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Greatness makes you a legend; being the best makes you an icon. If you want to be great, deliver the unexpected. If you want to be the best, deliver a miracle.

Funny how we do not realize the true value and legacy of a living icon until they suddenly pass away. Truth is, there are many living legends among us, we just do not stop and take time to notice their worth until it's too late.

If you want an average, successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths: 1) Become the best at one specific thing. 2) Become very good (top 25%) at two or more things. The

What is odd is not that so many of the iconic news photos of the past, including some of the best-remembered pictures from the Second World War, appear to have been staged. It is that we are surprised to learn they were staged and always disappointed.

This is the best thing you’re ever going to learn in SEAL training.’ We were excited to learn what it was, and he told us that when you’re a leader, people are going to mimic your behavior, at a minimum. . . . It’s a guarantee. So here’s the key piece of advice, this is all he said: ‘Calm is contagious.

If the best in the world are stretching their asses off in order to get strong, why aren’t you?

For those whose ganglia were formed pre-TV, the mimetic deployment of pop-culture icons seems at best an annoying tic and at worst a dangerous vapidity that compromises fiction's seriousness by dating it out of the Platonic Always, where it ought to reside.

9 likes Like Facebook_icon “Read this to yourself. Read it silently. Don't move your lips. Don't make a sound. Listen to yourself. Listen without hearing anything. What a wonderfully weird thing, huh? NOW MAKE THIS PART LOUD! SCREAM IT IN YOUR MIND! DROWN EVERYTHING OUT. Now, hear a whisper. A tiny whisper. Now, read this next line in your best crotchety- old man voice: "Hello there, sonny. Does your town have a post office?" Awesome! Who was that? Whose voice was that? It sure wasn't yours! How do you do that? How?! It must've been magic.

Then, unprompted, Henry says into the stretching stillness, “Return of the Jedi.” A beat. “What?” “To answer your question,” Henry says. “Yes, I do like Star Wars, and my favorite is Return of the Jedi.” “Oh,” Alex says. “Wow, you’re wrong.” Henry huffs out the tiniest, most poshly indignant puff of air. It smells minty. Alex resists the urge to throw another elbow. “How can I be wrong about my own favorite? It’s a personal truth.” “It’s a personal truth that is wrong and bad.” “Which do you prefer, then? Please show me the error of my ways.” “Okay, Empire.” Henry sniffs. “So dark, though.” “Yeah, which is what makes it good,” Alex says. “It’s the most thematically complex. It’s got the Han and Leia kiss in it, you meet Yoda, Han is at the top of his game, fucking Lando Calrissian, and the best twist in cinematic history. What does Jedi have? Fuckin’ Ewoks.” “Ewoks are iconic.” “Ewoks are stupid.” “But Endor.” “But Hoth. There’s a reason people always call the best, grittiest installment of a trilogy the Empire of the series.” “And I can appreciate that. But isn’t there something to be valued in a happy ending as well?” “Spoken like a true Prince Charming.” “I’m only saying, I like the resolution of Jedi. It ties everything up nicely. And the overall theme you’re intended to take away from the films is hope and love and … er, you know, all that. Which is what Jedi leaves you with a sense of most of all.

Although Wayne occupies a prominent place in the pantheon of evangelical heroes, he is but one of many rugged and even ruthless icons of masculinity that evangelicals imbued with religious significance. Like Wayne, the heroes who best embodied militant Christian masculinity were those unencumbered by traditional Christian virtues. In this way, militant masculinity linked religious and secular conservatism, helping to secure an alliance with profound political ramifications. For many evangelicals, these militant heroes would come to define not only Christian manhood but Christianity itself.

I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces. - Henry Ford

Law 6: When forced to compromise, ask for more. Law 7: If you can’t win, change the rules. Law 8: If you can’t change the rules, then ignore them. Law 11: “No” simply means begin again at one level higher. Law 13: When in doubt: THINK. Law 16: The faster you move, the slower time passes, the longer you live. Law 17: The best way to predict the future is to create it yourself. (adopted from Alan Kay) Law 19: You get what you incentivize. Law 22: The day before something is a breakthrough, it’s a crazy idea. Law 26: If you can’t measure it, you can’t improve it.

we end up spending (as Thoreau put it) “the best part of one’s life earning money in order to enjoy a questionable liberty during the least valuable part of it.” We’d love to drop all and explore the world outside, we tell ourselves, but the time never seems right. Thus, given an unlimited amount of choices, we make none. Settling into our lives, we get so obsessed with holding on to our domestic certainties that we forget why we desired them in the first place.

True Films On TrueFilms.com, Kevin has reviewed the best documentaries he’s seen over decades. The counterpart book series, True Films 3.0, contains the 200 documentaries he feels you should see before you die, and it is available as a PDF on kk.org. Three docs we both love are The King of Kong, Man on Wire, and A State of Mind.

We can’t afford to be complacent about God’s glory. The fact is that putting your Christian life on autopilot is the same thing as “walking in the flesh.” When we become unaware, when we take something so precious for granted, our prayers become tedious, witnessing becomes dry, jobs become lackluster, and relationships sag under the weight of selfishness. What’s worse, our communion with our Savior and best friend turns into a chore. The Lord Himself seems to lose vitality in our estimation; He becomes little more than a wooden icon in our hearts, a mere measuring rod for our behavior—someone who purchased our salvation once upon a time, someone in whom we believe in a general, distracted sort of way.

Branson has a few iconic water towers. But the best way to store a large volume of H2O is in a cloud, and I think floating architecture may be the way to go in the future.

This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed.

Raphael, Saint George and the Dragon, 1504-06 It’s hard to talk about what you believe while you are believing it. Fervor reduces thought to shorthand and all we get is an icon. Give a man a weapon and you have a warrior. Put him on a horse and you have a hero. The weapon is a tool. The horse is a metaphor. Raphael painted this twice—white horse facing east against the greens, white horse facing west against the yellows. The maiden flees or prays, depending. A basic dragon, the kind you’d expect from the Renaissance. Evidence of evil but not proof. There’s a companion piece as well: Saint Michael. Paint angels, it’s easier: you don’t need the horse. Michael stands on Satan’s throat, vanquishing, while everything brown burns red. All these things happened. Allegedly. When you paint an evil thing, do you invoke it or take away its power? This has nothing to do with faith but is still a good question. Raphael was trying to say something about spirituality. This could be the definition of painting. The best part of spirituality is reverence. There are other parts. Some people like to hear the sound of their own voice. If you don’t believe in the world it would be stupid to paint it. If you don’t believe in God, who are you talking to?

To use a more accurate car metaphor, the Honda Civic, like the pit bull, is small in size, fairly generic in appearance, inexpensive, and easy to acquire. These four characteristics make it one of the best-selling cars of all time. For those exact same reasons, the Civic is also the leading car bought, sold, and modified for purposes of street drag racing, a highly dangerous and illegal practice that kills approximately one hundred Americans every year (three times as many as are killed by all types of dogs combined). Yet no legislator has ever proposed a ban on the Honda Civic in order to correct errant human behavior by a small number of people. If

We are taught to believe that having deep passions is foolish at best and dangerous at worst. We live in a cultural moment that is suspicious of ardent desires and strong commitments, propagating the idea that few things in life matter, that we have outlived ideals and ethical principles, and that comprehensive cultural change is impossible. Many of us have adopted the view that because we cannot remedy the enormous inequalities of the social world, we should not even bother to try. We have resigned ourselves to the idea that in the long haul nothing we do has any real impact and that caring too much is consequently a waste of our energies. By the same token, our (postmodern and sophisticated) recognition that meaning is inherently relative at times causes us to stop looking for meaning altogether. Though we are surrounded by a multitude of objects, artifacts, cultural icons, and shimmering images, few of these items manage to affect us on a deep level. In some ways, we are increasingly reconciled to the idea that the best we can do is to avoid the more crushing disillusionments of life–that the less we invest ourselves, the more inoculated we are against the misfortunes of the world.

During my first few months of Facebooking, I discovered that my page had fostered a collective nostalgia for specific cultural icons. These started, unsurprisingly, within the realm of science fiction and fantasy. They commonly included a pointy-eared Vulcan from a certain groundbreaking 1960s television show. Just as often, though, I found myself sharing images of a diminutive, ancient, green and disarmingly wise Jedi Master who speaks in flip-side down English. Or, if feeling more sinister, I’d post pictures of his black-cloaked, dark-sided, heavy-breathing nemesis. As an aside, I initially received from Star Trek fans considerable “push-back,” or at least many raised Spock brows, when I began sharing images of Yoda and Darth Vader. To the purists, this bordered on sacrilege.. But as I like to remind fans, I was the only actor to work within both franchises, having also voiced the part of Lok Durd from the animated show Star Wars: The Clone Wars. It was the virality of these early posts, shared by thousands of fans without any prodding from me, that got me thinking. Why do we love Spock, Yoda and Darth Vader so much? And what is it about characters like these that causes fans to click “like” and “share” so readily? One thing was clear: Cultural icons help people define who they are today because they shaped who they were as children. We all “like” Yoda because we all loved The Empire Strikes Back, probably watched it many times, and can recite our favorite lines. Indeed, we all can quote Yoda, and we all have tried out our best impression of him. When someone posts a meme of Yoda, many immediately share it, not just because they think it is funny (though it usually is — it’s hard to go wrong with the Master), but because it says something about the sharer. It’s shorthand for saying, “This little guy made a huge impact on me, not sure what it is, but for certain a huge impact. Did it make one on you, too? I’m clicking ‘share’ to affirm something you may not know about me. I ‘like’ Yoda.” And isn’t that what sharing on Facebook is all about? It’s not simply that the sharer wants you to snortle or “LOL” as it were. That’s part of it, but not the core. At its core is a statement about one’s belief system, one that includes the wisdom of Yoda. Other eminently shareable icons included beloved Tolkien characters, particularly Gandalf (as played by the inimitable Sir Ian McKellan). Gandalf, like Yoda, is somehow always above reproach and unfailingly epic. Like Yoda, Gandalf has his darker counterpart. Gollum is a fan favorite because he is a fallen figure who could reform with the right guidance. It doesn’t hurt that his every meme is invariably read in his distinctive, blood-curdling rasp. Then there’s also Batman, who seems to have survived both Adam West and Christian Bale, but whose questionable relationship to the Boy Wonder left plenty of room for hilarious homoerotic undertones. But seriously, there is something about the brooding, misunderstood and “chaotic-good” nature of this superhero that touches all of our hearts.

The superheroes you have in your mind (idols, icons, elite athletes, billionaires, etc.) are nearly all walking flaws who’ve maximized one or two strengths. Humans are imperfect creatures. You don’t “succeed” because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them. . . .

Perched upon the stones of a bridge The soldiers had the eyes of ravens Their weapons hung black as talons Their eyes gloried in the smoke of murder To the shock of iron-heeled sticks I drew closer in the cripple’s bitter patience And before them I finally tottered Grasping to capture my elusive breath With the cockerel and swift of their knowing They watched and waited for me ‘I have come,’ said I, ‘from this road’s birth, I have come,’ said I, ‘seeking the best in us.’ The sergeant among them had red in his beard Glistening wet as he showed his teeth ‘There are few roads on this earth,’ said he, ‘that will lead you to the best in us, old one.’ ‘But you have seen all the tracks of men,’ said I ‘And where the mothers and children have fled Before your advance. Is there naught among them That you might set an old man upon?’ The surgeon among this rook had bones Under her vellum skin like a maker of limbs ‘Old one,’ said she, ‘I have dwelt In the heat of chests, among heart and lungs, And slid like a serpent between muscles, Swum the currents of slowing blood, And all these roads lead into the darkness Where the broken will at last rest. ‘Dare say I,’ she went on,‘there is no Place waiting inside where you might find In slithering exploration of mysteries All that you so boldly call the best in us.’ And then the man with shovel and pick, Who could raise fort and berm in a day Timbered of thought and measured in all things Set the gauge of his eyes upon the sun And said, ‘Look not in temples proud, Or in the palaces of the rich highborn, We have razed each in turn in our time To melt gold from icon and shrine And of all the treasures weeping in fire There was naught but the smile of greed And the thick power of possession. Know then this: all roads before you From the beginning of the ages past And those now upon us, yield no clue To the secret equations you seek, For each was built of bone and blood And the backs of the slave did bow To the laboured sentence of a life In chains of dire need and little worth. All that we build one day echoes hollow.’ ‘Where then, good soldiers, will I Ever find all that is best in us? If not in flesh or in temple bound Or wretched road of cobbled stone?’ ‘Could we answer you,’ said the sergeant, ‘This blood would cease its fatal flow, And my surgeon could seal wounds with a touch, All labours will ease before temple and road, Could we answer you,’ said the sergeant, ‘Crows might starve in our company And our talons we would cast in bogs For the gods to fight over as they will. But we have not found in all our years The best in us, until this very day.’ ‘How so?’ asked I, so lost now on the road, And said he, ‘Upon this bridge we sat Since the dawn’s bleak arrival, Our perch of despond so weary and worn, And you we watched, at first a speck Upon the strife-painted horizon So tortured in your tread as to soak our faces In the wonder of your will, yet on you came Upon two sticks so bowed in weight Seeking, say you, the best in us And now we have seen in your gift The best in us, and were treasures at hand We would set them humbly before you, A man without feet who walked a road.’ Now, soldiers with kind words are rare Enough, and I welcomed their regard As I moved among them, ’cross the bridge And onward to the long road beyond I travel seeking the best in us And one day it shall rise before me To bless this journey of mine, and this road I began upon long ago shall now end Where waits for all the best in us. ―Avas Didion Flicker Where Ravens Perch

warfare would be waged west of the Mississippi as it had been earlier against the Abenakis, Cherokees, Shawnees, Muskogees, and even Christian Indians. In the Civil War, these methods played a prominent role on both sides. Confederate regular forces, Confederate guerrillas such as William Quantrill, and General Sherman for the Union all engaged in waging total war against civilians. The pattern would continue in US military interventions overseas, from the Philippines and Cuba to Central America, Korea, Vietnam, Iraq, and Afghanistan. The cumulative effect goes beyond simply the habitual use of military means and becomes the very basis for US American identity. The Indian-fighting frontiersmen and the “valiant” settlers in their circled covered wagons are the iconic images of that identity. The continued popularity of, and respect for, the genocidal sociopath Andrew Jackson is another indicator. Actual men such as Robert Rogers, Daniel Boone, John Sevier, and David Crockett, as well as fictitious ones created by James Fenimore Cooper and other best-selling writers, call to mind D. H. Lawrence’s “myth of the essential white American”—that the “essential American soul” is a killer.

Indians only needed so many implements and decorations. If a tribe drove three hundred buffalo over a cliff, they wouldn’t feel obligated to make twenty-four hundred buffalo-hoof spoons and six hundred buffalo-horn charcoal carriers. Rather, they might just take the meat and hides from the best-looking female buffalo, those that weren’t too smashed up or buried under other buffalo. That might be all they touched. After all, their time and energy had value, just as ours does.

Functional, elegant, outrageous or wacky: the choice is yours. The capital’s decidedly nonmainstream chic is best explored by browsing the vast variety of design shops that spatter its centre. Whether examining iconic 20th-century Finnish forms in the flagship emporia of brands such as Iittala, Marimekko and Artek, or tracking down the cutting-edge and just plain weird in the creative Punavuori backstreets in the heart of its Design District, you’re sure to find something you didn’t know you needed, but just can’t do without. And yes, they can arrange shipping.

And here before me stands a marvelously groomed little man who is pinning a hero's medal on me because some of his forebears were Alfred the Great and Charles the First, and even King Arthur, for anything I knew to the contrary. But I shouldn't be surprised if inside he feels as puzzled about the fate that brings him here as I. we are public icons, we two: he an icon of kingship, and I an icon of heroism, unreal yet very necessary; we have obligations above what is merely personal, and to let personal feelings obscure the obligations would be failing in one's duty. This was clearer still afterward, at lunch at the Savoy....; they all seemed to accept me as a genuine hero, and I did my best to behave decently, neither believing in it too obviously, nor yet protesting that I was just a simple chap who had done his duty when he saw it--a pose that has always disgusted me. Ever since, I have tried to think charitably of people in prominent positions of one kind or another. We cast them in roles, and it is only right to consider them as players, without trying to discredit them with knowledge of their off-stage life--unless they drag it into the middle of the stage themselves.

The Logic of the Double or Triple Threat On “career advice,” Scott has written the following, which is slightly trimmed for space here. This is effectively my mantra, and you’ll see why I bring it up: If you want an average, successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths: 1) Become the best at one specific thing. 2) Become very good (top 25%) at two or more things. The first strategy is difficult to the point of near impossibility. Few people will ever play in the NBA or make a platinum album. I don’t recommend anyone even try. The second strategy is fairly easy. Everyone has at least a few areas in which they could be in the top 25% with some effort. In my case, I can draw better than most people, but I’m hardly an artist. And I’m not any funnier than the average standup comedian who never makes it big, but I’m funnier than most people. The magic is that few people can draw well and write jokes. It’s the combination of the two that makes what I do so rare. And when you add in my business background, suddenly I had a topic that few cartoonists could hope to understand without living it.

Why do these people crave fame? Why do any of us? Well, I’d argue it’s not about money. If it were our tabloids would be devoted to the lives and times of bankers. I think we all want to leave a legacy. We want to be remembered. We want to be Great.... In short, Alexander [the Great] was Great because others decided he was Great, because they chose to admire and emulate him. ... We made Alexander Great, just as today we make people great when we admire them and try to emulate them. History has traditionally been in the business of finding and celebrating great men, and only occasionally great women, but this obsession with Greatness is troubling to me. It wrongly implies, first, history is made primarily by men and secondly, that history is made primarily by celebrated people, which of course makes us all want to be celebrities. Thankfully we’ve left behind the idea that the best way to become an icon is to butcher people and conquer a lot of land, but the ideals that we’ve embraced instead aren’t necessarily worth celebrating either. All of which is to say we decide what to worship and what to care about and what to pay attention to. We decide whether to care about [so-called ‘celebrities’]. Alexander couldn’t make history in a vacuum, and neither can anyone else.

Calm Is Contagious” This is another of Pavel’s favorite quotes. Here is an elaboration from a speech by Rorke Denver, former Navy SEAL commander: “A master chief, the senior enlisted rank in the Navy—who was like a god to us—told us he was giving us an invaluable piece of advice that he’d learned from another master chief during the Vietnam War. He said, ‘This is the best thing you’re ever going to learn in SEAL training.’ We were excited to learn what it was, and he told us that when you’re a leader, people are going to mimic your behavior, at a minimum. . . . It’s a guarantee. So here’s the key piece of advice, this is all he said: ‘Calm is contagious.’” *

Which philosophers would Alain suggest for practical living? Alain’s list overlaps nearly 100% with my own: Epicurus, Seneca, Marcus Aurelius, Plato, Michel de Montaigne, Arthur Schopenhauer, Friedrich Nietzsche, and Bertrand Russell. * Most-gifted or recommended books? The Unbearable Lightness of Being by Milan Kundera, Essays of Michel de Montaigne. * Favorite documentary The Up series: This ongoing series is filmed in the UK, and revisits the same group of people every 7 years. It started with their 7th birthdays (Seven Up!) and continues up to present day, when they are in their 50s. Subjects were picked from a wide variety of social backgrounds. Alain calls these very undramatic and quietly powerful films “probably the best documentary that exists.” TF: This is also the favorite of Stephen Dubner on page 574. Stephen says, “If you are at all interested in any kind of science or sociology, or human decision-making, or nurture versus nature, it is the best thing ever.” * Advice to your 30-year-old self? “I would have said, ‘Appreciate what’s good about this moment. Don’t always think that you’re on a permanent journey. Stop and enjoy the view.’ . . . I always had this assumption that if you appreciate the moment, you’re weakening your resolve to improve your circumstances. That’s not true, but I think when you’re young, it’s sort of associated with that. . . . I had people around me who’d say things like, ‘Oh, a flower, nice.’ A little part of me was thinking, ‘You absolute loser. You’ve taken time to appreciate a flower? Do you not have bigger plans? I mean, this the limit of your ambition?’ and when life’s knocked you around a bit and when you’ve seen a few things, and time has happened and you’ve got some years under your belt, you start to think more highly of modest things like flowers and a pretty sky, or just a morning where nothing’s wrong and everyone’s been pretty nice to everyone else. . . . Fortune can do anything with us. We are very fragile creatures. You only need to tap us or hit us in slightly the wrong place. . . . You only have to push us a little bit, and we crack very easily, whether that’s the pressure of disgrace or physical illness, financial pressure, etc. It doesn’t take very much. So, we do have to appreciate every day that goes by without a major disaster.

Sometimes Cookies Are the Best Medicine For hospice patients at death’s door, big existential conversations aren’t always the needed medicine. One oddly powerful alternative is baking cookies together. “Just the basic joy of smelling a cookie. It smells freaking great. [And it’s like the snowball.] You’re rewarded for being alive and in the moment. Smelling a cookie is not on behalf of some future state. It’s great in the moment, by itself, on behalf of nothing. And this is another thing back to art. Art for its own sake. Art and music and dance. Part of its poignancy is its purposelessness, and just delighting in a wacky fact of perhaps a meaningless universe and how remarkable that is. One way for all of us to live until we’re actually dead is to prize those little moments.

Your charming charm is a super sexy mega power that is simply impossible to overcome. Sweetest gourmet, I adore your gorgeous body, when I see you, only one word sounds in my head: yum, I will give myself completely to you. I will always love only you unconsciously, unconsciously, your gently erotic image sat in the depths of my mind completely. From your amazingly contagious beauty, your mouth opens and speechless is lost. Dizzyingly, stunningly beautiful, you are like a giant tornado, from which everything attracts you. And the heart and soul yearn all the time only for you. It doesn't matter if you love me or not, the main thing is that I still love you, and in my subconscious mind, I will only love you forever. Your luxurious appearance of the highest quality, this is a workshop, the filigree work of Mother Nature, this is just a masterpiece that constitutes a unique example of true beauty, you have no equal, you are a girl of high caliber. You are absolutely beautiful to such an extent, so beautiful, so exotic, erotic, and your image sounds poetic like very beautiful music of love, that I’m just afraid and shy to come to you, I’m afraid to talk to you, as if standing next to a goddess, or with a super mega star, a world scale model that even aliens probably know. My heart beats more often, I can’t talk normally, from excitement, goosebumps all over my body, and it just shakes. All these are symptoms of true love for you, well, simply: oh), wow). To be your boyfriend and husband is the greatest honor in the world, he knelt before you with flowers in his hands. Your appearance is perfect just like Barbie. You are so beautiful that only you want to have sex forever, countless, infinite number of times. You are unattainable, you are like a star whose light of the soul, like a searchlight, illuminates me in the deep darkness of solitude. In love with you thorough. You are simply amazingly beautiful. You are the best of the best. Goddess of all goddesses, empress of all empresses, queen of all queens. More beautiful you just can not imagine a girl. Sexier than you just can not be anything. Beautiful soul just is not found. There was nothing more perfect than you and never will be, simply because I think so. Laponka, I'm your faithful fan, you are my only idol, idol, icon of beauty. It doesn't matter who you are, I will accept you any. Because in any case I am eager to be only with you. You have a sexy smile, and your sensual look is just awesome. And from your voice and look a pleasant shiver all over your body. You are special, the best that is in all worlds, universes and dimensions. You're just a sight for sore eyes. To you I feel the most powerful, love and sexual inclination. You're cooler than any Viagra and afrodosiak. From your beauty just cling to the constraints and embarrassment.

My father was exceptionally tall and exceptionally handsome, and he only had to walk into a room to dominate the assembly of people. He revelled in the latest fashions and the most beautiful rich cloths and color. He was infallibly attractive to women, unable to help himself, greedy for their attention; and God knows they could not restrain their desires. A room full of women was always half in love with my father, and their husbands torn between admiration and envy. Best of all, he had my exceptionally beautiful mother always at his side and a quiverful of exquisite daughters trailing behind him. We were always a stained-glass window in motion, an icon of beauty and grace. My Lady the King’s Mother knows that we were a royal family beyond compare: regal, fruitful, beautiful, rich. She was at our court as a lady-in-waiting and she saw for herself how the country saw us, as fairy-tale monarchs. She is driving herself quite mad trying to make her awkward, paler, quieter son match up. She

Over the course of two years, from June 2004 to June 2006, two separate deaths did nothing to ease my overall anxiety. Steve’s beloved Staffordshire bull terrier Sui died of cancer in June 2004. He had set up his swag and slept beside her all night, talking to her, recalling old times in the bush catching crocodiles, and comforting her. Losing Sui brought up memories of losing Chilli a decade and a half earlier. “I am not getting another dog,” Steve said. “It is just too painful.” Wes, the most loyal friend anyone could have, was there for Steve while Sui passed from this life to the next. Wes shared in Steve’s grief. They had known Sui longer than Steve and I had been together. Two years after Sui’s death, in June 2006, we lost Harriet. At 175, Harriet was the oldest living creature on earth. She had met Charles Darwin and sailed on the Beagle. She was our link to the past at the zoo, and beyond that, our link to the great scientist himself. She was a living museum and an icon of our zoo. The kids and I were headed to Fraser Island, along the southern coast of Queensland, with Joy, Steve’s sister, and her husband, Frank, our zoo manager, when I heard the news. An ultrasound had confirmed that Harriet had suffered a massive heart attack. Steve called me. “I think you’d better come home.” “I should talk to the kids about this,” I said. Bindi was horrified. “How long is Harriet going to live?” she asked. “Maybe hours, maybe days, but not long.” “I don’t want to see Harriet die,” she said resolutely. She wanted to remember her as the healthy, happy tortoise with whom she’d grown up. From the time Bindi was a tiny baby, she would enter Harriet’s enclosure, put her arms around the tortoise’s massive shell, and rest her face against her carapace, which was always warm from the sun. Harriet’s favorite food was hibiscus flowers, and Bindi would collect them by the dozen to feed her dear friend. I was worried about Steve but told him that Bindi couldn’t bear to see Harriet dying. “It’s okay,” he said. “Wes is here with me.” Once again, it fell to Wes to share his best mate’s grief.

Even though the Internet provided a tool for virtual and distant collaborations, another lesson of digital-age innovation is that, now as in the past, physical proximity is beneficial. There is something special, as evidenced at Bell Labs, about meetings in the flesh, which cannot be replicated digitally. The founders of Intel created a sprawling, team-oriented open workspace where employees from Noyce on down all rubbed against one another. It was a model that became common in Silicon Valley. Predictions that digital tools would allow workers to telecommute were never fully realized. One of Marissa Mayer’s first acts as CEO of Yahoo! was to discourage the practice of working from home, rightly pointing out that “people are more collaborative and innovative when they’re together.” When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple’s new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard. Throughout history the best leadership has come from teams that combined people with complementary styles. That was the case with the founding of the United States. The leaders included an icon of rectitude, George Washington; brilliant thinkers such as Thomas Jefferson and James Madison; men of vision and passion, including Samuel and John Adams; and a sage conciliator, Benjamin Franklin. Likewise, the founders of the ARPANET included visionaries such as Licklider, crisp decision-making engineers such as Larry Roberts, politically adroit people handlers such as Bob Taylor, and collaborative oarsmen such as Steve Crocker and Vint Cerf. Another key to fielding a great team is pairing visionaries, who can generate ideas, with operating managers, who can execute them. Visions without execution are hallucinations.31 Robert Noyce and Gordon Moore were both visionaries, which is why it was important that their first hire at Intel was Andy Grove, who knew how to impose crisp management procedures, force people to focus, and get things done. Visionaries who lack such teams around them often go down in history as merely footnotes.

know that taking a long walk was his preferred way to have a serious conversation. It turned out that he wanted me to write a biography of him. I had recently published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction was to wonder, half jokingly, whether he saw himself as the natural successor in that sequence. Because I assumed that he was still in the middle of an oscillating career that had many more ups and downs left, I demurred. Not now, I said. Maybe in a decade or two, when you retire. I had known him since 1984, when he came to Manhattan to have lunch with Time’s editors and extol his new Macintosh. He was petulant even then, attacking a Time correspondent for having wounded him with a story that was too revealing. But talking to him afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from Apple. When he had something to pitch, such as a NeXT computer or Pixar movie, the beam of his charm would suddenly refocus on me, and he would take me to a sushi restaurant in Lower Manhattan to tell me that whatever he was touting was the best thing he had ever produced. I liked him. When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his “Think Different” campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating. After I had deflected his suggestion that I write a biography of him, I heard from him every now and then. At one point I emailed to ask if it was true, as my daughter had told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the German wartime codes and then committed suicide by biting into a cyanide-laced apple. He replied that he wished he had thought of that, but hadn’t. That started an exchange about the early history of Apple, and I found myself gathering string on the subject, just in case I ever decided to do such a book. When my Einstein biography came out, he came to a book event in Palo Alto and

Hi Tim, Patience. Far too soon to expect strength improvements. Strength improvements [for a movement like this] take a minimum of 6 weeks. Any perceived improvements prior to that are simply the result of improved synaptic facilitation. In plain English, the central nervous system simply became more efficient at that particular movement with practice. This is, however, not to be confused with actual strength gains. Dealing with the temporary frustration of not making progress is an integral part of the path towards excellence. In fact, it is essential and something that every single elite athlete has had to learn to deal with. If the pursuit of excellence was easy, everyone would do it. In fact, this impatience in dealing with frustration is the primary reason that most people fail to achieve their goals. Unreasonable expectations timewise, resulting in unnecessary frustration, due to a perceived feeling of failure. Achieving the extraordinary is not a linear process. The secret is to show up, do the work, and go home. A blue collar work ethic married to indomitable will. It is literally that simple. Nothing interferes. Nothing can sway you from your purpose. Once the decision is made, simply refuse to budge. Refuse to compromise. And accept that quality long-term results require quality long-term focus. No emotion. No drama. No beating yourself up over small bumps in the road. Learn to enjoy and appreciate the process. This is especially important because you are going to spend far more time on the actual journey than with those all too brief moments of triumph at the end. Certainly celebrate the moments of triumph when they occur. More importantly, learn from defeats when they happen. In fact, if you are not encountering defeat on a fairly regular basis, you are not trying hard enough. And absolutely refuse to accept less than your best. Throw out a timeline. It will take what it takes. If the commitment is to a long-term goal and not to a series of smaller intermediate goals, then only one decision needs to be made and adhered to. Clear, simple, straightforward. Much easier to maintain than having to make small decision after small decision to stay the course when dealing with each step along the way. This provides far too many opportunities to inadvertently drift from your chosen goal. The single decision is one of the most powerful tools in the toolbox. 2 Wealthy “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.” —James Cameron

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

When you raise your kids, you’re the bow, they’re the arrow, and you just try to aim them in the best direction that you can, and hopefully your aim isn’t too off.

THE BEST PLAN IS THE ONE THAT LETS YOU CHANGE YOUR PLANS.

the best thing to do is give people questions they’re not expecting.

There are echoes today of the same nationalism, protectionism, and xenophobia that led to last century’s world wars. Icons of heinous civil wars are being torn down, and those same acts are being protested by those who think our ugliest times were our best times. There are world leaders today whose rhetoric reminds us of speeches we thought we would never tolerate again.

One of the books he recommends for cultivating dealmaking ability is actually a children’s book and a 10-minute read: Stone Soup. “It’s a children’s story that is the best MBA degree you can read.

Aristotle was privileged to study at Plato’s Academy, but some kid on the other side of the world was probably just as promising as young Aristotle and never got the mentorship. How can building deep relationships with master mentors be a smartcut if it hinges on our being lucky enough to know the master? Hip-hop icon Jay-Z gives us a clue in one of his lyrics, “We were kids without fathers . . . so we found our fathers on wax and on the streets and in history. We got to pick and choose the ancestors who would inspire the world we were going to make for ourselves.” In ancient Greece, few people had access to the best mentors. Jay-Z didn’t either, but he had books from which he could get an inkling about what those kinds of mentors were like. With every increase in communication, with every autobiography published, and every YouTube video of a superstar created, we increase our access to the great models in every category. This allows us to at least study the moves that make masters great—which is a start.

Most companies have logos, but few have been able to convert those logos into meaningful symbols. Because most companies are bad at communicating what they believe, so it follows that most logos are devoid of any meaning. At best they serve as icons to identify a company and its products. A symbol cannot have any deep meaning until we know WHY it exists in terms bigger than simply to identify the company.

No child should have to see all that I have seen

*What is the best or most worthwhile investment you’ve made? “The best thing I ever did, besides getting sober 25 years ago, was shelving my restaurant career in 2002, selling my shares in my restaurant, and working for free for a local radio station, magazine, and TV station in an effort to create my own media syllabus. I wanted to create a product with a massive platform, and try to make a difference in the world, and I couldn’t do it without becoming a 40-year-old intern, learning everything I needed, and rebooting my career.

Hi Tim, Patience. Far too soon to expect strength improvements. Strength improvements [for a movement like this] take a minimum of 6 weeks. Any perceived improvements prior to that are simply the result of improved synaptic facilitation. In plain English, the central nervous system simply became more efficient at that particular movement with practice. This is, however, not to be confused with actual strength gains. Dealing with the temporary frustration of not making progress is an integral part of the path towards excellence. In fact, it is essential and something that every single elite athlete has had to learn to deal with. If the pursuit of excellence was easy, everyone would do it. In fact, this impatience in dealing with frustration is the primary reason that most people fail to achieve their goals. Unreasonable expectations timewise, resulting in unnecessary frustration, due to a perceived feeling of failure. Achieving the extraordinary is not a linear process. The secret is to show up, do the work, and go home. A blue collar work ethic married to indomitable will. It is literally that simple. Nothing interferes. Nothing can sway you from your purpose. Once the decision is made, simply refuse to budge. Refuse to compromise. And accept that quality long-term results require quality long-term focus. No emotion. No drama. No beating yourself up over small bumps in the road. Learn to enjoy and appreciate the process. This is especially important because you are going to spend far more time on the actual journey than with those all too brief moments of triumph at the end. Certainly celebrate the moments of triumph when they occur. More importantly, learn from defeats when they happen. In fact, if you are not encountering defeat on a fairly regular basis, you are not trying hard enough. And absolutely refuse to accept less than your best. Throw out a timeline. It will take what it takes. If the commitment is to a long-term goal and not to a series of smaller intermediate goals, then only one decision needs to be made and adhered to. Clear, simple, straightforward. Much easier to maintain than having to make small decision after small decision to stay the course when dealing with each step along the way. This provides far too many opportunities to inadvertently drift from your chosen goal. The single decision is one of the most powerful tools in the toolbox.

The Power of Myth For screenwriting, Jon recommends The Writer’s Journey by Christopher Vogler, which he used to determine if Swingers was structurally correct. He is also a big fan of The Power of Myth, a video interview of Joseph Campbell by Bill Moyers. “With The Jungle Book, I really am going back and doubling down on the old myths.” TF: We recorded our podcast during the shooting of The Jungle Book, in his production office next to set. Months later, The Jungle Book was the #1 movie in the world and currently has a staggering 95% review average on Rotten Tomatoes. Long-Term Impact Trumps Short-Term Gross “Thanks to video, and later DVD and laser disc, everybody had seen this film [Swingers], and it had become part of our culture. That’s when I learned that it’s not always the movie that does the best [financially] that has the most impact, or is the most rewarding, or does the most for your career, for that matter.” Another Reason to Meditate “In the middle of [a meditation session], the idea for Chef hit me, and I let myself stop, which I don’t usually do, and I took out a pad. I scribbled down like eight pages of ideas and thoughts, [and then I] left it alone. If I look back on it, and read those pages, it really had 80% of the heavy lifting done, as far as what [Chef] was about, who was in it, who the characters were, what other movies to look at, what the tone was, what music I would have in it, what type of food he was making, the idea of the food truck, the Cuban sandwiches, Cuban music . . . so it all sort of grew out from that.

The Director’s Chair is with Francis Ford Coppola (The Godfather, Apocalypse Now, etc.), and Robert refers later to this quote from Francis: “Failure is not necessarily durable. Remember that the things that they fire you for when you are young are the same things that they give lifetime achievement awards for when you’re old.” ROBERT: “Even if I didn’t sell Mariachi, I would have learned so much by doing that project. That was the idea—I’m there to learn. I’m not there to win; I’m there to learn, because then I’ll win, eventually. . . . “You’ve got to be able to look at your failures and know that there’s a key to success in every failure. If you look through the ashes long enough, you’ll find something. I’ll give you one. Quentin [Tarantino] asked me, ‘Do you want to do one of these short films called Four Rooms [where each director can create the film of their choosing, but it has to be limited to a single hotel room, and include New Year’s Eve and a bellhop]?’ and my hand went up right away, instinctively. . . . “The movie bombed. In the ashes of that failure, I can find at least two keys of success. On the set when I was doing it, I had cast Antonio Banderas as the dad and had this cool little Mexican as his son. They looked really close together. Then I found the best actress I could find, this little half-Asian girl. She was amazing. I needed an Asian mom. I really wanted them to look like a family. It’s New Year’s Eve, because [it] was dictated by the script, so they’re all dressed in tuxedos. I was looking at Antonio and his Asian wife and thinking, ‘Wow, they look like this really cool, international spy couple. What if they were spies, and these two little kids, who can barely tie their shoes, didn’t know they were spies?’ I thought of that on the set of Four Rooms. There are four of those [Spy Kids movies] now and a TV series coming. “So that’s one. The other one was, after [Four Rooms] failed, I thought, ‘I still love short films.’ Anthologies never work. We shouldn’t have had four stories; it should have been three stories because that’s probably three acts, and it should just be the same director instead of different directors because we didn’t know what each person was doing. I’m going to try it again. Why on earth would I try it again, if I knew they didn’t work? Because you figured something out when you’re doing it the first time, and [the second attempt] was Sin City.” TIM: “Amazing.

Follow Your Passion” Is Terrible Advice “I think it misconstrues the nature of finding a satisfying career and satisfying job, where the biggest predictor of job satisfaction is mentally engaging work. It’s the nature of the job itself. It’s not got that much to do with you. . . . It’s whether the job provides a lot of variety, gives you good feedback, allows you to exercise autonomy, contributes to the wider world—Is it actually meaningful? Is it making the world better?—and also, whether it allows you to exercise a skill that you’ve developed.” * Most gifted books for life improvement and general effectiveness Mindfulness by Mark Williams and Danny Penman. This book is a friendly and accessible introduction to mindfulness meditation, and includes an 8-week guided meditation course. Will completed this course, and it had a significant impact on his life. The Power of Persuasion by Robert Levine. The ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn’t become that popular, but it’s the best book on persuasion that Will has found. It’s much more in-depth than other options in the genre. * Advice to your 20-year-old self? “One is emphasizing that you have 80,000 working hours in the course of your life. It’s incredibly important to work out how best to spend them, and what you’re doing at the moment—20-year-old Will—is just kind of drifting and thinking. [You’re] not spending very much time thinking about this kind of macro optimization. You might be thinking about ‘How can I do my coursework as well as possible?’ and micro optimization, but not really thinking about ‘What are actually my ultimate goals in life, and how can I optimize toward them?’ “An analogy I use is, if you’re going out for dinner, it’s going to take you a couple of hours. You spend 5 minutes working out where to go for dinner. It seems reasonable to spend 5% of your time on how to spend the remaining 95%. If you did that with your career, that would be 4,000 hours, or 2 working years. And actually, I think that’s a pretty legitimate thing to do—spending that length of time trying to work out how should you be spending the rest of your life.

Many of the one-liners teach volumes. Some summarize excellence in an entire field in one sentence. As Josh Waitzkin (page 577), chess prodigy and the inspiration behind Searching for Bobby Fischer, might put it, these bite-sized learnings are a way to “learn the macro from the micro.” The process of piecing them together was revelatory. If I thought I saw “the Matrix” before, I was mistaken, or I was only seeing 10% of it. Still, even that 10%—“ islands” of notes on individual mentors—had already changed my life and helped me 10x my results. But after revisiting more than a hundred minds as part of the same fabric, things got very interesting very quickly. For the movie nerds among you, it was like the end of The Sixth Sense or The Usual Suspects: “The red door knob! The fucking Kobayashi coffee cup! How did I not notice that?! It was right in front of me the whole time!” To help you see the same, I’ve done my best to weave patterns together throughout the book, noting where guests have complementary habits, beliefs, and recommendations. The completed jigsaw puzzle is much greater than the sum of its parts.

Objectively hammering out a grim list of chronological facts with a dispassionate voice is a Scribner’s task; writing the story of a person’s own life calls for one to see the icon that lies behind deluge of facts. No raw truths will ever be discerned must less shared by the storyteller to an audience of soul brothers in absence of the author’s resolute effort to shape the pliable clay of human discord, anguish, and incomprehensible wanting into a decipherable fable while aiming to distill moral truths. There can be no story told without psychological investigation. Storytelling includes granting oneself leave to engage in subjective digressions, selection, and prioritizing. We only find important parts of our self, if we engross in thoughtful rumination, explication, and analysis. We cannot make sense of what we discover in absence of attempted identification and positing resolution of conflicts that ongoing quarrels encumbers our conceptual inventory with stabs of guilt and slices of self-loathing. The best told stories lead to therapeutic application of liberal dosages of a healing balm spiced with strokes of thematic juxtapositions and catholic combinations.

Peter has a set of rules that guide his life. His 28 Peter’s Laws have been collected over decades. Here are some of my favorites: Law 2: When given a choice . . . take both. Law 3: Multiple projects lead to multiple successes. Law 6: When forced to compromise, ask for more. Law 7: If you can’t win, change the rules. Law 8: If you can’t change the rules, then ignore them. Law 11: “No” simply means begin again at one level higher. Law 13: When in doubt: THINK. Law 16: The faster you move, the slower time passes, the longer you live. Law 17: The best way to predict the future is to create it yourself. (adopted from Alan Kay) Law 19: You get what you incentivize. Law 22: The day before something is a breakthrough, it’s a crazy idea. Law 26: If you can’t measure it, you can’t improve it.

KIRKUS REVIEWS BOOK REVIEW A retired professor explores the life and writings of Carl Sandburg in this debut book. “During the first half of the twentieth century,” Quinley writes, “Carl Sandburg seemed to be everywhere and do everything.” Though best known for his Pulitzer Prize–winning poetry and multivolume biography of Abraham Lincoln, Sandburg had a wide-ranging career as a public intellectual, which included stints in journalism as a columnist and investigative reporter, in musicology as a leading advocate and performer of folk music, and in the nascent movie industry as a consultant and film critic. He also dabbled in political activism, children’s literature, and novels. Not only does Quinley, a retired college administrator and professor, hail Sandburg as a 20th-century icon (“If my grandpa asks you a question,” his grandchildren joke, “the answer is always Carl Sandburg”), but much of his own life has been adjacent to that of the poet as well. Born in Maywood, Illinois, a “few blocks” from Sandburg’s home 30 years prior, Quinley would eventually move to the Appalachian Mountains. He lived just a few miles from Sandburg’s famed residence in Hendersonville, North Carolina. As a docent for the Carl Sandburg Home National Historic Site, the author was often asked for literature about the luminary’s life. And though much has been written about Sandburg, biographies on the iconoclast are either out of print or are tomes with more than 800 pages. Eschewing comprehensiveness for brevity, Quinley seeks to fill this void in the literary world by offering readers a short introduction to Sandburg’s life and writings. At just 122 pages, this accessible book packs a solid punch, providing readers with not just the highlights of Sandburg’s life, but also a sophisticated analysis of his passions, poetry, and influence on American culture. This engaging approach that’s tailored to a general audience is complemented by an ample assortment of historical photographs. And while its hagiographic tone may annoy some readers, this slim volume is backed by more than 260 endnotes and delivers an extensive bibliography for readers interested in learning more about the 20th century’s “voice of America.” A well-written, concise examination of a literary legend Kirkus Indie, Kirkus Media LLC, 2600 Via Fortuna Suite 130 Austin, TX 78746 indie@kirkusreviews.com

I have grown to know I am the best in the world at streaming my high frequency genius into disruptive and transformational processes that become iconic public relational demonstrations...that fuels my drive... Finishing well is dependent on mastering process...steady wins in any resilience race!

On Good Doctors “The length of time they spend with you on your first visit is probably your best indicator [of their quality].

I think the best magnesium out there is magnesium threonate, if I were to pick one. But I prefer taking different chelates.

Gazing is probably the best word to touch the core of Eastern spirituality. Whereas St. Benedict, who has set the tone for the spirituality of the West, calls us first of all to listen, the Byzantine fathers focus on gazing

What an opportunity the senior Bachchan lost to make a difference to the prejudiced heads by making a statement against the mangalik nonsense. Oh how small really the Big B is, and how big the media made Diana the small. It’s incredible how her quest for lust was portrayed as her search for love! No faulting her taking a lover on the rebound as her man thrust a rival into her marital life but for the media to picture her bed hopping as her craving for love is galling indeed. Why in picturing Diana as the icon of love the media made lust a synonym of love and what’s worse, it made a villain out of her man who embodies the best of love that is constancy.

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The combination of GST and AcroYoga (page 52) has completely remodeled my body in the last year. I’m more flexible and mobile at age 39 than I was at age 20. I’m going to skip explaining a lot (e.g., Maltese, Stalder press handstand) that is best seen in video or pictures, though I’ll describe the most critical (starting on page 53). Google is your friend.

To become “successful,” you have to say “yes” to a lot of experiments. To learn what you’re best at, or what you’re most passionate about, you have to throw a lot against the wall.

However, despite our best intentions we persistently surround ourselves with the icons of aggression, and often unconsciously, we enthrone violence in subtle and countless ways in our daily lives. This is particularly true if one is an average American male.

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where they’d drink Mountain Dew, play Nerf basketball, and talk for hours, riffing on the film’s numerous bull’s-eyes: masculinity, consumerism, their aggravating elders. “We were sitting around, thinking of all the things we wanted to stick a fork [into],” says Norton, who was especially irked by the recent revival of the Volkswagen Beetle, an icon of the flower-power era that was being targeted to younger drivers. “They just wanted to repackage an authentic baby boomer youth experience to us—they don’t even want us to have our own,” he says, laughing. “They just want us to buy sentiment for the sixties, with a little fucking molded flower that you sit in the dashboard. And they wonder why we’re cynical.

Lync has its title altered. And so what sort of computer software is it now? Well, it is identified as Lync Mac Business. The particular motive for carrying this out is a need to combine the familiar experience and level of popularity from consumers associated with Lync Mac along with security regarding Lync as well as control feature set. Yet another thing which Lync has got influenced in this specific new version of Lync happens to be the transformation associated with particular graphical user interface aspects which are used in the popular program of Lync Mac. It has been chose to utilize the same icons as in Lync as an alternative to attempting to make new things. Microsoft Company furthermore included the particular call monitor screen which happens to be applied within Lync in order that consumers could preserve an active call seen inside a small display when customers happen to be focusing on yet another program. It is additionally essential to point out that absolutely no features which were obtainable in Lync are already eliminated. And you should additionally understand that Lync Mac happens to be nevertheless utilizing the foundation regarding Lync. And it is very good that the actual software is nevertheless operating on the previous foundation since it happens to be known for the security. However what helps make Lync Mac a great choice if perhaps you're searching for an immediate texting software? There are a wide range of advantages which this particular application has got and we'll have a look at a few of these. Changing from instantaneous messaging towards document sharing won't take a great deal of time. Essentially, it provides a flawless incorporation associated with the software program. An improved data transfer administration is yet another factor that you'll be in a position enjoy from this program. Network supervisors can assign bandwidth, limit people and also split video and audio streams throughout each application and control the effect of bandwidth. In case you aren't making use of Microsoft Windows operating system and prefer Lync in that case possibly you're concerned that you will not be able to utilize this particular application or it is going to possess some constraints? The reply happens to be no. As we've talked about many times currently, Lync is currently best-known as being Lync For Mac Business .There is nothing that is actually extracted from the main edition therefore the full functionality is actually offered for you. And it is certainly great to understand the fact that Lync that we should simply call Lync For Mac version is actually capable to provide you all the characteristics which you'll need. If you happen to be trying to find a fantastic application for your own organization, in that case this is the one particular you are in search of Lync For Mac which will still be acknowledged as being Lync for a long period edition is actually competent to present you with everything that is actually necessary for your organization even if you decided to not utilize Microsoft operating system. Know about more detail please visit lyncmac.com

The Country Ambassador versus the Country Manager Some companies experiment with an interesting profile: a country chairperson who is a weak overlay over the business and largely plays an ambassadorial role. However, statesmanship and ambassadors are best left to the realm of diplomacy. These roles are a legacy of an era that no longer exists. GE tried the model over the past decade with limited success and finally abandoned it. A ceremonial role, with no accountability for the business and the responsibility only for engaging government, industry associations, and other CEOs, is usually not effective. Everyone—employees, customers, business partners, government officials—will quickly see this role for what it is and dismiss the person as lightweight. This does disservice to the incumbent and the role. The ambassadorial country manager who smells opportunity, but is powerless to act, can become intensely frustrated. Increasingly, the connections among strategy and execution, business, reputation, and regulation are tightening, so an artificial separation of these functions is suboptimal. Bringing accountability for these together in a single leader is vital for growing competent and well-rounded business leaders, who are capable of even being the CEO someday. If the business does require wise counsel, access, and influence and a senior public face, a strong advisory board headed by an iconic leader who serves as a nonexecutive chairperson may be a more prudent approach. We followed this model at Microsoft India with considerable success; the approach is gaining popularity at companies like Coca-Cola, Schneider Electric, and JCB.

Above the altar is suspended the horrifically detailed model of a dying man, who, like the stained-glass version of his mother during The Annunciation, is wearing an expression too serene for such surprising circumstance. Jesus looks like he's thinking, Well, here I am, nailed to some wood.

alleviate the inferno raging on her behind, which was slowly driving her mad. Surely he was some evil wizard disguised in adorable man/boy packaging. “That almost sounds like a challenge,” she snapped. “Baby, if issuing me a challenge makes you happy, I’ll do my best to rise to it. You don’t need to get so worked up. You’re getting all flushed.” He was confident to the point of sounding condescending; self-assured to the point of being smug. She resumed the crossed-arm battle stance in her seat, fighting back tears of frustration at the whole exchange and his ability to roast her derriere without laying a hand on her. And then she caught sight of it, in the far right corner on the digital display in the center of the dashboard. A tiny icon of a car seat appearing, then disappearing, intermittently flashing, and underneath it read, 86 . . . then 87 . . . and then 88. As soon as it fully registered, Amanda dug her feet into the floor mat, heels and all, and arched her body off the seat as best she could. “What’s the big idea!” she shrieked. “Just a little reminder, angel.” He chuckled, depressing

St. Sergius and St. Bacchus are acknowledged saints by the Holy Roman Catholic Church in the modern era. Their joint saint day is October 7th. They were a well-documented homosexual couple, praised by contemporaries and by future generations. An icon exists of them at St. Catherine’s on Mount Sinai, depicting their ‘wedding’ and Jesus as their best man. And they are by far not the only homosexual couple in the church with a public acceptance.

Why aim for a mere $100K when I can try to build a billion-dollar business?” Two reasons: 1) Aiming for the latter from the outset often leads to neglecting the high-touch 1,000 true fans who act as your most powerful unpaid marketing force for “crossing the chasm” into the mainstream. If you don’t build that initial army, you’re likely to fail. 2) Do you really want to build and manage a big company? For most people, it’s not a fun experience; it’s an all-consuming taskmaster. There are certainly ace CEOs who thread the needle and enjoy this roller coaster, but they are outliers. Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest.

How to thrive in an unknowable future? Choose the plan with the most options. The best plan is the one that lets you change your plans.

For podcasting: In the first 3 to 9 months, you should be honing your craft and putting out increasingly better work. “Good content is the best SEO,” as Robert Scoble originally told me. You

Tim Graham Tim Graham has specialized in photographing the Royal Family for more than thirty years and is foremost in his chosen field. Recognition of his work over the years has led to invitations for private sessions with almost all the members of the British Royal Family, including, of course, Diana, Princess of Wales, and her children. Her “magic” was a combination of style and compassion. She instinctively knew what was right for every occasion. One of my favorite photographs is a shot I took in Angola in 1997 that shows her with a young land-mine victim who had lost a leg. This image of the Princess was chosen by the Red Cross to appear on a poster to publicize the tragic reality of land mines. It’s an important part of her legacy. It is difficult to capture such a remarkable person in just one photo, but I like this one a lot because it sums up her warmth and concern. Diana had one of those faces that would be very hard to photograph badly. Over the years, there were times when she was fed up or sad, and those emotions I captured, too. They were relevant at the time. I felt horrified by the news of her death and that she could die in such a terrible, simply tragic way. I couldn’t conceive of how her sons would be able to cope with such a loss. I was asked just before the funeral to photograph Prince Charles taking William and Harry out in public for the first time so they could meet the crowds gathered at Kensington Palace and see the floral tributes. It was the saddest of occasions. I had by then received an invitation to the funeral and was touched to have been the only press photographer asked. After much deliberation, I decided to turn down the chance to be a guest in Westminster Abbey. Having photographed Diana for seventeen years, from the day she appeared as Prince Charles’s intended, right through her public and, on occasion by invitation, her private life, I felt that I had to take the final picture. It was the end of an era. From my press position at the door of the abbey, I watched everyone arrive for the service, including my wife, who had also been invited. During my career, I have witnessed so many historic events from the other side of a camera that I felt compelled to take that last photograph of the Princess’s story. Life has moved on, and the public have found other subjects to fascinate them--not least the now grownup sons of this international icon--but everyone knows Diana was unique.

Head in the car. Although another iconic image is that of a dog sticking his head out a car window, it’s dangerous to let your dog do that. Countless injuries occur from flying debris.

He settled into the Chelsea apartment as best he could with everything in his life in turmoil — no permanent abode, no publishing agreements, growing difficulties with the police, and what was to happen now with Marianne? — but when he turned on the TV he saw a great wonder that dwarfed what was happening to him. The Berlin Wall was falling, and young people were dancing on its remains. That year, which began with horrors — on a small scale the fatwa, on a much larger scale Tiananmen — also contained great wonders. The magnificence of the invention of the hypertext transfer protocol, the http:// that would change the world, was not immediately evident. But the fall of Communism was. He had come to England as a teenage boy who had grown up in the aftermath of the bloody partition of India and Pakistan, and the first great political event to take place in Europe after his arrival was the building of the Berlin Wall in August 1961. Oh no, he had thought, are they partitioning Europe now? Years later, when he visited Berlin to take part in a TV discussion with Günter Grass, he had crossed the wall on the S-Bahn and it had looked mighty, forbidding, eternal. The western side of the wall was covered in graffiti but the eastern face was ominously clean. He had been unable to imagine that the gigantic apparatus of repression whose icon it was would ever crumble. And yet the day came when the Soviet terror-state was shown to have rotted from within, and it blew away, almost overnight, like sand. Sic semper tyrannis. He took renewed strength from the dancing youngsters’ joy.

Richard Kay Richard Kay became friends with Diana, Princess of Wales, through his job as royal correspondent for London’s Daily Mail. After her separation in 1992, he used his knowledge to give a penetrating and unique insight into Diana’s troubled life, and they remained friends until the end. Richard is now diary editor or the Daily Mail and lives in London with his wife and three children. Over the years, I saw her at her happiest and in her darkest moments. There were moments of confusion and despair when I believed Diana was being driven by the incredible pressures made on her almost to the point of destruction. She talked of being strengthened by events, and anyone could see how the bride of twenty had grown into a mature woman, but I never found her strong. She was as unsure of herself at her death as when I first talked to her on that airplane, and she wanted reassurance about the role she was creating for herself. In private, she was a completely different person form the manicured clotheshorse that the public’s insatiable demand for icons had created. She was natural and witty and did a wonderful impression of the Queen. This was the person, she told me, that she would have been all the time if she hadn’t married into the world’s most famous family. What she hated most of all was being called “manipulative” and privately railed against those who used the word to describe her. “They don’t even know me,” she would say bitterly, sitting cross-legged on the floor of her apartment in Kensington Palace and pouring tea from a china pot. It was this blindness, as she saw it, to what she really was that led her seriously to consider living in another country where she hoped she would be understood. The idea first emerged in her mind about three years before her death. “I’ve got to find a place where I can have peace of mind,” she said to me. She considered France, because I was near enough to stay in close touch with William and Harry. She thought of America because she--naively, it must be said--saw it as a country so brimming over with glittery people and celebrities that she would be able to “disappear.” She also thought of South Africa, where her brother, Charles, made a home, and even Australia, because it was the farthest place she could think of from the seat of her unhappiness. But that would have separated her form her sons. Everyone said she would go anywhere, do anything, to have her picture taken, but in my view the truth was completely different. A good day for her was one where her picture was not taken and the paparazzi photographers did not pursue her and clamber over her car. “Why are they so obsessed with me?” she would ask me. I would try to explain, but I never felt she fully understood. Millions of women dreamed of changing places with her, but the Princess that I knew yearned for the ordinary humdrum routine of their lives. “They don’t know how lucky they are,” she would say. On Saturday, just before she was joined by Dodi Al Fayed for their last fateful dinner at the Ritz in Pairs, she told me how fed up she was being compared with Camilla. “It’s all so meaningless,” she said. She didn’t say--she never said--whether she thought Charles and Camilla should marry. Then, knowing that as a journalist I often work at weekends, she said to me, “Unplug your phone and get a good night’s sleep.

Heather Mills As a tireless campaigner for many charitable causes, Heather Mills joined Diana in support of the banishment of land mines all over the world. For her efforts against land mines, Ms. Mills was awarded the inaugural UNESCO Children in Need Award. She is also Goodwill Ambassador for the United Nations Association, and she has been active in helping amputees by promoting the use of prostheses. Diana, Princess of Wales, was a truly remarkable human being. All too often today we refer to people as icons; in Diana’s case, the word is wholly appropriate. She was a wife, a mother, a humanitarian, and a true ambassador. Despite what the press wanted us to believe, Diana didn’t court publicity. On the contrary, she did far more behind the scenes to help people than in front. Her willingness to reveal her own frailties has, I am sure, encouraged many people to seek help and come to terms with their own personal problems. She was able to reach out to people in a way that few can. In the early days of HIV and AIDS, when everyone was so afraid of this so-called new disease, Diana’s simple gesture of shaking hands with an AIDS patient at a hospital in London broke down the taboo and removed the stigma around the disease. Her palace advisers had initially tried to dissuade her from making this gesture, but Diana--who always led with her heart--went against them and did what she believed to be right.

Many companies worked hard at going cheap on IT, and they eventually took a beating for it. Names like Sears, Sprint, BestBuy, and, more recently, Target, come to mind.

sobered, nodded awkwardly, and acted like he wanted to speak, but didn’t. He turned to a laptop, gave it a command. The screens on the wall displayed what looked at first glance like a collage of images. At center was a photograph Acadia had recently taken of Alex Cross’s house from across Fifth Street. Dotted lines traveled from various windows in the house out to pictures of Dr. Alex, his wife, his grandmother, his daughter, and his younger son. Set off to one side was a framed picture of Damon, Alex Cross’s older son, seventeen and a student at a prep school in western Massachusetts. Digital lines went out from each portrait, linked to images of schools, police stations, churches, grocery stores, and various friends. There were also lines connecting each member of Cross’s family to calendar and clock icons. “He uses mind-mapping software and an Xbox 360 with Kinect to make it work,” Acadia explained. “It’s interactive, Marcus. Just stand in front of the camera and point to what you want.” Intrigued now, Sunday stepped in front of the screens and the Kinect camera. He pointed at the photograph of Cross. The screen instantly jumped to a virtual diary of the detective’s recent life, everything from photographs of Bree Stone, to his kids, to his white Chevy sedan and his best friend, John Sampson, and Sampson’s wife, Billie. Sunday pointed at the calendar, and the screens showed a chronological account of everything he had seen Cross do in the prior month.

When I went to the well of the Senate to record my vote before the clerk, it drew gasps. At least that’s how it felt. It was viewed as somehow impertinent for a freshman senator to dare vote no for such a nomination, especially against an icon of the institution and especially after nearly every other Republican in the Senate, moderate or conservative, had indicated the proper vote I was supposed to make. This was an early sign of many senators’ view—that freshmen are supposed to meekly go along with prevailing sentiments. It was markedly different from my view of the office, which is that I had a responsibility to 26 million Texans to do my very best to represent them and to stand for the principles they sent me to Washington to defend.

When John Kenneth Galbraith rose to deliver the presidential address of the American Economic Association in 1972, the angular Harvard professor and supremely self-confident adviser to presidents was arguably the most famous living economist in America. From The Affluent Society in 1958 to The New Industrial State in 1967, his critical accounts of capitalism's tendencies to underfund social goods and concentrate corporate control had been fixtures on the best-seller lists. Galbraith's thirteen-part BBC television series on the workings of capitalism in 1977 was to help goad the production of Milton Friedman's counterassertion of 1980, the PBS series Free to Choose, an iconic statement of the new market ideology.

I’ve got some athletes who do best on 70% carbs, 20% protein, 10% fat. But they deserve their carbohydrates. They’ve got a great pancreas, they’re in- sulin-sensitive, blah, blah, blah, they’ve got a lot of muscle mass. But some athletes, they’re allowed 10 licks of a dried prune every 6 months. That’s all they deserve and that’s all they’ll get. And after 6 months, they’re actually al- lowed to look at calendar pictures of cakes once a week.

Life is too short to be busy. Spirit animal: Sponge Cal Fussman Cal Fussman (TW: @calfussman, calfussman.com) is a New York Times best-selling author and a writer-at-large for Esquire magazine, where he is best known for being a primary writer of the What I’ve Learned feature. The Austin Chronicle has described Cal’s interviewing skills as “peerless.” He has transformed oral history into an art form, conducting probing interviews with icons who have shaped the last 50 years of world history: Mikhail

For People Starting Out—Say “Yes” When Derek was 18, he was living in Boston, attending the Berklee College of Music. “I’m in this band where the bass player, one day in rehearsal, says, ‘Hey man, my agent just offered me this gig—it’s like $ 75 to play at a pig show in Vermont.’ He rolls his eyes, and he says, ‘I’m not gonna do it, do you want the gig?’ I’m like, ‘Fuck yeah, a paying gig?! Oh, my God! Yes!’ So, I took the gig to go up to Burlington, Vermont. “And, I think it was a $ 58 round-trip bus ticket. I get to this pig show, I strap my acoustic guitar on, and I walked around a pig show playing music. I did that for about 3 hours, and took the bus home, and the next day, the booking agent called me up, and said, ‘Hey, yeah, so you did a really good job at the pig show. . . .’ “So many opportunities, and 10 years of stage experience, came from that one piddly little pig show. . . . When you’re earlier in your career, I think the best strategy is to just say ‘yes’ to everything. Every little gig. You just never know what are the lottery tickets.

Something about the church being like Star Wars? I was trying to remember it today when I was talking to Father McKenzie, but I clean forgot.’ Buchan downed his drink, then placed the glass firmly on the table. There was nothing for him here, nothing good to come from sitting any longer. ‘They both look great,’ said Buchan. ‘The CGI on Star Wars, the colour palettes, the scope and the scale of the worlds they create, is extraordinary. Just like the Church looks great. So many wonderful buildings, so much jaw-dropping architecture and art. And the music too. Star Wars music, it’s epic. Some of the best, most iconic film music there is. And there’s tonnes, I mean, tonnes of great religious music, from, I don’t know, God Rest Ye Merry Gentlemen to Arvo Pärt’s Deer’s Cry, and Bach’s Christmas Oratorio. Everything in between. But then we get to the message, the dialogue, the script, the story... And they’re both shit.

Raymond Chandler was born in 1888 and published his first story in 1933 in the pulp magazine Black Mask. By the time he published his first novel, The Big Sleep (1939), featuring, as did all his major works, the iconic private eye Philip Marlowe, it was clear that he had not only mastered a genre but had set a standard to which others could only aspire. Chandler created a body of work that ranks with the best of twentieth-century literature. He died in 1959.

But it doesn’t have the history of the stadium in Chicago. It doesn’t have the iconic hand-turned scoreboard, or the infamous ivy-covered brick. It doesn’t have the red marquee outside or the best fans in the world. And don’t even get me started on the hot dogs.

Technically the most impressive, however, is the story of the fall from grace of Ignus Nielsen – a prophet and Mazov’s schoolteacher. Despite being a noteworthy figure in the history of the communist movement, he became a disembodied spirit in the hands of the Vaasa censors. Mazov’s apocalyptic bloodthirsty character suddenly became somehow burdensome for the image of the social democratic Nordic countries. So they concocted Nielsen’s disappearance with Graad, following the newly defeated revolution. To the dismay of the censors, dozens of hours of film material were shot of Mazov during the technically advanced Eleven-Day Government, where the revolutionary icon was almost always accompanied by his best friend and comrade-in-arms, Nielsen. Destroying all the material would have raised suspicions. And so it was that an elliptical grey cytoplasm hovers permanently to Mazov’s right. It took historians decades to solve this eerie mystery. Even today, many believe that the cytoplasm is Communism itself.

Most inventors and engineers I’ve met are like me—they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone—best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has ever been invented by committee. Because the committee would never agree on it!

Apple II C computer. This was the small Apple II—a really small one—as small as today’s laptops except you had to plug it into a wall. I thought it was just a beautiful computer, my favorite one to this day. I really think it was one of the best projects ever done at Apple.

They’re almost like artists. In fact, the very best of them are artists. And artists work best alone—best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee.

Stephen Hawking actually has the best quote on this and also [a] legitimate story. . . . [He] has the right to complain probably more than anybody. He says that, ‘When you complain, nobody wants to help you,’ and it’s the simplest thing and so plainly spoken. Only he could really say that brutal, honest truth, but it’s true, right? If you spend your time focusing on the things that are wrong, and that’s what you express and project to people you know, you don’t become a source of growth for people, you become a source of destruction for people. That draws more destructiveness.

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Ezra Pound, which Mike considers one of the best quotes for writing: “Only emotion endures.

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was the best, most beautiful, sweet and pretty, astonishing and iconic. A victory, that I could be all these things when my mother could not. And a sign of how clueless she was about where power truly lived.

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