Dibs Quotes

Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.

What do you despise? By this are you truly known.

There is no escape—we pay for the violence of our ancestors.

Arrakis teaches the attitude of the knife - chopping off what's incomplete and saying: 'Now, it's complete because it's ended here.' - from "Collected Sayings of Maud'Dib'' by the Princess Irulan

I love seeing the bookshops and meeting the booksellers-- booksellers really are a special breed. No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one-- the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it-- along with first dibs on the new books.

There should be a science of discontent. People need hard times to develop psychic muscles. -- Muad'Dib

Empires do not suffer emptiness of purpose at the time of their creation. It is when they have become established that aims are lost and replaced by vague ritual. -Words of Muad'dib by Princess Irulan.

We can say that Muad'Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn.

Muad'Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn. It's shocking to find how many people do not believe they can learn, and how many more believe learning to be difficult. Muad'Dib knew that every experience carries its lesson.

Give her the goddamn Advil, Dibs. Jesus.

Da. This is going very well already." Thomas barked out a laugh. "There are seven of us against the Red King and his thirteen most powerful nobles, and it's going well?" Mouse sneezed. "Eight," Thomas corrected himself. He rolled his eyes and said, "And the psycho death faerie makes it nine." "It is like movie," Sanya said, nodding. "Dibs on Legolas." "Are you kidding?" Thomas said. "I'm obviously Legolas. You're . . ." He squinted thoughtfully at Sanya and then at Martin. "Well. He's Boromir and you're clearly Aragorn." "Martin is so dour, he is more like Gimli." Sanya pointed at Susan. "Her sword is much more like Aragorn's." "Aragorn wishes he looked that good," countered Thomas. "What about Karrin?" Sanya asked. "What--for Gimli?" Thomas mused. "She is fairly--" "Finish that sentence, Raith, and we throw down," said Murphy in a calm, level voice. "Tough," Thomas said, his expression aggrieved. "I was going to say 'tough.' " As the discussion went on--with Molly's sponsorship, Mouse was lobbying to claim Gimli on the basis of being the shortest, the stoutest, and the hairiest-- "Sanya," I said. "Who did I get cast as?" "Sam," Sanya said. I blinked at him. "Not . . . Oh, for crying out loud, it was perfectly obvious who I should have been." Sanya shrugged. "It was no contest. They gave Gandalf to your godmother. You got Sam.

You do not beg the sun for mercy. -Maud'dib's Travail from The Stilgar Commentary

Because I already called dibs on you.” His intense gaze makes me shudder. “You can’t call dibs on people. You sound like a B-list rom-com.” “But I fuck like an A-list porno.

The problem of leadership is inevitably: Who will play God?" Muad'Dib

Wow," Liv said, when I dropped the mallet back into the drawer. "That looked like fun. I call dibs on the next over-the-top destruction of evidence.

I thought you called dibs on him." "I did, but you can have him first. After he dumps you, imagine how good I'll look in comparison." "Thanks, that's not insulting at all.

Many have marked the speed with which Muad'Dib learned the necessities of Arrakis. The Bene Gesserit, of course, know the basis of this speed. For the others, we can say that Muad'Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn. It is shocking to find how many people do not believe they can learn, and how many more believe learning to be difficult. Muad'Dib knew that every experience carries its lesson.

There was a man so wise, He jumped into A sandy place And burnt out both his eyes! And when he knew his eyes were gone, He offered no complaint. He summoned up a vision And made himself a saint. -Children's Verse from History of Muad'dib

Abandon certainty! That's life's deepest command. That's what life's all about. We're a probe into the unknown, into the uncertain. Why can't you hear Muad'Dib? If certainty is knowing absolutely an absolute future, then that's only death disguised! Such a future becomes now!

T." One word, one letter, from Malcom. "Yeah, Saint?" Tahoe returns, lifting his eyebrows. "Dibs.

Thomas barked out a laugh. "There are seven of us against the Red King and his thirteen most powerful nobles, and it's going well?" Mouse sneezed. "Eight," Thomas corrected himself. He rolled his eyes and said, "And the psycho death faerie makes it nine." "It is like movie," Sanya said, nodding. "Dibs on Legolas.

It wasn’t about who had dibs now or who was sitting next to whom in the cinema. The game had changed; or rather, it wasn’t a game at all anymore. It was a matter of making it through the night, which is often harder than it sounds, and always a very individual business.

You who have defeated us say to yourselves that Babylon is fallen and its works have been overturned. I say to you still that man remains on trial, each man in his own dock. Each man is a little war.

Respecte la terre, et elle te respectera. Travaille-la, elle te le rendra au centuple.

I’ve traveled for eight years and countless miles to get here. Right. Here. It’s my turn to get the girl. I’ve earned it. So … yeah … I call dibs. Dibs. Dibs. Dibs! I will fucking level anyone in this life or the next that tries to steal you from me.

Perhaps there is more understanding and beauty in life when the glaring sunlight is softened by the patterns of shadows. Perhaps there is more depth in a relationship that has weathered some storms. Experience that never disappoints or saddens or stirs up feeling is a bland experience with little challenge or variation of color. Perhaps it's when we experience confidence and faith and hope that we see materialize before our eyes this builds up within us a feeling of inner strength, courage, and security. We are all personalities that grow and develop as a result of our experiences, relationships, thoughts, and emotions. We are the sum total of all the parts that go into the making of a life.

Maud’Dib could indeed, see the Future, but you must understand the limits of this power. Think of sight. You have eyes, yet cannot see without light. If you are on the floor of a valley, you cannot see beyond the valley. Just so, Maud’Dib could not always choose to look across the mysterious terrain. He tells us that a single obscure decision of prophecy, perhaps the choice of one word over another, could change the entire aspect of the future. He tells us “The vision of time is broad, but when you pass through it, time becomes a narrow door.” And always, he fought the temptation to choose a clear, safe course, warning “That path leads ever down into stagnation.

My brother comes now," Alia said. "Even an Emperor may tremble before Muad'Dib, for he has the strength of righteousness and heaven smiles upon him.

A beginning is the time for taking the most delicate care that the balances are correct. This every sister of the Bene Gesserit knows. To begin your study of the life of Maud'Dib, then, take care that you first place him in his time: born in the 57th year of the Padishah Emperor, Shaddam IV. And take the most special care that you locate Maud'Dib in his place: the planet Arrakis. Do not be deceived by the fact that he was born on Caladan and lived his first fifteen years there. Arrakis, the planet known as Dune, is forever his place.

Does this mean I get to be part of the team?” She clapped her hands again. “Yes,” Nate said. “No,” Gabriel said at the same time. “Duuuude,” Nate said to Gabriel between his teeth. “I really want to talk to this Mr. Brooks guy.” “Fine.” Gabriel sighed. “Let her help. I don’t care. But if you die,” Gabriel pointed at Heather, “or get cursed or something, that’s your fault.” Heather nodded merrily, still clapping. “Yay, I’m part of the team.” “We’re not a team,” Gabriel said through gritted teeth. Heather ignored him and looked at Nate. “I think we need a team name.” “Ooh! Good idea.” Nate pointed a finger into the air. “How about Team Awesome?” Heather wrinkled her nose. “Too vague. Team Super Secret Fountain Seekers?” “Too specific.” Nate shook his head. “Team Ash Guy Hunters?” “Ashman.” Heather shook her head. “Too hard to say.” Nate scoffed. “And ‘Super Secret Fountain Seekers’ is easy to say?” Gabriel huffed and started walking toward the door. “You guys can stay here and pick a name and a Team Captain or whatever, but I’m going to find Mr. Brooks.” He opened the door to leave, night falling on the forest around them. Heather said, “Mr. Brooks doesn’t open his door when it’s dark outside.” She shrugged. “So we’re going to have to wait until tomorrow after school.” Frustrated, Gabriel closed the cabin door on the setting sun. “Tomorrow then.” “Perfect.” Nate nodded, shifting his eyes from Scarlet, to Gabriel, and then to Heather. A moment passed. “I call dibs on Team Captain,” Nate said. Gabriel rolled his eyes.

No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one—the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it—along with first dibs on the new books.

You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time.

When a child is forced to prove himself as capable, results are often disastrous. A child needs love, acceptance, and understanding. He is devastated when confronted with rejection, doubts, and never ending testing.

Sometimes it is very difficult to keep in mind the fact that the parents, too, have reasons for what they do-- have reasons, locked in the depths of their personalities, for their inability to love, to understand, to give of themselves to their children.

Agissez comme si votre mort était pour demain, mais accomplissez vos devoirs comme si vous deviez vivre l'éternité.

Your job as an entrepreneur is to be an innovator and a builder of systems.

You can’t stop a mental epidemic. It leaps from person to person across parsecs. It’s overwhelmingly contagious. It strikes at the unprotected side, in the place where we lodge the fragments of other such plagues. Who can stop such a thing? Muad’dib hasn’t the antidote. The thing has roots in chaos. Can orders reach there?

Once more the drama begins.' — The Emperor Paul Muad'dib on his ascension to the Lion Throne.

Just when you think you're in the cat-bird's seat, the Angel of Death calls "dibs" on shotgun.

I volunteer because it makes me look helpful, and it gives me first dibs on the refreshments.

There should be a science of discontent. People need hard times and oppression to develop psychic muscles. --from "Collected Sayings of Muad'Dib" by the Princess Irulan

There exists no separation between gods and men; one blends softly casual into the other. —Proverbs of Muad’Dib

You, Priest in your mufti, you are a chaplain to the self-satisfied. I come not to challenge Muad'Dib but to challenge you! Is your religion real when it costs you nothing and carries no risk? Is your religion real when you fatten upon it? Is your religion real when you commit atrocities in its name? Whence comes your downward degeneration from the original revelation? Answer me, Priest!

What are the purposes of examinations anyhow? Are they to increase our educational attainment? Or are they instruments used to bring suffering and humiliation and deep hurt to a person who is trying so hard to succeed?

Even an Emperor may tremble before Muad’Dib, for he has the strength of righteousness and heaven smiles upon him.

Only one of us gets to be bitchy this early in the morning and I’ve got dibs.

I love seeing the bookshops and meeting the booksellers—booksellers really are a special breed. No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one—the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it—along with first dibs on the new books.

I realize that humans cannot bear very much reality. Most lives are a flight from selfhood. Most prefer the truths of the stable. You stick your heads into the stanchions and munch contentedly until you die. Others use you for their purposes. Not once do you live outside the stable to lift your head and be your own creature. Muad'Dib came to tell you about that. Without understanding his message, you cannot revere him!

There is no measuring Muad'Dib's motives by ordinary standards. In the moment of his triumph, he saw the death prepared for him, yet he accepted the treachery. Can you say he did this out of a sense of justice? Whose justice, then? Remember, we speak now of the Muad'Dib who ordered battle drums made from his enemies' skins, the Muad'Dib who denied the conventions of his ducal past with a wave of the hand, saying merely: 'I am the Kwisatz Haderach. That is reason enough.

It is said of Muad’Dib that once when he saw a weed trying to grow between two rocks, he moved one of the rocks. Later, when the weed was seen to be flourishing, he covered it with the remaining rock. “That was its fate,” he explained.

I’ll reiterate—knowing and not doing is the same as not knowing. You need to make the mistakes, risk looking foolish and invest in yourself and your business.

A customer won on price will be lost on price.

Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.

You asked what my intentions are, Mrs. Brenner, and I would like to answer your question.” Dibs opened his mouth as if preparing to argue and she glared at him from across the table. Did he really think not to let her state her case in front of his family? He snapped his mouth shut and briskly rubbed a palm across his forehead before tossing that same hand in the air. “My intentions are these.” She gathered her thoughts, folding her hands in her lap. “When David is sad, I intend to make him happy. When he is ill, I intend to make him well. When he is angry or upset, I intend to listen and find the words to make him feel better. When he is depressed, I intend to bring him joy, and when he is hurt, I intend to find the source of his pain and take it away from him.” She bridged the distance to Dibs’s devoted gaze, and radiant love crested the last barricade surrounding her heart. “You see, Mr. and Mrs. Brenner, I’m in love with your son. But I don’t want anything from him. You don’t need to worry because my only intention is to give to him. That’s the way it’s supposed to be when you love someone, isn’t it? To think only of their needs, instead of your own?” She broke off from Dibs and faced his mother. “Those are my intentions, Mrs. Brenner. I hope you find them satisfactory.

Prophecy and prescience—How can they be put to the test in the face of the unanswered question? Consider: How much is actual prediction of the “wave form” (as Muad’Dib referred to his vision-image) and how much is the prophet shaping the future to fit the prophecy? What of the harmonics inherent in the act of prophecy? Does the prophet see the future or does he see a line of weakness, a fault or cleavage that he may shatter with words or decisions as a diamond-cutter shatters his gem with a blow of a knife?

I was pure, before you defiled me, and don't you forget it. As though the concept of purity is anything more than the construct of selfish, competitive men stampeding toward the women to call dibs. I'll be damned if I'm not worth stampeding toward, but the prize had better be me, hymen or no hymen.

Angling his head, Rafe put a hand on Regan’s shoulder. “Dibs,” he said in a mild warning. “Excuse me?” Regan stepped back and gaped. “I beg your pardon, but did you just say ‘Dibs’?” “Yeah.” Rafe bit off candy, offered her the rest of the bar. When she smacked his hand away, he only shrugged and ate it himself. “Of all the ridiculous, outrageous— You’re a grown man, and you’re standing there eating candy and saying ‘Dibs’ as if I were the last ice-cream bar in the freezer.

The universe is just there; that’s the only way a Fedaykin can view it and remain the master of his senses. The universe neither threatens nor promises. It holds things beyond our sway: the fall of a meteor, the eruption of a spiceblow, growing old and dying. These are the realities of this universe and they must be faced regardless of how you feel about them. You cannot fend off such realities with words. They will come at you in their own wordless way and then, then you will understand what is meant by “life and death.” Understanding this, you will be filled with joy. —MUAD’DIB TO HIS FEDAYKIN

Can you explain your product and the unique benefit it offers in a single short sentence?

Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.

And that is exactly who you need to be perceived as in the eyes and mind of your prospects—as someone who educates them and solves their problems.

This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.

Consultative, advisory selling is the most cost-effective, the most enduring, the most impactful and the most powerful marketing strategy a business owner could ever devise.

The Power of Systems—The Ability to Fire Yourself

Put another way—the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff you do is waste of time (comparatively).

One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.

By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.

Helping your customers all the way through to achieving results will have a big payoff for both yourself and them.

They'll call me Muad'Dib, 'The One Who Points the Way'.

Dios creó Arrakis para probar a los fieles. De La sabiduría de Muad’Dib, por la princesa Irulan

Business is a team sport, one in which you’re never going to win on your own.

customer who buys a product or service and doesn’t use it or implement it correctly is highly likely to write it off as something that doesn’t work and that’s the last thing we want.

Muad’Dib must always be that inner outrage against the complacently powerful, against the charlatans and the dogmatic fanatics. It is that inner outrage which must have its say because Muad’Dib taught us one thing above all others: that humans can endure only in a fraternity of social justice.

You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue, and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.

marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

It’s you, Tessa.” He crawled up her body and levered her onto her side, his fingers a warm link he tunneled in under her hair. “Don’t you see? For the first time, I know what’s real. My life isn’t about doing what everyone else thinks is right in order to be happy. Not anymore. Because I found my own happiness.” The ball of his thumb swept her lips. “I found it with you.” How could she not believe him, when his words were so filled with love? “Tell me what you’re thinking,” he said. “I’d forgotten what it’s like, you know? It’s been so long…I’d just forgotten how incredible it all feels.” When tears rushed her eyes, she blinked them away. So she could stay right in the moment, within the tenderness of his gaze. She placed a hand on his chest, over his heart. “I want you to know how much I appreciate everything you did for me, Dibs. You’ve become everything that’s good and right in my life. And I’m sorry if I made things difficult for you.” His eyes glistened, two sparkling bits of heaven over a thin crescent of tears. “Rex, you’re breaking my heart over here.” “I’m just so grateful, and its important to me you understand. You gave me a second chance at happiness. You know that, right?

How do we approach the study of Muad’Dib’s father? A man of surpassing warmth and surprising coldness was the Duke Leto Atreides. Yet, many facts open the way to this Duke: his abiding love for his Bene Gesserit lady; the dreams he held for his son; the devotion with which men served him. You see him there—a man snared by Destiny, a lonely figure with his light dimmed behind the glory of his son. Still, one must ask: What is the son but an extension of the father?

CHRONO-SYNCLASTIC INFUNDIBULA—Just imagine that your Daddy is the smartest man who ever lived on Earth, and he knows everything there is to find out, and he is exactly right about everything, and he can prove he is right about everything. Now imagine another little child on some nice world a million light years away, and that little child’s Daddy is the smartest man who ever lived on that nice world so far away. And he is just as smart and just as right as your Daddy is. Both Daddies are smart, and both Daddies are right.    Only if they ever met each other they would get into a terrible argument, because they wouldn’t agree on anything. Now, you can say that your Daddy is right and the other little child’s Daddy is wrong, but the Universe is an awfully big place. There is room enough for an awful lot of people to be right about things and still not agree.    The reason both Daddies can be right and still get into terrible fights is because there are so many different ways of being right. There are places in the Universe, though, where each Daddy could finally catch on to what the other Daddy was talking about. These places are where all the different kinds of truths fit together as nicely as the parts in your Daddy’s solar watch. We call these places chrono-synclastic infundibula.    The Solar System seems to be full of chrono-synclastic infundibula. There is one great big one we are sure of that likes to stay between Earth and Mars. We know about that one because an Earth man and his Earth dog ran right into it.    You might think it would be nice to go to a chrono-synclastic infundibulum and see all the different ways to be absolutely right, but it is a very dangerous thing to do. The poor man and his poor dog are scattered far and wide, not just through space, but through time, too.    Chrono (kroh-no) means time. Synclastic (sin-class-tick) means curved toward the same side in all directions, like the skin of an orange. Infundibulum (in-fun-dib-u-lum) is what the ancient Romans like Julius Caesar and Nero called a funnel. If you don’t know what a funnel is, get Mommy to show you one.

Grief is personal. It isn't something you can share like a box of chocolates. It's yours and yours alone, a spiked steel ball chained to your ankle, a coat of nails around your shoulders, a crown of thorns. No one else can feely your pain. They cannot walk in your shoes because your shoes are full with broken glass and every time you take a step forward, it rips your soles to bloody shreds. Grief is the worst kind of torture and it never ends. You have dibs on that dungeon for the rest of your life.

In his book titled The Book of Survival, Anthony Greenbank wrote: To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.

When you are a kid, playing with the other kids on your street, and everyone is fighting over who they are going to be, you have to call dibs early, as soon as you see one another, pretty much as soon as you step outside your house, even if you're halfway down the block. First dibs gets Hans Solo. Everyone knows that. You don't even have to say it. If you are first, you are Han Solo, period, end of story...I was never totally sure why everyone wanted to be Han Solo. Maybe it was because he wasn't born into it, like Luke, with the birthright and the natural talent for the Force and the premade story. Solo had to make his own story. He was a freelance protagonist, a relatively ordinary guy who got to the major leagues by being quick with a gun and a joke. He was, basically, a hero because he was funny.

الأمر لا يتعلق بالشفقة او بعدم الشفقة على الشعب. اني لافتح عيني فاشاهد الجميع فاعاين بصفة عامة انه لا وجود للشعب. لا وجود للشعب حقيقة! لا وجود له عندما نجمع الناس اكواما ثم نصيح بهم : انتم الشعب، انتم الشعب الذي يفعل كل شيء، و يعرف كل شيء! فهذا الشعب "ريح في ريح"! المنسج

Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.

to develop a unique selling proposition. Something that positions you differently, so that prospects are forced to make an apples-to-oranges comparison when comparing you with your competitor. If they can do an apples-to-apples comparison of you and your competitors, then it comes down to price, and you’re toast.

The flesh surrenders itself, he thought. Eternity takes back its own. Our bodies stirred these waters briefly, danced with a certain intoxication before the love of life and self, dealt with a few strange ideas, then submitted to the instruments of Time. What can we say of this? I occurred. I am not... yet, I occurred.

Marketing is the master skill of business. It will help you make your current business a success and, importantly, it will help make other businesses and enterprises you may be involved with in the future successful. Throughout this book, you’ve been the recipient of some extremely valuable information. It’s information that most of your competitors will never

Let’s face it, no one wants to be seen as a stereotypical salesperson who is pushy and untrustworthy. However, if you think about yourself as a doctor who diagnoses and then prescribes solutions to people’s problems, then I’m sure you’ll be much more comfortable selling under those circumstances—as a trusted, educated, knowledgeable, qualified, confident, capable advisor.

You know the myth of the Great Spice Hoard? Yes, I know about that story, too. A majordomo brought it to me one day to amuse me. The story says there is a hoard of melange, a gigantic hoard, big as a great mountain. The hoard is concealed in the depths of a distant planet. It is not Arrakis, that planet. It is not Dune. The spice was hidden there long ago, even before the First Empire and the Spacing Guild. The story says Paul-Muad’Dib went there and lives yet beside the hoard, kept alive by it, waiting. The majordomo did not understand why the story disturbed me.

If you look at wealth distribution statistics from the last century you’ll notice that the top 4% own about 64% of wealth and the top 20% own about 80% of the wealth. This is despite this being the “information age.” You’d imagine that a hundred years ago only the wealthy had good access to information, hence it’s understandable why they held 80% of the wealth. Yet this wealth distribution statistic still holds up today, an age where information has been democratized and where even the poorest people have pretty much the same access to information as the wealthiest people. This proves that lack of information isn’t the issue holding back the bottom 80% of business owners—it’s human behavior and mindset. That certainly hasn’t changed in the last 100 years.

Do you have any idea what the typical response is whenever I do give someone a glimpse of my life?" Gideon paused, as if he waited for her to answer. And Monroe hesitated. Yes. She did know. She knew because it was the same response she would get it she chose to let down her own guard. Hell, it was practically the same response Miles had given the night she had told him the unadulterated truth of her past. She shook her head again. "Standard response," he said. "I swear to God. First thing out of their mouth's is: 'Wow. It's shocking you're so normal.' What the fuck? Do I have to be damaged for my past to make sense? And what the hell is normal anyway? And does white bread America have dibs on it?" Gideon stopped talking, crossed his arms, and the look on his face said he regretted saying as much as he had.

I will tell you a thing about your new name,” Stilgar said. “The choice pleases us. Muad’Dib is wise in the ways of the desert. Muad’Dib creates his own water. Muad’Dib hides from the sun and travels in the cool night. Muad’Dib is fruitful and multiplies over the land. Muad’Dib we call ‘instructor-of-boys.’ That is a powerful base on which to build your life, Paul-Muad’Dib, who is Usul among us. We welcome you.” Stilgar

Your social media page and profile is actually the property of the social network. So, spending huge amounts of time and money building up a profile and audience on these networks ends up building up their assets rather than your own. My preference, as much as possible, is to build and own my own marketing assets, such as websites, blogs, email lists and so on. I then use social media simply as a way to drive traffic to these marketing assets.

The Answers Have Changed Albert Einstein was once giving an exam paper to his graduating class. It turned out that it was the exact same exam paper he had given them the previous year. His teaching assistant, alarmed at what he saw and thinking it to be the result of the professor’s absentmindedness, alerted Einstein. “Excuse me, sir,” said the shy assistant, not quite sure how to tell the great man about his blunder. “Yes?” said Einstein. “Um, eh, it’s about the test you just handed out.” Einstein waited patiently. “I’m not sure if you realize it, but this is the same test you gave out last year. In fact, it’s identical.” Einstein paused to think for a moment, then said, “Yes, it is the same test but the answers have changed.” Just as the answers in physics change as new discoveries are made, so too do the answers in business and in marketing.

You're fixing everything I set down." He nods at my hands, which are readjusting the elephant. "It wasn't polite of me to come in and start touching your things." "Oh,it's okay," I say quickly, letting go of the figurine. "You can touch anything of mine you want." He freezes. A funny look runs across his face before I realize what I've said. I didn't mean it like that. Not that that/i> would be so bad. But I like Toph,and St. Clair has a girlfriend. And even if the situation were different, Mer still has dibs. I'd never do that to her after how nice she was my first day.And my second. And every other day this week. Besides,he's just an attractive boy. Nothing to get worked up over. I mean, the streets of Europe are filled with beautiful guys, right? Guys with grooming regimens and proper haircuts and stylish coats.Not that I've seen anyone even remotely as good-looking as Monsieur Etienne St.Clair.But still. He turns his face away from mine. Is it my imagination or does he look embarrassed? But why would he be embarrassed? I'm the one with the idiotic mouth. "Is that your boyfriend?" He points to my laptop's wallpaper, a photo of my coworkers and me goofing around. It was taken before the midnight release of the lastest fantasy-novel-to-film adaptation. Most of us were dressed like elves or wizards. "The one with his eyes closed?" "WHAT?" He thinks I'd date a guy like Hercules Hercules is an assistant manager. He's ten years older than me and,yes, that's his real name. And even though he's sweet and knows more about Japanese horror films than anyone,he also has a ponytail. A ponytail. "Anna,I'm kidding.This one. Sideburns." He points to Toph,the reason I love the picture so much.Our heads are turned into each other, and we're wearing secret smiles,as if sharing a private joke. "Oh.Uh...no.Not really.I mean, Toph was my almost-boyfriend.I moved away before..." I trail off, uncomfortable. "Before much could happen.

Shepard clears his throat again. “I need to tell you something, a few somethings. Because now is the time to tell you. Before we get serious. But it’s going to make it seem like I think we’re more serious than we are. I just don’t want to miss my window for being honest with you.” “Shepard, you’re making me nervous.” He groans. “I’m sorry. Don’t be nervous.” My hands were on his shoulders. I drop them into my lap. “Don’t pull away,” he says. “Just tell me, Shepard! Are you engaged to more than one demon?” “No! But … you know I’ve been in a lot of unusual magickal situations…” “Right.” “And you know about my thirdborn…” “I know that a giant you call a friend is going to eat your thirdborn.” He closes one eye and bites his bottom lip. “I may also have promised someone my firstborn.” “Shepard, your firstborn…” He squeezes my waist. “It’s all right, I told you—I’m not having kids.” “Who gets your firstborn?” “An imp. Or three.” “Aren’t imps the same as demons?” “Never say that to an imp.” “How did this even happen?” “We were playing impdice. I thought they were joking about the wager.” “We are going to kill these imps.” “Penelope…” He bites his lip again. “There’s more.” “More? Your secondborn?” “No, I’ve got dibs on that one…” He’s grimacing. “But I did lose my last name.” Every time he talks, my jaw drops lower and my eyebrows climb higher. “How on earth did you lose your last name?” “Told it to the wrong fairy.” My hands are in the air. “How have you met so many fairies!” “I fell in with a crew of them…” “Shepard—hell’s spells, is your name even Shepard?” “Yes! I only lost my last name. And I only ‘magickally and profoundly’ lost it; I can still say it, I can still wear name tags. There’s just one more thing—one more big thing…” He closes both eyes for a second. “I have a, um, well … I don’t have a sexually transmitted disease. But I am a carrier. Only other merpeople can get it. So it’s probably not relevant. Unless you want to sleep with a merperson. And also me. Me first. Which I’m not suggesting…” Hell’s spells … Shepard. I climb off his lap.

Faced with a wealth of text but a poverty of context, scholars have focused obsessively on what they can know. They have counted every word he wrote, logged every dib and jot. They can tell us (and have done so) that Shakespeare’s works contain 138,198 commas, 26,794 colons, and 15,785 question marks; that ears are spoken of 401 times in his plays; that dunghill is used 10 times and dullard twice; that his characters refer to love 2,259 times but to hate just 183 times; that he used damned 105 times and bloody 226 times, but bloody-minded only twice; that he wrote hath 2,069 times but has just 409 times; that all together he left us 884,647 words, made up of 31,959 speeches, spread over 118,406 lines.

be apart. Despite getting rejected by my top-choice school, I was starting to really believe in myself again based on all the positive feedback we continued to get on our videos. And besides, I knew I could always reapply to Emerson the following year and transfer. • • • College started out great, with the best part being my newly found freedom. I was finally on my own and able to make my own schedule. And not only was Amanda with me, I’d already made a new friend before the first day of classes from a Facebook page that was set up for incoming freshmen. I started chatting with a pretty girl named Chloe who mentioned that she was also going to do the film and video concentration. Fitchburg isn’t located in the greatest neighborhood, but the campus has lots of green lawns and old brick buildings that look like mansions. My dorm room was a forced triple—basically a double that the school added bunk beds to in order to squeeze one extra person in. I arrived first and got to call dibs on the bunk bed that had an empty space beneath it. I moved my desk under it and created a little home office for myself. I plastered the walls with Futurama posters and made up the bed with a new bright green comforter and matching pillows. My roommates were classic male college stereotypes—the football player and the stoner. Their idea of decorating was slapping a Bob Marley poster and a giant ad for Jack Daniels on the wall.

If, uh, Luce wants to get out, someone's gonna have to help her down from the window." She drummed her fingers on the table, looking sheepish. "I made a library book barricade near the entrance in case any of the Sword & Cross-eyeds felt inclined to disrupt us." "Dibs." Cam already had his arm slipped through the crook of Luce's elbow. She started to argue, but none of the other angels seemed to think it was a bad idea. Daniel didn't even notice. Near the back exit, Shelby and Miles both mouthed Be careful to Luce with varying degrees of fierceness. Cam walked her to the window, radiating warmth with his smile. He slid the glass pane up and together they looked out at the campus where they'd met, where they'd grown close, where he'd tricked her into kissing him. They weren't all bad memories... He hopped through the window first, landing smoothly on the ledge, and he held out a hand for hers. "Milady." His grip was strong and it made her feel tiny and weightless as Cam drifted down from the ledge, two stories in two seconds. His wings were concealed, but he still moved as gracefully as if he were flying. They landed softly on the dewy grass. "I take it you don't want my company," he said. "At the cemetery-not, you know, in general." "Right. No, thanks." He looked away and reached into his pocket, pulled out a tiny silver bell. It looked ancient, with Hebrew writing on it. He handed it to her. "Just ring when you want a lift back up." "Cam," Luce said. "What is my role in all of this?" Cam reached out to touch her cheek, then seemed to think better of it. His hand hovered in the air. "Daniel's right. It isn't our place to tell you." He didn't wait for her response-just bent his knees and soared off the ground. He didn't even look back.

What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.