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The Marwaris with their economic might were at the forefront of bankrolling gaurakshini sabhas (cow protection associations) while the Yadavs took on the mantle of foot soldiers at the time of riots. Cow protection was also one of the pronounced goals of Gita Press, for which Kalyan was used as a vehicle with two special issues, Gau Ank(Issue on Cows) and Gau Seva Ank (Issue on Service to Cows), besides innumerable articles on cows in various issues of the journal. Poddar, along with Prabhudatt Brahmachari and Karpatri Maharaj, was instrumental in getting many slaughterhouses closed post 1947.
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