Inbound Marketing Quotes

Tweet others the way you want to be tweeted.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

The first method is to think across the traditional boundaries of your marketplace to alternatives, not just competitors.

What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub

If you don’t show it, it doesn’t exist. Saying “We have great customer service” is likely said by everyone else in your industry. And if everyone is saying it, you can be assured it means nothing to the consumer—that is, until you show it.

Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

PR people excel at content. PR people such at measurement.

Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future.

What sets Inbound PR apart from traditional PR is the ability to measure results.

Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era.

Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content).

The biggest benefit of the Inbound PR model is that you use pull rather than push.

With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.

Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships.

Inbound PR enables you to measure the real ROI of your efforts.

Inbound PR is about educating people and helping them make decisions.

Inbound PR is about being human-centered with content that is relevant, remarkable, and created for a specific audience and its needs.

And while seeking out the opinions and perspectives of people like ourselves may lead to a more personal and familiar buying experience, what’s even more amazing is the impact those trusted sources have on conversion rates. B2B sales cycle data from Salesforce demonstrates that, when it comes to lead conversion, the interest that originates from customer and employee referrals converts to deals at rates fifty times higher than email campaigns!9 Furthermore, data from marketing automation giant Marketo indicates that leads originating from referrals convert to opportunities at rates of four times the average, and similar to the next three highest-converting lead sources combined (those being partner, inbound, and marketing-generated).10 My personal experience over the years greatly corroborates these statistics. For example, when I started my own sales practice, Cerebral Selling, I needed to have a logo designed. Around the same time, my friend had recently had a nice logo designed for his business. I asked him who he used, he told me, and I just did the same. No further research or investigation required. A short time later, I wanted to head out of town with my wife for an overnight trip to the beautiful Niagara wine region of Ontario to celebrate our anniversary. I didn’t know where to stay or which restaurant to go to, so instead of sifting through pages of online content and reviews, I asked a friend who runs a vineyard in the region. When he gave me his recommendations, I simply booked the places he told me. No questions asked. Were there better places to stay and eat? Potentially. Were there other creative design shops that could have generated equally if not more spectacular logos? More than likely. Do I care? Absolutely not! I love my logo and had a great anniversary outing, and feel secure in my decisions around both because of the feeling I received by selecting recommendations from people I trust. Both experiences are perfect examples of the prescriptive-led sales cycle we spoke about in chapter 2. This means that when it comes to your selling motion, one of the most unobtrusive, empathetic, and authentic ways to convert prospective buyers is simply to surround them with like-minded customers who love you.

Marketing for “Lead Generation” and “Lead Development” Market development rep (MDR) doing research and responding to inbound leads Sales development rep (SDR) generating leads via outbound prospecting techniques Account executive (AE) getting initial customer commitment Onboarder (ONB) to guide the customer to first value sits with a sales engineer Customer success manager (CSM) orchestrating the customer’s ongoing experience Account manager (AM) helping the customer grow the business When executed well, job specialization can increase sales velocity and improve effectiveness. Organizations need to ensure that specialization is paired with a well-defined, cross-functional process and job training for each role. Without a well-defined process, customers and win rates will suffer from poor handoffs between functions. We have seen it again and again: Without a well-defined onboarding and coaching program, the reps will fail.

Editor’s introduction: Welcome our guide on guest blogging in seo. That’s right, send it a spot on profcontent from our friend alex. Alex breaks down everything beginners need to know to start blogging on the web. Take that, Alex. What is good blogging? Guest blogging- also referred to as blogging – is the need to contribute to another person’s blog to build relevant exposure, leads and links. Link are a primary ranking factor in goggle, and seo offer a strong chance of getting a link back from another website, among other marketing considerations in guest blogging. Guest blogging build a relationship with the blogger hosting your post, connects with the blogger hosting your post, connects with their audience for additional exposure, and helps you build authority among that audience. The premise is simple: you write a blog article tailored to the needs of a particular blogger and get a backlink in return, What Is Guest Blogging in SEO? A Guide for usually below the article in what’s called an author box. Blogger are inserted in publishing high- quality content on their blogs that they can use to attract new readers as well as share with their exiting audience. This makes guest blogging a win-win solution for both website owners who want to rank higher in search engines (and need link to do so) and bloggers who want to drive more readers to their blog. Interested in attracting more readers their blog. Is guest blogging good for bloggers? The short answer is yes again. As extensive as the blogger is shrewdness and eager to spend time sifting through and excision posts from outside bases, guest blogging can be a great source of valuable content for the blogger’s audience. An important portion of removal any external role is reviewing the links inside the content Take a look at this (or another) post a bout guest blogging and inbound marketing written by Neil Patel. Almost every paragraph has an external link. You get, Neil knows that links add price to a post by if more material and additional incomes. Be like Neil. To be on the benign side, examine guest posts for superiority and make sure you only link to superiority websites that add price to the mesh. To type sure the websites you’re involving to are immobile available, aren’t recurring 404s, or readdressing to dissimilar content. 1.find list of top blogs. The first step of prospects is pretty obvious: type a phrase like “ top [ industry specific] blogs list” into goggle and review the results. Opinion all the blogs registered one by one on each sheet in the search fallouts. Most likely you find great blogs this way, but only a few of them can accept guest articles from contributors. 2. Advanced search with search strings: Google has many hunt strings to help you find exact happy on the web, which you can syndicate into search If you are novel to this, you can learn extra here or here. If you search for [“keyword” and “write for us”], your results will look like the image under. 3. Shadow people or businesses who actively visitor blog. One of the best ways to find great guest blogging opportunities is to find other people who consistently contribute quality guest posts to industry- related websites. Most people and companies share their posts through social media profiles. Once I ran across a twitter profile that was basically sharing their guest posts, so I pretty much grew my list in no time. Stab this search thread to find sites anywhere a precise person or business published a guest post: “individual name “or” corporation name” “guest column”.

When hiring new marketers, use the DARC criteria: Digital Citizen, Analytical, web Reach, and Content creation.

There are two ways to create a winning strategy in an era where remarkable ideas spread virally

The second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do

If you need further help redefining your value proposition, we recommend you read the first few chapters of Blue Ocean Strategy by W. Chan Kim

Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute.

What is the most important goal the company needs to achieve? Customer count? Profitability? Customer success? Market share? New product distribution? New market penetration?” Then ask yourself, “How can the sales compensation plan be aligned with this goal?” Do not underestimate the power of the compensation plan. You

If you have your target keywords in the URL itself, you'll have a higher chance of getting anchor text with those keywords when people link to your page.

Your focus should include creating communities outside of your site for people to connect with you, your products, and others within the community. Ultimately, this “outside” focus will drive people back to your site.

you've got to unlearn what you have learned.

What types of information and tools can you put on your site that will pull in more people from your market?

Before you begin making the changes we outline in the remainder of this book, take some time to measure where you currently stand in order to track your progress and results as you implement changes.

what other types of information, other than product specs, would be useful to your marketplace?

Picking the Perfect Keywords

Nothing is more powerful than an idea whose time has come. —Victor Hugo

Demian Farnworth offers this definition: “Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”2

Begin by asking questions. What are the sacred-cow rules in your industry that should be rethought?

Everett Wilkinson in Florida oversees all inbound and outbound marketing efforts, including content creation, SEO, social media management, brand management, business development, and direct mail, in his current position. Focused on the results that matter most to his customers, Everett works tirelessly to improve marketing communications, gain a deeper knowledge of his clientele, make the most of current business prospects, and increase profitability in both the short and long term.

As a Marketer (specifically a Digital Marketer) your job is not to prove the operational or fulfillment side of your company wrong by providing so much activity it proves fundamental flaws in the systems, but rather to ensure the activity you are creating is educated, nurtured and that the internal operational systems are in place to support the operational side of your organization so that it can quickly pivot and learn from the data your activity creates. A marketer has to be able to market externally, but also systematically utilize that data to change strategies when and if needed internally. How and what to do with the activity's data is a responsibility that falls with production\fulfillment AND marketing\sales. "I brought you 1,000 inbound leads it's not my fault we couldn't fulfill them" is no longer acceptable.

Buyer personas are semifictional representations of your ideal customer based on quantitative and qualitative analysis.

Putting It into Action Write down every question you’ve ever received from a prospect or customer who was asking you to compare two or more things. This could include products, brands, methods, companies, and other subjects. It could also include your products and services or ones you don’t even sell. The key, though, is that you consider the many comparison-based questions that potential buyers and customers are asking (and searching) in your industry right now. Once you’ve made this list, address these questions honestly and transparently throughout your digital marketing efforts—be it with blog posts, videos, buying guides, webinars, and so on.

Yeah, but Marcus, aren’t you afraid you’ve now introduced them to the competition?” If you’re thinking this, let’s be clear about something: If someone wants to know who your competitors are, roughly, how long will it take them to figure it out? Seconds, if they’re slow! The reality is this: Consumer ignorance is no longer a viable sales and marketing strategy.

The ideal ratio, from the customer’s point of view, is 5 to 1 or better. In other words, you should refer to the customer five times more than you refer to you and your company.

They push phone prospecting, e-mail prospecting, social selling, trade shows, referrals, networking, or inbound marketing as the one true way while disparaging all other forms—usually by labeling the forms they don't like “cold calling” to create the ultimate turnoff. “Do it my way,” they'll tell you, “and you'll get unlimited qualified leads. All for only $999!

When people don’t take the time to become well educated, they are most likely making their decision based solely on price, which generally means they’re not the best fit.

POOL SHOPPER: Hey Marcus, I’ve been checking out your site and I think I’d like to get a quote for a swimming pool. Can you come out to my house this Friday and give me a quote? ME: Of course, I would love to come out to your house this Friday and give you a quote. However, you’re getting ready to spend a lot of money on a swimming pool, and I know you don’t want to make any mistakes with a project of this magnitude. So, to ensure you don’t make any mistakes, we’re going to help you become well educated.

It’s a little bit long—about 30 pages—but I promise you, it will be well worth your time. Then I close by saying, “So Mr./Mrs. Jones, would you take the time to review this ebook before our appointment on Friday?” Having had this exact conversation with hundreds of swimming pool shoppers, I can tell you that 90 percent of the time, the simple response is, “Sure.” At this point in the conversation, I would respond by saying, “That’s great. Friday morning, I will give you a call just to confirm our appointment as well as make sure you took the time to do those two things.

Now back to Mr./Mrs. Jones’s reaction upon me telling them that if they don’t want to become a bit more educated, then they’re probably not the best fit for my business. Almost all prospects have responded in one of two ways: The first response sounds like this: “OK, Marcus, fine. I will read your ebook and watch your video.” And at that point I say, “Well, that’s wonderful! Friday morning, I will call you just to confirm you’ve done those things.” The second response sounds like this: “Forget you! I don’t need you to come out to my house and I don’t need you to sell me a swimming pool. I’ll go somewhere else!” When this happens, your response as a business should be one of gratitude, because you now know they’re clearly not a good fit.

Content—assuming it is honest and transparent—is the greatest sales tool in the world today.

Multiple recent studies have shown one specific eye-popping statistic: Today, on average, 70 percent of the buying decision is made before a prospect talks to the company. Yep, 70 percent.

content marketing” was simply the act of teaching and problem solving to earn buyer trust.

What is “They Ask, You Answer”? More than anything, it’s a business philosophy. It’s an approach to communication, company culture, and the way we sell as a business. It starts with an obsession: “What is my customer thinking?” And when I say “obsession,” I really mean that. It extends past “What are they thinking?” to “What are they searching, asking, feeling, and fearing?” Some companies think they understand these questions, but the fact is most do not.

Have a Brainstorming Session Brainstorm every question you’ve ever been asked by a prospect or customer. Focus on their fears, issues, concerns, and worries. State them on paper exactly as the buyer would ask (or search) them, not the way you (as the business) would state them. Once you’ve completed this list, you have the foundation for your entire digital marketing editorial calendar—be it articles, videos, podcasts, and so on—to put on your company website. Note: If you struggle coming up with these questions, there’s a frank reason why—you’ve lost touch with your ideal customer or client. If this is the case, it’s time to get with your sales team, customer service team, and everyone else, and relearn what your ideal customer wants to know to be able to make an informed buying decision.

Just as we did with used cars, take a moment to brainstorm every single reason (fear, worry, question, concern) as to why someone would not buy from your company. What would hold them back? What would keep them from clicking “buy,” swiping their credit card, or writing that big check? If you do this activity properly (especially if you do it with fellow employees), you should come up with ten to 20 reasons, if not more (sadly, a surprising number of businesses struggle with this one small task, all because they’ve lost touch with the most important part of their business: what the potential customer is thinking).

What I discovered was profound. Basically, there were five types of content subjects (or types of questions) that seemed to move the needle with readers more than anything else, ultimately rendering the greatest amount of traffic, conversions, leads, and sales. These five subjects were as follows: Pricing and costs Problems Versus and comparisons Reviews Best in class At the time, I didn’t realize that these five subjects weren’t at all specific to the swimming pool industry. Rather, these are the five main subjects consumers and businesses research the most whenever they’re getting ready to make a purchasing decision.

HubSpot is an inbound platform, which means they strictly advise against contacting people who have not opted in to hearing from you or given you some form of consent to email them—for example, having met them at a trade show or conference. You therefore should desist from purchasing lists of cold emailing contacts who have never heard from you. If this is an important part of your strategy, it is highly suggested to use another type of email platform to prevent you from compromising your HubSpot portal. Connecting your social media accounts Social media is a crucial channel for businesses to engage with potential and existing customers, but it can also be a time-consuming activity.

Important Note HubSpot is an inbound platform, which means they strictly advise against contacting people who have not opted in to hearing from you or given you some form of consent to email them—for example, having met them at a trade show or conference. You therefore should desist from purchasing lists of cold emailing contacts who have never heard from you. If this is an important part of your strategy, it is highly suggested to use another type of email platform to prevent you from compromising your HubSpot portal.

When someone subscribes to your list, they’ve opened a direct line of communication. Using the Five Awareness States, this direct line uniquely allows you to nurture and develop a subscriber across all stages of awareness. This is one of the great features unique to email marketing. Remember, email is the only communication channel on the internet that you completely control. No algorithm changes, no policy updates, no platform risk - and potentially fully automated. This is part of the reason terms such as “inbound” and “funnels” are almost synonymous with email. Just try progressing and tracking a potential customer’s Awareness State on a platform like Facebook or Instagram. It will be very difficult, if you’re able to pull it off at all.

Look at it like this: If your products and services start at $50,000, and that person has a true budget of $20,000, do you think he is magically going to come up with an extra $30,000 for your products and/ or services? In most cases, the answer is no. Instead of scaring the person, you’re going to educate him, which brings relief and saves time for all parties involved.

We should never let our personal opinions screw up smart business choices.

Strategic content/inbound marketing costs 62% less than traditional marketing & generates 3 times as many leads.

Once you’ve listed each of these fears or reasons for not buying, now comes the critical step: How many of these issues (fears, worries, concerns, questions, objections, and others) have already been addressed well (a few sentences don’t count) on your company website? How many have been addressed within your sales process?

Just as we did with used cars, take a moment to brainstorm every single reason (fear, worry, question, concern) as to why someone would not buy from your company. What would hold them back? What would keep them from clicking “buy,” swiping their credit card, or writing that big check?

But the most engaging part of the planning process should be having people figure out how they’ll achieve their OKRs. OKRs have to be aggressive enough so that people don’t quite know how to reach them at the start of the journey. Even if they have an idea of what they should do, there must be a chance of the OKR not being hit. For example, let’s say your company needs to grow 25% in revenues in a given quarter. How the company will hit that goal is going to be a matter of great thinking and creativity. The journey starts with analyzing the data to understand pockets of opportunity. Where can the sales process be improved? Where is there breakage in the sales process? Where are the low hanging fruits? Let’s say this analysis shows that salespeople have too few leads and therefore need more leads to work on. You then calculate that at your recent-past conversion rates, you’d need to grow leads by 100% in order to grow sales by 25%. That’s the first hypothesis. So you unfold a “grow the number of leads” Objective to marketing and a Key Result of “generate 15,000 more inbound leads quarter-on-quarter.” Of course, there’s a chance that growing leads won’t result in more sales. Getting it right is good management and good thinking.

And, luckily many of the same principles of an inbound marketing strategy can also be applied to web design. A website designed for inbound is one that focuses on bringing interest to a small community of tightly identified people and integrates these main elements:

The purpose of business is to create and keep a customer. —Peter F. Drucker

You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

In God we trust; all others bring data. —Dr. W. Edwards Deming