Electronics Shop Quotes

My generation was secretive, brooding, ambitious, show-offy, and this generation is congenial. Totally. I imagine them walking around with GPS chips that notify them when a friend is in the vicinity, and their GPSes guide them to each other in clipped electronic lady voices and they sit down side by side in a coffee shop and text-message each other while checking their e-mail and hopping and skipping around Facebook to see who has posted pictures of their weekend.

You swallow hard when you discover that the old coffee shop is now a chain pharmacy, that the place where you first kissed so-and-so is now a discount electronics retailer, that where you bought this very jacket is now rubble behind a blue plywood fence and a future office building. Damage has been done to your city. You say, ''It happened overnight.'' But of course it didn't. Your pizza parlor, his shoeshine stand, her hat store: when they were here, we neglected them. For all you know, the place closed down moments after the last time you walked out the door. (Ten months ago? Six years? Fifteen? You can't remember, can you?) And there have been five stores in that spot before the travel agency. Five different neighborhoods coming and going between then and now, other people's other cities. Or 15, 25, 100 neighborhoods. Thousands of people pass that storefront every day, each one haunting the streets of his or her own New York, not one of them seeing the same thing.

One proton of faith, three electrons of humility, a neutron of compassion and a bond of honesty,” Robert said, winking at his daughter. “What’s that?” Cora frowned, confused. Maggie laughed. “That, according to your father, is the molecular structure of love.

What sort of personality does one need to have, as a twenty-first-century mechanic, to tolerate the layers of electronic bullshit that get piled on top of machines?

It’s not like we were those homeless people you saw pushing shopping wagons full of sad things like picture frames, electronic parts, and bags of clothing; such obviously broken people that you could guess, just by looking, what it was that bent and broke to get them there. Compared to them we were lucky, without whole lives that needed pushing in carts or carrying in bags that kept busting open and spilling to remind them just what it was they held on to, and why they refused to stop carrying it.

At the same time I grew increasingly dissatisfied and irritable with what we are prone to call normal life. Except for wine, music, and books, I disliked shopping. Television grated on my nerves, the commercials in particular, so I got rid of the television. I found it harder and harder to rouse any interest in sports, celebrities, electronic gadgets, the chatter of the culture, the latest this or that. Nor did I have any desire to own a house, or get rich, or start a family. I wanted to keep traveling and see the world, live an eventful, unpredictable life with as much personal freedom as possible, and have a few adventures along the way.

The juxtaposition highlighted the shift from the interests of his father’s generation. “Mr. McCollum felt that electronics class was the new auto shop.” McCollum

The Central Intelligence Agency, America’s best-known spy shop. In that fearful post-Joe McCarthy era, when assassinated JFK had publicly loved James Bond and secretly been entangled in covert intrigues like assassination plots against Cuba’s Fidel Castro outsourced to the Mafia by our spies, the CIA was a myth-shrouded invisible army. In those pre-Internet days before electronic books, Web sites with varied credibility, and search

The most uniform and conspicuous feature of the towns and cities you travel through in North India, and also the most serious menace to civilized life in them, is noise. It accompanies you everywhere – in your hotel room, in the lobby, in the elevator, in the streets, in temples, mosques, gurdwaras, shops, restaurants, parks – chipping away at your nerves to the point where you feel breakdown to be imminent. It isn’t just the ceaseless traffic, the pointless blaring of horns, the steady background roar that one finds in big cities. It is much worse: the electronics boom in India has made cassette players available to anyone with even moderate spending power. Cassettes too are cheap, especially if you buy pirated ones.

For some years, Trieste was a murky exchange for the commodities most coveted in the deprived societies of Hungary, Czechoslovakia, Bulgaria, Romania and Yugoslavia. Jeans, for example, were then almost a currency of their own, so terrific was the demand on the other side of the line, and the trestle tables of the Ponterosso market groaned with blue denims of dubious origin ("Jeans Best for Hammering, Pressing and Screwing", said a label I noted on one pair). There was a thriving traffic in everything profitably resellable, smuggleable or black-marketable - currencies, stamps, electronics, gold. Not far from the Ponterosso market was Darwil's, a five-storey jewellers' shop famous among gold speculators throughout central Europe. Dazzling were its lights, deafening was its rock music, and through its blinding salons clutches of thick-set conspiratorial men muttered and wandered, inspecting lockets through eye-glasses, stashing away watches in suitcases, or coldly watching the weighing of gold chains in infinitesimal scales.

shop class used to be.” The juxtaposition highlighted the shift from the interests of his father’s generation. “Mr. McCollum felt that electronics class was the new auto shop.” McCollum believed in military discipline and respect for authority. Jobs didn’t. His aversion to authority was something he no longer tried to hide, and he affected an attitude that combined wiry and weird intensity with aloof rebelliousness. McCollum later said, “He was usually off in a corner doing something on his own and really didn’t want to have much of anything to do with either me or the rest of the class.” He never trusted Jobs with a key to the stockroom. One day Jobs needed a part that was not available, so he made a collect call to the manufacturer, Burroughs in Detroit, and said he was designing a new product and wanted to test out the part. It arrived by air freight a few days later. When McCollum asked how he had gotten it, Jobs described—with defiant pride—the collect call and the tale he had told. “I was furious,” McCollum said. “That was not the way I wanted my students

What is most dystopian about all of the digital houses designed for customized consumption is the implication that the entire landscape could be covered with new houses lacking any social or economic neighborhood context. Designers minimize the need for family or neighborhood interaction if they plan for digital surveillance as a route to ordering mass-produced commodities as well as handling work and civic life. If many external activities, such as paid work, exercise, shopping, seeking entertainment, and voting, are able to be done in-house through the various electronic communications systems, reasons for going outside decrease. The residents become isolated, although the house continues to function as a container for mass-produced goods and electronic media. In a landscape bristling with tens of thousands of digital houses and cell towers, where the ground is laced with hundreds of thousands of miles of fiber-optic cable, neighborhoods may not exist. Car journeys involving traffic problems may disappear, although the roads will be clogged with delivery vans.

Globalization has shipped products at a faster rate than anything else; it’s moved English into schools all over the world so that now there is Dutch English and Filipino English and Japanese English. But the ideologies stay in their places. They do not spread like the swine flu, or through sexual contact. They spread through books and films and things of that nature. The dictatorships of Latin America used to ban books, they used to burn them, just like Franco did, like Pope Gregory IX and Emperor Qin Shi Huang. Now they don’t have to because the best place to hide ideologies is in books. The dictatorships are mostly gone—Brazil, Argentina, Uruguay. The military juntas. Our ideologies are not secrets. Even the Ku Klux Klan holds open meetings in Alabama like a church. None of the Communists are still in jail. You can buy Mao’s red book at the gift shop at the Museum of Communism. I will die soon, in the next five to ten years. I have not seen progress during my lifetime. Our lives are too short and disposable. If we had longer life expectancies, if we lived to 200, would we work harder to preserve life or, do you think that when Borges said, ‘Jews, Christians, and Muslims all profess belief in immortality, but the veneration paid to the first century of life is proof that they truly believe in only those hundred years, for they destine all the rest, throughout eternity, to rewarding or punishing what one did when alive,’ we would simply alter it to say ‘first two centuries’? I have heard people say we are living in a golden age, but the golden age has passed—I’ve seen it in the churches all over Latin America where the gold is like glue. The Middle Ages are called the Dark Ages but only because they are forgotten, because the past is shrouded in darkness, because as we lay one century of life on top of the next, everything that has come before seems old and dark—technological advances provide the illusion of progress. The most horrendous tortures carried out in the past are still carried out today, only today the soldiers don’t meet face to face, no one is drawn and quartered, they take a pill and silently hope a heart attack doesn’t strike them first. We are living in the age of dissociation, speaking a government-patented language of innocence—technology is neither good nor evil, neither progress nor regress, but the more advanced it becomes, the more we will define this era as the one of transparent secrets, of people living in a world of open, agile knowledge, oceans unpoliced—all blank faces, blank minds, blank computers, filled with our native programming, using electronic appliances with enough memory to store everything ever written invented at precisely the same moment we no longer have the desire to read a word of it.

Globalization has shipped products at a faster rate than anything else; it’s moved English into schools all over the world so that now there is Dutch English and Filipino English and Japanese English. But the ideologies stay in their places. They do not spread like the swine flu, or through sexual contact. They spread through books and films and things of that nature. The dictatorships of Latin America used to ban books, they used to burn them, just like Franco did, like Pope Gregory IX and Emperor Qin Shi Huang. Now they don’t have to because the best place to hide ideologies is in books. The dictatorships are mostly gone—Brazil, Argentina, Uruguay. The military juntas. Our ideologies are not secrets. Even the Ku Klux Klan holds open meetings in Alabama like a church. None of the Communists are still in jail. You can buy Mao’s red book at the gift shop at the Museum of Communism. I will die soon, in the next five to ten years. I have not seen progress during my lifetime. Our lives are too short and disposable. If we had longer life expectancies, if we lived to 200, would we work harder to preserve life or, do you think that when Borges said, ‘Jews, Christians, and Muslims all profess belief in immortality, but the veneration paid to the first century of life is proof that they truly believe in only those hundred years, for they destine all the rest, throughout eternity, to rewarding or punishing what one did when alive,’ we would simply alter it to say ‘first two centuries’? I have heard people say we are living in a golden age, but the golden age has passed—I’ve seen it in the churches all over Latin America where the gold is like glue. The Middle Ages are called the Dark Ages but only because they are forgotten, because the past is shrouded in darkness, because as we lay one century of life on top of the next, everything that has come before seems old and dark—technological advances provide the illusion of progress. The most horrendous tortures carried out in the past are still carried out today, only today the soldiers don’t meet face to face, no one is drawn and quartered, they take a pill and silently hope a heart attack doesn’t strike them first. We are living in the age of dissociation, speaking a government-patented language of innocence—technology is neither good nor evil, neither progress nor regress, but the more advanced it becomes, the more we will define this era as the one of transparent secrets, of people living in a world of open, agile knowledge, oceans unpoliced—all blank faces, blank minds, blank computers, filled with our native programming, using electronic appliances with enough memory to store everything ever written invented at precisely the same moment we no longer have the desire to read a word of it.” ― John M. Keller, Abracadabrantesque

The molecular structure of love: one proton of faith, three electrons of humility, a neutron of compassion, and a bond of honesty.

This was a lot to process. So the cars had all suddenly stopped working? Right in the middle of driving? Jessica had never heard anything like that happening. She had heard stories before of things going wrong in the electronics of newer cars. But those stories had been different. And they’d never involved all the cars on a single street having the same effect. They were all made by different manufacturers. It didn’t make sense. Jessica didn’t know what to make of it. But it increased her resolve to get home back to her apartment. She lived not far from here. Only about five blocks away. Her apartment was a small one bedroom unit situated above a pizza shop. She liked it there. The pizza shop wasn’t popular, so it was quiet. And most importantly, it was her own space.

If a Tokyoite knows anything about Nakano, it's likely to be Nakano Broadway, a shopping mall with several floors devoted to Japanese comics (manga) and animation (anime). It is geek central. I found most of it incomprehensible, but I did enjoy browsing at Junkworld, which sells useful electronic discards, like old working digital cameras for $5 and assorted connectors and dongles and sound cards. In the 1980's, when William Gibson was padding around the streets of Tokyo and inventing the world of Neuromancer, Japan was the place where the future had already arrived, where you could find electronic toys that wouldn't hit American shelves for years, if ever. For a variety of reasons (blogs and online shopping, advances in international shipping, the fact that the coolest mobile phones are now designed in Silicon Valley and Seoul), this is no longer true. While it's still fun to go to Akihabara at night and shop all seven floors of a neon-lit electronics superstore, you won't bring home any objects of nerdy wet dreams.

Fundamental Electronics is a leading Kolkata based retail chain of stores for Consumer Electronics and Home Appliances. We also have Samsung brand stores by the name Samsung Smart Plaza offer the entire gamut of cutting edge Samsung products including Mobiles,LED TVs,Refrigerators,Air conditioners, etc. Our other format is Multi Brand retail by the brand Fundamental. Here we offer the entire range of consumer electronics of all brands.

The lone couch potato browsing through electronic shopping malls or lost in virtual reality is scarcely likely to threaten the political status quo.

Shopping List A breadboard (Jameco #20601, Bitsbox #CN329) with at least 30 rows. A standard 9 V battery to power the circuit. A 9 V battery clip (Jameco #11280, Bitsbox #BAT033) to connect the battery to the circuit. A standard LED (Jameco #34761, Bitsbox #OP003) A 330 Ω resistor (Jameco #661386, Bitsbox #CR25330R) for limiting the current to the LED. A polarized 1000 µF capacitor (Jameco #158298, Bitsbox #EC1KU25)

So, before he got sick, he used to tear up her hardware, the designer's, and put the real parts into cases he'd make in his shop. Say he'd make a solid bronze case for a minidisk unit, ebony inlays, carve the control surfaces out of fossil ivory, turquoise, rock crystal. It weighed more, sure, but it turned out a lot of people liked that, like they had their music or their memory, whatever, in some-thing that felt like it was there…. And people liked touching all that stuff: metal, a smooth stone…. And once you had the case, when the manufacturer brought out a new model, well, if the electronics were any better, you just pulled the old ones out and put the new ones in your case. So you still had the same object, just with better functions.

Annette says that if you want your husband to help you shop, giving him an electronic toy like a walkie-talkie is a great way to get him to “play.

The ultimate one-stop-shop that offers a broad selection of premium quality products shop for clothing, & accessories, footwear, phone & computer accessories, electronics home décor. and much more. We serve the USA, Canada, UK, Europe, Australia and across the world

Thus, the people I scold, play and irritate are the people that are close to my heart. And I am not the same person for other people, If I have to consider someone as close then i should have talked with them at least a little while. And naming it in different manner, shows your dirty mind not mine. And even if there is something between me and the people that are close to my heart, what is the issue here? did they make complaints about me? or did i harass them? You have right to ask me question only if it is against law or immorality. The color of the dress, what I eat, What I watch is my personal, and As i control my subconscious mind it may affect people but to avoid that just consider me as Indian citizen that is all. Then whatever I do will be electronically recorded for marketing as bangalore or Tamilnadu or wherever I go, the things are same. And coming to talking with me, Nobody can reach near me without I allow you to - Yes I said the truth. It is not that I am silent and I can not talk. I can talk anytime with anyone but I choose people and my subconscious mind choose people. Wherever I go and eat or shopping or any events I will be silent for a while so that my subconscious works there, and that will stop unnecessary people. This is my secret. Even where i study or work also I allow only certain people to be close to me although I talk with almost all in academic institutions or working places. Take my Ug college, or Nalanda or verzeo, I was sharing a lot with only certain people, I chose them and they are close to me always, you think in any manner I don't even care. Kalasalingam, Nalanda and verzeo are always very close to my heart than anyone else because these three places have witnessed me directly, and they know a lot about me than anyone else. My parents and personal friends cycle is my personal. But for society whatever I wish to contribute, I will contribute only through science but for science I need knowledge on each and every aspects of life. So that is it. If you do not understand still then you are dump.

occasions for the exercise of judgment are diminished, the moral-cognitive virtue of attentiveness will atrophy. The institutionalized carelessness of Taylorized work, from the assembly line to the electronic sweatshop, would reform us all in the image of Pirsig’s idiot.

One probable near-term outcome of AI and a through-line in all three of the scenarios is the emergence of what I’ll call a “personal data record,” or PDR. This is a single unifying ledger that includes all of the data we create as a result of our digital usage (think internet and mobile phones), but it would also include other sources of information: our school and work histories (diplomas, previous and current employers); our legal records (marriages, divorces, arrests); our financial records (home mortgages, credit scores, loans, taxes); travel (countries visited, visas); dating history (online apps); health (electronic health records, genetic screening results, exercise habits); and shopping history (online retailers, in-store coupon use). In China, a PDR would also include all the social credit score data described in the last chapter.

In The Electronic Sweatshop: How Computers Are Transforming the Office of the Future into the Factory of the Past, Barbara Garson details how “extraordinary human ingenuity has been used to eliminate the need for human ingenuity.

This Lebanese variant involved men stamping and chant-singing in unison over thumping electronic beats. I asked where to buy it. Better than shopping tips, Tame invited me to grab some off his phone via Bluetooth. He insisted that I take last year’s big hit, which runs for more than half an hour. Even if you don’t enjoy dabke, it’s impossible to be mad at any pop tradition where songs clock in at such extravagant lengths.

But five million dollars was being spent by the office of Morale Conditioning on the People’s Opera Company, which traveled through the country, giving free performances to people who, on one meal a day, could not afford the energy to walk to the opera house. Seven million dollars had been granted to a psychologist in charge of a project to solve the world crisis by research into the nature of brother-love. Ten million dollars had been granted to the manufacturer of a new electronic cigarette lighter—but there were no cigarettes in the shops of the country. There were flashlights on the market, but no batteries; there were radios, but no tubes; there were cameras, but no film. The production of airplanes had been declared “temporarily suspended.” Air travel for private purposes had been forbidden, and reserved exclusively for missions of “public need.” An industrialist traveling to save his factory was not considered as publicly needed and could not get aboard a plane; an official traveling to collect taxes was and could.

MANY YEARS AGO, I had joined the local news desk of a prominent newspaper in Bengaluru, the sleepy south Indian town that became the country’s Silicon Valley. After trying my hand at crime reporting and general business journalism, I developed an interest in tracking technology. Among other things in the mid noughties, I had half a page in the paper to feature new gadgets every week. Nokia, Blackberry, Samsung and a few other companies were regulars on the page. While I was enjoying my work, my salary needed a boost. (The media industry’s decline was just about beginning, and salaries were as poor then as they are today.) Getting out of the rather difficult circumstances that I found myself in, I moved on to the Economic Times to report on technology. The business daily was India’s largest pink paper by circulation, and I worked with some of the best journalists of the time. My job was mainly to write about technology services companies. Soon I got bored with tracking quarterly results and rehearsed statements. This was around 2012, and India’s start-up ecosystem was in its infancy. I quit the paper to join a start-up blog. I didn’t ask for a raise. I was just happy to be able to write about start-ups and their founders. It was something new, and their excitement was infectious. In those days, ‘start-up’ was not a mainstream beat in India. Only niche blogs wrote about them. On the personal front, there were months when I was flat broke. One evening I sold my old Nokia 5800 for ₹300 at a second-hand electronics shop to buy a packet of biryani. That is still the best biryani I’ve ever had. The two years at the start-up blog were also my best two years ever. As start-ups became the buzzword, I went back to the pink paper to write about them. I was able to upgrade my life a little. I moved into a middle-class apartment with my family. I got some furniture and so on. After selling the Nokia phone, I used a feature phone for a few days. But now I had to upgrade my phone. After much research, I zeroed in on a Micromax handset. Micromax, a Gurgaon-based company that began making handsets in 2008, had some smartphones that were affordable on a young journalist’s salary. It was also a leading brand and had some interesting features such as dual SIM and a great touchscreen display. Going from a phone that ran on Symbian (Nokia’s proprietary operating system that failed) to an Android-based phone was like suddenly being

The fact that we incorporate material objects into our sense of self opens new doors for understanding our relationship with money and the things we own. When I first learned about the possession–self link, it immediately helped me to see why we can so easily attach our personal value to our material success. It also helped me understand why shopping can feel so comforting, especially after a rejection or a loss. This simple concept can illuminate many of the underlying motivations we have for our financial behaviors, and I encourage you to think about how your possessions, especially those that most represent the parts of yourself you care about, are actually extensions of your identity. How do your personal items like your home, car, clothes, hobby gear, pictures, electronics, and your thousands of other things reflect who you are?

So Daron assumed the inquest being over meant that things would calm down. But the news coverage increased. Daron had put B-ville on the map all right: every national network devoted at least three minutes daily to summarizing the Incident at Braggsville while showing electronic stills of Daron’s house, or Lou’s Cash-n-Carry Bait Shop and Copy Center (they got a laugh out of that one), or the crowd at the giant poplar, their faces underlit by candles, cheeks glistening, eyes veiled.

It was only after World War II that Stanford began to emerge as a center of technical excellence, owing largely to the campaigns of Frederick Terman, dean of the School of Engineering and architect-of-record of the military-industrial-academic complex that is Silicon Valley. During World War II Terman had been tapped by his own mentor, presidential science advisor Vannevar Bush, to run the secret Radio Research Lab at Harvard and was determined to capture a share of the defense funding the federal government was preparing to redirect toward postwar academic research. Within a decade he had succeeded in turning the governor’s stud farm into the Stanford Industrial Park, instituted a lucrative honors cooperative program that provided a camino real for local companies to put selected employees through a master’s degree program, and overseen major investments in the most promising areas of research. Enrollments rose by 20 percent, and over one-third of entering class of 1957 started in the School of Engineering—more than double the national average.4 As he rose from chairman to dean to provost, Terman was unwavering in his belief that engineering formed the heart of a liberal education and labored to erect his famous “steeples of excellence” with strategic appointments in areas such as semiconductors, microwave electronics, and aeronautics. Design, to the extent that it was a recognized field at all, remained on the margins, the province of an older generation of draftsmen and machine builders who were more at home in the shop than the research laboratory—a situation Terman hoped to remedy with a promising new hire from MIT: “The world has heard very little, if anything, of engineering design at Stanford,” he reported to President Wallace Sterling, “but they will be hearing about it in the future.

Mega shop being one of the frequently visited website for online shopping in Bangladesh has always recognized the need of an electronic section. The world is changing and with every passing minute something different is being invented to make our life easier

Last year, for example, Etsy acquired Grand St., an online seller of new electronics products. The Grommet, which is majority owned by Japanese e-commerce giant Rakuten, is another site dedicated to introducing shoppers to the latest inventions from small shops or individuals. Amazon has

electronics

Best4Automation is the industry marketplace, which combines all the advantages of a modern on-line shop with the fast logistics of large manufacturers. Our well-known manufacturers and partners in automation technology such as Schmersal, Murrplastik, wenglor sensoric, Murrelektronik, Stego, Siemens, Fibox and Captron cover a wide spectrum of electronic and electromechanical components for mechanical engineering, plant construction and maintenance.

Step 1: Build the 555 Timer Circuit Plug the 555 timer into the breadboard all the way at the top so that you’ll have room for the other parts of the circuits farther down. Then, connect the capacitors and resistors to the IC according to this project’s circuit diagram. The capacitor I suggest in this project’s Shopping List is a nonpolarized capacitor, so it doesn’t matter which way you connect it. If you use a polarized capacitor instead, connect it according to the plus marking in the circuit diagram. Use wires to make connections as needed, as I show in this breadboard diagram. In this project, it’s best to use the supply column pairs on both sides to make connections easier and keep everything as tidy as possible. The breadboard that I recommend in this project’s Shopping List doesn’t have blue and red markings, but the positive and negative columns are the same as in breadboards with the stripes. The left and right sides of the breadboard each have a pair of supply columns. The positive supply column is the left column in each pair, and the negative supply column is the right column in each pair. Use a red wire to connect the positive column on one side to the positive column on the other side, and do the same using a black wire with the negative columns. As you follow my instructions, connect everything in the 555 timer circuit that should connect to VCC to one of the positive supply columns, and connect everything that should connect to GND to one of the negative supply columns.

Step 2: Build the LED-Controlling Circuit Now, you’re going to connect the 4017 decade counter with resistors and LEDs. There are a lot of connections, so take as much time as you need to get them all correct. Plug the 4017 decade counter into the breadboard so that the middle of the decade counter is around row 20, with the chip marker pointing up toward row 1. Then, take out five LEDs and ten 100 Ω resistors. Connect each LED’s negative (short) leg to the negative supply column on the right, and connect each positive (long) leg to its own empty row in the component area on the right. Place the green LED in the middle, the two blue ones on each side of the green LED, and the red ones on each end. Then, connect the ten 100 Ω resistors. In the circuit diagram, notice that pins 1 to 7 and pins 9 to 11 of the 4017 decade counter each connect to one side of a resistor. The other side of each resistor needs to be on a row by itself. Take care to ensure the resistor legs don’t accidentally touch one another. Look at the following breadboard circuit to see how I connected them: Now, connect the LEDs to the resistors on the 4017 decade counter, and connect the decade counter circuit to the 555 timer circuit according to the circuit diagram. Jumper wires are the best way to make those connections. From each resistor, connect a jumper wire to the corresponding LED. Look at the circuit diagram and notice, for example, that the other side of the resistor connected to pin 4 of the 4017 decade counter should connect to the positive pin of the green LED in the middle. Go through the pins in the circuit diagram to figure out which LED to connect each resistor to. Connect pins 8 and 15 of the 4017 decade counter to the negative supply column, and connect pin 16 to the positive supply column. Use a wire to connect the output from the 555 timer (pin 3) to the clock input of the 4017 decade counter (pin 14). Make sure that you have positive and negative connections in all of your power supply columns. The breadboard I recommend in this project’s Shopping List (page 267) divides its power supply columns into two sections, one upper and one lower. Just connect each of the upper and lower halves on the left side with a wire to bridge the gap, as shown. Do the same on the right side. Alternatively, use two jumper wires from the left columns to the right columns. You can use a jumper wire, or you can cut off a small piece of wire, as I’ve done in this photo. Then, use two long jumper wires to connect the lower-left power supply columns with the two lower-right columns. When you’re done connecting the two circuits and all the power supply columns, your breadboard should look like this:

Shopping List A breadboard (Jameco #2212218, Bitsbox #CN204) with at least 60 rows. Breadboard jumper wires (Jameco #2237044, Bitsbox #CN236)—you’ll need around 35 for this project. Standard hookup wire works, too. A standard 9 V battery to power the circuit. A 9 V battery clip (Jameco #11280, Bitsbox #BAT033) to connect the battery. A 555 timer IC (Jameco #904085, Bitsbox #QU001) to create the timing. A 10 kΩ resistor (Jameco #691104, Bitsbox #CR2510K) to set the game speed. A 100 kΩ resistor (Jameco #691340, Bitsbox #CR25100K) to set the game speed. A 1 µF capacitor (Jameco #768183, Bitsbox #CC006) to set the game speed. A 4017 decade counter IC (Jameco #12749, Bitsbox #QU020) to control the LEDs. Two standard blue LEDs (Jameco #2193889, Bitsbox #OP033) Two standard red LEDs (Jameco #333973, Bitsbox #OP002) A standard green LED (Jameco #34761, Bitsbox #OP003) Ten 100 Ω resistors (Jameco #690620, Bitsbox #CR25100R) for limiting the current to the LEDs. A 4011 NAND-gate IC (Jameco #12634, Bitsbox #QU018) to create the SR latch for starting and stopping the game. Two 1 kΩ resistors (Jameco #690865, Bitsbox #CR251K) to act as pull-up resistors for the start/stop circuit. Two push buttons (Jameco #119011, Bitsbox #SW087), one for resetting the game and one for playing.

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Big companies like ITI, Bharat Electronics and HMT settled into their own well-planned, self-sufficient clusters where the companies assumed responsibility for their employees’ living quarters and schools and shops. IT tore this system apart. They set up fancy headquarters buildings with no thought to the living and commuting needs of their tens of thousands of employees.

Step 6: When Filofax grew enormously in the 1980s as an expensive, aspirational product, the absence of a generic niche description became a problem for the leader. People began to use ‘filofax’ to describe the category, which meant that every competitor could describe their product as a filofax (note the lower case f ). In 1986 David Collischon wisely coined the term ‘personal organiser’ to describe the category and encouraged everyone to use the term. Marketing experts are adamant that it is easier for us to think first about a category generally, and then about the brand. ‘I need a personal organiser to keep all my bits of paper.What brand should I ask for in the shop? Well, Filofax is the best known.’ This is an easier and more natural way of thinking than, ‘I need a Filofax.’ The clear benefit of a personal organiser was that it helped people be better organised . If the term ‘personal organiser’ had not gained widespread currency the benefit of the new category would have been much less clear, and Filofax’s brand name would have become devalued. Contrast the confusion caused in the electronic-organiser niche. When this developed in the 1990s, the leading brand was PalmPilot. But what was the category name? As Al and Laura Ries comment, ‘Some people call the Palm an electronic organiser. Others call the Palm a handheld computer. And still others, a PDA (personal digital assistant). All of these names are too long and complicated. They lack the clarity and simplicity a good category name should possess. If . . . a personal computer that fits on your lap is called a laptop computer, then the logical name for a computer that fits in the palm of your hand is a palm computer . . . Of course, Palm Computer pre-empted Palm as a brand name, leaving a nascent industry struggling to find an appropriate generic name . . . Palm Computer should have been just as concerned with choosing an appropriate generic name as it was in choosing an appropriate brand name.’9

Word of Mouth: the Power of True Believers As everyone knows, word of mouth is the most effective advertising of all. Or, when in my cups, I have been known to say that there’s no better business to run than a cult. Trader Joe’s became a cult of the overeducated and underpaid, partly because we deliberately tried to make it a cult once we got a handle on what we were actually doing, and partly because we kept the implicit promises with our clientele. I used to work every Thanksgiving Day in one of the stores. They only let me bag, because I had lost all my checker skills. One Thanksgiving, a woman came in and asked for bourbon. I told her that we had none, because we had not been able to make the right kind of deal (this was after the end of Fair Trade, when we were deep in the Mac the Knife mode). “That’s all right,” she exclaimed. “I know what you’re trying to do for us!” Note the us. There aren’t many cult retailers who successfully retain their cult status over a long period of time. A couple in California are In ’n Out Burger and Fry’s Electronics. But across America, in every town, there’s a particular donut shop, pizza parlor, bakery, greengrocer, bar, etc., that has a cult following of True Believers. The old Petrini’s of the 1950s and 1960s had that status when it came to meat. Brooks Bros had that status until the 1970s. S. S. Pierce in Boston was another. But all of them failed to keep the faith. Beware of ever betraying the True Believers! The fury of a woman scorned is nothing compared with that of a betrayed cultee.

We Americans once reveled in our reputation for self-sufficiency. We were tinkerers, fixers of things. Yet while many of us can recall our parents wrestling into compliance a recalcitrant toaster or washing machine, few of us today would attempt the same with a malfunctioning microwave oven, digital camera, or anything built up from a computer chip. Appliances, electronics, and automobiles are black boxes, impervious to probing and resistant to repair. Getting into the guts of things is difficult, and if we dare trespass in the innards of what we thought belonged to us, we do so at the risk of the guarantee. Even seasoned professionals are losing heart. In less than two decades, the Professional Service Association lost three-quarters of its small appliance and consumer electronics shop members. During that same period the number of electronics repair shops plummeted from twenty thousand to five thousand. Repair people of all stripes have fallen into obscurity. Sesame Street closed its “Fix-it Shop” in 1996, stating as its reason that young viewers were unlikely to encounter one.

I gazed in through shop windows at clothes, electronic thingummies, and various bottles. People live here, I thought. They live and change and the world is a whole.

Instead of drilling a hole in the skull or strapping a device onto the body, Synchron uses the “stentrode”—a device that looks like a small tube of wire mesh, and remarkably can be implanted via a catheter, much like the stents that physicians use to treat heart patients. The stentrode is fed into the jugular vein in the neck and threaded through a blood vessel that enters the brain. The device is tuned to detect the electrical signals that travel from the brain to give instructions to the limbs and fingers to move. Those signals, relayed through Bluetooth to a device outside the body, are translated by algorithms into computer commands. CEO Thomas Oxley describes it as “bringing electronics into the brain without the need for open-brain surgery.” Four Australian patients with neurodegenerative disorders have been implanted with the stentrode and are able to email, text, and even shop for groceries using only their minds.34 Synchron has also started clinical trials in the United States. Once widescale safety and efficacy have been established, it’s not hard to imagine that even a healthy individual might want a stentrode to more seamlessly interface with technology or reach just a little closer to digital immortality.

Other avoidance tactics from the pain of potential unexpressed are hours mindlessly surfing online, electronic shopping, working too much, drinking too much, eating too much, complaining too much and sleeping too much.

With the end of the bracero, or agricultural guest worker, program in 1964, the 20 million Mexicans who had, since World War II, annually migrated to work in the U.S. fields found themselves without jobs. Some- as historians have well documented- continued to work in the fields illegally, but just as many- as historians have largely ignored- began to work on construction sites, on factory floors,and in chemical shops. Although Americans may not have wanted to work in the fields, they did want to work in industrial jobs. Migrant labor, unprotected from the state, created an alternative to the American worker. This cheap labor made key parts of the 1980s boom possible, whether in Houston's strip malls or Silicon Valley's electronics factories.

A few years ago, The New York Times did a story on the working conditions of Foxconn, the massive Taiwanese electronics manufacturer. The conditions are often atrocious. Readers were rightly upset. But a fascinating response to the story came from the nephew of a Chinese worker, who wrote in the comment section: My aunt worked several years in what Americans call “sweat shops.” It was hard work. Long hours, “small” wage, “poor” working conditions. Do you know what my aunt did before she worked in one of these factories? She was a prostitute. The idea of working in a “sweat shop” compared to that old lifestyle is an improvement, in my opinion. I know that my aunt would rather be “exploited” by an evil capitalist boss for a couple of dollars than have her body be exploited by several men for pennies. That is why I am upset by many Americans’ thinking. We do not have the same opportunities as the West. Our governmental infrastructure is different. The country is different. Yes, factory is hard labor. Could it be better? Yes, but only when you compare such to American jobs.

A study commissioned by the Consumer Electronics Association (CEA) concluded that buying a book online uses about 6 percent of the energy of commuting to the shop to buy it,

High-impact performers and genuine world-builders aren’t very available to whoever seeks their attention and demands their time. They’re hard to reach, waste few moments and are far more focused on doing real work versus artificial work—so they deliver the breathtaking results that advance our world. Other avoidance tactics from the pain of potential unexpressed are hours mindlessly surfing online, electronic shopping, working too much, drinking too much, eating too much, complaining too much and sleeping too much.

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The electronics effort faced even greater challenges. To launch that category, David Risher tapped a Dartmouth alum named Chris Payne who had previously worked on Amazon’s DVD store. Like Miller, Payne had to plead with suppliers—in this case, Asian consumer-electronics companies like Sony, Toshiba, and Samsung. He quickly hit a wall. The Japanese electronics giants viewed Internet sellers like Amazon as sketchy discounters. They also had big-box stores like Best Buy and Circuit City whispering in their ears and asking them to take a pass on Amazon. There were middlemen distributors, like Ingram Electronics, but they offered a limited selection. Bezos deployed Doerr to talk to Howard Stringer at Sony America, but he got nowhere. So Payne had to turn to the secondary distributors—jobbers that exist in an unsanctioned, though not illegal, gray market. Randy Miller, a retail finance director who came to Amazon from Eddie Bauer, equates it to buying from the trunk of someone’s car in a dark alley. “It was not a sustainable inventory model, but if you are desperate to have particular products on your site or in your store, you do what you need to do,” he says. Buying through these murky middlemen got Payne and his fledgling electronics team part of the way toward stocking Amazon’s virtual shelves. But Bezos was unimpressed with the selection and grumpily compared it to shopping in a Russian supermarket during the years of Communist rule. It would take Amazon years to generate enough sales to sway the big Asian brands. For now, the electronics store was sparely furnished. Bezos had asked to see $100 million in electronics sales for the 1999 holiday season; Payne and his crew got about two-thirds of the way there. Amazon officially announced the new toy and electronics stores that summer, and in September, the company held a press event at the Sheraton in midtown Manhattan to promote the new categories. Someone had the idea that the tables in the conference room at the Sheraton should have piles of merchandise representing all the new categories, to reinforce the idea of broad selection. Bezos loved it, but when he walked into the room the night before the event, he threw a tantrum: he didn’t think the piles were large enough. “Do you want to hand this business to our competitors?” he barked into his cell phone at his underlings. “This is pathetic!” Harrison Miller, Chris Payne, and their colleagues fanned out that night across Manhattan to various stores, splurging on random products and stuffing them in the trunks of taxicabs. Miller spent a thousand dollars alone at a Toys “R” Us in Herald Square. Payne maxed out his personal credit card and had to call his wife in Seattle to tell her not to use the card for a few days. The piles of products were eventually large enough to satisfy Bezos, but the episode was an early warning. To satisfy customers and their own demanding boss during the upcoming holiday, Amazon executives were going to have to substitute artifice and improvisation for truly comprehensive selection.

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