Hopkins Sales Quotes

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Mastering the art of selling involves mastering the craft of providing your clients the education, products, services, and personal contact before, during and after the sale that they want, need and, more important, deserve. That’s how you succeed. That’s how you’ll not only survive and grow in this business, but will thrive, prosper, and achieve greatness through it.
Tom Hopkins (How to Master the Art of Selling Financial Services)
Selling is the art of asking the right questions to get the minor yeses that allow you to lead your prospect to the major decision. It’s a simple function, and the final sale is nothing more than the sum total of all your yeses.
Tom Hopkins (How to Master the Art of Selling)
These are all common principles of salesmanship. The most ignorant peddler applies them. Yet the salesman-in-print very often forgets them. He talks about his interest. He blazons a name, as though that was of importance. His phrase is, “Drive people to the stores,” and that is his attitude in everything he says. People can be coaxed but not driven. Whatever they do they do to please themselves. Many fewer mistakes would be made in advertising if these facts were never forgotten.
Claude C. Hopkins (Scientific Advertising)
John, Heard about you while looking up Marketing Directors for major hospitals and love your backstory - incredible that you work as a volunteer firefighter as well. I specialize in iOS development for the healthcare industry. Recently, we built an app for Johns Hopkins that has increased their patient happiness rating by 75% through an automated dashboard. Interested in improving your patient happiness at Baylor? Let me know and I’ll send over some times to chat. Thanks, Alex
Alex Berman (The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less)
canned sales
Tom Hopkins (How to Master the Art of Selling)
When you’re uncomfortable with the words you’re using, it becomes obvious to your listeners. When they recognize your discomfort, their defenses are likely to go up making the continuation of the conversation or sales process more challenging than when you are comfortable with what you’re saying. This is where dedication to your craft becomes very important.
Tom Hopkins (The Language of Sales: The Art and Science of Sales Communication)