Fonts With Smart Quotes

In my experience, Fox News isn’t something you can tune out, like a game show or a cable movie you’ve seen a dozen times. The colors, the moving logos, the giant fonts, the . . . well . . . the things they actually say. It’s like the television equivalent of one of those cymbal-banging monkey toys being duct-taped to your forehead. So this is how it’d go. I’d hear something ridiculous, and I’d scoff or make some smart-ass comment, and then it’d be straight downhill from there.

The colors and fonts you pick for your site should be closely linked to the brand attributes you identified in the previous chapter. So make sure you do that first.

What experience do you want to create? That’s what should influence your color palette. That’s what should influence your choice of font or logo.

The biggest branding sin is thinking about your colors and fonts without thinking about what you want to be for your reader.

Not sure which colors to use? Look at your answers from the previous chapters and think about the colors that lend to the words you have used to describe your brand. Use a word association exercise like the one at Viget7 to help you select your brand colors. Then head to FontPair8 to pick a set of complimentary fonts.

You should use a maximum of 2–3 fonts on your site.

You could use one font for your headers, one font for your body of text, and an accent font which you should use sparingly on your sidebar or images.

How Explainer Videos Work For Your Business If you wonder how to take your business to the next level, then explainer videos could be your answer. A short, crisp, informative piece of explainer video is the ultimate key to reach your ideal business leads. Henceforth, you need not worry about keeping your profits high. All you have to do is to invest a part of your money in getting quality, professional explainer videos to boost up your rankings on search engines. Google’s algorithm for search engine rankings includes a part that quantifies the amount of time spent by the visitors to your website. The longer time they spent, the higher will be your ranking. This is why your site needs an explainer video to keep the clock ticking for you. These videos are great ways to get the attention of your visitors; it really keeps them engaged for a long time, provided the videos are interesting. It has been found out that a human brain is more attentive to visuals rather than mere phrases. As readers spend only a few seconds to minutes on each site, quality content with a catchy title would grab their attention, but not always. On the other hand, if they confront an interesting and funny video, they will be attracted and urged to watch the content. That is why explainer videos are smart marketing tools. According to top marketing firms, websites with explainer videos rank higher than others in Google universal searches. In a business, an explainer video offers you a smart platform to reach your ideal customers and introduce your services to them with the reasons for them to choose you over your competitors. What could it be? An explainer video could be anything. You can share your identity, ideas, concepts, issues, solutions, products, services and even arguments. You can bring them all up with videos in just a few seconds. How long could it be? The shorter, the better. Videos more than a 90 seconds could be boring to your visitors. Keeping them short and engaging is the trick to make the visitors stay on your page, which in turn fetches the ranking. Here are a few reasons to justify the need for explainer videos for your business. 1. Creates a virtual connection: The most important aspect of online marketing is to showcase your personality in a smart manner. Your customer is with little or no contact with you in online business. So it is crucial to build a trustworthy bond with your customer to maintain a strong relationship. Explainer videos do this job for you; they offer you an identity that is recognized by your customers which wins their trust. 2. Gains popularity: A good and attractive explainer video is extremely contagious. It is not restricted to your website alone and can be shared with other video hosting sites like YouTube. This means your site gains popularity. People share videos on a higher scale rather than sharing web pages. Moreover, free video hosting sites like YouTube can be accessed even on a Smart phone which is an added advantage. 3. Holds all in one: Website clutter is a serious mistake that directly affects the rankings of a website. With the intention to hike rankings and boost sales, many website owners clutter their site with loads of images, colorful fonts, flash pictures and pop boxes. This could only have adverse effects on the site. It increases the load time of the website and leaves the visitors confounded that they wonder what your site conveys. On the contrary, an explainer video is can be designed to comprise all such smart aspects squeezed into a single video. 4. Resurrects your identity: PPT slides and pop up ads are obsolete and they don’t belong to this era of online business marketing. A colorful, funny and informative video with great visuals can do the magic; it grabs the attention of the audience. This is particularly suitable for multifaceted businesses with multiple products and services. You can create customized videos for each product and

I’m holding two ONE DOLLAR bills in my hands. The first one, in my left hand, was created in 1987. It says “UNITED STATES OF AMERICA” near the top and “ONE DOLLAR” on the bottom. The statement “THIS NOTE IS LEGAL TENDER FOR ALL DEBTS, PUBLIC AND PRIVATE” is displayed in small font, and the term “FEDERAL RESERVE NOTE” is written at the top. In my right hand, I’m holding a $1 bill created in 1935. It says “UNITED STATES OF AMERICA” near the top and “ONE DOLLAR” on the bottom. “THIS NOTE IS LEGAL TENDER FOR ALL DEBTS, PUBLIC AND PRIVATE” is displayed in small font, but the most important difference is that it displays the words “SILVER CERTIFICATE” at the top. As they say, the devil is in the details.