Engaging Sales Quotes

I am restless when I rest. I sleep like I’m engaged in an invisible wrestling match. Naturally, I almost always win.

I know that man started animal husbandry thousands of years ago, and I think it’s disgusting. Men and animals should never be allowed to marry. Or have sex. And maybe not even engage in necking, unless it’s a man and a giraffe.

Change your introduction so that you can change the outcome. Engage clients or they'll be thinking divorce.

4. Confusion in the Market Place Indeed it was, for as they approached, Milo could see crowds of people pushing and shouting their way among the stalls, buying and selling, trading and bargaining. Huge wooden-wheeled carts streamed into the market square from the orchards, and long caravans bound for the four corners of the kingdom made ready to leave. Sacks and boxes were piled high waiting to be delivered to the ships that sailed the Sea of Knowledge, and off to one side a group of minstrels sang songs to the delight of those either too young or too old to engage in trade. But above all the noise and tumult of the crowd could be heard the merchants’ voices loudly advertising their products. “Get your fresh-picked ifs, ands, and buts.” “Hey-yaa, hey-yaa, hey-yaa, nice ripe wheres and whens.” “Juicy, tempting words for sale.

A real salesman knows how to engage Anyone Anywhere Anytime in a sensible conversation.

In LaLa Land, there is only one kind of sex that's logical. In a made-up land, such as LaLa Land, the citizens are forever engaging in make-up sex.

The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

Entitlement manifests across so many situations and scenarios, but it is often most visible when a person is dealing with service professionals (wait staff, flight attendants, hotel clerks, sales clerks, attendants in any situation where there are lines or waiting periods). Narcissistic people measure themselves on the basis of how they are treated by the outside world and expect special treatment.

I hardly dare open my mouth," drawled Gideon, "but there is much in what he says, Gaywood. I don't reckon myself a mean shot, but I would think twice before I engaged in pistol-play with Sale. And you won't hit him you know. He is such a little fellow, and you are such a damnably bad shot!

So herein lies the paradox and predicament of young black men labeled criminals. A war has been declared on them, and they have been rounded up for engaging in precisely the same crimes that go largely ignored in middle-and upper-class white communities—possession and sale of illegal drugs. For those residing in ghetto communities, employment is scarce—often nonexistent. Schools located in ghetto communities more closely resemble prisons than places of learning, creativity, or moral development. And because the drug war has been raging for decades now, the parents of children coming of age today were targets of the drug war as well. As a result, many fathers are in prison, and those who are “free” bear the prison label. They are often unable to provide for, or meaningfully contribute to, a family. Any wonder, then, that many youth embrace their stigmatized identity as a means of survival in this new caste system?

Nobody is in sales anymore; they’re in customer relationship management. Nobody is in marketing, they’re in customer engagement.

In your emails, instead of just writing about your topics, tell a story that illustrates your points.

We were engaged. Not to be married, but in combat. So same thing.

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity.

What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub

People like Ruby Sales, who remains committed to engaging what she names “the culture of whiteness,” always have my undying respect. In 1965, when a white man, Jonathan Daniels, knocked her down thus taking a shotgun blast meant for her, fired by another white man, Tom Coleman, she says she stood between the best and the worst our democracy has to offer. The murkiness as we exist alongside each other calls us forward. I don’t want to forget that I am here; at any given moment we are, each of us, next to any other capable of both the best and the worst our democracy has to offer.

Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.

Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.

I saw a teen couple with a baby on the way at a flea market. Picking out their Engagement Knives. With a table of fantasy daggers. They were having a hard time. Fire Dragon? Ice Tiger? "We have to get this right!" And maybe they did.

What do they all say? That will never work. By now, I hope you know what my answer to that line is. Nobody Knows Anything. I only get to write this book once. And I’d feel like I missed an opportunity if I ended this story without giving you some advice. The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. The only real way to find out if your idea is a good one is to do it. You’ll learn more in one hour of doing something than in a lifetime of thinking about it. So take that step. Build something, make something, test something, sell something. Learn for yourself if your idea is a good one. What happens if your idea doesn’t work? What happens if your test fails, if nobody orders your product or joins your club? What if sales don’t go up and customer complaints don’t go down? What if you get halfway through writing your novel and get writer’s block? What if after dozens of tries – even hundreds of attempts – you still haven’t seen your dream become anything close to real? You have to learn to love the problem, not the solution. That’s how you stay engaged when things take longer than you expected.

Sales success is not about convincing people to buy a product or service they don't want. It's about engaging with people who are interested and then helping them make the right decision. That's the key to repeat business and referrals.

Nigeria is a great country, if not, one of the best in the world. It is just that we have rulers who are not leaders, but dealers. They engage in sales of the country's wealth of resources on daily basis for selfish interest and personal gains.

Whether it is in a sales situation, love at first sight, a husband and wife having an important conversation, a parent disciplining a child, or a teacher instructing her students, eye contact is a powerful body language for enriching engagement, focus, and communication.

The Dinner Test Lastly, the story must pass the Dinner Test. The Dinner Test is simply this: Is the story that you craft for the stage, the boardroom, the sales conference, or the Sunday sermon similar to the story you would tell a friend at dinner? This should be the goal.

On a walk down a remote 13th street I discovered a group of young teens with bell, book, and candle engaged in some manner of witchery. As I approached they fell silent. Apparently the possibility of a successful summoning was more terrifying than the reality of being a bored teen in rural Florida.

Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand, so that when you finally do put out something that would directly benefit your bottom line—a coupon, a free-shipping offer, or some other call to action—4 percent of your community sees it instead of a half percent, which gives you a much better chance at making a sale. TARGET

Here’s a rule of thumb: in the early stages of the sales cycle, any statements that you make about yourself, your product, or your solution should be responses to the client’s questions only. If they aren’t, you’re signaling that you are more interested in selling than in helping the client achieve his desired outcomes. So, don’t tell, tell, tell. Instead, engage in a dialogue and make sure all of your responses relate to the client’s needs.

Your competition's sales slide presentation is equally pathetic. Here is the secret solution: Convert the time you're currently wasting watching television re-runs in the evening and develop your own PowerPoint presentation that is 100% in terms of the customer's needs and desires, one that engages the prospective customer by asking questions and promoting dialogue, one that uses a little humor to keep the sales presentation alive, and one that supports every fact and claim with testimonials.

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Demographics 30 points based on manual Prospect review 0-8 points based on title Source and Offer Website leads source: +7 Thought leadership offer: -5 Behavioral Engagement: Visit any webpage or open any email: +1 Watch demos: +5 each Register for webinar: +5 Attend webinar: +5 Download thought leadership: +5 Download Marketo reviews: +12 More than 8 pages in one visit: +7 Visit website 2x in one week: +8 Search for “Marketo”: +15 Visit pricing pages: +5 Visit careers pages: -10 (I especially love this one!) No Activity in One Month: Score >30: -15 points Score 0 to 30: -5 points

If your brand wants to succeed on social media, it is essential that you first understand that there are two different kinds of marketing: brand marketing and direct marketing. Brand marketing includes things like digital media, social media, and PR, and its primary goals are awareness and engagement. Building reputation and community are other goals.8 In contrast, the entire goal of direct marketing (also known as direct-response marketing) is to make a sale. Brand marketing lays the groundwork for direct marketing, and you need brand marketing in order to execute effective direct marketing.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

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If congestion occurs on the free-market transportation network, the response is likely to resemble what accompanies “excess demand” for any other good or service: the businessman does not rest day or night until he provides the extra services the market is clamoring for. (We again abstract from the possibility of price increases.) The ice cream shop with long lines of people waiting for admission hires additional workers as soon as possible; the economist who “suffers” from the “congestion” of large numbers of people clamoring to engage him as a consultant hires more staff or expands output in whatever way seems appropriate to him. Throughout the private economy “congestion” is looked upon as a golden opportunity for expansion of output, sales, and profits. It is only in the public sector that the customer clamoring for additional service is looked at askance,33 blamed, excoriated, and told to desist in his efforts.

Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

DOES YOUR MARKETING PASS THE GRUNT TEST? Just like there are three questions audiences must be able to answer to engage in a story, there are three questions potential customers must answer if we expect them to engage with our brand. And they should be able to answer these questions within five seconds of looking at our website or marketing material: 1.​What do you offer? 2.​How will it make my life better? 3.​What do I need to do to buy it? At StoryBrand we call this passing the grunt test. The critical question is this: “Could a caveman look at your website and immediately grunt what you offer?” Imagine a guy wearing a bearskin T-shirt, sitting in a cave by a fire, with a laptop across his lap. He’s looking at your website. Would he be able to grunt an answer to the three questions posed above? If you were an aspirin company, would he be able to grunt, “You sell headache medicine, me feel better fast, me get it at Walgreens”? If not, you’re likely losing sales.

We are in uncharted territory" when it comes to sex and the internet, says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction. "There have been two major transitions" in heterosexual mating, Garcia says, "in the last four million years. The first was around ten to fifteen thousand years ago, in the agricultural revolution, when we became less migratory and more settled," leading to the establishment of marriage as a cultural contract. "And the second major transition is with the rise of the Internet," Garcia says. Suddenly, instead of meeting through proximity, community connections, and family and friends, people could meet each other virtually and engage in amorous activity with the click of a button. Internet meeting is now surpassing every other form. “It’s changing so much about the way we act both romantically and sexually,” Garcia says. “It is unprecedented from an evolutionary standpoint.” And yet this massive shift in our behavior has gone almost completely unexamined, especially given how the internet permeates modern life. While there have been studies about how men and women use social media differently- how they use language and present themselves differently, for example- there's not a lot of research about how they behave sexually online; and there is virtually nothing about how girls and boys do. While there has been concern about the online interaction of children and adults, it's striking that so little attention has been paid to the ways in which the Internet has changed the sexual behavior of girls and boys interacting together. This may be because the behavior has been largely hidden or unknown, or, again, due to the fear of not seeming "sex-positive," mistaking responsibility for judgement. And there are questions to ask, from the standpoint of girls' and boys' physical and emotional health and the ethics of their treatment of each other. Sex on a screen is different from sex that develops in person, this much seems seems self-evident, just as talking on a screen is different from face-to-face communication. And so if talking on a screen reduces one's ability to be empathic, for example, then how does sex on a screen change sexual behavior? Are people more likely to act aggressively or unethically, as in other types of online communication? How do gender roles and sexism play into cybersex? And how does the influence of porn, which became available online at about the same time as social networking, factor in?

In the early stages of the state, taxes are light in their incidence, but fetch in a large revenue; in the later stages the incidence of taxation increases while the aggregate revenue falls off. Now where taxes and imposts are light, private individuals are encouraged to engage actively in business; enterprise develops, because business men feel it worth their while, in view of the small share of their profits which they have to give up in the form of taxation. And as business prospers the number of taxes increases and the total yield of taxation grows. As time passes and kings succeed each other, they lose their tribal habits in favour of more civilized ones. Their needs and exigencies grow.... owing to the luxury in which they have been brought up. Hence they impose fresh taxes on their subjects -farmers, peasants, and others subject to taxation; sharply raise the rate of old taxes to increase their yield; and impose sales taxes and octrois, as we shall describe later. These increases grow with the spread of luxurious habits in the state, and the consequent growth in needs and public expenditure, until taxation burdens the subjects and deprives them of their gains. People get accustomed to this high level of taxation, because the increases have come about gradually, without anyone’s being aware of who exactly it was who raised the rates of the old taxes or imposed the new ones. But the effects on business of this rise in taxation make themselves felt. For business men are soon discouraged by the comparison of their profits with the burden of their taxes, and between their output and their net profits. Consequently production falls off, and with it the yield of taxation. The rulers may, mistakenly, try to remedy this decrease in the yield of taxation by raising the rate of the taxes; hence taxes and imposts reach a level which leaves no profits to business men, owing to high costs of production, heavy burden of taxation, and inadequate net profits. This process of higher tax rates and lower yields (caused by the government’s belief that higher rates result in higher returns) may go on until production begins to decline owing to the despair of business men, and to affect population. The main injury of this process is felt by the state, just as the main benefit of better business conditions is enjoyed by it. From this you must understand that the most important factor making for business prosperity is to lighten as much as possible the burden of taxation on business men, in order to encourage enterprise by giving assurance of greater profits.

Suppose that you need to hire a sales representative for your firm. If you are serious about hiring the best possible person for the job, this is what you should do. First, select a few traits that are prerequisites for success in this position (technical proficiency, engaging personality, reliability, and so on). Don’t overdo it—six dimensions is a good number. The traits you choose should be as independent as possible from each other, and you should feel that you can assess them reliably by asking a few factual questions. Next, make a list of those questions for each trait and think about how you will score it, say on a 1–5 scale. You should have an idea of what you will call “very weak” or “very strong.” These preparations should take you half an hour or so, a small investment that can make a significant difference in the quality of the people you hire. To avoid halo effects, you must collect the information on one trait at a time, scoring each before you move on to the next one. Do not skip around. To evaluate each candidate, add up the six scores. Because you are in charge of the final decision, you should not do a “close your eyes.” Firmly resolve that you will hire the candidate whose final score is the highest, even if there is another one whom you like better—try to resist your wish to invent broken legs to change the ranking. A vast amount of research offers a promise: you are much more likely to find the best candidate if you use this procedure than if you do what people normally do in such situations, which is to go into the interview unprepared and to make choices by an overall intuitive judgment such as “I looked into his eyes and liked what I saw.

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Something must be wrong then in art, or the happiness of life is sickening in the house of civilization. What has caused the sickness? Machine-labour will you say? Well, I have seen quoted a passage from one of the ancient Sicilian poets rejoicing in the fashioning of a water-mill, and exulting in labour being set free from the toil of the hand-quern in consequence; and that surely would be a type of man's natural hope when foreseeing the invention of labour-saving machinery as 'tis called; natural surely, since though I have said that the labour of which art can form a part should be accompanied by pleasure, so one could deny that there is some necessary labour even which is not pleasant in itself, and plenty of unnecessary labour which is merely painful. If machinery had been used for minimizing such labour, the utmost ingenuity would scarcely have been wasted on it; but is that the case in any way? Look round the world, and you must agree with John Stuart Mill in his doubt whether all the machinery of modern times has lightened the daily work of one labourer. And why have our natural hopes been so disappointed? Surely because in these latter days, in which as a matter of fact machinery has been invented, it was by no means invented with the aim of saving the pain of labour. The phrase labour-saving machinery is elliptical, and means machinery which saves the cost of labour, not the labour itself, which will be expended when saved on tending other machines. For a doctrine which, as I have said, began to be accepted under the workshop-system, is now universally received, even though we are yet short of the complete development of the system of the Factory. Briefly, the doctrine is this, that the essential aim of manufacture is making a profit; that it is frivolous to consider whether the wares when made will be of more or less use to the world so long as any one can be found to buy them at a price which, when the workman engaged in making them has received of necessaries and comforts as little as he can be got to take, will leave something over as a reward to the capitalist who has employed him. This doctrine of the sole aim of manufacture (or indeed of life) being the profit of the capitalist and the occupation of the workman, is held, I say, by almost every one; its corollary is, that labour is necessarily unlimited, and that to attempt to limit it is not so much foolish as wicked, whatever misery may be caused to the community by the manufacture and sale of the wares made.

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Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive.

Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive. At the time, the Federal Housing Administration and Veterans Administration not only refused to insure mortgages for African Americans in designated white neighborhoods like Ladera; they also would not insure mortgages for whites in a neighborhood where African Americans were present. So once East Palo Alto was integrated, whites wanting to move into the area could no longer obtain government-insured mortgages. State-regulated insurance companies, like the Equitable Life Insurance Company and the Prudential Life Insurance Company, also declared that their policy was not to issue mortgages to whites in integrated neighborhoods. State insurance regulators had no objection to this stance. The Bank of America and other leading California banks had similar policies, also with the consent of federal banking regulators. Within six years the population of East Palo Alto was 82 percent black. Conditions deteriorated as African Americans who had been excluded from other neighborhoods doubled up in single-family homes. Their East Palo Alto houses had been priced so much higher than similar properties for whites that the owners had difficulty making payments without additional rental income. Federal and state hosing policy had created a slum in East Palo Alto. With the increased density of the area, the school district could no longer accommodate all Palo Alto students, so in 1958 it proposed to create a second high school to accommodate teh expanding student population. The district decided to construct the new school in the heart of what had become the East Palo Alto ghetto, so black students in Palo Alto's existing integrated building would have to withdraw, creating a segregated African American school in the eastern section and a white one to the west. the board ignored pleas of African American and liberal white activists that it draw an east-west school boundary to establish two integrated secondary schools. In ways like these, federal, state, and local governments purposely created segregation in every metropolitan area of the nation.

● Pursuing online courses with pre-recorded videos? ● Not able to communicate with the instructor while in an online lecture? ● Online lectures seem boring and disengaging? Not anymore. Technology has been able to advance an already transformative concept. Online learning has made its way into almost every professional’s career life. However, there is a new concept which not many people are aware of - LIVE & interactive learning. As the name suggests, it’s just like traditional classroom learning but entirely online. Let’s see what it is, how it works, and how it can benefit your career. LIVE Learning: The Better, More Interactive Learning Method LIVE & interactive learning entails experienced tutors and instructors delivering lectures via LIVE online learning platforms that are built with features to aid in engaging educational learnings. Furthermore, Online Courses are delivered in a similar format that is found in a traditional classroom. With interactivity, teachers can not only deliver lectures, take LIVE questions, and respond, but also the students can interact with one another - just like they would in a brick and mortar classroom. Taking Online Courses Up a Notch Instead of sitting through a pre-recorded lecture, you can now attend the session LIVE. And the best part about this type of learning is that both tutors and students can interact with each other, so query resolution is instant, students can voice out their thoughts, collaboration becomes easy, and the face-to-face interaction definitely makes it more interactive. Reasons Why LIVE & Interactive Learning is Taking the Lead ● Comfortable Learning Pace Students pursuing LIVE & interactive online courses get the opportunity to learn at their own pace. They can discuss their questions in LIVE lectures and interact with the faculty as well. ● Focus on Tougher Modules In a regular classroom, the teacher always decides which modules require special focus. However, with LIVE & interactive learning, you can choose how much time you want to spend on a particular module. ● Extensive Study Materials Another added benefit of LIVE & interactive online courses is that you have access to study material 24*7 and from anywhere. This gives you control and ample time to go through the material more than once or as required. ● Opportunity for More Interaction Ranging from Online Data Analytics Courses to finance, marketing, and sales, online courses allow students to involve themselves in class discussions and chat with more ease. This is just not possible in regular face-to-face interactions where teachers can ask questions and embarrass you in front of the entire class if you are wrong or don’t know the answer. It’s Not a Roadblock, Rather an Accelerant to Your Career The best part - you don’t have to leave your current job to pursue a degree program. Passion to gain knowledge and upskill and a search engine that will take you the right online course is all you need. So whether you are scouting for online data analytics courses, machine learning courses, or digital marketing, LIVE & interactive learning can help you gain the education you deserve.

After he had reviewed in his mind all of his former interviews, he made another discovery so important in nature that it should become known to every man who is engaged in the business of selling life insurance. He discovered that life insurance is sold to the life insurance salesman himself. Sold before he ever calls upon his prospective buyer. Sold by his own mental attitude. His own faith. His own conviction that every man should provide himself with this sort of economic security.

Collier understood and preached this swim-with-current-rather-than-against strategy. Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family. About this, Collier wrote: “Study your reader first — your product second…. The reader of your letter wants certain things and the desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. He is also engaged by the news or events or public conversations of the day. Put yourself in his place. If you were deep in discussion with a friend over some matter and a stranger came up and said: ‘Mister, I have a fine coat I want to sell you!’ — what would you do? The same thing happens when you approach a man by mail. He is in discussion with himself. If you just butt in, will you be welcome? How would you do it if approaching him and his friend in person? You'd listen and get the trend of the conversation. Then, when you chimed in, it would be with a remark on a related subject. Then you could gradually bring the talk around logically to the point you wanted to discuss. Study your reader. Know what interests him. Listen to the conversation he is already having with himself. Enter where he already is.” There are some obvious, perennially occurring attention dominators, such as seasons and holidays, and linking to these — regardless of whether your business naturally links or not — can be extremely helpful. You need not be a florist, jeweler, or restaurant to utilize Valentine's Day, for example. Beyond that, and deeper than that, every customer group has some shared item on their minds. Know it. Start your conversation with them with it. And be sure to take advantage of one of the great advantages of today's online media, including e-mail, blogs, and social media sites — being day to day, even hour by hour, timely. You can link a marketing message to world or local, financial, or cultural news of the moment — and you should.

Sales and selling, does not have to mimic an episode from the latest MMA event. It is not a wrestling match that we are engaged in. It is a soft but firm persuasion match based on people learning to like us and to feel comfortable with us not just with the product we have. And remember this, our clients want to buy but they do not want to be sold. But they need to be sold on us, that is for certain.

refresh your memory, here are the nineteen channels: Targeting Blogs Publicity Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Viral Marketing Engineering as Marketing Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building

Are you an employer of choice in the minds of your employees? How do they feel about your sustainability and ESG efforts? Have you ever asked? You may want to think about the upcoming battle for talent. And that battle is on a personal level.

go into each platform and do some research on what these cohorts naturally watch and engage with. With platforms’ search capabilities constantly improving, you can type in something like “girl dad” in the search bar and find videos relevant to that group.

HAVE AN OPINION Find a reason to speak. In my most popular LinkedIn posts, I shared an opinion and then concluded the post with the question, “agree or disagree?” People love to debate! So give them something to challenge you on and keep the conversation going. When you’re writing these posts, the more concise you can be, the better. Quick and easy to digest content that will spark discussion and get people commenting really drives engagement.

What outcome do I want from this engagement? Who else do I want to speak to? Have I set the expectation ahead of time? Agenda, etc.? What objections could be raised? What messages do I need to reinforce?

It's also important for tech product managers to have a broad understanding of the types of analytics that are important to your product. Many have too narrow of a view. Here is the core set for most tech products: User behavior analytics (click paths, engagement) Business analytics (active users, conversion rate, lifetime value, retention) Financial analytics (ASP, billings, time to close) Performance (load time, uptime) Operational costs (storage, hosting) Go‐to‐market costs (acquisition costs, cost of sales, programs) Sentiment (NPS, customer satisfaction, surveys)

What are you trying to buy? Asset type? Size? Price? To determine the answer to the first question, do the following: Start with your own net worth. Add in friends and family. The total team net worth is your starting point. Choose a market. Consider travel time and expense. You must be able to be in your market to look at deals at least once a month. Determine the viability of your market. Job growth? Population growth? Get deal flow from the market. Real estate agents Find all commercial realty companies in the city. Get on all their mailing lists. Analyze deals online from realtors in the area. Call the realtors about their listings. Direct to owners Get lists of owners. Create a system to reach owners directly. Mail Text Cold calling Analyze deals. Income approach Income – Expenses = Net operating income Net operating income – Debt service = Cash flow Check with lenders for current terms on debt. What is the CoC return? Cap rate? Debt ratio? Comparable data Check the analyzed cap rate against cap rates in the area for similar properties. Check comparable sale prices. Comps should be close in size and age to the subject property. Comps should have similar amenities. Comps should be within a few miles of the subject property. Exit Hold and operate. Refinance. Sell or flip. Consider upcoming market conditions. Debt Check with lenders or a mortgage broker to determine the availability of loans for this type of property. What are the terms and conditions? Is this the information you used to analyze the deal originally? Make the offer. Use an LOI to submit the offer in writing. The LOI will summarize the main deal points. If your offer is less than 15 percent of the asking price, speak with the realtor before you submit the offer. Once the offer is accepted, send the LOI to your attorney and have them draft the purchase agreement. Draft the purchase and sale agreement. Now that you have a fully executed contract, the clock starts. Earnest money goes into escrow. Do your due diligence. Financial inspection Physical inspection Lease audit Begin your loan application. The lender will complete three inspections. Appraisal Environmental inspection Physical engineer inspection of the buildings Do your closing. The lender will wire the loan proceeds to the closing escrow. Wire your down payment funds to the closing escrow. You own a new property! Engage property management for takeover of operations.

You have three types of followers: buyers, advocates, and elevators. Buyers buy your products or services and contribute to profits. Advocates give you free publicity and potential opportunities by referring you and sharing your posts. Elevators swell your posts through likes, comments, and engagements. This is what I like to refer to as the Relationship Status of B.A.E. Each one is essential to your brand, and you need all three to grow.

is what happens when we confuse morality with frugality. We’ve all been taught that the bake sale with five percent overhead is morally superior to the professional fundraising enterprise with 40 percent overhead, but we’re missing the most important piece of information, which is: What is the actual size of these pies? Who cares if the bake sale only has five percent overhead if it’s tiny? What if the bake sale only netted 71 dollars for charity because it made no investment in its scale and the professional fundraising enterprise netted 71 million dollars because it did? Now which pie would we prefer, and which pie do we think people who are hungry would prefer?”1

Sales leaders know that everything I’m describing in this book applies to them, too. The private sector is way ahead of nonprofits in this regard, which makes sense. Their profit model financially motivates them—their CEOs, managers, and salespeople—to crack the code on what truly works and what doesn’t. If they don’t, their investors seek change. In the 21st century, your investors (your donors) will, too.

It seems that many fundraisers think of salespeople in the for-profit world as used car peddlers, but that simply isn’t the case. The raising of money by charities is no different from sales and marketing in the private sector. A win-win is essential. When you learn to view the whole process simply, as a way to align an individual’s need with what you have to offer, everyone gets the results they desire.

Design targets are not marketing targets. Stamp that on every persona document you create. Market segments do not translate into archetypes. And the user type with the highest value to your business may not be the one with the most value to the design process. Maybe existing Fantastic Science Center members with post-graduate science degrees generate the most revenue through gift shop sales and special event attendance, but they know too much. Their existing level of knowledge and engagement is likely to be very high. Design for the users with less expertise and you can meet the needs of those with more

If your manager came in and said, “I need you to create a report. I don’t want you to include past sales, current sales, or estimated sales.” The likely next question would be, “What would you like me to include?

HubSpot is an inbound platform, which means they strictly advise against contacting people who have not opted in to hearing from you or given you some form of consent to email them—for example, having met them at a trade show or conference. You therefore should desist from purchasing lists of cold emailing contacts who have never heard from you. If this is an important part of your strategy, it is highly suggested to use another type of email platform to prevent you from compromising your HubSpot portal. Connecting your social media accounts Social media is a crucial channel for businesses to engage with potential and existing customers, but it can also be a time-consuming activity.

PROMPTS FOR WRITING RESUMES AND BIOS Generate a compelling professional summary for a marketing manager with 5 years of experience. Create a list of 10 action verbs to effectively describe accomplishments in a resume. Draft a LinkedIn bio for a recent college graduate with a degree in computer science. Suggest 5 resume formatting tips to create a visually appealing and easy-to-read document. Write an engaging personal bio for a freelance graphic designer’s website. How can transferable skills be effectively showcased in a career change resume? Create a list of 5 questions to ask a client before writing their resume or bio. Develop a powerful resume objective statement for a sales professional targeting a managerial role. Provide tips for optimizing a LinkedIn profile to increase visibility and attract recruiters. Write an attention-grabbing personal

Good teams engage directly with end users and customers every week, to better understand their customers, and to see the customer's response to their latest ideas. Bad teams think they are the customer. Good teams know that many of their favorite ideas won't end up working for customers, and even the ones that could will need several iterations to get to the point where they provide the desired outcome. Bad teams just build what's on the roadmap, and are satisfied with meeting dates and ensuring quality. Good teams understand the need for speed and how rapid iteration is the key to innovation, and they understand this speed comes from the right techniques and not forced labor. Bad teams complain they are slow because their colleagues are not working hard enough. Good teams make high‐integrity commitments after they've evaluated the request and ensured they have a viable solution that will work for the customer and the business. Bad teams complain about being a sales‐driven company. Good teams instrument their work so they can immediately understand how their product is being used and make adjustments based on the data. Bad teams consider analytics and reporting a nice to have.

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The Story of the Dictator and the Idiot. Once upon a time two species along the same homo genus existed. Two types of human kind. One was dominant and the other was submissive. One superior, one inferior. One law enforcing, one law abiding. One authoritarian and one obedient. The Dictator and the Idiot. Fundamentally there was no difference between these two. Both had a low IQ. Both neurotic. Both animalistic in nature. But the one became self-ordained to punish the other, tell them what to do, who to be, how to act, and what he can and can not have. This was the Dictator. The other, the Idiot, believed it all and kept living under the rule of the Dictator, believing everything they had to say. The Dictator occasionally made up rules and procedures for the Idiot to follow, in order for the Idiot not to die, be punished, be locked in a time-out, receive 100 lashes, be sent elsewhere or otherwise face different variations of punishments as imposed by the Dictator. Groups of Idiots were born and soon the Dictator saw an opportunity to create rules regarding the ways in which they can and can not have sex, how often, with whom and where, in order to control the Idiot once more. The Idiots obeyed. The Idiots then sold goods and soon the Dictator made a rule that a portion of their sales must go to him. He made up a word too in the process to call this collection system "tax". Groups of Dictators were also born and eventually evolved throughout history to write further rules, indoctrination, engage in the slave trade, human trafficking, rape, drug trades, the savagery of war, establishment of brothels and the repulsive behaviour displayed by half the population today. At some point, the Dictator creates the self-epithet of "Master" and labels the Idiot "Servant" but nothing much changes. A thousand other bynames came to fruition but none as pure and descriptive. "King, Emperor, Pastor, President, Minister," the list goes on. The Idiot evolves to become a silenced, subdued, indoctrinated servant. To allow punishment upon himself against his will, and to listen to the biased opinion of the Dictator as though it were a universal law. The Idiot follows unquestioningly and uncritically. Listening and doing without much thought. The Dictator evolves to write further religious scriptures in various forms on various continents. He writes laws and federal punishments. The Idiot then abides. The Dictator sentences the idiot to a life in jail for self defence. The Idiot abides. The Dictator takes money from the idiot and calls it Tax. The Idiot abides. The Dictator takes land from the Idiot without payment and gives it to another. The Idiot abides. The Dictator forces the Idiot to pay maintenance to his lazy wife. The Idiot abides. This speaks not of the character of the Dictator, but of the Idiot that carries on in his moronic ways. Stumbling over his own subordinate, defeated mind. The Dictator and the Idiot. An ongoing Sattire, a defeated people.

Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.

Whiteboarding keeps your prospects’ attention because drawing engages them and forces you to offer data in chunks in a process of “progressive disclosure,” which is easier for people to absorb. Your audience becomes involved in your creation of your story. The basic sales steps – “listen, diagnose, ask questions, consult, adapt” – stay the same, but whiteboarding takes them to a new level. Whiteboard sellers have to know their buyers’ business and the trends in their markets.

And I could trace them directly back to email subscribers.

As well, our recent research shows that the organization plays an important role in equipping reps to identify and properly engage with the right stakeholders on the customer side—an important part of taking control of the sale.

Buy Verified Nextdoor Accounts For more details, feel free to reach out to us anytime. We ensure prompt responses within 24 hours. Telegram: @smmsellservice WhatsApp: +1 (239) 318-4104 Email: smmsellsarvice@gmail.com Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Whether you’re a business seeking to reach a local market, or an individual hoping to engage with your community, a verified Nextdoor account could prove highly useful. The Buy verified Nextdoor accounts has become an expedient and popular choice for anybody (or company) seeking to grow it’s local presence in a timely fashion. By purchasing verified Nextdoor accounts, you are in effect buying accounts that have been verified. Verified accounts receive increased credibility and trust and have access to more of Nextdoor’s features – like posting on the local neighborhood feed, running ads, and engaging with customers. But it’s important to purchase from reputable sources, to ensure that the accounts are real and follow Nextdoor’s policies. Why Buy Verified Nextdoor Accounts? Why would people or businesses want to sell verified Nextdoor accounts? Instant local presence: With a verified Nextdoor account, gain instant access to the right to start communicating with your local community without need for verification. If your business depends on local visibility, a verified account is a must. 3) More Trust and Credibility: Verified Nextdoor users are rated higher in the community. Verified accounts are more trusted, and posts and DMs are given more weight as yours are likely to result in better reputation around your area or industry. Local Advertisers: The platform allows local businesses to advertise their goods and services directly to residents through Nextdoor. Business profiles are able to run ads and promote products directly from the account, making it easy for businesses to use Instagram advertising to market their products and services. Upgraded Capabilities: Verified accounts unlock benefits like increased posting volume and deeper neighbor engagement. It can be a great way to build community engagement or connect with new clients or connections. Targeted outreach: Verified Nextdoor business pages provide an easy way to communicate with local consumers. If you are providing a service or driving sales, verified account allows you to reach the correct audience base that is already in your regional area. Advantages of purchasing Nextdoor PVA accounts there are many benefits when you buy Nextdoor PVA accounts from our side. Purchasing verified Nextdoor accounts offers several advantages, including the following: Instant Local Interaction: Verified accounts are enabled to both post and interact with local users right away. This instant access is particularly vital for businesses wishing to plant their flag in a neighborhood or city. More Searches: Verified posts are part of local search results and neighborhood feeds – meaning you posts are seen by low and search. This may result in higher conversation rates and additional customer requests or interactions.

II est à peine besoin de rappeler que la tendance en question se manifeste avant tout dans le domaine littéraire sous certaines formes de néo-réalisme. Le choix même des sujets opérés par ce courant ne l'amène pas à décrire - comme son nom pourrait le laisser penser - la « réalité » globalement envisagée, qu'elle soit individuelle ou sociale, mais ses aspects les plus vulgaires, les plus mesquins, les plus sales ou les plus misérables. Tout cela prend le caractère d'un véritable « engagement », au point que l'expression « littérature engagée » a souvent été employée pour des auteurs néoréalistes dont les choix sont liés aussi à des objectifs bien précis d'agitation sociale et politique. Mais ce qui compte surtout ici, c'est qu'en général les représentants de ce courant ne viennent pas du monde sur lequel ils se penchent de façon morbide ou tendancieuse. Ils font en réalité partie de la bourgeoisie, parfois même de la grande bourgeoisie à prétentions intellectuelles, de sorte que dans leur cas le plaisir d'aller vers le bas ou de succomber à la suggestion malsaine de ce qui est inférieur est absolument évident.

Consumers can now scan the code on the product when they are running low, and it will be ordered and delivered within hours to their home, completely side-lining all the tools and techniques of competing manufacturers who would wish to get the consumer to brand switch. Tesco’s Homeplus in South Korea also launched a campaign that engages shoppers to buy products using QR codes. Homeplus created virtual billboards of their store aisles in subway stations, allowing passengers to shop while they waited by scanning the products’ QR codes – the groceries being delivered when they arrived home. The goal of the campaign was to help Homeplus compete with the number-one retailer, E-MART, without increasing their store numbers. Since the launch, their online sales have increased 130%, making them the top online retailer in South Korea, and a close second offline.

Attending classes and reading books are like watching football on television. While each will acquaint you with the game, an armchair quarterback remains unskilled at actual sport. To become skilled at real estate sales, you must actively engage in its activities. To hasten success, practice what this book preaches; doing so will yield more touchdowns than bloody noses.

The crucial and only difference is that pyramids amass their funds from enrollment fees while the MLM, to be legal, must engage in retail sales of some type of product or service.

My success with customers on the telephone wasn’t by using pushy sales methods, but by engaging people in meaningful conversations which could lead to friendships on the phone before I ever met them. I would ask questions, listen to their stories, respond to their needs, develop rapport, and earn their business. When we would finally meet in person, it felt less like an introduction and more like a reunion. It was not only good business, we had fun in the process!

The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.

Since we know people like to do business with people who are most like themselves, consider this: Excellent sales people understand that "matching and mirroring" another person’s body language is a powerful technique and subliminal way to develop trust, build rapport, and make their clients more comfortable and engaging. Subtly mirroring the postures, gestures, and body language of your client inspires a kinship of commonality.

Understanding Personality Styles Helps You: • Communicate more easily with others by understanding their perspectives. • Adapt your behavior to resonate with others. • Develop deeper levels of compassion, patience, and communication. • Deliver personalized customer service. • Build trust and rapport faster. • Nurture existing relationships. • Make more sales. • Feel more confident networking. • Realize that people behave the way they do for their reasons, not yours. • Appreciate the diversity of teammates, family members, friends, and work groups. • Unify your teams and get the best out of your people by focusing on their strengths, aligning their styles with their assigned positions, and knowing how to motivate and reward them.

Communication is the soul of all relationships. More than any other skill, it is the heartbeat of success in sales, marketing, marriage, business, friendship, communities, and beyond.

Communication is the soul of all relationships. More than any other skill, it is the heartbeat of success in sales, marketing, marriage, business, friendship, communities, and beyond.

My co-founder’s background in sales was immensely helpful in our early days, driving home the importance of approaching each interaction as a sales effort in which you had to know your audience, frame your pitch accordingly, and most importantly, never accept “no” for an answer. Instead of being discouraged by non-believers, it is the entrepreneur’s job to engage his or her passion for the concept and creatively adapt it to overcome any hurdles.

Selling is Serving: Serving people Asking questions Listening actively Engaging the client Supporting their decision

As we’ll discuss in more detail in chapter 6, a platform’s ability to monetize the value of the exchanges it facilitates is directly related to the types of currency exchange it can capture and internalize. A platform that can internalize the flow of money may be well placed to charge a transaction cut—for example, the fee of 10 percent of the sale price typically charged by eBay after a successful auction. A platform that can capture only attention may monetize its business by collecting payments from a third party that considers the attention valuable—for example, an advertiser willing to pay Facebook for “eyeballs” attracted by posts related to a particular topic. The platform’s goal, then, is to bring together producers and consumers and enable them to engage in these three forms of exchange: of information, of goods or services, and of currency. The platform provides an infrastructure that participants plug in to, which provides tools and rules to make exchanges easy and mutually rewarding.

However, despite the enormous digital territory and huge number of Internet users, only a few users of what is called the “Surface Web” are aware of or actively observe what goes on in quite a different layer of the Internet. The data stored in another layer are not accessible to the majority of users. This is called “The Deep Web,” which is data traffic not picked up by the algorithms of search engines. Then, there is the “Dark Web,” where sites are intentionally encrypted and usually accessed by someone knowledgeable about how to find and get onto such sites. Typically, these sites are engaging in forbidden activities ranging from drug sales to weapons or hitman transactions. In order to see the sites on the “Dark Web,” a user must have a specialized browser like Tor, The Onion Router.

Sales conversations are founded on “seduction”, a form of courtship a seller initiates in order to win the prospect’s trust in conversation before engaging into actual product selling. Marketing resorts to courtship as well when marketers gain their market’s attention with promises of a better future and more satisfactory situations. Whatever our role at work, we are all in sales and marketing, whether we like it or not. This is particularly true of technical performers who intend to hold a pivotal role for aligning technology with business needs. Mobile disposition in its higher form cultivates courtship essential for building strong and trustworthy relationships with other actors in a business enterprise.

In May 2003, a bill aimed at requiring the Alabama Historical Commission to provide a current inventory of landmarks in the site eligible for inclusion in the National Register of Historic Places could thus state: The history of Africatown, USA originated in Ghana, West Africa, near the present city of Tamale in 1859. The tribes of Africa were engaged in civil war, and the prevailing tribes sold the members of the conquered tribes into slavery. The village of the Tarkbar tribe near the city of Tamale was raided by Dahomey warriors, and the survivors of the raid were taken to Whydah, now the People’s Republic of Benin, and put up for sale. The captured tribesmen were sold for $100 each at Whydah. They were taken to the United States on board the schooner Clotilde, under the command of Maine Capt. William Foster who had been hired by Capt. Timothy Meaher, a wealthy Mobile shipper and shipyard owner who had built the schooner Clotilde in Mobile in 1856.15 This is the official version of the story, also found in a piece emanating from the office of former representative Herbert “Sonny” Callahan, created in 2000 for the Local Legacies Project of the Library of Congress.16 The Africatown Community Mobilization Project uses it on its brochure. In addition to the offensive misuse of “tribe,” almost everything in this text is historically inaccurate and unwittingly derogatory. The project’s brochure contains further mistakes that come from a 1993 article produced by the Alabama State Council on the Arts.17

List Segmentation to Increase Response You can also use list segmentation to increase your response in a number of ways. For example: Emailing subscribers based in a specific geographic area when you’re running a live event. Making a special offer to subscribers who visited a sales or checkout page but didn’t complete the transaction. Emailing offers of related products to subscribers based on previous purchases, or on age, sex or other demographics. Emailing a one-to-one session offer to subscribers who’ve recently started browsing your site more or opening and clicking more emails.

We can also increase the perceived long term value by the way we describe our emails. Nowadays many businesses mention a newsletter on their website, but the phrase ‘newsletter’ doesn’t have any implied value in it. In fact the word ‘news’ is probably something you don’t want to hear from a potential supplier. Who cares whether Mary in accounts has had a birthday? What you would like to get is useful, valuable information. So instead of calling it an email newsletter, I call mine ‘client winning tips via email’. Or you could call it a ‘divorce survival bulletin’. Or ‘the cash flow accelerator emails’ or ‘tax cutting tips’. Each of these names implies some kind of value or outcome your potential subscribers will get from your emails. To come up with a good name, go back to your customer insight map for your ideal clients and look at the big problems, challenges, goals and aspirations your clients have. If you can name your emails to relate to those big goals and problems then they’re likely to see they’ll get value by subscribing to them.

One current trend is to offer “free registration” to get access to resources rather than “subscribing” to emails. This is taking advantage of the fact that most web users are used to registering for services they find valuable. The more your opt-in process looks like something they’ve done a dozen times before, like signing up for Facebook or Twitter or for a free account with an online app or webmail service, then the more natural it will seem to do so with you too. Using this type of registration approach you’d put your lead magnet and other free resources into a private membership site that subscribers get access to by signing up. This feeling of exclusive access and similarity with other online services may well result in increased sign up rates. Right now it’s too early to tell, but a number of big online marketers like Copyblogger are going down this route.