Employer Branding Quotes

The truth is: there is on this frequency, from our human perspective, a planet, some beings, some resources; would it not be sensible to employ systems that benefit the planet, the beings, and the resources?

It’s unfair to see managers buying brand new cars for themselves when the salaries of their workers still remain unpaid! Good leaders are not selfish thinkers!

You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care.

The only systems we can afford to employ are those that rationally serve the planet first, then all humanity. Not out of some woolly, bullshit tree-hugging piffle but because we live on it, currently without

America employs more private security guards than high school teachers.

Speaking less and doing more says more.

W świecie fake newsów, społecznych konfliktów i politycznych zawodów potrzebujemy autentycznych pracodawców.

The trouble with purging the school curriculum of religious knowledge is that ultimate questions cannot be answered without reference to religious beliefs or at least to philosophy. With religion expelled from the schools, a clear field was left for the entrance of the mode of belief called humanitarianism, or secular humanism--the latter a term employed by the cultural historian Christopher Dawson. During the past four decades and more, the place that religion used to hold in American schooling, always a rather modest and non-dogmatic place, has been filled by secular humanism. Its root principle is that human nature and society may be perfected without the operation of divine grace. . . . In his book A Common Faith (1934), [John] Dewey advocated his brand of humanism as a religion. "Here are all the elements for a religious faith that shall not be confined to sect, class, or race," he wrote. "Such a faith has always been implicitly the common faith of mankind. It remains to make it explicit and militant." Much more evidence exists to suggest that humanitarianism, or secular humanism, should be regarded in law as a religion, with respect to both establishment and free exercise in the First Amendment. It is this non-theistic religion, hostile to much of the established morality and many existing American institutions, that has come close to being established as a "civil religion" in American public schools.

There was a particular brand of humor employed by twelve- and thirteen-year-old girls, especially when they weren’t in the presence of boys: it was at once disgusting and innocent, bawdy and naive. When it wasn’t being used for ill—when no one was its target—this type of humor delighted Louise. From the wall, she watched them quietly, fondly, recalling what it was like to be in this moment of life that was like a breath before speech, a last sweet pause before some great unveiling.

After the opposition had failed to negotiate us into a compromise, it turned to subtler means for blocking the protest; namely, to conquer by dividing. False rumors were spread concerning the leaders of the movement. Negro workers were told by their white employers that their leaders were only concerned with making money out of the movement. Others were told that the Negro leaders rode big cars while they walked. During this period the rumor was spread that I had purchased a brand new Cadillac for myself and a Buick station wagon for my wife. Of course none of this was true.

Hope does not mean that our protests will suddenly awaken the dead consciences, the atrophied souls, of the plutocrats running Halliburton, Goldman Sachs, Exxon Mobil or the government. Hope does not mean we will reform Wall Street swindlers and speculators. Hope does not mean that the nation’s ministers and rabbis, who know the words of the great Hebrew prophets, will leave their houses of worship to practice the religious beliefs they preach. Most clerics like fine, abstract words about justice and full collection plates, but know little of real hope. Hope knows that unless we physically defy government control we are complicit in the violence of the state. All who resist keep hope alive. All who succumb to fear, despair and apathy become enemies of hope. Hope has a cost. Hope is not comfortable or easy. Hope requires personal risk. Hope does not come with the right attitude. Hope is not about peace of mind. Hope is an action. Hope is doing something. Hope, which is always nonviolent, exposes in its powerlessness the lies, fraud and coercion employed by the state. Hope does not believe in force. Hope knows that an injustice visited on our neighbor is an injustice visited on us all. Hope sees in our enemy our own face. Hope is not for the practical and the sophisticated, the cynics and the complacent, the defeated and the fearful. Hope is what the corporate state, which saturates our airwaves with lies, seeks to obliterate. Hope is what our corporate overlords are determined to crush. Be afraid, they tell us. Surrender your liberties to us so we can make the world safe from terror. Don’t resist. Embrace the alienation of our cheerful conformity. Buy our products. Without them you are worthless. Become our brands. Do not look up from your electronic hallucinations to think. No. Above all do not think. Obey. The powerful do not understand hope. Hope is not part of their vocabulary. They speak in the cold, dead words of national security, global markets, electoral strategy, staying on message, image and money. Those addicted to power, blinded by self-exaltation, cannot decipher the words of hope any more than most of us can decipher hieroglyphics. Hope to Wall Street bankers and politicians, to the masters of war and commerce, is not practical. It is gibberish. It means nothing. I cannot promise you fine weather or an easy time. I cannot pretend that being handcuffed is pleasant. If we resist and carry out acts, no matter how small, of open defiance, hope will not be extinguished. Any act of rebellion, any physical defiance of those who make war, of those who perpetuate corporate greed and are responsible for state crimes, anything that seeks to draw the good to the good, nourishes our souls and holds out the possibility that we can touch and transform the souls of others. Hope affirms that which we must affirm. And every act that imparts hope is a victory in itself.

Will I drop dead while using my contactless credit card? Will it be Kyleee who witnesses my demise through her several layers of Tesco-brand make-up? Will she ring for an ambulance in the same dull monotone she employs when interacting with her customers? ‘You gonna pay or what?’ Kyleee says in a flat voice. ‘You’ve gorra wave it a bit closer.

The fact is, women aren’t having cosmetic surgery to stay beautiful. As Naomi Wolf wrote in The Beauty Myth more than twenty years ago, many women who undergo surgery are fighting to stay loved, relevant, employed, admired; they’re fighting against time running out. If they simply age naturally, don’t diet or dye their hair, we feel they’ve “let themselves go.” But if they continue to dress youthfully we feel they’re “trying too hard” or brand them as “slappers.” Poor Madonna, who has dared to be in her fifties. In order not to look like a woman in her sixth decade of life she exercises furiously, and is sniggered at by trashy magazines for having overly muscular arms and boytoy lovers. When Demi Moore’s marriage to Ashton Kutcher, fifteen years her junior, recently broke down, the media reaction was almost gleeful. Of course, it was what they had been waiting for all along: how long could a forty-eight-year-old woman expect to keep a thirty-three-year-old man? As allegations of his infidelity emerged, the Internet was flooded with images of Demi looking gaunt and unhappy—and extremely thin. Sometimes you want to say: just leave them alone. Then again, it’s mostly women who buy these magazines, and women who write the editorials and online comments and gossip columns, so you could say we’re our own worst enemies. There is already plenty of ageism and sexism out there—why do we add to the body hatred?

One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most send negative signals, indicating that: you are not a serious person - you are immature - Unprofessional, - Uncouth. etc. Take a look at your email address again today, get professional, be ethical, respectful, be admirable

The sun beams down on Algiers — but the inhabitants do not smile back. It is a surly city, harrowed by the stresses of over-population and under-employment; with the architecture of Cannes, but the atmosphere of Aberdeen. During the day the cafés are thronged with all-male, typically Arab society. At night the city, responsive to President Boumedienne’s own personal brand of puritanism, closes down like wartime Toronto on a Sunday.

THREE COMMUNICATION LESSONS FROM THE MOST FASCINATING BRANDS       1.   Don’t focus on how you are similar to others, but how you are different. Leading brands stand out by sharpening their points of difference. The more clearly and distinctly a brand can pinpoint its differences, the more valuable it becomes. If a brand can carve out a very clear spot in people’s minds, the product or service ceases to be a commodity. As we’ll see in Part II, different personality Advantages can be more valuable than similar ones. 2.   Your differences can be very small and simple. The reality is, most products are virtually indistinguishable from their competitors. Yet a leading brand can build a strong competitive edge around very minor differences. Similarly, you don’t need to be dramatically different than everyone else—your difference can be minute, as long as it is clearly defined. The more competitive the market, the more crucial this becomes. 3.   Once you “own” a difference, you can charge more money. People pay more for products and people who add distinct value in some way. And just as customers pay more for fascinating brands, employers pay higher salaries for employees who stand out with a specific benefit. If you are an entrepreneur or small business owner, your clients and customers will have a higher perceived value of your time and services if they can clearly understand why you are different than your competitors. The more crowded the environment, the more crucial these lessons become.

Quite often, the discussion of purpose in an organizational setting is diluted by groupthink, as most people don’t feel comfortable giving their honest opinion, especially when doing so could impact their employment or financial status. Therefore, organizations must work to find ways to create safe environments for honest sharing and empower key stakeholders to make decisions that aren’t always popular—because to do something truly special, you must be as honest, defined, and differentiated as possible.

The reasoning employed by those who want governmental regulation contains a self-contradiction. On the one hand they assert that the American people are unalterably gullible. They must be protected because, left to their own devices, they become victims. They can be made to think, for example, that if they use a certain brand of aftershave lotion, they will end up with the girl in the ad. On the other hand, the argument assumes that the boobs are smart enough to pick political leaders capable of regulating these sirens. This is impossible.

Eager to reestablish their brand as the “King of Beers,” the company’s board of directors had authorized August Jr., the superintendent of the brewery, to buy several teams of Clydesdale draft horses “for advertising purposes.” Gussie, as he was called, purchased sixteen of the massive 2,000-pound animals for $21,000 at the Kansas City stockyards. He also found two wooden wagons from back in the days when the company employed eight hundred teams of horses to deliver its beer, and set about having them restored to the exacting standards of his late grandfather, brewery founder Adolphus Busch, who liked to conduct weekly inspections from a viewing stand, with his son August at his side as all the drivers passed in parade, hoping to win the $25 prize for the best-kept team and wagon.

Princess Cookie’s cognitive pathways may have required a more comprehensive analysis. He knew that it was possible to employ certain progressive methods of neural interface, but he felt somewhat apprehensive about implementing them, for fear of the risks involved and of the limited returns such tactics might yield. For instance, it would be a particularly wasteful endeavor if, for the sake of exhausting every last option available, he were even to go so far as resorting to invasive Ontological Neurospelunkery, for this unorthodox process would only prove to be the cerebral equivalent of tracking a creature one was not even sure existed: surely one could happen upon some new species deep in the caverns somewhere and assume it to be the goal of one’s trek, but then there was a certain idiocy to this notion, as one would never be sure this newfound entity should prove to be what one wished it to be; taken further, this very need to find something, to begin with, would only lead one to clamber more deeply inward along rigorous paths and over unsteady terrain, the entirety of which could only be traversed with the arrogant resolve of someone who has already determined, with a misplaced sense of pride in his own assumptions, that he was undoubtedly making headway in a direction worthwhile. And assuming still that this process was the only viable option available, and further assuming that Morell could manage to find a way to track down the beast lingering ostensibly inside of Princess Cookie, what was he then to do with it? Exorcise the thing? Reason with it? Negotiate maybe? How? Could one hope to impose terms and conditions upon the behavior of something tracked and captured in the wilds of the intellect? The thought was a bizarre one and the prospect of achieving success with it unlikely. Perhaps, it would be enough to track the beast, but also to let it live according to its own inclinations inside of her. This would seem a more agreeable proposition. Unfortunately, however, the possibility still remained that there was no beast at all, but that the aberration plaguing her consciousness was merely a side effect of some divine, yet misunderstood purpose with which she had been imbued by the Almighty Lord Himself. She could very well have been functioning on a spiritual plane far beyond Morell’s ability to grasp, which, of course, seared any scrutiny leveled against her with the indelible brand of blasphemy. To say the least, the fear of Godly reprisal which this brand was sure to summon up only served to make the prospect of engaging in such measures as invasive Ontological Neurospelunkery seem both risky and wasteful. And thus, it was a nonstarter.

And in return you preach to your employers the brands of metaphysics that are especially acceptable to them; and the especially acceptable brands are acceptable because they do not menace the established order of society.” Here there was a stir of dissent around the table. “Oh, I am not challenging your sincerity,” Ernest continued. “You are sincere. You preach what you believe. There lies your strength and your value - to the capitalist class. But should you change your belief to something that menaces the established order, your preaching would be unacceptable to your employers, and you would be discharged. Every little while some one or another of you is so discharged. Am I not right?” This time there was no dissent. They sat dumbly acquiescent, with the exception of Dr. Hammerfield, who said: “It is when their thinking is wrong that they are asked to resign.” “Which is another way of saying when their thinking is unacceptable,” Ernest answered

It's possible to see how much the brand culture rubs off on even the most sceptical employee. Joanne Ciulla sums up the dangers of these management practices: 'First, scientific management sought to capture the body, then human relations sought to capture the heart, now consultants want tap into the soul... what they offer is therapy and spirituality lite... [which] makes you feel good, but does not address problems of power, conflict and autonomy.'¹0 The greatest success of the employer brand' concept has been to mask the declining power of workers, for whom pay inequality has increased, job security evaporated and pensions are increasingly precarious. Yet employees, seduced by a culture of approachable, friendly managers, told me they didn't need a union - they could always go and talk to their boss. At the same time, workers are encouraged to channel more of their lives through work - not just their time and energy during working hours, but their social life and their volunteering and fundraising. Work is taking on the roles once played by other institutions in our lives, and the potential for abuse is clear. A company designs ever more exacting performance targets, with the tantalising carrot of accolades and pay increases to manipulate ever more feverish commitment. The core workforce finds itself hooked into a self-reinforcing cycle of emotional dependency: the increasing demands of their jobs deprive them of the possibility of developing the relationships and interests which would enable them to break their dependency. The greater the dependency, the greater the fear of going cold turkey - through losing the job or even changing the lifestyle. 'Of all the institutions in society, why let one of the more precarious ones supply our social, spiritual and psychological needs? It doesn't make sense to put such a large portion of our lives into the unsteady hands of employers,' concludes Ciulla. Life is work, work is life for the willing slaves who hand over such large chunks of themselves to their employer in return for the paycheque. The price is heavy in the loss of privacy, the loss of autonomy over the innermost workings of one's emotions, and the compromising of authenticity. The logical conclusion, unless challenged, is capitalism at its most inhuman - the commodification of human beings.

But interviews with [Margaret Dumont] reveal her to have been a perceptive and talented comic actress. “Many a comedian’s lines have been lost on the screen because the laughter overlapped,” she said in the 1940s. “Script writers build up to a laugh, but they don’t allow any pause for it. That’s where I come in. I ad lib—it doesn’t matter what I say—just to kill a few seconds so you can enjoy the gag. I have to sense when the big laughs will come and fill in, or the audience will drown out the next gag with its own laughter.” A much harder job, it must be stressed, onscreen than onstage. Margaret Dumont objected to the term “stooge,” with her usual dignity. “I’m a straight lady,” she insisted, “the best straight woman in Hollywood. There’s an art to playing straight. You must build up your man, but never top him, never steal the laughs from him.” She showed great insight into the Marx Brothers’ brand of humor: “The comedy method which [they] employ is carefully worked out and concrete. They never laugh during a story conference. Like most other expert comedians, they involve themselves so seriously in the study of how jokes can be converted to their own style that they don’t ever titter while approaching their material.

Nonconformity is an affront to those in the mainstream. Our impulse is to dismiss this lifestyle, create reasons why it can’t work, why it doesn’t even warrant consideration. Why not? Living outdoors is cheap and can be afforded by a half year of marginal employment. They can’t buy things that most of us have, but what they lose in possessions, they gain in freedom. In Somerset Maugham’s The Razor’s Edge, lead character Larry returns from the First World War and declares that he would like to “loaf.”23 The term “loafing” inadequately describes the life he would spend traveling, studying, searching for meaning, and even laboring. Larry meets with the disapproval of peers and would-be mentors: “Common sense assured…that if you wanted to get on in this world, you must accept its conventions, and not to do what everybody else did clearly pointed to instability.” Larry had an inheritance that enabled him to live modestly and pursue his dreams. Larry’s acquaintances didn’t fear the consequences of his failure; they feared his failure to conform. I’m no maverick. Upon leaving college I dove into the workforce, eager to have my own stuff and a job to pay for it. Parents approved, bosses gave raises, and my friends could relate. The approval, the comforts, the commitments wound themselves around me like invisible threads. When my life stayed the course, I wouldn’t even feel them binding. Then I would waiver enough to sense the growing entrapment, the taming of my life in which I had been complicit. Working a nine-to-five job took more energy than I had expected, leaving less time to pursue diverse interests. I grew to detest the statement “I am a…” with the sentence completed by an occupational title. Self-help books emphasize “defining priorities” and “staying focused,” euphemisms for specialization and stifling spontaneity. Our vision becomes so narrow that risk is trying a new brand of cereal, and adventure is watching a new sitcom. Over time I have elevated my opinion of nonconformity nearly to the level of an obligation. We should have a bias toward doing activities that we don’t normally do to keep loose the moorings of society. Hiking the AT is “pointless.” What life is not “pointless”? Is it not pointless to work paycheck to paycheck just to conform? Hiking the AT before joining the workforce was an opportunity not taken. Doing it in retirement would be sensible; doing it at this time in my life is abnormal, and therein lay the appeal. I want to make my life less ordinary.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children. Now place yourself in the shoes of Clifford Runoalds, another African American victim of the Hearne drug bust.2 You returned home to Bryan, Texas, to attend the funeral of your eighteen-month-old daughter. Before the funeral services begin, the police show up and handcuff you. You beg the officers to let you take one last look at your daughter before she is buried. The police refuse. You are told by prosecutors that you are needed to testify against one of the defendants in a recent drug bust. You deny witnessing any drug transaction; you don’t know what they are talking about. Because of your refusal to cooperate, you are indicted on felony charges. After a month of being held in jail, the charges against you are dropped. You are technically free, but as a result of your arrest and period of incarceration, you lose your job, your apartment, your furniture, and your car. Not to mention the chance to say good-bye to your baby girl. This is the War on Drugs. The brutal stories described above are not isolated incidents, nor are the racial identities of Emma Faye Stewart and Clifford Runoalds random or accidental. In every state across our nation, African Americans—particularly in the poorest neighborhoods—are subjected to tactics and practices that would result in public outrage and scandal if committed in middle-class white neighborhoods.

Christine's heart is thumping wildly. She lets herself be led (her aunt means her nothing but good) into a tiled and mirrored room full of warmth and sweetly scented with mild floral soap and sprayed perfumes; an electrical apparatus roars like a mountain storm in the adjoining room. The hairdresser, a brisk, snub-nosed Frenchwoman, is given all sorts of instructions, little of which Christine understands or cares to. A new desire has come over her to give herself up, to submit and let herself be surprised. She allows herself to be seated in the comfortable barber's chair and her aunt disappears. She leans back gently, and, eyes closed in a luxurious stupor, senses a mechanical clattering, cold steel on her neck, and the easy incomprehensible chatter of the cheerful hairdresser; she breathes in clouds of fragrance and lets aromatic balms and clever fingers run over her hair and neck. Just don't open your eyes, she thinks. If you do, it might go away. Don't question anything, just savor this Sundayish feeling of sitting back for once, of being waited on instead of waiting on other people. Just let our hands fall into your lap, let good things happen to you, let it come, savor it, this rare swoon of lying back and being ministered to, this strange voluptuous feeling you haven't experienced in years, in decades. Eyes closed, feeling the fragrant warmth enveloping her, she remembers the last time: she's a child, in bed, she had a fever for days, but now it's over and her mother brings some sweet white almond milk, her father and her brother are sitting by her bed, everyone's taking care of her, everyone's doing things for her, they're all gentle and nice. In the next room the canary is singing mischievously, the bed is soft and warm, there's no need to go to school, everything's being done for her, there are toys on the bed, though she's too pleasantly lulled to play with them; no, it's better to close her eyes and really feel, deep down, the idleness, the being waited on. It's been decades since she thought of this lovely languor from her childhood, but suddenly it's back: her skin, her temples bathed in warmth are doing the remembering. A few times the brisk salonist asks some question like, 'Would you like it shorter?' But she answers only, 'Whatever you think,' and deliberately avoids the mirror held up to her. Best not to disturb the wonderful irresponsibility of letting things happen to you, this detachment from doing or wanting anything. Though it would be tempting to give someone an order just once, for the first time in your life, to make some imperious demand, to call for such and such. Now fragrance from a shiny bottle streams over her hair, a razor blade tickles her gently and delicately, her head feels suddenly strangely light and the skin of her neck cool and bare. She wants to look in the mirror, but keeping her eyes closed in prolonging the numb dreamy feeling so pleasantly. Meanwhile a second young woman has slipped beside her like a sylph to do her nails while the other is waving her hair. She submits to it all without resistance, almost without surprise, and makes no protest when, after an introductory 'Vous etes un peu pale, Mademoiselle,' the busy salonist, employing all manner of pencils and crayons, reddens her lips, reinforces the arches of her eyebrows, and touches up the color of her cheeks. She's aware of it all and, in her pleasant detached stupor, unaware of it too: drugged by the humid, fragrance-laden air, she hardly knows if all this happening to her or to some other, brand-new self. It's all dreamily disjointed, not quite real, and she's a little afraid of suddenly falling out of the dream.

Labor and employment firm Fisher & Phillips LLP opened a Seattle office by poaching partner Davis Bae from labor and employment competitor Jackson Lewis PC. Mr. Bea, an immigration specialist, will lead the office, which also includes new partners Nick Beermann and Catharine Morisset and one other lawyer. Fisher & Phillips has 31 offices around the country. Sara Randazzo LAW Cadwalader Hires New Partner as It Looks to Represent Activist Investors By Liz Hoffman and David Benoit | 698 words One of America’s oldest corporate law firms is diving into the business of representing activist investors, betting that these agitators are going mainstream—and offer a lucrative business opportunity for advisers. Cadwalader, Wickersham & Taft LLP has hired a new partner, Richard Brand, whose biggest clients include William Ackman’s Pershing Square Capital Management LP, among other activist investors. Mr. Brand, 35 years old, advised Pershing Square on its campaign at Allergan Inc. last year and a board coup at Canadian Pacific Railway Ltd. in 2012. He has also defended companies against activists and has worked on mergers-and-acquisitions deals. His hiring, from Kirkland & Ellis LLP, is a notable step by a major law firm to commit to representing activists, and to do so while still aiming to retain corporate clients. Founded in 1792, Cadwalader for decades has catered to big companies and banks, but going forward will also seek out work from hedge funds including Pershing Square and Sachem Head Capital Management LP, a Pershing Square spinout and another client of Mr. Brand’s. To date, few major law firms or Wall Street banks have tried to represent both corporations and activist investors, who generally take positions in companies and push for changes to drive up share prices. Most big law firms instead cater exclusively to companies, worried that lining up with activists will offend or scare off executives or create conflicts that could jeopardize future assignments. Some are dabbling in both camps. Paul, Weiss, Rifkind, Wharton & Garrison LLP, for example, represented Trian Fund Management LP in its recent proxy fight at DuPont Co. and also is steering Time Warner Cable Inc.’s pending sale to Charter Communications Inc. Willkie Farr & Gallagher LLP and Gibson, Dunn & Crutcher LLP have done work for activist firm Third Point LLC. But most firms are more monogamous. Those on one end, most vocally Wachtell, Lipton, Rosen & Katz, defend management, while a small band including Schulte Roth & Zabel LLP and Olshan Frome Wolosky LLP primarily represent activists. In embracing activist work, Cadwalader thinks it can serve both groups better, said Christopher Cox, chairman of the firm’s corporate group. “Traditional M&A and activism are becoming increasingly intertwined,” Mr. Cox said in an interview. “To be able to bring that perspective to the boardroom is a huge advantage. And when a threat does emerge, who’s better to defend a company than someone who’s seen it from the other side?” Mr. Cox said Cadwalader has been thinking about branching out into activism since late last year. The firm is also working with an activist fund launched earlier this year by Cadwalader’s former head of M&A, Jim Woolery, that hopes to take a friendlier stance toward companies. Mr. Cox also said he believes activism can be lucrative, pooh-poohing another reason some big law firms eschew such assignments—namely, that they don’t pay as well as, say, a large merger deal. “There is real money in activism today,” said Robert Jackson, a former lawyer at Wachtell and the U.S. Treasury Department who now teaches at Columbia University and who also notes that advising activists can generate regulatory work. “Law firms are businesses, and taking the stance that you’ll never, ever, ever represent an activist is a financial luxury that only a few firms have.” To be sure, the handful of law firms that work for both sides say they do so

Employment was better than idleness for men, because it kept the enemy guessing.

The most entrepreneurial employees want to establish “personal brands” that stand apart from their employers’. It’s a rational, necessary response to the end of lifetime employment.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care.

By employing emotional design in our app, we’re consciously shaping positive memories of our brand that not only encourage users to stick around, but also turn them into evangelists for a product they love.

Like a plumber in a brothel, we’re not here to pass judgement, we’re here to fix a problem.

Most teams, when asked to determine a Purpose, often describe Brand Promises instead. (The Brand Promise concept is covered in the next chapter.) When asking the five whys, a staffing company might conclude, “We help our clients hire the best talent and save them valuable time in the process.” These might be two accurate Brand Promises — Best Talent and Save Time — but the Purpose goes deeper than just describing the attributes of your product or service. For Michigan-based staffing firm EmploymentGroup, for example, the deeper Purpose is “Helping people succeed.

The Review Cycle demonstrates Matt's mastery of building both a product-brand and employer-brand reviews program. The playbook now exists. Do yourself a favor and give it a read. And then read it again. Your bottom line will thank you.

I wouldn't want this to turn into a generic Asian hodgepodge, for example. Or a brand where the Korean part is no longer core to the business. Or the branding is offensive. Remember when Abercrombie and Fitch had all those offensive Asian T-shirts a few years back? I wouldn't want that to happen." Wyatt slurped his straw. "Jessie, sometimes you really overthink it all. For a company your size, the offer is more than fair. You'll have so much money, you can go invest it somewhere and retire on a secluded beach. These guys, Rich and Tommy, they have vision! They make magic happen with any business they acquire. Their Persian Eats cookbook based on their Netflix series has held the number one spot on the bestseller list for three months. The author is this fancy Culinary Institute of the Arts instructor. Dudley something; I forget his name, some English dude. Tommy, didn't you tell me he was chomping at the bit to do a splashy Seoul Sistas cookbook?" My whole body tensed. "We already have one coming out. And did you just say a White dude would be writing a Korean Seoul Sistas cookbook?" He backtracked in the most Wyatt-like way. "I never said that exactly. And I didn't say he was White." "With a name like Dudley, he's not exactly a sista." The silence in the room was palpable. Wyatt asked, "So no deal? Any smart business leader would jump at this opportunity." My God. Was he serious? "No deal." I looked at Daniel, pleading for any lifeline he could throw me to get me out of there. He stood from his chair. "Rich, Tommy, as always, it's been a pleasure working with you these last few weeks, but my contract ends now, at five P.M. And Wyatt, I'm respectfully declining your offer of full-time employment." Wyatt's mouth formed a perfect O. "But... why?" "I have a new client to counsel. Jessie Kim. And effective immediately, we'll be declining your offer and evaluating all of our options for selling or retaining her business." I stood and pushed the chair back with my leg. "Thank you so much for finding time to meet with me, and it was great meeting you, Rich and Tommy." Shooting a death stare at Wyatt, I continued, "As a smart business leader in a new and growing category, it's best for me now to consider my options and explore alternatives.

The big lie is a term routinely attributed to Adolf Hitler. Supposedly Hitler used the term to describe Nazi propaganda. In his autobiography, Mein Kampf, Hitler contrasts the big lie with little or ordinary lies. “The great masses of the people,” he writes, “more easily fall victim to the big lie than to a little one, since they themselves lie in little things, but would be ashamed of lies that were too big. Such a falsehood will never enter their heads, and they will not be able to believe in the possibility of such monstrous effrontery and infamous misrepresentation in others.” 3 Hitler, however, is not referring to his own big lies. Rather, he is referring to the lies allegedly promulgated by the Jews. The Jews, Hitler says, are masters of the big lie. Now recognize that Mein Kampf is a tireless recitation of libels and calumnies against the Jews. The Jews are accused of everything from being capitalists to being Bolsheviks, from being impotent to lusting after Nordic women, from being culturally insignificant to being seekers of world domination. The charges are contradictory; they cannot simultaneously be true. Yet while lying about the Jews and plotting their destruction, Hitler accuses the Jews of lying and of plotting the destruction of Germany. Hitler employs the big lie even as he disavows its use. He portrays himself as a truth-teller and attributes lying to those he is lying about—the Jews. Could there be a more pathological case of transference, and specifically, of blaming the victim? The big lie is now back, and this time it is about the role of fascism and Nazism in American politics. The political Left—backed by the mainstream of the Democratic Party—insists that Donald Trump is an American version of Hitler or Mussolini. The GOP, they say, is the new incarnation of the Nazi Party. These charges become the basis and rationalization for seeking to destroy Trump and his allies by any means necessary. The “fascism card” is also used to intimidate conservatives and Republicans into renouncing Trump for fear themselves of being branded and smeared. Nazism, after all, is the ultimate form of hate, and association with it, the ultimate hate crime.

company late at night when sitting on the couch deciding to search for their next career move. It’s the perception in a candidate's mind about what you have to offer as a prospective employer and one of the most critical factors in how an individual decides to approach their job search. What do most people get wrong about employer branding?

How much of your commercial brand is embedded or allowed into the corporate discourse? How aligned are the communications between the corporate, commercial and employer brands?

Proper rich people don’t encounter these rooms, these borders, these problems. For them the world is as it is when seen from space, without boundary, without limitation, full of fluid possibility and whispering wonder. Often the principles that need to be employed for the majority are already enjoyed by the elites: They support one another; they sell state assets to the businesses their friends own; when their banks collapse because of irresponsibility or misfortune, they bail their pals out. They know it’s the right thing to do; it’s how they treat their friends and family; they just don’t want it for the rest of us. I’m aware that now, due to my good fortune, I am a member of the 1 percent. That now I am a tourist in poverty, when on occasion I’ve found myself in cuffs or in cells or cowed by authority, I know I can afford lawyers, I know I am privileged now. I know too with each word I type I am building a bridge of words that leads me back to the poverty I’ve come from, that by decrying this inequality, I will have to relinquish the benefits that this system has given me. I’d be lying if I said that didn’t frighten me. Anyone who’s been poor and gets rich is stalked by guilt and fear. Guilt because you know it isn’t fair, that life hasn’t changed for everyone, and fear because you feel like a fraud, that one day there’ll be a knock on the door or a tap on the shoulder or a smack in the mouth and they’ll take it back. It’s not like I’m gonna pay voluntary tax to our corrupt government, as suggested by that honey-glazed chump Boris Johnson; donations aren’t the answer, especially not to that cartel of Etonian skanks. Systemic change on a global scale is what’s required, and because I know that is happening, that it is inevitable, that we are awakening, I will, when I know how, sever the gilded chains. “Oh, yeah, mate? When?” you could crow with legitimate suspicion. Well, I suppose, like every aspect of this project, we’ll work that out together.

This idea is extremely clever and highlights that there is exclusivity even around the use of violence. The state can legitimately use force to impose its will and increasingly so can the rich. Take away that facility and societies will begin to equalize. If that hotel in India that I went to was stripped of its security, they’d have to address the complex issues that led to them requiring it. “These systems can be very expensive. America employs more private security guards than high school teachers. States and countries with high inequality tend to hire proportionally more guard labor. If you’ve ever spent time in a radically unequal city in South Africa, you’ll see that both the rich and the poor live surrounded by private security contractors, barbed wire, and electrified fencing. Some people have nice prison cages, and others have not-so-nice ones. But when there’s inequality, there’s got to be someone making sure, with force, that it stays that way.” Matt here, metaphorically, broaches the notion that the rich too are impeded by inequality, imprisoned in their own way. Much like with my earlier plea for you to bypass the charge of hypocrisy, I now find myself in the unenviable position of urging you, like some weird, bizarro Jesus, to take pity on the rich. It’s not an easy concept to grasp, and I’m not suggesting it’s a priority. Faced with a choice between empathizing with “the rich” and “the homeless,” by all means go with the homeless. It is reductive, though, not to acknowledge that all are encompassed by this system and none of us are free while it endures. I’m not saying it’s worse to be one of Bernie Ecclestone’s kids than Jason, the homeless bloke who lives under the bridge at the end of my street; I’m saying that the two are connected and everyone will benefit from change. I should also point out that empathy, sympathy, and love are limitless resources, energies that never deplete, and at this time of dwindling fuels we should cherish and explore these inexhaustible inner resources more than ever.

As in other industries, the recruitment process has become a lot easier (cheaper) for employers and a lot more expensive for would be employees. A demo with a new sound or a solid audition isn’t good enough. Artists are now expected to arrive with a market-ready brand and audience, saving their corporate overlords the makeover expense. Building a brand is no longer the purview of slick besuited experts; it’s the individual responsibility of every voice that wants to “make it.

In a competitive job market, employer branding can be the differentiating factor that attracts top talent.

A strong employer brand attracts top talent like a magnet, creating a pipeline of exceptional candidates.

While Roosevelt ultimately lost the 1912 election, his party’s progressive ideals planted a seed that accessible and affordable medical care might be viewed as a right more than a privilege. It wasn’t long, however, before doctors and southern politicians vocally opposed any type of government involvement in healthcare, branding it as a form of bolshevism. After FDR imposed a nationwide wage freeze meant to stem inflation during World War II, many companies began offering private health insurance and pension benefits as a way to compete for the limited number of workers not deployed overseas. Once the war ended, this employer-based system continued, in no small part because labor unions liked the arrangement, since it enabled them to use the more generous benefit packages negotiated under collective bargaining agreements as a selling point to recruit new members. The downside was that it left those unions unmotivated to push for government-sponsored health programs that might help everybody else.

The Ultimate Minimalist Wallets For Men: Functionality Meets Style? More than just a way of transporting essentials like money and ID, the simplest men’s wallets also are a chance to precise your taste and elegance. The perfect minimalist wallet may be a marriage of form and performance. It’s hard-wearing, ready to withstand everyday use, and has high-end design appeal. the perfect wallet is one that you simply can take enjoyment of whipping out at the top of a meal with a client or the in-laws. This one’s on me. Your wallet should complement your lifestyle. Perhaps you’re an on-the-go professional rushing from an office meeting to a cocktail bar. or even you’re a stay-at-home parent who takes pride in your fashion-forward accessories. No single wallet-owner is that the same. Your wallet should say something about your unique personality. Whether you’re seeking an attention-grabbing luxury accessory or something more understated and practical, there’s a wallet that’s got your name thereon. Here’s a variety of the simplest men’s wallets for each taste, style, and purpose. Here Is That The List Of Comfortable Wallets For Men Here, we'll introduce recommended men's outstandingly fashionable wallets. If you would like to be a trendy adult man, please ask it. 1- Stripe Point Bi-Fold Wallet (Paul Smith) "Paul Smith" may be a brand that's fashionable adult men, not just for wallets but also for accessories like clothes and watches. it's a basic series wallet that uses Paul Smith's signature "multi-striped pattern" as an accent. Italian calf leather with a supple texture is employed for the wallet body, and it's a typical model specification of a bi-fold wallet with 1 wallet, 2 coin purses, 4 cardholders. 2- Zippy Wallet Vertical (Louis Vuitton) "Louis Vuitton" may be a luxury brand that's so documented that it's called "the king of high brands" by people everywhere the planet . a trendy long wallet with a blue lining on the "Damier Graffiti", which is extremely fashionable adult men. With multiple pockets and compartments, it's excellent storage capacity. With a chic, simple and complicated design, and having a luxury brand wallet that everybody can understand, you'll feel better and your fashion is going to be dramatically improved. 3- Grange (porter) "Poker" is that the main brand of Yoshida & Co., Ltd., which is durable and highly functional. Yoshida & Co., Ltd. is now one of Japan's leading brands and is extremely popular not only in Japan but also overseas. The charm of this wallet is that the cow shoulder leather is made in Italy, which has been carefully tanned with time and energy. because of the time-consuming tanning process, it's soft and sturdy, and therefore the warm taste makes it comfortable to use. 4- Bellroy Note Sleeve The Note Sleeve is just the simplest all-around wallet in Bellroy’s collection. If you don’t want to spend plenty of your time (or money) researching the simplest wallet, you'll stop here. This one has everything you would like. And it's good too! This wallet will easily suit your cash, coins, and up to eleven cards during a slim profile. The Note Sleeve also has quick-access slots for your daily cards and a cargo area with a convenient pull-tab for the credit cards you employ less frequently.

The desired behaviors will produce the desired culture. Employ the right brand ambassadors and you create a culture that rocks.

Once a person is labeled a felon, he or she is ushered into a parallel universe in which discrimination, stigma, and exclusion are perfectly legal, and privileges of citizenship such as voting and jury service are off-limits. It does not matter whether you have actually spent time in prison; your second-class citizenship begins the moment you are branded a felon. Most people branded felons, in fact, are not sentenced to prison. As of 2008, there were approximately 2.3 million people in prisons and jails and a staggering 5.1 million people under “community correctional supervision”—i.e., on probation or parole.89 Merely reducing prison terms does not have a major impact on the majority of people in the system. It is the badge of inferiority—the felony record—that relegates people for their entire lives to second-class status. As described in chapter 4, for people convicted of drug crimes, there is little hope of escape. Barred from public housing by law, discriminated against by private landlords, ineligible for food stamps, forced to “check the box” indicating a felony conviction on employment applications for nearly every job, and denied licenses for a wide range of professions, people whose only crime is drug addiction or possession of a small amount of drugs for recreational use find themselves locked out of the mainstream society and economy—permanently.

Black women entering domestic servitude en masse under conditions that first person accounts form the time claim resembled slavery. The willing and comforting mammy narrative served the purpose of preserving white innocence and the social, political, and economic interests of white America as white people entered into a far more common exploitative domestic dynamic than was the case during slavery, In the first half of the twentieth century, most middle-class white women adhering to views of white femineity that deemed them too fragile and precious to undertake arduous domestic chores, employed a domestic servant, in the south, middle class as well as working class white women employed black domestic servants. White women were able to perform their brand of delicate femineity only thanks to the underpaid labor of women of color and immigrant women who were judged particularly naturally suited for service. Just like when mammies were portrayed as dependent and unintelligent, racist and sexist benevolent justifications included the ideas that black and Mexican women were unable to look after themselves and the Asian women were inherently quiet, subservient, and used to poor living conditions already,

Employing stratospheric sulfates is the first choice of most climatologists because it has already been proven to work.

Franklin set up a pair of franchise versions of his print shop in other locations: the first in South Carolina, and the second in New York City. These complicated arrangements required Franklin to install a printer to run each operation locally, while he provided capital and expertise in exchange for splitting the profits. During this period, Franklin began to keep a daily checklist of cardinal virtues he desired to observe. Not surprisingly, one of these virtues was “industry,” which Franklin defined in his autobiography by the resolutions to “lose no time” and to “be always employed in something useful.” One can assume that this particular row on his list consistently received his check marks. This view of Franklin as the patron saint of busyness, however, misses a more nuanced story. While it’s true that his professional career began in a state of overload, it didn’t stay that way. Biographer H. W. Brands points out that as Franklin ground his way through his thirties, he began to burn out.

A brand is a promise that you make to an audience. A personal brand is the promise you make to potential employers — what will you deliver if you are hired?

You do not own your employer brand. It is owned by your employees.

Employer brand is more than just storytelling.

Brand building funds itself.

Talent Assessment builds employer brand.

But Silicon Valley was filling up newspapers with dozens of pages of employment ads. One Atari ad in 1974 read simply, “Have Fun, Make Money.” The day the ad ran, an unkempt eighteen-year-old who had grown up in nearby Cupertino showed up at the front desk of the game maker. He refused to leave without a job. The receptionist relayed the message to a senior engineer and asked whether she should call the cops. Instead the engineer, Al Alcorn, engaged with the “hippie-looking kid,” learning that he was a dropout from the literary Reed College with no formal engineering background but deep enthusiasm for technology. Despite the negatives, Alcorn hired Steve Jobs as a technician at $5 an hour. Atari’s unconventional hiring practices didn’t dissuade Sequoia Capital from making an investment. Neither did Atari’s manufacturing floor: “You go on the factory tour and the marijuana in the air would knock you to your knees—where they were manufacturing the product!” Sequoia’s Don Valentine would note later. Japanese quality control it wasn’t. Still, the venture capitalist took the big picture view to his board duties, suggesting that prudishness would have been futile: “What would I say, get a higher brand of marijuana?” This too was a fundamental shift, the counterculture of San Francisco and Berkeley permeating south. The

But Silicon Valley was filling up newspapers with dozens of pages of employment ads. One Atari ad in 1974 read simply, “Have Fun, Make Money.” The day the ad ran, an unkempt eighteen-year-old who had grown up in nearby Cupertino showed up at the front desk of the game maker. He refused to leave without a job. The receptionist relayed the message to a senior engineer and asked whether she should call the cops. Instead the engineer, Al Alcorn, engaged with the “hippie-looking kid,” learning that he was a dropout from the literary Reed College with no formal engineering background but deep enthusiasm for technology. Despite the negatives, Alcorn hired Steve Jobs as a technician at $5 an hour. Atari’s unconventional hiring practices didn’t dissuade Sequoia Capital from making an investment. Neither did Atari’s manufacturing floor: “You go on the factory tour and the marijuana in the air would knock you to your knees—where they were manufacturing the product!” Sequoia’s Don Valentine would note later. Japanese quality control it wasn’t. Still, the venture capitalist took the big picture view to his board duties, suggesting that prudishness would have been futile: “What would I say, get a higher brand of marijuana?” This too was a fundamental shift, the counterculture of San Francisco and Berkeley permeating south.

There was a particular brand of humor employed by twelve- and thirteen-year-old girls, especially when they weren't in the presence of boys: it was at once disgusting and innocent bawdy and naive. When it wasn't being used for ill - when no one was its target - this type of humor delighted Louise.

The Color of Justice Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children.

...the War on Terror is in fact a war against Islam. After all, this was never conceived of as a war against terror per se. If it were, it would have included the Basque separatists in Spain, the Christian insurgency in East Timor, the Hindu/Marxist Tamil Tigers in Sri Lanka, the Maoist rebels in eastern India, the Jewish Kach and Kahane underground in Israel, the Irish Republican Army, the Sikh separatists in the Punjab, the Marxist Mujahadin-e khalq, the Kurdish PKK, and so on. Rather, this is a war against a particular brand of terrorism: that employed exclusively by Islamic entities, which is why the enemy in this ideological conflict gradually and systematically expanded to include not just the persons who attacked America on September 11, 2001, and the organisations that supported them, but also an ever-widening conspiracy of disparate groups such as Hamas in Palestine, Hizbullah in Lebanon, the Muslim Brotherhood in Egypt, the clerical regime in Iran, the Sunni insurgency in Iraq, the Chechen rebels, the Kashmiri militants, the Taliban, and any other organisation that declares itself Muslim and employs terrorism as a tactic.

What happened today, can’t happen again,” he murmured into my hair. I nodded against his chest. “I will pack tonight.” His whole body tensed against mine. “Why?” I drew in a breath and with it his scent. The soft cloth of his coat brushed my cheek as I pulled back, but did not look up. “I thought you would want me to leave after what I did.” I felt him draw in a breath. “No,” he whispered. “I don’t want you to leave me, us, the girls.” I sensed him shake his head. “That’s the last thing I want. You are what's best for them. I have watched Amelia blossom and Brianne smiles all the time…it is good with you here.” Damn! Here came the tears! They began their trickle. I was breaking his rules. “I’m sorry to cry…” I felt my tummy explode with butterflies when one of his scarred thumbs brushed a tear from my cheek. It felt like a brand and again I was holding my breath and trying to breath at the same time. “If I ever talk to you again like I did in my office this morning…you have my permission to slap me across my face. You are not just under my employ, Miss Meadows. You feel like family.” His fingers made quick work of the other tears. “Can I get that in writing?” I choked on a laugh. He chuckled, too. “You can’t hide anything anymore from me…about the girls. I have to know certain things,” I said softly. “Is there anything else I should know?” “I will tell you if there is.” “Are you sure?” “You will stay?” I smiled and swallowed hard. “So, I’m not fired?” “Just don’t do it again,” he growled. He leaned down in his signature manner and his lips were at my ear. “I may not be able to fire you…but I may have to find a way to punish you.

You can think of LinkedIn as the center of a wheel, and each of the other social networks is a spoke of that wheel. Other networks such as Facebook, Google+, Twitter, and so on should reference your LinkedIn profile. The idea is to drive as much traffic as possible to LinkedIn. Your

Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting: Advantages of Poster Printing 1. Low Costs The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas. 2. Active Response printing People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website. 3. Visibility Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster. 4. Strategic location of a street or subway You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.

Across the various iterations, the 'real housewives' flaunted their refusal to conform to the happy modern housewife ideal as though they were breaking the law by spending their days drinking, sparring, and shopping. They proudly showed off their incompetence in the kitchen (as when Adrienne of Beverly Hills washed a chicken with hand soap), or their disinterest in sex (as when Lisa Vanderpump joked about treating sex as a twice-annual gift to her husband), or their limited patience for parenthood (like Camille, who gave birth to her kids via a surrogate and employed one nanny per kid). Some, like Camille, made a point of treating their employees like beloved friends and their beloved friends like employees, whereas others, like Larsa Pippen, bragged to friends about their deep-seated nanny hatred and their compulsive need to fire them. Their lives were constantly being exposed as shams in the tabloids as they continued to deconstruct the feminine mystique on-screen and reconstruct it for the New New Gilded Age (Gilded Age III: More for Me). They hawked their lifestyle brands. When wronged, they became pure vessels for sorrow. They fell apart in public and wasted away in plain sight. They suffered exquisitely.

Building a person’s character is just as important as reading, writing and arithmetic. By instilling values such as obedience to authority, promptness in attendance and organizing time according to bell ringing prepares students for future employment.

BY MOST MEASURES, James and Grace Lee Boggs made an unlikely pair. Born in 1915 in Providence, Rhode Island, to Chinese immigrants, Grace Chin Lee was raised in New York City and earned a Ph.D. in philosophy from Bryn Mawr College at the age of twenty-five. With dim prospects in academia as a Chinese American woman, she moved to Chicago, where she came of age politically by living in the black community and entering left-wing politics. James “Jimmy” Boggs was born in Marion Junction, Alabama, in 1919 and migrated to Detroit in search of employment in the auto industry following his high school graduation in 1937. In 1940, the year that Grace earned a Ph.D., Jimmy landed a job in a Chrysler auto plant, beginning a twenty-eight-year career as an autoworker and member of the United Auto Workers (UAW). Out of these divergent personal backgrounds and social experiences, Grace and Jimmy fashioned a unique brand of black radical politics by the early 1960s.

The Combat Perspex The historical past of the Perspex Sheet is entrancing. The story backtracks to 1843 when the primary acrylic harsh corrosive was made. Nonetheless, it wasn't until 1933 that the German physicist Otto Rohm patented and enlisted the model identify plexiglas. That is important on the grounds that what is usually considered Plexiglas has gotten to be such a household unit word, as an illustration Kleenex, that it might have been missed that Plexiglas was previously a patented name. From that time acrylic glass was utilized for submarine periscopes and firearm turrets for planes. Since that point acrylic glass has became a household merchandise. There's a extensive blended bag of employments for Perspex Sheets. A mix of home windows perspex sheet is produced out of them materials incorporating flying machine windows, police home windows, and race auto home windows. Utilizing Perspex sheets inside race autos will assist make them lighter - and speedier than utilizing glass. Advertising and store signs are incessantly produced out of colored and clear acrylic and really material materials are created out of acrylic sheets, as the thermoplastic may very well be folded. Furthermore, Perspex Sheet are utilized as specialists mediums and additionally use for surrounding. Perspex sheets can likewise be made into furnishings. Perspex Sheets have such a wide mixture of employments. Another one of many uses of Perspex is on sun beds and different places where UV rays are required. Perspex is also availed in UV grade which is mainly a type of Perspex that enables transmission of UV rays. It's mostly used in locations where UV rays are required to penetrate.In case you have an thought of how Perspex appears like, you might need a really arduous time trying to image someone sporting a garment constituted of it. That is where the coloured Perspex comes into play. It is not solely used to make clothes but in addition shoes and baggage. There are actually two sorts of plastics.Thermoset that's a plastic which is structured right into a perpetual form,plus thermoplastic that is versatile and may very well be reshaped. Poly methyl methacrylate is a thermoplastic that is clear. PMMA is blandly reputed to be a glass acrylic. Several brand names are Plexiglas, Lucite and Perspex. PMMA is as a better price elective to polycarbonate (LAPTOP). An alternate profit which P.M.M.A possess over PC is the unfortunate deficiency of conceivably hurtful bisphenol A sub-units current in polycarbonate.

Perspex - An In Depth Anaylsis on What Works and What Doesn't The history of the Perspex Sheet is entrancing. The story backtracks to 1843 when the primary acrylic harsh corrosive was made. Nonetheless, it wasn't until 1933 that the German physicist Otto Rohm patented and enlisted the model title plexiglas. This is crucial on the grounds that what is usually considered Plexiglas has gotten to be such a family unit phrase, for example Kleenex, that it might have been ignored that Plexiglas was beforehand a patented title. From that point acrylic glass was utilized for submarine periscopes and firearm turrets for planes. Since that time acrylic glass has changed into a household item. There is a extensive blended bag of employments for Perspex Sheets. A mixture of windows is produced out of them material incorporating flying machine windows, police home windows, and race auto windows. Utilizing Perspex sheets inside race autos will help make them lighter - and speedier than using glass. Advertising and store indicators are frequently produced out of coloured and clear acrylic and truly material materials are created out of acrylic sheets, because the thermoplastic might perspex sydney be folded. Moreover, Perspex Sheet are utilized as specialists mediums and moreover use for surrounding. Perspex sheets can likewise be made into furniture. Perspex Sheets have such a large mixture of employments. One other one of many uses of Perspex is on solar beds and other locations where UV rays are required. Perspex is also availed in UV grade which is mainly a type of Perspex that enables transmission of UV rays. It is largely utilized in locations where UV rays are required to penetrate.If you have an idea of how Perspex appears like, you may need a extremely onerous time making an attempt to image someone carrying a garment made out of it. That is where the coloured Perspex comes into play. It isn't solely used to make garments but additionally sneakers and luggage. There are truly two sorts of plastics.Thermoset that's a plastic which is structured into a perpetual shape,plus thermoplastic that's versatile and may very well be reshaped. Poly methyl methacrylate is a thermoplastic that's clear. PMMA is blandly reputed to be a glass acrylic. Several brand names are Plexiglas, Lucite and Perspex. PMMA is as a neater cost elective to polycarbonate (PC). An alternate revenue which P.M.M.A possess over COMPUTER is the unlucky deficiency of conceivably hurtful bisphenol A sub-units current in polycarbonate.

The Pen Made for the White House Presidents come and go, but one thing remains constant in the West Wing BY DAN LEWIS FROM NOW I KNOW PHOTOGRAPH BY ADAM VOORHES The pens read “Skilcraft U.S. Government.” And if you have worked for an American government institution, chances are you’ve used one. About $5 million worth of these pens are sold every year (with 60 percent going to the military), and they have quite the story behind them. To start, they’re assembled by the blind. In 1938, in the midst of the Great Depression, the government stepped in to help blind workers, who were already at a competitive disadvantage. Franklin Delano Roosevelt signed into law the Wagner-O’Day Act, which required that the federal government purchase specific goods manufactured by blind Americans. The law soon included pens. The Skilcraft brand came to be a decade or so later, in 1952. Today, the company employs over 5,500 blind workers in 37 states, producing an arsenal of office supplies, with the pens made in factories in Wisconsin and North Carolina. The pens must be built to the specifications outlined in a 16-page document that was first promulgated more than 50 years ago. Among the requirements? The pens must be able to write continuously for no less than 5,000 feet and in temperatures up to 160 degrees and down to 40 degrees below zero. You know, just in case. Copyright © 2011 by Dan Lewis.

problem of brand and tribal loyalty is rife among nearly all humans. If I say something that offends you based on your rigid allegiances to your particular Buddhist, paradigmatic, or religious brand, and you then dismiss these empowering teachings and fail to employ them to your benefit, the primary loss will be yours, though the effects will likely impact those around you also. This effect is likely to become stronger the farther you proceed into this book. My apologies in advance if I tactlessly play into your knee-jerk tendencies.

About 30 percent of founding CEOs in the billion-dollar group had not worked for anyone other than themselves before. Of those who had, about 60 percent had worked at companies with very well-known brands, like Google, Microsoft, Amazon, Goldman Sachs, or McKinsey. Those “tier-one companies” are famous for their rigorous hiring processes and their tendency to employ the best. Another 28 percent worked at “tier-two companies,” which I define as large and well-known companies that were less sought-after by top talent. Only 14 percent of founders of billion-dollar companies had worked solely at companies that were not well-known brand names.

Vox and other outlets have been quick to identify these experiences as examples of what technology and social-media scholar danah boyd would call “context collapse.” A 2011 study that boyd conducted with Alice E. Marwick found that Twitter users who had built the most successful personal brands did so by recognizing the fact that they no longer really knew who their audience was. To tweet was to throw a message into a void that could include close friends, family, potential employers, and (as recent events have shown us) sworn enemies. Marwick and boyd describe how context collapse creates a “lowest-common-denominator philosophy of sharing [that] limits users to topics that are safe for all possible readers.”4

Following a model popularized by Nike, American corporations increasingly hived off the production and distribution of their goods and services to focus on the higher value-added tasks of design and marketing. Surprisingly few goods are actually produced by the company whose brand is on the label, from iPhones to cat food to blood thinner. The result has been disastrous for American employment, even in “high-growth” industries such as electronics. It has also resulted in a conundrum about “corporate responsibility,” as supply chains are increasingly dispersed around the world and illegible even to the companies owning the brand. Few sectors are immune, whether in manufacturing or service.

Codziennie masz wpływ. Większy niż myślisz.

Nie szukaj prawdy o swojej organizacji w działaniach konkurencji. Buduj na tym, co masz.

To co mają do powiedzenia Twoi kandydaci i pracownicy dziś, ma dużo większe znaczenie niż Twoje najpiękniejsze marzenie o ich przyszłości.

Żeby osiągnąć sukces jako pracodawca, potrzebne jest zrozumienie, czym employer branding jest. I czym na pewno nie powinien być.

To prawda, że bez strategii employer branding będziesz działać na oślep. To nieprawda, że droga do niej musi być zawiła i długa.

Cool Merchandise You Can Get from a Scary House Manufacturer Watching your employees working as team for your business is always a very satisfying feeling. If you are horror house owner, you can watch your employees working together and feel the same satisfaction. There is always a true relationship between employee and employer. Dress code plays a great role in binding your employees together and with your business as well. You can ask your scary house manufacturer to provide you some personalized merchandise that your employees will relish to have. Most of the horror house merchandises are personalized therefore you have option to design it of your own. To encourage your employees, you can seek their suggestion for designing of the logo, style or design for various merchandises. Merchandise You Can Get for Your Horror House There are few items which each of your employees will surely like and we are including only those merchandises in this list, Employee’s Identity cards – When you have setup a business, all your employee should look like working in a group and not like individuals. You can ask for employee’s identity card from your scary house manufacturer and hold your employee as a team. T-Shits with company logo – Design your company logo. If possible take inputs of employees in designing and creating logo. Print it on a plain t-shirt and it becomes a brand identity of your company. There are some other cool things that not only show the brand identity of scary house manufacturer but are very helpful for their horror house operations. These include Tyvek Tickets, Queue Manager, personalized display stands, etc. horrorhouse.in

Egg franchise sector is projected to grow at 10% in coming five years The growth of egg franchise sector in India will be increased due to urbanization, changing lifestyle and consumption pattern. Moreover, people demand more luxurious outlets to enjoy with friends and families while eating delicious egg dishes. A plethora of new egg franchise establishments have contributed towards massive development of egg industry. As per experts, the sector is estimated to grow at 10% in forthcoming years may become leading sector to attract more investors. There are numerous evolving trends in egg industry that are contributing to generating futuristic opportunities. Indore based start-up egg franchise brand, Andeywala has produced amazing business model to provide better infrastructure facilities at low investment. Now it becomes easy to start new business with Andeywala. Besides this, sector is expected to provide employment to millions of people, an increased number of egg restaurants will require employees. Tier 1 and tier 2 cities are crowded with food franchises but none of them exclusively egg dishes.

As an employer, your bottom line depends on your success; from hiring the right employees, to communicating your brand and culture, to making a positive and lasting impression on your clients. Your bottom line depends on IMAGE.

The case of City of San Francisco v. Anne Kihagi calls into question ethical judicial and prosecuting practices, the latter of which often dances the line on conflict of interest issues. Attorney Karen Uchiyama, a defense lawyer in this contentious case, references a 1985 California Supreme Court ruling that clarifies the role of a public attorney, in contrast to a non-governmental legal professional: [A] prosecutor’s duty of neutrality is born of two fundamental aspects of his employment. First, he is a representative of the sovereign; he must act with the impartiality required of those who govern. Second, he has the vast power of the government available to him; he must refrain from abusing that power by failing to act evenhandedly. These duties are not limited to criminal prosecutors: A government lawyer in a civil action or administrative proceeding has the responsibility to seek justice and to develop a full and fair record, and he should not use his position or the economic power of the government to harass parties or to bring about unjust settlements or results. (ABA Code of Prof. Responsibility, EC 7-14) That is to say, a public prosecutor’s responsibility goes beyond winning a case – in fact, victory is hardly the goal at all. A public prosecutor’s civic and ethical duty is to facilitate justice respectfully and impartially. This is, unfortunately, not the brand of behavior that is displayed by prosecuting Deputy City Attorney Michael Weiss (see more articles at annekihagisf.com).

The key to successfully navigating the Fourth Industrial Revolution is more than simply learning new skills. It is knowing yourself and the unique value you have to offer any potential customer or employer.

And yet despite these shifts in employment patterns, most brand-name retail, service and restaurant chains have opted to put on economic blinders, insisting that they are still offering hobby jobs for kids. Never mind that the service sector is now filled with workers who have multiple university degrees, immigrants unable to find manufacturing jobs, laid-off nurses and teachers, and downsized middle managers. Never mind, too, that the students who do work in retail and fast food — as many of them do - are facing higher tuition costs, less financial assistance from parents and government and more years in school. Never mind that the food service workforce has been steadily aging over the last decade so that more than half are now over twenty-five years old. Or that a 1997 study found that 25 percent of non-management Canadian retail workers had been with the same company for eleven years or more and that 39 percent had been there for between four and ten years. That's a lot longer than "Chainsaw" Al Dunlap lasted as CEO of Sunbeam Corp. But never mind all that. Everyone knows that a job in the service sector is a hobby, and retail is a place where people go for "experience," not a livelihood.

The good part: if you employ some of the techniques I will share in part 2, you can quickly start earning money while you learn and take the first steps to becoming an influencer. Try that with college! Plus, the results will come much faster, sometimes instantly, and with much less expense than a college education.

In this sense, we should take note of the contradiction that exists in certain types of conservative discourse, which employs a rhetoric of defense of Christian family values, but does not realize that such values are in fact values of liberal capitalism and the nineteenth-century bourgeoisie. Jesus of Nazareth never defended the modern nuclear family - among other reasons, because he had no experience of it. Neither, however, did Jesus accept the traditional model of the extended family that was prevalent in his time. Rather, with great liberty, he lived out and proposed brand-new forms of family relations: "Here are my mother and my brothers! For whoever does the will of my Father in heaven is my brother, and sister, and mother" (Matt. 12:49-50). For Christians, family is not an absolute value, but is clearly subordinated to the kingdom of God; this is in clear contrast to the dominant cultural system.42 The church, which is Christ's body and God's family, is precisely the social space that incarnates this new reality. The sacrament of matrimony is for that reason an indispensable ecclesial practice that strengthens the body of Christ and subverts the established order.

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In 1984 I agreed to sell the intellectual property (brand) of Reebok International Limited, plus all the shares of Reebok Sports Limited, to a new company set up by Stephen’s Pentland Group. This new company now became Reebok International Ltd, licenced for the USA, Canada and Mexico, with me employed as president of the International Division, looking after the rest of the world. I sold the brand for what at the time was a reasonable figure, with a promise from Paul that if Reebok was successful there would be more money for me. Of course, nobody knew just how big aerobics was going to be. None of us in our wildest dreams thought Reebok would go on to become a multi-billion-dollar company. If I’d had an inkling that it would, then, yes, maybe I would have retained some kind of share. But there’s no point in looking back at unknowables. Those kinds of memories change nothing, and only end up leaving your mind in a jumble of knots. Having signed the papers, I was in effect handing the brand over to the new Reebok International Ltd, with Stephen holding 55 per cent and Paul 45 per cent. I had no regrets at all, just a sense of pressure being lifted. The satisfying addition of money in my bank account helped too, of course. I could step back a little, take a breather and enjoy the rest of the ride, which involved developing the rest of the world while our growth in America blossomed. I was forty-nine. I would relish the next step, travelling the globe without worrying who paid for it.

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