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David Sassoon
For several decades, British designer David Sassoon has provided the best in evening wear for fashionable and famous customers from his high-profile store in London. His work has been featured in many international fashion shows and museums throughout the world, and his garments are in high demand at such notable stores as Sak’s Fifth Avenue, Harrods, and Neiman Marcus.
The Princess of Wales would often make surprise visits to my shop, as I had made her going-away dress and many other outfits for her trousseau.
In August 1982, Diana came to my shop with Lady Sarah Armstrong-Jones, the daughter of Princess Margaret, who had been a bridesmaid at Diana’s wedding.
The Princess was wearing a blue-and-white-striped sailor-style two-piece outfit; Sarah wore a white shirt and a cotton skirt, as it was a very hot day.
Diana said that she would like to choose a long evening dress for Sarah as a present. The dress was to be worn at a ball at Balmoral Castle. This was Sarah’s first long dress, and Diana wanted her to have her dream dress.
There were lots of giggles and excitement as Diana helped Sarah try on some of the dresses, and the dressing room was full of laughter.
Finally, Sarah chose a bright red strapless taffeta ball dress, which made her feel very grown up.
We brought them tea while the dress was being fitted, and Sarah, who obviously adored Diana, listened to her advice about what accessories would complement the dress.
Sarah was so excited about her beautiful and glamorous present when they left the shop. Diana had made a young girl’s dream come true.
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Larry King (The People's Princess: Cherished Memories of Diana, Princess of Wales, From Those Who Knew Her Best)