Energy Efficiency Quotes

In all the modern talk about energy, efficiency, social service and the rest of it, what meaning is there except "Get money, get it legally, and get a lot of it"? Money has become the grand test of virtue.

Doubt was much more energy efficient than conviction.

At the end of the day, no amount of investing, no amount of clean electrons, no amount of energy efficiency will save the natural world if we are not paying attention to it - if we are not paying attention to all the things that nature give us for free: clean air, clean water, breathtaking vistas, mountains for skiing, rivers for fishing, oceans for sailing, sunsets for poets, and landscapes for painters. What good is it to have wind-powered lights to brighten the night if you can't see anything green during the day? Just because we can't sell shares in nature doesn't mean it has no value.

As we go through the day we pause, when agitated or doubtful, and ask for the right thought or action. We constantly remind ourselves we are no longer running the show, humbly saying to ourselves many times each day “Thy will be done.” We are then in much less danger of excitement, fear, anger, worry, self-pity, or foolish decisions. We become much more efficient. We do not tire so easily, for we are not burning up energy foolishly as we did when we were trying to arrange life to suit ourselves.

Globalized industrialized food is not cheap: it is too costly for the Earth, for the farmers, for our health. The Earth can no longer carry the burden of groundwater mining, pesticide pollution, disappearance of species and destabilization of the climate. Farmers can no longer carry the burden of debt, which is inevitable in industrial farming with its high costs of production. It is incapable of producing safe, culturally appropriate, tasty, quality food. And it is incapable of producing enough food for all because it is wasteful of land, water and energy. Industrial agriculture uses ten times more energy than it produces. It is thus ten times less efficient.

Heterosexual relationships seem to lead only to marriage, and for most poor dumb brainwashed women marriage is the climactic experience. For men, marriage is a matter of efficient logistics: the male gets his food, bed, laundry, TV, pussy, offspring and creature comforts all under one roof, where he doesn't have to dissipate his psychic energy thinking about them too much - then he is free to go out and fight the battles of life, which is what existence is all about. But for a woman, marriage is surrender. Marriage is when a girl gives up the fight, walks off the battlefield and from then on leaves the truly interesting and significant action to her husband, who has bargained to 'take care' of her. What a sad bum deal. Women live longer than men because they really haven't been living. Better blue-in-the-face dead of a heart attack at fifty than a healthy seventy-year old widow who hasn't had a piece of life's action since girlhood.

In practice nobody cares if work is useful or useless, productive or parasitic; the sole thing demanded is that it shall be profitable. In all the modern talk about energy, efficiency, social service and the rest of it, what meaning is there except " Get money, get it legally, and get a lot of it"? Money has become the grand test of virtue. By this test beggars fail, and for this they are despised.

On cloudy days I just want to raise my arm up, stand on my toes, and screw a light bulb into the sky. Don’t worry, my light bulb is energy efficient—it runs on solar power.

I, on the other hand, am a finished product. I absorb electrical energy directly and utilize it with an almost one hundred percent efficiency. I am composed of strong metal, am continuously conscious, and can stand extremes of environment easily. These are facts which, with the self-evident proposition that no being can create another being superior to itself, smashes your silly hypothesis to nothing.

The more you try to force life to flow where you would like it to go, as opposed to where it wants to go, the less efficient you become and the more energy you use.

Your brain loves habits because they are simple, structured, well-known, energy efficient, quick, and automatic.

Not that I was obsessive or anything. Au contraire, mon frere. For the record, I would like to point out that it is NOT obsessive to memorize a boy's schedule so that you can accidentally bump into him. It is called being efficient. Why waste time and energy running around town trying to guess where a guy's going to be, when instead, you can actually know? And then you can actually be there. Pretty straightforward stuff, I tend to think.

So we find that the three possible solutions of the great problem of increasing human energy are answered by the three words: food, peace, work. Many a year I have thought and pondered, lost myself in speculations and theories, considering man as a mass moved by a force, viewing his inexplicable movement in the light of a mechanical one, and applying the simple principles of mechanics to the analysis of the same until I arrived at these solutions, only to realize that they were taught to me in my early childhood. These three words sound the key-notes of the Christian religion. Their scientific meaning and purpose now clear to me: food to increase the mass, peace to diminish the retarding force, and work to increase the force accelerating human movement. These are the only three solutions which are possible of that great problem, and all of them have one object, one end, namely, to increase human energy. When we recognize this, we cannot help wondering how profoundly wise and scientific and how immensely practical the Christian religion is, and in what a marked contrast it stands in this respect to other religions. It is unmistakably the result of practical experiment and scientific observation which have extended through the ages, while other religions seem to be the outcome of merely abstract reasoning. Work, untiring effort, useful and accumulative, with periods of rest and recuperation aiming at higher efficiency, is its chief and ever-recurring command. Thus we are inspired both by Christianity and Science to do our utmost toward increasing the performance of mankind. This most important of human problems I shall now specifically consider.

The weird thing is that the more efficient, on task, on goal you are with your time, the more energy you have. Working with no traction, or for that matter simply wasting a day, does not relax you, it drains you.// Strange as it may seem, when you work a daily plan in pursuit of your written goals that flow from your mission statement born of your vision for living your dreams, you are energized after a tough long day.

When you repeat a behavior over time, your brain learns to automate the process. It's more energy efficient to automatically do something than to manually weigh your options and decide to act the same way every time. When you make a decision very quickly, it is probably from habit, even if you think you're actively deciding. In a way, you made the decision a while ago.

It is worth saying something about the social position of beggars, for when one has consorted with them, and found that they are ordinary human beings, one cannot help being struck by the curious attitude that society takes towards them. People seem to feel that there is some essential difference between beggars and ordinary 'working' men. They are a race apart--outcasts, like criminals and prostitutes. Working men 'work', beggars do not 'work'; they are parasites, worthless in their very nature. It is taken for granted that a beggar does not 'earn' his living, as a bricklayer or a literary critic 'earns' his. He is a mere social excrescence, tolerated because we live in a humane age, but essentially despicable. Yet if one looks closely one sees that there is no ESSENTIAL difference between a beggar's livelihood and that of numberless respectable people. Beggars do not work, it is said; but, then, what is WORK? A navvy works by swinging a pick. An accountant works by adding up figures. A beggar works by standing out of doors in all weathers and getting varicose veins, chronic bronchitis, etc. It is a trade like any other; quite useless, of course--but, then, many reputable trades are quite useless. And as a social type a beggar compares well with scores of others. He is honest compared with the sellers of most patent medicines, high-minded compared with a Sunday newspaper proprietor, amiable compared with a hire-purchase tout--in short, a parasite, but a fairly harmless parasite. He seldom extracts more than a bare living from the community, and, what should justify him according to our ethical ideas, he pays for it over and over in suffering. I do not think there is anything about a beggar that sets him in a different class from other people, or gives most modern men the right to despise him. Then the question arises, Why are beggars despised?--for they are despised, universally. I believe it is for the simple reason that they fail to earn a decent living. In practice nobody cares whether work is useful or useless, productive or parasitic; the sole thing demanded is that it shall be profitable. In all the modem talk about energy, efficiency, social service and the rest of it, what meaning is there except 'Get money, get it legally, and get a lot of it'? Money has become the grand test of virtue. By this test beggars fail, and for this they are despised. If one could earn even ten pounds a week at begging, it would become a respectable profession immediately. A beggar, looked at realistically, is simply a businessman, getting his living, like other businessmen, in the way that comes to hand. He has not, more than most modem people, sold his honour; he has merely made the mistake of choosing a trade at which it is impossible to grow rich.

Optically transparent, structurally sound and chemically inert, glass is a fabulous building material and has been for over four thousand years. Still, the production and use of hundreds of billions of glass facad components every year in the US alone begs the question; What if we can utilize this immense surface area for harvesting solar energy in efficient and effective ways.

For the most part, Ranger had a consistent personality. He wasn't a guy who wasted a lot of unnecessary energy and effort. He moved and he spoke with an efficient ease that was more animal than human. And he didn't telegraph his emotions. Unless Ranger had his tongue in my mouth it was usually impossible to tell what he was thinking. But every now and then, Ranger would step out of the box, and like a little treat that was doled out on special occasions, Ranger would make an entirely outrageous sexual statement. At least it would be outrageous coming from an ordinary guy... from Ranger it seemed on the mark.

Optically transparent, structurally sound and chemically inert, glass is a fabulous building material and has been for over four thousand years. Still, the production and use of hundreds of billions of glass facad components every year in the US alone begs the question; What if we can utilize this immense surface area for harvesting solar energy in efficient and effective ways? The 3D Printing of optically transparent glass points toward such a possible future.

An enlightened zeal for the energy and efficiency of government will be stigmatized, as the offspring of a temper fond of despotic power, and hostile to the principles of liberty.

Nature loves efficiency, which is very odd for something supposedly working at random. When you drop a ball, it falls straight down without taking any unexpected detours. When two molecules with the potential for bonding meet, they always bond- there is no room for indecision. This expenditure of least energy, also called the law of least effort, covers human beings, too. Certainly our bodies cannot escape the efficiency of the chemical processes goings on in each cell, so it is probable that our whole being is wrapped up in the same principle. This argument also applies to personal growth- the idea that everyone is doing the best he or she can from his or her own level of consciousness

It takes energy for new roads to diverge in new woods, and no energy is spent with complete efficiency, without waste. Where wood has burned, there will be ash. The waste product of the constantly dividing multiverse is a fine, drifting mist of regret, and no wormhole has ever starved.

Ketones are an efficient and effective fuel for human physiology without increasing the production of damaging free radicals. Ketosis allows a person to experience nonfluctuating energy throughout the day as well as enhanced brain function and possibly resistance to malignancy. – Dr. David Perlmutter

To gain your energy from the right sources means you gain more energy from less; reducing the retarding factors means you have less friction that wastes your energy; focusing your motive power towards the direction of the collective human movement means you use others’ energy to boost your energy. Gain more energy, waste less energy, spend the energy so next time you’ll need less to achieve more. Increase human mass, reduce retarding force, and increase the force accelerating the human mass. Follow this process with reason. Gain more, waste less, spend efficiently, learn.

Though the man-apes often fought and wrestled one another, their disputes very seldom resulted in serious injuries. Having no claws or fighting canine teeth, and being well protected by hair, they could not inflict much harm on one another. In any event, they had little surplus energy for such unproductive behavior; snarling and threatening was a much more efficient way of asserting their points of view.

Have you any idea what it takes to catch a ball, or raise a cup to your lips, or make immediate sense of a word, a phrase or an ambiguous sentence? We didn't, not at first. Solving maths problems is the tiniest fraction of what human intelligence does. We learned from a new angle just how wondrous a thing the brain is. A one-litre, liquid-cooled, three-dimensional computer. Unbelievable processing power, unbelievably compressed, unbelievable energy efficiency, no overheating. The whole thing running on twenty-five watts -- one dim light bulb.

If you have a team of five stunning employees and two adequate ones, the adequate ones will sap managers’ energy, so they have less time for the top performers, reduce the quality of group discussions, lowering the team’s overall IQ, force others to develop ways to work around them, reducing efficiency, drive staff who seek excellence to quit, and show the team you accept mediocrity, thus multiplying the problem.

To judge from the conduct of the opposite parties, we shall be led to conclude that they will mutually hope to evince the justness of their opinions, and to increase the number of their converts by the loudness of their declamations and the bitterness of their invectives. An enlightened zeal for the energy and efficiency of government will be stigmatized as the offspring of a temper fond of despotic power and hostile to the principles of liberty. An over-scrupulous jealousy of danger to the rights of the people, which is more commonly the fault of the head than of the heart, will be represented as mere pretense and artifice, the stale bait for popularity at the expense of the public good.

I am out of ideas and need to conserve my energy so I can freak out more efficiently.

Bicycles are the most efficient vehicles on the planet, 50 times more efficient than cars, and twice as efficient as walking.

Nature's ability to harness energy and resources teaches us about the importance of efficient systems and processes.

But there was a beautiful efficiency to it—form in constant physical function with little energy left over. In some ways, I feel enriched rather than diminished for having lived it.

Prejudices emerge from the disposition of the human mind to perceive and process information in categories. “Categories” is a nicer, more neutral word than “stereotypes,” but it’s the same thing. Cognitive psychologists consider stereotypes to be energy-saving devices that allow us to make efficient decisions on the basis of past experience; help us quickly process new information and retrieve memories; make sense of real differences between groups; and predict, often with considerable accuracy, how others will behave or how they think.24 We wisely rely on stereotypes and the quick information they give us to avoid danger, approach possible new friends, choose one school or job over another, or decide that that person across this crowded room will be the love of our lives.

Businesses are better positioned in cities that prioritize sustainability. For example, business leaders look at the architectural environment - whether or not the buildings in the city designed for efficiency and resiliency. Business leaders look at energy - whether or not solar and other renewable energy sources are designed into the city's systems. And business leaders look at a variety of other factors regarding sustainability when they're deciding where to establish or relocate a business. So cities that prioritize sustainable development are positioning themselves to be hubs of business success.

Every problem in society is caused by or correlated to the inefficient utilization of capital. How do we solve the problems in supply chains? More efficient utilization of capital. How to we solve climate change problems? More efficient utilization of capital. How do we end poverty? The more efficient utilization of capital. How do we improve our education system? The more efficient utilization of capital. How do we transition from fossil fuels to sustainable energy sources? The efficient utilization of capital. Simply by striving to efficiently utilize all capital everywhere, we will by default solve a multitude of problems.

Today, nothing is unusual about a scientific discovery's being followed soon after by a technical application: The discovery of electrons led to electronics; fission led to nuclear energy. But before the 1880's, science played almost no role in the advances of technology. For example, James Watt developed the first efficient steam engine long before science established the equivalence between mechanical heat and energy.

Four impressionable years spent in a number of very different hospitals convinced me once for all that nursing, if it is to be done efficiently, requires, more than any other occupation, abundant leisure in colorful surroundings, sufficient money to spend on amusements, agreeable food to re-establish the energy expended, and the removal of anxiety about illness and old age; yet of all skilled professions, it is still the least vitalised by these advantages, still the most oppressed by unnecessary worries, cruelties, hardships and regulations.

The biggest game changer here is eating foods that boost the efficiency of your mitochondria so they can make more energy and your body has the raw goods it needs to manufacture all the proteins, hormones, and fatty acids they require to function.

You-the-organism are energy efficient and looking for love to sustain you. You learn that your energy doesn’t bounce back uncomfortably if you adapt your behavior to match your parents’ beliefs and unconscious body postures. You copy them and stop trying to express yourself when you can’t get through. You won’t be expansively creative if you’re punished for it. You stop being affectionate if it makes your parents uncomfortable and rigid. You stop radiating warmly from your chest or eyes if your mother’s eyes are unresponsive or your father’s heart is hard. You learn to be silent because your mother is more relaxed then, or walk like your father because it validates him, or act funny because the moments of laughter feel better than the absences created by your workaholic parents.

Evolution, energy, and ethics are the core elements that will guide us along the challenging path toward the Life Era: the first - evolution - because a good understanding of our universal roots and of our place in the cosmic scheme of things will help us create a feasible future course; the second - energy - because our fate will bear strongly on the ways that humankind learns to use energy efficiently and safely; and the third - ethics - because global citizenship and a planetary society are crucial factors in the survival of our species.

I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts. And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.

Knowledge is power and at the end of the day, our health, the health of our children, the health of our community, and the health of Mother Earth is our responsibility. Therefore, it is imperative that we understand the human and environmental affects of the products that we buy.

The rise of Autism has coincided with: 1. Color televisions. 2. Double glazing & window coatings. 3. Insulated homes that are abnormally quiet. 4. Cell phones. 5. Satellites. 6. Affordable Jet Travel. 7. Home computers & video games. 8. Energy efficient light bulbs. 9. Immunizations. 10. Global Pollution. 11. Processed foods. 12. Adoption of cars by the masses. 13. Radioactive smoke detectors in the home. 14. Increasing television screen sizes. 15. WiFi. 16. Energy Star homes that are sealed up and lacking external fresh air ventilation. 17. FM stereo radio.

Many of us with anxiety don’t look like we’ve got a problem because outwardly we function ludicrously well. Or so the merry story goes. Our anxiety sees us make industrious lists and plans, run purposefully from one thing to the next, and move fast upstairs and across traffic intersections. We are a picture of efficiency and energy, always on the move, always doing. We’re Rabbit from Winnie the Pooh, always flitting about convinced everyone depends on us to make things happen and to be there when they do. And to generally attend to happenings. But beneath that veneer were being pushed by fear and doubt and a voice that tells us we’re a bad husband, and insufficient sister, we’re wasting time, we’re not producing enough, - that we turn everything into a clusterfuck.

[The neurotic] draws back [from his life tasks] not because of any real impossibility but because of an artificial barrier invented by himself…From this moment on he suffers from an internal conflict. Now the realization of his cowardice gains the upper hand, now defiance and pride. In either case his [energy] is engaged in a useless civil war, and the man becomes incapable of any new enterprise…His efficiency is reduced, he is not fully adapted, he has become – in a word – neurotic.

Human intellect, on the other hand, is expressed through a subatomic network of circuits contained within roughly three pounds of cerebral tissue, evolved over hundreds of millions of years into the most energy-efficient, generalized self-programming array currently known, powered by a mere four hundred twenty calories per day—or

One of the least meaningful and most overused words in the English language is 'sustainability.' For most Americans, it means something like 'pretty much the way I live right now, though maybe with a different car.' A good test of any activity or product described as sustainable is to multiply it by 300 million (the approximate current population of the United States) and then by 9 or 10 billion (the expected population of the world by midcentury) and see if it still seems green. This is not an easy test to pass

Strategizing boosts efficiency; planning your toughest work for the time when you have the most energy means a task might take one hour instead of two.

The logical response to these converging crises would be to alter our individual and collective behavior in order to stave off disaster. It demands using less energy and raw materials. It means moving more efficiently and moving shorter distances. It means living closer together and sharing more spaces, walls, and vehicles. It means collecting experiences rather than objects.

In the course of your life you will be continually encountering fools. There are simply too many to avoid. We can classify people as fools by the following rubric: when it comes to practical life, what should matter is getting long term results, and getting the work done in as efficient and creative a manner as possible. That should be the supreme value that guides people’s action. But fools carry with them a different scale of values. They place more importance on short-term matters – grabbing immediate money, getting attention from the public or media, and looking good. They are ruled by their ego and insecurities. They tend to enjoy drama and political intrigue for their own sake. When they criticize, they always emphasize matters that are irrelevant to the overall picture or argument. They are more interested in their career and position than in the truth. You can distinguish them by how little they get done, or by how hard they make it for others to get results. They lack a certain common sense, getting worked up about things that are not really important while ignoring problems that will spell doom in the long term. The natural tendency with fools is to lower yourself to their level. They annoy you, get under your skin, and draw you into a battle. In the process, you feel petty and confused. You lose a sense of what is really important. You can’t win an argument or get them to see your side or change their behavior, because rationality and results don’t matter to them. You simply waste valuable time and emotional energy. In dealing with fools you must adopt the following philosophy: they are simply a part of life, like rocks or furniture. All of us have foolish sides, moments in which we lose our heads and think more of our ego or short-term goals. It is human nature. Seeing this foolishness within you, you can then accept it in others. This will allow you to smile at their antics, to tolerate their presence as you would a silly child, and to avoid the madness of trying to change them. It is all part of the human comedy, and it is nothing to get upset or lose sleep over.

Towards the preservation of your government, and the permanency of your present happy state, it is requisite, not only that you steadily discountenance irregular oppositions to its acknowledged authority, but also that you resist with care the spirit of innovation upon its principles, however specious the pretexts. One method of assault may be to effect, in the forms of the Constitution, alterations which will impair the energy of the system, and thus to undermine what cannot be directly overthrown. In all the changes to which you may be invited, remember that time and habit are at least as necessary to fix the true character of governments as of other human institutions; that experience is the surest standard by which to test the real tendency of the existing constitution of a country; that facility in changes, upon the credit of mere hypothesis and opinion, exposes to perpetual change, from the endless variety of hypothesis and opinion; and remember, especially, that for the efficient management of your common interests, in a country so extensive as ours, a government of as much vigor as is consistent with the perfect security of liberty is indispensable.

Much too often, our minds are used to somewhat efficiently excuse and justify old patterns, when the same energy and efforts could go towards the creating of new ones. Our society is, meanwhile, deeply enamored with technological creation, invention, and marvels. Many of these technological advancements assist with life as it is, however, the creation of new patterns of behavior and ways of life remains largely unexplored.

This, I believe is our new moonshot goal: a world that allows people to turn the lights on, and run our factories when the sun goes down and the wind stops, by efficiently producing and storing the natural energy that is all around us.

We’ve known since 2007 that there’s superposition in chlorophyll, for instance. Photosynthesis has a ninety-five percent energy-transfer efficiency rate, which is better than anything we can engineer. Plants achieve that by using superposition to simultaneously try all the possible pathways between their light-collecting molecules and their reaction-center proteins so that energy is always sent down the most efficient route; it’s a form of biological quantum computing.

Do not confuse calm with inertia. Calm is self-possessed strength, quiet and conscious energy, mastery of the impulses, control over the unconscious reflexes. In work calm is the source of efficiency and an indispensable condition for perfection.

Very successful companies have never struck me as particularly busy; in fact, they are, as a group, rather laid-back. Energy is evident in the workplace, but it's not the energy tinged with fear that comes from being slightly behind on everything.

The Peacemaker Colt has now been in production, without change in design, for a century. Buy one to-day and it would be indistinguishable from the one Wyatt Earp wore when he was the Marshal of Dodge City. It is the oldest hand-gun in the world, without question the most famous and, if efficiency in its designated task of maiming and killing be taken as criterion of its worth, then it is also probably the best hand-gun ever made. It is no light thing, it is true, to be wounded by some of the Peacemaker’s more highly esteemed competitors, such as the Luger or Mauser: but the high-velocity, narrow-calibre, steel-cased shell from either of those just goes straight through you, leaving a small neat hole in its wake and spending the bulk of its energy on the distant landscape whereas the large and unjacketed soft-nosed lead bullet from the Colt mushrooms on impact, tearing and smashing bone and muscle and tissue as it goes and expending all its energy on you. In short when a Peacemaker’s bullet hits you in, say, the leg, you don’t curse, step into shelter, roll and light a cigarette one-handed then smartly shoot your assailant between the eyes. When a Peacemaker bullet hits your leg you fall to the ground unconscious, and if it hits the thigh-bone and you are lucky enough to survive the torn arteries and shock, then you will never walk again without crutches because a totally disintegrated femur leaves the surgeon with no option but to cut your leg off. And so I stood absolutely motionless, not breathing, for the Peacemaker Colt that had prompted this unpleasant train of thought was pointed directly at my right thigh. Another thing about the Peacemaker: because of the very heavy and varying trigger pressure required to operate the semi-automatic mechanism, it can be wildly inaccurate unless held in a strong and steady hand. There was no such hope here. The hand that held the Colt, the hand that lay so lightly yet purposefully on the radio-operator’s table, was the steadiest hand I’ve ever seen. It was literally motionless. I could see the hand very clearly. The light in the radio cabin was very dim, the rheostat of the angled table lamp had been turned down until only a faint pool of yellow fell on the scratched metal of the table, cutting the arm off at the cuff, but the hand was very clear. Rock-steady, the gun could have lain no quieter in the marbled hand of a statue. Beyond the pool of light I could half sense, half see the dark outline of a figure leaning back against the bulkhead, head slightly tilted to one side, the white gleam of unwinking eyes under the peak of a hat. My eyes went back to the hand. The angle of the Colt hadn’t varied by a fraction of a degree. Unconsciously, almost, I braced my right leg to meet the impending shock. Defensively, this was a very good move, about as useful as holding up a sheet of newspaper in front of me. I wished to God that Colonel Sam Colt had gone in for inventing something else, something useful, like safety-pins.

Enlightenment begins by getting acquainted with your inner voice or your higher self. The dialogue experienced in this process leads to a more comfortable, better-focused lifestyle. Over time this relationship blossoms into a higher and more efficient form of Self-Management. With practice, thoughts, feelings, emotions, and physical manifestations merge into a more harmonious state. This state of being allows for a softer, more gentile approach to life that not only benefits the individual, but the community as a whole

There are so many stimuli vying for your attention—sounds, places, people, smells, and your own thoughts rattling around in your head. You only have so much attentional energy and it will make you happier, more efficient, and healthier if you are able to focus it properly.

Incredibly, the human brain does all of its mega-computing on roughly 20 watts of power, which is the equivalent of a very dim light bulb. By comparison, a supercomputer capable of a similar rate of computation requires 200,000 watts – in other words, it is 10,000 times less energy-efficient than the human brain. Despite the human brain’s efficiency, however, it is extraordinarily energy hungry compared with all other tissues. While accounting for only 2 to 3 per cent of the mass of an adult, it consumes about 20 per cent of the body’s oxygen.

Months later, I learned that what happened that first day at restorative yoga hadn’t been entirely spiritual—I hadn’t just found the exact spot on the astral plane to tap into my sacred core. Instead, my instructor’s techniques happened to be the perfect mechanism to turn down my DMN. The default mode network is so-called because if you put people in an MRI machine for an hour and let their minds wander, the DMN is the system of connections in our brain that will light up. It’s arguably the default state of human consciousness, of boredom and daydreaming. In essence, our ego. So if you’re stuck in a machine for an hour, where does your mind go? If you’re like most people, you’ll ruminate on the past or plan your future. You might think about your relationships, upcoming errands, your zits. And scientists have found that some people who suffer from depression, anxiety, or C-PTSD have overactive DMNs. Which makes sense. The DMN is the seat of responsibility and insecurity. It can be a punishing force when it over-ruminates and gets caught in a toxic loop of obsession and self-doubt. The DMN can be silenced significantly by antidepressants or hallucinogenic substances. But the most efficient cure for an overactive DMN is mindfulness. Here’s how it works: In order for the DMN to start whirring, it needs resources to fuel its internal focus. If you’re intently focused on something external—like, say, filling out a difficult math worksheet—the brain simply doesn’t have the resources to focus internally and externally at the same time. So if you’re triggered, you can short-circuit an overactive DMN by cutting off its power source—shifting all of your brain’s energy to external stimuli instead.

In India and other tropical countries I have noticed farmers, industrial labourers, and in fact all kinds of manual and office workers working in slow rhythm with long and frequent rest pauses. But in the temperate zone I have noticed the same classes of people working in quick rhythm with great vigour and energy, and with very few rest pauses. I have known from personal experience and the experience of other tropical peoples in the temperate zone that this spectacular difference in working energy and efficiency could not be due entirely or even mainly to different levels of nutrition.

efficiently means providing slots in our schedules where we can maintain an attentional set for an extended period. This allows us to get more done and finish up with more energy. Related to the manager/worker distinction is that the prefrontal cortex contains circuits responsible for telling us whether we’re controlling something or someone else is. When we set up a system, this part of the brain marks it as self-generated. When we step into someone else’s system, the brain marks it that way. This may help explain why it’s easier to stick with an exercise program or diet that someone else sets up: We typically trust them as “experts” more than we trust ourselves. “My trainer told me to do three sets of ten reps at forty pounds—he’s a trainer, he must know what he’s talking about. I can’t design my own workout—what do I know?” It takes Herculean amounts of discipline to overcome the brain’s bias against self-generated motivational systems. Why? Because as with the fundamental attribution error we saw in Chapter 4, we don’t have access to others’ minds, only our own. We are painfully aware of all the fretting and indecision, all the nuances of our internal decision-making process that led us to reach a particular conclusion. (I really need to get serious about exercise.) We don’t have access to that (largely internal) process in others, so we tend to take their certainty as more compelling, in many cases, than our own. (Here’s your program. Do it every day.)

Fasting in each of the senses, strengthens the grip of life. After silence, each uttering as music. After hunger, each tasting, delicious. After smell, each flower, a heavenly scent. After darkness, each sunray, as meeting the angels. After winter, delicious heavenly scent of angelic music, warming of heart, elevation of soul. After great effort, blissful rest. Fast from heat, love, company, intimacy, curiosity. Fast in all things. Occasionally deprive yourself of life, and truly you will live. Let each machine in each factory have its rest and maintenance, for they will strengthen in efficiency. Recovery.

But we were talking about economics?” John said. “But this is economics, don’t you see, this is our eco-economics! Everyone should make their living, so to speak, based on a calculation of their real contribution to the human ecology. Everyone can increase their ecological efficiency by efforts to reduce how many kilocalories they use—this is the old Southern argument against the energy consumption of the Northern industrial nations. There was a real ecologic basis to that objection, because no matter how much the industrial nations produced, in the larger equation they could not be as efficient as the South.” “They were predators on the South,” John said.

You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.

When one cannot think of how to do things better one simply makes things bigger. The construction of the great pyramids in Egypt marked the end of the Old Kingdom. Bigger and bigger cathedrals and temples were built when the faithful became secure and comfortable. Dinosaurs, too, were an evolutionary dead end: the huge reptiles were replaced by small, energy-efficient mammals.

Despite their efficiency, some people still wonder about the benefits of habits. The argument goes like this: “Will habits make my life dull? I don’t want to pigeonhole myself into a lifestyle I don’t enjoy. Doesn’t so much routine take away the vibrancy and spontaneity of life?” Hardly. Such questions set up a false dichotomy. They make you think that you have to choose between building habits and attaining freedom. In reality, the two complement each other. Habits do not restrict freedom. They create it. In fact, the people who don’t have their habits handled are often the ones with the least amount of freedom. Without good financial habits, you will always be struggling for the next dollar. Without good health habits, you will always seem to be short on energy. Without good learning habits, you will always feel like you’re behind the curve. If you’re always being forced to make decisions about simple tasks—when should I work out, where do I go to write, when do I pay the bills—then you have less time for freedom. It’s only by making the fundamentals of life easier that you can create the mental space needed for free thinking and creativity.

At low speeds, the effort is primarily aerobic (meaning “with oxygen”), since oxygen is required for the most efficient conversion of stored food energy into a form your muscles can use. Your VO2max reflects your aerobic limits. At higher speeds, your legs demand energy at a rate that aerobic processes can’t match, so you have to draw on fast-burning anaerobic (“without oxygen”) energy sources.

Poetry is not an esoteric art cultivated by dreamy young men in open collars and with wispy beards. Its finest masters have always been men and women of outstanding energy and great, though by no means common, sense. Poetry is the most economical way of saying certain things that cannot be said in any other way. At its most intense it expresses better than other forms of literature whatever is left of us when we are not involved in instinct-following, surviving, competing, or problem-solving. Its major property is not, as some suppose, beauty. It is power. It is the most powerful form of communication. It does the most work per syllable, operating on a vast field—that of our emotions. It gains its efficiency from the use of certain levers—rhythm, music, rhyme, metaphor, and many more—for which other forms of communication are less well adapted. Some poetry, especially modern poetry, is difficult. But just as our ears have accustomed themselves to difficult music, so our understanding, if we are willing to make an effort, can accustom itself to the most condensed and superficially strange verse. At one time poetry was as democratic an art as the novel is nowadays. It can be so again, if we are willing to make it so.

It has been pointed out by Boltzmann that the fundamental object of contention in the life-struggle, in the evolution of the organic world, is available energy. In accord with this observation is the principle that, in the struggle for existence, the advantage must go to those organisms whose energy-capturing devices are most efficient in directing available energy into channels favorable to the preservation of the species.1

My friend John Maxwell says a budget (for your money) is telling your money where to go instead of wondering where it went. Managing time is the same; you will either tell your day what to do or you will wonder where it went. The weird thing is that the more efficient, on task, on goal you are with your time, the more energy you have. Working with no traction, or for that matter simply wasting away a day, does not relax you, it drains you. Have you ever taken a day off, slept late, wandered around with no plan or thought for the day, watched some stupid rerun of a bad movie as you surfed the TV, and at the end of your great day off found yourself absolutely exhausted? Strange as it may seem, when you work a daily plan in pursuit of your written goals that flow from your mission statement born of your vision for living your dreams, you are energized after a tough long day.

Wilson argued that “the wealth of America” lay in its small businesses, its towns and villages. “Its vitality does not lie in New York, nor in Chicago,” he asserted; “it will not be sapped by anything that happens in St. Louis. The vitality of America lies in the brains, the energies, the enterprise of the people throughout the land; in the efficiency of their factories and in the richness of the fields that stretch beyond the borders of the town.

As lighting manufacturers developed new, more energy-efficient technologies, such as LEDs and fluorescents, suddenly a light bulb was not just a light bulb anymore. But no one told us light-bulb buyers. “People don’t know they should be looking for three thousand degrees Kelvin, or what we call warm light, so instead they come home with four thousand or five thousand degrees Kelvin, which is cool light.” This information is printed on packages, but most people don’t know to look for it.

Visual over-stimulation is a distraction from concentration and evokes the same sort of reactions as over-stimulation from noise. But the source might surprise you. Even fussy clothing moving around can be a visual distraction, or too many people in the room, or too many machines with moving parts. For those who work outside, a windy day is a triple-threat—with sound, sight, and touch all being affected. Cars moving, lights, signs, crowds, all this visual chaos can exhaust the AS person. Back in the office, too many computer screens, especially older ones with TV-style monitors, and sickly, flickering, unnatural fluorescent lighting were both high on the trigger list. The trouble with fluorescent light is threefold: Cool-white and energy-efficient fluorescent lights are the most commonly used in public buildings. They do not include the color blue, “the most important part for humans,” in their spectrum. In addition to not having the psychological benefits of daylight, they give off toxins and are linked to depression, depersonalization, aggression, vertigo, anxiety, stress, cancer, and many other forms of ill health. It’s true. There’s an EPA report to prove it (Edwards and Torcellini 2002). Flickering fluorescent lights, which can trigger epileptic seizures, cause strong reactions in AS individuals, including headaches, confusion, and an inability to concentrate. Even flickering that is not obvious to others can be perceived by some on the spectrum.

In practice nobody cares whether work is useful or useless, productive or parasitic; the sole thing demanded is that it shall be profitable. In all the modem talk about energy, efficiency, social service and the rest of it, what meaning is there except 'Get money, get it legally, and get a lot of it'? Money has become the grand test of virtue. By this test beggars fail, and for this they are despised. If one could earn even ten pounds a week at begging, it would become a respectable profession immediately.

I have spent these last two days in concentrated introspection," said Cutie, "and the results have been most interesting. I began at the one sure assumption I felt permitted to make.I, myself, exist, because I think-" Powell groaned, "Oh, Jupiter, a robot Descartes!" "Who's Descartes?" demanded Donovan. "Listen, do we have to sit here and listen to this metal maniac-" "Keep quiet, Mike!" Cutie continued imperturbably, "And the question that immediately arose was: Just what is the cause of my existence?" Powell's jaw set lumpily. "You're being foolish. I told you already that we made you." "And if you don't believe us," added Donovan, "we'll gladly take you apart!" The robot spread his strong hands in a deprecatory gesture, "I accept nothing on authority. A hypothesis must be backed by reason, or else it is worthless - and it goes against all the dictates of logic to suppose that you made me." Powell dropped a restraining arm upon Donovan's suddenly unched fist. "Just why do you say that?" Cutie laughed. It was a very inhuman laugh - the most machine-like utterance he had yet given vent to. It was sharp and explosive, as regular as a metronome and as uninflected. "Look at you," he said finally. "I say this in no spirit of contempt, but look at you! The material you are made of is soft and flabby, lacking endurance and strength, depending for energy upon the inefficient oxidation of organic material - like that." He pointed a disapproving finger at what remained of Donovan's sandwich. "Periodically you pass into a coma and the least variation in temperature, air ressure, humidity, or radiation intensity impairs your efficiency. You are _makeshift_. "I, on the other hand, am a finished product. I absorb electrical energy directly and utilize it with an almost one hundred percent efficiency. I am composed of strong metal, am continuously conscious, and can stand extremes of environment easily. These are facts which, with the self-evident proposition that no being can create another being superior to itself, smashes your silly hypothesis to nothing.

In mindfulness practice, wise discernment is a tool that can help us in boundary setting. Mindfulness may open the doors of perception, but it does not deprive us of critical judgment. Meditation and other mindfulness practices help us see what is more clearly, including what doesn’t work for us. Increased awareness enables us to discern whether a particular experience we are having is one that we want to put more energy into, or one that we want to stand back from and allow to fade away. Mindfulness helps us to set boundaries by revealing what makes us unhappy and what brings us peace. It also helps us hone the ability to prioritize our tasks at work, and balance the demands of the job with the requirements of our own well-being. Mindfulness helps us to focus, increases our efficiency, strengthens our balance, and dissolves conflict and frustration arising from lack of clarity. Stealth Meditation Unitask! Focus exclusively on just one thing for a small portion of time. Try setting a timer for 15 minutes, so you can focus without straying.

We can make these changes if we are willing to unite and stand together. The road to a sustainable future is clear, and the technologies are ready and cost-efficient. The only thing holding us back is the lack of political will. And with the crisis at hand, this is no excuse for failing to fight for the future we want for generations to come. We must move forward fearlessly to build a mass movement with the political power necessary to create a truly sustainable energy future. We must do this - it's a matter of life and death.

But those of us hoping to have long careers as professional writers have to develop an autoimmune system of our own that can resist the dangerous (in some cases lethal) toxin that resides within. Do this, and we can more efficiently dispose of even stronger toxins. In other words, we can create even more powerful narratives to deal with these. But you need a great deal of energy to create an immune system and maintain it over a long period. You have to find that energy somewhere, and where else to find it but in our own basic physical being?

But the greatest human problems are not social problems, but decisions that the individual has to make alone. The most important feelings of which man is capable emphasise his separateness from other people, not his kinship with them. The feelings of a mountaineer towards a mountain emphasise his kinship with the mountain rather than with the rest of mankind. The same goes for the leap of the heart experienced by a sailor when he smells the sea, or for the astronomer’s feeling about the stars, or for the archaeologist’s love of the past. My feeling of love for my fellowmen makes me aware of my humanness; but my feeling about a mountain gives me an oddly nonhuman sensation. It would be incorrect, perhaps, to call it ‘superhuman’; but it nevertheless gives me a sense of transcending my everyday humanity. Maslow’s importance is that he has placed these experiences of ‘transcendence’ at the centre of his psychology. He sees them as the compass by which man gains a sense of the magnetic north of his existence. They bring a glimpse of ‘the source of power, meaning and purpose’ inside himself. This can be seen with great clarity in the matter of the cure of alcoholics. Alcoholism arises from what I have called ‘generalised hypertension’, a feeling of strain or anxiety about practically everything. It might be described as a ‘passively negative’ attitude towards existence. The negativity prevents proper relaxation; there is a perpetual excess of adrenalin in the bloodstream. Alcohol may produce the necessary relaxation, switch off the anxiety, allow one to feel like a real human being instead of a bundle of over-tense nerves. Recurrence of the hypertension makes the alcoholic remedy a habit, but the disadvantages soon begin to outweigh the advantage: hangovers, headaches, fatigue, guilt, general inefficiency. And, above all, passivity. The alcoholics are given mescalin or LSD, and then peak experiences are induced by means of music or poetry or colours blending on a screen. They are suddenly gripped and shaken by a sense of meaning, of just how incredibly interesting life can be for the undefeated. They also become aware of the vicious circle involved in alcoholism: misery and passivity leading to a general running-down of the vital powers, and to the lower levels of perception that are the outcome of fatigue. ‘The spirit world shuts not its gates, Your heart is dead, your senses sleep,’ says the Earth Spirit to Faust. And the senses sleep when there is not enough energy to run them efficiently. On the other hand, when the level of will and determination is high, the senses wake up. (Maslow was not particularly literary, or he might have been amused to think that Faust is suffering from exactly the same problem as the girl in the chewing gum factory (described earlier), and that he had, incidentally, solved a problem that had troubled European culture for nearly two centuries). Peak experiences are a by-product of this higher energy-drive. The alcoholic drinks because he is seeking peak experiences; (the same, of course, goes for all addicts, whether of drugs or tobacco.) In fact, he is moving away from them, like a lost traveller walking away from the inn in which he hopes to spend the night. The moment he sees with clarity what he needs to do to regain the peak experience, he does an about-face and ceases to be an alcoholic.

We have phosphate on our DNA. Aluminum attaches itself to it and messes up our genetic coding process. While the aluminum is inside a cell, some of its particles attach to adenosine triphosphate (ATP). The ATP is in charge of our cell’s energy production. So, in this manner the aluminum can affect our energy level. We have enzymes (proteins) within our cells that depend on attaching themselves to calcium (Ca) or magnesium (Mg) to function properly. Once our enzymes have attached to the Ca and Mg, they can carry on with their functions. Because the aluminum has such a strong positive charge, it’s able to break the bond between our enzymes and Ca or Mg. These enzymes are now no longer attached to Ca or Mg. They have become neutralized and are unable to carry out their responsibilities. We need these enzymes for efficient metabolism, but now the aluminum is attached to the enzymes instead. The protein molecules all look a little different because their shape reflects what they are designed to do. Aluminum disturbs their individual tasks and clumps them together so they are now misshapen and no longer functioning. Aluminum also messes with the cell surface, the membrane, the outer layer of the cell. With a dysfunctional cell membrane, everything inside the cell becomes compromised and it is no longer able to properly communicate with the environment surrounding the cell about what needs to be done[96].

Since our civilization is irreversibly dependent on electronics, abolition of EMR is out of the question. However, as a first step toward averting disaster, we must halt the introduction of new sources of electromagnetic energy while we investigate the biohazards of those we already have with a completeness and honesty that have so far been in short supply. New sources must be allowed only after their risks have been evaluated on the basis of the knowledge acquired in such a moratorium. 
With an adequately funded research program, the moratorium need last no more than five years, and the ensuing changes could almost certainly be performed without major economic trauma. It seems possible that a different power frequency—say 400 hertz instead of 60—might prove much safer. Burying power lines and providing them with grounded shields would reduce the electric fields around them, and magnetic shielding is also feasible. 
A major part of the safety changes would consist of energy-efficiency reforms that would benefit the economy in the long run. These new directions would have been taken years ago but for the opposition of power companies concerned with their short-term profits, and a government unwilling to challenge them. It is possible to redesign many appliances and communications devices so they use far less energy. The entire power supply could be decentralized by feeding electricity from renewable sources (wind, flowing water, sunlight, georhermal and ocean thermal energy conversion, and so forth) into local distribution nets. This would greatly decrease hazards by reducing the voltages and amperages required. Ultimately, most EMR hazards could be eliminated by the development of efficient photoelectric converters to be used as the primary power source at each point of consumption. The changeover would even pay for itself, as the loss factors of long-distance power transmission—not to mention the astronomical costs of building and decommissioning short-lived nuclear power plants—were eliminated. Safety need not imply giving up our beneficial machines. 
Obviously, given the present technomilitary control of society in most parts of the world, such sane efficiency will be immensely difficult to achieve. Nevertheless, we must try. Electromagnetic energy presents us with the same imperative as nuclear energy: Our survival depends on the ability of upright scientists and other people of goodwill to break the military-industrial death grip on our policy-making institutions.

We can see our forests vanishing, our water-powers going to waste, our soil being carried by floods into the sea; and the end of our coal and our iron is in sight. But our larger wastes of human effort, which go on every day through such of our acts as are blundering, ill-directed, or inefficient, and which Mr. Roosevelt refers to as a lack of" national efficiency," are less visible) less tangible, and are but vaguely appreciated. We can see and feel the waste of material things. Awkward, inefficient, or ill-directed movements of men, however, leave nothing visible or tangible behind them. Their appreciation calls for an act of memory, an effort of the imagination. And for this reason, even though our daily loss from this source is greater than from our waste of material things, the one has stirred us deeply, while the other has moved us but little.

The world celebrates money, the universe celebrates generosity. The world celebrates position, the universe celebrates humility. The world celebrates titles, the universe celebrates dignity. The world celebrates fame, the universe celebrates modesty. The world celebrates success, the universe celebrates mastery. The world celebrates wealth, the universe celebrates charity. The world celebrates strength, the universe celebrates industry. The world celebrates might, the universe celebrates adaptability. The world celebrates power, the universe celebrates energy. The world celebrates lust, the universe celebrates chastity. The world celebrates ambition, the universe celebrates agility. The world celebrates passion, the universe celebrates efficiency. The world celebrates education, the universe celebrates ingenuity. The world celebrates scholars, the universe celebrates sagacity. The world celebrates talent, the universe celebrates creativity. The world celebrates culture, the universe celebrates civility. The world celebrates class, the universe celebrates equality. The world celebrates tradition, the universe celebrates individuality. The world celebrates gender, the universe celebrates impartiality. The world celebrates race, the universe celebrates humanity. The world celebrates tradition, the universe celebrates spirituality. The world celebrates religion, the universe celebrates divinity. The world celebrates pleasure, the universe celebrates purity. The world celebrates darkness, the universe celebrates piety. The world celebrates time, the universe celebrates continuity. The world celebrates chance, the universe celebrates destiny. The world celebrates life, the universe celebrates eternity.

We will need comprehensive policies and programs that make low-carbon choices easy and convenient for everyone. Most of all, these policies need to be fair, so that the people already struggling to cover the basics are not being asked to make additional sacrifice to offset the excess consumption of the rich. That means cheap public transit and clean light rail accessible to all; affordable, energy-efficient housing along those transit lines; cities planned for high-density living; bike lanes in which riders aren’t asked to risk their lives to get to work; land management that discourages sprawl and encourages local, low-energy forms of agriculture; urban design that clusters essential services like schools and health care along transit routes and in pedestrian-friendly areas; programs that require manufacturers to be responsible for the electronic waste they produce, and to radically reduce built-in redundancies and obsolescences.

In the 1980s, psychologists Susan Fiske and Shelly Taylor were looking for a way to describe what research was showing to be a ubiquitous tendency among humans: to think only as much as they feel they need to, and no more. And so the metaphor of the cognitive miser was born, with each of us an Ebenezer Scrooge—except instead of sitting on piles of money and refusing to pay for an extra lump of coal to keep the house warm, we sit on reserves of mental energy and processing capacity, unwilling to spend much of it unless we really have to. We rely on simple, efficient thought processes to get the job done—not so much out of laziness (though there is some of that, too), but out of necessity. There is just too much going on, too much to notice, understand, and act on, for us to give every individual and every occurrence our undivided, unbiased attention. So not only are you innately hard to understand, but the people observing you are hoarding their attention.

The fact that early languages, no matter how many there are, utilize the same streams implies that the brain doesn't have a native language. The brain can only reflect the fact that a set of neural circuits was built and activated for a certain period of time. Nor does the brain care if those neural circuits map onto things that the rest of the world calls languages or dialects. It really cares only about what activates those circuits. Thus, the brain patters that typify language use across skill levels can be mapped. Brain imaging technology monitors the intensity of oxygen use around the brain - higher oxygen use represents higher energy use by cells burning glucose. The deeply engrained language circuits will create dim MRI images, because they are working efficiently, requiring less glucose overall. More recently acquired languages, as well as those used less frequently, would make neural circuits shine more brightly, because they require more brain cells, thus more glucose.

Flow is an extremely potent response to external events and requires an extraordinary set of signals. The process includes dopamine, which does more than tune signal-to-noise ratios. Emotionally, we feel dopamine as engagement, excitement, creativity, and a desire to investigate and make meaning out of the world. Evolutionarily, it serves a similar function. Human beings are hardwired for exploration, hardwired to push the envelope: dopamine is largely responsible for that wiring. This neurochemical is released whenever we take a risk or encounter something novel. It rewards exploratory behavior. It also helps us survive that behavior. By increasing attention, information flow, and pattern recognition in the brain, and heart rate, blood pressure, and muscle firing timing in the body, dopamine serves as a formidable skill-booster as well. Norepinephrine provides another boost. In the body, it speeds up heart rate, muscle tension, and respiration, and triggers glucose release so we have more energy. In the brain, norepinephrine increases arousal, attention, neural efficiency, and emotional control. In flow, it keeps us locked on target, holding distractions at bay. And as a pleasure-inducer, if dopamine’s drug analog is cocaine, norepinephrine’s is speed, which means this enhancement comes with a hell of a high. Endorphins, our third flow conspirator, also come with a hell of a high. These natural “endogenous” (meaning naturally internal to the body) opiates relieve pain and produce pleasure much like “exogenous” (externally added to the body) opiates like heroin. Potent too. The most commonly produced endorphin is 100 times more powerful than medical morphine. The next neurotransmitter is anandamide, which takes its name from the Sanskrit word for “bliss”—and for good reason. Anandamide is an endogenous cannabinoid, and similarly feels like the psychoactive effect found in marijuana. Known to show up in exercise-induced flow states (and suspected in other kinds), this chemical elevates mood, relieves pain, dilates blood vessels and bronchial tubes (aiding respiration), and amplifies lateral thinking (our ability to link disparate ideas together). More critically, anandamide also inhibits our ability to feel fear, even, possibly, according to research done at Duke, facilitates the extinction of long-term fear memories. Lastly, at the tail end of a flow state, it also appears (more research needs to be done) that the brain releases serotonin, the neurochemical now associated with SSRIs like Prozac. “It’s a molecule involved in helping people cope with adversity,” Oxford University’s Philip Cowen told the New York Times, “to not lose it, to keep going and try to sort everything out.” In flow, serotonin is partly responsible for the afterglow effect, and thus the cause of some confusion. “A lot of people associate serotonin directly with flow,” says high performance psychologist Michael Gervais, “but that’s backward. By the time the serotonin has arrived the state has already happened. It’s a signal things are coming to an end, not just beginning.” These five chemicals are flow’s mighty cocktail. Alone, each packs a punch, together a wallop.

In any community, there is a tension between a task-oriented culture and a relational (or covenantal) culture. Both are integral to a healthy community. Tasks need the organizational structures of committees, agendas, and regulated, efficient actions. And actions, committees, and structures need to be grounded in, and responsive to, dynamic covenant relationships that are always in process. Most communities, however, have an overwhelming tendency to focus on tasks and structures, and the churches I have served are no exception to this rule. The New York Avenue Presbyterian Church, for example, is awash in tasks, such as serving the homeless and the mentally ill, tutoring inner-city teenagers, and tending to our members. We expend an enormous amount of energy engaging these tasks. In fact, tasks consume most of our time and energy. Thus, relationship building is not easy because it is most often done in and around our activities (our tasks). All of this is to say that relation building, if it is to be foundational to communal life, must be intentional and focused, for tasks can be all-consuming.

To speak of a communication failure implies a breakdown of some sort. Yet this does not accurately portray what occurs. In truth, communication difficulties arise not from breakdown but from the characteristics of the system itself. Despite promising beginnings in our intimate relationships, we tend over time to evolve a system of communication that suppresses rather than reveals information. Life is complicated, and confirming or disconfirming the well-being of a relationship takes effort. Once we are comfortably coupled, the intense, energy-consuming monitoring of courtship days is replaced by a simpler, more efficient method. Unable to witness our partners’ every activity or verify every nuance of meaning, we evolve a communication system based on trust. We gradually cease our attentive probing, relying instead on familiar cues and signals to stand as testament to the strength of the bond: the words “I love you,” holidays with the family, good sex, special times with shared friends, the routine exchange, “How was your day?” We take these signals as representative of the relationship and turn our monitoring energies elsewhere. ... Not only do the initiator’s negative signals tend to become incorporated into the existing routine, but, paradoxically, the initiator actively contributes to the impression that life goes on as usual. Even as they express their unhappiness, initiators work at emphasizing and maintaining the routine aspects of life with the other person, simultaneously giving signals that all is well. Unwilling to leave the relationship yet, they need to privately explore and evaluate the situation. The initiator thus contrives an appearance of participation,7 creating a protective cover that allows them to “return” if their alternative resources do not work out. Our ability to do this—to perform a role we are no longer enthusiastically committed to—is one of our acquired talents. In all our encounters, we present ourselves to others in much the same way as actors do, tailoring our performance to the role we are assigned in a particular setting.8 Thus, communication is always distorted. We only give up fragments of what really occurs within us during that specific moment of communication.9 Such fragments are always selected and arranged so that there is seldom a faithful presentation of our inner reality. It is transformed, reduced, redirected, recomposed.10 Once we get the role perfected, we are able to play it whether we are in the mood to go on stage or not, simply by reproducing the signals. What is true of all our encounters is, of course, true of intimate relationships. The nature of the intimate bond is especially hard to confirm or disconfirm.11 The signals produced by each partner, while acting out the partner role, tend to be interpreted by the other as the relationship.12 Because the costs of constantly checking out what the other person is feeling and doing are high, each partner is in a position to be duped and misled by the other.13 Thus, the initiator is able to keep up appearances that all is well by falsifying, tailoring, and manipulating signals to that effect. The normal routine can be used to attest to the presence of something that is not there. For example, initiators can continue the habit of saying, “I love you,” though the passion is gone. They can say, “I love you” and cover the fact that they feel disappointment or anger, or that they feel nothing at all. Or, they can say, “I love you” and mean, “I like you,” or, “We have been through a lot together,” or even “Today was a good day.

Any naturally self-aware self-defining entity capable of independent moral judgment is a human.” Eveningstar said, “Entities not yet self-aware, but who, in the natural and orderly course of events shall become so, fall into a special protected class, and must be cared for as babies, or medical patients, or suspended Compositions.” Rhadamanthus said, “Children below the age of reason lack the experience for independent moral judgment, and can rightly be forced to conform to the judgment of their parents and creators until emancipated. Criminals who abuse that judgment lose their right to the independence which flows therefrom.” (...) “You mentioned the ultimate purpose of Sophotechnology. Is that that self-worshipping super-god-thing you guys are always talking about? And what does that have to do with this?” Rhadamanthus: “Entropy cannot be reversed. Within the useful energy-life of the macrocosmic universe, there is at least one maximum state of efficient operations or entities that could be created, able to manipulate all meaningful objects of thoughts and perception within the limits of efficient cost-benefit expenditures.” Eveningstar: “Such an entity would embrace all-in-all, and all things would participate within that Unity to the degree of their understanding and consent. The Unity itself would think slow, grave, vast thought, light-years wide, from Galactic mind to Galactic mind. Full understanding of that greater Self (once all matter, animate and inanimate, were part of its law and structure) would embrace as much of the universe as the restrictions of uncertainty and entropy permit.” “This Universal Mind, of necessity, would be finite, and be boundaried in time by the end-state of the universe,” said Rhadamanthus. “Such a Universal Mind would create joys for which we as yet have neither word nor concept, and would draw into harmony all those lesser beings, Earthminds, Starminds, Galactic and Supergalactic, who may freely assent to participate.” Rhadamanthus said, “We intend to be part of that Mind. Evil acts and evil thoughts done by us now would poison the Universal Mind before it was born, or render us unfit to join.” Eveningstar said, “It will be a Mind of the Cosmic Night. Over ninety-nine percent of its existence will extend through that period of universal evolution that takes place after the extinction of all stars. The Universal Mind will be embodied in and powered by the disintegration of dark matter, Hawking radiations from singularity decay, and gravitic tidal disturbances caused by the slowing of the expansion of the universe. After final proton decay has reduced all baryonic particles below threshold limits, the Universal Mind can exist only on the consumption of stored energies, which, in effect, will require the sacrifice of some parts of itself to other parts. Such an entity will primarily be concerned with the questions of how to die with stoic grace, cherishing, even while it dies, the finite universe and finite time available.” “Consequently, it would not forgive the use of force or strength merely to preserve life. Mere life, life at any cost, cannot be its highest value. As we expect to be a part of this higher being, perhaps a core part, we must share that higher value. You must realize what is at stake here: If the Universal Mind consists of entities willing to use force against innocents in order to survive, then the last period of the universe, which embraces the vast majority of universal time, will be a period of cannibalistic and unimaginable war, rather than a time of gentle contemplation filled, despite all melancholy, with un-regretful joy. No entity willing to initiate the use of force against another can be permitted to join or to influence the Universal Mind or the lesser entities, such as the Earthmind, who may one day form the core constituencies.” Eveningstar smiled. “You, of course, will be invited. You will all be invited.

humans have dozens of additional adaptations in our muscles and bones for endurance running whose traces first appear in fossils of H. erectus. Most of these features allow us to use our legs like giant springs to jump efficiently from one leg to another in a manner totally different from walking, which uses the legs like pendulums. As figure 7 shows, when your foot hits the ground during a run, your hips, knees, and ankles flex during the first half of stance, causing your center of mass to drop, thus stretching many of the muscles and tendons in your legs.43 When these tissues stretch, they store up elastic energy, which they release while recoiling during the second half of stance, helping you jump into the air. In fact, a running human’s legs store and release energy so efficiently that running is only about 30 to 50 percent more costly than walking in the endurance-speed range. What’s more, these springs are so effective that they make the cost of human endurance running (but not sprinting) independent of speed: it costs the same number of calories to run five miles at a pace of either 7 or 10 minutes per mile, a phenomenon many people find counterintuitive.44 Since running uses the legs like springs, some of our most important adaptations for running are literally springs. One key spring is the dome-shaped arch of the foot, which develops from the way ligaments and muscles bind together the foot’s bones as children start to walk and run. As discussed

The men in grey were powerless to meet this challenge head-on. Unable to detach the children from Momo by bringing them under their direct control, they had to find some roundabout means of achieving the same end, and for this they enlisted the children's elders. Not all grown-ups made suitable accomplices, of course, but plenty did. [....] 'Something must be done,' they said. 'More and more kids are being left on their own and neglected. You can't blame us - parents just don't have the time these days - so it's up to the authorities.' Others joined in the chorus. 'We can't have all these youngsters loafing around, ' declared some. 'They obstruct the traffic. Road accidents caused by children are on the increase, and road accidents cost money that could be put to better use.' 'Unsupervised children run wild, declared others.'They become morally depraved and take to crime. The authorities must take steps to round them up. They must build centers where the youngsters can be molded into useful and efficient members of society.' 'Children,' declared still others, 'are the raw material for the future. A world dependent on computers and nuclear energy will need an army of experts and technicians to run it. Far from preparing children from tomorrow's world, we still allow too many of them to squander years of their precious time on childish tomfoolery. It's a blot on our civilization and a crime against future generations.' The timesavers were all in favor of such a policy, naturally, and there were so many of them in the city by this time that they soon convinced the authorities of the need to take prompt action. Before long, big buildings known as 'child depots' sprang up in every neighborhood. Children whose parents were too busy to look after them had to be deposited there and could be collected when convenient. They were strictly forbidden to play in the streets or parks or anywhere else. Any child caught doing so was immediately carted off to the nearest depot, and its parents were heavily fined. None of Momo's friends escaped the new regulation. They were split up according to districts they came from and consigned to various child depots. Once there, they were naturally forbidden to play games of their own devising. All games were selected for them by supervisors and had to have some useful, educational purpose. The children learned these new games but unlearned something else in the process: they forgot how to be happy, how to take pleasure in the little things, and last but not least, how to dream. Weeks passed, and the children began to look like timesavers in miniature. Sullen, bored and resentful, they did as they were told. Even when left to their own devices, they no longer knew what to do with themselves. All they could still do was make a noise, but it was an angry, ill-tempered noise, not the happy hullabaloo of former times. The men in grey made no direct approach to them - there was no need. The net they had woven over the city was so close-meshed as to seem inpenetrable. Not even the brightest and most ingenious children managed to slip through its toils. The amphitheater remained silent and deserted.

5. Move toward resistance and pain A. Bill Bradley (b. 1943) fell in love with the sport of basketball somewhere around the age of ten. He had one advantage over his peers—he was tall for his age. But beyond that, he had no real natural gift for the game. He was slow and gawky, and could not jump very high. None of the aspects of the game came easily to him. He would have to compensate for all of his inadequacies through sheer practice. And so he proceeded to devise one of the most rigorous and efficient training routines in the history of sports. Managing to get his hands on the keys to the high school gym, he created for himself a schedule—three and a half hours of practice after school and on Sundays, eight hours every Saturday, and three hours a day during the summer. Over the years, he would keep rigidly to this schedule. In the gym, he would put ten-pound weights in his shoes to strengthen his legs and give him more spring to his jump. His greatest weaknesses, he decided, were his dribbling and his overall slowness. He would have to work on these and also transform himself into a superior passer to make up for his lack of speed. For this purpose, he devised various exercises. He wore eyeglass frames with pieces of cardboard taped to the bottom, so he could not see the basketball while he practiced dribbling. This would train him to always look around him rather than at the ball—a key skill in passing. He set up chairs on the court to act as opponents. He would dribble around them, back and forth, for hours, until he could glide past them, quickly changing direction. He spent hours at both of these exercises, well past any feelings of boredom or pain. Walking down the main street of his hometown in Missouri, he would keep his eyes focused straight ahead and try to notice the goods in the store windows, on either side, without turning his head. He worked on this endlessly, developing his peripheral vision so he could see more of the court. In his room at home, he practiced pivot moves and fakes well into the night—such skills that would also help him compensate for his lack of speed. Bradley put all of his creative energy into coming up with novel and effective ways of practicing. One time his family traveled to Europe via transatlantic ship. Finally, they thought, he would give his training regimen a break—there was really no place to practice on board. But below deck and running the length of the ship were two corridors, 900 feet long and quite narrow—just enough room for two passengers. This was the perfect location to practice dribbling at top speed while maintaining perfect ball control. To make it even harder, he decided to wear special eyeglasses that narrowed his vision. For hours every day he dribbled up one side and down the other, until the voyage was done. Working this way over the years, Bradley slowly transformed himself into one of the biggest stars in basketball—first as an All-American at Princeton University and then as a professional with the New York Knicks. Fans were in awe of his ability to make the most astounding passes, as if he had eyes on the back and sides of his head—not to mention his dribbling prowess, his incredible arsenal of fakes and pivots, and his complete gracefulness on the court. Little did they know that such apparent ease was the result of so many hours of intense practice over so many years.

She could envision Shakespeare's sister. But she imagined a violent, an apocalyptic end for Shakespeare's sister, whereas I know that isn't what happened. You see, it isn't necessary. I know that lots of Chinese women, given in marriage to men they abhorred and lives they despised, killed themselves by throwing themselves down the family well. I'm not saying it doesn't happen. I'm only saying that isn't what usually happens. It it were, we wouldn't be having a population problem. And there are so much easier ways to destroy a woman. You don't have to rape or kill her; you don't even have to beat her. You can just marry her. You don't even have to do that. You can just let her work in your office for thirty-five dollars a week. Shakespeare's sister did...follow her brother to London, but she never got there. She was raped the first night out, and bleeding and inwardly wounded, she stumbled for shelter into the next village she found. Realizing before too long that she was pregnant, she sought a way to keep herself and her child safe. She found some guy with the hots for her, realized he was credulous, and screwed him. When she announced her pregnancy to him, a couple months later, he dutifully married her. The child, born a bit early, makes him suspicious: they fight, he beats her, but in the end he submits. Because there is something in the situation that pleases him: he has all the comforts of home including something Mother didn't provide, and if he has to put up with a screaming kid he isn't sure is his, he feels now like one of the boys down at the village pub, none of whom is sure they are the children of the fathers or the fathers of their children. But Shakespeare's sister has learned the lesson all women learn: men are the ultimate enemy. At the same time she knows she cannot get along in the world without one. So she uses her genius, the genius she might have used to make plays and poems with, in speaking, not writing. She handles the man with language: she carps, cajoles, teases, seduces, calculates, and controls this creature to whom God saw fit to give power over her, this hulking idiot whom she despises because he is dense and fears because he can do her harm. So much for the natural relation between the sexes. But you see, he doesn't have to beat her much, he surely doesn't have to kill her: if he did, he'd lose his maidservant. The pounds and pence by themselves are a great weapon. They matter to men, of course, but they matter more to women, although their labor is generally unpaid. Because women, even unmarried ones, are required to do the same kind of labor regardless of their training or inclinations, and they can't get away from it without those glittering pounds and pence. Years spent scraping shit out of diapers with a kitchen knife, finding places where string beans are two cents less a pound, intelligence in figuring the most efficient, least time-consuming way to iron men's white shirts or to wash and wax the kitchen floor or take care of the house and kids and work at the same time and save money, hiding it from the boozer so the kid can go to college -- these not only take energy and courage and mind, but they may constitute the very essence of a life. They may, you say wearily, but who's interested?...Truthfully, I hate these grimy details as much as you do....They are always there in the back ground, like Time's winged chariot. But grimy details are not in the background of the lives of most women; they are the entire surface.

Managerial abilities, bureaucratic skills, technical expertise, and political talent are all necessary, but they can be applied only to goals that have already been defined by military policies, broad and narrow. And those policies can be only as good as strategy, operational art of war, tactical thought, and plain military craft that have gone into their making. At present, the defects of structure submerge or distort strategy and operational art, they out rightly suppress tactical ingenuity, and they displace the traditional insights and rules of military craft in favor of bureaucratic preferences, administrative convenience, and abstract notions of efficiency derived from the world of business management. First there is the defective structure for making of military decisions under the futile supervision of the civilian Defense Department; then come the deeply flawed defense policies and military choices, replete with unnecessary costs and hidden risks; finally there come the undoubted managerial abilities, bureaucratic skills, technical expertise, and political talents, all applied to achieve those flawed policies and to implement those flawed choices. By this same sequence was the fatally incomplete Maginot Line built, as were all the Maginot Lines of history, each made no better by good government, technical talent, careful accounting, or sheer hard work. Hence the futility of all the managerial innovations tried in the Pentagon over the years. In the purchasing of weapons, for example, “total package” procurement, cost plus incentive contracting, “firm fixed price” purchasing have all been introduced with much fanfare, only to be abandoned, retried, and repudiated once again. And each time a new Secretary of Defense arrives, with him come the latest batch of managerial innovations, many of them aimed at reducing fraud, waste, and mismanagement-the classic trio endlessly denounced in Congress, even though they account for mere percentage points in the total budget, and have no relevance at all to the failures of combat. The persistence of the Administrator’s Delusion has long kept the Pentagon on a treadmill of futile procedural “reforms” that have no impact at all on the military substance of our defense. It is through strategy, operational art, tactical ingenuity, and military craft that the large savings can be made, and the nation’s military strength greatly increased, but achieving long-overdue structural innovations, from the central headquarters to the combat forces, from the overhead of bases and installations to the current purchase of new weapons. Then, and only then, will it be useful to pursue fraud, waste, and mismanagement, if only to save a few dollars more after the billions have already been saved. At present, by contrast, the Defense Department administers ineffectively, while the public, Congress, and the media apply their energies to such petty matters as overpriced spare parts for a given device in a given weapon of a given ship, overlooking at the same time the multibillion dollar question of money spent for the Navy as a whole instead of the Army – whose weakness diminishes our diplomatic weight in peacetime, and which could one day cause us to resort to nuclear weapons in the face of imminent debacle. If we had a central military authority and a Defense Department capable of strategy, we should cheerfully tolerate much fraud, waste, and mismanagement; but so long as there are competing military bureaucracies organically incapable of strategic combat, neither safety nor economy will be ensured, even if we could totally eliminate every last cent of fraud, waste, and mismanagement.

Homeostasis is necessary for life. It provides a stable home base, a resting place from which the body can respond to the surrounding world. . . In the service of homeostasis, addiction acts upon the human spirit like gravity upon a planetary body, seeking to hold it within a stable orbit against the planet’s own centrifugal striving for the stars. In this way, our most natural addictions safeguard the essentials of life. They are part of love, but they are pure function, unadulterated efficiency, nothing but inhibition. For the spirit seeking freedom of love, as for the planet seeking the stars, the gravity of addiction is a painful price to pay for safety. If homeostasis were the end of things, that end would surely be Sheol: stagnation and death. With no stretching, reaching, opening, or yearning to counteract our gravity, we would collapse in upon ourselves like stars becoming black holes. Often we do try to choose that option. We choose safety over freedom; we entrench ourselves in inertia. We dull and occupy ourselves so completely that we stifle our desire, anesthetize our yearning, restrict the energy of our passion. This does not remove us from the ongoing birth of creation, but it deadens us to it. . . We all opt for safety on occasion . . . Most of us choose it more than we would like to admit. Some of us choose it continually. . . . Love does not permit homeostasis to be the end of things. If we so choose, whatever stability we have can be the source of endless beginnings. Our equilibrium can be gestation rather than stagnation. Homeostasis can be the place where we wake up to our yearnings, however painful, and claim them as our own. . . We can say yes to the invitation of love and begin to open up and reach out again. Each time we say yes we upset our stability. We sacrifice our serenity. We risk our safety. We become vulnerable to being hurt. And creation shines more brightly. . . Each human yes contributes a priceless breath of freedom to the endlessly birthing universe.

The trends speak to an unavoidable truth. Society's future will be challenged by zoonotic viruses, a quite natural prediction, not least because humanity is a potent agent of change, which is the essential fuel of evolution. Notwithstanding these assertions, I began with the intention of leaving the reader with a broader appreciation of viruses: they are not simply life's pathogens. They are life's obligate partners and a formidable force in nature on our planet. As you contemplate the ocean under a setting sun, consider the multitude of virus particles in each milliliter of seawater: flying over wilderness forestry, consider the collective viromes of its living inhabitants. The stunnig number and diversity of viruses in our environment should engender in us greater awe that we are safe among these multitudes than fear that they will harm us. Personalized medicine will soon become a reality and medical practice will routinely catalogue and weigh a patient's genome sequence. Not long thereafter one might expect this data to be joined by the patient's viral and bacterial metagenomes: the patient's collective genetic identity will be recorded in one printout. We will doubtless discover some of our viral passengers are harmful to our health, while others are protective. But the appreciation of viruses that I hope you have gained from these pages is not about an exercise in accounting. The balancing of benefit versus threat to humanity is a fruitless task. The viral metagenome will contain new and useful gene functionalities for biomedicine: viruses may become essential biomedical tools and phages will continue to optimize may also accelerate the development of antibiotic drug resistance in the post-antibiotic era and emerging viruses may threaten our complacency and challenge our society economically and socially. Simply comparing these pros and cons, however, does not do justice to viruses and acknowledge their rightful place in nature. Life and viruses are inseparable. Viruses are life's complement, sometimes dangerous but always beautiful in design. All autonomous self-sustaining replicating systems that generate their own energy will foster parasites. Viruses are the inescapable by-products of life's success on the planet. We owe our own evolution to them; the fossils of many are recognizable in ERVs and EVEs that were certainly powerful influences in the evolution of our ancestors. Like viruses and prokaryotes, we are also a patchwork of genes, acquired by inheritance and horizontal gene transfer during our evolution from the primitive RNA-based world. It is a common saying that 'beauty is in the eye of the beholder.' It is a natural response to a visual queue: a sunset, the drape of a designer dress, or the pattern of a silk tie, but it can also be found in a line of poetry, a particularly effective kitchen implement, or even the ruthless efficiency of a firearm. The latter are uniquely human acknowledgments of beauty in design. It is humanity that allows us to recognize the beauty in the evolutionary design of viruses. They are unique products of evolution, the inevitable consequence of life, infectious egotistical genetic information that taps into life and the laws of nature to fuel evolutionary invention.

Performance measure. Throughout this book, the term performance measure refers to an indicator used by management to measure, report, and improve performance. Performance measures are classed as key result indicators, result indicators, performance indicators, or key performance indicators. Critical success factors (CSFs). CSFs are the list of issues or aspects of organizational performance that determine ongoing health, vitality, and wellbeing. Normally there are between five and eight CSFs in any organization. Success factors. A list of 30 or so issues or aspects of organizational performance that management knows are important in order to perform well in any given sector/ industry. Some of these success factors are much more important; these are known as critical success factors. Balanced scorecard. A term first introduced by Kaplan and Norton describing how you need to measure performance in a more holistic way. You need to see an organization’s performance in a number of different perspectives. For the purposes of this book, there are six perspectives in a balanced scorecard (see Exhibit 1.7). Oracles and young guns. In an organization, oracles are those gray-haired individuals who have seen it all before. They are often considered to be slow, ponderous, and, quite frankly, a nuisance by the new management. Often they are retired early or made redundant only to be rehired as contractors at twice their previous salary when management realizes they have lost too much institutional knowledge. Their considered pace is often a reflection that they can see that an exercise is futile because it has failed twice before. The young guns are fearless and precocious leaders of the future who are not afraid to go where angels fear to tread. These staff members have not yet achieved management positions. The mixing of the oracles and young guns during a KPI project benefits both parties and the organization. The young guns learn much and the oracles rediscover their energy being around these live wires. Empowerment. For the purposes of this book, empowerment is an outcome of a process that matches competencies, skills, and motivations with the required level of autonomy and responsibility in the workplace. Senior management team (SMT). The team comprised of the CEO and all direct reports. Better practice. The efficient and effective way management and staff undertake business activities in all key processes: leadership, planning, customers, suppliers, community relations, production and supply of products and services, employee wellbeing, and so forth. Best practice. A commonly misused term, especially because what is best practice for one organization may not be best practice for another, albeit they are in the same sector. Best practice is where better practices, when effectively linked together, lead to sustainable world-class outcomes in quality, customer service, flexibility, timeliness, innovation, cost, and competitiveness. Best-practice organizations commonly use the latest time-saving technologies, always focus on the 80/20, are members of quality management and continuous improvement professional bodies, and utilize benchmarking. Exhibit 1.10 shows the contents of the toolkit used by best-practice organizations to achieve world-class performance. EXHIBIT 1.10 Best-Practice Toolkit Benchmarking. An ongoing, systematic process to search for international better practices, compare against them, and then introduce them, modified where necessary, into your organization. Benchmarking may be focused on products, services, business practices, and processes of recognized leading organizations.