“
If we want to make meaning, we need to make art. Cook, write, draw, doodle, paint, scrapbook, take pictures, collage, knit, rebuild an engine, sculpt, dance, decorate, act, sing—it doesn’t matter. As long as we’re creating, we’re cultivating meaning.
”
”
Brené Brown (The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are)
“
But the main lesson to draw from the birth of computers is that innovation is usually a group effort, involving collaboration between visionaries and engineers, and that creativity comes from drawing on many sources. Only in storybooks do inventions come like a thunderbolt, or a lightbulb popping out of the head of a lone individual in a basement or garret or garage.
”
”
Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
“
Andrius turned. His eyes found mine. "I'll see you," he said.
My face didn't wrinkle. I didn't utter a sound. But for the first time in months, I cried. Tears popped from their dry sockets and sailed down my cheeks in one quick stream. I looked away.
The NKVD called the bald man's name.
"Look at me," whispered Andrius, moving close. "I'll see you," he said. "Just think about that. Just think about me bringing you your drawings. Picture it, because I'll be there."
I nodded.
"Vilkas," the NKVD called.
We walked toward the truck and climbed inside. I looked down at Andrius. He raked through his hair with his fingers. The engine turned and roared. I raised my hand in a wave good-bye.
His lips formed the words "I'll see you." He nodded in confirmation.
I nodded back. The back gate slammed and I sat down. The truck lurched forward. Wind began to blow against my face. I pulled my coat closed and put my hands in my pockets. That's when I felt it. The stone. Andrius had slipped it into my pocket. I stood up to let him know I had found it. He was gone.
”
”
Ruta Sepetys (Between Shades of Gray)
“
How in the fucking hell did you do that?"
Calyph shrugged. "I'm an Engineer," he said simply, as if it would explain everything.
”
”
April Adams (Drawing the Dragon)
“
Every night I went into Hannah's room and sat with her stuff. The thing I couldn't get was how her clothes and her books and her drawings were still there, but she wasn't. It just didn't compute. Her room was a like a car without an engine, everything where it should be, except all it was was potential. None of it was going to get used again.
”
”
J.R. Ward (Lover Unbound (Black Dagger Brotherhood, #5))
“
The trick, of course, is to lose one day and come back to win the next. But that is possible only when we draw healthy pleasure and confidence from our creative processes.
”
”
John H. Lienhard (The Engines of Our Ingenuity: An Engineer Looks at Technology and Culture)
“
I really detest those people who like to draw practical conclusions from scholarly truths, who 'apply learning to real life', like engineers who turn to propositions of chemistry into insecticides for bedbugs. It translates, in Goethe's words, as: 'life is grey, but the golden tree of theory is always green'.
”
”
Antal Szerb (Journey by Moonlight)
“
Learn to read history, get all the knowledge you can, do not frown on the anecdote, but do not draw any causal links, do not try to reverse engineer too much -- but if you do, do not make big scientific claims.
”
”
Nassim Nicholas Taleb (The Black Swan: The Impact of the Highly Improbable)
“
A physicist, an engineer and a psychologist are called in as consultants to a dairy farm whose production has been below par. Each is given time to inspect the details of the operation before making a report.
The first to be called is the engineer, who states: "The size of the stalls for the cattle should be decreased. Efficiency could be improved if the cows were more closely packed, with a net allotment of 275 cubic feet per cow. Also, the diameter of the milking tubes should be increased by 4 percent to allow for a greater average flow rate during the milking periods."
The next to report is the psychologist, who proposes:
"The inside of the barn should be painted green. This is a more mellow color than brown and should help induce greater milk flow. Also, more trees should be planted in the fields to add diversity to the scenery for the cattle during grazing, to reduce boredom."
Finally, the physicist is called upon. He asks for a blackboard and then draws a circle. He begins: "Assume the cow is a sphere....
”
”
Lawrence M. Krauss (Fear of Physics: A Guide for the Perplexed)
“
The west you talk about doesn’t exist. It’s a fairytale, a fantasy you sell yourself because the alternative is to admit that you are the least important character in your own story. You invent an entire world because your conscience demands it, you invent good people and bad people and you draw a neat line between them because your simplistic morality demands it. But the two kinds of people in this world are not good and bad, they are engines and fuel. Go ahead, change your country, change your name, change your accent, pull the skin right off your bones, but in their eyes they will always be the engines and you will always, always be fuel.
”
”
Omar El Akkad (What Strange Paradise)
“
Whether you dance, draw, make music, shoot field goals, build houses, tune engines, or sit around all day watching television, you are an artist. Your single greatest work of art is your self. As with any art form, the more you understand and develop your talents, the more empowered and masterful you become as an artist. This is particularly important when engaging in the art of consciously shaping your own life.
”
”
Scott Edmund Miller
“
He was raised by wolves", she said, "wolves with pressing engineering diagrams to draw.
”
”
Sam Starbuck (The Dead Isle)
“
Humans, like all mammals, are heat engines; surviving means having to continually cool off, as panting dogs do. For that, the temperature needs to be low enough for the air to act as a kind of refrigerant, drawing heat off the skin so the engine can keep pumping. At seven degrees of warming, that would become impossible for portions of the planet’s equatorial band, and especially the tropics, where humidity adds to the problem. And the effect would be fast: after a few hours, a human body would be cooked to death from both inside and out. At eleven or twelve degrees Celsius of warming, more than half the world’s population, as distributed today, would die of direct heat. Things almost certainly won’t get that hot anytime soon, though some models of unabated emissions do bring us that far eventually, over centuries. But at just five degrees, according to some calculations, whole parts of the globe would be literally unsurvivable for humans. At six, summer labor of any kind would become impossible in the lower Mississippi Valley, and everybody in the United States east of the Rockies would suffer more from heat than anyone, anywhere, in the world today. New York City would be hotter than present-day Bahrain, one of the planet’s hottest spots, and the temperature in Bahrain “would induce hyperthermia in even sleeping humans.
”
”
David Wallace-Wells (The Uninhabitable Earth: Life After Warming)
“
Christiaan Huygens became simultaneously adept in languages, drawing, law, science, engineering, mathematics and music. His interests and allegiances were broad. “The world is my country,” he said, “science my religion.
”
”
Carl Sagan (Cosmos)
“
God—or whoever is in charge of this planet—got drunk on the job one day and decided to give me the gift of writing. The way I see it, I have two choices. I can set that gift on a high shelf so it won’t get dinged up and nobody can make fun of me for playing with it.' He smiled until the crinkles at the corners of his eyes were deep enough to hide state secrets. 'Or I can have fun with it and play with the gift I was given until the engine burns out and the wheels come off. I decided to play. I suggest you do the same, young man. Go paint or draw or collage or whatever you want to do. Come back when there's smoke coming off the canvas. And for God's sake, go have some fun. Please?
”
”
Meg Shaffer (The Wishing Game)
“
Let me sum up what I’ve learned about creativity from the world of Wholehearted living and loving: “I’m not very creative” doesn’t work. There’s no such thing as creative people and non-creative people. There are only people who use their creativity and people who don’t. Unused creativity doesn’t just disappear. It lives within us until it’s expressed, neglected to death, or suffocated by resentment and fear. The only unique contribution that we will ever make in this world will be born of our creativity. If we want to make meaning, we need to make art. Cook, write, draw, doodle, paint, scrapbook, take pictures, collage, knit, rebuild an engine, sculpt, dance, decorate, act, sing—it doesn’t matter. As long as we’re creating, we’re cultivating meaning. Literally
”
”
Brené Brown (The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are)
“
The siren soared again, closer at hand, and then, with no anticipatory roar and clamour, a dark and sinuous body curved into view against the shadows far down the high-banked track, and with no sound but the rush of the cleft wind and the clock like tick of the rails, moved towards the bridge - it was an electric train. Above the engine two vivid blurs of blue light formed incessantly a radiant crackling bar between them, which, like a spluttering flame in a lamp beside a corpse, lit for an instant the successive rows of trees and caused Gloria to draw back instinctively to the far side of the road. The light was tepid - the temperature of warm blood... The clicking blended suddenly with itself in a rush of even sound, and then, elongating in sombre elasticity, the thing roared blindly by her and thundered onto the bridge, racing the lurid shaft of fire it cast into the solemn river alongside. Then it contracted swiftly, sucking in its sound until it left only a reverberant echo, which died upon the farther bank.
”
”
F. Scott Fitzgerald (The Beautiful and Damned)
“
An idiot is incapable of drawing conclusions. A mystic is unwilling to draw conclusions. The rest have glorified their conclusions as knowledge.
”
”
Sadhguru (Inner Engineering: A Yogi’s Guide to Joy)
“
Thousands of engineers can design bridges, calculate strains and stresses, and draw up specifications for machines, but the great engineer is the man who can tell whether the bridge or the machine should be built at all, where it should be built, and when.
”
”
John C. Maxwell (Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work)
“
The hungry sheep look up, and are not fed,
But, swoll'n with wind and the rank mist they draw,
Rot inwardly, and foul contagion spread;
Besides what the grim wolf with privy paw
Daily devours apace, and nothing said,
But that two-handed engine at the door
Stands ready to smite once, and smite no more.
”
”
John Milton (Lycidas, Sonnets,)
“
Cohn wrote a joke for Trump to use at the Gridiron Dinner: “We’ve made enormous progress on the wall. All the drawings are done. All the excavating’s done. All the engineering is done. The only thing we’ve been stumbling with is we haven’t been able to figure out how to stretch the word ‘Trump’ over 1,200 miles.” Trump wouldn’t use it.
”
”
Bob Woodward (Fear: Trump in the White House)
“
Strange, Eliot thinks, that the androids take to religion. After all they aren’t plagued by the unknowns that draw heartbeats to temples, bibles, and holy men. There is no mystery as to who created the bots, no absence of meaning for their existence as there is with men. If a bot wants to know why he was put here, all he has to do is ask. The engineers who created them, men like Eliot’s father, could tell them, yes, I know exactly why you’re here. You’re here to shovel, to mine, to gather, to build, to plant, to harvest, to fish, to sew, to stitch, to mend, to weld, to solder, to cook, to slaughter, to render, to load, to carry, to steer, to fight, to clean – to serve.
”
”
Judd Trichter (Love in the Age of Mechanical Reproduction)
“
A search engine often draws our attention to a particular snippet of text, a few words or sentences that have strong relevance to whatever we're searching for at the moment, while providing little incentive for taking in the work as a whole. We don't see the forest when we search the Web. We don't even see the trees. We see twigs and leaves.
”
”
Nicholas Carr (The Shallows: What the Internet Is Doing to Our Brains)
“
I've always seen hidden meanings in everything. Whenever I used to do those puzzles in children's magazines, the ones where you're supposed to find all the hidden pictures, I'd never find the right ones. I'd say I found the griffin, and the Wesselman steam engine, and the missing little finger of the mummy of Tut, and everyone would give me a strange look and say, All you're looking for is a yellow duck.
[…] work up to the voices of places you can only imagine. Ask where to find the griffin, and the Wesselman steam engine, and the little finger of Tut. I know they're out there, and usually in the strangest of places.
And if you find the yellow duck, let me know. That's the one I always miss.
”
”
Brian Andreas (Still Mostly True: Collected Stories & Drawings)
“
Above the engine two vivid blurs of blue light formed incessantly a radiant crackling bar between them, which, like a spluttering flame in a lamp beside a corpse, lit for an instant the successive rows of trees and caused Gloria to draw back instinctively to the far side of the road. The light was tepid, the temperature of warm blood…. The clicking blended suddenly with itself in a rush of even sound, and then, elongating in sombre elasticity, the thing roared blindly by her and thundered onto the bridge, racing the lurid shaft of fire it cast into the solemn river alongside. Then it contracted swiftly, sucking in its sound until it left only a reverberant echo, which died upon the farther bank. Silence crept down again over the wet country;
”
”
F. Scott Fitzgerald (The Beautiful and Damned)
“
Let me sum up what I’ve learned about creativity from the world of Wholehearted living and loving: “I’m not very creative” doesn’t work. There’s no such thing as creative people and non-creative people. There are only people who use their creativity and people who don’t. Unused creativity doesn’t just disappear. It lives within us until it’s expressed, neglected to death, or suffocated by resentment and fear. The only unique contribution that we will ever make in this world will be born of our creativity. If we want to make meaning, we need to make art. Cook, write, draw, doodle, paint, scrapbook, take pictures, collage, knit, rebuild an engine, sculpt, dance, decorate, act, sing—it doesn’t matter. As long as we’re creating, we’re cultivating meaning.
”
”
Brené Brown (The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are)
“
How do we learn? Is there a better way? What can we predict? Can we trust what we’ve learned? Rival schools of thought within machine learning have very different answers to these questions. The main ones are five in number, and we’ll devote a chapter to each. Symbolists view learning as the inverse of deduction and take ideas from philosophy, psychology, and logic. Connectionists reverse engineer the brain and are inspired by neuroscience and physics. Evolutionaries simulate evolution on the computer and draw on genetics and evolutionary biology. Bayesians believe learning is a form of probabilistic inference and have their roots in statistics. Analogizers learn by extrapolating from similarity judgments and are influenced by psychology and mathematical optimization.
”
”
Pedro Domingos (The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World)
“
We became the most successful advanced projects company in the world by hiring talented people, paying them top dollar, and motivating them into believing that they could produce a Mach 3 airplane like the Blackbird a generation or two ahead of anybody else. Our design engineers had the keen experience to conceive the whole airplane in their mind’s-eye, doing the trade-offs in their heads between aerodynamic needs and weapons requirements. We created a practical and open work environment for engineers and shop workers, forcing the guys behind the drawing boards onto the shop floor to see how their ideas were being translated into actual parts and to make any necessary changes on the spot. We made every shop worker who designed or handled a part responsible for quality control. Any worker—not just a supervisor or a manager—could send back a part that didn’t meet his or her standards. That way we reduced rework and scrap waste. We encouraged our people to work imaginatively, to improvise and try unconventional approaches to problem solving, and then got out of their way. By applying the most commonsense methods to develop new technologies, we saved tremendous amounts of time and money, while operating in an atmosphere of trust and cooperation both with our government customers and between our white-collar and blue-collar employees. In the end, Lockheed’s Skunk Works demonstrated the awesome capabilities of American inventiveness when free to operate under near ideal working conditions. That may be our most enduring legacy as well as our source of lasting pride.
”
”
Ben R. Rich (Skunk Works: A Personal Memoir of My Years of Lockheed)
“
Technology, I said before, is most powerful when it enables transitions—between linear and circular motion (the wheel), or between real and virtual space (the Internet). Science, in contrast, is most powerful when it elucidates rules of organization—laws—that act as lenses through which to view and organize the world. Technologists seek to liberate us from the constraints of our current realities through those transitions. Science defines those constraints, drawing the outer limits of the boundaries of possibility. Our greatest technological innovations thus carry names that claim our prowess over the world: the engine (from ingenium, or “ingenuity”) or the computer (from computare, or “reckoning together”). Our deepest scientific laws, in contrast, are often named after the limits of human knowledge: uncertainty, relativity, incompleteness, impossibility. Of all the sciences, biology is the most lawless; there are few rules to begin with, and even fewer rules that are universal. Living beings must, of course, obey the fundamental rules of physics and chemistry, but life often exists on the margins and interstices of these laws, bending them to their near-breaking limit. The universe seeks equilibriums; it prefers to disperse energy, disrupt organization, and maximize chaos. Life is designed to combat these forces. We slow down reactions, concentrate matter, and organize chemicals into compartments; we sort laundry on Wednesdays. “It sometimes seems as if curbing entropy is our quixotic purpose in the universe,” James Gleick wrote. We live in the loopholes of natural laws, seeking extensions, exceptions, and excuses.
”
”
Siddhartha Mukherjee (The Gene: An Intimate History)
“
Leonardo had a free-range mind that merrily wandered across all the disciplines of the arts, sciences, engineering, and humanities. His knowledge of how light strikes the retina helped inform the perspective in The Last Supper, and on a page of anatomical drawings depicting the dissection of lips he drew the smile that would reappear in the Mona Lisa. He knew that art was a science and that science was an art.
”
”
Walter Isaacson (Leonardo da Vinci)
“
Harry would take off his coat, remove his cravat, roll up his shirt-sleeves, give his curly hair the right touch before the glass, get out his book on engineering, his boxes of instruments, his drawing paper, his profile paper, open the book of logarithms, mix his India ink, sharpen his pencils, light a cigar, and sit down at the table to "lay out a line," with the most grave notion that he was mastering the details of engineering.
”
”
Mark Twain (The Collected Works of Mark Twain: The Complete & Unabridged Novels)
“
He was the most astonishing contradiction of components I’d ever encountered. Shy yet fiercely communicative when putting an idea into your head. Vocally astringent regarding his own abilities but not to the point that he couldn’t produce—he was as prolific an artist (yes, an artist, and I never use the term, especially regarding people I like) I’ve ever seen. But I could feel it. Everything he sketched, penciled, inked, made—was a payment, one he could scarcely afford; as if it physically hurt him to put pencil to paper. Yet that only seemed to spur him on, to live far beyond his means. He was unable not to. For Sketch, to draw was to breath, and so the air became lead—silvery in the right light, dark soot in the wrong; heavy, slick and malleable—into shapes he brought together in glorious orchestration, with a child’s eye and a rocket scientist’s precision, all fortified by a furious melancholy, a quiet engine of sourceless shame and humility.
When it came to another’s work, he longed to praise it but then couldn’t resist critiquing it all within an inch of its life, analyzing deficiencies with uncontrollable abandon and laser accuracy. He was sharp as his Radio 914 pen nibs, and as pointed.
And then he’d apologize. Oh, he would apologize: Oh my GOD, forgive me, please don’t hate me, I’m SORRY, don’t listen to me, why am I saying things, what do I know, I don’t know anything, why do you listen to me you should just tell me to shut UP, I’m awful, forgive me, you hate me, don’t you? Tell the truth. Please don’t hate me. Please don’t. Please.
”
”
Chip Kidd (The Learners)
“
I glance around the set—everyone is buzzing like worker bees getting ready for the shot. Cordelia’s getting primped and powdered by a makeup girl, Vanessa is speaking with a few of the cameramen, and the convertible I’m supposed to drive is just sitting there . . . all by its lonesome.
And look at that—someone left the keys in the ignition.
Stealthily, I sidle up to Sarah.
“Have you ever driven in a convertible?”
She looks up sharply, like she didn’t see me approach. “Of course I have.”
My hands slide into my pockets and I lean back on my heels.
“Have you ever been in a convertible driven by a prince?”
Her eyes are lighter in the sun, with a hint of gold. They crinkle as she smiles.
“No.”
I nod. “Perfect. We do this in three.”
Now she looks nervous. “Do what?”
I spot James across the way, eyes scanning the crowd—far enough away that he’ll never get over here in time.
“Three . . .”
“I don’t know what you mean.”
“Two . . .”
“Henry . . .”
“One.”
“I . . .”
“Go, go, go!”
“Go where?” she asks, loud enough to draw attention.
So I wrap my arm around her waist, lift her off her feet, carry her to the car, and swing her up and into the passenger seat. Then, I jump into the driver’s side.
“Shit!” James curses. But then the engine is roaring to life. I back out, knocking over a food service table, and the tires screech as I turn around and drive across the grounds . . . toward the woods.
“The road is that way!” Sarah yells, the wind making her long, dark hair dance and swirl.
“I know a shortcut. Buckle up.”
We fly into the woods, sending a flurry of leaves in our wake. The car bounces and jostles, and I feel Sarah’s hand wrapped around my arm—holding on. It feels good.
“Duck.”
“What?”
I push her head down and crouch at the same time, to avoid getting whipped in the face by the low-branch of a pine tree.
After we’re past it, Sarah sits up, owl-eyed, and looks back at the branch and then at me.
I smirk. “If you wanted me to push your head down, love, you could’ve just said so.”
“You’re insane!”
I hit the gas hard, swerving around a stump. “What? You’re the only one who gets to make dirty jokes?”
We have a sharp turn coming up ahead. I lay my arm across Sarah’s middle. “Hold on.
”
”
Emma Chase (Royally Matched (Royally, #2))
“
Engineers can't afford to fail as consistently as politicians and bureaucrats, so they prefer accedence to resistance (as I do). For example, they know that no structure can be made rigid enough to resist an earthquake. So, rather than defy the earthquake's power by building rigid structures, they accede to it by building flexible ones. To accede is not merely to give in but rather to give in while drawing near; one may accede not only to an argument but to a throne. Thus the earthquakeproof building survives not by defeating the earthquake's power but by acknowledging it—by drawing it in and dealing with it.
”
”
Daniel Quinn (Beyond Civilization: Humanity's Next Great Adventure)
“
A romantic understanding sees it primarily in terms of immediate appearance. If you were to show an engine or a mechanical drawing or electronic schematic to a romantic it is unlikely he would see much of interest in it. It has no appeal because the reality he sees is its surface. Dull, complex lists of names, lines and numbers. Nothing interesting. But if you were to show the same blueprint or schematic or give the same description to a classical person he might look at it and then become fascinated by it because he sees that within the lines and shapes and symbols is a tremendous richness of underlying form.
”
”
Anonymous
“
A lot of the credit, too, should go to Turing, for developing the concept of a universal computer and then being part of a hands-on team at Bletchley Park. How you rank the historic contributions of the others depends partly on the criteria you value. If you are enticed by the romance of lone inventors and care less about who most influenced the progress of the field, you might put Atanasoff and Zuse high. But the main lesson to draw from the birth of computers is that innovation is usually a group effort, involving collaboration between visionaries and engineers, and that creativity comes from drawing on many sources.
”
”
Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
“
Limited responsibility is a way of drawing boundaries. What you think you are responsible for will be within your boundary. What you think you are not responsible for will be outside your boundary. But limitless responsibility extends itself way beyond your present level of understanding and perception. There is more—much more—to life than you are aware of right now. Once you choose to become conscious of this simple fact—my ability to respond is limitless—suddenly life within you reorganizes itself in a completely different way. You move into higher and higher levels of freedom within yourself. Life is now a wonderful and exhilarating journey of self-discovery.
”
”
Sadhguru (Inner Engineering: A Yogi's Guide to Joy)
“
Countries measured their success by the size of their territory, the increase in their population and the growth of their GDP – not by the happiness of their citizens. Industrialised nations such as Germany, France and Japan established gigantic systems of education, health and welfare, yet these systems were aimed to strengthen the nation rather than ensure individual well-being. Schools were founded to produce skilful and obedient citizens who would serve the nation loyally. At eighteen, youths needed to be not only patriotic but also literate, so that they could read the brigadier’s order of the day and draw up tomorrow’s battle plans. They had to know mathematics in order to calculate the shell’s trajectory or crack the enemy’s secret code. They needed a reasonable command of electrics, mechanics and medicine in order to operate wireless sets, drive tanks and take care of wounded comrades. When they left the army they were expected to serve the nation as clerks, teachers and engineers, building a modern economy and paying lots of taxes. The same went for the health system. At the end of the nineteenth century countries such as France, Germany and Japan began providing free health care for the masses. They financed vaccinations for infants, balanced diets for children and physical education for teenagers. They drained festering swamps, exterminated mosquitoes and built centralised sewage systems. The aim wasn’t to make people happy, but to make the nation stronger. The country needed sturdy soldiers and workers, healthy women who would give birth to more soldiers and workers, and bureaucrats who came to the office punctually at 8 a.m. instead of lying sick at home. Even the welfare system was originally planned in the interest of the nation rather than of needy individuals. When Otto von Bismarck pioneered state pensions and social security in late nineteenth-century Germany, his chief aim was to ensure the loyalty of the citizens rather than to increase their well-being. You fought for your country when you were eighteen, and paid your taxes when you were forty, because you counted on the state to take care of you when you were seventy.30 In 1776 the Founding Fathers of the United States established the right to the pursuit of happiness as one of three unalienable human rights, alongside the right to life and the right to liberty. It’s important to note, however, that the American Declaration of Independence guaranteed the right to the pursuit of happiness, not the right to happiness itself. Crucially, Thomas Jefferson did not make the state responsible for its citizens’ happiness. Rather, he sought only to limit the power of the state.
”
”
Yuval Noah Harari (Homo Deus: A History of Tomorrow)
“
A classical understanding sees the world primarily as underlying form itself. A romantic understanding sees it primarily in terms of immediate appearance. If you were to show an engine or a mechanical drawing or electronic schematic to a romantic it is unlikely he would see much of interest in it. It has no appeal because the reality he sees is its surface. Dull, complex lists of names, lines and numbers. Nothing interesting. But if you were to show the same blueprint or schematic or give the same description to a classical person he might look at it and then become fascinated by it because he sees that within the lines and shapes and symbols is a tremendous richness of underlying form.
”
”
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)
“
...Mother had always advised against sharing domestic troubles outside the family. They would only return as unwelcome rumor. But I trusted Eleanor, so when we stopped to admire the waves crashing and the cry of the seagulls, I spoke of the changes in my marriage, hoping for some insight to my dilemma.
'My dear,' Eleanor said, 'you can't expect a marriage to remain as it is in the beginning. If your souls continued to burn for each other in that way, you would be cinders.'
'Then what is the point? Why do we marry for life, only to see love fade away?'
'Ah, but true love doesn't fade away. It changes, deepens. It seems to disappear at times, only to come back in a different way. Think of early love like a wave in the ocean, building and building until it tumbles from its own height. Then the calm, the drawing back, only to swell and crash again. When you get past the breakers, you don't feel the crash, but the water is still lifting and falling in life's rhythm.'
...I adjusted my hat to better shield my eyes from the blinding sun. 'It seems I pushed through the breakers only to find my husband wasn't with me on the other side.'
'Then you must swim until you find him.' Eleanor kicked seaweed from the path of sandpipers, skittering from approaching foam. 'Don't be tempted back into the breakers, seeking another for the journey. You may find the ocean spits you back out.
”
”
Tracey Enerson Wood (The Engineer's Wife)
“
Very carefully he put up his hands and took off his hat saying CHIEF and while everyone watched he walked slowly down the steps and over to the fire engine and set his hat down on the front seat. Then he bent down, searching thoughtfully, and finally, while everyone watched, he took up a rock. In complete silence he turned slowly and then raised his arm and smashed the rock through one of the great tall windows of our mother's drawing room. A wall of laughter rose and grew behind him and then, first the boys on the steps and then the other men and at last the women and the smaller children, they moved like a wave at our house... I heard Constance's harp go over with a musical cry, and a sound which I knew was a chair being smashed against the wall.
”
”
Shirley Jackson (We Have Always Lived in the Castle)
“
Sonnet of Norms
It is not patriarchal to hold the door for a lady,
It is not cowardly to leave your seat to the elderly.
But it is barbaric to harass a breastfeeding mother,
And prehistoric to force a woman carry a pregnancy.
There are norms that nourish the societal fabric,
Then there are norms out of touch with age and times.
Beyond both freedom and obedience as a whole being,
You ought to realize where and how to draw the lines.
The problem is that most do not know when to rebel,
They rebel out of boredom to seek adventure not justice.
They commit reckless vandalism in the name of activism,
And feel proud while committing the most heinous deeds.
Norms require careful scrutiny, not headless rebellion.
Hence, quite often rebels become the new face of oppression.
”
”
Abhijit Naskar (Esperanza Impossible: 100 Sonnets of Ethics, Engineering & Existence)
“
A number of Ford engineers arrived at Derby, and spent some months examining and familiarizing themselves with the drawings and manufacturing methods. One day their Chief Engineer appeared in Lovesey’s office, which I was then sharing, and said, ‘You know, we can’t make the Merlin to these drawings’. I replied loftily, ‘I suppose that is because the drawing tolerances are too difficult for you, and you can’t achieve the accuracy’. ‘On the contrary’, he replied, ‘the tolerances are far too wide for us. We make motor cars far more accurately than this. Every part on our car engines has to be interchangeable with the same part on any other engine, and hence all parts have to be made with extreme accuracy, far closer than you use. That is the only way we can achieve mass production’.
”
”
Stanley Hooker (Not Much of an Engineer)
“
This was the engine of doom.” He’d draw a picture of several towers of debt. The first tower was the original subprime loans that had been piled together. At the top of this tower was the triple-A tranche, just below it the double-A tranche, and so on down to the riskiest, triple-B tranche—the bonds Eisman had bet against. The Wall Street firms had taken these triple-B tranches—the worst of the worst—to build yet another tower of bonds: a CDO. A collateralized debt obligation. The reason they’d done this is that the rating agencies, presented with the pile of bonds backed by dubious loans, would pronounce 80 percent of the bonds in it triple-A. These bonds could then be sold to investors—pension funds, insurance companies—which were allowed to invest only in highly rated securities.
”
”
Michael Lewis (The Big Short: Inside the Doomsday Machine)
“
Bruce Wayne Carmody had been unhappy for so long that it had stopped being a state he paid attention to. Sometimes Wayne felt that the world had been sliding apart beneath his feet for years. He was still waiting for it to pull him down, to bury him at last. His mother had been crazy for a while, had believed that the phone was ringing when it wasn’t, had conversations with dead children who weren’t there. Sometimes he felt she had talked more with dead children than she ever had with him. She had burned down their house. She spent a month in a psychiatric hospital, skipped out on a court appearance, and dropped out of Wayne’s life for almost two years. She spent a while on book tour, visiting bookstores in the morning and local bars at night. She hung out in L.A. for six months, working on a cartoon version of Search Engine that never got off the ground and a cocaine habit that did. She spent a while drawing covered bridges for a gallery show that no one went to. Wayne’s father got sick of Vic’s drinking, Vic’s wandering, and Vic’s crazy, and he took up with the lady who had done most of his tattoos, a girl named Carol who had big hair and dressed like it was still the eighties. Only Carol had another boyfriend, and they stole Lou’s identity and ran off to California, where they racked up a ten-thousand-dollar debt in Lou’s name. Lou was still dealing with creditors. Bruce Wayne Carmody wanted to love and enjoy his parents, and occasionally he did. But they made it hard. Which was why the papers in his back pocket felt like nitroglycerin, a bomb that hadn’t exploded yet.
”
”
Joe Hill (NOS4A2)
“
Universities face a constant struggle to maintain their integrity, and their fundamental social role in a healthy society, in the face of external pressures. The problems are heightened with the expansion of private power in every domain, in the course of the state-corporate social engineering projects of the past several decades. . . . To defend their integrity and proper commitments is an honorable and difficult task in itself, but our sights should be set higher than that. Particularly in the societies that are more privileged, many choices are available, including fundamental institutional change, if that is the right way to proceed, and surely including scholarship that contributes to, and draws from, the never-ending popular struggles for freedom and justice. 5 Higher education is under attack not because it is failing, but because it is a potentially democratic public sphere.
”
”
Noam Chomsky (Because We Say So (City Lights Open Media))
“
Why is programming fun? What delights may its practitioner expect as his reward?
First is the sheer joy of making things. As the child delights in his first mud pie, so the adult enjoys building things, especially things of his own design. I think this delight must be an image of God’s delight in making things, a delight shown in the distinctness and newness of each leaf and each snowflake.
Second is the pleasure of making things that are useful to other people. Deep within, we want others to use our work and to find it helpful. In this respect the programming system is not essentially different from the child’s first clay pencil holder “for Daddy’s office.”
Third is the fascination of fashioning complex puzzle-like objects of interlocking moving parts and watching them work in subtle cycles, playing out the consequences of principles built in from the beginning. The programmed computer has all the fascination of the pinball machine or the jukebox mechanism, carried to the ultimate.
Fourth is the joy of always learning, which springs from the nonrepeating nature of the task. In one way or another the problem is ever new, and its solver learns something; sometimes practical, sometimes theoretical, and sometimes both.
Finally, there is the delight of working in such a tractable medium. The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures. (As we shall see later, this very tractability has its own problems.)
Yet the program construct, unlike the poet’s words, is real in the sense that it moves and works, producing visible outputs separate from the construct itself. It prints results, draws pictures, produces sounds, moves arms. The magic of myth and legend has come true in our time. One types the correct incantation on a keyboard and a display screen comes to life, showing things that never were nor could be.
Programming then is fun because it gratifies creative longings built deep within us and delights sensibilities we have in common with all men.
”
”
Frederick P. Brooks Jr. (The Mythical Man-Month: Essays on Software Engineering)
“
Evolution optimizes strongly for energy efficiency because of limited food supply, not for ease of construction or understanding by human engineers. My wife, Meia, likes to point out that the aviation industry didn’t start with mechanical birds. Indeed, when we finally figured out how to build mechanical birds in 2011,1 more than a century after the Wright brothers’ first flight, the aviation industry showed no interest in switching to wing-flapping mechanical-bird travel, even though it’s more energy efficient—because our simpler earlier solution is better suited to our travel needs. In the same way, I suspect that there are simpler ways to build human-level thinking machines than the solution evolution came up with, and even if we one day manage to replicate or upload brains, we’ll end up discovering one of those simpler solutions first. It will probably draw more than the twelve watts of power that your brain uses, but its engineers won’t be as obsessed about energy efficiency as evolution was—and soon enough, they’ll be able to use their intelligent machines to design more energy-efficient ones.
”
”
Max Tegmark (Life 3.0: Being Human in the Age of Artificial Intelligence)
“
Everything about this project was dark alley, cloak and dagger. Even the way they financed the operation was highly unconventional: using secret contingency funds, they back-doored payment to Lockheed by writing personal checks to Kelly for more than a million bucks as start-up costs. The checks arrived by regular mail at his Encino home, which had to be the wildest government payout in history. Johnson could have absconded with the dough and taken off on a one-way ticket to Tahiti. He banked the funds through a phony company called “C & J Engineering,” the “C & J” standing for Clarence Johnson. Even our drawings bore the logo “C & J”—the word “Lockheed” never appeared. We used a mail drop out at Sunland, a remote locale in the San Fernando Valley, for suppliers to send us parts. The local postmaster got curious about all the crates and boxes piling up in his bins and looked up “C & J” in the phone book and, of course, found nothing. So he decided to have one of his inspectors follow our unmarked van as it traveled back to Burbank. Our security people nabbed him just outside the plant and had him signing national security secrecy forms until he pleaded writer’s cramp.
”
”
Ben R. Rich (Skunk Works: A Personal Memoir of My Years of Lockheed)
“
Starting as some fungus, some very minute, microscopic bubble, and all the time drawing from that infinite store-house of energy, a form is changed slowly and steadily until in course of time it becomes a plant, then an animal, then man, ultimately God. This is attained through millions of aeons, but what is time? An increase of speed, an increase of struggle, is able to bridge the gulf of time. That which naturally takes a long time to accomplish can be shortened by the intensity of the action, says the Yogi. A man may go on slowly drawing in this energy from the infinite mass that exists in the universe, and, perhaps, he will require a hundred thousand years to become a Deva, and then, perhaps, five hundred thousand years to become still higher, and, perhaps, five millions of years to become perfect. Given rapid growth, the time will be lessened. Why is it not possible, with sufficient effort, to reach this very perfection in six months or six years? There is no limit. Reason shows that. If an engine, with a certain amount of coal, runs two miles an hour, it will run the distance in less time with a greater supply of coal. Similarly, why shall not the soul, by intensifying its action, attain perfection in this very life? All beings will at last attain to that goal, we know. But who cares to wait all these millions of aeons? Why not reach it immediately, in this body even, in this human form? Why shall I not get that infinite knowledge, infinite power, now?
”
”
Vivekananda (Complete Works of Swami Vivekananda)
“
Nothing fires the warrior’s heart more with courage than to find himself and his comrades at the point of annihilation, at the brink of being routed and overrun, and then to dredge not merely from one’s own bowels or guts but from one’s own discipline and training the presence of mind not to panic, not to yield to the possession of despair, but instead to complete those homely acts of order which Dienekes had ever declared the supreme accomplishment of the warrior: to perform the commonplace under far-from-commonplace conditions. Not only to achieve this for oneself alone, as Achilles or the solo champions of yore, but to do it as part of a unit, to feel about oneself one’s brothers-in-arms, in an instance like this of chaos and disorder, comrades whom one doesn’t even know, with whom one has never trained; to feel them filling the spaces alongside him, from spear side and shield side, fore and rear, to behold one’s comrades likewise rallying, not in a frenzy of mad possession-driven abandon, but with order and self-composure, each man knowing his role and rising to it, drawing strength from him as he draws it from them; the warrior in these moments finds himself lifted as if by the hand of a god. He cannot tell where his being leaves off and that of the comrade beside him begins. In that moment the phalanx forms a unity so dense and all-divining that it performs not merely at the level of a machine or engine of war but, surpassing that, to the state of a single organism, a beast of one blood and heart.
”
”
Steven Pressfield (Gates of Fire)
“
In scale and audacity, the dam was astonishing; engineers were going to anchor a mile-long wall of concrete in bedrock at the bottom of a steep canyon in the Columbia. They would excavate 45 million cubic yards of dirt and rock, and pour 24 million tons of concrete. Among the few dams in the Northwest not built by the Corps of Engineers, the Grand Coulee was the work of the Bureau of Reclamation. When completed, it was a mile across at the top, forty-six stories high, and heralded as the biggest thing ever built by man. The dam backed up the river for 151 miles, creating a lake with 600 miles of shoreline. At the dam’s dedication in 1941, Roosevelt said Grand Coulee would open the world to people who had been beat up by the elements, abused by the rich and plagued by poor luck. But a few months after it opened, Grand Coulee became the instrument of war. Suddenly, the country needed to build sixty thousand planes a year, made of aluminum, smelted by power from Columbia River water, and it needed to build ships—big ones—from the same power source. Near the end of the war, America needed to build an atomic bomb, whose plutonium was manufactured on the banks of the Columbia. Power from the Grand Coulee was used to break uranium into radioactive subelements to produce that plutonium. By war’s end, only a handful of farms were drawing water from the Columbia’s greatest dam. True, toasters in desert homes were warming bread with Grand Coulee juice, and Washington had the cheapest electrical rates of any state in the country, but most of that power for the people was being used by Reynolds Aluminum in Longview and Alcoa in Vancouver and Kaiser Aluminum in Spokane and Tacoma.
”
”
Timothy Egan (The Good Rain: Across Time & Terrain in the Pacific Northwest (Vintage Departures))
“
Energy is the basis of creating electricity that we can utilize, so how can we harness the power of an earthquake? Obviously, today, if that much energy were being drawn from the Earth through the Great Pyramid, tourists would not be parading through it every day. In order for the system to work, the pyramid would need to be mechanically coupled with the Earth and vibrating in sympathy with it. To do this, the system would need to be "primed"—we would need to initiate oscillation of the pyramid before we could tap into the Earth's oscillations. After the initial priming pulse, though, the pyramid would be coupled with the Earth and could draw off its energy. In effect, the Great Pyramid would feed into the Earth a little energy and receive an enormous amount out of it in return.
How do we cause a mass of stone that weighs 5,273,834 tons to oscillate? It would seem an impossible task. Yet there was a man in recent history who claimed he could do just that! Nikola Tesla, a physicist and inventor with more than six hundred patents to his credit—one of them being the AC generator—created a device he called an "earthquake machine." By applying vibration at the resonant frequency of a building, he claimed he could shake the building apart. In fact, it is reported that he had to turn his machine off before the building he was testing it in came down around him.
[...]
The New York World-Telegram reported Tesla's comments from a news briefing at the hotel New Yorker on July 11, 1935: 'I was experimenting with vibrations. I had one of my machines going and I wanted to see if I could get it in tune with the vibration of the building. I put it up notch after notch. There was a peculiar cracking sound. I asked my assistants where did the sound come from. They did not know. I put the machine up a few more notches. There was a louder cracking sound. I knew I was approaching the vibration of the steel building. I pushed the machine a little higher. Suddenly, all the heavy machinery in the place was flying around. I grabbed a hammer and broke the machine. The building would have been about our ears in another few minutes. Outside in the street there was pandemonium. The police and ambulances arrived. I told my assistants to say nothing. We told the police it must have been an earthquake. That's all they ever knew about it.
”
”
Christopher Dunn (The Giza Power Plant: Technologies of Ancient Egypt)
“
I lay in bed, either trying to fall asleep or having just woken up, and I contemplate the direction my life is going. Sadly, I haven’t the faintest idea what direction that is. Because, to me, I’m standing still; no steam in my engine propelling me down the rails of Life Railroad. Now, I’m not bothered by it every waking minute of every day; however, it is something that hits me from time to time. It’s an attack by the enemy, made to draw my attention away from God.
Let me tell you, it’s a darn fine attack, too. Not that it works, but boy does it take a lot to keep my mind focused on the Lord.
”
”
Hew J. La France
“
The computer has brought a similar fluidity to many other media: artistic drawings, building plans, mechanical drawings, musical compositions, photographs, video sequences, slide presentations, multimedia works, and even to spreadsheets. In each case, the manual method of production required recopying the bulky unchanged parts in order to see changes in context. Now we enjoy for each medium the same benefits that time-sharing brought to software creation—the ability to revise and to assess instantly the effect without losing one's train of thought.
”
”
Frederick P. Brooks Jr. (The Mythical Man-Month: Essays on Software Engineering)
“
represent you.” “I understand your frustration,” the president said. “You’ve done a great job.” “Mr. President, anything else I can do for you, call me anytime.” “Thank you.” Two minutes later, The New York Times called Dowd, and The Washington Post called. Dowd could see Trump picking up the phone and imagined him calling Maggie Haberman at the Times. “Maggie? Fucking Dowd just resigned.” Trump always liked to be the first to deliver the news. At least Dowd felt he’d gotten ahead of it, had resigned before being fired and getting his ass trashed. Dowd remained convinced that Mueller never had a Russian case or an obstruction case. He was looking for the perjury trap. And in a brutally honest self-evaluation, he believed that Mueller had played him, and the president, for suckers in order to get their cooperation on witnesses and documents. Dowd was disappointed in Mueller, pulling such a sleight of hand. After 47 years, Dowd knew the game, knew prosecutors. They built cases. With all the testimony and documents, Mueller could string together something that would look bad. Maybe they had something new and damning as he now more than half-suspected. Maybe some witness like Flynn had changed his testimony. Things like that happened and that could change the ball game dramatically. Former top aide comes clean, admits to lying, turns on the president. Dowd didn’t think so but he had to worry and consider the possibility. Some things were clear and many were not in such a complex, tangled investigation. There was no perfect X-ray, no tapes, no engineer’s drawing. Dowd believed that the president had not colluded
”
”
Bob Woodward (Fear: Trump in the White House)
“
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”
”
Jackie Lee
“
Finally, there is the delight of working in such a tractable medium. The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures. (As we shall see later, this very tractability has its own problems.) Yet the program construct, unlike the poet's words, is real in the sense that it moves and works, producing visible outputs separate from the construct itself. It prints results, draws pictures, produces sounds, moves arms. The magic of myth and legend has come true in our time. One types the correct incantation on a keyboard, and a display screen comes to life, showing things that never were nor could be.
”
”
Frederick P. Brooks Jr. (The Mythical Man-Month: Essays on Software Engineering)
“
Homi Bhabha is just 30 years. He is a mechanical engineer by training. Like the electron he will talk about, he made a quantum jump from engineering to nuclear and particle physics. He published some very crucial papers. For these he received world acclaim. He is an engineer, he is a scientist of first magnitude, he is very good in the arts, he draws, he paints, he plays the piano, he is an architect. I introduce to you, ladies and gentleman, the Leonardo da Vinci of India.
”
”
P.V. Manoranjan Rao (A Brief History of Rocketry in ISRO)
“
The web nearness of your organization assumes a huge part in the accomplishment of your business. These days, business people like to do online research of your organization and study your site completely before contributing or marking any business contract. Business visionaries who are not usual with web extends and don't know how to choose the ideal website architecture organization regularly arrive up picking the wrong one. Benefiting the administrations of a wrong website architecture firm can deliver pulverizing impacts and influence your business unfavorably.
In any case, as indicated by website architecture specialists, there are few focuses which ought to be mulled over while choosing the ideal website architecture organization. Such focuses may include:
Website architecture Pricing:
Decent quality web architecture guarantees fantastic business openings. In the realm of web outlining, a great quality Designer requests a nice cost, while a minimal effort likens to pitiable quality. In any case, few web organizations offer starting quotes and shroud the genuine cost which in the long run heaps up. In few cases, regularly customer’s grumble of working with "Markdown Web Design Companies" which guarantees of a diminished cost however brings about loss of time alongside cash. Subsequently, choice of web organizations on the premise of estimating ought to be deliberately directed.
Search engine optimization Services:
Such administrations concentrate on enhancing the positioning of your site in different web indexes like Google and Bing. Higher web search tools draw in the natural leads, which are gotten without paying a penny to Google. On the off chance that the viability of SEO is dismissed, even a pulling in and magnificent showcasing system won't have the capacity to draw in guests to your site.
”
”
credofy
“
Then there is Roman engineering: the Roman roads, aqueducts, the Colosseum. Warfare, alas, has always been beneficial to engineering. Yet there are unmistakeable trends in the engineering of the gamgster states. In a healthy society, engineering design gets smarter and smarter; in gangster states, it gets bigger and bigger. In World War II, the democracies produced radar and split the atom; German basic research was far behind in these fields and devoted its efforts to projects like lenses so bog they could burn Britain, and bells so big that their sound would be lethal. (The lenses never got off the drawing board, and the bells, by the end of the war, would kill mice in a bath tub.) Roman engineering, too, was void of all subtlety. Roman roads ran absolutely straight; when they came to a mountain, they ran over the top of the mountain as pigheadedly as one of Stalin's frontal assaults. Greek soldiers used to adapt their camps to the terrain; but the Roman army, at the end of a days' march, would invariably set up exactly the same camp, no matter whether in the Alps or in Egypt. If the terrain did not correspond to the one and only model decreed by the military bureaucracy, so much the worse for the terrain; it was dug up until it fitted inti the Roman Empire. The Roman aqueducts were bigger than those that had been used centuries earlier in the ancient world; but they were administered with extremely poor knowledge of hydraulics. Long after Heron of Alexandria (1st Century A.D.) had designed water clocks, water turbines and two-cylinder water pumps, and had written works on these subjects, the Romans were still describing the performance of their aqueducts in terms of the quinaria, a measure of the cross-section of the flow, as if the volume of the flow did not also depend on its velocity. The same unit was used in charging users of large pipes tapping the aqueduct; the Roman engineers failed to realize that doubling the cross-section would more than double the flow of water. Heron could never have blundered like this.
”
”
Petr Beckmann (A History of π)
“
DBL07 can help you determine exactly what your current and prospective customers are looking for and then do exactly what it takes to draw them to your site. We'll work with you to create a customized content strategy that will keep your content fresh and reward your site with more visibility and increased traffic.
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”
Search Engine Optimization Delray Beach
“
In order to draw mechanical vibrations and relieve the stresses that build up within the Earth, we would need an object that would respond sympathetically with the Earth's fundamental frequency. This object would need to be designed in such a way that its own resonant frequency was the same as, or a harmonic of, the Earth's. In this manner, energy transfer from the source would be at maximum load. In harmony with the Earth's vibrations, this object would have the potential to become a coupled oscillator. (A coupled oscillator is an object that is in harmonic resonance with another, usually larger, vibrating object. When set into motion, the coupled oscillator will draw energy from the source and vibrate in sympathy as long as the source continues to vibrate.)
Because the Earth constantly generates a broad spectrum of vibration, we could utilize vibration as a source of energy if we developed suitable technology. Naturally, any device that attracted greater amounts of this energy than is normally being radiated from the Earth would greatly improve the efficiency of the equipment. Because energy will inherently follow the path of least resistance, it follows that any device offering less resistance to this energy than the surrounding medium through which it passes would have a greater amount of energy channeled through it. Keeping all of this in mind and knowing that the Great Pyramid is a mathematical integer of the Earth, it may not be so outlandish to propose that the pyramid is capable of vibrating at a harmonic frequency of the Earth's fundamental frequency.
”
”
Christopher Dunn (The Giza Power Plant: Technologies of Ancient Egypt)
“
Here is the product of an ancient civilization empowered with the knowledge that as long as the moon continued to orbit the Earth, the special relationship that existed between the two assured the Egyptians of vast amounts of energy. The source of the energy is the Earth itself, in the form of seismic energy. The ancient Egyptians saw tremendous value in this form of energy and expended a considerable amount of effort to tap into it. The benefits they received may have been twofold: energy to fuel their civilization, and the ability to stabilize the Earth's crust by drawing off seismic energy over a period of time rather than allowing it to build up to destructive levels.
”
”
Christopher Dunn (The Giza Power Plant: Technologies of Ancient Egypt)
“
The next generation of engineers and scientists are not going to be the ones who are the best “students” who memorize a given week’s lists of tables and equations before heading off to history class where they do the same with historical figures and dates. In fact, it will be a failing graduate school that draws from this lot. The next generation of engineers and scientists will be the ones who are skipping the class but painfully and meticulously gathering the building blocks in their secret workshop and putting together something unprecedented.
”
”
Clark Aldrich (Unschooling Rules: 55 Ways to Unlearn What We Know About Schools and Rediscover Education)
“
After the CCP gained power, it sealed China off from information beyond its borders, and imposed a wholesale negation of China’s traditional moral standards. The government’s monopoly on information gave it a monopoly on truth. As the center of power, the party Center was also the heart of truth and information. All social science research organs endorsed the validity of the Communist regime; every cultural and arts group lavished praise on the CCP, while news organs daily verified its wisdom and might. From nursery school to university, the chief mission was to inculcate a Communist worldview in the minds of all students. The social science research institutes, cultural groups, news organs, and schools all became tools for the party’s monopoly on thought, spirit, and opinion, and were continuously engaged in molding China’s youth. People employed in this work were proud to be considered “engineers of the human soul.” In this thought and information vacuum, the central government used its monopoly apparatus to instill Communist values while criticizing and eradicating all other values. In this way, young people developed distinct and intense feelings of right and wrong, love and hate, which took the shape of a violent longing to realize Communist ideals. Any words or deeds that diverged from these ideals would be met with a concerted attack. The party organization was even more effective at instilling values than the social science research institutes, news and cultural organs, and schools. Each level of the party had a core surrounded by a group of stalwarts, with each layer controlling the one below it and loyal to the one above. Successive political movements, hundreds and thousands of large and small group meetings, commendation ceremonies and struggle sessions, rewards and penalties, all served to draw young people onto a single trajectory. All views diverging from those of the party were nipped in the bud.
”
”
Yang Jisheng (Tombstone: The Great Chinese Famine, 1958–1962)
“
Develop spatial skills by modeling your school, house, or neighborhood. Learn engineering and design skills by making structural models of Buckminster Fuller’s tetrahedron-based geodesic domes, Snelson’s tensegrity sculptures, and other architectural forms. Teacher Brenda Jackson particularly recommends the modeling of bridges for its multidisciplinary aspects: “In [a] bridge design project,” she says, “a variety of disciplines is involved. Drawing the proposed design, coping with the practical problem of tension, and using calculations and manual skill in making the model, are all parts of the problem. Testing the bridge to destruction, although somewhat noisy, involves learning in a practical way, and the results are often so spectacular that they are unlikely to be quickly forgotten.
”
”
Robert Root-Bernstein (Sparks of Genius: The 13 Thinking Tools of the World's Most Creative People)
“
From another perspective, free will is not illusory at all. So long as we have relatively undamaged brains and relatively normal upbringings, each of us has a very real capacity to execute and to inhibit voluntary action, thanks to our brain’s ability to control our many degrees of freedom. This kind of freedom is both a freedom from and a freedom to. It is a freedom from immediate causes in the world or in the body, and from coercion by authorities, hypnotists and mesmerists, or social-media pushers. It is not, however, freedom from the laws of nature or from the causal fabric of the universe. It is a freedom to act according to our beliefs, values, and goals, to do as we wish to do, and to make choices according to who we are.
The reality of this kind of free will is underlined by the fact that it cannot be taken for granted. Brain injuries, or unlucky draws from the lotteries of our genes and our environments, can undermine our ability to exercise voluntary behaviour. People with anarchic hand syndrome make voluntary actions which they do not experience as being theirs, while those with akinetic mutism are unable to make any voluntary actions at all. An awkwardly located brain tumour can transform an engineering student into a mass school shooter, as happened in the case of Charles Whitman, the ‘Texas Tower Sniper’, or engender in a previously blameless teacher a rampant paedophilia – a tendency which disappeared when the tumour was removed, and returned when it grew back.
”
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Anil Seth (Being You: A New Science of Consciousness)
“
I Hate Guns (The Sonnet)
Please don't hold a gun to my head,
Because firearms terrify me to death.
When I am scared stiff due to stupidity,
Nothing can keep the beast from outbreak.
I battle everyday to keep it tamed,
I dread the moment the beast finds release.
Mock me, hit me, I assure your safe return,
Hold a gun, and be torn apart limb from limb!
So, I implore you, o savage most refined,
Please show some mercy, and give up your guns!
Or be a stupid moron, and carry in secret,
Just not stupid enough to draw at my loved ones.
Committing primitivity even God won't escape the Ravager.
Bullets work on two-bit terrorists, not natural disaster.
”
”
Abhijit Naskar (Esperanza Impossible: 100 Sonnets of Ethics, Engineering & Existence)
“
deepens. It seems to disappear at times, only to come back in a different way. Think of early love like a wave in the ocean, building and building until it tumbles from its own height. Then the calm, the drawing back, only to swell and crash again. When you get past the breakers, you don’t feel the crash, but the water is still lifting and falling in life’s rhythm.
”
”
Tracey Enerson Wood (The Engineer's Wife (The Engineer’s Wife #1))
“
The concept shares elements with the Seasteading movement, a libertarian group of mega-rich preppers intent on building independent floating cities on the high seas. The Seasteading Institute was founded in San Francisco in 2008 by anarcho-capitalist (and Google software engineer) Patri Friedman, with funding from PayPal billionaire Peter Thiel, to ‘establish permanent, autonomous ocean communities to enable experimentation and innovation with diverse social, political, and legal systems’. Some of the ideas they plan to use include harvesting calcium carbonate from seawater to create 3D-printed ‘artificial coral’ cities of upside-down skyscrapers – ‘seascrapers’ – powered by oceanic geothermal energy. Some of this energy will be used to draw nutrients from deeper waters to the surface to grow seaweeds in farms worked on by ‘the poorest billion people on earth’, welcomed because ‘floating societies will require refugees to survive economically’. These floating utopias will ‘liberate humanity from politicians’ while solving the planet’s big problems, it is claimed. For the more sceptical among us, this smells dystopian, rather.
”
”
Gaia Vince (Nomad Century: How Climate Migration Will Reshape Our World)
“
Power levels were dropped so low that even voice communications were difficult. Removing carbon dioxide from the air was another serious problem. Lithium hydroxide normally did the job but there wasn’t enough of it. The only additional supply they had was in the Command Module, and its canisters were cube-shaped whereas the Lunar Module’s sockets were cylindrical. It looked like the men would suffocate before they made it back. In one of the most inspired brainstorming sessions of all time, engineers on the ground got out all the kit that the crew would have available. They then improvised a ‘mailbox’ that would join the two incompatible connections and draw the air through. The air was becoming more poisonous with every breath as the astronauts followed the meticulous radio instructions to build the Heath Robinson repair. Amazingly, it worked. They would have enough clean air. But they weren’t out of the woods yet. They needed to re-enter the atmosphere in the Command Module, but it had been totally shut down to preserve its power. Would it start up again? Its systems hadn’t been designed to do this. Again, engineers and crew on the ground had to think on their feet if their friends were to live. They invented an entirely new protocol that would power the ship back up with the limited power supply and time available without blowing the system. They also feared that condensation in the unpowered and freezing cold Command Module might damage electrical systems when it was reactivated. It booted up first time. Back to Earth with a splash With Apollo 13 nearing Earth, the crew jettisoned the Service Module and photographed the damage for later analysis. Then they jettisoned the redundant Lunar Module, leaving them sitting tight in the Command Module Odyssey as they plunged into the atmosphere.
”
”
Collins Maps (Extreme Survivors: 60 of the World’s Most Extreme Survival Stories)
“
I put my arm around her.
You put your arm around her.
She leans against you. And a long spell of time passes.
"Did you know that I did this exact same thing a long time ago? Right in this same spot?"
"I know," you tell her.
"How do you know that?' Miss Saeki asks, and looks you in the eyes.
"I was there then."
"Blowing up bridges?"
"Yes, I was there, blowing up bridges."
"Metaphorically."
"Of course."
You hold her in your arms, draw her close, kiss her. You can feel the strength deserting her body.
"We're all dreaming, aren't we?" she says.
All of us are dreaming.
"Why did you have to die?"
"I couldn't help it," you reply.
Together you walk along the beach back to the library. You turn off the light in your room, draw the curtains, and without another word climb into bed and make love.
Pretty much the same sort of lovemaking as the night before. But with two differences.
After sex, she starts to cry. That's one. She buries her face in the pillow and silently weeps. You don't know what to do. You gently lay a hand on her bare shoulder. You know you should say something, but don't have any idea what. Words have all died in the hollow of time, piling up soundlessly at the dark bottom of a volcanic lake. And this time as she leaves you can hear the engine of her car. That's number two. She starts the engine, turns it off for a time, like she's thinking about something, then turns the key again and drives out of the parking lot. That blank, silent interval between leaves you sad, so terribly sad. Like fog from the sea, that blankness wends its way into your heart and remains there for a long, long time. Finally it's a part of you.
She leaves behind a damp pillow, wet with her tears. You touch the warmth with your hand and watch the sky outside gradually lighten. Far away a crow caws. The Earth slowly keeps on turning. But beyond any of those details of the real, there are dreams.
And everyone's living in them.
”
”
Haruki Murakami
“
I wanted to get a look at the area near that forward magazine, but I wasn’t sure if that would be possible, because Lusitania was resting on her starboard side. The wreckage also had become a favorite place for local fishermen to set their nets, and some of the nets had broken off and gotten caught on the ship’s superstructure, forming a giant spider’s web that could endanger our manned mini-sub Delta, our newly developed Jason robot, and a smaller remote-controlled vehicle called Homer. The first step was to use Jason and its sophisticated sonars to make a 3-D model of the wreck. We could then superimpose the ship’s original engineering drawings onto that map to locate the forward magazine precisely. Fortunately, the angle of Lusitania’s hull made it possible for Homer to slip under the bow and determine that the forward magazine was completely intact. Whatever had caused the second explosion had not been stored there.
”
”
Robert D. Ballard (Into the Deep: A Memoir from the Man Who Found the Titanic)
“
Prayer is one great secret of spiritual prosperity. When there is much private communion with God, your soul will grow like the grass after rain; when there is little, all will be at a standstill, you will barely keep your soul alive. Show me a growing Christian, a going forward Christian, a strong Christian, a flourishing Christian, and sure am I, he is one that speaks often with his Lord. He asks much, and he has much. He tells Jesus everything, and so he always knows how to act. Prayer is the mightiest engine God has placed in our hands. It is the best weapon to use in every difficulty, and the surest remedy in every trouble. It is the key that unlocks the treasury of promises, and the hand that draws forth grace and help in time of need. It is the silver trumpet God commands us to sound in all our necessity, and it is the cry He has promised always to attend to, even as a loving mother to the voice of her child. Prayer is the simplest means that man can use in coming to God. It is within reach of all, — the sick, the aged, the infirm, the paralytic, the blind, the poor, the unlearned, — all can pray. It avails you nothing to plead want of memory, and want of learning, and want of books, and want of scholarship in this matter. So long as you have a tongue to tell your soul’s state, you may and ought to pray. Those words, “Ye have not, because ye ask not” (Jas. 4:2), will be a fearful condemnation to many in the day of judgment.
”
”
J.C. Ryle (The Duties of Parents)
“
Nagler-Rolz helicopter (unspecified type) Two types of ultra-light helicopter were designed by Bruno Nagler. Each of these could be strapped to a man’s back. The first, for which no designation has been reported, has a single rotor, and a small engine enclosed in a fairing is mounted on an extension of the rotor on the opposite side of the hub. The motor drives a shaft which is housed inside the blade and, in turn, through bevel gearing, drives two small propellers in opposite directions. The propellers are located at the centre of pressure, one at the leading-edge and one at the trailing-edge of the blade. Nagler-Rolz NR
”
”
Walter Meyer (Secret Luftwaffe Projects of the Nazi Era: From Arado to Zeppelin with Contemporary Drawings)
“
The perplexing thing was that Elon seemed to drift off into a trance at times. People spoke to him, but nothing got through when he had a certain, distant look in his eyes. This happened so often that Elon’s parents and doctors thought he might be deaf. “Sometimes, he just didn’t hear you,” said Maye. Doctors ran a series of tests on Elon, and elected to remove his adenoid glands, which can improve hearing in children. “Well, it didn’t change,” said Maye. Elon’s condition had far more to do with the wiring of his mind than how his auditory system functioned. “He goes into his brain, and then you just see he is in another world,” Maye said. “He still does that. Now I just leave him be because I know he is designing a new rocket or something.” Other children did not respond well to these dreamlike states. You could do jumping jacks right beside Musk or yell at him, and he would not even notice. He kept right on thinking, and those around him judged that he was either rude or really weird. “I do think Elon was always a little different but in a nerdy way,” Maye said. “It didn’t endear him to his peers.” For Musk, these pensive moments were wonderful. At five and six, he had found a way to block out the world and dedicate all of his concentration to a single task. Part of this ability stemmed from the very visual way in which Musk’s mind worked. He could see images in his mind’s eye with a clarity and detail that we might associate today with an engineering drawing produced by computer software. “It seems as though the part of the brain that’s usually reserved for visual processing—the part that is used to process images coming in from my eyes—gets taken over by internal thought processes,” Musk said. “I can’t do this as much now because there are so many things demanding my attention but, as a kid, it happened a lot.
”
”
Ashlee Vance (Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future)
“
In an editorial, the journal Nature warned that one of the dangers of winning the Nobel Prize is that people attempt to enlist you for all sorts of causes.' It particularly cited Scientists and Engineers for America and its opposition to Bush science policies, though "there is little doubt that US federal science has suffered under Bush," the editors wrote. By engaging in partisan behavior, the journal warned, scientists risk "seeming to be self-interested, grant-obsessed, and out of touch."
Actually, I think the reverse is true. It is remaining at the bench when times call for action that defines researchers as self-obsessed. As Burton Richter, a Stanford
physicist, Nobel laureate, and founder and board member of SEA wrote in response to the Nature editorial, the organization's aim "is to make available to society at large the evidence-based science relating to critical issues facing us all." He added, "We hope both to draw attention to underappreciated science issues and provide the advocacy necessary to get things done-not along party-political lines but scientifically."4
”
”
Cornelia Dean (Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public)
“
In modern times much thought has been devoted to the methods used in constructing the Great Pyramid. Egyptologists marvel that such a task could have been accomplished before they were born, and our engineers say they would not have undertaken it with only some old copper tools and a complete lack of stainless steel machinery. It hardly seems possible that the ancient Egyptians were as smart as these experts. Still, they went right ahead and did it, and you can draw your own conclusions. The fact is that building a pyramid is fairly easy, aside from the lifting. You just pile up stones in receding layers, placing one layer carefully upon another, and pretty soon you have a pyramid. You can’t help it.19 And once it is up, it stays there. Why wouldn’t it? In other words, it is not the nature of a pyramid to fall down, and that explains why the Great Pyramid is still standing after all these years.
”
”
Will Cuppy (The Decline and Fall of Practically Everybody)
“
It made the sheer incompetence of my colleagues at the research creamery in Anand even more intolerable to me. I could see that they had no interest in doing anything, not even the most elementary of jobs. They employed twenty people to run two small roller-dryers when in any other country twenty such roller-dryers were run by one man. I was the new dairy engineer to the Government of India Research Creamery and I realised very soon that I had no work at all. My frustration at this deadening job began rising and I started to write to the Ministry of Agriculture in Delhi every month, submitting my resignation, saying that I was drawing a salary of Rs 350 for doing no work and instead of wasting government money I should be allowed to go. After some eight months of this they must have felt that I was becoming a nuisance and they finally wrote back accepting my resignation.
”
”
Verghese Kurien (I Too Had a Dream)
“
A sense of humor was essential survival equipment in the palace jungle—but nothing too clever. So was an ability to enjoy food and drink.
To these I secretly added an ability to enjoy plane-spotting. It turned out to be quite useful. Many of my tensest moments were experienced in royal airplanes, but surprisingly often I could deflect the Princess’s fiercest rocket with a calculated display of nerdish interest in what I could see out of the window.
As it happened, I was able to indulge this lonely vice almost immediately as I caught the bus back to Heathrow. Farewells at KP were polite but perfunctory, and Richard and Anne gave no hint as to the outcome of my interview. Richard ventured the comment that I had given “a remarkable performance,” but this only added to the general air of theatrical unreality. I was pretty sure I had eaten my first and last royal Jersey royal potato.
Back in Scotland, my despondency deepened as I inhaled the pungent aroma of my allocated bedroom in the Faslane transit mess. It was not fair, I moaned to myself, to expose someone as sensitive as me to lunch with the most beautiful woman in the world and then consign him to dinner with the duty engineer at the Clyde Submarine Base. And how could I ever face the future when every time the Princess appeared in the papers I would say to myself—or, far worse, to anyone in earshot—“Oh yes, I’ve met her. Had lunch with her in fact. Absolutely charming. Laughed at all my jokes . . .”
Now thoroughly depressed, I was preparing for a miserable night’s sleep when I was interrupted by the wardroom night porter. He wore a belligerent expression so convincing that it was clearly the result of long practice. No doubt drawing on years of observing submarine officers at play, he clearly suspected he was being made the victim of a distinctly unamusing practical joke. In asthmatic Glaswegian he accused me of being wanted on the phone “frae Bucknum Paluss.”
I rushed to the phone booth, suddenly wide-awake. The Palace operator connected me to Anne Beckwith-Smith. “There you are!” she said in her special lady-in-waiting voice. “We’ve been looking for you everywhere. Would you like the job?
”
”
Patrick D. Jephson (Shadows Of A Princess: An Intimate Account by Her Private Secretary)
“
One might think that math aptitude would apply across the code-writing world, but this was not so. The logical operations of a computer, while abstract, were abstract in a familiar way. When computers added two numbers together, for instance, they did so in much the same way as people do: One plus one equals two. A computer performed this addition faster than a person, but the route to the answer was the same. This was not so with graphics. When an ordinary person (as opposed to a civil engineer) wanted to draw a circle, he did not apply a special algorithm to his choice of a diameter. He just drew a circle with his hand. Having no hands, computers drew circles—and all the other shapes—by applying mathematical formulas. The better the formulas, the more accurate and versatile the shapes.
”
”
G. Pascal Zachary (Showstopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft)
“
What You Pray Toward
“The orgasm has replaced the cross as the focus of longing and the image of fulfillment.”
—Malcolm Muggeridge, 1966
I.
Hubbie 1 used to get wholly pissed when I made
myself come. I’m right here!, he’d sputter, blood
popping to the surface of his fuzzed cheeks,
goddamn it, I’m right here! By that time, I was
in no mood to discuss the myriad merits of my
pointer, or to jam the brakes on the express train
slicing through my blood, It was easier to suffer
the practiced professorial huff, the hissed invectives
and the cold old shoulder, liver-dotted, quaking
with rage. Shall we pause to bless professors and
codgers and their bellowed, unquestioned ownership
of things? I was sneaking time with my own body.
I know I signed something over, but it wasn’t that.
II.
No matter how I angle this history, it’s weird,
so let’s just say Bringing Up Baby was on the telly
and suddenly my lips pressing against
the couch cushions felt spectacular and I thought
wow this is strange, what the hell, I’m 30 years old,
am I dying down there is this the feel, does the cunt
go to heaven first, ooh, snapped river, ooh shimmy
I had never had it never knew, oh i clamored and
lurched beneath my little succession of boys I cried
writhed hissed, ooh wee, suffered their flat lapping
and machine-gun diddling their insistent c’mon girl
c’mon until I memorized the blueprint for drawing
blood from their shoulders, until there was nothing
left but the self-satisfied liquidy snore of he who has
rocked she, he who has made she weep with script.
But this, oh Cary, gee Katherine, hallelujah Baby,
the fur do fly, all gush and kaboom on the wind.
III.
Don’t hate me because I am multiple, hurtling.
As long as there is still skin on the pad of my finger,
as long as I’m awake, as long as my (new) husband’s
mouth holds out, I am the spinner, the unbridled,
the bellowing freak. When I have emptied him,
he leans back, coos, edges me along, keeps wondering
count. He falls to his knees in front of it, marvels
at my yelps and carousing spine, stares unflinching
as I bleed spittle unto the pillows.
He has married a witness.
My body bucks, slave to its selfish engine,
and love is the dim miracle of these little deaths,
fracturing, speeding for the surface.
IV.
We know the record. As it taunts us, we have giggled,
considered stopwatches, little laboratories. Somewhere
beneath the suffering clean, swathed in eyes and silver,
she came 134 times in one hour. I imagine wires holding
her tight, her throat a rattling window. Searching scrubbed
places for her name, I find only reams of numbers. I ask
the quietest of them:
V.
Are we God?
”
”
Patricia Smith (Teahouse of the Almighty)
“
Like other living cre a t u res, plants' structural characteristics are encoded in the DNA in their cells. In other words, how a plant will re p roduce, how it will breathe, how it will come by its nutrients, its colour, smell, taste, the amount of sugar in it, and other such information, is without exception to be found in all of that plant's cells. The cells in the roots of the plant possess the knowledge of how the leaves will carry out photosynthesis, and the cells in the leaves possess the knowledge of how the roots will take water from the soil. In short, there exist a code and a blueprint for the formation of a complete new plant in every extension that leaves a plant. All the features of the mother plant, based on its inbuilt genetic information, are to be found, complete, down to the last
detail in every cell of every little part that splits off from it. So, in that case, how and by whom was the information that can form a complete new plant installed in every part of the plant? The probability of all the information being totally complete and the same inside every cell of a plant cannot be attributed to chance. Nor can it be attributed to the plant itself, or the minerals in the soil that carry out this process. These are all parts of the system which make up the plant. Just as it takes a factory engineer to program production line robots, since the robots cannot come by the instructions themselves, so there must be some being which gives to plants the necessary formula for growth and
re p roduction, since the plants, like the robots, cannot acquire these by themselves. It is, of course God who implanted the necessary information in the plants' cells, as in all other living things in the world. It is He who without any doubt created everything in complete form, and who is aware of all creation. God draws attention to this truth in several holy verses: He created the seven heavens one above the other. You will find no flaw in the creation of the All-Merciful. Look again-do you see any gaps? Then look again and again. Your eyes will become dazzled and exhausted. (Surat al-Mulk: 3-4) Do you not see that God sends down water from the sky and then in the morning the earth is covered in green? God is All-Subtle, AllAware. (Surat al-Hajj: 63)
”
”
Harun Yahya
“
One of the optional subjects that we could study at Eton was motor mechanics, roughly translated as “find an old banger, pimp it up, remove the exhaust, and rag it around the fields until it dies.”
Perfect.
I found an exhausted-looking, old brown Ford Cortina station wagon that I bought for thirty pounds, and, with some friends, we geared it up big-time.
As we were only sixteen we weren’t allowed to take it on the road, but I reckoned with my seventeenth birthday looming that it would be perfect as my first, road-legal car. The only problem was that I needed to have it pass inspection, and to do that I had to get it to a garage. This involved having an adult drive with me.
I persuaded Mr. Quibell that there was no better way that he could possibly spend a Saturday afternoon than drive me to a repair garage (in his beloved Slough). I had managed to take a lucky diving catch for the house cricket team the day before, so was in Mr. Quibell’s good books--and he relented.
As soon as we got to the outskirts of Slough, though, the engine started to smoke--big-time. Soon, Mr. Quibell had to have the windshield wipers on full power, acting as a fan just to clear the smoke that was pouring out of the hood.
By the time we made it to the garage the engine was red-hot and it came as no surprise that my car failed its inspection--on more counts than any car the garage had seen for a long time, they told me.
It was back to the drawing board, but it was a great example of what a good father figure Mr. Quibell was to all those in his charge--especially to those boys who really tried, in whatever field it was. And I have always been, above all, a trier.
I haven’t always succeeded, and I haven’t always had the most talent, but I have always given of myself with great enthusiasm--and that counts for a lot. In fact my dad had always told me that if I could be the most enthusiastic person I knew then I would do well.
I never forgot that. And he was right.
I mean, who doesn’t like to work with enthusiastic folk?
”
”
Bear Grylls (Mud, Sweat and Tears)
“
Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.
”
”
Anonymous
“
Any news from home lately?” The sheriff sat beside me now, his question drawing me away from the family commotion around the table. “Not much.” I ran my fork through my pie, lifted a bit to my mouth as I watched Frank interact with his children. “Mama seems on the mend. Will has gone off in his car to see the country.” Sheriff Jeffries nodded. He glanced at Frank before turning back to me. “So you aren’t headed home anytime soon?” “No.” My stomach twisted. I set down my fork and pushed my plate to the side. “You done with that, Bekah?” James asked. “ ’Cause I could finish it for you.” Frank looked at my plate. At me. At Sheriff Jeffries. I avoided his eyes. “Share it with your brother. More coffee, anyone?” On my feet again, I smiled at both men and turned to get the coffeepot. I wanted to be sick, and I had no idea why. Instead, I played the perfect hostess, filling cups and chatting until finally the sheriff rose to leave. We walked to his automobile, leaving the clatter of the kitchen far behind. Strings of clouds drifted near the horizon, like tufts of cotton ready to be spun into thread. “May I come visit again? Saturday evening?” He glanced back toward the house. “Visit? Us?” “You, Rebekah. I want to visit you.” A Saturday night visit. My mouth felt dry as dust, and my heart pumped faster. Should I commit to more than friendship? I couldn’t let myself think too hard, so I stared straight into his face and answered. “That would be nice . . . Henry.” Why did I feel like a traitor as I spoke his name? “I’ll make another pie. Or a cake. Or something.” A grin stretched across his face as he slapped his hat on his head. “I’d like that.” He cranked the engine and waved as he climbed behind the wheel. I waved back. When he motored out of sight, I sighed and turned. And ran smack-dab into Frank. Hands on my arms, he steadied and dizzied me all at the same time. “Is he coming again?” I nodded. “Saturday night.” I hesitated. “Is that okay?” I couldn’t look him in the face. “If it’s what you want.” He nodded toward the retreating automobile, something wistful in his voice lifting my heart. I raised my eyebrows, but my gaze skittered to the house behind me. Shy and uncertain, I longed for retreat, so I stepped around him. “I’ll start supper. That is, if anyone’s hungry.
”
”
Anne Mateer (Wings of a Dream)
“
are busy fighting over fractions of a market-share point, someone else who doesn’t care will come in and build a new platform that completely changes the game. Larry again: “Obviously we think about competition to some extent. But I feel my job is mostly getting people not to think about our competition. In general I think there’s a tendency for people to think about the things that exist. Our job is to think of the thing you haven’t thought of yet that you really need. And by definition, if our competitors knew that thing, they wouldn’t tell it to us or anybody else.”86 This isn’t to say you should ignore competition. Competition makes you better. It keeps you sharp. We are all human and subject to complacency, no matter how often we tell ourselves to stay on our toes. Nothing lights a fire like a competitor. When Microsoft launched the Bing search engine in 2009, we were concerned enough to kick off an all-hands-on-deck process to intensify our efforts on search. This planted seeds that led to new features such as Google Instant (search results as you type) and Image Search (drag an image into the search box and Google figures out what it is and uses it as the query). You can draw a line from the launch of Bing to these great new features. As Nietzsche wrote in Thus Spake Zarathustra: “You must be proud of your enemy; then your enemy’s successes are also your successes.”87 Be proud of your competitors. Just don’t follow them.
”
”
Eric Schmidt (How Google Works)
“
The world, with all its impossible variegation and the basic miracle of its existence, draws most mourners out of their grief and back into itself. The homosexual forsythia blooms; the young Irish dancers in Killarney dance, their arms as rigid as shovel handles; secret deals are done involving weapons or office space or crude oil or used cars or drugs; new lovers, believing they will never really have to get up, lie down together; the Large Hadron Collider smashes the Higgs boson into view; snow drapes its white stoles on the bare limbs of winter; the crack of the bat swung by a hefty Dominican pulls a crowd to its feet in Boston; bricks for the new hospital in Phnom Penh are laid in true courses; the single-engine Cessna lands safely in an Ohio alfalfa field during a storm. How can you resist? The true loss in only to the dying, and even the won't feel it when the dying's done.
”
”
Daniel Menaker (My Mistake: A Memoir)
“
Virtually all systems contain humans, but engineers are often not taught much about human factors and draw convenient boundaries around the technical components, focusing their attention inside these artificial boundaries.
”
”
Nancy G. Leveson (Engineering a Safer World: Systems Thinking Applied to Safety (Engineering Systems))
“
human nature of their origins runs counter to the prevailing cultural view of the ancient Near East. In the Genesis narrative, we see man becoming a contributor under God in the ongoing work of creation, through the development of culture. We learn that city life is not to be seen as simply a punishment for humanity after the banishment from the garden. Rather the city has inherent capacities for bringing human beings together in such a way that enhances both security and culture making. However, as can be seen in the line of Cain, these capacities, under the influence of sin and rebellion against God, can be generators of great evil. The song of Lamech, Cain’s descendant, shows the Cainite city dwellers using all their advances to form a culture of death (Gen 4:23 – 24). Here is the first clear indicator of the dual nature of the city. Its capability for enormous good — for the culture-making creation of art, science, and technology — can be used to produce tremendous evil. Henri Blocher does not consider it a coincidence that the first mention of anti-God culture making is tied to the first instance of city building, but he warns against drawing the wrong conclusion: It is no doubt significant that [in Genesis 4] progress in arts and in engineering comes from the “city” of the Cainites. Nevertheless, we are not to conclude from this that civilization as such is… the fruit of sin. Such a conclusion would lead us to Manichaeism or to the views of Jean-Jacques Rousseau… The Bible condemns neither the city (for it concludes with the vision of the City of God) nor art and engineering.14 Blocher may be responding to writers such as Geerhardus Vos, who in his Biblical Theology points to “the problem
”
”
Timothy J. Keller (Center Church: Doing Balanced, Gospel-Centered Ministry in Your City)
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Doom, meanwhile, had a long-term impact on the world of gaming far exceeding even that of Myst. The latest of a series of experiments with interactive 3D graphics by id programmer John Carmack, Doom shares with Myst only its immersive first-person point of view; in all other respects, this fast-paced, ultraviolent shooter is the polar opposite of the cerebral Myst. Whereas the world of Myst is presented as a collection of static nodes that the player can move among, each represented by a relatively static picture of its own, the world of Doom is contiguous. As the player roams about, Doom must continually recalculate in real time the view of the world that it presents to her on the screen, in effect drawing for her a completely new picture with every frame using a vastly simplified version of the 3D-rendering techniques that Eric Graham began experimenting with on the Amiga back in 1986. First-person viewpoints had certainly existed in games previously, but mostly in the context of flight simulators, of puzzle-oriented adventures such as Myst, or of space-combat games such as Elite. Doom has a special quality that those earlier efforts lack in that the player embodies her avatar as she moves through 3D space in a way that feels shockingly, almost physically real. She does not view the world through a windscreen, is not separated from it by an adventure game’s point-and-click mechanics and static artificiality. Doom marks a revolutionary change in action gaming, the most significant to come about between the videogame’s inception and the present. If the player directs the action in a game such as Menace, Doom makes her feel as if she is in the action, in the game’s world. Given the Amiga platform’s importance as a tool for noninteractive 3D rendering, it is ironic that the Amiga is uniquely unsuited to Doom and the many iterations and clones of it that would follow. Most of the Amiga attributes that we employed in the Menace reconstruction—its scrolling playfields, its copper, its sprites—are of no use to a 3D-engine programmer. Indeed, the Intel-based machines on which Carmack created Doom possess none of these features. Even the Amiga’s bitplane-based playfields, the source of so many useful graphical tricks and hacks when programming a 2D game such as Menace, are an impediment and annoyance in a game such as Doom. Much preferable are the Intel-based machines’ straightforward chunky playfields because these layouts are much easier to work with when every frame of video must be drawn afresh from scratch. What is required most of all for a game such as Doom is sufficient raw processing power to perform the necessary thousands of calculations needed to render each frame quickly enough to support the frenetic action for which the game is known. By 1993, the plebian Intel-based computer, so long derided by Amiga owners for its inefficiencies and lack of design imagination, at last possessed this raw power. The Amiga simply had no answer to the Intel 80486s and Pentiums that powered this new, revolutionary genre of first-person shooters. Throughout
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Jimmy Maher (The Future Was Here: The Commodore Amiga (Platform Studies))
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If your website has been designed to run successfully on all different browsers then your online business will likely be even more fruitful. Maximizing your traffic can be achieved if your online site is accessed on all devices on any browser. You can lose a lot of visitors if your online site is just compatible with a select few internet browsers. Ensure that you address the issue of browser compatibility problems with your website designer, who will probably be your best friend in fixing this issue.
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Park Lane City Apartments
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Optimizing London Park Lane City Apartments Maintenance For Greater Success
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If your website has been designed to run successfully on all different browsers then your online business will likely be even more fruitful. Maximizing your traffic can be achieved if your online site is accessed on all devices on any browser. You can lose a lot of visitors if your online site is just compatible with a select few internet browsers. Ensure that you address the issue of browser compatibility problems with your website designer, who will probably be your best friend in fixing this issue.
If your pages do not load quickly, you'll have a tough time retaining visitors. Visitors have a relatively short attention span; on average, studies show that you have only five to ten seconds to hook their attention. It's important to do everything you can to effectively ensure quick load times, like compressing images and not using too many of them. Consider using a dedicated server to give your website more speed and precision.
Use multiple domains to get a better ranking in search engine results. Using the proper search phrases is essential to driving visitors to your website through searches. The more search phrases are in your domain name, the more visitors your website will receive. Additionally, put copy on the page that is directly related to the search in order to maximize your numbers.
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Park Lane City Apartments
92 Middlesex St
London E1 7EZ
44 20 7377 1763
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Park Lane City Apartments
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Another recent study, this one on academic research, provides real-world evidence of the way the tools we use to sift information online influence our mental habits and frame our thinking. James Evans, a sociologist at the University of Chicago, assembled an enormous database on 34 million scholarly articles published in academic journals from 1945 through 2005. He analyzed the citations included in the articles to see if patterns of citation, and hence of research, have changed as journals have shifted from being printed on paper to being published online. Considering how much easier it is to search digital text than printed text, the common assumption has been that making journals available on the Net would significantly broaden the scope of scholarly research, leading to a much more diverse set of citations. But that’s not at all what Evans discovered. As more journals moved online, scholars actually cited fewer articles than they had before. And as old issues of printed journals were digitized and uploaded to the Web, scholars cited more recent articles with increasing frequency. A broadening of available information led, as Evans described it, to a “narrowing of science and scholarship.”31 In explaining the counterintuitive findings in a 2008 Science article, Evans noted that automated information-filtering tools, such as search engines, tend to serve as amplifiers of popularity, quickly establishing and then continually reinforcing a consensus about what information is important and what isn’t. The ease of following hyperlinks, moreover, leads online researchers to “bypass many of the marginally related articles that print researchers” would routinely skim as they flipped through the pages of a journal or a book. The quicker that scholars are able to “find prevailing opinion,” wrote Evans, the more likely they are “to follow it, leading to more citations referencing fewer articles.” Though much less efficient than searching the Web, old-fashioned library research probably served to widen scholars’ horizons: “By drawing researchers through unrelated articles, print browsing and perusal may have facilitated broader comparisons and led researchers into the past.”32 The easy way may not always be the best way, but the easy way is the way our computers and search engines encourage us to take.
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Nicholas Carr (The Shallows: What the Internet is Doing to Our Brains)
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Is there really any difference, the writer Jeb Boniakowski once asked, between highly engineered and processed foods like the kind you find at McDonald’s, and molecular gastronomy, the application of food science to cooking that became popular in modernist haute cuisine establishments like elBulli and Alinea? Boniakowski draws a powerful conclusion that should be obvious in retrospect: “I’ve often thought that a lot of what makes crazy restaurant food taste crazy is the solemn appreciation you lend to it.” But we tend to limit our indulgence of that appreciation. Boniakowski offers a delightful thought experiment to illustrate the point: If you put a Cheeto on a big white plate in a formal restaurant and serve it with chopsticks and say something like, “It is a cornmeal quenelle, extruded at a high speed, and so the extrusion heats the cornmeal ‘polenta’ and flash-cooks it, trapping air and giving it a crispy texture with a striking lightness. It is then dusted with an ‘umami powder’ glutamate and evaporated-dairy-solids blend.” People would go nuts for that.20 Even
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Ian Bogost (Play Anything: The Pleasure of Limits, the Uses of Boredom, and the Secret of Games)
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Heavy Equipment Recovery Combat Utility Lift and Evacuation System (HERCULES) (M88A2) Mission Provide towing, winching, and hoisting to support battlefield recovery operations and evacuation of heavy tanks and other tracked combat vehicles. Entered Army Service 1997 Description and Specifications The M88A2 HERCULES is a full-tracked, armoured vehicle that uses the existing M88A1 chassis but significantly improves towing, winching, lifting, and braking characteristics. The HERCULES is the primary recovery support vehicle for the Abrams tank fleet, the heavy Assault Bridge, and heavy self-propelled artillery. Length: 338 in Height: 123 in Width: 144 in Weight: 70 tons Speed: 25 mph w/o load; 17 mph w/load Cruising Range: 200 miles Boom Capacity: 35 tons Winch Capacity: 70 tons/670 ft Draw Bar Pull: 70 tons Armament: One .50-calibre machine gun Power train: 12 cylinder, 1050 HP air-cooled diesel engine with 3-speed automatic transmission Crew: 3 Manufacturer
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Russell Phillips (This We'll Defend: The Weapons & Equipment of the US Army)
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So on every space project, there is a tension: the idealistic, impractical scientists against the stubborn, practical engineers. On the good projects, it’s a creative tension that draws out the strengths of both disciplines. On the really bad ones, it’s an acid that eats away at the collaboration until it’s rotten.
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Steve Squyres (Roving Mars: Spirit, Opportunity, and the Exploration of the Red Planet)
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Pray one for another.” — James 5:16 As an encouragement cheerfully to offer intercessory prayer, remember that such prayer is the sweetest God ever hears, for the prayer of Christ is of this character. In all the incense which our Great High Priest now puts into the golden censer, there is not a single grain for himself. His intercession must be the most acceptable of all supplications—and the more like our prayer is to Christ’s, the sweeter it will be; thus while petitions for ourselves will be accepted, our pleadings for others, having in them more of the fruits of the Spirit, more love, more faith, more brotherly kindness, will be, through the precious merits of Jesus, the sweetest oblation that we can offer to God, the very fat of our sacrifice. Remember, again, that intercessory prayer is exceedingly prevalent. What wonders it has wrought! The Word of God teems with its marvellous deeds. Believer, thou hast a mighty engine in thy hand, use it well, use it constantly, use it with faith, and thou shalt surely be a benefactor to thy brethren. When thou hast the King’s ear, speak to him for the suffering members of his body. When thou art favoured to draw very near to his throne, and the King saith to thee, “Ask, and I will give thee what thou wilt,” let thy petitions be, not for thyself alone, but for the many who need his aid. If thou hast grace at all, and art not an intercessor, that grace must be small as a grain of mustard seed. Thou hast just enough grace to float thy soul clear from the quicksand, but thou hast no deep floods of grace, or else thou wouldst carry in thy joyous bark a weighty cargo of the wants of others, and thou wouldst bring back from thy Lord, for them, rich blessings which but for thee they might not have obtained:— “Oh, let my hands forget their skill, My tongue be silent, cold, and still, This bounding heart forget to beat, If I forget the mercy-seat!
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Anonymous
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age COG—except for one minor problem. There was no clear communication system that would ensure the nation’s leaders didn’t end up living through a nuclear attack, only to be stuck 3,500 feet below in the world’s best-engineered tomb, cut off from the world above as supplies dwindled. That flaw made it unlikely a president would ever utilize the DUCC. Joint Chiefs chairman Maxwell Taylor wrote, “Escape and survivable communications from a DUCC would be problematical in case of a direct attack on Washington with large-yield nuclear weapons.” In the end, the DUCC never made it far off the drawing board. While the initial appropriation to begin digging was included in the FY1965 military budget, the House Armed Services Committee didn’t approve the full funding. Even as the Pentagon began to study specific sites, the project died a slow death—a casualty of its own shortcomings, of shifting national priorities, and a military budget increasingly focused on ground troops, Huey helicopters, and the other costs of the Vietnam War. In
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Garrett M. Graff (Raven Rock: The Story of the U.S. Government's Secret Plan to Save Itself--While the Rest of Us Die)