Hotel Marketing Quotes

I used to walk in here and have to fight for my life as the place fell down around me,” Jace mused. “Now it’s all velvet cushions and insistent offers of immortal beauty.

I'm a terrible person,' Pierrot said to her. 'I'm quite wicked too', Rose said, and she smiled at him. Pierrot knew that Rose was punished every time she spoke to him. All her words were contraband, treasured items from the black market. A sentence from her was like a pot of jam during wartime.

most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.

Almost as an article of faith, some individuals believe that conspiracies are either kooky fantasies or unimportant aberrations. To be sure, wacko conspiracy theories do exist. There are people who believe that the United States has been invaded by a secret United Nations army equipped with black helicopters, or that the country is secretly controlled by Jews or gays or feminists or black nationalists or communists or extraterrestrial aliens. But it does not logically follow that all conspiracies are imaginary. Conspiracy is a legitimate concept in law: the collusion of two or more people pursuing illegal means to effect some illegal or immoral end. People go to jail for committing conspiratorial acts. Conspiracies are a matter of public record, and some are of real political significance. The Watergate break-in was a conspiracy, as was the Watergate cover-up, which led to Nixon’s downfall. Iran-contra was a conspiracy of immense scope, much of it still uncovered. The savings and loan scandal was described by the Justice Department as “a thousand conspiracies of fraud, theft, and bribery,” the greatest financial crime in history. Often the term “conspiracy” is applied dismissively whenever one suggests that people who occupy positions of political and economic power are consciously dedicated to advancing their elite interests. Even when they openly profess their designs, there are those who deny that intent is involved. In 1994, the officers of the Federal Reserve announced they would pursue monetary policies designed to maintain a high level of unemployment in order to safeguard against “overheating” the economy. Like any creditor class, they preferred a deflationary course. When an acquaintance of mine mentioned this to friends, he was greeted skeptically, “Do you think the Fed bankers are deliberately trying to keep people unemployed?” In fact, not only did he think it, it was announced on the financial pages of the press. Still, his friends assumed he was imagining a conspiracy because he ascribed self-interested collusion to powerful people. At a World Affairs Council meeting in San Francisco, I remarked to a participant that U.S. leaders were pushing hard for the reinstatement of capitalism in the former communist countries. He said, “Do you really think they carry it to that level of conscious intent?” I pointed out it was not a conjecture on my part. They have repeatedly announced their commitment to seeing that “free-market reforms” are introduced in Eastern Europe. Their economic aid is channeled almost exclusively into the private sector. The same policy holds for the monies intended for other countries. Thus, as of the end of 1995, “more than $4.5 million U.S. aid to Haiti has been put on hold because the Aristide government has failed to make progress on a program to privatize state-owned companies” (New York Times 11/25/95). Those who suffer from conspiracy phobia are fond of saying: “Do you actually think there’s a group of people sitting around in a room plotting things?” For some reason that image is assumed to be so patently absurd as to invite only disclaimers. But where else would people of power get together – on park benches or carousels? Indeed, they meet in rooms: corporate boardrooms, Pentagon command rooms, at the Bohemian Grove, in the choice dining rooms at the best restaurants, resorts, hotels, and estates, in the many conference rooms at the White House, the NSA, the CIA, or wherever. And, yes, they consciously plot – though they call it “planning” and “strategizing” – and they do so in great secrecy, often resisting all efforts at public disclosure. No one confabulates and plans more than political and corporate elites and their hired specialists. To make the world safe for those who own it, politically active elements of the owning class have created a national security state that expends billions of dollars and enlists the efforts of vast numbers of people.

In war, demonization of the enemy is a central parameter in the behavior of a combatant. Likewise, in hotel marketing, demonization of OTAs is a central parameter in the behavior of an entrepreneur

What city doesn’t like to brag about itself? The gargoyle fauns leaned off the front of the buildings, whispering about their sex lives. The fat catfish in the greenhouse swore they had stock market tips. The horses on the carousel reared their heads, ready for a battle against the mermaid statues in the pond. An electric train rode around and around a tiny mountain in the toy-shop window, while its Lilliputian passengers dreamed in tiny berths.

Every day, on the roads of Delhi, some chauffeur is driving an empty car with a black suitcase sitting on the backseat. Inside that suitcase is a million, two million rupees; more money than that chauffeur will see in his lifetime. If he took the money he could go to America, Australia, anywhere, and start a new life. He could go inside the five-star hotels he has dreamed about all his life and only seen from the outside. He could take his family to Goa, to England. Yet he takes that black suitcase where his master wants. He puts it down where he is meant to, and never touches a rupee. Why? "Because Indians are the world's most honest people, like the prime minister's booklet will inform you? No. It's because 99.9 percent of us are caught in the Rooster Coop just like those poor guys in the poultry market.

We no longer live in a world where nations and nationalism are of key significance, but in a globalised market where we are, ostensibly, free to choose – but, if the Frankfurt School’s diagnosis is right, free only to choose what is always the same, free only to choose what spiritually diminishes us, keeps us obligingly submissive to an oppressive system.

The meaning behind your passion, whether it be for hospitality, law, or hot sauce, now translates into value. In the Age of Ideas this is what the market demands, and you have the power to give it to them by unlocking your unique creative potential.

Aesop was writing for the tortoise market. Axiomatically, hares have no time to read. They are too busy winning the game. The propaganda goes all the other way, but only because it is the tortoise who is in need of consolation. Like the meek who are going to inherit the earth.

Your USP is never what you think it is. It is what your customer think it is.

but the problem now was that sometimes the heroin wasn’t heroin anymore, sometimes now it was fentanyl, seeping into the market by mail and by ship, fifty times more potent than heroin and cheaper to produce.

I heard came from a potbellied Bhutanese hotel owner named Sanjay Penjor. GNH, Penjor told me, “means knowing your limitations; knowing how much is enough.” Free-market economics has brought much good to the world, but it goes mute when the concept of “enough” is raised. As the renegade economist E. F. Schumacher put it: “There are poor societies which have too little. But where is the rich society that says ‘Halt! We have enough!’ There is none.

You witch!" he yelled as he realized that he was trapped, harnessed to the most powerful rotary iron on the market. (Or it had been when the hotel had first bought it, anyway.) "I'll kill you!" "Not if the mangle kills you first," I said.

Lion was the one who pointed out that naming hotels after Millennial values -- the Truth, the Purpose, the Community -- now that his generation had reached the age where the luxury of billboard ethics had been derailed by the verities of life, might be lucrative. "Aspirational nostalgia," he dubbed it.

I know that might seem self-justifying but the numbers are the numbers and if you look at investments vs. returns, most of those people/entities took out far more than they put in and made far more money than if they’d just invested in the stock market and therefore I would suggest that it is inaccurate to refer to them as ‘victims.’ 

This is always always always what she wished a bazaar to be. Demre, proudly claiming to be the birthplace of Santa Claus, was direly lacking in workshops of wonder. Small corner stores, an understocked chain supermarket on the permanent edge of bankruptcy and a huge cash and carry that serviced the farms and the hotels squeezed between the plastic sky and the shingle shore. Russians flew there by the charter load to sun themselves and get wrecked on drink. Drip irrigation equipment and imported vodka, a typical Demre combination. But Istanbul; Istanbul was the magic. Away from home, free from the humid claustrophobia of the greenhouses, hectare after hectare after hectare; a speck of dust in the biggest city in Europe, anonymous yet freed by that anonymity to be foolish, to be frivolous and fabulous, to live fantasies. The Grand Bazaar! This was a name of wonder. This was hectare upon hectare of Cathay silk and Tashkent carpets, bolts of damask and muslin, brass and silver and gold and rare spices that would send the air heady. It was merchants and traders and caravan masters; the cornucopia where the Silk Road finally set down its cargoes. The Grand Bazaar of Istanbul was shit and sharks. Overpriced stuff for tourists, shoddy and glittery. Buy buy buy. The Egyptian Market was no different. In that season she went to every old bazaar in Sultanahmet and Beyoğlu. The magic wasn’t there.

The generic concept of capital without which economists cannot do their work has no measurable counterpart among material objects; it reflects the entrepreneurial appraisal of such objects. Beer barrels and blast furnaces, harbour installations and hotel-room furniture are capital not by virtue of their physical properties but by virtue of their economic functions. Something is capital because the market, the consensus of entrepreneurial minds, regards it as capable of yielding an income. This does not mean that the phenomena of capital cannot be comprehended by clear and unambiguous concepts. The stock of capital used by society does not present a picture of chaos. Its arrangement is not arbitrary. There is some order in it.

The BDS on campus operation is organized by, among others, a group in Chicago, Illinois, called American Muslims for Palestine, or AMP. For years, AMP, through its sponsorship of Students for Justice in Palestine (SJP), has been sending strategists, digital and communications experts, graphic designers, video editors, and legal advisors to colleges all over America and running flashy events in expensive hotels for the purpose of delegitimizing Israel, minimizing pro-Israel voices on campus, and harassing Jewish and pro-Israel students in order to deter them from supporting Israel. The embodiment of Cancel Culture. Managing such a sophisticated network of political operatives, extensive marketing, and (pre-COVID) ritzy gatherings at nice hotels is extremely expensive.11 So where is the money coming from? I

Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier.

Soon competitors did the same, such as Samuel Reynolds, who came to Maryland’s Eastern Shore in 1831 and placed an ad in the Easton Republican Star. It proclaimed that he wouldn’t leave the Easton Hotel until he bought “100 NEGROES,” “from the age of twelve to twenty-five years, for which he will give higher prices than any real purchaser that is now in the market.” Young Frederick Douglass, who was sent back from Baltimore (where he had secretly learned to read)

Life at the Chelsea was an open market, everyone with something of himself to sell. (..) the lobby hung with bad art. Big invasive stuff unloaded on Stanley Bard in exchange for rent. The hotel is an energetic, desperate haven for scores of gifted hustling children from every rung of the ladder. Guitar bums and stoned-out beauties in Victorian dresses. Junkie poets, playwrights, broke down filmmakers, and French actors. Everybody passing through here is somebody, if nobody in the outside world (…) The Chelsea was like a doll’s house in the Twilight Zone, with a hundred rooms, each a small universe.

Life at the Chelsea was an open market, everyone with something of himself to sell.” (p.107) (..)the lobby hung with bad art. Big invasive stuff unloaded on Stanley Bard [gerente do hotel] in exchange for rent. The hotel is an energetic, desperate haven for scores of gifted hustling children from every rung of the ladder. Guitar bums and stoned-out beauties in Victorian dresses. Junkie poets, playwrights, broke down filmmakers, and French actors. Everybody passing through here is somebody, if nobody in the outside world.” (p.91). (…) The Chelsea was like a doll’s house in the Twilight Zone, with a hundred rooms, each a small universe.

When I woke up, sunlight was streaming through the windows in my suite. There was a lipstick-smeared drool stain on the Frette linens. And someone was . . . shouting. Wait, what? I turned my heavy head. The Vice President of Marketing was in my room—yelling at me! “AHHHHH!” I was nearly naked! I fumbled for the duvet. “You missed breakfast!” The Vice President of Marketing was bugging. Behind her was a male hotel employee with a key card. “We’ve been calling and calling!” “I overslept!” I cried. “Why are you in my room? Can you give me some fucking privacy? You can’t just bust in on people!” I knew I shouldn’t talk to one of Lucky’s biggest advertisers this way, but I was pissed. I may have been a drug addict, but I had my dignity! You know?

When I first started hearing about the places that give people joy, I realized that many of them evoke this giddy feeling of abundance: carnivals and circuses, dollar stores and flea markets, and giant old hotels like the Grand Budapest of director Wes Anderson’s imagining. The same feeling also exists on a smaller scale. An ice-cream cone covered in rainbow sprinkles is like a candy store held in your hand. A shower of confetti, a multicolored quilt, a simple game of pick-up sticks, have this irresistible allure. Even the language of joy is rife with excess. We say we’re overjoyed or that we’re brimming with happiness. We say, “My cup runneth over.” And this is very much how it feels to be in a moment of joy, when our delight is so abundant it feels like it can’t be contained by the boundaries of our bodies.

I couldn’t wipe the smile off my face/ I felt giddy all the way back to the hotel. I giggled. I was happy. Sage leaned back in his seat and studied me, an amused smile on his face. “What?” I asked. He shook his head. “You’re making fun of me,” I said. “I’m not,” Sage assured me. I knew he was telling the truth. His eyes were affectionate. I was his, not just in the past but today and forever, and nothing had ever made me feel more secure. I was about to pull into the hotel when Sage reminded me of the snacks-the whole reason we’d supposedly gone out. I swung a wild U-turn that slammed Sage against his door. “Taking up stunt driving?” he asked. “Can you imagine walking in without the snacks? Rayna would be all over me.” “You don’t think she will be anyway? It’s been a long snack run.” “It hasn’t been that long,” I said. “Has it?” He scrunched his brows. “What are you trying to say?” I giggled again, and we pulled into a gas station market. Sage wrapped his arm around my shoulders and I leaned against his chest as we walked in step into the store; he held my hand as I cruised the tiny aisles; he stood behind me and rubbed my shoulders as we paid. I felt normal. I imagined how things would be after everything was over: after we met the dark lady, after we got the Elixir, after we found my dad. Sage and I could travel the world together: me taking pictures, him painting, always coming back together at the end of the day to share what we’d done and lie in each other’s arms.

So, in summary: The market for Negro writers is very limited. Jobs as professional writers, editorial assistants, publisher's readers, etc., are almost non-existent. Hollywood insofar as Negroes are concerned, might just as well be controlled by Hitler. The common courtesies of decent travel, hotel and restaurant accommodations, politeness from doormen, elevatormen, and hired attendants in public places is practically everywhere in America denied Negroes, whether they be writers or not. Black authors, too, must ride in Jim Crow cars. These are some of our problems. What can you who are writers do to help us solve them? What can you, our public, do to help us solve them? My problem, your problem. No, I'm wrong! It is not a matter of mine and yours. It is a matter of ours. We are all Americans. We want to create the American dream, a finer and more democratic America. I cannot do it without you. You cannot do it omitting me. Can we march together then? But perhaps the word march is the wrong word—suggesting soldiers and armies. Can we not put our heads together and think and plan—not merely dream—the future America? And then create it with our hands? A land where even a Negro writer can make a living, if he is a good writer. And where, being a Negro, he need not be a secondary American. We do not want any secondary Americans. We do not want a weak and imperfect democracy. We do not want poverty and hunger and prejudice and fear on the part of any portion of our population. We want America to really be America for everybody. Let us make it so!

Now, years later, he had been commissioned to fashion pictures with sugar water and dyes, a holiday mural. He had risen into something he could do, he had been recognized, and those years spent enduring his father's impatience seemed far away. He would do it for number 98,761,580, his love whose hand he held, cold as it was, who had lain beside him in the tunnels, in the filth. What had haunted him was the thought of her lovely body wasting away. It had torn at his eyes, his throat. It had taken away his faith. He painted a band of sugar on the walls of the hotel, the mural reflecting the city back to itself - the deep green park, the holiday windows, lovers under golden angels, flowers spilling out of markets in December, a resurrected skyscraper, a choir of variegated faces singing in front of a red door of a dark church, the homeless - not swept away, not forgotten - their realities on their faces, hands, hair. It was not a Rockwell. There were a few artists, subcontractors, who kept trying to abscond with the project, to make it what it wasn't for the sake of something they likened to a good make-believe before bed. -- 'A Potter's Field

For the very nature of the product designer's role in industry tends to militate against his effectiveness. He is schooled--and presumably motivated--to design things for people; but he is retained to design things for the market.

As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue

Creating a website for a hotel without fully understanding their needs, their strengths and weaknesses is like selling expensive shoes without asking the customer for the size that he fits; they will do a good impression in the shoe rack, but you won’t be able to wear them and walk.

Because of the need for external connections, PMS strength is proportional to the number of tools it can integrate to. In a perfect world, in fact, PMS should be able to communicate with every single software/hardware in the hotel, but connections between PMS and third-party systems can be (and often are) challenging.

A (good) hotel photo shoot begins way before the photographer even grabs his cutting-edge technology camera. It begins with a meticulous shoot planning. So make sure to hire a pro, who knows the industry (Yeah, I know, everybody has a cousin who’s pretty good with Photoshop and owns an Iphone X, thanks but no, thanks).

Hotels' loyalty programs evolved, changed and made countless U-turns over the years, but a constant has surprisingly survived unscarred over the course of three decades: points.

Moving away from traditional hotel loyalty programs' model and offering a good mix of instant gratifications and long-term rewards based on the guest type is crucial to creating sustainable and scalable programs. And if it is unlikely that the industry will ever entirely move away from the points-for-stay model, most hotel brands are already integrating guest experience, recognition and service personalization as part of their loyalty programs, realizing that the in-house financial value of their guests is as important as their stay frequency.

Until a few years ago, booking a hotel online was a remarkably frustrating experience: once you chose the destination you had to browse through dozens of brand.com sites, search for rates, location, fill endless contact forms to, eventually, find out that the hotel you liked was fully booked. This process could take days, while today the same result can be achieved by simply applying a filter on TripAdvisor, with a much faster and less frustrating UX. Back in 2008, without a proper aggregator, the only possibility web users had was to search for very generic keywords on search engines. This explains why, only a decade ago, the query “Hotels in Paris” was at its peak of popularity, while today the same query produces only 1/4 of the original volume.

The reason why it has been so hard to replicate in the hotel industry is not due to a lack of a great ideas but more likely due a lack of resources, technical and political know-how to navigate through the various companies. The mere architecture of such a platform would probably need to be as big and as complex as all the PMS combined, so the costs involved are likely massive. This is mainly a game that can be won by resources, more than by agility.

While many hoteliers and marketers still look at social media as an ROI tool, it should be looked at primarily as a communication platform to engage with guests and potential guests. Hotels that are built with social elements in their DNA may receive more reservations through social media but that is a positive side-effect that one should consider as a bonus and not the main goal.

There is no space for absolutism in hotel tech.

A hotel is not a farm and it does not always pay to buy local, not even on an ethical level. The web reshaped the geography of the World and it is now easier to reach a 24/7 customer service in India or in the Philippines than your IT manager living two blocks from you. Keep it in mind next time your servers crash in the middle of the night.

When it comes to web design, listening solely to the hotel’s requests can put the whole website project in jeopardy, as hoteliers, who spend most of their day in the confined space of the four walls of their hotels, tend to develop a “partial blindness”: they often take the stronger features of their hotel for granted and they give an unjustifiably high value to some trivial characteristic.

Coffee, taxi, airport, meeting, hotel, coffee, taxi, airport. (Repeat ad inf.)

When uploading a photo of your hotel online, you are the eyes of your guests.

Hotel marketing starts on front desks and dies in academies.

When uploading a photo of your hotel online, you are the eyes (and the wallet) of your future guests, so don’t take it lightly

In any modern hotel, having a centralized system is critical in order to increase efficiency, avoid time waste and reduce human error, therefore PMS must eventually connect to nearly all the software the hotel is using.

The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model. The reason is simple, almost Darwinian: the model that will prove to be the most efficient in terms of scalability and efficiency for the end user is going to prevail.

Between getting a fax room confirmation and being asked for passport by an animatronic velociraptor, there must be a healthy sweet spot in the use of technology in our industry

What we are likely to see is AI working together with humans, not AI replacing humans

We are the last generation with scraped knees. Next one will make no difference between on and off-line reality

If we want a real frictionless hotel experience, we need to have frictionless hotel infrastructures

Technology evolution is far from linear. It is very, very bumpy

Hyper-personalization" is the new "Direct Booking

When it comes to hotels, photography should be able to sell a specific product: your rooms

If everything is important, then nothing is important

Learn. Work. Create.

Technology made the life of professional photographers easier, but it also opened the doors for a generation of amateurs that do not know the industry. And, when it comes to commercial photography, this is the perfect recipe for disaster.

A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient

Let computers do what computers do best and let humans do what humans do best

AI is already mainstream. It's just not very visible

The recent complete hotel SERP redesign marked another milestone in Google's travel domination plan: The new design goal is to keep users as much as possible in the search engine, without the need to search info on OTAs or metasearch engines.

Soon enough, end users (hotels, apartments, b&b, etc.) could be able to manage the entire suite of Google advertising from a single, simple extranet, decreeing the end of hotels' dependence to third-parties (web agencies and vendors)

With six thousand miles separating me from sleep, I stumbled down into the subway at dawn and emerged on the outskirts of the Tsukiji market just as the sun broke across Tokyo Bay. Inside the market, I saw the entire ocean on display: swollen-bellied salmon, dark disks of abalone, vast armies of exotic crustaceans, conger eels so shiny and new they looked to be napping in their Styrofoam boxes. I stumbled onward to a tuna auction, where a man in a trader's cap worked his way through a hundred silver carcasses scattered across the cement floor, using a system of rapid hand motions and guttural noises unintelligible to all but a select group of tuna savants. When the auction ended, I followed one of the bodies back to its buyer's stall, where a man and his son used band saw, katana blade, cleaver, and fillet knife to work the massive fish down into sellable components: sinewy tail meat for the cheap izakaya, ruby loins for hotel restaurants, blocks of marbled belly for the high-end sushi temples. By 8:00 a.m. I was starving. First, a sushi feast, a twelve-piece procession of Tsukiji's finest- fat-frizzled bluefin, chewy surf clam, a custardy slab of Hokkaido uni- washed down with frosty glasses of Kirin. Then a bowl of warm soba from the outer market, crowned at the last second with a golden nest of vegetable tempura.

Hotels are resilient to MA adoption, because of the initial economic investment needed

Past traumatic experiences with software implementation make hotels look at the nw software implementation process with fear, overestimating the probability of something going horribly wrong (loss of data, staff retraining, etc.) rather than looking with excitement at the improvements the new technology will bring

Over the years, I’ve heard dozens of hotels afraid to lose their “human touch,” but it’s worth remembering that, according to a recent Gallup poll, more than 20 million United States employees (humans, of course) have a negative attitude toward work, and are responsible for an annual loss in productivity of $300 billion.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

Many Hotel General Managers see a chart with a line going up and assume it will continue going up forever. It won’t.

When it comes to OTAs, most hotels are stuck with their us-versus-them mentality.

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain

Tangible + Intangible: that’s the secret sauce of good marketing. A hotel room is never only a hotel room, it’s a statement.

The implicit assumption in traditional business strategy that competition is a zero-sum game is far less applicable in the world of platforms. Rather than re-dividing a pie of more-or-less static size, platform businesses often grow the pie (as, for example, Amazon has done by innovating new models, such as self-publishing and publishing on demand, within the traditional book industry) or create an alternative pie that taps new markets and sources of supply (as Airbnb and Uber have done alongside the traditional hotel and taxi industries). Actively managing network effects changes the shape of markets rather than taking them as fixed.

It was late one night at the hotel bar in Johannesburg when Bill told me his daughter is “a very unusual person.” That she was. A couple of nights later, over a South African chardonnay at the Serena Hotel in Kampala, I suggested to Chelsea that we check out the market in the morning. “It’s supposed to be the biggest market in East Africa,” I said. “Actually, in terms of square footage, Nairobi would dispute that,” Chelsea replied.

Sherman Cohen, a tough negotiator in the Manhattan properties market, expressed interest and Ifshin set up a meeting in Trump’s office. Before taking a seat at Trump’s conference table, Cohen lit up a cigarette. But when he reached for the ashtray in the middle of the table, it would not budge. Donald, Cohen said, do you have this thing screwed down? This conference table comes from my hotel, the Barbizon, Trump said, and we screwed down all the ashtrays because people were stealing them as souvenirs. Trump’s self-satisfied grin suggested he was just protecting his investment.

In 1863, as Havana continued to grow, the need for expansion prompted the removal of the city walls. The Ten Years’ War ended with a cease fire from Spain. However, it was followed by the Cuban War of Independence, which lasted from 1895 until 1898 and prompted intervention by the United States. The American occupation of Cuba lasted until 1902. After Cuban Independence came into being, another period of expansion in Havana followed, leading to the construction of beautiful apartment buildings for the new middle class and mansions for the wealthy. During the 1920’s, Cuba developed the largest middle class per total population in all of Latin America, necessitating additional accommodations and amenities in the capital city. As ships and airplanes provided reliable transportation, visitors saw Havana as a refuge from the colder cities in the North. To accommodate the tourists, luxury hotels, including the Hotel Nacional and the Habana Riviera, were built. In the 1950’s gambling and prostitution became widespread and the city became the new playground of the Americas, bringing in more income than Las Vegas. Now that Cuba senses an end to the embargo and hopes to cultivate a new relationship with the United States, construction in Havana has taken on a new sense of urgency. Expecting that Havana will once again become a tourist destination, the French construction group “Bouygues” is busy building Havana's newest luxury hotel. This past June Starwood’s mid-market Four Points Havana, became the first U.S. hotel, owned by Marriott, to open in Cuba. The historic Manzana de Gómez building which was once Cuba's first European-style shopping arcade has now been transformed into the Swiss based Manzana Kempinski, Gran Hotel, La Habana. It has now become Cuba's first new 5-Star Hotel! Spanish resort hotels dot the beaches east of Havana and China is expected to build 108,000 new hotel rooms for the largest tourist facility in the Caribbean. On the other end of the spectrum is the 14 room Hotel Terral whch has a prime spot on the Malecón.

That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody spoke for a moment because everyone liked it. Maximums meant that everyone would get the most out of the relationship-real estate agents and customers alike. The name did a good job of communicating the everybody wins principle at the heart of the endeavor. But after a few more minutes, they realized it didn't quite work. It wasn't snappy enough for a good brand name, and it was too long to fit on a real estate sign. More tequila got poured. No one could come up with another name that felt as on-target as Real Estate Maximums. Someone suggested shortening it to R. E. Max. That made it snappier and appealing in a brand name sense; but when you wrote it out, it looked too much like a real person's name. You could imagine junk mail arriving at the office in care of Mr. and Mrs. R. E. Max. Collins pointed out that Exxon had formed only a few years before, and the X with a slash through it looked very smart. So Liniger took out the dots and tried a slash through the middle of the word and then capitalized all the letters. They looked at the pad of paper and saw: RE/MAX. A silence came over them, followed by a few backslaps and cheers. Everything about the word looked exactly right, as though they were talking about an established global company. Now, what about colors? They were on a roll. Now was no time to stop. A few more shots of tequila went around while they debated the right look for the new RE/MAX. It didn't take long to figure it out: Everyone in the room was a Vietnam vet and patriotic to the core. The colors, of course, had to be red, white, and blue. When they considered the whole package, they knew they had it. And that's how the idea for the distinctive RE/MAX brand was hatched. Considering the time and resources that get poured into brand development today, their methods might seem unorthodox if admirably effective. No money was spent on advertising agencies, market research, or trademark protection. The only investment was a decent bottle of tequila; the only focus group, a bunch of guys sitting around a room having a good laugh.

Grazie al mind-uploading o all’immortalità digitale, un ospite defunto potrebbe continuare a scrivere recensioni, oppure a postare foto dei suoi soggiorni mentre era in vita. L’hotel dovrebbe rispondere a questi commenti? Oppure inviargli gli auguri di compleanno o le condoglianze ogni volta che ricorre la data della morte? È un bel mal di testa per i CRM e per la marketing automation: quanto loyal può essere un ospite trapassato? Può ancora essere un brand ambassador? Se in vita ha parlato molto del tuo hotel sui suoi social, allora potrebbe continuare a farlo da morto.

Rispetto a qualunque altro formato, il metaverso offre una ricchezza di significato (semantica) e di segni (semiotica) imparagonabile a qualsiasi altro mezzo comunicativo. Grazie alla sua immersività, è possibile azzerare la distanza tra il punto di vista di chi voglio raggiungere e il punto di vista che gli voglio far conoscere.

Mealtime options can include dishes like bean burritos; chili; pasta e fagioli; red beans and rice; minestrone; Tuscan white bean stew; and black bean, lentil, or split pea soup. My mom turned me on to dehydrated precooked pea soup mixes. (The lowest sodium brand I’ve been able to find is from Dr. John McDougall’s food line.) You simply add the mix to boiling water with some frozen greens and stir. (Whole Foods Market sells inexpensive one-pound frozen bags of a prechopped blend of kale, collard, and mustard greens. Couldn’t be easier!) I pack pea soup mix when I travel. It’s lightweight, and I can prepare it in the hotel room coffeemaker.

The story wasn’t at heart only about economic devastation. It wasn’t just about those at the bottom. Not just hotel maids or supermarket cashiers or single moms. It was all of us. This made more sense as I read what neuroscience can now tell us: that every human brain has capacity for addiction. Isolation is part of why some people get addicted and some do not. So was trauma. Abuse, rape, neglect, PTSD, a parent’s drug use were as unspoken in America as addiction and as prevalent. The epidemic was revealing this. I also connected the epidemic to consumer marketing of legal addictive stuffs: sugar, video games, social media, gambling.

Why I was successful In 2014, I was 29 years old. I was selling against companies that had been in the QuickBooks integration business for five years or more. Some competitors had millions of dollars in venture capital. Their websites were the equivalent of a five-star hotel. These competitors had large sales and marketing teams that could easily show the value of their solution. The companies had a team of programmers. I had my pajamas, a corded phone, a cookie-cutter website, and a laptop computer. I signed up about three hundred new accounts because I was the first person to pick up the phone and I spoke English. I could answer questions on what my software can automate. If there was a problem, I called the customer and we did a screenshare. You need to talk to customers on the phone and you cannot email customers to death. Many customers later told me they reached out to competitors and received no response to sales or support inquiries. These customers said they chose my company because I was responsive. Potential customers want to speak to someone in their area who understands their language. You need to connect with them. Many people signed up for Connex because they liked me over the phone. We attract many small business owners. I had similar interests and I owned a business, just like them.

Non mi sembra troppo inverosimile che, tra cinque anni, i Marriott e gli Hilton del mondo inizieranno a costruire meta-versioni dei loro hotel in Horizon, consentendo agli avatar/ospiti di incontrarsi con i loro amici nella hall, o fare brainstorming nelle sale riunioni virtuali, ovviamente a pagamento.

Elon Musk ha predetto che entro 5-10 anni potremo comunicare telepaticamente per il tramite di impianti cerebrali – quindi cadrebbe anche la necessità di coordinarsi con il proprio staff durante le interminabili riunioni del lunedì mattina.

Se poteste scegliere tra un general manager ateo e un amish, dubito che scegliereste il secondo. E non per una questione di discriminazione religiosa, ma perché non potrebbe (pena violare il suo credo) utilizzare un computer. Il general manager ateo avrebbe un vantaggio sleale nei confronti dell’amish, un vantaggio tecnologico, così come un individuo “tecnologicamente aumentato” avrebbe un vantaggio (sleale o meno, poco importa nell’economia del nostro discorso) rispetto a un suo collega biologico.

Il passato è spesso semplicemente un meccanismo di difesa nei confronti di un futuro che percepiamo come sempre più incerto.

La vita del nomade digitale è stata mitizzata, probabilmente a causa dei social network. Non troverete molti operai di fabbrica nomadi digitali, ma copywriter, esperti SEO, startupper, e anche imprenditori e CEO di aziende online.

Mi sorprende, nel 2022, parlare ancora con esperti di SEO, arroccati sulle loro convinzioni anni Novanta. La ricerca è ormai stata soppiantata dalla predizione: si pensi ai nuovi artisti che scopriamo su Spotify oppure al modo in cui guardiamo le serie su Netflix, Amazon Prime o Hulu: non scartabelliamo l’intero catalogo, ma lasciamo che siano gli algoritmi a “suggerire” qualcosa di adatto a noi.

Nell’accezione moderna, un PMS ha via via perso il suo significato originale di – letteralmente – “sistema di gestione della proprietà” e ha cominciato a identificarsi più come un hub, un “connettore” tra altre tecnologie, al punto che inizia a sorgere il dubbio, tra gli addetti ai lavori, che l’acronimo PMS debba essere finalmente mandato in pensione.

Fare l’albergatore significa prendersi cura dei propri ospiti, non dei propri software.

La tecnologia che ci ha regalato Tinder è la stessa a causa della quale, nel 2011, un terzo di tutte le domande di divorzio negli Stati Uniti conteneva la parola “Facebook”.

L’hospitality non è più solo una people-industry, ma anche una tech-industry

Una singola ricerca su Google, oggi, necessita di più potere computazionale di tutta la spedizione Apollo 11, ma una frazione infinitesimale della forza lavoro umana.

Buy local” non è necessariamente la scelta migliore quando si tratta di tecnologia. Non c’è nessun vantaggio nell’acquistare software “a chilometri zero

In Europa, soprattutto, schiacciati da una legge (il GDPR) apertissima alle interpretazioni, gli albergatori devono affrontare un ulteriore livello di complessità nell’acquisire i dati dei propri ospiti nel rispetto di una normativa talmente vaga, a livello tecnologico, da rasentare il nichilismo procedurale.

Invece di inseguire questa chimera dell’all-in one a tutti i costi (per ragioni a me ignote ancora cara a molti imprenditori, forse abbagliati dal miraggio di avere un unico interlocutore), dovremmo lasciare che diversi fornitori si concentrino sulle loro rispettive nicchie, piuttosto che essere presi in ostaggio da un unico provider.

Una volta avvenuto il passaggio all’automazione, alla maggior parte delle persone non mancheranno gli addetti alla reception degli hotel e gli agenti di check-in delle compagnie aeree. Forse sarà persino difficile immaginare com’era interagire con gli umani per ricevere tali servizi di base.

Registrare manualmente i dati anagrafici su un PMS non è artigianato. Non c’è nessun valore aggiunto nel fatto che sia un essere umano a farlo, piuttosto che una macchina.

Insegno in varie università e MBA ormai da anni e noto sempre con sconforto che stiamo preparando questi studenti per professioni che non esisteranno più quando si affacceranno al mondo del lavoro.

Il problema centrale, con la quasi totalità delle strategie di revenue management, è che il prezzo finale non è quasi mai la somma scientifica del valore intrinseco degli attributi unici della camera, ma – nella migliore delle ipotesi – un’approssimazione arbitraria influenzata da metriche volatili, se non addirittura da pregiudizi, stati emotivi e bias cognitivi.

Il solo fatto che una tecnologia sia adottabile non coincide necessariamente con il bisogno di adottarla