Inclusive Design Quotes

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All the same, we ought to point out that if the kinds of poetry and representation which are designed merely to give pleasure can come up with a rational argument for their inclusion in a well-governed community, we'd be delighted -- short of compromising the truth as we see it, which wouldn't be right -- to bring them back from exile: after all, we know from our own experience all about their spell. I mean haven't you ever fallen under the spell of poetry, Glaucon, especially when the spectacle is provided by Homer?
Plato (The Republic)
We call such institutions, which have opposite properties to those we call inclusive, extractive economic institutions—extractive because such institutions are designed to extract incomes and wealth from one subset of society to benefit a different subset.
Daron Acemoğlu (Why Nations Fail: The Origins of Power, Prosperity, and Poverty)
Things that look like they were designed, probably were... If intelligence is an operative component of the universe, a science that methodologically excludes its existence will be susceptible to being trapped in an endless chase for materialistic causes that do not exist... Where there are sufficient grounds for inferring intelligent causation, based on evidence of "specified complexity," it should be considered as a component of scientific theories. Inclusion of intelligent causation in the scientific equation is not novel and has not impeded the practice of science in the past, e.g. Newton and Kepler, in an age when science was not constrained by a philosophical materialism, and by many current scientists who have remained open to following the evidence where it leads.
Donald L. Ewert
Communities designed with just one kind of person in mind isolate those of us defying our narrow definition of personhood.
Haben Girma (Haben: The Deafblind Woman Who Conquered Harvard Law)
White men have created 95% of the cinematic images we’ve ever seen in American main stream films, have made all the micro-decisions related to the shots, the framing, the lighting, the sound design of movie images that we have ever seen. So powerful is the impact of film and so ubiquitous white men’s perspective in shaping it that their worldview has been normalized to the point of being considered the one true, accurate, and all-inclusive reflection of reality. It is not. It is one narrow prism through which we are all being forced to look.
Naomi McDougall Jones (The Wrong Kind of Women: Inside Our Revolution to Dismantle the Gods of Hollywood)
We call such institutions, which have opposite properties to those we call inclusive, extractive economic institutions—extractive because such institutions are designed to extract incomes and wealth from one subset of society to benefit a different subset. E
Daron Acemoğlu (Why Nations Fail: The Origins of Power, Prosperity and Poverty)
The history of the own that is grasped on too small a scale and the foreign that is treated too badly reaches an end at the moment when a global co-immunity structure is born, with a respectful inclusion of individual cultures, particular interests and local solidarities. This structure would take on planetary dimensions at the moment when the earth spanned by networks and built over by foams, was conceived as the own, and the previously dominant exploitative excess as the foreign. With this turn, the concretely universal would become operational. The helpless whole is transformed into a unity capable of being protected. A romanticism of brotherliness is replaced by a cooperative logic. Humanity becomes a political concept. Its members are no longer travellers on the ship of fools that is abstract universalism, but workers on the consistently concrete and discrete project of a global immune design. Although communism was a conglomeration of a few correct ideas and many wrong ones, its reasonable part - the understanding that shared life interests of the highest order can only be realized within a horizon of universal co-operative asceticisms - will have to assert itself anew sooner or later. It presses for a macrostructure of global immunizations : co-immunism.
Peter Sloterdijk (Je moet je leven veranderen)
Roosevelt fought hard for the United States to host the opening session [of the United Nations]; it seemed a magnanimous gesture to most of the delegates. But the real reason was to better enable the United States to eavesdrop on its guests. Coded messages between the foreign delegations and their distant capitals passed through U.S. telegraph lines in San Francisco. With wartime censorship laws still in effect, Western Union and the other commercial telegraph companies were required to pass on both coded and uncoded telegrams to U.S. Army codebreakers. Once the signals were captured, a specially designed time-delay device activated to allow recorders to be switched on. Devices were also developed to divert a single signal to several receivers. The intercepts were then forwarded to Arlington Hall, headquarters of the Army codebreakers, over forty-six special secure teletype lines. By the summer of 1945 the average number of daily messages had grown to 289,802, from only 46,865 in February 1943. The same soldiers who only a few weeks earlier had been deciphering German battle plans were now unraveling the codes and ciphers wound tightly around Argentine negotiating points. During the San Francisco Conference, for example, American codebreakers were reading messages sent to and from the French delegation, which was using the Hagelin M-209, a complex six-wheel cipher machine broken by the Army Security Agency during the war. The decrypts revealed how desperate France had become to maintain its image as a major world power after the war. On April 29, for example, Fouques Duparc, the secretary general of the French delegation, complained in an encrypted note to General Charles de Gaulle in Paris that France was not chosen to be one of the "inviting powers" to the conference. "Our inclusion among the sponsoring powers," he wrote, "would have signified, in the eyes of all, our return to our traditional place in the world." In charge of the San Francisco eavesdropping and codebreaking operation was Lieutenant Colonel Frank B. Rowlett, the protégé of William F. Friedman. Rowlett was relieved when the conference finally ended, and he considered it a great success. "Pressure of work due to the San Francisco Conference has at last abated," he wrote, "and the 24-hour day has been shortened. The feeling in the Branch is that the success of the Conference may owe a great deal to its contribution." The San Francisco Conference served as an important demonstration of the usefulness of peacetime signals intelligence. Impressive was not just the volume of messages intercepted but also the wide range of countries whose secrets could be read. Messages from Colombia provided details on quiet disagreements between Russia and its satellite nations as well as on "Russia's prejudice toward the Latin American countries." Spanish decrypts indicated that their diplomats in San Francisco were warned to oppose a number of Russian moves: "Red maneuver . . . must be stopped at once," said one. A Czechoslovakian message indicated that nation's opposition to the admission of Argentina to the UN. From the very moment of its birth, the United Nations was a microcosm of East-West spying. Just as with the founding conference, the United States pushed hard to locate the organization on American soil, largely to accommodate the eavesdroppers and codebreakers of NSA and its predecessors.
James Bamford (Body of Secrets: Anatomy of the Ultra-Secret National Security Agency from the Cold War Through the Dawn of a New Century)
In North Korea, the state built an education system to inculcate propaganda, but was unable to prevent famine. In colonial Latin America, the state focused on coercing indigenous peoples. In neither type of society was there a level playing field or an unbiased legal system. In North Korea, the legal system is an arm of the ruling Communist Party, and in Latin America it was a tool of discrimination against the mass of people. We call such institutions, which have opposite properties to those we call inclusive, extractive economic institutions—extractive because such institutions are designed to extract incomes and wealth from one subset of society to benefit a different subset.
Daron Acemoğlu (Why Nations Fail: The Origins of Power, Prosperity and Poverty)
Time: 0529:45. The firing circuit closed; the X-unit discharged; the detonators at thirty-two detonation points simultaneously fired; they ignited the outer lens shells of Composition B; the detonation waves separately bulged, encountered inclusions of Baratol, slowed, curved, turned inside out, merged to a common inward-driving sphere; the spherical detonation wave crossed into the second shell of solid fast Composition B and accelerated; hit the wall of dense uranium tamper and became a shock wave and squeezed, liquefying, moving through; hit the nickel plating of the plutonium core and squeezed, the small sphere shrinking, collapsing into itself, becoming an eyeball; the shock wave reaching the tiny initiator at the center and swirling through its designed irregularities to mix its beryllium and polonium; polonium alphas kicking neutrons free from scant atoms of beryllium: one, two, seven, nine, hardly more neutrons drilling into the surrounding plutonium to start the chain reaction.
Richard Rhodes (Making of the Atomic Bomb)
Urban planning is a scientific, aesthetic and orderly disposition of Land, Resources, Facilities and Services with a view of securing the Physical, Economic and Social Efficiency, Health and well-being of Urban Communities. As over the years the urban population of India has been increasing rapidly, this fast tread urbanization is pressurizing the existing infrastructure leading to a competition over scare resources in the cities. The objective of our organization is to develop effective ideas and inventions so that we could integrate in the development of competitive, compact, sustainable, inclusive and resilient cities in terms of land-use, environment, transportation and services to improve physical, social and economic environment of the cities. Focus Areas:- Built Environment Utilities Public Realm Urban planning and Redevelopment Urban Transport and Mobility Smart City AMRUT Solid Waste Management Master Plans Community Based Planning Architecture and Urban Design Institutional Capacity Building Geographic Information System Riverfront Development Local Area Planning ICT
Citiyano De Solutions Pvt. Ltd.
meta-analyses of the same data can come to different conclusions depending on their design and inclusion criteria, so bias among the designers of the meta-analysis is highly important but often overlooked.
Elisabeth Askin (The Health Care Handbook: A Clear and Concise Guide to the United States Health Care System)
In one point alone the heresies seem universally to have agreed,—in hatred to the Church. This might at that time be considered one of her surest and most obvious Notes. She was that body of which all sects, however divided among themselves, spoke ill; according to the prophecy, "If they have called the Master of the house Beelzebub, how much more them of His household." They disliked and they feared her; they did their charged matter to them, although they hold different doctrines, so long as they conspire together in their siege against the one thing, Truth." And even though active co-operation was impracticable, at least hard words cost nothing, and could express that common hatred at all seasons. Accordingly, by Montanists, Catholics were called "the carnal;" by Novatians, "the apostates;" by Valentinians, "the worldly;" by Manichees, "the simple;" by Aërians, "the ancient;" by Apollinarians, "the man-worshippers;" by Origenists, "the flesh-lovers," and "the slimy;" by the Nestorians, "Egyptians;" by Monophysites, the "Chalcedonians:" by Donatists, "the traitors," and "the sinners," and "servants of Antichrist;" and St. Peter's chair, "the seat of pestilence;" and by the Luciferians, the Church was called "a brothel," "the devil's harlot," and "synagogue of Satan:" so that it might be called a Note of the Church, as I have said, for the use of the most busy and the most ignorant, that she was on one side and all other bodies on the other. There was one title of the Church of a very different nature from those which have been enumerated,—a title of honour, which all men agreed to give her,—and one which furnished a still more simple direction than such epithets of abuse to aid the busy and the ignorant in finding her, and which was used by the Fathers for that purpose. It was one which the sects could neither claim for themselves, nor hinder being enjoyed by its rightful owner, though, since it was the characteristic designation of the Church in the Creed, it seemed to surrender the whole controversy between the two parties engaged in it. Balaam could not keep from blessing the ancient people of God; and the whole world, heresies inclusive, were irresistibly constrained to call God's second election by its prophetical title of the "Catholic" Church.
John Henry Newman (An Essay On the Development of Christian Doctrine)
Stronger constraints can push designers and engineers to innovate.
Kat Holmes (Mismatch: How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life))
less white” means to be “less arrogant, less certain, less defensive, less ignorant, and more humble”—and claiming that this discriminatory content was designed to enhance “inclusion.
Ben Shapiro (The Authoritarian Moment: How the Left Weaponized America's Institutions Against Dissent)
No one. No Hunkies, no Spicks. No niggers and no Hoosiers. No Christ-killer no Christ-worshipers. No junkies and no torpedoes. Announcement and pronouncements were made by the front office and were rejected by the very minorities they were designed to aid.
John Resko (Reprieve: The Testament of John Resko)
In the same way, we must expect that designations for various groups will turn over regularly: the linguist and psychologist Steven Pinker has perfectly titled this “the euphemism treadmill.” Long ago, crippled was thought a humane way to describe a person—it had the ring, roughly, that hindered would today. However, once it became associated with the kind of ridicule tragically common among members of our species, handicapped was thought to be a kinder term—less loaded, it sounded like a title rather than a slur. But while words change, people often don’t—naturally, after a while, handicapped seemed as smudged by realities as crippled had. Hence: disabled, which is now getting old, as in having taken on many of the same negative associations as crippled and handicapped. Of late, some prefer differently abled, which is fine in itself. Yet all should know that in roughly a generation’s time, even that term will carry the very associations it is designed to rise above, just as special needs now does. Note the effort now required to imagine how objective and inclusive even special needs was fashioned to be.
John McWhorter (Words on the Move: Why English Won't - and Can't - Sit Still (Like, Literally))
Ka method is designed to habilitate the ethnic entrepreneur and the entrepreneur in the informal economy to better fight, and not just failing to cope with emergencies, in a globalized economy. It draws its essence from the traditional forms of expression related to animism. Economic actors can thus learn from their own spirituality to develop strategies, tactics, and actions to run their business.
Arnaud Segla (Introduction to the Ka Method)
And yet in the face of decades of evidence that the generic masculine is anything but clear, official language policy in many countries continues to insist that it is purely a formality whose use must continue for the sake of . . . clarity. As recently as 2017, the Académie française, France’s ultimate authority on the French language, was thundering against ‘the aberration of “inclusive writing”’, claiming that ‘the French language finds itself in mortal danger’ from workarounds for the generic masculine. Other countries including Spain27 and Israel28 have faced similar rows. Because English is not a grammatically gendered language, the generic masculine is fairly restricted in modern usage. Terms like ‘doctor’ and ‘poet’ used to be generic masculine (with specifically female doctors and poets referred to – usually derisively – as poetesses and doctoresses), but are now considered gender neutral. But while the formal use of the generic masculine only really clings on in the writings of pedants who still insist on using ‘he’ to mean ‘he or she’, it has made something of a comeback in the informal usage of Americanisms such as ‘dude’ and ‘guys’, and, in the UK, ‘lads’ as supposedly gender-neutral terms.
Caroline Criado Pérez (Invisible Women: Data Bias in a World Designed for Men)
As Kat Holmes said, “Design is much more likely to be the source of exclusion than inclusion.
Reginé Gilbert (Inclusive Design for a Digital World: Designing with Accessibility in Mind (Design Thinking))
This isn’t necessarily the fault of the cast of shows like Sister Wives or Polyamory: Married and Dating. The producers of these kinds of shows bear some level of responsibility for putting sensationalism ahead of realism for ratings. Although I’m sure that’s the exact parameters of their job. Just like the intentionality of a reality show designed as a ratings grab, if you want to create inclusive representation you have to make it part of your purpose.
Kevin A. Patterson (Love's Not Color Blind: Race and Representation in Polyamorous and Other Alternative Communities)
The inclusion of the meaning "adherent" at the time of Christ and the early church made mathetes a convenient term to designate the followers of Jesus, because it didn't emphasize learning or being a pupil but adherence to a great master. So a "disciple" of Jesus, designated by the Greek term mathetes, was a person who adhered to his master, and the master himself determined how the disciple followed' Of course, that leads us to Jesus' call to all who were interested: "If anyone would come after me, he must deny himself and take up his cross daily and follow me" (Luke 9:23). Five hundred years before Jesus was born, a disciple was one who committed his all to follow a master teacher. The meaning remained the same until the time of Jesus, providing our first major clue about what Jesus meant when he told his disciples to "make disciples.
Bill Hull (The Complete Book of Discipleship: On Being and Making Followers of Christ)
in Why Nations Fail, Daron Acemoglu and James Robinson emphasize the importance of legal institutions (and other state institutions) that are “inclusive” through rights and incentives equally available to all people rather than “extractive” (that is, designed to extract resources from the many for the few) if countries are to experience sustained economic growth.15
Gary A. Haugen (The Locust Effect: Why the End of Poverty Requires the End of Violence)
Digital management is responsible for designing, enabling, and enforcing a collaborative, innovative, intelligent, inspiring and inclusive working environment.
Pearl Zhu (12 CIO Personas: The Digital CIO's Situational Leadership Practices)
A longstanding tradition in action games, and many other genres as well, calls for the inclusion of a boss to defeat at the end of the level: a particularly difficult challenge. Victory, and the end of the level, reward the player for defeating the boss, and this sometimes includes a cache of resources or treasure as well.
Ernest Adams (Fundamentals of Game Design (Game Design and Development Series))
In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.
Maggie Macnab (Design by Nature: Using Universal Forms and Principles in Design)
We feel the war’s greatness because we feel its presence. This feeling is heightened still further through Thucydides’ inclusion of political speeches, in direct discourse, by the participants themselves. [...] These speeches indeed make the war seem present to us. But, still more importantly, they speak to our own moral and political concerns, and they call upon us to respond to the war, as the antagonists themselves did, in their light. The order of the accompanying narrative, and its choice of emphases, are also designed to appeal to these concerns. And it is primarily in this way, by fostering our own moral and political concerns, that Thucydides makes us receptive to his claim for the war’s greatness and its universal significance.
Leo Strauss (History of Political Philosophy)
Brian Chesky sends to all Airbnb employees is a powerful one. “You have to continue to repeat things” Brian told our class at Stanford. “Culture is about repeating, over and over again, the things that really matter for your company.” Airbnb reinforces these verbal messages with visual impact as well. Brian hired an artist from Pixar to create a storyboard of the entire experience of an Airbnb guest, from start to finish, emphasizing the customer-centered design thinking that is a hallmark of its culture. Even Airbnb conference rooms tell a story; each one is a replica of a room that’s available for rent on the service. Every time Airbnb team members hold a meeting in one of those rooms, they are reminded of how guests feel when they stay there. At Amazon, Jeff Bezos famously bans PowerPoint decks and insists on written memos, which are read in silence at the beginning of each meeting. This memo policy is one of the ways that Amazon encourages a culture of truth telling. Memos have to be specific and comprehensive, and those who read the memos have to respond in kind rather than simply sit through some broad bullet points on a PowerPoint deck and nod vague agreement. Bezos believes that memos encourage smarter questions and deeper thinking. Plus, because they’re self-contained (rather than requiring a person to present a deck), they are more easily distributed and consumed by a wider population within Amazon. The late Steve Jobs used architecture as a core part of his deliberate communications strategy at Pixar. He designed Pixar headquarters so that the front doors, main stairs, main theater, and screening rooms all led to the atrium, which contained the café and mailboxes, ensuring that employees from all departments and specialties would see people from other groups on a regular basis, thus reinforcing Pixar’s collaborative, inclusive culture.
Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
The seating arrangements and place cards were designed for the convenience of the leaders, including me. Sincerely believing that we were in an inclusive meeting, we saw nothing amiss because we didn’t feel excluded. Those not sitting at the center of the table, meanwhile, saw quite clearly how it established a pecking order but presumed that we—­the leaders—­had intended that outcome. Who were they, then, to complain?
Ed Catmull (Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration)
Over time, I decided many different data sets merited inclusion: sports team and stadium names, city names, product names, chat slang, abbreviations, and more. The autocorrection dictionary was less an academic linguistics exercise and more a catalog of contemporary life. My Purple colleagues wanted to type the words that came up in their typical day, in their typical speech, and in their typical texting taunts of friends while watching ballgames on TV:
Ken Kocienda (Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs)
PACE stands for Program of All-inclusive Care for the Elderly. St. Pauls PACE is a managed care health plan exclusively for seniors. Every staff member from our drivers to nurses and doctors, specialize in senior care. You could say we are senior care experts! PACE is specifically designed for seniors 55 years and older who have chronic medical conditions and are struggling to live at home independently. St. Paul's PACE is located in San Diego, Chula Vista and El Cajon.
St. Paul's PACE San Diego
An exclusion habit is the belief that whoever starts the game also sets the rules of the game. We think we don’t have power to change a game, so we abdicate our accountability. We keep repeating the same behaviors, over and over.
Kat Holmes (Mismatch: How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life))
The left’s attempt to punish, humiliate, and ostracize its opponents is particularly apparent in universities. Students at the Savannah College of Art and Design began a petition demanding the removal of the name of Savannah native Justice Clarence Thomas from one of the campus buildings, preposterously claiming he is “anti-woman.”66 Across the pond, Cambridge University rescinded its invitation for a visiting fellowship from Professor Jordan Peterson after students protested Peterson’s skepticism of white privilege and global warming, among various heresies.67 Laughably, they say Peterson isn’t welcome on their campus because they promote an “inclusive environment.” Only leftists could speak such Orwellian pap with a straight face. As the Spectator’s Toby Young observed, inclusiveness means an environment where “everyone looks different but thinks exactly the same.”68 Indeed, how can liberal academics think they are training young minds to think for themselves when they censor ideas not in lockstep with their own?
David Limbaugh (Guilty By Reason of Insanity: Why The Democrats Must Not Win)
Throughout this book I will refer to both sex and gender. By 'sex', I mean the biological characteristics that determine whether an individual is male or female , XX and XY. By 'gender', I mean the social meanings we impose upon those biological facts. The way women are treated because they are perceived to be female. One is man-made, but both are real and both have significant consequences for women as they navigate this world constructed on male data. But although I talk about both sex and gender throughout, I use 'Gender Data Gap' as an overarching term. Because sex is not the reason women are excluded from data - gender is
Caroline Criado Pérez (Invisible Women: Data Bias in a World Designed for Men)
the new world will be one where bottom-up, network-designed companies and countries will trump the old top-down hierarchies that have dominated since the Industrial Revolution. My motto is: Every customer a market, every employee a business. There is no way to make America great again by returning to the rote assembly-line jobs of the past. In the not too distant future, we’ll enjoy decentralized and instant access to information technologies that allow a more egalitarian, democratic, inclusive, and productive economy and culture. Ironically, it’ll be the complete opposite of how this revolution started, with its nationalistic and racist policies aimed at protecting against the extremes of globalization
Harry S. Dent (Zero Hour: Turn the Greatest Political and Financial Upheaval in Modern History to Your Advantage)
Clare Castillejo, the specialist in governance and rights in fragile states, points out that 'women frequently bring issues to the peace-building agenda that male elites tend to overlook,' such as the inclusivity and accessibility of processes and institutions and the importance of local and informal spheres.
Caroline Criado Pérez (Invisible Women: Data Bias in a World Designed for Men)
Why were we blind to this? Because the seating arrangements and place cards were designed for the convenience of the leaders, including me. Sincerely believing that we were in an inclusive meeting, we saw nothing amiss because we didn’t feel excluded. Those not sitting at the center of the table, meanwhile, saw quite clearly how it established a pecking order but presumed that we—the leaders—had intended that outcome. Who were they, then, to complain?
Ed Catmull (Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration)
Hamilton's original contribution was to realize that indirect fitness effects impact upon the purpose of adaptation. The basic condition for natural selection to favor any trait is that the individuals who carry genes for this trait are, on average, fitter than those who do not. However, the adaptations that subsequently evolve are not designed for maximizing the individual's personal fitness, but rather her inclusive fitness, i.e., the sum of all the fitness effects that she has on all of her genetic relatives, each increment or decrement being weighted by the corresponding coefficient of genetic relatedness (Hamilton 1964). In other words, the adaptive agent remains the same as in the traditional Darwinian view (i.e., the individual organism), but the adaptive agenda is changed. This idea has subsequently been formalized by Grafen (2006), who has shown the mathematical connection between the dynamics of natural selection and an optimization program in whih the individual strives to maximize her inclusive fitness, for a wide class of models, including those that allow for social interaction between relatives. Grafen A. 2006. Optimization of inclusive fitness. J Theor Biol 238: 541-563. Hamilton WD. 1964. The genetical evolution of social behaviour I & II. J Theor Biol 7: 1-52.
Andy Gardner (From Groups to Individuals: Evolution and Emerging Individuality)
The creation of a "designated" ticket also made it possible for the president to run not as an individual but as a member of a team chosen for geographical spread and numerical inclusiveness. This can be seen as helping build national unity, but it undercut states' rights, as the small states argued in the debate over the amendment. (Delaware refused to ratify the amendment on just those grounds.) Even the reduction of the chances for a tie vote in the Electoral College took power away from the small states, since they had an equal vote in cases of a tie.
Garry Wills (Negro President: Jefferson and the Slave Power)
[T]he education system in America is designed to keep wealth and resources for the privileged and to keep the poor and the crushed folks at the bottom, with rare exceptions usually amplified and promoted for PR purposes. If education’s primary purpose is to save people through knowledge and social mobility, then the millions of Americans, including many Black people, who don’t have access to good education as do the rich and privileged children getting prepped up early on for ivy league schools, is a clear indication that the American education is a huge failure.
Louis Yako
We’re told that a time is coming when God will restore everything. This is an inclusive promise. It encompasses far more than God merely restoring disembodied people to fellowship in a spirit realm. (Because living in a spirit realm is not what humans were made for and once enjoyed, it would not qualify as “restoring.”) It is God restoring mankind to what we once were, what he designed us to be—fully embodied, righteous beings. And restoring the entire physical universe to what it once was.
Randy Alcorn (Heaven)
The objectives that retail advertisers design to communicate their brand to the target market are slightly different from consumer advertising objectives. It is primarily inclusive of establishing brand awareness about the retail outlet amongst the general public. Once the awareness has been established, the creation of understanding of store products and services becomes the second most important objective.    Next in line is the art of convincing consumers about the ability of the retail outlet to meet their respective product / service needs. While designing these objectives, the objective that should drive all these previously mentioned goals is the objective of prompting out a buying behavior from the target market. Lastly, the retail advertiser should also strive to establish customer loyalty for the retail brand that would lead to further visits and hence greater business.
Prashant Faldu (Retail Advertising: Discover the Secrets to Sales Promotion Success!)
During the process of redesigning the NPR News mobile app, senior designer Libby Bawcombe wanted to know how to make design decisions that were more inclusive to a diverse audience, and more compassionate to that audience’s needs. So she led a session to identify stress cases for news consumers, and used the information she gathered to guide the team’s design decisions. The result was dozens of stress cases around many different scenarios, such as: • A person feeling anxious because a family member is in the location where breaking news is occurring • An English language learner who is struggling to understand a critical news alert • A worker who can only access news from their phone while on a break from work • A person who feels upset because a story triggered their memory of a traumatic event13 None of these scenarios are what we think of as “average.” Yet each of these is entirely normal: they’re scenarios and feelings that are perfectly understandable, and that any of us could find ourselves experiencing. That’s not to say NPR plans to customize its design for every single situation. Instead, says Bawcombe, it’s an exercise in seeing the problem space differently: Identifying stress cases helps us see the spectrum of varied and imperfect ways humans encounter our products, especially taking into consideration moments of stress, anxiety and urgency. Stress cases help us design for real user journeys that fall outside of our ideal circumstances and assumptions.14 Putting this new lens on the product helped the design team see all kinds of decisions differently.
Sara Wachter-Boettcher (Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech)
Team Leader’s Checklist Learn: Strengthen the team both cognitively and affectively. Design well: Set distinct goals with defined and varied tasks for team members. Build identity: Share experience and strengthen camaraderie to create a set of norms and values. Dynamic: As the market changes, evolve the team’s expectations and tasks. Diverse and inclusive: Optimize variety in the members’ backgrounds and experiences, and engage all in the team’s work and achievements. Size right: Not too large, not too small. Set compelling direction, strong structure, supportive context, and shared mindset. Create a team agenda, inner scaffolding, outer backing, and aligned thinking for members to row together in the right direction.
Michael Useem (The Leader's Checklist)
Dropout Scientist (The Sonnet) I am a scientist who doesn't have a degree, I am a poet who has no control over words. I am a philosopher who has no intellect whatsoever, I am a monk with no idea, what it means to be religious. If I am being honest, I have no clue what I am, And I know quite well that you do not know either. But believe you me my friend, one day in sheer awe, Your descendants will come up with the rightful answer. In my 30 years of life, I've traveled quite a distance, Which will take the world at least a millennium to cover. That's why archaic designations fall short to define life, No designation is qualified to define a being beyond border. My faith is humanity, my reason is humanity, my love is humanity. I am but a glimpse of the future, without coldness and rigidity.
Abhijit Naskar (Amantes Assemble: 100 Sonnets of Servant Sultans)
But norms serve a different function for people who are higher and lower in conscientiousness. For more conscientious people, norms distinguish members of one’s own group from members of other groups, helping to keep insiders safe by keeping outsiders out. For people who are low in conscientiousness, by contrast, norms are designed in part to protect outsiders, to be more inclusive than exclusive.
Marc Hetherington (Prius or Pickup?: How the Answers to Four Simple Questions Explain America's Great Divide)