Evolution In Business Quotes

Now, more than ever, the world needs transformational leaders not to cultivate change for its own sake, but to lead through the inevitable evolutions in business and human society.

For the growth of a business, we have to evolve whenever the time, environment and people around us change.

The economy is always changing. So your business should always be changing. Managing a business includes adapting to change, evolving with change and sometimes pioneering those changes and evolutions.

What’s your business, Sir?” “Jus’ call me Gord. Labour relations.” “What’s that?” “I’m a broker, kid. Middlemen need workers an’ wagons t’ bring their recyclings south. I’m the one who supplies ‘em.” “Where are they now?” “Over there, you can just see the wagons under the tubes. The men sleep under ‘em.” “They’re shackled.” “Yup.” “Prisoners?” “Nope. Indentured labour.

I want to pause here and talk about this notion of consensus, and the rise of what has been called consensus science. I regard consensus science as an extremely pernicious development that ought to be stopped cold in its tracks. Historically, the claim of consensus has been the first refuge of scoundrels; it is a way to avoid debate by claiming that the matter is already settled. Whenever you hear the consensus of scientists agrees on something or other, reach for your wallet, because you're being had. Let's be clear: the work of science has nothing whatever to do with consensus. Consensus is the business of politics. Science, on the contrary, requires only one investigator who happens to be right, which means that he or she has results that are verifiable by reference to the real world. In science consensus is irrelevant. What is relevant is reproducible results. The greatest scientists in history are great precisely because they broke with the consensus. There is no such thing as consensus science. If it's consensus, it isn't science. If it's science, it isn't consensus. Period.

I was gonna put him on the bus...I got tired of him talking, it was time for him to go home.

The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.

When you gaze out on a quiet, peaceful meadow, next to a still pond, under a motionless blue sky, you wonder how the noisy, busy cacophony of life could have arisen from such silent, motionless beginning.

To really change the world, we have to help people change the way they see things.

Can't you understand? That if you take a law like evolution and you make it a crime to teach it in the public schools, tomorrow you can make it a crime to teach it in the private schools? And tomorrow you may make it a crime to read about it. And soon you may ban books and newspapers. And then you may turn Catholic against Protestant, and Protestant against Protestant, and try to foist your own religion upon the mind of man. If you can do one, you can do the other. Because fanaticism and ignorance is forever busy, and needs feeding. And soon, your Honor, with banners flying and with drums beating we'll be marching backward, BACKWARD, through the glorious ages of that Sixteenth Century when bigots burned the man who dared bring enlightenment and intelligence to the human mind -Henry Drummond, a character in Inherit The Wind

Men write more books. Men give more lectures. Men ask more questions after lectures. Men post more e-mail to Internet discussion groups. To say this is due to patriarchy is to beg the question of the behavior's origin. If men control society, why don't they just shut up and enjoy their supposed prerogatives? The answer is obvious when you consider sexual competition: men can't be quiet because that would give other men a chance to show off verbally. Men often bully women into silence, but this is usually to make room for their own verbal display. If men were dominating public language just to maintain patriarchy, that would qualify as a puzzling example of evolutionary altruism—a costly, risky individual act that helps all of one's sexual competitors (other males) as much as oneself. The ocean of male language that confronts modern women in bookstores, television, newspapers, classrooms, parliaments, and businesses does not necessarily come from a male conspiracy to deny women their voice. It may come from an evolutionary history of sexual selection in which the male motivation to talk was vital to their reproduction.

No matter how busy we may believe we are, we have the wonderful opportunity presently of investing time with loved ones. For those are the great investments we will be glad we made, when time begins to slow and the ability to tend turns tender.

We consciously decide whether to consider people; we fall in love despite ourselves; we entirely fail to fall in love with people who fall in love with us. It is a mightily complicated business.

Things nature is good at include - organizing matter in a way that is multi functional, mass customization, network adaptation to circumstance, responsive evolution, growth as a mechanism for construction, decentralization, data management and asset management. Regardless of what kind of business we are talking about, there's something vital to learn from nature.

Businesses are great structures for managing big projects. It’s like trying to develop the ability to walk without developing a skeleton. Once in a blue moon, you get an octopus, but for the most part, you get skeletons. Skeletons are good shit.

Prediction in a complex world is a chancy business. Every decision that a survival machine takes is a gamble, and it is the business of genes to program brains in advance so that on average they take decisions that pay off. The currency used in the casino of evolution is survival, strictly gene survival, but for many purposes individual survival is a reasonable approximation.

They were staggered to learn that a real tangible person, living in Minnesota, and married to their own flesh-and-blood relation, could apparently believe that divorce may not always be immoral; that illegitimate children do not bear any special and guaranteed form of curse; that there are ethical authorities outside of the Hebrew Bible; that men have drunk wine yet not died in the gutter; that the capitalistic system of distribution and the Baptist wedding-ceremony were not known in the Garden of Eden; that mushrooms are as edible as corn-beef hash; that the word "dude" is no longer frequently used; that there are Ministers of the Gospel who accept evolution; that some persons of apparent intelligence and business ability do not always vote the Republican ticket straight; that it is not a universal custom to wear scratchy flannels next the skin in winter; that a violin is not inherently more immoral than a chapel organ; that some poets do not have long hair; and that Jews are not always peddlers or pants-makers. "Where does she get all them theories?" marveled Uncle Whittier Smail; while Aunt Bessie inquired, "Do you suppose there's many folks got notions like hers? My! If there are," and her tone settled the fact that there were not, "I just don't know what the world's coming to!

All great human deeds both consume and transform their doers. Consider an athlete, or a scientist, or an independent business creator. In service of their goals they lay down time and energy and many other choices and pleasures; in return, they become most truly themselves. A false destiny may be spotted by the fact that it consumes without transforming, without giving back the enlarged self. Becoming a parent is one of these basic human transformational deeds. By this act, we change our fundamental relationship with the universe- if nothing else, we lose our place as the pinnacle and end-point of evolution, and become a mere link. The demands of motherhood especially consume the old self, and replace it with something new, often better and wiser, sometimes wearier or disillusioned, or tense and terrified, certainly more self-knowing, but never the same again.

One of the major prompts for businesses implementing change is the evolution of technology. As new technologies emerge or new use cases emerge for existing technologies; markets are forced to reorganize and therefore businesses are prompted to reorganize in response to that.

In this modern era, Panama should be considering new ways to invest in and profit from global commerce, logistics and supply chains. It's not just about widening the canal, but widening the ways in which the nation can add value to and extract value from the movement of products and services globally. I'm a citizen of Panama just like I am of The US and The Bahamas. So I'd like to see Panama's evolution with this.

Like the weather or bonds between lovers, transformations can never be predicted. All energy transmutes one day or another, in one way or another. Either in its form or composition, or in its position or disposition.

Permaculture economics promotes adaptive, responsive systems, like nature's evolution.

Because you're always learning, the chief lesson remains: you still know nothing.

Evolution is like a brilliant uneducated craftsman: what it lacks in intellect it makes up for in experience.

God did not create evolution--evolution created God. The evolution of religion is as follows: animism--polytheism--monotheism--agnosticism--atheism. As history progresses, people worship fewer and fewer gods, and the one God becomes the incredible shrinking god. He shrinks and shrinks until he becomes insignificant. More and more theists go about their business as if God isn't there. Some even become agnostics or atheists.

I remembered Grandam telling me about an early Old Earth scientist, one Charles Darwin, who had come up with one of the early theories of evolution or gravitation or somesuch, and how—although raised a devout Christian even before the reward of the cruciform—he had become an atheist while studying a terrestrial wasp that paralyzed some large species of spider, planted its embryo, and let the spider recover and go about its business until it was time for the hatched wasp larvae to burrow its way out of the living spider’s abdomen.

Improving efficiency is a key to business evolution. For the business to evolve, the business will need to improve efficiencies, among other things.

Theory of Evolution (Summary) First, there were some amoebas. Deviant amoebas adapted better to the environment, thus becoming monkeys. Then came Total Quality Management.

...for the first time Rincewind saw the troll. It wasn’t half so bad as he had imagined. Umm, said his imagination after a while. It wasn’t that the troll was horrifying. Instead of the rotting, betentacled monstrosity he had been expecting Rincewind found himself looking at a rather squat but not particularly ugly old man who would quite easily have passed for normal on any city street, always provided that other people on the street were used to seeing old men who were apparently composed of water and very little else. It was as if the ocean had decided to create life without going through all that tedious business of evolution, and had simply formed a part of itself into a biped and sent it walking squishily up the beach. (…) How does he hold himself together, his mind screamed at him. Why doesn’t he spill?

Now, more than ever, the world needs transformational leaders — not to cultivate change for it’s own sake, but to lead through the inevitable evolutions in business and human society.

If today you can take a thing like evolution and make it a crime to teach it in the public school, tomorrow you can make it a crime to teach it in the private schools, and the next year you can make it a crime to teach it to the hustings or in the church. At the next session you may ban books and the newspapers. Soon you may set Catholic against Protestant and Protestant against Protestant, and try to foist your own religion upon the minds of men. If you can do one you can do the other. Ignorance and fanaticism is ever busy and needs feeding. Always it is feeding and gloating for more. Today it is the public school teachers, tomorrow the private. The next day the preachers and the lectures, the magazines, the books, the newspapers. After while, your honor, it is the setting of man against man and creed against creed until with flying banners and beating drums we are marching backward to the glorious ages of the sixteenth century when bigots lighted fagots to burn the men who dared to bring any intelligence and enlightenment and culture to the human mind.

As a student of business administration, I know that there is a law of evolution for organizations as stringent and inevitable as anything in life. The longer one exists, the more it grinds out restrictions that slow its own functions. It reaches entropy in a state of total narcissism. Only the people sufficiently far out in the field get anything done, and every time they do they are breaking half a dozen rules in the process.

As the traditional healer Makhosi Petros Hezekial Mtshali tells us, Ancestors are benevolent beings who love us. You are their legacy, and they want the best for their progeny. Their own evolution in the Otherworld depends upon the completion of unfinished business or making amends for unkind acts or deeds that they may have committed during their lifetime.

To be conservative in politics is to take one’s bearings not from the latest bright idea about how to make a better world, but by looking carefully at what the past reveals both about the kind of people we are and the problems that concern us. As we get older, we often become conservative in our habits, in our family practices, and in our recognition of the richness of our civilization, but this evolution of our character into a set of habits in no way blocks adventurousness. The old no less than the young may be found starting new enterprises, sailing around the world, and solving arcane academic questions. But it is in the ordinary business of life that we find our excitement, not in foolish collective dreams of political perfection.

Look at the evolution of the price of a kilogram of the drug, as it makes its way from the Andes to Los Angeles. To make that much cocaine, one needs somewhere in the neighborhood of 350 kilograms of dried coca leaves. Based on price data from Colombia obtained by Gallego and Rico, that would cost about $385. Once this is converted into a kilo of cocaine, it can sell in Colombia for $800. According to figures pulled together by Beau Kilmer and Peter Reuter at the RAND Corporation, an American think tank, that same kilo is worth $2,200 by the time it is exported from Colombia, and it has climbed to $14,500 by the time it is imported to the United States. After being transferred to a midlevel dealer, its price climbs to $19,500. Finally, it is sold by street-level dealers for $78,000.10 Even these soaring figures do not quite get across the scale of the markups involved in the cocaine business. At each of these stages, the drug is diluted, as traffickers and dealers “cut” the drug with other substances, to make it go further. Take this into account, and the price of a pure kilogram of cocaine at the retail end is in fact about $122,000.

Look everywhere. There are miracles and curiosities to fascinate and intrigue for many lifetimes: the intricacies of nature and everything in the world and universe around us from the miniscule to the infinite; physical, chemical and biological functionality; consciousness, intelligence and the ability to learn; evolution, and the imperative for life; beauty and other abstract interpretations; language and other forms of communication; how we make our way here and develop social patterns of culture and meaningfulness; how we organise ourselves and others; moral imperatives; the practicalities of survival and all the embellishments we pile on top; thought, beliefs, logic, intuition, ideas; inventing, creating, information, knowledge; emotions, sensations, experience, behaviour. We are each unique individuals arising from a combination of genetic, inherited, and learned information, all of which can be extremely fallible. Things taught to us when we are young are quite deeply ingrained. Obviously some of it (like don’t stick your finger in a wall socket) is very useful, but some of it is only opinion – an amalgamation of views from people you just happen to have had contact with. A bit later on we have access to lots of other information via books, media, internet etc, but it is important to remember that most of this is still just opinion, and often biased. Even subjects such as history are presented according to the presenter’s or author’s viewpoint, and science is continually changing. Newspapers and TV tend to cover news in the way that is most useful to them (and their funders/advisors), Research is also subject to the decisions of funders and can be distorted by business interests. Pretty much anyone can say what they want on the internet, so our powers of discernment need to be used to a great degree there too. Not one of us can have a completely objective view as we cannot possibly have access to, and filter, all knowledge available, so we must accept that our views are bound to be subjective. Our understanding and responses are all very personal, and our views extremely varied. We tend to make each new thing fit in with the picture we have already started in our heads, but we often have to go back and adjust the picture if we want to be honest about our view of reality as we continually expand it. We are taking in vast amounts of information from others all the time, so need to ensure we are processing that to develop our own true reflection of who we are.

Buckminster Fuller said don’t try to change human behavior. It’s s a waste of time. Evolution doesn’t mess around; the patterns are too deep. Fuller said go after the tools. Better tools lead to better people. Arctic doesn’t develop products. We may cultivate them, occasionally, in our own particular way, but our business is change. Significant change.

The Great Man theory lives on as strongly as ever in one field of human endeavour: big business.

It is the customer who determines what a business is.

With the evolution of online retail, however, has come the revelation that being able to recategorize and rearrange products on the fly unlocks their real value.

We are in the midst of the evolution of capitalism from a century focused on maximizing short-term shareholder value to one focused on maximizing long-term shared value. According

Milk-substitute manufacturers have worked very hard for almost a century to convince women that they are not mammals and have no business breast-feeding.

The beauty of ideas is that many can co-exist at the same time and propel new leaps in our personal and collective evolution.

If you go to the workplace thinking that you are a mere employee, you can only be an employee. If you go with an Entrepreneur consciousness, you can definitely become an Entrepreneur

One general theory for the origin of AIDS goes that, during the late nineteen-sixties, a new and lucrative business grew up in Africa, the export of primates to industrialized countries for use in medical research. Uganda was one of the biggest sources of these animals. As the monkey trade was established throughout central Africa, the native workers in the system, the monkey trappers and handlers, were exposed to large numbers of wild monkeys, some of which were carrying unusual viruses. These animals, in turn, were being jammed together in cages, exposed to one another, passing viruses back and forth. Furthermore, different species of monkeys were mixed together. It was a perfect setup for an outbreak of a virus that could jump species. It was also a natural laboratory for rapid virus evolution, and possibly it led to the creation of HIV. Did HIV crash into the human race as a result of the monkey trade?

Our era has produced many great men--- robber barons, masters of innovation, beast of business---whose staggering wealth, incomparable ruthlessness and personal legends would seem to prove they are dominant species but then one has a look at their son, and doubts the theory of evolution entirely. -DR. Bertrand Legmam Cooper, Problems of Science and Society, Posted by One Who Has Known Both, 1900

A step further. Creationism. If you want to go in so deep as to ignore all of the advances and hard facts that SCIENCE and LEARNING have provided us in the field of biological evolution and instead profess that the creation story, written by men from their holy visions, about how the Christian deity spinning the world together out of the void in the magic of Genesis describes the true origin of the universe, that is your business. Terrific. It’s a cool story, don’t get me wrong; I love magic. Check out Madeleine L’Engle’s A Wrinkle in Time, which won a Newbery Medal. For the record, I don’t believe the book of Genesis ever won one of those. You and your fellow creationists profess belief in a magical story. You are welcome to do so. Sing and chant, and eat crackers and drink wine that you claim are magically infused with the blood and flesh of your church’s original grand wizard, the Prince of Peace. I personally think that’s just a touch squirrelly, but that’s your business, not mine. You will not be punished for those beliefs in our nation of individual freedoms. But I do think the vast majority of your fellow Americans would appreciate it, kind creationists, if you silly motherfuckers would keep that bullshit out of our schools. Your preferred fairy tales have no place in a children’s classroom or textbook that professes to be teaching our youngsters what is REAL. Jesus Christ, it’s irrefutably un-American, people!

Paradoxical as it may seem, the evolution of our income tax has been from a low-rate tax relying for revenue on the high income group to a high-rate tax relying on the middle and lower-middle income groups.

The restaurant business is robust and successful precisely because individual restaurants are vulnerable and short-lived. Taleb wishes that society honoured ruined entrepreneurs as richly as it honours fallen soldiers.

Maybe we should be looking at how we live, and how our minds weren’t made for the lives we lead. Human brains – in terms of cognition and emotion and consciousness – are essentially the same as they were at the time of Shakespeare or Jesus or Cleopatra or the Stone Age. They are not evolving with the pace of change. Neolithic humans never had to face emails or breaking news or pop-up ads or Iggy Azalea videos or a self-service checkout at a strip-lit Tesco Metro on a busy Saturday night. Maybe instead of worrying about upgrading technology and slowly allowing ourselves to be cyborgs we should have a little peek at how we could upgrade our ability to cope with all this change.

. . . Neither ecological nor social engineering will lead us to a conflict-free, simple path . . . Utilitarians and others who simply advise us to be happy are unhelpful, because we almost always have to make a choice either between different kinds of happiness--different things to be happy _about_--or between these and other things we want, which nothing to do with happiness. . . . Do we find ourselves a species naturally free from conflict? We do not. There has not, apparently, been in our evolution a kind of rationalization which might seem a possible solution to problems of conflict--namely, a takeover by some major motive, such as the desire for future pleasure, which would automatically rule out all competing desires. Instead, what has developed is our intelligence. And this in some ways makes matters worse, since it shows us many desirable things that we would not otherwise have thought of, as well as the quite sufficient number we knew about for a start. In compensation, however, it does help us to arbitrate. Rules and principles, standards and ideals emerge as part of a priority system by which we guide ourselves through the jungle. They never make the job easy--desires that we put low on our priority system do not merely vanish--but they make it possible. And it is in working out these concepts more fully, in trying to extend their usefulness, that moral philosophy begins. Were there no conflict, it [moral philosophy] could never have arisen. The motivation of living creatures does got boil down to any single basic force, not even an 'instinct of self-preservation.' It is a complex pattern of separate elements, balanced roughly in the constitution of the species, but always liable to need adjusting. Creatures really have divergent and conflicting desires. Their distinct motives are not (usually) wishes for survival or for means to survival, but for various particular things to be done and obtained while surviving. And these can always conflict. Motivation is fundamentally plural. . . An obsessive creature dominated constantly by one kind of motive, would not survive. All moral doctrine, all practical suggestions about how we ought to live, depend on some belief about what human nature is like. The traditional business of moral philosophy is attempting to understand, clarify, relate, and harmonize so far as possible the claims arising from different sides of our nature. . . . One motive does not necessarily replace another smoothly and unremarked. There is _ambivalence_, conflict behavior.

People easily understand that 'primitives' cement their social order by believing in ghosts and spirits, and gathering each full moon to dance together around the campfire. What we fail to appreciate is that our modern institutions function on exactly the same basis. Take for example the world of business corporations, Modern business-people and lawyers are, in fact, powerful sorcerers. The principal difference between them and tribal shamans is that modern lawyers tell far stranger tales.

The origin of the caste system, formulated by the great legislator Manu, was admirable. He saw clearly that men are distinguished by natural evolution into four great classes: those capable of offering service to society through their bodily labor (Sudras); those who serve through mentality, skill, agriculture, trade, commerce, business life in general (Vaisyas); those whose talents are administrative, executive, and protective-rulers and warriors (Kshatriyas); those of contemplative nature, spiritually inspired and inspiring (Brahmins). “Neither birth nor sacraments nor study nor ancestry can decide whether a person is twice-born (i.e., a Brahmin);” the Mahabharata declares, “character and conduct only can decide.” 281 Manu instructed society to show respect to its members insofar as they possessed wisdom, virtue, age, kinship or, lastly, wealth. Riches in Vedic India were always despised if they were hoarded or unavailable for charitable purposes. Ungenerous men of great wealth were assigned a low rank in society. Serious evils arose when the caste system became hardened through the centuries into a hereditary halter. Social reformers like Gandhi and the members of very numerous societies in India today are making slow but sure progress in restoring the ancient values of caste, based solely on natural qualification and not on birth. Every nation on earth has its own distinctive misery-producing karma to deal with and remove; India, too, with her versatile and invulnerable spirit, shall prove herself equal to the task of caste-reformation.

Your version of alignment will be unique to you—and, make no mistake, it will require you to be fully present, engaged, committed, and open to evolution. Maybe, like me, you’ll need to reexamine how, when, where, and with whom you are working within your current business model.

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution

Romantic literature often presents the individual as somebody caught in a struggle against the state and the market. Nothing could be further from the truth. The state and the market are the mother and father of the individual, and the individual can survive only thanks to them. The market provides us with work, insurance and a pension. If we want to study a profession, the government’s schools are there to teach us. If we want to open a business, the bank loans us money. If we want to build a house, a construction company builds it and the bank gives us a mortgage, in some cases subsidised or insured by the state. If violence flares up, the police protect us. If we are sick for a few days, our health insurance takes care of us. If we are debilitated for months, social security steps in. If we need around-the-clock assistance, we can go to the market and hire a nurse – usually some stranger from the other side of the world who takes care of us with the kind of devotion that we no longer expect from our own children. If we have the means, we can spend our golden years at a senior citizens’ home. The tax authorities treat us as individuals, and do not expect us to pay the neighbours’ taxes. The courts, too, see us as individuals, and never punish us for the crimes of our cousins. Not only adult men, but also women and children, are recognised as individuals. Throughout most of history, women were often seen as the property of family or community. Modern states, on the other hand, see women as individuals, enjoying economic and legal rights independently of their family and community. They may hold their own bank accounts, decide whom to marry, and even choose to divorce or live on their own. But the liberation of the individual comes at a cost. Many of us now bewail the loss of strong families and communities and feel alienated and threatened by the power the impersonal state and market wield over our lives. States and markets composed of alienated individuals can intervene in the lives of their members much more easily than states and markets composed of strong families and communities. When neighbours in a high-rise apartment building cannot even agree on how much to pay their janitor, how can we expect them to resist the state? The deal between states, markets and individuals is an uneasy one. The state and the market disagree about their mutual rights and obligations, and individuals complain that both demand too much and provide too little. In many cases individuals are exploited by markets, and states employ their armies, police forces and bureaucracies to persecute individuals instead of defending them. Yet it is amazing that this deal works at all – however imperfectly. For it breaches countless generations of human social arrangements. Millions of years of evolution have designed us to live and think as community members. Within a mere two centuries we have become alienated individuals. Nothing testifies better to the awesome power of culture.

Advances in technology can be empowering, progressive and enriching. History has shown this across civilisations and societies. But it has also shown, and the present and future will continue to show, that it is foolish, risky, flawed and folly without us raising our individual and collective consciousness and mindfulness to accompany it - to ensure we use it shrewdly, kindly and wisely.

He directed Katie Cotton, his communications chief at Apple, to adopt a policy in which Steve made himself available only to a few print outlets, including Fortune, the Wall Street Journal, Time, Newsweek, BusinessWeek, and the New York Times. Whenever he had a product to hawk, he and Cotton would decide which of this handful of trusted outlets would get the story. And Steve would tell it, alone.

The creationists press on, looking for ways to isolate their kids as much as possible and to indoctrinate them so thoroughly that no matter what the world throws at them, the children will grow up to do their best to accept a 6,000-year-old Earth. All the while, the whole lot of them have no issue embracing modern information technology, medicine, and food systems that enable them to conduct their extraordinary business. As

By contrast, the early majority want to buy a productivity improvement for existing operations. They are looking to minimize the discontinuity with the old ways. They want evolution, not revolution. They want technology to enhance, not overthrow, the established ways of doing business. And above all, they do not want to debug somebody else’s product. By the time they adopt it, they want it to work properly and to integrate appropriately with their existing technology base.

We need Holy Fools in our society, from time to time. They perform a valuable role. That’s why we romanticize them. Harry Markopolos was the hero of the Madoff saga. Whistleblowers have movies made about them. But the second, crucial part of Levine’s argument is that we can’t all be Holy Fools. That would be a disaster. Levine argues that over the course of evolution, human beings never developed sophisticated and accurate skills to detect deception as it was happening because there is no advantage to spending your time scrutinizing the words and behaviors of those around you. The advantage to human beings lies in assuming that strangers are truthful. As he puts it, the trade-off between truth-default and the risk of deception is a great deal for us. What we get in exchange for being vulnerable to an occasional lie is efficient communication and social coordination. The benefits are huge and the costs are trivial in comparison. Sure, we get deceived once in a while. That is just the cost of doing business.

The world of business is becoming one of the great cathedrals of spirit. Businesses are becoming places in which meaning can be created, in which mutuality begins to happen. Business is the force in the world that is fulfilling every major value of the great spiritual traditions: intimacy, trust, a shared vision, cooperation, collaboration, friendship, and ultimately love. After all, what is love at its core? It is the movement of evolution to higher and higher levels of mutuality, recognition, union and embrace.

The key stone of Westem civilization is the sphere of spontaneous action it secures to the individual. There have always been attempts to curb the individuais initiative, but the power of the persecutors and inquisitors has not been absolute. It could not prevent the rise of Greek philosophy and its Roman offshoot or the development of modem science and philosophy. Driven by their inborn genius, pioneers have accomplished their work in spite of ali hostility and opposition. The innovator did not have to wait for invitation or order from anybody. He could step forward of his own accord and defy traditional teachings. In the orbit of ideas the West has by and large always enjoyed the blessings of freedom. Then came the emancipation of the individual in the field of business, an achievement of that new branch of philosophy, economics. A free hand was given to the enterprising man who knew how to enrich his fellows by improving the methods of production. A horn of plenty was poured upon the common men by the capitalistic business principie of mass production for the satisfaction of the needs of the masses.

businesses or encourage growth in the blood-sucking market. Because the blood is produced by other animals, the vampires have no way of increasing production. Though the blood market has its ups and downs, vampires cannot presume that in 2017 there will be 3 per cent more blood than in 2016, and that in 2018 the blood market will again grow by 3 per cent. Consequently, vampires don’t believe in growth.1 For millions of years of evolution humans lived under conditions similar to those of vampires, foxes and rabbits. Hence humans too find it difficult to believe in growth.

There is a parallel in the behaviour of bees, which do not make the most of the system they have evolved to collect nectar and pollen. Although they have an efficient way of communicating about the direction of reliable food sources, the waggle dance, a significant proportion of the hive seems to ignore it altogether and journeys off at random. In the short term, the hive would be better off if all bees slavishly followed the waggle dance, and for a time this random behaviour baffled scientists, who wondered why 20 million years of bee evolution had not enforced a greater level of behavioural compliance. However, what they discovered was fascinating: without these rogue bees, the hive would get stuck in what complexity theorists call ‘a local maximum’; they would be so efficient at collecting food from known sources that, once these existing sources of food dried up, they wouldn’t know where to go next and the hive would starve to death. So the rogue bees are, in a sense, the hive’s research and development function, and their inefficiency pays off handsomely when they discover a fresh source of food. It is precisely because they do not concentrate exclusively on short-term efficiency that bees have survived so many million years.

A few million years ago, the genes that inhabit a particular population of great ape started innovating in an unusual way, trying out an animal container upgrade that had never quite worked before: super-high intelligence. All previous genes had passed up extra high intelligence in their housing because it requires a ridiculous amount of energy to maintain. It’s like running a small business and considering whether to hire an employee with a rare skill set who will only work for $1,000,000 a year. Doesn’t matter how good the employee is—no one is worth a million a year to a cash-strapped small business. But these ape genes tried it anyway.

Siebel, The Magazine has a man in a suit on the cover. He's not smiling, or frowning. He wears a beard that isn't a beard; it's a quotation from a film nobody can put their finger on. 'Customer satisfaction,' says the brochure. 'Seamless integration.' 'Comprehensive upgrade.' Of what? I want to scream. 'Solutions provider.' Siebel has solutions for questions that have not yet been asked, will never be asked. A Sino-American businessman holds a tiny screen in his hand: 'You're always connected and always available. Some call it a revolution; others call it evolution.' Language is de-fanged, homogenised. Yellow E-tab faces leer at you. Ecstasy without frenzy. Satisfaction, whether you want it or not.

If vampire A loaned vampire B ten centilitres of blood, B will repay the same amount. Nor do vampires use loans in order to finance new businesses or encourage growth in the blood-sucking market. Because the blood is produced by other animals, the vampires have no way of increasing production. Though the blood market has its ups and downs, vampires cannot presume that in 2017 there will be 3 per cent more blood than in 2016, and that in 2018 the blood market will again grow by 3 per cent. Consequently, vampires don’t believe in growth.1 For millions of years of evolution humans lived under conditions similar to those of vampires, foxes and rabbits. Hence humans too find it difficult to believe in growth. The

Think for yourself. Save yourself. Enlighten yourself. Let no one control you. Your salvation is your business, not anyone else’s. It’s up to you to make contact with the divine order. It’s up to you to become God. No one else can do it for you. You can be everything you want to be if you put in the effort. No one says it will be easy. Why should it be? Why should it not be the most difficult and challenging task of all? After all, how can becoming God ever be anything other than the hardest accomplishment humanly conceivable? But isn’t that precisely what makes it so glorious; the supreme endeavour, the ultimate quest, the final and surest meaning of life, of existence itself? That is why the Holy Grail is the most sought-after object of all.

We people are just like our planetmates. We cannot put an end to nature; we can only pose a threat to ourselves. The notion that we can destroy all life, includng bacteria thriving in the water tanks of nuclear power plants or boiling hot vents, is ludicrous. I hear our nonhuman brethren snickering: "Got along without you before before I met you, gonna get along without you now", they sing about us in harmony. Most of them, the microbes, the whales, the insects, the seed plants, and the birds, are still singing. The tropical forest trees are humming to themselves, waiting for us to finish our arrogant logging so they can get back to their business of growth as usual. And they will continue their cacophonies and harmonies long after we are gone.

Why do we care about measurements at all? There are just three reasons. The first reason—and the focus of this book—is that we should care about a measurement because it informs key decisions. Second, a measurement might also be taken because it has its own market value (e.g., results of a consumer survey) and could be sold to other parties for a profit. Third, perhaps a measurement is simply meant to entertain or satisfy a curiosity (e.g., academic research about the evolution of clay pottery). But the methods we discuss in this decision-focused approach to measurement should be useful on those occasions, too. If a measurement is not informing your decisions, it could still be informing the decisions of others who are willing to pay for the information.

we live in a world where logic is massively overrated, emotions are seen as a weakness and decisions based on intuition have little or no place. We have forgotten where we came from. Over time, we have neglected the limbic brain that got us to the pivotal moment in our evolution, and instead placed the cortex on a pedestal. We have demoted depth, passion and instinct and come to rely on the surface-level capabilities—such as exams, rote-learning or transactional relationships—that are more connected with material gain than true joy. We live a life dominated by stress and are too busy to really take notice of who we are, where we are going and what we want from life. We are now at a moment where technology will disrupt our minds and bodies more than we can begin to imagine.

In his 1995 book Trust, he argues that the ability of a society to form large networks is largely a reflection of that society’s level of trust. Fukuyama makes a strong distinction between what he calls “familial” societies, like those of southern Europe and Latin America, and “high-trust” societies, like those of Germany, the United States, and Japan. Familial societies are societies where people don’t trust strangers but do trust deeply the individuals in their own families (the Italian Mafia being a cartoon example of a familial society). In familial societies family networks are the dominant form of social organization where economic activity is embedded, and are therefore societies where businesses are more likely to be ventures among relatives. By contrast, in high-trust societies people don’t have a strong preference for trusting their kin and are more likely to develop firms that are professionally run.

Recall that someone with only casual knowledge about the problems of randomness would believe that an animal is at the maximum fitness for the conditions of its time. This is not what evolution means; on average, animals will be fit, but not every single one of them, and not at all times. Just as an animal could have survived because its sample path was lucky, the “best” operators in a given business can come from a subset of operators who survived because of overfitness to a sample path—a sample path that was free of the evolutionary rare event. One vicious attribute is that the longer these animals can go without encountering the rare event, the more vulnerable they will be to it. We said that should one extend time to infinity, then, by ergodicity, that event will happen with certainty—the species will be wiped out! For evolution means fitness to one and only one time series, not the average of all the possible environments.

Self-evaluation proved to be distasteful business. The refraction of light created from an undulating wave of critical self-observation passing through a tarnished lens produces its own morose, self-negating fixations that can result in a dangerous downward spiral. Unless timely arrested, murderous bouts of self-hatred can destroy a person. A person must use self-detestation exclusively as a means to pry oneself away from the haunting specter created courtesy of the clamor, filth, and grunginess of their prior anarchism. Kick starting a stranded person’s emotional motors through reflective contemplation and thoughtful rumination acts to prod loose remote memories seared in the unspoken silence of a person’s unconscious memory bank. Self-discovery is also an uplifting affair. Contemplation helps one confront their streaked presence and realign their inner voice with the sanguine spirits of their ancestors that preceded one in the walk through time.

Man, proud man, stands there in the twentieth century, complacently believing that the race has 'advanced' in the course of a thousand miserable years, and busy blowing his brothers to bits. When will they learn that it takes million years for a bird to modify a single one of its primary feathers? There he stands, the crashing lubber, pretending that everything is different because he has made an internal combustion engine. There he stands, ever since Darwin, because he has heard that there is such thing as evolution. Quite regardless of the fact that evolution happens in million-year cycles, he thinks he has evolved since the Middle Ages. Perhaps the combustion engine has evolved, but not he. Look at him sniggering at his own progenitors, let alone the others types of mammal [...]. The sheer, shattering sauce of it! And making God in his own image! Believe me, the so-called primitive races who worshipped animals as gods were not so daft as people choose to pretend. At least they were humble.

I was sixteen back then, and I was going to a party with my girlfriend and Earl. Earl was driving, and his new squeeze was in the passenger seat. I was in the back, holding hands with mine. That was such a big thing at that age, clasping the hand of someone you loved. A heady declaration, the closing of a circuit, the joining of two souls. When you get older you don't seem to do it so much. Your hands are generally busy with other things, and every relationship goes through an accelerated evolution. Everyone you meet has an apartment, and either self-confidence or a desperate lack of it: Either tends to make you rush through the hand-holding stage. Sure, you may do it later, but it's not the same. It's like eating your appetizer after your dessert. When you're a grown-up, the only time you get to trace slowly through that delicious progression is when you're having an affair, which I guess is why so many people have affairs. A trip back in time, to when everything had weight, through the medium of unfaithfulness.

Many of us have the false idea that a relationship’s purpose is to somehow fulfill our needs and desires. We look to see what we can get out of the relationship instead of what we can put in. Looked at like this, relationships are often little more than a needs exchange. We need this (safety, love, intimacy); a man needs that (security, companionship, sex). When we come across a good fit, both parties tacitly agree to do a trade and call it love. This transaction-based relationship model is why so many relationships feel empty and dead. They are completely devoid of anything real and intimate. After the initial rush of excitement is over, they’re more like business contracts than sacred unions. Let’s face it. We’ve all been conditioned to use relationships for the wrong reasons: to end loneliness, relieve depression, recover from a previous breakup, or find security. The problem is that this is not what relationships are for. Relationships are a spiritual opportunity for personal evolution. There is no greater arena for discovering your capacity for love, forgiveness, compassion, personal greatness, and full self-expression. Nowhere else will you meet the grandest and smallest parts of yourself. Nowhere else will you confront your self-imposed limits to intimacy. Nowhere else can you forgive so deeply or love so purely. This is relationship’s real purpose: to serve the mutual growth and soulful expression of each individual. It’s a chance to share your enthusiasm for being alive and give of yourself to another. Relationships provide the opportunity to shed light on any area within you that remains cloaked in fear and uncertainty, to hold a vision of another’s greatness so that he may step into the magnificence his soul is yearning to express. In this way, relationship becomes the ultimate tool for personal discovery and spiritual growth. When we engage in relationship to see what we can put into it rather than what we can get out of it, our whole lives transform. We no longer see our partners as antagonists. We see them as teachers and allies who are here to help us discover and experience our glory.

play the game of Vogon Civil Service politics, and play it well, and waterproof enough for him to survive indefinitely at sea depths of down to a thousand feet with no ill effects. Not that he ever went swimming of course. His busy schedule would not allow it. He was the way he was because billions of years ago when the Vogons had first crawled out of the sluggish primeval seas of Vogsphere, and had lain panting and heaving on the planet’s virgin shores … when the first rays of the bright young Vogsol sun had shone across them that morning, it was as if the forces of evolution had simply given up on them there and then, had turned aside in disgust and written them off as an ugly and unfortunate mistake. They never evolved again: they should never have survived. The fact that they did is some kind of tribute to the thick-willed slug-brained stubbornness of these creatures. Evolution? they said to themselves, Who needs it?, and what nature refused to do for them they simply did without until such time as they were able to rectify the gross anatomical inconveniences with surgery. Meanwhile, the natural forces on the planet Vogsphere had been working overtime to make up for their earlier blunder. They brought forth scintillating jeweled scuttling crabs, which the Vogons ate, smashing their shells with iron mallets;

The period before fifty thousand years ago was a busy time in Eurasia, with multiple human populations arriving from Africa beginning at least 1.8 million years ago. These populations split into sister groups, diverged, and mixed again with each other and with new arrivals. Most of those groups have since gone extinct, at least in their “pure” forms. We have known for a while, from skeletons and archaeology, that there was some impressive human diversity prior to the migration of modern humans out of Africa. However, we did not know before ancient DNA was extracted and studied that Eurasia was a locus of human evolution that rivaled Africa. Against this background, the fierce debates about whether modern humans and Neanderthals interbred when they met in western Eurasia—which have been definitively resolved in favor of interbreeding events that made a contribution to billions of people living today—seem merely anticipatory. Europe is a peninsula, a modest-sized tip of Eurasia. Given the wide diversity of Denisovans and Neanderthals—already represented in DNA sequences from at least three populations separated from each other by hundreds of thousands of years, namely Siberian Denisovans, Australo-Denisovans, and Neanderthals—the right way to view these populations is as members of a loosely related family of highly evolved archaic humans who inhabited a vast region of Eurasia.

In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1. In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate. The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.

Moore’s Law, the rule of thumb in the technology industry, tells us that processor chips—the small circuit boards that form the backbone of every computing device—double in speed every eighteen months. That means a computer in 2025 will be sixty-four times faster than it is in 2013. Another predictive law, this one of photonics (regarding the transmission of information), tells us that the amount of data coming out of fiber-optic cables, the fastest form of connectivity, doubles roughly every nine months. Even if these laws have natural limits, the promise of exponential growth unleashes possibilities in graphics and virtual reality that will make the online experience as real as real life, or perhaps even better. Imagine having the holodeck from the world of Star Trek, which was a fully immersive virtual-reality environment for those aboard a ship, but this one is able to both project a beach landscape and re-create a famous Elvis Presley performance in front of your eyes. Indeed, the next moments in our technological evolution promise to turn a host of popular science-fiction concepts into science facts: driverless cars, thought-controlled robotic motion, artificial intelligence (AI) and fully integrated augmented reality, which promises a visual overlay of digital information onto our physical environment. Such developments will join with and enhance elements of our natural world. This is our future, and these remarkable things are already beginning to take shape. That is what makes working in the technology industry so exciting today. It’s not just because we have a chance to invent and build amazing new devices or because of the scale of technological and intellectual challenges we will try to conquer; it’s because of what these developments will mean for the world.

For the moment I want to focus on why we aren’t aware of ‘everything that is happening everywhere in the universe’ more often. The basic reason is the one that Huxley points out: we simply don’t need to be. ‘To make biological survival possible,’ Huxley writes, ‘Mind at Large has to be funnelled through the reducing valve of the brain and nervous system.’ And ‘what comes out … is the measly trickle of the kind of consciousness which will help us to stay alive on the surface of this particular planet’.35 If I am trying to cross a busy street, being aware of what is happening on some planet in a galaxy many light years away is of no immediate use to me. Being overwhelmed by cosmic consciousness will not help me in the day-to-day struggle for survival, and so I — or who or whatever is responsible for human evolution — edit it out.

Furthermore, we suggest a fractal self is capable of growth and a kind of metamorphosis. Daoists refer to a seasoned human cooperator and facilitator, working adroitly, with a natural ease in the smooth, orderly, adaptive spirit of wuwei, as a sage. Such an individual is typically embedded in a particular affinitive complex system. An affinitive system is virtually anything in nature or human endeavor that is avidly sought by an individual in pursuit of vocation or avocation-a business, social, educational, artistic, scientific, or governmental enterprise, and so forth. Such systems typically develop chaotic structures and behaviors; envisioned as geometrical forms, they often constitute complicated attractors; around the edges of their coherent existence they would tend to be fractally organized, transcending classic dimensionality (see introduction). The sage tends to develop into a leader or catalyst within his or her affinitive system as he or she progressively "evolves" over time into increasing levels of intimacy and coherence with the system.

Evolution is antifragile! While individuals in the population are fragile, the population as a whole is antifragile.

The idea of antifragility, for which evolution is the most important example, gives us tremendous guidance: o   Seek out low-cost options in your business and look for convex payouts. o   Embrace trial and error processes, and foster entrepreneurship. o   Embrace randomness, and be aware that attempts to mask or limit its effects may seem to work in the short run but could have big consequences in the future. o   Value diversity; it is important in evolutionary processes. Finally, we reviewed unpredictable changes in systems. Don't be lulled into complacency. Grove's "Only the paranoid survive" are words to live by.

humans have been walking and running on their bare feet for millions of years, and many people still do. Moreover, when people did start to wear shoes, probably around 45,000 years ago,2 their footwear was minimal by today’s standards, without thick, cushioned heels, arch supports, and other common features. The oldest known sandals, dated to 10,000 years ago, had thin soles that were tied onto the ankle with twine; the oldest preserved shoes, dated to 5,500 years ago, were basically moccasins.3 Shoes are now ubiquitous in the developed world, where being barefoot is often considered eccentric, vulgar, or unhygienic. Many restaurants and businesses won’t serve barefoot customers, and it is commonly believed that comfortable, supportive shoes are healthy.4 The mind-set that wearing shoes is more normal and better than being barefoot has been especially evident in the controversy over barefoot running. Interest in the topic was ignited in 2009 by the best-selling book Born to Run, which was about an ultramarathon in a remote region of northern Mexico, but which also argued that running shoes cause injury.5 A year later, my colleagues and I published a study on how and why barefoot people can run comfortably on hard surfaces by landing in an impact-free way that requires no cushioning from a shoe (more on this below).6 Ever since, there has been much passionate public debate. And, as is often the case, the most extreme views tend to get the most attention. At one extreme are enthusiasts of barefoot running, who decry shoes as unnecessary and injurious, and at the other extreme are vigorous opponents of barefoot running, who think that most runners should wear supportive shoes to avoid injury. Some

You’ve probably heard a good deal about Neanderthal [Nee-AND-er-tall] people or almost-people. Sometime around 500,000 years ago, the ancestors of Neanderthals and modern humans diverged. It’s a difficult business making inferences about ancient people from the limited remains available, often just a few fragments of bones and teeth. When I was in school, it was believed that the Neanderthal people were completely different from our kind of people. This is to say, it was believed that they and we were entirely different species and never mingled with each other, much less … um … got intimate. Now the evidence shows that our ancestors and Neanderthals not only were alive at the same time, but apparently they interacted. They may have traded with each other, but that’s not all they did. Groundbreaking genetic work by Swedish biologist Svante Pääbo and others shows that the two kinds of protohumans had sex with each other.

The digital board’s success plan needs to be well aligned with the board composition, as well as the business's strategy evolution and digital transformation.

Page 7: (H)e (Darwin) supposed that man, before he even emerged from apedom, was already a social being, living in small scattered communities. Evolution in his eyes was carried out mainly as a struggle between communities - team against team, tribe against tribe. Inside each team or tribe, the 'ethical cosmos' [the dual code of Amity and Enmity] was at work, forging and strengthening the social bonds which made the members of such a team a co-operative whole. … Thus, in the early stages of human evolution we find competition and co-operation as constituent elements of the evolutionary process … Co-operation and unity give strength to a team or tribe; but why did neighboring tribes refuse so stubbornly to amalgamate? If united, they would have got rid of competition and struggle. Why do human tribes instinctively repel every thought of amalgamation, and prize above all things independence, the control of their destiny, their sovereignty? Here we have to look beneath the surface of things and formulate a theory to explain tribal behavior. How does a tribe fulfill an evolutionary purpose? A tribe is a 'corporate body,' which Nature has entrusted with an assortment of human seed or genes, the assortment differing in some degree from that entrusted to every other tribe. If the genes are to work out their evolutionary effects, then it is necessary that the tribe or corporation should maintain its integrity through an infinity of generations. If a tribe loses its integrity by a slackening of social bonds, or by disintegration of the parental instincts, or by lack of courage or of skill to defend itself from the aggression of neighboring tribes, or by free interbreeding with neighbors and thus scattering its genes, then that tribe as an evolutionary venture has come to an untimely end. For evolutionary purposes it has proved a failure. Page 25: Tribalism was Nature's method in bringing about the evolution of man. I have already explained what a tribe really is - a corporation of human beings entrusted with a certain capital of genes. The business of such a corporation is to nurse and develop its stock of genes - to bring them to an evolutionary fruition. To reach such an end a tribal corporation had to comply with two conditions: (1) it had to endure for a long age; (2) it had to remain intact and separate from all neighboring and competing tribes. Human nature was fashioned or evolved just to secure these two conditions - continuity through time and separation in space. Hence the duality of man's nature - the good, social, or virtuous traits serving intratribal economy; the evil, vicious, or antisocial qualities serving the intertribal economy and the policy of keeping its genes apart. Human nature is the basal part of the machinery used for the evolution of man. When you know the history of our basal mentality - one fitted for tribal life - do you wonder at the disorder and turmoil which now afflict the detribalized part of the world?

Online Marketing Strategy and Trends to Dominate in 2022 After observing some marketing strategies and trends that have emerged in the last few months, it seems fitting that we just hop on the bandwagon and give our take on them as well. After all, the landscape of online marketing is always changing. What worked last year might not do as much this year. And the same thing can be said of what will work and not work in the coming years. But our observations right now show a landscape full of new opportunities to try out. 2021 was a bit of a roller coaster for Meta. Besides just changing their name, they introduced something that appears to have gained a large foothold Don’t misunderstand, this isn’t just Facebook anymore. This is an entirely new world within the aspects of virtue and augmented reality. Before fully introducing this concept last October, it was just thought that the Metaverse would just be another video game console. As it turns out, it could be the next evolution of social media. This opens the doors for a new era of marketing strategy, with many brands already taking advantage of what the Metaverse has to offer. No matter what avenue you decide to take, always make sure you are creating top-notch quality content. Your marketing strategy has a higher chance of success when you do. Don’t get caught up in the rush to create as much content as possible. If you’re doing it by yourself, allow yourself to go slow at first. As you get comfortable with your new skills, you can then start to churn out more content that is high quality. As always, no matter what marketing strategy you decide, we at the Marketing Agency in Utah are here to assist you. Contact us to set up a consultation where we can discuss these and other marketing strategies that best fit your business needs!

Modern psychology and neuroscience fail to back these bleak views. We’re preprogrammed to reach out. Empathy is an automated response over which we have limited control. We can suppress it, mentally block it, or fail to act on it, but except for a tiny percentage of humans—known as psychopaths—no one is emotionally immune to another’s situation. The fundamental yet rarely asked question is: Why did natural selection design our brains so that we’re in tune with our fellow human beings, feeling distress at their distress and pleasure at their pleasure? If exploitation of others were all that mattered, evolution should never have gotten into the empathy business.

Jesus-fucking-Christ, people are gullible. I really don’t know how we’ve survived on this planet for so long. We’re evolution’s version of that one mistake we all make that haunts us for the rest of our lives. You know what I’m talking about. You’re going along minding your own business, and then BAM! Suddenly you’re in the middle of the biggest mistake of your life that everyone will bring up at the family Christmas dinner every year for the rest of time because it’s the funniest shit they ever heard, and it’ll embarrass you every time, but eventually you’ll be able to laugh too. That’s what humans are to evolution, I’m pretty sure. It’s embarrassing how dumb we are when we get in groups.

Challenge: We form a long-term vision, meeting challenges with courage and creativity to realize our dreams. Kaizen: We improve our business operations continuously, always driving for innovation and evolution. Genchi Genbutsu: We practice Genchi Genbutsu—believing in going to the source to find the facts to make correct decisions, build consensus, and achieve goals at our best speed.

I strongly feel that you must also be an excellent salesperson to be an effective cybersecurity leader.

FIGURE 5.2 9 Box of Controls Source: Harkins, M.W., Managing Risk and Information Security: Protect to Enable. Used with permission.

In my experience, if you get the messaging and financial analysis correct in a business case, mistakes in other elements of your business case are more readily forgiven and forgotten.

The idea that this technology is a new business model for animation is bullshit. Good luck with that! The artists and storytellers will want to continue to grow the technology, so this year’s technology will be obsolete in ten years.” Katzenberg was right, of course. No matter how much technology you throw at the art of making an animated movie, a good one will always be expensive. Pixar made Toy Story for around $20 million (a number that doesn’t include what Disney spent on it for promotion and distribution). Pixar’s 2013 movie, Monsters University, is rumored to have cost around $200 million, marketing included.

As a skilled choice architect, you are conscious of utilizing the WRAP and NUDGES frameworks in preparing your presentation and framing of the issues. Having completed a study of the value agenda, you recognize that you need to overlay the risk and mitigation costs into a single picture.

You will want to dive into the four C's of Cloud-Native Security and ensure you have a clear understanding of how you will secure technology investments to address the cloud, cluster, container, and code.15