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Because I was so involved with Barbara [Stanwyck], I was off-limits for other women, which was something of a problem for the studio. They wanted to promote the image of a carefree young stud—never my style—so I had publicity dates with young actresses around town like Lori Nelson or Debra Paget. This was a relic of the days when the studio system was in its prime. The studio would arrange for two young stars-in-waiting to go out to dinner and a dance and assign a photographer to accompany them. The result would be placed in a fan magazine. It was a totally artificial story documenting a nonexistent relationship, but it served to keep the names of young talents in front of the public. As far as I was concerned, it was part of the job, and usually pleasant enough. When reporters would ask me about my romantic life, which they did incessantly, I had to say things like, "If I go out with one woman a few times, it's considered a romance. If I date a lot of girls, I'm a Casanova. It's one of those 'heads-you-win-tails-I-lose' deals. I don't think it's anybody's business what I do." The last sentence contained my true feelings.
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Robert J. Wagner (Pieces of My Heart: A Life)