Gordon Moore Quotes

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Ele chamou Gordon Moore e fundaram uma empresa que se tornou conhecida como Integrated Electronics Corporation, que eles inteligentemente abreviaram para Intel.
Walter Isaacson (Steve Jobs: A biografia)
We are really the revolutionaries in the world today,” Gordon Moore declared in 1973, “not the kids with the long hair and beards who were wrecking the schools a few years ago.
Chris Miller (Chip War: The Fight for the World's Most Critical Technology)
The greatness of Intel is not that it is smarter than other companies (though it may well be) or that it is too clever and competent to make a false move (we’ve just seen a stunning example of the very opposite) but that it has consistently done better than any company, perhaps ever, at recovering from its mistakes.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
A paper by Gordon Moore (of Moore’s law fame) gives figures for the total number of transistors manufactured per year since the 1950s. It looks something like this: Using our ratio, we can convert the number of transistors to a total amount of computing power. This tells us that a typical modern laptop, which has a benchmark score in the tens of thousands of MIPS, has more computing power than existed in the entire world in 1965.
Randall Munroe (What If?: Serious Scientific Answers to Absurd Hypothetical Questions)
I turned on my heel and left the building. With only £4.76 in the bank, and my subscription to ‘Men Only’ due, things were looking bleak. Seeing that Keith Moore had apparently purloined Sting’s money, though at this time, he had not been yet convicted of the offence, it seemed to me that he was a better bet for a loan than Sting was.
James Berryman (A Sting in the tale)
Ants In his paper “Moore’s Law at 40,” Gordon Moore makes an interesting observation. He points out that, according to biologist E. O. Wilson, there are 1015 to 1016 ants in the world. By comparison, in 2014 there were about 1020 transistors in the world, or tens of thousands of transistors per ant.8 An ant’s brain might contain a quarter of a million neurons, and thousands of synapses per neuron, which suggests that the world’s ant brains have a combined complexity similar to that of the world’s human brains. So we shouldn’t worry too much about when computers will catch up with us in complexity. After all, we’ve caught up to ants, and they don’t seem too concerned. Sure, we seem like we’ve taken over the planet, but if I had to bet on which one of us would still be around in a million years—primates, computers, or ants—I know who I’d pick.
Randall Munroe (What If?: Serious Scientific Answers to Absurd Hypothetical Questions)
We hear most acutely in the range of 2.5 megahertz, which is the peak of birdsong. Human speech is pitched much lower, one kilohertz or below, and so is less central to our hearing. Why is this? Acoustic ecologist Gordon Hempton surmises that our bodies evolved not for cocktail party conversation but rather to harvest sounds from wild creatures. These are the aural signals on which our species’ success depended: Birds chatting, unconcerned. Herds gathering. Corvids flocking. Sudden silence. They spoke clearly: Here is safety. Here is water. Here is food. Here is danger.
Kathleen Dean Moore (Earth's Wild Music: Celebrating and Defending the Songs of the Natural World)
Sam Moore had scuffled his way into hosting a talent show at a nightclub, the King of Hearts, in his hometown of Miami. Dave Prater was a bread baker. Sam remembers that when Dave signed up for that week’s show, he was wearing his baker’s whites; wherever he walked, he left behind white flour shoe prints. At the auditions, Dave sang a Jackie Wilson song, “Doggin’ Around,” but realized he didn’t know the verses. Sam, whose job depended on selecting acts that would produce a good show, agreed to stay close during the performance and feed him the lines. But that night, Sam’s foot caught the microphone cable, and as the mike began to fall, Dave went down to catch it and Sam went down to catch Dave. Choreographers couldn’t have written it better: They came up together, singing and with the mike in hand. In that little mix-up, an act was born that would last the better part of twenty-two years and would remain forever a part of the public consciousness.
Robert Gordon (Respect Yourself: Stax Records and the Soul Explosion)
Human ears are built to hear birdsong, we hear most acutely in the range of 2.5 megahertz, which is the peak of birdsong. Human speech is pitched much lower, on kilohertz or below…Acoustic ecologist Gordon Hempton surmises that our bodies evolved not for party conversation but rather to harvest sounds from wild creatures… the aural signals on which our species’ success depended. But that’s just the beginning of the meaning we harvest by listening. Victor Hugo reminded us that ‘music expresses that which cannot be said and on which it is impossible to be silent.’ Listen. Breathe Earth’s wild music into you body. You are not alone. Here is the harmony of which you are a part. Your joy is the exhilaration of birds…The depth of your feelings is the depth of time. Your longing is a spring chorus of frogs, ‘the wordless voice of longing that resonates within us, the longing to continue, to participate in the sacred life of the world,’ as Robin Wall Kimmerer wrote
Kathleen Dean Moore (Earth's Wild Music: Celebrating and Defending the Songs of the Natural World)
Even though the Internet provided a tool for virtual and distant collaborations, another lesson of digital-age innovation is that, now as in the past, physical proximity is beneficial. There is something special, as evidenced at Bell Labs, about meetings in the flesh, which cannot be replicated digitally. The founders of Intel created a sprawling, team-oriented open workspace where employees from Noyce on down all rubbed against one another. It was a model that became common in Silicon Valley. Predictions that digital tools would allow workers to telecommute were never fully realized. One of Marissa Mayer’s first acts as CEO of Yahoo! was to discourage the practice of working from home, rightly pointing out that “people are more collaborative and innovative when they’re together.” When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple’s new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard. Throughout history the best leadership has come from teams that combined people with complementary styles. That was the case with the founding of the United States. The leaders included an icon of rectitude, George Washington; brilliant thinkers such as Thomas Jefferson and James Madison; men of vision and passion, including Samuel and John Adams; and a sage conciliator, Benjamin Franklin. Likewise, the founders of the ARPANET included visionaries such as Licklider, crisp decision-making engineers such as Larry Roberts, politically adroit people handlers such as Bob Taylor, and collaborative oarsmen such as Steve Crocker and Vint Cerf. Another key to fielding a great team is pairing visionaries, who can generate ideas, with operating managers, who can execute them. Visions without execution are hallucinations.31 Robert Noyce and Gordon Moore were both visionaries, which is why it was important that their first hire at Intel was Andy Grove, who knew how to impose crisp management procedures, force people to focus, and get things done. Visionaries who lack such teams around them often go down in history as merely footnotes.
Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
No one can see your visions and dreams as clearly as you can. Purpose is the key to creation manifested through vision.
Kym Gordon Moore (Diversities of Gifts: Same Spirit)
Obstacles without optimism can overturn opportunities for growth, hope and success.
Kym Gordon Moore (Wings of the Wind: A Cornucopia of Poetry)
Poetry expresses emotion. What does your inner poet convey?
Kym Gordon Moore (Wings of the Wind: A Cornucopia of Poetry)
Según la así llamada Ley de Moore —basada en un artículo de Gordon Moore, el cofundador de Intel, en 1965—, la capacidad de las computadoras se duplica aproximadamente cada dos años. Y lo mismo ocurre con casi todas las tecnologías actuales.
Andrés Oppenheimer (¡Crear o morir!: La esperanza de Latinomérica y las cinco claves de la innovación (Spanish Edition))
On that June 1957 morning, the eight men didn’t have an official contract, so instead they all signed a crisp dollar bill. One by one, these technology pioneers—Robert Noyce, Julius Blank, Victor Grinich, Jean Hoerni, Eugene Kleiner, Jay Last, Gordon Moore, and Sheldon Roberts—added a signature to their own declaration of independence, framing what would be a history-making choice: they would pursue their visionary ideas inside the structure of a new, innovative company.
Alan Philips (The Age of Ideas: Unlock Your Creative Potential)
We have to thank Gordon and Betty Moore for bringing unity to the Hawaiians.
Steven Magee
Gordon and Betty Moore will be forever linked to the biologically toxic Thirty Meter Telescope (TMT) atop Mauna Kea.
Steven Magee
The difficulty in life is the choice. —George Moore The Bending of the Bough
Noah Gordon (Matters of Choice (The Cole Trilogy))
Double diffusion made possible, for the first time, the mass production of precise, high-performance transistors. The technique promised to be highly profitable for any organization that could master its technical intricacies. Shockley therefore quit Bell Labs and, with financial backing from Arnold Beckman, president of a prestigious maker of scientific instruments, started a company to produce double-diffusion transistors. The inventor recruited the best young minds he could find, including Noyce; Gordon Moore, a physical chemist from Johns Hopkins; and Jean Hoerni, a Swiss-born physicist whose strength was in theory. Already thinking about human intelligence, Shockley made each of his recruits take a battery of psychological tests. The results described Noyce as an introvert, a conclusion so ludicrous that it should have told Shockley something about the value of such tests. Early in 1956, Shockley Semiconductor Laboratories opened for business in the sunny valley south of Palo Alto. It was the first electronics firm in what was to become Silicon Valley.
T.R. Reid (The Chip: How Two Americans Invented the Microchip and Launched a Revolution)
Noyce recalled that the group had some slight qualms about running their own business, but these doubts were easily overcome by “the realization, for the first time, that you had a chance at making more money than you ever dreamed of.” The dream, as it happened, came true. Even by high-tech standards, that $500 turned out to be a spectacular investment. In 1968 the founders sold their share of Fairchild Semiconductor back to the parent company; Noyce’s proceeds—the return on his initial $500 investment—came to $250,000. Noyce and his friend Gordon Moore had by then found another financial backer and started a new firm, Intel Corporation (the name is a play on both Intelligence and Integrated Electronics). Intel started out making chips for computer memories, a business that took off like a rocket. Intel’s shares were traded publicly for the first time in 1971—on the same day, coincidentally, that Playboy Enterprises went public.
T.R. Reid (The Chip: How Two Americans Invented the Microchip and Launched a Revolution)
Noyce recalled that the group had some slight qualms about running their own business, but these doubts were easily overcome by “the realization, for the first time, that you had a chance at making more money than you ever dreamed of.” The dream, as it happened, came true. Even by high-tech standards, that $500 turned out to be a spectacular investment. In 1968 the founders sold their share of Fairchild Semiconductor back to the parent company; Noyce’s proceeds—the return on his initial $500 investment—came to $250,000. Noyce and his friend Gordon Moore had by then found another financial backer and started a new firm, Intel Corporation (the name is a play on both Intelligence and Integrated Electronics). Intel started out making chips for computer memories, a business that took off like a rocket. Intel’s shares were traded publicly for the first time in 1971—on the same day, coincidentally, that Playboy Enterprises went public. On that first day, stock in the two firms was about equally priced; a year later, Intel’s shares were worth more than twice as much as Playboy’s. “Wall Street has spoken,” an investment analyst observed. “It’s memories over mammaries.” Today, Intel is a multibillion-dollar company, and anybody who held on to the founding group’s stake in the company is a billionaire several times over.
T.R. Reid (The Chip: How Two Americans Invented the Microchip and Launched a Revolution)
The eight traitors — a metallurgist, Sheldon Roberts; three physicists, Jean Hoerni, Jay Last and Robert Noyce; an electrical engineer, Victor Grinich; an industrial engineer, Eugene Kleiner; a mechanical engineer, Julius Blank and Gordon Moore, a physical chemist — formed Fairchild Semiconductor. Fairchild became enormously successful. Shockley Labs closed in 1968.
Luc Olivier Bauer (The Microchip Revolution: A brief history)
My lifelong hero Gordon Moore, the aforementioned author of Moore’s Law, has thrown his talent and capital into the Bay Foundation’s efforts to restore the underwater kelp forests of California’s Monterey Coast. Sea kelp absorbs twenty times more CO2 than a comparably sized land forest.
John Doerr (Speed & Scale: An Action Plan for Solving Our Climate Crisis Now)
My journey through Magee’s Disease was difficult and brought an understanding about what is wrong with the USA. Any company that is hiring workers into known toxic jobs that require them to use company supplied medications and oxygen to treat their “Summit Brain” needs to be shut down by the USA government. Instead, we see the USA government facilitating their toxic corporate culture for the foreseeable future with their construction of the Thirty Meter Telescope (TMT) atop Mauna Kea in Hawaii. This is being done with the full support of USA government law enforcement, even though working on the very high altitude Mauna Kea makes some of them sick! To build it, they need to arrest the native Hawaiians that regard Mauna Kea as their sacred temple that is being desecrated by corporate science. The main finance to start the TMT project has come from Gordon Moore, the founder of the USA based semiconductor manufacturer Intel.
Steven Magee (Magee’s Disease)
I have a great deal of respect for Gordon Moore of Intel. We are fellow electrical and electronic engineers and I use many of his Intel products. However, I do see a man that is probably aware he is funding a known biologically toxic astronomy facility atop the most sacred mountain in Hawaii. How ethical is that? Have you ever heard Gordon Moore talk about Electromagnetic Hypersensitivity (EHS)? Some of his products are known to aggravate the debilitating condition that many people have started to develop around the world. It is the disease of electricity, electronics and wireless radiation.
Steven Magee (Magee’s Disease)
Accelerating Technological Advancement Two “laws” help explain the extraordinary changes wrought by the global adoption of the internet. The first is Moore’s Law, named for Gordon Moore, an Intel cofounder. In the 1960s, he observed that the number of transistors that could be squeezed into a single chip was increasing at a predictable rate—doubling about every eighteen months. Thanks to billions of dollars in R&D and engineering investment, that rate of improvement has held ever since. The second law is named after Bob Metcalfe, the inventor of Ethernet, one of the protocols foundational to the internet. Metcalfe posited that the value of a network is equal to the number of connections between users, not just the number of users. Bigger is better, and better, and better. These laws help us quantify something we can see in our online experience: both the power of our devices and the value of the network they’re attached to are millions of times greater than they were at the dawn of the internet era. Plotting this growth reveals an interesting twist, however. For the past thirty years, the value of the internet as described by Metcalfe’s Law has increased more than processing power has improved. But as internet penetration slows, so does the rate of increase in the value of the internet. Meanwhile, Moore’s Law chugs along, suggesting that we may be approaching an inflection point, when changes to our online experience are driven more by technological advancement than by the ever-growing number of online connections.
Scott Galloway (Adrift: America in 100 Charts)
Did von Neumann understand the potential of the machines he helped to invent? Yes, he did. In reflective mood in 1955, he noted that the ‘over-all capacity’ of computers had ‘nearly doubled every year’ since 1945 and often implied in conversation that he expected that trend to continue. His observations prefigure ‘Moore’s law’, named after Intel’s cofounder Gordon Moore, who predicted in 1965 that the number of components on an integrated circuit would double every year.
Ananyo Bhattacharya (The Man from the Future: The Visionary Ideas of John von Neumann)
Moore’s Law, the 1965 prediction that the amount of computing power you can buy for a dollar will double every 18 months. Gordon Moore’s formula has surprised everyone with its consistency.
Marty Neumeier (Metaskills: Five Talents for the Future of Work)
Según la llamada ley de Moore —basada en un artículo de Gordon Moore, el cofundador de Intel, de 1965— la capacidad de las computadoras aumenta 100% cada 18 meses, lo que significa que el poder de las computadoras aumentará alrededor de 10 000% en 10 años.
Andrés Oppenheimer (¡Sálvese quien pueda!: El futuro del trabajo en la era de la automatización (Spanish Edition))
I remember having to do a monthly progress report when I worked under Andy. I used the word ‘corroborate’ and he sent me a note, saying there’s no such word. ‘You mean “collaborate,” ’ he wrote. I responded with my own note and told him, ‘ “Corroborate” is a legitimate word.’ “He sent back one final note that said, ‘ “Bastard” is a legitimate word, too.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
In 1971, Intel (co-founded by Gordon Moore, of Moore’s Law fame) shipped the first machine that compressed all the components of a computer processor onto a single chip, the 4004, and it outperformed machines of the kind that decades before had weighed tons.
K. Eric Drexler (Radical Abundance: How a Revolution in Nanotechnology Will Change Civilization)
Noyce himself, who teamed up in 1968 with another Fairchild cofounder, Gordon Moore of Moore’s law, to found a company they called Intel, short for “integrated electronics
M. Mitchell Waldrop (The Dream Machine)
Quantum computing is not only faster than conventional computing, but its workload obeys a different scaling law—rendering Moore’s Law little more than a quaint memory. Formulated by Intel founder Gordon Moore, Moore’s Law observes that the number of transistors in a device’s integrated circuit doubles approximately every two years. Some early supercomputers ran on around 13,000 transistors; the Xbox One in your living room contains 5 billion. But Intel in recent years has reported that the pace of advancement has slowed, creating tremendous demand for alternative ways to provide faster and faster processing to fuel the growth of AI. The short-term results are innovative accelerators like graphics-processing unit (GPU) farms, tensor-processing unit (TPU) chips, and field-programmable gate arrays (FPGAs) in the cloud. But the dream is a quantum computer. Today we have an urgent need to solve problems that would tie up classical computers for centuries, but that could be solved by a quantum computer in a few minutes or hours. For example, the speed and accuracy with which quantum computing could break today’s highest levels of encryption is mind-boggling. It would take a classical computer 1 billion years to break today’s RSA-2048 encryption, but a quantum computer could crack it in about a hundred seconds, or less than two minutes. Fortunately, quantum computing will also revolutionize classical computing encryption, leading to ever more secure computing. To get there we need three scientific and engineering breakthroughs. The math breakthrough we’re working on is a topological qubit. The superconducting breakthrough we need is a fabrication process to yield thousands of topological qubits that are both highly reliable and stable. The computer science breakthrough we need is new computational methods for programming the quantum computer.
Satya Nadella (Hit Refresh)
Nothing has affected, and warped, modern thinking about the pace of invention and the extent of innovation than the rapid exponential advances of solid-state electronics, resulting first in the introduction of transistors (in the late 1940s), then integrated circuits (starting in the early 1960s) and microprocessors (a decade later), followed by similarly rapid increases in their mass-scale deployment in industrial production, transportation, services, homes, and communications. The growing conviction that we have left the age of gradual growth behind began with our ability to crowd ever more components onto a silicon wafer, a process whose regularity was captured by Gordon Moore with his formulation of the now eponymous law that initially ordained a doubling every eighteen months, later adjusted to about two years. As a result, in 2020 we had microchips with seven orders of magnitude (>10,000,000) more components than the first microprocessor, the Intel 4004, released in 1971, did.
Vaclav Smil (Invention and Innovation: A Brief History of Hype and Failure)
Here, in the thick of the Baby Boom, the best Valley companies understood the importance of family.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
In 1965, Gordon Moore, the founder of Intel, noticed the number of integrated circuits on a transistor had been doubling every twelve to twenty-four months. The trend had been going on for about a decade and, Moore predicted, would probably last for another.9 About this last part, he was off by a bit. All told, Moore’s law has held steady for nearly sixty years. This relentless progress in price and performance is the reason the smartphone in your pocket is a thousand times faster and million times cheaper than a supercomputer from the 1970s. It is exponential growth in action.
Peter H. Diamandis (Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series))
A miserable Noyce told a friend, “For a few goddamned points on Wall Street, we have to ruin people’s lives.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
Fairchild Parent rewarded Fairchild Child’s success the way all East Coast companies of the era did: it kept a sizable chunk of the profits to fund other company operations, and it promoted the people at the top of the division to a fancier position and a better salary for a job well done. Back in New Jersey, it didn’t cross anyone’s mind that this was exactly the wrong response to an egalitarian company that shared both risk and reward among all of its employees, whose executives had moved to California precisely to get away from the Old World of business, and which needed to plow most of its profits back into product development to stay ahead of the competition in a fast-moving take-no-prisoners industry.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
The late fall weather was perfect for the picking of herbs, and they scoured the woods and moors. Barber especially wanted purslane; steeped in the Specific, it produced an agent that would cause fevers to break and dissipate. To his disappointment, they found none. Some things were more easily gathered, such as red rose petals for poultices, and thyme and acorns to be powdered and mixed with fat and spread on neck pustules. Others required hard work, like the digging of yew root that would help a pregnant woman to hold back her fetus. They collected lemon grass and dill for urinary problems, marshy sweet flag to fight deterioration of memory because of moist and cold humors, juniper berries to be boiled for opening blocked nasal passages, lupine for hot packs to draw abscesses, and myrtle and mallow to soothe itchy rashes.
Noah Gordon (The Physician (The Cole Trilogy, 1))
Moreover, Netflix produces exactly what it knows its customers want based on their past viewing habits, eliminating the waste of all those pilots, and only loses customers when they make a proactive decision to cancel their subscription. The more a person uses Netflix, the better Netflix gets at providing exactly what that person wants. And increasingly, what people want is the original content that is exclusive to Netflix. The legendary screenwriter William Goldman famously wrote of Hollywood, “Nobody knows anything.” To which Reed Hastings replies, “Netflix does.” And all this came about because Hastings had the insight and persistence to wait nearly a decade for Moore’s Law to turn his long-term vision from an impossible pipe dream into one of the most successful media companies in history. Moore’s Law has worked its magic many other times, enabling new technologies ranging from computer animation (Pixar) to online file storage (Dropbox) to smartphones (Apple). Each of those technologies followed the same path from pipe dream to world-conquering reality, all driven by Gordon Moore’s 1965 insight.
Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
He was hired to be a manager, not a visionary. Unlike Intel’s prior CEOs—Bob Noyce, Gordon Moore, Andy Grove, and Craig Barrett—Otellini’s background was not in engineering or physics, but in economics.
Chris Miller (Chip War: The Fight for the World's Most Critical Technology)
The research director at Fairchild Semiconductor Co., a brilliant engineer named Gordon Moore, contributed a four-page piece insouciantly entitled “Cramming More Components onto Integrated Circuits.” The essay forecast that as circuits became more densely packed with microscopic transistors, computing power would exponentially increase in performance and diminish in cost over the years. Moore contended that this trend could be predicted mathematically, so that memory costing $500,000 in 1965 would come all the way down to $3,000 by 1985—an insight so basic to the subsequent growth and expansion of the computer industry that ever since then it has been known as “Moore’s Law.
Michael A. Hiltzik (Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age)
Rarely discussed in studies of entrepreneurial startups is just how lonely it can be out there with a revolutionary new product, no competition, and a market that doesn't seem to get what you are doing. You can try to hide in an echo chamber of your own team but eventually, you have to go outside and deal with investors, analysts and potential customers. And when all of them are skeptical, even dismissive, it becomes increasingly difficult to maintain the supreme confidence you need to keep going. That's why many of the great entrepreneurs are arrogant and obsessive to the point of megalomania. They sometimes have to be able to take their solitary vision and make it real.
Michael S. Malone (The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company)
Kennon Smith in their delineating of critical issues in education through the studio. Central to their investigation is a connection with other fields of design and bringing common essential characteristics to the field of instructional design. Design and narrative meet in two chapters. In the first, Katherine Cennamo relates her experiences in pairing two design forms in a multidisciplinary design studio. Not all design work is alike and different cultures exist in different disciplines. At the same time, there are lessons to be learned through this innovative studio environment. Subsequently, Wayne Nelson and David Palumbo present the crossover of an interactive design firm to engagement with instructional design. Blending processes and ideas from product design and user-experience design informs their work, beginning from their entertainment-oriented experience and moving toward an educational product. How people design—whether they are instructional designers, architects, or end users—is a valuable base for practice and education. Chapters by Lisa Yamagata-Lynch and Craig Howard examine the design process using different methods of inquiry, but both help us in our quest for understanding. While Yamagata-Lynch uses Cultural Historical Activity Theory to examine design from an end-user point of view, Howard builds on an extensive use of the case study method to examine our own practices of instructional design. As we have seen in these chapters, instructional design is a diverse field and, while the specific subject matter is important, it is but one component of education. Wayne Nelson outlines the possible scope of research and practice and finds ways to integrate the field beyond traditional educational research. The qualitative and subjective aspects of instructional design must also be addressed. The specific elements of message design, judgment, and ethics are presented in chapters by M.J. Bishop, Nilufer Korkmaz and Elizabeth Boling, and Stephanie Moore. Each is critical in a holistic understanding of the field of instructional design, touching on such questions as how we convey meaning and information, our judgment of quality in our work, and our responsibilities as designers. We began the symposium with the idea of the value of design thinking, and Gordon Rowland, in his chapter, presents a method for improving the use of design in learning and thinking. Design is “a unique and essential form of inquiry,” and Rowland’s method can advance the use of design as a full-fledged educational component. Examining design and education encourages us to address larger, more systemic issues. Marcia Ashbaugh and Anthony Piña examine leadership thinking and how it could infuse and direct instructional design. How to improve the practice of design inquiry extends to the full field of education and to leadership in higher education. Paul Zenke’s chapter examines the role of university leadership as designers. Challenges abound in the modern age for higher education, and the application of design thinking and transformation is sorely needed. Our story, the chapters of this book, began with detailed views of the work of instructional design
Brad Hokanson (Design in Educational Technology: Design Thinking, Design Process, and the Design Studio (Educational Communications and Technology: Issues and Innovations Book 1))