Delhi Rain Quotes

The rain swirls over the trees and roofs of the town, and the parched earth soaks it up, exuding a fragrance that comes only once in a year, the fragrance of quenched earth, the most exhilarating of all smells.

I’d be hard-pressed to find a better start to a brand story than the one that chronicles the birth of “the people’s car,” the Tata Nano. The story goes that Ratan Tata, chairman of the well-respected Tata Group, was travelling along in the pouring rain behind a family who was precariously perched on a scooter weaving in and out of traffic on the slick wet roads of Bangalore. Tata thought that surely this was a problem he and his company could solve. He wanted to bring safe, affordable transport to the poor—to design, build, and sell a family car that could replace the scooter for a price that was less than $2,500. It was a business idea born from a high ideal and coming from a man with a track record in the industry, someone with the capability to innovate, design, and produce a high-quality product. People were captivated by the idea of what would be the world’s cheapest car. The media and the world watched to see how delivering on this seemingly impossible promise might pan out. Ratan Tata did deliver on his promise when he unveiled the Nano at the New Delhi Auto Expo in 2009, six years after having the idea. The hype around the new “people’s car” and the media attention it received meant that any mistakes were very public (several production challenges and safety problems were reported along the way). And while the general public seemed to be behind the idea of a new and fun Indian-led innovation, the number of Facebook likes (almost 4 million to date) didn’t convert to actual sales. It seemed that while Tata Motors was telling a story about affordability and innovating with frugal engineering (perhaps “lean engineering” might have worked better for them), the story prospective customers were hearing was one about a car that was cheap. The positioning of the car was at odds with the buying public’s perception of it. In a country where a car is an aspirational purchase, the Nano became symbolic of the car to buy if you couldn’t afford anything else. Since its launch in 2009, just over 200,000 Nanos have sold. The factory has the capacity to produce 21,000 cars a month. It turns out that the modest numbers of people buying the Nano are not the scooter drivers but middle-class Indians who are looking for a second car, or a car for their parents or children. The car that was billed as a “game changer” hasn’t lived up to the hype in the hearts of the people who were expected to line up and buy it in the tens of thousands. Despite winning design and innovation awards, the Nano’s reputation amongst consumers—and the story they have come to believe—has been the thing that’s held it back.

The Strugglers" He was born on a Friday. And it was raining that day. He still does not know whether the Gods were happy or sad at his arriving on earth. He saw the world. He saw sadness. He saw misery. He saw the struggle of his dad and mom. They both struggled to give a good life to their children. He started becoming serious in life. He started winning awards in academics and in quiz competitions to begin with. Then he tried essay competitions and debates. His sole aim was to win awards to make his parents feel proud of him. He wanted to become an IAS officer to make his family (uncles, aunts, cousins) feel proud of him. He came to Delhi to prepare for the Civil Services. He thought he will do a job and not be dependent on his parents, and still clear the Civil Services. It did not happen. He lost out on becoming a Civil Servant of the people. He tried a few odds jobs. He eventually became a Teacher, Poet, and Writer. His inspirations to writing - his Mom who manages to write Poetry even now along with her struggles of life, Sylvia Plath, Maya Angelou, Franz Kafka, Roald Dahl, Jack Kerouac, Charles Bukowski, Ernest Hemingway, and all the other poets, artists, writers, and strugglers in Life.

The Strugglers" He was born on a Friday. And it was raining that day. He still does not know whether the Gods were happy or sad at his arriving on earth. He saw the world. He saw sadness. He saw misery. He saw the struggle of his dad and mom. They both struggled to give a good life to their children. He started becoming serious in life. He started winning awards in academics and in quiz competitions to begin with. Then he tried essay competitions and debates. His sole aim was to win awards to make his parents feel proud of him. He wanted to become an IAS officer to make his family (uncles, aunts, cousins) feel proud of him. He came to Delhi to prepare for the Civil Services. He thought he will do a job and not be dependent on his parents, and still clear the Civil Services. It did not happen. He lost out on becoming a Civil Servant of the people. He tried a few odds jobs. He eventually became a Teacher, Poet, and Writer. His inspirations to writing - his Mom who manages to writer Poetry even now along with her struggles of life, Sylvia Plath, Maya Angelou, Franz Kafka, Roald Dahl, Jack Kerouac, Charles Bukowski, Ernest Hemingway, and all the other poets, artists, writers, and strugglers in Life.