Entrepreneurs Live Quotes

Persistence. Perfection. Patience. Power. Prioritize your passion. It keeps you sane.

The type of person you are is usually reflected in your business. To improve your business, first improve yourself.

When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.

Money is always eager and ready to work for anyone who is ready to employ it.

An entrepreneur sees things not only for what they are, but also for what they could be.

If there is one trait that your brand must speak of, it is trust.

Your brand must communicate the value that you bring to a working relationship.

If you are going to be in business, you must learn about money: how it works, how it flows, and how to put it to work for you.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Success in life is not for those who run fast, but for those who keep running and always on the move.

Simplicity is complex. It's never simple to keep things simple. Simple solutions require the most advanced thinking.

Firestarters are flexible. They recognize situational needs and are able to flow into the accessible role identity most relevant to overcome emergent challenges.

Self-employed people work where they live. Entrepreneurs live where they work.

I want to see a world in which entrepreneurs give time to their visions to reality so that they have more money, more family time, and more support, a world in which they can stop working so hard and start living!

Freedom in any moment is a product of two things: the autonomy you feel and the support for autonomy that the moment allows.

A failed entrepreneur has just passion but a successful one knows how to plan to keep that passion alive.

Communication is how entrepreneurs tell their story, which, in turn, should inspire employees to work smart and encourage customers to action.

If you love your work, if you enjoy it, you're already a success.

Entrepreneurs never get to the realization of their vision by doing what got them to the point they are currently at.

Hard work without a solid plan isn’t likely to get you where you want to be. You need to be teachable; you need to be dedicated, and you need to work smart.

A leader can bring the solution to people, but sometimes a leader has to bring the people to the solution.

Entrepreneurs must organize their business for success by developing a project management mindset that allows them to plan, build, divide, and conquer.

Even though change is an important part of growth, we still face a hard time liking it. We try to resist it for as long as we can before giving up. Not just in our personal lives, but even in our professional lives

Entrepreneurs aren’t looking to go backward. They are looking to go forward, toward their prize of realizing their dreams.

Every entrepreneur faces mediocre moments or points in their careers when they are not meeting their goals. What they do in response to these shortcomings is what either leads them astray or guides them to success.

Every entrepreneur should spend time with all their employees, individually and collectively. It is the only way to understand what they want, what is in it for them, what they are hoping to achieve, and what they aspire to become.

The basic and most fundamental element to business is creating value - creating value for others and making their lives better in some way. If you can do that, put a price on it, communicate it clearly and get it to buyers….. you’re in business.

Succeeding in business is no easy task, but my approach, backed by many years of experience, can help each unique entrepreneur—including you—clear the fog and take the next logical steps forward toward the realization of their dreams.

We seldom consider how much of our lives we must render in return for some object we barely want, seldom need, buy only because it was put before us...And this is understandable given the workings of our system where without a job we perish, where if we don't want a job and are happy to get by we are labeled irresponsible, non-contributing leeches on society. But if we hire a fleet of bulldozers, tear up half the countryside and build some monstrous factory, casino or mall, we are called entrepreneurs, job-creators, stalwarts of the community. Maybe we should all be shut away on some planet for the insane. Then again, maybe that is where we are.

An entrepreneur is a man who knows he can fail, but he does not accept to fail before he actually fails, and when he fails he learns from his errors and moves on.

What does it mean to grow rich? Is it to have red-blooded adventures and to make a ‘fortune,’ which is what brought the whalers and other entrepreneurs north? Or is it, rather, to have a good family life and to be imbued with a far-reaching and intimate knowledge of one’s homeland, which is what the Tununirmiut told the whalers at Pond’s Bay wealth was? Is it to retain a capacity for awe and astonishment in our lives, to continue to hunger after what is genuine and worthy? Is it to live at moral peace with the universe?

The first good reason to write a book is to add value to people’s lives.

When you walk in distinction, even the photocopying machine can’t replicate your unique quality.

A dysfunctional society is bad for business. If the society you live in is wasteful or destructive or non-inclusive or inefficient.... It's more difficult to manage a business, and there are less business opportunities available. So every entrepreneur should be concerned about social dynamics and broader society.

What the average call excellent, the excellent call average.

One of the things I’ve learned about vision is people will grab it mentally or, have a crab mentality.

Yes, content is king but excellence is his queen. ~ Onyi Anyado.

I've been lucky enough now in my life to meet all sorts of extraordinary and accomplished people - world leaders, inventors, musicians, astronauts, athletes, professors, entrepreneurs, artists and writers, pioneering doctors and researchers. Some (though not enough) of them are women. Some (though not enough) are black or of color. Some were born poor or have lives that to many of us would appear to have been unfairly heaped with adversity, and yet still they seem to operate as if they've had every advantage in the world. What I've learned is this: All of them have had doubters. Some continue to have roaring, stadium-sized collection of critics and naysayers who will shout I told you so at every little misstep or mistake. The noise doesn't go away, but the most successful people I know have figured out how to live with it, to lean on the people who believe in them, and to push onward with their goals.

The real challenge is for each of us to determine where we feel we can make the most impact.

To travel is to live. Breathe some life into your life and go outside!

Social issues impact every business. Whether we're talking about womens health or education or economic equity or climate change or renewable energy... All of these things impact businesses and their ability to profit. And they all present business opportunities also. So there's a lot to consider at the intersection of business and social work. And you can't really care about business without also caring about people's well-being, so every entrepreneur should be a social entrepreneur trying to help other people live better lives in some way.

Rhetorical question: Did you get to where you are by accepting the status quo? I didn't.

Don't let people intimidate you into downgrading your goals. They intimidate only because they are intimidated by your goals.

In life, the question is not if you will have problems, but how you are going to deal with your problems. If the possibility of failure were erased, what would you attempt to achieve? The essence of man is imperfection. Know that you're going to make mistakes. The fellow who never makes a mistake takes his orders from one who does. Wake up and realize this: Failure is simply a price we pay to achieve success. Achievers are given multiple reasons to believe they are failures. But in spite of that, they persevere. The average for entrepreneurs is 3.8 failures before they finally make it in business. When achievers fail, they see it as a momentary event, not a lifelong epidemic. Procrastination is too high a price to pay for fear of failure. To conquer fear, you have to feel the fear and take action anyway. Forget motivation. Just do it. Act your way into feeling, not wait for positive emotions to carry you forward. Recognize that you will spend much of your life making mistakes. If you can take action and keep making mistakes, you gain experience. Life is playing a poor hand well. The greatest battle you wage against failure occurs on the inside, not the outside. Why worry about things you can't control when you can keep yourself busy controlling the things that depend on you? Handicaps can only disable us if we let them. If you are continually experiencing trouble or facing obstacles, then you should check to make sure that you are not the problem. Be more concerned with what you can give rather than what you can get because giving truly is the highest level of living. Embrace adversity and make failure a regular part of your life. If you're not failing, you're probably not really moving forward. Everything in life brings risk. It's true that you risk failure if you try something bold because you might miss it. But you also risk failure if you stand still and don't try anything new. The less you venture out, the greater your risk of failure. Ironically the more you risk failure — and actually fail — the greater your chances of success. If you are succeeding in everything you do, then you're probably not pushing yourself hard enough. And that means you're not taking enough risks. You risk because you have something of value you want to achieve. The more you do, the more you fail. The more you fail, the more you learn. The more you learn, the better you get. Determining what went wrong in a situation has value. But taking that analysis another step and figuring out how to use it to your benefit is the real difference maker when it comes to failing forward. Don't let your learning lead to knowledge; let your learning lead to action. The last time you failed, did you stop trying because you failed, or did you fail because you stopped trying? Commitment makes you capable of failing forward until you reach your goals. Cutting corners is really a sign of impatience and poor self-discipline. Successful people have learned to do what does not come naturally. Nothing worth achieving comes easily. The only way to fail forward and achieve your dreams is to cultivate tenacity and persistence. Never say die. Never be satisfied. Be stubborn. Be persistent. Integrity is a must. Anything worth having is worth striving for with all your might. If we look long enough for what we want in life we are almost sure to find it. Success is in the journey, the continual process. And no matter how hard you work, you will not create the perfect plan or execute it without error. You will never get to the point that you no longer make mistakes, that you no longer fail. The next time you find yourself envying what successful people have achieved, recognize that they have probably gone through many negative experiences that you cannot see on the surface. Fail early, fail often, but always fail forward.

Certain people make a living from their abilities, such as pilots, plumbers, and lawyers. In other areas, skill is necessary but not critical, as with entrepreneurs and leaders. Finally, chance is the deciding factor in a number of fields, such as in financial markets. Here, the illusion of skill pervades. So, give plumbers due respect and chuckle at successful financial jesters.

When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable

People declare themselves experts, entrepreneurs, inventors, innovators, mavericks, and coaches without any real-life experience. And they do this not because they actually think they are greater than everybody else; they do it because they feel that they need to be great to be accepted in a world that broadcasts only the extraordinary. Our

Entrepreneurship has a trailblazing aura. It can change the way of our livings. Entrepreneurs are just like the national assets to be cultivated. They are motivated and remunerated to the greatest possible extent.

The worst kind of poverty is the poverty of vision.

Do what you love and love what you do, with excellence.

A person who values their goals actually values their achievements.

Good habits and intentional daily effort to turn excuses into solutions will help you become the person and entrepreneur that you want to be.

In theory, the risk of business failure can be reduced to a number, the probability of failure multiplied by the cost of failure. Sure, this turns out to be a subjective analysis, but in the process your own attitudes toward financial risk and reward are revealed. By contrast, personal risk usually defies quantification. It's a matter of values and priorities, an expression of who you are. "Playing it safe" may simply mean you do not weigh heavily the compromises inherent in the status quo. The financial rewards of the moment may fully compensate you for the loss of time and fulfillment. Or maybe you just don't think about it. On the other hand, if time and satisfaction are precious, truly priceless, you will find the cost of business failure, so long as it does not put in peril the well-being of you or your family, pales in comparison with the personal risks of no trying to live the life you want today. Considering personal risk forces us to define personal success. We may well discover that the business failure we avoid and the business success we strive for do not lead us to personal success at all. Most of us have inherited notions of "success" from someone else or have arrived at these notions by facing a seemingly endless line of hurdles extending from grade school through college and into our careers. We constantly judge ourselves against criteria that others have set and rank ourselves against others in their game. Personal goals, on the other hand, leave us on our own, without this habit of useless measurement and comparison. Only the Whole Life Plan leads to personal success. It has the greatest chance of providing satisfaction and contentment that one can take to the grave, tomorrow. In the Deferred Life Plan there will always be another prize to covet, another distraction, a new hunger to sate. You will forever come up short.

Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me.

To become a distinguished entrepreneur, you need to have an undeniable, unquestionable and unmovable passion for your vision.

The call of distinction cannot be heard by the average, neither can the vision of distinction be seen by the eyes of the mediocre.

Your comfort zone is not that comfortable.

Entrepreneur, make today count and but don't let the day count you.

Serving my generation with excellence will in turn mean my generation can lead with excellence.

In five minutes you should know if people have confirmed, calculated & considered your vision.

Have the STRENGTH to say “no” to the status quo. Have the WILL to listen to the deepest desires of your heart. Have the COURAGE to ACT on and live out your intent.

As you begin to think like an entrepreneur, you’ll notice that business ideas can come from anywhere.

When you truly make the decision, it becomes real. You fully commit and develop a belief that ensures that it is not a matter of if you will achieve your goals, but a matter of when.

We are living in a world where helping others is not usual. People often give help to those with whom they have some vested interest or selfishness. One can barely find someone who is willing to give without any selfish intentions. But some people act like a blessing in disguise, yes we are about the person who never fails to help, the man with a golden heart- Aman Mehndiratta.

Wisdom is meant to be shared, so let’s start sharing what we’ve learned to make each other better. Let’s start building each other up. Let’s live up to our potential and start ruling the world.

The first - the most obvious (test of a true social entrepreneur) - is are they possessed, really possessed by an idea... The idea - making it happen across society - is something they are married to in the full sense of the word. One key test of that is this: Is this an idea that you see growing out of their whole life? I get very, very suspicious when I see someone who had an idea two years ago. It just doesn't ring true. Because with the typical entrepreneur you can see the roots of the interest when they're very young. There's a real coherence to people's lives.

There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the “safety” of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives. In short, we run the very real risk living a life of regret.

The greatest thieves are not caught. Not because it’s not known that they are thieves but because you cannot accuse them of robbery and live. These thieves are praised as national heroes and liberators or as successful entrepreneurs.

It is not incumbent on the world to conform to your vision of change. It is up to you to explain the future in terms that those living in the past and present can follow.

When you walk in distinction, you don’t compete with anyone but competition wants to compete with you.

Writing and achieving your goals is not failure, not having a goal to write in the first place is the start of failure.

With the world now a global village, your vision has to transcend different races and faces in different places around the world.

Do you know invisible determination and effort will always accomplish visible distinction and excellence?

One of the things I’ve learnt about goals is people will write them or wrong them.

Entrepreneur, make today count but don't let the day count you. ~ Onyi Anyado.

Your distinction shouldn't be measured by your duration but rather, your donation.

Financial freedom is not a certain amount of money sitting in your bank account—it is when your passive income (earnings made by doing essentially no work) exceeds your expenses.

Entrepreneur, stay hungry, stay humble & stay hopeful.

All the best apps, companies, and products have broken the way we live life, transformed how we communicate, and changed our day-to-day. Good products evolve us. You’re

DON’T GOSSIP. One time I trashed an entrepreneur I had invested in to another investor. Later that day I was supposed to have dinner with the first entrepreneur. By that time, just four hours later, he had heard I trashed him. He never trusted me again. People always hear. And if they don’t hear, they feel, because word gets around. And you can’t predict this. And it’s another way of living a double life.

Every entrepreneur is either a socialist, anarchist, or a communist. Meaning, you are not willing to depend upon an individual who tells you what to do and how to live your life. Your boss represent the capitalist regime.

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

Stop waiting for creative inspiration. Start creating and inspire yourself along the way.

The more we live as 'free individuals' . . . the more we are effectively non-free, caught within the existing frame of possibilities--we have to be impelled or disturbed into freedom. . . . This paradox thoroughly pervades the form of subjectivity that characterizes 'permissive' liberal society. Since permissiveness and free choice are elevated into a supreme value, social control and domination can no longer appear as infringing on subjects' freedom: they have to appear as (and be sustained by) individuals experiencing themselves as free. There is a multitude of forms of this appearing of un-freedom in the guise of its opposite: in being deprived of universal healthcare, we are told that we are being given a new freedom of choice (to choose our healthcare provider); when we can no longer rely on long-term employment and are compelled to search for a new precarious job every couple of years, we are told that we are being given the opportunity to reinvent ourselves and discover our creative potential; when we have to pay for the education of our children, we are told that we are now able to become 'entrepreneurs of the self," acting like a capitalist freely choosing how to invest the resources he possesses (or has borrowed). In education, health, travel . . . we are constantly bombarded by imposed 'free choices'; forced to make decisions for which we are mostly not qualified (or do not possess enough information), we increasingly experience our freedom as a burden that causes unbearable anxiety. Unable to break out of this vicious cycle alone, as isolated individuals--since the more we act freely the more we become enslaved by the system--we need to be 'awakened' from this 'dogmatic slumber' of fake freedom.

IT'S TIME TO LEARN YOUR A.B.C.s Always BE CONFIDENT Confidence is a feeling, feel it. Always BE CREATIVE Creativity is an ability, enable it. Always BE CURIOUS Curiosity is a desire, desire it. Always BE COMPASSIONATE Compassion is an awareness, be aware. Always BE CHARITABLE Charity is generous, be generous. Always BE CONSIDERATE Consideration is thoughtful, think. Always BE COURTEOUS Courtesy is a mindset, be mindful. Always BE COACHABLE Coachability is a willingness, be willing. Always BE COMMITTED Commitment is purpose, live on purpose. Always BE CARING Caring is giving, give.

as architect of choosing... choose. to. live. awakened. entirely. wholly. wildly powerful,  deeply masterful,  authentically creative, thriving.  this is not a hoped-for possible self. [reminder: this is an immutable Law of your being] needing not to learn the skill of being whole,  the antidote is to unlearn the habit of living incompletely here’s the practice: ‘know thyself‘—its about spirit  righteousness is underrated elevate connection with the changeless essence seek similitude with the will of Source and will of self 'choose thyself'—its about substance sacred. sagacious. spacious. in thought, word and deed— intend to: honor virtue. innovate enthusiastically. master integrity. 'become who you are'—its about style  a human, being an entrepreneur of life experiences a human, being a purveyor of preferences being-well with the known experience of soul, in service your relationship with insecurities, contradictions, & failures? obstacles or...invitations to grow? [mindset forms manifestation] emotions are messengers are gifts data for discernment: dare to deconstruct them your fears a belief renovation: fear.less. & aspire towards ascendance, anyway support your shine lean into the Light be.come. incandescent as architect of choosing, I choose...  to disrupt the energy of the status quo, to eclipse the realms of ordinary, & to live--a life-well lived. w/ spirit, substance & style.

Network = Net Worth Your network: That is the #1 key to success. You become the sum of the five people with whom you spend the most time. If you don’t walk away from a conversation feeling bigger or more empowered, then you need to hang around with some new folks. That’s the #1 mistake that young people make. They hang around with the wrong crowd for the wrong set of reasons, and they end up living a smaller life because the people they are around do not think big thoughts. –David Wood

During the inevitable times when you feel like your work has no meaning, find meaning at home. If you need something more to feel creative or need extra cash, then moonlight: start dream projects after work hours. At some point in time, a successful side project can become your main project and you’ll be fortunate enough to make your work and your dreams become one. || You should always have meaning outside the workplace. Work to support your lifestyle — don’t live to support your work.

Even in zazen you will lose yourself. When you become sleepy, or when your mind starts to wander about, you lose yourself. When your legs become painful—“Why are my legs so painful?”—you lose yourself. ” - “You just sit in the midst of the problem; when you are a part of the problem, or when the problem is a part of you, there is no problem, because you are the problem itself. The problem is you yourself. If this is so, there is no problem.” - “When you start to wander about in some delusion which is something apart from you yourself, then your surroundings are not real anymore, and your mind is not real anymore. If you yourself are deluded, then your surroundings are also a misty, foggy delusion. Once you are in the midst of delusion, there is no end to delusion. You will be involved in deluded ideas one after another. Most people live in delusion, involved in their problem, trying to solve their problem. But just to live is actually to live in problems. And to solve the problem is to be a part of it, to be one with it.

As far as we can tell, from a purely scientific viewpoint, human life has absolutely no meaning. Humans are the outcome of blind evolutionary processes that operate without goal or purpose. Our actions are not part of some divine cosmic plan, and if planet Earth were to blow up tomorrow morning, the universe would probably keep going about its business as usual. As far as we can tell at this point, human subjectivity would not be missed. Hence any meaning that people ascribe to their lives is just a delusion. The other-worldly meanings medieval people found in their lives were no more deluded than the modern humanist, nationalist and capitalist meanings modern people find. The scientist who says her life is meaningful because she increases the store of human knowledge, the soldier who declares that his life is meaningful because he fights to defend his homeland, and the entrepreneur who finds meaning in building a new company are no less delusional than their medieval counterparts who found meaning in reading scriptures, going on a crusade or building a new cathedral. So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective delusions. As long as my personal narrative is in line with the narratives of the people around me, I can convince myself that my life is meaningful, and find happiness in that conviction. This is quite a depressing conclusion. Does happiness really depend on self-delusion?

Over the years I have read many, many books about the future, my ‘we’re all doomed’ books, as Connie liked to call them. ‘All the books you read are either about how grim the past was or how gruesome the future will be. It might not be that way, Douglas. Things might turn out all right.’ But these were well-researched, plausible studies, their conclusions highly persuasive, and I could become quite voluble on the subject. Take, for instance, the fate of the middle-class, into which Albie and I were born and to which Connie now belongs, albeit with some protest. In book after book I read that the middle-class are doomed. Globalisation and technology have already cut a swathe through previously secure professions, and 3D printing technology will soon wipe out the last of the manufacturing industries. The internet won’t replace those jobs, and what place for the middle-classes if twelve people can run a giant corporation? I’m no communist firebrand, but even the most rabid free-marketeer would concede that market-forces capitalism, instead of spreading wealth and security throughout the population, has grotesquely magnified the gulf between rich and poor, forcing a global workforce into dangerous, unregulated, insecure low-paid labour while rewarding only a tiny elite of businessmen and technocrats. So-called ‘secure’ professions seem less and less so; first it was the miners and the ship- and steel-workers, soon it will be the bank clerks, the librarians, the teachers, the shop-owners, the supermarket check-out staff. The scientists might survive if it’s the right type of science, but where do all the taxi-drivers in the world go when the taxis drive themselves? How do they feed their children or heat their homes and what happens when frustration turns to anger? Throw in terrorism, the seemingly insoluble problem of religious fundamentalism, the rise of the extreme right-wing, under-employed youth and the under-pensioned elderly, fragile and corrupt banking systems, the inadequacy of the health and care systems to cope with vast numbers of the sick and old, the environmental repercussions of unprecedented factory-farming, the battle for finite resources of food, water, gas and oil, the changing course of the Gulf Stream, destruction of the biosphere and the statistical probability of a global pandemic, and there really is no reason why anyone should sleep soundly ever again. By the time Albie is my age I will be long gone, or, best-case scenario, barricaded into my living module with enough rations to see out my days. But outside, I imagine vast, unregulated factories where workers count themselves lucky to toil through eighteen-hour days for less than a living wage before pulling on their gas masks to fight their way through the unemployed masses who are bartering with the mutated chickens and old tin-cans that they use for currency, those lucky workers returning to tiny, overcrowded shacks in a vast megalopolis where a tree is never seen, the air is thick with police drones, where car-bomb explosions, typhoons and freak hailstorms are so commonplace as to barely be remarked upon. Meanwhile, in literally gilded towers miles above the carcinogenic smog, the privileged 1 per cent of businessmen, celebrities and entrepreneurs look down through bullet-proof windows, accept cocktails in strange glasses from the robot waiters hovering nearby and laugh their tinkling laughs and somewhere, down there in that hellish, stewing mess of violence, poverty and desperation, is my son, Albie Petersen, a wandering minstrel with his guitar and his keen interest in photography, still refusing to wear a decent coat.

I'm slowly learning how to straddle the tension that comes with understanding I am tough and tender, brave and afraid, strong and struggling - all of these things, all of the time. I'm working on letting go of having to be one or the other and embracing the wholeness of wholeheartedness. The roles in my life - partner, mother, teacher, researcher, leader, entrepreneur - all require me to bring my whole self to the table. We can't be "all in" if only parts of us show up. If we're not living, loving, parenting, or leading with our whole, integrated hearts, we're doing it halfheartedly.

WE MAY FEEL...BUT WE DON'T We may feel the need to change employment, but we don’t. We may feel the need to start a specific project, but we don’t. We may feel the need to pursue higher education, but we don’t We may feel the need to heal a broken relationship, but we don’t. We may feel the need to work to improve our spiritual lives, but we don’t. We may feel the need to take steps toward a healthier physical or emotional life for ourselves and/or our family, but again, we don’t. (This list could likely go on for eternity.) The desire for progression is innate, but the problem we face is that the actual act of progression is also a choice. Without embracing our inherent need for progress, for positive growth and/or change, we’ll still go on living. ...But at what cost?

Optimists Optimism is normal, but some fortunate people are more optimistic than the rest of us. If you are genetically endowed with an optimistic bias, you hardly need to be told that you are a lucky person—you already feel fortunate. An optimistic attitude is largely inherited, and it is part of a general disposition for well-being, which may also include a preference for seeing the bright side of everything. If you were allowed one wish for your child, seriously consider wishing him or her optimism. Optimists are normally cheerful and happy, and therefore popular; they are resilient in adapting to failures and hardships, their chances of clinical depression are reduced, their immune system is stronger, they take better care of their health, they feel healthier than others and are in fact likely to live longer. A study of people who exaggerate their expected life span beyond actuarial predictions showed that they work longer hours, are more optimistic about their future income, are more likely to remarry after divorce (the classic “triumph of hope over experience”), and are more prone to bet on individual stocks. Of course, the blessings of optimism are offered only to individuals who are only mildly biased and who are able to “accentuate the positive” without losing track of reality. Optimistic individuals play a disproportionate role in shaping our lives. Their decisions make a difference; they are the inventors, the entrepreneurs, the political and military leaders—not average people. They got to where they are by seeking challenges and taking risks. They are talented and they have been lucky, almost certainly luckier than they acknowledge. They are probably optimistic by temperament; a survey of founders of small businesses concluded that entrepreneurs are more sanguine than midlevel managers about life in general. Their experiences of success have confirmed their faith in their judgment and in their ability to control events. Their self-confidence is reinforced by the admiration of others. This reasoning leads to a hypothesis: the people who have the greatest influence on the lives of others are likely to be optimistic and overconfident, and to take more risks than they realize.

It was the Age of Anything-Can-Happen, he reminded himself. He had heard many people say that on TV and on the outré video clips floating in cyberspace, which added a further, new-technology depth to his addiction. There were no rules any more. And in the Age of Anything-Can-Happen, well, anything could happen. Old friends could become new enemies and traditional enemies could be your new besties or even lovers. It was no longer possible to predict the weather, or the likelihood of war, or the outcome of elections. A woman might fall in love with a piglet, or a man start living with an owl. A beauty might fall asleep and, when kissed, wake up speaking a different language and in that new language reveal a completely altered character. A flood might drown your city. A tornado might carry your house to a faraway land where, upon landing, it would squash a witch. Criminals could become kings and kings be unmasked as criminals. A man might discover that the woman he lived with was his father’s illegitimate child. A whole nation might jump off a cliff like swarming lemmings. Men who played presidents on TV could become presidents. The water might run out. A woman might bear a baby who was found to be a revenant god. Words could lose their meanings and acquire new ones. The world might end, as at least one prominent scientist- entrepreneur had begun repeatedly to predict. An evil scent would hang over the ending. And a TV star might miraculously return the love of a foolish old coot, giving him an unlikely romantic triumph which would redeem a long, small life, bestowing upon it, at the last, the radiance of majesty.

The cultural Left has contributed to the formation of this politically useless unconscious not only by adopting “power” as the name of an invisible, ubiquitous, and malevolent presence, but by adopting ideals which nobody is yet able to imagine being actualized. Among these ideals are participatory democracy and the end of capitalism. Power will pass to the people, the Sixties Left believed only when decisions are made by all those who may be affected by the results. This means, for example, that economic decisions will be made by stakeholders rather than by shareholders, and that entrepreneurship and markets will cease to play their present role. When they do, capitalism as we know it will have ended, and something new will have taken its place. […] Sixties leftists skipped lightly over all the questions which had been raised by the experience of non market economies in the so-called socialist countries. They seemed to be suggesting that once we were rid of both bureaucrats and entrepreneurs, “the people” would know how to handle competition from steel mills or textile factories in the developing world, price hikes on imported oil, and so on. But they never told us how “the people” would learn how to do this. The cultural Left still skips over such questions. Doing so is a consequence of its preference for talking about “the system” rather than about specific social practices and specific changes in those practices. The rhetoric of this Left remains revolutionary rather than reformist and pragmatic. Its insouciant use of terms like “late capitalism” suggests that we can just wait for capitalism to collapse, rather than figuring out what, in the absence of markets, will set prices and regulate distribution. The voting public, the public which must be won over if the Left is to emerge from the academy into the public square, sensibly wants to be told the details. It wants to know how things are going to work after markets are put behind us. It wants to know how participatory democracy is supposed to function. The cultural Left offers no answers to such demands for further information, but until it confronts them it will not be able to be a political Left. The public, sensibly, has no interest in getting rid of capitalism until it is offered details about the alternatives. Nor should it be interested in participatory democracy –– the liberation of the people from the power of technocrats –– until it is told how deliberative assemblies will acquire the same know-how which only the technocrats presently possess. […] The cultural Left has a vision of an America in which the white patriarchs have stopped voting and have left all the voting to be done by members of previously victimized groups, people who have somehow come into possession of more foresight and imagination than the selfish suburbanites. These formerly oppressed and newly powerful people are expected to be as angelic as the straight white males were diabolical. If I shared this expectation, I too would want to live under this new dispensation. Since I see no reason to share it, I think that the left should get back into the business of piecemeal reform within the framework of a market economy. This was the business the American Left was in during the first two-thirds of the century. Someday, perhaps, cumulative piecemeal reforms will be found to have brought about revolutionary change. Such reforms might someday produce a presently unimaginable non market economy, and much more widely distributed powers of decision making. […] But in the meantime, we should not let the abstractly described best be the enemy of the better. We should not let speculation about a totally changed system, and a totally different way of thinking about human life and affairs, replace step-by-step reform of the system we presently have.

The impotence of liberal humanism is a symptom of its essentially contradictory relationship to modern capitalism. For although it forms part of the ‘official’ ideology of such society, and the ‘humanities’ exist to reproduce it, the social order within which it exists has in one sense very little time for it at all. Who is concerned with the uniqueness of the individual, the imperishable truths of the human condition or the sensuous textures of lived experience in the Foreign Office or the boardroom of Standard Oil? Capitalism’s reverential hat-tipping to the arts is obvious hypocrisy, except when it can hang them on its walls as a sound investment. Yet capitalist states have continued to direct funds into higher education humanities departments, and though such departments are usually the first in line for savage cutting when capitalism enters on one of its periodic crises, it is doubtful that it is only hypocrisy, a fear of appearing in its true philistine colours, which compels this grudging support. The truth is that liberal humanism is at once largely ineffectual, and the best ideology of the ‘human’ that present bourgeois society can muster. The ‘unique individual’ is indeed important when it comes to defending the business entrepreneur’s right to make profit while throwing men and women out of work; the individual must at all costs have the ‘right to choose’, provided this means the right to buy one’s child an expensive private education while other children are deprived of their school meals, rather than the rights of women to decide whether to have children in the first place.

In every potential sponsor’s eyes, I was a nobody. And soon I had notched up more rejection letters than is healthy for any one man to receive. I tried to think of an entrepreneur and adventurer that I admired, and I kept coming back to Sir Richard Branson, the founder of Virgin. I wrote to him once, then I wrote once more. In all, I sent twenty-three letters. No response. Right, I thought, I’ll find out where he lives and take my proposal there myself. So I did precisely that, and at 8:00 P.M. one cold evening, I rang his very large doorbell. A voice answered the intercom, and I mumbled my pitch into the speakerphone. A housekeeper’s voice told me to leave the proposal--and get lost. It’s not clear quite what happened next: I assume that whoever had answered the intercom meant just to switch it off, but instead they pressed the switch that opened the front door. The buzzing sound seemed to last forever--but it was probably only a second or two. In that time I didn’t have time to think, I just reacted…and instinctively nudged the door open. Suddenly I found myself standing in the middle of Sir Richard Branson’s substantial, marble-floored entrance hall. “Uh, hello!” I hollered into the empty hall. “Sorry, but you seem to have buzzed the door open,” I apologized to the emptiness. The next thing I knew, the housekeeper came flying down the stairs, shouting at me to leave. I duly dropped the proposal and scarpered. The next day, I sent around some flowers, apologizing for the intrusion and asking the great man to take a look at my proposal. I added that I was sure, in his own early days, he would probably have done the same thing. I never got a reply to that one, either.

great. This is a good description of Rovio, which was around for six years and underwent layoffs before the “instant” success of the Angry Birds video game franchise. In the case of the Five Guys restaurant chain, the founders spent fifteen years tweaking their original handful of restaurants in Virginia, finding the right bun bakery, the right number of times to shake the french fries before serving, how best to assemble a burger, and where to source their potatoes before expanding nationwide. Most businesses require a complex network of relationships to function, and these relationships take time to build. In many instances you have to be around for a few years to receive consistent recognition. It takes time to develop connections with investors, suppliers, and vendors. And it takes time for staff and founders to gain effectiveness in their roles and become a strong team.* So, yes, the bar is high when you want to start a company. You’ll have the chance to work on something you own and care about from day to day. You’ll be 100 percent engaged and motivated, and doing something you believe in. You can lead an integrated life, as opposed to a compartmentalized one in which you play a role in an office and then try to forget about it when you get home. You can define an organization, not the other way around. But even if you quit your job, hunker down for years, work hard for uncertain reward, and ask everyone you know for help, there’s still a great chance that your new business will not succeed. Over 50 percent of companies fail within their first three years.2 There’s a quote I like from an unknown source: “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.

One way to get a life and keep it is to put energy into being an S&M (success and money) queen. I first heard this term in Karen Salmansohn’s fabulous book The 30-Day Plan to Whip Your Career Into Submission. Here’s how to do it: be a star at work. I don’t care if you flip burgers at McDonald’s or run a Fortune 500 company. Do everything with totality and excellence. Show up on time, all the time. Do what you say you will do. Contribute ideas. Take care of the people around you. Solve problems. Be an agent for change. Invest in being the best in your industry or the best in the world! If you’ve been thinking about changing professions, that’s even more reason to be a star at your current job. Operating with excellence now will get you back up to speed mentally and energetically so you can hit the ground running in your new position. It will also create good karma. When and if you finally do leave, your current employers will be happy to support you with a great reference and often leave an open door for additional work in the future. If you’re an entrepreneur, look at ways to enhance your business. Is there a new product or service you’ve wanted to offer? How can you create raving fans by making your customer service sparkle? How can you reach more people with your product or service? Can you impact thousands or even millions more? Let’s not forget the M in S&M. Getting a life and keeping it includes having strong financial health as well. This area is crucial because many women delay taking charge of their financial lives as they believe (or have been culturally conditioned to believe) that a man will come along and take care of it for them. This is a setup for disaster. You are an intelligent and capable woman. If you want to fully unleash your irresistibility, invest in your financial health now and don’t stop once you get involved in a relationship. If money management is a challenge for you, I highly recommend my favorite financial coach: David Bach. He is the bestselling author of many books, including The Automatic Millionaire, Smart Women Finish Rich, and Smart Couples Finish Rich. His advice is clear-cut and straightforward, and, most important, it works.