Guinness Marketing Quotes

Excerpt from Ursula K Le Guin's speech at National Book Awards Hard times are coming, when we’ll be wanting the voices of writers who can see alternatives to how we live now, can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine real grounds for hope. We’ll need writers who can remember freedom – poets, visionaries – realists of a larger reality. Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximise corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship. Yet I see sales departments given control over editorial. I see my own publishers, in a silly panic of ignorance and greed, charging public libraries for an e-book six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience, and writers threatened by corporate fatwa. And I see a lot of us, the producers, who write the books and make the books, accepting this – letting commodity profiteers sell us like deodorant, and tell us what to publish, what to write. Books aren’t just commodities; the profit motive is often in conflict with the aims of art. We live in capitalism, its power seems inescapable – but then, so did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art. Very often in our art, the art of words. I’ve had a long career as a writer, and a good one, in good company. Here at the end of it, I don’t want to watch American literature get sold down the river. We who live by writing and publishing want and should demand our fair share of the proceeds; but the name of our beautiful reward isn’t profit. Its name is freedom.

I think hard times are coming, when we will be wanting the voices of writers who can see alternatives to how we live now, and can see through our fear-stricken society and its obsessive technologies, to other ways of being. And even imagine some real grounds for hope. We will need writers who can remember freedom: poets, visionaries—the realists of a larger reality. Right now, I think we need writers who know the difference between production of a market commodity and the practice of an art. The profit motive is often in conflict with the aims of art. We live in capitalism. Its power seems inescapable; so did the divine right of kings. … Power can be resisted and changed by human beings; resistance and change often begin in art, and very often in our art—the art of words. I’ve had a long career and a good one, in good company, and here, at the end of it, I really don’t want to watch American literature get sold down the river. … The name of our beautiful reward is not profit. Its name is freedom.

Realism is for lazy-minded, semi-educated people whose atrophied imagination allows them to appreciate only the most limited and convention subject matter. Re-Fi is a repetitive genre written by unimaginative hacks who rely on mere mimesis. If they had any self-respect they'd be writing memoir, but they're too lazy to fact-check. Of course I never read Re-Fi. But the kids keep bringing home these garish realistic novels and talking about them, so I know that it's an incredibly narrow genre, completely centered on one species, full of worn-out cliches and predictable situations--the quest for the father, mother-bashing, obsessive male lust, dysfunctional suburban families, etc., etc. All it's good for is being made into mass-market movies. Given its old-fashioned means and limited subject matter, realism is quite incapable of describing the complexity of contemporary experience.

Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship.

The story is told of Socrates walking through the market in Athens, with its groaning abundance of options, and saying to himself, "Who would have thought that there could be so many things that I can do without?"4

The inner, the real and the unseen are irrelevant in today’s world. All that counts is appearance, and the world of consumerism has lost no time in catering to every need, and then creating even more, in this burgeoning market of the appearance.

Literature is the extant body of written art. All novels belong to it. The value judgement concealed in distinguishing one novel as literature and another as genre vanishes with the distinction. Every readable novel can give true pleasure. Every novel read by choice is read because it gives true pleasure. Literature consists of many genres, including mystery, science fiction, fantasy, naturalism, realism, magical realism, graphic, erotic, experimental, psychological, social, political, historical, bildungsroman, romance, western, army life, young adult, thriller, etc., etc…. and the proliferating cross-species and subgenres such as erotic Regency, noir police procedural, or historical thriller with zombies. Some of these categories are descriptive, some are maintained largely as marketing devices. Some are old, some new, some ephemeral. Genres exist, forms and types and kinds of fiction exist and need to be understood: but no genre is inherently, categorically superior or inferior. (Hypothesis on Literature vs. Genre)

Thank you Neil, and to the givers of this beautiful reward, my thanks from the heart. My family, my agent, editors, know that my being here is their doing as well as mine, and that the beautiful reward is theirs as much as mine. And I rejoice at accepting it for, and sharing it with, all the writers who were excluded from literature for so long, my fellow authors of fantasy and science fiction—writers of the imagination, who for the last 50 years watched the beautiful rewards go to the so-called realists. I think hard times are coming when we will be wanting the voices of writers who can see alternatives to how we live now and can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine some real grounds for hope. We will need writers who can remember freedom. Poets, visionaries—the realists of a larger reality. Right now, I think we need writers who know the difference between the production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not quite the same thing as responsible book publishing or authorship. (Thank you, brave applauders.) Yet I see sales departments given control over editorial; I see my own publishers in a silly panic of ignorance and greed, charging public libraries for an ebook six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience and writers threatened by corporate fatwa, and I see a lot of us, the producers who write the books, and make the books, accepting this. Letting commodity profiteers sell us like deodorant, and tell us what to publish and what to write. (Well, I love you too, darling.) Books, you know, they’re not just commodities. The profit motive often is in conflict with the aims of art. We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and very often in our art—the art of words. I have had a long career and a good one. In good company. Now here, at the end of it, I really don’t want to watch American literature get sold down the river. We who live by writing and publishing want—and should demand—our fair share of the proceeds. But the name of our beautiful reward is not profit. Its name is freedom. Thank you.

Kitty was torn when it came to their arrival in Cork. The only way they could stay on schedule was by splitting up. While Ambrose and Eugene went to the butterfly symposium at Cork University, Achar and Jedrek went to Cork English Market where the Irish food board, Bord Bia, had arranged a corporate adjudicator from Guinness World Records to recognise the largest number of people dressed as eggs ever to gather in the same place. This was part of a scheme to promote the local organic egg farmers. Kitty knew that she needed to be at both events, and that Steve needed to be too, and so she quickly hopped off the bus on a mission to push her way through the people dressed as eggs, their faces popping out of holes in the egg costumes, their legs in gold spandex leggings, to find the adjudicator. Jedrek and Achar were searching just as anxiously

To address such concerns, major breweries had started hiring “travellers,” men who would literally travel to places where the product was being sold to check on the quality. In the United Kingdom and Ireland, Guinness had employed several such men, including J. C. Haines, himself a former brewer, who traveled the London region for Guinness in the 1890s. Haines also became a Guinness “World Traveller,” making trips to Europe and the Middle East, as well as to Australia. Perhaps the most famous Guinness World Traveller was Arthur T. Shand, a former World Traveller for British ale brewer Allsopp, who was hired by Guinness in 1898. For the next 15 years, until the eve of World War I, the tireless Shand traveled throughout the United States and Canada, and also made visits to Latin America, South Africa, and Australia, which was the largest market for Foreign Extra Stout until eclipsed by the United States in 1910.

Occupation by money, materialism, their markets, their values, you don’t think we can hold out against them, do you? What’s social justice to a color TV set?

I see why you say that only men do evil, I think. Even sharks are innocent, they kill because they must.' 'That is why nothing can resist us. Only one thing in the world can resist an evil-hearted man. And that is another man. In our shame is our glory. Only our spirit, which is capable of evil, is capable of overcoming it.

Politics as the art of managing vice is a dangerous game to play, and many have ruined their societies in trying to play it. In Augustine’s biblical view, only God can manage the subtleties of the process, and the theological term for God’s management of the world is providence. By contrast, all would-be human providences will fail in the end, whether Hobbes’s false providence of the “Leviathan” of the political state or Adam Smith’s false providence of “the invisible hand” of the commercial market. Today’s liberal democracy, with its culture of transgression, its drive to liberate anything and everything done by and between consenting adults, and its mania for management by metrics, appears bent on adding to history’s examples of societies that failed to manage vice and the crooked timber of our humanity.

Much water has flown under Tiber's bridges, carrying away splendour and mystery from Rome, since the pontificate of Pius XII. The essentials, I know, remain firmly entrenched and I find the post-Conciliar Mass simpler and generally better than the Tridentine; but the banality and vulgarity of the translations which have ousted the sonorous Latin and little Greek are of a super-market quality which is quite unacceptable. Hand-shaking and embarrassed smiles or smirks have replaced the older courtesies; kneeling is out, queueing is in, and the general tone is rather like a BBC radio broadcast for tiny tots (so however will they learn to put away childish things?) The clouds of incense have dispersed, together with many hidebound, blinkered and repressive attitudes, and we are left with social messages of an almost over-whelming progressiveness. The Church has proved she is not moribund. ‘All shall be well,’ I feel, ‘and all manner of things shall be well,’ so long as the God who is worshipped is the God of all ages, past and to come, and not the idol of Modernity, so venerated by some of our bishops, priests and mini-skirted nuns.

Dünyada sadece tek bir şey kötü yürekli bir insana karşı durabilir. O da başka bir insandır. Ayıbımızda yatar şerefimiz. Sadece bizim ruhumuz, kötülüğe açık olan ruhumuz, onu yenmeye muktedirdir

Buffett continues to like world markets, noting that a large percentage of the earnings of Coca-Cola (80%), Guinness (80%) and Gillette (67%) comes from abroad.