Data Without Insight Quotes

We often hesitate to follow our intuition out of fear. Most usually, we are afraid of the changes in our own life that our actions will bring. Intuitive guidance, however, is all about change. It is energetic data ripe with the potential to influence the rest of the world. To fear change but to crave intuitive clarity is like fearing the cold, dark night while pouring water on the fire that lights your cave. An insight the size of a mustard seed is powerful enough to bring down a mountain-sized illusion that may be holding our lives together. Truth strikes without mercy. We fear our intuitions because we fear the transformational power within our revelations.

Without solid insights gained through market research, any kind of marketing you do is like throwing your pamphlets at Times Square and hoping somebody will pick them up, read them, become interested, and get the product. That happens… just not so often.

Big Data: by itself doesn't yield insights...information doesn't serve us...without knowing why....unless something transformative is brought to these data sets (to create) understanding Gathering data is easy, understanding why is hard.

Data science unlocks the power of data to provide insights, knowledge, and action. Whether you're in business, academia, or government, data science enables informed decision-making and helps solve complex challenges.

Today we chase after information, without gaining knowledge. We take note of everything, without gaining insight. We communicate constantly, without participating in a community. We save masses of data, without keeping track of memories. We accumulate friends and followers, without encountering others. This is how information develops a lifeform: inexistant and impermanent.

Another simile is that of the man who was born and raised in a prison and who has never set foot outside. All he knows is prison life. He would have no conception of the freedom that is beyond his world. And he would not understand that prison is suffering. If anybody suggested that his world was dukkha, he would disagree, for prison is the limit of his experience. But one day he might find the escape tunnel dug long ago that leads beyond the prison walls to the unimaginable and expansive world of real freedom. Only when he has entered that tunnel and escaped from his prison does he realize how much suffering prison actually was, and the end of that suffering, escaping from jail is happiness. In this simile the prison is the body, the high prison walls are the five senses, and the relentless demanding prison guard is one's own will, the doer. The tunnel dug long ago, through which one escapes, is called jhana [meditation] (as at AN IX, 42). Only when one has experienced jhana does one realize that the five-sense world, even at its best, is really a five-walled prison, some parts of it is a little more comfortable but still a jail with everyone on death row! Only after deep jhana does one realize that "will" was the torturer, masquerading as freedom, but preventing one ever resting happily at peace. Only outside of prison can one gain the data that produces the deep insight that discovers the truth about dukkha. In summary, without experience of jhana, one's knowledge of the world is too limited to fully understand dukkha, as required by the first noble truth, and proceed to enlightenmen.

Wild animals enjoying one another and taking pleasure in their world is so immediate and so real, yet this reality is utterly absent from textbooks and academic papers about animals and ecology. There is a truth revealed here, absurd in its simplicity. This insight is not that science is wrong or bad. On the contrary: science, done well, deepens our intimacy with the world. But there is a danger in an exclusively scientific way of thinking. The forest is turned into a diagram; animals become mere mechanisms; nature's workings become clever graphs. Today's conviviality of squirrels seems a refutation of such narrowness. Nature is not a machine. These animals feel. They are alive; they are our cousins, with the shared experience kinship implies. And they appear to enjoy the sun, a phenomenon that occurs nowhere in the curriculum of modern biology. Sadly, modern science is too often unable or unwilling to visualize or feel what others experience. Certainly science's "objective" gambit can be helpful in understanding parts of nature and in freeing us from some cultural preconceptions. Our modern scientific taste for dispassion when analyzing animal behaviour formed in reaction to the Victorian naturalists and their predecessors who saw all nature as an allegory confirming their cultural values. But a gambit is just an opening move, not a coherent vision of the whole game. Science's objectivity sheds some assumptions but takes on others that, dressed up in academic rigor, can produce hubris and callousness about the world. The danger comes when we confuse the limited scope of our scientific methods with the true scope of the world. It may be useful or expedient to describe nature as a flow diagram or an animal as a machine, but such utility should not be confused with a confirmation that our limited assumptions reflect the shape of the world. Not coincidentally, the hubris of narrowly applied science serves the needs of the industrial economy. Machines are bought, sold, and discarded; joyful cousins are not. Two days ago, on Christmas Eve, the U.S. Forest Service opened to commercial logging three hundred thousand acres of old growth in the Tongass National Forest, more than a billion square-meter mandalas. Arrows moved on a flowchart, graphs of quantified timber shifted. Modern forest science integrated seamlessly with global commodity markets—language and values needed no translation. Scientific models and metaphors of machines are helpful but limited. They cannot tell us all that we need to know. What lies beyond the theories we impose on nature? This year I have tried to put down scientific tools and to listen: to come to nature without a hypothesis, without a scheme for data extraction, without a lesson plan to convey answers to students, without machines or probes. I have glimpsed how rich science is but simultaneously how limited in scope and in spirit. It is unfortunate that the practice of listening generally has no place in the formal training of scientists. In this absence science needlessly fails. We are poorer for this, and possibly more hurtful. What Christmas Eve gifts might a listening culture give its forests? What was the insight that brushed past me as the squirrels basked? It was not to turn away from science. My experience of animals is richer for knowing their stories, and science is a powerful way to deepen this understanding. Rather, I realized that all stories are partly wrapped in fiction—the fiction of simplifying assumptions, of cultural myopia and of storytellers' pride. I learned to revel in the stories but not to mistake them for the bright, ineffable nature of the world.

The House of the Seven Gables (Nathaniel Hawthorne) - La tua evidenziazione a pagina 37 | posizione 567-571 | Aggiunto in data venerdì 17 marzo 2023 11:52:39 Nevertheless, if we look through all the heroic fortunes of mankind, we shall find this same entanglement of something mean and trivial with whatever is noblest in joy or sorrow. Life is made up of marble and mud. And, without all the deeper trust in a comprehensive sympathy above us, we might hence be led to suspect the insult of a sneer, as well as an immitigable frown, on the iron countenance of fate. What is called poetic insight is the gift of discerning, in this sphere of strangely mingled elements, the beauty and the majesty which are compelled to assume a garb so sordid.

Saint John Paul II wrote, “when its concepts and conclusions can be integrated into the wider human culture and its concerns for ultimate meaning and value.”7 Religion, too, develops best when its doctrines are not abstract and fixed in an ancient past but integrated into the wider stream of life. Albert Einstein once said that “science without religion is lame and religion without science is blind.”8 So too, John Paul II wrote: “Science can purify religion from error and superstition; religion can purify science from idolatry and false absolutes. Each can draw the other into a wider world, a world in which both can flourish.”9 Teilhard de Chardin saw that dialogue alone between the disciplines is insufficient; what we need is a new synthesis of science and religion, drawing insights from each discipline into a new unity. In a remarkable letter to the director of the Vatican Observatory, John Paul II wrote: The church does not propose that science should become religion or religion science. On the contrary, unity always presupposes the diversity and integrity of its elements. Each of these members should become not less itself but more itself in a dynamic interchange, for a unity in which one of the elements is reduced to the other is destructive, false in its promises of harmony, and ruinous of the integrity of its components. We are asked to become one. We are not asked to become each other. . . . Unity involves the drive of the human mind towards understanding and the desire of the human spirit for love. When human beings seek to understand the multiplicities that surround them, when they seek to make sense of experience, they do so by bringing many factors into a common vision. Understanding is achieved when many data are unified by a common structure. The one illuminates the many: it makes sense of the whole. . . . We move towards unity as we move towards meaning in our lives. Unity is also the consequence of love. If love is genuine, it moves not towards the assimilation of the other but towards union with the other. Human community begins in desire when that union has not been achieved, and it is completed in joy when those who have been apart are now united.10 The words of the late pope highlight the core of catholicity: consciousness of belonging to a whole and unity as a consequence of love.

Military analysis is not an exact science. To return to the wisdom of Sun Tzu, and paraphrase the great Chinese political philosopher, it is at least as close to art. But many logical methods offer insight into military problems-even if solutions to those problems ultimately require the use of judgement and of broader political and strategic considerations as well. Military affairs may not be as amenable to quantification and formal methodological treatment as economics, for example. However, even if our main goal in analysis is generally to illuminate choices, bound problems, and rule out bad options - rather than arrive unambiguously at clear policy choices-the discipline of military analysis has a great deal to offer. Moreover, simple back-of-the envelope methodologies often provide substantial insight without requiring the churning of giant computer models or access to the classified data of official Pentagon studies, allowing generalities and outsiders to play important roles in defense analytical debates. We have seen all too often (in the broad course of history as well as in modern times) what happens when we make key defense policy decisions based solely on instinct, ideology, and impression. To avoid cavalier, careless, and agenda-driven decision-making, we therefore need to study the science of war as well-even as we also remember the cautions of Clausewitz and avoid hubris in our predictions about how any war or other major military endeavor will ultimately unfold.

Our understanding of the sociology of knowledge leads to the conclusion that the sociologies of language and religion cannot be considered peripheral specialties of little interest to sociological theory as such, but have essential contributions to make to it. This insight is not new. Durkheim and his school had it, but it was lost for a variety of theoretically irrelevant reasons. We hope we have made it clear that the sociology of knowledge presupposes a sociology of language, and that a sociology of knowledge without a sociology of religion is impossible (and vice versa). Furthermore, we believe that we have shown how the theoretical positions of Weber and Durkheim can be combined in a comprehensive theory of social action that does not lose the inner logic of either. Finally, we would contend that the linkage we have been led to make here between the sociology of knowledge and the theoretical core of the thought of Mead and his school suggests an interesting possibility for what might be called a sociological psychology, that is, a psychology that derives its fundamental perspectives from a sociological understanding of the human condition. The observations made here point to a program that seems to carry theoretical promise. More generally, we would contend that the analysis of the role of knowledge in the dialectic of individual and society, of personal identity and social structure, provides a crucial complementary perspective for all areas of sociology. This is certainly not to deny that purely structural analyses of social phenomena are fully adequate for wide areas of sociological inquiry, ranging from the study of small groups to that of large institutional complexes, such as the economy or politics. Nothing is further from our intentions than the suggestion that a sociology-of-knowledge “angle” ought somehow to be injected into all such analyses. In many cases this would be unnecessary for the cognitive goal at which these studies aim. We are suggesting, however, that the integration of the findings of such analyses into the body of sociological theory requires more than the casual obeisance that might be paid to the “human factor” behind the uncovered structural data. Such integration requires a systematic accounting of the dialectical relation between the structural realities and the human enterprise of constructing reality—in history. We

Reason #1: Downtime Aids Insights Consider the following excerpt from a 2006 paper that appeared in the journal Science: The scientific literature has emphasized the benefits of conscious deliberation in decision making for hundreds of years… The question addressed here is whether this view is justified. We hypothesize that it is not. Lurking in this bland statement is a bold claim. The authors of this study, led by the Dutch psychologist Ap Dijksterhuis, set out to prove that some decisions are better left to your unconscious mind to untangle. In other words, to actively try to work through these decisions will lead to a worse outcome than loading up the relevant information and then moving on to something else while letting the subconscious layers of your mind mull things over. Dijksterhuis’s team isolated this effect by giving subjects the information needed for a complex decision regarding a car purchase. Half the subjects were told to think through the information and then make the best decision. The other half were distracted by easy puzzles after they read the information, and were then put on the spot to make a decision without having had time to consciously deliberate. The distracted group ended up performing better. Observations from experiments such as this one led Dijksterhuis and his collaborators to introduce unconscious thought theory (UTT)—an attempt to understand the different roles conscious and unconscious deliberation play in decision making. At a high level, this theory proposes that for decisions that require the application of strict rules, the conscious mind must be involved. For example, if you need to do a math calculation, only your conscious mind is able to follow the precise arithmetic rules needed for correctness. On the other hand, for decisions that involve large amounts of information and multiple vague, and perhaps even conflicting, constraints, your unconscious mind is well suited to tackle the issue. UTT hypothesizes that this is due to the fact that these regions of your brain have more neuronal bandwidth available, allowing them to move around more information and sift through more potential solutions than your conscious centers of thinking. Your conscious mind, according to this theory, is like a home computer on which you can run carefully written programs that return correct answers to limited problems, whereas your unconscious mind is like Google’s vast data centers, in which statistical algorithms sift through terabytes of unstructured information, teasing out surprising useful solutions to difficult questions. The implication of this line of research is that providing your conscious brain time to rest enables your unconscious mind to take a shift sorting through your most complex professional challenges. A shutdown habit, therefore, is not necessarily reducing the amount of time you’re engaged in productive work, but is instead diversifying the type of work you deploy.

Heightened capacity for visual imagery and fantasy “Was able to move imaginary parts in relation to each other.” “It was the non-specific fantasy that triggered the idea.” “The next insight came as an image of an oyster shell, with the mother-of-pearl shining in different colors. I translated that in the idea of an interferometer—two layers separated by a gap equal to the wavelength it is desired to reflect.” “As soon as I began to visualize the problem, one possibility immediately occurred. A few problems with that concept occurred, which seemed to solve themselves rather quickly…. Visualizing the required cross section was instantaneous.” “Somewhere along in here, I began to see an image of the circuit. The gates themselves were little silver cones linked together by lines. I watched the circuit flipping through its paces….” “I began visualizing all the properties known to me that a photon possesses and attempted to make a model for a photon…. The photon was comprised of an electron and a positron cloud moving together in an intermeshed synchronized helical orbit…. This model was reduced for visualizing purposes to a black-and-white ball propagating in a screwlike fashion through space. I kept putting the model through all sorts of known tests.” 5. Increased ability to concentrate “Was able to shut out virtually all distracting influences.” “I was easily able to follow a train of thought to a conclusion where normally I would have been distracted many times.” “I was impressed with the intensity of concentration, the forcefulness and exuberance with which I could proceed toward the solution.” “I considered the process of photoconductivity…. I kept asking myself, ‘What is light? and subsequently, ‘What is a photon?’ The latter question I repeated to myself several hundred times till it was being said automatically in synchronism with each breath. I probably never in my life pressured myself as intently with a question as I did this one.” “It is hard to estimate how long this problem might have taken without the psychedelic agent, but it was the type of problem that might never have been solved. It would have taken a great deal of effort and racking of the brains to arrive at what seemed to come more easily during the session.” 6. Heightened empathy with external processes and objects “…the sense of the problem as a living thing that is growing toward its inherent solution.” “First I somehow considered being the needle and being bounced around in the groove.” “I spent a productive period …climbing down on my retina, walking around and thinking about certain problems relating to the mechanism of vision.” “Ability to grasp the problem in its entirety, to ‘dive’ into it without reservations, almost like becoming the problem.” “Awareness of the problem itself rather than the ‘I’ that is trying to solve it.” 7. Heightened empathy with people “It was also felt that group performance was affected in …subtle ways. This may be evidence that some sort of group action was going on all the time.” “Only at intervals did I become aware of the music. Sometimes, when I felt the other guys listening to it, it was a physical feeling of them listening to it.” “Sometimes we even had the feeling of having the same thoughts or ideas.” 8. Subconscious data more accessible “…brought about almost total recall of a course that I had had in thermodynamics; something that I had never given any thought about in years.” “I was in my early teens and wandering through the gardens where I actually grew up. I felt all my prior emotions in relation to my surroundings.

The Impact of Continuous Glucose Monitors on Diabetes Management Continuous Glucose Monitors (CGMs) have revolutionized diabetes management by providing real-time insights into blood sugar levels. These small wearable devices offer a continuous stream of data, enabling individuals with diabetes to make informed decisions about their health. Unlike traditional glucose meters, which only provide a snapshot of blood sugar levels at a single moment, Continuous Glucose Monitors track fluctuations and trends throughout the day and night. This constant monitoring allows for better glycemic control and reduces the risk of complications associated with diabetes. One of the key benefits of CGMs is their ability to provide immediate feedback on how food, physical activity, and medication affect blood sugar levels. This empowers individuals to make timely adjustments to their lifestyle and treatment plans. Moreover, CGMs offer enhanced convenience by eliminating the need for frequent finger pricks. Instead, users can simply wear the device and receive continuous glucose readings without interruption. Another advantage of Continuous Glucose Monitors is the ability to set customizable alerts and alarms for high or low blood sugar levels. These notifications help individuals to take prompt action to prevent dangerous situations such as hypoglycemia or hyperglycemia. Furthermore, many CGM systems allow for data sharing with healthcare providers, facilitating more personalized and collaborative diabetes management. This improves communication between patients and healthcare professionals, leading to better treatment outcomes. Overall, Continuous Glucose Monitors have improved diabetes management by delivering real-time insights, convenience, and glycemic control. Embracing this technology can empower individuals with diabetes to take control of their health and live fuller, healthier lives.

The Importance of Bookkeeping for Business Success Bookkeeping is a vital component of any business, regardless of its size or industry. It involves the accurate recording of financial transactions, which provides essential data for financial reporting, decision-making, and tax compliance. By maintaining well-organized and detailed financial records, businesses can ensure long-term stability and growth. What is Bookkeeping? Bookkeeping refers to the process of systematically recording a company’s financial transactions, including income, expenses, payroll, and other financial activities. It provides the foundation for creating financial statements such as balance sheets and income statements. Without proper bookkeeping, businesses would struggle to maintain accurate records, which could lead to financial mismanagement and compliance issues. Benefits of Professional Bookkeeping One of the most important benefits of bookkeeping is improved financial management. Professional bookkeepers help businesses maintain accurate and up-to-date records, ensuring that every transaction is tracked and categorized correctly. This level of organization allows business owners to monitor their cash flow, identify areas where they can cut costs, and make informed decisions. Additionally, by outsourcing bookkeeping, businesses can focus on their core operations without worrying about financial details. Tax Compliance and Preparation Tax season can be stressful for businesses, but proper bookkeeping makes it much easier. When financial records are well-maintained throughout the year, tax preparation becomes a seamless process. Bookkeepers ensure that all income and expenses are accurately recorded, allowing businesses to file their taxes without errors. Moreover, organized records help businesses take advantage of tax deductions and avoid penalties for late or inaccurate filings. Financial Reporting and Growth Accurate bookkeeping also plays a key role in generating financial reports. These reports provide insights into a business’s profitability, cash flow, and overall financial health. With this information, business owners can plan for future growth, make strategic investments, and secure loans if needed. Without reliable financial data, making informed decisions becomes much more difficult. In conclusion, bookkeeping is an essential practice for any business. By ensuring accurate financial records, tax compliance, and detailed reporting, businesses can achieve greater financial stability and growth opportunities.

The Importance of Bookkeeping Services for Businesses Effective bookkeeping is the foundation of any successful business. It involves the systematic recording, organizing, and managing of a company’s financial transactions. Whether you're a small business owner or running a large corporation, bookkeeping services help ensure that your financial records are accurate, up-to-date, and compliant with regulations. By outsourcing bookkeeping tasks to professionals, businesses can focus on growth and core operations without worrying about financial details. What Is Bookkeeping? Bookkeeping is the process of maintaining accurate records of all financial transactions, including sales, purchases, receipts, and payments. It involves organizing these records into categories like income, expenses, assets, and liabilities. The information generated through bookkeeping is essential for creating financial statements, tax filings, and understanding the overall financial health of the business. However, managing these tasks manually can be time-consuming and prone to errors, which is why many businesses opt for professional bookkeeping services. Benefits of Professional Bookkeeping Services One of the key benefits of hiring professional bookkeeping services is the accuracy they bring to financial management. Experienced bookkeepers are well-versed in the latest accounting software and financial regulations, ensuring that all records are kept accurately and consistently. Additionally, outsourcing this task allows business owners to save time and focus on other aspects of their business. As a result, they can make better financial decisions based on reliable data. Improved Financial Reporting Accurate bookkeeping leads to better financial reporting, which is critical for making informed business decisions. By keeping detailed and organized records, bookkeepers provide valuable insights into cash flow, profitability, and expenses. This allows businesses to plan their budgets more effectively, track financial performance, and identify areas for cost-saving or investment. Tax Compliance and Preparation Another important advantage of bookkeeping services is the ability to stay compliant with tax regulations. Bookkeepers ensure that all financial records are properly maintained and ready for tax season. With accurate and up-to-date records, businesses can avoid penalties and reduce the risk of audits, making tax preparation much smoother. In conclusion, professional bookkeeping services offer businesses the support they need to manage their financial records accurately and efficiently. By ensuring proper financial reporting and tax compliance, these services contribute to long-term financial stability and growth.

Before Entry Read internal and external perspectives on the market and consumers. You won’t become an expert, but that’s OK; awareness is what you’re after. Identify local consultants who can brief you on the state of the market and the competitive environment. Learn the language—it’s not about fluency; it’s about respect. Develop some hypotheses about the business situation you are entering. – Use the STARS model to talk with your new boss and other stakeholders about the situation. – Assess the leadership team—is it functioning well, and does it comprise a good mix of new and veteran, or local and expatriate, talent? – Assess the overall organization using any available corporate performance and talent-pool data. – If possible, talk to some team members to gather their insights and test some of your early hypotheses. After Entry Your first day, first week, and first month are absolutely critical. Without the following four-phase plan, you risk getting drawn into fighting fires rather than proactively leading change. Diagnose the situation and align the leadership team around some early priorities. Establish strategic direction and align the organization around it. Repair critical processes and strive for execution consistency. Develop local leadership talent to lay the foundation for your eventual exit.

The Dexcom Continuous Glucose Monitoring System Living with diabetes requires constant vigilance over blood sugar levels. For decades, individuals with diabetes relied on periodic finger pricks to monitor glucose levels, but this method offered only snapshots of a dynamic condition. However, with the advent of continuous glucose monitoring (CGM) systems like Dexcom, managing diabetes has entered a new era of convenience and precision. The Dexcom Continuous Glucose Monitoring system is a game-changer for people with diabetes, offering real-time insights into glucose levels without the need for multiple finger pricks throughout the day. The system consists of a small sensor that is inserted just beneath the skin, typically on the abdomen, and continuously measures glucose levels in the interstitial fluid. This sensor communicates wirelessly with a receiver or compatible smart device, providing users with real-time glucose readings every few minutes. One of the key advantages of the Dexcom CGM system is its ability to track glucose trends over time. By providing continuous data, users can see how their glucose levels respond to food, exercise, medication, and other factors, empowering them to make informed decisions about their diabetes management. Additionally, the system includes customizable alerts for high and low glucose levels, helping users proactively manage their condition and avoid dangerous fluctuations. The Dexcom Continuous Glucose Monitoring system is not only beneficial for individuals with diabetes but also for their caregivers and healthcare providers. Caregivers can remotely monitor the glucose levels of loved ones, offering peace of mind and the ability to intervene quickly in case of emergencies. Healthcare providers can access detailed reports of a patient's glucose data, enabling more personalized treatment plans and adjustments to medication regimens. Furthermore, Dexcom has been at the forefront of innovation in CGM technology, continuously improving the accuracy, reliability, and usability of its systems. Recent advancements include longer sensor wear time, smaller and more comfortable sensors, and integration with insulin pumps and artificial pancreas systems for automated insulin delivery. In conclusion, the Dexcom Continuous Glucose Monitoring system has revolutionized diabetes management by providing real-time insights, customizable alerts, and greater convenience for users. With continuous advancements in technology, Dexcom continues to empower individuals with diabetes to live healthier, more active lives while effectively managing their condition.

Identify and leverage control points While building your ecosystem business, you need to pay close attention to the control points—like data. That is to say, identify the key steps in the customer journey that, if you control them, will allow you to gain an advantage over your competitors and form a deeper, closer relationship with your customers by meeting their needs holistically. Typically, important data sets make good control points. Therefore, you must identify and pursue the especially important data sets that will offer deeper and more meaningful insights into your customers’ needs. And beyond data sets, there could be many other things (e.g., access to customers) that could function as control points.

Intuitive information—unuttered, mind-locked data—does pass from person to person. Energy medicine is largely dependent upon a practitioner getting an image, gut sense, or inner messages that provide diagnostic and treatment insight. Edgar Cayce, a well-known American psychic, was shown to be 43 percent accurate in his intuitive diagnoses in a posthumous analysis made from 150 randomly selected cases.43 Medical doctor C. Norman Shealy tested now well-known intuitive Caroline Myss, who achieved 93 percent diagnostic accuracy when given only a patient’s name and birth date.44 Compare these statistics to those of modern Western medicine. A recent study published by Health Services Research found significant errors in diagnostics in reviewed cases in the 1970s to 1990s, ranging from 80 percent error rates to below 50 percent. Acknowledging that “diagnosis is an expression of probability,” the paper’s authors emphasized the importance of doctor-patient interaction in gathering data as a way to improve these rates.45 A field transfers information through a medium—even to the point that thought can produce a physical effect, thus suggesting that T-fields might even predate, or can at least be causative to, L-fields. One study, for example, showed that accomplished meditators were able to imprint their intentions on electrical devices. After they concentrated on the devices, which were then placed in a room for three months, these devices could create changes in the room, including affecting pH and temperature.46 Thought fields are most often compared to magnetic fields, for there must be an interconnection to generate a thought, such as two people who wish to connect. Following classical physics, the transfer of energy occurs between atoms or molecules in a higher (more excited) energy state and those in a lower energy state; and if both are equal, there can be an even exchange of information. If there really is thought transmission, however, it must be able to occur without any physical touch for it to be “thought” or magnetic in nature versus an aspect of electricity. Besides anecdotal evidence, there is scientific evidence of this possibility. In studying semiconductors, solid materials that have electrical conduction between a conductor and an insulator, noteworthy scientist Albert Szent-Györgyi, who won the Nobel Prize in 1937, discovered that all molecules forming the living matrix are semiconductors. Even more important, he observed that energies can flow through the electromagnetic field without touching each other.47 These ideas would support the theory that while L-fields provide the blueprints for the body, T-fields carry aspects of thought and potentially modify the L-fields, influencing or even overriding the L-field of the body.48

The top ten individual use cases by score across all 5Ps were as follows: 1.​Recommend highly targeted content to users in real time (3.96) 2.​Adapt audience targeting based on behavior and look-alike analysis (3.92) 3.​Measure ROI by channel, campaign, and overall (3.91) 4.​Discover insights into top-performing content and campaigns (3.86) 5.​Create data-driven content (3.82) 6.​Predict winning creatives (e.g., digital ads, landing pages, calls to action) before launch without A/B testing (3.81) 7.​Forecast campaign results based on predictive analysis (3.80) 8.​Deliver individualized content experiences across channels (3.80) 9.​Choose keywords and topic clusters for content optimization (3.78) 10.​Optimize website content for search engines (3.77)

Think about how most large companies operate. Big-company politics tend to rule the day. Discussions are not forthright. Meetings are layered in so much posturing and subtle deception, they are downright Shakespearean. Seniority and titles matter more than having the right data or insight. People speak out of both sides of their mouths. They smile and nod their heads yes without agreeing. In this world, civility is more important than being right. Results suffer for the sake of harmony.

There are five ways technology can boost marketing practices: Make more informed decisions based on big data. The greatest side product of digitalization is big data. In the digital context, every customer touchpoint—transaction, call center inquiry, and email exchange—is recorded. Moreover, customers leave footprints every time they browse the Internet and post something on social media. Privacy concerns aside, those are mountains of insights to extract. With such a rich source of information, marketers can now profile the customers at a granular and individual level, allowing one-to-one marketing at scale. Predict outcomes of marketing strategies and tactics. No marketing investment is a sure bet. But the idea of calculating the return on every marketing action makes marketing more accountable. With artificial intelligence–powered analytics, it is now possible for marketers to predict the outcome before launching new products or releasing new campaigns. The predictive model aims to discover patterns from previous marketing endeavors and understand what works, and based on the learning, recommend the optimized design for future campaigns. It allows marketers to stay ahead of the curve without jeopardizing the brands from possible failures. Bring the contextual digital experience to the physical world. The tracking of Internet users enables digital marketers to provide highly contextual experiences, such as personalized landing pages, relevant ads, and custom-made content. It gives digital-native companies a significant advantage over their brick-and-mortar counterparts. Today, the connected devices and sensors—the Internet of Things—empowers businesses to bring contextual touchpoints to the physical space, leveling the playing field while facilitating seamless omnichannel experience. Sensors enable marketers to identify who is coming to the stores and provide personalized treatment. Augment frontline marketers’ capacity to deliver value. Instead of being drawn into the machine-versus-human debate, marketers can focus on building an optimized symbiosis between themselves and digital technologies. AI, along with NLP, can improve the productivity of customer-facing operations by taking over lower-value tasks and empowering frontline personnel to tailor their approach. Chatbots can handle simple, high-volume conversations with an instant response. AR and VR help companies deliver engaging products with minimum human involvement. Thus, frontline marketers can concentrate on delivering highly coveted social interactions only when they need to. Speed up marketing execution. The preferences of always-on customers constantly change, putting pressure on businesses to profit from a shorter window of opportunity. To cope with such a challenge, companies can draw inspiration from the agile practices of lean startups. These startups rely heavily on technology to perform rapid market experiments and real-time validation.

Here’s a short list of things that strong strategic thinkers do habitually. → Systems thinking: Construct—and constantly tinker with—mental models about how their business works to solve problems and spot new opportunities. → Scanning and pattern recognition: Perpetually scan for new data points and insights from a wide range of sources—including those beyond their industry. → Challenge own assumptions: Invite other people to challenge their thinking as well as their underlying thought processes. → Balance future and present orientation: Consider the future and the present needs of their business at the same time, without conflict.

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