growing Up in the South Taught Me About Life, Love, and Baking Biscuits)
I shall stand by the Union, and by all who stand by it. I shall do justice to the whole country...in all I say, and act for the good of the whole country in all I do. I mean to stand upon the Constitution. I need no other platform. I shall know but one country. The ends I aim at shall be my country's, my God's, and Truth's. I was born an American; I live an American; I shall die an American; and I intend to perform the duties incumbent upon me in that character to the end of my career. I mean to do this with absolute disregard of personal consequences. What are the personal consequences? What is the individual man, with all the good or evil that may betide him, in comparison with the good or evil which may befall a great country, and in the midst of great transactions which concern that country's fate? Let the consequences be what they will, I am careless. No man can suffer too much, and no man can fall too soon, if he suffer, or if he fall, in the defense of the liberties and constitution of his country.
Daniel Webster
Religion, considered as a duty, is incumbent upon every living soul alike, and, therefore, must be on a level to the understanding and comprehension of all. Man does not learn religion as he learns the secrets and mysteries of a trade. He learns the theory of religion by reflection. It arises out of the action of his own mind upon the things which he sees, or upon what he may happen to hear or to read, and the practice joins itself thereto.
Thomas Paine (The Age of Reason)
Whoever fails in the consideration generally due to the interests and feelings of others, not being compelled by some more imperative duty, or justified by allowable self-preference, is a subject of moral disapprobation for that failure, but not for the cause of it, nor for the errors, merely personal to himself, which may have remotely led to it. In like manner, when a person disables himself, by conduct purely self-regarding, from the performance of some definite duty incumbent on him to the public, he is guilty of a social offence. No person ought to be punished simply for being drunk; but a soldier or a policeman should be punished for being drunk on duty.
John Stuart Mill (On Liberty)
Almost every Fed chairman in the past 60 years has manipulated interest rates to brighten the economic outlook for incumbent presidents or newly elected presidents who won by large margins. The purchasing power of the U.S. dollar has fallen 94 percent in the past 100 years. The only way you can create inflation is by creating more money that is backed by the same reserve assets; the Fed is the only entity that can create more money. Ben Bernanke’s quantitative easing (QE) programs have pumped billions of unfunded dollars into the economy, thereby setting us up for massive inflation in the very near future. If this isn’t a form of financial terrorism, it is incompetence of the highest order.
Ziad K. Abdelnour
The result is that incumbents stay in business, facing only limited competition, even as they charge high prices for poor service.
Tom Wainwright (Narconomics: How To Run a Drug Cartel)
To prohibit what they think pernicious, is not claiming exemption from error, but fulfilling the duty incumbent on them, although fallible, of acting on their conscientious conviction.
John Stuart Mill (Complete Woks of John Stuart Mill)
Revelation is necessarily limited to the first communication—after this, it is only an account of something which that person says was a revelation made to him; and though he may find himself obliged to believe it, it cannot be incumbent on me to believe it in the same manner; for it was not a revelation made to me, and I have only his word for it that it was made to him.
Thomas Paine (The Age of Reason)
In respect to the danger of being killed by them, it is true that whoever does go must put his life in his hand, and not consult with flesh and blood; but do not the goodness of the cause, the duties incumbent on us as the creatures of God, and Christians, and the perishing state of our fellow men, loudly call upon us to venture all and use every warrantable exertion for their benefit?
William Carey (An Enquiry into the Obligations of Christians to Use Means for the Conversion of the Heathens In Which the Religious State of the Different Nations of ... of Further Undertakings, Are Considered)
...it is incumbent upon the Christian to be willing to listen as well as to talk. If the Christian wants to share their worldview and reasoning with others, they should be willing to pay others the same courtesy.
Joel Furches
It is incumbent on leadership to reevaluate areas where women have been relegated to serve that are not based on biblical prohibitions but rather on cultural practices that may be extensions of sexism and misogyny.
Eric Mason (Woke Church: An Urgent Call for Christians in America to Confront Racism and Injustice)
To make it tougher, on the eve of the election 250 hooded Klansman formed a motorcade that snaked its way through Lake County, “warning blacks not to vote if they valued their lives.” Trailing behind the motorcade in a big Oldsmobile, his trademark white Stetson visible to all, was the incumbent sheriff himself, “making no attempt to interfere” when the Klansmen stopped to burn a cross in front of a black juke joint in Leesburg.
Gilbert King (Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New America)
Zero-sum games deal with resources that neither increase nor decrease in amount—they only shift from one player to the other. Given your present frame of mind, were you to speak now, I’m afraid you might say something rash. I would feel it incumbent to offer a rejoinder. As a result of this exchange, you would be mortified and humiliated, which—as dictated by the rules of game theory—would increase my influence and status at your expense.
Douglas Preston (Blue Labyrinth - Free Preview (First 11 Chapters))
Because mankind can circumvent evolutionary law, it is incumbent upon him, say evolutionary biologists, to develop another law to abide by if he wishes to survive, to not outstrip his food base. He must learn restraint. He must derive some other, wiser way of behaving toward the land. He must be more attentive to the biological imperatives of the system of sun-driven protoplasm upon which he, too, is still dependent. Not because he must, because he lacks inventiveness, but because herein is the accomplishment of the wisdom that for centuries he has aspired to. Having taken on his own destiny, he must now think with critical intelligence about where to defer.
Barry Lopez (Arctic Dreams)
Studies also show that doctors may view ME/CFS patients as hostile or combative when they challenge the incumbent biopsychosocial model of ME or CFS. Yet rather than feeling threatened or worse still, viewing the patient as uncooperative, there is an opportunity to discuss the limitations of medical knowledge. Here, we believe there is an ethical duty for candour and honesty: indeed, where there are clear gaps in medical knowledge the patient voice should have even more standing.
Charlotte Blease
Undoubtedly street blockades and other forms of confrontational opposition can be very useful against any political opponent, but once far-right formations have managed to broadcast their xenophobic, dystopian platforms, it is incumbent upon us to drown them out with even better alternatives to the austerity and incompetence of the governing parties of the Right & Left. On its own, militant anti-fascism is necessary but not sufficient to build a new world in the shell of the old.
Mark Bray (Antifa: The Anti-Fascist Handbook)
With Baudelaire, physiology entered into poetry; with Nietzsche, into philosophy. By them, the troubles of the organs were raised to song, to concept. With health the one thing proscribed, it was incumbent upon them to afford disease a career.
Emil M. Cioran
Ruso’s working space contained three shelves, a collection of unmatched stools and chairs, an examination table by the window, and a desk whose migratory tendencies had been curbed by a previous incumbent with a hammer and several large nails.
Ruth Downie (Medicus (Gaius Petreius Ruso, #1))
We hold these truths self-evident: That all men and women are created equal, though we do not live equal lives due to differences in will, motivation, effort, and habit. That we are endowed by our Creator with certain inalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness, but that it is incumbent upon each of us to be vigilant and disciplined should we wish to attain such a vital, free, and happy life. We believe the greatest of human powers is the ability to independently think for ourselves, to choose our own aims, affections, and actions. For in the hearts of humankind lives a natural instinct for freedom and independence, a psychological predisposition for self-direction, a biological imperative toward growth, and a spiritual joy in choosing and advancing one’s own life. It is the main motivation of humankind to be free, to express our true selves and pursue our dreams without restriction—to experience what may be called Personal Freedom.
Brendon Burchard (The Motivation Manifesto: 9 Declarations to Claim Your Personal Power)
When voters got a chicken in every pot at election time, they usually liked the incumbent party’s ideology just fine, whatever it happened to be. But when incomes eroded and unemployment escalated, they became ripe for defection to anyone who promised to bring home the poultry.
Christopher H. Achen (Democracy for Realists: Why Elections Do Not Produce Responsive Government (Princeton Studies in Political Behavior Book 1))
An excerpt from “Recess Theory,” by Axelrod MacMurray: We need to be happy in order to be productive. We need to push the boundaries of the workplace and allow adults to tap into their inner child in order to maximize success and innovation. It is important for the adult employee to be given time to be social in an unstructured and creative way during the work day and it is incumbent upon managers to foster this. The focus of the play should not have a goal. Used properly in the workplace, an hour of playtime will ultimately increase your output exponentially.
Lucy Sykes (The Knockoff)
Yes, the media is biased. And yes, elections in Malaysia are really more a test of each party's organisation, machinery, and the number of flags and posters it can put up than a contest of ideas, manifestos and positions on issues - all facts that give plenty of advantage to the incumbent.
Brian Yap (New Malaysian Essays 1)
The lesson for progressive education is that it requires in an urgent degree, a degree more pressing than was incumbent upon former innovators, a philosophy of education based upon a philosophy of experience. I remarked incidentally that the philosophy in question is, to paraphrase the saying of Lincoln about democracy, one of education of, by and for experience. No one of these words, of, by, or for, names anything which is self-evident. Each of them is a challenge to discover and put into operation a principle of order and organization which follows from understanding what educative experience signifies.
John Dewey (Experience and Education)
A brick could be used to help defeat all incumbent politicians whose last name starts with Brj and anything after that alphabetically. Since people tend to vote for the first one on the ballot, Brick would not only benefit from the stupidity of the citizenry, but the people would benefit by electing the smarter of the two candidates. 

Jarod Kintz (Brick and Blanket Test in Brick City (Ocala) Florida)
Some resented the way coffles, driven right through town, put the most unpleasant parts of slavery right in their faces. Others resented the embarrassment the traders could inflict. In the 1800 presidential election, Thomas Jefferson defeated the incumbent, John Adams, and the federal government shifted to the District of Columbia—and so the heart of the
Edward E. Baptist (The Half Has Never Been Told: Slavery and the Making of American Capitalism)
The story of Whole Foods Market provides dramatic evidence of the power of macro trends to create opportunities that savvy entrepreneurs can capitalize on. Such trends – in this case, sociocultural ones – create groups of customers having needs not served well by incumbent companies. The trend towards health and nutrition that began in the 1980s is still going strong,
John W. Mullins (The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series))
I was assigned as the Chief of Training for the CIA federal police force. It was a demanding but rewarding job. I enjoyed supporting the men and women of the newly formed CIA federal police, the Security Protective Service (SPS). To my disappointment, during my first briefing with the incumbent, his advice was, “watch your back,” referring to Frank Murdock, the Chief of SED.
Kevin Michael Shipp (From the Company of Shadows. Including excerpts from In From the Cold. CIA Secrecy and Operations.)
As spontaneous organizations of the distressed emerge, professional politicians and political parties attempt to capture their energy toward their own electoral gain. Franklin Roosevelt, as we have seen, was not averse to using antimarket rhetoric to appeal to the distressed. And once the politicians capture power and there is a drive to legislate, incumbents are not far behind in directing legislations toward their needs. Thus, much as a riot can be exploited by a few to achieve goals that are not the intent of the mob—it is interesting how often riots that are ostensibly labeled “communal” in India turn into a targeted destruction of especially irksome rival businesses owned by the minority community—the political organizations of the distressed can be used by those who have a broader agenda.
Raghuram G. Rajan (Saving Capitalism From The Capitalists)
We hold these truths self-evident: That all men and women are created equal, though we do not live equal lives due to differences in will, motivation, effort, and habit. That we are endowed by our Creator with certain inalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness, but that it is incumbent upon each of us to be vigilant and disciplined should we wish to attain such a vital, free, and happy life.
Brendon Burchard (The Motivation Manifesto: 9 Declarations to Claim Your Personal Power)
These trifles are collected and republished chiefly with a view to their redemption from the many improvements to which they have been subjected while going at random the "rounds of the press." I am naturally anxious that what I have written should circulate as I wrote it, if it circulate at all. In defence of my own taste, nevertheless, it is incumbent upon me to say that I think nothing in this volume of much value to the public, or very creditable to myself. Events not to be controlled have prevented me from making, at any time, any serious effort in what, under happier circumstances, would have been the field of my choice. With me poetry has been not a purpose, but a passion; and the passions should be held in reverence: they must not—they cannot at will be excited, with an eye to the paltry compensations, or the more paltry commendations, of mankind. 1845. E. A. P.
Edgar Allan Poe (Edgar Allan Poe's Complete Poetical Works)
Religion, considered as a duty, is incumbent upon every living soul alike, and, therefore, must be on a level with the understanding and comprehension of all. Man does not learn religion as he learns the secrets and mysteries of a trade. He learns the theory of religion by reflection. It arises out of the action of his own mind upon the things which he sees, or upon what he may happen to hear or to read, and the practice joins itself thereto.
Thomas Paine (Age of Reason: The Definitive Edition)
THOMAS JEFFERSON LEFT POSTERITY an immense correspondence, and I am particularly indebted to The Papers of Thomas Jefferson, published by Princeton University Press and first edited by Julian P. Boyd. I am, moreover, grateful to the incumbent editors of the Papers, especially general editor Barbara B. Oberg, for sharing unpublished transcripts of letters gathered for future volumes. The goal of the Princeton edition was, and continues to be, “to present as accurate a text as possible and to preserve as many of Jefferson’s distinctive mannerisms of writing as can be done.” To provide clarity and readability for a modern audience, however, I have taken the liberty of regularizing much of the quoted language from Jefferson and from his contemporaries. I have, for instance, silently corrected Jefferson’s frequent use of “it’s” for “its” and “recieve” for “receive,” and have, in most cases, expanded contractions and abbreviations and followed generally accepted practices of capitalization.
Jon Meacham (Thomas Jefferson: The Art of Power)
It is a contradiction in terms and ideas, to call anything a revelation that comes to us at second-hand, either verbally or in writing. Revelation is necessarily limited to the first communication — after this, it is only an account of something which that person says was a revelation made to him; and though he may find himself obliged to believe it, it cannot be incumbent on me to believe it in the same manner; for it was not a revelation made to me, and I have only his word for it that it was made to him. When
Thomas Paine (The Age of Reason (Annotated, Illustrated))
The solar virtuous cycle is in motion. The lower cost of solar leads to increased market adoption, and this, in turn, lowers the perceived risk and attracts more capital at a lower cost for capital. And this, in turn, lowers the cost of solar, which leads to increased market adoption, not to mention increased investment, more innovation, and even lower costs for capital. Once this virtuous cycle reaches critical mass, market growth will accelerate. Solar will become unstoppable and the incumbents will be disrupted.
Tony Seba (Clean Disruption of Energy and Transportation: How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030)
The witch-hunt narrative is now the conventional wisdom about these cases. That view is so widely endorsed and firmly entrenched that so widely endorsed and firmly entrenched that there would seem to be nothing left to say about these cases. But a close examination of the witch hunt canon leads to some unsettling questions: Why is there so little in the way of academic scholarship about these cases? Almost all of the major witch-hunt writings have been in magazines, often without any footnotes to verify or assess the claims made. Why hasn't anyone writing about these cases said anything about how difficult they are to research? There are so many roadblocks and limitations to researching these cases that it would seem incumbent on any serious writer to address the limitations of data sources. Many of these cases seem to have been researched in a manner of days or weeks. Nevertheless, the cases are described in a definitive way that belies their length and complexity, along with the inherent difficulty in researching original trial court documents. This book is based on the first systematic examination of court records in these cases.
Ross E. Cheit (The Witch-Hunt Narrative: Politics, Psychology, and the Sexual Abuse of Children)
To entrench themselves in power, however, governments must do more—they must also change the rules of the game. Authoritarians seeking to consolidate their power often reform the constitution, the electoral system, and other institutions in ways that disadvantage or weaken the opposition, in effect tilting the playing field against their rivals. These reforms are often carried out under the guise of some public good, while in reality they are stacking the deck in favor of incumbents. And because they involve legal and even constitutional changes, they may allow autocrats to lock in these advantages for years and even decades.
Steven Levitsky (How Democracies Die)
Character gains through its expression, and loses through its repression. Love grows through its expression. Sympathy grows through its expression. Knowledge grows through its expression. The artistic sense grows through its expression. The religious sentiment grows through its expression. The capacity for instruction, for administration, for command, grows through its expression. The more a man does in any line of wise endeavor, the more he can do in that line, and the more of a man he is in that line. And the refraining from the free expression of love, or of sympathy, or of knowledge, or of the artistic sense, or of the religious sentiment, or of the power of instruction, of administration, or of command, both limits and lessens that which is thus repressed. To possess and to exhibit an admirable personal character is a duty incumbent on every one. In order to possess such a character, its exhibit by its expression is a necessity. He who does not endeavor to express those traits and qualities which are the exhibit of an admirable personal character, cannot hope to retain such a character, even if it were his by nature; and he who does endeavor to express them, can hope to gain the character which they represent, even though he lacked it before.
Henry Clay Trumbull
One way to sum up the new scholarship is to say that it has begun, at last, to fill in one of the biggest blanks in history: the Western Hemisphere before 1492. It was, in the current view, a thriving, stunning diverse place, a tumult of languages, trade, and culture, a regiin where tens of millions of people loved and hated and worshipped as people do everywhere. Much of this world vanished after Columbus, swept away by disease and subjugation. So thorough was the erasure that within a few generations neither conqueror nor conquered knew that this world had existed. Now, though, it is returning to view. It seems incumbent on us to take a look.
Charles C. Mann (1491: New Revelations of the Americas Before Columbus)
But if it was incumbent on England to force upon Ireland the maintenance of the Union for her own sake, and for England’s sake, because England could not afford independence established so close against her own ribs, — it was at any rate necessary to England’s character that the bride thus bound in a compulsory wedlock should be endowed with all the best privileges that a wife can enjoy. Let her at least not be a kept mistress. Let it be bone of my bone and flesh of my flesh, if we are to live together in the married state. Between husband and wife a warm word now and then matters but little, if there be a thoroughly good understanding at bottom.
Anthony Trollope (Complete Works of Anthony Trollope)
The point of self-reflection is, foremost, to clarify and to find honesty. Self-reflection is the way to throw self-lies out and face the truth—however painful it might be to admit that you were wrong. We seek consistency in ourselves, and so when we are faced with inconsistency, we struggle to deny. Denial has no place in self-reflection, and so it is incumbent upon a person to admit his errors, to embrace them and to move along in a more positive direction. We can fool ourselves for all sorts of reasons. Mostly for the sake of our ego, of course, but sometimes, I now understand, because we are afraid. For sometimes we are afraid to hope, because hope breeds expectation, and expectation can lead to disappointment. And
R.A. Salvatore (Road of the Patriarch (The Sellswords, #3; The Legend of Drizzt, #16))
America, tell the truth. Tell the truth, even if it means in the end it hurts you. America, don’t believe everything that your country and your government tells you. Because while many times, most times it’s true; in many critical times it’s an out‑and‑out lie. And it’s not an American problem. It is a government problem. It is a human problem. People want power, and they will do anything to keep that power or enhance that power. It’s incumbent upon you if you want to remain free, to do your own homework. And if you don’t, you will lose your freedom. And because of that, innocent people will suffer. Truth and justice is the American way. If this microphone could speak, it would tell you this: Your country told you lies. Iva Toguri was not a traitor. She was wrongly tried and wrongly imprisoned, and real justice for her is now beyond our grasp. But if this microphone could speak all that it had seen or heard, my guess is it would say, “Listen to the voices of the past. Listen to the voices of the past that now cry out. You are the last bastion of freedom in the world. You are smart enough. You as an individual are capable. But if you don’t do it, no one else will. Question the things that everyone says. Question the things that are even coming now out of this microphone, just as people questioned it 70 years ago. Find the truth because it depends on you. It’s calling to you. Don’t follow the crowd. Don’t do the easy thing. Do the right thing. Because if you still ‑‑ if you still want to believe that you should be called an American, you do the right thing because everything else is beneath you.
Glenn Beck
First, because, in the first case, the right of conquest being in fact no right at all, it could not serve as a foundation for any other right, the conqueror and the conquered ever remaining with respect to each other in a state of war, unless the conquered, restored to the full possession of their liberty, should freely choose their conqueror for their chief. Till then, whatever capitulations might have been made between them, as these capitulations were founded upon violence, and of course de facto null and void, there could not have existed in this hypothesis either a true society, or a political body, or any other law but that of the strongest. Second, because these words strong and weak, are ambiguous in the second case; for during the interval between the establishment of the right of property or prior occupation and that of political government, the meaning of these terms is better expressed by the words poor and rich, as before the establishment of laws men in reality had no other means of reducing their equals, but by invading the property of these equals, or by parting with some of their own property to them. Third, because the poor having nothing but their liberty to lose, it would have been the height of madness in them to give up willingly the only blessing they had left without obtaining some consideration for it: whereas the rich being sensible, if I may say so, in every part of their possessions, it was much easier to do them mischief, and therefore more incumbent upon them to guard against it; and because, in fine, it is but reasonable to suppose, that a thing has been invented by him to whom it could be of service rather than by him to whom it must prove detrimental.
Jean-Jacques Rousseau (Discourse on the Origin of Inequality)
In all matters of consequence, General P.P. Peckem was, as he always remarked when he was about to criticize the work of some close associate publicly, a realist. He was a handsome, pink-skinned man of fifty-three. His manner was always casual and relaxed, and his uniforms were custom-made. He had silver-gray hair, slightly myopic eyes and thin, overhanging, sensual lips. He was a perceptive, graceful, sophisticated man who was sensitive to everyone's weaknesses but his own and found everyone absurd but himself. General Peckem laid great fastidious stress on small matters of taste and style. He was always augmenting things. Approaching events were never coming, but always upcoming. It was not true that he wrote memorandums praising himself and recommending that his authority be enhanced to include all combat operations; he wrote memoranda. And the prose in the memoranda of other officers was always turgid, stilted, or ambiguous. The errors of others were inevitable deplorable. Regulations were stringent, and his data never was obtained from a reliable source, but always were obtained. General Peckem was frequently constrained. Things were often incumbent upon him, and he frequently acted with the greatest reluctance. It never escaped his memory that neither black nor white was a color, and he never used verbal when he meant oral. He could quote glibly from Plato, Nietzsche, Montaigne, Theodore Roosevelt, the Marquis de Sade and Warren G. Harding. A virgin audience like Colonel Scheisskopf [his new underling] was grist for General Peckem's mill, a stimulating opportunity to throw open his whole dazzling erudite treasure house of puns, wisecracks, slanders, homilies, anecdotes, proverbs, epigrams, apothegms, bon mots and other pungent sayings. He beamed urbanely as he began orienting Colonel Scheisskopf to his new surroundings.
Joseph Heller (Catch-22)
People in bands often have this well-intentioned but misguided notion that, somehow, the payin' customers have some sort of responsibility to... y'know... pay and be customers - that the general populace has some kinda cultural duty to provide an audience for musicians, so their latest bit of creative brilliance may be dutifully appreciated and validated. The truth is nothing of the sort. No one has a duty, real or implied, to pay attention to ANYTHING. A band isn't entitled to an audience just because they put in the effort required for being a band; a band isn't really entitled to anything ((other than free beer. Fair is fair!)). This ass-backwardness of the highest order. The only entitlement in the whole band-crowd dynamic is on the part of the crowd, who, by paying their cover ((or, at bare minimum, showing up)), are ENTITLED to being ENTERTAINED. Conversely, the only cultural duty in a crowd-band situation is incumbent on the BAND, not the crowd - it is the band's sworn duty to ENTERTAIN THE CROWD. That's how it works. The BAND are the ones with responsibilities and duties; the crowd can do whatever the fuck they want.
Rev. Nørb
The concept of product/ market fit originates in Marc Andreessen’s seminal blog post “The Only Thing That Matters.” In his essay, Andreessen argues that the most important factor in successful start-ups is the combination of market and product. His definition couldn’t be simpler: “Product/ market fit means being in a good market with a product that can satisfy that market.” Without product/ market fit, it’s impossible to grow a start-up into a successful business. As Andreessen notes, You see a surprising number of really well-run start-ups that have all aspects of operations completely buttoned down, HR policies in place, great sales model, thoroughly thought-through marketing plan, great interview processes, outstanding catered food, 30" monitors for all the programmers, top tier VCs on the board—heading straight off a cliff due to not ever finding product/ market fit. Unfortunately, it’s far easier to define product/ market fit than it is to establish it! When you start a new company, the key product/ market fit question you need to answer is whether you have discovered a nonobvious market opportunity where you have a unique advantage or approach, and one that competing players won’t see until you’ve had a chance to build a healthy lead. It’s usually difficult to find such an opportunity in a “hot” space; if an opportunity is obvious to everyone, the chance that you’ll be the one who succeeds is exceedingly low. Most nonobvious opportunities arise from a change in the market that the incumbents aren’t willing or able to adapt to.
Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
Political philosophers of the Enlightenment, from Hobbes and Locke, reaching down to John Rawls and his followers today, have found the roots of political order and the motive of political obligation in a social contract – an agreement, overt or implied, to be bound by principles to which all reasonable citizens can assent. Although the social contract exists in many forms, its ruling principle was announced by Hobbes with the assertion that there can be ‘no obligation on any man which ariseth not from some act of his own’.1 My obligations are my own creation, binding because freely chosen. When you and I exchange promises, the resulting contract is freely undertaken, and any breach does violence not merely to the other but also to the self, since it is a repudiation of a well-grounded rational choice. If we could construe our obligation to the state on the model of a contract, therefore, we would have justified it in terms that all rational beings must accept. Contracts are the paradigms of self-chosen obligations – obligations that are not imposed, commanded or coerced but freely undertaken. When law is founded in a social contract, therefore, obedience to the law is simply the other side of free choice. Freedom and obedience are one and the same. Such a contract is addressed to the abstract and universal Homo oeconomicus who comes into the world without attachments, without, as Rawls puts it, a ‘conception of the good’, and with nothing save his rational self-interest to guide him. But human societies are by their nature exclusive, establishing privileges and benefits that are offered only to the insider, and which cannot be freely bestowed on all-comers without sacrificing the trust on which social harmony depends. The social contract begins from a thought-experiment, in which a group of people gather together to decide on their common future. But if they are in a position to decide on their common future, it is because they already have one: because they recognize their mutual togetherness and reciprocal dependence, which makes it incumbent upon them to settle how they might be governed under a common jurisdiction in a common territory. In short, the social contract requires a relation of membership. Theorists of the social contract write as though it presupposes only the first-person singular of free rational choice. In fact, it presupposes a first-person plural, in which the burdens of belonging have already been assumed.
Roger Scruton (How to Be a Conservative)
Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.
Amazon Kdp