Don't Advertise Quotes

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.

I see in the fight club the strongest and smartest men who've ever lived. I see all this potential and I see squandering. God damn it, an entire generation pumping gas, waiting tables, slaves with white collars, advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of the history man, no purpose or place, we have no Great war, no Great depression, our great war is a spiritual war, our great depression is our lives, we've been all raised by television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't and we're slowly learning that fact. and we're very very pissed off.

And I must draft an advertisement for the Daily Prophet, too,' he added thoughtfully. 'We'll be needing a new Defense Against the Dark Arts teacher.... Dear me, we do seem to run through them, don't we?

No one is without troubles, without personal hardships and genuine challenges.  That fact may not be obvious because most people don't advertise their woes and heartaches.  But nobody, not even the purest heart, escapes life without suffering battle scars.

I don't like this world. I definitely do not like it. The society in which I live disgusts me; advertising sickens me; computers make me puke.

You don't get to advertise all the good that your religion does without first scrupulously subtracting all the harm it does and considering seriously the question of whether some other religion, or no religion at all, does better.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

But the cinephile is … a neurotic! (That’s not a pejorative term.) The Bronte sisters were neurotic, and it’s because they were neurotic that they read all those books and became writers. The famous French advertising slogan that says, “When you love life, you go to the movies,” it’s false! It’s exactly the opposite: when you don’t love life, or when life doesn’t give you satisfaction, you go to the movies.

Come get your apples! Chernobyl apples!’ Someone told her not to advertise that, no one will buy them. ‘Don’t worry!’ she says. ‘They buy them anyway. Some need them for their mother-in-law, some for their boss.

I adore the way fan fiction writers engage with and critique source texts, by manipulating them and breaking their rules. Some of it is straight-up homage, but a lot of [fan fiction] is really aggressive towards the source text. One tends to think of it as written by total fanboys and fangirls as a kind of worshipful act, but a lot of times you’ll read these stories and it’ll be like ‘What if Star Trek had an openly gay character on the bridge?’ And of course the point is that they don’t, and they wouldn’t, because they don’t have the balls, or they are beholden to their advertisers, or whatever. There’s a powerful critique, almost punk-like anger, being expressed there—which I find fascinating and interesting and cool.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Marketing is an investment. Don’t treat it like sales.

Every maker of video games knows something that the makers of curriculum don't seem to understand. You'll never see a video game being advertised as being easy. Kids who do not like school will tell you it's not because it's too hard. It's because it's--boring

If you are a woman, if you're a person of colour, if you are gay, lesbian, bisexual, transgender, if you are a person of size, if you are a person od intelligence, if you are a person of integrity, then you are considered a minority in this world. And it's going to be really hard to find messages of self-love and support anywhere. Especially women's and gay men's culture. It's all about how you have to look a certain way or else you're worthless. You know when you look in the mirror and you think 'oh, I'm so fat, I'm so old, I'm so ugly', don't you know, that's not your authentic self? But that is billions upon billions of dollars of advertising, magazines, movies, billboards, all geared to make you feel shitty about yourself so that you will take your hard earned money and spend it at the mall on some turn-around creme that doesn't turn around shit. When you don't have self-esteem you will hesitate before you do anything in your life. You will hesitate to go for the job you really wanna go for, you will hesitate to ask for a raise, you will hesitate to call yourself an American, you will hesitate to report a rape, you will hesitate to defend yourself when you are discriminated against because of your race, your sexuality, your size, your gender. You will hesitate to vote, you will hesitate to dream. For us to have self-esteem is truly an act of revolution and our revolution is long overdue.

Customers are becoming more and more concerned about the environment. They don’t want to associate themselves with any product or brand which is not working hard to protect the environment.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need. We don't have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against the culture. The great depression is our lives. We have a spiritual depression.

Where do babies come from? Don't bother asking adults. They lie like pigs. However, diligent independent research and hours of playground consultation have yielded fruitful, if tentative, results. There are several theories. Near as we can figure out, it has something to do with acting ridiculous in the dark. We believe it is similar to dogs when they act peculiar and ride each other. This is called "making love". Careful study of popular song lyrics, advertising catch-lines, TV sitcoms, movies, and T-Shirt inscriptions offers us significant clues as to its nature. Apparently it makes grown-ups insipid and insane. Some graffiti was once observed that said "sex is good". All available evidence, however, points to the contrary.

Youths are passed through schools that don’t teach. Then forced to search for jobs that don’t exist and finally left stranded to stare at the glamorous lives advertised around them.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history. No purpose or place. We have no Great War, No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't. We're slowly learning that fact. And we're very, very pissed off.

Happiness in a tablet. This is our world. Prozac. Daxil. Xanax. Billions are spent to advertise such drugs. And billions are spent purchasing them. You don't even need a specific trauma, just 'general depression' is enough, or anxiety, as if sadness is as treatable as the common cold.

Some people when they see cheese, chocolate or cake they don't think of calories.

Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life. Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Women are not perfect beauties without distance. That space, in a consumer culture, is a lucrative one. The beauty myth moves for men as a mirage, its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.

Cosmetic surgery is not "cosmetic," and human flesh is not "plastic." Even the names trivialize what it is. It's not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the current metaphors. Trivialization and infantilization pervade the surgeons' language when they speak to women: "a nip," a "tummy tuck."...Surgery changes one forever, the mind as well as the body. If we don't start to speak of it as serious, the millennium of the man-made woman will be upon us, and we will have had no choice.

A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!

It was a mug. And it had a joke printed on it. It said, Engineers don’t cry. They build bridges and get over it.” Someone laughed then. Isabel or perhaps Gonzalo—I wasn’t sure. With all that crazy banging, my heart had somehow moved up my throat and to my temples, so it was hard to focus on anything besides its beating and Aaron’s voice. “And you know what I did?” he continued, bitterness filling his tone. “Instead of laughing like I wanted to, instead of looking up at her and saying something funny that would hopefully make her give me one of those bright smiles I had somehow already seen her give so freely in the short day I had been around her, I pushed it all down and set the mug on my desk. Then, I thanked her and asked her if there was anything else she needed.” I knew I shouldn’t feel embarrassed, but I was. Just as much as I had been back then, if not more. It had been such a silly thing to do, and I had felt so tiny and dumb after he brushed it away so easily. Closing my eyes, I heard him continue, “I pretty much kicked her out of my office after she went out of her way and got me a gift.” Aaron’s voice got low and harsh. “A fucking welcome gift.” I opened my eyes just in time to watch him turn his head in my direction. Our gazes met. “Just like the big jerk I had advertised myself to be, I ran her out. And to this day, I regret it every time it crosses my mind. Every time I look at her.

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off.

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?

Templeton was down there now, rummaging around. When he returned to the barn, he carried in his mouth an advertisement he had torn from a crumpled magazine. How's this?" he asked, showing the ad to Charlotte. It says 'Crunchy.' 'Crunchy' would be a good word to write in your web." Just the wrong idea," replied Charlotte. "Couldn't be worse. We don't want Zuckerman to think Wilbur is crunchy. He might start thinking about crisp, crunchy bacon and tasty ham. That would put ideas into his head. We must advertise Wilbur's noble qualities, not his tastiness.

I tell you, the old-fashioned doctor who treated all diseases has completely disappeared, now there are only specialists, and they advertise all the time in the newspapers. If your nose hurts, they send you to Paris: there's a European specialist there, he treats noses. You go to Paris, he examines your nose: I can treat only your right nostril, he says, I don't treat left nostrils, it's not my specialty, but after me, go to Vienna, there's a separate specialist there who will finish treating your left nostril.

Some people have a hidden richness waiting to be discovered. They don’t advertise it, but it’s there for those willing to scratch beneath the surface.

Don’t let psychological warfare from an advertisement campaign blind you from the truth of your beauty, possibility, worthiness, and purpose.

Don't fight to be right, but fight when you are right.

We are surrounded by advertisements that keep us focused on what we don't have, what we should have, and how we can get it. Everything to take our eyes off the fact that there is a Holy God to whom we'll be accountable.

Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction.

Don't let the advertisements on TV be your guide. The woman who sustains a man's interest is not the one who feels confident because of a particular miniskirt, a belly ring, or a black dress with plunging neckline. A bitch doesn't rely on these things to feel good about herself. She relies on who she is as a woman.

You have a class of young men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need.

You don’t have to want things outside you to fill up the gaps inside you. You don’t leave bits of you hanging around on objects in shop-windows, in catalogues or on advertising hoardings. Wherever you go you take your whole self with you, you don’t leave bits lying around to get stamped on, you’re all of a piece,

One day you and I will have to have a little talk about this business called love. I still don't understand what it's all about. My guess is that it's just a gigantic hoax, invented to keep people quiet and diverted. Everyone talks about love: the priests, the advertising posters, the literati, and the politicians, those of them who make love. And in speaking of love and offering it as a panacea for every tragedy, they would and betray and kill both body and soul.

It isn't just Wally. It could be a girl, for goodness' sake. I mean if he were a girl - somebody in my dorm, for example, - he'd have been painting scenery in some stock company all summer. Or bicycled through wales. Or taken an apartment in New York and worked for a magazine or an advertising company. It's everybody, I mean. Everything everybody does is so - I don't know, not wrong, or even mean, or even stupid, necessarily. But just so tiny and meaningless and - sad-making. And the worst part is, if you go bohemian or something crazy like that, you're conforming just as much as everybody else, only in a different way.

Are you in the middle of something important, or can I grab you for a few minutes.’…..’Mr. Drake, I don’t think that would be appropriate.

I’d actually rather go off with my family. This is another thing you don’t advertise about yourself,

Finally, don’t put on a Let’s Be Fair tone and say “But black people are racist too.” Because of course we’re all prejudiced (I can’t even stand some of my blood relatives, grasping, selfish folks), but racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.

I don’t know what young fellows want to go in for those sort of things for?” I said. “Wars are a waste of time; and advertising is all lies.” “I am afraid, my dear Mister Le Page,” he said, looking very sorry for me, “you are an anachronism.

Calling a tongue piecing 'cosmetic' is a bit of a stretch, since you don't get one because it makes you look better. You get one because you're so desperate for affection that you're willing to gruesomely harm yourself to advertise how well you suck dick.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.

You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle.

Not long ago, I advertised for perverse rules of grammar, along the lines of "Remember to never split an infinitive" and "The passive voice should never be used." The notion of making a mistake while laying down rules ("Thimk," "We Never Make Misteaks") is highly unoriginal, and it turns out that English teachers have been circulating lists of fumblerules for years. As owner of the world's largest collection, and with thanks to scores of readers, let me pass along a bunch of these never-say-neverisms: * Avoid run-on sentences they are hard to read. * Don't use no double negatives. * Use the semicolon properly, always use it where it is appropriate; and never where it isn't. * Reserve the apostrophe for it's proper use and omit it when its not needed. * Do not put statements in the negative form. * Verbs has to agree with their subjects. * No sentence fragments. * Proofread carefully to see if you any words out. * Avoid commas, that are not necessary. * If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. * A writer must not shift your point of view. * Eschew dialect, irregardless. * And don't start a sentence with a conjunction. * Don't overuse exclamation marks!!! * Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents. * Writers should always hyphenate between syllables and avoid un-necessary hyph-ens. * Write all adverbial forms correct. * Don't use contractions in formal writing. * Writing carefully, dangling participles must be avoided. * It is incumbent on us to avoid archaisms. * If any word is improper at the end of a sentence, a linking verb is. * Steer clear of incorrect forms of verbs that have snuck in the language. * Take the bull by the hand and avoid mixed metaphors. * Avoid trendy locutions that sound flaky. * Never, ever use repetitive redundancies. * Everyone should be careful to use a singular pronoun with singular nouns in their writing. * If I've told you once, I've told you a thousand times, resist hyperbole. * Also, avoid awkward or affected alliteration. * Don't string too many prepositional phrases together unless you are walking through the valley of the shadow of death. * Always pick on the correct idiom. * "Avoid overuse of 'quotation "marks."'" * The adverb always follows the verb. * Last but not least, avoid cliches like the plague; seek viable alternatives." (New York Times, November 4, 1979; later also published in book form)

If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment. If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards.

Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.

Their [girls] sexual energy, their evaluation of adolescent boys and other girls goes thwarted, deflected back upon the girls, unspoken, and their searching hungry gazed returned to their own bodies. The questions, Whom do I desire? Why? What will I do about it? are turned around: Would I desire myself? Why?...Why not? What can I do about it? The books and films they see survey from the young boy's point of view his first touch of a girl's thighs, his first glimpse of her breasts. The girls sit listening, absorbing, their familiar breasts estranged as if they were not part of their bodies, their thighs crossed self-consciously, learning how to leave their bodies and watch them from the outside. Since their bodies are seen from the point of view of strangeness and desire, it is no wonder that what should be familiar, felt to be whole, become estranged and divided into parts. What little girls learn is not the desire for the other, but the desire to be desired. Girls learn to watch their sex along with the boys; that takes up the space that should be devoted to finding out about what they are wanting, and reading and writing about it, seeking it and getting it. Sex is held hostage by beauty and its ransom terms are engraved in girls' minds early and deeply with instruments more beautiful that those which advertisers or pornographers know how to use: literature, poetry, painting, and film. This outside-in perspective on their own sexuality leads to the confusion that is at the heart of the myth. Women come to confuse sexual looking with being looked at sexually ("Clairol...it's the look you want"); many confuse sexually feeling with being sexually felt ("Gillete razors...the way a woman wants to feel"); many confuse desiring with being desirable. "My first sexual memory," a woman tells me, "was when I first shaved my legs, and when I ran my hand down the smooth skin I felt how it would feel to someone else's hand." Women say that when they lost weight they "feel sexier" but the nerve endings in the clitoris and nipples don't multiply with weight loss. Women tell me they're jealous of the men who get so much pleasure out of the female body that they imagine being inside the male body that is inside their own so that they can vicariously experience desire. Could it be then that women's famous slowness of arousal to men's, complex fantasy life, the lack of pleasure many experience in intercourse, is related to this cultural negation of sexual imagery that affirms the female point of view, the culture prohibition against seeing men's bodies as instruments of pleasure? Could it be related to the taboo against representing intercourse as an opportunity for a straight woman actively to pursue, grasp, savor, and consume the male body for her satisfaction, as much as she is pursued, grasped, savored, and consumed for his?

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need, and the things you own, end up owning you. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaries, and movie gods, and rock stars, but we won't. We're slowly learning that fact.

America…is being lost through television. Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a seven- or eight-year old could read consecutively for an hour or two. But they don’t do that much anymore. The habit has been lost. Every seven to ten minutes, a child is interrupted by a commercial on TV> Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption.

I glance back in the mirror to the concrete bridge, the one I've boldly driven straight across without second thought, and I see truth reflecting back at me: Every time fear freezes and worry writhes, every time I surrender to stress, aren't I advertising the unreliability of God? That I really don't believe? But if I'm grateful to the Bridge Builder for the crossing of a million strong bridges, thankful for a million faithful moments, my life speaks my beliefs and I trust Him again.

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.

No one has to know until we adopt in a few years. I’m sure there are loads of damn babies waiting for parents to buy them. We will be fine.” I know she hasn’t accepted my offer of marriage, or even being in a relationship with me, but I hope she doesn’t use this opportunity to remind me of that. She laughs softly. “Damn babies? Please tell me you don’t think there is a store somewhere downtown where you walk in and purchase a baby?” She lifts her hand to her mouth to stop herself from laughing at me. “There isn’t?” I joke. “What’s Babies ‘R’ Us, then?” “Oh my goodness!” She tilts her head back in laughter. I reach across the small space between us and grab hold of her hand. “If that damn store isn’t full of babies, lined up, ready for purchase, than I’m suing for false advertisement.

Excerpt from Ursula K Le Guin's speech at National Book Awards Hard times are coming, when we’ll be wanting the voices of writers who can see alternatives to how we live now, can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine real grounds for hope. We’ll need writers who can remember freedom – poets, visionaries – realists of a larger reality. Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximise corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship. Yet I see sales departments given control over editorial. I see my own publishers, in a silly panic of ignorance and greed, charging public libraries for an e-book six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience, and writers threatened by corporate fatwa. And I see a lot of us, the producers, who write the books and make the books, accepting this – letting commodity profiteers sell us like deodorant, and tell us what to publish, what to write. Books aren’t just commodities; the profit motive is often in conflict with the aims of art. We live in capitalism, its power seems inescapable – but then, so did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art. Very often in our art, the art of words. I’ve had a long career as a writer, and a good one, in good company. Here at the end of it, I don’t want to watch American literature get sold down the river. We who live by writing and publishing want and should demand our fair share of the proceeds; but the name of our beautiful reward isn’t profit. Its name is freedom.

Break down your problem as much as you can, but don’t do it on the basis of your guesses. If you don’t know exactly what is wrong, use market research to break down your problem further and further until you reach the very point of your trouble.

Nadine,” said my voice. “You know how people daydream about the Bahamas, with the beaches and palm trees? I don’t know if they really do, no doubt it’s mostly advertising, but you’re the island I think about.

Dresses don't look beautiful on hangers.

The commercial media … help citizens feel as if they are successful and have met these aspirations, even if they have not. They tend to neglect reality (they don't run stories about how life is hard, fame and fortune elusive, hopes disappointed) and instead celebrate idealized identities – those that, in a commodity culture, revolve around the acquisition of status, money, fame and power, or at least the illusion of these things. The media, in other words, assist the commercial culture in “need creation”, prompting consumers to want things they don't need or have never really considered wanting. And catering to these needs, largely implanted by advertisers and the corporate culture, is a very profitable business. A major part of the commercial media revolves around selling consumers images and techniques to “actualize” themselves, or offering seductive forms of escape through entertainment and spectacle. News is filtered into the mix, but actual news is not the predominant concern of the commercial media.

Anyone and everyone taking a writing class knows that the secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress... Actually, when you think about it, not many novels in the Spare tradition are terribly cheerful. Jokes you can usually pluck out whole, by the roots, so if you're doing some heavy-duty prose-weeding, they're the first to go. And there's some stuff about the whole winnowing process I just don't get. Why does it always stop when the work in question has been reduced to sixty or seventy thousand words--entirely coincidentally, I'm sure, the minimum length for a publishable novel? I'm sure you could get it down to twenty or thirty if you tried hard enough. In fact, why stop at twenty or thirty? Why write at all? Why not just jot the plot and a couple of themes down on the back of an envelope and leave it at that? The truth is, there's nothing very utilitarian about fiction or its creation, and I suspect that people are desperate to make it sound manly, back-breaking labor because it's such a wussy thing to do in the first place. The obsession with austerity is an attempt to compensate, to make writing resemble a real job, like farming, or logging. (It's also why people who work in advertising put in twenty-hour days.) Go on, young writers--treat yourself to a joke, or an adverb! Spoil yourself! Readers won't mind!

I figure... ...that the people are now more deeply conscious than ever before in history of the existence and functioning principles of universal, inexorable physical laws; of the pervading, quietly counseling truth within each and every one of us; of the power of love; and--each man by himself--of his own developing, dynamic relationship with his own conception of the Almightiness of the All-Knowing. ...that our contemporaries just don't wear their faith on their sleeves anymore. ...that people have removed faith from their sleeves because they found out for themselves that faith is much too important for careless display. Now they are willing to wait out the days and years for the truthful events, encouraged individually from within; and the more frequently the dramatic phrases advertising love, patriotism, fervent belief, morals, and good fellowship are plagiarized, appropriated and exhibited in the show windows of the world by the propaganda whips for indirect and ulterior motives, no matter how meager the compromise--the more do people withdraw within themselves and shun taking issue with the nauseating perversions, though eternally exhibiting quiet indifference, nonchalance or even cultivating seemingly ignorant acceptance.

Because sometimes we fall in love with a face and not what’s behind it. My mother used to pour the grease off the meat when she cooked, and she stored it in a tin the cupboard. For a while, she used a tin that had once held those long, praline-covered cookies with hazelnut crème inside. The expensive ones? More than once I got that tin down thinking I’d found my mom’s secret stash, only to take off the lid and see smelly mounds of grease.” Elliott laughed, getting the point. “The container didn’t matter much at that point, huh?” “That’s right. It made me want cookies, but that container was major false advertising. I think sometimes a beautiful face is false advertising too, and too many of us don’t take the time to look beneath the lid. ….

Just once I'd like to see you be wrong about something." "Oh, I've been wrong about plenty of things," Ander murmured, pulling her toward him and draping both arms around her waist. "I just don't like to advertise the fact.

You can tell all of us are morphing into full-blown adults, wingtip adults, because all the time now the Big Question is, What are you going to do? After the summer, about your scholarship, about choosing a college, after graduation, with the rest of your life. When you are thirteen, the question is, Smooth or crunchy? That's it. Later, at the onset of full-blown adulthood, the Big Question changes a little bit - instead of, What are you going to do? it turns into, What do you do? I hear it all the time when my parents have parties, all the men standing around. After they talk sports, they always ask, What do you do? It's just part of the code that they mean "for a living" because no one ever answers it by saying, I go for walks and listen to music full-blast and don't care about my hearing thirty years from now, and I drink milk out of the carton, and I cough when someone lights up a cigarette, and I dig rainy days because they make me sad in a way I like, and I read books until I fall asleep holding them, and I put on sock-shoe, sock-shoe instead of sock-sock, shoe-shoe because I think it's better luck. Never that. People are always in something. I'm in advertising. I'm in real estate. I'm in sales and marketing.

Despair Who is he? A railroad track toward hell? Breaking like a stick of furniture? The hope that suddenly overflows the cesspool? The love that goes down the drain like spit? The love that said forever, forever and then runs you over like a truck? Are you a prayer that floats into a radio advertisement? Despair, I don't like you very well. You don't suit my clothes or my cigarettes. Why do you locate here as large as a tank, aiming at one half of a lifetime? Couldn't you just go float into a tree instead of locating here at my roots, forcing me out of the life I've led when it's been my belly so long? All right! I'll take you along on the trip where for so many years my arms have been speechless

Is the burden of independent thought wearing you down? Do you dread the indecision that awaits every time you open your wardrobe? Are you embarrassed by your reticence when you hear other people discuss current affairs, music, relationships, etcetera? Don't worry, you're not alone. Help is just a pair of clippers away! We've helped thousands of sad losers avoid confronting their loneliness and inadequacy, and we can do the same for you. We'll tell you what to wear. We'll tell you what to think. We'll tell you what music to listen to. and most importantly, we'll bring you together with lots of people exactly the same as yourself — it's just like having friends!

I don’t like this world. I definitely do not like it. The society in which I live disgusts me; advertising sickens me; computers make me puke. My entire work as a computer expert consists of adding to the data, the cross-referencing, the criteria of rational decision-making. It has no meaning. To tell the truth, it is even negative up to a point; a useless encumbering of the neurons. This world has need of many things, bar more information.

i wanted to take your hand and run with you together toward ourselves down the street to your street i wanted to laugh aloud and skip the notes past the marquee advertising “women in love” past the record shop with “The Spirit In The Dark” past the smoke shop past the park and no parking today signs past the people watching me in my blue velvet and i don’t remember what you wore but only that i didn’t want anything to be wearing you i wanted to give myself to the cyclone that is your arms and let you in the eye of my hurricane and know the calm before and some fall evening after the cocktails and the very expensive and very bad steak served with day-old baked potatoes after the second cup of coffee taken while listening to the rejected violin player maybe some fall evening when the taxis have passed you by and that light sort of rain that occasionally falls in new york begins you’ll take a thought and laugh aloud the notes carrying all the way over to me and we’ll run again together toward each other yes?

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

If you don’t play, you lose. There was a Ukrainian woman at the market selling big red apples. ‘Come get your apples! Chernobyl apples!’ Someone told her not to advertise that, no one will buy them. ‘Don’t worry!’ she says. ‘They buy them anyway. Some need them for their mother-in-law, some for their boss.’

Every day we’re bombarded with information and images—with adolescents in heavy makeup pretending to be grown women as they advertise miraculous creams promising eternal beauty; with the story of an aging couple who climbed Mount Everest to celebrate their wedding anniversary; with new massage gizmos, and pharmacy windows that are chockablock with slimming products; with movies that give an entirely false impression of reality, and books promising fantastic results; with specialists who give advice about how to succeed in life or find inner peace. And all these things make us feel old, make us feel that we’re leading dull, unadventurous lives as our skin grows ever more flaccid, and the pounds pile on irrevocably. And yet we feel obliged to repress our emotions and our desires, because they don’t fit with what we call “maturity.” Choose what information you listen to. Place a filter over your eyes and ears and allow in only things that won’t bring you down, because we have our day-to-day life to do that.

What about the contacts your mum had?” his dad asked. “I rang and spoke to four very polite computers who gave me all these options and then cut out on me. Then I tried the post office, because they were advertising, and I spoke to another computer. Very rude, that one. Don’t think it recognized ‘Are you shitting me?’ as an option.” “You know why that is?” “Why is that, Dominic?” Tom had asked drolly, because he knew he was going to be told why. “Because we don’t live in a society anymore, Tom. We live in an economy. We’re not citizens. We’re customers. That’s what this government’s done to us.

Meanwhile, the Times, London, ran a full-page advertisement on 15 August protesting the Emergency, proclaiming, ‘Today is India’s Independence Day. Don’t let the light go out on Indian Democracy.’ It was signed by 700 prominent world citizens, intellectuals, writers, artistes and MPs who had contributed towards the payment for the ad and signed the appeal.

I think we're the only ones in the building," he says. "Then no one will mind when I do this!" I jump onto the desk and parade back and forth. St. Clair belts out a song, and I shimmy to the sound of his voice. When he finishes,I bow with a grand flourish. "Quick!" he says. "What?" I hop off the desk. Is Nate here? Did he see? But St. Clair runs to the stairwell. He throws open the door and screams. The ehco makes us both jump, and then together we scream again at the top of our lungs. It's exhilarating. St. Clair chases me to the elevator,and we ride it to the rooftop. He hangs back but laughs as I spit off the side, trying to hit a lingerie advertisement. The wind is fierce,and my aim is off,so I race back down two flights of stairs. Our staircase is wide and steady, so he's only a few feet behind me. We reach his floor. "Well," he says. Our conversation halts for the first time in hours. I look past him. "Um.Good night." "See you tomorrow? Late breakfast at the creperie?" "That'd be nice." "Unless-" he cuts himself off. Unless what? He's hesitant, changed his mind. The moment passes. I give him one more questioning look, but he turns away. "Okay." It's hard to keep the disappointment out of my voice. "See you in the morning." I take the steps down and glance back.He's staring at me. I lift my hand and wave. He's oddly statuesque. I push through the door to my floor,shaking my head. I don't understand why things always go from perfect to weird with us. It's like we're incapable of normal human interaction. Forget about it,Anna. The stairwell door bursts open. My heart stops. St. Clair looks nervous. "It's been a good day. This was the first good day I've had in ages." He walks slowly toward me. "I don't want it to end. I don't want to be alone right now." "Uh." I can't breathe. He stops before me,scanning my face. "Would it be okay if I stayed with you? I don't want to make you uncomfortable-" "No! I mean..." My head swims. I can hardly think straight. "Yes. Yes, of course,it's okay." St. Clair is still for a moment. And then he nods. I pull off my necklace and insert my key into the lock. He waits behind me. My hand shakes as I open the door.

Have you ever had a lyric from a really crappy song or advertising jingle get stuck in your head? Something that just won't go away, no matter how much you don't want it to be there? Imagine if, instead of a silly piece of music, it was an image. Imagine that image was something you found disturbing; say, rivers of rich burgundy blood gushing from slashes in your forearms. What if, instead of this being a fleeting, irritating image, it took hold in your mind. It would be there on waking, it would push itself into your thoughts while you were watching television, driving, sitting at your desk. What if, gradually, your mind became your own personal continuously screening horror movie, starring yourself. What would you do? Would you feel compelled to act on these thoughts? Do you think, if you did, it would help? Would you think yourself mad? Would you tell anyone?

...Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex.

There is a moral sturdiness to (hardware store owner) Charley that isn't advertised or boasted about, but is obvious to all who know him and quickly discerned by those who don't. Our country has lately been afflicted with television preachers and pundits who focus on our families while neglecting theirs. How vainglorious these critics seem, how vacuous and shallow they appear when placed alongside a man of Charley's stature.

I saw an advertisement the other day for the secret of life. It said 'The secret of life can be yours for twenty-five shillings. Sent to Secret of Life Institute, Willesden.' So I wrote away, seemed a good bargain, secret of life, twenty-five shillings. And I got a letter back saying, 'If you think you can get the secret of life for twenty-five shillings, you don't deserve to have it. Send fifty shillings for the secret of life.

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it. That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

The people who run our cities don't understand graffiti because they think nothing has the right to exist unless it makes a profit, which makes their opinion worthless. They say graffiti frightens people and is symbolic of the decline in society, but graffiti is only dangerous in the mind of three types of people; politicians, advertising executives and graffiti writers. The people who truly deface our neighbourhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff. They expect to be able to shout their message in your face from every available surface but you're never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back.

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

Over recent years, [there's been] a strong tendency to require assessment of children and teachers so that [teachers] have to teach to tests and the test determines what happens to the child, and what happens to the teacher...that's guaranteed to destroy any meaningful educational process: it means the teacher cannot be creative, imaginative, pay attention to individual students' needs, that a student can't pursue things [...] and the teacher's future depends on it as well as the students'...the people who are sitting in the offices, the bureaucrats designing this - they're not evil people, but they're working within a system of ideology and doctrines, which turns what they're doing into something extremely harmful [...] the assessment itself is completely artificial; it's not ranking teachers in accordance with their ability to help develop children who reach their potential, explore their creative interests and so on [...] you're getting some kind of a 'rank,' but it's a 'rank' that's mostly meaningless, and the very ranking itself is harmful. It's turning us into individuals who devote our lives to achieving a rank, not into doing things that are valuable and important. It's highly destructive...in, say, elementary education, you're training kids this way [...] I can see it with my own children: when my own kids were in elementary school (at what's called a good school, a good-quality suburban school), by the time they were in third grade, they were dividing up their friends into 'dumb' and 'smart.' You had 'dumb' if you were lower-tracked, and 'smart' if you were upper-tracked [...] it's just extremely harmful and has nothing to do with education. Education is developing your own potential and creativity. Maybe you're not going to do well in school, and you'll do great in art; that's fine. It's another way to live a fulfilling and wonderful life, and one that's significant for other people as well as yourself. The whole idea is wrong in itself; it's creating something that's called 'economic man': the 'economic man' is somebody who rationally calculates how to improve his/her own status, and status means (basically) wealth. So you rationally calculate what kind of choices you should make to increase your wealth - don't pay attention to anything else - or maybe maximize the amount of goods you have. What kind of a human being is that? All of these mechanisms like testing, assessing, evaluating, measuring...they force people to develop those characteristics. The ones who don't do it are considered, maybe, 'behavioral problems' or some other deviance [...] these ideas and concepts have consequences. And it's not just that they're ideas, there are huge industries devoted to trying to instill them...the public relations industry, advertising, marketing, and so on. It's a huge industry, and it's a propaganda industry. It's a propaganda industry designed to create a certain type of human being: the one who can maximize consumption and can disregard his actions on others.

When we notice someone suffering and immediately decide to help them, it “says” to our associates, “See how easily I’m moved to help others? When people near me are suffering, I can’t help wanting to make their situation better; it’s just who I am.” This is a profoundly useful trait to advertise; it means you’ll make a great ally. The more time other people spend around you, the more they’ll get to partake of your spontaneous good will. It’s this function of charity that accounts for a lot of the puzzles we discussed earlier. For one, it explains why we donate so opportunistically. Most donors don’t sketch out a giving strategy and follow through as though it were a business plan.

I feel life today is too competitive to be enjoyable. Even if you don't want it to be, life is one intense competition, and how well you fare in it will determine your happiness and success. Most people just want to look like a winner more than they want to be a winner. I detest the competitiveness that permeates the society and how everything revolves around establishing yourself as a unique individual and honing skills that you can advertise in the market place. Contrary to popular belief, competition is not always beneficial. It adds a lot of unwanted frustration and stress. It can be destructive to one's self-esteem. Competition makes us imitate our competitors and we lose our identity in the midst of it. Why does it matter how successful someone else is in comparison to me? To be honest, I don't really care about being successful now. I just want the freedom to do anything I want without having to worry about social standards.

It was a mug. And it had a joke printed on it. It said, Engineers don’t cry. They build bridges and get over it.” Someone laughed then. Isabel or perhaps Gonzalo—I wasn’t sure. With all that crazy banging, my heart had somehow moved up my throat and to my temples, so it was hard to focus on anything besides its beating and Aaron’s voice. “And you know what I did?” he continued, bitterness filling his tone. “Instead of laughing like I wanted to, instead of looking up at her and saying something funny that would hopefully make her give me one of those bright smiles I had somehow already seen her give so freely in the short day I had been around her, I pushed it all down and set the mug on my desk. Then, I thanked her and asked her if there was anything else she needed.” I knew I shouldn’t feel embarrassed, but I was. Just as much as I had been back then, if not more. It had been such a silly thing to do, and I had felt so tiny and dumb after he brushed it away so easily. Closing my eyes, I heard him continue, “I pretty much kicked her out of my office after she went out of her way and got me a gift.” Aaron’s voice got low and harsh. “A fucking welcome gift.” I opened my eyes just in time to watch him turn his head in my direction. Our gazes met. “Just like the big jerk I had advertised myself to be, I ran her out. And to this day, I regret it every time it crosses my mind. Every time I look at her.” He didn’t even blink as he talked, looking straight into my eyes. And I didn’t think I did either. I didn’t think I was even breathing. “All the time I wasted so foolishly. All the time I could have had with her.

Like all animal species (including humans), plants must spread their offspring to areas where they can thrive and pass on their parents’ genes. Young animals disperse by walking or flying, but plants don’t have that option, so they must somehow hitchhike. While some plant species have seeds adapted for being carried by the wind or for floating on water, many others trick an animal into carrying their seeds, by wrapping the seed in a tasty fruit and advertising the fruit’s ripeness by its color or smell. The hungry animal plucks and swallows the fruit, walks or flies off, and then spits out or defecates the seed somewhere far from its parent tree. Seeds can in this manner be carried for thousands of miles. It may come as a surprise to learn that plant seeds can resist digestion by your gut and nonetheless germinate out of your feces. But any adventurous readers who are not too squeamish can make the test and prove it for themselves. The seeds of many wild plant species actually must pass through an animal’s gut before they can germinate. For instance, one African melon species is so well adapted to being eaten by a hyena-like animal called the aardvark that most melons of that species grow on the latrine sites of aardvarks.

Whey protein Whey protein has got more bad press than whisky, gin, rum, wine, beer, and even grass. Whey protein is a powder made from milk which you mix with water to turn into a drink. It has the best biological value of protein; which means that almost every gram of whey you consume gets used for its intended purpose and is absorbed by the body. Whey isolate, made from whey protein is a boon for lactose intolerant vegetarians like me as it doesn’t irritate the stomach or the intestines. Whey protein has been accused of affecting the kidney, liver and heart but this isn’t true. Although superstars, cricketers and doctors advertise for the so called ‘Protein drinks’, (especially for children, easy targets perhaps, not to mention their parents’ obsession with their height), the reality is that these drinks are so loaded in sugar and have such miniscule amounts of protein (not to mention poor biological value too) that they really do much more harm than any good. And a nutrient is never specifically beneficial for a particular age group. Whey protein on the other hand is easy on the system, has zero sugar, and is easy to digest. If you weight train regularly or run long distances, whey protein will become a necessity. (It also comes in all flavours: chocolate, vanilla, strawberry and many more.) Word of caution: whey protein is a supplement. It is not supposed to be used as an alternative to eating correctly. Consuming adequate protein, carbs and fat by means of a well-balanced diet is a must. Only then can whey protein be of any help. Like with everything else, if you overdo it or depend on it alone to provide you with protein, you stand to lose out on its considerable benefits.

Let’s talk about ‘Coexist’ bumper stickers for a second. You’ve definitely seen them around. They’re those blue strips with white lettering that assemble a collection of religious icons and mystical symbols (e.g., an Islamic crescent, a Star of David, a Christian cross, a peace sign, a yin-yang) to spell out a simple message of inclusion and tolerance. Perhaps you instinctively roll your eyes at these advertisements of moral correctness. Perhaps you find the sentiment worthwhile, but you’re not a wear-your-politics-on-your-fender type of person. Or perhaps you actually have ‘Coexist’ bumper stickers affixed to both your Prius and your Beamer. Whatever floats your boat, man; far be it from us to cast stones. But we bring up these particular morality minibillboards to illustrate a bothersome dichotomy. If we were to draw a Venn diagram of (a) the people who flaunt their socially responsible “coexist” values for fellow motorists, and (b) the people who believe that, say, an evangelical Christian who owns a local flower shop ought to be sued and shamed for politely declining to provide floral arrangements for a same-sex wedding, the resulting circles would more or less overlap. The coexist message: You people (i.e., conservatives) need to get on board and start coexisting with groups that might make you uncomfortable. It says so right here on my highly enlightened bumper sticker. But don’t you dare ask me to tolerate the ‘intolerance’ of people with whom I disagree. Because that’s different.

I do understand. Every day we’re bombarded with information and images—with adolescents in heavy makeup pretending to be grown women as they advertise miraculous creams promising eternal beauty; with the story of an aging couple who climbed Mount Everest to celebrate their wedding anniversary; with new massage gizmos, and pharmacy windows that are chockablock with slimming products; with movies that give an entirely false impression of reality, and books promising fantastic results; with specialists who give advice about how to succeed in life or find inner peace. And all these things make us feel old, make us feel that we’re leading dull, unadventurous lives as our skin grows ever more flaccid, and the pounds pile on irrevocably. And yet we feel obliged to repress our emotions and our desires, because they don’t fit with what we call “maturity.” Choose what information you listen to. Place a filter over your eyes and ears and allow in only things that won’t bring you down, because we have our day-to-day life to do that. Do you think I don’t get judged and criticized at work? Well, I do—a lot! But I’ve decided to hear only the things that encourage me to improve, the things that help me correct my mistakes. Otherwise, I will just pretend I can’t hear the other stuff or block it out.

I believe the reasons we hang on to seemingly insignificant snippets of conversation, the smell of a particular pizza delivered by a particular guy, the shape of certain shadows on a particular wall, is that there may come a day when we are sitting in a hospital room visiting our mother as she lies on an uncomfortable bed, still recovering. And we are asking her questions and feeling nervous about what the doctor has said could be permanent damage caused by a blood clot the size of a pinpoint and we don't know if the way she is struggling to find the right words is a temporary exhaustion or the new reality and all we want to do is tell her we love her in a language no one has used before because we mean it in a way that no one has meant it before. And this will be a difficult time for us. But then, in a break between the words, a commercial may come on the small television hung up in the corner of the room that we did not even know was playing. It may advertise some new drug, some insurance plan, and our mother will smile at the voice of the handsome actor standing in front of a green screen. She will then close her eyes and squeeze our hand, the one that she has been holding since we walked in, and say, "Oh, I used to have such a crush on him." When she does this, our memory will be waiting. Yes, yes, yes. It is love that we feel here. This is the purpose of memory.

We have now reached a level in which many people are not merely unacquainted with the fundamentals of punctuation, but don’t evidently realize that there are fundamentals. Many people—people who make posters for leading publishers, write captions for the BBC, compose letters and advertisements for important institutions—seem to think that capitalization and marks of punctuation are condiments that you sprinkle through any collection of words as if from a salt shaker. Here is a headline, exactly as presented, from a magazine ad for a private school in York: “Ranked by the daily Telegraph the top Northern Co-Educational day and Boarding School for Academic results.” All those capital letters are just random. Does anyone really think that the correct rendering of the newspaper is “the daily Telegraph”? Is it really possible to be that unobservant? Well, yes, as a matter of fact. Not long ago, I received an e-mail from someone at the Department for Children, Schools and Families asking me to take part in a campaign to help raise appreciation for the quality of teaching in Great Britain. Here is the opening line of the message exactly as it was sent to me: “Hi Bill. Hope alls well. Here at the Department of Children Schools and Families…” In the space of one line, fourteen words, the author has made three elemental punctuation errors (two missing commas, one missing apostrophe; I am not telling you more than that) and gotten the name of her own department wrong—this from a person whose job is to promote education. In a similar spirit, I received a letter not long ago from a pediatric surgeon inviting me to speak at a conference. The writer used the word “children’s” twice in her invitation, spelling it two different ways and getting it wrong both times. This was a children’s specialist working in a children’s hospital. How long do you have to be exposed to a word, how central must it be to your working life, to notice how it is spelled?

When do you wish to go?” “Early to-morrow morning, sir.” “Well, you must have some money; you can’t travel without money, and I daresay you have not much: I have given you no salary yet. How much have you in the world, Jane?” he asked, smiling. I drew out my purse; a meagre thing it was. “Five shillings, sir.” He took the purse, poured the hoard into his palm, and chuckled over it as if its scantiness amused him. Soon he produced his pocket-book: “Here,” said he, offering me a note; it was fifty pounds, and he owed me but fifteen. I told him I had no change. “I don’t want change; you know that. Take your wages.” I declined accepting more than was my due. He scowled at first; then, as if recollecting something, he said— “Right, right! Better not give you all now: you would, perhaps, stay away three months if you had fifty pounds. There are ten; is it not plenty?” “Yes, sir, but now you owe me five.” “Come back for it, then; I am your banker for forty pounds.” “Mr. Rochester, I may as well mention another matter of business to you while I have the opportunity.” “Matter of business? I am curious to hear it.” “You have as good as informed me, sir, that you are going shortly to be married?” “Yes; what then?” “In that case, sir, Adèle ought to go to school: I am sure you will perceive the necessity of it.” “To get her out of my bride’s way, who might otherwise walk over her rather too emphatically? There’s sense in the suggestion; not a doubt of it. Adèle, as you say, must go to school; and you, of course, must march straight to—the devil?” “I hope not, sir; but I must seek another situation somewhere.” “In course!” he exclaimed, with a twang of voice and a distortion of features equally fantastic and ludicrous. He looked at me some minutes. “And old Madam Reed, or the Misses, her daughters, will be solicited by you to seek a place, I suppose?” “No, sir; I am not on such terms with my relatives as would justify me in asking favours of them—but I shall advertise.

Thank you Neil, and to the givers of this beautiful reward, my thanks from the heart. My family, my agent, editors, know that my being here is their doing as well as mine, and that the beautiful reward is theirs as much as mine. And I rejoice at accepting it for, and sharing it with, all the writers who were excluded from literature for so long, my fellow authors of fantasy and science fiction—writers of the imagination, who for the last 50 years watched the beautiful rewards go to the so-called realists. I think hard times are coming when we will be wanting the voices of writers who can see alternatives to how we live now and can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine some real grounds for hope. We will need writers who can remember freedom. Poets, visionaries—the realists of a larger reality. Right now, I think we need writers who know the difference between the production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not quite the same thing as responsible book publishing or authorship. (Thank you, brave applauders.) Yet I see sales departments given control over editorial; I see my own publishers in a silly panic of ignorance and greed, charging public libraries for an ebook six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience and writers threatened by corporate fatwa, and I see a lot of us, the producers who write the books, and make the books, accepting this. Letting commodity profiteers sell us like deodorant, and tell us what to publish and what to write. (Well, I love you too, darling.) Books, you know, they’re not just commodities. The profit motive often is in conflict with the aims of art. We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and very often in our art—the art of words. I have had a long career and a good one. In good company. Now here, at the end of it, I really don’t want to watch American literature get sold down the river. We who live by writing and publishing want—and should demand—our fair share of the proceeds. But the name of our beautiful reward is not profit. Its name is freedom. Thank you.

Likewise, we “trusted the process,” but the process didn’t save Toy Story 2 either. “Trust the Process” had morphed into “Assume that the Process Will Fix Things for Us.” It gave us solace, which we felt we needed. But it also coaxed us into letting down our guard and, in the end, made us passive. Even worse, it made us sloppy. Once this became clear to me, I began telling people that the phrase was meaningless. I told our staff that it had become a crutch that was distracting us from engaging, in a meaningful way, with our problems. We should trust in people, I told them, not processes. The error we’d made was forgetting that “the process” has no agenda and doesn’t have taste. It is just a tool—a framework. We needed to take more responsibility and ownership of our own work, our need for self-discipline, and our goals. Imagine an old, heavy suitcase whose well-worn handles are hanging by a few threads. The handle is “Trust the Process” or “Story Is King”—a pithy statement that seems, on the face of it, to stand for so much more. The suitcase represents all that has gone into the formation of the phrase: the experience, the deep wisdom, the truths that emerge from struggle. Too often, we grab the handle and—without realizing it—walk off without the suitcase. What’s more, we don’t even think about what we’ve left behind. After all, the handle is so much easier to carry around than the suitcase. Once you’re aware of the suitcase/handle problem, you’ll see it everywhere. People glom onto words and stories that are often just stand-ins for real action and meaning. Advertisers look for words that imply a product’s value and use that as a substitute for value itself. Companies constantly tell us about their commitment to excellence, implying that this means they will make only top-shelf products. Words like quality and excellence are misapplied so relentlessly that they border on meaningless. Managers scour books and magazines looking for greater understanding but settle instead for adopting a new terminology, thinking that using fresh words will bring them closer to their goals. When someone comes up with a phrase that sticks, it becomes a meme, which migrates around even as it disconnects from its original meaning. To ensure quality, then, excellence must be an earned word, attributed by others to us, not proclaimed by us about ourselves. It is the responsibility of good leaders to make sure that words remain attached to the meanings and ideals they represent.