Creative Advertising Quotes

The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

Politeness is the first thing people lose once they get the power.

All worries are less with wine.

The job of feets is walking, but their hobby is dancing.

Great losses are great lessons.

Take care of your costume and your confidence will take care of itself.

Anger gets you into trouble, ego keeps you in trouble.

Seeing the mud around a lotus is pessimism, seeing a lotus in the mud is optimism.

Be a worthy worker and work will come.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data

Father has a strengthening character like the sun and mother has a soothing temper like the moon.

Hunger gives flavour to the food.

Music shouldn't be just a tune, it should be a touch.

The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Arrogant men with knowledge make more noise from their mouth than making a sense from their mind.

Respect cannot be inherited, respect is the result of right actions.

In your name, the family name is at last because it's the family name that lasts.

The decision is your own voice, an opinion is the echo of someone else's voice.

Some people when they see cheese, chocolate or cake they don't think of calories.

Mixing old wine with new wine is stupidity, but mixing old wisdom with new wisdom is maturity.

Common man's patience will bring him more happiness than common man's power.

Some of us can live without a society but not without a family.

A farmer is a magician who produces money from the mud.

Health is hearty, health is harmony, health is happiness.

During your struggle society is not a bunch of flowers, it is a bunch of cactus.

If you can't impress them with your argument, impress them with your actions.

Networking isn't how many people you know, it's how many people know you.

War is not just the shower of bullets and bombs from both sides, it is also the shower of blood and bones on both sides.

A slip of the foot may injure your body, but a slip of the tongue will injure your bond.

Music is the fastest motivator in the world.

With right fashion, every female would be a flame.

Fail soon so that you can succeed sooner.

Parents expect only two things from their children, obedience in their childhood and respect in their adulthood.

Today it is cheaper to start a business than tomorrow.

Be creative while inventing ideas, but be disciplined while implementing them.

If she says goodbye, someone else will say hi.

If thinking should precede acting, then acting must succeed thinking.

It's time to shop high heels if your fiance kisses you on the forehead.

During a conversation, listening is as powerful as loving.

We're all creative, it's just some of us earn our living by being so.

In modern times couples are more concerned about loyalty than love.

Before you worry about the beauty of your body, worry about the health of your body.

Cowards say it can't be done, critics say it shouldn't have been done, creator say well done.

He who sacrifices his respect for love basically burns his body to obtain the light.

Good becomes better by playing against better, but better doesn't become the best by playing against good.

The mistakes of the world are warning message for you.

In the business people with expertise, experience and evidence will make more profitable decisions than people with instinct, intuition and imagination.

Fashion doesn't make you perfect, but it makes you pretty.

The smell of the sweat is not sweet, but the fruit of the sweat is very sweet.

Faster is fatal, slower is safe.

You can not control the thought, but you can control the tongue.

In general, poor is polite and rich is rude.

Any girl with a grin never looks grim.

If the farmer is rich, then so is the nation.

My spouse is my shield, my spouse is my strength.

What luck has gave you will probably leave you.

Passion makes you good, but pride stops you to get better.

A professional who doesn't deliver as committed is not just lazy, he is a liar.

In a democracy, there will be more complaints but less crisis, in a dictatorship more silence but much more suffering.

Power does not pardon, power punishes.

Texting is not talking and a phone is not a friend.

Seed becomes tree, son becomes stranger.

Uniform of a soldier and uniform of a student both are equally needed for the nation.

When you were making excuses someone else was making enterprise.

The wrong man is not always wrong because of his wrong actions, often he is wrong because of no actions.

A true professional not only follows but loves the processes, policies and principles set by his profession.

In united families, they might sleep with half filled stomach but no one sleeps with empty stomach.

You cannot choose your face but you can choose your dress.

Education makes your maths better, not necessarily your manners.

Don't always use prudence for precaution, sometimes use it for progress.

Civilians enjoy their time because soldiers sacrifice their time.

Before we complicated life with money, machines and missiles we did well with morals, manpower and meetings.

With discipline, you can lose weight, you can excel in work, you can win the war.

A good swordsman is more important than a good sword.

Routine ruins the life, variety vitalise the life.

Don't mention your move before you make a move.

Hands can cook, hands can create, hands can kill. There is no better tool than our hands.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Dresses don't look beautiful on hangers.

Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.

The frictionless genius of our creative class, which we see every day in our lives and in advertising, leads us to support environmental destruction and human enslavement that we never see.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

Don’t surround yourself with "yes" men and women. Stay close to people who aren’t afraid to tell you when you are wrong. “You need people around you that you can trust to say "that’s a shit idea," Hegarty says. “Every McCartney needs a Lennon.

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

One who doesn't recognise an opportunity is bigger loser than one who tries his hand at an opportunity.

Many of those who are advised to think outside the box do not even think inside the box.

If where you are is worthwhile then where you are from doesn't matter.

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.

The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.

The unpredictability is what makes what we do in advertising so exciting – you literally don’t know where you’re going to end up. Creativity isn’t about predictability – it has to surprise and challenge, it has to be daring and yet motivating.

All trademarks, company names, registered names, products, characters, mottos, logos, jingles and catchphrases used or cited in this work are the property of their respective owners and have only been mentioned and or used as cultural references to enhance the narrative and in no way were used to disparage or harm the owners and their companies. It is the author's sincerest wish the owners of the cited trademarks, company names, etc. appreciate the success they have achieved in making their products household names and appreciate the free plug.

Over recent years, [there's been] a strong tendency to require assessment of children and teachers so that [teachers] have to teach to tests and the test determines what happens to the child, and what happens to the teacher...that's guaranteed to destroy any meaningful educational process: it means the teacher cannot be creative, imaginative, pay attention to individual students' needs, that a student can't pursue things [...] and the teacher's future depends on it as well as the students'...the people who are sitting in the offices, the bureaucrats designing this - they're not evil people, but they're working within a system of ideology and doctrines, which turns what they're doing into something extremely harmful [...] the assessment itself is completely artificial; it's not ranking teachers in accordance with their ability to help develop children who reach their potential, explore their creative interests and so on [...] you're getting some kind of a 'rank,' but it's a 'rank' that's mostly meaningless, and the very ranking itself is harmful. It's turning us into individuals who devote our lives to achieving a rank, not into doing things that are valuable and important. It's highly destructive...in, say, elementary education, you're training kids this way [...] I can see it with my own children: when my own kids were in elementary school (at what's called a good school, a good-quality suburban school), by the time they were in third grade, they were dividing up their friends into 'dumb' and 'smart.' You had 'dumb' if you were lower-tracked, and 'smart' if you were upper-tracked [...] it's just extremely harmful and has nothing to do with education. Education is developing your own potential and creativity. Maybe you're not going to do well in school, and you'll do great in art; that's fine. It's another way to live a fulfilling and wonderful life, and one that's significant for other people as well as yourself. The whole idea is wrong in itself; it's creating something that's called 'economic man': the 'economic man' is somebody who rationally calculates how to improve his/her own status, and status means (basically) wealth. So you rationally calculate what kind of choices you should make to increase your wealth - don't pay attention to anything else - or maybe maximize the amount of goods you have. What kind of a human being is that? All of these mechanisms like testing, assessing, evaluating, measuring...they force people to develop those characteristics. The ones who don't do it are considered, maybe, 'behavioral problems' or some other deviance [...] these ideas and concepts have consequences. And it's not just that they're ideas, there are huge industries devoted to trying to instill them...the public relations industry, advertising, marketing, and so on. It's a huge industry, and it's a propaganda industry. It's a propaganda industry designed to create a certain type of human being: the one who can maximize consumption and can disregard his actions on others.

We’ve all seen “quit smoking” advertisements on buses and subways. They don’t work. We’ve heard about school programs that teach kids to say no to drugs and alcohol. In many cases drug and alcohol use go up after these programs because they pique the curiosity of the adolescent students. The only thing that has been shown to work consistently is raising taxes on these products and placing limits on where and when they can be sold. When these measures are taken, use goes down.

In the first place, I think there's going to be more and more merging of art and science. Scientists are already studying the creative process, and I think the whole line between art and science will break down and that scientists, I hope, will become more creative and writers more scientific. And I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can't we have advertisements with beautiful words and beautiful images? Already some of the very beautiful color photography appears in whiskey ads, I notice. Science will also discover for us how association blocks actually form.

Milch had a bigger cast, a bigger set (on the Melody Ranch studio, where Gene Autry had filmed very different Westerns decades earlier), and more creative freedom than he’d ever had before. There were no advertisers to answer to, and HBO was far more hands-off than the executives at NBC or ABC had been. And as a result, there was even less pretense of planning than there had been on NYPD Blue, and more improvisation. There were scripts for the first four episodes of Season 1, and after that, most of the series was written on the fly, with the cast and crew often not learning what they would be doing until the day before (if that). As Jody Worth recalls, the Deadwood writers would gather each morning for a long conversation: “We would talk about where we were going in the episode, and a lot of talk that had nothing to do with anything, a lot of Professor Milch talk, all over the map talk, which I enjoyed.” Out of those daily conversations came the decisions on what scenes to write that day, to be filmed the day after. There was no system to it, no order, and the actors would be given scenes completely out of context from the rest of the episode.

Likewise, we “trusted the process,” but the process didn’t save Toy Story 2 either. “Trust the Process” had morphed into “Assume that the Process Will Fix Things for Us.” It gave us solace, which we felt we needed. But it also coaxed us into letting down our guard and, in the end, made us passive. Even worse, it made us sloppy. Once this became clear to me, I began telling people that the phrase was meaningless. I told our staff that it had become a crutch that was distracting us from engaging, in a meaningful way, with our problems. We should trust in people, I told them, not processes. The error we’d made was forgetting that “the process” has no agenda and doesn’t have taste. It is just a tool—a framework. We needed to take more responsibility and ownership of our own work, our need for self-discipline, and our goals. Imagine an old, heavy suitcase whose well-worn handles are hanging by a few threads. The handle is “Trust the Process” or “Story Is King”—a pithy statement that seems, on the face of it, to stand for so much more. The suitcase represents all that has gone into the formation of the phrase: the experience, the deep wisdom, the truths that emerge from struggle. Too often, we grab the handle and—without realizing it—walk off without the suitcase. What’s more, we don’t even think about what we’ve left behind. After all, the handle is so much easier to carry around than the suitcase. Once you’re aware of the suitcase/handle problem, you’ll see it everywhere. People glom onto words and stories that are often just stand-ins for real action and meaning. Advertisers look for words that imply a product’s value and use that as a substitute for value itself. Companies constantly tell us about their commitment to excellence, implying that this means they will make only top-shelf products. Words like quality and excellence are misapplied so relentlessly that they border on meaningless. Managers scour books and magazines looking for greater understanding but settle instead for adopting a new terminology, thinking that using fresh words will bring them closer to their goals. When someone comes up with a phrase that sticks, it becomes a meme, which migrates around even as it disconnects from its original meaning. To ensure quality, then, excellence must be an earned word, attributed by others to us, not proclaimed by us about ourselves. It is the responsibility of good leaders to make sure that words remain attached to the meanings and ideals they represent.