Custom Printed Quotes

Comparatively, tattooing is not the hideous custom which it is called. It is not barbarous merely because the printing is skin-deep and unalterable.

CUSTOMER: Do you have any of those books where you can change the names of the main character to the name of the person you're giving the book to? Do you have Alice in Wonderland, but not Alice, I'd like Sarah in Wonderland. BOOKSELLER: I'm afraid you have to buy those from the publisher, as they're a print on demand service. CUSTOMER: Yeah, I don't really have time to do that. Do you have a copy of Alice? Then I can buy some Tipp-ex or something, and edit it.

Your mother is in the bedside chair. She is wearing a dress printed with strawberries and birds. Using a long needle, she is stringing brightly colored origami cranes into garlands. You know what she's doing: It's a Japanese custom called senbazuru. If you make one thousand paper cranes, you can restore someone to good health. Though you cannot see him, you become aware of the fact that your father is sitting on the floor. He is folding cranes so that your mother can string them. This is marriage.

I love my ex so much I printed out all his pictures. After all, I need him for target practice. And I just love customised toilet paper and doormats. My only regret is that those items don't bear his autograph.

The childish and savage taste of men and women for new patterns keeps how many shaking and squinting through kaleidoscopes that they may discover the particular figure which this generation requires to-day. The manufacturers have learned that this taste is merely whimsical. Of two patterns which differ only by a few threads more or less of a particular color, the one will be sold readily, the other lie on the shelf, though it frequently happens that after the lapse of a season the latter becomes the most fashionable. Comparatively, tattooing is not the hideous custom which it is called. It is not barbarous merely because the printing is skin-deep and unalterable.

Your mother is in the bedside chair. She is wearing a dress printed with strawberries and birds. Using a long needle, she is stringing brightly origami cranes into garlands. It's a Japanese custom called senbazaru. If you make one thousand paper cranes, you can restore someone to good health.

Jubal shrugged. "Abstract design is all right-for wall paper or linoleum. But art is the process of evoking pity and terror, which is not abstract at all but very human. What the self-styled modern artists are doing is a sort of unemotional pseudo-intellectual masturbation. . . whereas creative art is more like intercourse, in which the artist must seduce- render emotional-his audience, each time. These ladies who won't deign to do that- and perhaps can't- of course lost the public. If they hadn't lobbied for endless subsidies, they would have starved or been forced to go to work long ago. Because the ordinary bloke will not voluntarily pay for 'art' that leaves him unmoved- if he does pay for it, the money has to be conned out of him, by taxes or such." "You know, Jubal, I've always wondered why i didn't give a hoot for paintings or statues- but I thought it was something missing in me, like color blindness." "Mmm, one does have to learn to look at art, just as you must know French to read a story printed in French. But in general terms it's up to the artist to use language that can be understood, not hide it in some private code like Pepys and his diary. Most of these jokers don't even want to use language you and I know or can learn. . . they would rather sneer at us and be smug, because we 'fail' to see what they are driving at. If indeed they are driving at anything- obscurity is usually the refuge of incompetence. Ben, would you call me an artists?” “Huh? Well, I’ve never thought about it. You write a pretty good stick.” “Thank you. ‘Artist’ is a word I avoid for the same reasons I hate to be called ‘Doctor.’ But I am an artist, albeit a minor one. Admittedly most of my stuff is fit to read only once… and not even once for a busy person who already knows the little I have to say. But I am an honest artist, because what I write is consciously intended to reach the customer… reach him and affect him, if possible with pity and terror… or, if not, at least to divert the tedium of his hours with a chuckle or an odd idea. But I am never trying to hide it from him in a private language, nor am I seeking the praise of other writers for ‘technique’ or other balderdash. I want the praise of the cash customer, given in cash because I’ve reached him- or I don’t want anything. Support for the arts- merde! A government-supported artist is an incompetent whore! Damn it, you punched one of my buttons. Let me fill your glass and you tell me what is on your mind.

Cecilia didn’t care what the fine print said about free will and God’s mysterious ways and blahdy-blah. If God had a supervisor, she would have sent off one of her famous letters of complaint a long time ago. “You have lost me as a customer.

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

A large class of readers … will suffer greatly from the introduction into the pages of this work of words printed with all their letters, which it has become the custom to represent by the initial and final letter only—a blank line filling the interval. I may as well say at once that, for this circumstance, it is out of my power to apologise; deeming it, myself, a rational plan to write words at full length. The practice of hinting by single letters those expletive with which profane and violent persons are wont to garnish their discourse, strikes me as a proceeding which, however well meant, is weak and futile. I cannot tell what good it does—what feeling it spares—what horror it conceals.

No other modern country gives corporations the unfettered power found in America to gouge customers, shortchange workers and erect barriers to fair play. A big reason is that so little of the news, which informs us about the world around us, addresses the private, government-approved mechanisms by which price gouging is employed to redistribute income upward.

In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.

through our forwardness to suppress, and our backwardness to recover any enthralled piece of truth out of the gripe of custom, we care not to keep truth separated from truth, which is the fiercest rent and disunion of all.

This is what I do.” I had written three books. It was only after I finished Song of Solomon that I thought, “Maybe this is what I do only.” Because before that I always said that I was an editor who also wrote books or a teacher who also wrote. I never said I was a writer. Never. And it’s not only because of all the things you might think. It’s also because most writers really and truly have to give themselves permission to win. That’s very difficult, particularly for women. You have to give yourself permission, even when you’re doing it. Writing every day, sending books off, you still have to give yourself permission. I know writers whose mothers are writers, who still had to go through a long process with somebody else—a man or editor or friend or something—to finally reach a point where they could say, “It’s all right. It’s okay.” The community says it’s okay. Your husband says it’s okay. Your children say it’s okay. Your mother says it’s okay. Eventually everybody says it’s okay, and then you have all the okays. It happened to me: even I found a moment after I’d written the third book when I could actually say it. So you go through passport and customs and somebody asks, “What do you do?” And you print it out: WRITE.

All this was done under the guise of “deregulation,” but the harsh truth is that there’s really no such thing. Everything has rules. Deregulation is just a disingenuous name for new regulation, too often under rules that favor corporations over their customers.

Snobs by Julian Fellowes The Piano Teacher by Janice Y. K. Lee People Like Us by Dominick Dunne The Power of Style by Annette Tapert and Diana Edkins (this is out of print; I will lend you my copy) Pride and Avarice by Nicholas Coleridge The Soong Dynasty by Sterling Seagrave Freedom by Jonathan Franzen D. V. by Diana Vreeland A Princess Remembers: The Memoirs of the Maharani of Jaipur by Gayatri Devi Jane Austen—complete works beginning with Pride and Prejudice Edith Wharton—The Custom of the Country, The Age of Innocence, The Buccaneers, The House of Mirth (must be read in strict order—you will understand why when you finish the last one) Vanity Fair by William Makepeace Thackeray Anna Karenina by Leo Tolstoy Brideshead Revisited by Evelyn Waugh Anthony Trollope—all the books in the Palliser series, beginning with Can You Forgive Her?

And that discovery would betray the closely guarded secret of modern culture to the laughter of the world. For we moderns have nothing of our own. We only become worth notice by filling ourselves to overflowing with foreign customs, arts, philosophies, religions and sciences: we are wandering encyclopaedias, as an ancient Greek who had strayed into our time would probably call us. But the only value of an encyclopaedia lies in the inside, in the contents, not in what is written outside, in the binding or the wrapper. And so the whole of modern culture is essentially internal; the bookbinder prints something like this on the cover: “Manual of internal culture for external barbarians.” The opposition of inner and outer makes the outer side still more barbarous, as it would naturally be, when the outward growth of a rude people merely developed its primitive inner needs. For what means has nature of repressing too great a luxuriance from without? Only one,—to be affected by it as little as possible, to set it aside and stamp it out at the first opportunity. And so we have the custom of no longer taking real things seriously, we get the feeble personality on which the real and the permanent make so little impression. Men become at last more careless and accommodating in external matters, and the [Pg 34] considerable cleft between substance and form is widened; until they have no longer any feeling for barbarism, if only their memories be kept continually titillated, and there flow a constant stream of new things to be known, that can be neatly packed up in the cupboards of their memory.

The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else. This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship. Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.

Yet with the rise of AI, robots, and 3-D printers, cheap unskilled labor will become far less important. Instead of manufacturing a shirt in Dhaka and shipping it all the way to the United States, you could buy the shirt’s code online from Amazon and print it in New York. The Zara and Prada stores on Fifth Avenue could be replaced by 3-D printing centers in Brooklyn, and some people might even have a printer at home. Simultaneously, instead of calling customer service in Bangalore to complain about your printer, you could talk with an AI representative in the Google cloud (whose accent and tone of voice would be tailored to your preferences). The newly unemployed workers and call center operators in Dhaka and Bangalore don’t have the education necessary to switch to designing fashionable shirts or writing computer code—so how will they survive?

He couldn’t have known it, but among the original run of The History of Love, at least one copy was destined to change a life. This particular book was one of the last of the two thousand to be printed, and sat for longer than the rest in a warehouse in the outskirts of Santiago, absorbing the humidity. From there it was finally sent to a bookstore in Buenos Aires. The careless owner hardly noticed it, and for some years it languished on the shelves, acquiring a pattern of mildew across the cover. It was a slim volume, and its position on the shelf wasn’t exactly prime: crowded on the left by an overweight biography of a minor actress, and on the right by the once-bestselling novel of an author that everyone had since forgotten, it hardly left its spine visible to even the most rigorous browser. When the store changed owners it fell victim to a massive clearance, and was trucked off to another warehouse, foul, dingy, crawling with daddy longlegs, where it remained in the dark and damp before finally being sent to a small secondhand bookstore not far from the home of the writer Jorge Luis Borges. The owner took her time unpacking the books she’d bought cheaply and in bulk from the warehouse. One morning, going through the boxes, she discovered the mildewed copy of The History of Love. She’d never heard of it, but the title caught her eye. She put it aside, and during a slow hour in the shop she read the opening chapter, called 'The Age of Silence.' The owner of the secondhand bookstore lowered the volume of the radio. She flipped to the back flap of the book to find out more about the author, but all it said was that Zvi Litvinoff had been born in Poland and moved to Chile in 1941, where he still lived today. There was no photograph. That day, in between helping customers, she finished the book. Before locking up the shop that evening, she placed it in the window, a little wistful about having to part with it. The next morning, the first rays of the rising sun fell across the cover of The History of Love. The first of many flies alighted on its jacket. Its mildewed pages began to dry out in the heat as the blue-gray Persian cat who lorded over the shop brushed past it to lay claim to a pool of sunlight. A few hours later, the first of many passersby gave it a cursory glance as they went by the window. The shop owner did not try to push the book on any of her customers. She knew that in the wrong hands such a book could easily be dismissed or, worse, go unread. Instead she let it sit where it was in the hope that the right reader might discover it. And that’s what happened. One afternoon a tall young man saw the book in the window. He came into the shop, picked it up, read a few pages, and brought it to the register. When he spoke to the owner, she couldn’t place his accent. She asked where he was from, curious about the person who was taking the book away. Israel, he told her, explaining that he’d recently finished his time in the army and was traveling around South America for a few months. The owner was about to put the book in a bag, but the young man said he didn’t need one, and slipped it into his backpack. The door chimes were still tinkling as she watched him disappear, his sandals slapping against the hot, bright street. That night, shirtless in his rented room, under a fan lazily pushing around the hot air, the young man opened the book and, in a flourish he had been fine-tuning for years, signed his name: David Singer. Filled with restlessness and longing, he began to read.

I wanted to write an adventure story, not, it's true, I really did. I shall have failed, that's all. Adventures bore me. I have no idea how to talk about countries, how to make people wish they had been there. I am not a good travelling salesman. Countries? Where are they , whatever became of them. When I was twelve I dreamed of Hongkong. That tedious, commonplace little provincial town! Shops sprouting from every nook and cranny! The Chinese junks pictured on the lids of chocolate boxes used to fascinate me. Junks: sort of chopped-off barges, where the housewives do all their cooking and washing on deck. They even have television. As for the Niagara Falls: water, nothing but water! A dam is more interesting; at least one can occasionally see a big crack at its base, and hope for some excitement. When one travels, one sees nothing but hotels. Squalid rooms, with iron bedsteads, and a picture of some kind hanging on the wall from a rusty nail, a coloured print of London Bridge or the Eiffel Tower. One also sees trains, lots of trains, and airports that look like restaurants, and restaurants that look like morgues. All the ports in the world are hemmed in by oil slicks and shabby customs buildings. In the streets of the towns, people keep to the sidewalks, cars stop at red lights. If only one occasionally arrived in a country where women are the colour of steel and men wear owls on their heads. But no, they are sensible, they all have black ties, partings to one side, brassières and stiletto heels. In all the restaurants, when one has finished eating one calls over the individual who has been prowling among the tables, and pays him with a promissory note. There are cigarettes everywhere! There are airplanes and automobiles everywhere.

Technological change is discontinuous. The monks in their scriptoria did not invent the printing press, horse breeders did not invent the motorcar, and the music industry did not invent the iPod or launch iTunes. Early in the new century book publishers, confined within their history and outflanked by unencumbered digital innovators, missed yet another critical opportunity, seized once again by Amazon, this time to build their own universal digital catalog, serving e-book users directly and on their own terms while collecting the names, e-mail addresses, and preferences of their customers. This strategic error will have large consequences.

by letting them return items long after the normal thirty-day grace period. Rental-car companies and hotels have learned to combat sticker shock by warning customers in advance of all the taxes and fees that will be added to the bill. But some businesses remain stubbornly oblivious to the peak-end rule. Why do so many shopping expeditions end with a long line at the checkout counter, and so many airline flights end with a half-hour wait at baggage claim? Why do so many online newspaper articles end with a correction informing the reader of some trivial mistake made in an earlier version? In the print era, running corrections was the only way to set the record straight once the paper had come off the presses, but today any error

the earliest surreal photographs come from the 1850s, when photographers first went out prowling the streets of London, Paris, and New York, looking for their unposed slice of life. These photographs, concrete, particular, anecdotal (except that the anecdote has been effaced)—moments of lost time, of vanished customs—seem far more surreal to us now than any photograph rendered abstract and poetic by superimposition, under-printing, solarization, and the like. Believing that the images they sought came from the unconscious, whose contents they assumed as loyal Freudians to be timeless as well as universal, the Surrealists misunderstood what was most brutally moving, irrational, unassimilable, mysterious—time itself. What renders a photograph surreal is its irrefutable pathos as a message from time past, and the concreteness of its intimations about social class.

There is a light adversarial relationship between publishers and authors that I think probably works effectively. But that’s why I was very quiet about writing. I don’t know what made me write it. I think I just wanted to finish the story so that I could have a good time reading it. But the process was what made me think that I should do it again, and I knew that that was the way I wanted to live. I felt very coherent when I was writing that book. But I still didn’t call myself a writer. And it was only with my third book, Song of Solomon, that I finally said—not at my own initiative I’m embarrassed to tell you but at somebody else’s initiative—“This is what I do.” I had written three books. It was only after I finished Song of Solomon that I thought, “Maybe this is what I do only.” Because before that I always said that I was an editor who also wrote books or a teacher who also wrote. I never said I was a writer. Never. And it’s not only because of all the things you might think. It’s also because most writers really and truly have to give themselves permission to win. That’s very difficult, particularly for women. You have to give yourself permission, even when you’re doing it. Writing every day, sending books off, you still have to give yourself permission. I know writers whose mothers are writers, who still had to go through a long process with somebody else—a man or editor or friend or something—to finally reach a point where they could say, “It’s all right. It’s okay.” The community says it’s okay. Your husband says it’s okay. Your children say it’s okay. Your mother says it’s okay. Eventually everybody says it’s okay, and then you have all the okays. It happened to me: even I found a moment after I’d written the third book when I could actually say it. So you go through passport and customs and somebody asks, “What do you do?” And you print it out: WRITE.

As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.'' Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product.

The ingenuity and inventiveness of the Chinese, which have given so much to mankind—silk, tea, porcelain, paper, printing, and more—would no doubt have enriched China further and probably brought it to the threshold of modern industry, had it not been for this stifling state control. It is the State that kills technological progress in China. Not only in the sense that it nips in the bud anything that goes against or seems to go against its interests, but also by the customs implanted inexorably by the raison d’Etat. The atmosphere of routine, of traditionalism, and of immobility, which makes any innovation suspect, any initiative that is not commanded and sanctioned in advance, is unfavorable to the spirit of free inquiry.21 In short, no one was trying. Why try? Whatever the mix of factors, the result was a weird pattern of isolated initiatives and sisyphean discontinuities—up, up, up, and then down again—almost as though the society were held down by a silk ceiling. The result, if not the aim, was change-in-immobility; or maybe immobility-in-change. Innovation was allowed to go (was able to go) so far and no farther.

Along the way to Seattle, he wrote his business plan. He identified several reasons why the book category was underserved and well suited to online commerce. He outlined how he could create a new and compelling experience for book-buying customers. To begin with, books were relatively lightweight and came in fairly uniform sizes, meaning they would be easy and inexpensive to warehouse, pack, and ship. Second, while more than 100 million books had been written and more than a million titles were in print in 1994, even a Barnes & Noble mega-bookstore could stock only tens of thousands of titles. An online bookstore, on the other hand, could offer not just the books that could fit in a brick-and-mortar store but any book in print. Third, there were two large book-distribution companies, Ingram and Baker & Taylor, that acted as intermediaries between publishers and retailers and maintained huge inventories in vast warehouses. They kept detailed electronic catalogs of books in print to make it easy for bookstores and libraries to order from them. Jeff realized that he could combine the infrastructure that Ingram and Baker & Taylor had created—warehouses full of books ready to be shipped, plus an electronic catalog of those books—with the growing infrastructure of the Web, making it possible for consumers to find and buy any book in print and get it shipped directly to their homes. Finally, the site could use technology to analyze the behavior of customers and create a unique, personalized experience for each one of them.

A striking example from the history of writing is the origin of the syllabary devised in Arkansas around 1820 by a Cherokee Indian named Sequoyah, for writing the Cherokee language. Sequoyah observed that white people made marks on paper, and that they derived great advantage by using those marks to record and repeat lengthy speeches. However, the detailed operations of those marks remained a mystery to him, since (like most Cherokees before 1820) Sequoyah was illiterate and could neither speak nor read English. Because he was a blacksmith, Sequoyah began by devising an accounting system to help him keep track of his customers’ debts. He drew a picture of each customer; then he drew circles and lines of various sizes to represent the amount of money owed. Around 1810, Sequoyah decided to go on to design a system for writing the Cherokee language. He again began by drawing pictures, but gave them up as too complicated and too artistically demanding. He next started to invent separate signs for each word, and again became dissatisfied when he had coined thousands of signs and still needed more. Finally, Sequoyah realized that words were made up of modest numbers of different sound bites that recurred in many different words—what we would call syllables. He initially devised 200 syllabic signs and gradually reduced them to 85, most of them for combinations of one consonant and one vowel. As one source of the signs themselves, Sequoyah practiced copying the letters from an English spelling book given to him by a schoolteacher. About two dozen of his Cherokee syllabic signs were taken directly from those letters, though of course with completely changed meanings, since Sequoyah did not know the English meanings. For example, he chose the shapes D, R, b, h to represent the Cherokee syllables a, e, si, and ni, respectively, while the shape of the numeral 4 was borrowed for the syllable se. He coined other signs by modifying English letters, such as designing the signs , , and to represent the syllables yu, sa, and na, respectively. Still other signs were entirely of his creation, such as , , and for ho, li, and nu, respectively. Sequoyah’s syllabary is widely admired by professional linguists for its good fit to Cherokee sounds, and for the ease with which it can be learned. Within a short time, the Cherokees achieved almost 100 percent literacy in the syllabary, bought a printing press, had Sequoyah’s signs cast as type, and began printing books and newspapers. Cherokee writing remains one of the best-attested examples of a script that arose through idea diffusion. We know that Sequoyah received paper and other writing materials, the idea of a writing system, the idea of using separate marks, and the forms of several dozen marks. Since, however, he could neither read nor write English, he acquired no details or even principles from the existing scripts around him. Surrounded by alphabets he could not understand, he instead independently reinvented a syllabary, unaware that the Minoans of Crete had already invented another syllabary 3,500 years previously.

Yes,” her boss responded, “one for us and one for the customer.” “I’m sorry, so you are saying that the client is asking for a copy and we need a copy for internal use?” “Actually, I’ll check with the client—they haven’t asked for anything. But I definitely want a copy. That’s just how I do business.” “Absolutely,” she responded. “Thanks for checking with the customer. Where would you like to store the in-house copy? There’s no more space in the file room here.” “It’s fine. You can store it anywhere,” he said, slightly perturbed now. “Anywhere?” she mirrored again, with calm concern. When another person’s tone of voice or body language is inconsistent with his words, a good mirror can be particularly useful. In this case, it caused her boss to take a nice, long pause—something he did not often do. My student sat silent. “As a matter of fact, you can put them in my office,” he said, with more composure than he’d had the whole conversation. “I’ll get the new assistant to print it for me after the project is done. For now, just create two digital backups.” A day later her boss emailed and wrote simply, “The two digital backups will be fine.” Not long after, I received an ecstatic email from this student: “I was shocked! I love mirrors! A week of work avoided!” Mirroring will make you feel awkward as heck when you first try it. That’s the only hard part about it; the technique takes a little practice. Once you get the hang of it, though, it’ll become a conversational Swiss Army knife valuable in just about every professional and social setting.

The street sprinkler went past and, as its rasping rotary broom spread water over the tarmac, half the pavement looked as if it had been painted with a dark stain. A big yellow dog had mounted a tiny white bitch who stood quite still. In the fashion of colonials the old gentleman wore a light jacket, almost white, and a straw hat. Everything held its position in space as if prepared for an apotheosis. In the sky the towers of Notre-Dame gathered about themselves a nimbus of heat, and the sparrows – minor actors almost invisible from the street – made themselves at home high up among the gargoyles. A string of barges drawn by a tug with a white and red pennant had crossed the breadth of Paris and the tug lowered its funnel, either in salute or to pass under the Pont Saint-Louis. Sunlight poured down rich and luxuriant, fluid and gilded as oil, picking out highlights on the Seine, on the pavement dampened by the sprinkler, on a dormer window, and on a tile roof on the Île Saint-Louis. A mute, overbrimming life flowed from each inanimate thing, shadows were violet as in impressionist canvases, taxis redder on the white bridge, buses greener. A faint breeze set the leaves of a chestnut tree trembling, and all down the length of the quai there rose a palpitation which drew voluptuously nearer and nearer to become a refreshing breath fluttering the engravings pinned to the booksellers’ stalls. People had come from far away, from the four corners of the earth, to live that one moment. Sightseeing cars were lined up on the parvis of Notre-Dame, and an agitated little man was talking through a megaphone. Nearer to the old gentleman, to the bookseller dressed in black, an American student contemplated the universe through the view-finder of his Leica. Paris was immense and calm, almost silent, with her sheaves of light, her expanses of shadow in just the right places, her sounds which penetrated the silence at just the right moment. The old gentleman with the light-coloured jacket had opened a portfolio filled with coloured prints and, the better to look at them, propped up the portfolio on the stone parapet. The American student wore a red checked shirt and was coatless. The bookseller on her folding chair moved her lips without looking at her customer, to whom she was speaking in a tireless stream. That was all doubtless part of the symphony. She was knitting. Red wool slipped through her fingers. The white bitch’s spine sagged beneath the weight of the big male, whose tongue was hanging out. And then when everything was in its place, when the perfection of that particular morning reached an almost frightening point, the old gentleman died without saying a word, without a cry, without a contortion while he was looking at his coloured prints, listening to the voice of the bookseller as it ran on and on, to the cheeping of the sparrows, the occasional horns of taxis. He must have died standing up, one elbow on the stone ledge, a total lack of astonishment in his blue eyes. He swayed and fell to the pavement, dragging along with him the portfolio with all its prints scattered about him. The male dog wasn’t at all frightened, never stopped. The woman let her ball of wool fall from her lap and stood up suddenly, crying out: ‘Monsieur Bouvet!

But I believe that the Industrial Revolution, including developments leading to this revolution, barely capture what was unique about Western culture. While other cultures were unique in their own customs, languages, beliefs, and historical experiences, the West was uniquely exceptional in exhibiting in a continuous way the greatest degree of creativity, novelty, and expansionary dynamics. I trace the uniqueness of the West back to the aristocratic warlike culture of Indo-European speakers as early as the 4th millennium BC. Their aristocratic libertarian culture was already unique and quite innovative in initiating the most mobile way of life in prehistoric times, starting with the domestication and riding of horses and the invention of chariot warfare. So were the ancient Greeks in their discovery of logos and its link with the order of the world, dialectical reason, the invention of prose, tragedy, citizen politics, and face-to-face infantry battle. The Roman creation of a secular system of republican governance anchored on autonomous principles of judicial reasoning was in and of itself unique. The incessant wars and conquests of the Roman legions, together with their many military innovations and engineering skills, were one of the most vital illustrations of spatial expansionism in history. The fusion of Christianity and the Greco-Roman intellectual and administrative heritage, coupled with the cultivation of Catholicism (the first rational theology in history), was a unique phenomenon. The medieval invention of universities — in which a secular education could flourish and even articles of faith were open to criticism and rational analysis, in an effort to arrive at the truth — was exceptional. The list of epoch-making transformation in Europe is endless: the Renaissance, the Age of Discovery, the Scientific Revolution(s), the Military Revolution(s), the Cartographic Revolution, the Spanish Golden Age, the Printing Revolution, the Enlightenment, the Romantic Era, the German Philosophical Revolutions from Kant to Hegel to Nietzsche to Heidegger.

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

people, and pets. Always include a caption. Screen Tints — Use screen tints to draw attention to specific areas of copy. This gives the appearance of more than one color when doing one-color printing. Use light backgrounds for maximum readability. Short Words, Sentences, and Paragraphs — Short. Delivers. Punch. Short grabs attention, helps keep the reader reading, and effectively breaks up long copy. Sidebars — Sidebars help hold together — and differentiate — blocks of copy. They are excellent for case studies, testimonials, and product highlights. Simulated Hand-Drawn Doodles — A.k.a. CopyDoodles®. Simulated hand-drawn doodles help draw the reader's eyes to important areas of your copy, add variety and interest to the eye and brain, and create a more personal reading experience. Simulated Handwritten Margin Notes — These

The staff at the Arcade played a game to pass the time, a game prompted unwittingly when customers asked a question that was exceedingly difficult to answer. The game was called Who Knows? and it did make a long day pass more quickly, but it also served the practical purpose of sharpening the skills required to work in the Arcade. A sense of humor was necessary as well, particularly about the demands placed on one’s memory. There were no reference guides, save Books in Print (the place most likely not to list a book sought by a customer at the Arcade), so the only reliable source of reference was the staff and their collective memory. Memory was the yardstick of achievement at the Arcade, the measure of one’s value to Pike.

My Pocket Commercial Printing services are the ideal place to find additional services that you cannot find anywhere else. Many printing services also offer one-on-one customized service, mailing services, technical assistance, free file reviews and graphic design.

Drive to the expired home, take a photo. Have a unique letter saved in your computer that you can print out that morning.  This letter will have the home owner’s name at the top of the page with the words “Your listing expired at midnight last night.”  Include a copy of the expired MLS sheet.  Hi-lite the date it expired.  In your letter state they’ll be receiving a box from you in the mail in a few days. Insert this letter into a unique mailing envelope.  I use white bubble wrap envelopes (9x12) and brown craft envelopes (9x12).  Write the owner’s name on the front of the envelope and directly below that write “Confidential”.  That’s all. Don’t write their address on the card. Then, back at the office or your home, enter the owner and address in the SOC contact manager.  Upload photo of home to the SOC system.  Send a custom greeting card with box of cookies or brownies. Follow up 3-5 days after you’ve sent the package with either a phone call, knock at the door or another drop off letter.  They will remember you because they just received a custom card with brownies or cookies.  It turns a cold call into a warm call every time.  It works!

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Blue Bottle wanted to help customers find coffee they’d love. But coffee beans all look alike, so photos wouldn’t be helpful. To find useful solutions, the team did Lightning Demos of websites selling everything from clothes to wine, looking for ways to describe sensory details such as flavor, aroma, and texture. In the end, it was a chocolate-bar wrapper that provided the most useful idea. Tcho is a chocolate manufacturer in Berkeley, California. Printed on the wrapper of every Tcho bar is a simple flavor wheel with just six words: Bright, Fruity, Floral, Earthy, Nutty, and Chocolatey. When Blue Bottle looked at that wheel, they got inspired, and when we sketched, someone repurposed the idea as a simple flavor vocabulary for describing Blue Bottle’s coffee beans: In Friday’s test, and later, at the new online store, customers loved the simple descriptions. It’s a prime example of finding inspiration outside your domain (and yet another reason to be grateful for chocolate).

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They ate at a place called El Rey del Taco. At the entrance there was a neon sign: a kid wearing a big crown mounted on a burro that regularly kicked up its hind legs and tried to throw him. The boy never fell, although in one hand he was holding a taco and in the other a kind of scepter that could also serve as a riding crop. The inside was decorated like a McDonald’s, but in an unsettling way. The chairs were straw, not plastic. The tables were wooden. The floor was covered in big green tiles, some of them printed with desert landscapes and episodes from the life of El Rey del Taco. From the ceiling hung piñatas featuring more adventures of the boy king, always accompanied by the burro. Some of the scenes depicted were charmingly ordinary: the boy, the burro, and a one-eyed old woman, or the boy, the burro, and a well, or the boy, the burro, and a pot of beans. Other scenes were set firmly in the realm of the fantastic: in some the boy and the burro fell down a ravine, in others, the boy and the burro were tied to a funeral pyre, and there was even one in which the boy threatened to shoot his burro, holding a gun to its head. It was as if El Rey del Taco weren’t the name of a restaurant but a character in a comic book Fate happened never to have heard of. Still, the feeling of being in a McDonald’s persisted. Maybe the waitresses and waiters, very young and dressed in military uniforms (Chucho Flores told him they were dressed up as federales), helped create the impression. This was certainly no victorious army. The young waiters radiated exhaustion, although they smiled at the customers. Some of them seemed lost in the desert that was El Rey del Taco. Others, fifteen-year-olds or fourteen-year-olds, tried in vain to joke with some of the diners, men on their own or in pairs who looked like government workers or cops, men who eyed them grimly, in no mood for jokes. Some of the girls had tears in their eyes, and they seemed unreal, faces glimpsed in a dream. “This place is like hell,” he said to Rosa Amalfitano. “You’re right,” she said, looking at him sympathetically, “but the food isn’t bad.

Threadless is a T-shirt company founded by people with expertise in information technology services, web design, and consulting. Their business model involves holding weekly design contests open to outside participants, printing only T-shirts with the most popular designs, and selling them to their large and growing customer base. Threadless doesn’t need to hire artistic talent, since skilled designers compete for prizes and prestige. It doesn’t need to do marketing, since eager designers contact their friends to solicit votes and sales. It doesn’t need to forecast sales, since voting customers have already announced what numbers they will buy. By outsourcing production, Threadless can also minimize its handling and inventory costs. Thanks to this almost frictionless model, Threadless can scale rapidly and easily, with minimal structural restrictions.

I had thought photography could reflect the truth of a woman's beauty. But after seeing these horrible prints, I decided it was an imperfect art, impossible for the photographer and sitter to control. Painting, on the other hand, I began to believe, could reveal something greater than reality. In the right hands with the right chemistry between artist and sitter, painting could illuminate a higher truth. More to the point, it had the power to immortalize. A beautiful woman captured on canvas is eternally youthful, eternally adored. I thought of Shakespeare's description of Cleopatra: "Age cannot wither her, nor custom stale her infinite variety.

I had long since wished that they would have been born with a dictionary sized how-to guide in my placenta. It would have been custom printed for each child by God. Unfortunately, that didn’t happen. I’d been forced to walk through the minefield of parenthood feeling like I was blindfolded and hopping on one leg. Surely my kids should understand that I was trying to know what I was doing, but the verdict still seemed out at the moment.

7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.

And lastly, I built a few free PDF tools that people could use—such as a print-to-PDF tool that allowed the user to upload a document and receive a PDF back. Or a PDF splitter to break a PDF into multiple files. This was all functionality I had built into the backend of the product, but it wasn’t a core feature. I made it easy for people to use the tools and asked them to enter their email address—and that grew our mailing list and built our brand. These actions drove a few thousand leads per year and only took a few hours to build. Are there any simple, free services you can provide to potential customers so you can build your brand?

there some coloureds, negroes, blacks, cd make a living big enough to leave there to come here: but no one went there much any more for all sorts of reasons. the big reason being immigration restrictions & unemployment. nowadays, immigration restrictions of every kind apply to any non-european persons who want to go there from here. just like unemployment applies to most non-european persons without titles of nobility or north american university training. some who want to go there from here risk fetching trouble with the customs authority there. or later with the police, who, can tell who's not from there cuz the shoes are pointed & laced strange/the pants be for august & yet it's january/the accent is patterned for port-au-prince, but working in crown heights. what makes a person comfortably ordinary here cd make him dangerously conspicuous there. so some go to london or amsterdam or paris, where they are so many no one tries to tell who is from where. still the far right wing of every there prints lil pamphlets that say everyone from here shd leave there & go back where they came from.

What we gave mostly was wine. Especially after we made this legal(!) by acquiring that Master Wine Grower’s license in 1973. Most requests were made by women (not men) who had been drafted by their respective organizations to somehow get wine for an event. We made a specialty of giving them a warm welcome from the first call. All we wanted was the organization’s 501c3 number, and from which store they wanted to pick it up. We wanted to make that woman, and her friends, our customers. But we didn’t want credit in the program, as we knew the word would get out from that oh-so-grateful woman who had probably been turned down by six markets before she called us. Everybody wanted champagne. We firmly refused to donate it, because the federal excise tax on sparkling wine is so great compared with the tax on still wine. To relieve pressure on our managers, we finally centralized giving into the office. When I left Trader Joe’s, Pat St. John had set up a special Macintosh file just to handle the three hundred organizations to which we would donate in the course of a year. I charged all this to advertising. That’s what it was, and it was advertising of the most productive sort. Giving Space on Shopping Bags One of the most productive ways into the hearts of nonprofits was to print their programs on our shopping bags. Thus, each year, we printed the upcoming season for the Los Angeles Opera Co., or an upcoming exhibition at the Huntington Library, or the season for the San Diego Symphony, etc. Just printing this advertising material won us the support of all the members of the organization, and often made the season or the event a success. Our biggest problem was rationing the space on the shopping bags. All we wanted was camera-ready copy from the opera, symphony, museum, etc. This was a very effective way to build the core customers of Trader Joe’s. We even localized the bags, customizing them for the San Diego, Los Angeles, and San Francisco market areas. Several years after I left, Trader Joe’s abandoned the practice because it was just too complicated to administer after they expanded into Arizona, Washington, etc., and they no longer had my wife, Alice, running interference with the music and arts groups. This left an opportunity for small retailers in local areas, and I strongly recommended it to them. In 1994, while running the troubled Petrini’s Markets in San Francisco, I tried the same thing, again with success, for the San Francisco Ballet and a couple of museums.

We would get those insights a lot of the time by visiting customers, which is the best. Because we want to see their of office, who sits next to them, if they’re in a cubicle, what’s in their cubicle, what do they have printed out that’s hung on the wall, what does their browser look like, what are their favorites, what’s on their desktop? You just really want to understand, as a researcher, what are they doing? What does their day look like? And the reason why I care so much about that is because rarely do you get that information when you ask someone a pointed question about features or functions or things that they need. A lot of the times we found that the information we were getting when we asked customers directly was kind of aspirational: It was things that they thought that they wanted or that they dreamed of, but when we looked at what they actually did each day, in most cases it had zero overlap. So we learned way more by having those interviews and watching what they were doing, and seeing their daily practice, and seeing how they had to go through ve different apps to do something, or download something into Excel. Excel was gold for us. It’s always been for me, building the kind software that I do. As soon as I see a customer or prospect use Excel, I know we’re onto something. That’s where they’re doing something that we can help them do more efficiently. But it’s something that almost no customer is going to tell you about. Because it’s so boring to tell someone that: “I download this, I export this, I put it in Excel, and I sort it this way, and I do that, then I put it here, then I do this, then I re-upload it here, then I put it in PowerPoint ...

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Guillaume agreed eagerly to help her. He canceled his lectures for the day and took her to a printer he knew. She stood back and let him do the talking. She wanted two kinds of Bible: one cheap enough for almost anyone to buy, and a luxury edition, expensively printed and bound, for wealthier customers. Following her instructions, Guillaume bargained hard, and she got both at a price she could treble in Paris. She bought a hundred prestige editions and a thousand cheap ones. She was excited to see, in the

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Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

At Exciting Games you won’t need any pre-knowledge to escape the room, you’ll only need your wits and to be ready to have fun. Our games are a perfect choice, whether that be our Live Escape Rooms, Online Escape Rooms, or our unique Print + Cut puzzles. Whether you are just after some light hearted fun with the family or want to be scared out of your socks in our horror themed escape game, we have something to offer to your team. We are always keen to provide the best possible experience for our customers. Come and try one of our escape rooms! You won't be disappointed.

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The Romantic movement encouraged respect for primitive and popular culture; it also gave rise to cultural nationalism. J.G. Herder, one of the more ardent followers of the late eighteenth-century enthusiasm for collecting folk songs, popularized the view that nations express themselves in ballads, folk-tales, customs, and traditions, and that every particular language embodied a unique spirit, without which the world would be impoverished. On a visit to Riga, he had formed the view that Latvian folklore might be drowned in the prevailing sea of German. Herder’s enthusiasm for conservation caught on to become an influential source of modern nationalism.[25] But there were others, including the work of enlightened educational reformers. Czechs benefiting from new educational opportunities learned German, for example, and were thus able to devour the classics of German Romanticism. The University of Buda Press, founded in 1777, not only printed the first good Hungarian grammars but soon began to publish in Serbian, Slovak and Romanian. A grammar was vital to the definition of a single, literary language on which a sense of linguistic nationhood could be based (a collection of contrasting dialects could form no such basis). Furthermore, publication in a variety of emerging literary languages was to help spread a consciousness of a linguistic identity.

Attributes like “15-megapixel camera” or “all-metal construction” enable benefits for customers such as “sharper images” or “a stronger frame.” Articulating value takes the benefits one step further: putting benefits into the context of a goal the customer is trying to achieve. Value could be “photos that are sharp even when printed or zoomed in,” “a frame that saves you money on replacements,” “every level of the organization knows the status of key metrics” or “help is immediately available across every time zone.” Features enable benefits, which can be translated into value in unique customer terms.

Moving from “features” to “benefits” and then to “value” often confuses people, particularly folks who come from a technical background. An engineer by training, I often viewed features and the benefits derived from those features as interchangeable early in my career. For many consumer technical products, features are presented as valuable in their own right—but only because we do the translation to value automatically in our heads. For example, phone makers have often represented the quality of their cameras by talking about the number of megapixels. Consumers have been trained to translate megapixels to photo quality and therefore believe that cameras with more megapixels take better photos. Digging a bit deeper, the value of “better photos” for most consumers means sharper, more detailed images when printed or zoomed in.

In 2009, KFC decided to promote their brand by giving Oprah viewers the opportunity to print out a coupon entitling them to a free lunch. The company however had underestimated the sheer number of people who would print out the voucher - sixteen million in total - and when massive queues formed, food began to run out and the company tried to backtrack on its promise, customer staged sit-ins and even began to riot.

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Drudge […] openly says that he’ll print anything and let the customers decide if it’s kosher. This form of pretend ‘consumer sovereignty’ is fraudulent in the same way its analogues are. It means, for one thing, you have no right to claim you were correct, or truthful, or brave. All you did was pass it on, like a leaker or some other kind of conduit. The death of any intelligent or principled journalism is foreshadowed by such promiscuity.

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Fat Gemma had reported the burglary. As well as being the ‘victim’, Fat Gemma also happened to be a regular shoplifter. Fat Gemma, by the way, was the name given to her by her fellow criminals – I wouldn’t dare to be so rude about our customers from the thieving fraternity. Well, not in print, anyway.

Digital technology offers new, imaginative ways to connect personally and powerfully with potential customers in traditional ways like direct marketing. A great example of this comes from a Toronto Porsche dealer who went around some of the Canadian city’s most affluent neighborhoods with a shiny white 911 sports car, a digital camera, and a mobile printer. Taking photographs of the brand new vehicle parked in the driveways of these upscale homes, the dealer printed out custom ads and dropped them into the mail slots. The campaign featured the provocative headline: “It’s closer than you think.” The result was an astonishing 32 percent response rate, which means about a third of these prospects called to schedule a test drive, a staggering improvement over the very low single digit response rates typically deemed successful in traditional direct mail efforts.

regression line will have larger standard deviations and, hence, larger standard errors. The computer calculates the slope, intercept, standard error of the slope, and the level at which the slope is statistically significant. Key Point The significance of the slope tests the relationship. Consider the following example. A management analyst with the Department of Defense wishes to evaluate the impact of teamwork on the productivity of naval shipyard repair facilities. Although all shipyards are required to use teamwork management strategies, these strategies are assumed to vary in practice. Coincidentally, a recently implemented employee survey asked about the perceived use and effectiveness of teamwork. These items have been aggregated into a single index variable that measures teamwork. Employees were also asked questions about perceived performance, as measured by productivity, customer orientation, planning and scheduling, and employee motivation. These items were combined into an index measure of work productivity. Both index measures are continuous variables. The analyst wants to know whether a relationship exists between perceived productivity and teamwork. Table 14.1 shows the computer output obtained from a simple regression. The slope, b, is 0.223; the slope coefficient of teamwork is positive; and the slope is significant at the 1 percent level. Thus, perceptions of teamwork are positively associated with productivity. The t-test statistic, 5.053, is calculated as 0.223/0.044 (rounding errors explain the difference from the printed value of t). Other statistics shown in Table 14.1 are discussed below. The appropriate notation for this relationship is shown below. Either the t-test statistic or the standard error should be shown in parentheses, directly below the regression coefficient; analysts should state which statistic is shown. Here, we show the t-test statistic:3 The level of significance of the regression coefficient is indicated with asterisks, which conforms to the p-value legend that should also be shown. Typically, two asterisks are used to indicate a 1 percent level of significance, one asterisk for a 5 percent level of significance, and no asterisk for coefficients that are insignificant.4 Table 14.1 Simple Regression Output Note: SEE = standard error of the estimate; SE = standard error; Sig. = significance.

People like printing a hard copy of the presentation slides. We don’t really understand why, but they do.

Networking was already a sore subject at Microsoft. A standard feature of minicomputers and workstations, networking had been slow to arrive in the world of PCs. Aside from Apple, whose Macintosh contained a simple and effective means of sharing files and printers between machines, customers had yet to find a standard way of linking together different brands of PCs. A Utah company named Novell had grabbed the lead with a program called Netware, which made it possible for many PCs to both share a single printer and handle a set of files located on one PC. Print and file services, though mundane, were the lifeblood of PC networking. Novell’s lead stemmed largely from its fast delivery of these services: Microsoft was unable to better or even match Novell’s products. At the moment Rubin led a large group that was building a networking attachment to OS/2 called Lan Man, which was Microsoft’s latest hope in the attempt to overtake Novell. Cutler

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She thrust the pink box she was holding into Mr. Rutherford’s hands before she opened up her reticule and pulled out a fistful of coins. Counting them out very precisely, she stopped counting when she reached three dollars, sixty-two cents. Handing Mr. Rutherford the coins, she then took back the pink box, completely ignoring the scowl Mr. Rutherford was now sending her. “This is not the amount of money I quoted you for the skates, Miss . . . ?” “Miss Griswold,” Permilia supplied as she opened up the box and began rummaging through the thin paper that covered her skates. Mr. Rutherford’s brows drew together. “Surely you’re not related to Mr. George Griswold, are you?” “He’s my father,” Permilia returned before she frowned and lifted out what appeared to be some type of printed form, one that had a small pencil attached to it with a maroon ribbon. “What is this?” Mr. Rutherford returned the frown, looking as if he wanted to discuss something besides the form Permilia was now waving his way, but he finally relented—although he did so with a somewhat heavy sigh. “It’s a survey, and I would be ever so grateful if you and Miss Radcliff would take a few moments to fill it out, returning it after you’re done to a member of my staff, many of whom can be found offering hot chocolate for a mere five cents at a stand we’ve erected by the side of the lake. I’m trying to determine which styles of skates my customers prefer, and after I’m armed with that information, I’ll be better prepared to stock my store next year with the best possible products.” “Far be it from me to point out the obvious, Mr. Rutherford, but one has to wonder about your audacity,” Permilia said. “It’s confounding to me that you’re so successful in business, especially since not only are you overcharging your customers for the skates today, you also expect those very customers to extend you a service by taking time out of their day to fill out a survey for you. And then, to top matters off nicely, instead of extending those customers a free cup of hot chocolate for their time and effort, you’re charging them for that as well.” “I’m a businessman, Miss Griswold—as is your father, if I need remind you. I’m sure he’d understand exactly what my strategy is here today, as well as agree with that strategy.” Permilia stuck her nose into the air. “You may very well be right, Mr. Rutherford, but . . .” She thrust the box back into his hands. “Since I’m unwilling to pay more than I’ve already given you for these skates, I’ll take my money back, if you please.” “Don’t be ridiculous,” Mr. Rutherford said, thrusting the box right back at Permilia. “Now, if the two of you will excuse me, I have other customers to attend to.” With that, he sent Wilhelmina a nod, scowled at Permilia, and strode through the snow back to his cash register.

Plan as you go” to respond to the changing needs of your customers but launch your business as soon as possible, with a bias toward action. Nick’s first print sale provided far more motivation than the $50 he received. As soon as possible, find a way to get your first sale. Follow the Seven Steps to Instant Market Testing (or the market before manufacturing method) to gauge the initial response. Use the One-Page Business Plan to outline your business ideas quickly. To avoid overcomplicating things, explain your business with a 140-Character Mission Statement. *I’m

To print a catalog, you should have about 25,000 customers.

The Kindle Store offers a wide selection of Kindle books, Kindle Singles, newspapers, magazines, and blogs. To access the store, tap the top of the screen to display the toolbars, then tap the Shopping Cart button. You can also select Shop Kindle Store from some menus. To navigate within the Kindle Store, simply tap on any area of interest, then swipe left and right or up and down to move around pages and lists. You can search for a title, browse by category, check out the latest best sellers, or view recommendations personalized just for you. The Kindle Store lets you see details about titles, read customer reviews, and even download book samples. When you're ready to make a purchase, the Kindle Store securely uses your Amazon 1-Click payment method. After you order, the Amazon Whispernet service delivers the item directly to your Kindle via your wireless connection. Books are downloaded to your Kindle immediately, generally in less than 60 seconds. Newspapers, magazines, and blogs are sent to your device as soon as they're published—often even before they're available in print. If your Kindle is in Airplane Mode when a new issue of a periodical becomes available, the issue will be delivered automatically the next time you have a wireless connection.

As the quotation at the outset of this chapter implies, the study of law is in essence the study of human beings, particularly their evolving customs, beliefs, and value systems.

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That July, Xerox’s Display Word Processing Task Force endorsed the plan. For a few short, glorious weeks, official Xerox policy was to service the growing market for electronic word processing with the Alto III, a programmable personal computer that would bear the same relationship to the competition’s glorified typewriters as a Harley does to a tricycle. Ellenby’s group was on target to engineer an inexpensive computer-cum-word processor and printing system for shipment to customers by mid-1978. Had it done so, Xerox would have beaten the IBM PC to market by three years—with an infinitely more sophisticated machine. But it was not to happen. Bob Potter was not on board and never would be.

Who is your ideal target market? Be as specific as possible about all the attributes that may be relevant. What is their gender, age, geography? Do you have a picture of them? If so, cut out or print a picture of them when you think about and answer the following questions: • What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? • What are they afraid of? • What are they angry about? • Who are they angry at? • What are their top daily frustrations? • What trends are occurring and will occur in their businesses or lives? • What do they secretly, ardently desire most? • Is there a built-in bias in the way they make decisions? For example, engineers are exceptionally analytical. • Do they have their own language or jargon they use? • What magazines do they read? • What websites do they visit? • What’s this person’s day like? • What’s the main dominant emotion this market feels? • What is the ONE thing they crave above all else? These are not theoretical, pie-in-the-sky questions. They are key to your marketing success. Unless you can get into the mind of your prospect, all your other marketing efforts will be wasted

After this quarrel, Harilal composed the long letter that he then had printed. The letter rehearsed their decade of disagreement, the son saying that the father had ‘oppressed’ him, and paid him ‘no attention at all’. ‘Whenever we tried to put across our views on any subject to you,’ said Harilal, ‘you have lost your temper quickly and told us, “You are stupid, you are in a fallen state, you lack comprehension.” Harilal also accused Gandhi of bullying Kasturba, writing: ‘It is beyond my capacity to describe the hardships that my mother had to undergo.’ Gandhi had disapproved of Harilal’s marriage, since he fell in love and chose his bride, rather than, as was the custom, have his parents choose a wife for him. Harilal’s relationship with his wife, Chanchi, was intensely romantic; this wasn’t to Gandhi’s liking either, since he believed sex was strictly for procreation and a true satyagrahi should be celibate. Harilal emphatically disagreed. ‘No one can be made an ascetic,’ he told his father. ‘A person becomes an ascetic on his own volition... I cannot believe a salt-free diet, or abstinence from ghee or milk [all of which Gandhi preached and practised] indicates strength of character and morality.’ Harilal claimed he spoke on behalf of his younger brothers as well. Gandhi had imposed his will on his four sons, without ever giving them a hearing. ‘My entire letter stresses one point,’ remarked Harilal. ‘You have never considered our rights and capabilities, you have never seen the person in us'.

Jack and Ostin followed Vishal out to his car, a white passenger van with the words SHARK REEF DIVERS printed on the side beneath the gaping jaws of a large shark. “That picture on your van probably scares away customers,” Ostin said after they climbed in. Vishal said, “Only a few. But it makes it more exciting for the ones who really want adventure.” “Has anyone ever been attacked by a shark?” Jack asked. “One of our clients? No. We hit them with a pole if they get too close.” Ostin looked confused. “You hit the clients or the sharks with the pole?” Vishal laughed. “Whatever works.

He might have apprenticed himself to one of these people, but he was impatient, so he began by dropping into restaurants in the late afternoon, casually introducing himself to managers and sometimes chefs, offering to do their flowers. Most were curt, but Oliver had charm, and often enough he found himself at a bare table with a cup of tea and a couple of serious, nodding men, showing them photographs of flowers and containers and making notes about their color preferences, heights, shapes, and prices. During this period he created his arrangements on a plastic sheet stretched on the floor of his studio, and when they were done he transported them to their destinations in a child’s red wagon, the vases wedged tightly and the flowers wrapped against the wind. After the first month, he’d accumulated eight regular clients and a host of sporadic customers. He added office lobbies, doctors’ offices, two clothing shops, and an antique store on Bleecker Street. He began to leave business cards beside his arrangements, with the new address optimistically printed and his current phone number. He began to get calls. All of which made him ever more impatient for his own home.

Author Paul Graham puts it like this: The Web naturally has a certain grain, and Google is aligned with it. That’s why their success seems so effortless. They’re sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. Google doesn’t try to force things to happen their way. They try to figure out what’s going to happen, and arrange to be standing there when it does.

Our prototypical customer is a 32-year-old mom stopping by the store on the way home from work after picking her kids up from day care. She is going down the aisles with a 2-year-old in the cart and a 4-year-old walking beside her. She has to grab the box she wants for dinner without the 4-year-old unloading the shelf closest to him. And when she tries to read the ingredients in fine print, the 2-year-old is slapping the box out of her hand. After considering our prototypical customer, we recommend simplifying the package design, so people can locate their favorite flavor faster, and increasing the font size of our nutritional information.

These findings map directly onto the rise and fall of Polaroid. After Land invented the instant camera in 1948, the company took off, its revenues jumping from under $7 million in 1950 to nearly $100 million in 1960 and $950 million by 1976. Throughout that period, the photography industry remained stable: Customers loved high-quality cameras that printed instant pictures. But as the digital revolution began, the market became volatile, and Polaroid’s once-dominant culture was left in the dust.

Advertising, and by extension copywriting (which is the writing of ads) is simply salesmanship in print.

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The expansion of the Fearless Flyer to twenty pages was an important factor in the jump of Trader Joe’s sales after 1985. Down deep, the Fearless Flyer was an educational medium and hundreds of customers kept three-ring notebook collections of the issues so they could refer back to the articles. For years, we printed three rings on the cover. Equally important, however, it was an educational medium for our employees: A lot of our employees were under twenty-one; legally they could not have tasted the wines we were selling. So the Fearless Flyer was a sales tool for those employees. As we got deeper and deeper into vitamins, and FDA got goosier and goosier about claims by the health food industry, I didn’t want our employees to do any selling of vitamins and food supplements. When asked about a product, they were to refer to the Fearless, and a back copy file was kept at the store level for this purpose. (In 1993, Senator Orrin Hatch of Utah rammed a Magna Carta for health foods through Congress. The FDA hates the law, but all kinds of claims can be made now, which were impossible in my era.)

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(Even Lululemon had its own distinctive vernacular. It was printed all over their shopping bags, so customers would walk out of the store carrying mantras like, “There is little difference between addicts and fanatic athletes,” “Visualize your eventual demise,” and “Friends are more important than money”—all coined by their so-called “tribe” leader, Lululemon’s founder, Chip Wilson, an aging G.I. Joe type just like Greg Glassman whose acolytes were equally devout. Who knew fitness could inspire such religiosity?)

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Snobs by Julian Fellowes The Piano Teacher by Janice Y. K. Lee People Like Us by Dominick Dunne The Power of Style by Annette Tapert and Diana Edkins (this is out of print; I will lend you my copy) Pride and Avarice by Nicholas Coleridge The Soong Dynasty by Sterling Seagrave Freedom by Jonathan Franzen D. V. by Diana Vreeland A Princess Remembers: The Memoirs of the Maharani of Jaipur by Gayatri Devi Jane Austen—complete works beginning with Pride and Prejudice Edith Wharton—The Custom of the Country, The Age of Innocence, The Buccaneers, The House of Mirth (must be read in strict order—you will understand why when you finish the last one) Vanity Fair by William Makepeace Thackeray Anna Karenina by Leo Tolstoy Brideshead Revisited by Evelyn Waugh

As a collector he was careful, too, and much of his collection was acquired at reasonable prices, because not many people were interested, at that time, in his field. He really knew about everything he bid for at auctions or acquired after spending hours in old bookstores or print shops. His interest was in the American Navy and he collected books and letters and prints and models of ships. The collection was fairly sizable and interesting when he went to Washington as assistant secretary of the navy, but those years in the Navy Department gave him great opportunity to add to it. He was offered and acquired an entire trunkful of letters which included the love letters of one of our early naval officers. He also acquired a letter written by a captain to his wife describing receipt of the news of George Washington’s death and his subsequent action on passing Mount Vernon. He is said to have instituted a custom which every navy ship has followed from that day to this, and which varies only according to the personnel carried by the ship. All the ships lower the flag to half mast, man the rail, toll the bell and, if a bugler is on board, blow taps.

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