Great Manufacturing Quotes

Obama’s next words captured the attention of the world and the amusement of those present. As he wagged his finger at the crowd, he scolded, ‘So stop it, all of you. I know you have to find something to report on, but we have more than enough problems out there without manufacturing problems.

All other swindlers upon earth are nothing to the self-swindlers, and with such pretences did I cheat myself. Surely a curious thing. That I should innocently take a bad half-crown of somebody else's manufacture, is reasonable enough; but that I should knowingly reckon the spurious coin of my own make, as good money!

The system manufactures students who are smart and talented and driven, yes, but also anxious, timid, and lost, with little intellectual curiosity and a stunted sense of purpose: trapped in a bubble of privilege, heading meekly in the same direction, great at what they’re doing but with no idea why they’re doing it. In

When had she so internalized the feeling that if something wasn’t great she needed to bridge the gap between reality and idealism with her own manufactured enthusiasm? Her enthusiasm was like one of those faux snow machines at a ski resort. For most of her life it had been churning out synthetic delight. It had basically forgotten the original recipe.

The first is that if you haven’t manufactured the new thing in substantial quantities, you have not innovated;

I’ve never agreed with the conventional wisdom that ‘actors are great liars.’ If more people understood the acting process, the goals of good actors, the conventional wisdom would be ‘actors are terrible liars,’ because only bad actors lie on the job. The good ones hate fakery and avoid manufactured emotion at all costs. Any script is enough of a lie anyway. (What experience does any actor have with flying a spacecraft? Killing someone?) What’s called for, what actors are hired for, is to bring reality to the arbitrary.

Of all the words that exist in any language only a bare minority are pure, unadulterated, original roots. The majority are "coined" words, forms that have been in one way or another created, augmented, cut down, combined, and recombined to convey new needed meanings, The language mint is more than a mint; it is a great manufacturing center, where all sorts of productive activities go on unceasingly.

must necessarily be small; and those employed in every different branch of the work can often be collected into the same workhouse, and placed at once under the view of the spectator. In those great manufactures, on the contrary, which are destined to supply the great wants of the great body of the people, every different branch of the work employs so great a number of workmen that it is impossible to collect them all into the same workhouse

A lot of what we know to be history isn’t…it serves a purpose. Events are exaggerated, heroes fabricated, goals are rewritten to appear more noble than they actually were. All to manipulate public opinion, to manufacture a common purpose or enemy. And the cornerstone of a really great movement? A powerful symbol. Take away or tarnish that and everything starts to crumble, everything’s questioned.

Eyeglasses had been in use since the turn of the century, allowing old people to read more in their later years and greatly extending the scholar’s life of study. The manufacture of paper as a cheaper and more plentiful material than parchment was beginning to make possible multiple copies and wider distribution of literary works.

UNREALITY IS THE HALLMARK of narcissism. Whether it’s idealizations, expectations of perfection, manufactured images, illusions, distortions of fact, catastrophizing or other kinds of exaggerations, denial, or outright lying, Narcissists will go to great lengths to avoid any reality that evokes shame and to promote fanatasies that sustain their grandiosity and omnipotence. They require accomplices for this, people to admire them and do their bidding,

It comes out as “bring back manufacturing jobs” or “make America great again.” But it’s really about replacing the lost sense of job security and what a middle-income job was once able to provide.

I love cola-flavored soda—especially if it's authentically brown colored and manufactured by the government. It reminds me that Soviet Russia never produced any great golfers, and that is the only mistake made by the game over the centuries.

But Brooklyn, in fact, was the third-largest city in America and had been for some time. It was a major manufacturing center—for glass, steel, tinware, marble mantels, hats, buggy whips, chemicals, cordage, whiskey, beer, glue. It was a larger seaport than New York, a larger city than Boston, Chicago, St. Louis, San Francisco, and growing faster than any of them—faster even than

Markets mean patrons, buyers, consumers. There is under capitalism one way to wealth: to serve the consumers better and cheaper than other people do. But in the shop and factory, the owner—or in the corporations, the representative of the shareholders, the president—is the boss. The mastership is merely apparent and conditional. He is subject to the supremacy of the consumer. The consumer is king—the real boss—and the manufacturer is done for if he does not outstrip his competitors in best serving the consumers. It was this great economic transformation that changed the face of the world.

Jane Jacobs observed in The Death and Life of Great American Cities: “The larger a city, the greater the variety of its manufacturing, and also the greater both the number and the proportion of its small manufacturers.

My dear Homer, if you are really only once removed from the truth, with reference to virtue, instead of being twice removed and the manufacturer of a phantom, according to our definition of an imitator, and if you need to be able to distinguish between the pursuits which make men better or worse, in private and in public, tell us what city owes a better constitution to you, as Lacedaemon owes hers to Lycurgus, and as many cities, great and small, owe theirs to many other legislators? What state attributes to you the benefits derived from a good code of laws? Italy and Sicily recognize Charondas in this capacity, and we solon. But what state recognizes you.

Since religion has proved itself uniquely delinquent on the one subject where moral and ethical authority might be counted as universal and absolute, I think we are entitled to at least three provisional conclusions. The first is that religion and the churches are manufactured, and that this salient fact is too obvious to ignore. The second is that ethics and morality are quite independent of faith, and cannot be derived from it. The third is that religion is—because it claims a special divine exemption for its practices and beliefs—not just amoral but immoral.

It has always been a mystery to me how Adam, Eve, and the serpent were taught the same language. Where did they get it? We know now, that it requires a great number of years to form a language; that it is of exceedingly slow growth. We also know that by language, man conveys to his fellows the impressions made upon him by what he sees, hears, smells and touches. We know that the language of the savage consists of a few sounds, capable of expressing only a few ideas or states of the mind, such as love, desire, fear, hatred, aversion and contempt. Many centuries are required to produce a language capable of expressing complex ideas. It does not seem to me that ideas can be manufactured by a deity and put in the brain of man. These ideas must be the result of observation and experience.

She watched his great red happiness, and it was not light as Samuel’s happiness was light. It did not rise out of his roots and come floating up. He was manufacturing happiness as cleverly as he knew how, molding it and shaping it.

One of the great challenges in healthcare technology is that medicine is at once an enormous business and an exquisitely human endeavor; it requires the ruthless efficiency of the modern manufacturing plant and the gentle hand-holding of the parish priest; it is about science, but also about art; it is eminently quantifiable and yet stubbornly not.

The effects of the division of labour, in the general business of society, will be more easily understood by considering in what manner it operates in some particular manufactures. It is commonly supposed to be carried furthest in some very trifling ones; not perhaps that it really is carried further in them than in others of more importance: but in those trifling manufactures which are destined to supply the small wants of but a small number of people, the whole number of workmen must necessarily be small; and those employed in every different branch of the work can often be collected into the same workhouse, and placed at once under the view of the spectator. In those great manufactures, on the contrary, which are destined to supply the great wants of the great body of the people, every different branch of the work employs so great a number of workmen that it is impossible to collect them all into the same workhouse. We can seldom see more, at one time, than those employed in one single branch. Though in such manufactures, therefore, the work may really be divided into a much greater number of parts than in those of a more trifling nature, the division is not near so obvious, and has accordingly been much less observed.

That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. . . . as a result of psychological research, coupled with the modern means of communication, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. . . . Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables. It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach.

A monopoly granted either to an individual or to a trading company, has the same effect as a secret in trade or manufactures. The monopolists, by keeping the market constantly understocked by never fully supplying the effectual demand, sell their commodities much above the natural price, and raise their emoluments, whether they consist in wages or profit, greatly above their natural rate. The price of monopoly is upon every occasion the highest which can be got. The natural price, or the price of free competition, on the contrary, is the lowest which can be taken, not upon every occasion indeed, but for any considerable time together. The

It was the power of Business, not the deliberations of statesman, that shaped the destinies of nations. The Foreign Ministers of the great powers might make the actual declarations of their Governments' policies; but it was the Big Business men, the bankers and their dependents, the arms manufacturers, the oil companies, the big industrialists, who determined what those policies should be.

The world shown us in books, whether the books be confessed epics or professed gospels, or in codes, or in political orations, or in philosophic systems, is not the main world at all: it is only the self-consciousness of certain abnormal people who have the specific artistic talent and temperament. A serious matter this for you and me, because the man whose consciousness does not correspond to that of the majority is a madman; and the old habit of worshipping madmen is giving way to the new habit of locking them up. And since what we call education and culture is for the most part nothing but the substitution of reading for experience, of literature for life, of the absolete fictitious for the contemporary real, education, as you no doubt observed at Oxford, destroys, by supplantation, every mind that is not strong enough to see through the imposture and to use the great Masters of Arts as what they really are and no more: that is, patentees of highly questionable methods of thinking, and manufacturers of highly questionable, and for the majority but half valid representations of life. The school boy who uses his Homer to throw at his fellow's head makes perhaps the safest and most rational use of him; and I observe with reassurance that you occasionally do the same, in your prime, with your Aristotle.

All other swindlers upon earth are nothing to the self-swindlers, and with such pretences did I cheat myself. Surely a curious thing. That I should innocently take a bad half-crown of somebody else's manufacture, is reasonable enough; but that I should knowingly reckon the spurious coin of my own make, as good money! An obliging stranger, under pretence of compactly folding up my bank-notes for security's sake, abstracts the notes and gives me nutshells; but what is his sleight of hand to mine, when I fold up my own nutsells and pass them on myself as notes!

The emergence of markets abroad put Americans to work, but it distorted the economies of poor countries in ways that greatly increased their poverty. As American companies accumulated vast sugar and fruit plantations in the Pacific, Central America, and the Caribbean, they forced countless small farmers off their land. Many became contract laborers who worked only when Americans needed them, and naturally came to resent the United States. At the same time, American companies flooded these countries with manufactured goods, preventing the development of local industry.

What are the things that make adults depressed? The master list is too comprehensive to quantify (plane crashes, unemployment, killer bees, impotence, Stringer Bell's murder, gambling addictions, crib death, the music of Bon Iver, et al.) But whenever people talk about their personal bouts of depression in the abstract, there are two obstructions I hear more than any other. The possibility that one's life is not important, and the mundane predictability of day-to-day existence. Talk to a depressed person (particularly one who's nearing midlife), and one (or both) of these problems will inevitably be described. Since the end of World War II, every generation of American children has been endlessly conditioned to believe that their lives are supposed to be great -- a meaningful life is not just possible, but required. Part of the reason forward-thinking media networks like Twitter succeed is because people want to believe that every immaterial thing they do is pertinent by default; it's interesting because it happened to them, which translates as interesting to all. At the same time, we concede that a compelling life is supposed to be spontaneous and unpredictable-- any artistic depiction of someone who does the same thing every day portrays that character as tragically imprisoned (January Jones on Mad Men, Ron Livingston in Office Space, the lyrics to "Eleanor Rigby," all novels set in affluent suburbs, pretty much every project Sam Mendes has ever conceived, etc.) If you know exactly what's going to happen tomorrow, the voltage of that experience is immediately mitigated. Yet most lives are the same, 95 percent of the time. And most lives aren't extrinsically meaningful, unless you're delusionally self-absorbed or authentically Born Again. So here's where we find the creeping melancholy of modernity: The one thing all people are supposed to inherently deserve- a daily subsistence that's both meaningful and unpredictable-- tends to be an incredibly rare commodity. If it's not already there, we cannot manufacture it.

Our time prides itself on having finally achieved the freedom from censorship for which libertarians in all ages have struggled...The credit for these great achievements is claimed by the new spirit of rationalism, a rationalism that, it is argued, has finally been able to tear from man's eyes the shrouds imposed by mystical thought, religion, and such powerful illusions as freedom and dignity. Science has given us this great victory over ignorance. But, on closer examination, this victory too can be seen as an Orwellian triumph of an even higher ignorance: what we have gained is a new conformism, which permits us to say anything that can be said in the functional languages of instrumental reason, but forbids us to allude to...the living truth...so we may discuss the very manufacture of life and its 'objective' manipulations, but we may not mention God, grace, or morality.

One has to realize that the powerful industrial groups concerned in the manufacture of arms are doing their best in all countries to prevent the peaceful settlement of international disputes, and that rulers can achieve this great end only if they are sure of the vigorous support of the majority of their peoples. In these days of democratic government the fate of the nations hangs on themselves; each individual must always bear that in mind.

In a culture as imbalanced as ours—in which a few hoard billions while others starve, in which wars are fought for oil, in which children are shot and killed while gun manufacturers and politicians collect the blood money—mercy, humanity, and vulnerability cannot be tolerated. Mercy and empathy are great threats to an unjust society

I visited a manufactory in Manchester with my father. I saw that the wretched creatures enslaved to the machines were as repetitive in their movements as machines. They were distinguished only by their unhappiness. The great wealth of the manufactories is not for the workers but for the owners. Humans must live in misery to be the mind of the machines.

Women, it says, “manufacture men and play a great role in guiding and educating the [new] generation. The

Any display of interest, I can assure you, Nicholas, has been manufactured by dear, sweet, acquisitive Mrs. Pomphrey-Hughes and no other. I'm sure she's a great reader of the classics and well aware of that 'truth universally acknowledged.' And knowing me to be single and in possession of a good fortune, who better to mend my most piteous want of a wife than her own daughter, Daphne?

Here is the frightening aspect of the global supply chain,” said Joe. “When there is a surge in demand, inventory goes to zero. Just-in-time manufacturing. Great concept! Horrible in a pandemic.

If a house of legislation is to be composed of men of one class, for the purpose of protecting a distinct interest, all the other interests should have the same. The inequality, as well as the burthen of taxation, arises from admitting it in one case, and not in all. Had there been a house of farmers, there had been no game laws; or a house of merchants and manufacturers. the taxes had neither been so unequal nor so excessive. It is from the power of taxation being in the hands of those who can throw so great a part of it from their own shoulders, that it has raged without a check.

Low-fat had become the new mantra of the times, something we like to call the “Snackwell Phenomenon.” Food companies rushed to create low-fat versions of every food imaginable, all marketed as “heart-healthy,” with no cholesterol. (No one seemed to notice that manufacturers replaced the missing fat with tons of sugar and processed carbs, both of which are far more dangerous to our hearts than fat ever was.)

It was against this backdrop that the great fortunes were made, fortunes which allowed the first families to dominate the society of that era. Theodore Parker, a crusading minister in the 1840s, wrote of the Lowells and these other great families: “This class is the controlling one in politics. It mainly enacts the laws of this state and the nation; makes them serve its turn . . . It can manufacture governors, senators, judges to suit its purposes as easily as it can manufacture cotton cloth. This class owns the machinery of society . . . ships, factories, shops, water privileges.” They were also families which had a fine sense of protecting their own position, and they were notorious for giving large grants to Harvard College, which was their college, and just as notorious for doing very little for public education.

I think we are entitled to at least three provisional conclusions. The first is that religion and the churches are manufactured, and that this salient fact is too obvious to ignore. The second is that ethics and morality are quite independent of faith, and cannot be derived from it. The third is that religion is - because it claims a special divine exemption for its practices and beliefs - not just amoral but immoral. The ignorant psychopath or brute who mistreats his children must be punished but can be understood. Those who claim a heavenly warrant for the cruelty have been tainted by evil, and also constitute far more danger.

One central characteristic of the Model T now generally forgotten is that it was the first car of consequence to put the driver’s seat on the left-hand side. Previously, nearly all manufacturers placed the driver on the outer, curb-side of the car so that an alighting driver could step out onto a grassy verge or dry sidewalk rather than into the mud of an unpaved road. Ford reasoned that this convenience might be better appreciated by the lady of the house, and so arranged seating for her benefit. The arrangement also gave the driver a better view down the road, and made it easier for passing drivers to stop and have a conversation out facing windows. Ford was no great thinker, but he did understand human nature. Such, in any case, was the popularity of Ford’s seating plan for the Model T that it soon became the standard adopted by all cars.

It seems wrong to call it "business". It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more. Each new day brought fifty new problems, fifty tough decisions that needed to be made, right now, and we were always acutely aware that one rash move, one wrong decision could be the end. The margin for error was forever getting narrower, while the stakes were forever creeping higher–and none of us wavered in the belief that "stakes" didn't mean "money". For some, I realize, business is the all-out pursuit of profits, period, full stop, but for use business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day of the human body isn't our mission as human beings. It's a basic process that enables our higher aims, and life always strives to transcend the basic processes of living–and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great business do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the life of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is–you're participating more fully in the whole grand human drama. More than simply alive, you're helping other to live more fully, and if that's business, all right, call me a businessman.

The family tree of each of us is graced by all those great inventors: the beings who first tried out self-replication, the manufacture of protein machine tools, the cell, cooperation, predation, symbiosis, photosynthesis, breathing oxygen, sex, hormones, brains, and all the rest-inventions we use, some of them, minute-by-minute without ever wondering who devised them and how much we owe to these unknown benefactors, in a chain 100 billion links long.

I think Gore would have been a great president, may well have prevented 9/ 11, and would not have sent us to war in Iraq based on manufactured evidence. And he’d have addressed climate change, which to me is the greatest existential threat facing mankind.

In addition, it seemed unlikely that one nation could govern an entire continent. The distances were just too great. A critical fact in the world of 1801 was that nothing moved faster than the speed of a horse. No human being, no manufactured item, no bushel of wheat, no side of beef (or any beef on the hoof, for that matter), no letter, no information, no idea, order, or instruction of any kind moved faster. Nothing ever had moved any faster, and, as far as Jefferson’s contemporaries were able to tell, nothing ever would.I And

When Viereck suggested to the younger man that perhaps his sweeping antisemitism might displace many great artists, scientists, manufacturers, and generally esteemed citizens, Hitler disagreed: 'The fact that a man is decent is no reason why we should not eliminate him.

Emptiness was an index. It recorded the incomprehensible chronicle of the metropolis, the demographic realities, how money worked, the cobbled-together lifestyles and roosting habits. The population remained at a miraculous density, it seemed to him, for the empty rooms brimmed with evidence, in the stragglers they did or did not contain, in the busted barricades, in the expired relatives on the futon beds, arms crossed over their chests in ad hoc rites. The rooms stored anthropological clues re: kinship rituals and taboos. How they treated their dead. The rich tended to escape. Entire white-glove buildings were devoid, as Omega discovered after they worried the seams of and then shattered the glass doors to the lobby (no choice, despite the No-No Cards). The rich fled during the convulsions of the great evacuation, dragging their distilled possessions in wheeled luggage of European manufacture, leaving their thousand-dollar floor lamps to attract dust to their silver surfaces and recount luxury to later visitors, bowing like weeping willows over imported pile rugs. A larger percentage of the poor tended to stay, shoving layaway bureaus and media consoles up against the doors. There were those who decided to stay, willfully uncomprehending or stupid or incapacitated by the scope of the disaster, and those who could not leave for a hundred other reasons - because they were waiting for their girlfriend or mother or soul mate to make it home first, because their mobility was compromised or a relative was debilitated, crutched, too young. Because it was too impossible, the enormity of the thought: This is the end. He knew them all from their absences.

Eugene Gordon, points out that there were two corollaries to Morton’s view of innovation: The first is that if you haven’t manufactured the new thing in substantial quantities, you have not innovated; the second is that if you haven’t found a market to sell the product, you have not innovated.

So it was that the Red Tower put into production its new, more terrible and perplexing, line of unique novelty items. Among the objects and constructions now manufactured were several of an almost innocent nature. These included tiny, delicate cameos that were heavier than their size would suggest, far heavier, and lockets whose shiny outer surface flipped open to reveal a black reverberant abyss inside, a deep blackness roaring with echoes. Along the same lines was a series of lifelike replicas of internal organs and physiological structures, many of them evidencing an advanced stages of disease and all of them displeasingly warm and soft to the touch. There was a fake disembodied hand on which fingernails would grow several inches overnight and insistently grew back should one attempt to clip them. Numerous natural objects, mostly bulbous gourds, were designed to produce a long, deafening scream whenever they were picked up or otherwise disturbed in their vegetable stillness. Less scrutable were such things as hardened globs of lava into whose rough, igneous forms were sent a pair of rheumy eyes that perpetually shifted their gaze from side to side like a relentless pendulum. And there was also a humble piece of cement, a fragment broken away from any street or sidewalk, that left a most intractable stain, greasy and green, on whatever surface it was placed. But such fairly simple items were eventually followed, and ultimately replaced, by more articulated objects and constructions. One example of this complex type of novelty item was an ornate music box that, when opened, emitted a brief gurgling or sucking sound in emulation of a dying individual's death rattle. Another product manufactured in great quantity at the Red Tower was a pocket watch in a gold casing which opened to reveal a curious timepiece whose numerals were represented by tiny quivering insects while the circling 'hands' were reptilian tongues, slender and pink. But these examples hardly begin to hint at the range of goods that came from the factory during its novelty phase of production. I should at least mention the exotic carpets woven with intricate abstract patterns that, when focused upon for a certain length of time, composed themselves into fleeting phantasmagoric scenes of a kind which might pass through a fever-stricken or even permanently damaged brain.

…For many years now, that way of living has been scorned, and over the last 40 or 50 years it has nearly disappeared. Even so, there was nothing wrong with it. It was an economy directly founded on the land, on the power of the sun, on thrift and skill and on the people’s competence to take care of themselves. They had become dependent to some extent on manufactured goods, but as long as they stayed on their farms and made use of the great knowledge that they possessed, they could have survived foreseeable calamities that their less resourceful descendants could not survive. Now that we have come to the end of the era of cheap petroleum which fostered so great a forgetfulness, I see that we could have continued that thrifty old life fairly comfortably – could even have improved it. Now, we will have to return to it, or to a life necessarily as careful, and we will do so only uncomfortably and with much distress. Increasingly over the last maybe forty years, the thought has come to me that the old world, in which our people lived by the work of their hands, close to weather and earth, plants and animals, was the true world. And that the new world of cheap energy and ever cheaper money, honored greed and dreams of liberation from every restraint, is mostly theater. This new world seems a jumble of scenery and props never quite believable. An economy of fantasies and moods, in which it is hard to remember either the timely world of nature, or the eternal world of the prophets and poets. And I fear, I believe I know, that the doom of the older world I knew as a boy will finally afflict the new one that replaced it. The world I knew as a boy was flawed surely, but it was substantial and authentic. The households of my grandparents seemed to breathe forth a sense of the real cost and worth of things. Whatever came, came by somebody’s work.

Muscle and pluck forever! What invigorates life, invigorates death, And the dead advance as much as the living advance, And the future is no more uncertain than the present, And the roughness of the earth and of man encloses as much as the delicatesse of the earth and of man, And nothing endures but personal qualities. What do you think endures? Do you think the great city endures? Or a teeming manufacturing state? or a prepared constitution? or the best-built steamships? Or hotels of granite and iron? or any chef-d’oeuvres of engineering, forts, armaments? Away! These are not to be cherish’d for themselves; They fill their hour, the dancers dance, the musicians play for them; The show passes, all does well enough of course, All does very well till one flash of defiance. The great city is that which has the greatest man or woman; If it be a few ragged huts, it is still the greatest city in the whole world." -from "Song of the Broad-Axe

Another view of the Constitution was put forward early in the twentieth century by the historian Charles Beard (arousing anger and indignation, including a denunciatory editorial in the New York Times). He wrote in his book An Economic Interpretation of the Constitution: Inasmuch as the primary object of a government, beyond the mere repression of physical violence, is the making of the rules which determine the property relations of members of society, the dominant classes whose rights are thus to be determined must perforce obtain from the government such rules as are consonant with the larger interests necessary to the continuance of their economic processes, or they must themselves control the organs of government. In short, Beard said, the rich must, in their own interest, either control the government directly or control the laws by which government operates. Beard applied this general idea to the Constitution, by studying the economic backgrounds and political ideas of the fifty-five men who gathered in Philadelphia in 1787 to draw up the Constitution. He found that a majority of them were lawyers by profession, that most of them were men of wealth, in land, slaves, manufacturing, or shipping, that half of them had money loaned out at interest, and that forty of the fifty-five held government bonds, according to the records of the Treasury Department. Thus, Beard found that most of the makers of the Constitution had some direct economic interest in establishing a strong federal government: the manufacturers needed protective tariffs; the moneylenders wanted to stop the use of paper money to pay off debts; the land speculators wanted protection as they invaded Indian lands; slaveowners needed federal security against slave revolts and runaways; bondholders wanted a government able to raise money by nationwide taxation, to pay off those bonds. Four groups, Beard noted, were not represented in the Constitutional Convention: slaves, indentured servants, women, men without property. And so the Constitution did not reflect the interests of those groups. He wanted to make it clear that he did not think the Constitution was written merely to benefit the Founding Fathers personally, although one could not ignore the $150,000 fortune of Benjamin Franklin, the connections of Alexander Hamilton to wealthy interests through his father-in-law and brother-in-law, the great slave plantations of James Madison, the enormous landholdings of George Washington. Rather, it was to benefit the groups the Founders represented, the “economic interests they understood and felt in concrete, definite form through their own personal experience.

Modern industry has converted the little workshop of the patriarchal master into the great factory of the industrial capitalist. Masses of labourers, crowded into the factory, are organised like soldiers. As privates of the industrial army they are placed under the command of a perfect hierarchy of officers and sergeants. Not only are they slaves of the bourgeois class, and of the bourgeois State; they are daily and hourly enslaved by the machine, by the over-looker, and, above all, by the individual bourgeois manufacturer himself. The more openly this despotism proclaims gain to be its end and aim, the more petty, the more hateful and the more embittering it is.

Woodrow Wilson, that great liberal president of the United States who sought to found the League of Nations, put it this way in a lecture he delivered at Columbia University in 1907: Since trade ignores national boundaries and the manufacturer insists on having the world as a market, the flag of his nation must follow him, and the doors of the nations which are closed against him must be battered down. Concessions obtained by financiers must be safeguarded by ministers of state, even if the sovereignty of unwilling nations be outraged in the process. Colonies must be obtained or planted, in order that no useful corner of the world may be overlooked or left unused.

Of all such reformers Mr. Sentiment is the most powerful. It is incredible the number of evil practices he has put down: it is to be feared he will soon lack subjects and that when he has made the working classes comfortable, and got bitter beer put into proper-sized pint bottles, there will be nothing further for him left to do. Mr. Sentiment is certainly a very powerful man, and perhaps not the less so that his good poor people are so very good; his hard rich people so very hard; and the genuinely honest so very honest. Namby-pamby in these days is not thrown away if it be introduced in the proper quarters. Divine peeresses are no longer interesting, though possessed of every virtue; but a pattern peasant or an immaculate manufacturing hero may talk as much twaddle as one of Mrs. Ratcliffe's heroines, and still be listened to. Perhaps, however, Mr. Sentiment's great attraction is in his second-rate characters. If his heroes and heroines walk upon stilts as heroes and heroines, I fear, ever must, their attendant satellites are as natural as though one met them in the street: they walk and talk like men and women, and live among our friends a rattling, lively life — yes, live, and will live till the names of their callings shall be forgotten in their own, and Buckett and Mrs. Gamp will be the only words left to us to signify detective police officer or a monthly nurse.

commodity. Understanding the difference between the two is what creating a great business is all about. Charles Revson, the founder of Revlon and an extraordinarily successful entrepreneur, once said about his company: “In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” The commodity is cosmetics; the product, hope.

Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments. Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were "deep collaboration" and "concurrent engineering." Instead of a development process in which a product would be passed sequentially from engineering to design to manufacturing to marketing and distribution, these various departments collaborated simultaneously. " Our method was to develop integrated products, and that meant our process had to be integrated and collaborative," Jobs said. This approach also applied to key hires. He would have candidates meet the top leaders-Cook, Tevanian, Schiller, Rubinstein, Ive- rather than just the managers of the department where they wanted to work. " Then we all get together without the person and talk about whether they'll fit in," Jobs said.

In many ways, the partition of India was the inevitable result of three centuries of Britain’s divide-and-rule policy. As the events of the Indian Revolt demonstrated, the British believed that the best way to curb nationalist sentiment was to classify the indigenous population not as Indians, but as Muslims, Hindus, Sikhs, Christians, etc. The categorization and separation of native peoples was a common tactic for maintaining colonial control over territories whose national boundaries had been arbitrarily drawn with little consideration for the ethnic, cultural, or religious makeup of the local inhabitants. The French went to great lengths to cultivate class divisions in Algeria, the Belgians promoted tribal factionalism in Rwanda, and the British fostered sectarian schisms in Iraq, all in a futile attempt to minimize nationalist tendencies and stymie united calls for independence. No wonder, then, that when the colonialists were finally expelled from these manufactured states, they left behind not only economic and political turmoil, but deeply divided populations with little common ground on which to construct a national identity.

The truth is that we're drowning in busywork, nonproductive work, everything from "creative" banking and insurance bureaucracies to the pointless shuffling of data and the manufacturing of products designed to be obsolescent almost immediately- and I would argue that a great deal of what we're doing should just stop. Interestingly, people of all sorts are beginning to reconnect to skills and sensibilities that were bulldozed in the frenzy of 'development' that remade our world during the past two generations. Those orchards and fields that once covered the peninsula, the East Bay, and Silicon Valley are haunting us now, as we seek to relocalize our food sources and our economy more generally. People are relearning how to reuse things, how to fix broken items, and even how to make new things from the scraps of industrial waste. The world shaped by capitalist modernization is not good for human life and is certainly rough on the health of the planet. The hollowing out of communities whose lives were once anchored in the old Produce Market area or who shared life along the vibrant Fillmore blues corridor is precisely what people are trying to overcome.

Total available Calories divided by Population equals Artistic-Technological Style. When the ratio Calories-to-Population is large—say, five thousand or more, five thousand daily calories for every living person—then the Artistic-Technological Style is big. People carve Mount Rushmore; they build great foundries; they manufacture enormous automobiles to carry one housewife half a mile for the purchase of one lipstick. Life is coarse and rich where C:P is large. At the other extreme, where C:P is too small, life does not exist at all. It has starved out. Experimentally, add little increments to C:P and it will be some time before the right-hand side of the equation becomes significant. But at last, in the 1,000 to 1,500 calorie range, Artistic-Technological Style firmly appears in self-perpetuating form. C:P in that range produces the small arts, the appreciations, the peaceful arrangements of necessities into subtle relationships of traditionally agreed-upon virtue. Think of Japan, locked into its Shogunate prison, with a hungry population scrabbling food out of mountainsides and beauty out of arrangements of lichens. The small, inexpensive sub-sub-arts are characteristic of the 1,000 to 1,500 calorie range.

Is the consideration of a little dirty pelf, to individuals, to be placed in competition with the essential rights & liberties of the present generation, & of millions yet unborn? shall a few designing men for their own aggrandizement, and to gratify their own avarice, overset the goodly fabric we have been rearing at the expence of so much time, blood, & treasure? and shall we at last become the victems of our own abominable lust of gain? Forbid it heaven! forbid it all, & every state in the union! by enacting & enforcing, efficatious laws for checking the growth of these monstrous evils, & restoring matters in some degree to the pristine state they were in at the commencement of the War. Our cause is noble. It is the cause of Mankind! and the danger to it springs from ourselves—Shall we slumber & sleep then while we should be punishing those miscreants who have brought these troubles upon us, & who are aiming to continue us in them? While we should be striving to fill our Battalions—and devising ways and means to appreciate the currency—On the credit of which every thing depends? I hope not—let vigorous measures be adopted—not to limit the price of articles—for this I conceive is inconsistent with the very nature of things, & impracticable in itself—but to punish speculators—forestallers—& extortioners—and above all—to sink the money by heavy Taxes—To promote public & private Œconomy—encourage Manufactures &ca—Measures of this sort gone heartily into by the several states will strike at once at the root of all our misfortunes, & give the coup-de-grace to British hope of subjugating this great Continent, either by their Arms or their Arts—The first as I have before observed they acknowledge is unequal to the task—the latter I am sure will be so if we are not lost to every thing that is good & virtuous.

For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living—and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me. THERE

The root of all evil, the liberal insists, was precisely this interference with the freedom of employment, trade and currencies practiced by the various schools of social, national, and monopolistic protectionism since the third quarter of the nineteenth century; but for the unholy alliance of trade unions and labor parties with monopolistic manufacturers and agrarian interests, which in their shortsighted greed joined forces to frustrate economic liberty, the world would be enjoying today the fruits of an almost automatic system of creating material welfare. Liberal leaders never weary of repeating that the tragedy of the nineteenth century sprang from the incapacity of man to remain faithful to the inspiration of the early liberals; that the generous initiative of our ancestors was frustrated by the passions of nationalism and class war, vested interests, and monopolists, and above all, by the blindness of the working people to the ultimate beneficence of unrestricted economic freedom to all human interests, including their own. A great intellectual and moral advance was thus, it is claimed; frustrated by the intellectual and moral weaknesses of the mass of the people; what the spirit of Enlightenment had achieved was put to nought by the forces of selfishness. In a nutshell this is the economic liberal’s defense. Unless it is refuted, he will continue to hold the floor in the contest of arguments.

So when the displays were erected it came as something of a surprise to discover that the American section was an outpost of wizardry and wonder. Nearly all the American machines did things that the world earnestly wished machines to do—stamp out nails, cut stone, mold candles—but with a neatness, dispatch, and tireless reliability that left other nations blinking. Elias Howe’s sewing machine dazzled the ladies and held out the impossible promise that one of the great drudge pastimes of domestic life could actually be made exciting and fun. Cyrus McCormick displayed a reaper that could do the work of forty men—a claim so improbably bold that almost no one believed it until the reaper was taken out to a farm in the Home Counties and shown to do all that it promised it could. Most exciting of all was Samuel Colt’s repeat-action revolver, which was not only marvelously lethal but made from interchangeable parts, a method of manufacture so distinctive that it became known as “the American system.

Morton would eventually think more deeply about the innovative process than any Bell Labs scientist, with the possible exception of Kelly. In his view, innovation was not a simple action but “a total process” of interrelated parts. “It is not just the discovery of new phenomena, nor the development of a new product or manufacturing technique, nor the creation of a new market,” he later wrote. “Rather, the process is all these things acting together in an integrated way toward a common industrial goal.

After manufacture, the units go into the field. With consumer products, that means they go into millions of homes where any bugs you created are enjoyed by many. With medical, aviation, or other critical products, your bugs may be catastrophic (which is why you get to do so much paperwork). With scientific or monitoring equipment, the field could be a place where the unit cannot ever be retrieved (or retrieved only at great risk and expense; consider the devices in volcano calderas), so it had better work.

by trying a blunt method—in his lab notebook he wrote, will try direct approach—he melted an aluminum wire “through” the thin top layer. He made a good contact. It was late on the evening of March 17, 1955. When he took some instrument readings, he was shocked to see that the device performed better than any germanium transistor then in existence. In his notebook he wrote, This looks like the transistor we’ve been waiting for. It should be a cinch to make. “Right away,” he recalls, “I knew that this would be very manufacturable.

CHINA SYNDROME China is great. China is BIG. China is FUN. And it's hugely frustrating to know that even if I dedicated the rest of my life to the project, I'd never see all of it. There's little question in my mind that as China continues to emerge as an economic superpower, and as we find ourselves increasingly dependent on its manufacturing—and its credit line—that it will eventually pretty much rule the world. To which I say, "Welcome to our future masters!" With China as our landlord, we will, at least, be eating a hell of a lot better.

You can express yourself with clothes. They talk about the body, and express personality and ideas. Clothes also move in a dynamic way and talk about potential. The convention that comfortable clothes should be loose-fitting is a convention of our time. I feel comfortable when I think I look great, and I couldn't bear to put on shapeless, stamped-out , mass-manufactured clothes. I design clothes in the hope of breaking convention. Comfort is to do also with completing a mental image of what you want to look like - what you are and who you are. 

Forbes lists several top-performing small businesses that have had great endurance for the past ten years. Some of the industries represented include wallboard manufacturing, building material manufacturing, electronics stores, prefab housing, and automobile parts. No, these industries don’t sound very exciting. But typically it’s these mundane categories of businesses that produce wealth for their owners. Often dull-normal industries don’t attract a great deal of competition, and demand for their offerings is not usually subject to rapid downturns. We

As we stated, after their initial conquest, the Milesians began assimilating the gnosis of their predecessors. Of course they were no lovers of the Druids. After all, the British Druids were collaborators with their dire enemies, the Amenists. Nevertheless, returning to the ancient homeland was a most important step for the displaced and despised Atonists. Owning and controlling the wellspring of knowledge proved to be exceptionally politically fortunate for them. It was a key move on the grand geopolitical chessboard, so to speak. From their new seats in the garden paradise of Britain they could set about conquering the rest of the world. Their designs for a “New World Order,” to replace one lost, commenced from the Western Isles that had unfortunately fallen into their undeserving hands. But why all this exertion, one might rightly ask? Well, a close study of the Culdees and the Cistercians provides the answer. Indeed, a close study of history reveals that, despite appearances to the contrary, religion is less of a concern to despotic men or regimes than politics and economics. Religion is often instrumental to those secretly attempting to attain material power. This is especially true in the case of the Milesian-Atonists. The chieftains of the Sun Cult did not conceive of Christianity for its own sake or because they were intent on saving the world. They wanted to conquer the world not save it. In short, Atonist Christianity was devised so the Milesian nobility could have unrestricted access to the many rich mines of minerals and ore existing throughout the British Isles. It is no accident the great seats of early British Christianity - the many famous churches, chapels, cathedrals and monasteries, as well as forts, castles and private estates - happen to be situated in close proximity to rich underground mines. Of course the Milesian nobility were not going to have access to these precious territories as a matter of course. After all, these sites were often located beside groves and earthworks considered sacred by natives not as irreverent or apathetic as their unfortunate descendants. The Atonists realized that their materialist objectives could be achieved if they manufactured a religion that appeared to be a satisfactory carry on of Druidism. If they could devise a theology which assimilated enough Druidic elements, then perhaps the people would permit the erection of new religious sites over those which stood in ruins. And so the Order of the Culdees was born. So, Christianity was born. In the early days the religion was actually known as Culdeanism or Jessaeanism. Early Christians were known as Culdeans, Therapeuts or suggestively as Galileans. Although they would later spread throughout Europe and the Middle East, their birthplace was Britain.

Even Europe joined in. With the most modest friendliness, explaining that they wished not to intrude on American domestic politics but only to express personal admiration for that great Western advocate of peace and prosperity, Berzelius Windrip, there came representatives of certain foreign powers, lecturing throughout the land: General Balbo, so popular here because of his leadership of the flight from Italy to Chicago in 1933; a scholar who, though he now lived in Germany and was an inspiration to all patriotic leaders of German Recovery, yet had graduated from Harvard University and had been the most popular piano-player in his class—namely, Dr. Ernst (Putzi) Hanfstängl; and Great Britain's lion of diplomacy, the Gladstone of the 1930's, the handsome and gracious Lord Lossiemouth who, as Prime Minister, had been known as the Rt. Hon. Ramsay MacDonald, P.C. All three of them were expensively entertained by the wives of manufacturers, and they persuaded many millionaires who, in the refinement of wealth, had considered Buzz vulgar, that actually he was the world's one hope of efficient international commerce.

What are the common wages of labour, depends everywhere upon the contract usually made between those two parties, whose interests are by no means the same. The workmen desire to get as much, the masters to give as little as possible. The former are disposed to combine in order to raise, the latter in order to lower the wages of labour. It is not, however, difficult to foresee which of the two parties must, upon all ordinary occasions, have the advantage in the dispute, and force the other into a compliance with their terms. The masters, being fewer in number, can combine much more easily; and the law, besides, authorizes, or at least does not prohibit their combinations, while it prohibits those of the workmen. We have no acts of parliament against combining to lower the price of work; but many against combining to raise it. In all such disputes the masters can hold out much longer. A landlord, a farmer, a master manufacturer, a merchant, though they did not employ a single workman, could generally live a year or two upon the stocks which they have already acquired. Many workmen could not subsist a week, few could subsist a month, and scarce any a year without employment. In the long run the workman may be as necessary to his master as his master is to him; but the necessity is not so immediate. We rarely hear, it has been said, of the combinations of masters, though frequently of those of workmen. But whoever imagines, upon this account, that masters rarely combine, is as ignorant of the world as of the subject. Masters are always and everywhere in a sort of tacit, but constant and uniform combination, not to raise the wages of labour above their actual rate. To violate this combination is everywhere a most unpopular action, and a sort of reproach to a master among his neighbours and equals. We seldom, indeed, hear of this combination, because it is the usual, and one may say, the natural state of things, which nobody ever hears of. Masters, too, sometimes enter into particular combinations to sink the wages of labour even below this rate. These are always conducted with the utmost silence and secrecy, till the moment of execution, and when the workmen yield, as they sometimes do, without resistance, though severely felt by them, they are never heard of by other people. Such combinations, however, are frequently resisted by a contrary defensive combination of the workmen; who sometimes too, without any provocation of this kind, combine of their own accord to raise the price of their labour. Their usual pretences are, sometimes the high price of provisions; sometimes the great profit which their masters make by their work. But whether their combinations be offensive or defensive, they are always abundantly heard of. In order to bring the point to a speedy decision, they have always recourse to the loudest clamour, and sometimes to the most shocking violence and outrage. They are desperate, and act with the folly and extravagance of desperate men, who must either starve, or frighten their masters into an immediate compliance with their demands. The masters upon these occasions are just as clamorous upon the other side, and never cease to call aloud for the assistance of the civil magistrate, and the rigorous execution of those laws which have been enacted with so much severity against the combinations of servants, labourers, and journeymen. The workmen, accordingly, very seldom derive any advantage from the violence of those tumultuous combinations, which, partly from the interposition of the civil magistrate, partly from the necessity superior steadiness of the masters, partly from the necessity which the greater part of the workmen are under of submitting for the sake of present subsistence, generally end in nothing, but the punishment or ruin of the ringleaders. But though in disputes with their workmen, masters must generally have the advantage, there is, however, a certain rate be.

The great majority of those who, like Frankl, were liberated from Nazi concentration camps chose to leave for other countries rather than return to their former homes, where far too many neighbors had turned murderous. But Viktor Frankl chose to stay in his native Vienna after being freed and became head of neurology at a main hospital in Vienna. The Austrians he lived among often perplexed Frankl by saying they did not know a thing about the horrors of the camps he had barely survived. For Frankl, though, this alibi seemed flimsy. These people, he felt, had chosen not to know. Another survivor of the Nazis, the social psychologist Ervin Staub, was saved from a certain death by Raoul Wallenberg, the diplomat who made Swedish passports for thousands of desperate Hungarians, keeping them safe from the Nazis. Staub studied cruelty and hatred, and he found one of the roots of such evil to be the turning away, choosing not to see or know, of bystanders. That not-knowing was read by perpetrators as a tacit approval. But if instead witnesses spoke up in protest of evil, Staub saw, it made such acts more difficult for the evildoers. For Frankl, the “not-knowing” he encountered in postwar Vienna was regarding the Nazi death camps scattered throughout that short-lived empire, and the obliviousness of Viennese citizens to the fate of their own neighbors who were imprisoned and died in those camps. The underlying motive for not-knowing, he points out, is to escape any sense of responsibility or guilt for those crimes. People in general, he saw, had been encouraged by their authoritarian rulers not to know—a fact of life today as well. That same plea of innocence, I had no idea, has contemporary resonance in the emergence of an intergenerational tension. Young people around the world are angry at older generations for leaving as a legacy to them a ruined planet, one where the momentum of environmental destruction will go on for decades, if not centuries. This environmental not-knowing has gone on for centuries, since the Industrial Revolution. Since then we have seen the invention of countless manufacturing platforms and processes, most all of which came to be in an era when we had no idea of their ecological impacts. Advances in science and technology are making ecological impacts more transparent, and so creating options that address the climate crisis and, hopefully, will be pursued across the globe and over generations. Such disruptive, truly “green” alternatives are one way to lessen the bleakness of Earth 2.0—the planet in future decades—a compelling fact of life for today’s young. Were Frankl with us today (he died in 1997), he would no doubt be pleased that so many of today’s younger people are choosing to know and are finding purpose and meaning in surfacing environmental facts and acting on them.

the end result of the complex organization that was the efficient software of the Great War was the manufacture of corpses. This essentially industrial operation was fantasized by the generals as a “strategy of attrition.” The British tried to kill Germans, the Germans tried to kill British and French and so on, a “strategy” so familiar by now that it almost sounds normal. It was not normal in Europe before 1914 and no one in authority expected it to evolve, despite the pioneering lessons of the American Civil War. Once the trenches were in place, the long grave already dug (John Masefield’s bitterly ironic phrase), then the war stalemated and death-making overwhelmed any rational response.379 “The war machine,” concludes Elliot, “rooted in law, organization, production, movement, science, technical ingenuity, with its product of six thousand deaths a day over a period of 1,500 days, was the permanent and realistic factor, impervious to fantasy, only slightly altered by human variation.”380 No human institution, Elliot stresses, was sufficiently strong to resist the death machine.381 A new mechanism, the tank, ended the stalemate.

So it was that the Red Tower put into production its terrible and perplexing line of unique novelty items. Among the objects and constructions now manufactured were several of an almost innocent nature. These included tiny, delicate cameos that were heavier than their size would suggest, far heavier, and lockets whose shiny outer surface flipped open to reveal a black reverberant abyss inside, a deep blackness roaring with echoes. Along the same lines was a series of lifelike replicas of internal organs and physiological structures, many of them evidencing an advanced stage of disease and all of them displeasingly warm and soft to the touch. There was a fake disembodied hand on which fingernails would grow several inches overnight, every night like clockwork. Numerous natural objects, mostly bulbous gourds, were designed to produce a long deafening scream whenever they were picked up or otherwise disturbed in their vegetable stillness. Less scrutable were such things as hardened globs of lava into whose rough igneous forms were set a pair of rheumy eyes that perpetually shifted their gaze from side to side like a relentless pendulum. And there was also a humble piece of cement, a fragment broken away from any street or sidewalk, that left a most intractable stain, greasy and green, on whatever surface it was placed. But such fairly simple items were eventually followed, and ultimately replaced, by more articulated objects and constructions. One example of this complex type of novelty item was an ornate music box that, when opened, emitted a brief gurgling or sucking sound in emulation of a dying individual's death rattle. Another product manufactured in great quantity at the Red Tower was a pocket watch in gold casing which opened to reveal a curious timepiece whose numerals were represented by tiny quivering insects while the circling "hands" were reptilian tongues, slender and pink. But these examples hardly begin to hint at the range of goods that came from the factory during its novelty phase of production. I should at least mention the exotic carpets woven with intricate abstract patterns that, when focused upon for a certain length of time, composed themselves into fleeting phantasmagoric scenes of the kind which might pass through a fever-stricken or even permanently damaged brain.

Governments and business-news promoters go to great pains to make things easy for news organizations. They provide the media organizations with facilities in which to gather; they give journalists advance copies of speeches and forthcoming reports; they schedule press conferences at hours well-geared to news deadlines; they write press releases in usable language; and they carefully organize their press conferences and "photo opportunity" sessions. It is the job of news officers "to meet the journalist's scheduled needs with material that their beat agency has generated at its own pace.

The world shown us in books, whether the books be confessed epics or professed gospels, or in codes, or in political orations, or in philosophic systems, is not the main world at all: it is only the self-consciousness of certain abnormal people who have the specific artistic talent and temperament. A serious matter this for you and me, because the man whose consciousness does not correspond to that of the majority is a madman; and the old habit of worshipping madmen is giving way to the new habit of locking them up. And since what we call education and culture is for the most part nothing but the substitution of reading for experience, of literature for life, of the obsolete fictitious for the contemporary real, education, as you no doubt observed at Oxford, destroys, by supplantation, every mind that is not strong enough to see through the imposture and to use the great Masters of Arts as what they really are and no more: that is, patentees of highly questionable methods of thinking, and manufacturers of highly questionable, and for the majority but half valid representations of life. The schoolboy who uses his Homer to throw at his fellow's head makes perhaps the safest and most rational use of him; and I observe with reassurance that you occasionally do the same, in your prime, with your Aristotle. Fortunately for us, whose minds have been so overwhelmingly sophisticated by literature, what produces all these treatises and poems and scriptures of one sort or another is the struggle of Life to become divinely conscious of itself instead of blindly stumbling hither and thither in the line of least resistance. Hence there is a driving towards truth in all books on matters where the writer, though exceptionally gifted is normally constituted, and has no private axe to grind.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.

I think we are entitled to at least three provisional conclusions. The first is that religion and the churches are manufactured, and that this salient fact is too obvious to ignore. The second is that ethics and morality are quite independent of faith, and cannot be derived from it. The third is that religion is - because it claims a special divine exemption for its practices and beliefs - not just amoral but immoral. The ignorant psychopath and or brute who mistreats his children must be punished but can be understood. Those who claim a heavenly warrant for the cruelty have been tainted by evil, and also constitute far more danger.

I do not set myself up as a moral exemplar, and would be swiftly knocked down if I did, but if I was suspected of raping a child, or torturing a child, or infecting a child with venereal disease, or selling a child into sexual or any other kind of slavery, I might consider committing suicide whether I was guilty or not. If I had actually committed the offense, I would welcome death in any form that it might take. This revulsion is innate in any healthy person, and does not need to be taught. Since religion has proved itself uniquely delinquent on the one subject where moral and ethical authority might be counted as universal and absolute, I think we are entitles to at least three provisional conclusions. The first is that religion and the churches are manufactured, and that this salient fact is too obvious to ignore. The second is that ethics and morality are quiet independent of faith, and cannot be derived from it. The third is that religion is - because it claims a special divine exemption for its practices and beliefs - not just amoral but immoral. The ignorant psychopath or brute who mistreats his children must be punished but can be understood. Those who claim a heavenly warrant for the cruelty have been tainted by evil, and also constitute far more of a danger.

Tis with great Pleasure I observe, That Men of Letters, in this Age, have lost, in a great Measure, that Shyness and Bashfulness of Temper, which kept them at a Distance from Mankind; and, at the same Time, That Men of the World are proud of borrowing from Books their most agreeable Topics of Conversation. ’Tis to be hop’d, that this League betwixt the learned and conversible Worlds, which is so happily begun, will be still farther improv’d to their mutual Advantage; and to that End, I know nothing more advantageous than such Essays as these with which I endeavour to entertain the Public. In this View, I cannot but consider myself as a Kind of Resident or Ambassador from the Dominions of Learning to those of Conversation; and shall think it my constant Duty to promote a good Correspondence betwixt these two States, which have so great a Dependence on each other. I shall give Intelligence to the Learned of whatever passes in Company, and shall endeavour to import into Company whatever Commodities I find in my native Country proper for their Use and Entertainment. The Balance of Trade we need not be jealous of, nor will there be any Difficulty to preserve it on both Sides. The Materials of this Commerce must chiefly be furnish’d by Conversation and common Life: The manufacturing of them alone belongs to Learning. As

Only a fool says in his heart There is no Creator, no King of kings, Only mules would dare to bray These lethal mutterings. Over darkened minds as these The Darkness bears full sway, Fruitless, yet, bearing fruit, In their fell, destructive way. Sterile, though proliferate, A filthy progeny sees the day, When Evil, Thought and Action mate: Breeding sin, rebels and decay. The blackest deeds and foul ideals, Multiply throughout the earth, Through deadened, lifeless, braying souls, The Darkness labours and gives birth. Taking the Lord’s abundant gifts And rotting them to the core, They dress their dish and serve it out Foul seeds to infect thousands more. ‘The Tree of Life is dead!’ they cry, ‘And that of Knowledge not enough, Let us glut on the ashen apples Of Sodom and Gomorrah.’ Have pity on Thy children, Lord, Left sorrowing on this earth, While fools and all their kindred Cast shadows with their murk, And to the dwindling wise, They toss their heads and wryly smirk. The world daily grinds to dust Virtue’s fair unicorns, Rather, it would now beget Vice’s mutant manticores. Wisdom crushed, our joy is gone, Buried under anxious fears For lost rights and freedoms, We shed many bitter tears. Death is life, Life is no more, Humanity buried in a tomb, In a fatal prenatal world Where tiny flowers Are ripped from the womb, Discarded, thrown away, Inconvenient lives That barely bloomed. Our elders fare no better, Their wisdom unwanted by and by, Boarded out to end their days, And forsaken are left to die. Only the youthful and the useful, In this capital age prosper and fly. Yet, they too are quickly strangled, Before their future plans are met, Professions legally pre-enslaved Held bound by mounting student debt. Our leaders all harangue for peace Yet perpetrate the horror, Of economic greed shored up Through manufactured war. Our armies now welter In foreign civilian gore. How many of our kin are slain For hollow martial honour? As if we could forget, ignore, The scourge of nuclear power, Alas, victors are rarely tried For their woeful crimes of war. Hope and pray we never see A repeat of Hiroshima. No more! Crimes are legion, The deeds of devil-spawn! What has happened to the souls Your Divine Image was minted on? They are now recast: Crooked coins of Caesar and The Whore of Babylon. How often mankind shuts its ears To Your music celestial, Mankind would rather march To the anthems of Hell. If humanity cannot be reclaimed By Your Mercy and great Love Deservedly we should be struck By Vengeance from above. Many dread the Final Day, And the Crack of Doom For others the Apocalypse Will never come too soon. ‘Lift up your heads, be glad’, Fools shall bray no more For at last the Master comes To thresh His threshing floor.

We are about to part. Yes, I myself am detached from the convent, to live for a time in the crater of a volcano. I am to be a clerk in a great manufactory, where the workmen are infected with communistic doctrines, and dream of social destruction, the abolishment of masters, — not knowing that that would be the death of industry, of commerce, of manufactures. I shall stay there goodness knows how long, — perhaps a year, — keeping the books and paying the wages. This will give me an entrance into a hundred or a hundred and twenty homes of working-men, misled, no doubt, by poverty, even before the pamphlets of the day misled them. But you and I can see each other on Sundays and fete-days.

The modern banking system manufactures money out of nothing. The process is perhaps the most astounding piece of sleight of hand that was ever invented. Banking was conceived in iniquity and born in sin. Bankers own the Earth. Take it away from them, but leave them the power to create money, and with the flick of the pen they will create enough money to buy it back again. Take this great power away from them and all great fortunes like mine will disappear, and they ought to disappear, for then this would be a better and happier world to live in. But if you want to continue to be slaves of the banks and pay the cost of your own slavery, then let bankers continue to create money and control credit.

At the risk of stating the obvious: nobody is going to make America great again. Nobody even seriously imagines it to be a possibility. America might, it is true, eventually stop outsourcing its manufacturing to China, but if those jobs are ever brought back home, they will return in the form of automated labor. Robots and algorithms will not make America great again—unless by “America” you mean billionaires, and by “great” you mean even richer. Its middle class has been gutted, sold off for scrap. Trump is only the most visible symptom of a disease that has long been sickening the country’s blood—a rapidly metastasizing tumor of inequality, hyper-militarism, racism, surveillance, and fear that we might as well go

The first group was research, where scientists and engineers provided “the reservoir of completely new knowledge, principles, materials, methods and art.” The second group was in systems engineering, a discipline started by the Labs, where engineers kept one eye on the reservoir of new knowledge and another on the existing phone system and analyzed how to integrate the two. In other words, the systems engineers considered whether new applications were possible, plausible, necessary, and economical. That’s when the third group came in. These were the engineers who developed and designed new devices, switches, and transmissions systems. In Kelly’s sketch, ideas usually moved from (1) discovery, to (2) development, to (3) manufacture.

On the other hand, irrational fears are difficult, if not impossible, to quantify. Here’s an example: when 152 people were infected with swine flu in Mexico in 2009, people around the world, prodded by the media’s manufactured hysteria, erupted in fear of an epidemic. We were warned that the threat was everywhere—that everyone was potentially at risk; however, the data showed these fears to be completely unwarranted. Weeks into the “outbreak,” there were around 1,000 reported cases of the virus in 20 countries. The number of fatalities stood at 26—25 in Mexico, and one in the United States (a boy who had just traveled to Texas from Mexico). Yet schools were closed, travel was restricted, emergency rooms were flooded, hundreds of thousands of pigs were killed, hand sanitizer and face masks disappeared from store shelves, and network news stories about swine flu consumed 43% of airtime.9 “There is too much hysteria in the country and so far, there hasn’t been that great a danger,” commented Congressman Ron Paul in response. “It’s overblown, grossly so.”10 He should know. During Paul’s first session in Congress in 1976, a swine flu outbreak led Congress to vote to vaccinate the entire country. (He voted against it.) Twenty-five people died from the vaccination itself, while only one person was killed from the actual virus; hundreds, if not more, contracted Guillain-Barre syndrome, a paralyzing neurological illness, as a result of the vaccine. Nearly 25 percent of the population was vaccinated before the effort was cancelled due to safety concerns.

From "Strange now to think" through "the rhythm the rhythm" the poem has gradually created, just through the integrity of its own emotion, the justification from the drum-beat and thunder of "only to have, only to have" and "with her eyes, with her eyes." If anybody else repeated the "formula," it would only be a trick, because the emotion is in the words and the discovery of the words is the discovery of the emotions. It is Ginsberg's personal Golgotha that we meet here, and if you or I were to tell our own stories we would have to find our own words and emotions. That is why a great work of poetry is always so original as to seem "formless" at first glance. It appears to have no form because it is a new form, manufactured in heart's agony, a shape cut in the air as a sculptor cuts.

As it turned out, Sharpe was right. Cooperation succumbed to market forces, but even more to the war waged on it by the business classes. By 1887 the latter were determined to destroy the Knights, with their incessant boycotts, their strikes (sometimes involving hundreds of thousands), their revolutionary agitation, and their labor parties organized across the country. In the two years after the infamous Haymarket bombing in Chicago and the Great Upheaval of 1886, in which 200,000 trade unionists across the country went on a four-day-long strike for the eight-hour day but in most cases failed—partly because Terence Powderly, the leader of the Knights, who had always disliked strikes, refused to endorse the action and encouraged the Knights not to participate—capitalist repression swept the nation. Joseph Rayback summarizes: The first of the Knights’ ventures to feel the full effect of the post-Haymarket reaction were their cooperative enterprises. In part the very nature of such enterprises worked against them. The successful ventures became joint-stock corporations, the wage-earning shareholders and managers hiring labor like any other industrial unit. In part the cooperatives were destroyed by inefficient managers, squabbles among shareholders, lack of capital, and injudicious borrowing of money at high rates of interest. Just as important was the attitude of competitors. Railroads delayed the building of tracks, refused to furnish cars, or refused to haul them. Manufacturers of machinery and producers of raw materials, pressed by private business, refused to sell their products to the cooperative workshops and paralyzed operations. By 1888 none of the Order’s cooperatives were in existence.170

Conceive a world-society developed materially far beyond the wildest dreams of America. Unlimited power, derived partly from the artificial disintegration of atoms, partly from the actual annihilation of matter through the union of electrons and protons to form radiation, completely abolished the whole grotesque burden of drudgery which hitherto had seemed the inescapable price of civilization, nay of life itself. The vast economic routine of the world-community was carried on by the mere touching of appropriate buttons. Transport, mining, manufacture, and even agriculture were performed in this manner. And indeed in most cases the systematic co-ordination of these activities was itself the work of self-regulating machinery. Thus, not only was there no longer need for any human beings to spend their lives in unskilled monotonous labour, but further, much that earlier races would have regarded as highly skilled though stereotyped work, was now carried on by machinery. Only the pioneering of industry, the endless exhilarating research, invention, design and reorganization, which is incurred by an ever-changing society, still engaged the minds of men and women. And though this work was of course immense, it could not occupy the whole attention of a great world-community. Thus very much of the energy of the race was free to occupy itself with other no less difficult and exacting matters, or to seek recreation in its many admirable sports and arts. Materially every individual was a multi-millionaire, in that he had at his beck and call a great diversity of powerful mechanisms; but also he was a penniless friar, for he had no vestige of economic control over any other human being. He could fly through the upper air to the ends of the earth in an hour, or hang idle among the clouds all day long. His flying machine was no cumbersome aeroplane, but either a wingless aerial boat, or a mere suit of overalls in which he could disport himself with the freedom of a bird. Not only in the air, but in the sea also, he was free. He could stroll about the ocean bed, or gambol with the deep-sea fishes. And for habitation he could make his home, as he willed, either in a shack in the wilderness or in one of the great pylons which dwarfed the architecture even of the American age. He could possess this huge palace in loneliness and fill it with his possessions, to be automatically cared for without human service; or he could join with others and create a hive of social life. All these amenities he took for granted as the savage takes for granted the air which he breathes. And because they were as universally available as air, no one craved them in excess, and no one grudged another the use of them.

If a society, a city, or a territory, were to guarantee the necessaries of life to its inhabitants (and we shall see how the conception of the necessaries of life can be so extended as to include luxuries), it would be compelled to take possession of what is absolutely needed for production; that is to say — land, machinery, factories, means of transport, etc. Capital in the hands of private owners would be expropriated and returned to the community. The great harm done by bourgeois society, as we have already mentioned, is not only that capitalists seize a large share of the profits of each industrial and commercial enterprise, thus enabling them to live without working, but that all production has taken a wrong direction, as it is not carried on with a view to securing well-being to all. For this reason we condemn it. Moreover, it is impossible to carry on mercantile production in everybody’s interest. To wish it would be to expect the capitalist to go beyond his province and to fulfill duties that he cannot fulfill without ceasing to be what he is — a private manufacturer seeking his own enrichment. Capitalist organization, based on the personal interest of each individual trader, has given all that could be expected of it to society — it has increased the productive force of work. The capitalist, profiting by the revolution effected in industry by steam, by the sudden development of chemistry and machinery, and by other inventions of our century, has endeavoured in his own interest to increase the yield of work, and in a great measure he has succeeded. But to attribute other duties to him would be unreasonable. For example, to expect that he should use this superior yield of work in the interest of society as a whole, would be to ask philanthropy and charity of him, and a capitalist enterprise cannot be based on charity.

For instance, we are regularly told, “James Watt invented the steam engine in 1769,” supposedly inspired by watching steam rise from a teakettle’s spout. Unfortunately for this splendid fiction, Watt actually got the idea for his particular steam engine while repairing a model of Thomas Newcomen’s steam engine, which Newcomen had invented 57 years earlier and of which over a hundred had been manufactured in England by the time of Watt’s repair work. Newcomen’s engine, in turn, followed the steam engine that the Englishman Thomas Savery patented in 1698, which followed the steam engine that the Frenchman Denis Papin designed (but did not build) around 1680, which in turn had precursors in the ideas of the Dutch scientist Christiaan Huygens and others. All this is not to deny that Watt greatly improved Newcomen’s engine (by incorporating a separate steam condenser and a double-acting cylinder), just as Newcomen had greatly improved Savery’s.

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

At this crisis certain inventions in machinery were introduced into the staple manufactures of the north, which, greatly reducing the number of hands necessary to be employed, threw thousands out of work, and left them without legitimate means of sustaining life. A bad harvest supervened. Distress reached its climax. Endurance, overgoaded, stretched the hand of fraternity to sedition. The throes of a sort of moral earthquake were felt heaving under the hills of the northern counties. But, as is usual in such cases, nobody took much notice. When a food-riot broke out in a manufacturing town, when a gig-mill was burnt to the ground, or a manufacturer’s house was attacked, the furniture thrown into the streets, and the family forced to flee for their lives, some local measures were or were not taken by the local magistracy. A ringleader was detected, or more frequently suffered to elude detection; newspaper paragraphs were written on the subject, and there the thing stopped. As to the sufferers, whose sole inheritance was labour, and who had lost that inheritance — who could not get work, and consequently could not get wages, and consequently could not get bread — they were left to suffer on, perhaps inevitably left. It

I read Dickens and Shakespear without shame or stint; but their pregnant observations and demonstrations of life are not co-ordinated into any philosophy or religion: on the contrary, Dickens's sentimental assumptions are violently contradicted by his observations; and Shakespear's pessimism is only his wounded humanity. Both have the specific genius of the fictionist and the common sympathies of human feeling and thought in pre-eminent degree. They are often saner and shrewder than the philosophers just as Sancho-Panza was often saner and shrewder than Don Quixote. They clear away vast masses of oppressive gravity by their sense of the ridiculous, which is at bottom a combination of sound moral judgment with lighthearted good humor. But they are concerned with the diversities of the world instead of with its unities: they are so irreligious that they exploit popular religion for professional purposes without delicacy or scruple (for example, Sydney Carton and the ghost in Hamlet!): they are anarchical, and cannot balance their exposures of Angelo and Dogberry, Sir Leicester Dedlock and Mr Tite Barnacle, with any portrait of a prophet or a worthy leader: they have no constructive ideas: they regard those who have them as dangerous fanatics: in all their fictions there is no leading thought or inspiration for which any man could conceivably risk the spoiling of his hat in a shower, much less his life. Both are alike forced to borrow motives for the more strenuous actions of their personages from the common stockpot of melodramatic plots; so that Hamlet has to be stimulated by the prejudices of a policeman and Macbeth by the cupidities of a bushranger. Dickens, without the excuse of having to manufacture motives for Hamlets and Macbeths, superfluously punt his crew down the stream of his monthly parts by mechanical devices which I leave you to describe, my own memory being quite baffled by the simplest question as to Monks in Oliver Twist, or the long lost parentage of Smike, or the relations between the Dorrit and Clennam families so inopportunely discovered by Monsieur Rigaud Blandois. The truth is, the world was to Shakespear a great "stage of fools" on which he was utterly bewildered. He could see no sort of sense in living at all; and Dickens saved himself from the despair of the dream in The Chimes by taking the world for granted and busying himself with its details. Neither of them could do anything with a serious positive character: they could place a human figure before you with perfect verisimilitude; but when the moment came for making it live and move, they found, unless it made them laugh, that they had a puppet on their hands, and had to invent some artificial external stimulus to make it work.

This kind of speculation reached a high point with the Pentagon's initiative of creating a 'futures market in events', a stock market of prices for terrorist attacks or catastrophes. You bet on the probable occurrence of such events against those who don't believe they'll happen. This speculative market is intended to operate like the market in soya or sugar. You might speculate on the number of AIDS victims in Africa or on the probability that the San Andreas Fault will give way (the Pentagon's initiative is said to derive from the fact that they credit the free market in speculation with better forecasting powers than the secret services). Of course it is merely a step from here to insider trading: betting on the event before you cause it is still the surest way (they say Bin Laden did this, speculating on TWA shares before 11 September). It's like taking out life insurance on your wife before you murder her. There's a great difference between the event that happens (happened) in historical time and the event that happens in the real time of information. To the pure management of flows and markets under the banner of planetary deregulation, there corresponds the 'global' event- or rather the globalized non-event: the French victory in the World Cup, the year 2000, the death of Diana, The Matrix, etc. Whether or not these events are manufactured, they are orchestrated by the silent epidemic of the information networks. Fake events.

It seems wrong to call it “business.” It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more. Each new day brought fifty new problems, fifty tough decisions that needed to be made, right now, and we were always acutely aware that one rash move, one wrong decision could be the end. The margin for error was forever getting narrower, while the stakes were forever creeping higher—and none of us wavered in the belief that “stakes” didn’t mean “money.” For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living—and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me.

In each prediction about violence, we must ask what the context, stimuli, and developments might mean to the person involved, not just what they mean to us. We must ask if the actor will perceive violence as moving him toward some desired outcome or away from it. The conscious or unconscious decision to use violence, or to do most anything, involves many mental and emotional processes, but they usually boil down to how a person perceives four fairly simple issues: justification, alternatives, consequences, and ability. My office abbreviates these elements as JACA, and an evaluation of them helps predict violence. Perceived Justification (J) Does the person feel justified in using violence? Perceived justification can be as simple as being sufficiently provoked (“Hey, you stepped on my foot!”) or as convoluted as looking for an excuse to argue, as with the spouse that starts a disagreement in order to justify an angry response. The process of developing and manufacturing justification can be observed. A person who is seeking to feel justification for some action might move from “What you’ve done angers me” to “What you’ve done is wrong.” Popular justifications include the moral high ground of righteous indignation and the more simple equation known by its biblical name: an eye for an eye. Anger is a very seductive emotion because it is profoundly energizing and exhilarating. Sometimes people feel their anger is justified by past unfairnesses, and with the slightest excuse, they bring forth resentments unrelated to the present situation. You could say such a person has pre-justified hostility, more commonly known as having a chip on his shoulder. The degree of provocation is, of course, in the eye of the provoked. John Monahan notes that “how a person appraises an event may have a great influence on whether he or she ultimately responds to it in a violent manner.” What he calls “perceived intentionality” (e.g., “You didn’t just bump into me, you meant to hit me”) is perhaps the clearest example of a person looking for justification.

Since emotions have to be programmed into robots from the outside, manufacturers may offer a menu of emotions carefully chosen on the basis of whether they are necessary, useful, or will increase bonding with the owner. In all likelihood, robots will be programmed to have only a few human emotions, depending on the situation. Perhaps the emotion most valued by the robot’s owner will be loyalty. One wants a robot that faithfully carries out its commands without complaints, that understands the needs of the master and anticipates them. The last thing an owner will want is a robot with an attitude, one that talks back, criticizes people, and whines. Helpful criticisms are important, but they must be made in a constructive, tactful way. Also, if humans give it conflicting commands, the robot should know to ignore all of them except those coming from its owner. Empathy will be another emotion that will be valued by the owner. Robots that have empathy will understand the problems of others and will come to their aid. By interpreting facial movements and listening to tone of voice, robots will be able to identify when a person is in distress and will provide assistance when possible. Strangely, fear is another emotion that is desirable. Evolution gave us the feeling of fear for a reason, to avoid certain things that are dangerous to us. Even though robots will be made of steel, they should fear certain things that can damage them, like falling off tall buildings or entering a raging fire. A totally fearless robot is a useless one if it destroys itself. But certain emotions may have to be deleted, forbidden, or highly regulated, such as anger. Given that robots could be built to have great physical strength, an angry robot could create tremendous problems in the home and workplace. Anger could get in the way of its duties and cause great damage to property. (The original evolutionary purpose of anger was to show our dissatisfaction. This can be done in a rational, dispassionate way, without getting angry.) Another emotion that should be deleted is the desire to be in command. A bossy robot will only make trouble and might challenge the judgment and wishes of the owner. (This point will also be important later, when we discuss whether robots will one day take over from humans.) Hence the robot will have to defer to the wishes of the owner, even if this may not be the best path. But perhaps the most difficult emotion to convey is humor, which is a glue that can bond total strangers together. A simple joke can defuse a tense situation or inflame it. The basic mechanics of humor are simple: they involve a punch line that is unanticipated. But the subtleties of humor can be enormous. In fact, we often size up other people on the basis of how they react to certain jokes. If humans use humor as a gauge to measure other humans, then one can appreciate the difficulty of creating a robot that can tell if a joke is funny or not.