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Doesn't it make you a little sad," [Nathan] mused to Callahan. "A bear's a beautiful creature, and here we are out for blood."
"Beautiful creature, my ass," Callahan replied. "A bear may be a beautiful creature, but a problem bear is, well, another bear altogether. Do you know, Nathan, where the word 'bear' comes from, etymologically speaking?"
Nathan shrugged. "Do I look like a fuckin' etymologist?"
"'Bear' comes from the proto-germanic language, the ancestor to basically all western European languages, including English," explained Callahan. "It comes from 'beorn', which means 'brown one'. The original word for 'bear' in proto-germanic has been lost to time, but probably more closely resembled the latin word 'ursus'. The pagans of prehistoric Europe treated bears as monsters, akin to dragons and trolls. They saw their raw strength and attributed magickal powers to them. The theory is that, by calling the animal by its proper name 'ursus', you would summon one, so they used the euphemism 'the brown one' instead, and it stuck around longer than the animal's original name."
"They're not all monsters, though," said Nathan, suddenly very concerned with defending the unproblematic bears. "That's what makes the bad ones 'problem bears' and not just 'bears'."
"No, of course not. And now we use the Latin and Greek names for them, scientifically speaking. Now that we treat them like animals and not monsters, we call them Ursus arctos in scientific literature, literally 'bear bear'. It's their old names, demystified. But out here in the woods?" Callahan gestured behind them, and Nathan realized that they'd now followed Dingo far enough into the woods that they could no longer see the cabin, the relative safety of their truck, or any immediate hope for backup behind them. "Out here in the woods, a bear is a bear.
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Hazel E. Baumgartner (The Woods: A Horror Novel)