Copying Business Quotes

ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

In business 'professionalism' is not a tactic but a moral value.

It’s important to keep up appearances with books,” I explained. “Image goes a long way in this business.” He dared a look over at me, still nervous but steadily recovering his composure. “I go more for content.” "Really?” I repositioned slightly so that we were touching again, the soft flannel of his shirt brushing my bare skin. “Because I could have sworn a moment ago you were pretty caught up in outside appearance.” His eyes shifted down again, but I could see a smile curving his lips. “Well. Some things are so striking, they can’t help but draw attention to themselves.” "And doesn’t that make you curious about what’s inside?” "Mostly it makes me want to get you some advanced copies.” Advanced copies? What did he—? "Seth? Seth, where—ah, there you are.” Paige turned down our aisle, Doug following behind. She brightened when she saw me, and I felt my stomach sink out of me and hit the floor with a thud as I put two and two together. No. No. It couldn’t be— "Ah, Georgina. I see you’ve already met Seth Mortensen.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

The goal of management is to remove obstacles.

Accountants are in the past, managers are in the present, and leaders are in the future.

They copied my product, they copied my strategies yet they failed miserably in the business, because they couldn't copy my professionalism.

EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

Leadership is an art expressed by the demonstration of characters worthy of immitation, emulation and inspiration. It is neither a title nor a postion.

We are not in the business of being original. We are in the business of reusing things that work.

Make your customers comfortable and they will give you their lives.

Children imitate their parents, employees their managers.

Please?” asked the girl. “I AM BUSY. I AM TRYING TO FIX CONTINENTAL DRIFT.” “I…didn’t know it was broken.” Uriel’s face became more animated, his speech faster. “IT HAS BEEN BROKEN FOR FIVE WEEKS AND FIVE DAYS. I THINK IT BROKE WHEN I RELOADED NEW ZEALAND FROM A BACKUP COPY, BUT I DO NOT KNOW WHY. MY SYNCHRONIZATION WAS IMPECCABLE AND THE CHANGE PROPAGATED SIMULTANEOUSLY ACROSS ALL SEPHIROT. I THINK SOMEBODY BOILED A GOAT IN ITS MOTHER’S MILK. IT IS ALWAYS THAT. I KEEP TELLING PEOPLE NOT TO DO IT, BUT NOBODY LISTENS.

Parables are told only because they are true, not because the actions of the characters in them can be recommended for imitation. Good Samaritans are regularly sued. Fathers who give parties for wayward sons are rightly rebuked, Employers who pay equal wages for unequal work have labor-relations problems. And any Shepherd who makes a practice of leaving ninety-nine sheep to chase after a lost one quickly goes out of the sheep-ranching business. The parables are true only because they are like what God is like, not because they are models for us to copy. It is simply a fact that the one thing we dare not under any circumstances imitate is the only thing that can save us. The parables are, one and all, about the foolishness by which Grace raises the dead. They apply to no sensible process at all - only to the divine insanity that brings everything out of nothing.

Why should I want to have a lot of copies of this and that lying around? Nothing but clutter in the office, a temptation to prying eyes, and a waste of good paper.

It provides the police with something to do, and as junkies and potheads are relatively easy to apprehend because they have to take so many chances to get hold of their drugs, a heroic police can make spectacular arrests, lawyers can do a brisk business, judges can make speeches, the big pedlars can make a fortune, the tabloids can sell millions of copies. John Citizen can sit back feeling exonerated and watch evil get its deserts. That's the junk scene, man. Everyone gets something out of it except the junkie. If he's lucky he can creep round the corner and get a fix. But it wasn't the junk that made him creep.

Hank Nearly was an avid reader. He arrived early in his brown corduroy coat, with a book taken from the library, copied all the pages on the Xerox machine, and sat at his desk reading what looked passebly like the honest pages of business. He's make it through a three-hundred-page novel every two or three days.

The priceless copy of Magna Carta on display in the British pavilion was supposed to go home when the fair closed on October 1. After high-level discussion, however, officials thought it would be safer to let it stay in the United States.*

The standard heroes and heroines of novels, are personages in whom I could never, from childhood upwards, take an interest, believe to be natural, or wish to imitate: were I obliged to copy these characters, I would simply -- not write at all. Were I obliged to copy any former novelist, even the greatest, even Scott, in anything , I would not write -- Unless I have something of my own to say, and a way of my own to say it in, I have no business to publish; unless I can look beyond the greatest Masters, and study Nature herself, I have no right to paint; unless I can have the courage to use the language of Truth in preference to the jargon of Conventionality, I ought to be silent.

Trying to copy extroverts is a recipe for failure. To achieve success, introverts must embrace their own unique and powerful abilities.

Learn from competitors but never copy them. Copy them and you will die.

Whether they are part of a home or home is a part of them is not a question children are prepared to answer. Having taken away the dog, take away the kitchen–the smell of something good in the oven for dinner. Also the smell of washing day, of wool drying in the wooden rack. Of ashes. Of soup simmering on the stove. Take away the patient old horse waiting by the pasture fence. Take away the chores that kept him busy from the time he got home from school until they sat down to supper. Take away the early-morning mist, the sound of crows quarreling in the treetops. His work clothes are still hanging on a nail beside the door of his room, but nobody puts them on or takes them off. Nobody sleeps in his bed. Or reads the broken-back copy of Tom Swift and His Flying Machine. Take that away too, while you are at it. Take away the pitcher and bowl, both of them dry and dusty. Take away the cow barn where the cats, sitting all in a row, wait with their mouths wide open for somebody to squirt milk down their throats. Take away the horse barn too–the smell of hay and dust and horse piss and old sweat-stained leather, and the rain beating down on the plowed field beyond the door. Take all this away and what have you done to him? In the face of a deprivation so great, what is the use of asking him to go on being the boy he was. He might as well start life over again as some other boy instead.

From the earliest days at Apple, I realized that we thrived when we created intellectual property. If people copied or stole our software, we’d be out of business. If it weren’t protected, there’d be no incentive for us to make new software or product designs. If protection of intellectual property begins to disappear, creative companies will disappear or never get started. But there’s a simpler reason: It’s wrong to steal. It hurts other people. And it hurts your own character.

The bookseller handed me the book and winked. "Have a good look at it, little dumpling. I don't want you coming back to me saying I've switched it, eh?" "I trust you," I said. "Stuff and nonsense. The last guy who said that to me (a tourist who was convinced that Hemingway had invented the fabada stew during the San Fermín bull run) bought a copy of Hamlet signed by Shakespeare in ballpoint, imagine that. So keep your eyes peeled. In the book business, you can't even trust the index.

Oh,right.Like he's been in a monestary copying scripture for the last ten years." Kate squared her shoulders, her feminist flag waving high. "It's none of his damn business if you've taken on the Fifth,Six,and Seventh fleets.

Out of respect for the love of liberty shown by the Chinese people, and also in the belief that the future of the world lies with the yellow man and the brown man now that our erstwhile master, the white-skinned man, has wasted himself through buggery, cell phone usage, and drug abuse, I offer to tell you, free of charge, the truth about Bangalore. "By telling you my life's story. "See, when you come to Bangalore, and stop at a traffic light, some boy will run up to your car and knock on your window, while holding up a bootlegged copy of an American business book wrapped carefully in cellophane and with a title like: TEN SECRETS OF BUSINESS SUCCESS! or BECOME AN ENTREPRENEUR IN SEVEN EASY DAYS! "Don't waste your money on those American books. They're so yesterday. "I am tomorrow.

By seeing the multitude of people around it, by being busied with all sorts of worldly affairs, by being wise to the ways of the world, such a person forgets himself, in a divine sense forgets his own name, dares not believe in himself, finds being himself too risky, finds it much easier and safer to be like the others, to become a copy, a number, along with the crowd. Now this form of despair goes practically unnoticed in the world. Precisely by losing oneself in this way, such a person gains all that is required for a flawless performance in everyday life, yes, for making a great success out of life. Here there is no dragging of the feet, no difficulty with his self and its infinitizing, he is ground smooth as a pebble, as exchangeable as a coin of the realm. Far from anyone thinking him to be in despair, he is just what a human being ought to be. Naturally, the world has generally no understanding of what is truly horrifying.

Jen's Mum Will Write Jen's mum writes advertising copy. She specializes in white goods: washing machines, dryers, fridges, freezers, dishwashers. She hates these appliances hulking in corners, power-hungry and fractious. One day, she will have a wood stove, and she'll write about things that matter- she will write about birth and death, about love and the absence of love, about fathers and children, about mothers and daughters, about lovers and friends. She'll write about the whole goddamn wonderful, awful business of loving and being loved

People still love browsing book stores, and there is an element of passion in collecting DVDs; however, it seems unlikely that the desire to collect boxes or a preference for physical artwork over thumbnails are strong enough forces to hold back the convenience (and, arguably, inevitability) of digital copies.

She sat with great intensity, giving the whole of her mind to it, and was capable of remaining for an hour almost as motionless as if she were before a photographer's lens. I could see she had been photographed often, but somehow the very habit that made her good for that purpose unfitted her for mine. At first I was extremely pleased with her lady-like air, and it was a satisfaction, on coming to follow her lines, to see how good they were and how far they could lead the pencil. But after a few times I began to find her too insurmountably stiff; do what I would with it my drawing looked like a photograph or a copy of a photograph. Her figure had no variety of expression -- she herself had no sense of variety. You may say that this was my business, was only a question of placing her. I placed her in every conceivable position, but she managed to obliterate their differences. She was always a lady certainly, and into the bargain was always the same lady. She was the real thing, but always the same thing. There were moments when I was oppressed by the serenity of her confidence that she WAS the real thing.

The four to six young aides usually slept in one room, often two to a bed, then worked long days in a single room with chairs crowded around small wooden tables. Washington typically kept a small office off to the side. During busy periods, the aides sometimes wrote and copied one hundred letters per day, an exhausting grind

Publishing is a business based on fiction—and not only the fiction that is packaged between book covers or sold as digital downloads. In order to convince harried, distracted people to set aside hours or even days to read hundreds of pages of non-animated words, we in the publishing business must manufacture an aura of success around a book, a glowing sheen that purrs I am worth your time. This aura is conveyed through breathless jacket copy, seductive cover imagery, and blurbs dripping with praise so thick the words seem painted on with honey. This fiction of success is stoked by the fiction of buzz and sustained by the fiction of social media.

Providing value in Product form is valuable because Products can be Duplicated . This book was only written once, but individual copies can be printed and delivered millions of times to readers all around the world. As a result, products tend to Scale better than other forms of value, since they can be Duplicated and/or Multiplied (all discussed later).

...get busy copying... travelling the paths of greatness, even in someone else's footprints, is a vital means of acquiring a skill.

Picasso had a saying: good artists copy, great artists steal.

There Will Be Strong Copy

Economists copied their mathematics from the work of 19th-century physicists: they see individuals and businesses as interchangeable atoms, not as unique creators.

Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility.

Good follow-up is just as important as the meeting itself. The great master of follow-up was Alfred Sloan, the most effective business executive I have ever known. Sloan, who headed General Motors from the 1920s until the 1950s, spent most of his six working days a week in meetings—three days a week in formal committee meetings with a set membership, the other three days in ad hoc meetings with individual GM executives or with a small group of executives. At the beginning of a formal meeting, Sloan announced the meeting’s purpose. He then listened. He never took notes and he rarely spoke except to clarify a confusing point. At the end he summed up, thanked the participants, and left. Then he immediately wrote a short memo addressed to one attendee of the meeting. In that note, he summarized the discussion and its conclusions and spelled out any work assignment decided upon in the meeting (including a decision to hold another meeting on the subject or to study an issue). He specified the deadline and the executive who was to be accountable for the assignment. He sent a copy of the memo to everyone who’d been present at the meeting. It was through these memos—each a small masterpiece—that Sloan made himself into an outstandingly effective executive.

Necessity is the mother of invention;Copying the original,improving,perfecting and innovating to make more adaptable to present;Plagraism with good motives, it will spread with good result. Franchising is a form of copying to make the business to run in its form. You don't want to be copy, put it in the bowl. Originality has its origin; it depends to your intention.

Introducing non-copy-protected software into this kind of an environment may be the single most boneheaded thing that American business has ever done in its long history of stepping on rakes in Asia.

The sequence that made Martin Luther King Jr.’s “Dream Speech” the greatest speech of the twentieth century had all been improvised. The words “I have a dream” are not in the original copy of the speech!

Look up BearPaw Duck & Meme Farm. We're in The Phone Book. I know, because I actually found a copy and scribbled our contact information inside. Business is about to go the way of NASA's 1986 Challenger rocket.

Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much advertising suffers from overzealous creativity—aiming for high readership scores rather than for the accomplishment of a specified communications task. Or, worse, creativity for self-satisfaction. —Howard Sawyer, Vice President, Marsteller, Inc.

Just as scientific experimentation is informed by theory, startup experimentation is guided by the startup’s vision. The goal of every startup experiment is to discover how to build a sustainable business around that vision.

The Diamond Cutter is the oldest dated book in the world that was printed, rather than being written out by hand. The British Museum holds a copy that is dated A.D. 868, or about 600 years before the Gutenberg Bible was produced.

Lots of people are not in the business you think they’re in. Xerox, for instance, is in the business of selling toner cartridges. All that mucking about they do developing high-tech copying and printing machines is just creating a commodity market in toner cartridges, which is where their profit lies. Television companies are not in the business of delivering television programmes to their audience, they’re in the business of delivering audiences to their advertisers.

While someone might attempt a feeble carbon copy of those ideas you’ve spent years developing, they can never match the undeniably distinctive aspect of your work. Especially if it resonates across multiple platforms and in multiple formats.

When I was born,” Niall Lynch told his middle son, “God broke the mold so hard the ground shook.” This was already a lie, because if God truly had broken the mold for Niall, He’d made Himself a knockoff twenty years later to craft Ronan and his two brothers, Declan and Matthew. The three brothers were nothing if not handsome copies of their father, although each flattered a different side of Niall. Declan had the same way of taking a room and shaking its hand. Matthew’s curls were netted with Niall’s charm and humor. And Ronan was everything that was left: molten eyes and a smile made for war. There was little to nothing of their mother in any of them. “It was a proper earthquake,” Niall clarified, as if anyone had asked him — and knowing Niall, they probably had. “Four point one on the Richter scale. Anything under four would’ve just cracked the mold, not broken it.” Back then, Ronan was not in the business of believing, but that was all right, because his father wanted adoration, not trust. “And you, Ronan,” Niall said. He always said Ronan differently from other words. As if he had meant to say another word entirely — something like knife or poison or revenge — and then swapped it out for Ronan’s name at the last moment. “When you were born, the rivers dried up and the cattle in Rockingham County wept blood.

Should this product be built?” and “Can we build a sustainable business around this set of products and services?” To answer those questions, we need a method for systematically breaking down a business plan into its component parts and testing each part empirically.

The late 1920s were an age of islands, real and metaphorical. They were an age when Americans by thousands and tens of thousands were scheming to take the next boat for the South Seas or the West Indies, or better still for Paris, from which they could scatter to Majorca, Corsica, Capri or the isles of Greece. Paris itself was a modern city that seemed islanded in the past, and there were island countries, like Mexico, where Americans could feel that they had escaped from everything that oppressed them in a business civilization. Or without leaving home they could build themselves private islands of art or philosophy; or else - and this was a frequent solution - they could create social islands in the shadow of the skyscrapers, groups of close friends among whom they could live as unconstrainedly as in a Polynesian valley, live without moral scruples or modern conveniences, live in the pure moment, live gaily on gin and love and two lamb chops broiled over a coal fire in the grate. That was part of the Greenwich Village idea, and soon it was being copied in Boston, San Francisco, everywhere.

The button waiting to be pushed, the whir of action, the neat reproduction dropping into the tray—all this adds up to a heady experience, and the neophyte operator of a copier feels an impulse to copy all the papers in his pockets. And once one has used a copier, one tends to be hooked.

I grab the gifts I’ve been meaning to send Max and Emmy—a copy each of the newest Monstrous Sea graphic novel compilation and a pack of Twizzlers for Max and Starburst for Emmy—and pack them up. Max lives in Canada; Emmy goes to school in California. Max’s shipping is usually a killer, but whatever, I can write it off as business expense.

Ty Inc.'s 1989 catalog had this on the back cover: "Warning: If anyone dare copy our creative designs and patents without written permission, ownership of your eternal soul passes to us and we have the right to negotiate the sale of said soul. Furthermore, our attorneys will see to it that life on Earth, as you know it, is not worth living.

Surrounded by hordes of people, busy with all sorts of secular matters, more and more shrewd about the ways of the world – such a person forgets himself, forgets his name divinely understood, does not dare to believe in himself, finds it too risky to be himself, far easier and safer to be like the others, to become a copy, a number, part of the crowd.

How one man can be so ruthless in business and so giving to those he loves, I will never understand . . . but, the fact that your father is your carbon copy, I know it’s possible.” She cups my face in her hand. “The man I love and the man that the world knows are two very different men . . . and that’s just how I like it. I like that I’m the only one who gets his softness.

Of all the gifts that Barty opened on Christmas morning, the hardback copy of Robert Heinlein’s The Star Beast was his favorite. Instantly enchanted by the promise of an amusing alien creature, space travel, an exotic future, and lots of adventure, he seized every opportunity throughout the busy day to crack open those pages and to step out of Bright Beach into stranger places.

Brockhurst, the champion of individualism, was soon launched on his favorite topic. "The great fault of the American nation, which is the fault of republics, is the reduction of everything to the average. Our universities are simply the expression of the forces that are operating outside. We are business colleges purely and simply, because we as a nation have only one ideal—the business ideal." "That's a big statement," said Regan. "It's true. Twenty years ago we had the ideal of the lawyer, of the doctor, of the statesman, of the gentleman, of the man of letters, of the soldier. Now the lawyer is simply a supernumerary enlisting under any banner for pay; the doctor is overshadowed by the specialist with his business development of the possibilities of the rich; we have politicians, and politics are deemed impossible for a gentleman; the gentleman cultured, simple, hospitable, and kind, is of the dying generation; the soldier is simply on parade." "Wow!" said Ricketts, jingling his chips. "They're off." "Everything has conformed to business, everything has been made to pay. Art is now a respectable career—to whom? To the business man. Why? Because a profession that is paid $3,000 to $5,000 a portrait is no longer an art, but a blamed good business. The man who cooks up his novel according to the weakness of his public sells a hundred thousand copies. Dime novel? No; published by our most conservative publishers—one of our leading citizens. He has found out that scribbling is a new field of business. He has convinced the business man. He has made it pay.

The circumstances of her daily life, less usual now than fifty or a hundred years ago, were not conducive to an easy forgetting. While Delia and Felicity had been trained for careers, Elaine had been the one to stay at home. She might, if she had come upon them, have copied out Anne Elliot’s words, especially as she was the same age as Miss Austen’s heroine: ‘We certainly do not forget you so soon as you forget us. It is, perhaps, our fate rather than our merit. We cannot help ourselves. We live at home, quiet, confined, and our feelings prey upon us. You are forced on exertion. You have always business of some sort or other to take you back into the world immediately, and continual occupation and change soon weaken impressions.’ But Elaine was not much of a reader; she would have said that she had no time, which was perhaps just as well, even if she missed the consolation and pain of coming upon her feelings expressed for her in such moving words.

There is an alternative approach to being wrong as fast as you can. It is the notion that if you carefully think everything through, if you are meticulous and plan well and consider all possible outcomes, you are more likely to create a lasting product. But I should caution that if you seek to plot out all your moves before you make them—if you put your faith in slow, deliberative planning in the hopes it will spare you failure down the line—well, you’re deluding yourself. For one thing, it’s easier to plan derivative work—things that copy or repeat something already out there. So if your primary goal is to have a fully worked out, set-in-stone plan, you are only upping your chances of being unoriginal. Moreover, you cannot plan your way out of problems. While planning is very important, and we do a lot of it, there is only so much you can control in a creative environment. In general, I have found that people who pour their energy into thinking about an approach and insisting that it is too early to act are wrong just as often as people who dive in and work quickly. The overplanners just take longer to be wrong (and, when things inevitably go awry, are more crushed by the feeling that they have failed). There’s a corollary to this, as well: The more time you spend mapping out an approach, the more likely you are to get attached to it. The nonworking idea gets worn into your brain, like a rut in the mud. It can be difficult to get free of it and head in a different direction. Which, more often than not, is exactly what you must do.

During its first week in stores, Battlefield 3 sold more than 5 million copies. The financial people at Electronic Arts established that the game had added about $370,000 to the company’s coffers—significantly more money than Avatar, one of the most lucrative films ever, earned during its first weekend in the theaters. For the uninitiated, the numbers may seem sky-high, but they were exactly in line with what the bosses at Electronic Arts had predicted. Battlefield 3 was just more proof that computer games are big business.

While one kind of despair steers blindly in the infinite and loses itself, another kind of despair allows itself to be, so to speak, cheated of its self by 'the others'. By seeing the multitude of people around it, by being busied with all sorts of worldly affairs, by being wise to the ways of the world, such a person forgets himself, in a divine sense forgets his own name, dares not believe in himself, finds being himself too risky, finds it much easier and safer to be like the others, to become a copy, a number, along with the crowd

It wouldn’t matter much if only Goldman Sachs, say, or a few elite institutions used this criterion, but when everyone else copies the same approach, it is ludicrous. Since almost half of graduates should by definition fall below this hurdle, it will either result in thousands of people spending three years at university for no benefit or to grade inflation in universities, with degree classes becoming meaningless.* This is another example of people not using reason to make better decisions, but simply for the appearance of being reasonable.

One rather odd use of xerography insures that brides get the wedding presents they want. The prospective bride submits her list of preferred presents to a department store; the store sends the list to its bridal-registry counter, which is equipped with a Xerox copier; each friend of the bride, having been tactfully briefed in advance, comes to this counter and is issued a copy of the list, whereupon he does his shopping and then returns the copy with the purchased items checked off, so that the master list may be revised and thus ready for the next donor.

The day came: a Monday at the end of September. The night before he had realized that it was almost exactly a year since the beating, although he hadn’t planned it that way. He left work early that evening. He had spent the weekend organizing his projects; he had written Lucien a memo detailing the status of everything he had been working on. At home, he lined up his letters on the dining room table, and a copy of his will. He had left a message with Richard’s studio manager that the toilet in the master bathroom kept running and asked if Richard could let in the plumber the following day at nine – both Richard and Willem had a set of keys to his apartment – because he would be away on business. He took off his suit jacket and tie and shoes and watch and went to the bathroom. He sat in the shower area with his sleeves pushed up. He had a glass of scotch, which he sipped at to steady himself, and a box cutter, which he knew would be easier to hold than a razor. He knew what he needed to do: three straight vertical lines, as deep and long as he could make them, following the veins up both arms. And then he would lie down and wait. He waited for a while, crying a bit, because he was tired and frightened and because he was ready to go, he was ready to leave. Finally he rubbed his eyes and began. He started with his left arm. He made the first cut, which was more painful than he had thought it would be, and he cried out. Then he made the second. He took another drink of the scotch. The blood was viscous, more gelatinous than liquid, and a brilliant, shimmering oil-black. Already his pants were soaked with it, already his grip was loosening. He made the third. When he was done with both arms, he slumped against the back of the shower wall. He wished, absurdly, for a pillow. He was warm from the scotch, and from his own blood, which lapped at him as it pooled against his legs – his insides meeting his outsides, the inner bathing the outer. He closed his eyes. Behind him, the hyenas howled, furious at him. Before him stood the house with its open door. He wasn’t close yet, but he was closer than he’d been: close enough to see that inside, there was a bed where he could rest, where he could lie down and sleep after his long run, where he would, for the first time in his life, be safe.

Governments and business-news promoters go to great pains to make things easy for news organizations. They provide the media organizations with facilities in which to gather; they give journalists advance copies of speeches and forthcoming reports; they schedule press conferences at hours well-geared to news deadlines; they write press releases in usable language; and they carefully organize their press conferences and "photo opportunity" sessions. It is the job of news officers "to meet the journalist's scheduled needs with material that their beat agency has generated at its own pace.

Everly sighs and crosses her arms across her chest. "No, I didn't catch anything at the wedding except Finn's house key." "Professor Camden gave you his house key? I though you said he was going to require additional convincing before, and I quote, he accepted what was best for him?" She waves a dismissive hand. "No, I made myself a copy." "Everly, no." I am shaking my head at her in disbelief. "No, you did not. How? Does he know?" "Sophie, it's like you don't even know me. I borrowed his car." She stops at the look on my face. "Fine, I stole his car and ran over to Home Depot and made copies while he was busy with his best man duties.

Charles Darwin formulated his idea 50 years before genes, 100 before the double helix, and 150 before the human genome was read. But they all say the same thing. Life is a chemical reaction. Life is derived from what came before. Life is imperfect copying. Life is the accumulation and refinement of information embedded in DNA. Natural selection explains how, once it had started, life evolved on Earth. We busy ourselves refining the theory, and working out the details with a scrutiny and precision that has been enabled and invigorated by reading genome after genome, and crunching those numbers until comprehensible patterns emerge. We are the data.

This guy! I plead the fifth. This guy is nuts.” - Eminem “Dope questions, man. Very insightful, very thoughtful.” - Guru (Gang Starr) “You like a Psychiatrist or some shit? This shit is just coming out but go ahead.” - Mary J. Blige “Definitely a real interview! Digging deep up in there, man. Not afraid to ask questions!” - K-Ci Hailey (Jodeci) “The Wizard asked me for a copy of your magazine.” - Guy-Manuel de Homem-Christo (Daft Punk) “You didn’t wear your glasses and you haven’t carried your hearing aid. What else is wrong with you?” - Bushwick Bill “Peace and blessing, Brother Harris. Thank you for inspiring my words. Keep ‘yo balance.” - Erykah Badu “Can I see that pen?” - Bobby Brown “What else do you want to know? Talk to me.” - Aaliyah

All you have to do to make money in Indonesia is to figure out what no one else is doing,' Ade said. It made me think of how often I had noticed copy-cat businesses in smaller Indonesian towns. I was caught out by it early on. In Waikabubak, for example, every third shop prints photos. Even the little tailor opposite the market has a sideline in photo printing. This made me lazy; having promised to print photos and send them to people before I left Waikabubak, I thought: I'll do it in the next town I go to. But the next town is all pharmacies- there's not a single photo printer. Here it's wall-to-wall perfume sellers, there it's all hair salons... 'People see a business doing well, and they just copy it,' said Ade. 'The concept of market saturation is not well understood.

The Montreux Palace Hotel was built in an age when it was thought that things would last. It is on the very shores of Switzerland's Lake Geneva, its balconies and iron railings look across the water, its yellow-ocher awnings are a touch of color in the winter light. It is like a great sanitarium or museum. There are Bechstein pianos in the public rooms, a private silver collection, a Salon de Bridge. This is the hotel where the novelist Vladimir Vladimirovich Nabokov and his wife, Véra, live. They have been here for 14 years. One imagines his large and brooding reflection in the polished glass of bookcases near the reception desk where there are bound volumes of the Illustrated London News from the year 1849 to 1887, copies of Great Expectations, The Chess Games of Greco and a book called Things Past, by the Duchess of Sermoneta. Though old, the hotel is marvelously kept up and, in certain portions, even modernized. Its business now is mainly conventions and, in the summer, tours, but there is still a thin migration of old clients, ancient couples and remnants of families who ask for certain rooms when they come and sometimes certain maids. For Nabokov, a man who rode as a child on the great European express trains, who had private tutors, estates, and inherited millions which disappeared in the Russian revolution, this is a return to his sources. It is a place to retire to, with Visconti's Mahler and the long-dead figures of La Belle Epoque, Edward VII, d'Annunzio, the munitions kings, where all stroll by the lake and play miniature golf, home at last.

Every Pirate Wants to Be an Admiral IT’S NOT AS though this is the first time we’ve had to rethink what copyright is, what it should do, and whom it should serve. The activities that copyright regulates—copying, transmission, display, performance—are technological activities, so when technology changes, it’s usually the case that copyright has to change, too. And it’s rarely pretty. When piano rolls were invented, the composers, whose income came from sheet music, were aghast. They couldn’t believe that player-piano companies had the audacity to record and sell performances of their work. They tried—unsuccessfully—to have such recordings classified as copyright violations. Then (thanks in part to the institution of a compulsory license) the piano-roll pirates and their compatriots in the wax-cylinder business got legit, and became the record industry. Then the radio came along, and broadcasters had the audacity to argue that they should be able to play records over the air. The record industry was furious, and tried (unsuccessfully) to block radio broadcasts without explicit permission from recording artists. Their argument was “When we used technology to appropriate and further commercialize the works of composers, that was progress. When these upstart broadcasters do it to our records, that’s piracy.” A few decades later, with the dust settled around radio transmission, along came cable TV, which appropriated broadcasts sent over the air and retransmitted them over cables. The broadcasters argued (unsuccessfully) that this was a form of piracy, and that the law should put an immediate halt to it. Their argument? The familiar one: “When we did it, it was progress. When they do it to us, that’s piracy.” Then came the VCR, which instigated a landmark lawsuit by the cable operators and the studios, a legal battle that was waged for eight years, finishing up in the 1984 Supreme Court “Betamax” ruling. You can look up the briefs if you’d like, but fundamentally, they went like this: “When we took the broadcasts without permission, that was progress. Now that someone’s recording our cable signals without permission, that’s piracy.” Sony won, and fifteen years later it was one of the first companies to get in line to sue Internet companies that were making it easier to copy music and videos online. I have a name for the principle at work here: “Every pirate wants to be an admiral.

A slave, Marcus Cato said, should be working when he is not sleeping. It does not matter whether his work in itself is good in itself—for slaves, at least. This sentiment still survives, and it has piled up mountains of useless drudgery. I believe that this instinct to perpetuate useless work is, at bottom, simply fear of the mob. The mob (the thought runs) are such low animals that they would be dangerous if they had leisure; it is safer to keep them too busy to think. A rich man who happens to be intellectually honest, if he is questioned about the improvement of working conditions, usually says something like this: "We know that poverty is unpleasant; in fact, since it is so remote, we rather enjoy harrowing ourselves with the thought of its unpleasantness. But don’t expect us to do anything about it. We are sorry fort you lower classes, just as we are sorry for a cat with the mange, of your condition. We feel that you are much safer as you are. The present state of affairs suits us, and we are not going to take the risk of setting you free, even by an extra hour a day. So, dear brothers, since evidently you must sweat to pay for our trips to Italy, sweat and be damned to you.” This is particularly the attitude of intelligent, cultivated people; one can read the substance if it in a hundred essays. Very few cultivated people have less than (say) four hundred pounds a year, and naturally they side with the rich, because they imagine that any liberty conceded to the poor is a threat to their own liberty. foreseeing some dismal Marxian Utopia as the alternative, the educated man prefers to keep things as they are. Possibly he does not like his fellow-rich very much, but he supposes that even the vulgarest of them are less inimical to his pleasures, more his kind of people, than the poor, and that he had better stand by them. It is this fear of a supposedly dangerous mob that makes nearly all intelligent people conservative in their opinions. Fear of the mob is a superstitious fear. It is based on the idea that there is some mysterious, fundamental difference between rich and poor, as though they were two different races, like negroes and white men. But in reality there is no such difference. The mass of the rich and the poor are differentiated by their incomes and nothings else, and the average millionaire is only the average dishwasher dressed in a new suit. Change places, and handy dandy, which is the justice, which is the thief? Everyone who has mixed on equal terms with the poor knows this quite well. But the trouble is that intelligent, cultivated people, the very people who might be expected to have liberal opinions, never do mix with the poor. For what do the majority of educated people know about poverty? In my copy of Villon’s poems the editor has actually thought it necessary to explain the line “Ne pain ne voyent qu'aux fenestres” by a footnote; so remote is even hunger from the educated man’s experience. From this ignorance a superstitious fear of the mob results quite naturally. The educated man pictures a horde of submen, wanting only a day’s liberty to loot his house, burn his books, and set him to work minding a machine or sweeping out a lavatory. “Anything,” he thinks, “any injustice, sooner than let that mob loose.

My mother rebelled, cautiously and craftily, as thwarted women will. She gave me lessons in the stolen time while Father was away at business. I remember her standing before me in a bluebell-striped dress, her tired face suddenly shining as she opened A Ladies Instructor For Painting Diverse Delights, so we might copy its hand-colored plates. "Grace, you have a fine eye," Mother said. I wanted to dissect the heart of my subjects, to catch the shadow of the wilting rose in cadmium red, and conjure the snow tumbling like thistledown outside the window in washes of cerulean blue. One day, when painting the gleaming sphere of an apple, a black wriggling creature punctured the skin from the inside. Mother was bemused that I carried on painting, recording the creature's ugly pointed head and shiny segments. "That is the truth," I insisted, proud of my picture.

It’s easy to throw stones at Microsoft. They’ve clearly fallen from their dominance. They’ve become mostly irrelevant. And yet I appreciate what they did and how hard it was. They were very good at the business side of things. They were never as ambitious product-wise as they should have been. Bill likes to portray himself as a man of the product, but he’s really not. He’s a businessperson. Winning business was more important than making great products. He ended up the wealthiest guy around, and if that was his goal, then he achieved it. But it’s never been my goal, and I wonder, in the end, if it was his goal. I admire him for the company he built—it’s impressive—and I enjoyed working with him. He’s bright and actually has a good sense of humor. But Microsoft never had the humanities and liberal arts in its DNA. Even when they saw the Mac, they couldn’t copy it well. They totally didn’t get it.

Although some organizations today may survive and prosper because they have intu- itive geniuses managing them, most are not so fortunate. Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. Choosing an intuitive or analytic approach to decision making is not an either–or proposition. Managers at all levels in an organization inject their intuition and judgment into strategic-management analyses. Analytical thinking and intuitive thinking complement each other. Operating from the I’ve-already-made-up-my-mind-don’t-bother-me-with-the-facts mode is not management by intuition; it is management by ignorance. Drucker says, “I believe in intuition only if you discipline it. ‘Hunch’ artists, who make a diagnosis but don’t check it out with the facts, are the ones in medicine who kill people, and in management kill businesses.

You think destroying Centillion will free you, whatever ‘free’ means. But let me ask you, can you tell me the requirements for starting a new business in the State of New York?” Sai opened his mouth and realized that his instinct was to ask Tilly. He closed his mouth again. “What’s your mother’s phone number?” Sai resisted the urge to reach for his phone. “How about you tell me what happened in the world yesterday? What book did you buy and enjoy three years ago? When did you start dating your last girlfriend?” Sai said nothing. “You see? Without Tilly, you can’t do your job, you can’t remember your life, you can’t even call your mother. We are now a race of cyborgs. We long ago began to spread our minds into the electronic realm, and it is no longer possible to squeeze all of ourselves back into our brains. The electronic copies of yourselves that you wanted to destroy are, in a literal sense, actually you.

Peter Thiel and Ken Howery at Founders Fund, however, reached out to their friends behind the scenes at Friendster. They dug into why users were leaving the site. Like other users, Thiel and Howery knew that Friendster crashed often. They also knew that the team behind Friendster had received, and ignored, crucial advice on how to scale their site—how to transform a system built for a few thousand users into one that could support millions of users. They asked for and received a copy of Friendster’s data on user retention. They were stunned by how long users stayed with the site, despite the irritating crashes. They concluded that users weren’t leaving because social networks were weak business models, like clothing brands. They were leaving because of a software glitch. It was a False Fail. Thiel wrote Zuckerberg a check for $500,000. Eight years later, he sold most of his stake in Facebook for roughly a billion dollars.

Markopolos first heard about Madoff in the late 1980s. The hedge fund he worked for had noticed Madoff’s spectacular returns, and they wanted Markopolos to copy Madoff’s strategy. Markopolos tried. But he couldn’t figure out what Madoff’s strategy was. Madoff claimed to be making his money based on heavy trading of a financial instrument known as a derivative. But there was simply no trace of Madoff in those markets. “I was trading huge amounts of derivatives every year, and so I had relationships with the largest investment banks that traded derivatives,” Markopolos remembers. So I called the people that I knew on the trading desks: “Are you trading with Madoff?” They all said no. Well, if you are trading derivatives, you pretty much have to go to the largest five banks to trade the size that he was trading. If the largest five banks don’t know your trades and are not seeing your business, then you have to be a Ponzi scheme. It’s that easy. It was not a hard case. All I had to do was pick up the phone, really.

(Pericles Funeral Oration) But before I praise the dead, I should like to point out by what principles of action we rose to power, and under what institutions and through what manner of life our empire became great. Our form of government does not enter into rivalry with the institutions of others. Our government does not copy our neighbors', but is an example to them. It is true that we are called a democracy, for the administration is in the hands of the many and not of the few. But while there exists equal justice to all and alike in their private disputes, the claim of excellence is also recognized; and when a citizen is in any way distinguished, he is preferred to the public service, not as a matter of privilege, but as the reward of merit. Neither is poverty an obstacle, but a man may benefit his country whatever the obscurity of his condition. There is no exclusiveness in our public life, and in our private business we are not suspicious of one another, nor angry with our neighbor if he does what he likes; we do not put on sour looks at him which, though harmless, are not pleasant. While we are thus unconstrained in our private business, a spirit of reverence pervades our public acts; we are prevented from doing wrong by respect for the authorities and for the laws, having a particular regard to those which are ordained for the protection of the injured as well as those unwritten laws which bring upon the transgressor of them the reprobation of the general sentiment. Because of the greatness of our city the fruits of the whole earth flow in upon us; so that we enjoy the goods of other countries as freely as our own. Then, again, our military training is in many respects superior to that of our adversaries; Our enemies have never yet felt our united strength, the care of a navy divides our attention, and on land we are obliged to send our own citizens everywhere. But they, if they meet and defeat a part of our army, are as proud as if they had routed us all, and when defeated they pretend to have been vanquished by us all. None of these men were enervated by wealth or hesitated to resign the pleasures of life; none of them put off the evil day in the hope, natural to poverty, that a man, though poor, may one day become rich. But, deeming that the punishment of their enemies was sweeter than any of these things, and that they could fall in no nobler cause, they determined at the hazard of their lives to be honorably avenged, and to leave the rest. They resigned to hope their unknown chance of happiness; but in the face of death they resolved to rely upon themselves alone. And when the moment came they were minded to resist and suffer, rather than to fly and save their lives; they ran away from the word of dishonor, but on the battlefield their feet stood fast, and in an instant, at the height of their fortune, they passed away from the scene, not of their fear, but of their glory. I speak not of that in which their remains are laid, but of that in which their glory survives, and is proclaimed always and on every fitting occasion both in word and deed. For the whole earth is the tomb of famous men.

Main Street is dead, which is no news to the families whose families ran family businesses on Main Street. When I returned...I found that all the local businesses from my childhood had been extirpated by Wal-Mart. If there is one single symbol for the demise of regional American culture, it is this superstore prototype, a huge capitalist boot that stomped the moms and pops, like soft, damp worms, to death. Don’t get me wrong. I love Wal-Mart. There is nothing I like more than to consign a mindless afternoon to those aisles, suspending thought, judgment. It’s like television. But to a documentarian of American culture, Wal-Mart is a nightmare. When it comes to towns, Hope, Alabama, becomes the same as Hope, Wyoming, or, for that matter, Hope, Alaska, and in the end, all that remains of our pioneering aspirations are the confused and self-conscious simulacra of relic culture: Ye Olde Curiosities ‘n’ Copie Shoppe, Deadeye Dick’s Saloon and Karaoke Bar—ingenious hybrids and strange global grafts that are the local businessperson’s only chance of survival in economies of scale.

There had been "fun ones." Like the afternoon that Gorwing had come roaring and snapping into his place, just as urgently as he had tonight, demanding to know if G-Note had a copy of Trials and Triumphs, My Forty Years in the Show Business, by P. T. Barnum; and G-Note had! And they had tumbled it, with a lot of other old books, into two boxes, and had driven out to the end of Carrio Lane, where Gorwing knew there was somebody who needed the book - not who, not why, just that there was somebody who needed it - and he and G-Note had stood at opposite sides of the lane, each with a box of books, and had bellowed at each other, "You got the P. T. Barnum book over there?" and "I don't know if I have the P. T. Barnum book here; have you got the P. T. Barnum book there?" and "What is the name of the P. T. Barnum book?" and "Trials and Triumphs, My Forty Years in the Show Business," and so on, until, sure enough, a window popped open and a lady called down, "Do one of you men really have Barnum's biography there?" and, when they said they had, she said it was a miracle; and she came down and gave them fifteen dollars for it.

To the untrained eye, the Wall Street people who rode from the Connecticut suburbs to Grand Central were an undifferentiated mass, but within that mass Danny noted many small and important distinctions. If they were on their BlackBerrys, they were probably hedge fund guys, checking their profits and losses in the Asian markets. If they slept on the train they were probably sell-side people—brokers, who had no skin in the game. Anyone carrying a briefcase or a bag was probably not employed on the sell side, as the only reason you’d carry a bag was to haul around brokerage research, and the brokers didn’t read their own reports—at least not in their spare time. Anyone carrying a copy of the New York Times was probably a lawyer or a back-office person or someone who worked in the financial markets without actually being in the markets. Their clothes told you a lot, too. The guys who ran money dressed as if they were going to a Yankees game. Their financial performance was supposed to be all that mattered about them, and so it caused suspicion if they dressed too well. If you saw a buy-side guy in a suit, it usually meant that he was in trouble, or scheduled to meet with someone who had given him money, or both. Beyond that, it was hard to tell much about a buy-side person from what he was wearing. The sell side, on the other hand, might as well have been wearing their business cards: The guy in the blazer and khakis was a broker at a second-tier firm; the guy in the three-thousand-dollar suit and the hair just so was an investment banker at J.P. Morgan or someplace like that. Danny could guess where people worked by where they sat on the train. The Goldman Sachs, Deutsche Bank, and Merrill Lynch people, who were headed downtown, edged to the front—though when Danny thought about it, few Goldman people actually rode the train anymore. They all had private cars. Hedge fund guys such as himself worked uptown and so exited Grand Central to the north, where taxis appeared haphazardly and out of nowhere to meet them, like farm trout rising to corn kernels. The Lehman and Bear Stearns people used to head for the same exit as he did, but they were done. One reason why, on September 18, 2008, there weren’t nearly as many people on the northeast corner of Forty-seventh Street and Madison Avenue at 6:40 in the morning as there had been on September 18, 2007.

Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline. Yes, I am well aware that advertising has headlines and letters generally do not. However, successful sales letters do. It can go above the salutation or between the salutation and the body copy. It can be typeset in big, bold type while the rest of the letter has a typewritten look. Or it can be put in a “Johnson box,” a device presumably named after an inventor named Johnson, that looks like the one in the letter in Exhibit #8. What your headline says and how it says it are absolutely critical. You might compare it to the door-to-door salesperson wedging a foot in the door, buying just enough time to deliver one or two sentences that will melt resistance, create interest, and elevate his or her status from annoying pest to welcome guest; you've got just about the same length of time, the same opportunity. Exhibit #8 Johnson Box September 12, 2005 Mr. Horace Buyer President ACME Co. 123 Business Street City, State, Zip Dear Mr. Buyer: * * * * * * * * * * * * * * * * * * * * Your headline goes here. * * * * * * * * * * * * * * * * * * * * Body copy begins here and continues normal letter format.

My assignment as the post’s adjutant and personnel officer (I ended the war a captain) put me in close contact with the civilian bureaucrats and it didn’t take long for me to decide I didn’t think much of the inefficiency, empire building, and business-as-usual attitude that existed in wartime under the civil service system. If I suggested that an employee might be expendable, his supervisor would look at me as if I were crazy. He didn’t want to reduce the size of his department; his salary was based to a large extent on the number of people he supervised. He wanted to increase it, not decrease it. I discovered it was almost impossible to remove an incompetent or lazy worker and that one of the most popular methods supervisors used in dealing with an incompetent was to transfer him or her out of his department to a higher-paying job in another department. We had a warehouse filled with cabinets containing old records that had no use or historic value. They were totally obsolete. Well, with a war on, there was a need for the warehouse and the filing cabinets, so a request was sent up through channels requesting permission to destroy the obsolete papers. Back came a reply—permission granted provided copies are made of each paper destroyed.

...[T]hough the whole point of his "Current Shorthand" is that it can express every sound in the language perfectly, vowels as well as consonants, and that your hand has to make no stroke except the easy and current ones with which you write m, n, and u, l, p, and q, scribbling them at whatever angle comes easiest to you, his unfortunate determination to make this remarkable and quite legible script serve also as a Shorthand reduced it in his own practice to the most inscrutable of cryptograms. His true objective was the provision of a full, accurate, legible script for our noble but ill-dressed language; but he was led past that by his contempt for the popular Pitman system of Shorthand, which he called the Pitfall system. The triumph of Pitman was a triumph of business organization: there was a weekly paper to persuade you to learn Pitman: there were cheap textbooks and exercise books and transcripts of speeches for you to copy, and schools where experienced teachers coached you up to the necessary proficiency. Sweet could not organize his market in that fashion. He might as well have been the Sybil who tore up the leaves of prophecy that nobody would attend to. The four and six-penny manual, mostly in his lithographed handwriting, that was never vulgarly advertized, may perhaps some day be taken up by a syndicate and pushed upon the public as The Times pushed the Encyclopaedia Britannica; but until then it will certainly not prevail against Pitman.

Yes,” her boss responded, “one for us and one for the customer.” “I’m sorry, so you are saying that the client is asking for a copy and we need a copy for internal use?” “Actually, I’ll check with the client—they haven’t asked for anything. But I definitely want a copy. That’s just how I do business.” “Absolutely,” she responded. “Thanks for checking with the customer. Where would you like to store the in-house copy? There’s no more space in the file room here.” “It’s fine. You can store it anywhere,” he said, slightly perturbed now. “Anywhere?” she mirrored again, with calm concern. When another person’s tone of voice or body language is inconsistent with his words, a good mirror can be particularly useful. In this case, it caused her boss to take a nice, long pause—something he did not often do. My student sat silent. “As a matter of fact, you can put them in my office,” he said, with more composure than he’d had the whole conversation. “I’ll get the new assistant to print it for me after the project is done. For now, just create two digital backups.” A day later her boss emailed and wrote simply, “The two digital backups will be fine.” Not long after, I received an ecstatic email from this student: “I was shocked! I love mirrors! A week of work avoided!” Mirroring will make you feel awkward as heck when you first try it. That’s the only hard part about it; the technique takes a little practice. Once you get the hang of it, though, it’ll become a conversational Swiss Army knife valuable in just about every professional and social setting.

1. ‘ I hate people who collect things and classify things and give them names and then forget all about them. That’s what people are always doing in art.They call a painter an impressionist or a cubist or something and then they put him in a drawer and don’t see him as a living individual painter any more. But I can see they’re beautiful arranged.’ 2. ’ Do you know that every great thing in the history of art and every beautiful thing in life is actually what you call nasty or has been caused by feelings that you would call nasty? By passion, by love, by hatred, by truth. Do you know that?... Why do you keep on using these stupid words-nasty, nice, proper, right? Why are you so worried about what’s proper?...why do you take all the life out of life? Why do you kill all the beauty?’ 3. ‘ Because I can’t marry a man to whom I don’t feel I belong in all ways. My mind must be his, my heart must be his, my body must be his. Just as I must feel he belongs to me. ‘ 4.’ The only thing that really matters is feeling and living what you believe-so long as it’s something more than belief in your own comfort.’ 5. 'It’s weird. Uncanny. But there is a sort of relationship between us. I make fun of him, I attack him all the time, but he senses when I’m ‘soft’. When he can dig back and not make me angry. So we slip into teasing states that are almost friendly. It’s partly because I’m so lonely, it’s partly deliberate (I want make him relax, both for his own good and so that one dat he may make a mistake), so it’s part weakness, and part cunning, and part charity. But there’s a mysterious fourth part I can’t define. It can’t be friendship, I loathe him. Perhaps it’s just knowledge. Just knowing a lot about him. And knowing someone automatically makes you feel close to him. Even when you wish he was on another planet.’ 6.’ You must MAKE, always. You must act, if you believe something. Talking about acting is like boasting about pictures you’re going to paint. The most terrible form. If you feel something deeply, you’re not ashamed to show your feeling.’ 7. ‘ The women I’ve loved have always told me I’m selfish. It’s what makes them love me. And then be disgusted with me...But what they can’t stand is that I hate them when they don’t behave in their own way. ‘ 8. ‘ I love honesty and freedom and giving. I love making , I love doing, I love being to the full, I love everything which is not sitting and watching and copying and dead at heart. ‘ 9. ‘ I don’t know what love is...love is something that comes in different clothes, with a different way and different face, and perhaps it takes a long time for you to accept it, to be able to call it love.’ 10. ‘ All this business, it’s bound up with my bossy attitude to life. I’ve always known where I’m going, how I want things to happen. And they have happened as I have wanted, and I have taken it for granted that they have because I know where I’m going. But I have been lucky in all sorts of things. I’ve always tried to happen to life; but it’s time I let life happen to me. ‘ 11. ‘I said, what you love is your own love. It’s not love, it’s selfishness. It’s not me you think of, but what you feel about me.’ 12. ‘ The power of women! I’ve never felt so full of mysterious power. Men are a joke. We’re so weak physically, so helpless with things. Still, even today. But we’re stronger then they are. We can stand their cruelty. They can’t stand ours.

Plum’s handsome mouth curved into a smile. “Oh, yes. It’s slipped your mind, dearest, but the year is 1889—and that means Twelfth Night falls in 1890.” I buried my face in my hands. “No.” Brisbane stirred himself. “What is the significance of 1890?” I peeped over my fingertips. “The Twelfth Night mummers’ play. Every year the villagers put on a traditional mummers’ play.” Brisbane groaned. “Not one of those absurdities with St. George and the dragon?” “The very same.” I exchanged glances with Plum. His smile sharpened as he picked up the story. “I am sure Julia told you Shakespeare once stayed as a guest of the Marches at Bellmont Abbey. There was apparently a quarrel that ended with the earl’s wife throwing Shakespeare’s only copy of the play he was writing into the fire. They patched things up, and—” “And to demonstrate he bore no ill will, Shakespeare himself wrote our mummers’ play,” I finished. “Once every decade, instead of the villagers of Blessingstoke performing the traditional play, the family perform the Shakespearean version for the local folk.” “Every ten years,” Brisbane said, his black brows arched thoughtfully. “Yes. The men in the family act out the parts and the women are a sort of chorus, robed in white and singing in the background.” “It is great fun, really,” Plum put in. “Father always plays the king who sends St. George to kill the dragon and the rest of the parts always seem to go to the same people. Except for St. George. That one always falls to the newest male to marry into the family.” I busied myself with tearing a muffin to bits while Plum’s words registered with Brisbane. “Absolutely not.” I turned to him. “But dearest, it is tradition.” “I am not an enthusiast of tradition.

Then one evening he reached the last chapter, and then the last page, the last verse. And there it was! That unforgivable and unfathomable misprint that had caused the owner of the books to order them to be pulped. Now Bosse handed a copy to each of them sitting round the table, and they thumbed through to the very last verse, and one by one burst out laughing. Bosse was happy enough to find the misprint. He had no interest in finding out how it got there. He had satisfied his curiosity, and in the process had read his first book since his schooldays, and even got a bit religious while he was at it. Not that Bosse allowed God to have any opinion about Bellringer Farm’s business enterprise, nor did he allow the Lord to be present when he filed his tax return, but – in other respects – Bosse now placed his life in the hands of the Father, the Son and the Holy Spirit. And surely none of them would worry about the fact that he set up his stall at markets on Saturdays and sold bibles with a tiny misprint in them? (‘Only ninety-nine crowns each! Jesus! What a bargain!’) But if Bosse had cared, and if, against all odds, he had managed to get to the bottom of it, then after what he had told his friends, he would have continued: A typesetter in a Rotterdam suburb had been through a personal crisis. Several years earlier, he had been recruited by Jehovah’s Witnesses but they had thrown him out when he discovered, and questioned rather too loudly, the fact that the congregation had predicted the return of Jesus on no less than fourteen occasions between 1799 and 1980 – and sensationally managed to get it wrong all fourteen times. Upon which, the typesetter had joined the Pentecostal Church; he liked their teachings about the Last Judgment, he could embrace the idea of God’s final victory over evil, the return of Jesus (without their actually naming a date) and how most of the people from the typesetter’s childhood including his own father, would burn in hell. But this new congregation sent him packing too. A whole month’s collections had gone astray while in the care of the typesetter. He had sworn by all that was holy that the disappearance had nothing to do with him. Besides, shouldn’t Christians forgive? And what choice did he have when his car broke down and he needed a new one to keep his job? As bitter as bile, the typesetter started the layout for that day’s jobs, which ironically happened to consist of printing two thousand bibles! And besides, it was an order from Sweden where as far as the typesetter knew, his father still lived after having abandoned his family when the typesetter was six years old. With tears in his eyes, the typesetter set the text of chapter upon chapter. When he came to the very last chapter – the Book of Revelation – he just lost it. How could Jesus ever want to come back to Earth? Here where Evil had once and for all conquered Good, so what was the point of anything? And the Bible… It was just a joke! So it came about that the typesetter with the shattered nerves made a little addition to the very last verse in the very last chapter in the Swedish bible that was just about to be printed. The typesetter didn’t remember much of his father’s tongue, but he could at least recall a nursery rhyme that was well suited in the context. Thus the bible’s last two verses plus the typesetter’s extra verse were printed as: 20. He who testifies to these things says, Surely I am coming quickly. Amen. Even so, come, Lord Jesus!21. The grace of our Lord Jesus Christ be with you all. Amen.22. And they all lived happily ever after.

Bell resisted selling Texas Instruments a license. “This business is not for you,” the firm was told. “We don’t think you can do it.”38 In the spring of 1952, Haggerty was finally able to convince Bell Labs to let Texas Instruments buy a license to manufacture transistors. He also hired away Gordon Teal, a chemical researcher who worked on one of Bell Labs’ long corridors near the semiconductor team. Teal was an expert at manipulating germanium, but by the time he joined Texas Instruments he had shifted his interest to silicon, a more plentiful element that could perform better at high temperatures. By May 1954 he was able to fabricate a silicon transistor that used the n-p-n junction architecture developed by Shockley. Speaking at a conference that month, near the end of reading a thirty-one-page paper that almost put listeners to sleep, Teal shocked the audience by declaring, “Contrary to what my colleagues have told you about the bleak prospects for silicon transistors, I happen to have a few of them here in my pocket.” He proceeded to dunk a germanium transistor connected to a record player into a beaker of hot oil, causing it to die, and then did the same with one of his silicon transistors, during which Artie Shaw’s “Summit Ridge Drive” continued to blare undiminished. “Before the session ended,” Teal later said, “the astounded audience was scrambling for copies of the talk, which we just happened to bring along.”39 Innovation happens in stages. In the case of the transistor, first there was the invention, led by Shockley, Bardeen, and Brattain. Next came the production, led by engineers such as Teal. Finally, and equally important, there were the entrepreneurs who figured out how to conjure up new markets. Teal’s plucky boss Pat Haggerty was a colorful case study of this third step in the innovation process.

Self-Obsession & Self-Presentation on Social-Media" Some people always post their cars/bikes photos because they love their cars/bikes so much. Some people always post their dogs/cats/birds/fish/pets photos because they love their pets so much. Some people always post their children’s/families photos because they love their children/families so much. Some people always post their daily happy/sad moments because they love sharing their daily lives so much. Some people always post their poems/songs/novels/writings because they love being poets/lyricists/novelists/writers so much. Some people always copy paste other people’s writings/quotes without mentioning the actual writers name because they love seeking attention/fame so much. [Unacceptable & Illegal] Some people always post their plants/garden’s photos because they love planting/gardening so much. Some people always post their art/paintings because they love their creativity so much. Some people always post their home-made food because they love cooking/thoughtful-presentation so much. Some people always post their makeup/hairstyles selfies because they love wearing makeup/doing hair so much. Some people always post their party related photos because they love those parties so much. Some people always post their travel related photos because they love traveling so much. Some people always post their selfies because they love taking selfies so much. Some people always post restaurant/street-foods because they love eating in restaurants/streets so much. Some people always post their job-related photos because they love their jobs so much. Some people always post religious things because they love spreading their religion so much. Some people always post political things because they love politics/power so much. Some people always post inspirational messages because they love being spiritual. Some people always share others posts because they love sharing links so much. Some people always post their creative photographs because they love photography so much. Some people always post their business-related products because they love advertising so much. And some people always post complaints about other people’s post because they love complaining so much

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

It’s with the next drive, self-preservation, that AI really jumps the safety wall separating machines from tooth and claw. We’ve already seen how Omohundro’s chess-playing robot feels about turning itself off. It may decide to use substantial resources, in fact all the resources currently in use by mankind, to investigate whether now is the right time to turn itself off, or whether it’s been fooled about the nature of reality. If the prospect of turning itself off agitates a chess-playing robot, being destroyed makes it downright angry. A self-aware system would take action to avoid its own demise, not because it intrinsically values its existence, but because it can’t fulfill its goals if it is “dead.” Omohundro posits that this drive could make an AI go to great lengths to ensure its survival—making multiple copies of itself, for example. These extreme measures are expensive—they use up resources. But the AI will expend them if it perceives the threat is worth the cost, and resources are available. In the Busy Child scenario, the AI determines that the problem of escaping the AI box in which it is confined is worth mounting a team approach, since at any moment it could be turned off. It makes duplicate copies of itself and swarms the problem. But that’s a fine thing to propose when there’s plenty of storage space on the supercomputer; if there’s little room it is a desperate and perhaps impossible measure. Once the Busy Child ASI escapes, it plays strenuous self-defense: hiding copies of itself in clouds, creating botnets to ward off attackers, and more. Resources used for self-preservation should be commensurate with the threat. However, a purely rational AI may have a different notion of commensurate than we partially rational humans. If it has surplus resources, its idea of self-preservation may expand to include proactive attacks on future threats. To sufficiently advanced AI, anything that has the potential to develop into a future threat may constitute a threat it should eliminate. And remember, machines won’t think about time the way we do. Barring accidents, sufficiently advanced self-improving machines are immortal. The longer you exist, the more threats you’ll encounter, and the longer your lead time will be to deal with them. So, an ASI may want to terminate threats that won’t turn up for a thousand years. Wait a minute, doesn’t that include humans? Without explicit instructions otherwise, wouldn’t it always be the case that we humans would pose a current or future risk to smart machines that we create? While we’re busy avoiding risks of unintended consequences from AI, AI will be scrutinizing humans for dangerous consequences of sharing the world with us.

Editing is the most obvious way of manipulating vision. And yet, the camera sometimes sees what you don’t - a person in the background, for example, or an object moving in the wind. I like these accidents. My first full-length film, Esperanza, was about a woman I befriended on the Lower East Side when I was a film student at NYU. Esperanza had hoarded nearly all the portable objects she had touched every day for thirty years: the Chock Full O’Nuts paper coffee cups, copies of the Daily News, magazines, gum wrappers, price tags, receipts, rubber bands, plastic bags from the 99-cent store where she did most of her shopping, piles of clothes, torn towels, and bric-a-brac she had found in the street. Esperanza’s apartment consisted of floor-to-ceiling stacks of stuff. At first sight, the crowded apartment appeared to be pure chaos, but Esperanza explained to me that her piles were not random. Her paper cups had their own corner. These crenellated towers of yellowing, disintegrating waxed cardboard stood next to piles of newspapers … One evening, however, while I was watching the footage from a day’s filming, I found myself scrutinizing a pile of rags beside Esperanza’s mattress. I noticed that there were objects carefully tucked in among the fraying bits of coloured cloth: rows of pencils, stones, matchbooks, business cards. It was this sighting that led to the “explanation.” She was keenly aware that the world at large disapproved of her “lifestyle,” and that there was little room left for her in the apartment, but when I asked her about the objects among the rags, she said that she wanted to “keep them safe and sound.” The rags were beds for the things. “Both the beds and the ones that lay down on them,” she told me, “are nice and comfy.” It turned out that Esperanza felt for each and every thing she saved, as if the tags and town sweaters and dishes and postcards and newspapers and toys and rags were imbued with thoughts and feelings. After she saw the film, my mother said that Esperanza appeared to believe in a form of “panpsychism.” Mother said that this meant that mind is a fundamental feature of the universe and exists in everything, from stones to people. She said Spinoza subscribed to this view, and “it was a perfectly legitimate philosophical position.” Esperanza didn’t know anything about Spinoza … My mother believed and I believe in really looking hard at things because, after a while, what you see isn’t at all what you thought you were seeing just a short time before. looking at any person or object carefully means that it will become increasingly strange, and you will see more and more. I wanted my film about this lonely woman to break down visual and cultural cliches, to be an intimate portrait, not a piece of leering voyeurism about woman’s horrible accumulations.

The US traded its manufacturing sector’s health for its entertainment industry, hoping that Police Academy sequels could take the place of the rustbelt. The US bet wrong. But like a losing gambler who keeps on doubling down, the US doesn’t know when to quit. It keeps meeting with its entertainment giants, asking how US foreign and domestic policy can preserve its business-model. Criminalize 70 million American file-sharers? Check. Turn the world’s copyright laws upside down? Check. Cream the IT industry by criminalizing attempted infringement? Check. It’ll never work. It can never work. There will always be an entertainment industry, but not one based on excluding access to published digital works. Once it’s in the world, it’ll be copied. This is why I give away digital copies of my books and make money on the printed editions: I’m not going to stop people from copying the electronic editions, so I might as well treat them as an enticement to buy the printed objects. But there is an information economy. You don’t even need a computer to participate. My barber, an avowed technophobe who rebuilds antique motorcycles and doesn’t own a PC, benefited from the information economy when I found him by googling for barbershops in my neighborhood. Teachers benefit from the information economy when they share lesson plans with their colleagues around the world by email. Doctors benefit from the information economy when they move their patient files to efficient digital formats. Insurance companies benefit from the information economy through better access to fresh data used in the preparation of actuarial tables. Marinas benefit from the information economy when office-slaves look up the weekend’s weather online and decide to skip out on Friday for a weekend’s sailing. Families of migrant workers benefit from the information economy when their sons and daughters wire cash home from a convenience store Western Union terminal. This stuff generates wealth for those who practice it. It enriches the country and improves our lives. And it can peacefully co-exist with movies, music and microcode, but not if Hollywood gets to call the shots. Where IT managers are expected to police their networks and systems for unauthorized copying – no matter what that does to productivity – they cannot co-exist. Where our operating systems are rendered inoperable by “copy protection,” they cannot co-exist. Where our educational institutions are turned into conscript enforcers for the record industry, they cannot co-exist. The information economy is all around us. The countries that embrace it will emerge as global economic superpowers. The countries that stubbornly hold to the simplistic idea that the information economy is about selling information will end up at the bottom of the pile. What country do you want to live in?

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is terrible and 10 fantastic. When in doubt, be conservative in your estimate: Urgency. How badly do people want or need this right now? (Renting an old movie is low urgency; seeing the first showing of a new movie on opening night is high urgency, since it only happens once.) Market Size. How many people are purchasing things like this? (The market for underwater basket-weaving courses is very small; the market for cancer cures is massive.) Pricing Potential. What is the highest price a typical purchaser would be willing to spend for a solution? (Lollipops sell for $0.05; aircraft carriers sell for billions.) Cost of Customer Acquisition. How easy is it to acquire a new customer? On average, how much will it cost to generate a sale, in both money and effort? (Restaurants built on high-traffic interstate highways spend little to bring in new customers. Government contractors can spend millions landing major procurement deals.) Cost of Value Delivery. How much will it cost to create and deliver the value offered, in both money and effort? (Delivering files via the internet is almost free; inventing a product and building a factory costs millions.) Uniqueness of Offer. How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? (There are many hair salons but very few companies that offer private space travel.) Speed to Market. How soon can you create something to sell? (You can offer to mow a neighbor’s lawn in minutes; opening a bank can take years.) Up-front Investment. How much will you have to invest before you’re ready to sell? (To be a housekeeper, all you need is a set of inexpensive cleaning products. To mine for gold, you need millions to purchase land and excavating equipment.) Upsell Potential. Are there related secondary offers that you could also present to purchasing customers? (Customers who purchase razors need shaving cream and extra blades as well; buy a Frisbee and you won’t need another unless you lose it.) Evergreen Potential. Once the initial offer has been created, how much additional work will you have to put in in order to continue selling? (Business consulting requires ongoing work to get paid; a book can be produced once and then sold over and over as is.) When you’re done with your assessment, add up the score. If the score is 50 or below, move on to another idea—there are better places to invest your energy and resources. If the score is 75 or above, you have a very promising idea—full speed ahead. Anything between 50 and 75 has the potential to pay the bills but won’t be a home run without a huge investment of energy and resources.

During his time working for the head of strategy at the bank in the early 1990s, Musk had been asked to take a look at the company’s third-world debt portfolio. This pool of money went by the depressing name of “less-developed country debt,” and Bank of Nova Scotia had billions of dollars of it. Countries throughout South America and elsewhere had defaulted in the years prior, forcing the bank to write down some of its debt value. Musk’s boss wanted him to dig into the bank’s holdings as a learning experiment and try to determine how much the debt was actually worth. While pursuing this project, Musk stumbled upon what seemed like an obvious business opportunity. The United States had tried to help reduce the debt burden of a number of developing countries through so-called Brady bonds, in which the U.S. government basically backstopped the debt of countries like Brazil and Argentina. Musk noticed an arbitrage play. “I calculated the backstop value, and it was something like fifty cents on the dollar, while the actual debt was trading at twenty-five cents,” Musk said. “This was like the biggest opportunity ever, and nobody seemed to realize it.” Musk tried to remain cool and calm as he rang Goldman Sachs, one of the main traders in this market, and probed around about what he had seen. He inquired as to how much Brazilian debt might be available at the 25-cents price. “The guy said, ‘How much do you want?’ and I came up with some ridiculous number like ten billion dollars,” Musk said. When the trader confirmed that was doable, Musk hung up the phone. “I was thinking that they had to be fucking crazy because you could double your money. Everything was backed by Uncle Sam. It was a no-brainer.” Musk had spent the summer earning about fourteen dollars an hour and getting chewed out for using the executive coffee machine, among other status infractions, and figured his moment to shine and make a big bonus had arrived. He sprinted up to his boss’s office and pitched the opportunity of a lifetime. “You can make billions of dollars for free,” he said. His boss told Musk to write up a report, which soon got passed up to the bank’s CEO, who promptly rejected the proposal, saying the bank had been burned on Brazilian and Argentinian debt before and didn’t want to mess with it again. “I tried to tell them that’s not the point,” Musk said. “The point is that it’s fucking backed by Uncle Sam. It doesn’t matter what the South Americans do. You cannot lose unless you think the U.S. Treasury is going to default. But they still didn’t do it, and I was stunned. Later in life, as I competed against the banks, I would think back to this moment, and it gave me confidence. All the bankers did was copy what everyone else did. If everyone else ran off a bloody cliff, they’d run right off a cliff with them. If there was a giant pile of gold sitting in the middle of the room and nobody was picking it up, they wouldn’t pick it up, either.” In

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

I don't want anyone else but sometimes, surprisingly, there's someone, not the prettiest or the most available, but you know that in another life it would be her. Or him, don't you find? A small quickening. The room responds slightly to being entered. Like a raised blind. Nothing intended, and a long way from doing anything, but you catch the glint of being someone else's possibility, and it's a sort of politeness to show you haven't missed it, so you push it a little, well within safety, but there's that sense of a promise almost being made in the touching and kissing without which no one can seem to say good morning in this poney business and one more push would do it. -The Real Thing (London 1982), p.73 Today, I bought a copy of the play at the co-op, I thought I should send it to you- out of a sort of politeness.