Customs And Traditions Quotes

Just because something is traditional is no reason to do it, of course.

The less there is to justify a traditional custom, the harder it is to get rid of it

This country, the Republic of Indonesia, does not belong to any group, nor to any religion, nor to any ethnic group, nor to any group with customs and traditions, but the property of all of us from Sabang to Merauke!

The thinking (person) must oppose all cruel customs, no matter how deeply rooted in tradition and surrounded by a halo. When we have a choice, we must avoid bringing torment and injury into the life of another.

Every age, every culture, every custom and tradition has its own character, its own weakness and its own strength, it beauties and ugliness; accepts certain sufferings as matters of course, puts up patiently with certain evils. Human life is reduced to real suffering, to hell, only when two ages, two cultures and religions overlap... Now there are times when a whole generation is caught in this way between two ages, two modes of life, with the consequence that it loses all power to understand itself and has no standard, no security, no simple acquiescence. Naturally, every one does not feel this equally strongly.

Nice customs curtsy to great kings.

The believer is not a slave to fashion.

Often, the less there is to justify a traditional custom, the harder it is to get rid of it.

Whether we like it or not, modern ways are going to alter and in part destroy traditional customs and values.

If the beginning of wisdom is in realizing that one knows nothing, then the beginning of understanding is in realizing that all things exist in accord with a single truth: Large things are made of smaller things. Drops of ink are shaped into letters, letters form words, words form sentences, and sentences combine to express thought. So it is with the growth of plants that spring from seeds, as well as with walls built from many stones. So it is with mankind, as the customs and traditions of our progenitors blend together to form the foundation for our own cities, history, and way of life. Be they dead stone, living flesh, or rolling sea; be they idle times or events of world-shattering proportion, market days or desperate battles, to this law, all things hold: Large things are made from small things. Significance is cumulative--but not always obvious. --Gaius Secondus

The thinking man must oppose all cruel customs, no matter how deeply rooted in tradition and surrounded by a halo. When we have a choice, we must avoid bringing torment and injury into the life of another, even the lowliest creature; but to do so is to renounce our manhood and shoulder a guilt which nothing justifies.

It is science alone that can solve the problems of hunger and poverty, of insanitation and illiteracy, of superstition and deadening custom and tradition, of vast resources running to waste, or a rich country inhabited by starving people... Who indeed could afford to ignore science today? At every turn we have to seek its aid... The future belongs to science and those who make friends with science.

I did have the longest hair of any of the boys... I braided it myself each morning, to keep it out of the way and to remind myself of things I couldn’t quite remember but that, nevertheless, I knew to be true.

Once I passed through a populous city imprinting my brain for future use with its shows, architecture, customs, traditions, Yet now of all that city I remember only a woman I Casually met there who detained me for love of me, Day by day and night by night we were together—all else Has long been forgotten by me, I remember I say only that woman who passionately clung To me, Again we wander, we love, we separate again, Again she holds me by the hand, I must not go, I see her close beside me with silent lips sad and tremulous.

But how can we be free to look and learn when our minds from the moment we are born to the moment we die are shaped by a particular culture in the narrow pattern of the ‘me’? For centuries we have been conditioned by nationality, caste, class, tradition, religion, language, education, literature, art, custom, convention, propaganda of all kinds, economic pressure, the food we eat, the climate we live in, our family, our friends, our experiences – every influence you can think of – and therefore our responses to every problem are conditioned.

Very little of the great cruelty shown by men can really be attributed to cruel instinct. Most of it comes from thoughtlessness or inherited habit. The roots of cruelty, therefore, are not so much strong as widespread. But the time must come when inhumanity protected by custom and thoughtlessness will succumb before humanity championed by thought. Let us work that this time may come.

When we take away from a man his traditional way of life, his customs, hi religion, we had better make certain to replace it with SOMETHING OF VALUE

Native speakers can rarely explain the grammatical rules of their own language. In the same way, those who are most ‘fluent’ in the rituals, customs and traditions of a particular culture generally lack the detachment necessary to explain the ‘grammar’ of these practices in an intelligible manner. This is why we have anthropologists.

Traditions are seldom lies; traditions reflect people’s deepest beliefs and customs. They have their own truth,

An Eskimo custom offers an angry person release by walking the emotion out of his or her system in a straight line across the landscape; the point at which the anger is conquered is marked with a stick, bearing witness to the strength or length of the rage.

These are the voices which we hear in solitude, but they grow faint and inaudible as we enter into the world. Society everywhere is in conspiracy against the manhood of every one of its members. Society is a joint stock company in which the members agree for the better securing of his bread to each shareholder, to surrender the liberty and culture of the eater. The virtue in most request is conformity. Self-reliance is its aversion. It [That is, conformity.] loves not realities and creators, but names and customs. "Whoso would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of our own mind. Absolve you to yourself, and you shall have the suffrage of the world. I remember an answer which when quite young I was prompted to make to a valued adviser who was wont to importune me with the dear old doctrines of the church. On my saying, What have I to do with the sacredness of traditions, if I live wholly from within? my friend suggested--'But these impulses may be from below, not from above.' I replied, 'They do not seem to me to be such; but if I am the devil's child, I will live them from the devil.' No law can be sacred to me but that of my nature. Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. A man is to carry himself in the presence of all opposition as if everything were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions. Every decent an well-spoken individual affects and sways me more than is right. I ought to go upright and vital, and speak the rude truth in all ways.

There probably was a time when the idea of having a toilet inside a house was repulsive.

Alderaan had any number of traditions about braids, about who wore them, and when, and why. The customs varied from continent to continent, age to age. But always, one of the most profoundly intimate acts was to allow someone else to take the braids down.

The order never varies. Two slices of bread-and-butter each, and China tea. What a hide-bound couple we must seem, clinging to custom because we did so in England. Here, on this clean balcony, white and impersonal with centuries of sun, I think of half-past-four at Manderley, and the table drawn before the library fire. The door flung open, punctual to the minute, and the performance, never-varying, of the laying of the tea, the silver tray, the kettle, the snowy cloth.

Every age, every culture, every custom and tradition has its own character, its own weakness and its own strength, its beauties and ugliness; accepts certain sufferings as matters of course, puts up patiently with certain evils. Human life is reduced to real suffering, real hell, only when two ages, two cultures and religions overlap. A man of the Classical Age who had to live in medieval times would suffocate miserably just as a savage does in the midst of our civilization. Now there are times when a whole generation is caught in this way between two ages, two modes of life, with the consequence that it loses all power to understand itself and has no standard, no security, no simple acquiescence. Naturally, everyone does not feel this equally strongly. A nature such as Nietzsche’s had to suffer our present ills more than a generation in advance. What he had to go through alone and misunderstood, thousands suffer today.

The imagination serves us only when the mind is absolutely free of any prejudice. A single prejudice suffices to cool off the imagination. This whimsical part of the mind is so unbridled as to be uncontrollable. Its greatest triumphs, its most eminent delights consist in smashing all the restraints that oppose it. Imagination is the enemy of all norms, the idolater of all disorder and of all that bears the color of crime.

Traditions and customs which had lasted for centuries did not die out in a moment.

What custom wills, in all things should we do't, The dust on antique time would lie unswept, And mountainous error be too highly heaped For truth to o'erpeer.

The Pyrrhonian skeptics were docile citizens who followed customs and traditions whenever possible, but taught themselves to systematically doubt everything, and thus attain a level of serenity. But while conservative in their habits, they were rabid in their fight against dogma.

Through many countries and over many seas I have come, Brother, to these melancholy rites, to show this final honour to the dead, and speak (to what purpose?) to your silent ashes, since now fate takes you, even you, from me. Oh, Brother, ripped away from me so cruelly, now at least take these last offerings, blessed by the tradition of our parents, gifts to the dead. Accept, by custom, what a brother's tears drown, and, for eternity, Brother, 'Hail and Farewell'.

all things exist in accord with a single truth: Large things are made of smaller things. Drops of ink are shaped into letters, letters form words, words form sentences, and sentences combine to express thought. So it is with the growth of plants that spring from seeds, as well as with walls built of many stones. So it is with mankind, as the customs and traditions of our progenitors blend together to form the foundation for our own cities, history, and way of life.

...he was one of the great intellectuals of the 1940s who completed their higher studies in the West and returned to their country to apply what they had learned there—lock, stock, and barrel—within Egyptian academia. For people like them, “progress” and “the West” were virtually synonymous, with all that that entailed by way of positive and negative behavior. They all had the same reverence for the great Western values—democracy, freedom, justice, hard work, and equality. At the same time, they had the same ignorance of the nation’s heritage and contempt for its customs and traditions, which they considered shackles pulling us toward Backwardness from which it was our duty to free ourselves so that the Renaissance could be achieved.

One of the most important elements in the evolution of human institutions is the emergence of the difficult customer within the system itself, the radical who starts to question its very being, the reformer who calls for changes in the way it runs.

How do you get on with your father ' Beleth asked. 'Very well ' Pyrgus answered loyally although it was far from the truth. 'I ate mine ' Beleth told him. 'He got old and feeble and useless but he wanted to hold on to power. So I took steps. Tasted disgusting - stringy tough smelly ... you know how fathers are - but it's the custom here. You're supposed to absorb the essence that way. Rank superstition of course but well ... tradition.

In actual fact, conventions are the death of real tradition as they are of all real life. They are parasites which attach themselves to the living organism of tradition and devour all its reality, turning it into a hollow formality. Tradition is living and active, but convention is passive and dead. Tradition does not form us automatically: we have to work to understand it. Convention is accepted passively, as a matter of routine. Therefore, convention easily becomes an evasion of reality. It offers us only pretended ways of solving the problems of living - a system of gestures and formalities. Tradition really teaches us to live and shows us how to take full responsibility for our own lives. Thus tradition is often flatly opposed to what is ordinary, to what is mere routine. But convention, which is a mere repetition of familiar routines, follows the line of least resistance. One goes through an act, without trying to understand the meaning of it all, merely because everyone else does the same. Tradition, which is always old, is at the same time ever new because it is always reviving - born again in each new generation, to be lived and applied in a new and particular way. Convention is simply the ossification of social customs. The activities of conventional people are merely excuses for NOT acting in a more integrally human way. Tradition nourishes the life of the spirit; convention merely disguises its interior decay.

These adversaries of Christ had no arguments with which to meet the truths He brought home to their consciences. They could only cite their customs and traditions, and these seemed weak and vapid when compared with the arguments Jesus had drawn from the word of God and the unceasing round of nature. Had

Every human being needs a set of norms and rules, traditions and customs, transmitted from the older to the younger; without those norms, the individual would never achieve the fullness of his humanity, but would be reduced to the condition of the 'Wild Child", condemned to anomie, in other words to the absence of all law and all order- an absence that can create severe disturbances.

I don’t think that the Negro problem in America can be even discussed coherently without bearing in mind its context; its context being the history, traditions, customs, the moral assumptions and preoccupations of the country; in short, the general social fabric. Appearances to the contrary, no one in America escapes its effects and everyone in America bears some responsibility for it.

Other problems in the Shariah, such as misogyny, come from the fact that Islamic law incorporated a great many medieval attitudes, customs, and traditions during its formative centuries. Stoning, which has no basis in the Qur’an, probably came from Judaism.

And what impels him to repeat this process at every single lesson, and, with the same remorseless insistence, to make his pupils copy it without the least alteration? He sticks to this traditional custom because he knows from experience that the preparations for working put him simultaneously in the right frame of mind for creating. The meditative repose in which he performs them gives him that vital loosening and equability of all his powers, that collectedness and presence of mind, without which no right work can be done.

Preserve the spirit of a ‘lost’ age, when time moved slower.

Since NTs are naturally disinterested in tradition and custom, it should be no surprise that they readily abandon the customary for the workable.

If they're from the village, you take them to the inn. If they're from the city, you treat them with respect when they are beautiful and throw them on the highway when they are dead.

We all know, however, that the enormous weight of tradition, habit, and custom that occupies the greater part of our brain bears down pitilessly on the more brilliant and innovative ideas of which the remaining part is capable, and although it is true that, in some cases, this weight can balance the excesses and extravagances of the imagination that would lead us God knows where were they given free rein, it is equally true that it often has a way of subtly submitting what we believed to be our free will to unconscious tropisms, like a plant that does not know why it will always have to lean toward the side from which the light comes.

The tradition amongst the Targaryens had always been to marry kin to kin. Wedding brother to sister was thought to be ideal. Failing that, a girl might wed an uncle, a cousin, or a nephew, a boy a cousin, aunt, or niece. This practice went back to Old Valyria, where it was common amongst many of the ancient families, particularly those who bred and rode dragons. The blood of the dragon must remain pure, the wisdom went. Some of the sorcerer princes also took more than one wife when it pleased them, though this was less common than incestuous marriage. In Valyria before the Doom, wise men wrote, a thousand gods were honored, but none were feared, so few dared to speak against these customs.

There was a tradition of soap-box public speaking in Sator Square. “Speaking” was stretching a point to cover the ranters, haranguers and occasional self-absorbed mumblers that spaced themselves at intervals amongst the crowds. And, traditionally, people said whatever was on their minds and at the top of their voices. The Patrician, it was said, looked kindly on the custom. He did. And very closely, too. He probably had someone make notes.

The horrors of the Middle Ages were really nonexistent. A man of the Middle Ages would detest the whole mode of our present-day life as something far more than horrible, far more than barbarous. Every age, every culture, every custom and tradition has its own character, its own weakness and its own strength, its beauties and ugliness; accepts certain sufferings as matters of course, puts up patiently with certain evils. Human life is reduced to real suffering, to hell, only when two ages, two cultures and religions overlap. A man of the Classical Age who had to live in medieval times would suffocate miserably just as a savage does in the midst of our civilization. Now there are times when a whole generation is caught in this way between two ages, two modes of life, with the consequence that it loses all power to understand itself and has no standard, no security, no simple acquiescence. Naturally, every one does not feel this equally strongly. A nature such as Nietzsche's had to suffer our present ills more than a generation in advance. What he had to go through alone and misunderstood, thousands suffer today.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate. I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship. I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone, and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

درنا: نمی شه من هم باشم؟ مرد یکم: این مسابقه ی مردان است! درنا: من تندروتر از خیلی مَردم! مرد یکم: زمانی در قبیله این امتیازی بود؛ اما از گردشِ چرخ، زنِ محترم امروز کسی است که منتظر مردمش می ماند. درنا: راه بدن به رسم قدیم؛ خود ای مسابقه رسم قدیمه!

Tomorrow is the start of Ramadan, a month of daily fasting, broken by an iftar, a special meal after sunset and a bite before sunrise. Han has told her that the idea behind the fast of Ramadan is to remind everyone of the poor and less fortunate, a time of charity, compassion, abstinence, and forgiveness. And even though Um-Nadia claims to have no religion and many of their customers are Christians, they all like to eat the traditional foods prepared throughout the Middle East to celebrate the nightly fast-breaking during Ramadan. There are dishes like sweet qatayif crepes and cookies and creamy drinks and thick apricot nectar.

Once upon a time, we were Africans involved in a unique lexicon of beliefs, lore, stories, and customs that were designed to help integrate us into an environment filled with plants, animals, elements, and a complex array of spirits. With the advent of slavery, the physical bond with the motherland was broken, but like seeds lifted from a ripe plant by wind, we found fertile ground in distant lands elsewhere.

Out of every hundred new ideas ninety-nine or more will probably be inferior to the traditional responses which they propose to replace. No one man, however brilliant or well-informed, can come in one lifetime to such fullness of understanding as to safely judge and dismiss the customs or institutions of his society, for those are the wisdom of generations after centuries of experiment in the laboratory of history.

Man is not only ruled by evil passions; but his rational capacity is severely limited as well. Without the warm cloak of custom, tradition, experience, history, religion, and social hierarchy—all of which radical man would rip off—man is shivering and naked. Free man from all mystery, demystify his institutions and his intellectual world, and you leave him alone in a universe of insignificance, incapacity, and inadequacy.

When theories of values do not afford intellectual assistance in framing ideas and beliefs about values that are adequate to direct action, the gap must be filled by other means. If intelligent method is lacking, prejudice, the pressure of immediate circumstance, self-interest and class-interest, traditional customs, institutions of accidental historic origin, are not lacking, and they tend to take the place of intelligence.

This is Trenicia, the queen of the warrior women of the Isle of Akalla. Different places have different traditions and different customs. On the Isle of Akalla, the women rule, and the women do the fighting." "What do the men do?" the horseman Ekial asked curiously. "As little as they possibly can," the warrior woman said in a sardonic tone. "Over the years, they’ve foisted just about everything off on us. We have to grow the food, hunt the meat, and fight the wars. The men sit around getting fat and arguing with each other about something they call 'philosophy' - most of which is pure nonsense.

In truth, the crossing from nature to culture and vice versa has always stood wide open. It leads across an easily accessible bridge: the practising life. People have committed themselves to its construction since they came into existence - or rather, people only came into existence by applying themselves to the building of said bridge. The human being is the pontifical creature that, from its earliest evolutionary stages, has created tradition-compatible connections between the bridgeheads in the bodily realm and those in cultural programes. From the start, nature and culture are linked by a broad middle ground of embodied practices - containing languages, rituals and technical skills, in so far as these factors constitute the universal forms of automatized artificialities. This intermediate zone forms a morphologically rich, variable and stable region that can, for the time being, be referred to sufficiently clearly with such conventional categories as education, etiquette, custom, habit formation, training and exercise - without needing to wait for the purveyors of the 'human sciences', who, with all their bluster about culture, create the confusion for whose resolution they subsequently offer their services.

Each of the conquered kingdoms had its own laws and traditions. King Aegon did little to interfere with those. He allowed his lords to continue to rule much as they always had, with all the same powers and prerogatives. The laws of inheritance and succession remained unchanged, the existing feudal structures were confirmed, lords both great and small retained the power of pit and gallows on their own land, and the privilege of the first night wherever that custom had formerly prevailed.

There is one aspect of the change in moral values brought about by the advance of collectivism which at the present time provides special food for thought. It is that the virtues which are held less and less in esteem and which consequently become rarer and precisely those on which the British people justly prided themselves and in which they were generally agreed to excel. The virtues possessed by Anglo-Saxons in a higher degree than most other people, excepting only a few of the smaller nations, like the Swiss and the Dutch, were independence and self-reliance, individual initiative and local responsbility, the successful reliance on voluntary activity, noninterference with one's neighbor and tolerance of the different and queer, respect for custom and tradition, and a healthy suspicion of power and authority.

Every age, every culture, every custom and tradition has its own character, its own weakness and its own strength, its beauties and ugliness; accepts certain sufferings as matters of course, puts up patiently with certain evils. Human life is reduced to real suffering, to hell, only when two ages, two cultures and religions overlap.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot. The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated.

Individual sovereignty—that is, the unalienable individual rights of life, liberty, and the pursuit of happiness—is denounced as a quaint and outdated notion of a bygone era, as are the traditions, customs, and institutions that have developed over time and through generational experience. They must give way to notions of modernity and progressivism, hatched by self-anointed and deluded masterminds who claim to act for “the greater good” and “the public interest,” requiring the endless reshuffling and rearranging of society.

4. To cite one well-known example of this ignorance of Jewish customs: Mark 7:3 indicates that the Pharisees “and all the Jews” washed their hands before eating, so as to observe “the tradition of the elders.” This is not true: most Jews did not engage in this ritual. If Mark had been a Jew, or even a gentile living in Palestine, he certainly would have known this.

It is not a story of brilliant achievement, heroic deeds, or noble sacrifice. It is a story of blind stumbling and chance discovery, of groping in the dark and refusing to admit the light. It is a story replete with obscurantism and prejudice, of sound judgement often eclipsed by loyalty to tradition, and of reason long held subservient to custom. In short, it is a human story

In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.

The body count alone marks the plantation as a sacred place, and yet that's not what hallows the grounds to most. Traditionally, the plantation is a place where architecture and windows and wallpaper are lauded but the bodies who put them up are not. It is still marketed as the crux of the Old South, a place of manners, gentility, custom, and tradition; the South's cultural apogee. It is where much of Southern culture was born, and that includes much of Southern food, and it is the place where, by and large, black America was born - and that's precisely why I use the plantation as a place of reclamation.

Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.

Religion in Chinatown, as in most places, is based less on a cogent theology and more on a collection of random fears, superstitions, prejudices, forgotten customs, vestigial animism, and social control. Mrs. Ling, while a professed Buddhist of the Pure Land tradition, also kept waving cat charms, lucky coins, and put great faith in the good fortune of the color red...and was very much in favor of any tradition, superstition, or ritual that involved fireworks...

The people were divided into the persecuted and those who persecuted them. That wile beast, which lives in man and does not dare to show itself until the barriers of law and custom have been removed, was now set free. The signal was given, the barriers were down. As has so often happened in the history of man, permission was tacitly granted for acts of violence and plunder, even for murder, if they were carried out in the name of higher interests, according to established rules, and against a limited number of men of a particular type and belief....In a few minutes the business quarter, based on centuries of tradition, was wiped out. It is true that there had always been concealed enmities and jealousies and religious intolerance, coarseness and cruelty, but there had also been courage and fellowship and a feeling for measure and order, which restrained all these instincts within the limits of the supportable and, in the end, calmed them down and submitted them to the general interest of life in common. Men who had been leaders in the commercial quarter for forty years vanished overnight as if they had all died suddenly, together with the habits, customs and institutions which they represented. p. 11

I don't think the negro problem can be discussed coherently without bearing in mind its context; its context being the history, traditions, customs, the moral assumptions and preoccupations of the country; in short, the general social fabric. Appearances to the contrary, no one in America escapes its effects and everyone in America bears some responsibility for it. I believe this the more firmly because it is the overwhelming tendency to speak of this problem as if it were a thing apart

It was the task of industrial society to destroy all of that. All that "community" implies -- self-sufficiency, mutual aid, morality in the marketplace, stubborn tradition, regulation by custom, organic knowledge instead of mechanistic science -- had to be steadily and systematically disrupted and displaced. All of the practices that kept the individual from being a consumer had to be done away with so that the cogs and wheels of an unfettered machine called "the economy" could operate without interference, influenced merely by invisible hands and inevitable balances and all the rest of that benevolent free-market system guided by what Cobbett called, his lip curled toward Hume and James Steuart and Adam Smith, "Scotch Feelosophy.

But further, Hobbesian individualism required that traditional independent social authorities be eliminated or suppressed. Benjamin Constant, who was a keen observer of the French Revolution, explained why: "The interests and memories which spring from local customs contain a germ of resistance which is so distasteful to authority that it hastens to uproot it. Authority finds private individuals easier game: its enormous weight can flatten them out effortlessly as if they were so much sand.

Anthropologist Gary Weaver suggested looking at culture as a kind of iceberg: one portion is clearly visible above the surface of the water, while the much larger chunk of ice is hidden below. The part above the water can be considered surface culture––what we can physically see or hear, including behavior, words, customs, language, and traditions. Underneath the water, invisible to all, is the deep culture. This place includes our beliefs, values, assumptions, worldview, and thought processes.

A succinct summary of the tragic vision was given by historians Will and Ariel Durant: Out of every hundred new ideas ninety-nine or more will probably be inferior to the traditional responses which they propose to replace. No one man, however brilliant or well-informed, can come in one lifetime to such fullness of understanding as to safely judge and dismiss the customs or institutions of his society, for these are the wisdom of generations after centuries of experiment in the laboratory of history.

Most of what's known about religious practices in pre-Hispanic Mexico has come to us through a Catholic parish priest named Hernando Ruiz de Alarcón, one of the few who ever became fluent in the Nahuatl language. He spent the 1620s writing his "Treatise on the Superstitions and Heathen Customs that Today Live Among the Indians Native to This New Spain". He'd originally meant it to be something of a "field guide to the heathens" to help priests recognize and exterminate indigenous religious rites and their practitioners. In the process of his documentation, though, it's clear from his writings that Father Ruiz de Alarcón grew sympathetic. He was particularly fascinated with how Nahuatl people celebrated the sacred in ordinary objects, and encouraged living and spirit realities to meet up in the here and now. He noted that the concept of "death" as an ending did not exactly exist for them. When Aztec people left their bodies, they were presumed to be on an exciting trip through the ether. It wasn't something to cry about, except that the living still wanted to visit with them. People's sadness was not for the departed, but for themselves, and could be addressed through ritual visiting called Xantolo, an ordinary communion between the dead and the living. Mexican tradition still holds that Xantolo is always present in certain places and activities, including marigold fields, the cultivation of corn, the preparation of tamales and pan de muerto. Interestingly, farmers' markets are said to be loaded with Xantolo.

We have already shown by references to the contemporary drama that the plea of custom is not sufficient to explain Shakespeare’s attitude to the lower classes, but if we widen our survey to the entire field of English letters in his day, we shall see that he was running counter to all the best traditions of our literature. From the time of Piers Plowman down, the peasant had stood high with the great writers of poetry and prose alike. Chaucer’s famous circle of story-tellers at the Tabard Inn in Southwark was eminently democratic.

In libertarianism the aim isn't judging better from best, it's making sure that there is freedom for the perpetual revolution of ideas. It too opposes custom, tradition, the authority of winnowed wisdom, and our moral heritage that is our inheritance and defends only that which serves its purpose; utility and efficiency are its trumps and those cannot be conserved but rather only aimed at. Libertarianism is thereby tolerant of all behavior that seems not to damage others because its strongest belief is that no truth but freedom itself has been settled.

Yet, there is a Chennai that hasn’t changed and never will. Women still wake up at the crack of dawn and draw the kolam—the rice-flour design—outside their doorstep. Men don’t consider it old-fashioned to wear a dhoti, which is usually matched with a modest pair of Bata chappals. The day still begins with coffee and lunch ends with curd rice. Girls are sent to Carnatic music classes. The music festival continues to be held in the month of December. Tamarind rice is still a delicacy—and its preparation still an art form. It’s the marriage between tradition and transformation that makes Chennai unique. In a place like Delhi, you’ll have to hunt for tradition. In Kolkata, you’ll itch for transformation. Mumbai is only about transformation. It is Chennai alone that firmly holds its customs close to the chest, as if it were a box of priceless jewels handed down by ancestors, even as the city embraces change.

How much more satisfying had we been placed in a garden custom-made for us, its other occupants put there for us to use as we saw fit. There is a celebrated story in the Western tradition like this, except that not quite everything was there for us. There was one particular tree of which we were not to partake, a tree of knowledge. Knowledge and understanding and wisdom were forbidden to us in this story. We were to be kept ignorant. But we couldn’t help ourselves. We were starving for knowledge—created hungry, you might say. This was the origin of all our troubles. In particular, it is why we no longer live in a garden: We found out too much. So long as we were incurious and obedient, I imagine, we could console ourselves with our importance and centrality, and tell ourselves that we were the reason the Universe was made. As we began to indulge our curiosity, though, to explore, to learn how the Universe really is, we expelled ourselves from Eden. Angels with a flaming sword were set as sentries at the gates of Paradise to bar our return. The gardeners became exiles and wanderers. Occasionally we mourn that lost world, but that, it seems to me, is maudlin and sentimental. We could not happily have remained ignorant forever.

One can be certain that every generally held idea, every received notion, will be an idiocy, because it has been able to appeal to a majority,’ observed Chamfort, adding that what is flatteringly called common sense is usually little short of common nonsense, suffering as it does from simplification and illogicality, prejudice and shallowness: ‘The most absurd customs and the most ridiculous ceremonies are everywhere excused by an appeal to the phrase, but that’s the tradition. This is exactly what the Hottentots say when Europeans ask them why they eat grasshoppers and devour their body lice. That’s the tradition, they explain.

Parts of rural China are seeing a burgeoning market for female corpses, the result of the reappearance of a strange custom called "ghost marriages." Chinese tradition demands that husbands and wives always share a grave. Sometimes, when a man died unmarried, his parents would procure the body of a woman, hold a "wedding," and bury the couple together... A black market has sprung up to supply corpse brides. Marriage brokers—usually respectable folk who find brides for village men—account for most of the middlemen. At the bottom of the supply chain come hospital mortuaries, funeral parlors, body snatchers—and now murderers. —"China's Corpse Brides: Wet Goods and Dry Goods" The Economist, July 26, 2007

Historical writing, which had begun to keep a continuous record of the present, now also cast a glance back to the past, gathered traditions and legends, interpreted the traces of antiquity that survived in customs and usages, and in this way created a history of the past. It was inevitable that this early history should have been an expression of present beliefs and wishes rather than a true picture of the past; for many things had been dropped from the nation's memory, while others were distorted, and some remains of the past were given a wrong interpretation in order to fit in with contemporary ideas. Moreover people's motive for writing history was not objective curiosity but a desire to influence their contemporaries, to encourage and inspire them, or to hold a mirror up before them. A man's conscious memory of the events of his maturity is in every way comparable to the first kind of historical writing [which was a chronicle of current events]; while the memories that he has of his childhood correspond, as far as their origins and reliability are concerned, to the history of a nation's earliest days, which was compiled later and for tendentious reasons.

Since McDougall contrasts the behaviour of a highly organised group with what has just been described, we shall be particularly interested to learn in what this organisation consists, and by what factors it is produced. The author enumerates five principal conditions ' for raising collective mental life to a higher level. The first and fundamental condition is that there should be some degree of continuity of existence in the group. This may be either material or formal: the former, if the same individuals persist in the group for some time; and the latter, if there is developed within the group a system of fixed positions which are occupied by a succession of individuals. The second condition is that in the individual member of the group some definite idea should be formed of the nature, composition, functions and capacities of the group, so that from this he may develop an emotional relation to the group as a whole. The third is that the group should be brought into interaction (perhaps in the form of rivalry) with other groups similar to it but differing from it in many respects. The fourth is that the group should possess traditions, customs and habits, and especially such as determine the relations of its members to one another. The fifth is that the group should have a definite structure, expressed in the specialisation and differentiation of the functions of its constituents. According to McDougall, if these conditions are fulfilled, the psychological disadvantages of the group formation are removed. The collective lowering of intellectual ability is avoided by withdrawing the performance of intellectual tasks from the group and reserving them for individual members of it.

The bulk of the population of every country is persuaded that all marriage customs other than its own are immoral, and that those who combat this view do so only in order to justify their own loose lives. In India, the remarriage of widows is traditionally regarded as a thing too horrible to contemplate. In Catholic countries divorce is thought very wicked, but some failure of conjugal fidelity is tolerated, at least in men. In America divorce is easy, but extra-conjugal relations are condemned with the utmost severity. Mohammedans believe in polygamy, which we think degrading. All these differing opinions are held with extreme vehemence, and very cruel persecutions are inflicted upon those who contravene them. Yet no one in any of the various countries makes the slightest attempt to show that the custom of his own country contributes more to human happiness than the custom of others.

On one hand the Christian missionaries sought to convert the heathen, by fire and sword if need be, to the gospel of peace, brotherhood, and heavenly beatitude; on the other, the more venturesome spirits wished to throw off the constraining traditions and customs, and begin life afresh, levelling distinctions of class, eliminating superfluities and luxuries, privileges and distinctions, and hierarchical rank. In short, to go back to the Stone Ages, before the institutions of Bronze Age civilization had crystallized. Though the Western hemisphere was indeed inhabited, and many parts of it were artfully cultivated, so much of it was so sparsely occupied that the European thought of it as a virgin continent against whose wildness he pitted his manly strength. In one mood the European invaders preached the Christian gospel to the native idolaters, subverted them with strong liquors, forced them to cover their nakedness with clothes, and worked them to an early death in mines; in another, the pioneer himself took on the ways of the North American Indian, adopted his leather costume, and reverted to the ancient paleolithic economy: hunting, fishing, gathering shellfish and berries, revelling in the wilderness and its solitude, defying orthodox law and order, and yet, under pressure, improvising brutal substitutes. The beauty of that free life still haunted Audubon in his old age.

Fortunately, new platforms and technology have made homeschooling manageable on many fronts. Parents can do everything from accessing first-rate courses online to finding support from other parents in the same situation. The best part is that they can completely tailor the experience to the learning style and interest of their children and give them the attention that they would never get in the classroom. The results are striking. Twenty-five percent of homeschooled children are at least one grade ahead of their traditionally schooled peers. The homeschooled population, as a whole, scores exceptionally higher on academic achievement tests.5 This shift is perhaps the best glimpse of the future of education—mass customization alongside personalized attention. Like banking, it will return to a human-scale model based on relationships and personal needs, and it will be where much of the disruption in the economy and labor market occurs in the next few decades.

The panic was blamed on many factors—tight money, Roosevelt’s Gridiron Club speech attacking the “malefactors of great wealth,” and excessive speculation in copper, mining, and railroad stocks. The immediate weakness arose from the recklessness of the trust companies. In the early 1900s, national and most state-chartered banks couldn’t take trust accounts (wills, estates, and so on) but directed customers to trusts. Traditionally, these had been synonymous with safe investment. By 1907, however, they had exploited enough legal loopholes to become highly speculative. To draw money for risky ventures, they paid exorbitant interest rates, and trust executives operated like stock market plungers. They loaned out so much against stocks and bonds that by October 1907 as much as half the bank loans in New York were backed by securities as collateral—an extremely shaky base for the system. The trusts also didn’t keep the high cash reserves of commercial banks and were vulnerable to sudden runs.

A bare two years after Vasco da Gama’s voyage a Portuguese fleet led by Pedro Alvarez Cabral arrived on the Malabar coast. Cabral delivered a letter from the king of Portugal to the Samudri (Samudra-raja or Sea-king), the Hindu ruler of the city-state of Calicut, demanding that he expel all Muslims from his kingdom as they were enemies of the ‘Holy Faith’. He met with a blank refusal; then afterwards the Samudra steadfastly maintained that Calicut had always been open to everyone who wished to trade there… During those early years the people who had traditionally participated in the Indian Ocean trade were taken completely by surprise. In all the centuries in which it had flourished and grown, no state or kings or ruling power had ever before tried to gain control of the Indian Ocean trade by force of arms. The territorial and dynastic ambitions that were pursued with such determination on land were generally not allowed to spill over into the sea. Within the Western historiographical record the unarmed character of the Indian Ocean trade is often represented as a lack, or failure, one that invited the intervention of Europe, with its increasing proficiency in war. When a defeat is as complete as was that of the trading cultures of the Indian Ocean, it is hard to allow the vanquished the dignity of nuances of choice and preference. Yet it is worth allowing for the possibility that the peaceful traditions of the oceanic trade may have been, in a quiet and inarticulate way, the product of a rare cultural choice — one that may have owed a great deal to the pacifist customs and beliefs of the Gujarati Jains and Vanias who played such an important part in it. At the time, at least one European was moved to bewilderment by the unfamiliar mores of the region; a response more honest perhaps than the trust in historical inevitability that has supplanted it since. ‘The heathen [of Gujarat]’, wrote Tomé Pires, early in the sixteenth century, ‘held that they must never kill anyone, nor must they have armed men in their company. If they were captured and [their captors] wanted to kill them all, they did not resist. This is the Gujarat law among the heathen.’ It was because of those singular traditions, perhaps, that the rulers of the Indian Ocean ports were utterly confounded by the demands and actions of the Portuguese. Having long been accustomed to the tradesmen’s rules of bargaining and compromise they tried time and time again to reach an understanding with the Europeans — only to discover, as one historian has put it, that the choice was ‘between resistance and submission; co-operation was not offered.’ Unable to compete in the Indian Ocean trade by purely commercial means, the Europeans were bent on taking control of it by aggression, pure and distilled, by unleashing violence on a scale unprecedented on those shores.

Social traditions, Burke pointed out, are forms of knowledge. They contain the residues of many trials and errors, and the inherited solutions to problems that we all encounter. Like those cognitive abilities that pre-date civilisation they are *adaptations*, but adaptations of the community rather than of the individual organism. Social traditions exist because they enable a society to reproduce itself. Destroy them heedlessly and you remove the guarantee offered by one generation to the next. .... [F]or Burke, traditions and customs distil information about the indefinitely many strangers living *then*, information that we need if we are to accommodate our conduct to the needs of absent generations. Moreover, in discussing tradition, we are not discussing arbitrary rules and conventions. We are discussing *answers* that have been discovered to enduring *questions*. These answers are tacit, shared, embodied in social practices and inarticulate expectations. Those who adopt them are not necessarily able to explain them, far less justify them. Hence Burke described them as 'prejudices', and defended them on the grounds that, though the stock of reason in each individual is small, there is an accumulation of reason in society that we question and reject at our peril.

She blessed and thanked and praised those bright reflections shimmering down in the pool, and bade them tell her thanks and her praise to Orion, to whom she might not pray. It was thus that Alveric found her, kneeling, bent down in the dark, and reproached her bitterly. She was worshipping the stars, he said, which were there for no such purpose. And she said she was only supplicating their images. We may understand his feelings easily: the strangeness of her, her unexpected acts, her contrariness to all established things, her scorn for custom, her wayward ignorance, jarred on some treasured tradition every day. The more romantic she had been far away over the frontier, as told of by legend and song, the more difficult it was for her to fill any place once held by the ladies of that castle who were versed in all the lore of the fields we know. And Alveric looked for her to fulfil duties and follow customs which were all as new to her as the twinkling stars. But Lirazel felt only that the stars had not their due, and that custom or reason or whatever men set store by should demand that thanks be given them for their beauty; and she had not thanked them even, but had supplicated only their images in the pool. That night she thought of Elfland, where all things were matched with her beauty, where nothing changed and there were no strange customs, and no strange magnificences like these stars of ours to whom none gave their due.

More than anything, we have lost the cultural customs and traditions that bring extended families together, linking adults and children in caring relationships, that give the adult friends of parents a place in their children's lives. It is the role of culture to cultivate connections between the dependent and the dependable and to prevent attachment voids from occurring. Among the many reasons that culture is failing us, two bear mentioning. The first is the jarringly rapid rate of change in twentieth-century industrial societies. It requires time to develop customs and traditions that serve attachment needs, hundreds of years to create a working culture that serves a particular social and geographical environment. Our society has been changing much too rapidly for culture to evolve accordingly. There is now more change in a decade than previously in a century. When circumstances change more quickly than our culture can adapt to, customs and traditions disintegrate. It is not surprising that today's culture is failing its traditional function of supporting adult-child attachments. Part of the rapid change has been the electronic transmission of culture, allowing commercially blended and packaged culture to be broadcast into our homes and into the very minds of our children. Instant culture has replaced what used to be passed down through custom and tradition and from one generation to another. “Almost every day I find myself fighting the bubble-gum culture my children are exposed to,” said a frustrated father interviewed for this book. Not only is the content often alien to the culture of the parents but the process of transmission has taken grandparents out of the loop and made them seem sadly out of touch. Games, too, have become electronic. They have always been an instrument of culture to connect people to people, especially children to adults. Now games have become a solitary activity, watched in parallel on television sports-casts or engaged in in isolation on the computer. The most significant change in recent times has been the technology of communication — first the phone and then the Internet through e-mail and instant messaging. We are enamored of communication technology without being aware that one of its primary functions is to facilitate attachments. We have unwittingly put it into the hands of children who, of course, are using it to connect with their peers. Because of their strong attachment needs, the contact is highly addictive, often becoming a major preoccupation. Our culture has not been able to evolve the customs and traditions to contain this development, and so again we are all left to our own devices. This wonderful new technology would be a powerfully positive instrument if used to facilitate child-adult connections — as it does, for example, when it enables easy communication between students living away from home, and their parents. Left unchecked, it promotes peer orientation.

The right to vote, or equal civil rights, may be good demands, but true emancipation begins neither at the polls nor in courts. It begins in woman’s soul. History tells us that every oppressed class gained true liberation from its masters through its own efforts. It is necessary that woman learn that lesson, that she realize that her freedom will reach as far as her power to achieve her freedom reaches. It is, therefore, far more important for her to begin with her inner regeneration, to cut loose from the weight of prejudices, traditions, and customs. The demand for equal rights in every vocation of life is just and fair; but, after all, the most vital right is the right to love and be loved. Indeed, if partial emancipation is to become a complete and true emancipation of woman, it will have to do away with the ridiculous notion that to be loved, to be sweetheart and mother, is synonymous with being slave or subordinate. It will have to do away with the absurd notion of the dualism of the sexes, or that man and woman represent two antagonistic worlds. Pettiness separates; breadth unites. Let us be broad and big. Let us not overlook vital things because of the bulk of trifles confronting us. A true conception of the relation of the sexes will not admit of conqueror and conquered; it knows of but one great thing: to give of one’s self boundlessly, in order to find one’s self richer, deeper, better. That alone can fill the emptiness, and transform the tragedy of woman’s emancipation into joy, limitless joy.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

There is a passage in the Old French Queste del Saint Graal that epitomizes the true spirit of Western man. It tells of a day when the knights of Arthur’s court gathered in the banquet hall waiting for dinner to be served. It was a custom of that court that no meal should be served until an adventure had come to pass. Adventures came to pass in those days frequently so there was no danger of Arthur’s people going hungry. On the present occasion the Grail appeared, covered with a samite cloth, hung in the air a moment, and withdrew. Everyone was exalted, and Gawain, the nephew of King Arthur, rose and suggested a vow. “I propose,” he said, “that we all now set forth in quest to behold that Grail unveiled.” And so it was that they agreed. There then comes a line that, when I read it, burned itself into my mind. “They thought it would be a disgrace to go forth in a group. Each entered the forest at the point that he himself had chosen, where it was darkest, and there was no way or path.” No way or path! Because where there is a way or path, it is someone else’s path. And that is what marks the Western spirit distinctly from the Eastern. Oriental gurus accept responsibility for their disciples’ lives. They have an interesting term, “delegated free will.” The guru tells you where you are on the path, who you are, what to do now, and what to do next. The romantic quality of the West, on the other hand, derives from an unprecedented yearning, a yearning for something that has never yet been seen in this world. What can it be that has never yet been seen? What has never yet been seen is your own unprecedented life fulfilled. Your life is what has yet to be brought into being.

Perhaps the best example for the continuing power and importance of traditional religions in the modern world comes from Japan. In 1853 an American fleet forced Japan to open itself to the modern world. In response, the Japanese state embarked on a rapid and extremely successful process of modernisation. Within a few decades, it became a powerful bureaucratic state relying on science, capitalism and the latest military technology to defeat China and Russia, occupy Taiwan and Korea, and ultimately sink the American fleet at Pearl Harbor and destroy the European empires in the Far East. Yet Japan did not copy blindly the Western blueprint. It was fiercely determined to protect its unique identity, and to ensure that modern Japanese will be loyal to “Japan rather than to science, to modernity, or to some nebulous global community. To that end, Japan upheld the native religion of Shinto as the cornerstone of Japanese identity. In truth, the Japanese state reinvented Shinto. Traditional Shinto was a hodge-podge of animist beliefs in various deities, spirits and ghosts, and every village and temple had its own favourite spirits and local customs. In the late nineteenth century and early twentieth century, the Japanese state created an official version of Shinto, while discouraging many local traditions. This ‘State Shinto’ was fused with very modern ideas of nationality and race, which the Japanese elite picked from the European imperialists. Any element in Buddhism, Confucianism and the samurai feudal ethos that could be helpful in cementing loyalty to the state was added to the mix. To top it all, State Shinto enshrined as its supreme principle the worship of the Japanese emperor, who was considered a direct descendant of the sun goddess Amaterasu, and himself no less than a living god.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate; I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship; I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides, I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time—six months, nine months, a year—to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse—anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition—the ideation phase—a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dollars and time.

CUSTOM AND MORALITY. To be moral, correct, and virtuous is to be obedient to an old established law and custom. Whether we submit with difficulty or willingly is immaterial, enough that we do so. He is called "good" who, as if naturally, after long precedent, easily and willingly, therefore, does what is right, according to whatever this may be (as, for instance, taking revenge, if to take revenge be considered as right, as amongst the ancient Greeks). He is called good because he is good "for something"; but as goodwill, pity, consideration, moderation, and such like, have come, with the change in manners, to be looked upon as "good for something”, as useful, the good natured and helpful have, later on, come to be distinguished specially as "good". (In the beginning other and more important kinds of usefulness stood in the foreground.) To be evil is to be "not moral" (immoral), to be immoral is to be in opposition to tradition, however sensible or stupid it may be; injury to the community (the "neighbour" being understood thereby) has, however, been looked upon by the social laws of all different ages as being eminently the actual "immorality” so that now at the word "evil" we immediately think of voluntary injury to one's neighbour. The fundamental antithesis which has taught man the distinction between moral and immoral, between good and evil, is not the "egoistic" and "unegoistic” but the being bound to the tradition, law, and solution thereof. How the tradition has arisen is immaterial, at all events without regard to good and evil or any immanent categorical imperative, but above all for the purpose of preserving a community, a generation, an association, a people; every superstitious custom that has arisen on account of some falsely explained accident, creates a tradition, which it is moral to follow; to separate one's self from it is dangerous, but more dangerous for the community than for the individual (because the Godhead punishes the community for every outrage and every violation of its rights, and the individual only in proportion). Now every tradition grows continually more venerable, the farther off lies its origin, the more this is lost sight of; the generation paid it accumulates from generation to generation, the tradition at last becomes holy and excites awe; and thus in any case the morality of piety is a much older morality than that which requires un egoistic actions.

As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.

There is far more to the Islamic way of life than fasting and segregating women, of course. Praying five times a day, avoiding alcohol, the custom of eating with the right hand, leaving the left for ablutions and many health measures associated with Islam, such as ritual washing. Then there is the Qur’an itself and the sonorous power of the Arabic language, with an attractive system of ethics including a focus on alms-giving and the equality of believers. Putting all this together created a powerful religious technology which made its followers more aggressive, confident, united and with a higher birth rate than any competing civilization. [...] People in the West see the traditional culture of the Muslim Middle East as primitive and “backward,” and there are constant calls for modernization. In fact, as had been seen, Islamic culture is anything but backward. Civilization first arose in Egypt, Mesopotamia and the Indus Valley in what is now Pakistan. It is no coincidence that these lands, with the longest experience of civilization, are now strongly and fervently Muslim. Long experience of civilization has bred a high-S genotype and culture which perfectly adapt people to survive and expand their numbers in dense agricultural and urban populations. Such countries tend to be poor (if we leave out the anomalous effects of oil wealth), since their peoples lack the temperament for industrialization. But wealth at that level is of no benefit in the long-term struggle for survival and success. To paraphrase Christian scripture, what does it benefit a civilization if it gains wealth but loses its strength and vigor? The advantages of Islam can be clearly seen in countries with mixed populations. Lebanon once had a Christian majority but is now 54% Muslim. In Communist Yugoslavia the provinces with Muslim populations grew much faster and received tax revenue from the wealthier Christian states. The population of Kosovo, the spiritual homeland of Christian Serbia, grew from 733,000 in 1948 to over two million in 1994, with the Muslim component surging from 68% to 90%, and lately going even higher. Meanwhile, Muslims are migrating into Europe where Christianity is in decline, the birth rate is far below replacement level, and people no longer have much faith in their own culture. Over the next few decades, as the next chapter will indicate, the native peoples of the West will become feebler and fewer. This means that on current trends Europe will become an Islamic continent in a century or so. The 1,400-year struggle between Islam and the West is coming to end. pp. 227 & 229-230

It is already the fashion to diminish Eliot by calling him derivative, the mouthpiece of Pound, and so forth; and yet if one wanted to understand the apocalypse of early modernism in its true complexity it would be Eliot, I fancy, who would demand one's closest attention. He was ready to rewrite the history of all that interested him in order to have past and present conform; he was a poet of apocalypse, of the last days and the renovation, the destruction of the earthly city as a chastisement of human presumption, but also of empire. Tradition, a word we especially associate with this modernist, is for him the continuity of imperial deposits; hence the importance in his thought of Virgil and Dante. He saw his age as a long transition through which the elect must live, redeeming the time. He had his demonic host, too; the word 'Jew' remained in lower case through all the editions of the poems until the last of his lifetime, the seventy-fifth birthday edition of 1963. He had a persistent nostalgia for closed, immobile hierarchical societies. If tradition is, as he said in After Strange Gods--though the work was suppressed--'the habitual actions, habits and customs' which represent the kinship 'of the same people living in the same place' it is clear that Jews do not have it, but also that practically nobody now does. It is a fiction, a fiction cousin to a myth which had its effect in more practical politics. In extenuation it might be said that these writers felt, as Sartre felt later, that in a choice between Terror and Slavery one chooses Terror, 'not for its own sake, but because, in this era of flux, it upholds the exigencies proper to the aesthetics of Art.' The fictions of modernist literature were revolutionary, new, though affirming a relation of complementarity with the past. These fictions were, I think it is clear, related to others, which helped to shape the disastrous history of our time. Fictions, notably the fiction of apocalypse, turn easily into myths; people will live by that which was designed only to know by. Lawrence would be the writer to discuss here, if there were time; apocalypse works in Woman in Love, and perhaps even in Lady Chatterley's Lover, but not n Apocalypse, which is failed myth. It is hard to restore the fictive status of what has become mythical; that, I take it, is what Mr. Saul Bellow is talking about in his assaults on wastelandism, the cant of alienation. In speaking of the great men of early modernism we have to make very subtle distinctions between the work itself, in which the fictions are properly employed, and obiter dicta in which they are not, being either myths or dangerous pragmatic assertions. When the fictions are thus transformed there is not only danger but a leak, as it were, of reality; and what we feel about. all these men at times is perhaps that they retreated inso some paradigm, into a timeless and unreal vacuum from which all reality had been pumped. Joyce, who was a realist, was admired by Eliot because he modernized myth, and attacked by Lewis because he concerned himself with mess, the disorders of common perception. But Ulysses ,alone of these great works studies and develops the tension between paradigm and reality, asserts the resistance of fact to fiction, human freedom and unpredictability against plot. Joyce chooses a Day; it is a crisis ironically treated. The day is full of randomness. There are coincidences, meetings that have point, and coincidences which do not. We might ask whether one of the merits of the book is not its lack of mythologizing; compare Joyce on coincidence with the Jungians and their solemn concordmyth, the Principle of Synchronicity. From Joyce you cannot even extract a myth of Negative Concord; he shows us fiction fitting where it touches. And Joyce, who probably knew more about it than any of the others, was not at tracted by the intellectual opportunities or the formal elegance of fascism.