How To Trademark Your Quotes

Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.

IP is not just an idea; it’s an intangible asset that does a specific job for you. Each one is different—patents, trademarks, copyrights. The specific way you get that job done is what you’re protecting, and the way you do it affects the asset value.

It’s essential for patent applications. Showing the roads you traveled and the work you put into testing, experimentation, and trials to realize your final product is part of your narrative—your patent story.

Hey, Volusian, you haven't been checking me out, have you?" He gave me his trademark bland stare. "I assure you, mistress, the only allure your bare flesh has for me is to remind me how easy it will be to slice open." I laughed. If not for the fact he was actually serious, he'd be so much fun.

IP is an intangible asset—an idea converted into transferable personal property rights through patents, trademarks, copyrights, service marks, and trade secrets. IP covers every famous animated character you’ve ever heard of, the logos on your clothing. IP covers products and services you use every day—from flashlights to mobile phones, packaging to cars, food and beverage products, to smart thermostats. IP is not only for big businesses. Most start-ups and event microbusinesses have IP of some kind. 

Hiring is hard. Letting go is harder. It’s far easier to hire the right person from the start than to hire the wrong person, realize they’re a bad fit for your company, and then figure out how to let them go. When you know what you want in a new hire, the hard part gets easier. And when you know how to protect your IP, you don’t have to learn the hard lesson.

You feel ownership over your creation, your invention, and your ideas. But if you don’t legally claim them, you’re donating them to the public—or to competitors. Say you’ve come up with a solution to a problem. Protecting that potentially valuable IP creates a limited monopoly to keep people out. It’s like zone defense in basketball. IP rights help you own your zone—your competitive space where no one else can score. If the best offense is a great defense, then no offense is the worst.

If someone contacts you and asserts that you’re infringing on their patent, you’ll need a lawyer to shield you from the accusation that you are willfully infringing. Never, ever respond yourself. At the same time, you’re not left with whatever your lawyer tells you to do. If you have patents of your own (which you should), disputes don’t have to come to litigation, damages, and bankruptcy. In my experience, the best way to settle IP infringement suits out of the courtroom is through cross-licensing—an agreement between all parties to give each other a license to use their patents.

Then it was horn time. Time for the big solo. Sonny lifted the trumpet - One! Two! - He got it into sight - Three! We all stopped dead. I mean we stopped. That wasn't Sonny's horn. This one was dented-in and beat-up and the tip-end was nicked. It didn't shine, not a bit. Lux leaned over-you could have fit a coffee cup into his mouth. "Jesus God," he said. "Am I seeing right?" I looked close and said: "Man, I hope not." But why kid? We'd seen that trumpet a million times. It was Spoof's. Rose-Ann was trembling. Just like me, she remembered how we'd buried the horn with Spoof. And she remembered how quiet it had been in Sonny's room last night... I started to think real hophead thoughts, like - where did Sonny get hold of a shovel that late? and how could he expect a horn to play that's been under the ground for two years? and - That blast got into our ears like long knives. Spoof's own trademark! Sonny looked caught, like he didn't know what to do at first, like he was hypnotized, scared, almighty scared. But as the sound came out, rolling out, sharp and clean and clear - new-trumpet sound - his expression changed. His eyes changed: they danced a little and opened wide. Then he closed them, and blew that horn. Lord God of the Fishes, how he blew it! How he loved it and caressed it and pushed it up, higher and higher and higher. High C? Bottom of the barrel. He took off, and he walked all over the rules and stamped them flat. The melody got lost, first off. Everything got lost, then, while that horn flew. It wasn't only jazz; it was the heart of jazz, and the insides, pulled out with the roots and held up for everybody to see; it was blues that told the story of all the lonely cats and all the ugly whores who ever lived, blues that spoke up for the loser lamping sunshine out of iron-gray bars and every hop head hooked and gone, for the bindlestiffs and the city slicers, for the country boys in Georgia shacks and the High Yellow hipsters in Chicago slums and the bootblacks on the corners and the fruits in New Orleans, a blues that spoke for all the lonely, sad and anxious downers who could never speak themselves... And then, when it had said all this, it stopped and there was a quiet so quiet that Sonny could have shouted: 'It's okay, Spoof. It's all right now. You get it said, all of it - I'll help you. God, Spoof, you showed me how, you planned it - I'll do my best!' And he laid back his head and fastened the horn and pulled in air and blew some more. Not sad, now, not blues - but not anything else you could call by a name. Except... jazz. It was Jazz. Hate blew out of that horn, then. Hate and fury and mad and fight, like screams and snarls, like little razors shooting at you, millions of them, cutting, cutting deep... And Sonny only stopping to wipe his lip and whisper in the silent room full of people: 'You're saying it, Spoof! You are!' God Almighty Himself must have heard that trumpet, then; slapping and hitting and hurting with notes that don't exist and never existed. Man! Life took a real beating! Life got groined and sliced and belly-punched and the horn, it didn't stop until everything had all spilled out, every bit of the hate and mad that's built up in a man's heart. ("Black Country")

This is why you’re not supposed to catch more than one lightning bolt at a time,” Elwin said, leading a familiar round-faced boy into the treatment area. “I thought I’d found a way to do it,” Jensi said, patting the ends of his brown hair, which was sticking out in every direction. Both Jensi and Elwin froze when they spotted Fitz and Sophie—and the panic in their eyes reminded Sophie they still had their masks on. “It’s okay,” she said, tossing back her hood and shoving her mask up on her forehead. Fitz did the same, and Jensi and Elwin each did a double take. Then Elwin laughed. “Should’ve known you’d find a way to end up here,” he said, wrapping them up in a group hug. Sophie hugged him back, remembering how once upon a time she’d been afraid of Elwin. It hadn’t been Elwin’s fault—she’d been afraid of all doctors after growing up with needles and hospitals and scary human medicine. But now she knew that Elwin was a giant teddy bear, with dark, messy hair, and smiling dragons all over his tunic. “Yeah—they told us you were banished,” Jensi said in his trademark rapid-fire manner. “But I knew they couldn’t keep you away—and cool—you have to tell me about Exillium—are those the uniforms—they’re awesome—but what are the masks for?” The happy reunion lasted about ten seconds, until Elwin noticed their patient.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

You’re…you’re what? Where?” I stood up and glimpsed myself in the mirror. I was a vision, having changed into satin pajama pants, a torn USC sweatshirt, and polka-dotted toe socks, and to top it off, my hair was fastened in a haphazard knot on the top of my head with a no. 2 Ticonderoga pencil. Who wouldn’t want me? “I’m outside,” he repeated, throwing in a trademark chuckle just to be extra mean. “Get out here.” “But…but…,” I stalled, hurriedly sliding the pencil out of my hair and running around the room, stripping off my pathetic house clothes and searching in vain for my favorite faded jeans. “But…but…I’m in my pajamas.” Another trademark chuckle. “So?” he asked. “You’d better get out here or I’m comin’ in…” “Okay, okay…,” I replied. “I’ll be right down.” Panting, I settled for my second-favorite jeans and my favorite sweater of all time, a faded light blue turtleneck I’d worn so much, it was almost part of my anatomy. Brushing my teeth in ten seconds flat, I scurried down the stairs and out the front door. Marlboro Man was standing outside his pickup, hands inside his pockets, his back resting against the driver-side door. He grinned, and as I walked toward him, he stood up and walked toward me, too. We met in the middle--in between his vehicle and the front door--and without a moment of hesitation, greeted each other with a long, emotional kiss. There was nothing funny or lighthearted about it. That kiss meant business. Our lips separated for a short moment. “I like your sweater,” he said, looking at the light blue cotton rib as if he’d seen it before. I’d hurriedly thrown it on the night we’d met a few months earlier. “I think I wore this to the J-bar that night…,” I said. “Do you remember?” “Ummm, yeah,” he said, pulling me even closer. “I remember.” Maybe the sweater had magical powers. I’d have to be sure to hold on to it. We kissed again, and I shivered in the cold night air. Wanting to get me out of the cold, he led me to his pickup and opened the door so we could both climb in. The pickup was still warm and toasty, like a campfire was burning in the backseat. I looked at him, giggled like a schoolgirl, and asked, “What have you been doing all this time?” “Oh, I was headed home,” he said, fiddling with my fingers. “But then I just turned around; I couldn’t help it.” His hand found my upper back and pulled me closer. The windows were getting foggy. I felt like I was seventeen. “I’ve got this problem,” he continued, in between kisses. “Yeah?” I asked, playing dumb. My hand rested on his left bicep. My attraction soared to the heavens. He caressed the back of my head, messing up my hair…but I didn’t care; I had other things on my mind. “I’m crazy about you,” he said. By now I was on his lap, right in the front seat of his Diesel Ford F250, making out with him as if I’d just discovered the concept. I had no idea how I’d gotten there--the diesel pickup or his lap. But I was there. And, burying my face in his neck, I quietly repeated his sentiments. “I’m crazy about you, too.

What are you doing?” I demanded. “Why did you go running off like that? Are you an idiot?”   “Let go!” She struggled, apparently not worried about the curious looks we were getting. “Leave me alone!”   “What do you mean leave you alone?” I hissed, hanging onto her arm doggedly. “What if another Foul Woman turns up, like the one that got Jack?”   She winced. Before I could apologize for my trademark sensitivity, she recovered and poked her finger at my face. “It’s none of your business what I do! I don’t answer to you, Mio Yamato. I’m an adult, for God’s sake! I’m nearly twenty-one years old.”   “Then start acting like it! We’re on the same side here. We are trying to help you.”   “How?” Her voice hit a pitch so shrill that it echoed even in the middle of all the deadening sounds of the city. We got a slew of horrified stares. Rachel didn’t seem to notice. “How? You have no idea what happened to me! You have no idea what’s still happening to me…”   All the fight seemed to drain right out of her. Her tense shoulders sagged and, to my horror, big, fat tears welled up and spilled down her cheeks.   Well, crap.   Jack and me … we didn’t do this. We didn’t cry in front of each other. We didn’t do that Reality TV Big Emotional Moment stuff. It wasn’t us. If this ha d been Rachel’s sister in front of me, I’d have known just how to handle it – let her turn away, let her get herself back together without trying to help. Jack would already have been sucking it up.   But this wasn’t Jack. And Rachel wasn’t sucking it up. She was just standing in front of me in the middle of a crowded London train station courtyard, with one arm wrapped around her middle like she was about to fall apart, crying silent, pathetic tears.   Shinobu’s face filled with a mixture of sadness and understanding. He made an abortive move to touch Rachel, then stopped and stepped back, as if realizing contact from him probably wouldn’t be welcome. “Then you must tell us, Rachel-san,” he said gently. “Trust us with your fears. Trust that we will listen and understand.”   He gave me an urgent look and mimed a hugging movement.   Thanks. Thanks a bunch.   Feeling stiff and uncomfortable, I put my arms around Rachel and patted her on the back. “Shush. It’s all right now. It’s all right.”   To my surprise she flopped against me, burying her head in my shoulder as she cried. It was like … like she’d just been waiting for someone to lean on all along. For the first time it really dawned on me that Rachel and Jack were different. Yeah, they had something of the same attitude, a lot of the same mannerisms, even looked alike if you ignored Jack’s goth thing – but they weren’t the same person. I needed to start seeing Rachel for who she was, not just Jack’s Big Sister.   I hugged her a bit tighter, and patted her back with a bit more enthusiasm. “I’m not going to pretend that I understand exactly how you’re feeling, because … you’re you, and only you can know that. But I can sympathize. Maybe I can even help. Please tell me what’s going on.

I can afford it.” “I know it, darling. You’re one of the most powerful men in New York City.” She added, “It’s a good joke on New York City.” “It is.” “I concede that you’re in a position to do anything. That’s why I had to see you.” She added a small, gruntlike sound of amusement, to dilute her statement’s frankness. “Good,” he said, his voice comfortable and noncommittal. “I had to come here, because I thought it best, in this particular matter, not to be seen together in public.” “That is always wise.” “I seem to remember having been useful to you in the past.” “In the past—yes.” “I am sure that I can count on you.” “Of course—only isn’t that an old-fashioned, unphilosophical remark? How can we ever be sure of anything?” “Jim,” she snapped suddenly, “you’ve got to help me!” “My dear, I’m at your disposal, I’d do anything to help you,” he answered, the rules of their language requiring that any open statement be answered by a blatant lie. Lillian was slipping, he thought—and he experienced the pleasure of dealing with an inadequate adversary. She was neglecting, he noted, even the perfection of her particular trademark: her grooming. A few strands were escaping from the drilled waves of her hair—her nails, matching her gown, were the deep shade of coagulated blood, which made it easy to notice the chipped polish at their tips—and against the broad, smooth, creamy expanse of her skin in the low, square cut of her gown, he observed the tiny glitter of a safety pin holding the strap of her slip. “You’ve got to prevent it!” she said, in the belligerent tone of a plea disguised as a command. “You’ve got to stop it!” “Really? What?” “My divorce.

In the hallway, Conrad gave me his trademark knowing look and said, “You know you loved it.” I glared at him. “How would you know? You’re too obsessed with yourself to notice anybody else.” He walked away from me and said over his shoulder, “Oh, I notice everything, Belly. Even poor little you.

Rorion had filed trademarks for both the Gracie Jiu-Jitsu triangle logo and the name itself. Which isn't really a problem in and of itself, and isn't even that odd a move: the idea with a trademark is to be able to control who gets to represent your brand and to corner any revenue that interest in the brand generates. It's standard business practice and, given what Rorion was trying to build, it would have been a mistake not to do it. Without an enforceable trademark there would have been nothing to stop anyone from hanging out a shingle and claiming that they taught "Gracie Jiu-Jitsu," or selling a teeshirt with the Gracie logo. The problem was that in the mid-'90s he started aggressively enforcing the trademark... against members of his own family.

In Xenophon's summary of the allegory [Prodicus' "Choice of Heracles'' ] the young Heracles has sat down at a crossroads, not knowing which path to follow through life. As he sits deliberating, two women appear to him. Their physical appearance is a study in contrasts, and they are clearly villainness and heroine. Evil (Kakia) is overfed, plump, rouged, and all powdered up. She wears revealing clothes and is vain, viewing herself in a mirror and turning around to see if she is being admired. Virtue (Arete), on the other hand, wears simple white; her only adornments are purity, modesty, and temperance. These apparitions proceed to give speeches in praise of the life that they can give Heracles. Evil speaks first-an ominous choice, since in such debates, the first speaker typically loses. She offers Heracles a life of free, effortless pleasure. There will be no delights that he will not taste, no difficulties that he will not avoid. He need never worry about wars and affairs. All he need trouble himself about will be what food or drink to take; what to look at, hear, smell or touch for his pleasure; what partner he might enjoy, how he might sleep softest, and how he can obtain all these with the least toil (aponOtata). If ever there are shortages, he will not suffer ponos or hardship either in body or soul. Rather "you will enjoy those things that others work to produce, and you will not hold back from profiting everywhere." Evil tells Heracles her name, but adds confidentially that to her friends she is known as Happiness (Eudaimonia). Very different is the tone and substance of Virtue's argument. For while Evil would have Heracles live for himself alone and treat others as means to his self-gratification, Virtue begins by saying that she knows Heracles' parents and nature: Heracles must live up to his Olympian heritage. Therefore she will not deceive him with "hymns to pleasure." Evil's enticements are in fact contrary to the divine ordering, "for the gods have given men nothing good without ponos and diligence." There follows a series of emphatic verbal nouns to hammer home this truth: if you want divine favor, you must worship the gods; if you want to be admired, you must do good works for your friends; if you want to be honored, you must benefit your city and Greece; if you want the earth to bear crops, you must cultivate the land. Flocks require tending, war demands practice. And if you want strength (Heracles' trademark), you must accustom your body to serve your will, and you must train "with ponoi and sweat:' At this point, Evil bursts in to deplore such a harsh lifestyle. She is immediately silenced, however, as Virtue argues that duality is essential to a sense of fulfillment and even to pleasure itself. For paradoxically, ponos (pain, struggle) makes pleasure pleasurable. Evil's vision of happiness is one of continual and languid orgy-food without hunger, drink without thirst, sex without desire, sleep without weariness. But as experience shows, continual partying soon loses its zest, even if one goes so far as to cool expensive drinks "with snow" in summertime. By contrast, Virtue's own followers have no real trouble in satisfying their desires. They do so not by committing violence against others or living off others' labor, but by simply "holding off until they actually do desire" food or drink. Hunger is the best sauce, and it is free. Furthermore, Virtue appeals to Heracles' native idealism. What hedonists have ever accomplished any "fine work" (ergon kalon)? None, for no beautiful or divine deed is ever done "without me [Virtue] ." Therefore, wherever there are energetic, effective people, Virtue is present: she is a helper to craftsmen, a guard of the household, a partner in peacetime ponoi, an ally for the works (erga) of war, the best support of friendship. To choose Evil would be shameful and not even extremely pleasurable, while with Virtue one will lead the most varied and honorable life.

We know the economics of these startups,” Eb says. “We begin with nothing but the idea. That’s what the NDA is for—to protect your idea. We work on the idea together—put our brainpower into it—and get stock in return. The result of this work is software. The software is copyrightable, trademarkable, perhaps patentable. It is intellectual property. It is worth some money. We all own it in common, through our shares. Then we sell some more shares to an investor. We use the money to hire more people and turn it into a product, to market it, and so on. That’s how the system works,

Gratitude is one of the virtues of the noble man. It is the hallmark of a life lived well. It is a trademark of the righteous man. It is an attribute that significantly impacts on your personal happiness and how sound your relationship will be with others.

The question today is not whether you have IP; it is whether you know how to use your IP

It was a great job for a while,” Jim said with trademark understatement. For a while? At Jim’s salary, with the stock options still ahead of him, he was closing in on “pay off your parents’ mortgage and start a foundation” territory. What more could one person possibly want from a job? Well, for Jim Koch, it wasn’t about more; it was about different. In the beginning at BCG, Jim was being paid to learn about business strategy, product categories, organizational issues, and business problems. But once he entered management, his job became . . . well . . . boring. He was selling BCG’s services rather than diving into problems and finding solutions. “The learning stopped,” he said. “And then I had this epiphany. I asked myself, ‘Do I want to do this the rest of my life?’ And the answer came back: ‘No.’ And the corollary to that was, ‘Well, if I don’t want to do it for the rest of my life, I probably don’t want to do it tomorrow.

ALL RIGHTS RESERVED. No part of this book may be used or reproduced in any matter whatsoever without the written and signed permission of the author. All trademarked names are the property of their owner and are acknowledged by the proper use of capitalization throughout. OTHER ‘Game on Boys’ BOOKS Available on Amazon as eBooks or print books Game on Boys 4 can be read separately or part of a series FREE ebook Game on Boys 1:The PlayStation Playoffs(8-12) Game on Boys 2 : Minecraft Madness (8-12) Game on Boys 3 : NO Girls Allowed Game on Boys 5 : House of Horrors Game on Boys 6 : Galactic Zombie Other books by Kate Cullen FREE Diary Of a Wickedly Cool Witch : Bullies and Baddies(8-13) Boyfriend Stealer : Diary of a Wickedly Cool Witch 2 (8-13) Diary of a Wickedly Cool Witch 3 : Perfect Ten (8-13) Diary of a Wickedly Cool Witch 4 : Witch School for Misfits Lucy goes to the Halloween Party (Early readers) Lucy the Easter Dog (Early readers) Lucy's Merry Christmas Sammy McGann and the Secret Soup People (5-10) Follow KATE on TWITTER at Kate Cullen @ katekate5555 Or email gameonboysseries@gmail.com to receive email updates. (Copy and paste) Or visit her website for new books and giveaways Kate Cullen author website Contents 1. Wow 2. BYODD 3. Secrets 4. News 5. Brats 6. Santa 7. Wishing 8. Blocky 9. Monsters 10. Wolverine 11. Creepy. 12. Arachnophobia 13. Fartblaster 14. Superhero 15. Enderman 16. Teleporting 17. Lost 18. Potions 19. Scared 20. Spells 21. Fireworks 22. Homecoming 1. WOW You know how awesome Christmas is, and birthdays are sick as, Easter is just a big fat chocolate splurge, and even Thanksgiving is like pig-out insanity. Weekends are kinda cool too, but holidays are totally far out man. And when a new PS game comes out and they have a midnight release extravaganza at the game store, it’s like crazy time, coolness overload. All these things are the main reason I exist on this earth. Without all this stuff, life would just SUCK big time. But nothing, I repeat NOTHING comes close to the Christmas I just had. WOW! I repeat WOW! Where do I even start? This Christmas was a like a dream come true. Actually it was sort of like a nightmare too, if that makes any sense. A dream and a nightmare mixed up into one. Totally far out man. Totally gobsmacking, totally awesome, but totally freaking scary. So you’re probably thinking like I won a million bucks or something and then got mugged, or the owner of Sony PlayStation company sent me 1000 free PS games, and then the house got robbed at gunpoint. Or even better, the owner made me the new boss of the Sony PlayStation company. Yeah right! Like that will ever happen! In my dreams!! Although, after what happened, I’m thinking that absolutely anything is possible. 2. BYODD The last day at school before Christmas break was awesome. We had a BYOD day in the afternoon. The first part of the day we had to do all the boring Christmassy stuff like making soppy cards for our families, coloring pictures of Santa and doing boring word searches looking for words like (DER) ‘Santa, Christmas, present, jingle, stocking’. Like BORING. Capital ‘B’ Boring. Why can’t Christmas word finds have proper Christmas words like, console, iPhone 6, PlayStation games, Star wars, BMX, Nerf Modulous Blaster, Thunderblast, Star Wars darth vader vehicle, lego Star Wars Death star?

legally protected patents, trademarks, brand name reputation, networks, trade secrets supplier and customer know-how ability to manage change, perception of quality

I’ve also been pleasantly surprised how this proposition—the message that Jesus shows us what God is like—is often well received by those who don’t profess Christian faith. If I say, “God is love and Jesus was love incarnate,” no problem! Jesus is seldom the issue, even for a rabid, self-avowed ‘non-Christian’ such as satirist Bill Maher. His primary attacks are not against Jesus at all, but against Christians whose religion does violence in the name of the Prince of Peace. He castigates: If you’re a Christian that supports killing your enemy and torture, you have to come up with a new name for yourself. …‘Capping thy enemy’ is not exactly what Jesus would do. For almost two thousand years, Christians have been lawyering the Bible to try to figure out how ‘Love thy neighbor’ can mean ‘Hate thy neighbor.’ … Martin Luther King Jr. gets to call himself a Christian, because he actually practiced loving his enemies. And Gandhi was so f-ing Christian, he was Hindu. But if you’re endorsing revenge, torture or war, …you cannot say you’re a follower of the guy who explicitly said, ‘Love your enemy’ and ‘Do good to those who hate you.’ … And not to put too fine a point on it, but nonviolence was kind of Jesus’ trademark—kind of his big thing. To not follow that part of it is like joining Greenpeace and hating whales. There’s interpreting, and then there’s just ignoring. It’s just ignoring if you’re for torture—as are more Evangelical* Christians than any other religion. You’re supposed to look at that figure of Christ on the Cross and think, “how could a man suffer like that and forgive?” … I’m a non-Christian. Just like most Christians. If you ignore every single thing Jesus commanded you to do, you’re not a Christian—you’re just auditing. You’re not Christ’s followers, you’re just fans. And if you believe the Earth was given to you to kick ass on while gloating, you’re not really a Christian—you’re a Texan.[3]

Nobody sells native advertising better than BuzzFeed, with an entire staff devoted to creating its trademark listicles and quizzes just for sponsors: “How To Rank Your Happiness By Jars Of Nutella®

1. After dark, stars glisten like ice, and the distance they span Hides something elemental. Not God, exactly. More like Some thin-hipped glittering Bowie-being—a Starman Or cosmic ace hovering, swaying, aching to make us see. And what would we do, you and I, if we could know for sure That someone was there squinting through the dust, Saying nothing is lost, that everything lives on waiting only To be wanted back badly enough? Would you go then, Even for a few nights, into that other life where you And that first she loved, blind to the future once, and happy? Would I put on my coat and return to the kitchen where my Mother and father sit waiting, dinner keeping warm on the stove? Bowie will never die. Nothing will come for him in his sleep Or charging through his veins. And he’ll never grow old, Just like the woman you lost, who will always be dark-haired And flush-faced, running toward an electronic screen That clocks the minutes, the miles left to go. Just like the life In which I’m forever a child looking out my window at the night sky Thinking one day I’ll touch the world with bare hands Even if it burns. 2. He leaves no tracks. Slips past, quick as a cat. That’s Bowie For you: the Pope of Pop, coy as Christ. Like a play Within a play, he’s trademarked twice. The hours Plink past like water from a window A/C. We sweat it out, Teach ourselves to wait. Silently, lazily, collapse happens. But not for Bowie. He cocks his head, grins that wicked grin. Time never stops, but does it end? And how many lives Before take-off, before we find ourselves Beyond ourselves, all glam-glow, all twinkle and gold? The future isn’t what it used to be. Even Bowie thirsts For something good and cold. Jets blink across the sky Like migratory souls. 3. Bowie is among us. Right here In New York City. In a baseball cap And expensive jeans. Ducking into A deli. Flashing all those teeth At the doorman on his way back up. Or he’s hailing a taxi on Lafayette As the sky clouds over at dusk. He’s in no rush. Doesn’t feel The way you’d think he feels. Doesn’t strut or gloat. Tells jokes. I’ve lived here all these years And never seen him. Like not knowing A comet from a shooting star. But I’ll bet he burns bright, Dragging a tail of white-hot matter The way some of us track tissue Back from the toilet stall. He’s got The whole world under his foot, And we are small alongside, Though there are occasions When a man his size can meet Your eyes for just a blip of time And send a thought like SHINE SHINE SHINE SHINE SHINE Straight to your mind. Bowie, I want to believe you. Want to feel Your will like the wind before rain. The kind everything simply obeys, Swept up in that hypnotic dance As if something with the power to do so Had looked its way and said: Go ahead.

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