Display Advertising Quotes

Fireflies out on a warm summer's night, seeing the urgent, flashing, yellow-white phosphorescence below them, go crazy with desire; moths cast to the winds an enchantment potion that draws the opposite sex, wings beating hurriedly, from kilometers away; peacocks display a devastating corona of blue and green and the peahens are all aflutter; competing pollen grains extrude tiny tubes that race each other down the female flower's orifice to the waiting egg below; luminescent squid present rhapsodic light shows, altering the pattern, brightness and color radiated from their heads, tentacles, and eyeballs; a tapeworm diligently lays a hundred thousand fertilized eggs in a single day; a great whale rumbles through the ocean depths uttering plaintive cries that are understood hundreds of thousands of kilometers away, where another lonely behemoth is attentively listening; bacteria sidle up to one another and merge; cicadas chorus in a collective serenade of love; honeybee couples soar on matrimonial flights from which only one partner returns; male fish spray their spunk over a slimy clutch of eggs laid by God-knows-who; dogs, out cruising, sniff each other's nether parts, seeking erotic stimuli; flowers exude sultry perfumes and decorate their petals with garish ultraviolet advertisements for passing insects, birds, and bats; and men and women sing, dance, dress, adorn, paint, posture, self-mutilate, demand, coerce, dissemble, plead, succumb, and risk their lives. To say that love makes the world go around is to go too far. The Earth spins because it did so as it was formed and there has been nothing to stop it since. But the nearly maniacal devotion to sex and love by most of the plants, animals, and microbes with which we are familiar is a pervasive and striking aspect of life on Earth. It cries out for explanation. What is all this in aid of? What is the torrent of passion and obsession about? Why will organisms go without sleep, without food, gladly put themselves in mortal danger for sex? ... For more than half the history of life on Earth organisms seem to have done perfectly well without it. What good is sex?... Through 4 billion years of natural selection, instructions have been honed and fine-tuned...sequences of As, Cs, Gs, and Ts, manuals written out in the alphabet of life in competition with other similar manuals published by other firms. The organisms become the means through which the instructions flow and copy themselves, by which new instructions are tried out, on which selection operates. 'The hen,' said Samuel Butler, 'is the egg's way of making another egg.' It is on this level that we must understand what sex is for. ... The sockeye salmon exhaust themselves swimming up the mighty Columbia River to spawn, heroically hurdling cataracts, in a single-minded effort that works to propagate their DNA sequences into future generation. The moment their work is done, they fall to pieces. Scales flake off, fins drop, and soon--often within hours of spawning--they are dead and becoming distinctly aromatic. They've served their purpose. Nature is unsentimental. Death is built in.

The porn films are not about sex. Sex is airbrushed and digitally washed out of the films. There is no acting because none of the women are permitted to have what amounts to a personality. The one emotion they are allowed to display is an unquenchable desire to satisfy men, especially if that desire involves the women’s physical and emotional degradation. The lightning in the films is harsh and clinical. Pubic hair is shaved off to give the women the look of young girls or rubber dolls. Porn, which advertises itself as sex, is a bizarre, bleached pantomime of sex. The acts onscreen are beyond human endurance. The scenarios are absurd. The manicured and groomed bodies, the huge artificial breasts, the pouting oversized lips, the erections that never go down, and the sculpted bodies are unreal. Makeup and production mask blemishes. There are no beads of sweat, no wrinkle lines, no human imperfections. Sex is reduced to a narrow spectrum of sterilized dimensions. It does not include the dank smell of human bodies, the thump of a pulse, taste, breath—or tenderness. Those in films are puppets, packaged female commodities. They have no honest emotion, are devoid of authentic human beauty, and resemble plastic. Pornography does not promote sex, if one defines sex as a shared act between two partners. It promotes masturbation. It promotes the solitary auto-arousal that precludes intimacy and love. Pornography is about getting yourself off at someone else’s expense.

I figure... ...that the people are now more deeply conscious than ever before in history of the existence and functioning principles of universal, inexorable physical laws; of the pervading, quietly counseling truth within each and every one of us; of the power of love; and--each man by himself--of his own developing, dynamic relationship with his own conception of the Almightiness of the All-Knowing. ...that our contemporaries just don't wear their faith on their sleeves anymore. ...that people have removed faith from their sleeves because they found out for themselves that faith is much too important for careless display. Now they are willing to wait out the days and years for the truthful events, encouraged individually from within; and the more frequently the dramatic phrases advertising love, patriotism, fervent belief, morals, and good fellowship are plagiarized, appropriated and exhibited in the show windows of the world by the propaganda whips for indirect and ulterior motives, no matter how meager the compromise--the more do people withdraw within themselves and shun taking issue with the nauseating perversions, though eternally exhibiting quiet indifference, nonchalance or even cultivating seemingly ignorant acceptance.

Watching him watching his hands, I figured I could ask him to build me a model of the Sistine Chapel with miniature true to life detailing then a shed we could display it in, advertise it and sell tickets and he would have said, "Works for me.

The stronger that women grow, the more prestige, fame, and money is accorded to the display professions: They are held higher and higher above the heads of rising women, for them to emulate.

Beneath the hundred thousand women of the elite are a million middle-class women, miserable because they are not of the elite, and trying to appear of it in public; and beneath them, in turn, are five million farmers' wives reading 'fashion papers' and trimming bonnets, and shop-girls and serving-maids selling themselves into brothels for cheap jewelry and imitation seal-skin robes. And then consider that, added to this competition in display, you have, like oil on the flames, a whole system of competition in selling! You have manufacturers contriving tens of thousands of catchpenny devices, storekeepers displaying them, and newspapers and magazines filled up with advertisements of them!

that “television advertisements would be most effective if the visual display created repetitive vertical movement of the television viewers’ heads

Taobao generates the vast bulk of its revenue from advertising-related services, including keyword bidding and display positioning.

Now I lay me down to sweeps, my Nielsen monitoring sold to keep. If I should die before I wake, display my wake at station break.

They gathered around the living room TV and the media woman plugged a thumb drive into the digital port and brought the advertisement up: Smalls was dressed in a gray pin-striped suit, bankerish, but with a pale blue shirt open at the collar. He was in his Minnesota Senate office, with a hint of the American flag to his right, a couple of red and white stripes—not enough of a flag display to invite sarcasm, but it was there.

It was a sweet display of self-confidence, as he no longer felt the need to entertain me or to advertise his claim on my attentions. It goes to show that even a man who craves constant approval can attain self-assurance through a little hanky-panky.

Is any of it real? I mean, look at this. Look at it! A world built on fantasy. Synthetic emotions in the form of pills. Psychological warfare in the form of advertising. Mind-altering chemicals in the form of … food! Brainwashing seminars in the form of media. Controlled isolated bubbles in the form of social networks. Real? You want to talk about reality? We haven’t lived in anything remotely close to it since the turn of the century. We turned it off, took out the batteries, snacked on a bag of GMOs while we tossed the remnants in the ever-expanding Dumpster of the human condition. We live in branded houses trademarked by corporations built on bipolar numbers jumping up and down on digital displays, hypnotizing us into the biggest slumber mankind has ever seen. You have to dig pretty deep, kiddo, before finding anything real.

In the course of my life I have had pre-pubescent ballerinas; emaciated duchesses, dolorous and forever tired, melomaniac and morphine-sodden; bankers' wives with eyes hollower than those of suburban streetwalkers; music-hall chorus girls who tip creosote into their Roederer when getting drunk... I have even had the awkward androgynes, the unsexed dishes of the day of the *tables d'hote* of Montmartre. Like any vulgar follower of fashion, like any member of the herd, I have made love to bony and improbably slender little girls, frightened and macabre, spiced with carbolic and peppered with chlorotic make-up. Like an imbecile, I have believed in the mouths of prey and sacrificial victims. Like a simpleton, I have believed in the large lewd eyes of a ragged heap of sickly little creatures: alcoholic and cynical shop girls and whores. The profundity of their eyes and the mystery of their mouths... the jewellers of some and the manicurists of others furnish them with *eaux de toilette*, with soaps and rouges. And Fanny the etheromaniac, rising every morning for a measured dose of cola and coca, does not put ether only on her handkerchief. It is all fakery and self-advertisement - *truquage and battage*, as their vile argot has it. Their phosphorescent rottenness, their emaciated fervour, their Lesbian blight, their shop-sign vices set up to arouse their clients, to excite the perversity of young and old men alike in the sickness of perverse tastes! All of it can sparkle and catch fire only at the hour when the gas is lit in the corridors of the music-halls and the crude nickel-plated decor of the bars. Beneath the cerise three-ply collars of the night-prowlers, as beneath the bulging silks of the cyclist, the whole seductive display of passionate pallor, of knowing depravity, of exhausted and sensual anaemia - all the charm of spicy flowers celebrated in the writings of Paul Bourget and Maurice Barres - is nothing but a role carefully learned and rehearsed a hundred times over. It is a chapter of the MANCHON DE FRANCINE read over and over again, swotted up and acted out by ingenious barnstormers, fully conscious of the squalid salacity of the male of the species, and knowledgeable in the means of starting up the broken-down engines of their customers. To think that I also have loved these maleficent and sick little beasts, these fake Primaveras, these discounted Jocondes, the whole hundred-franc stock-in-trade of Leonardos and Botticellis from the workshops of painters and the drinking-dens of aesthetes, these flowers mounted on a brass thread in Montparnasse and Levallois-Perret! And the odious and tiresome travesty - the corsetted torso slapped on top of heron's legs, painful to behold, the ugly features primed by boulevard boxes, the fake Dresden of Nina Grandiere retouched from a medicine bottle, complaining and spectral at the same time - of Mademoiselle Guilbert and her long black gloves!... Have I now had enough of the horror of this nightmare! How have I been able to tolerate it for so long? The fact is that I was then ignorant even of the nature of my sickness. It was latent in me, like a fire smouldering beneath the ashes. I have cherished it since... perhaps since early childhood, for it must always have been in me, although I did not know it!

A man of tao remains ordinary, absolutely ordinary. Nobody knows who he is, nobody knows what he carries within him, what treasure. He never advertises, he never tries to display. Why do we advertise? Because of the ego. You are not satisfied with yourself. You are satisfied only when others appreciate you. Kohinoor is not enough. You may have a valuable stone, but it is not enough; others must appreciate it.

In a student culture promoting the increasingly militant silencing of girls' voices and objections, there is often little to challenge such attitudes as they flourish (and any objection is conveniently deflected by the stereotype of whining, moaning women). Meanwhile this cocktail of prejudice is mixed against the normalizing wider backdrop of yet more gender imbalance and casual sexism, as street harassment and similar displays of chauvinism are routinely witnessed. From seeing disparate pieces of women's bodies co-opted to advertise products, to hearing them referred to as mere numbers on a scale out of ten, these young men have been encouraged at every turn to dehumanize their female peers and classmates and to consider them merely as objects. In just the same way that it is wrong to blame the victims of sexism, it is important too to acknowledge the extent to which these cultural factors combine to powerfully persuade young men that aggressive sexism is their expected role.

The agency even had its own mascot—the Blue Eagle. Paying a disturbing, un-American kind of homage to this new, powerful, government agency, shopkeepers displayed the Blue Eagle in their store windows to advertise their compliance with the regulatory rules, and chorus girls wore emblems of the bird on their costumes.11 Consumers, meanwhile, were encouraged to shop only where the Blue Eagle was proudly displayed. In fact, the mascot inspired the name of the NFL franchise created in Philadelphia in 1933, the Philadelphia Eagles.

Idolatry divides Christianity into a shopping mall of sects, each selling their own unique god package. Churches become like stores displaying their relevant music or practical teaching like sexily shaped mannequins. Churches advertise and put on great Sunday matinee shows to attract new customers, competing with other churches for congregants like other corporations compete for clients. This is what happens when faith becomes a set of concepts rather than a relational way of living. A concept makes a better product than a relationship.

Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

Too often when a publisher entertains an author at the midday meal a rather sombre note tinges the table talk. The host is apt to sigh a good deal and to choose as the theme of his remarks the hardness of the times, the stagnant condition of the book trade and the growing price of pulp paper. And when his guest tries to cheer him up by suggesting that these disadvantages may be offset by a spirited policy of publicity, he sighs again and says that eulogies of an author’s work displayed in the press at the publisher’s expense are of little or no value, the only advertising that counts being—how shall he put it—well, what he might perhaps describe as word-of-mouth advertising.

going on. Models had always been different each year, but consistently solid and square, usually black or dark green. Suddenly a completely new generation was on gleaming display – wider and softer than ever. I’ve looked at the advertisements for that year. The earthy colours of previous decades were replaced by pastels, pinks and pale blues. The Chevrolet Bel Air and the Pontiac Star Chief, with their Strato-Streak V8 engines, were available in ‘Avalon Yellow’ as well as ‘Raven Black’. The new models had rounded, panoramic windscreens and, in the case of the new Cadillac, a strange rear end with tail fins like a fighter plane. Sales soared, rising by thirty-seven per cent between 1954 and 1955 alone. People were no longer so concerned about technology and durability; it was more

The second implication of these studies is that nonverbal cues are as or more important than verbal cues. The subtle circumstances surrounding how we say things may matter more than what we say. Jennings, after all, wasn’t injecting all kinds of pro-Reagan comments in his newscasts. In fact, as I mentioned, ABC was independently observed to have been the most hostile to Reagan. One of the conclusions of the authors of the headphones study—Gary Wells of the University of Alberta and Richard Petty of the University of Missouri—was that “television advertisements would be most effective if the visual display created repetitive vertical movement of the television viewers’ heads (e.g., bouncing ball).” Simple physical movements and observations can have a profound effect on how we feel and think.

There are, in addition, some other aspects of human culture that will prove to be important. One of these is the social performance of music. To be sure, many other species can be said to produce music, including songbirds and whales, to name but the best known. But only humans seem to engage in music as a social activity. For birds, music seems to be mainly a mate advertising display. Humans use music as a mechanism for community bonding in a way that seems to be quite unique. In modern societies, we may often sit listening politely to music in concert halls, but in traditional societies music-making, song and dance are almost indistinguishable and play a crucially important role. This is something we will also need to account for. What underpins all this cultural activity is, of course, our big brains, and this might ultimately be said to be what distinguishes us from the other great apes.

Lewis was also disturbed by the mobility which the masses were displaying, abetted by increasing leisure and access to travel. He saw that global tourism would become an increasingly urgent problem as world populations increased. People moved ‘in great herds’ to the seaside, only to find that a sea of people rather than of water awaited them. It was exhausting, and they did not enjoy it. If a travel permit were required before tickets could be bought, much congestion and wear and tear on the roads would be avoided. Most people are ‘born molluscs’ and would be much happier staying at home. Mass tourism is, in any case, an ‘absurdity’, since only scholars are really interested in cathedrals and artworks. The tourists who gawp at them are filled with boredom and self-reproach, and would never, Lewis contends, have dreamed of such a pastime had not holiday advertisements contrived to turn them into sham students and fake cosmopolitan aristocrats.

A poster of a woman in tights heralded the Christmas pantomime, and little red devils, who had come in again that year, were prevalent upon the Christmas-cards. Margaret was no morbid idealist. She did not wish this spate of business and self-advertisement checked. It was only the occasion of it that struck her with amazement annually. How many of these vacillating shoppers and tired shop-assistants realised that it was a divine event that drew them together? She realised it, though standing outside in the matter. She was not a Christian in the accepted sense; she did not believe that God had ever worked among us as a young artisan. These people, or most of them, believed it, and if pressed, would affirm it in words. But the visible signs of their belief were Regent Street or Drury Lane, a little mud displaced, a little money spent, a little food cooked, eaten, and forgotten. Inadequate. But in public who shall express the unseen adequately? It is private life that holds out the mirror to infinity; personal intercourse, and that alone, that ever hints at a personality beyond our daily vision.

What is that?” Morgan asked, coming out of her shock and pointing at the “wagon” they had procured for the journey. “What do you mean?” Ladon asked. “It’s a wagon. For Melisande and the supplies.” Melly cleared her throat and tried not to laugh. “Generally wagons in the human world are made of wood. Not gold and precious gems.” She didn’t want to even think about how strong those fire beasts had to be to pull a solid gold wagon. Morgan laughed beside her while Melly continued, trying to be diplomatic, “If we are trying to remain unnoticed, we” “ will need to be a little less ... ostentatious.” The dragons looked around at each other. It was Eben who spoke. “We decided since there was no way for our dragons to pass as human, we would give a display of wealth and violence, so that the humans would be impressed enough to keep their distance.” Melly looked at Morgan, who rolled her eyes, her lips twitching. “I believe that the Dragon Knights and flaming horses will be a sufficient sight to strike fear in the populace,” Melly said, trying to keep the smile out of her voice. “Perhaps excessive even. But it would be best not to advertise quite so strongly the wealth of the dragon lands. Humans have been known to act foolishly when wealth is at stake.” All the dragons looked to the wagon again. “Perhaps you are right,” Eben finally said. The big blue dragon male shrugged his massive shoulders and nodded. “Humans can be greedy things.” Coming from a people that surrounded themselves with treasure and had made a solid gold wagon, this struck Melly as ironic. Morgan must have thought so too. Her voice was dry when she spoke. “Yes, If only they had the fortitude of dragons to be able to resist acquiring shiny baubles.” The dragons turned as one and looked at them, blinking big exotic eyes, and glinting like jewels in the sun. Melly cleared her throat. “So, a wooden wagon?

Except then a local high school journalism class decided to investigate the story. Not having attended Columbia Journalism School, the young scribes were unaware of the prohibition on committing journalism that reflects poorly on Third World immigrants. Thanks to the teenagers’ reporting, it was discovered that Reddy had become a multimillionaire by using H-1B visas to bring in slave labor from his native India. Dozens of Indian slaves were working in his buildings and at his restaurant. Apparently, some of those “brainy” high-tech workers America so desperately needs include busboys and janitors. And concubines. The pubescent girls Reddy brought in on H-1B visas were not his nieces: They were his concubines, purchased from their parents in India when they were twelve years old. The sixty-four-year-old Reddy flew the girls to America so he could have sex with them—often several of them at once. (We can only hope this is not why Mark Zuckerberg is so keen on H-1B visas.) The third roommate—the crying girl—had escaped the carbon monoxide poisoning only because she had been at Reddy’s house having sex with him, which, judging by the looks of him, might be worse than death. As soon as a translator other than Reddy was found, she admitted that “the primary purpose for her to enter the U.S. was to continue to have sex with Reddy.” The day her roommates arrived from India, she was forced to watch as the old, balding immigrant had sex with both underage girls at once.3 She also said her dead roommate had been pregnant with Reddy’s child. That could not be confirmed by the court because Reddy had already cremated the girl, in the Hindu tradition—even though her parents were Christian. In all, Reddy had brought seven underage girls to the United States for sex—smuggled in by his brother and sister-in-law, who lied to immigration authorities by posing as the girls’ parents.4 Reddy’s “high-tech” workers were just doing the slavery Americans won’t do. No really—we’ve tried getting American slaves! We’ve advertised for slaves at all the local high schools and didn’t get a single taker. We even posted flyers at the grade schools, asking for prepubescent girls to have sex with Reddy. Nothing. Not even on Craigslist. Reddy’s slaves and concubines were considered “untouchables” in India, treated as “subhuman”—“so low that they are not even considered part of Hinduism’s caste system,” as the Los Angeles Times explained. To put it in layman’s terms, in India they’re considered lower than a Kardashian. According to the Indian American magazine India Currents: “Modern slavery is on display every day in India: children forced to beg, young girls recruited into brothels, and men in debt bondage toiling away in agricultural fields.” More than half of the estimated 20.9 million slaves worldwide live in Asia.5 Thanks to American immigration policies, slavery is making a comeback in the United States! A San Francisco couple “active in the Indian community” bought a slave from a New Delhi recruiter to clean house for them, took away her passport when she arrived, and refused to let her call her family or leave their home.6 In New York, Indian immigrants Varsha and Mahender Sabhnani were convicted in 2006 of bringing in two Indonesian illegal aliens as slaves to be domestics in their Long Island, New York, home.7 In addition to helping reintroduce slavery to America, Reddy sends millions of dollars out of the country in order to build monuments to himself in India. “The more money Reddy made in the States,” the Los Angeles Times chirped, “the more good he seemed to do in his hometown.” That’s great for India, but what is America getting out of this model immigrant? Slavery: Check. Sickening caste system: Check. Purchasing twelve-year-old girls for sex: Check. Draining millions of dollars from the American economy: Check. Smuggling half-dead sex slaves out of his slums in rolled-up carpets right under the nose of the Berkeley police: Priceless.

Many other inhabitants of the city were similarly afflicted. Every day, more and more people took to saving time, and the more they did so, the more they were copied by others - even by those who had no real desire to join in but felt obligated to. Radio, television, and newspapers daily advertised and extolled the merits of new, time saving gadgets that would one day leave people free to live the 'right' kind of life. Walls and billboards were plastered with posters depicting scenes of happiness and prosperity. The real picture, however, was very different. Admittedly, timesavers were better dressed than the people who lived near the old amphitheater. They earned more money and had more to spend, but they looked tired, disgruntled and sour, and there was an unfriendly light in their eyes. They'd never heard the phrase, "Why not go and see Momo?' nor did they have anyone to listen to them in a way that would make them reasonable or conciliatory, let alone happy. Even had they known such a person, they would have been highly unlikely to pay him or her a visit unless the whole affair could be dealt with in five minutes flat, or they would have considered it a waste of time. In their view, even leisure time had to be used to the full, so as to extract the maximum of entertainment and relaxation with the minimum amount of delay. Whatever the occasion, whether solemn or joyous, timesavers could no longer celebrate it properly. Daydreaming they regarded almost as a criminal offense. What they could endure least of all, however, was silence, for when silence fell they became terrified by the realization of what was happening to their lives. And so, whenever silence threatened to descend, they made a noise. It wasn't a happy sound, of course, like the hubbub in a children's playground, but an angry ill tempered din that grew louder every day. It had ceased to matter that people should enjoy their work and take pride in it; on the contrary, enjoyment merely slowed them down. All that mattered was to get through as much work as possible in the shortest possible time, so notices to the effect were prominently displayed in every factory and office building. They read: TIME IS PRECIOUS - DON'T WASTE IT! or: TIME IS MONEY - SAVE IT! Last but not least, the appearance of the city itself changed more and more. Old buildings were pulled down and replaced with modern ones devoid of all the things that were now through superfluous. No architect troubled to design houses that suited the people who were to live in them, because that would have meant building a whole range of different houses. It was far cheaper, and above all, more time saving to make them identical. Huge modern housing developments sprang up on the city's outskirts - endless rows of multi-storied tenements as indistinguishable as peas in a pod. And because all the buildings looked alike, so of course, did the streets. [.....] People never seemed to notice that, by saving time, they were losing something else. No one cared to admit that life was becoming even poorer, bleaker, and more monotonous. The ones who felt this most keenly were the children, because no one had time for them any more. But time is life itself, and life resides in the human heart. And the more people saved, the less they had.

Well before the end of the 20th century however print had lost its former dominance. This resulted in, among other things, a different kind of person getting elected as leader. One who can present himself and his programs in a polished way, as Lee Quan Yu you observed in 2000, adding, “Satellite television has allowed me to follow the American presidential campaign. I am amazed at the way media professionals can give a candidate a new image and transform him, at least superficially, into a different personality. Winning an election becomes, in large measure, a contest in packaging and advertising. Just as the benefits of the printed era were inextricable from its costs, so it is with the visual age. With screens in every home entertainment is omnipresent and boredom a rarity. More substantively, injustice visualized is more visceral than injustice described. Television played a crucial role in the American Civil rights movement, yet the costs of television are substantial, privileging emotional display over self-command, changing the kinds of people and arguments that are taken seriously in public life. The shift from print to visual culture continues with the contemporary entrenchment of the Internet and social media, which bring with them four biases that make it more difficult for leaders to develop their capabilities than in the age of print. These are immediacy, intensity, polarity, and conformity. Although the Internet makes news and data more immediately accessible than ever, this surfeit of information has hardly made us individually more knowledgeable, let alone wiser, as the cost of accessing information becomes negligible, as with the Internet, the incentives to remember it seem to weaken. While forgetting anyone fact may not matter, the systematic failure to internalize information brings about a change in perception, and a weakening of analytical ability. Facts are rarely self-explanatory; their significance and interpretation depend on context and relevance. For information to be transmuted into something approaching wisdom it must be placed within a broader context of history and experience. As a general rule, images speak at a more emotional register of intensity than do words. Television and social media rely on images that inflamed the passions, threatening to overwhelm leadership with the combination of personal and mass emotion. Social media, in particular, have encouraged users to become image conscious spin doctors. All this engenders a more populist politics that celebrates utterances perceived to be authentic over the polished sound bites of the television era, not to mention the more analytical output of print. The architects of the Internet thought of their invention as an ingenious means of connecting the world. In reality, it has also yielded a new way to divide humanity into warring tribes. Polarity and conformity rely upon, and reinforce, each other. One is shunted into a group, and then the group polices once thinking. Small wonder that on many contemporary social media platforms, users are divided into followers and influencers. There are no leaders. What are the consequences for leadership? In our present circumstances, Lee's gloomy assessment of visual media's effects is relevant. From such a process, I doubt if a Churchill or Roosevelt or a de Gaulle can emerge. It is not that changes in communications technology have made inspired leadership and deep thinking about world order impossible, but that in an age dominated by television and the Internet, thoughtful leaders must struggle against the tide.

Almost all my clothes are secondhand. The reason: I cannot justify the huge amount of water, fossil fuels, and chemicals that go into manufacturing, shipping, displaying, and advertising the clothes that fill our malls. Killing the planet so I can look fashionable just does not seem like a good trade-off.

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Did you ever realize that it is possible to read in your face and manner the record of your thoughts; that your face is a bulletin hoard upon which is advertised what has been going on in your mind for years? It was a saying of Swedenborg that “a man writes his life in his physique; and thus the angels discover his autobiography in his structure.” There is a picture of your greed, revenge, selfishness, jealousy a record of your dominant passion, which the world can read. You may have supposed that your thoughts were secret; but the fact is that they are all displayed upon your face bulletin. In reality, we can hide nothing, for we radiate the truth of ourselves. What we think is written on the countenance. Our faces are covered with the scars, the wounds, which our boomerang thoughts have made, for every vicious thought is a boomerang. If we throw a jealous or an envious or revengeful thought to another, it by an inexorable law comes back and wounds the thrower.

The election campaign of 1951–2 was conducted through large public meetings, door-to-door canvassing, and the use of visual media. ‘At the height of election fever’, wrote a British observer, ‘posters and emblems were profuse everywhere – on walls, at street corners, even decorating the statues in New Delhi and defying the dignity of a former generation of Viceroys’. A novel method of advertising was on display in Calcutta, where stray cows had ‘Vote Congress’ written on their backs in Bengali.

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Online advertising triggers $6 to be spent offline for every dollar spent online29 and the in-store sales boost from search is three times greater than online display advertising.

You should consider search-based campaigns as the foundation of your online advertising. This is because search advertising typically sees higher conversion rates and better return on investment (ROI) than display or social campaigns.

The Interview The largest determining factor in whether you get a job is usually the interview itself. You’ve made impressions all along—with your telephone call and your cover letter and resume. Now it is imperative that you create a favorable impression when at last you get a chance to talk in person. This can be the ultimate test for a socially anxious person: After all, you are being evaluated on your performance in the interview situation. Activate your PMA, then build up your energy level. If you have followed this program, you now possess the self-help techniques you need to help you through the situation. You can prepare yourself for success. As with any interaction, good chemistry is important. The prospective employer will think hard about whether you will fit in—both from a production perspective and an interactive one. The employer may think: Will this employee help to increase the bottom line? Will he interact well as part of the team within the social system that already exists here? In fact, your chemistry with the interviewer may be more important than your background and experience. One twenty-three-year-old woman who held a fairly junior position in an advertising firm nonetheless found a good media position with one of the networks, not only because of her skills and potential, but because of her ability to gauge a situation and react quickly on her feet. What happened? The interviewer began listing the qualifications necessary for the position that was available: “Self-starter, motivated, creative . . .” “Oh,” she said, after the executive paused, “you’re just read my resume!” That kind of confidence and an ability to take risks not only amused the interviewer; it displayed some of the very skills the position required! The fact that interactive chemistry plays such a large role in getting a job has both positive and negative aspects. The positive side is that a lack of experience doesn’t necessarily mean you can’t get a particular job. Often, with the right basic education and life skills, you can make a strong enough impression based on who you are and how capable you seem that the employer may feel you are trainable for the job at hand. In my office, for example, we interviewed a number of experienced applicants for a secretarial position, only to choose a woman whose office skills were not as good as several others’, but who had the right chemistry, and who we felt would fit best into the existing system in the office. It’s often easier to teach or perfect the required skills than it is to try to force an interactive chemistry that just isn’t there. The downside of interactive chemistry is that even if you do have the required skills, you may be turned down if you don’t “click” with the interviewer.

Oddly, a handful of studies argue that vasopressin afflicts the sexes equally when it comes to … song and dance. A little background: Theorists have long nursed a hunch that music and dance both evolved as aids to human reproduction—but probably not in the way you think. Both these rhythmic behaviors helped mothers to calm offspring so that the wailing wouldn’t attract predators, and the mother could get some work done. That part of reproduction. From there song and dance broadened into mating displays that advertised a person’s physical and intellectual quality.

Memory is subjected to a psychological process consisting of the recall of an event. When recalling an event from memory, distortion and selection of certain cues take place. When emphasis is placed on a cue, the cue becomes more and more dominant because of the positive feedback involved in the conditioning. The more sexually stimulating the fantasy becomes, the greater the likelihood that the progression to a masturbatory fantasy will occur. Consequently, through conditioning, it is the fantasy itself that becomes more and more erotically arousing. McGuire et al. (1965) offered a paraphilic case example to illuminate this fantasy progression. A 17-year-old male had witnessed a young girl changing clothes through an open window. He was initially stimulated by this encounter and subsequently took to masturbating while remembering the incident. With the passage of time, the memory of the actual event became vague. However, advertisements and shop window displays of women’s lingerie continually reminded him of the initial image. These visual cues were used as part of his fantasy and, through the course of 3 years, his sexual interests in women gradually and consistently changed to include an erotic fascination with female undergarments. To sustain his paraphilic fantasy, the man either bought or stole these items.

Get this. By the Post Office’s own figures, direct-mail advertising resulted in over $17 billion in revenue to the Post Office in postage alone, propping up what would otherwise be a bankrupt organization. The entire direct-mail industry, that crap in the mail you throw away, is surely north of a $50 billion a year industry if you consider design, printing, targeting data, and postage. To put that in perspective, all of Google makes just over that much in a year. In 2014, online marketers spent about $19 billion on display (basically, the Internet other than Google and Facebook). So we’ve got almost another Google, three Internets, or three Facebooks of money waiting in the offline sidelines.

Tube Mastery And Monetization course help you kick start your YouTube channel from scratch and earn a handsome income out of it What is YouTube Monetization Course? Youtube Mastery and Monetization For Begginers teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch. It doesn't matter if you don't have any tech skills or any previous business experience , as long as you have a heart to learn YouTube monetizes videos via pre-roll, display, and other advertising formats. Advertisers pay based on clicks and impressions. YouTube gives the content creator 55% of this revenue and takes 45% for itself. Content creators must adhere to advertising guidelines. Matt Par, a successful 20-year-old You Tuber, has been creating engaging content since 2014 and has received multiple silver play buttons along with a gold play button. Matt runs 9 successful YouTube channels, all with diverse content. To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.For more detail message me

We must consider the way that neo-subjects, far from being left to their own devices, are governed in the performance/pleasure apparatus. To perceive nothing but unhindered enjoyment in present social conditions, identified sometimes with the 'internalization of market values' and sometimes with the unlimited expansion of democracy', is to forget the dark side of neo-liberal normativity: the increasingly heavy surveillance of public and private space; the increasingly precise traceability of individuals' movements in networks; the increasingly punctilious and petty evaluation of individuals activity; the increasingly significant impact of fused information and advertising systems; and, perhaps above all, the increasingly insidious forms of self-control by subjects themselves. In short, it is to forget the overall character of the government of neo-subjects which, in and through the diversity of its vectors, combines the obscene display of pleasure, the entrepreneurial injunction of performance, and the cross-linkage of generalized surveillance.

Our sexually selected instincts for displaying sympathy tend to affect our belief systems, not just our charity and courtship behavior. When individuals espouse ideological positions, we typically interpret their beliefs as signs of good or bad moral character. Individuals feel social pressure to adopt the beliefs that are conventionally accepted as indicating a "good heart," even when those beliefs are not rational. We may even find ourselves saying, "His ideas may be right, but his heart is clearly not in the right place." Political correctness is one outcome of such attributions. For example, if a scientist says, "I have evidence that human intelligence is genetically heritable," that is usually misinterpreted as proclaiming, "I am a disagreeable psychopath unworthy of love." The arbiters of ideological correctness can create the impression that belief A must indicate personality trait X. If X is considered sexually and socially repulsive, then belief A becomes taboo. In this way our sexually selected instincts for moralistic self-advertisement become subverted into ideological dogmas. I think that human rationality consists largely of separating intellectual argument from personality attributions about moral character. Our difficulty in making this separation suggests that political, religious, and pseudo-scientific ideologies have been part of moralistic self-display for a very long time.

The thermostat was important, of course, but it occupied only a tiny fraction of the customer journey: 10% of our customers’ experience was the website, advertising, packaging, and in-store display: first we had to convince people to buy it or at least consider and research it. 10% was installation: following the instructions to get it onto your wall with minimal nervousness and power outages. 10% was looking at and touching the device: it had to be beautiful so people would want it in their homes. But after a week it learned what you liked and when you were away, so you didn’t really need to touch it much. If we did our job right, customers would only interact with it here and there, during unexpected cold snaps or heat waves. 70% of the customer experience was on people’s phones or laptops: you’d open the app to turn up the heat on the way home, or you’d see how long the AC was on in Energy History, or you’d tweak your schedule. Then you’d check your email and see a summary of how much energy you used that month. And if you had an issue, you’d go to our website and use the online troubleshooter or read a support article. If we didn’t execute well on any one of these parts of the customer experience, Nest would have failed. Each phase of the journey has to be great in order to move customers naturally into the next, to overcome the moments of friction between them.

I seriously doubt that the smile is our species’s “happy” face, as is often stated in books about human emotions. Its background is much richer, with meanings other than cheeriness. Depending on the circumstances, the smile can convey nervousness, a need to please, reassurance to anxious others, a welcoming attitude, submission, amusement, attraction, and so on. Are all these feelings captured by calling them “happy”? Our labels grossly simplify emotional displays, like the way we give each emoticon a single meaning. Many of us now use smiley or frowny faces to punctuate text messages, which suggests that language by itself is not as effective as advertised. We feel the need to add nonverbal cues to prevent a peace offer from being mistaken for an act of revenge, or a joke from being taken as an insult. Emoticons and words are poor substitutes for the body itself, though: through gaze direction, expressions, tone of voice, posture, pupil dilation, and gestures, the body is much better than language at communicating a wide range of meanings.

The ranchman drove to town in a nationally advertised auto, pressing the accelerator with a nationally advertised shoe; in front of the drug-store he found a display of nationally advertised magazines, containing all the nationally advertised advertisements of the nationally advertised articles he would take back to the ranch.

The display of opulence characteristic of elite attire in the Middle Ages and Renaissance gave way to a new ideal of understatement: the courtly display that advertised the divine right of kings and queens yielded to a new aristocratic wardrobe. In this new political context, high social status began to be associated with industriousness, competence, and enlightened reason as opposed to noble birth and honor, and it was marked by a new understated elite style. Men still distinguished themselves through their attire, but the mark of elite status was in subtle refinements rather than conspicuous adornment. In many respects, this shift was a way of preserving elitism under the guise of attacking it: advances in manufacturing and trade along with a growing market in secondhand clothing had made many formerly rare adornments and luxuries more widely available, diluting their value as signs of exclusive privilege. The new status symbols of elegance, by contrast, required education and acculturation, which were much harder to fake.

In the window of a chemist's shop was a sign advertising a cure for weak verbs, and a fat woman with a hawker's tray was shouting something about a miracle powder that could apparently be used to concoct a happy ending in a matter of minutes if you didn't happen to have one handy. On a market stall I spotted a tub of self-service periods and commas (there was a special offer on-- three quotation marks for the price of two). The shop next door had cloaks, swords, and wands on display. The sign above the door read Hero Outfitters -- from classical drama to science fiction epics. (We also cater to secondary characters).

In a somewhat simplified way, this question is determined by spirits much lower in the hierarchy than you and I. Their role is to influence what might be called sexual “preferences” in each era. They achieve this by working through a small circle of influential figures such as popular artists, dressmakers, actresses, and advertisers, who set the prevailing standards of beauty. Their aim is to steer each sex away from individuals of the opposite sex with whom spiritually beneficial, happy, and fertile marriages are most likely. Over many centuries, we have succeeded in making certain secondary male characteristics, like beards, unattractive to nearly all females—and there’s more to that than you might think. As for male preferences, we’ve shifted them quite a bit. At times, we’ve directed them towards a statuesque and aristocratic type of beauty, feeding men’s vanity and desires while encouraging breeding with the most arrogant and extravagant women. At other times, we’ve favored an excessively feminine type, appearing faint and delicate, fostering folly, cowardice, and all the associated pettiness and dishonesty. Currently, we’re taking the opposite approach. The era of jazz has supplanted the waltz, and we now encourage men to find women whose bodies are barely distinguishable from those of boys. Since this type of beauty is even more transient than most, we intensify women’s chronic fear of growing old (with excellent results) and make them less willing and less capable of bearing children. But that’s not all. We’ve orchestrated a significant increase in society’s tolerance for the depiction of apparent nudity (not actual nudity) in art and its display on stage or at the beach. Of course, it’s all an illusion. The figures in popular art are drawn inaccurately, and the real women in bathing suits or tights are squeezed and propped up to make them appear firmer, slimmer, and more boyish than nature allows a fully grown woman to be. Yet, at the same time, the modern world is convinced that it’s being “honest” and “healthy,” returning to nature. As a result, we’re redirecting men’s desires more and more toward something that doesn’t exist, making the role of visual appeal in sexuality increasingly crucial and simultaneously making its demands more and more unattainable. You can easily predict the consequences.

Not all clothing had to wait for its aristocratic owner’s demise to be sold on to playhouses. Fashion at court changed rapidly, and that which had cost the equivalent of a large town house to buy could appear upon the back of the most ambitious only a handful of times before appearing passé. For those like Robert Dudley, patron of one of the acting companies, handing on such clothes could form part of his financial support package, perhaps in lieu of cash for private performances. It was also possible for such public display of his recently worn clothing to be seen as advertising and promoting his standing among the populace. The stage was a fashion show and a window on to the rarefied world of court and courtiers. It held much the same appeal as the Hollywood glamour films of the 1930s and the more modern celebrity lifestyle shows. The

The cultural view of idealistic bodies which is so obviously displayed on television and on billboards, in magazines, advertising and film, can force us into a narrow definition of what is a successful and attractive woman. The standardised ‘ideal’ promotes the notion that success can be attained through having the ‘look’, and that this is the cure for unhappiness. The ‘thin ideal’ is promoted as a happy person. This encourages the view that the ‘look’ will bring success and relationship happiness.

WE have little idea of just how dependent we have become on human means. If we don’t spend thousands of dollars advertising our special rallies and activities we can hardly draw a crowd. Without extensive mailings, only a handful of people will be interested in our Gospel activities and products. In our media-soaked society, we have found it necessary to resort to full-color magazine displays, catchy marketing phrases, massive bumper sticker campaigns, and special celebrity guests at our meetings. And while none of this is necessarily sinful or wrong, it is surely symptomatic of one thing: We don’t have revival fire in our midst! The Holy Spirit is not drawing the crowds.

Even the most die-hard online marketers should consider using traditional metrics such as reach, frequency, and engagement when measuring the success of their online campaigns, since these metrics offer a more accurate view of display advertising’s impact on overall marketing ROI.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

Special tours were arranged for various constituencies. On one occasion a tour for the working class was advertised, but only one workman showed up, along with a mysterious stranger of another class who bought half the paintings on display, including works by Picasso, Kokoschka, and Janco.

Refining the relationship between exaggeration and realism in humor can be related to stretching a rubber band. Imagine the unstretched band is the realism, and exaggeration stretches the band. When the rubber band is stretched to capacity, several things happen at once. Stretching alters the shape of the band; exaggeration changes the perception of reality. The rubber band can be stretched a little (understatement) or a lot (overstatement). Just as tension increases in a rubber band that it is stretched, exaggeration increases tension in the audience—up to the breaking point. When you pluck a rubber band, it makes a sound. The pitch of this sound gets higher as you stretch the rubber band further. This sound can be compared to emotion in an audience. The more you stretch the rubber band, the greater the emotion in the audience. Finding the proper balance between realism and exaggeration is the ultimate test of a comedy writer’s skill. Humor only comes when the exaggeration is logical. Simply being ludicrous or audacious is not a skill. It’s amateur. Many novice stand-up comedians struggle with exaggeration. They’ll start with some realistic premise—the way women dress, picking up men in a singles bar, outsmarting the police, or advertising slogans—but then they’ll shift into fifth gear in a wild display of ludicrous fantasy that’s not well connected to the initial premise. Their material has limited success because they make the same mistake repeatedly: They disrupt the equal balance of realism and exaggeration. Outrageous doesn’t mean creative.

Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising in favor of more spend on social media channels. MMM analysis suggested that digital marketing (online display, Facebook advertising and Facebook viral) would deliver the same impact as traditional marketing (TV and print), but at only 15 percent of the cost.

When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just cannot deliver the same emotional connection that brand equity requires that TV advertising does. Significant cuts to TV spend as suggested by traditional MMM would have reduced the NPV of the brand’s profit. In

do not expect high CTRs on Facebook. Unlike Google, where the average CTR is 1%, on Facebook you can expect CTRs of 0.1%, as on Facebook ads are displayed and not searched for.

where display advertising excels is in the brand awareness category. Once

Is any of it real? I mean look at this. Look at it! A world built on fantasy. Synthetic emotions in the form of pills. Psychological warfare in the form of advertising. Mind-altering chemicals in the form of...food! Brainwashing seminars in teh form of media. Controlled isolated bubbles in the form of social networks. Real? You want to talk about reality? We haven't lived in anything remotely close to it since the turn of the century. We turned it off, took out the batteries, snacked on a back of GMO's while we tossed the remnants in the ever-expanding dumpster of the human condition. We live in branded houses trademarked by corporations built on bipolar numbers jumping up and down on digital displays, hypnotizing us into the biggest slumber mankind has ever seen. You have to dig pretty deep before you can find anything real. We live in a kingdom of bullshit. A kingdom you've lived in for far too long. So don't tell me about not being real. I'm no less real than the fucking beef patty in your Big Mac.

The Resume Your resume is like an advertisement for you as a job candidate. It should present you in the best possible light. Consult reference books for appropriate formats. Styles vary, but a resume should be typewritten or typeset, with your name and address clearly displayed at the top, and your employment history and educational background listed below in an organized fashion. If you wish, you may include a heading for personal interests—this can often be a good ice-breaker during the interview itself. People with social anxiety often find it very useful to pay for professional assistance in preparing a resume. Having an objective person categorize your skills and experience can be extremely helpful, especially if you are reentering the work force or are experiencing difficulty putting your background into the appropriate format. Remember, your resume is often your first contact with a prospective employer, and it may determine whether you will get an interview in the first place. It is your calling card and should be impeccably professional in appearance and content.

Ambedkar’s dislike for Gandhi was intense. In 1946, his Bombay publishers,Thackers and Co. brought out a book by the Gandhi-worshipping journalist Krishnalal Shridharani, entitled The Mahatma and the World. Climbing the stairs to his publisher’s office, Ambedkar was outraged to see a poster advertising this book. ‘The number of books that people write on this old man takes my breath away,’ he grumbled, pointing at the display board. Not long afterwards, he met the journalist Vincent Sheen, and told him that if Americans loved Gandhi so much, they should import him to the United States so that Indians would at last be rid of him.

What the house kept us, we kept. The buttonhooks, the cotton gin advertisement, the letters, the filthy lady's glove, gnarled and frozen in a claw, all of it were framed under glass, in shadow boxes, displayed in the parlor by the guest book. We even managed to save the silvery gilt of wallpaper and the peacock frieze we found like a gift under the brown and orange daisy paper in the hallway. Lost objects in a house are like memories tucked in the gray folds of our brains. They will resurface. Eventually, they will come back.

Today, whether you’re the New York Times or a blog, you can put a couple lines of HTML code on your site and it will display Google ads—targeted to whatever content you’re providing. Again, it’s self-service: no permission or phone call required. Every time an ad is clicked on, the advertiser pays Google, and Google passes some of the money on to you. Google doesn’t care whether you’re a professional or an amateur, or how narrow or broad your content may be.

On the Thursday after Wallace left, I wandered over to Fifth Avenue after work to see the windows at Bergdorf’s. A few days before, I’d noticed that they’d been curtained for the installation of the new displays. Winter, Spring, Summer, Fall, I always looked forward to the unveiling of the new seasons at Bergdorf’s. Standing before the windows, you felt like a tsarina receiving one of those jeweled eggs in which an elaborate scene in miniature has been painstakingly assembled. With one eye closed you spy inside, losing all sense of time as you marvel at every transporting detail. And transporting was the right word. For the Bergdorf’s windows weren’t advertising unsold inventory at 30 % off. They were designed to change the lives of women up and down the avenue—offering envy to some, self-satisfaction to others, but a glimpse of possibility to all. And for the Fall season of 1938, my Fifth Avenue Fabergé did not disappoint. The theme of the windows was fairy tales, drawing on the well-known works of the Brothers Grimm and Hans Christian Andersen; but in each set piece the “princess” had been replaced with the figure of a man, and the “prince” with one of us.

Peace was what people were groping for, and when Americans grope for something they turn naturally to display advertising and grope all over the place.

She breathed the spicy smells of frying onions and chilies from the taco stand on the corner and tried to figure out where she was. In the distance the familiar shining office buildings of the Los Angeles skyline stood tall in the smoggy brown air. Behind her, faded stuffed animals pressed against the barred glass of a liquor store, their black eyes peering over advertisements for cigarettes, cerveza, and lottery tickets. Next door a fanfare of lace and satin filled the window, waves of quinceañera dresses jamming the display. She didn't need to see more. She was on the wrong side of Wilshire Boulevard, east of Alvarado. Enemy territory.

It's about learning how to display your values, not how to advertise yourself.

Ed is Director of Sponsorship for an events company. When you come down to it, this means he sells advertising. The job mainly involves wining and dining contacts made through the Old Boy networks of the public schools of southern England and persuading them, in the most gentlemanly manner, to part with large dollops of money to have their companies’ names displayed at polo matches, rugby fixtures and regattas. Apparently, at the moment things aren’t going too well, and it has been proving, Ed admits over his bresaola and rocket salad, to be a bit of a bore of late

1.   Employment bureaus. Care must be taken to select only reputable bureaus, the management of which can show adequate records of achievement of satisfactory results. There are comparatively few such bureaus. 2.   Advertising in newspapers, trade journals, magazines. Classified advertising may usually be relied upon to produce satisfactory results in the case of those who apply for clerical or ordinary salaried positions. Display advertising is more desirable in the case of those who seek executive connections, the copy to appear in the section of the paper which is most apt to come to the attention of the class of employer being sought. The copy should be prepared by an expert, who understands how to inject sufficient selling qualities to produce replies. 3.   Personal letters of application, directed to particular firms or individuals most apt to need such services as are being offered. Letters should be neatly typed, always, and signed by hand. With the letter should be sent a complete “brief” or outline of the applicant’s qualifications. Both the letter of application and the brief of experience or qualifications should be prepared by an expert. (See instructions as to information to be supplied).

During this psychological transformation, the ordinary anchors of everyday life fell away for many working Americans. Family, community, tradition, and certainty were shaken apart by the economic force of the new—urban, postindustrial, and corporate—brand of capitalism. The sense of a person's self, which had previously been socially defined, moved into the interior of each individual's life and mind. Gradually, another concept of the self emerged as capitalism moved into this new stage, and sales or leisured consumption replaced the older emphasis on production and honest, hard work. This transition marked a shift toward a new type of person, one “predicated on the effectiveness of sales technique or the attractiveness of the individual salesperson. Personal magnetism replaced craftsmanship; technique replaced moral integrity.”85 The pervasive anxiety of this era led Americans to look for leadership anywhere they could find it. Three new areas promised relief. First, a new, popular psychology of personality offered to teach Americans how to transform themselves into people with “an intensely private sense of well being.” Self-pleasure and self-satisfaction now became the purpose of individual existence rather than a by-product of a well-lived life, and this ideology conveniently dovetailed with the new consumerism.86 Not surprisingly, then, a second transformative force emerged as the emerging field of advertising co-opted psychology and drafted psychologists like John B. Watson, A. A. Brill, and Sigmund Freud's brilliant nephew Edward Bernays into its well-paying service. On the advice and example of these men, copywriters began to suggest to consumers that they could transform their position in the social and business hierarchy by buying and displaying the correct products and behaviors. The new generation of ads was highly motivational.

Personally, I believe that spending heavily on the decorations and display designs makes new clients out of random window shoppers

We passed a building ad with a Japanese businessman who had a huge white cat's face poking out from behind his head, and a slogan written in Japanese that looked very happy based on the pink-and-red coloring of the letters. Hold up. Excuse me? "What's that ad for?" I asked. Uncle Masa said, "It's a political ad. That man is running for parliament." "Why the cat?" I approved, obviously, but it made no sense. Emiko said, "Cats are revered in Japan. You will see many shops with cat figurines on display. They're called maneki-neko, or 'beckoning cats.' They're considered good luck." I didn't like all their rules, but a country that revered cats had potential.

They're not celebrating anything, baby girl, they're asking for approval. These are advertising posters, they're shop windows displaying their wares, like, well, like prostitutes, frankly, like you see in the knocking-shop fronts in Amsterdam. Honestly, Rosie, some of them may as well put a price tag on and have done with it. I might be stuck in the ice age, my love, but at least we didn't confuse being attractive with being a commodity.

This is where fitness indicator theory comes in. As a branch of sexual selection theory, fitness indicator theory suggests that many sexual ornaments and weapons serve as honest signals of an individual’s physical, psychological, and/or genetic quality and, thus, ability to attract mates, deter sexual rivals, or deter predators. These traits may not contribute directly to survival or reproduction, but they contribute indirectly by influencing the behavior of other animals. Examples of fitness indicators include the peacock’s tail (to influence mate choice by peahens), long eye-stalks in male stalk-eyed flies (to intimidate sexual rivals), a conspicuous jumping behavior called “stotting” in gazelles (to advertise abundant energy and deter predators from chasing) and, as some authors argue (e.g., Miller, 2000a), human courtship displays such as dancing, music-making, and artistic and poetic expression.

PayPal’s big challenge was to get new customers. They tried advertising. It was too expensive. They tried BD [business development] deals with big banks. Bureaucratic hilarity ensued. … the PayPal team reached an important conclusion: BD didn’t work. They needed organic, viral growth. They needed to give people money. So that’s what they did. New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10 percent daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)2 Thiel’s account captures both the desperation of those early days and the almost random experimentation the company resorted to in an effort to get PayPal off the ground. But in the end, the strategy worked. PayPal dramatically increased its base of consumers by incentivizing new sign-ups. Most important, the PayPal team realized that getting users to sign up wasn’t enough; they needed them to try the payment service, recognize its value to them, and become regular users. In other words, user commitment was more important than user acquisition. So PayPal designed the incentives to tip new customers into the ranks of active users. Not only did the incentive payments make joining PayPal feel riskless and attractive, they also virtually guaranteed that new users would start participating in transactions—if only to spend the $10 they’d been gifted in their accounts. PayPal’s explosive growth triggered a number of positive feedback loops. Once users experienced the convenience of PayPal, they often insisted on paying by this method when shopping online, thereby encouraging sellers to sign up. New users spread the word further, recommending PayPal to their friends. Sellers, in turn, began displaying PayPal logos on their product pages to inform buyers that they were prepared to honor this method of online payment. The sight of those logos informed more buyers of PayPal’s existence and encouraged them to sign up. PayPal also introduced a referral fee for sellers, incentivizing them to bring in still more sellers and buyers. Through these feedback loops, the PayPal network went to work on its own behalf—it served the needs of users (buyers and sellers) while spurring its own growth.

Making decisions is exhausting. Anyone who has ever configured a laptop online or researched a long trip – flight, hotels, activities, restaurants, weather – knows this well: after all the comparing, considering and choosing, you are exhausted. Science calls this decision fatigue. Decision fatigue is perilous: as a consumer, you become more susceptible to advertising messages and impulse buys. As a decision-maker, you are more prone to erotic seduction. Willpower is like a battery. After a while it runs out and needs to be recharged. How do you do this? By taking a break, relaxing and eating something. Willpower plummets to zero if your blood sugar falls too low. IKEA knows this only too well. On the trek through its maze-like display areas and towering warehouse shelves, decision fatigue sets in.

Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting: Advantages of Poster Printing 1. Low Costs The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas. 2. Active Response printing People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website. 3. Visibility Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster. 4. Strategic location of a street or subway You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.

Barney drew a flashlight from his belt and flicked it on. The beam reflected off the display window of Healthful Possibilities. He had to step close to see inside. His gaze landed first on a bottle of berries sporting a label that read LOSE WEIGHT FAST. A sign over a collection of boxed items promised FIVE SUPPLEMENTS TO CURE ERECTILE DYSFUNCTION. Barney blinked and read the advertisement again. He couldn’t imagine any male in Mystic Creek, no matter how desperate, walking into Taffeta Brown’s shop and having the nerve to take one of those boxes up to the cash register.

From the foregoing survey of the growth of conspicuous leisure and consumption, it appears that the utility of both alike for the purposes of reputability lies in the element of waste that is common to both. In the one case it is a waste of time and effort, in the other it is a waste of goods. Both are methods of demonstrating the possession of wealth, and the two are conventionally accepted as equivalents. The choice between them is a question of advertising expediency simply, except so far as it may be affected by other standards of propriety, springing from a different source. On grounds of expediency the preference may be given to the one or the other at different stages of the economic development. The question is, which of the two methods will most effectively reach the persons whose convictions it is desired to affect. Usage has answered this question in different ways under different circumstances. So long as the community or social group is small enough and compact enough to be effectually reached by common notoriety alone,—that is to say, so long as the human environment to which the individual is required to adapt himself in respect of reputability is comprised within his sphere of personal acquaintance and neighborhood gossip,—so long the one method is about as effective as the other. Each will therefore serve about equally well during the earlier stages of social growth. But when the differentiation has gone farther and it becomes necessary to reach a wider human environment, consumption begins to hold over leisure as an ordinary means of decency. This is especially true during the later, peaceable economic stage. The means of communication and the mobility of the population now expose the individual to the observation of many persons who have no other means of judging of his reputability than the display of goods (and perhaps of breeding) which he is able to make while he is under their direct observation.

And like cocaine before it, the illicit painkiller trade was dominated by one state: Florida. But the similarities between cocaine and oxycodone ended there. Oxycodone wasn’t created in Colombian jungle laboratories or smuggled in suitcases or on thirty-foot “go-fast” speedboats. It was manufactured in pharmaceutical plants in St. Louis and promoted on highway billboards, and in page after page in the back of the New Times, a free weekly newspaper in South Florida. The bigger advertisements usually showed a woman holding her forehead and wincing, or a man’s torso arched in agony. The ads blared: “CHRONIC PAIN? STOP HURTING AND START LIVING!” Then, in smaller type: “Walk-Ins Welcome. Dispensing On-Site!” Some offered coupons or specials. One clinic’s ad said nothing about pain itself and simply displayed the goods: an amber prescription bottle, dozens of little blue pills tumbling out.

The attractive naïveté of this nation of merchants is displayed even in their advertising. I read, in the handbill of an Oran movie theater, the advertisement for a third-rate film. I note the adjectives “sumptuous,” “splendid,” “extraordinary,” “amazing,” “staggering,” and “tremendous.” At the

Advertising was, as Stephen Douglas said in another context, intended to appeal to understanding, not to passions. This is not to say that during the period of typographic display, the claims that were put forward were true. Words cannot guarantee their truth content. Rather, they assemble a context in which the question, Is this true or false? is relevant. In the 1890’s that context was shattered, first by the massive intrusion of illustrations and photographs, then by the nonpropositional use of language.

Is any of it real? I mean, look at this, look at it! A world built on fantasy! Synthetic emotions in the form of pills! Psychological warfare in the form of advertising! Mind altering chemicals in the form of food! Brainwashing seminars in the form of media! Controlled isolated bubbles in the form of social networks. Real? You want to talk about reality? We haven't lived in anything remotely close to it since the turn of the century! We turned it off, took out the batteries, snacked on a bag of GMOs, while we tossed the remnants into the ever expanding dumpster of the human condition. We live in branded houses, trademarked by corporations, built on bipolar numbers, jumping up and down on digital displays, hypnotizing us into the biggest slumber mankind has ever seen. You'd have to dig pretty deep, kiddo, before you can find anything real.

We walked home in the cold afternoon past Franklin Simon's windows, where the children of all nations revolved steadily in the light. Most of the stores were concentrating on the gift aspect of the Nativity, displaying frankincense, myrrh, and bath salts, but Franklin Simon advertised the Child Himself, along with a processional of other children of assorted races, lovely to behold. We stood and watched passers-by take in this international and interracial scene, done in terms of childhood, and we observed the gleam in the eyes of colored people as they spotted the little colored child in with the others. There hasn't been a Christmas like this one since the first Christmas--the fear, the suffering, the awe, the strange new light that nobody understands yet. All the traditional characteristics of Christmas are this year in reverse: instead of the warm grate and the happy child, in most parts of the world the cold room and the starveling. The soldiers of the triumphant armies return to their homes to find a hearty welcome but an unfamiliar air of uneasiness, uncertainty, and constraint. They find, too, that people are groping toward something which still has no name but which keeps turning up--in department-store windows and in every other sort of wistful human display. It is the theme concealed in the victory which the armies of the democracies won in the field, the yet unclaimed triumph: justice among men of all races, a world in which children (of whatever country) are warm and unafraid. It seems too bad that men are preparing to blow the earth to pieces just as they have got their hands on a really first-rate idea. Our Christmas greetings this year are directed to the men and women who will represent the people of the world at the meeting of the United Nations Organization in January. We send them best wishes and a remembrance of that first Christmas. Our hope is that they will shed the old robes which have adorned dignitaries for centuries and put on the new cloth that fits one man as well as another, no matter where he lives on this worried and all too shatterable earth.