Google Fiber Quotes

PRISM enabled the NSA to routinely collect data from Microsoft, Yahoo!, Google, Facebook, Paltalk, YouTube, Skype, AOL, and Apple, including email, photos, video and audio chats, Web-browsing content, search engine queries, and all other data stored on their clouds, transforming the companies into witting coconspirators. Upstream collection, meanwhile, was arguably even more invasive. It enabled the routine capturing of data directly from private-sector Internet infrastructure—the switches and routers that shunt Internet traffic worldwide, via the satellites in orbit and the high-capacity fiber-optic cables that run under the ocean.

Here’s something you may not know: every time you go to Facebook or ESPN.com or wherever, you’re unleashing a mad scramble of money, data, and pixels that involves undersea fiber-optic cables, the world’s best database technologies, and everything that is known about you by greedy strangers. Every. Single. Time. The magic of how this happens is called “real-time bidding” (RTB) exchanges, and we’ll get into the technical details before long. For now, imagine that every time you go to CNN.com, it’s as though a new sell order for one share in your brain is transmitted to a stock exchange. Picture it: individual quanta of human attention sold, bit by bit, like so many million shares of General Motors stock, billions of times a day. Remember Spear, Leeds & Kellogg, Goldman Sachs’s old-school brokerage acquisition, and its disappearing (or disappeared) traders? The company went from hundreds of traders and two programmers to twenty programmers and two traders in a few years. That same process was just starting in the media world circa 2009, and is right now, in 2016, kicking into high gear. As part of that shift, one of the final paroxysms of wasted effort at Adchemy was taking place precisely in the RTB space. An engineer named Matthew McEachen, one of Adchemy’s best, and I built an RTB bidding engine that talked to Google’s huge ad exchange, the figurative New York Stock Exchange of media, and submitted bids and ads at speeds of upwards of one hundred thousand requests per second. We had been ordered to do so only to feed some bullshit line Murthy was laying on potential partners that we were a real-time ads-buying company. Like so much at Adchemy, that technology would be a throwaway, but the knowledge I gained there, from poring over Google’s RTB technical documentation and passing Google’s merciless integration tests with our code, would set me light-years ahead of the clueless product team at Facebook years later.

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Okay, quiet down, everybody. Quiet down!” Kat shouts from the front of the amphitheater. She looks up to address the crowd of scholars gathered on the stone steps: “So, I’m Kat Potente, the PM for this project. I’m glad you’re all here, but there are a few things you should know. First, you can use the Wi-Fi, but the fiber optics are for Google employees only.” I glance across the assembled mass of the fellowship. Tyndall has a pocket watch connected to his pants with a long chain, and he’s checking the time. I don’t think this is going to be a problem. Kat glances down at a printed-out checklist. “Second, don’t blog, tweet, or live-stream anything you see here.” Imbert is adjusting an astrolabe. Seriously: not a problem. “And third”—she grins—“this isn’t going to take long, so don’t get too comfortable.

Google Fiber was launched to connect homes in Austin, Kansas City, and Provo (Utah) with internet service that’s one hundred times faster than broadband. Google never intended to become an Internet Service Provider. Rather, this is about forcing the established providers in each market—Comcast, AT&T, Time Warner Cable, CenturyLink, Verizon, Charter—to lower their prices and increase their bandwidth. In developing countries, a similar strategy is in play. Google is helping to build out fiber backbones for entire cities, such as Kampala, Uganda. Where the ground or the local government proves tricky, there is Project Loon. Laying a massive backbone would be an expensive proposition for a rural community, hence those giant floating balloons.