Features And Benefits Quotes

To give another person the benefit of the doubt was about as difficult an everyday task as anyone faced.

No empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. In the case of Gilead, there were many women willing to serve as Aunts, either because of a genuine belief in what they called "traditional values", or for the benefits they might thereby acquire. When power is scarce, a little of it is tempting.

Don’t put people, or anything else, on pedestals, not even your children. Avoid global labels such as genius or weirdo. Realize those closest get the benefit of the doubt and so do the most beautiful and radiant among us. Know the halo effect causes you to see a nice person as temporarily angry and an angry person as temporarily nice. Know that one good quality, or a memory of several, can keep in your life people who may be doing you more harm than good. Pay attention to the fact that when someone seems nice and upbeat, the words coming out of his or her mouth will change in meaning, and if that same person were depressive, arrogant, or foul in some other way, your perceptions of those same exact words would change along with the person’s other features.

Don't sell features and benefits. Tell a story.

Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.

Stories (not ideas, not features, not benefits) are what spread from person to person.

Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.

There's no one else. In my experience, men have one primary use." She let her gaze rove over him suggestively, and the atmosphere shifted from tense to provocative. Hidden terrace lighting played over her features, softening them, and that unrevealing dress dangled the promise of what she'd hidden under it. Then she finished the sentiment. "To move furniture.

When we align emotionally with our customers and clients, our connection is much stronger and more meaningful than any affiliation based on features and benefits. That’s what starting with WHY is all about.

Unrealistic optimism is a pervasive feature of human life; it characterizes most people in most social categories. When they overestimate their personal immunity from harm, people may fail to take sensible preventive steps. If people are running risks because of unrealistic optimism, they might be able to benefit from a nudge. In fact, we have already mentioned one possibility: if people are reminded of a bad event, they may not continue to be so optimistic.

Once you wrap your head around that, you start to understand that building a prestige brand is not about calling out the logical features and benefits of the thing you’re selling, but about whipping up an emotional frenzy for it within a specific community

We have nothing against playing video games; they have many good features and benefits. Our concern is that when they are played to excess, especially in social isolation, they can hinder a young man's ability and interest in developing his face-to-face social skills. Multiple problems, including obesity, violence, anxiety, lower school performance, social phobia and shyness, greater impulsivity and depression, have all been associated with excessive gaming. The variety and intensity of video game action makes other parts of life, like school, seem comparatively boring, and that creates a problem with their academic performance, which in turn might require medication to deal with attention deficit hyperactivity disorder (ADHD), which then leads to other problems down the road in a disastrous negative cycle...

our house is our corner of the world. As has often been said, it is our first universe, a real cosmos in every sense of the word. If we look at it intimately, the humblest dwelling has beauty. Authors of books on “the humble home” often mention this feature of the poetics of space. But this mention is much too succinct. Finding little to describe in the humble home, they spend little time there; so they describe it as it actually is, without really experiencing its primitiveness, a primitiveness which belongs to all, rich and poor alike, if they are willing to dream. But our adult life is so dispossessed of the essential benefits, its anthropocosmic ties have become so slack, that we do not feel their first attachment in the universe of the house.

R&D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true.

When adding descriptions to your online listings or printed materials, lead with benefits and follow with features.

I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is forever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent forever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine.

It’s often far more comfortable to focus on the features: you know what your offer does. Even so, it’s far more effective to focus on the benefits: what your offer will provide to customers.

White supremacy does not demand deep conviction. Ruthless self-interest, not sincere belief, is the signature feature of the doctrine. It finds its greatest expression, and most devastating effect, in the determination to state, live by, and act on the basis of ideas one knows are untrue when doing so will yield important benefits and privileges that one does not care to relinquish.

Two false images of God are particularly irresistible to many of us – mostly unconsciously. The first I’ll designate as God the negotiator and the other, God the Santa Claus. Though we have fashioned both to serve our interests, they are each other’s opposites. With one, we want to make advantageous deals. From the other, we want to get warm smiles and bagfuls of goodies. We run from one to the other. Some of their features are reminiscent of the God of Jesus Christ. But we’ve drawn these images of God mostly from two currents of the culture in which we swim – the current of hard and unforgiving economic realities, in which we exchange goods to maximize benefits, and the current of soft, even infantile, desires, in which we long to be showered with gifts simply because we exist.

If you can’t out-experiment and beat your competitors in time to market and agility, you are sunk. Features are always a gamble. If you’re lucky, ten percent will get the desired benefits. So the faster you can get those features to market and test them, the better off you’ll be. Incidentally, you also pay back the business faster for the use of capital, which means the business starts making money faster, too.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

The students who feel alienated by current systems of standardization and testing may walk out the door, and it’s left to them and others to pay the price in unemployment benefits and other social programs. These problems are not accidental by-products of standardized education; they are a structural feature of these systems. They were designed to process people according to particular conceptions of talent and economic need and were bound to produce winners and losers in just those terms. And they do. Many of these “externalities” could be avoided if education genuinely gave all students the same opportunities to explore their real capabilities and create their best lives.

One of the most distinct features of this whole human history is god flattery! People never get tired of buttering every kind of gods in the hope of getting earthly benefit or obtaining heavenly plunder! Man is no doubt a tireless flunkey!

I was extremely curious about the alternatives to the kind of life I had been leading, and my friends and I exchanged rumors and scraps of information we dug from official publications. I was struck less by the West's technological developments and high living standards than by the absence of political witch-hunts, the lack of consuming suspicion, the dignity of the individual, and the incredible amount of liberty. To me, the ultimate proof of freedom in the West was that there seemed to be so many people there attacking the West and praising China. Almost every other day the front page of Reference, the newspaper which carded foreign press items, would feature some eulogy of Mao and the Cultural Revolution. At first I was angered by these, but they soon made me see how tolerant another society could be. I realized that this was the kind of society I wanted to live in: where people were allowed to hold different, even outrageous views. I began to see that it was the very tolerance of oppositions, of protesters, that kept the West progressing. Still, I could not help being irritated by some observations. Once I read an article by a Westerner who came to China to see some old friends, university professors, who told him cheerfully how they had enjoyed being denounced and sent to the back end of beyond, and how much they had relished being reformed. The author concluded that Mao had indeed made the Chinese into 'new people' who would regard what was misery to a Westerner as pleasure. I was aghast. Did he not know that repression was at its worst when there was no complaint? A hundred times more so when the victim actually presented a smiling face? Could he not see to what a pathetic condition these professors had been reduced, and what horror must have been involved to degrade them so? I did not realize that the acting that the Chinese were putting on was something to which Westerners were unaccustomed, and which they could not always decode. I did not appreciate either that information about China was not easily available, or was largely misunderstood, in the West, and that people with no experience of a regime like China's could take its propaganda and rhetoric at face value. As a result, I assumed that these eulogies were dishonest. My friends and I would joke that they had been bought by our government's 'hospitality." When foreigners were allowed into certain restricted places in China following Nixon's visit, wherever they went the authorities immediately cordoned off enclaves even within these enclaves. The best transport facilities, shops, restaurants, guest houses and scenic spots were reserved for them, with signs reading "For Foreign Guests Only." Mao-tai, the most sought-after liquor, was totally unavailable to ordinary Chinese, but freely available to foreigners. The best food was saved for foreigners. The newspapers proudly reported that Henry Kissinger had said his waistline had expanded as a result of the many twelve-course banquets he enjoyed during his visits to China. This was at a time when in Sichuan, "Heaven's Granary," our meat ration was half a pound per month, and the streets of Chengdu were full of homeless peasants who had fled there from famine in the north, and were living as beggars. There was great resentment among the population about how the foreigners were treated like lords. My friends and I began saying among ourselves: "Why do we attack the Kuomintang for allowing signs saying "No Chinese or Dogs" aren't we doing the same? Getting hold of information became an obsession. I benefited enormously from my ability to read English, as although the university library had been looted during the Cultural Revolution, most of the books it had lost had been in Chinese. Its extensive English-language collection had been turned upside down, but was still largely intact.

I looked across at Alex and a wicked twinkle appeared in his eyes. “How is it that you’re still so sexy after all this time?” he mused. I shrugged my shoulders and raised an eyebrow but remained silent, a lascivious smile creeping across my features. I teased the strap of my dress slightly off the shoulder and he growled. He dipped a hand underneath the table and reached for my knee, pushing my dress up as far as he could. It appeared he had just remembered that I had chosen not to wear any underwear. I quickly devoured the last of the Champagne as the waitress appeared and ushered us to our table.

The problem is that the pressure to disprove a stereotype changes what you are about in a situation. It gives you an additional task. In addition to learning new skills, knowledge, and ways of thinking in a schooling situation, or in addition to trying to perform well in a workplace like the women in the high-tech firms, you are also trying to slay a ghost in the room, the negative stereotype and its allegation about you and your group. You are multitasking, and because the stakes involved are high--survival and success versus failure in an area that is important to you--this multitasking is stressful and distracting. ...And when you realize that this stressful experience is probably a chronic feature of the stetting for you, it can be difficult for you to stay in the setting, to sustain your motivation to succeed there. Disproving a stereotype is a Sisyphean task; something you have to do over and over again as long as your are in the domain where the stereotype applies. Jeff seemed to feel this way about Berkeley, that he couldn't find a place there where he could be seen as belonging. When men drop out of quantitative majors in college, it is usually because they have bad grades. But when women drop out of quantitative majors in college it usually has nothing to do with their grades. The culprit, in their case, is not their quantitative skills but, more likely, the prospect of living a significant portion of their lives in a domain where they may forever have to prove themselves--and with the chronic stress that goes with that. This is not an argument against trying hard, or against choosing the stressful path. There is no development without effort; and there is seldom great achievement, or boundary breaking, without stress. And to the benefit of us all, many people have stood up to these pressures...The focus here, instead, is on what has to be gotten out of he way to make these playing fields mere level. People experiencing stereotype threat are already trying hard. They're identified with their performance. They have motivation. It's the extra ghost slaying that is in their way.

Because many Americans still bartered, Hamilton wanted to encourage the use of coins. As part of his campaign to foster a market economy, Hamilton suggested introducing a wide variety of coins, including gold and silver dollars, a ten-cent silver piece, and copper coins of a cent or half cent. He wasn’t just thinking of rich people; small coins would benefit the poor “by enabling them to purchase in small portions and at a more reasonable rate the necessaries of which they stand in need.” 42 To spur patriotism, he proposed that coins feature presidential heads or other emblematic designs and display great beauty and workmanship: “It is a just observation that ‘The perfection of the coins is a great safeguard against counterfeits.

We’re heading toward a future where AI will make the majority of our buying decisions, continually surprising us with products or services we didn’t even know we wanted. Or, if surprise isn’t your thing, just turn that feature off and opt for boring and staid. Either way, it’s a shift that threatens traditional advertisers, while offering considerable benefits to the consumer.

no empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. In the case of Gilead, there were many women willing to serve as Aunts, either because of a genuine belief in what they called “traditional values,” or for the benefits they might thereby acquire. When power is scarce, a little of it is tempting.

Covering politics like sports has created a self-reinforcing incentive structure that is not dissimilar to the one the ESPN’S SportsCenter has on the fundamentals of basketball. There is a long-running concern from basketball purists that the fundamentals of the game – passing, defense, and footwork – are eroding. The theory goes that players want to be like the stars they see on SportsCenter. You don’t get on SportsCenter by doing the nitty-gritty work of winning basketball games. The more extreme the play, the more dramatic the showboating and celebrating, the more likely to be a feature in a coveted highlight segment. The reward system benefits the opposite behavior most basketball coaches would like to see in their players. This is the SportsCenter effect.

I suppose the truth is simply that it was possible for benefits like these to accrue only to a Negro lucky enough to remain in the poor but relatively benign atmosphere of Virginia. For here in this worn-out country with its decrepit little farms there was still an ebb and flow of human sympathy—no matter how strained and imperfect—between slave and master, even an understanding (if sometimes prickly) intimacy; and in this climate a black man had not yet become the cipher he would become in the steaming fastnesses of the far South but could get off in the woods by himself or with a friend, scratch his balls and relax and roast a stolen chicken over an open fire and brood upon women and the joys of the belly or the possibility of getting hold of a jug of brandy, or pleasure himself with thoughts of any of the countless tolerable features of human existence.

Similarly, at Microsoft, many employees enjoy their own private offices, yet they come with sliding doors, movable walls, and other features that allow occupants to decide when they want to collaborate and when they need private time to think. These kinds of diverse workspaces benefit introverts as well as extroverts, the systems design researcher Matt Davis told me, because they offer more spaces to retreat to than traditional open-plan offices.

As the architects of Gilead knew, to institute an effective totalitarian system or indeed any system you must offer some benefits and freedoms, at least to a privileged few, in return for those you remove. (...) For this there were many historical precedents; in fact, no empire imposed by force or otherwise has ever been without this feature: control of the indigenous by members of their own group. (...) When power is scarce, a little of it is tempting.

That seemed to be a feature of life in the country [Malawi]: to welcome strangers, to let them live out their fantasy of philanthropy - a school, an orphanage, a clinic, a welfare center, a malaria eradication program, or a church; and then determine if in any of this effort and expense there was a side benefit - a kickback, a bribe, an easy job, a free vehicle. If the scheme didn't work - and few of them did work - whose fault was that? Whose idea was it in the first place?

Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our choices in two ways. They make the decision in question easier by allowing us to borrow the knowledge of experts or crowds, and they also help us to develop our own expertise more rapidly than we would if we chose without assistance. Learning what others consider good and relevant provides us with a general overview of a given field, catalyzing our understanding of it and the development of our preferences within it.

This underscores another common feature of WMDs. They tend to punish the poor. This is, in part, because they are engineered to evaluate large numbers of people. They specialize in bulk, and they’re cheap. That’s part of their appeal. The wealthy, by contrast, often benefit from personal input. A white-shoe law firm or an exclusive prep school will lean far more on recommendations and face-to-face interviews than will a fast-food chain or a cash-strapped urban school district. The privileged, we’ll see time and again, are processed more by people, the masses by machines.

Play, by definition, is carefree and unself-conscious. The great theoretician of play, Johan Huizinga, maintained that a fundamental feature of play is that it serves no other purpose. The purposelessness associated with play is hard to reconcile with our culture of high efficiency and constant accountability. More and more, we measure play by its benefits. We play squash for cardiovascular conditioning; we take our kids to dinner to expand their palates; we go on vacation to recharge. Yet if we’re plagued by self-awareness, obsessed with outcomes, or fearful of judgment, our enjoyment is inevitably compromised

The relationship between the Sophotechs and the men as depicted in that tale made no sense. How could they be hostile to each other?” Diomedes said, “Aren’t men right to fear machines which can perform all tasks men can do, artistic, intellectual, technical, a thousand or a million times better than they can do? Men become redundant.” Phaethon shook his head, a look of distant distaste on his features, as if he were once again confronted with a falsehood that would not die no matter how often it was denounced. In a voice of painstaking patience, he said: “Efficiency does not harm the inefficient. Quite the opposite. That is simply not the way it works. Take me, for example. Look around: I employed partials to do the thought-box junction spotting when I built this ship. My employees were not as skilled as I was in junction spotting. It took them three hours to do the robopsychology checks and hierarchy links I could have done in one hour. But they were in no danger of competition from me. My time is too valuable. In that same hour it would have taken me to spot their thought-box junction, I can earn far more than their three-hour wages by writing supervision architecture thought flows. And it’s the same with me and the Sophotechs. “Any midlevel Sophotech could have written in one second the architecture it takes me, even with my implants, an hour to compose. But if, in that same one second of time, that Sophotech can produce something more valuable—exploring the depth of abstract mathematics, or inventing a new scientific miracle, anything at all (provided that it will earn more in that second than I earn in an hour)—then the competition is not making me redundant. The Sophotech still needs me and receives the benefit of my labor. Since I am going to get the benefit of every new invention and new miracle put out on the market, I want to free up as many of those seconds of Sophotech time as my humble labor can do. “And I get the lion’s share of the benefit from the swap. I only save him a second of time; he creates wonder upon wonder for me. No matter what my fear of or distaste for Sophotechs, the forces in the marketplace, our need for each other, draw us together. “So you see why I say that not a thing the Silent One said about Sophotechs made sense. I do not understand how they could have afforded to hate each other. Machines don’t make us redundant; they increase our efficiency in every way. And the bids of workers eager to compete for Sophotech time creates a market for merely human work, which it would not be efficient for Sophotechs to underbid.

For bonobos, a turbocharged sexuality utterly divorced from reproduction is a central feature of social interaction and group cohesion. Anthropologist Marvin Harris argues that bonobos get a “reproductive payoff that compensates them for their wasteful approach to hitting the ovulatory target.” The payoff is “a more intense form of social cooperation between males and females” leading to “a more intensely cooperative social group, a more secure milieu for rearing infants, and hence a higher degree of reproductive success for sexier males and females.”3 The bonobo’s promiscuity, in other words, confers significant evolutionary benefits on the apes.

The hallmark feature of intimacy is mutual responsiveness, that reassuring sense that you and your soul mate — or you and your best friend — really ‘get’ each other. This means that you come to your interactions with a well-developed understanding of each other’s inner workings, and you use that privileged knowledge thoughtfully, for each other’s benefit. Intimacy is that safe and comforting feeling you get when you can bask in the knowledge that this other person truly understands and appreciates you. You can relax in this person’s presence and let your guard down. Your mutual sense of trust, perhaps reinforced by your commitments of loyalty to each other, allows each of you to be more open with each other than either of you would be elsewhere.

The Coach’s head was oblong with tiny slits that served as eyes, which drifted in tides slowly inward, as though the face itself were the sea or, in fact, a soup of macromolecules through which objects might drift, leaving in their wake, ripples of nothingness. The eyes—they floated adrift like land masses before locking in symmetrically at seemingly prescribed positions off-center, while managing to be so closely drawn into the very middle of the face section that it might have seemed unnecessary for there to have been two eyes when, quite likely, one would easily have sufficed. These aimless, floating eyes were not the Coach’s only distinctive feature—for, in fact, connected to the interior of each eyelid by a web-like layer of rubbery pink tissue was a kind of snout which, unlike the eyes, remained fixed in its position among the tides of the face, arcing narrowly inward at the edges of its sharp extremities into a serrated beak-like projection that hooked downward at its tip, in a fashion similar to that of a falcon’s beak. This snout—or beak, rather—was, in fact, so long and came to such a fine point that as the eyes swirled through the soup of macromolecules that comprised the man’s face, it almost appeared—due to the seeming thinness of the pink tissue—that the eyes functioned as kinds of optical tether balls that moved synchronously across the face like mirror images of one another. 'I wore my lizard mask as I entered the tram, last evening, and people found me fearless,' the Coach remarked, enunciating each word carefully through the hollow clack-clacking sound of his beak, as its edges clapped together. 'I might have exchanged it for that of an ox and then thought better. A lizard goes best with scales, don’t you think?' Bunnu nodded as he quietly wondered how the Coach could manage to fit that phallic monstrosity of a beak into any kind of mask, unless, in fact, this disguise of which he spoke, had been specially designed for his face and divided into sections in such a way that they could be readily attached to different areas—as though one were assembling a new face—in overlapping layers, so as to veil, or perhaps even amplify certain distinguishable features. All the same, in doing so, one could only imagine this lizard mask to be enormous to the extent that it would be disproportionate with the rest of the Coach’s body. But then, there were ways to mask space, as well—to bend light, perhaps, to create the illusion that something was perceptibly larger or smaller, wider or narrower, rounder or more linear than it was in actuality. That is to say, any form of prosthesis designed for the purposes of affecting remedial space might, for example, have had the capability of creating the appearance of a gap of void in occupied space. An ornament hangs from the chin, let’s say, as an accessory meant to contour smoothly inward what might otherwise appear to be hanging jowls. This surely wouldn’t be the exact use that the Coach would have for such a device—as he had no jowls to speak of—though he could certainly see the benefit of the accessory’s ingenuity. This being said, the lizard mask might have appeared natural rather than disproportionate given the right set of circumstances. Whatever the case, there was no way of even knowing if the Coach wasn’t, in fact, already wearing a mask, at this very moment, rendering Bunnu’s initial appraisal of his character—as determined by a rudimentary physiognomic analysis of his features—a matter now subject to doubt. And thus, any conjecture that could be made with respect to the dimensions or components of a lizard mask—not to speak of the motives of its wearer—seemed not only impractical, but also irrelevant at this point in time.

Body dysmorphic disorder wedges itself between the sufferer’s desperation to connect and the fear that they might be rejected while attempting to do so. This serves the purpose of preventing rejection; if one is constantly dismissing oneself it becomes much more difficult to be rejected by another human being. For many highly sensitive body dysmorphic disorder patients, rejection is experienced as the ultimate proof that something must be inherently defective about them. For this to be the case is often interpreted as absolute confirmation that they can never be loved. Taking the risk of possible rejection might mean experiencing these dire consequences, and to most, the benefits do not out-weigh the consequences. Thus body dysmorphic disorder exists in the space of the relational ambivalence, completely changing the focus from fears of intimacy and fundamental feelings of inadequacy to excessive attention towards perceptible physical features.

Your butler informed me you were here. I thought-that is, I wondered how things were going.” “And since my butler didn’t know,” Ian concluded with amused irritation, “you decided to call on Elizabeth and see if you could discover for yourself?” “Something like that,” the vicar said calmly. “Elizabeth regards me as a friend, I think. And so I planned to call on her and, if you weren’t here, to put in a good word for you.” “Only one?” Ian said mildly. The vicar did not back down; he rarely did, particularly in matters of morality or justice. “Given your treatment of her, I was hard pressed to think of one. How did matters turn out with your grandfather?” “Well enough,” Ina said, his mind on meeting with Elizabeth. “He’s here in London.” “And?” “And,” Ian said sardonically, “you may now address me as ‘my lord.’” “I’ve come here,” Duncan persisted implacably, “to address you as ‘the bridegroom.’” A flash of annoyance crossed Ian’s tanned features. “You never stop pressing, do you? I’ve managed my own life for thirty years, Duncan. I think I can do it now.” Duncan had the grace to look slightly abashed. “You’re right, of course. Shall I leave?” Ian considered the benefits of Duncan’s soothing presence and reluctantly shook his head. “No. In fact, since you’re here,” he continued as they neared the top step, “you may as well be the one to announce us to the butler. I can’t get past him.” Duncan lifted the knocker while bestowing a mocking glance on Ian. “You can’t get past the butler, and you think you’re managing very well without me?” Declining to rise to that bait, Ian remained silent. The door opened a moment later, and the butler looked politely from Duncan, who began to give his name, to Ian. To Duncan’s startled disbelief, the door came crashing forward in his face. An instant before it banged into its frame Ian twisted, slamming his shoulder into it and sending the butler flying backward into the hall and ricocheting off the wall. In a low, savage voice he said, “Tell your mistress I’m here, or I’ll find her myself and tell her.” With a glance of furious outrage the older man considered Ian’s superior size and powerful frame, then turned and started reluctantly for a room ahead and to the left, where muted voices could be heard. Duncan eyed Ian with one gray eyebrow lifted and said sardonically, “Very clever of you to ingratiate yourself so well with Elizabeth’s servants.” The group in the drawing room reacted with diverse emotions to Bentner’s announcement that “Thornton is here and forced his way into the house.” The dowager duchess looked fascinated, Julius looked both relived and dismayed, Alexandra looked wary, and Elizabeth, who was still preoccupied with her uncle’s unstated purpose for his visit, looked nonplussed. Only Lucinda showed no expression at all, but she laid her needlework aside and lifted her face attentively toward the doorway.

Addiction, OCD, and mood disorders like depression and anxiety share a central feature: a narrow self-focus and intrusive rumination. For addiction, that rumination is cyclical, quieted only temporarily by the object of the given addiction—whether it is a substance or a behavior—and then it is set in motion again as soon as the object fades from focus. For OCD and eating disorders, that rumination manifests in uncontrollable compulsive behavior. For depression, it manifests as a sense of failing, catastrophization, and guilt. Hendricks sees this short-circuiting of rumination as the most significant potential benefit of psychedelics. “You think of somebody who’s addicted to a drug, and they’re almost spinning their wheels, thinking about how am I going to get it next? And if you can have an experience in which you’re suddenly thinking outside of yourself, you break from these self-nagging thoughts. Suddenly, you’re not even thinking about your desire, your craving, for that

Peak Intensity • 10+ Duration • 25 minutes The Evidence • When it comes to boosting fitness, there’s something remarkably potent about going all out—and this is the protocol that helped us grasp that. We based it on repeats of the Wingate test, a 30-second all-out sprint on a stationary bike. It’s exhausting—and remarkably powerful. The training protocol features a series of five 30-second all-out sprints, a total of just 2.5 minutes of hard exercise per day. In our study, we had our subjects repeat the protocol three times a week, amounting to a weekly time commitment of just 1.5 hours, and less than 10 minutes of hard exercise a week. After 6 weeks, we compared the sprint group’s benefits with those experienced by a group that exercised continuously at a moderate intensity five times a week for a total of 4.5 hours a week, also for 6 weeks. The sprint subjects either equaled or exceeded the conventional exercisers in their improvements in aerobic capacity, muscle endurance, and the ability to burn fat. A remarkable result, considering the sprint group spent a third of the time exercising.

Peak Intensity • 10+ Duration • 25 minutes The Evidence • When it comes to boosting fitness, there’s something remarkably potent about going all out—and this is the protocol that helped us grasp that. We based it on repeats of the Wingate test, a 30-second all-out sprint on a stationary bike. It’s exhausting—and remarkably powerful. The training protocol features a series of five 30-second all-out sprints, a total of just 2.5 minutes of hard exercise per day. In our study, we had our subjects repeat the protocol three times a week, amounting to a weekly time commitment of just 1.5 hours, and less than 10 minutes of hard exercise a week. After 6 weeks, we compared the sprint group’s benefits with those experienced by a group that exercised continuously at a moderate intensity five times a week for a total of 4.5 hours a week, also for 6 weeks. The sprint subjects either equaled or exceeded the conventional exercisers in their improvements in aerobic capacity, muscle endurance, and the ability to burn fat. A remarkable result, considering the sprint group spent a third of the time exercising. Who

A bout of nerves crept up my spine and I tilted my head at him, hoping I was imagining the heat spreading over my cheeks to spare myself the embarrassment of blushing merely because he was piercing me with those chocolate eyes that I had never noticed were so amazing. “What are you staring at?” “Can I take you to prom?” He asked me. Just like that, no hesitation or insecurity to be found in his tone or facial expression. His confidence caught me completely off guard and I gaped at him in a stunned silence for almost twenty full seconds. His expression never faltered, though. He just watched my mouth work to make some sort of intelligible sound, waiting for my answer as he oozes at least the illusion of complete calm. “Huh?” I blurted in an embarrassingly high-pitched squeak. I sounded like a chipmunk and his smirk made me turn a deep shade of red. “Um… Uh… Prom?” I managed, eloquent as ever. He laughed at me fondly, nodding his head. “Yeah, prom.” Shock was not a deep enough word to describe what I was feeling over this proposal. This was Jim, the kid who swore up and down he would rather gouge out his eyes with a grapefruit spoon than put on dress clothes and he was offering to take me to a place where flannel shirts and ratty jeans were unacceptable and dance me around a room in uncomfortable shoes all night long? This couldn’t be real life. But it was real life. I was sitting in the car with him with my mouth hanging open like a fish waiting for him to laugh and tell me he was kidding, that there was no way he was going to put on a tie for my benefit, and he was sitting right there, a slightly nervous look crossing his features over my dumbstruck expression. Breathe, Lizzie, I scolded myself. Answer him! Say yes! You could have knocked me over with a feather and I was very relieved to be sitting down in a car so I could prevent anything humiliating from happening. Having already proved I could not trust my voice to answer him I jerkily nodded my head as my mouth grew into a Cheshire cat sized smile. I turned my face away and hid behind my hair as if I could hide my excitement from the world. Jim was visibly euphoric and that only made me want to squeal even more. He was excited to take me out. How cool was that?

Socialists have always condemned war between nations as barbarous and brutal. But our attitude towards war is fundamentally different from that of the bourgeois pacifists (supporters and advocates of peace) and of the Anarchists. We differ from the former in that we understand the inevitable connection between wars and the class struggle within the country; we understand that war cannot be abolished unless classes are abolished and Socialism is created; and we also differ in that we fully regard civil wars, i.e., wars waged by the oppressed class against the oppressing class, slaves against slave-owners, serfs against land-owners, and wage workers against the bourgeoisie, as legitimate, progressive and necessary. We Marxists differ from both the pacifists and the Anarchists in that we deem it necessary historically (from the standpoint of Marx's dialectical materialism) to study each war separately. In history there have been numerous wars which, in spite of all the horrors, atrocities, distress and suffering that inevitably accompany all wars, were progressive, i.e., benefited the development of mankind by helping to destroy the exceptionally harmful and reactionary institutions (for example, autocracy or serfdom), the most barbarous despotisms in Europe (Turkish and Russian). Therefore, it is necessary to examine the historically specific features of precisely the present war.

We cannot provide a definition of those products from which the age takes it name, the feuilletons. They seem to have formed an uncommonly popular section of the daily newspapers, were produced by the millions, and were a major source of mental pabulum for the reader in want of culture. They reported on, or rather "chatted" about, a thousand-and-one items of knowledge. The cleverer writers poked fun at their own work. Many such pieces are so incomprehensible that they can only be viewed as self-persiflage on the part of the authors. In some periods interviews with well-known personalities on current problems were particularly popular. Noted chemists or piano virtuosos would be queried about politics, for example, or popular actors, dancers, gymnasts, aviators, or even poets would be drawn out on the benefits and drawbacks of being a bachelor, or on the presumptive causes of financial crises, and so on. All that mattered in these pieces was to link a well-known name with a subject of current topical interest. It is very hard indeed for us to put ourselves in the place of those people so that we can truly understand them. But the great majority, who seem to have been strikingly fond of reading, must have accepted all these grotesque things with credulous earnestness. If a famous painting changed owners, if a precious manuscript was sold at auction, if an old palace burned down, the readers of many thousands of feature articles at once learned the facts. What is more, on that same day or by the next day at the latest they received an additional dose of anecdotal, historical, psychological, erotic, and other stuff on the catchword of the moment. A torrent of zealous scribbling poured out over every ephemeral incident, and in quality, assortment, and phraseology all this material bore the mark of mass goods rapidly and irresponsibly turned out. Incidentally, there appear to have been certain games which were regular concomitants of the feature article. The readers themselves took the active role in these games, which put to use some of their glut of information fodder. Thousands upon thousands spent their leisure hours sitting over squares and crosses made of letters of the alphabet, filling in the gaps according to certain rules. But let us be wary of seeing only the absurd or insane aspect of this, and let us abstain from ridiculing it. For these people with their childish puzzle games and their cultural feature articles were by no means innocuous children or playful Phaeacians. Rather, they dwelt anxiously among political, economic, and moral ferments and earthquakes, waged a number of frightful wars and civil wars, and their little cultural games were not just charming, meaningless childishness. These games sprang from their deep need to close their eyes and flee from unsolved problems and anxious forebodings of doom into an imaginary world as innocuous as possible. They assiduously learned to drive automobiles, to play difficult card games and lose themselves in crossword puzzles--for they faced death, fear, pain, and hunger almost without defenses, could no longer accept the consolations of the churches, and could obtain no useful advice from Reason. These people who read so many articles and listened to so many lectures did not take the time and trouble to strengthen themselves against fear, to combat the dread of death within themselves; they moved spasmodically on through life and had no belief in a tomorrow.

Ironically,” she commented, “this will be the first time I’ve ever done anything to please my father.” With a sympathetic murmur, Matthew gathered Daisy close against him. He knew her father as well as anyone, having become well acquainted with the man’s tempers, his self-absorption, his impossible standards. And yet he understood what it had required for Bowman to build a great fortune from scratch, the sacrifices he’d had to make. Bowman had discarded everything that would have gotten in the way of achieving his goals. Including closeness with his wife and children. For the first time it occurred to Matthew that Bowman and his family would benefit from someone acting as a mediator, to ease their communications with each other. If such a thing were in his power, he would find a way to do it. “You,” he whispered in Daisy’s hair, “are the best thing he’s ever done. Someday he’ll realize that.” He felt her smile against his skin. “I doubt it. But it’s nice of you to say so. You don’t have to be concerned on that account, you know. I reconciled myself to the way he was a long time ago.” Once again Matthew was taken unaware by the extent of the feelings she inspired in him, his own limitless desire to fill her with happiness. “Whatever you need,” he whispered, “Whatever you want, I’ll get it for you. Just tell me.” Daisy stretched comfortably, a pleasant shiver running through her limbs. She touched his lips with her fingers, tracing the smoothness. “I want to know what your five-dollar wish was for.” “Is that all?” He smiled beneath her exploring fingertips. “I wished you would find someone who wanted you as much as I did. But I knew it wouldn’t come true.” The candlelight slid over Daisy’s delicate features as she raised her head to look at him. “Why not?” “Because I knew no one could ever want you as much as I do.” Daisy levered herself farther over him until her hair tumbled in a dark curtain around them both. “What was your wish?” Matthew asked, combing his fingers through the fall of shimmering hair. “That I could find the right man to marry.” Her tender smile stopped his heart. “And then you appeared.

But it is also true that a society of equal opportunity, without a top 1 percent hoarding the wealth and power, would actually benefit the vast majority of White people much more than racism does. It is not coincidental that slavery kept the vast majority of southern Whites poor. It is not coincidental that more White Americans thrived during the antiracist movements from the 1930s to the early 1970s than ever before or since. It is not coincidental that the racist movements that followed in the late twentieth century paralleled the stagnation or reduction of middle-and low-income Whites’ salaries and their skyrocketing costs of living. Antiracists should stop connecting selfishness to racism, and unselfishness to antiracism. Altruism is wanted, not required. Antiracists do not have to be altruistic. Antiracists do not have to be selfless. Antiracists merely have to have intelligent self-interest, and to stop consuming those racist ideas that have engendered so much unintelligent self-interest over the years. It is in the intelligent self-interest of middle-and upper-income Blacks to challenge the racism affecting the Black poor, knowing they will not be free of the racism that is slowing their socioeconomic rise until poor Blacks are free of racism. It is in the intelligent self-interest of Asians, Native Americans, and Latina/ os to challenge anti-Black racism, knowing they will not be free of racism until Black people are free of racism. It is in the intelligent self-interest of White Americans to challenge racism, knowing they will not be free of sexism, class bias, homophobia, and ethnocentrism until Black people are free of racism. The histories of anti-Asian, anti-Native, and anti-Latina/ o racist ideas; the histories of sexist, elitist, homophobic, and ethnocentric ideas: all sound eerily similar to this history of racist ideas, and feature some of the same defenders of bigotry in America. Supporting these prevailing bigotries is only in the intelligent self-interest of a tiny group of super rich, Protestant, heterosexual, non-immigrant, White, Anglo-Saxon males. Those are the only people who need to be altruistic in order to be antiracist. The rest of us merely need to do the intelligent thing for ourselves.

For some reason newspapers are not the laboratories and experimental stations of the mind that they could be, to the public's great benefit, but usually only its warehouses and stock exchanges. If he were alive today, Plato—to take him as an example, because along with a dozen others he is regarded as the greatest thinker who ever lived—would certainly be ecstatic about a news industry capable of creating, exchanging, refining a new idea every day; where information keeps pouring in from the ends of the earth with a speediness he never knew in his own lifetime, while a staff of demiurges is on hand to check it all out instantaneously for its content of reason and reality. He would have supposed a newspaper office to be that topos uranios, that heavenly realm of ideas, which he has described so impressively that to this day all the better class of people are still idealists when talking to their children or employees. And of course if Plato were to walk suddenly into a news editor’s office today and prove himself to be indeed that great author who died over two thousand years ago he would be a tremendous sensation and would instantly be showered with the most lucrative offers. If he were then capable of writing a volume of philosophical travel pieces in three weeks, and a few thousand of his well-known short stories, perhaps even turn one or the other of his older works into film, he could undoubtedly do very well for himself for a considerable period of time. The moment his return had ceased to be news, however, and Mr. Plato tried to put into practice one of his well-known ideas, which had never quite come into their own, the editor in chief would ask him to submit only a nice little column on the subject now and then for the Life and Leisure section (but in the easiest and most lively style possible, not heavy: remember the readers), and the features editor would add that he was sorry, but he could use such a contribution only once a month or so, because there were so many other good writers to be considered. And both of these gentlemen would end up feeling that they had done quite a lot for a man who might indeed be the Nestor of European publicists but still was a bit outdated, and certainly not in a class for current newsworthiness with a man like, for instance, Paul Arnheim.

How to choose a best website development company RNS IT Solutions is the best Software development company. When choosing a development company for your website, it is very important not only to look at the price, but also the quality of the work you hope to obtain and it is that a good Web of quality, realized of the hand of good engineers who have been working in the sector for years, can make you recover the investment in a short time and generate great benefits in the long term. Of course, to have a quality website the initial investment will probably be greater than you expect and maybe right now you think that the web you need does not require much quality, or a lot of work, but stop to think for a moment and consider the possibility that you are totally wrong, because that may depend on the future of your company as well as Web Development company India.The image that you want to transmit to the clients of the same one and the investment that you will have to do in the web once developed. With all this I do not mean that you have to ask for a loan from the bank to pay for the web. If the project you have in mind takes more work than you initially thought and the budget is out of your expectations, you can always limit and remove features that are dispensable. In this way you can publish the Web as soon as possible, so that once the initial investment is amortized, you can continue investing in adding those features that were left in the background. There are few Web Development Company In India hat right now could not survive, if they were not involved in the online world and it costs much less to make you a quality professional website, with a higher initial investment, to make you a website on which you have to invest, and then large amounts in development and consulting to correct deficiencies initially not contemplated. In the worst case, a bad development, may even force you to throw all the code of the web to the trash, to have to start from scratch. But what is quality of Web Development Services India? Let's see the characteristics that a website must have in order to be considered quality and professional: In any development project, meetings are always held to develop an initial analysis, gathering all the requirements and objectives of the web that the client wants. At this point you should have a proactive attitude, proposing functionalities that could be interesting or alternative ideas that we know can generate good results.

Geopolitics is ultimately the study of the balance between options and lim­itations. A country's geography determines in large part what vulnerabilities it faces and what tools it holds. "Countries with flat tracks of land -- think Poland or Russia -- find building infrastructure easier and so become rich faster, but also find them­selves on the receiving end of invasions. This necessitates substantial stand­ing armies, but the very act of attempting to gain a bit of security automat­ically triggers angst and paranoia in the neighbors. "Countries with navigable rivers -- France and Argentina being premier examples -- start the game with some 'infrastructure' already baked in. Such ease of internal transport not only makes these countries socially uni­fied, wealthy, and cosmopolitan, but also more than a touch self-important. They show a distressing habit of becoming overimpressed with themselves -- and so tend to overreach. "Island nations enjoy security -- think the United Kingdom and Japan -- in part because of the physical separation from rivals, but also because they have no choice but to develop navies that help them keep others away from their shores. Armed with such tools, they find themselves actively meddling in the affairs of countries not just within arm's reach, but half a world away. "In contrast, mountain countries -- Kyrgyzstan and Bolivia, to pick a pair -- are so capital-poor they find even securing the basics difficult, mak­ing them largely subject to the whims of their less-mountainous neighbors. "It's the balance of these restrictions and empowerments that determine both possibilities and constraints, which from my point of view makes it straightforward to predict what most countries will do: · The Philippines' archipelagic nature gives it the physical stand-off of is­lands without the navy, so in the face of a threat from a superior country it will prostrate itself before any naval power that might come to its aid. · Chile's population center is in a single valley surrounded by mountains. Breaching those mountains is so difficult that the Chileans often find it easier to turn their back on the South American continent and interact economically with nations much further afield. · The Netherlands benefits from a huge portion of European trade because it controls the mouth of the Rhine, so it will seek to unite the Continent economically to maximize its economic gain while bringing in an exter­nal security guarantor to minimize threats to its independence. · Uzbekistan sits in the middle of a flat, arid pancake and so will try to expand like syrup until it reaches a barrier it cannot pass. The lack of local competition combined with regional water shortages adds a sharp, brutal aspect to its foreign policy. · New Zealand is a temperate zone country with a huge maritime frontage beyond the edge of the world, making it both wealthy and secure -- how could the Kiwis not be in a good mood every day? "But then there is the United States. It has the fiat lands of Australia with the climate and land quality of France, the riverine characteristics of Germany with the strategic exposure of New Zealand, and the island fea­tures of Japan but with oceanic moats -- and all on a scale that is quite lit­erally continental. Such landscapes not only make it rich and secure beyond peer, but also enable its navy to be so powerful that America dominates the global oceans.

How Google Works (Schmidt, Eric) - Your Highlight on Location 3124-3150 | Added on Sunday, April 5, 2015 10:35:40 AM In late 1999, John Doerr gave a presentation at Google that changed the company, because it created a simple tool that let the founders institutionalize their “think big” ethos. John sat on our board, and his firm, Kleiner Perkins, had recently invested in the company. The topic was a form of management by objectives called OKRs (to which we referred in the previous chapter), which John had learned from former Intel CEO Andy Grove.173 There are several characteristics that set OKRs apart from their typical underpromise-and-overdeliver corporate-objective brethren. First, a good OKR marries the big-picture objective with a highly measurable key result. It’s easy to set some amorphous strategic goal (make usability better … improve team morale … get in better shape) as an objective and then, at quarter end, declare victory. But when the strategic goal is measured against a concrete goal (increase usage of features by X percent … raise employee satisfaction scores by Y percent … run a half marathon in under two hours), then things get interesting. For example, one of our platform team’s recent OKRs was to have “new WW systems serving significant traffic for XX large services with latency < YY microseconds @ ZZ% on Jupiter.”174 (Jupiter is a code name, not the location of Google’s newest data center.) There is no ambiguity with this OKR; it is very easy to measure whether or not it is accomplished. Other OKRs will call for rolling out a product across a specific number of countries, or set objectives for usage (e.g., one of the Google+ team’s recent OKRs was about the daily number of messages users would post in hangouts) or performance (e.g., median watch latency on YouTube videos). Second—and here is where thinking big comes in—a good OKR should be a stretch to achieve, and hitting 100 percent on all OKRs should be practically unattainable. If your OKRs are all green, you aren’t setting them high enough. The best OKRs are aggressive, but realistic. Under this strange arithmetic, a score of 70 percent on a well-constructed OKR is often better than 100 percent on a lesser one. Third, most everyone does them. Remember, you need everyone thinking in your venture, regardless of their position. Fourth, they are scored, but this scoring isn’t used for anything and isn’t even tracked. This lets people judge their performance honestly. Fifth, OKRs are not comprehensive; they are reserved for areas that need special focus and objectives that won’t be reached without some extra oomph. Business-as-usual stuff doesn’t need OKRs. As your venture grows, the most important OKRs shift from individuals to teams. In a small company, an individual can achieve incredible things on her own, but as the company grows it becomes harder to accomplish stretch goals without teammates. This doesn’t mean that individuals should stop doing OKRs, but rather that team OKRs become the more important means to maintain focus on the big tasks. And there’s one final benefit of an OKR-driven culture: It helps keep people from chasing competitors. Competitors are everywhere in the Internet Century, and chasing them (as we noted earlier) is the fastest path to mediocrity. If employees are focused on a well-conceived set of OKRs, then this isn’t a problem. They know where they need to go and don’t have time to worry about the competition. ==========

He recognized her deft hand and eye for detail immediately. He flipped through the pages, past vignettes of the dairymaid and her vague-featured gentleman engaged in a courtship of sorts: a kiss on the hand, a whisper in the ear. By the book’s midpoint, the chit’s voluminous petticoats were up around her ears, and the illustrations comprised a sequence of quite similar poses in varying locales. Not just the dairy, but a carriage, the larder, in a hayloft lit with candles and strewn with…were those rose petals? I’ll be damned. Gray was fast divining the true source of the French painting master’s mythic exploits. More unsettling by far, however, as he perused the book, he noted a subtle alteration in the gentleman lover’s features. With each successive illustration, the hero appeared taller, broader in the shoulders, and his hair went from a cropped style to collar length in the space of two pages. The more pages Gray turned, the more he recognized himself. It was unmistakable. She’d used him as the model for these bawdy illustrations. She’d sketched him in secret; not once, but many times. And here he’d nearly gone mad with envy over each scrap of foolscap she’d inked for once crewman or another. His emotions underwent a dizzying progression-from surprised, to flattered, to (with the benefit of one especially inventive situation in an orchard) undeniably aroused. But as he lingered over a nude study of this amalgam of the real him and some picaresque fantasy, he began to feel something else entirely. He felt used. She’d rendered his form with astonishing accuracy, given that it must have been drawn before she’d any opportunity to actually see him unclothed. Not that she’d achieved an exact likeness. Her virgin’s imagination was rather generous in certain aspects and somewhat stinting in others, he noted with a bitter sort of amusement. But she’d laid him bare in these pages, without his knowledge or consent. God, she’d even drawn his scars. All in service of some adolescent erotic fantasy. And now he began to grow angry. He had been handling the leaves of the book with his fingertips only, anxious he might smudge or rip the pages. Now he abandoned all caution and flipped roughly through the remainder of the volume. Until he came to the end, and his hand froze. There they were, the two of them. He and she fully clothed and unengaged in any physical intimacies-yet intimate, in a way he had never known. Never dreamed. Sitting beneath a willow tree, his head in her lap. One of her hands lay twined with his, atop his chest. The other rested on his brow. The sky soared vast and expansive above, gauzy clouds spinning into forever. The hot fist of desire that had gripped his loins loosened, moved upward through his torso, churning the contents of his gut along the way. Then it clutched at his heart and squeezed until it hurt. Somehow, this illustration was the most dismaying of all. So naïve, so ridiculous. at least the bawdy situations were plausible, if sometimes physically improbable. This was utterly impossible. To her, he'd never been more than a fantasy. It occurred to Gray that more secrets might be packed within these trunks. If he sorted through her belongings, he might find the answers to all his questions. Perhaps answers to questions he'd never thought to ask. In spite of this, he let the lid of the trunk clap shut and fastened the strap with shaking fingers. He'd suffered as many of her fantasies as he could bear for one day. It was time to acquaint her with reality.

Benefits of high rise apartments High rise flats have been on high demand for a very long time because of the invaluable benefits which are related to them. All evidence level to the truth that a better majority of tenants desire to stay in these sorts of residences regardless that only some could possibly afford them. This pattern is nevertheless altering due to the low price high rise apartments that are mushrooming. A number of the advantages are as outlined under. Conventionally, excessive rise flats are usually positioned in decent, fascinating urban centers with a purpose to meet the ever rising demand. The urban setting of those residences provides the tenants with limitless and quick access to quite a lot of life-style features together with however not limited to handy public transport, shopping as well as nightlife. There are lots of facilities located round excessive rise apartments. These include services comparable to fitness centers, swimming pools, rooftop decks, a door particular person, safety techniques, managed entry and 24-hour maintenance. Some high rise residences even present visitors with free drinks saving them the money spent on morning tea or coffee. Other kinds of flats do charge for utility services. Dwelling in Excessive Rises does end in lowered utility costs. Due to the bulk services, the rates which might be paid scale back. Even when every particular person pays their very own rates, the ultimate costs are comparatively lower. Most of the flats provide free Wi-Fi companies and for those who plan to use web extra regularly, then it signifies that you will have something to save. Moreover dwelling in High Rise flats makes one feel some sense of community particularly once you understand nicely all your neighbors. This makes someone really feel at a house away from home.

aggressive BP reduction limits hematoma expansion without clear benefit on mortality.18,

God neither expects you nor has he equipped you to make it alone. Relationships are standard equipment, not an optional feature like a sunroof or an extra cup holder. We’ve been set up. God has hard-wired us to need each other and benefit from one another.

Has a clear objective for the copy, e.g. acquiring prospects, making sales        Is very specifically targeted to a buyer, e.g. Plant Manager or Human Resource VP        Contains less hype than typical B2C marketing        Has a 50/50 focus on features and benefits        Takes into account the personal needs as well as the business needs of the buyer        Educates the buyer        Uses attention-grabbing headlines        Highlights the prospect’s problem, need or aspiration        Positions your product, service or offer as

in 1875, Meckel published his proposed reinterpretation of wargaming (Anleitung zum Kriegsspiel), which notably considered martial activities on three distinct scales: a “detachment” game at a map scale of 1:6,250 which emphasized the study of minute tactical details, a “grand war game” at a scale of 1:12,500 governing the larger movements of forces, and finally a “strategic” game at the massive scale of 1:100,000. It is the 1:6,250 detailed tactical maps that borrow his name, the “Meckel maps,” for which he is largely remembered: he emphasizes that the maps should depict in sufficient detail such terrain features as rivers and villages that the tactical benefits of stationing troops in these locations will be clear from the map. His greatest contribution to the future development of wargaming, however, is the idea that a single action might be considered at several scales, and thus effectively in several modes.

These are two very different stories. Andrew likes Matthew’s story because it features Peter’s passion and intuitive understanding of who Jesus is. I prefer Luke’s version with its more gradual relationship-building process. Both are in the Bible. The question is which path should Joe have taken? Matthew’s or Luke’s? If he had followed Matthew, he would have left immediately without telling anyone, and set out for Georgia. Had he followed Luke’s model, Joe would take several months of waiting and watching before he made his journey. For Joe, the question was whether or not he was correctly discerning God’s call to a kingdom journey. My advice to him was that hearing God can be a hard habit to start. If we’re ever going to learn to hear God, we have to give him the benefit of the doubt. Since Jesus already commanded his disciples to go out into the nations, our posture should be one of leaning forward, assuming that Luke 10 applies to us, too. At the same time, we should seek confirmation from other believers who hear the voice of God, that’s always wise. Joe didn’t quit his job and start hitchhiking to Georgia that day, but the seed of kingdom journey was planted in his soul. A few months later, he came to a conference that our organization hosted in Georgia. Several months after that, Joe left for a year-long trip around the world knowing he was finally following God’s call. Joe was right when he e-mailed me. He sensed the Gift of Restlessness — God’s call to leave everything. Mirroring the path we see in Luke’s version, however, he had to get more confirmation.

Value means “helping people.” Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. Give people what they really want, not just what you think they should have. Give them the fish! The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life … and then prepare to get paid.

The positive psychology field has taught us about the benefits of optimism and happiness. One study correlated the life spans of Major League Baseball players with their smiles. In 2010, researchers Ernest Abel and Michael Kruger analyzed 230 baseball cards from 1952, a time when cards featured athletes looking straight at the camera. The results will make you want to smile. * Players not smiling had an average life span of 72.9 years. * Players partially smiling had an average life span of 75.0 years. * Players with a full smile had an average life span of 79.9 years.

The word antimicrobrial is a sales feature in soaps, skin lotions, cleaning supplies, food perspectives, plastics, and even fabrics. However, only about one hundred species of microbes are known to actually cause diseases in humans; the vast majority of the thousands of species that inhabit us do not cause any problems, and, in fact, seem to come with serious benefits.

The features are the attributes. The benefits are what you get from those attributes.

Before someone will own a product, he (of course) has to buy it. Before he will buy it, he has to want it. Before he will want it, he has to be aware of how it will solve his problem. To do that, the prospect has to have his attention directed to the features and benefits of the product that will solve his problem, and he won’t let that happen unless he first wants his problem solved—and that won’t happen until his problem is found.

The Buddha is like space, with no inherent nature; appearing in the world to benefit the living, his features and refinements are like reflections.

The distinguishing feature of karma yoga is that even though you may offer the fruits of your work to the benefit of others, you honestly do not have any expectations whatsoever that you will gain anything from that offering. In this way work itself is important to you, and eventually the work becomes art. In

no organism is primarily adapted to be healthy, long-lived, happy, or to achieve many other goals for which people strive. As a reminder, adaptations are features shaped by natural selection that promote relative reproductive success (fitness). Consequently, adaptations evolve to promote health, longevity, and happiness only insofar as these qualities benefit an individual’s ability to have more surviving offspring. To return to an earlier topic, humans evolved to be prone to obesity not because excess fat makes us healthy, but because it increases fertility. Along the same lines, our species’ proclivities to be worried, anxious, and stressed cause much misery and unhappiness, but they are ancient adaptations to avoid or cope with danger. And

Seek products designed with intelligence, and recognize that having fewer switches, buttons, or dials does not necessarily mean that the product is less sophisticated or offers fewer benefits or features. Quite the opposite might be true!

Our job is not to simply obsess about the features and benefits of what we are making; it is to wonder and care about the difference it could make to, or the change it could bring about in, people. Our job, as Steve Jobs put it, is to ‘Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

Wizard101 Crown Hack Tool Generator wizard101-tool-helper.codebreakers-apps.com There are so many benefits in using the Wizard101 Crown Generator Hack Tool. This is a online Hack Tool which means that you do not need Installation or Extracting any files, you just need a internet connection to operate the generator. The user interface is easily recognizable and understandable for normal people who do not understand professional coding can use it without any problem. We always test our hack tool before releasing it into the public to keep our user Secured from attack and Safe from virus. Your account will not be compromised since we never ask for your password information to deliver the Crowns to your account. Our site uses military connection encryption to protect your connection and to avoid the risk of being trace online. Your desired generated Unlimited Crowns will be added to your account after the step by step process is done. We have a security, to check in case you are human or a robot, simply finish an overview, phone verification are the best confirmation to do this, and after that you can finish your process. Features: Anonymous Connection: You will not be traced, your connection is safe with us! Limited Fund Generation: We are limiting people to use our generator once per day! to avoid any suspicions Safe Crowns Transfer: We are the one generating the Crowns so that you are safe, all you have to do is request the Crowns from us and we will provide ) User Friendly: This Hack Tool is very easy to use just in put your details and generate your desired amount. Unlimited Crowns: We have infinite amount of Crowns as of now, as long our exploit works we will generate Crowns for you Note: We will never ask your password and other details, only the Username is required to use this generator for security purposes.

As a transmuted energy, anger is mirror-wisdom – undistracted, undistorted clarity. But in order for us to find this clarity, to polish this mirror, we need to cut through the insidious process of justification. Justification is the authority we invoke to license our anger. Because of this it is important not to allow space for the distorted indulgence of justification. This can be very difficult because the process of justification is a strong part of our education and a salient feature of the world’s cultural heritage. The nuclear balance of terror was part of that process. Totalitarian political movements (either extreme left or extreme right) are a manifestation of that process; and, unfortunately, it has also become part of the very ideologies that have arisen to benefit humanity. How often have we heard people saying: “Of course I’m angry! Wouldn’t anyone be angry?” And, of course, this is a purely rhetorical question. The concept that we have every right to feel anything that we feel needs to be called seriously into question. At best we can say that we simply feel what we feel. It is a delicate balance: to acknowledge emotional needs, on the one hand, and to have a sense of these needs being conceptually generated on the other. This balancing act requires the experience of emptiness, because without it, we either indulge ourselves or brutalise ourselves. The experience of emptiness, in this sense, helps us to view our emotions with a degree of humour – with more sanity and true perspective. With this sense of space we can find ourselves adopting a very powerful stance – the stance of a practitioner. Then it is no longer possible to say: “You have made me angry!” All we can say is: “I have made myself angry in reaction to what I have perceived you to have done to me”. In this way we make ourselves completely responsible for what we feel. That is really wonderful, because from this perspective we stop laying this responsibility on other people. Taking responsibility for whatever we may happen to be feeling is what enables us to kill justification. Dechen, Khandro; Chogyam, Ngakpa (2014-01-14). Spectrum of Ecstasy: Embracing the Five Wisdom Emotions of Vajrayana Buddhism (p. 143). Shambhala Publications. Kindle Edition.

Here’s a classic case in point: Eva had been taking an antidepressant for two years but wanted to get off it because she was planning to get pregnant. Her doctor advised her not to stop taking the drug, which motivated her to see me. Eva explained that her saga had begun with PMS, featuring a week each month when she was irritable and prone to crying fits. Her doctor prescribed a birth control pill (a common treatment) and soon Eva was feeling even worse, with insomnia, fatigue, low libido, and a generally flat mood dogging her all month long. That’s when the doctor added the Wellbutrin to “pick her up,” as he said, and handle her presumed depression. From Eva’s perspective, she felt that the antidepressant helped her energy level, but it had limited benefits in terms of her mood and libido. And if she took it after midnight, her insomnia was exacerbated. She soon became accustomed to feeling stable but suboptimal, and she was convinced that the medication was keeping her afloat. The good news for Eva was that with careful preparation, she could leave medication behind—and restore her energy, her equilibrium, and her sense of control over her emotions. Step one consisted of some basic diet and exercise changes along with better stress response strategies. Step two involved stopping birth control pills and then testing her hormone levels. Just before her period, she had low cortisol and progesterone, which were likely the cause of the PMS that started her whole problem. Further testing revealed borderline low thyroid function, which may well have been the result of the contraceptives—and the cause of her increased depressive symptoms. When Eva was ready to begin tapering off her medication, she did so following my protocol. Even as her brain and body adjusted to not having the antidepressant surging through her system anymore, her energy levels improved, her sleep problems resolved, and her anxiety lifted. Within a year she was healthy, no longer taking any prescriptions, feeling good—and pregnant.

It seems reasonable to say that people make good choices in contexts in which they have experience, god information, and prompt feedback - say, choosing among ice cream flavors. People know whether they like chocolate, vanilla, coffee, licorice, or something else. They do less well in contexts in which they are inexperienced and poorly informed, and in which feedback is slow or infrequent - say, in choosing between fruit and ice cream (where the long-term effects are slow and feedback is poor) or in choosing among medical treatments or investment options. If you are given fifty prescription drug plans, with multiple and varying features, you might benefit from a little help. So long as people are not choosing perfectly, some changes in the choice architecture could make their lives go better (as judged by their own preferences, not those of some bureaucrat).

The best advertising will be great because of an indefinable quality that communicates with us as humans, not consumers. The very best advertising is not about benefits or features, it’s not about mysterious subconscious needs that can only be stimulated emotionally. It’s about connecting the product or brand with ideas that tickle our humanity.

A feature is descriptive; a benefit is emotional.

Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive.

Electric vehicles won’t displace ICE vehicles because they save money (except in the commercial realm), or even because of their very real environmental benefits. They will win out in the end because they’re better. They’re more fun and more convenient to drive, they’re safer, they require less maintenance, they offer more interior space, and their technological superiority enables all kinds of high-tech features that will someday seem as necessary as the AC and the stereo do today.

Benefits of Smart Watch Fitness Band Have you been so busy in- hustle hard in life that your health is getting sidelined? Yes! Then your smart lifestyle needs smart choices like a fitness band on your wrist. Incorporate your health with daily activities and monitor your fitness level. Today these bands are filled with exciting features like step count, heart rate, sleep meter, calories burn etc. –these small wearable gadgets have made tracking your fitness easier than ever, helping you lead a healthier and fitter life. So let’s come down to the benefits of fitness bands. Why it’s time to upgrade from simple watches to smart ones. Your all-Rounder Fitness Companion. Track and monitor almost all your activities like heart rate, calories burn, step counts, blood pressure meter etc. HAMMER’s fitness trackers include all these features along with automatic sleep status monitoring. It will tell your sleep time, awake time, deepness and lightness of sleep. Basically it will give you all the data you need to make informed decisions about your health. You can alter your habits accordingly and lead a better lifestyle. Hammer Pulse Smart Watch for Body Temperature Daily Visual Progress of your Hard Work Smart Watch fitness bands can help you track numerous activities throughout the day. Seeing results of your effort is instant motivation booster. It motivates you to do more. With an LED Color HD display it shows you how much active you have been throughout the day. On days when laziness takes a toll on you– it reminds you to workout and be active. It helps you to push a little harder than before and excel in your workout regimes! Can be as Tough as you They are waterproof and dust resistant which makes it suitable for intense training as it won’t slip because of sweating and can be easily cleaned after workout sessions. They can be switched into different modes like freestyle walking, running, swimming and much more as per your requirements. Sweat in Style Who said you can’t train hard in style? Fashionable and light as feather design built, available in color varieties sets easily on your wrist. Either trendy sports wear or formals these fitness trackers just never go out of style. Hey, what’s up? Stay updated Just Synchronize your phone with your fitness band and receive phone calls, messages, notifications or share your progress on social media or with friends. Hammer Pulse Smart Watch Get set and go ! No matter how long your day was- they won’t ditch you. Lasts up to 24-36 hours after one charge. Hammer Pulse smart watchhas gone an extra mile and gives 7 Days battery backup with wireless charging . No wire No worry! No need to Squeak or Squeal, Pocket Friendly Price Gone are those days when you had to compromise on some features as per your price range. HAMMER offers all the features in products at really affordable prices. You get more at less here – witches say it’s to grab the deal magical prices. Health is Priority! smart watch for body temperature In these times when being healthy should be our priority. HAMMER has launched a new unisex smart watch Hammer Pulse which is best of both – a fashionable watch and an ultimate fitness tracker. It is packed with all the features of fitness band and unique features like ● Body temperature monitor ● oxygen saturation level monitor ● Weather updates ● Multiple sports modes ● IP67 waterproof- don’t be afraid to get wet. ● 24/7 monitor, vibrates and alert when any irregularities or abnormality is detected. So what are you waiting for? Get the benefits of a fitness tracker today and start working towards your dream body. You want it, you get it here at HAMMER. Browse, Shop and add a healthy addition to your daily life. Up your game and get your hands on one of these today !

● Pursuing online courses with pre-recorded videos? ● Not able to communicate with the instructor while in an online lecture? ● Online lectures seem boring and disengaging? Not anymore. Technology has been able to advance an already transformative concept. Online learning has made its way into almost every professional’s career life. However, there is a new concept which not many people are aware of - LIVE & interactive learning. As the name suggests, it’s just like traditional classroom learning but entirely online. Let’s see what it is, how it works, and how it can benefit your career. LIVE Learning: The Better, More Interactive Learning Method LIVE & interactive learning entails experienced tutors and instructors delivering lectures via LIVE online learning platforms that are built with features to aid in engaging educational learnings. Furthermore, Online Courses are delivered in a similar format that is found in a traditional classroom. With interactivity, teachers can not only deliver lectures, take LIVE questions, and respond, but also the students can interact with one another - just like they would in a brick and mortar classroom. Taking Online Courses Up a Notch Instead of sitting through a pre-recorded lecture, you can now attend the session LIVE. And the best part about this type of learning is that both tutors and students can interact with each other, so query resolution is instant, students can voice out their thoughts, collaboration becomes easy, and the face-to-face interaction definitely makes it more interactive. Reasons Why LIVE & Interactive Learning is Taking the Lead ● Comfortable Learning Pace Students pursuing LIVE & interactive online courses get the opportunity to learn at their own pace. They can discuss their questions in LIVE lectures and interact with the faculty as well. ● Focus on Tougher Modules In a regular classroom, the teacher always decides which modules require special focus. However, with LIVE & interactive learning, you can choose how much time you want to spend on a particular module. ● Extensive Study Materials Another added benefit of LIVE & interactive online courses is that you have access to study material 24*7 and from anywhere. This gives you control and ample time to go through the material more than once or as required. ● Opportunity for More Interaction Ranging from Online Data Analytics Courses to finance, marketing, and sales, online courses allow students to involve themselves in class discussions and chat with more ease. This is just not possible in regular face-to-face interactions where teachers can ask questions and embarrass you in front of the entire class if you are wrong or don’t know the answer. It’s Not a Roadblock, Rather an Accelerant to Your Career The best part - you don’t have to leave your current job to pursue a degree program. Passion to gain knowledge and upskill and a search engine that will take you the right online course is all you need. So whether you are scouting for online data analytics courses, machine learning courses, or digital marketing, LIVE & interactive learning can help you gain the education you deserve.

Features define what you are selling. Benefits define what customers are buying.

We live in an uncertain world. We must recognize that our original plan was based on noisy data, viewed from a long time-horizon. For example, we may have started development believing a feature would take 1 week of effort and it would be valued by 50 percent of our customers. As we progressed through development, we may have discovered that this feature will require 10 weeks of effort and it will only be valued by 5 percent of our customers. This is a factor of 100 change in its cost-to-benefit ratio.

Agile thought leader Bill Wake created a set of guidelines for writing good user stories; to make them easier to remember, he uses the acronym INVEST: Independent: A good story should be independent of other stories. Stories shouldn't overlap in concept and should be implementable in any order. Negotiable: A good story isn't an explicit contract for features. The details for how a story's benefit will be delivered should be open to discussion. Valuable: A good story needs to be valuable to the customer. Estimable: A good story is one whose scope can be reasonably estimated. Small: Good stories tend to be small in scope. Larger stories will have greater uncertainty, so you should break them down.

Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our choices in two ways. They make the decision in question easier by allowing us to borrow the knowledge of experts or crowds, and they also help us to develop our own expertise more rapidly than we would if we chose without assistance. Learning what others consider good and relevant provides us with a general overview of a given field, catalyzing our understanding of it and the development of our preferences within it. Becoming an expert in every domain of choice is impossible, but we can become experts in the process of choosing, learning how to use the expertise of others to improve our choices and our knowledge of choice.

students with ADHD may benefit from using a seat cushion or a fidget toy (such as Silly Putty or a squeeze ball). Seat cushions can provide extra stimulation while seated, and fidget toys allow hand movements that can assist students in concentrating (Aune, Burt, & Gennaro, 2010; Denton & Silver, 2012). Students with ADHD may also benefit from self-monitoring. While traditionally self-monitoring involves paper and pencil, students can use technology to self-monitor, such as student response systems (Szwed & Bouck, 2013) as well as smartphones and other mobile technologies (for example, an iPod). Finally, assistive technology tools to support organization may benefit students with attention deficit hyperactivity disorder. See the accompanying Spotlight on Technology feature to learn additional ways that technologies can help.

But the ghetto had always been more a product of social design than desire.11 It was never a by-product of the modern city, a sad accident of industrialization and urbanization, something no one benefited from nor intended. The ghetto had always been a main feature of landed capital, a prime moneymaker for those who saw ripe opportunity in land scarcity, housing dilapidation, and racial segregation.

Campaigns A “humble campaign” is very similar to Sean and Alan’s approach: launch a small campaign as your first project to learn the ropes, then launch a more ambitious project later. Humble campaigns aren’t meant to raise $100,000+ from thousands of backers, though. They have humble ambitions. Not only is this good for running the campaign itself, but it also gives you the opportunity to learn how to create and ship something without the pressure of thousands of backers. The other benefit of a humble campaign is that it’s not as all consuming as a big, complex project. You might actually get to sleep and eat on a regular schedule during a humble campaign. A prime example of a humble campaign is Michael Iachini’s light card game, Otters. In a postmortem blog post6 following his successful campaign ($5,321 raised from 246 backers), Michael outlined the five core elements of a humble campaign: • Low funding goal Keep the product simple and find a way to produce it in small print runs. • Paid graphic design Just because a campaign is humble doesn’t mean it shouldn’t look polished and professional. • Creative Commons art The cards in Otters feature photos of actual otters downloaded from Google Images using a filter for images that are available for reuse (even for commercial purposes, pending credit to the photographers). • Efficient marketing Instead of spending every waking hour on social media, Michael targeted specific reviewers and offered them prototype copies of Otters before the campaign. All he had to do during the campaign was share the reviews when they went live. • Limited expandability Michael offered exactly two stretch goals (compared with dozens for many other projects) and one add-on. In doing so, he intentionally limited the growth potential for the project. You might read this and wonder why you would want to run a humble campaign for $12K or $5K when you create something that could raise $100K. Aside from the standard cautionary tales about letting a project spiral out of control, maintaining a manageable project is like having a summer internship before jumping into a career at an unknown organization. It gives you the chance to poke around, experience the pros and cons firsthand, and make a few mistakes without jeopardizing your entire future.

Ten shockingly arty events What arty types like to call a ‘creative tension’ exists in art and music, about working right at the limits of public taste. Plus, there’s money to be made there. Here’s ten examples reflecting both motivations. Painting: Manet’s Breakfast on the Lawn, featuring a group of sophisticated French aristocrats picnicking outside, shocked the art world back in 1862 because one of the young lady guests is stark naked! Painting: Balthus’s Guitar Lesson (1934), depicting a teacher fondling the private parts of a nude pupil, caused predictable uproar. The artist claimed this was part of his strategy to ‘make people more aware’. Music: Jump to 1969 when Jimi Hendrix performed his own interpretation of the American National Anthem at the hippy festival Woodstock, shocking the mainstream US. Film: In 1974 censors deemed Night Porter, a film about a love affair between an ex-Nazi SS commander and his beautiful young prisoner (featuring flashbacks to concentration camp romps and lots of sexy scenes in bed with Nazi apparel), out of bounds. Installation: In December 1993 the 50-metre-high obelisk in the Place Concorde in the centre of Paris was covered in a giant fluorescent red condom by a group called ActUp. Publishing: In 1989 Salman Rushdie’s novel Satanic Verses outraged Islamic authorities for its irreverent treatment of Islam. In 2005 cartoons making political points about Islam featuring the prophet Mohammed likewise resulted in riots in many Muslim cities around the world, with several people killed. Installation: In 1992 the soon-to-be extremely rich English artist Damien Hirst exhibited a 7-metre-long shark in a giant box of formaldehyde in a London art gallery – the first of a series of dead things in preservative. Sculpture: In 1999 Sotheby’s in London sold a urinoir or toilet-bowl-thing by Marcel Duchamp as art for more than a million pounds ($1,762,000) to a Greek collector. He must have lost his marbles! Painting: Also in 1999 The Holy Virgin Mary, a painting by Chris Ofili representing the Christian icon as a rather crude figure constructed out of elephant dung, caused a storm. Curiously, it was banned in Australia because (like Damien Hirst’s shark) the artist was being funded by people (the Saatchis) who stood to benefit financially from controversy. Sculpture: In 2008 Gunther von Hagens, also known as Dr Death, exhibited in several European cities a collection of skinned corpses mounted in grotesque postures that he insists should count as art.

companies often emphasize features when they should be emphasizing benefits. “The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world’s best seed!) that they forget to tell us why we should buy

THE COLOR LINE FOUND NECESSARY' ...As attendance of the colored people would increase, proportionately the number of the whites would decrease; for explain it how we will, a majority of whites prefer not to intermingle closely with other races. Recognizing that it meant either the success of the failure of the enterprise of the Drama as respects the whites, we have been compelled to assign the colored friends to the gallery, which, however, is just as good for seeing and hearing as any other part of The Temple. Some were offended at this arrangement. We have received numerous letters from the colored friends, some claiming that it is not right to make a difference, other indignantly and bitterly denouncing us as enemies of the colored people. Some, confident that Brother Russell had never sanctioned such discrimination, told that they believe it would be duty to stand up for equal rights and always help the oppressed, etc. ... We again suggested that if a suitable place could be found in which the Drama could be presented for the benefit of the colored people alone, we would be glad to make such arrangements, or to co-operate with any others in doing so. Our explanations were apparently entirely satisfactory to all of the fully consecrated. To these we explained that it is a question of putting either the interests of God's cause first, or else the interests of the race first. We believe it is our duty to put God first and the truth first--at any cost to others or to ourselves! ... it is only a question of whether our giving to them in one way would entirely deprive us of giving the truth to others. ... In answer to the query as to how our course of conduct squared with the Golden Rule, we replied that it squares exactly. We would wish others to put God first. ... We reminded one dear sister that the Lord enjoins humility...If nature favors the colored brethren and sisters in the exercise of humility it is that much to their advantage, if they are rightly exercised by it. ... A little while, and the Millennial kingdom will be inaugurated, which will bring restitution to all mankind--restitution to the perfection of mind and body, feature and color, to the grand original standard, which God declared 'very good,' and which was lost for a time through sin, but which is soon to be restored by the powerful kingdom of Messiah.

Language: if you’re not a member of your target market, you need to learn the language and jargon used within your target market. If you’re selling BMX bikes, you need talk about “endos,” “sick wheelies” and “bunny hops,” not features, benefits, and specifications. If you’re selling golf clubs, you need to talk about “hooks,” “slices” and “handicaps.

There’s a great Pixar video about telling stories. The video—“Pixar in a Box”—featured Pete Docter, director of the films Inside Out, Up, and Monsters, Inc. According to Docter, the power of story is that “it has an ability to connect with people on an emotional level.” He gives a bit of advice that I think is worth keeping in mind when you create a compelling story: Write what you know. Says Docter, even though you may be writing a story about explosions or monsters or car chases, “put something into it that talks about your own life—how you feel…. Something from your own life will make that story come alive.” Every good story has three elements: Characters. In a work situation, that might be you, your teammates, your customers or clients, and your boss. Who is in the story? Get your audience to feel an emotional investment in the characters. Plot. This could be, for example, the process of digitally transforming your business. A good plot keeps your audience engaged, wondering what’s coming up next. Story arc. This is the movement of the story from beginning to middle to end. You’ve got a problem and, through much trial and tribulation, you find a solution and become the hero of your team. Every story you tell—even if you’re writing about a technical problem, or starting your own business, or whatever it might be—needs to have these three elements. If you do this right, then people will care about your story. They don’t care about features, they care about the benefits of your idea—how what you’re pitching makes them better, smarter, more successful, happier, more fulfilled, more respected, and so on. They want to feel like a hero. And if you can make your audience feel like heroes, they will be engaged in your story and deeply connect with it on an emotional level.

Value means “helping people.” Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. • Give people what they really want, not just what you think they should have. Give them the fish! • The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. • Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life . . . and then prepare to get paid.

Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. A feature is descriptive; a benefit is emotional.

We are internally driven to improve our services, adding benefits and features, before we have to.

There are many different Sponsor Programs available including several that give you a competition-free exclusive position. Sponsors are needed for each hour for the phone banks; for the Interview Area, where guests are interviewed by celebrity hosts; for table banners; and much more. There are even a few 1 and 2 minute Video Presentation Opportunities (company exposure) available. In all cases, representatives of your firm come on the show for you, your people, and your products. We will also assist you every step of the way with your employee fundraising event or other promotion, to raise the funds for your sponsorship. There really is no good reason not to participate. As a sponsor, you'll be showing your concern for the community, in connection with a situation that, at one time or another, will affect over 35% of all families! Arthritis is one of the most common, frustrating, debilitating diseases. It is understandably of great concern to a great many people. Also, the Arthritis Foundation has an excellent track record in terms of appropriate use of funds for research and education (rather than organizational overhead). We believe that real cures for arthritis are just around the corner; you can help get us there! With our Telethon on Channel 10, we will benefit from their superior production capability, involvement of their popular celebrities, and advance promotional opportunities. Our Telethon will be on for several hours immediately before and again immediately after an NBA Basketball Game, which we believe will increase our viewership. And, of course, we're mixing our live, local show with a “feed” from the National Telethon, featuring major Hollywood entertainers. Everything points to our highest, most responsive viewership ever! You'll be in good company, too, with local and national sponsors like: Thrifty, Sears, Allstate, Greyhound, Prudential, and Procter & Gamble. To summarize, you have an opportunity to … Help a good, worthy cause Gain valuable TV exposure and publicity Get all the benefits with little or no money out of your present budget — we'll work with your employees to raise the funds! Possibly have exclusive position, if you act quickly Have complete, step-by-step assistance from our staff Why not give me a call; let's arrange a meeting where I can personally explain the different “standard opportunities” available and then “brainstorm” with you about the best way for your business to participate. There's no obligation, of course, and certainly no pressure, but, together, we just may figure out the perfect situation for your business. Thank you for you consideration, Joel L. Beck Telethon Chairman for the Arthritis Foundation JLB/va _______ Letter reprinted with permission of Dan Kennedy (writer) and Joel Beck, former telethon chairman, Arizona.

I want to imagine with what new features despotism could be produced in the world: I see an innumerable crowd of like and equal men who revolve on themselves without repose, procuring the small and vulgar pleasures with which they fill their souls. Each of them, withdrawn and apart, is like a stranger to the destiny of all the others: his children and his particular friends form the whole human species for him; as for dwelling with his fellow citizens, he is beside them, but he does not see them; he touches them and does not feel them; he exists only in himself and for himself alone, and if a family still remains for him, one can at least say that he no longer has a native country. Above these an immense tutelary power is elevated, which alone takes charge of assuring their enjoyments and watching over their fate. It is absolute, detailed, regular, far-seeing, and mild. It would resemble paternal power if, like that, it had for its object to prepare men for manhood; but on the contrary, it seeks only to keep them fixed irrevocably in childhood; it likes citizens to enjoy themselves provided that they think only of enjoying themselves. It willingly works for their happiness; but it wants to be the unique agent and sole arbiter of that; it provides for their security, foresees and secures their needs, facilitates their pleasures, conducts their principal affairs, directs their industry, regulates their estates, divides their inheritances; can it not take away from them entirely the trouble of thinking and the pain of living? So it is that every day it renders the employment of free will less useful and more rare; it confines the action of the will in a smaller space and little by little steals the very use of free will from each citizen. Equality has prepared men for all these things: it has disposed them to tolerate them and often even to regard them as a benefit.

More than anything else, value relates to emotional needs. Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. A feature is descriptive; a benefit is emotional.