Grant Cardone Sales Quotes

Problems are opportunities, and conquered opportunities equal money earned.

If most of your customers are grinding you on price, then your level of service is not obvious to them. Otherwise, they wouldn't grind you on just price because they would value the service you're giving them.

I believe I know best in everything I do, and if I don’t, I get trained until I have complete confidence and competence in whatever I am doing. Whether it’s making a sales call, handling my four-year-old, or operating a firearm, I want control over all my various skill sets so that I can lead in all the different areas of my life. I don’t need to be the smartest person in the room—I don’t even need to be right—but I do need to be willing to control things.

Grant I have bad news. The networks don't want you to come pitch the show. Instead, they want to start shooting right away.” The first thing I thought of was the guy who had told me, “For every TV show that gets made, 300 are pitched.” The second thing I thought of was the person who told me that no one wanted to see a show on sales. (Stay focused on the future, be unreasonable about it, continue to add wood, and don't focus on what people say has been done, can be done, or is possible!)

What one thing have I done that made the biggest difference?” I don't have some gene that others are missing, and I definitely haven't been lucky. I was not connected to the “right” people, and I didn't go to some blue-blood school. So what was it that made me successful? As I look back over my life, I see that the one thing that was most consistent with any success I've achieved was that I always put forth 10 times the amount of activity that others did. For every sales presentation, phone call, or appointment others made, I was making 10 of each. When I started buying real estate, I looked at 10 times more properties than I could buy and then made offers to ensure that I was able to buy what I wanted at the price I desired.

Do not rely solely on e-mail or snail mail for this venture without first getting in touch via phone or personal visit. A phone call is more valuable than mail but can and should be followed by mail or e-mail the same day. Make it clear that the intention of your call is to catch up with those in your power base, not to sell your products or services. During all economies—good, bad, and indifferent but especially during contractions—contacts and relationships are everything. If you’ve ever heard the saying “It’s who you know, not what you know,” then you know that this is true. You are short on people, not short on money, and the people you know either have the money you want or know people who do. It is those people who want and need your service. So the more people you contact, the better chance you have of discovering and selling to those who are members of your target market. Remember:

An important rule to remember: Price is never the way to create a wow experience. The product is probably not a way to create a wow experience either, unless you are the only source for a particular product or service, which is unlikely. The wow moment occurs when you present the product, let customers know how it can solve their problems, and figure out how it makes them feel as well as how you present, service, and deliver that experience. The best way