Do Like And Subscribe Quotes

At present, the successful office-seeker is a good deal like the center of the earth; he weighs nothing himself, but draws everything else to him. There are so many societies, so many churches, so many isms, that it is almost impossible for an independent man to succeed in a political career. Candidates are forced to pretend that they are catholics with protestant proclivities, or christians with liberal tendencies, or temperance men who now and then take a glass of wine, or, that although not members of any church their wives are, and that they subscribe liberally to all. The result of all this is that we reward hypocrisy and elect men entirely destitute of real principle; and this will never change until the people become grand enough to allow each other to do their own thinking. Our government should be entirely and purely secular. The religious views of a candidate should be kept entirely out of sight. He should not be compelled to give his opinion as to the inspiration of the bible, the propriety of infant baptism, or the immaculate conception. All these things are private and personal. The people ought to be wise enough to select as their officers men who know something of political affairs, who comprehend the present greatness, and clearly perceive the future grandeur of our country. If we were in a storm at sea, with deck wave-washed and masts strained and bent with storm, and it was necessary to reef the top sail, we certainly would not ask the brave sailor who volunteered to go aloft, what his opinion was on the five points of Calvinism. Our government has nothing to do with religion. It is neither christian nor pagan; it is secular. But as long as the people persist in voting for or against men on account of their religious views, just so long will hypocrisy hold place and power. Just so long will the candidates crawl in the dust—hide their opinions, flatter those with whom they differ, pretend to agree with those whom they despise; and just so long will honest men be trampled under foot.

Russia used to be great, a nation of philosophers, brilliant thinkers, artists, and scientists. Not anymore. It hasn’t been great for a long time, not since Stalin purged the thinking class. Contrary to popular belief, he didn’t murder the bourgeoisie, he murdered anyone with talent. Do you know what that does to a society? I find it’s difficult to be proud of my heritage, of a culture I now consider mediocre at best, monstrous at worst. Russia is irrevocably crippled, stained by its totalitarianism—to which it still subscribes, like sheep—and rivers flow, the sky weeps with the blood of what once made it great.

I’m not sure how the ponies happened, though I have an inkling: “Can I get you anything?” I’ll say, getting up from a dinner table, “Coffee, tea, a pony?” People rarely laugh at this, especially if they’ve heard it before. “This party’s ‘sposed to be fun,” a friend will say. “Really? Will there be pony rides?” It’s a nervous tic and a cheap joke, cheapened further by the frequency with which I use it. For that same reason, it’s hard to weed it out of my speech – most of the time I don’t even realize I’m saying it. There are little elements in a person’s life, minor fibers that become unintentionally tangled with your personality. Sometimes it’s a patent phrase, sometimes it’s a perfume, sometimes it’s a wristwatch. For me, it is the constant referencing of ponies. I don’t even like ponies. If I made one of my throwaway equine requests and someone produced an actual pony, Juan-Valdez-style, I would run very fast in the other direction. During a few summers at camp, I rode a chronically dehydrated pony named Brandy who would jolt down without notice to lick the grass outside the corral and I would careen forward, my helmet tipping to cover my eyes. I do, however, like ponies on the abstract. Who doesn’t? It’s like those movies with the animated insects. Sure, the baby cockroach seems cute with CGI eyelashes, but how would you feel about fifty of her real-life counterparts living in your oven? And that’s precisely the manner in which the ponies clomped their way into my regular speech: abstractly. “I have something for you,” a guy will say on our first date. “Is it a pony?” No. It’s usually a movie ticket or his cell phone number. But on our second date, if I ask again, I’m pretty sure I’m getting a pony. And thus the Pony drawer came to be. It’s uncomfortable to admit, but almost every guy I have ever dated has unwittingly made a contribution to the stable. The retro pony from the ‘50s was from the most thoughtful guy I have ever known. The one with the glitter horseshoes was from a boy who would later turn out to be straight somehow, not gay. The one with the rainbow haunches was from a librarian, whom I broke up with because I felt the chemistry just wasn’t right, and the one with the price tag stuck on the back was given to me by a narcissist who was so impressed with his gift he forgot to remover the sticker. Each one of them marks the beginning of a new relationship. I don’t mean to hint. It’s not a hint, actually, it’s a flat out demand: I. Want. A. Pony. I think what happens is that young relationships are eager to build up a romantic repertoire of private jokes, especially in the city where there’s not always a great “how we met” story behind every great love affair. People meet at bars, through mutual friends, on dating sites, or because they work in the same industry. Just once a coworker of mine, asked me out between two stops on the N train. We were holding the same pole and he said, “I know this sounds completely insane, bean sprout, but would you like to go to a very public place with me and have a drink or something...?” I looked into his seemingly non-psycho-killing, rent-paying, Sunday Times-subscribing eyes and said, “Sure, why the hell not?” He never bought me a pony. But he didn’t have to, if you know what I mean.

And when I started at NYU and I met all those kids right out of undergrad, I thought, Hell, yeah, I’m a fucking Marine. Some of them, highly educated kids at a top five law school, didn’t even know what the Marine Corps did. (“It’s like a stronger Army, right?”) Few of them followed the wars at all, and most subscribed to a “It’s a terrible mess, so let’s not think about it too much” way of thinking. Then there were the political kids, who had definite opinions and were my least favorite to talk to. A lot of these overlapped with the insufferable public interest crowd, who hated the war, couldn’t see why anybody’d ever do corporate law, didn’t understand why anyone would ever join the military, didn’t understand why anyone would ever want to own a gun, let alone fire one, but who still paid lip service to the idea that I deserved some sort of respect and that I was, in an imprecise way that was clearly related to action movies and recruiting commercials, far more “hard-core” than your average civilian. So sure, I was a Marine. At the very least, I wasn’t them.

The novel, then, provides a reduction of the world different from that of the treatise. It has to lie. Words, thoughts, patterns of word and thought, are enemies of truth, if you identify that with what may be had by phenomenological reductions. Sartre was always, as he explains in his autobiography, aware of their being at variance with reality. One remembers the comic account of this antipathy in Iris Murdoch Under the Net, one of the few truly philosophical novels in English; truth would be found only in a silent poem or a silent novel. As soon as it speaks, begins to be a novel, it imposes causality and concordance, development, character, a past which matters and a future within certain broad limits determined by the project of the author rather than that of the characters. They have their choices, but the novel has its end. * ____________________ * There is a remarkable passage in Ortega y Gasset London essay ' History as a System' (in Philosophy and History, ed. Klibansky and Paton, 1936) which very clearly states the issues more notoriously formulated by Sartre. Ortega is discussing man's duty to make himself. 'I invent projects of being and doing in the light of circumstance. This alone I come upon, this alone is given me: circumstance. It is too often forgotten that man is impossible without imagination, without the capacity to invent for himself a conception of life, to "ideate" the character he is going to be. Whether he be original or a plagiarist, man is the novelist of himself... Among... possibilities I must choose. Hence, I am free. But, be it well understood, I am free by compulsion, whether I wish to be or not... To be free means to be lacking in constitutive identity, not to have subscribed to a determined being, to be able to be other than what one was...' This 'constitutive instability' is the human property lacking in the novels condemned by Sartre and Murdoch. Ortega differs from Sartre on the use of the past; but when he says that his free man is, willy-nilly, 'a second-hand God,' creating his own entity, he is very close to Sartre, who says that to be is to be like the hero in a novel. In one instance the eidetic image is of God, in the other of the Hero.

And I would say this too. The rest of the United States knows next to nothing about the South. The present idea and picture which they hold of a people decadent and even obsolete through inbreeding and illiteracy – the inbreeding a result of the illiteracy and the isolation so that there is nothing else to do at night – as to be a kind of species of juvenile delinquents with a folklore of blood and violence, yet who, like juvenile delinquents, can be controlled by firmness once they are brought to believe that the police mean business, is as baseless and illusory as that one a generation ago of (oh yes, we subscribed to it too) columned porticoes and magnolias.

If they are left-wing, they can subscribe to Daily Kos and Huffington Post. If they are right-wing, they can subscribe to Breitbart or the Drudge Report.6 Less often do they subscribe to outlets that provide several points of view. As a result, their thinking rarely gets challenged, so they become still less likely or able to assess information critically.

Courage is the root of change--and change is what we're chemically designed to do. So when you wake up tomorrow, make this pledge. No more holding yourself back. No more subscribing to others' opinions of what you can and cannot achieve. And no more allowing anyone to pigeonhole you into useless categories of sex, race, economic status, and religion. Do not allow your talents to like dormant...Design your own future.

Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt. It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.

In the conduct of my newspaper, I carefully excluded all libeling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences. These things I mention as a caution to young printers, and that they may be encouraged not to pollute their presses and disgrace their profession by such infamous practices, but refuse steadily, as they may see by my example that such a course of conduct will not, on the whole, be injurious to their interests.

In the conduct of my newspaper, I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now, many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences.

Your success with that initial group, the number that clicks on the video, determines how far and wide YouTube will promote it further. If many of your subscribers click on the video, YouTube will send it out to more subscribers and to some non-subscribers that have watched similar content. If that group of non-subscribers also clicks to watch the video, the platform will expand the reach even further. The platform keeps doing this, continuously using data from who is clicking and how much of the video they watch, to determine how much further to expand your video’s reach. So what does this mean to your niche and why is it important? Think about it from the perspective of someone with no definable niche, a person that posts videos with no clear content strategy. People that subscribe to their channel may do so because they like the creator’s personality but they aren’t likely to be interested in a lot of the content. That means there might not be many of your subscribers from that initial test group that will be interested in the new video. They won’t click through and it will be a negative signal to YouTube…even the subscribers aren’t interested so why push it out to more people? That’s going to make it difficult to grow a channel in the first place if your videos aren’t being promoted much by YouTube. Now think of it in terms of someone that posts videos only

People reacted with hate and fear and then community by wearing American flag shirts, bandannas, crying, huddling, lost, and senseless. They packed the gymnasium to talk about how they felt. A lot of students were from New York so I understood their pain. For them, it was personal. But for me, it was surreal. I didn't take it personally: I'd never subscribed to America. I never felt included in this country. To this day, someone tells me to go back to China at least three times a year and I live in downtown New York. (222-233) Americans. Americans. AMERICANS. They've called me chink. They've treated me like the Other. They laughed at my food, they laughed at my family, they laughed at my culture, they wouldn't give me a proper interview because of my face. Americans. They did that. When 9/11 happened, I was an observer. I mourned for the victims and felt for the people as individuals, but this wasn't my fight. It wasn't the victims' fight, either, though. They were caught in the middle as always. The little people suffer for the crimes of few. This fight wasn't between the people that flew the planes and the people in the towers. We all got played by politics we had nothing to do with. (223) If you want your voice to be heard, you have to fight. There's no other way around it. You can't expect people to seek you out; if you know you're right and you have the answers, then it's your duty to tell the world.(224)

Step 6. Ensure That Your Environment Supports Your Goals Some people subscribe to the philosophy that if the cure doesn’t hurt, it can’t be working. When it comes to permanent changes in diet and lifestyle, the opposite philosophy is the best: The less painful the program, the more likely it is to succeed. Take steps to make your new life easier. Modify your daily behavior so that your surroundings work for you, not against you. Have the right pots, pans, and utensils to cook with; have the right spices, herbs, and seasonings to make your meals delicious; have your cookbooks handy and review them often to make your dishes lively and appealing. Make sure you give yourself the time to shop for food and cook your meals. Change your life to support your health. Don’t sacrifice your health for worthless conveniences. Avoid temptation. Very few people could quit smoking without ridding their house of cigarettes. Alcoholics avoid bars to stop drinking. Protect yourself by protecting your environment. Decrease the time when you are exposed to rich foods to avoid testing your “willpower.” One of the best ways to do this is to throw all the rich foods out of the house. Just as important is to replace harmful foods with those used in the McDougall Program for Maximum Weight Loss. If many of your meals are eaten away from home, make the situations meet your needs. Go to restaurants that offer at least one delicious, nutritious item. Ask the waiter to remove the butter and olive oil from the table. Accept invitations to dinner from friends who eat and live healthfully. Bring healthful foods with you whenever possible. Keep those people close who support your efforts and do not try to sabotage you. Ask family and friends to stop giving you boxes of candy and cakes as gifts. Instead suggest flowers, a card, or a fruit basket. Tell your mother that if she really loves you she’ll feed you properly, forgoing her traditional beef stroganoff.

She shifted gears as they left Worth Avenue, hurtling them along the beach at just sublight speed. “Jesus, Addison, you are so blind,” she finally exploded. “She comes in playing the damsel in distress, and you buy all of it.” “She did n—” “‘Oh, Richard, I need your help,’” she mimicked, doing a startlingly good impression of Patricia’s soft, cultured Brit—especially since the two women had barely spoken a total of five words to one another. “’I’ve left Peter, and I so badly want to make a new start, but I just don’t know how to do it on my own. You’re so big and strong and successful, can’t you see it in your heart to help me?’” Samantha canted her eyes at him. “Did it go a little like that?” Christ. “Maybe,” he hedged. “But—” “See? She wants you back.” “Well, she can’t have me. I’m taken. But she asked for my help, and I’m partially the reason she’s in this position.” “No, she put herself on her back and then you put her in the next position.” “Even so—” “You can’t resist putting on your shining armor, can you?” she said more calmly, blowing out her breath. “And if I know it, then she knows it, too.” “Honestly, Samantha, I think it’s more a matter of Patricia actually being helpless than her acting that way to gain my assistance. I doubt she could find a grocery store on her own, much less the toothpaste aisle.” “But she’s not after toothpaste.” As they stopped at a light, Richard leaned over and grabbed Samantha’s face, kissing her hard on her surprised mouth. “Don’t worry about this. You won’t have to deal with her.” “Maybe not, but you will. And keep in mind that she’s got a subscriber website where she gives advice about how not to get screwed in a divorce.” “She does?” “Yes. Interesting stuff. You really need to spend more time surfing the ’net.” “Shit.” Before Samantha could follow up her smug look with more commentary, he took a breath. “I’ll make dumping the website a condition of my helping her.” “Great. She won’t need the site, anyway, because she’ll be busy screwing you over in person, instead.” “No one screws me over, Samantha. Ever.” “Yet, smart guy. Yet.

The Comte de Chagny was right; no gala performance ever equalled this one. All the great composers of the day had conducted their own works in turns. Faure and Krauss had sung; and on that evening, Christine Daaé had revealed her true self, for the first time, to the astonished and and enthusiastic audience. Gounod had conducted the Funeral March of a Marionette; Reyer, his beautiful overture to Siguar; Saint Saëns, the Danse Macabre and a Rêverie Orientale, Massenet, an unpublished Hungarian march; Guiraud, his Carnaval; Delibes, the Valse lente from Sylvia and the Pizzicati from Coppelia. Mlle. Krauss had sung the bolero in the Vespri Siciliani; and Mlle. Denise Bloch the drinking song in Lucrezia Borgia. But the real triumph was reserved for Christine Daaé, who had begun by singing a few passages from Romeo and Juliet. It was the first time that the young artist sang in this work of Gounod, which had not been transferred to the Opera and which was revived at the the old Theatre Lyrique by Mme. Carvalho. Those who heard her say that her voice, in these passages, was seraphic; but this was nothing to the superhuman notes that she gave forth in the prison scene and the final trio in Faust, which she sang in the place of La Carlotta, who was ill. No one had ever heard or seen anything like it. Daaé revealed a new Margarita that night, a Margarita of a splendor, a radiance hitherto unsuspected. The whole house went mad, rising to it its feet, shouting, cheering, clapping, while Christine sobbed and fainted in the arms of her fellow-singers and had to be carried to her dressing-room. A few subscribers, however, protested. Why had so great a treasure been kept from them all that time? Till then, Christine Daaé had played a good Siebel to Carlotta's rather too splendidly material Margarita. And it had needed Carlotta's incomprehensible and inexcusable absence from this gala night for the little Daaé, at a moment's warning, to show all that she could do in a part of the programme reserved for the Spanish diva! Well, what the subscribers wanted to know was, why had Debienne and Poligny applied to Daaé, when Carlotta was taken ill? Did they know of her hidden genius? And, if they knew of it, why had they kept it hidden? And why had she kept it hidden? Oddly enough, she was not known to have a professor of singing at that moment. She had often said she meant to practice alone for the future. The whole thing was a mystery.

Because Prometheus has a one-sided orientation to his soul, all tendencies to adapt to the external world are repressed and sink into the unconscious. Consequently, if perceived at all, they appear as not belonging to his own personality but as projections. There would seem to be a contradiction in the fact that the soul, whose cause Prometheus has espoused and whom he has, as it were, fully assimilated into consciousness, appears at the same time as a projection. But since the soul, like the persona, is a function of relationship, it must consist in a certain sense of two parts—one part belonging to the individual, and the other adhering to the object of relationship, in this case the unconscious. Unless one frankly subscribes to von Hartmann’s philosophy, one is generally inclined to grant the unconscious only a conditional existence as a psychological factor. On epistemological grounds, we are at present quite unable to make any valid statement about the objective reality of the complex psychological phenomenon we call the unconscious, just as we are in no position to say anything valid about the essential nature of real things, for this lies beyond our psychological ken. On the grounds of practical experience, however, I must point out that, in relation to the activity of consciousness, the contents of the unconscious lay the same claim to reality on account of their obstinate persistence as do the real things of the external world, even though this claim must appear very improbable to a mind that is “outer-directed.” It must not be forgotten that there have always been many people for whom the contents of the unconscious possessed a greater reality than the things of the outside world. The history of human thought bears witness to both realities. A more searching investigation of the human psyche shows beyond question that there is in general an equally strong influence from both sides on the activity of consciousness, so that, psychologically, we have a right on purely empirical grounds to treat the contents of the unconscious as just as real as the things of the outside world, even though these two realities are mutually contradictory and appear to be entirely different in their natures. But to subordinate one reality to the other would be an altogether unjustifiable presumption. Theosophy and spiritualism are just as violent in their encroachments on other spheres as materialism. We have to accommodate ourselves to our psychological capacities, and be content with that.

Digital subscriptions are transforming the broader publishing industry in profound ways, and a new breed of reader-supported titles are enjoying newfound popularity. In the technology industry, for example, Jessica Lessin’s sharp, pointed (and subscription-only) The Information now has the second-largest team of tech reporters in Silicon Valley. Ben Thompson has thousands of readers who are happy to pay him $100 a year for his excellent Stratechery newsletter, and Bill Bishop writes an email newsletter about current affairs in China called Sinocism that has more than thirty thousand readers paying $118 a year. Meanwhile, all sorts of splashy, venture-funded, “digitally native” titles like BuzzFeed, Mashable, The Daily Beast, and Vice are struggling to hit their numbers. Any guesses why?

Daniel.” “Ma.” “Are you well?” She was angry. If the straight-to-voicemail treatment for the last week hadn’t tipped me off, her tone now was a dead giveaway. “I’m great,” I lied. “And how are you?” “Fine.” I laughed, silently. If she heard me laugh, she’d have my balls. “Did you get my messages?” “Yes. Thank you for calling.” I waited for a minute, for her to say more. She didn’t. “I leave you twenty-one messages, three calls a day, and that’s all you got for me?” “I’m not going to apologize for needing some time to cool off and I’m not going to sugarcoat it. Who do you think I am? Willy Wonka? You missed my birthday.” She sniffed. And these weren’t crocodile tears either. I’d hurt her feelings. Ahh, there it is. The acrid taste of guilt. “Ma . . .” “I don’t ask for a lot. I love you. I love my children. I want you to call me on my birthday.” “I know.” I was clutching my chest so my heart didn’t fall out and bleed all over the grass. “What could have been so important that you couldn’t spare a few minutes for your mother? I was so worried.” “I did call you—” “Don’t shit on a plate and tell me it’s fudge, Daniel. You called after midnight.” I hadn’t come up with a plausible lie for why I hadn’t called on her birthday, because I wasn’t a liar. I hated lying. Premeditated lying, coming up with a story ahead of time, crafting it, was Seamus’s game. If I absolutely had to lie, I subscribed to spur-of-the-moment lying; it made me less of a soulless maggot. “That’s true, Ma. But I swear I—” “Don’t you fucking swear, Daniel. Don’t you fucking do that. I raised you kids better.” “Sorry, sorry.” “What was so important, huh?” She heaved a watery sigh. “I thought you were in a ditch, dying somewhere. I had Father Matthew on standby to give you your last rights. Was your phone broken?” “No.” “Did you forget?” Her voice broke on the last word and it was like being stabbed. The worst. “No, I sw—ah, I mean, I didn’t forget.” Lie. Lying lie. Lying liar. “Then what?” I grimaced, shutting my eyes, taking a deep breath and said, “I’m married.” Silence. Complete fucking silence. I thought maybe she wasn’t even breathing. Meanwhile, in my brain: Oh. Shit. What. The. Fuck. Have. I. Done. . . . However. However, on the other hand, I was married. I am married. Not a lie. Yeah, we hadn’t had the ceremony yet, but the paperwork was filed, and legally speaking, Kat and I were married. I listened as my mom took a breath, said nothing, and then took another. “Are you pulling my leg with this?” On the plus side, she didn’t sound sad anymore. “No, no. I promise. I’m married. I—uh—was getting married.” “Wait a minute, you got married on my birthday?” Uh . . . “Uh . . .” “Daniel?” “No. We didn’t get married on your birthday.” Shit. Fuck. “We’ve been married for a month, and Kat had an emergency on Wednesday.” Technically, not lies. “That’s her name? Cat?” “Kathleen. Her name is Kathleen.” “Like your great aunt Kathleen?” Kat wasn’t a thing like my great aunt. “Yeah, the name is spelled the same.” “Last month? You got married last month?” She sounded bewildered, like she was having trouble keeping up. “Is she—is she Irish?” “No.” “Oh. That’s okay. Catholic?” Oh jeez, I really hadn’t thought this through. Maybe it was time for me to reconsider my spur-of-the-moment approach to lying and just surrender to being a soulless maggot. “No. She’s not Catholic.” “Oh.” My mom didn’t sound disappointed, just a little surprised and maybe a little worried. “Daniel, I—you were married last month and I’m only hearing about it now? How long have you known this woman?” I winced. “Two and a half years.” “Two and a half years?” she screeched...

One current trend is to offer “free registration” to get access to resources rather than “subscribing” to emails. This is taking advantage of the fact that most web users are used to registering for services they find valuable. The more your opt-in process looks like something they’ve done a dozen times before, like signing up for Facebook or Twitter or for a free account with an online app or webmail service, then the more natural it will seem to do so with you too. Using this type of registration approach you’d put your lead magnet and other free resources into a private membership site that subscribers get access to by signing up. This feeling of exclusive access and similarity with other online services may well result in increased sign up rates. Right now it’s too early to tell, but a number of big online marketers like Copyblogger are going down this route.

And as Mary Meeker noted in her latest Internet Trends report, digital consumer subscriptions are exploding because of massive new improvements in digital user experiences, particularly for mobile phones. It feels like we’re at the beginning of something very big.

Here lies one of the biggest differences between traditional and subscription businesses. In a traditional business, the cost of sales reflects how much I spent to get that dollar of revenue. But in a subscription business, sales and marketing expenses are matched to future revenue. Why? Because the sales and marketing I spent this quarter adds to the ARR, but the revenue I will see from that ARR growth will come in future quarters. In traditional accounting lingo, your sales and marketing now acts more like a “capital expenditure,” or capex. Essentially, these are costs you spend to grow the business, either from existing customers or from acquiring new customers.

A filmmaker made a short documentary about this happy-go-lucky teenager on death row, called My Last Days. It showed Zach living happily, hanging out with his family, and playing music. Everybody loved Zach. When you see the footage, you can’t help but like him. As you watch him laugh and love and sing, you catch yourself forgetting: this kid is about to die. Zach’s family tells the camera how knowing he would die has helped them realize what matters in life and to find true meaning. “It’s really simple, actually,” Zach says. “Just try and make people happy.” As the 22-minute film closes, Zach looks into the camera, smiling, and says, “I want to be remembered as the kid who went down fighting, and didn’t really lose.” Not long after he said those words, Zach passed away. When Eli Pariser and Peter Koechley of Upworthy saw the film, they thought, This is a story that needs to be heard. Now just over a year old, Upworthy has become quite popular. In fact, it recently hit 30 million monthly visitors, making it, according to the Business Insider, the fastest-growing media company in history.* (Seven-year-old BuzzFeed was serving 50 million monthly visitors at the time.) The Zach Sobiech story illustrates how Upworthy used rapid feedback to do it: According to Upworthy’s calculations, My Last Days had the potential to reach a lot of people. But so far, few had seen it. The filmmaker had posted the documentary under the headline, “My Last Days: Meet Zach Sobiech.” Though descriptive, it was suboptimal packaging. In the ADD world of Facebook and Twitter, it’s no surprise that few people clicked. Upworthy reposted the video with a new title: “We Lost This Kid 80 Years Too Early. I’m Glad He Went Out with a Bang,” and shared it with a small number of its subscribers, then waited to see who clicked.

It is illegal to portal anyone while they are under duress,I could lose my license if I were to do so." "You're going to lose a lot more than that if you don't tell me where my twin went," I said in a low, mean voice. "Mayling, please. I must insist that you allow me to be the bad cop," Gabriel said as I slid the dagger at my ankle out of its sheath. "I have never subscribed to the sexist belief that women have to be good cop," I said, twirling the dagger around one finger. "Nonetheless, you are far more suited to the good cop role," Gabriel insisted. "I'm going to have to go against popular opinion and side with Mei Ling on this," Savian said, watching us with a delighted twinkle in his eye. "She looks like she knows how to use that blade. What is that, a stiletto?" "Sicilian castrating knife," I said with a smile at the portal man. "She wins," Savian told Gabriel. "Er..." Jarilith said, his expression starting to slide into worry. "I am a wyvern! I can do far more to this man than merely remove his genitalia," Gabriel answered in an outraged tone, a little tendril of smoke emerging from between his lips as he spoke. "Eh..." Jarilith said, taking a step backward. "Hmm. He's a weaver," Savian said thoughtfully as he examined the portalist. "Those are immortal, aren't they? So he could survive a castration, but the question is would a dragon barbeque be enough to finish him off?" "Absolutely," Gabriel said. He smiled. It wasn't a nice smile. "Threatening a weaver is strictly prohibited by law," Jarilith said indignantly, but the fight had gone out of him. His gaze was flickering back and forth from Gabriel to Savian to the dagger I held casually. "I could have the watch on you for what you're saying!" "Oh, please," I said with a dramatic roll of my eyes. "Just about every thief taker in this hemisphere is after me. I've already been sentenced to banishment to the Akasha. You think one little murder is going to make that any worse? Not likely." Jarilith's eyes widened. "It's true," Savian said. "The price on her head has already gone over six figures." The color washed out of the portalist's face. "Erm..." "Mate," Gabriel said sternly. "I must insist that you refrain from slicing and dicing this man." Jarilith nodded quickly. "Listen to the dragon." "It is my place to destroy those who stand in your way," Gabriel continued, the pupils in his eyes narrowing as he turned to the now hastily backing away Jarilith. "Let's not lose our heads, here," the latter said in a rush. "I don't think it's your head the lady has in mind," Savian said as he looked pointedly at the portalist's crotch. Jarilith's hands hovered protectively over his fly. "Such an atrocity would constitute torture. You wouldn't do that to an innocent man, would you?" "What makes you think I'd stop at the castration?" I twirled the knife around my fingers again. "This little jobby fillets, as well." "She went to Paris," Jarilith said quickly as he dashed for a door to a back room. "Your portal is ready in room number three. Have a pleasant journey..." His voice trailed off as he bolted. I turned a frown on Gabriel. "You really wouldn't have let me be bad cop? I'm very good at it, as you can see." "I'm sorry," he said, his dimples belying the grave look he was trying to maintain.."Wyverns have some standards to maintain with their mates, and one of them is always being the bad cop.Although I do admit that you have a particularly effective manner. Would you really have castrated him to get the information about your twin?" "Would you really have burnt him to acrisp for not answering?" "Such a bloodthirsty little bird," he said fondly, giving my butt a little pinch. Savian stood still for a moment, giving us an odddisbelieving look before shaking his head and following. "You two are the strangest couple I've ever met. And I have to tell you-I've met some real weirdos

In provisionally characterizing the object which serves as the theme of our investigation (the Being of entities, or the meaning of Being in general), it seems that we have also delineated the method to be employed. The task of ontology is to explain Being itself and to make the Being of entities stand out in full relief. And the method of ontology remains questionable in the highest degree as long as we merely consult those ontologies which have come down to us historically, or other essays of that character. Since the term "ontology" is used in this investigation in a sense which is formally broad, any attempt to clarify the method of ontology by tracing its history is automatically ruled out. When, moreover, we use the term "ontology," we are not talking about some definite philosophical discipline standing in interconnection with the others. Here one does not have to measure up to the tasks of some discipline that has been presented beforehand; on the contrary, only in terms of the objective necessities of definite questions and the kind of treatment which the 'things themselves' require, can one develop such a discipline. With the question of the meaning of Being, our investigation comes up against the fundamental question of philosophy. This is one that must be treated *phenomenologically*. Thus our treatise does not subscribe to a 'standpoint' or represent any special 'direction'; for phenomenology is nothing of either sort, nor can it become so as long as it understands itself. The expression 'phenomenology' signifies primarily a *methodological conception*. This expression does not characterize the what of the objects of philosophical research as subject-matter, but rather the *how* of that research. The more genuinely a methodological concept is worked out and the more comprehensively it determines the principles on which a science is to be conducted, all the more primordially is it rooted in the way we come to terms with the things themselves, and the farther is it removed from what we call "technical devices," though there are many such devices even in the theoretical disciplines. Thus the term 'phenomenology' expresses a maxim which can be formulated as 'To the things themselves!' It is opposed to all free-floating constructions and accidental findings; it is opposed to taking over any conceptions which only seem to have been demonstrated; it is opposed to those pseudo-questions which parade themselves as 'problems', often for generations at a time. Yet this maxim, one may rejoin, is abundantly self-evident, and it expresses, moreover, the underlying principle of any scientific knowledge whatsoever. Why should anything so self-evident be taken up explicitly in giving a title to a branch of research? In point of fact, the issue here is a kind of 'self-evidence' which we should like to bring closer to us, so far as it is important to do so in casting light upon the procedure of our treatise. We shall expound only the preliminary conception [Vorbegriff] of phenomenology. This expression has two components: "phenomenon" and "logos." Both of these go back to terms from the Greek: φαινόμενον and λόγος. Taken superficially, the term "phenomenology" is formed like "theology," "biology," "sociology"―names which may be translated as "science of God," "science of life," "science of society." This would make phenomenology the *science of phenomena*. We shall set forth the preliminary conception of phenomenology by characterizing what one has in mind in the term's two components, 'phenomenon' and 'logos', and by establishing the meaning of the name in which these are *put together*. The history of the word itself, which presumably arose in the Wolffian school, is here of no significance." ―from_Being and Time_. Translated by John Macquarrie & Edward Robinson, pp. 49-51

It is worth pausing for a moment to reflect on these differences. Recall that our measures of Intuitionism are based on sets of behaviors that have nothing to do with politics. Intuitionists are not simply apprehensive people who are drawn to metaphors, but people who translate these tendencies into a number of beliefs that defy basic scientific logic. And this way of thinking is becoming increasingly aligned with one’s ideological self-description. Only a tiny fraction of Americans calling themselves very conservative do not hold a least some magical beliefs; an overwhelming majority of strong conservatives are also very strong magical thinkers.36 To be very conservative in America is, almost certainly, to be someone who has a strong Intuitionist worldview. These differences are important for US politics. Not only are liberals disproportionately Democrat in their party identification, they are disproportionately Rationalist in their worldview. Where liberals do hold higher levels of magical beliefs, they tend to be non-Christian ones like horoscopes or reincarnation. Conservatives, meanwhile, are not only more likely to be Republican, they are more likely to be strongly Intuitionist. The Rationalist conservatives who attend talks at the Cato Institute or subscribe to Reason magazine are a small minority on the political Right. Indeed, it’s the rare American who identifies as a strong conservative who doesn’t hold a lot of Christian magical beliefs. Conservatism and magical thinking, especially within religious fundamentalism, are increasingly becoming aligned. And as we’ll see in chapter 4, this alignment between Intuitionism and ideology is behind much of the polarization in US politics.

I wanted to explore the relationships that make us who we are, as well as how we help and hinder one another. Language is a gate that we can open and close on people. The words we use shape perception, as do the books we read, the stories we tell one another, and the stories we tell ourselves. The foreign staff and subscribers of the Library were considered “enemy aliens,” and several were interned. Jewish subscribers were not allowed to enter the Library, and many were later killed in concentration camps. A friend said she believes that in reading stories set in World War II, people like to ask themselves what they would have done. I think a better question to ask is what can we do now to ensure that libraries and learning are accessible to all and that we treat people with dignity and compassion.

Though, with St. Paul, I fully subscribe to women being treated on equal terms as men in the Church, I am not a feminist. I am a man, and I cannot speak from my Christian experience as a woman, nor judge issues specifically from a womanly perspective as women theologians do. Neither did I enter the field with a feminist agenda, as I narrated in the first chapter. I am approaching the question of women's ordination as a theologian. And like other theologians — both men and women — I have come to the clear recognition that the reasons for barring women from ordination cannot be substantiated from Scripture or tradition. Sacred Scripture leaves the question wide open. In so-called Catholic "tradition", women were excluded from ministries because of social conditions and cultural prejudice. I will validate these claims in the next chapters. I am defending these conclusions as a man, as a professional theologian and as a Catholic.

Deep down in my heart l love people like to help them my life story heppen to meet with that I believe that it is my calling cause it makes me sleep peacefully and fix my spiritual hunger to hear that there's people who benefits on what I'm doing make me wake up in the morning and give me the reason of living my work is out there to help you Subscribe in my link to get it Now right in your inbox and shelf search it online, library shops books,social network Blog Post,FM radio Podcast as I mentioned above

Crossroads On the call, use this checklist: Do you perform a demo for this prospect and spend 30–60 minutes with him or her? Do you add the user to a drip campaign and follow up later? Do you disqualify the user? Is the user willing to change their business requirements to make this software work? Some of our users change how they process orders to make Connex work for them. Avoid scope creep with the 15-minute call. Trial users are usually disrespectful of your company’s time. Find a way to “yes” If your software lacks a feature and there is a workaround, suggest it. For example, customers would ask us if we had an Etsy integration. We said we can sync with it if the they purchase a 3rd party add-on. If your company plans to build a feature, alert the trial user. Systems like UserVoice and UpVoty can ask users to subscribe to a feature request and receive an alert when it is made.

All patriarchal systems subscribe to a set of moral norms. These can be: men should be bread winners, women should be stay-at-home mums; men should behave like gentlemen, women should not put out; men should be strong and not cry and so forth. Many mistakenly believe that these rules are patriarchal, but their moral rules themselves do not necessarily constitute oppression - had they really been applied. Differing roles are not in and of themselves a sign of oppression. What actually characterises patriarchal systems is the fact that men are free to break the rules, while women are punished both when they comply and when they resist.

We can’t tell you how many times we’ve heard people say, when talking about a recently launched Amazon initiative, “You can do that at Amazon because you don’t care about profits.” That simply isn’t true. Profits are just as important to Amazon as to any other major company. Other output metrics like weekly revenue, total customers, Prime subscribers, and (over the long term) stock price—or more accurately, free cash flow per share—matter very much to Amazon. Early detractors mistook Amazon’s emphasis on input metrics for a lack of interest in profits and pronounced the company doomed, only to be stunned by its growth over the ensuing years.

The Google manager then turned to the white-haired counterterrorism official and asked sincerely, “Do you know who PewDiePie is?

The Random Book Club is an offshoot of the shop which I set up a few years ago when business was sore and the future looked bleak. For £59 a year subscribers receive a book a month, but they have no say over what genre of book they receive, and quality control is entirely down to me. I am extremely judicious in what I choose to put in the box from which the RBC books are parcelled and sent. Since subscribers are clearly inveterate readers, I always take care to pick books that I think anyone who loves reading for its own sake would enjoy. There is nothing that would require too much technical expertise to understand: a mix of fiction and non-fiction, with the weight slightly towards non-fiction, and some poetry. Among the books going out later this month are a copy of Clive James’s Other Passports, Lawrence Durrell’s Prospero’s Cell, Iris Murdoch’s biography of Sartre, Neville Shute’s A Town Like Alice, and a book called 100+ Principles of Genetics. All the books are in good condition, none is ex-library, and some – several of them each year – are hundreds of years old. I estimate that if the members decided to sell the books on eBay, they would more than make their money back. There is a forum on the web site, but nobody uses it, which gives me an insight into the type of person who is attracted to the idea – they don’t like clubs where they have to interact with other people. Perhaps that is why I came up with the idea in the first place – it is a sort of Groucho Marx approach to clubs. There are about 150 members and, apart from a minimal amount of advertising in the Literary Review, the only marketing I do is to have a web site and Facebook page, neither of which I have updated for some time. Word of mouth seems to have been the best way of marketing it. It has saved me from financial embarrassment during a very difficult time in the book trade.

Because unity is at its core, the systems view of health is ultimately about raising human consciousness. One might argue that it is all very well transforming ourselves, but what about the millions of people in the world who do not subscribe to this view? What about those who stoke division and strife at every turn by resolutely seeing the world in terms of us and them? While raising the consciousness of humanity might seem like a tall order, the Maharishi effect and the 3.5 percent rule show that we have a very real chance of evolving past our current problems if even just a few of us put our minds to it. As Mahatma Gandhi so poignantly highlighted, we need simply be the change we want to see in the world.

Mrs. Henderson, Riley’s fifth-grade teacher, surveyed her class appraisingly. “Capital city of Brazil? Johnny?” “Rio de Janeiro,” Johnny answered quickly. Riley nearly shook her head, but stopped at the last minute. It was an easy mistake to have made, and nobody liked a smarty-pants. “No,” Mrs. Henderson replied. “Anybody else?” The class was silent. Riley wondered if any of the other students could name another city in Brazil. “How about you, Riley?” Riley sighed quietly. She briefly considered pretending she didn’t know the answer, but her mother had told her more than once that pretending to be something that you weren’t was the same as lying, and it was a terrible kind of lying, because it was lying to yourself. “Brasilia,” Riley answered. “That’s right,” Mrs. Henderson smiled. “I’m glad someone in this class has been paying attention.” Riley hadn’t been paying attention. She hadn’t even realized the lesson had moved from the geography of Europe to that of South America. She’d read about Brazil in a travel magazine her parents subscribed to. She toyed with her pen as Mrs. Henderson moved on to another South American country. She wanted to start writing, and to do it the way her great-grandfather had. She could put a story down in her notebook. If it was long enough, she might even fill two of them. Maybe someday she would even be published. The thought of seeing her own book on the shelf in a bookstore was just about the best thing she could think of.

I get busy and bury my thoughts in the movement of my hands. There is a saying I have grown to love and respect. It makes sense if you subscribe to the thought that the world, universe, God – however you choose to believe – always works in your best interest and for your highest good. We do not always see our highest good, and this can mean that the world, universe, God has to step in at times and make something happen. This can look like a step you were afraid to take. It can mean forcing you into action you would have perhaps never taken.

Unfortunately, many people in our society do believe that individuals are in some way responsible for the abuse they experience, that they must have in some way contributed to it, or deserved it. It seems more comforting to believe this than to put the issue of blame and responsibility for abuse with those who perpetrate it. By subscribing to victim-blaming beliefs, so often voiced by perpetrators of such crimes, people can delude themselves with the idea that they, and their children, can avoid being abused by not being like those who have been; victims are ‘not like us’.

The big problem is that the messages, while they can be and sometimes are personalized, are seldom filled with dynamic content based on what we know about each customer. We have these rich databases, but we do not use the rich data that they hold. To use it requires many creative staff members who dream up the dynamic content. The thought is, “Subscribers who are over 65 have certain interests, while other subscribers are college students who have different interests. We will vary our messages based on this knowledge, and also do that for about a half-dozen other subscriber segments to make our relationships richer for them and more profitable for us.” This makes a lot of sense, but few marketers today are doing anything like that. They are blasting identical content to every subscriber or customer whose e-mail or address they can get their hands on.

Creating Key User Segments The beauty with segmentation is that it can be used for more than email targeting. You can use your segmentation for tracking and reporting, to recruit candidates for interviews, and for quality assurance. If your segmentation doesn’t get you the right users, you want to find out as quickly as possible. Before starting to write emails, you’ll want to create key user segments. Those could be: people who haven’t signed up for your product (if the required data is available); people who signed up today; people who signed up in the last seven days; people who signed up in the last seven days, but didn’t engage, or didn’t activate; people who signed up in the last 30, 60 or 90 days and activated; inactive users; users whose trial is about to end or just ended and that you would eventually like to convert; paid subscribers in their first month; paid subscribers retained for two months or more; subscribers on annual plans; users who you think would be willing to refer your product to others; subscribers who cancelled; subscribers who cancelled more than once; or signups per specific acquisition channel. Don’t go too far, but do try to test real segments with real data. Let them run a few weeks. Do users flow through the way you’d expect them to? Go through random profiles in each of these segments and compare with the data from your database. Are those the users you’d expect to find in each of these segments? Any issues? You want to uncover issues with the implementation or your segmentation as early as possible. It’s easier if you do this—and much less costly in terms of mistakes—before you start sending emails than after. Make sure you can track users across different segments and that your segments truly are mutually exclusive when they need to be. Identify issues, adjust, and refine. This step will save your team a lot of headaches later on. As you test your segments, make them available to the rest of your team. Your colleagues can also help point out issues. At this point, if there aren’t any major issues, your setup is complete. Let’s get started sending some emails!

Here’s the trick to significantly improving your SaaS email marketing skills—you have to become a student of it. This means you should: Start collecting great email copy, CTAs, and designs. Understand the objective behind each and every email that businesses send. Try to understand the rationale behind copy, link, and design decisions. There are great websites like Really Good Emails11, Good Email Copy12, and Good Sales Emails.com13 that you can use for your research. These sites categorize email copy and designs by types. As well as this, you should sign up to receive emails from some of the leading SaaS brands. Those include, among others: Drift MailChimp Pipedrive Shopify SurveyMonkey Trello Wistia Zapier You should also sign up to competing products and mailing lists from companies in your sector. I personally signed up to thousands of products and newsletters. It’s great for benchmarking and research. At the time of writing, I’ve already passively collected more than 60,000 emails. Obviously, don’t sign up to your competitors’ products with a business email address! I have a special email address I use for this. This account allows me to get data, understand what other organizations are doing, and find good copy ideas. For example, here’s what a search for ‘Typeform’ gives me: Figure 18.1 – Inbox Inspiration It’s not uncommon for me to sign up several times to the same product or newsletter. This allows me to see what they have learned and to track the evolution of their email marketing program. At LANDR, we created a shared document to keep track of subject lines, offers, and copy we wanted to test. Our copywriter was even going through his junk mail folder to find ideas and inspiration. There are tests we ran that were inspired by copy found in his spam folder. Some of them turned out to be really successful too—so keep your eyes open for inspiration. You can use Evernote, Paper, or any other platform to collaborate on idea generation. Alternatively, you can subscribe to paid services like Mailcharts14 or Mailody15. These services will help you track and understand your competitors’ email programs. Build processes to find and access copy and design ideas. It will help you create better emails, faster. In the next chapter we’ll get started creating our first email sequences.

Originally, we distributed the Fearless Flyer only in the stores and to a small but growing subscriber list. Doing a mailing to individual addresses, however, was a rotten chore: Americans move about every three years. In 1980, I attended a marketing lecture that taught me that, when someone moves, someone just like them is likely to occupy the same address. This proved to be correct. By mailing to addresses rather than to individuals—by blanketing entire ZIP codes—we were able to tremendously expand the distribution of the Fearless Flyer. The ZIPs to which we mailed, of course, were chosen on the basis of the likely concentration of overeducated and underpaid people.

certainty is very seductive. Extremism, for instance, takes hold even when there has been no chemical conditioning like there is in this case. “What does that mean?” Barnabas asked wearily. “He means that to be certain of your worldview is something people desire,” Gar said unexpectedly. “The world is uncertain, and people want it to not be. They’ll subscribe to ridiculous beliefs just so they can feel more secure.” “Precisely,” Gil said with a nod to Gar. “The Luvendi is quite correct. What makes this belief even more damaging is that it used…well, torture, to render the victim vulnerable before feeding them the information about who to obey.” Barnabas shook his head. “Those worldviews fall apart when they’re tested,” he said. “Not always, but they do.

He was reasonably kind to the slaves, but he did subscribe to the theory that it was most profitable to treat them like animals—one pair of pants, one shirt, boughs on the ground for a bed, the cheapest food—and work them to death, replacing them with new bodies bought at a bargain from his family’s ships. While they lived he did not abuse them, and whenever he found one of his overseers doing so, he discharged him: “Treat your slaves decently and they not only live longer, but they also work better while they do live.” An Espivent slave who started healthy survived about nine years, and since he paid for his cost in five years, he represented a profitable investment.

rejected. I decided I’d better do some research. I read On the Border with Crook, The Truth about Geronimo, The Look of the West, and Western Words, and I subscribed to Arizona Highways. It had stories about guns—I insisted on authentic guns in my stories—stagecoach lines, specific looks at different little facets of the West, plus all the four-color shots that I could use for my descriptions, things I could put in and sound like I knew what I was talking about.” He distilled all

For five years, NPGMC (named after Prince’s backing band, the New Power Generation) offered a monthly or annual membership that not only let fans get new releases, but also provided access to prime concert seats and passes for events like sound checks and after parties. We had Sam Jennings, his digital producer, on our Subscribed podcast, and he detailed just how committed Prince was to creating a sense of value around his service: “They were getting about three or four new songs every month, live versions, remixes, all kinds of things. Plus an audio show. We called it an audio show but it was basically a podcast! It was essentially an hour-long radio program that Prince put together in his studio that we provided as a download. The idea was to create an ongoing experience for them, so that they want to be a part of it. They get the music, they get the downloads, but they’re also investing in a larger experience, which is the community of subscribers themselves. The question was how do we make them feel more like members, and less like customers?

in the technology industry we would call The Life of Pablo a minimum viable product. That may sound like a pejorative term, but a minimum viable product is actually incredibly important. Only after it gets something out in the market can a business gather customer feedback and use this data to iterate and improve in a continuous deployment cycle. The MVP is a defining principle of cloud software development, and Kanye applied it to his music-writing process.

Essentially, GE operates its own social network for heavy industrial machinery. It’s sort of like all these power grids and oil refineries and MRI machines have their own Instagram accounts, but instead of pictures of beaches or food, they’re sharing fuel consumption, hydraulic pressure, usage hours, decay rates. “First there was the consumer internet, and then the enterprise internet,” as Barzdukas said, “and now we’re moving into the third generation: the industrial internet. It’s not just about having our phones connected or our enterprise applications connected and operating on subscriptions models. Now it’s the big machines.” So far GE has built more than 600,000 of these digital twins. And just as social networks changed our world, this third-generation industrial internet is going to transform manufacturing.

Why? Because when you focus on creating superfans, as a byproduct you’ll get more traffic, more followers, more views, and more subscribers. You’ll build a stronger, more targeted tribe who will go out of their way to support you and what you do. They’ll be more engaged, more excited, and more likely to take action. And they’ll be more likely to buy from you, too!

Dear Readers: Please forgive this intrusion, but we (whom you will get to know shortly) feel a need to express to those who have been so kind to come along on Fletcher’s journey thus far: Sorry. It is now evident that what is about to happen to our hero is beyond usual earthly conventions, if one subscribes to the idea that earthly conventions are, in fact, usual. We suspect you do not; advanced and literate earthlings like you (yes, flattery is a tool plied in any dimension) are willing to suspend disbelief when faced with the irrefutable wonder and mystery that exist in such depth, scope, and volume on your planet. Still, you might have preferred the trajectory of Fletcher’s story to follow a less wild arc, perhaps something transformational, but more along the lines of a career change, or an act of heroism, or the meeting of a soul mate. At this point, we’re certain Fletcher would also opt for these more traditional choices. No one, however constrained their present life may be, is prepared when that life is tumbled, jumbled, tossed, spun, jerked, and turned upside down. We do not presume to think that a story can take such a sharp left turn without some sense of being jostled. We hope nothing was spilled. And now, we request your patience and a willingness to go with what is decidedly a very unusual flow. . . . Imagine how Fletcher feels.

For drawing attention to these men, the Anti-Defamation League was somehow tarred as a liberal, partisan organization by an elected Jewish Republican—the essence of an assault on a century-old Jewish institution. I did not see any organized effort to rally around the institution. Why is that significant? The question brings to mind a haunting passage from a Jewish newspaper in Berlin, written in 1933 and quoted by Timothy Snyder in On Tyranny. We do not subscribe to the view that Mr. Hitler and his friends, now finally in possession of the power they have so long desired, will implement the proposals circulating in [Nazi newspapers]; they will not suddenly deprive German Jews of their constitutional rights, nor enclose them in ghettos, nor subject them to the jealous and murderous impulses of the mob. They cannot do this because a number of crucial factors hold powers in check … and they clearly do not want to go down that road. When one acts as a European power, the whole atmosphere tends towards ethical reflection upon one’s better self and away from revisiting one’s earlier oppositional posture. * * * Institutions matter, but they do not survive on their own. They must be defended, and at the moment, the Anti-Defamation League is an institution under concerted, partisan attack and is not being defended. Truth also needs to be defended, and groups like the Anti-Defamation League and the Southern Poverty Law Center try to defend truth as they expose hate. To most of us, at least for now, the notion that Hillary Clinton and her campaign manager, John Podesta, ran a pedophile ring in the back of Comet Ping Pong, on a busy commercial strip in Washington’s affluent Northwest quadrant, is absurd. So is the tall tale that Seth Rich, a young Democratic National Committee staffer who was tragically murdered in a gentrifying part of Washington before dawn in 2016, was rubbed out by Democrats because he was leaking emails to the Russians. But in the alternative universe of the alt-right, these stories are taken as truth—not because the haters in the alt-right have found logic in these stories but because they feed the larger narrative of a debauched world of liberalism that needs cleansing by fire. Even after a disturbed man from North Carolina showed up with a gun at Comet Ping Pong to free the enslaved children and nearly caused a real tragedy, the promulgators of Pizzagate like Mike Cernovich offered no mea culpas or apologies. The lies are too valuable to the larger movement.

Easy Ways To Make Your Favorite Foods Healthier So you have decided that it is time to eat healthy. The only thing you know is that it's hard to change something that you have been doing all your life. The tips that you will find in this article will help you lead a nutritious life and to keep with it. To avoid eating too much food at mealtime when dieting, use smaller plates, bowls and cups. It is instinct to fill up your plate so if you use smaller dishes, you will eat less food. Your mind will also let your stomach know you are full since you see a full plate when eating. A great nutritional tip is to subscribe to a magazine devoted to nutrition. There are plenty of publications out there that offer interesting recipes, as well as, the latest information regarding health and nutrition. Having a nutrition magazine like this, can make cooking at home, a lot more exciting. To stay away from sodas and other sugary drinks, you need to find an alternative. It is natural to have cravings for something sweet: why not try fruit juice? Or better yet, mix fruit juice and water. Buy some oranges and squeeze them yourself. You can do the same with a lot of fruits, and combine different kind of juices for flavor. Try buying your fruits and vegetables at a farmer's market near you. Not only do locally-grown foods have a minimal impact on the environment, but they are also better for you, since small farms generally use less harmful chemicals. It's fun to walk around and sample all the delicious fruits and vegetables. Converse with the farmers to ensure you know exactly where and how the food was produced. A good nutrition tip is to stay away from muffins and bagels when you're eating breakfast. Muffins and bagels tend to be high in sugar, and their glycemic index is pretty high. This means that they'll more than likely be stored as fat. Try eating oatmeal instead. Salad is one of the best things that you can put into your body, and can limit the amount of fat that you consume. Instead of eating a hearty meal that is filled with calories and carbohydrates, eat a salad. This will go a long way in your quest for the perfect body. If you are a big coffee drinker, try switching to decaf coffee. Decaf coffee is low in calories and can help you with your coffee cravings. If you need to add items to your coffee, such as sugar or milk, be sure to use the healthiest options available: for example, skim milk or sugar substitute. Liven up your homemade omelet, by including fresh or frozen vegetables. Omelets have an irresistible attraction when they contain fresh or frozen vegetables. Vegetables add interest, as well as, texture, color, flavor and vital nutrients. Just slice some up, saute and then add them to the omelet just before you flip and close it up. As you can see with these tips, switching over to a nutritious lifestyle is not as hard as it first seems. With the simple ideas presented in this article, you will be able to live a healthy and nutritious life. So no matter what kinds of foods you were eating before, if you follow these tips, you will succeed.

Today there are airline companies, telecoms, streaming music services, and newspaper publishers all asking the same kinds of questions: What’s the value of this new service (or route) to our subscriber base? Is it receiving the kind of support that we predicted it would? How long are our members staying with us? What does our growth efficiency look like? What do our usage patterns tell us about where to apply more resources? Who might be at risk of churning?

Husqvarna subscribers in Stockholm can take advantage of the Battery Box to access all kinds of heavy, battery-powered equipment like hedge trimmers, chainsaws, and leaf blowers. The tools are serviced daily to ensure that they are always in good condition and fully charged before customers take them home. Subscribers pay a flat monthly fee and simply return stuff when they’re done—no storage, no maintenance, no hassle. It’s also a great opportunity for people to try out tools before purchase. “People are already sharing homes and cars. To share products that are only used occasionally, like a hedge trimmer, makes a lot of sense for some users,

Alma said, "They seem to be greatly amused with something in there." "Me, probably," said Beaton. "I seem to amuse everybody to-night." "Don't you always?" "I always amuse you, I'm afraid, Alma." She looked at him as if she were going to snub him openly for using her name; but apparently she decided to do it covertly. "You didn't at first. I really used to believe you could be serious, once." "Couldn't you believe it again? Now?" "Not when you put on that wind-harp stop." "Wetmore has been talking to you about me. He would sacrifice his best friend to a phrase. He spends his time making them." "He's made some very pretty ones about you." "Like the one you just quoted?" "No, not exactly. He admires you ever so much. He says" She stopped, teasingly. "What?" "He says you could be almost anything you wished, if you didn't wish to be everything." "That sounds more like the school of Wetmore. That's what you say, Alma. Well, if there were something you wished me to be, I could be it." "We might adapt Kingsley: 'Be good, sweet man, and let who will be clever.'" He could not help laughing. She went on: "I always thought that was the most patronizing and exasperating thing ever addressed to a human girl; and we've had to stand a good deal in our time. I should like to have it applied to the other 'sect' a while. As if any girl that was a girl would be good if she had the remotest chance of being clever." "Then you wouldn't wish me to be good?" Beaton asked. "Not if you were a girl." "You want to shock me. Well, I suppose I deserve it. But if I were one-tenth part as good as you are, Alma, I should have a lighter heart than I have now. I know that I'm fickle, but I'm not false, as you think I am." "Who said I thought you were false?" "No one," said Beaton. "It isn't necessary, when you look it—live it." "Oh, dear! I didn't know I devoted my whole time to the subject." "I know I'm despicable. I could tell you something—the history of this day, even—that would make you despise me." Beaton had in mind his purchase of the overcoat, which Alma was getting in so effectively, with the money he ought to have sent his father. "But," he went on, darkly, with a sense that what he was that moment suffering for his selfishness must somehow be a kind of atonement, which would finally leave him to the guiltless enjoyment of the overcoat, "you wouldn't believe the depths of baseness I could descend to." "I would try," said Alma, rapidly shading the collar, "if you'd give me some hint." Beaton had a sudden wish to pour out his remorse to her, but he was afraid of her laughing at him. He said to himself that this was a very wholesome fear, and that if he could always have her at hand he should not make a fool of himself so often. A man conceives of such an office as the very noblest for a woman; he worships her for it if he is magnanimous. But Beaton was silent, and Alma put back her head for the right distance on her sketch. "Mr. Fulkerson thinks you are the sublimest of human beings for advising him to get Colonel Woodburn to interview Mr. Dryfoos about Lindau. What have you ever done with your Judas?" "I haven't done anything with it. Nadel thought he would take hold of it at one time, but he dropped it again. After all, I don't suppose it could be popularized. Fulkerson wanted to offer it as a premium to subscribers for 'Every Other Week,' but I sat down on that.

To improve your chances of people doing your intended actions, you need to ask. Yes, even if some tasks may seem obvious, asking people to do something is an easy and efficient way to improve the results of specific actions you want your audience to take. Just take, for example, how YouTubers always ask people to Like & Subscribe to their channel. Every single time. Regardless of the size of their following. There is power in the ask, so please don’t leave it to chance. Make the ask.

A few months later, Sandler got word that Netflix, newly interested in movies, had set its sights squarely on him. Using data gathered from Sony movies that Netflix had played through its Starz deal, Sarandos’s team knew that even as his box-office power waned, Sandler remained one of the most popular stars on the streaming service. His aging audience might be less likely to pay to see him in a theater, but they still loved laughing at his antics at home. “We knew he was popular in markets where his movies had never even opened,” Sarandos said. The mid-budget star vehicle, in other words, still worked great for Netflix. When people went to theaters, they preferred brand-name franchises. But when they were browsing for something to stream rather than pay fifty dollars for a night out, a familiar face doing the familiar shtick was perfect. Movies without massive visual effects were just as enjoyable at home, after all, if not more so. And if the stars had chosen to stretch their wings and you didn’t like the movie you clicked on, you could turn it off immediately. You lost a little bit of time, but not any money. And though there may not be as many fans of Adam Sandler, or any movie star, as there used to be, that didn’t necessarily matter to Netflix. All studios care about is how many people buy tickets or DVDs. They get their money whether you loved the movie or hated it. But Netflix measures success by how many people finish a movie and are satisfied enough to keep subscribing as a result, or who sign up just in order to watch it. Adam Sandler’s fan base may have shrunk, but those who remained were loyal and they were global—just what Netflix wanted. Additionally, Netflix wouldn’t have to spend millions of dollars on billboards and TV ads to market each film. Its algorithm would prominently suggest each Sandler movie to his fans on their home screen the moment it was available.

That everyone in the corporate food chain, up to Price and even Bezos, was convinced of the need to work with theaters on their terms and not put their movies on Amazon Prime until five months after they debuted on the big screen proved the company was all-in on art-house movies. It was, in fact, the core of Amazon’s strategy. Rather than serve everyone everything they might want, as Netflix was doing with its mix of Adam Sandler comedies, Will Smith action flicks, and some indies, Amazon wanted to build a distinct identity for its Prime Video service. By making a particular kind of movie, everyone at Amazon figured, they would build an identity for their service, one that made it noticeably different from what almost everyone else in Hollywood was doing. Sure, many people wouldn’t be interested in the weird, depressing, or simply outré works that it was releasing, but at least those who were into it would love it. Amazon executives distinctly didn’t want a studio that was as bland as the company’s selection of USB cables. “We don’t want something that 80 percent of the audiences eventually gets around to watching,” said Hope. “We want the thing that 20 percent of the audience is so passionate about, they’ll break up with you if you don’t feel the same way. We want to inspire an urgent need to see.” In addition, the people who go to art-house movies tend to be upscale, well-educated people who live in cities and who like to shop online. If the ultimate goal of Amazon’s movie business was to attract, retain, and engage Prime subscribers, it only made sense to draw people who would buy the most computers, books, and Kindles online. “They are often very good retail customers,” Price said sheepishly. “So that’s not a bad thing.

At the time your book was written, the full story of the monarch migration was unknown to humanity." "When did they find it out?" Preston asked. The answer, to Dellarobia's astonishment, was within Ovid's lifetime. He had been just a bit older than Preston when the discovery was announced in the National Geographic, in 1976. A Canadian scientist chased the mystery his whole life, devising a tag that would stick to butterfly wings, recruiting volunteers to help track them, losing the trail many times. And then one winter's day, as an old man on shaky legs, he climbed a mountain in Michoacan to see what must have looked like his dream of heaven... Ovid could still quote passages of the article from memory: They carpeted the ground in their tremulous legions. He said he remembered exactly where he was when he read that article, and how he felt. "Where were you?" "Outside the post office, sitting on a lobster crate. I spent a lot of Saturdays there. My mother let me read the magazines before they went to their subscribers. I was so excited by the photos in that article, I ran all the way down Crown Street, all the way to West End and out a sandy road called Fortuna to the sea. I must have picked up a stick somewhere, because I remember jumping up and whacking every branch I passed, leaving a trail of flying leaves. When I got to the sea I didn't know what to do, so I threw the stick in Perseverance Bay and ran back. It was the happiest day of my life." Dellarobia wanted, of course, to know why. "Why," he repeated, thinking about it. "It was just like any schoolboy. I thought everything in the world was already discovered. Already in my books. A lot of dead stuff that put me to sleep. That was the day I understood the world is still living.

Notice how big manufacturing companies like GE and IBM that were on the first list in 1955—and are still on it today—don’t talk as much about their mainframes and refrigerators and washing machines anymore? They talk about “providing digital solutions,” which is an admittedly jargony way of saying that the hardware is just a means to an end. In other words, these companies now focus on achieving outcomes for their clients, rather than just selling them equipment.

Cisco isn’t just managing a dependable if relatively flat hardware business while it hunts for growth in software and services. It’s embracing subscriptions in a broad, systemic way in order to shift from selling boxes to selling outcomes. Its new cloud-based management services help mitigate the boom-and-bust effects of new product cycles. It doesn’t have to act like a retailer chasing after make-or-break holiday sales in order to make its annual number. Today almost a third of its revenue is recurring, which is resulting (as CFO Kelly Kramer is quite happy to point out) in a short-term hit to its GAAP revenue numbers. Again, standard revenue loss is a good thing. That’s a sign that you are carrying your book of business out into the future.

You don’t buy Hyundai’s new hybrid car the Ioniq—you subscribe to it, for $275 a month. It’s a lot like picking a cell phone plan: pick your model online, choose between a twenty-four- or thirty-six-month plan, select your upgrades, then walk into a dealership to pick up your vehicle. No price haggling, no loans, no back-office pitches. “Our goal is to make car ownership as easy as it is to own a mobile device,” says Mike O’Brien, vice president of product planning for Hyundai.

You can subscribe to a Volvo XC40 (their compact SUV) for $600 a month, and that includes concierge services like packages delivered straight to your vehicle. Everything is covered except the gas: insurance, maintenance, wear-and-tear replacements, 24/7 customer care. Volvo’s CEO expects that one out of every five of the company’s vehicles will be delivered via subscription by 2023, and the company is working on its own ridesharing network that will allow users to loan or rent its cars for profit. Jim Nichols, product and technology communications manager at Volvo USA, told Consumer Reports, “Our research has shown that many customers are looking for a hassle-free, fixed-rate experience that mirrors the many subscriptions they currently have, such as Netflix or Apple’s iPhone [upgrade] program.

Karma is not a doctrine. You do not get any brownie points for subscribing to it. You do not get any negative marks for disbelieving it. Karma is not a creed, a scripture, an ideology, a philosophy, or a theory. It is simply the way things are. It is an existential mechanism. Like the sun, it operates whether you acknowledge it or not, whether you pay obeisance to it or ignore it. It is not looking for a fan club.

Mossfon subscribed to a Google-like paid search service called World-Check to help identify PEPs ["politically exposed person"] and criminals. It also, not for the first time, sent a letter to its professional clients requesting that they conduct a customer review. There was little follow-up. It was a question of incentives. When scandals sporadically came to light, they always seemed to resolve themselves without undue harm to the firm. Meanwhile, business was booming. In 2005, the firm tripled the number of shell companies it created on behalf of banks. By the end of the year, Mossfon had more than seventy thousand active companies. To do the necessary due diligence on all of them would have been prohibitively expensive, and sometimes impossible. In a business predicated on secrecy, no one wanted to produce the information.

Eventually, the current airline industry strategy of shameless fee charging is going to collapse under its own weight. It’s the depressing result of a product mindset that prioritizes add-ons and revenue extraction and devalues customers. What could a flying experience look like in the future? Well, to start with, it might also include cars and trains. Maybe United sends you a cobranded Uber car with a monitor that includes all your hotel and flight details, a drop-down menu to preselect all your entertainment and dining options, and light rail information for your destination city. Maybe that car’s arrival time at your house is synchronized to your flight’s actual departure time. Maybe you can start binge-watching Narcos in the car and pick it up on the plane where you left off. Maybe when you arrive at the airport, a service like Clear can speed you through security lines with a swipe of your boarding pass and a thumb scan, because all your standard ID information has already been paired with your biometric details. Maybe all these services could be wrapped up in a flat annual frequent-flier membership plan.

Why can’t I just subscribe to transportation the same way I subscribe to electricity and internet access? But wait, you might say. Uber isn’t a subscription service—there are no monthly fees. I disagree. It sure looks and feels like a digital subscription service to me. Uber has your ID and all your payment particulars, and it employs usage-based pricing so that you pay for only what you use. It knows your usage history (your home, your work, your common destinations) and uses that information to customize its service for you. And thanks to its partnership with Spotify, it even knows your favorite music. Oh, and guess what? Uber does in fact offer monthly subscriptions. Right now Uber is testing a flat-rate subscription service in several cities. Users can pay a monthly fee in exchange for bundles of reduced-rate trips with no surge pricing. In other words, Uber will cut you a deal on rides in exchange for steady business. The company may take a short-term profitability hit, but the goal is to gain long-term customer loyalty in a very young and turbulent market—and this customer loyalty is becoming more and more important as ridesharing becomes a commodity.