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The voice came from a young male, Caucasian, aged 18-30, suburban middle class. Backwards baseball cap, black Breaking Bad Heisenberg t-shirt, neckbeard, BMI of 29. Demographically indistinguishable from the hundreds of thousands just like him in Langdon Pryce’s core readership. There was a seventy-one percent chance that Bring Me The Horizon was his favorite band.
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