Don Draper Advertising Quotes

What you call love was invented by guys like me... to sell Nylons

In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.

The Draper Principle Don Draper, in case you don’t know, is the fictional character from the hit AMC show Mad Men. He plays the creative director of a Manhattan advertising firm and is known for his effectiveness at pitching ideas. I based the final principle on him because I believe it’s one he would teach you himself if he were not in fact a work of fiction. The best way to stay on point is to make sure the flow and focus of the discussion plays to your strengths. If it strays elsewhere, away from an area in which you can shine, transition it back. It’s the ole Don Draper adage, “If you don’t like what’s being said, change the conversation.