Custom Book Of Quotes

Once, in my father's bookshop, I heard a regular customer say that few things leave a deeper mark on a reader than the first book that finds its way into his heart. Those first images, the echo of words we think we have left behind, accompany us throughout our lives and sculpt a palace in our memory to which, sooner or later—no matter how many books we read, how many worlds we discover, or how much we learn or forget—we will return.

Just because something is traditional is no reason to do it, of course.

Aziraphale collected books. If he were totally honest with himself he would have to have admitted that his bookshop was simply somewhere to store them. He was not unusual in this. In order to maintain his cover as a typical second-hand book seller, he used every means short of actual physical violence to prevent customers from making a purchase. Unpleasant damp smells, glowering looks, erratic opening hours - he was incredibly good at it.

CUSTOMER: I read a book in the sixties. I don’t remember the author, or the title. But it was green, and it made me laugh. Do you know which one I mean?

CUSTOMER: Do you have this children's book I've heard about? It's supposed to be very good. It's called "Lionel Richie and the Wardrobe.

How is it that, a full two centuries after Jane Austen finished her manuscript, we come to the world of Pride and Prejudice and find ourselves transcending customs, strictures, time, mores, to arrive at a place that educates, amuses, and enthralls us? It is a miracle. We read in bed because reading is halfway between life and dreaming, our own consciousness in someone else's mind.

So long as there shall exist, by reason of law and custom, a social condemnation which, in the midst of civilization, artificially creates a hell on earth, and complicates with human fatality a destiny that is divine; so long as the three problems of the century - the degradation of man by the exploitation of his labour, the ruin of women by starvation and the atrophy of childhood by physical and spiritual night are not solved; so long as, in certain regions, social asphyxia shall be possible; in other words and from a still broader point of view, so long as ignorance and misery remain on earth, there should be a need for books such as this.

CUSTOMER: If I were to, say... meet the love of my life in this bookshop, what section do you think they would be standing in?

People might try a product for its features, but they stick with it because of feelings.

It makes me sad that grown up books don’t have pictures in them. You’re brought up with them when you’re younger, and then suddenly they’re all taken away.

CUSTOMER: Hi, I just wanted to ask: did Anne Frank ever write a sequel? BOOKSELLER: ........ CUSTOMER: I really enjoyed her first book. BOOKSELLER: Her diary? CUSTOMER: Yes, the diary. BOOKSELLER: Her diary wasn’t fictional. CUSTOMER: Really? BOOKSELLER: Yes... She really dies at the end – that’s why the diary finishes. She was taken to a concentration camp. CUSTOMER: Oh... that’s terrible. BOOKSELLER: Yes, it was awful - CUSTOMER: I mean, it’s such a shame, you know? She was such a good writer.

CUSTOMER: OK, so you want this book? THEIR DAUGHTER: Yes! CUSTOMER: Peter Pan? THEIR DAUGHTER: Yes, please. Because he can fly. CUSTOMER: Yes, he can - he's very good at flying. THEIR DAUGHTER: Why can't I fly, daddy? CUSTOMER: Because of evolution, sweetheart.

Bookshop Customer: 'Who wrote the bible?' Customer's friend: 'Jesus.

The door could not be heard slamming; they had probably left it open, as is the custom in homes where a great misfortune has occurred.

CUSTOMER (to her friend): What's this literary criticism section? Is it for books that complain about other books?

CUSTOMER: Oh, look, these books are all signed. (Pause) I wonder who signed them ?

CUSTOMER: Hi. BOOKSELLER: Hi there, how can I help? CUSTOMER: Could you please explain Kindle to me. BOOKSELLER: Sure. It’s an e-reader, which means you download books and read them on a small hand-held computer. CUSTOMER: Oh OK, I see. So . . . this Kindle. Are the books on that paperback or hardback?

CUSTOMER:"Will you be open so I can buy the new Harry Potter book? BOOKSELLER: Yep, we're having a midnight opening. CUSTOMER: Great! What time?

To read well, that is, to read true books in a true spirit, is a noble exercise, and one that will tax the reader more than any exercise which the customs of the day esteem. It requires a training such as the athletes underwent, the steady intention almost of the whole life to this object. Books must be read as deliberately and reservedly as they were written.

Morality, then, is not a set of arbitrary regulations dictated by a vengeful deity and written down in a book; nor is it the custom of a particular culture or tribe. It is a consequence of the interchangeability of perspectives and the opportunity the world provides for positive-sum games.

Customer: I'm looking for a book for my son. He's six. Bookseller: How about this one - it's about- Customer: Yeah, whatever, I'll take it.

Son, you can't go around painting yourself black, you hear?" "Why not, Papa?" "Because they'll take you away." "Why?" "Because you shouldn't want to be like black people or Jewish people or anyone who is...not us." "Who are Jewish people?" "You know my oldest customer, Mr. Kaufmann? Where we bought your shoes?" "Yes." "Well, he's Jewish." "I didn't know that. Do you have to pay to be Jewish? Do you need a license?" ..... "...you've got beautiful blond hair and big safe blue eyes. You should be happy with that; is that clear?

Customer: Do you have any crime books involving speeding fines?

Some people grow vegetables by day, but I grow shadows by night. Right now my only customer is the US government, but the profit is unbelievable.

You know, people always warn children about taking candy from strange adults. But they never warn us adults about taking candy from strange children. All those sweet-looking kids who sell boxes of candy bars on the street to help pay for schooling - how do we know what's in those bars? And don't even get me stated on that nefarious institution designed to lure unsuspecting customers into buying mysterious frosted goodies: the bake sale. Adults, be warned: if a child wanted to poison you it would be a piece of cake! Literally a piece of cake.

This book does not exist. And if that doesn’t deter you from buying it, then I’m also selling frozen alien flesh, a patch of Bigfoot’s fur, and a patch of land on Pluto (limit one per customer).


The shop owner did not try to push the book on any of her customers. She knew that in the wrong hands such a book could easily be dismissed, or, worse, go unread. Instead she let it sit where it was in the hope that the right reader might discover it.

Now, public libraries are most admirable institutions, but they have one irritating custom. They want their books back.

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?2

Everybody has their own America, and then they have pieces of a fantasy America that they think is out there but they can’t see…So the fantasy corners of America…you’ve pieced them together from scenes in movies and music and lines from books. And you live in your dream America that you’ve custom-made from art and schmaltz and emotions just as much as you live in your real one.

CUSTOMER: Which was the first Harry Potter book? BOOKSELLER: The Philosopher’s Stone. CUSTOMER: And the second? BOOKSELLER: The Chamber of Secrets. CUSTOMER: I’l take The Chamber of Secrets. I don’t want The Philosopher’s Stone. BOOKSELLER: Have you already read that one? CUSTOMER: No, but with series of books I always find they take a while to really get going. I don’t want to waste my time with the useless introductory stuff at the beginning. BOOKSELLER: The story in Harry Potter actually starts right away. Personally, I do recommend that you start with the first book – and it’s very good. CUSTOMER: Are you working on commission? BOOKSELLER: No. CUSTOMER: Right. How many books are there in total? BOOKSELLER: Seven. CUSTOMER: Exactly. I’m not going to waste my money on the first book when there are so many others to buy. I’l take the second one. BOOKSELLER: . . . If you’re sure. (One week later, the customer returns) BOOKSELLER: Hi, did you want to buy a copy of The Prisoner of Azkaban? CUSTOMER: What’s that? BOOKSELLER: It’s the book after The Chamber of Secrets. CUSTOMER: Oh, no, definitely not. I found that book far too confusing. I ask you, how on earth are children supposed to understand it if I can’t? I mean, who the heck is that Voldemort guy anyway? No. I’m not going to bother with the rest. BOOKSELLER: . . .

CUSTOMER: Do you have security cameras in here? BOOKSELLER: Yes. CUSTOMER: Oh. (customer slides a book out from inside his jacket and places it back on the shelf)

CUSTOMER: I’m looking for a biography to read that’s really interesting. Could you recommend one? BOOKSELLER: Sure. What books have you read and liked? CUSTOMER: Well, I really loved Mein Kampf. BOOKSELLER: . . . CUSTOMER: Loved is probably not the right word. BOOKSELLER: No. Probably not. CUSTOMER: Liked, is probably better. Yes. Liked. I liked it a lot. BOOKSELLER: . . .

CUSTOMER: What kind of bookshop is this? BOOKSELLER: We're an antiquarian bookshop. CUSTOMER: Oh, so you sell books about fish.

CUSTOMER: You know that film, Coraline? BOOKSELLER: Yes, indeed. CUSTOMER: My daughter loves it. Are they going to make it into a book?

CUSTOMER: Do you have that book – I forget what it’s called; it’s about people with large, hairy feet. BOOKSELLER: Do you mean hobbits? The Lord of the Rings? CUSTOMER: No.... erm – The Hairy Bikers.

CUSTOMER (holding up a copy of a Harry Potter book): This doesn’t have anything weird in it... does it? BOOKSELLER: You mean, like, werewolves? CUSTOMER: No (whispers) - gays. BOOKSELLER: . . . right.

Sunset's Passions," he read, and opened the book to a random page to read aloud. "'His hands gently caressed her ivory, silky br- " His eyes widened. "By the Wyrd! Do you actually read this rubbish? What happened to Symbols of Power and Eyllwe Customs and Culture?" ... "You may borrow it when I'm done. If you read it, your literary experience will be complete. And," she added with a coy smile, "it will give you some creative ideas of things to do with your lady friends.

Customer: Do you have any medical textbooks? Bookseller: Sorry, no. They go out of date so quickly we don't stock them, but I can order one in for you. Customer: I'm not worried about it being in date. Bookseller: Does your university not request you have a specific edition? Customer: Oh, I'm not a medical student. I just want to learn how to do stitches. Bookseller: ... Right. Customer: Do you have a book on sewing instead?

So long as there shall exist, by reason of law and custom, a social condemnation, which, in the face of civilisation, artificially creates hells on earth, and complicates a destiny that is divine, with human fatality; so long as the three problems of the age — the degradation of man by poverty, the ruin of woman by starvation, and the dwarfing of childhood by physical and spiritual night — are not solved; so long as, in certain regions, social asphyxia shall be possible; in other words, and from a yet more extended point of view, so long as ignorance and misery remain on earth, books like this cannot be useless.

WOMAN: Hi, where are your copies of Breaking Dawn? I can't see any on the shelf. BOOKSELLER: Sorry, I think we’ve sold out of the Twilight books; we’re waiting on more. WOMAN: What? BOOKSELLER: We should have some in tomorrow. WOMAN: But I need a copy now. I finished the last one last night. BOOKSELLER: I’m sorry, I can’t help you. WOMAN: No, you don’t understand. I’ve taken the whole day off work to read it. BOOKSELLER: Erm… WOMAN: I NEED TO KNOW WHAT HAPPENS! NOW! BOOKSELLER: Erm… WOMAN: Can you call your wholesaler and see if they can deliver this afternoon? BOOKSELLER: They only --- WOMAN: And then I can wait here for them. BOOKSELLER: I’m sorry, they only deliver in the morning. WOMAN: BUT WHAT AM I SUPPOSED TO DO NOW? BOOKSELLER: . . .we have many other books. WOMAN (sniffs): Do any of those have Robert Pattinson in them?

CUSTOMER: You know how they say that if you gave a thousand monkeys typewriters, then they’d eventually churn out really good writing? BOOKSELLER: . . . yes. CUSTOMER: Well, do you have any books by those monkeys? BOOKSELLER: . . .

I know of a wild region whose librarians repudiate the vain superstitious custom of seeking any sense in books and compare it to looking for meaning in dreams or in the chaotic lines of one's hands . . . They admit that the inventors of writing imitated the twenty-five natural symbols, but they maintain that this application is accidental and that books in themselves mean nothing. This opinion - we shall see - is not altogether false.

A couple of customers interrupted [...] who wanted to know if we had some YA book about ants and aliens I'd never heard of.

It's best to magnetize your business to specific kinds of customers; customers that are aligned with the businesses goals, purpose, and values. At Mayflower-Plymouth, we're here to help your business figure this out, and to provide holistic solutions.

CUSTOMER: Do you have any of those books where you can change the names of the main character to the name of the person you're giving the book to? Do you have Alice in Wonderland, but not Alice, I'd like Sarah in Wonderland. BOOKSELLER: I'm afraid you have to buy those from the publisher, as they're a print on demand service. CUSTOMER: Yeah, I don't really have time to do that. Do you have a copy of Alice? Then I can buy some Tipp-ex or something, and edit it.

The goal is to have customers who appreciate the value your business is selling; and customers who are willing and able to pay for that value. At Mayflower-Plymouth, we're here to help your business figure this out, and to provide holistic solutions.

Nina looked down and smiled. She’d never felt more at home than she did at Knight’s, with the plentiful sarcasm and soothing rows of book spines. It was heaven on earth. Now, if they could only get rid of the customers and lock the front doors, they’d really be onto something.

Nothing is stronger than Custom (Fac tibi consuescat: nil adsuetudine maius)

just don’t like my Kindle. I like real books. They are like cozy blankets to me.

CUSTOMER: These books are really stupid, aren’t they? BOOKSELLER: Which ones? CUSTOMER: You know, the ones where animals like cats and mice are best friends. BOOKSELLER: I suppose they’re not very realistic, but then that’s fiction. CUSTOMER: They’re more than unrealistic; they’re really stupid. BOOKSELLER: Well, writers use that kind of thing to teach kids about accepting people different to themselves, you know? CUSTOMER: Yeah, well, books shouldn’t pretend that different people get on like that and that everything is ‘la de da’ and wonderful, should they? Kids should learn that life’s a bitch, and the sooner the better.

So long as there shall exist, by virtue of law and custom, decrees of damnation pronounced by society, artificially creating hells amid the civilization of earth, and adding the element of human fate to divine destiny; so long as the three great problems of the century—the degradation of man through pauperism, the corruption of woman through hunger, the crippling of children through lack of light—are unsolved; so long as social asphyxia is possible in any part of the world;—in other words, and with a still wider significance, so long as ignorance and poverty exist on earth, books of the nature of Les Misérables cannot fail to be of use. HAUTEVILLE HOUSE, 1862. [Translation by Isabel F. Hapgood]

Aspiring authors, get this through your head. Cover art serves one purpose, and one purpose only, to get potential customers interested long enough to pick up the book to read the back cover blurb. In the internet age that means the thumb nail image needs to be interesting enough to click on. That’s what covers are for.

The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.

November, a dark, rainy Tuesday afternoon. This is my ideal time to be in a bookstore. The shortened light of the afternoon and the idleness and hush of the hour gather everything close, the shelves and the books and the few other customers who graze head-bent in the narrow aisles. There's a clerk at the counter who stares out the front window, taking a breather before the evening rush. I've come to find a book.

The customers should be happy, but the business should not accept mediocre profits just to make the customers happy. The relationship between business and customer should be reciprocal. At Mayflower-Plymouth, we're here to help your business figure this out, and to provide holistic solutions.

He had altered his method of matching books to readers. He often asked, "How would you like to feel when you go to sleep?" Most of his customers wanted to feel light and safe. He asked others to tell him about their favorite things. Cooks loved their knives. Estate agents loved the jangle made by a bunch of keys. Dentists loved the flicker of fear in their patients' eyes; Perdu had guessed as much. Most often he asked, "How should the book taste? Of ice cream? Spicy, meaty? Or like a chilled rose?" Food and books were closely related. He discovered this in Sanary, and it earned him the nickname "the book epicure.

I appreciate my customers. And many of them are fine, fine people. But not all book people are good people. Don't mistake shared interests with shared ethics." He tapped his pointy cap. "There's some wizardly wisdom for you today.

Men sometimes speak as if the study of the classics would at length make way for more modern and practical studies; but the adventurous student will always study classics, in whatever language they may be written and however ancient they may be. For what are the classics but the noblest recorded thoughts of man? They are the only oracles which are not decayed, and there are such answers to the most modern inquiry in them as Delphi and Dodona never gave. We might as well omit to study Nature because she is old. To read well, that is, to read true books in a true spirit, is a noble exercise, and one that will task the reader more than any exercise which the customs of the day esteem.

I love books down to the full stops. I love them in a way that’s beyond logic and reason. That’s just the way it is. I love them the way those people in the Letter Library love them. It’s not enough to read, I want to talk through the pages to get to the other side, to get to the person who read them before me. I want to spend my life hunting them, reading them, selling them. I want to serve customers and put the right book in their hands. I want it all. And I want it to go on forever. And if it can’t last then I want to want it right up to the very final second. And I want a girl who wants me the same way. Dust and all.

To read well, that is, to read true books in a true spirit, is a noble exercise, and one that will task the reader more than any exercise which the customs of the day esteem.

Excerpt from Ursula K Le Guin's speech at National Book Awards Hard times are coming, when we’ll be wanting the voices of writers who can see alternatives to how we live now, can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine real grounds for hope. We’ll need writers who can remember freedom – poets, visionaries – realists of a larger reality. Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximise corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship. Yet I see sales departments given control over editorial. I see my own publishers, in a silly panic of ignorance and greed, charging public libraries for an e-book six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience, and writers threatened by corporate fatwa. And I see a lot of us, the producers, who write the books and make the books, accepting this – letting commodity profiteers sell us like deodorant, and tell us what to publish, what to write. Books aren’t just commodities; the profit motive is often in conflict with the aims of art. We live in capitalism, its power seems inescapable – but then, so did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art. Very often in our art, the art of words. I’ve had a long career as a writer, and a good one, in good company. Here at the end of it, I don’t want to watch American literature get sold down the river. We who live by writing and publishing want and should demand our fair share of the proceeds; but the name of our beautiful reward isn’t profit. Its name is freedom.

This much is already known: for every sensible line of straightforward statement, there are leagues of senseless cacophonies, verbal jumbles and incoherences. (I know of an uncouth region whose librarians repudiate the vain and superstitious custom of finding a meaning in books and equate it with that of finding a meaning in dreams or in the chaotic lines of one's palm . . . They admit that the inventors of this writing imitated the twenty-five natural symbols, but maintain that this application is accidental and that the books signify nothing in themselves. This dictum, we shall see, is not entirely fallacious.)

There was something about the stories bound between those covers, and the myriad species of Folk weaving in and out of them, each one a mystery begging to be solved. I suppose most children fall in love with faeries at some point, but my fascination was never about magic or the granting of wishes. The Folk were of another world, with its own rules and customs---and to a child who always felt ill-suited to her own world, the lure was irresistible.

In a best-selling book, 100,000,000 Guinea Pigs (reprinted nine times by 1935), a pair of consumer-advocate authors complained that American citizens had become test animals for chemical industries that were indifferent to their customers' well-being. The government, they added bitterly, was complicit.

Before I went to college I read two books. I read a book “Moral Mazes” by Robert Jackall which is a study of how corporations work, and it’s actually a fascinating book, this sociologist, he just picks a corporation at random and just goes and studies the middle managers, not the people who do any of the grunt work and not the big decision makers, just the people whose job is to make sure that things day to day get done, and he shows how even though they’re all perfectly reasonable people, perfectly nice people you’d be happy to meet any of them, all the things that they were accomplishing were just incredibly evil. So you have these people in this average corporation, they were making decisions to blow out their worker’s eardrums in the factory, to poison the lakes and the lagoons nearby, to make these products that are filled with toxic chemicals that poisoned their customers, not because any of them were bad people and wanted to kill their workers and their neighbourhood and their customers, but just because that was the logic of the situation they were in. Another book I read was a book “Understanding Power” by Noam Chomsky which kind of took the same sort of analysis but applied it to wider society which you know we’re in a situation where it may be filled with perfectly good people but they’re in these structures that cause them to continually do evil, to invade countries, to bomb people, to take money from poor people and give it to rich people, to do all these things that are wrong. These books really opened my eyes about just how bad the society we were living in really is.

CUSTOMER: I’d love to write a book. BOOKSELLER: Then you should write one. CUSTOMER: I really don’t have the time. BOOKSELLER: I’m sure you could make time. CUSTOMER: No, you don’t get it; I really don’t have the time. I had my fortune read on Monday, and the fortune teller lady said that I’m going to get knocked down by a bus next week. She said that it’ll probably kill me BOOKSELLER: ... Oh. Well, er, that doesn’t sound very nice. CUSTOMER: No, it doesn’t, does it? It’s really annoying, too, ’cause I’d booked a holiday for next month, and I was really looking forward to it.

The only customers they'd get on a day like this were lunatics -- well, lunatics and hopeless romantics with a fetish for the smell of dusty old books, which in their eyes probably amounted to the same thing.

Dorian looked down at the book. "This isn't one of the books that I sent you! I don't even own books like these!" She laughed weakly and took the tea from the servant as she approached. "Of course you don't, Dorian. I had the maids send for a copy today." "Sunset's Passions," he read, and opened the book to a random page to read aloud. "'His hands gently caressed her ivory, silky br-'" His eyes widened. "By the Wyrd! Do you actually read this rubbish? What happened to Symbols and Power and Eyllwe Customs and Culture?" She finished her drink, the ginger tea easing her stomach. "You may borrow it when I'm done. If you read it, you literary experience will be complete. And," she added with a coy smile, "it will give you some creative ideas of things to do with your lady friends." He hissed through his teeth. "I will not read this." She took the book from his hands, leaning back. "Then I suppose you're just like Chaol." "Chaol?" he asked, falling into the trap. "You asked Chaol to read this?" "He refused, of course," she lied. "He said it wasn't right for him to read this sort of material if I gave it to him." Dorian snatched the book from her hands. "Give me that, you demon-woman. I'll not have you matching us against each other." He glanced once more at the novel, then turned it over, concealing the title. She smiled, and resumed watching the falling snow.

[...] We keep a record for every member, and for every customer who might yet become a member, in order to track their work." He paused, then added, "Some of them are working very hard indeed." "What are they doing?" "My boy," he said, eyebrows raised. As if nothing could be more obvious: "They are reading.

The scent of books and the quiet hum of morning customers browsing the shelves welcome me. I’m home.

There has been more bloodshed in the name of God than for any other cause. And it is all because people never attempt to reach the fountain-head. They are content only to comply with the customs of their forefathers and instructions on some books, and want others to do the same. But, to explain God after merely reading the scriptures is like explaining the city of New York after seeing it only in a map.

Akela, the great gray Lone Wolf, who led all the Pack by strength and cunning, lay out at full length on his rock, and below him sat forty or more wolves of every size and color, from badger-colored veterans who could handle a buck alone, to young black three-year-olds who thought they could. The Lone Wolf had led them for a year now. He had fallen twice into a wolf-trap in his youth, and once he had been beaten and left for dead; so he knew the manners and customs of men.

As always, huge thanks to booksellers and librarians and educators! Now more than ever your determination to keep books like mine available for customers, patrons, and students like yours is so appreciated. Thank you for fighting that fight.

I have seen this in thirty years of bookselling: customers stroking a book’s cover, peeking under the jacket, surreptitiously closing their eyes to smell the valley of pages - this sometimes accompanied by a quiet moan of pleasure- hugging it after purchase, and even giving it a little kiss.

CUSTOMER: Do you have a book with a list of careers? I want to give my daughter some inspiration. BOOKSELLER: Ah, is she applying to university? CUSTOMER: Oh no, not yet. She’s just over there. Sweetheart? (a four year old girl comes over) CUSTOMER: There you are. Now, you talk to the nice lady, and I’m going to find you a book on how to become a doctor or a scientist. What do you think about that? (The girl says nothing) CUSTOMER (to bookseller): Won’t be a sec. (Customer wanders off into non-fiction) BOOKSELLER: So, what’s your name? CHILD: Sarah. BOOKSELLER: Sarah? That’s a beautiful name. CHILD: Thank you. BOOKSELLER: So, Sarah, what do you want to be when you grow up? CHILD: . . . A bumblebee. BOOKSELLER: Excellent.

At 10 a.m. the first customer came throught the door: 'I'm not really interested in books' followed by 'Let me tell you what I think about nuclear power.' By 10.30 a.m. the will to live was but a distant memory.

Tamina serves coffee and calvados to the customers (there aren't all that many, the room being always half empty) and then goes back behind the bar. Almost always there is someone sitting on a barstool, trying to talk to her. Everyone likes Tamina. Because she knows how to listen to people. But is she really listening? Or is she merely looking at them so attentively, so silently? I don't know, and it's not very important. What matters is that she doesn't interrupt anyone. You know what happens when two people talk. One of them speaks and the other breaks in: "It's absolutely the same with me, I..." and starts talking about himself until the first one manages to slip back in with his own "It's absolutely the same with me, I..." The phrase "It's absolutely the same with me, I..." seems to be an approving echo, a way of continuing the other's thought, but that is an illusion: in reality it is a brute revolt against a brutal violence, an effort to free our own ear from bondage and to occupy the enemy's ear by force. Because all of man's life among his kind is nothing other than a battle to seize the ear of others. The whole secret of Tamina's popularity is that she has no desire to talk about herself. She submits to the forces occupying her ear, never saying: "It's absolutely the same with me, I...

Publishing a book is great. Dropping a lame pitch on a potential customer and STILL racking up a book sale? Priceless. Or 8 bucks--whichever works best.

Has anyone ever told you you're a natural at customer service?" I ask. "No" he says. "Good. I know how you feel about liars.

I had to stop selling stick-figure portraits of women at the beach, after too many customers complained I was making them look “too fat.

St. John had a book in his hand - it was his unsocial custom to read at meals - he closed it and looked up.

Pablo Neruda's poems tramped through the mud [with the fieldworker]...knocked at the doors of mansions...sat at the table of the baker...The shopkeeper leaned over his counter and read them to his customers and said "Do you know him? He is my brother." The poems became books that people passed from hand to hand. The books traveled over fences... and bridges... and across borders... soaring from continent to continent... until he had passed thousands of gifts through a hole in the fence to a multitude of people in every corner of the world.

For my whole career in retail, I have stuck by one guiding principle. It’s a simple one, and I have repeated it over and over and over in this book until I’m sure you’re sick to death of it. But I’m going to say it again anyway: the secret of successful retailing is to give your customers what they want.

And the plunder was not just of Prince alone. Think of all the love poured into him. Think of the tuitions for Montessori and music lessons. Think of the gasoline expended, the treads worn carting him to football games, basketball tournaments, and Little League. Think of all the time spent regulating sleepovers. Think of the surprise birthday parties, the daycare, and the reference checks on babysitters. Think of World Book and Childcraft. Think of checks written for family photos. Think of credit cards charged for vacations. Think of soccer balls, science kits, chemistry sets, racetracks, and model trains. Think of all the embraces, all the private jokes, customs, greetings, names, dreams, all the shared knowledge and capacity of a black family injected into that vessel of flesh and bone. And think of how that vessel was taken, shattered on the concrete, and all its holy contents, all that had gone into him, sent flowing back to the earth.

Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.

Seafood Newburg is a dish with a history. Well, of course MOST dishes have some kind of “history,” but this particular dish is sort of a history celebrity. It all began around 1876 when an “epicurean” named Ben Wenberg (or Wenburg) demonstrated the dish at Delmonico’s restaurant in New York City. After some “tweaking” by the Delmonico chef, Charles Ranhofer, the dish was added to the menu under the name “Lobster Wenburg.” It proved to be very popular. But sometime later, Wenburg got involved in a dispute with the Delmonico’s management and the dish was subsequently removed from the menu. But customers still requested it. So, the name was changed to “Lobster Newburg” and reappeared to the delight of restaurant customers. So, that’s the story. Probably. One can never be sure about these origin myths.

bookseller: Can I help at all? customer: Yes, where’s your fiction section? bookseller: It starts over on the far wall. Are you looking for anything in particular? customer: Yes, any books by Stefan Browning. bookseller: I’m not familiar with him, what kind of books has he written? customer: I don’t know if he’s written any. You see, my name’s Stefan Browning, and I always like to go into bookshops to see if anyone with my name has written a book. bookseller: . . . right. customer: Because then I can buy it, you see, and carry it around with me and tell everyone that I’ve had a novel published.Then everyone will think I’m really cool, don’t you think?

A book is a human-powered film projector (complete with feature film) that advances at a speed fully customized to the viewer's mood or fancy. This rare harmony between object and user arises from the minimal skills required to manipulate a bound sequence of pages. Each piece of paper embodies a corresponding instant of time which remains frozen until liberated by the act of turning a page.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate. I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship. I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone, and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

There’s no soldier don’t have a queer little spot in his wretched heart for his enemy, that’s just a fact. Maybe only on account of him being alive in the same place and the same time and we are all just customers of the same three-card trickster.

Naturally, some of the reviews were negative. In speeches, Bezos later recalled getting an angry letter from an executive at a book publisher implying that Bezos didn’t understand that his business was to sell books, not trash them. “We saw it very differently,” Bezos said. “When I read that letter, I thought, we don’t make money when we sell things. We make money when we help customers make purchase decisions.”5

Another reason Hawthorne set his story in the past (in lies) was 'cause he couldn't say directly all the wild things he wanted to say. He was living in a society to which ideas and writing still mattered. In 'The Custom House', the introduction to The Scarlet Letter, Hawthorne makes sure he tells us the story of The Scarlet Letter occurred long ago and has nothing to do with anyone who's now living. After all, Hawthorne had to protect himself so he could keep writing. Right now I can speak as directly as I want 'cause no one gives a shit about writing and ideas, all anyone cares about is money. Even if one person in Boise, Idaho, gave half-a-shit, the only book Mr Idaho can get his hands on is a book the publishers, or rather the advertisers ('cause all businessmen are now advertisers) have decided will net half-a-million in movie and/or TV rights. A book that can be advertised. Define culture that way.

When people ask me that question that everyone asks: "What do you do?" I'd say, "I'm in customer service," which was true. To me, it's nice day's work when you make a lot of people smile. I know that sounds too earnest, but it's true. I mean, I would rather be a librarian, but I worry about the job security. Books may be temporary; dicks are forever.

What you personally think about your products, services, and marketing is almost irrelevant. All that matters is how your target customers perceive them.

Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!

Pulling your head out of your ass is better than pulling your head out of a lawyer’s ass. (Limit one coupon per customer).

do not belong to those who only get their thoughts from books, or at the prompting of books,-it is our custom to think in the open air, walking, leaping, climbing, or dancing on lonesome mountains by preference, or close to the sea, where even the paths become thoughtful.

In the right circumstances, a man can help himself by writing a book about his point, or a pamphlet, or at least a letter to the editor, thereby putting his protest on the historical record, which is marvelously comforting even if nobody reads it. Usually, however, it can be counted on to attract the attention of a few readers who assure the author that he is a new Copernicus, whereupon they introduce themselves as unrecognized Newtons. This custom of picking points out of each other's fur is widespread and a great comfort, but it is without lasting effect because the participants soon fall to quarreling and find themselves isolated again.

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.

She wanted to find out about the gods of this country, but she couldn’t find any books on the subject in Spanish, and she doesn’t read English, so she asked a lot of her customers, but apparently none of the Japanese knew anything, which made her wonder if people here never came up against the kind of suffering where you can’t do anything but turn to your god for help. . .

When the occasional customer tells us his or her dream of running a bookstore someday, we recognize our own naivete in that enthusiasm. They may have some inkling about long hours and low pay, but rarely do they know about the fires, the guerrilla bargainers, the bereavements, or the prisons. Neither did we - then. But we sure do now. In all honesty, the scariest, hardest, saddest, and most important stories found in a bookshop aren't in the books, they're in the customers.

Some of you, we all know, are poor, find it hard to live, are sometimes, as it were, gasping for breath. I have no doubt that some of you who read this book are unable to pay for all the dinners which you have actually eaten, or for the coats and shoes which are fast wearing or are already worn out, and have come to this page to spend borrowed or stolen time, robbing your creditors of an hour. It is very evident what mean and sneaking lives many of you live, for my sight has been whetted by experience; always on the limits, trying to get into business and trying to get out of debt, a very ancient slough, called by the Latins aes alienum, another's brass, for some of their coins were made of brass; still living, and dying, and buried by this other's brass; always promising to pay, promising to pay, tomorrow, and dying today, insolvent; seeking to curry favor, to get custom, by how many modes, only not state-prison offences; lying, flattering, voting, contracting yourselves into a nutshell of civility or dilating into an atmosphere of thin and vaporous generosity, that you may persuade your neighbor to let you make his shoes, or his hat, or his coat, or his carriage, or import his groceries for him; making yourselves sick, that you may lay up something against a sick day, something to be tucked away in an old chest, or in a stocking behind the plastering, or, more safely, in the brick bank; no matter where, no matter how much or how little.

Morality, then, is not a set of arbitrary regulations dictated by a vengeful deity and written down in a book; nor is it the custom of a particular culture or tribe. It is a consequence of the interchangeability of perspectives and the opportunity the world provides for positive-sum games. This

Pablo Neruda's poems tramped through the mud [with the fieldworker]...knocked at the doors of mansions...sat at the table of the baker...The shopkeeper leaned over his counter and read them to his customers...The poems became books that people passed from hand to hand. The books traveled over fences. and bridges. and across borders. soaring from continent to continent. until he had passed thousands of gifts through a hole in the fence to a multitude of people in every corner of the world.

He was looking for a brightness, a resolve, a triumph over tomorrow that hardly seemed to be there. Perhaps he had expected their faces to burn and glitter with the knowledge they carried, to glow as lanterns glow, with the light in them...They weren't at all certain that the things they carried in their heads might make every future dawn glow with a purer light, they were sure of nothing save that the books were on file behind their quiet eyes, the books were waiting, with their pages uncut, for the customers who might come by in later years, some with clean and some with dirty fingers.

We were the only customers downstairs in the shop and there were no windows and only two dim bulbs, without shades. There was a pleasant soporific smell, as though the books had stolen most of the air.

Sometimes I forget this insoluble mess and dream: he’ll save me, we’ll travel; we’ll hunt in the deserts, we’ll sleep on the pavements of strange cities, carelessly, without his guilt, without my pain. Or else I’m going to wake up and all the human laws and customs of this world will have changed—thanks to some magical power—or this world, without changing, will let me feel desire and be happy and carefree. What did I want from him who hurt me more than I thought it was possible for two people to hurt each other? I wanted the adventures found in kids’ books. He couldn’t give me these because he wasn’t able to. Whatever did he want from me? I never understood. He told me he was just average: average regrets, average hopes. What do I care about all that average shit that has nothing to do with adventure?

Any bookseller will tell you that, even with 100,000 booksneatly sorted and shelved in a well-lit, warm shop, if you put an unopened box of books in a dark, cold, dimly lit corner, customers will be riffling through it in a matter of moments. The appeal of a box of unsorted, unpriced stock is extroidinary.

CUSTOMER: Is your poetry section split up into rhyming and non-rhyming sections? BOOKSELLER: No, it’s just in alphabetical order. What kind of poetry are you looking for? CUSTOMER: Rhyming. Preferably iambic pentameter, in poems of no more than ten lines, by a female poet. But, other than that, I don’t mind.

These be the sort" — she took a fine judicial tone, and stuffed her mouth with paan — "These be the sort to oversee justice. They know the land and the customs of the land. The others, all new from Europe, suckled by white women and learning our tongues from books, are worse than the pestilence. They do harm to kings.

Love is only surpassing sweet when it is directed toward a mortal object, and the secret of this ultimate sweetness only is defined by the bitterness of death. Thus the white peoples of the world foresee a time when their land with its rivers and mountains still lies under heaven as it does today, but other people dwell there; when their language is entombed in books, and their laws and customs have lost their living power.

He said when he went to sell a man a flue, he asked first about that man's wife's health and how his children were. He said he had a book that he kept the names of his customers' families and what was wrong with them. A man's wife had cancer, he put her name down in the book and wrote 'cancer' after it and inquired about her every time he went to that man's hardware store until she died; then he scratched out the word 'cancer' and wrote 'dead' there. "And I say thank God when they're dead," the salesman said; "that's one less to remember.

For thirty-five years now I've been compacting old paper and books, living as I do in a land that has known how to read and write for fifteen generations; living in a onetime kingdom where it was and still is a custom, an obsession, to compact thoughts and images patiently in the heads of the population, thereby bringing them ineffable joy and even greater woe; living among people who will lay down their lives for a bale of compacted thoughts.

and if a rainy morning deprived them of other enjoyments, they were still resolute in meeting in defiance of wet and dirt, and shut themselves up, to read novels together. Yes, novels; for I will not adopt that ungenerous and impolitic custom so common with novel–writers, of degrading by their contemptuous censure the very performances, to the number of which they are themselves adding — joining with their greatest enemies in bestowing the harshest epithets on such works, and scarcely ever permitting them to be read by their own heroine, who, if she accidentally take up a novel, is sure to turn over its insipid pages with disgust. Alas! If the heroine of one novel be not patronized by the heroine of another, from whom can she expect protection and regard? I cannot approve of it. Let us leave it to the reviewers to abuse such effusions of fancy at their leisure, and over every new novel to talk in threadbare strains of the trash with which the press now groans. Let us not desert one another; we are an injured body. Although our productions have afforded more extensive and unaffected pleasure than those of any other literary corporation in the world, no species of composition has been so much decried. From pride, ignorance, or fashion, our foes are almost as many as our readers. And while the abilities of the nine–hundredth abridger of the History of England, or of the man who collects and publishes in a volume some dozen lines of Milton, Pope, and Prior, with a paper from the Spectator, and a chapter from Sterne, are eulogized by a thousand pens — there seems almost a general wish of decrying the capacity and undervaluing the labour of the novelist, and of slighting the performances which have only genius, wit, and taste to recommend them. “I am no novel–reader — I seldom look into novels — Do not imagine that I often read novels — It is really very well for a novel.” Such is the common cant. “And what are you reading, Miss — ?” “Oh! It is only a novel!” replies the young lady, while she lays down her book with affected indifference, or momentary shame. “It is only Cecilia, or Camilla, or Belinda”; or, in short, only some work in which the greatest powers of the mind are displayed, in which the most thorough knowledge of human nature, the happiest delineation of its varieties, the liveliest effusions of wit and humour, are conveyed to the world in the best–chosen language. Now, had the same young lady been engaged with a volume of the Spectator, instead of such a work, how proudly would she have produced the book, and told its name; though the chances must be against her being occupied by any part of that voluminous publication, of which either the matter or manner would not disgust a young person of taste: the substance of its papers so often consisting in the statement of improbable circumstances, unnatural characters, and topics of conversation which no longer concern anyone living; and their language, too, frequently so coarse as to give no very favourable idea of the age that could endure it.

The year was 1987, but it might as well have been the Summer of Love: I was twenty, had hair down to my shoulders, and was dressed like an Indian rickshaw driver. For those charged with enforcing our nation’s drug laws, it would have been only prudent to subject my luggage to special scrutiny. Happily, I had nothing to hide. “Where are you coming from?” the officer asked, glancing skeptically at my backpack. “India, Nepal, Thailand…” I said. “Did you take any drugs while you were over there?” As it happens, I had. The temptation to lie was obvious—why speak to a customs officer about my recent drug use? But there was no real reason not to tell the truth, apart from the risk that it would lead to an even more thorough search of my luggage (and perhaps of my person) than had already commenced. “Yes,” I said. The officer stopped searching my bag and looked up. “Which drugs did you take? “I smoked pot a few times… And I tried opium in India.” “Opium?” “Yes.” “Opium or heroin? “It was opium.” “You don’t hear much about opium these days.” “I know. It was the first time I’d ever tried it.” “Are you carrying any drugs with you now?” “No.” The officer eyed me warily for a moment and then returned to searching my bag. Given the nature of our conversation, I reconciled myself to being there for a very long time. I was, therefore, as patient as a tree. Which was a good thing, because the officer was now examining my belongings as though any one item—a toothbrush, a book, a flashlight, a bit of nylon cord—might reveal the deepest secrets of the universe. “What is opium like?” he asked after a time. And I told him. In fact, over the next ten minutes, I told this lawman almost everything I knew about the use of mind-altering substances. Eventually he completed his search and closed my luggage. One thing was perfectly obvious at the end of our encounter: We both felt very good about it.

The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. “People DO judge a book by its cover,” he wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

When I worked in a second-hand bookshop — so easily pictured, if you don't work in one, as a kind of paradise where charming old gentlemen browse eternally among calf-bound folios — the thing that chiefly struck me was the rarity of really bookish people. Our shop had an exceptionally interesting stock, yet I doubt whether ten per cent of our customers knew a good book from a bad one. First edition snobs were much commoner than lovers of literature, but oriental students haggling over cheap textbooks were commoner still, and vague-minded women looking for birthday presents for their nephews were commonest of all.

Our Society, which seems so sturdily built out of concrete and custom, is just a temporary resting place, a hotel our civilization checked into a couple hundred years ago and must one day check out of. It's an inevitability tourists can't help but realize when visiting Mayan ruins, Egyptian ruins, Roman ruins. How long will it be before someone is visiting American ruins?

The universality of reason is a momentous realization, because it defines a place for morality. If I appeal to you do do something that affects me—to get off my foot, or not to stab me for the fun of it, or to save my child from drowning—then I can't do it in a way that privileges my interests of yours if I want you to take me seriously (say, by retaining my right to stand on your foot, or to stab you, or to let your children drown). I have to state my case in a way that would force me to treat you in kind. I can't act as if my interests are special just because I'm me and you're not, any more than I can persuade you that the spot I am standing on is a special place in the universe just because I happen to be standing on it. You and I ought to reach this moral understanding not just so we can have a logically consistent conversation but because mutual unselfishness is the only way we can simultaneously pursue our interests. You and I are both better off if we share our surpluses, rescue each other's children when they get into trouble, and refrain from knifing each other than we would be if we hoarded our surpluses while they rotted, let each other's children drown, and feuded incessantly. Granted, I might be a bit better off if I acted selfishly at your expense and you played the sucker, but the same is true for you with me, so if each of us tried for these advantages, we'd both end up worse off. Any neutral observer, and you and I if we could talk it over rationally, would have to conclude that the state we should aim for is the one where we both are unselfish. Morality, then, is not a set of arbitrary regulations dictated by a vengeful deity and written down in a book; nor is it the custom of a particular culture or tribe. It is a consequence of the interchangeability of perspectives and the opportunity the world provides for positive-sum games.

In his book titled The Book of Survival, Anthony Greenbank wrote: To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.

He envisions the supply chain as an “intricate network of suppliers, distributors, and customers who share carefully managed information about demand, decisions, and performance, and who recognize that success for one part of the supply chain means success for all.

That was a tremendous learning experience,” said McCarthy. “Never judge a book by its cover; open it up. If you treat a kid who is buying a $19.95 belt the same as a businessman buying a $1,995 Oxford suit, you will be successful. That kid might become a customer for life.

People don’t want truth. They say that they do but what they mean is that they want the truth to agree with them. Take ninety-nine books that say one thing and one that says the opposite. If that opposite was what the customer was hoping to hear, they’ll put their stock in the single volume. In this manner we learn more regarding human nature from closed books than from anything that might be written within them.

The “olden times” are only such in reference to us. The past is rendered strange, mysterious, visionary, awful from this great gap in time that parts us from it, and the long perspective of waning years. Things gone by and almost forgotten, look dim and dull, uncouth and quaint, from our ignorance of them, and the mutability of customs. But in their day—they were fresh, unimpaired, in full vigour, familiar and glossy.

Well, also ask yourself this: do you know what Steve Miller looks like? No, you don’t. Nobody does. He could be standing right next to you on the subway platform, playing “Jungle Love” on a custom Stratocaster with his name inlaid on the fretboard in mother-of-pearl, and you still wouldn’t know who he is. Because as far as you or anybody else knows, Steve Miller is a big blue space-horse with a mane made out of orange space-flames.

The store was empty, without a single customer or employee. It appeared in the Internet age, pianos, like physical books, were fast becoming culturally extinct. They’d probably stay that way unless Apple invented the iPiano, which fit inside your pocket and could be mastered via text message. With the iPiano, anyone can be an iMozart. Then, you could compose your own iRequiem for your own iFuneral attended by millions of your iFriends who iLoved you.

These adversaries of Christ had no arguments with which to meet the truths He brought home to their consciences. They could only cite their customs and traditions, and these seemed weak and vapid when compared with the arguments Jesus had drawn from the word of God and the unceasing round of nature. Had

We all travelled light, taking with us only what we considered to be the bare essentials of life. When we opened our luggage for Customs inspection, the contents of our bags were a fair indication of character and interests. Thus Margo’s luggage contained a multitude of diaphanous garments, three books on slimming, and a regiment of small bottles each containing some elixir guaranteed to cure acne. Leslie’s case held a couple of roll-top pullovers and a pair of trousers which were wrapped round two revolvers, an air-pistol, a book called Be Your Own Gunsmith, and a large bottle of oil that leaked. Larry was accompanied by two trunks of books and a brief-case containing his clothes. Mother’s luggage was sensibly divided between clothes and various volumes on cooking and gardening. I travelled with only those items that I thought necessary to relieve the tedium of a long journey: four books on natural history, a butterfly net, a dog, and a jam-jar full of caterpillars all in imminent danger of turning into chrysalids. Thus, by our standards fully equipped, we left the clammy shores of England.

A Christian people doesn't mean a lot of goody-goodies. The Church has plenty of stamina, and isn't afraid of sin. On the contrary, she can look it in the face calmly and even take it upon herself, assume it at times, as Our Lord did. When a good workman's been at it for a whole week, surely he's due for a booze on Saturday night. Look: I'll define you a Christian people by the opposite. The opposite of a Christian people is a people grown sad and old. You'll be saying that isn't a very theological definition. I agree... Why does our earliest childhood always seem so soft and full of light? A kid's got plenty of troubles, like everybody else, and he's really so very helpless, quite unarmed against pain and illness. Childhood and old age should be the two greatest trials of mankind. But that very sense of powerlessness is the mainspring of a child's joy. He just leaves it all to his mother, you see. Present, past, future -- his whole life is caught up in one look, and that look is a smile. Well, lad, if only they'd let us have our way, the Church might have given men that supreme comfort. Of course they'd each have their own worries to grapple with, just the same. Hunger, thirst, poverty, jealousy -- we'd never be able to pocket the devil once and for all, you may be sure. But man would have known he was the son of God; and therein lies your miracle. He'd have lived, he'd have died with that idea in his noddle -- and not just a notion picked up in books either -- oh, no! Because we'd have made that idea the basis of everything: habits and customs, relaxation and pleasure, down to the very simplest needs. That wouldn't have stopped the labourer ploughing, or the scientist swotting at his logarithms, or even the engineer making his playthings for grown-up people. What we would have got rid of, what we would have torn from the very heart of Adam, is that sense of his own loneliness... God has entrusted the Church to keep [the soul of childhood] alive, to safeguard our candour and freshness... Joy is the gift of the Church, whatever joy is possible for this sad world to share... What would it profit you even to create life itself, when you have lost all sense of what life really is?

One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.

This world operates according to rules I was not around to vote on; marriages seems like on of those institutions that everybody agrees on but almost on one actually wants, like jobs, wars, or Christmas. In fact, I'd always resented monogamy for the same reason I hat Christmas shopping: if something's obligatory, it isn't a gift. 87

The portraits, of more historical than artistic interest, had gone; and tapestry, full of the blue and bronze of peacocks, fell over the doors, and shut out all history and activity untouched with beauty and peace; and now when I looked at my Crevelli and pondered on the rose in the hand of the Virgin, wherein the form was so delicate and precise that it seemed more like a thought than a flower, or at the grey dawn and rapturous faces of my Francesca, I knew all a Christian's ecstasy without his slavery to rule and custom; when I pondered over the antique bronze gods and goddesses, which I had mortgaged my house to buy, I had all a pagan's delight in various beauty and without his terror at sleepless destiny and his labour with many sacrifices; and I had only to go to my bookshelf, where every book was bound in leather, stamped with intricate ornament, and of a carefully chosen colour: Shakespeare in the orange of the glory of the world, Dante in the dull red of his anger, Milton in the blue grey of his formal calm; and I could experience what I would of human passions without their bitterness and without satiety. I had gathered about me all gods because I believed in none, and experienced every pleasure because I gave myself to none, but held myself apart, individual, indissoluble, a mirror of polished steel: I looked in the triumph of this imagination at the birds of Hera, glowing in the firelight as though they were wrought of jewels; and to my mind, for which symbolism was a necessity, they seemed the doorkeepers of my world, shutting out all that was not of as affluent a beauty as their own; and for a moment I thought as I had thought in so many other moments, that it was possible to rob life of every bitterness except the bitterness of death; and then a thought which had followed this thought, time after time, filled me with a passionate sorrow.

You're not a lawyer, are you?' asked the nurse suspiciously. 'One of those geniuses who gets a degree while they're still in nappies?' Artemis sighed. 'A genius, yes. A lawyer, hardly. I am, mademoiselle, a customer.' And suddenly the nurse was all charm. 'Oh, a customer! Why didn't you say so? I'll show you right in. Would sir care for tea, coffee or perhaps something stronger?' 'I am thirteen years old, mademoiselle.' 'A juice?' 'Tea would be fine. Earl Grey if you have it. No sugar, obviously; it might make me hyperactive.

Marketing is the master skill of business. It will help you make your current business a success and, importantly, it will help make other businesses and enterprises you may be involved with in the future successful. Throughout this book, you’ve been the recipient of some extremely valuable information. It’s information that most of your competitors will never

A customer at 11.15 a.m. asked for a copy of Far from the Maddening Crowd. In spite of several attempts to explain that the book's title is actually Far from the Madding Crowd, he resolutely refused to accept that this was the case, even when the overwhelming evidence of a copy of it was placed on the counter under this nose: 'Well, the printers have got that wrong.' Despite the infuriating nature of this exchange, I ought to be grateful: he has given me an idea for the title of my autobiography should I ever be fortunate enough to retire.

Let a Stoic open the resources of man, and tell men they are not leaning willows, but can and must detach themselves; that with the exercise of self-trust, new powers shall appear; that a man is the word made flesh, born to shed healing to the nations, that he should be ashamed of our compassion, and that the moment he acts from himself, tossing the laws, the books, idolatries, and customs out of the window, we pity him no more, but thank and revere him, — and that teacher shall restore the life of man to splendor, and make his name dear to all history.

I cannot sufficiently celebrate the glorious liberty that reigns in the public libraries of the twentieth century as compared with the intolerable management of those of the nineteenth century, in which the books were jealously railed away from the people, and obtainable only at an expenditure of time and red tape calculated to discourage any ordinary taste for literature.

Destiny had decreed that the Gauls were still to feel the true meaning of Roman valor, for when the raiders started on their mission Rome's lucky star led them to Ardea, where Camillus was living in exile, more grieved by the misfortunes of his country than by his own. Growing, as he felt, old and useless, filled with resentment against gods and men, he was asking in the bitterness of his heart where now were the men who had stormed Veii and Falerii - the men whose courage in every fight had been greater even than their success, when suddenly he heard the news that a Gallic army was near. The men of Ardea, he knew, were in anxious consultation, and it had not been his custom to assist at their deliberations; but now, like a man inspired, he burst into the Council chamber.

As it recurred again and again, it set me thinking of what my architect's books say about the custom in early times to consecrate the choir as soon as it was built, and that the nave, being finished sometimes half a century later, often did not get any blessing at all: I wondered idly if that had been the case at St. Barnabe, and whether something not usually supposed to be at home in a Christian church, might have entered undetected, and taken possession of the west gallery. I had read of such things happening too, but not in works on architecture. ("In The Court Of The Dragon")

As long as social damnation exists, through law and customs, artificially creating hell at the heart of civilization and muddying the a destiny that is divine with human calamity; as long as these three problems of the century - man's debasement through the proletariat, women's demoralization through hunger, the wasting of a child through darkness - are not resolved; as long as social suffocation is possible in some areas, in other words, and to take a broader view, as long as ignorance and misery exist in the world, books like the one you are about to read, are perhaps, not entirely useless.

Art is a way into other realities, other personalities. When I let myself be affected by a book, I let into myself new customs and new desires. The book does not reproduce me, it re-defines me, pushes at my boundaries, shatters the palings that guard my heart. Strong texts work along the borders of our minds and alter what already exists. They could not do this if they merely reflected what already exists.

While through the working of laws and customs there continues to exist a condition of social condemnation which artificially creates a human hell within civilization, and complicates with human fatality and destiny that is divin; while the three great problems of this century, the degradation of man in the proletariat, the subjection of women through hunger, the atrophy of the child by darkness, continue unresolved; while in some regions social asphyxia remains possible; in other words, and in still wider terms, while ignorance and povery persist on earth, books such as this cannot fail to be of value. Hauteville House, I January 1862

So long as there shall exist, by virtue of law and custom, decrees of damnation pronounced by society, artificially creating hells amid the civilization of earth, and adding the element of human fate to divine destiny; so long as the three great problems of the century—the degradation of man through pauperism, the corruption of woman through hunger, the crippling of children through lack of light—are unsolved; so long as social asphyxia is possible in any part of the world;—in other words, and with a still wider significance, so long as ignorance and poverty exist on earth, books of the nature of Les Misérables cannot fail to be of use.

And even as this old guide-book boasts of the, to us, insignificant Liverpool of fifty years ago, the New York guidebooks are now vaunting of the magnitude of a town, whose future inhabitants, multitudinous as the pebbles on the beach, and girdled in with high walls and towers, flanking endless avenues of opulence and taste, will regard all our Broadways and Bowerys as but the paltry nucleus to their Nineveh. From far up the Hudson, beyond Harlem River where the young saplings are now growing, that will overarch their lordly mansions with broad boughs, centuries old; they may send forth explorers to penetrate into the then obscure and smoky alleys of the Fifth Avenue and Fourteenth Street; and going still farther south, may exhume the present Doric Custom-house, and quote it as a proof that their high and mighty metropolis enjoyed a Hellenic antiquity.

Then the voice - which identified itself as the prince of this world, the only being who really knows what happens on Earth - began to show him the people around him on the beach. The wonderful father who was busy packing things up and helping his children put on some warm clothes and who would love to have an affair with his secretary, but was terrified on his wife's response. His wife who would like to work and have her independence, but who was terrified of her husband's response. The children who behave themselves because they were terrified of being punished. The girl who was reading a book all on her own beneath the sunshade, pretending she didn't care, but inside was terrified of spending the rest of her life alone. The boy running around with a tennis racuqet , terrified of having to live up to his parents' expectations. The waiter serving tropical drinks to the rich customers and terrified that he could be sacket at any moment. The young girl who wanted to be a dance, but who was studying law instead because she was terrified of what the neighbours might say. The old man who didn't smoke or drink and said he felt much better for it, when in truth it was the terror of death what whispered in his ears like the wind. The married couple who ran by, splashing through the surf, with a smile on their face but with a terror in their hearts telling them that they would soon be old, boring and useless. The man with the suntan who swept up in his launch in front of everybody and waved and smiled, but was terrified because he could lose all his money from one moment to the next. The hotel owner, watching the whole idyllic scene from his office, trying to keep everyone happy and cheerful, urging his accountants to ever greater vigilance, and terrified because he knew that however honest he was government officials would still find mistakes in his accounts if they wanted to. There was terror in each and every one of the people on that beautiful beach and on that breathtakingly beautiful evening. Terror of being alone, terror of the darkness filling their imaginations with devils, terror of doing anything not in the manuals of good behaviour, terror of God's punishing any mistake, terror of trying and failing, terror of succeeding and having to live with the envy of other people, terror of loving and being rejected, terror of asking for a rise in salary, of accepting an invitation, of going somewhere new, of not being able to speak a foreign language, of not making the right impression, of growing old, of dying, of being pointed out because of one's defects, of not being pointed out because of one's merits, of not being noticed either for one's defects of one's merits.

In this book, I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery.1 This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgetting to assess if you built the right stuff. This book aims to correct for that imbalance.

And I have always had an especially great desire to learn to distinguish the true from the false, in order to see my way clearly in my actions, and to go forward with confidence in this life. It is true that, so long as I merely considered the customs of other men, I found hardly anything there about which to be confident, and that I noticed there was about as much diversity as I had previously found among the opinions of philosophers. Thus the greatest profit I derived from this was that, on seeing many things that, although they seem to us very extravagant and ridiculous, do not cease to be commonly accepted and approved among other great peoples, I learned not to believe anything too firmly of which I had been persuaded only by example and custom; and thus I little by little freed myself from many errors that can darken our natural light and render us less able to listen to reason. But after I had spent some years thus studying in the book of the world and in trying to gain some experience, I resolved one day to study within myself too and to spend all the powers of my mind in choosing the paths that I should follow.

But this was not enough on its own to generate the kind of terror that Mao wanted. On 18 August, a mammoth rally was held in Tiananmen Square in the center of Peking, with over a million young participants. Lin Biao appeared in public as Mao's deputy and spokesman for the first time. He made a speech calling on the Red Guards to charge out of their schools and 'smash up the four olds' defined as 'old ideas, old culture, old customs, and old habits." Following this obscure call, Red Guards all over China took to the streets, giving full vent to their vandalism, ignorance, and fanaticism. They raided people's houses, smashed their antiques, tore up paintings and works of calligraphy. Bonfires were lit to consume books. Very soon nearly all treasures in private collections were destroyed. Many writers and artists committed suicide after being cruelly beaten and humiliated, and being forced to witness their work being burned to ashes. Museums were raided. Palaces, temples, ancient tombs, statues, pagodas, city walls anything 'old' was pillaged. The few things that survived, such as the Forbidden City, did so only because Premier Zhou Enlai sent the army to guard them, and issued specific orders that they should be protected. The Red Guards only pressed on when they were encouraged. Mao hailed the Red Guards' actions as "Very good indeed!" and ordered the nation to support them. He encouraged the Red Guards to pick on a wider range of victims in order to increase the terror. Prominent writers, artists, scholars, and most other top professionals, who had been privileged under the Communist regime, were now categorically condemned as 'reactionary bourgeois authorities." With the help of some of these people's colleagues who hated them for various reasons, ranging from fanaticism to envy, the Red Guards began to abuse them. Then there were the old 'class enemies': former landlords and capitalists, people with Kuomintang connections, those condemned in previous political campaigns like the 'rightists' and their children.

But to return to my own case, I thought more modestly of my book and it would be inaccurate even to say that I thought of those who would read it as “my” readers. For it seemed to me that they would not be “my” readers but the readers of their own selves, my book being merely a sort of magnifying glass like those which the optician at Combray used to offer his customers—it would be my book, but with its help I would furnish them with the means of reading what lay inside themselves. So that I should not ask them to praise me or to censure me, but simply to tell me whether “it really is like that,” I should ask them whether the words that they read within themselves are the same as those which I have written (though a discrepancy in this respect need not always be the consequence of an error on my part, since the explanation could also be that the reader had eyes for which my book was not a suitable instrument).

I read every book and magazine I could. Heck, three bucks for a magazine, twenty bucks for a book. One good idea would lead to a customer or a solution, and those magazines and books paid for themselves many times over. Some of the ideas I read were good, some not. In doing all the reading I learned a valuable lesson. Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didn't want it. I remember going into customer meetings or talks or go to people in the industry and tossing out tidbits about software or hardware. Features that worked, bugs in the software. All things I had read. I expected the ongoing response of: "Oh yeah, I read that too in such-and-such." That's not what happened. They hadn't read it then, and they still haven't starting reading it. Most people won't put in the time to get a knowledge advantage. Sure, there were folks that worked hard at picking up every bit of information that they could, but we were few and far between. To this day, I feel like if I put in enough time consuming all the information available, particularly with the internet making it so readily accessible, I can get an advantage in any technology business. Of course, my wife hates that I read more than three hours almost every day, but it gives me a level of comfort and confidence in my businesses.

What do they all say? That will never work. By now, I hope you know what my answer to that line is. Nobody Knows Anything. I only get to write this book once. And I’d feel like I missed an opportunity if I ended this story without giving you some advice. The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. The only real way to find out if your idea is a good one is to do it. You’ll learn more in one hour of doing something than in a lifetime of thinking about it. So take that step. Build something, make something, test something, sell something. Learn for yourself if your idea is a good one. What happens if your idea doesn’t work? What happens if your test fails, if nobody orders your product or joins your club? What if sales don’t go up and customer complaints don’t go down? What if you get halfway through writing your novel and get writer’s block? What if after dozens of tries – even hundreds of attempts – you still haven’t seen your dream become anything close to real? You have to learn to love the problem, not the solution. That’s how you stay engaged when things take longer than you expected.

Second hand books had so much life in them. They'd lived, sometimes in many homes, or maybe just one. They'd been on airplanes, traveled to sunny beaches, or crowded into a backpack and taken high up a mountain where the air thinned. "Some had been held aloft tepid rose-scented baths, and thickened and warped with moisture. Others had child-like scrawls on the acknowledgement page, little fingers looking for a blank space to leave their mark. Then there were the pristine novels, ones that had been read carefully, bookmarks used, almost like their owner barely pried the pages open so loathe were they to damage their treasure. I loved them all. And I found it hard to part with them. Though years of book selling had steeled me. I had to let them go, and each time made a fervent wish they'd be read well, and often. Missy, my best friend, said I was completely cuckoo, and that I spent too much time alone in my shadowy shop, because I believed my books communicated with me. A soft sigh here, as they stretched their bindings when dawn broke, or a hum, as they anticipated a customer hovering close who might run a hand along their cover, tempting them to flutter their pages hello. Books were fussy when it came to their owners, and gave off a type of sound, an almost imperceptible whirr, when the right person was near. Most people weren't aware that books chose us, at the time when we needed them.

The notion, a debatable one, is that the man who knows the problems necessarily knows the answers. This book has not been successful if it has not suggested some big-league problems, such as: (1) Should our financial machinery be scrapped? (2) Should it be further tinkered with, and if so, how much further? (3) Is capitalism doomed? (4) What active stock selling under five dollars looks hot just now for a quick turn to pay for the Buick the wife just bought? There isn’t an assistant instructor in economics in any faculty who can’t answer these and similar questions rapidly and categorically, and if that is not enough there are a million laymen eager to do so. So I don’t feel that my vote is much needed.

Through all the scenes of her eventful life may be traced the energy of a naturally powerful mind—the fearlessness and child-like simplicity of one untrammelled by education or conventional customs—purity of character—an unflinching adherence to principle—and a native enthusiasm, which, under different circumstances, might easily have produced another Joan of Arc. With all her fervor, and enthusiasm, and speculation, her religion is not tinctured in the least with gloom. No doubt, no hesitation, no despondency, spreads a cloud over her soul; but all is bright, clear, positive, and at times ecstatic. Her trust is in God, and from him she looks for good, and not evil. She feels that ‘perfect love casteth out fear.

The difference of natural talents in different men, is, in reality, much less than we are aware of; and the very different genius which appears to distinguish men of different professions, when grown up to maturity, is not upon many occasions so much the cause, as the effect of the division of labour. The difference between the most dissimilar characters, between a philosopher and a common street porter, for example, seems to arise not so much from nature, as from habit, custom, and education. When they came in to the world, and for the first six or eight years of their existence, they were, perhaps, very much alike, and neither their parents nor play-fellows could perceive any remarkable difference. About that age, or soon after, they come to be employed in very different occupations. The difference of talents comes then to be taken notice of, and widens by degrees, till at last the vanity of the philosopher is willing to acknowledge scarce any resemblance.

This is what I do.” I had written three books. It was only after I finished Song of Solomon that I thought, “Maybe this is what I do only.” Because before that I always said that I was an editor who also wrote books or a teacher who also wrote. I never said I was a writer. Never. And it’s not only because of all the things you might think. It’s also because most writers really and truly have to give themselves permission to win. That’s very difficult, particularly for women. You have to give yourself permission, even when you’re doing it. Writing every day, sending books off, you still have to give yourself permission. I know writers whose mothers are writers, who still had to go through a long process with somebody else—a man or editor or friend or something—to finally reach a point where they could say, “It’s all right. It’s okay.” The community says it’s okay. Your husband says it’s okay. Your children say it’s okay. Your mother says it’s okay. Eventually everybody says it’s okay, and then you have all the okays. It happened to me: even I found a moment after I’d written the third book when I could actually say it. So you go through passport and customs and somebody asks, “What do you do?” And you print it out: WRITE.

The Thought Process of Hans Hubermann He was not well-educated or political, but if nothing else, he was a man who appreciated fairness. A Jew had once saved his life and he couldn’t forget that. He couldn’t join a party that antagonised people in such a way. Also, much like Alex Steiner, some of his most loyal customers were Jewish. Like many of the Jews believed, he didn’t think the hatred could last, and it was a conscious decision not to follow Hitler. On many levels, it was a disastrous one.

Asiatic youths are flocking to Western colleges for the equipment of modern education. Our insight does not penetrate your culture deeply, but at least we are willing to learn. Some of my compatriots have adopted too much of your customs and too much of your etiquette, in the delusion that the acquisition of stiff collars and tall silk hats comprised the attainment of your civilisation. Pathetic and deplorable as such affectations are, they evince our willingness to approach the West on our knees.

Books, eh?” he said. “And what sort of books, may I ask?” “Look for yourself.” “Thank you, that’s what I mean to do. Books, indeed.” Adam wearily unstrapped and unlocked his suitcase. “Yes,” said the Customs officer menacingly, as though his worst suspicions had been confirmed, “I should just about say you had got some books.” One by one he took the books out and piled them on the counter. A copy of Dante excited his especial disgust. “French, eh?” he said. “I guessed as much, and pretty dirty, too, I shouldn’t wonder. Now just you wait while I look up these here books”—how he said it!—“ in my list. Particularly against books the Home Secretary is. If we can’t stamp out literature in the country, we can at least stop its being brought in from outside.

You just never know when you’ll want an escape hatch: mile-long lines at tollbooth plazas, the fifteen minutes you have to spend in the hall of some boring college building waiting for your advisor (who’s got some yank-off in there threatening to commit suicide because he/she is flunking Custom Kurmfurling 101) to come out so you can get his signature on a drop-card, airport boarding lounges, laundromats on rainy afternoons, and the absolute worst, which is the doctor’s office when the guy is running late and you have to wait half an hour in order to have something sensitive mauled. At such times I find a book vital. If I have to spend time in purgatory before going to one place or the other, I guess I’ll be all right as long as there’s a lending library

The idea that everyone should have a house of his own is based on an ancient custom of the Japanese race, Shinto superstition ordaining that every dwelling should be evacuated on the death of its chief occupant. Perhaps there may have been some unrealized sanitary reason for this practice. Another early custom was that a newly built house should be provided for each couple that married. It is on account of such customs that we find the Imperial capitals so frequently removed from one site to another in ancient days.

Father and son had been on poor terms (even Cicero acknowledged this) and it was arranged for the young man to be accused of parricide. This was among the most serious offenses in the charge book and was one of the few crimes to attract the death penalty under Roman law. The method of execution was extremely unpleasant. An ancient legal authority described what took place: “According to the custom of our ancestors it was established that the parricide should be beaten with blood-red rods, sewn in a leather sack together with a dog [an animal despised by Greeks and Romans], a cock [like the parricide devoid of all feelings of affection], a viper [whose mother was supposed to die when it was born], and an ape [a caricature of a man], and the sack thrown into the depths of the sea or a river.

You're mine now, Harry thought at the walls of Diagon Alley, and all the shops and items, and all the shopkeepers and customers; and all the lands and people of wizarding Britain, and all the wider wizarding world; and the entire greater universe of which Muggle scientists understood so much less than they believed. I, Harry James Potter-Evans-Verres, do now claim this territory in the name of Science. Lightning and thunder completely failed to flash and boom in the cloudless skies. "What are you smiling about?" inquired Professor McGonagall, warily and wearily. "I'm wondering if there's a spell to make lightning flash in the background whenever I make an ominous resolution," explained Harry. He was carefully memorising the exact words of his ominous resolution so that future history books would get it right.

The ground for morality can only be prepared when a greater individual or collective-individual, as, for example, society or state, subjects the individuals in it, that is, when it draws them out of their isolatedness and integrates them into a union. Force precedes morality; indeed, for a time morality itself is a force, to which others acquiesce to avoid unpleasere. Later it becomes custom, and still later free obedience and finally almost instinct: then it is coupled to pleasure, like all habitual and natural things, and is now called virtue.

We need to reform our funeral industry, introducing new practices that aren't so profit-oriented, and that do more to include the family. But we cannot begin to reform—or even question!-our death systems when we act like little Jean de Brébeufs, falsely convinced we have it right while all these "other people" are disrespectful and barbarous. This dismissive attitude can be found in places you'd never expect. Lonely Planet, the largest guidebook publisher in the world, included the idyllic Trunyan cemetery in their book on visiting Bali. In Trunyan, the villagers weave bamboo cages for their dead to decompose in, and then stack the skulls and bones out in the lush green landscape. Lonely Planet, instead of explaining the meaning behind these ancient customs, advised wise travelers to "skip the ghoulish spectacle.

Snobs by Julian Fellowes The Piano Teacher by Janice Y. K. Lee People Like Us by Dominick Dunne The Power of Style by Annette Tapert and Diana Edkins (this is out of print; I will lend you my copy) Pride and Avarice by Nicholas Coleridge The Soong Dynasty by Sterling Seagrave Freedom by Jonathan Franzen D. V. by Diana Vreeland A Princess Remembers: The Memoirs of the Maharani of Jaipur by Gayatri Devi Jane Austen—complete works beginning with Pride and Prejudice Edith Wharton—The Custom of the Country, The Age of Innocence, The Buccaneers, The House of Mirth (must be read in strict order—you will understand why when you finish the last one) Vanity Fair by William Makepeace Thackeray Anna Karenina by Leo Tolstoy Brideshead Revisited by Evelyn Waugh Anthony Trollope—all the books in the Palliser series, beginning with Can You Forgive Her?

...we are concluding falsely that we can deduce the justification, the rational admissibility of displeasure, from the fact that it exists; and from this false deduction Schopenhauer arrives at his fantastic conclusion of so-called intelligible freedom. But displeasure after the deed need not be rational at all: in fact, it certainly is not rational, for it rests on the erroneous assumption that the deed did not have to follow necessarily. Thus, because he thinks he is free (but not because he is free), man feels remorse and the pangs of conscience. Furthermore, this displeasure is a habit that can be given up; many men do not feel it at all, even after the same actions that cause many other men to feel it. Tied to the development of custom and culture, it is a very changeable thing, and present perhaps only within a relatively short period of world history. No one is responsible for his deeds, no one for his nature; to judge is to be unjust. This is also true when the individual judges himself. The tenet is as bright as sunlight, and yet everyone prefers to walk back into the shadow and untruth - for fear of the consequences.

To read well, that is, to read true books in a true spirit, is a noble exercise, and one that will task the reader more than any exercise which the customs of the day esteem. It requires a training such as the athletes underwent, the steady intention almost of the whole life to this object. Books must be read as deliberately and reservedly as they were written. It is not enough even to be able to speak the language of that nation by which they are written, for there is a memorable interval between the spoken and the written language, the language heard and the language read.

The bookshop of Kipps is on the left-hand side of the Hythe High Street coming from Folkestone, between the yard of the livery stable and the shop-window full of old silver and such like things—it is quite easy to find—and there you may see him for yourself and speak to him and buy this book of him if you like. He has it in stock, I know. Very delicately I've seen to that. His name is not Kipps, of course, you must understand that, but everything else is exactly as I have told you. You can talk to him about books, about politics, about going to Boulogne, about life, and the ups and downs of life. Perhaps he will quote you Buggins—from whom, by the bye, one can now buy everything a gentleman's wardrobe should contain at the little shop in Rendezvous Street, Folkestone. If you are fortunate to find Kipps in a good mood he may even let you know how he inherited a fortune "once." "Run froo it," he'll say with a not unhappy smile. "Got another afterwards—speckylating in plays. Needn't keep this shop if I didn't like. But it's something to do."... Or he may be even more intimate. "I seen some things," he said to me once. "Raver! Life! Why! once I—I 'loped! I did—reely!" (Of course you will not tell Kipps that he is "Kipps," or that I have put him in this book. He does not know. And you know, one never knows how people are going to take that sort of thing. I am an old and trusted customer now, and for many amiable reasons I should prefer that things remained exactly on their present footing.)

Refinement through degeneration.—History teaches that the most self-sustaining branch of a people will be the one where most individuals have a sense of community as a result of the similarity in their habitual and indiscussible principles, that is, as a result of their common beliefs. Here good, sound customs are strengthened, here the subordination of the individual is learned and character is already given steadiness as a gift at birth and has it afterward reinforced by upbringing. The danger for these strong communities based upon individuals who all share a similar character is a gradual increase in inherited stupidity, which trails all stability like its shadow. It is the more unconstrained, the much more uncertain and morally weaker individuals upon whom spiritual progress depends in such communities: these are the people who attempt new things and, in general, many different things. Because of their weakness, countless individuals of this kind perish without much visible effect; but in general, especially when they have descendants, they loosen things up and inflict from time to time a wound upon the stable element of a community. Precisely in this wounded and weakened spot, the collective being is inoculated, as it were, with something new; but its strength as a whole must be great enough to absorb this new thing into its blood and to assimilate it. Degenerate natures are of the highest significance wherever progress is to ensue. A partial weakening has to precede every large-scale advance. The strongest natures maintain the type; the weaker ones help to develop it further.

Montag tried to see the men's faces, the old faces he remembered from the firelight, lined and tired. He was looking for a brightness, a resolve, a triumph over tomorrow that hardly seemed to be there. Pherhaps he had expected their faces to burn and glitter with the knowledge they carried, to glow as lanterns glow, with the light in them. But all the light had come from the campfire, and these men had seemed no different than any others who had run a long race, searched a long search, seen good things destroyed, and now, very late, were gathered to wait for the end of the party and the blowing out of the lamps. They weren't at all certain that the things they carried in their heads might make every future dawn glow with a purer light, they were sure of nothing save that the books were on file behind their quiet eyes, the books were waiting, with their pages uncut, for the customers who might come by in later years, some with clean and some with dirty fingers.

Sunday night is my personal weekly Halloween. I walk along slowly and drag my fingertips along the bars of chocolate. Goddamn, you sexy little squares. Dark, milk, white, I do not discriminate. I eat it all. Those fluorescent sour candies that only obnoxious little boys like. I suck candy apples clean. If an envelope seal is sweet, I’ll lick it twice. Growing up, I was that kid who would easily get lured into a van with the promise of a lollipop. Sometimes, I let the retail seduction last for twenty minutes, ignoring Marco and feeling up the merchandise, but I’m so tired of male voices. “Five bags of marshmallows,” Marco says in a resigned tone. “Wine. And a can of cat food.” “Cat food is low carb.” He makes no move to scan anything, so I scan each item myself and unroll a few notes from my tips. “Your job involves selling things. Sell them. Change, please.” “I just don’t know why you do this to yourself.” Marco looks at the register with a moral dilemma in his eyes. “Every week you come and do this.” He hesitates and looks over his shoulder where his sugar book sits under a layer of dust. He knows not to try to slip it into my bag with my purchases. “I don’t know why you care, dude. Just serve me. I don’t need your help.” He’s not entirely wrong about my being an addict. I would lick a line of icing sugar off this counter right now if no one were around. I would walk into a cane plantation and bite right in... “Give me my change or I swear to God …” I squeeze my eyes shut and try to tamp down my temper. “Just treat me like any other customer.” He gives me a few coins’ change and bags my sweet, spongy drugs.

I wake on the fiction couch deeply hungover, my head cracking, with Rachel telling me to get up. She’s holding my eyelids open like she used to do in high school when we’d stayed up all night talking and then slept through the morning alarm. ‘Get. Up. Henry.’ ‘What time is it? I ask, batting off her hands. ‘It’s eleven. The shop’s been open for an hour. There are customers asking for books I can’t find. George is yelling at a guy called Martin Gamble who’s here to help me create the database. And as a separate issue, Amy’s waiting in the reading garden.’ ‘Amy’s here?’ I sit up and mess my hair around. ‘How do I look?’ ‘I decline to answer on the grounds that technically you’re my boss and I don’t want to start my new job by insulting you.’ ‘Thank you,’ I say. ‘I appreciate that.

Against bad diet.-- Phooey on the meals people cook these days, in restaurants as well as everywhere society's well-to-do class resides! Even when scholars of the highest reputation come together, they load their table according to the same custom as the banker loads his: following the principle of "much too much" and "ever such variety"-- from which it follows that the dishes are prepared with an eye to their effect instead of their efficacy, and stimulating drinks have to assist in driving out the heaviness from both stomach and brain. Phooey, what widespread dissoluteness and over-excitability as the inevitable consequence! Phooey, what dreams these people must have! Phooey, what arts and which books will be the desert of such dinners! And no matter what they do: pepper or contradiction or world-weariness will rule their actions!

The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else. This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship. Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.

Think of all the love poured into him. Think of the tuitions for Montessori and music lessons. Think of the gasoline expended, the treads worn carting him to football games, basketball tournaments, and Little League. Think of the time spent regulating sleepovers. Think of the surprise birthday parties, the daycare, and the reference checks on babysitters. Think of World Book and Childcraft. Think of checks written for family photos. Think of credit cards charged for vacations. Think of soccer balls, science kits, chemistry sets, racetracks, and model trains. Think of all the embraces, all the private jokes, customs, greetings, names, dreams, all the shared knowledge and capacity of a black family injected into that vessel of flesh and bone. And think of how that vessel was taken, shattered on the concrete, and all its holy contents, all that had gone into him, sent flowing back to the earth. Think of your mother, who had no father. And your grandmother, who was abandoned by her father. And your grandfather, who was left behind by his father. And think of how Prince's daughter was now drafted into those solemn ranks and deprived of her birthright — that vessel which was her father, which brimmed with twenty-five years of love and was the investment of her grandparents and was to be her legacy.

The shareholders who own the businesses in this book have other, nonfinancial priorities in addition to their financial objectives. Not that they don’t want to earn a good return on their investment, but it’s not their only goal, or even necessarily their paramount goal. They’re also interested in being great at what they do, creating a great place to work, providing great service to customers, having great relationships with their suppliers, making great contributions to the communities they live and work in, and finding great ways to lead their lives. They’ve learned, moreover, that to excel in all those things, they have to keep ownership and control inside the company and, in many cases, place significant limits on how much and how fast they grow. The wealth they’ve created, though substantial, has been a byproduct of success in these other areas. I call them small giants.

No doubt the movement which rightly or wrongly we have learnt to call the emancipation of women is in the first place a result of the transformation of society into a capitalist and industrial community, in which the home has lost its importance as an economic and productive unity. But the bitter tone of the champions of Woman’s Rights in their arraignment of man’s rule, the suspiciousness which refused to believe that anything but oppression and masculine tyranny was at the bottom of a great number of laws and customs, which in reality were designed just as much to safeguard women and provide them with protectors and maintenance—the rabidity of militant feminists, in short—was a direct reaction against a dressing-gown and slippers tyranny which was peculiar to non-Catholic Europe at the beginning of the nineteenth century—a revolt against mock heroes who slouched about their homes trying to assert authority over their womenfolk. The other day I came across a book which illustrates in a rather droll way the extent to which Northern European women have taken it for granted that this peculiar North European form of the subjection of women since the Reformation was characteristic of the whole past of Europe. It was a little essay by an English writer, Virginia Woolf—I confess that it is all I have read of hers,1 but she is said to have a great reputation as a novelist.

The Mysteries at Aegina were popular and continued to be sought out by citizens during the late Roman Era. In one example, Paulina, the wife of Praetextatus, wrote of her husband after his death that he was a pious initiate who internalised that which he found at the sacred rites, who learned many things and adored the Divine. Paulina’s husband had introduced her to ‘all the mysteries’ and in doing so ‘exempted her from death’s destiny’. Named specifically are the Mysteries of Eleusis, Kybele, Mithras and that of Hekate at Aegina, where Paulina was a Hierophant. “… her husband taught to her, the servant of Hecate, her “triple secrets” – whatever these secrets were, the Mysteries provided less “extraordinary experience” than soteriological hope and theological and philosophical knowledge.”[176] It is possible to assume that the beliefs and customs at Aegina had something in common with those at other temples associated with the annual Mysteries said to be established by Orpheus, like those of Eleusis. The Mysteries of Aegina were renowned, as this early Christian writer indicates, and it is possible to conclude that they had an element of oathbound secrecy as we know so little about them today. “For the mysteries of Mithras do not appear to be more famous among the Greeks than those of Eleusis, or than those in Aegina, where individuals are initiated in the rites of Hecate.”[177]

SATURDAY AT THE STORE is a nightmare. We are besieged by do-it-yourselfers wanting to spruce up their homes. Mr. and Mrs. Clayton and John and Patrick—the two other part-timers—and I are besieged by customers. But there’s a lull around lunchtime, and Mrs. Clayton asks me to check on some orders while I’m sitting behind the counter at the register discreetly eating my bagel. I’m engrossed in the task, checking catalog numbers against the items we need and the items we’ve ordered, eyes flicking from the order book to the computer screen and back as I make sure the entries match. Then, for some reason, I glance up … and find myself locked in the bold gray gaze of Christian Grey, who’s standing at the counter, staring at me. Heart failure. “Miss Steele. What a pleasant surprise.” His gaze is unwavering and intense. Holy crap. What the hell is he doing here, looking all outdoorsy with his tousled hair and in his cream chunky-knit sweater, jeans, and walking boots? I think my mouth has popped open, and I can’t locate my brain or my voice. “Mr. Grey,” I whisper, because that’s all I can manage. There’s a ghost of a smile on his lips and his eyes are alight with humor, as if he’s enjoying some private joke. “I was in the area,” he says by way of explanation. “I need to stock up on a few things. It’s a pleasure to see you again, Miss Steele.” His voice is warm and husky like dark melted chocolate fudge caramel … or something.

I don’t know when I started to realize that my country’s past was incomprehensible and obscure to me, a real shadowy terrain, nor can I remember the precise moment when all that i’d believed so trustworthy and predictable—the place I’d grown up, whose language I speak and customs I know, the place whose past I was taught in school and in university, whose present I have become accustomed to interpreting and pretending I understand—began to turn into a place of shadows out of whcih jumped horrible creatures as soon as we dropped our guard. With time I have come to think that this is the true reason why writers write aboutn the places of childhood and adolescence and even their early touth: you don’t write about what you know and understand, and much less do you write because you know and understand, but because you understand that all your knowledge and comprehension is false, a mirage and an illusion, so your books are not, could not be, more than elaborate displays of disorientation: extensive and multifarious declarations of preplexity. All that I thought was so clear, you then think, now turns out to be full of duplicities and hidden intentions, like a friend who betrays us. To that revelation, which is always annoying and often frankly painful, the writer responds in the only way one knows how: with a book. And that’s how you try to mitigate your disconcertion, reduce the space between what you don’t know and what can be known, and most of all resolve your profound disagreement with that unpredictable reality. “Out of the quarrel with others we make rhetoric,” wrote Yeats. “Out of the quarrel with ourselves we make poetry.” And what happens when both quarrels arise at the same time, when fighting with the world is a reflection or a transfiguration of the subterranean but constant confrontation you have with yourself? Then you write a book like the one I’m writing now, and blindly trust that the book will mean something to somebody else.

He couldn’t have known it, but among the original run of The History of Love, at least one copy was destined to change a life. This particular book was one of the last of the two thousand to be printed, and sat for longer than the rest in a warehouse in the outskirts of Santiago, absorbing the humidity. From there it was finally sent to a bookstore in Buenos Aires. The careless owner hardly noticed it, and for some years it languished on the shelves, acquiring a pattern of mildew across the cover. It was a slim volume, and its position on the shelf wasn’t exactly prime: crowded on the left by an overweight biography of a minor actress, and on the right by the once-bestselling novel of an author that everyone had since forgotten, it hardly left its spine visible to even the most rigorous browser. When the store changed owners it fell victim to a massive clearance, and was trucked off to another warehouse, foul, dingy, crawling with daddy longlegs, where it remained in the dark and damp before finally being sent to a small secondhand bookstore not far from the home of the writer Jorge Luis Borges. The owner took her time unpacking the books she’d bought cheaply and in bulk from the warehouse. One morning, going through the boxes, she discovered the mildewed copy of The History of Love. She’d never heard of it, but the title caught her eye. She put it aside, and during a slow hour in the shop she read the opening chapter, called 'The Age of Silence.' The owner of the secondhand bookstore lowered the volume of the radio. She flipped to the back flap of the book to find out more about the author, but all it said was that Zvi Litvinoff had been born in Poland and moved to Chile in 1941, where he still lived today. There was no photograph. That day, in between helping customers, she finished the book. Before locking up the shop that evening, she placed it in the window, a little wistful about having to part with it. The next morning, the first rays of the rising sun fell across the cover of The History of Love. The first of many flies alighted on its jacket. Its mildewed pages began to dry out in the heat as the blue-gray Persian cat who lorded over the shop brushed past it to lay claim to a pool of sunlight. A few hours later, the first of many passersby gave it a cursory glance as they went by the window. The shop owner did not try to push the book on any of her customers. She knew that in the wrong hands such a book could easily be dismissed or, worse, go unread. Instead she let it sit where it was in the hope that the right reader might discover it. And that’s what happened. One afternoon a tall young man saw the book in the window. He came into the shop, picked it up, read a few pages, and brought it to the register. When he spoke to the owner, she couldn’t place his accent. She asked where he was from, curious about the person who was taking the book away. Israel, he told her, explaining that he’d recently finished his time in the army and was traveling around South America for a few months. The owner was about to put the book in a bag, but the young man said he didn’t need one, and slipped it into his backpack. The door chimes were still tinkling as she watched him disappear, his sandals slapping against the hot, bright street. That night, shirtless in his rented room, under a fan lazily pushing around the hot air, the young man opened the book and, in a flourish he had been fine-tuning for years, signed his name: David Singer. Filled with restlessness and longing, he began to read.

One way to get a life and keep it is to put energy into being an S&M (success and money) queen. I first heard this term in Karen Salmansohn’s fabulous book The 30-Day Plan to Whip Your Career Into Submission. Here’s how to do it: be a star at work. I don’t care if you flip burgers at McDonald’s or run a Fortune 500 company. Do everything with totality and excellence. Show up on time, all the time. Do what you say you will do. Contribute ideas. Take care of the people around you. Solve problems. Be an agent for change. Invest in being the best in your industry or the best in the world! If you’ve been thinking about changing professions, that’s even more reason to be a star at your current job. Operating with excellence now will get you back up to speed mentally and energetically so you can hit the ground running in your new position. It will also create good karma. When and if you finally do leave, your current employers will be happy to support you with a great reference and often leave an open door for additional work in the future. If you’re an entrepreneur, look at ways to enhance your business. Is there a new product or service you’ve wanted to offer? How can you create raving fans by making your customer service sparkle? How can you reach more people with your product or service? Can you impact thousands or even millions more? Let’s not forget the M in S&M. Getting a life and keeping it includes having strong financial health as well. This area is crucial because many women delay taking charge of their financial lives as they believe (or have been culturally conditioned to believe) that a man will come along and take care of it for them. This is a setup for disaster. You are an intelligent and capable woman. If you want to fully unleash your irresistibility, invest in your financial health now and don’t stop once you get involved in a relationship. If money management is a challenge for you, I highly recommend my favorite financial coach: David Bach. He is the bestselling author of many books, including The Automatic Millionaire, Smart Women Finish Rich, and Smart Couples Finish Rich. His advice is clear-cut and straightforward, and, most important, it works.

I did it again, Robert Childan informed himself. Impossible to avoid the topic. Because it's everywhere, in a book I happen to pick up or a record collection, in these bone napkin rings -- loot piled up by the conquerors. Pillage from my people. Face facts. I'm trying to pretend that the Japanese and I are alike. But observe: even when I burst out as to my gratification that they won the war, that my nation is lost -- there's still no common ground. What words mean to me is a sharp contrast vis-à-vis them. Their brains are different. Souls likewise. Witness them drinking from English bone china cups, eating with U.S. silver, listening to Negro style of music. It's all on the surface. Advantage of wealth and power makes this available to them, but it's ersatz as the day is long. Even the I Ching, which they've forced down our throats; it's Chinese. Borrowed from way back when. Whom are they fooling? Themselves? Pilfer customs right and left, wear, eat, talk, walk, as for instance consuming with gusto baked potato served with sour cream and chives, old-fashioned American dish added to their haul. But nobody fooled, I can tell you; me least of all.

I wanted to write an adventure story, not, it's true, I really did. I shall have failed, that's all. Adventures bore me. I have no idea how to talk about countries, how to make people wish they had been there. I am not a good travelling salesman. Countries? Where are they , whatever became of them. When I was twelve I dreamed of Hongkong. That tedious, commonplace little provincial town! Shops sprouting from every nook and cranny! The Chinese junks pictured on the lids of chocolate boxes used to fascinate me. Junks: sort of chopped-off barges, where the housewives do all their cooking and washing on deck. They even have television. As for the Niagara Falls: water, nothing but water! A dam is more interesting; at least one can occasionally see a big crack at its base, and hope for some excitement. When one travels, one sees nothing but hotels. Squalid rooms, with iron bedsteads, and a picture of some kind hanging on the wall from a rusty nail, a coloured print of London Bridge or the Eiffel Tower. One also sees trains, lots of trains, and airports that look like restaurants, and restaurants that look like morgues. All the ports in the world are hemmed in by oil slicks and shabby customs buildings. In the streets of the towns, people keep to the sidewalks, cars stop at red lights. If only one occasionally arrived in a country where women are the colour of steel and men wear owls on their heads. But no, they are sensible, they all have black ties, partings to one side, brassières and stiletto heels. In all the restaurants, when one has finished eating one calls over the individual who has been prowling among the tables, and pays him with a promissory note. There are cigarettes everywhere! There are airplanes and automobiles everywhere.

Bait & Switch Buddhism is a classic bait-and-switch operation. We’re attracted by the enlightenment in the window, but as soon as we’re in the door they start steering us over to the compassion aisle. Buddhists could be honest and change their name to Compassionism, but who wants that? There’s the rub. They can’t get us in the door with compassion, and they can’t deliver on the promise of enlightenment. It’s not limited to compassion, of course. Their shelves are stocked with all sorts of goodies and enticements, practically anything anyone could ever want, with just the one rather notable exception. If they had just stopped when they had Anicca, impermanence, and Anatta, no-self, then they would have had a true and effective teaching they could be proud of, except there would be no they because Buddhism would have died with the Buddha. They’d have a good product, but no customers. This untruth-in-advertising is the kind of game you have to play if you want to stay successful in a business where the customer is always wrong. You can either go out of business honestly, or thrive by giving the people what they want. What they say they want and what they really want, though, are two very different things.

Thank you Neil, and to the givers of this beautiful reward, my thanks from the heart. My family, my agent, editors, know that my being here is their doing as well as mine, and that the beautiful reward is theirs as much as mine. And I rejoice at accepting it for, and sharing it with, all the writers who were excluded from literature for so long, my fellow authors of fantasy and science fiction—writers of the imagination, who for the last 50 years watched the beautiful rewards go to the so-called realists. I think hard times are coming when we will be wanting the voices of writers who can see alternatives to how we live now and can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine some real grounds for hope. We will need writers who can remember freedom. Poets, visionaries—the realists of a larger reality. Right now, I think we need writers who know the difference between the production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not quite the same thing as responsible book publishing or authorship. (Thank you, brave applauders.) Yet I see sales departments given control over editorial; I see my own publishers in a silly panic of ignorance and greed, charging public libraries for an ebook six or seven times more than they charge customers. We just saw a profiteer try to punish a publisher for disobedience and writers threatened by corporate fatwa, and I see a lot of us, the producers who write the books, and make the books, accepting this. Letting commodity profiteers sell us like deodorant, and tell us what to publish and what to write. (Well, I love you too, darling.) Books, you know, they’re not just commodities. The profit motive often is in conflict with the aims of art. We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and very often in our art—the art of words. I have had a long career and a good one. In good company. Now here, at the end of it, I really don’t want to watch American literature get sold down the river. We who live by writing and publishing want—and should demand—our fair share of the proceeds. But the name of our beautiful reward is not profit. Its name is freedom. Thank you.

To narrow natural rights to such neat slogans as "liberty, equality, fraternity" or "life, liberty, property," . . . was to ignore the complexity of public affairs and to leave out of consideration most moral relationships. . . . Burke appealed back beyond Locke to an idea of community far warmer and richer than Locke's or Hobbes's aggregation of individuals. The true compact of society, Burke told his countrymen, is eternal: it joins the dead, the living, and the unborn. We all participate in this spiritual and social partnership, because it is ordained of God. In defense of social harmony, Burke appealed to what Locke had ignored: the love of neighbor and the sense of duty. By the time of the French Revolution, Locke's argument in the Second Treatise already had become insufficient to sustain a social order. . . . The Constitution is not a theoretical document at all, and the influence of Locke upon it is negligible, although Locke's phrases, at least, crept into the Declaration of Independence, despite Jefferson's awkwardness about confessing the source of "life, liberty, and the pursuit of happiness." If we turn to the books read and quoted by American leaders near the end of the eighteenth century, we discover that Locke was but one philosopher and political advocate among the many writers whose influence they acknowledged. . . . Even Jefferson, though he had read Locke, cites in his Commonplace Book such juridical authorities as Coke and Kames much more frequently. As Gilbert Chinard puts it, "The Jeffersonian philosophy was born under the sign of Hengist and Horsa, not of the Goddess Reason"--that is, Jefferson was more strongly influenced by his understanding of British history, the Anglo-Saxon age particularly, than by the eighteenth-century rationalism of which Locke was a principal forerunner. . . . Adams treats Locke merely as one of several commendable English friends to liberty. . . . At bottom, the thinking Americans of the last quarter of the eighteenth century found their principles of order in no single political philosopher, but rather in their religion. When schooled Americans of that era approved a writer, commonly it was because his books confirmed their American experience and justified convictions they held already. So far as Locke served their needs, they employed Locke. But other men of ideas served them more immediately. At the Constitutional Convention, no man was quoted more frequently than Montesquieu. Montesquieu rejects Hobbes's compact formed out of fear; but also, if less explicitly, he rejects Locke's version of the social contract. . . . It is Montesquieu's conviction that . . . laws grow slowly out of people's experiences with one another, out of social customs and habits. "When a people have pure and regular manners, their laws become simple and natural," Montesquieu says. It was from Montesquieu, rather than from Locke, that the Framers obtained a theory of checks and balances and of the division of powers. . . . What Madison and other Americans found convincing in Hume was his freedom from mystification, vulgar error, and fanatic conviction: Hume's powerful practical intellect, which settled for politics as the art of the possible. . . . [I]n the Federalist, there occurs no mention of the name of John Locke. In Madison's Notes of Debates in the Federal Convention there is to be found but one reference to Locke, and that incidental. Do not these omissions seem significant to zealots for a "Lockean interpretation" of the Constitution? . . . John Locke did not make the Glorious Revolution of 1688 or foreordain the Constitution of the United States. . . . And the Constitution of the United States would have been framed by the same sort of men with the same sort of result, and defended by Hamilton, Madison, and Jay, had Locke in 1689 lost the manuscripts of his Two Treatises of Civil Government while crossing the narrow seas with the Princess Mary.

Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

GET BEYOND THE ONE-MAN SHOW Great organizations are never one-man operations. There are 22 million licensed small businesses in America that have no employees. Forbes suggests 75 percent of all businesses operate with one person. And the average income of those companies is a sad $44,000. That’s not a business—that’s torture. That is a prison where you are both the warden and the prisoner. What makes a person start a business and then be the only person who works there? Are they committed to staying small? Or maybe an entrepreneur decides that because the talent pool is so poor, they can’t hire anyone who can do it as well as them, and they give up. My guess is the latter: Most people have just given up and said, “It’s easier if I just do it myself.” I know, because that’s what I did—and it was suicidal. Because my business was totally dependent on me and only me, I was barely able to survive, much less grow, for the first ten years. Instead I contracted another company to promote my seminars. When I hired just one person to assist me out of my home office, I thought I was so smart: Keep it small. Keep expenses low. Run a tight ship. Bigger isn’t always better. These were the things I told myself to justify not growing my business. I did this for years and even bragged about how well I was doing on my own. Then I started a second company with a partner, a consulting business that ran parallel to my seminar business. This consulting business quickly grew bigger than my first business because my partner hired people to work for us. But even then I resisted bringing other people into the company because I had this idea that I didn’t want the headaches and costs that come with managing people. My margins were monster when I had no employees, but I could never grow my revenue line without killing myself, and I have since learned that is where all my attention and effort should have gone. But with the efforts of one person and one contracted marketing company, I could expand only so much. I know that a lot of speakers and business gurus run their companies as one-man shows. Which means that while they are giving advice to others about how to grow a business, they may have never grown one themselves! Their one-man show is simply a guy or gal going out, collecting a fee, selling time and a few books. And when they are out speaking, the business terminates all activity. I started studying other people and companies that had made it big and discovered they all had lots of employees. The reality is you cannot have a great business if it’s just you. You need to add other people. If you don’t believe me, try to name one truly great business that is successful, ongoing, viable, and growing that doesn’t have many people making it happen. Good luck. Businesses are made of people, not just machines, automations, and technology. You need people around you to implement programs, to add passion to the technology, to serve customers, and ultimately to get you where you want to go. Consider the behemoth online company Amazon: It has more than 220,000 employees. Apple has more than 100,000; Microsoft has around the same number. Ernst & Young has more than 200,000 people. Apple calls the employees working in its stores “Geniuses.” Don’t you want to hire employees deserving of that title too? Think of how powerful they could make your business.

Williams, having awarded Orwell the title of exile, immediately replaces it with the description ‘vagrant’. A vagrant will, for example, not be reassured or comforted by Williams’s not-very-consoling insistence that '"totalitarian" describes a certain kind of repressive social control, but, also, any real society, any adequate community, is necessarily a totality. To belong to a community is to be a part of a whole, and, necessarily, to accept, while helping to define, its disciplines.’ In other words, Williams is inviting Orwell and all of us to step back inside the whale! Remember your roots, observe the customs of the tribe, recognise your responsibilities. The life of the vagrant or exile is unwholesome, even dangerous or deluded. The warmth of the family and the people is there for you; so is the life of the ‘movement.’ If you must criticize, do so from within and make sure that your criticisms are constructive. This rather peculiar attempt to bring Orwell back into the fold is reinforced by this extraordinary sentence: ‘The principle he chose was socialism, and Homage to Catalonia is still a moving book (quite apart from the political controversy it involves) because it is a record of the most deliberate attempt he ever made to become part of a believing community.’ I leave it to any reader of those pages to find evidence for such a proposition; it is true that Orwell was very moved by the Catalan struggle and by the friends he made in the course of it. But he wasn’t exactly deracinated before he went, and the ‘believing community’ of which, in the aftermath, he formed a part was a community of revolutionary sympathisers who had felt the shared experience of betrayal at the hands of Stalin. And of Stalin’s ‘community’, at that epoch, Williams formed an organic part. Nor, by the time he wrote Culture and Society, had he entirely separated from it.

Television’s greatest appeal is that it is engaging without being at all demanding. One can rest while undergoing stimulation. Receive without giving. It’s the same in all low art that has as goal continued attention and patronage: it’s appealing precisely because it’s at once fun and easy. And the entrenchment of a culture built on Appeal helps explain a dark and curious thing: at a time when there are more decent and good and very good serious fiction writers at work in America than ever before, an American public enjoying unprecedented literacy and disposable income spends the vast bulk of its reading time and book dollar on fiction that is, by any fair standard, trash. Trash fiction is, by design and appeal, most like televised narrative: engaging without being demanding. But trash, in terms of both quality and popularity, is a much more sinister phenomenon. For while television has from its beginnings been openly motivated by — has been about—considerations of mass appeal and L.C.D. and profit, our own history is chock-full of evidence that readers and societies may properly expect important, lasting contributions from a narrative art that understands itself as being about considerations more important than popularity and balance sheets. Entertainers can divert and engage and maybe even console; only artists can transfigure. Today’s trash writers are entertainers working artists’ turf. This in itself is nothing new. But television aesthetics, and television-like economics, have clearly made their unprecedented popularity and reward possible. And there seems to me to be a real danger that not only the forms but the norms of televised art will begin to supplant the standards of all narrative art. This would be a disaster. [...] Even the snottiest young artiste, of course, probably isn’t going to bear personal ill will toward writers of trash; just as, while everybody agrees that prostitution is a bad thing for everyone involved, few are apt to blame prostitutes themselves, or wish them harm. If this seems like a non sequitur, I’m going to claim the analogy is all too apt. A prostitute is someone who, in exchange for money, affords someone else the form and sensation of sexual intimacy without any of the complex emotions or responsibilities that make intimacy between two people a valuable or meaningful human enterprise. The prostitute “gives,” but — demanding nothing of comparable value in return — perverts the giving, helps render what is supposed to be a revelation a transaction. The writer of trash fiction, often with admirable craft, affords his customer a narrative structure and movement, and content that engages the reader — titillates, repulses, excites, transports him — without demanding of him any of the intellectual or spiritual or artistic responses that render verbal intercourse between writer and reader an important or even real activity." - from "Fictional Futures and the Conspicuously Young

It is already the fashion to diminish Eliot by calling him derivative, the mouthpiece of Pound, and so forth; and yet if one wanted to understand the apocalypse of early modernism in its true complexity it would be Eliot, I fancy, who would demand one's closest attention. He was ready to rewrite the history of all that interested him in order to have past and present conform; he was a poet of apocalypse, of the last days and the renovation, the destruction of the earthly city as a chastisement of human presumption, but also of empire. Tradition, a word we especially associate with this modernist, is for him the continuity of imperial deposits; hence the importance in his thought of Virgil and Dante. He saw his age as a long transition through which the elect must live, redeeming the time. He had his demonic host, too; the word 'Jew' remained in lower case through all the editions of the poems until the last of his lifetime, the seventy-fifth birthday edition of 1963. He had a persistent nostalgia for closed, immobile hierarchical societies. If tradition is, as he said in After Strange Gods--though the work was suppressed--'the habitual actions, habits and customs' which represent the kinship 'of the same people living in the same place' it is clear that Jews do not have it, but also that practically nobody now does. It is a fiction, a fiction cousin to a myth which had its effect in more practical politics. In extenuation it might be said that these writers felt, as Sartre felt later, that in a choice between Terror and Slavery one chooses Terror, 'not for its own sake, but because, in this era of flux, it upholds the exigencies proper to the aesthetics of Art.' The fictions of modernist literature were revolutionary, new, though affirming a relation of complementarity with the past. These fictions were, I think it is clear, related to others, which helped to shape the disastrous history of our time. Fictions, notably the fiction of apocalypse, turn easily into myths; people will live by that which was designed only to know by. Lawrence would be the writer to discuss here, if there were time; apocalypse works in Woman in Love, and perhaps even in Lady Chatterley's Lover, but not n Apocalypse, which is failed myth. It is hard to restore the fictive status of what has become mythical; that, I take it, is what Mr. Saul Bellow is talking about in his assaults on wastelandism, the cant of alienation. In speaking of the great men of early modernism we have to make very subtle distinctions between the work itself, in which the fictions are properly employed, and obiter dicta in which they are not, being either myths or dangerous pragmatic assertions. When the fictions are thus transformed there is not only danger but a leak, as it were, of reality; and what we feel about. all these men at times is perhaps that they retreated inso some paradigm, into a timeless and unreal vacuum from which all reality had been pumped. Joyce, who was a realist, was admired by Eliot because he modernized myth, and attacked by Lewis because he concerned himself with mess, the disorders of common perception. But Ulysses ,alone of these great works studies and develops the tension between paradigm and reality, asserts the resistance of fact to fiction, human freedom and unpredictability against plot. Joyce chooses a Day; it is a crisis ironically treated. The day is full of randomness. There are coincidences, meetings that have point, and coincidences which do not. We might ask whether one of the merits of the book is not its lack of mythologizing; compare Joyce on coincidence with the Jungians and their solemn concordmyth, the Principle of Synchronicity. From Joyce you cannot even extract a myth of Negative Concord; he shows us fiction fitting where it touches. And Joyce, who probably knew more about it than any of the others, was not at tracted by the intellectual opportunities or the formal elegance of fascism.

A striking example from the history of writing is the origin of the syllabary devised in Arkansas around 1820 by a Cherokee Indian named Sequoyah, for writing the Cherokee language. Sequoyah observed that white people made marks on paper, and that they derived great advantage by using those marks to record and repeat lengthy speeches. However, the detailed operations of those marks remained a mystery to him, since (like most Cherokees before 1820) Sequoyah was illiterate and could neither speak nor read English. Because he was a blacksmith, Sequoyah began by devising an accounting system to help him keep track of his customers’ debts. He drew a picture of each customer; then he drew circles and lines of various sizes to represent the amount of money owed. Around 1810, Sequoyah decided to go on to design a system for writing the Cherokee language. He again began by drawing pictures, but gave them up as too complicated and too artistically demanding. He next started to invent separate signs for each word, and again became dissatisfied when he had coined thousands of signs and still needed more. Finally, Sequoyah realized that words were made up of modest numbers of different sound bites that recurred in many different words—what we would call syllables. He initially devised 200 syllabic signs and gradually reduced them to 85, most of them for combinations of one consonant and one vowel. As one source of the signs themselves, Sequoyah practiced copying the letters from an English spelling book given to him by a schoolteacher. About two dozen of his Cherokee syllabic signs were taken directly from those letters, though of course with completely changed meanings, since Sequoyah did not know the English meanings. For example, he chose the shapes D, R, b, h to represent the Cherokee syllables a, e, si, and ni, respectively, while the shape of the numeral 4 was borrowed for the syllable se. He coined other signs by modifying English letters, such as designing the signs , , and to represent the syllables yu, sa, and na, respectively. Still other signs were entirely of his creation, such as , , and for ho, li, and nu, respectively. Sequoyah’s syllabary is widely admired by professional linguists for its good fit to Cherokee sounds, and for the ease with which it can be learned. Within a short time, the Cherokees achieved almost 100 percent literacy in the syllabary, bought a printing press, had Sequoyah’s signs cast as type, and began printing books and newspapers. Cherokee writing remains one of the best-attested examples of a script that arose through idea diffusion. We know that Sequoyah received paper and other writing materials, the idea of a writing system, the idea of using separate marks, and the forms of several dozen marks. Since, however, he could neither read nor write English, he acquired no details or even principles from the existing scripts around him. Surrounded by alphabets he could not understand, he instead independently reinvented a syllabary, unaware that the Minoans of Crete had already invented another syllabary 3,500 years previously.

People, especially those in charge, rarely invite you into their offices and give freely of their time. Instead, you have to do something unique, compelling, even funny or a bit daring, to earn it. Even if you happen to be an exceptionally well-rounded person who possesses all of the scrappy qualities discussed so far, it’s still important to be prepared, dig deep, do the prep work, and think on your feet. Harry Gordon Selfridge, who founded the London-based department store Selfridges, knew the value of doing his homework. Selfridge, an American from Chicago, traveled to London in 1906 with the hope of building his “dream store.” He did just that in 1909, and more than a century later, his stores continue to serve customers in London, Manchester, and Birmingham. Selfridges’ success and staying power is rooted in the scrappy efforts of Harry Selfridge himself, a creative marketer who exhibited “a revolutionary understanding of publicity and the theatre of retail,” as he is described on the Selfridges’ Web site. His department store was known for creating events to attract special clientele, engaging shoppers in a way other retailers had never done before, catering to the holidays, adapting to cultural trends, and changing with the times and political movements such as the suffragists. Selfridge was noted to have said, “People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” How do you get people to take notice? How do you stand out in a positive way in order to make things happen? The curiosity and imagination Selfridge employed to successfully build his retail stores can be just as valuable for you to embrace in your circumstances. Perhaps you have landed a meeting, interview, or a quick coffee date with a key decision maker at a company that has sparked your interest. To maximize the impression you’re going to make, you have to know your audience. That means you must respectfully learn what you can about the person, their industry, or the culture of their organization. In fact, it pays to become familiar not only with the person’s current position but also their background, philosophies, triumphs, failures, and major breakthroughs. With that information in hand, you are less likely to waste the precious time you have and more likely to engage in genuine and meaningful conversation.

More than anything, we have lost the cultural customs and traditions that bring extended families together, linking adults and children in caring relationships, that give the adult friends of parents a place in their children's lives. It is the role of culture to cultivate connections between the dependent and the dependable and to prevent attachment voids from occurring. Among the many reasons that culture is failing us, two bear mentioning. The first is the jarringly rapid rate of change in twentieth-century industrial societies. It requires time to develop customs and traditions that serve attachment needs, hundreds of years to create a working culture that serves a particular social and geographical environment. Our society has been changing much too rapidly for culture to evolve accordingly. There is now more change in a decade than previously in a century. When circumstances change more quickly than our culture can adapt to, customs and traditions disintegrate. It is not surprising that today's culture is failing its traditional function of supporting adult-child attachments. Part of the rapid change has been the electronic transmission of culture, allowing commercially blended and packaged culture to be broadcast into our homes and into the very minds of our children. Instant culture has replaced what used to be passed down through custom and tradition and from one generation to another. “Almost every day I find myself fighting the bubble-gum culture my children are exposed to,” said a frustrated father interviewed for this book. Not only is the content often alien to the culture of the parents but the process of transmission has taken grandparents out of the loop and made them seem sadly out of touch. Games, too, have become electronic. They have always been an instrument of culture to connect people to people, especially children to adults. Now games have become a solitary activity, watched in parallel on television sports-casts or engaged in in isolation on the computer. The most significant change in recent times has been the technology of communication — first the phone and then the Internet through e-mail and instant messaging. We are enamored of communication technology without being aware that one of its primary functions is to facilitate attachments. We have unwittingly put it into the hands of children who, of course, are using it to connect with their peers. Because of their strong attachment needs, the contact is highly addictive, often becoming a major preoccupation. Our culture has not been able to evolve the customs and traditions to contain this development, and so again we are all left to our own devices. This wonderful new technology would be a powerfully positive instrument if used to facilitate child-adult connections — as it does, for example, when it enables easy communication between students living away from home, and their parents. Left unchecked, it promotes peer orientation.