“
that doesn’t take away from how profound it was. In fact, not only do those five simple words mark a major turning point in the sale but they also mark the point where you’re going to begin your next pattern. You’re going to say, in a sympathetic tone: “Now, that I can understand. You don’t know me, and I don’t have the luxury of a track record; so let me take a moment to reintroduce myself. “My name is [your first and last name], and I’m a [your title] at [the name of your company], and I’ve been there for [actual number] years, and I pride myself on …” And now you’re going to tell your prospect a little bit about yourself—citing any degrees you have, any licenses you have, any special talents you have, any awards you’ve won, what your goals are at the company, what you stand for as a person in terms of ethics and integrity and customer service, and how you can be an asset to him and his family over the long term.
”
”
Jordan Belfort (Way of the Wolf: Straight line selling: Master the art of persuasion, influence, and success)