Features And Benefits Quotes

To give another person the benefit of the doubt was about as difficult an everyday task as anyone faced.

No empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. In the case of Gilead, there were many women willing to serve as Aunts, either because of a genuine belief in what they called "traditional values", or for the benefits they might thereby acquire. When power is scarce, a little of it is tempting.

Don’t put people, or anything else, on pedestals, not even your children. Avoid global labels such as genius or weirdo. Realize those closest get the benefit of the doubt and so do the most beautiful and radiant among us. Know the halo effect causes you to see a nice person as temporarily angry and an angry person as temporarily nice. Know that one good quality, or a memory of several, can keep in your life people who may be doing you more harm than good. Pay attention to the fact that when someone seems nice and upbeat, the words coming out of his or her mouth will change in meaning, and if that same person were depressive, arrogant, or foul in some other way, your perceptions of those same exact words would change along with the person’s other features.

Don't sell features and benefits. Tell a story.

Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.

Stories (not ideas, not features, not benefits) are what spread from person to person.

Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.

There's no one else. In my experience, men have one primary use." She let her gaze rove over him suggestively, and the atmosphere shifted from tense to provocative. Hidden terrace lighting played over her features, softening them, and that unrevealing dress dangled the promise of what she'd hidden under it. Then she finished the sentiment. "To move furniture.

When we align emotionally with our customers and clients, our connection is much stronger and more meaningful than any affiliation based on features and benefits. That’s what starting with WHY is all about.

Unrealistic optimism is a pervasive feature of human life; it characterizes most people in most social categories. When they overestimate their personal immunity from harm, people may fail to take sensible preventive steps. If people are running risks because of unrealistic optimism, they might be able to benefit from a nudge. In fact, we have already mentioned one possibility: if people are reminded of a bad event, they may not continue to be so optimistic.

Once you wrap your head around that, you start to understand that building a prestige brand is not about calling out the logical features and benefits of the thing you’re selling, but about whipping up an emotional frenzy for it within a specific community

We have nothing against playing video games; they have many good features and benefits. Our concern is that when they are played to excess, especially in social isolation, they can hinder a young man's ability and interest in developing his face-to-face social skills. Multiple problems, including obesity, violence, anxiety, lower school performance, social phobia and shyness, greater impulsivity and depression, have all been associated with excessive gaming. The variety and intensity of video game action makes other parts of life, like school, seem comparatively boring, and that creates a problem with their academic performance, which in turn might require medication to deal with attention deficit hyperactivity disorder (ADHD), which then leads to other problems down the road in a disastrous negative cycle...

If you can’t out-experiment and beat your competitors in time to market and agility, you are sunk. Features are always a gamble. If you’re lucky, ten percent will get the desired benefits. So the faster you can get those features to market and test them, the better off you’ll be. Incidentally, you also pay back the business faster for the use of capital, which means the business starts making money faster, too.

our house is our corner of the world. As has often been said, it is our first universe, a real cosmos in every sense of the word. If we look at it intimately, the humblest dwelling has beauty. Authors of books on “the humble home” often mention this feature of the poetics of space. But this mention is much too succinct. Finding little to describe in the humble home, they spend little time there; so they describe it as it actually is, without really experiencing its primitiveness, a primitiveness which belongs to all, rich and poor alike, if they are willing to dream. But our adult life is so dispossessed of the essential benefits, its anthropocosmic ties have become so slack, that we do not feel their first attachment in the universe of the house.

When adding descriptions to your online listings or printed materials, lead with benefits and follow with features.

R&D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true.

I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is forever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent forever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine.

It’s often far more comfortable to focus on the features: you know what your offer does. Even so, it’s far more effective to focus on the benefits: what your offer will provide to customers.

White supremacy does not demand deep conviction. Ruthless self-interest, not sincere belief, is the signature feature of the doctrine. It finds its greatest expression, and most devastating effect, in the determination to state, live by, and act on the basis of ideas one knows are untrue when doing so will yield important benefits and privileges that one does not care to relinquish.

Two false images of God are particularly irresistible to many of us – mostly unconsciously. The first I’ll designate as God the negotiator and the other, God the Santa Claus. Though we have fashioned both to serve our interests, they are each other’s opposites. With one, we want to make advantageous deals. From the other, we want to get warm smiles and bagfuls of goodies. We run from one to the other. Some of their features are reminiscent of the God of Jesus Christ. But we’ve drawn these images of God mostly from two currents of the culture in which we swim – the current of hard and unforgiving economic realities, in which we exchange goods to maximize benefits, and the current of soft, even infantile, desires, in which we long to be showered with gifts simply because we exist.

I was extremely curious about the alternatives to the kind of life I had been leading, and my friends and I exchanged rumors and scraps of information we dug from official publications. I was struck less by the West's technological developments and high living standards than by the absence of political witch-hunts, the lack of consuming suspicion, the dignity of the individual, and the incredible amount of liberty. To me, the ultimate proof of freedom in the West was that there seemed to be so many people there attacking the West and praising China. Almost every other day the front page of Reference, the newspaper which carded foreign press items, would feature some eulogy of Mao and the Cultural Revolution. At first I was angered by these, but they soon made me see how tolerant another society could be. I realized that this was the kind of society I wanted to live in: where people were allowed to hold different, even outrageous views. I began to see that it was the very tolerance of oppositions, of protesters, that kept the West progressing. Still, I could not help being irritated by some observations. Once I read an article by a Westerner who came to China to see some old friends, university professors, who told him cheerfully how they had enjoyed being denounced and sent to the back end of beyond, and how much they had relished being reformed. The author concluded that Mao had indeed made the Chinese into 'new people' who would regard what was misery to a Westerner as pleasure. I was aghast. Did he not know that repression was at its worst when there was no complaint? A hundred times more so when the victim actually presented a smiling face? Could he not see to what a pathetic condition these professors had been reduced, and what horror must have been involved to degrade them so? I did not realize that the acting that the Chinese were putting on was something to which Westerners were unaccustomed, and which they could not always decode. I did not appreciate either that information about China was not easily available, or was largely misunderstood, in the West, and that people with no experience of a regime like China's could take its propaganda and rhetoric at face value. As a result, I assumed that these eulogies were dishonest. My friends and I would joke that they had been bought by our government's 'hospitality." When foreigners were allowed into certain restricted places in China following Nixon's visit, wherever they went the authorities immediately cordoned off enclaves even within these enclaves. The best transport facilities, shops, restaurants, guest houses and scenic spots were reserved for them, with signs reading "For Foreign Guests Only." Mao-tai, the most sought-after liquor, was totally unavailable to ordinary Chinese, but freely available to foreigners. The best food was saved for foreigners. The newspapers proudly reported that Henry Kissinger had said his waistline had expanded as a result of the many twelve-course banquets he enjoyed during his visits to China. This was at a time when in Sichuan, "Heaven's Granary," our meat ration was half a pound per month, and the streets of Chengdu were full of homeless peasants who had fled there from famine in the north, and were living as beggars. There was great resentment among the population about how the foreigners were treated like lords. My friends and I began saying among ourselves: "Why do we attack the Kuomintang for allowing signs saying "No Chinese or Dogs" aren't we doing the same? Getting hold of information became an obsession. I benefited enormously from my ability to read English, as although the university library had been looted during the Cultural Revolution, most of the books it had lost had been in Chinese. Its extensive English-language collection had been turned upside down, but was still largely intact.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

The students who feel alienated by current systems of standardization and testing may walk out the door, and it’s left to them and others to pay the price in unemployment benefits and other social programs. These problems are not accidental by-products of standardized education; they are a structural feature of these systems. They were designed to process people according to particular conceptions of talent and economic need and were bound to produce winners and losers in just those terms. And they do. Many of these “externalities” could be avoided if education genuinely gave all students the same opportunities to explore their real capabilities and create their best lives.

One of the most distinct features of this whole human history is god flattery! People never get tired of buttering every kind of gods in the hope of getting earthly benefit or obtaining heavenly plunder! Man is no doubt a tireless flunkey!

I looked across at Alex and a wicked twinkle appeared in his eyes. “How is it that you’re still so sexy after all this time?” he mused. I shrugged my shoulders and raised an eyebrow but remained silent, a lascivious smile creeping across my features. I teased the strap of my dress slightly off the shoulder and he growled. He dipped a hand underneath the table and reached for my knee, pushing my dress up as far as he could. It appeared he had just remembered that I had chosen not to wear any underwear. I quickly devoured the last of the Champagne as the waitress appeared and ushered us to our table.

The problem is that the pressure to disprove a stereotype changes what you are about in a situation. It gives you an additional task. In addition to learning new skills, knowledge, and ways of thinking in a schooling situation, or in addition to trying to perform well in a workplace like the women in the high-tech firms, you are also trying to slay a ghost in the room, the negative stereotype and its allegation about you and your group. You are multitasking, and because the stakes involved are high--survival and success versus failure in an area that is important to you--this multitasking is stressful and distracting. ...And when you realize that this stressful experience is probably a chronic feature of the stetting for you, it can be difficult for you to stay in the setting, to sustain your motivation to succeed there. Disproving a stereotype is a Sisyphean task; something you have to do over and over again as long as your are in the domain where the stereotype applies. Jeff seemed to feel this way about Berkeley, that he couldn't find a place there where he could be seen as belonging. When men drop out of quantitative majors in college, it is usually because they have bad grades. But when women drop out of quantitative majors in college it usually has nothing to do with their grades. The culprit, in their case, is not their quantitative skills but, more likely, the prospect of living a significant portion of their lives in a domain where they may forever have to prove themselves--and with the chronic stress that goes with that. This is not an argument against trying hard, or against choosing the stressful path. There is no development without effort; and there is seldom great achievement, or boundary breaking, without stress. And to the benefit of us all, many people have stood up to these pressures...The focus here, instead, is on what has to be gotten out of he way to make these playing fields mere level. People experiencing stereotype threat are already trying hard. They're identified with their performance. They have motivation. It's the extra ghost slaying that is in their way.

Trumpeting feature benefits that may or may not be of value to your customer will not get you closer to the sale. Mentioning your place on the Fortune 500 will not get you any closer to the sale. In fact, every time you talk about yourself, you risk triggering those change-resistant, emotionally fraught thoughts and feelings in your customers.

Because many Americans still bartered, Hamilton wanted to encourage the use of coins. As part of his campaign to foster a market economy, Hamilton suggested introducing a wide variety of coins, including gold and silver dollars, a ten-cent silver piece, and copper coins of a cent or half cent. He wasn’t just thinking of rich people; small coins would benefit the poor “by enabling them to purchase in small portions and at a more reasonable rate the necessaries of which they stand in need.” 42 To spur patriotism, he proposed that coins feature presidential heads or other emblematic designs and display great beauty and workmanship: “It is a just observation that ‘The perfection of the coins is a great safeguard against counterfeits.

We’re heading toward a future where AI will make the majority of our buying decisions, continually surprising us with products or services we didn’t even know we wanted. Or, if surprise isn’t your thing, just turn that feature off and opt for boring and staid. Either way, it’s a shift that threatens traditional advertisers, while offering considerable benefits to the consumer.

no empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. In the case of Gilead, there were many women willing to serve as Aunts, either because of a genuine belief in what they called “traditional values,” or for the benefits they might thereby acquire. When power is scarce, a little of it is tempting.

Covering politics like sports has created a self-reinforcing incentive structure that is not dissimilar to the one the ESPN’S SportsCenter has on the fundamentals of basketball. There is a long-running concern from basketball purists that the fundamentals of the game – passing, defense, and footwork – are eroding. The theory goes that players want to be like the stars they see on SportsCenter. You don’t get on SportsCenter by doing the nitty-gritty work of winning basketball games. The more extreme the play, the more dramatic the showboating and celebrating, the more likely to be a feature in a coveted highlight segment. The reward system benefits the opposite behavior most basketball coaches would like to see in their players. This is the SportsCenter effect.

I suppose the truth is simply that it was possible for benefits like these to accrue only to a Negro lucky enough to remain in the poor but relatively benign atmosphere of Virginia. For here in this worn-out country with its decrepit little farms there was still an ebb and flow of human sympathy—no matter how strained and imperfect—between slave and master, even an understanding (if sometimes prickly) intimacy; and in this climate a black man had not yet become the cipher he would become in the steaming fastnesses of the far South but could get off in the woods by himself or with a friend, scratch his balls and relax and roast a stolen chicken over an open fire and brood upon women and the joys of the belly or the possibility of getting hold of a jug of brandy, or pleasure himself with thoughts of any of the countless tolerable features of human existence.

Similarly, at Microsoft, many employees enjoy their own private offices, yet they come with sliding doors, movable walls, and other features that allow occupants to decide when they want to collaborate and when they need private time to think. These kinds of diverse workspaces benefit introverts as well as extroverts, the systems design researcher Matt Davis told me, because they offer more spaces to retreat to than traditional open-plan offices.

As the architects of Gilead knew, to institute an effective totalitarian system or indeed any system you must offer some benefits and freedoms, at least to a privileged few, in return for those you remove. (...) For this there were many historical precedents; in fact, no empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. (...) When power is scarce, a little of it is tempting.

That seemed to be a feature of life in the country [Malawi]: to welcome strangers, to let them live out their fantasy of philanthropy - a school, an orphanage, a clinic, a welfare center, a malaria eradication program, or a church; and then determine if in any of this effort and expense there was a side benefit - a kickback, a bribe, an easy job, a free vehicle. If the scheme didn't work - and few of them did work - whose fault was that? Whose idea was it in the first place?

The relationship between the Sophotechs and the men as depicted in that tale made no sense. How could they be hostile to each other?” Diomedes said, “Aren’t men right to fear machines which can perform all tasks men can do, artistic, intellectual, technical, a thousand or a million times better than they can do? Men become redundant.” Phaethon shook his head, a look of distant distaste on his features, as if he were once again confronted with a falsehood that would not die no matter how often it was denounced. In a voice of painstaking patience, he said: “Efficiency does not harm the inefficient. Quite the opposite. That is simply not the way it works. Take me, for example. Look around: I employed partials to do the thought-box junction spotting when I built this ship. My employees were not as skilled as I was in junction spotting. It took them three hours to do the robopsychology checks and hierarchy links I could have done in one hour. But they were in no danger of competition from me. My time is too valuable. In that same hour it would have taken me to spot their thought-box junction, I can earn far more than their three-hour wages by writing supervision architecture thought flows. And it’s the same with me and the Sophotechs. “Any midlevel Sophotech could have written in one second the architecture it takes me, even with my implants, an hour to compose. But if, in that same one second of time, that Sophotech can produce something more valuable—exploring the depth of abstract mathematics, or inventing a new scientific miracle, anything at all (provided that it will earn more in that second than I earn in an hour)—then the competition is not making me redundant. The Sophotech still needs me and receives the benefit of my labor. Since I am going to get the benefit of every new invention and new miracle put out on the market, I want to free up as many of those seconds of Sophotech time as my humble labor can do. “And I get the lion’s share of the benefit from the swap. I only save him a second of time; he creates wonder upon wonder for me. No matter what my fear of or distaste for Sophotechs, the forces in the marketplace, our need for each other, draw us together. “So you see why I say that not a thing the Silent One said about Sophotechs made sense. I do not understand how they could have afforded to hate each other. Machines don’t make us redundant; they increase our efficiency in every way. And the bids of workers eager to compete for Sophotech time creates a market for merely human work, which it would not be efficient for Sophotechs to underbid.

Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our choices in two ways. They make the decision in question easier by allowing us to borrow the knowledge of experts or crowds, and they also help us to develop our own expertise more rapidly than we would if we chose without assistance. Learning what others consider good and relevant provides us with a general overview of a given field, catalyzing our understanding of it and the development of our preferences within it.

This underscores another common feature of WMDs. They tend to punish the poor. This is, in part, because they are engineered to evaluate large numbers of people. They specialize in bulk, and they’re cheap. That’s part of their appeal. The wealthy, by contrast, often benefit from personal input. A white-shoe law firm or an exclusive prep school will lean far more on recommendations and face-to-face interviews than will a fast-food chain or a cash-strapped urban school district. The privileged, we’ll see time and again, are processed more by people, the masses by machines.

Play, by definition, is carefree and unself-conscious. The great theoretician of play, Johan Huizinga, maintained that a fundamental feature of play is that it serves no other purpose. The purposelessness associated with play is hard to reconcile with our culture of high efficiency and constant accountability. More and more, we measure play by its benefits. We play squash for cardiovascular conditioning; we take our kids to dinner to expand their palates; we go on vacation to recharge. Yet if we’re plagued by self-awareness, obsessed with outcomes, or fearful of judgment, our enjoyment is inevitably compromised

For bonobos, a turbocharged sexuality utterly divorced from reproduction is a central feature of social interaction and group cohesion. Anthropologist Marvin Harris argues that bonobos get a “reproductive payoff that compensates them for their wasteful approach to hitting the ovulatory target.” The payoff is “a more intense form of social cooperation between males and females” leading to “a more intensely cooperative social group, a more secure milieu for rearing infants, and hence a higher degree of reproductive success for sexier males and females.”3 The bonobo’s promiscuity, in other words, confers significant evolutionary benefits on the apes.

The hallmark feature of intimacy is mutual responsiveness, that reassuring sense that you and your soul mate — or you and your best friend — really ‘get’ each other. This means that you come to your interactions with a well-developed understanding of each other’s inner workings, and you use that privileged knowledge thoughtfully, for each other’s benefit. Intimacy is that safe and comforting feeling you get when you can bask in the knowledge that this other person truly understands and appreciates you. You can relax in this person’s presence and let your guard down. Your mutual sense of trust, perhaps reinforced by your commitments of loyalty to each other, allows each of you to be more open with each other than either of you would be elsewhere.

The Coach’s head was oblong with tiny slits that served as eyes, which drifted in tides slowly inward, as though the face itself were the sea or, in fact, a soup of macromolecules through which objects might drift, leaving in their wake, ripples of nothingness. The eyes—they floated adrift like land masses before locking in symmetrically at seemingly prescribed positions off-center, while managing to be so closely drawn into the very middle of the face section that it might have seemed unnecessary for there to have been two eyes when, quite likely, one would easily have sufficed. These aimless, floating eyes were not the Coach’s only distinctive feature—for, in fact, connected to the interior of each eyelid by a web-like layer of rubbery pink tissue was a kind of snout which, unlike the eyes, remained fixed in its position among the tides of the face, arcing narrowly inward at the edges of its sharp extremities into a serrated beak-like projection that hooked downward at its tip, in a fashion similar to that of a falcon’s beak. This snout—or beak, rather—was, in fact, so long and came to such a fine point that as the eyes swirled through the soup of macromolecules that comprised the man’s face, it almost appeared—due to the seeming thinness of the pink tissue—that the eyes functioned as kinds of optical tether balls that moved synchronously across the face like mirror images of one another. 'I wore my lizard mask as I entered the tram, last evening, and people found me fearless,' the Coach remarked, enunciating each word carefully through the hollow clack-clacking sound of his beak, as its edges clapped together. 'I might have exchanged it for that of an ox and then thought better. A lizard goes best with scales, don’t you think?' Bunnu nodded as he quietly wondered how the Coach could manage to fit that phallic monstrosity of a beak into any kind of mask, unless, in fact, this disguise of which he spoke, had been specially designed for his face and divided into sections in such a way that they could be readily attached to different areas—as though one were assembling a new face—in overlapping layers, so as to veil, or perhaps even amplify certain distinguishable features. All the same, in doing so, one could only imagine this lizard mask to be enormous to the extent that it would be disproportionate with the rest of the Coach’s body. But then, there were ways to mask space, as well—to bend light, perhaps, to create the illusion that something was perceptibly larger or smaller, wider or narrower, rounder or more linear than it was in actuality. That is to say, any form of prosthesis designed for the purposes of affecting remedial space might, for example, have had the capability of creating the appearance of a gap of void in occupied space. An ornament hangs from the chin, let’s say, as an accessory meant to contour smoothly inward what might otherwise appear to be hanging jowls. This surely wouldn’t be the exact use that the Coach would have for such a device—as he had no jowls to speak of—though he could certainly see the benefit of the accessory’s ingenuity. This being said, the lizard mask might have appeared natural rather than disproportionate given the right set of circumstances. Whatever the case, there was no way of even knowing if the Coach wasn’t, in fact, already wearing a mask, at this very moment, rendering Bunnu’s initial appraisal of his character—as determined by a rudimentary physiognomic analysis of his features—a matter now subject to doubt. And thus, any conjecture that could be made with respect to the dimensions or components of a lizard mask—not to speak of the motives of its wearer—seemed not only impractical, but also irrelevant at this point in time.

Body dysmorphic disorder wedges itself between the sufferer’s desperation to connect and the fear that they might be rejected while attempting to do so. This serves the purpose of preventing rejection; if one is constantly dismissing oneself it becomes much more difficult to be rejected by another human being. For many highly sensitive body dysmorphic disorder patients, rejection is experienced as the ultimate proof that something must be inherently defective about them. For this to be the case is often interpreted as absolute confirmation that they can never be loved. Taking the risk of possible rejection might mean experiencing these dire consequences, and to most, the benefits do not out-weigh the consequences. Thus body dysmorphic disorder exists in the space of the relational ambivalence, completely changing the focus from fears of intimacy and fundamental feelings of inadequacy to excessive attention towards perceptible physical features.

Your butler informed me you were here. I thought-that is, I wondered how things were going.” “And since my butler didn’t know,” Ian concluded with amused irritation, “you decided to call on Elizabeth and see if you could discover for yourself?” “Something like that,” the vicar said calmly. “Elizabeth regards me as a friend, I think. And so I planned to call on her and, if you weren’t here, to put in a good word for you.” “Only one?” Ian said mildly. The vicar did not back down; he rarely did, particularly in matters of morality or justice. “Given your treatment of her, I was hard pressed to think of one. How did matters turn out with your grandfather?” “Well enough,” Ina said, his mind on meeting with Elizabeth. “He’s here in London.” “And?” “And,” Ian said sardonically, “you may now address me as ‘my lord.’” “I’ve come here,” Duncan persisted implacably, “to address you as ‘the bridegroom.’” A flash of annoyance crossed Ian’s tanned features. “You never stop pressing, do you? I’ve managed my own life for thirty years, Duncan. I think I can do it now.” Duncan had the grace to look slightly abashed. “You’re right, of course. Shall I leave?” Ian considered the benefits of Duncan’s soothing presence and reluctantly shook his head. “No. In fact, since you’re here,” he continued as they neared the top step, “you may as well be the one to announce us to the butler. I can’t get past him.” Duncan lifted the knocker while bestowing a mocking glance on Ian. “You can’t get past the butler, and you think you’re managing very well without me?” Declining to rise to that bait, Ian remained silent. The door opened a moment later, and the butler looked politely from Duncan, who began to give his name, to Ian. To Duncan’s startled disbelief, the door came crashing forward in his face. An instant before it banged into its frame Ian twisted, slamming his shoulder into it and sending the butler flying backward into the hall and ricocheting off the wall. In a low, savage voice he said, “Tell your mistress I’m here, or I’ll find her myself and tell her.” With a glance of furious outrage the older man considered Ian’s superior size and powerful frame, then turned and started reluctantly for a room ahead and to the left, where muted voices could be heard. Duncan eyed Ian with one gray eyebrow lifted and said sardonically, “Very clever of you to ingratiate yourself so well with Elizabeth’s servants.” The group in the drawing room reacted with diverse emotions to Bentner’s announcement that “Thornton is here and forced his way into the house.” The dowager duchess looked fascinated, Julius looked both relived and dismayed, Alexandra looked wary, and Elizabeth, who was still preoccupied with her uncle’s unstated purpose for his visit, looked nonplussed. Only Lucinda showed no expression at all, but she laid her needlework aside and lifted her face attentively toward the doorway.

Addiction, OCD, and mood disorders like depression and anxiety share a central feature: a narrow self-focus and intrusive rumination. For addiction, that rumination is cyclical, quieted only temporarily by the object of the given addiction—whether it is a substance or a behavior—and then it is set in motion again as soon as the object fades from focus. For OCD and eating disorders, that rumination manifests in uncontrollable compulsive behavior. For depression, it manifests as a sense of failing, catastrophization, and guilt. Hendricks sees this short-circuiting of rumination as the most significant potential benefit of psychedelics. “You think of somebody who’s addicted to a drug, and they’re almost spinning their wheels, thinking about how am I going to get it next? And if you can have an experience in which you’re suddenly thinking outside of yourself, you break from these self-nagging thoughts. Suddenly, you’re not even thinking about your desire, your craving, for that

Peak Intensity • 10+ Duration • 25 minutes The Evidence • When it comes to boosting fitness, there’s something remarkably potent about going all out—and this is the protocol that helped us grasp that. We based it on repeats of the Wingate test, a 30-second all-out sprint on a stationary bike. It’s exhausting—and remarkably powerful. The training protocol features a series of five 30-second all-out sprints, a total of just 2.5 minutes of hard exercise per day. In our study, we had our subjects repeat the protocol three times a week, amounting to a weekly time commitment of just 1.5 hours, and less than 10 minutes of hard exercise a week. After 6 weeks, we compared the sprint group’s benefits with those experienced by a group that exercised continuously at a moderate intensity five times a week for a total of 4.5 hours a week, also for 6 weeks. The sprint subjects either equaled or exceeded the conventional exercisers in their improvements in aerobic capacity, muscle endurance, and the ability to burn fat. A remarkable result, considering the sprint group spent a third of the time exercising.

Peak Intensity • 10+ Duration • 25 minutes The Evidence • When it comes to boosting fitness, there’s something remarkably potent about going all out—and this is the protocol that helped us grasp that. We based it on repeats of the Wingate test, a 30-second all-out sprint on a stationary bike. It’s exhausting—and remarkably powerful. The training protocol features a series of five 30-second all-out sprints, a total of just 2.5 minutes of hard exercise per day. In our study, we had our subjects repeat the protocol three times a week, amounting to a weekly time commitment of just 1.5 hours, and less than 10 minutes of hard exercise a week. After 6 weeks, we compared the sprint group’s benefits with those experienced by a group that exercised continuously at a moderate intensity five times a week for a total of 4.5 hours a week, also for 6 weeks. The sprint subjects either equaled or exceeded the conventional exercisers in their improvements in aerobic capacity, muscle endurance, and the ability to burn fat. A remarkable result, considering the sprint group spent a third of the time exercising. Who

A bout of nerves crept up my spine and I tilted my head at him, hoping I was imagining the heat spreading over my cheeks to spare myself the embarrassment of blushing merely because he was piercing me with those chocolate eyes that I had never noticed were so amazing. “What are you staring at?” “Can I take you to prom?” He asked me. Just like that, no hesitation or insecurity to be found in his tone or facial expression. His confidence caught me completely off guard and I gaped at him in a stunned silence for almost twenty full seconds. His expression never faltered, though. He just watched my mouth work to make some sort of intelligible sound, waiting for my answer as he oozes at least the illusion of complete calm. “Huh?” I blurted in an embarrassingly high-pitched squeak. I sounded like a chipmunk and his smirk made me turn a deep shade of red. “Um… Uh… Prom?” I managed, eloquent as ever. He laughed at me fondly, nodding his head. “Yeah, prom.” Shock was not a deep enough word to describe what I was feeling over this proposal. This was Jim, the kid who swore up and down he would rather gouge out his eyes with a grapefruit spoon than put on dress clothes and he was offering to take me to a place where flannel shirts and ratty jeans were unacceptable and dance me around a room in uncomfortable shoes all night long? This couldn’t be real life. But it was real life. I was sitting in the car with him with my mouth hanging open like a fish waiting for him to laugh and tell me he was kidding, that there was no way he was going to put on a tie for my benefit, and he was sitting right there, a slightly nervous look crossing his features over my dumbstruck expression. Breathe, Lizzie, I scolded myself. Answer him! Say yes! You could have knocked me over with a feather and I was very relieved to be sitting down in a car so I could prevent anything humiliating from happening. Having already proved I could not trust my voice to answer him I jerkily nodded my head as my mouth grew into a Cheshire cat sized smile. I turned my face away and hid behind my hair as if I could hide my excitement from the world. Jim was visibly euphoric and that only made me want to squeal even more. He was excited to take me out. How cool was that?

Socialists have always condemned war between nations as barbarous and brutal. But our attitude towards war is fundamentally different from that of the bourgeois pacifists (supporters and advocates of peace) and of the Anarchists. We differ from the former in that we understand the inevitable connection between wars and the class struggle within the country; we understand that war cannot be abolished unless classes are abolished and Socialism is created; and we also differ in that we fully regard civil wars, i.e., wars waged by the oppressed class against the oppressing class, slaves against slave-owners, serfs against land-owners, and wage workers against the bourgeoisie, as legitimate, progressive and necessary. We Marxists differ from both the pacifists and the Anarchists in that we deem it necessary historically (from the standpoint of Marx's dialectical materialism) to study each war separately. In history there have been numerous wars which, in spite of all the horrors, atrocities, distress and suffering that inevitably accompany all wars, were progressive, i.e., benefited the development of mankind by helping to destroy the exceptionally harmful and reactionary institutions (for example, autocracy or serfdom), the most barbarous despotisms in Europe (Turkish and Russian). Therefore, it is necessary to examine the historically specific features of precisely the present war.

Geopolitics is ultimately the study of the balance between options and lim­itations. A country's geography determines in large part what vulnerabilities it faces and what tools it holds. "Countries with flat tracks of land -- think Poland or Russia -- find building infrastructure easier and so become rich faster, but also find them­selves on the receiving end of invasions. This necessitates substantial stand­ing armies, but the very act of attempting to gain a bit of security automat­ically triggers angst and paranoia in the neighbors. "Countries with navigable rivers -- France and Argentina being premier examples -- start the game with some 'infrastructure' already baked in. Such ease of internal transport not only makes these countries socially uni­fied, wealthy, and cosmopolitan, but also more than a touch self-important. They show a distressing habit of becoming overimpressed with themselves -- and so tend to overreach. "Island nations enjoy security -- think the United Kingdom and Japan -- in part because of the physical separation from rivals, but also because they have no choice but to develop navies that help them keep others away from their shores. Armed with such tools, they find themselves actively meddling in the affairs of countries not just within arm's reach, but half a world away. "In contrast, mountain countries -- Kyrgyzstan and Bolivia, to pick a pair -- are so capital-poor they find even securing the basics difficult, mak­ing them largely subject to the whims of their less-mountainous neighbors. "It's the balance of these restrictions and empowerments that determine both possibilities and constraints, which from my point of view makes it straightforward to predict what most countries will do: · The Philippines' archipelagic nature gives it the physical stand-off of is­lands without the navy, so in the face of a threat from a superior country it will prostrate itself before any naval power that might come to its aid. · Chile's population center is in a single valley surrounded by mountains. Breaching those mountains is so difficult that the Chileans often find it easier to turn their back on the South American continent and interact economically with nations much further afield. · The Netherlands benefits from a huge portion of European trade because it controls the mouth of the Rhine, so it will seek to unite the Continent economically to maximize its economic gain while bringing in an exter­nal security guarantor to minimize threats to its independence. · Uzbekistan sits in the middle of a flat, arid pancake and so will try to expand like syrup until it reaches a barrier it cannot pass. The lack of local competition combined with regional water shortages adds a sharp, brutal aspect to its foreign policy. · New Zealand is a temperate zone country with a huge maritime frontage beyond the edge of the world, making it both wealthy and secure -- how could the Kiwis not be in a good mood every day? "But then there is the United States. It has the fiat lands of Australia with the climate and land quality of France, the riverine characteristics of Germany with the strategic exposure of New Zealand, and the island fea­tures of Japan but with oceanic moats -- and all on a scale that is quite lit­erally continental. Such landscapes not only make it rich and secure beyond peer, but also enable its navy to be so powerful that America dominates the global oceans.

We cannot provide a definition of those products from which the age takes it name, the feuilletons. They seem to have formed an uncommonly popular section of the daily newspapers, were produced by the millions, and were a major source of mental pabulum for the reader in want of culture. They reported on, or rather "chatted" about, a thousand-and-one items of knowledge. The cleverer writers poked fun at their own work. Many such pieces are so incomprehensible that they can only be viewed as self-persiflage on the part of the authors. In some periods interviews with well-known personalities on current problems were particularly popular. Noted chemists or piano virtuosos would be queried about politics, for example, or popular actors, dancers, gymnasts, aviators, or even poets would be drawn out on the benefits and drawbacks of being a bachelor, or on the presumptive causes of financial crises, and so on. All that mattered in these pieces was to link a well-known name with a subject of current topical interest. It is very hard indeed for us to put ourselves in the place of those people so that we can truly understand them. But the great majority, who seem to have been strikingly fond of reading, must have accepted all these grotesque things with credulous earnestness. If a famous painting changed owners, if a precious manuscript was sold at auction, if an old palace burned down, the readers of many thousands of feature articles at once learned the facts. What is more, on that same day or by the next day at the latest they received an additional dose of anecdotal, historical, psychological, erotic, and other stuff on the catchword of the moment. A torrent of zealous scribbling poured out over every ephemeral incident, and in quality, assortment, and phraseology all this material bore the mark of mass goods rapidly and irresponsibly turned out. Incidentally, there appear to have been certain games which were regular concomitants of the feature article. The readers themselves took the active role in these games, which put to use some of their glut of information fodder. Thousands upon thousands spent their leisure hours sitting over squares and crosses made of letters of the alphabet, filling in the gaps according to certain rules. But let us be wary of seeing only the absurd or insane aspect of this, and let us abstain from ridiculing it. For these people with their childish puzzle games and their cultural feature articles were by no means innocuous children or playful Phaeacians. Rather, they dwelt anxiously among political, economic, and moral ferments and earthquakes, waged a number of frightful wars and civil wars, and their little cultural games were not just charming, meaningless childishness. These games sprang from their deep need to close their eyes and flee from unsolved problems and anxious forebodings of doom into an imaginary world as innocuous as possible. They assiduously learned to drive automobiles, to play difficult card games and lose themselves in crossword puzzles--for they faced death, fear, pain, and hunger almost without defenses, could no longer accept the consolations of the churches, and could obtain no useful advice from Reason. These people who read so many articles and listened to so many lectures did not take the time and trouble to strengthen themselves against fear, to combat the dread of death within themselves; they moved spasmodically on through life and had no belief in a tomorrow.

Ironically,” she commented, “this will be the first time I’ve ever done anything to please my father.” With a sympathetic murmur, Matthew gathered Daisy close against him. He knew her father as well as anyone, having become well acquainted with the man’s tempers, his self-absorption, his impossible standards. And yet he understood what it had required for Bowman to build a great fortune from scratch, the sacrifices he’d had to make. Bowman had discarded everything that would have gotten in the way of achieving his goals. Including closeness with his wife and children. For the first time it occurred to Matthew that Bowman and his family would benefit from someone acting as a mediator, to ease their communications with each other. If such a thing were in his power, he would find a way to do it. “You,” he whispered in Daisy’s hair, “are the best thing he’s ever done. Someday he’ll realize that.” He felt her smile against his skin. “I doubt it. But it’s nice of you to say so. You don’t have to be concerned on that account, you know. I reconciled myself to the way he was a long time ago.” Once again Matthew was taken unaware by the extent of the feelings she inspired in him, his own limitless desire to fill her with happiness. “Whatever you need,” he whispered, “Whatever you want, I’ll get it for you. Just tell me.” Daisy stretched comfortably, a pleasant shiver running through her limbs. She touched his lips with her fingers, tracing the smoothness. “I want to know what your five-dollar wish was for.” “Is that all?” He smiled beneath her exploring fingertips. “I wished you would find someone who wanted you as much as I did. But I knew it wouldn’t come true.” The candlelight slid over Daisy’s delicate features as she raised her head to look at him. “Why not?” “Because I knew no one could ever want you as much as I do.” Daisy levered herself farther over him until her hair tumbled in a dark curtain around them both. “What was your wish?” Matthew asked, combing his fingers through the fall of shimmering hair. “That I could find the right man to marry.” Her tender smile stopped his heart. “And then you appeared.

But it is also true that a society of equal opportunity, without a top 1 percent hoarding the wealth and power, would actually benefit the vast majority of White people much more than racism does. It is not coincidental that slavery kept the vast majority of southern Whites poor. It is not coincidental that more White Americans thrived during the antiracist movements from the 1930s to the early 1970s than ever before or since. It is not coincidental that the racist movements that followed in the late twentieth century paralleled the stagnation or reduction of middle-and low-income Whites’ salaries and their skyrocketing costs of living. Antiracists should stop connecting selfishness to racism, and unselfishness to antiracism. Altruism is wanted, not required. Antiracists do not have to be altruistic. Antiracists do not have to be selfless. Antiracists merely have to have intelligent self-interest, and to stop consuming those racist ideas that have engendered so much unintelligent self-interest over the years. It is in the intelligent self-interest of middle-and upper-income Blacks to challenge the racism affecting the Black poor, knowing they will not be free of the racism that is slowing their socioeconomic rise until poor Blacks are free of racism. It is in the intelligent self-interest of Asians, Native Americans, and Latina/ os to challenge anti-Black racism, knowing they will not be free of racism until Black people are free of racism. It is in the intelligent self-interest of White Americans to challenge racism, knowing they will not be free of sexism, class bias, homophobia, and ethnocentrism until Black people are free of racism. The histories of anti-Asian, anti-Native, and anti-Latina/ o racist ideas; the histories of sexist, elitist, homophobic, and ethnocentric ideas: all sound eerily similar to this history of racist ideas, and feature some of the same defenders of bigotry in America. Supporting these prevailing bigotries is only in the intelligent self-interest of a tiny group of super rich, Protestant, heterosexual, non-immigrant, White, Anglo-Saxon males. Those are the only people who need to be altruistic in order to be antiracist. The rest of us merely need to do the intelligent thing for ourselves.

For some reason newspapers are not the laboratories and experimental stations of the mind that they could be, to the public's great benefit, but usually only its warehouses and stock exchanges. If he were alive today, Plato—to take him as an example, because along with a dozen others he is regarded as the greatest thinker who ever lived—would certainly be ecstatic about a news industry capable of creating, exchanging, refining a new idea every day; where information keeps pouring in from the ends of the earth with a speediness he never knew in his own lifetime, while a staff of demiurges is on hand to check it all out instantaneously for its content of reason and reality. He would have supposed a newspaper office to be that topos uranios, that heavenly realm of ideas, which he has described so impressively that to this day all the better class of people are still idealists when talking to their children or employees. And of course if Plato were to walk suddenly into a news editor’s office today and prove himself to be indeed that great author who died over two thousand years ago he would be a tremendous sensation and would instantly be showered with the most lucrative offers. If he were then capable of writing a volume of philosophical travel pieces in three weeks, and a few thousand of his well-known short stories, perhaps even turn one or the other of his older works into film, he could undoubtedly do very well for himself for a considerable period of time. The moment his return had ceased to be news, however, and Mr. Plato tried to put into practice one of his well-known ideas, which had never quite come into their own, the editor in chief would ask him to submit only a nice little column on the subject now and then for the Life and Leisure section (but in the easiest and most lively style possible, not heavy: remember the readers), and the features editor would add that he was sorry, but he could use such a contribution only once a month or so, because there were so many other good writers to be considered. And both of these gentlemen would end up feeling that they had done quite a lot for a man who might indeed be the Nestor of European publicists but still was a bit outdated, and certainly not in a class for current newsworthiness with a man like, for instance, Paul Arnheim.

How to choose a best website development company RNS IT Solutions is the best Software development company. When choosing a development company for your website, it is very important not only to look at the price, but also the quality of the work you hope to obtain and it is that a good Web of quality, realized of the hand of good engineers who have been working in the sector for years, can make you recover the investment in a short time and generate great benefits in the long term. Of course, to have a quality website the initial investment will probably be greater than you expect and maybe right now you think that the web you need does not require much quality, or a lot of work, but stop to think for a moment and consider the possibility that you are totally wrong, because that may depend on the future of your company as well as Web Development company India.The image that you want to transmit to the clients of the same one and the investment that you will have to do in the web once developed. With all this I do not mean that you have to ask for a loan from the bank to pay for the web. If the project you have in mind takes more work than you initially thought and the budget is out of your expectations, you can always limit and remove features that are dispensable. In this way you can publish the Web as soon as possible, so that once the initial investment is amortized, you can continue investing in adding those features that were left in the background. There are few Web Development Company In India hat right now could not survive, if they were not involved in the online world and it costs much less to make you a quality professional website, with a higher initial investment, to make you a website on which you have to invest, and then large amounts in development and consulting to correct deficiencies initially not contemplated. In the worst case, a bad development, may even force you to throw all the code of the web to the trash, to have to start from scratch. But what is quality of Web Development Services India? Let's see the characteristics that a website must have in order to be considered quality and professional: In any development project, meetings are always held to develop an initial analysis, gathering all the requirements and objectives of the web that the client wants. At this point you should have a proactive attitude, proposing functionalities that could be interesting or alternative ideas that we know can generate good results.

The most visible feature of self-oriented perfectionism is this hypercompetitive streak fused to a sense of never being good enough. Hypercompetitiveness reflects a paradox because people high in self-oriented perfectionism can recoil from competition due to fear of failure and fear of losing other people's approval. Socially-prescribed perfectionism makes for a hugely pressured life, spent at the whim of everyone else's opinions, trying desperately to be somebody else, somebody perfect. Perfectionism lurks beneath the surface of mental distress. Someone who scores high on perfectionism also scores high on anxiety. The ill-effects of self-oriented perfectionism correlate with anxiety and it predicts increases in depression over time. There are links between other-oriented perfectionism and higher vindictiveness, a grandiose desire for admiration and hostility toward others, as well as lower altruism, compliance with social norms and trust. People with high levels of socially-prescribed perfectionism typically report elevated loneliness, worry about the future, need for approval, poor-quality relationships, rumination and brooding, fears of revealing imperfections to others, self-harm, worse physical health, lower life satisfaction and chronically low self-esteem. Perfectionism makes people extremely insecure, self-conscious and vulnerable to even the smallest hassles. Perfection is man's ultimate illusion. It simply doesn't exist in the universe. If you are a perfectionist, you are guaranteed to be a loser in whatever you do. Socially-prescribed perfectionism has an astonishingly strong link with burnout. What I don't have - or how perfectionism grows in the soil of our manufactured discontent. No matter what the advertisement says, you will go on with your imperfect existence whether you make that purchase or not. And that existence is - can only ever be - enough. Make a promise to be kind to yourself, taking ownership of your imperfections, recognizing your shared humanity and understanding that no matter how hard your culture works to teach you otherwise, no one is perfect and everyone has an imperfect life. Socially-prescribed perfectionism is the emblem of consumer culture. Research shows that roaming outside, especially in new places, contributes to enhanced well-being. Other benefits of getting out there in nature include improved attention, lower stress, better mood, reduced risk of psychiatric disorders and even upticks in empathy and cooperation. Perfection is not necessary to live an active and fulfilling life.

How Google Works (Schmidt, Eric) - Your Highlight on Location 3124-3150 | Added on Sunday, April 5, 2015 10:35:40 AM In late 1999, John Doerr gave a presentation at Google that changed the company, because it created a simple tool that let the founders institutionalize their “think big” ethos. John sat on our board, and his firm, Kleiner Perkins, had recently invested in the company. The topic was a form of management by objectives called OKRs (to which we referred in the previous chapter), which John had learned from former Intel CEO Andy Grove.173 There are several characteristics that set OKRs apart from their typical underpromise-and-overdeliver corporate-objective brethren. First, a good OKR marries the big-picture objective with a highly measurable key result. It’s easy to set some amorphous strategic goal (make usability better … improve team morale … get in better shape) as an objective and then, at quarter end, declare victory. But when the strategic goal is measured against a concrete goal (increase usage of features by X percent … raise employee satisfaction scores by Y percent … run a half marathon in under two hours), then things get interesting. For example, one of our platform team’s recent OKRs was to have “new WW systems serving significant traffic for XX large services with latency < YY microseconds @ ZZ% on Jupiter.”174 (Jupiter is a code name, not the location of Google’s newest data center.) There is no ambiguity with this OKR; it is very easy to measure whether or not it is accomplished. Other OKRs will call for rolling out a product across a specific number of countries, or set objectives for usage (e.g., one of the Google+ team’s recent OKRs was about the daily number of messages users would post in hangouts) or performance (e.g., median watch latency on YouTube videos). Second—and here is where thinking big comes in—a good OKR should be a stretch to achieve, and hitting 100 percent on all OKRs should be practically unattainable. If your OKRs are all green, you aren’t setting them high enough. The best OKRs are aggressive, but realistic. Under this strange arithmetic, a score of 70 percent on a well-constructed OKR is often better than 100 percent on a lesser one. Third, most everyone does them. Remember, you need everyone thinking in your venture, regardless of their position. Fourth, they are scored, but this scoring isn’t used for anything and isn’t even tracked. This lets people judge their performance honestly. Fifth, OKRs are not comprehensive; they are reserved for areas that need special focus and objectives that won’t be reached without some extra oomph. Business-as-usual stuff doesn’t need OKRs. As your venture grows, the most important OKRs shift from individuals to teams. In a small company, an individual can achieve incredible things on her own, but as the company grows it becomes harder to accomplish stretch goals without teammates. This doesn’t mean that individuals should stop doing OKRs, but rather that team OKRs become the more important means to maintain focus on the big tasks. And there’s one final benefit of an OKR-driven culture: It helps keep people from chasing competitors. Competitors are everywhere in the Internet Century, and chasing them (as we noted earlier) is the fastest path to mediocrity. If employees are focused on a well-conceived set of OKRs, then this isn’t a problem. They know where they need to go and don’t have time to worry about the competition. ==========

He recognized her deft hand and eye for detail immediately. He flipped through the pages, past vignettes of the dairymaid and her vague-featured gentleman engaged in a courtship of sorts: a kiss on the hand, a whisper in the ear. By the book’s midpoint, the chit’s voluminous petticoats were up around her ears, and the illustrations comprised a sequence of quite similar poses in varying locales. Not just the dairy, but a carriage, the larder, in a hayloft lit with candles and strewn with…were those rose petals? I’ll be damned. Gray was fast divining the true source of the French painting master’s mythic exploits. More unsettling by far, however, as he perused the book, he noted a subtle alteration in the gentleman lover’s features. With each successive illustration, the hero appeared taller, broader in the shoulders, and his hair went from a cropped style to collar length in the space of two pages. The more pages Gray turned, the more he recognized himself. It was unmistakable. She’d used him as the model for these bawdy illustrations. She’d sketched him in secret; not once, but many times. And here he’d nearly gone mad with envy over each scrap of foolscap she’d inked for once crewman or another. His emotions underwent a dizzying progression-from surprised, to flattered, to (with the benefit of one especially inventive situation in an orchard) undeniably aroused. But as he lingered over a nude study of this amalgam of the real him and some picaresque fantasy, he began to feel something else entirely. He felt used. She’d rendered his form with astonishing accuracy, given that it must have been drawn before she’d any opportunity to actually see him unclothed. Not that she’d achieved an exact likeness. Her virgin’s imagination was rather generous in certain aspects and somewhat stinting in others, he noted with a bitter sort of amusement. But she’d laid him bare in these pages, without his knowledge or consent. God, she’d even drawn his scars. All in service of some adolescent erotic fantasy. And now he began to grow angry. He had been handling the leaves of the book with his fingertips only, anxious he might smudge or rip the pages. Now he abandoned all caution and flipped roughly through the remainder of the volume. Until he came to the end, and his hand froze. There they were, the two of them. He and she fully clothed and unengaged in any physical intimacies-yet intimate, in a way he had never known. Never dreamed. Sitting beneath a willow tree, his head in her lap. One of her hands lay twined with his, atop his chest. The other rested on his brow. The sky soared vast and expansive above, gauzy clouds spinning into forever. The hot fist of desire that had gripped his loins loosened, moved upward through his torso, churning the contents of his gut along the way. Then it clutched at his heart and squeezed until it hurt. Somehow, this illustration was the most dismaying of all. So naïve, so ridiculous. at least the bawdy situations were plausible, if sometimes physically improbable. This was utterly impossible. To her, he'd never been more than a fantasy. It occurred to Gray that more secrets might be packed within these trunks. If he sorted through her belongings, he might find the answers to all his questions. Perhaps answers to questions he'd never thought to ask. In spite of this, he let the lid of the trunk clap shut and fastened the strap with shaking fingers. He'd suffered as many of her fantasies as he could bear for one day. It was time to acquaint her with reality.

Note, however, that a community’s supply of social rewards is limited, so we’re often competing to show more loyalty than others—to engage in a “holier than thou” arms race. And this leads, predictably, to the kind of extreme displays and exaggerated features we find across the biological world. If the Hajj seems extravagant, remember the peacock’s tail or the towering redwoods. But note, crucially, that sacrifice isn’t a zero-sum game; there are big benefits that accrue to the entire community. All these sacrifices work to maintain high levels of commitment and trust among community members, which ultimately reduces the need to monitor everyone’s behavior.38 The net result is the ability to sustain cooperative groups at larger scales and over longer periods of time.39 Today, we facilitate trust between strangers using contracts, credit scores, and letters of reference. But before these institutions had been invented, weekly worship and other costly sacrifices were a vital social technology. In 1000 a.d., church attendance was a pretty good (though imperfect) way to gauge whether someone was trustworthy. You’d be understandably wary of your neighbors who didn’t come to church, for example, because they’re not “paying their dues” to the community. Society can’t trust you unless you put some skin in the game.

The host of the evening, Lord Westcliff, approached to exchange pleasantries with Beatrix, Amelia, and Catherine. Beatrix had always liked the earl, a courteous and honorable man whose friendship had benefitted the Hathaways on countless occasions. With his rugged features, coal-black hair, and dark eyes, he was striking rather than handsome. He wore an aura of power comfortable and without fanfare. Westcliff asked Catherine to dance with him, a mark of favor that was hardly lost on the other guests, and she complied with a smile. "How kind he is," Amelia said to Beatrix as they watched the earl lead Catherine into the midst of the whirling couples. "I've noticed that he always makes a point of being obliging and gracious to the Hathaways. That way, no one would dare cut or snub us." "I think he likes unconventional people. He's not nearly as staid as one might assume." "Lady Westcliff has certainly said as much," Amelia replied, smiling.

Google has also benefitted from being at the inflection point of software moving from massive client-side binaries with multi-year release cycles to cloud-based services that are released every few weeks, days, or hours.1 This confluence of happy circumstances has endowed us with some similarities to the utopian software development process. Google SWEs are feature developers, responsible for building components that ship to customers. They write feature code and unit test code for those features. Google SETs are test developers, responsible for assisting SWEs with the unit test portion of their work and also in writing larger test frameworks to assist SWEs in writing small and medium tests to assess broader quality concerns. Google TEs are user developers, responsible for taking the users’ perspectives in all things that have to do with quality. From a development perspective, they create automation for user scenarios and from a product perspective, they assess the overall coverage and effectiveness of the ensemble of testing activity performed by the other engineering roles. It is not utopia, but it is our best attempt at achieving it in a practical way where real-world concerns have a way of disrupting best intentions in the most unforeseen and unforgiving way.

Follow - freepubgbp.blogspot.com You will achieve Playerunknown’ Battlegrounds Aimbot, Playerunknown’ Battlegrounds Wallhacks and most importantly, you will be able to Generate Battle Points (unlimited). The battlepoints Generator is the main highlight of this hack. This hack will help you pay attention more to the killing rather than seeking survival. Go to this online tool for more information - freepubgbp.blogspot.com The hack that we have brought to you is extremely very powerful and useful. It will help you get the aimbot. The task of the playerunknown aimbot is to help the player to target its enemy. Regardless of the player moves, the aimbot will kill the enemies. Another kind of benefit that you get through this hack is the playerunknown’s battlegrounds wallhack. It will help the player to take notice of the map and make the player aware of all the potential obstacles. It will help point out the risky areas and will help you get away from dangers. It also helps the player to let him know that where exactly he is. It will help the player to know about the loots and supplies, which he can get faster and before the other players i.e. the other players. As we know, most of the troubles come when the player is in the process of finding his/her supplies. It can result in death too. The loot hack can be very beneficial to the player as it removes the requirement of going outside and search for the supplies. The loot hack automatically enhances your tools, backpacks, weapons and supplies . Being acquainted with your location and other objects has its own benefits; it helps you surpass other players. The ambiguity of encountering another player abruptly ends. The automatic supply finder will help you get a lot of supply to survive. There are multiple features of this hack. It is also an hack tool for getting unlimited battle points and unlimited ammos from this hack. You also get to hack the teleport. You will get various weapons and beneficial supplies through this hack.

play with. There are many benefits of child-initiated play: •  Confidence: children gain in confidence as choice is a feature of child-initiated play. •  Concentration: children tend to show high levels of concentration during

Children also choose where to play and who, if anyone, they wish to play with. There are many benefits of child-initiated play: •  Confidence: children gain in confidence as choice is a feature of child-initiated play. •  Concentration: children tend to show high levels of concentration during

All the same, Kiev was a melancholy city. Its defining features were failures, absences. Some were obvious: only one supermarket (dollars only), few private cars (six at an intersection counted as a traffic jam), a joke of a postal service (to send a letter, one went to the railway station, and handed it to a friendly face going in the right direction). Others one only felt the force of after a time. With benefits and pensions virtually non-existent, the crudest health care (drugs had to be paid for; doctors wanted bribes), and no insurance (a few private firms had sprung up, but nobody trusted them with their money), Kievans were living lives of a precariousness unknown in the West, destitution never more than an illness or a family quarrel away. It showed in their wiry bodies and pinched, alert, Depression-era faces; the faces of people who get by on cheap vodka and stale cigarettes, and know they have to look after themselves, for nobody else will do it for them.

On March 29, 1795, Beethoven made his first appearance at a public concert in Vienna. The concert, organized by Antonio Salieri for the benefit of widows and orphans, featured only two musicians. Antonio Cartellieri, the first young musician, performed an oratorio. Beethoven composed an original concerto and played it on the pianoforte along with orchestral accompaniment.

Many business owners talk about their work in terms of features it offers, bit it's much more powerful to talk about the benefits customers receive. A feature is descriptive, a benefit is emotional.

Feature dumps: I dislike them and so do buyers, but without an ample grasp of the problems your buyers face you will fall into this inept selling practice. Feature dumping is when salespeople blindly list the various features and benefits of their product or service in the hope that one may pique their potential customer’s curiosity. This does more harm than good, because even if one feature or benefit does kindle interest, the salesperson has also given the buyer numerous other reasons why his product or service is not a good fit.

Many people report that the greatest fear they face today is the fear of not having enough money to maintain their lifestyle throughout retirement. Does this sound like you? Social Security is still a vital role in retirement income. The greatest benefit Social Security provides is regular income that is guaranteed to increase over time and continue as long as you live. Keep in mind, Social Security taxes are just that – taxes. As a result, a worker’s retirement security is entirely dependent upon political decisions. Nevertheless, for now, this benefit makes Social Security one of the most valuable sources of income during one’s retirement. Unfortunately, most Americans do not know much about Social Security. They know even less about how to maximize the benefits that may help sustain them throughout retirement. Whether you are depending upon Social Security to make a significant impact on your retirement income or just a part of your entire financial portfolio, it would be wise to understand which claiming options are available to get the most out of your Social Security income. Even in these tough times and volatile markets, we help our clients take a comprehensive approach to their retirement planning. We offer a complimentary service that we call Social Security Maximization or SSI Max. There are hundreds of ways to claim your Social Security, but which one is right for you and your family? One simple mistake or misjudgment of the program can cost you thousands of dollars that you rightfully deserve. Download our free eBook: 4 Myths about Social Security Income to learn a few common misconceptions about Social Security Income. Find out your SSI Max Strategy Our team of experts use a proprietary system that links to the government’s official Social Security website. It only takes a few minutes to generate your SSI Max Report. Click here to see a sample report and act quickly to get your very own personalized report. Just schedule a call with me to find out your very own, optimal SSI Max Strategy! Click here to schedule now! P.S. – Be sure to ask me about including a “Shortfall Analysis” in your report. Our clients are LOVING this feature! Seriously! What is it? Our Advanced Case Design team builds a comprehensive financial plan best suited for your specific situation by considering all of your retirement vehicles. This is, without a doubt, the best retirement planning offer you will see in a very, very long time!

The worst proposals are to radically transform Social Security by privatizing, which would put people at the mercy of the stock and bonds markets as well as cost much more to administer or to add means-testing which would deny benefits to higher-income workers. Either of these ideas would destroy the fundamental features that have made Social Security so successful, and wildly popular, which is what opponents of Social Security want to destroy so they can end the program.

A story can get a customer engaged more that any brochure, listing just features and benefits. A story can literally make someone feel the value of working with you. Stories do what data does not.

DWG Viewer is an all in one tool that you need if you wish to view AutoCAD files in a trouble freeway. The software app has great benefits thanks to its bundle of features. Not only is it free of cost but it also easy to use and powerful viewer. Compared to other similar tools, DWG Viewer is the software that can help you enjoy many features. Download this powerful tool by Media Freeware and save money now! Contact us for our product consultation. Email: info@mediafreware.com

The Buddha is like space, with no inherent nature; appearing in the world to benefit the living, his features and refinements are like reflections.

companies often emphasize features when they should be emphasizing benefits.

They took a ridiculous lack of features, an almost insulting lack of features, and sold that as a benefit – with extraordinary success

but the benefits of featuring the potential pitfalls of not doing business with us are much easier to include than we may think. Blog subjects, e-mail content, and bullet points on our website can all include elements of potential failure to give our customers a sense of urgency when it comes to our products and services.

These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The characteristics of a group of buyers that lead them to really care a lot about the value you deliver. Market category. The market you describe yourself as being part of, to help customers understand your value. (Bonus) Relevant trends. Trends that your target customers understand and/or are interested in that can help make your product more relevant right now.

Your software developers can get bogged down in answering tickets by changing code. This will prevent you from assigning them to projects that will have a bigger impact. In 2021, QuickBooks made an update to how we sync with QuickBooks Desktop. The change allowed us to sync faster and more reliably, and would reduce our support tickets. Since our goal was reducing tickets by 10% and reducing churn, I assigned the project to my team. How does this project relate to the company’s overall goals? Will making this change adversely affect other people? What is the cost and benefit analysis? Some product management tools can link your CRM and feature requests together. They can show the total cost to build the feature and the amount of revenue you will gain, a cost and benefits analysis.

The easiest way to describe how to harness the galvanizing power of why is with a tool I call the belief statement. For example, most of Apple’s product launches in recent years feature slick videos with commentary from Apple designers, engineers, and executives. These videos, while camouflaged as beautiful product showcases, are actually packed with statements not about what the products do but about the design thinking behind them: in essence, the tightly held beliefs with which Apple’s design team operates. We believe our users should be at the center of everything we do. We believe that a piece of technology should be as beautiful as it is functional. We believe that making devices thinner and lighter but more powerful requires innovative problem solving. Belief statements like these are so compelling for two reasons. First, the right corporate or organizational beliefs have the ability to resonate with our personal belief systems and feelings, and move us to action. In fact, the 2018 Edelman Earned Brand study revealed that nearly two out of three people are now belief-driven buyers.4 And as we saw in our discussion of buyers’ emotional motivators in chapter 3, this works even if the beliefs stated are aspirational. For example, if my vision for my future self is someone who weighs a few pounds less and is in better physical shape, a well-timed ad from a health club or fancy kitchen blender evangelizing the benefits of a healthy lifestyle may be enough to rapidly convert me. In the case of Apple, the same phenomenon results in mobs of smitten consumers arriving at stores in droves, braving long lines and paying premium prices, as if to say, “Yes! I do believe I should be at the center of everything you do! Technology should be beautiful! Thinner? Lighter? More powerful? Of course! We share the same vision! We’re both cool!” (Although these actual words are rarely spoken aloud.) The second reason belief statements are so compelling is because they help us manifest the conviction and emotion critical to delivering our message in an authentic way.

Racial reformers have customarily requested or demanded that Americans, particularly White Americans, sacrifice their own privileges for the betterment of Black people. And yet, this strategy is based on one of the oldest myths in the modern era, a myth continuously produced and reproduced by racists and antiracists alike: that racism materially benefits the majority of White people, that White people would lose and not gain in the reconstruction of an antiracist America. It has been true that racist policies have benefited White people in general at the expense of Black people (and others) in general. That is the story of racism, of unequal opportunity in a nutshell. But it is also true that a society of equal opportunity, without a top 1 percent hoarding the wealth and power, would actually benefit the vast majority of southern Whites poor. It is not coincidental that slavery kept the vast majority of southern Whites poor. It is not coincidental that more White Americans thrived during the antiracist movements from the 1930s to the 1970s than ever before or since. It is not coincidental that the racist movements that followed in the late twentieth century paralleled the stagnation or reduction of middle and low income Whites’ salaries and their skyrocketing costs of living. Antiracists should stop connecting selfishness to racism, and unselfishness to antiracism. Altruism is wanted, not required. Antiracists do not have to be altruistic. Antiracists do not have to be selfless. Antiracists merely have to have intelligent self-interest, and to stop consuming those racist ideas that have engendered so much unintelligent self-interest over the years. It is in the intelligent self-interest of middle and upper income Blacks to challenge the racism affecting the Black poor, knowing they will not be free of the racism that is slowing their socioeconomic rise until poor blacks are free of racism. It is in the intelligent self-interest of Asians, Native Americans, and Latinos to challenge anti-Black racism, knowing they will not be free of racism until Black people are of racism. It is in the intelligent self-interest of White Americans to challenge racism, knowing they will not be free of sexism, class bias, homophobia, and ethnocentrism until Black people are free from racism. The histories of anti-Asian, anti-Native, and anti-Latino racist ideas; the histories of sexist, elitist, homophobic, and ethnocentric ideas all sound eerily similar to this history of racist ideas, and feature some of the same defenders of bigotry in America. Supporting these prevailing bigotries is only in the intelligent self-interest of a tiny group of super rich, Protestant, heterosexual, non-immigrant, White, Anglo-Saxon males. Those are the only people who need to be altruistic in order to be antiracist. The rest of us merely need to do the intelligent thing for ourselves.

the Other Now was brimming with features that any liberal would find hard to resist: an absence of income and sales taxes; the freedom of workers to move from company to company while taking their personal capital with them; the curtailment of large companies’ market power; universal freedom from poverty, but also from a welfare state demanding that benefit-recipients surrender their dignity at the door of some social security office; a payments system that was free, efficient and which did not empower the few to print money at the expense of the many; a permanent auction for commercial land that exploited market forces to the full in the interests of social housing; an international monetary system that stabilized trade and the flow of money across borders; a welcoming attitude to migrants based on empowering local communities and helping them absorb newcomers.

Following the practice of the times, the grand princes and, later, the kings of Poland acquired the right of patronage; that is, they could appoint Orthodox bishops and even the metropolitan himself. Thus, the crucial issue of the leadership of the Orthodox faithful was left in the hands of secular rulers of another, increasingly antagonistic, church… The results were disastrous. With lay authorities capable of appointing bishops, the metropolitan's authority was undermined. And with every bishop acting as a law unto himself, the organizational discipline of the Orthodox church deteriorated rapidly. Even more deleterious was the corruption that lay patronage engendered… Under the circumstances, Orthodoxy's cultural contributions were limited. Schools, once one of the church's most attractive features, were neglected. Unqualified teachers barely succeeded in familiarizing their pupils with the rudiments of reading, writing, and Holy Scriptures. The curriculum of the schools had changed little since medieval times. The fall of Constantinople to the Ottomans in 1453 added to the intellectual and cultural stagnation by depriving the Orthodox of their most advanced and inspiring model. Lacking both external and internal stimuli, Orthodox culture slipped into ritualism, parochialism, and decay. The Poles, meanwhile, were enjoying a period of cultural growth and vitality. Benefiting from the West's prodigious outbursts of creative energy, they experienced the Renaissance with its stimulating reorientation of thought.

Entry-level reps and people who are bad at sales will love product training and then rely on it because regurgitating features and benefits is easier than selling.

Asceticism. "(from Greek askeō: “to exercise,” or “to train”), the practice of the denial of physical or psychological desires in order to attain a spiritual ideal or goal. Hardly any religion has been without at least traces or some delphic features of asceticism. Enlightenment, meditation, yoga, natural, free, sanctuary, homelessness, technology, spirituality, depth, mindfulness, function, society, benefit.

Have a running list of the most frequent features you tend to show during a demonstration. For each feature, try to find a customer story that factually proves how that functionality works and the benefits that customer experienced when adopting that feature.

In other words, you want to explain what it is you do, clearly and succinctly, in such a way that the other person gets engaged in the game. How do you do that? It has to do with the difference between features and benefits. You’ve probably been taught about this. Most of us have—and yet, oddly, many of us still talk features. Perhaps it’s because the terms and definitions are a little abstract. Let’s make this crystal clear: A feature is about your MacGuffin. A benefit is about the other person. People are not looking for features, or what something is; they are looking for benefits, or what it can do for them. The most helpful answer to the question “So, what do you do?” is one that explains what you have to offer in such a way that the other person immediately grasps the benefits of what your product or service will do for them (or for others they know).

Enhancing Diabetes Management: The Role of Blood Glucose Monitors from Med Supply US Introduction In the modern landscape of diabetes care, continuous monitoring of blood glucose levels has become an invaluable tool for individuals striving to manage their condition effectively. Among the pioneering names in this field is Med Supply US, a brand that has been making waves in New York, Miami, and Florida by offering state-of-the-art Continuous Glucose Monitoring (CGM) services. Let's delve into how these Blood Glucose Monitors are revolutionizing diabetes management. Continuous Glucose Monitoring: A Game-Changer Gone are the days of frequent finger pricks and sporadic glucose checks. Med Supply US is at the forefront of empowering individuals with diabetes to monitor their blood glucose levels seamlessly and gain insights in real-time. CGMs have ushered in a new era of convenience, accuracy, and comprehensive data analysis, allowing for a more proactive approach to diabetes care. Benefits of CGMs by Med Supply US Med Supply US has carved a niche for itself in the diabetes management landscape, offering a range of benefits that set it apart: Accurate Monitoring: CGMs provide continuous readings throughout the day and night, eliminating the guesswork associated with traditional glucose monitoring methods. This accuracy is pivotal for making informed decisions about diet, medication, and activity levels. Real-time Data: With CGMs, individuals receive real-time data on their glucose levels. This not only keeps them informed but also enables prompt action in response to fluctuations, reducing the risk of extreme highs and lows. Trend Analysis: Med Supply US's CGMs offer comprehensive data analysis, highlighting trends and patterns in glucose levels over time. This aids in identifying factors that impact blood sugar, thus facilitating better management strategies. Alerts and Notifications: CGMs from Med Supply US come equipped with customizable alerts and notifications. This feature helps users stay vigilant about their glucose levels, especially during critical moments.

When commuters were told to strike up a conversation, most had a positive experience and rated their commute as better than usual, and those who typically worked on the train reported that the trip was no less productive when they talked to a stranger. There is a lot of research like this suggesting that human beings are bad at affective forecasting. Not just in short-term situations like the train study, but in the long term, too. We seem particularly bad at forecasting the benefits of relationships. A big part of this is the obvious fact that relationships can be messy and unpredictable. This messiness is some of what prompts many of us to prefer being alone. It’s not just that we are seeking solitude; it’s that we want to avoid the potential mess of connecting with others. But we overestimate that mess and underestimate the beneficial effects of human connection. This is a feature of our decision making in general: we pay a lot of attention to potential costs and downplay or dismiss potential benefits.

Attributes like “15-megapixel camera” or “all-metal construction” enable benefits for customers such as “sharper images” or “a stronger frame.” Articulating value takes the benefits one step further: putting benefits into the context of a goal the customer is trying to achieve. Value could be “photos that are sharp even when printed or zoomed in,” “a frame that saves you money on replacements,” “every level of the organization knows the status of key metrics” or “help is immediately available across every time zone.” Features enable benefits, which can be translated into value in unique customer terms.

Moving from “features” to “benefits” and then to “value” often confuses people, particularly folks who come from a technical background. An engineer by training, I often viewed features and the benefits derived from those features as interchangeable early in my career. For many consumer technical products, features are presented as valuable in their own right—but only because we do the translation to value automatically in our heads. For example, phone makers have often represented the quality of their cameras by talking about the number of megapixels. Consumers have been trained to translate megapixels to photo quality and therefore believe that cameras with more megapixels take better photos. Digging a bit deeper, the value of “better photos” for most consumers means sharper, more detailed images when printed or zoomed in.

The defining feature of world politics post the Global Financial Crisis (GFC) has been the rise of right-wing populists, who have disrupted politics. It wasn't meant to be this way. Conventional wisdom at the time was that the GFC would lead to the 'social democratic moment'. The theory went that in the aftermath of the GFC - an event which exposed the dangers of relentless deregulation and fuelled an already existing rise of inequality - progressive parties, with a preference for appropriately calibrated regulation and redistribution, would benefit. Like much conventional wisdom, reality proved otherwise. Instead, it's been the right-wing populists' moment. The charlatans' moment. First, they disrupted their own parties, then they disrupted politics more broadly. (p.14-15)

most people who hunt African game animals are giant morons.

Usually the hard side will continue to use Airbnb or TikTok because that’s where the demand is, and thus, they are locked into the positive network effects on those platforms. However, the trick is to look closer—to segment the hard side of the network and figure out who is being underserved. Sometimes this is a niche, like a passionate subcommunity of content creators for makeup or unboxing that might be better served with additional commerce features. It could be a low-production-quality, amateur part of the community, like those who are doing #whateverchallenge of the week, who would benefit from basic video editing tools.

The key takeaway for me there, is that higher peaks have fewer climbers. If I wanted to make life easier, I’d need to set my expectations unreasonably high.

good win theme statement contains need, a pain statement, a feature, a benefit, and a corresponding proof point. While a good proposal

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