Conversion Optimization Quotes

One has to have a complicated kind of optimism. You can't refuse to look at how horrible things are.

i have this productivity anxiety that everyone else is working harder than me and i’m going to be left behind cause i’m not working fast enough long enough and i’m wasting my time i don’t sit down to have breakfast i take it to go i call my mother when i’m free—otherwise it takes too long to have a conversation i put off everything that won’t bring me closer to my dreams as if the things i’m putting off are not the dream themselves isn’t the dream that i have a mother to call and a table to eat breakfast at instead i’m lost in the sick need to optimize every hour of my day so i’m improving in some way making money in some way advancing my career in some way because that’s what it takes to be successful right i excavate my life package it up sell it to the world [...] capitalism got inside my head and made me think my only value is how much i produce for people to consume capitalism got inside my head and made me think i am of worth as long as i am working i learned impatience from it i learned self-doubt from it learned to plant seeds in the ground and expect flowers the next day but magic doesn’t work like that magic doesn’t happen cause i’ve figured out how to pack more work in a day magic moves by the laws of nature and nature has its own clock magic happens when we play when we escape daydream and imagine that’s where everything with the power to fulfill us is waiting on its knees for us - productivity anxiety

When you shift conversations and explore the greatness of your team members, you're likely to be a person who creates opportunities for their strength to show up on the job.

You need hope to form a thought. It takes-I don't know-optimism to speak, to engage in conversation. Because really, what's the point of all this communicating? What difference does it really make what we say to each other? Or what we do, for that matter?

Mr. Roosevelt liked to be liked. He courted and wooed people. He had good taste, an affable disposition, and profound delight in people and human relationships. This was probably the single most revealing of all his characteristics; it was both a strength and a weakness, and is a clue to much. To want to be liked by everybody does not merely mean amiability; it connotes will to power, for the obvious reason that if the process is carried on long enough and enough people like the person, his power eventually becomes infinite and universal. Conversely, any man with great will to power and sense of historical mission, like Roosevelt, not only likes to be liked; he has to be liked, in order to feed his ego. But FDR went beyond this; he wanted to be liked not only by contemporaries on as broad a scale as possible, but by posterity. This, among others, is one reason for his collector's instinct. He collected himself—for history. He wanted to be spoken of well by succeeding generations, which means that he had the typical great man's wish for immortality, and hence—as we shall see in a subsequent chapter—he preserved everything about himself that might be of the slightest interest to historians. His passion for collecting and cataloguing is also a suggestive indication of his optimism. He was quite content to put absolutely everything on the record, without fear of what the world verdict of history would be.

There is a misconception of tragedy with which I have been struck in review after review, and in many conversations with writers and readers alike. It is the idea that tragedy is of necessity allied to pessimism. Even the dictionary says nothing more about the word than that it means a story with a sad or unhappy ending. This impression is so firmly fixed that I almost hesitate to claim that in truth tragedy implies more optimism in its author than does comedy, and that its final result ought to be the reinforcement of the onlooker's brightest opinions of the human animal.

The day I sobered up, I stopped talking,” he says. “What was there to say? You need hope to form a thought. It takes—I don’t know—optimism to speak, to engage in conversation. Because, really, what’s the point of all this communicating? What difference does it really make what we say to each other? Or what we do, for that matter?” “There’s a name for that,” she says. “It’s called depression.

The soup-kitchen was behind the cathedral; it remained only to determine which, of the many and beautiful churches of Cracow, was the cathedral. Whom could one ask, and how? A priest walked by; I would ask the priest. Now the priest, young and of benign appearance, understood neither French nor German; as a result, for the first and only time in my post-scholastic career, I reaped the fruits of years of classical studies, carrying on the most extravagant and chaotic of conversations in Latin. After the initial request for information (Pater optime, ubi est menas pauperorum?), we began to speak confusedly of everything, of my being a Jew, of the Lager (castra? better: Lager, only too likely to be understood by everybody), of Italy, of the danger of speaking German in public (which I was to understand soon after, by direct experience), and of innumerable other things, to which the unusual dress of the language gave a curious air of the remotest past.

With many high-earning, public women espousing operating as individuals, "feminism" was reduced to a self-empowerment strategy. A way to get things. A way to get more of the things you thought you deserved. A way to consume. But it also performed something far more sinister: "feminism" became automatically imbued with agency and autonomy, starting popular feminist discourse with a lack of class literacy. Centering popular feminism there meant that the women and other marginalized genders who didn't have the necessary means to secure independence or power—in broader culture, in their families, in their communities, in their workplaces—were not a part of this conversation about becoming an optimized agent of self.

A person can feel pleasure without any effort, if the appropriate centers in his brain are electrically stimulated, or as a result of the chemical stimulation of drugs. But it is impossible to enjoy a tennis game, a book, or a conversation unless attention is fully concentrated on the activity.

My life of conversation leads me to reimagine the very meaning of hope. I define hope as distinct from optimism or idealism. It has nothing to do with wishing. It references reality at every turn and reveres truth. It lives open eyed and wholeheartedly with the darkness that is woven ineluctably into the light of life and sometimes seems to overcome it. Hope, like every virtue, is a choice that becomes a habit that becomes spiritual muscle memory.

While active listening is crucial for optimal communication, we are faced with a dilemma which can perplex even the sincerest and engaged of individuals.

On the other hand, data smart marketers look beyond data and do not go around chasing KPI. They focus on solving their customers’ problems, one at a time.

A more substantive potential use of words to enhance our lives is the lost art of conversation.

Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you’re able to connect authentically with your audience and make them feel special.

One simple glance can convey to your recipient that you are . . . • Present • Interested • Paying attention • Being respectful • Listening • Confident • Engaged • Caring • Dedicated • Appreciative • Empathetic • Focused • Supportive • Trustworthy • Acknowledging • Excited This list barely scratches the surface; however, it opens the conversation about how vital your eye contact is for making positive first impressions.

What crucial conversations need to be readdressed in your personal and professional relationships in order for you to gain peace, clarity, and resolution? Create the space in your life to readdress what needs to be given hope for healing.

It's a familiar, if not exactly inspiring, message: in the face of slim pickings, lower your standards. It also makes clear the converse: with more fish in the sea, raise them. In both cases, crucially, the math tells you exactly by how much.

Whether it is in a sales situation, love at first sight, a husband and wife having an important conversation, a parent disciplining a child, or a teacher instructing her students, eye contact is a powerful body language for enriching engagement, focus, and communication.

I thought back on this conversation often that year as I watched the high-minded optimism of Brandon slowly erode as investor pressure mounted. If technology represented the landscape that people actually traversed in life, it was one that could be drastically shaped and reshaped by money—advertisers, investors, whoever had it. Even I knew that.

We've all been in the middle of a conversation and the person with whom we are speaking breaks eye contact, appears distracted, glazes over, or looks elsewhere. Their simple eye movement can quickly break down communications by making us feel ignored, dismissed, or rejected. For some, it may be accidental and unintentional, while for others, avoiding eye contact is on purpose.

why humans treat each other so violently. We’ve always known that this violence comes from the urge humans feel to control and dominate one another, but only recently have we studied this phenomenon from the inside, from the point of view of the individual’s consciousness. We have asked what happens inside a human being that makes him want to control someone else. We have found that when an individual walks up to another person and engages in a conversation, which happens billions of times each day in the world, one of two things can happen. That individual can come away feeling strong or feeling weak, depending on what occurs in the interaction.’ I gave him a puzzled look and he appeared slightly embarrassed at having rushed into a long lecture on the subject. I asked

Negativity as a source for social theory tends to reject the impulses to repair social relations that appear to us irreparable, and in that light, our work might seem quietistic, apolitical, nihilist, defeatist, or even irresponsible. By engaging closely with sociality and with our own deep-rooted tendencies to think about its zones of optimism and longing, we are seeking to make a persuasive case for the necessity of recognizing the importance of addressing structural antagonisms in any analytic of the social. In doing so, we seek to affirm negativity's central role in any antinormative politics. We hope this conversation might permit a reframing of the antisocial thesis that has already generated such lively debate and so much important theoretical work by its critics and adherents alike. Part

We divide ourselves into ‘us’ and ‘them’ based on all sorts of random and insignificant traits… According to optimal distinctiveness theory, humans are drawn to social groups that simultaneously fulfill two conflicting needs - - a need for assimilation, or the desire for social connection, affiliation, inclusion, and belonging, and a need for differentiation, or the desire to be unique, special, and distinctive.

Each of the following states of being is distinctly tied to one of the seven core emotions...Freedom, Passion, Enthusiasm, Positive Expectations, Optimism, Contentment, Boredom, Pessimism, Frustration, A sense of being overwhelmed, Disappointment, Doubt, Worry, Blame, Discouragement, Bitterness, Vengefulness, Hatred, Jealousy, Insecurity, Guilt, Unworthiness, Grief, Depression, Powerlessness, Inability to concerntrate

There are no strict formulas, however, for how much time people actually have to work. It seems, for instance, that the early hunter-gatherers, like their present-day descendants living in the inhospitable deserts of Africa and Australia, spent only three to five hours each day on what we would call working—providing for food, shelter, clothing, and tools. They spent the rest of the day in conversation, resting, or dancing.

On my way, I was learning, was the product of Barack’s eternal optimism, an indication of his eagerness to be home that did nothing to signify when he would actually arrive. Almost home was not a geo-locator but rather a state of mind. Sometimes he was on his way but needed to stop in to have one last forty-five-minute conversation with a colleague before he got into the car. Other times, he was almost home but forgot to mention that he was first going to fit in a quick workout at the gym.

It seems, for instance, that the early hunter-gatherers, like their present-day descendants living in the inhospitable deserts of Africa and Australia, spent only three to five hours each day on what we would call working—providing for food, shelter, clothing, and tools. They spent the rest of the day in conversation, resting, or dancing. At the opposite extreme were the industrial workers of the nineteenth century, who were often forced to spend twelve-hour days, six days a week, toiling in grim factories or dangerous mines.

The way to succeed on Tinder is, as everyone knows, to be a humorless narcissist with no personality because you spend all your time trying to look good and none at all cultivating a brain. You get two beauties together – a bimbo and a himbo – and all you have is a tumbleweed conversation. They don’t know anything, so they have nothing to talk about. Once the vacuous, vapid chat-up lines are exhausted – in five-seconds-flat – what’s left? They have to fuck because there’s nothing else for them to do, except go back to posting selfies and watching videos of cats. Yawn. What a non-life.

7 Ways to Improve Eye Contact at any Time 1. Relax into the moment by smiling. 2. Practice making eye contact with people you trust, so that when you are with strangers, it is easier to form a connection. 3. When you feel uncomfortable, begin by looking at their mouth or forehead. 4. Lean in and show that you are interested and attentive. 5. Put a little space between you and the other person. 6. Remember that the other person may be feeling just as awkward. 7. Don’t give them a blank stare throughout a conversation. Rather, practice gazing down or to the side every few moments so that you appear relaxed.

If “universal connectivity” remained the goal at Bell Labs—if indeed the telecommunications systems of the future, as Kelly saw it, would be “more like the biological systems of man’s brain and nervous system”—then the realization of those dreams didn’t only depend on the hardware of new technologies, such as the transistor. A mathematical guide for the system’s engineers, a blueprint for how to move data around with optimal efficiency, which was what Shannon offered, would be crucial, too. Shannon maintained that all communications systems could be thought of in the same way, regardless of whether they involved a lunchroom conversation, a postmarked letter, a phone call, or a radio or telephone transmission.

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His political and social speeches were cataracts of anecdotes and "loud laughter"; his bodily health was of a bursting sort; his ethics were all optimism; and he dealt with the Drink problem (his favourite topic) with that immortal or even monotonous gaiety which is so often a mark of the prosperous total abstainer. The established story of his conversion was familiar on the more puritanic platforms and pulpits, how he had been, when only a boy, drawn away from Scotch theology to Scotch whisky, and how he had risen out of both and become (as he modestly put it) what he was. Yet his wide white beard, cherubic face, and sparkling spectacles, at the numberless dinners and congresses where they appeared, made it hard to believe, somehow, that he had ever been anything so morbid as either a dram-drinker or a Calvinist. He was, one felt, the most seriously merry of all the sons of men.

In the meantime Chancellor Schleicher went about—with an optimism that was myopic, to say the least—trying to establish a stable government. On December 15 he made a fireside broadcast to the nation begging his listeners to forget that he was a general and assuring them that he was a supporter “neither of capitalism nor of socialism” and that to him “concepts such as private economy or planned economy have lost their terrors.” His principal task, he said, was to provide work for the unemployed and get the country back on its economic feet. There would be no tax increase, no more wage cuts. In fact, he was canceling the last cut in wages and relief which Papen had made. Furthermore, he was ending the agricultural quotas which Papen had established for the benefit of the large landowners and instead was launching a scheme to take 800,000 acres from the bankrupt Junker estates in the East and give them to 25,000 peasant families. Also prices of such essentials as coal and meat would be kept down by rigid control. This was a bid for the support of the very masses which he had hitherto opposed or disregarded, and Schleicher followed it up with conversations with the trade unions, to whose leaders he gave the impression that he envisaged a future in which organized labor and the Army would be twin pillars of the nation. But labor was not to be taken in by a man whom it profoundly mistrusted, and it declined its co-operation. The industrialists and the big landowners, on the other hand, rose up in arms against the new Chancellor’s program, which they clamored was nothing less than Bolshevism. The businessmen were aghast at Schleicher’s sudden friendliness to the unions. The owners of large estates were infuriated at his reduction of agricultural protection and livid at the prospect of his breaking up the bankrupt estates in the East. On

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Spellbinders are characterized by pathological egotism. Such a person is forced by some internal causes to make an early choice between two possibilities: the first is forcing other people to think and experience things in a manner similar to his own; the second is a feeling of being lonely and different, a pathological misfit in social life. Sometimes the choice is either snake-charming or suicide. Triumphant repression of selfcritical or unpleasant concepts from the field of consciousness gradually gives rise to the phenomena of conversive thinking (twisted thinking), or paralogistics (twisted logic), paramoralisms (twisted morality), and the use of reversion blockades (Big Lies). They stream so profusely from the mind and mouth of the spellbinder that they flood the average person’s mind. Everything becomes subordinated to the spellbinder’s over-compensatory conviction that they are exceptional, sometimes even messianic. An ideology emerges from this conviction, true in part, whose value is supposedly superior. However, if we analyze the exact functions of such an ideology in the spellbinder’s personality, we perceive that it is nothing other than a means of self-charming, useful for repressing those tormenting selfcritical associations into the subconscious. The ideology’s instrumental role in influencing other people also serves the spellbinder’s needs. The spellbinder believes that he will always find converts to his ideology, and most often, they are right. However, they feel shock (or even paramoral indignation) when it turns out that their influence extends to only a limited minority, while most people’s attitude to their activities remains critical, pained and disturbed. The spellbinder is thus confronted with a choice: either withdraw back into his void or strengthen his position by improving the ef ectiveness of his activities. The spellbinder places on a high moral plane anyone who has succumbed to his influence and incorporated the experiential method he imposes. He showers such people with attention and property, if possible. Critics are met with “moral” outrage. It can even be proclaimed that the compliant minority is in fact the moral majority, since it professes the best ideology and honors a leader whose qualities are above average. Such activity is always necessarily characterized by the inability to foresee its final results, something obvious from the psychological point of view because its substratum contains pathological phenomena, and both spellbinding and self-charming make it impossible to perceive reality accurately enough to foresee results logically. However, spellbinders nurture great optimism and harbor visions of future triumphs similar to those they enjoyed over their own crippled souls. It is also possible for optimism to be a pathological symptom. In a healthy society, the activities of spellbinders meet with criticism effective enough to stifle them quickly. However, when they are preceded by conditions operating destructively upon common sense and social order; such as social injustice, cultural backwardness, or intellectually limited rulers sometimes manifesting pathological traits, spellbinders’ activities have led entire societies into large-scale human tragedy. Such an individual fishes an environment or society for people amenable to his influence, deepening their psychological weaknesses until they finally join together in a ponerogenic union. On the other hand, people who have maintained their healthy critical faculties intact, based upon their own common sense and moral criteria, attempt to counteract the spellbinders’ activities and their results. In the resulting polarization of social attitudes, each side justifies itself by means of moral categories. That is why such commonsense resistance is always accompanied by some feeling of helplessness and deficiency of criteria.

Throughout everything, my father’s cheerfulness, his optimism, is palpable in his ever-present sense of humor. Yet I’m struck by a comment he makes in a conversation with Ryan: “If there is no humor, you find sadness. Sadness appears. No humor isn’t followed by nothing. It’s followed by sadness.” I see in his journals and written memories that my father’s perennial good humor and quick wit may be a cover for his sadness, which reminds me of my own.

Worse still, programs like these may lead employers to optimize for misleading metrics, like maximizing for “likes” or “shares” or high “net promoter scores,” which are easy to earn when programs are fun and fluent but not when they’re demanding. Instead of designing for recall or behavior change, we risk designing for popularity.

I had often called myself an optimist, to avoid the too evident blasphemy of pessimism. But all the optimism of the age had been false and disheartening for this reason, that it had always been trying to prove that we fit in to the world. The Christian optimism is based on the fact that we do not fit in to the world. I had tried to be happy by telling myself that man is an animal, like any other which sought its meat from God. But now I really was happy, for I had learnt that man is a monstrosity. I had been right in feeling all things as odd, for I myself was at once worse and better than all things. The optimist's pleasure was prosaic, for it dwelt on the naturalness of everything; the Christian pleasure was poetic, for it dwelt on the unnaturalness of everything in the light of the supernatural. The modern philosopher had told me again and again that I was in the right place, and I had still felt depressed even in acquiescence. But I had heard that I was in the wrong place, and my soul sang for joy, like a bird in spring. The knowledge found out and illuminated forgotten chambers in the dark house of infancy. I knew now why grass had always seemed to me as queer as the green beard of a giant, and why I could feel homesick at home.

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God is not found at the conclusion of a syllogism, nor in a miraculous intervention in ordinary life, but in living a certain way of life. It involves every dimension of our personalities (moral, spiritual, psychological, emotional, physical, sexual, aesthetic) and every dimension of our lives (private and social). At the end of a long journey towards optimal openness, a journey that ultimately demands conversion in every dimension of our personality, God will spontaneously be part and parcel of our ordinary awareness.

Whereas the physiology of the arousal response is to optimize fight or flight, the physiology of dissociation is to help us rest, replenish, survive injury, and tolerate pain. Where arousal increases heart rate, dissociation decreases it. Where arousal sends blood to the muscles, dissociation keeps blood in the trunk, to minimize blood loss in case of injury. Arousal increases adrenaline; dissociation releases the body’s own pain killers, enkephalins and endorphins. And dissociation was the only adaptive option available to four-year-old Jesse in abusive moments-the ability to emotionally flee to his inner world.

I like to think that I have a place in my mind for an imaginary rainbow to dwell – my own internal color spectrum.

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Understanding the factors that drive buyer decisions can help optimize the sales process, leading to higher conversion rates.

Liam Scott, a seasoned tech marketing specialist, excels in fostering innovation and steering business growth. Leveraging digital strategies, he magnifies brand awareness and optimizes conversion rates.

Liam Scott, an expert in tech marketing, thrives on driving innovation and fostering business growth. Through his digital strategies, he amplifies brand awareness and optimizes conversion rates, as the founder and CEO of a flourishing agency.

Your visitors are used to a certain way e-commerce sites work. In total, they spend way more time on other sites than on your site. So don’t try to be different in the way your site works, because then they have to figure out and learn how your site works.

And the fact that we took that leap, without knowing that everything would work out? Perhaps that act of faith, of hope, might carry us through tougher times, when we look back and marvel at it, and think, how little we knew, how easily we could have found a reason not to jump.

In this book, I will offer a revolutionary new look at how the brain, the gut, and the trillions of microorganisms living in the gut communicate with each other. In particular, I will focus on the role these connections play in maintaining the health of our brain and our gut. I will discuss the negative consequences on the health of these two organs when their cross talk is disturbed, and propose ways of how to obtain optimal health by reestablishing and optimizing brain-gut communications.

To make these loops actionable for product teams, you can break them down into more granular steps, and A/B test them. For example, Uber’s viral loop for drivers involved a referral program that was exposed during the onboarding process. There were a dozen or so screens on the app that a driver moved through during the sign-up process—entering their phone number creating a password, uploading their driver’s license, etc. Each of these steps could be optimized so that more users would pass through. Then, drivers would be presented with an explanation on how to refer their friends, and what type of bonus they’d get for doing so. This could be improved as well—should the message offer $100 to sign up, or $300? If you invite five people should you get a bonus? Should an invite mention the name of the inviter, or just focus on Uber, as an app? On the sign-up page, should you ask for a driver’s email or their phone number, or both? A product team can brainstorm hundreds of these ideas and systematically try them, measuring for conversion rates and the number of invites sent. Optimizing each of these steps with A/B tests might only boost each step’s conversion by 5 percent here or 10 percent there, but it’s a compounding effect. Hundreds of A/B tests later, the millions of dollars you might be spending on acquiring customers is made substantially more efficient.

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The 8 Forms of Wealth learning model is based upon eight hidden (because they are not so commonly considered) habits that I energetically urge you to embrace: Growth: The Daily Self-Improvement Habit. This habit is based on the insight that humans are happiest and genuinely wealthiest when we are steadily realizing our personal gifts and primal talents. The regular pursuit of personal growth is one of your most valuable assets. Wellness: The Steadily Optimize Your Health Habit. This habit is founded on your deep understanding that peak mental, emotional, physical, and spiritual vitality and living a long life filled with energy, wellness, and joyfulness are mission-essential to you being honestly rich. Family: The Happy Family, Happy Life Habit. This habit is built on the knowledge that having all the money and material success in the world is worthless if you are all alone. So enrich the connections with the ones you love. And fill your life with fantastic friends who upgrade your happiness. Craft: The Work as a Platform for Purpose Habit. This habit is grounded in the consistent practice of seeing your work as a noble pursuit and an opportunity not only to make more of your genius real, but also to make our world a better place. Mastery is a currency worth investing in. Money: The Prosperity as Fuel for Freedom Habit. This habit is driven by the principle that financial abundance is not only far from evil but also a necessity for living in a way that is generous, fascinating, and original. Community: The You Become Your Social Network Habit. This habit is structured around the scientific fact that a human being’s thinking, feeling, behaving, and producing are profoundly influenced by their associations, conversations, and mentors. To lead a great life, fill your circle with great people. Adventure: The Joy Comes from Exploring Not Possessing Habit. This habit is formulated around the reality that what creates vast joy is not material goods but magical moments doing things that flood us with feelings of gratefulness, wonder, and awe. Enrich your days with these and your life will rise into a whole new universe of inspiration. Service: The Life Is Short So Be Very Helpful Habit. This habit is founded on the time-honored understanding that the main aim of a life richly lived is to make the lives of others better. As you lose yourself in a cause that is bigger than you, you will not only find your greatest self but will illuminate the world in the process. And discover treasures far beyond the limits of cash, possessions, and public status.

Without optimism, you can’t make progress. If you’re a pessimist, you’re already defeated.

Optimism is what gets progress. Pessimism gets nowhere. We all are pulling at the same wagon. We’re doing it collectively. No one person does it. And it’s important to recognize that. We all have to work together in concert.

Yet my converse observation is: “Optimism is not an idle speculation on the future but rather a self-fulfilling prophecy.” Belief that a better world is genuinely possible is a powerful motivator to work hard on creating it.

Yes.” “This house,” she continued, “contains a few thousand books. They are mostly novels. I grew so disillusioned with psychology and all the social sciences that I trashed every book of that kind. At one time, I enjoyed reading history, but most of what is published these days is so unhistorical that one of my primary arteries, less elastic year by year, will pop if I read more of that. I engaged a document-disposal company to come by with a truck-size shredder and watched while they turned all those volumes into confetti. I came to the conclusion that truth could be found only in good fiction, and for years I took enormous pleasure in reading well-written novels. But a moment came when I’d had more than enough of the truths those works conveyed, and since then I have read nothing other than books of jokes intended to be left by the toilet for those occasions when one’s system is not functioning optimally. I’ve kept all the novels for sentimental reasons. You may read any you wish, but you must never attempt to have a conversation with me about them. Is that clear?

Prioritizing Your Email Roadmap Chances are you’ll need a Hail Mary. And a Net Promoter Score survey email. And a newsletter. And… And… And… If you are getting started with your email program, the list of emails you’ll need will probably be very long. Do you need to do everything at once? Definitely not. In fact, it’s best to start your program by aligning with business priorities and getting results before thinking about expanding. What areas are most troublesome in your business right now? What metric are you expected to move with email? Is it: Engagement? Retention? Conversion? Revenue? Signups? If none of those stick out above the rest, start from the top. Welcome and onboarding emails set the tone for product usage. Better onboarding and value communication lead to reductions in churn and disengagement down the road. Welcome and onboarding emails are also sent to most, if not all, of your users, thus they have a greater potential to influence user behaviors. At Highlights, for example, we set up a welcome email, five onboarding emails, and an upsell email the week before we launched the product. The goal was to maximize the number of people in a position to convert. It also allowed us to start getting some data to optimize performance. In general, you’ll want to prioritize emails that: send a lot (large volume of sends); send consistently (every day, or every week at least); and have the potential to have a big impact on a key business goal. In the beginning especially, you want to make sure that you have a clear goal or metric to monitor with the aim of evaluating performance with user data. Start implementing a first sequence, test, gather data, and move on to the next sequence.

David Ben-Gurion well understood these contradictory perspectives. As he told his colleagues, against the backdrop of the Arab Revolt of 1936-1939: "We must see the situation for what it is. On the security front, we are those attacked and who are on the defensive. But in the political field we are the attackers and the Arabs are those defending themselves. They are living in the country and own the land, the village. We live in the Diaspora and want only to immigrate [to Palestine] and gain possession of [lirkosh] the land from them." Years later, after the establishment of Israel, he expatiated on the Arab perspective in a conversation with the Zionist leader Nahum Goldmann: "I don't understand your optimism.... Why should the Arabs make peace? If I was an Arab leader I would never make terms with Israel. That is natural: We have taken their country. Sure, God promised it to us, but what does that matter to them? Our God is not theirs. We come from Israel, it's true, but two thousand years ago, and what is that to them? There has been anti-Semitism, the Nazis, Hitler, Auschwitz, but was that their fault? They only see one thing: We have come here and stolen their country. Why should they accept that?

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Optimism and faith is not enough; terrible things do happen, but that doesn't mean that you have to live in a constant state of fear. If you do, the bad things might still happen anyway, but you wouldn't have enjoyed all the pleasures of being alive.

With increasing stress or threat, the dissociative response takes a person deeper and deeper into a protective mode. Whereas the physiology of the arousal response is to optimize fight or flight, the physiology of dissociation is to help us rest, replenish, survive injury, and tolerate pain. Where arousal increases heart rate, dissociation decreases it. Where arousal sends blood to the muscles, dissociation keeps blood in the trunk, to minimize blood loss in case of injury. Arousal releases adrenaline; dissociation releases the body’s own pain killers, enkephalins and endorphins. And dissociation was the only adaptive option available to four-year-old Jesse in abusive moments—the ability to emotionally flee to his inner world.

Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.

Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

Conversely, we humans are born premature and highly dependent newborns whose brains are shaped through years of interactions with our caretakers and the environment.

It takes—I don’t know—optimism to speak, to engage in conversation. Because, really, what’s the point of all this communicating? What difference does it really make what we say to each other? Or what we do, for that matter?” “There’s a name for that,” she says. “It’s called depression.

You need hope to form a thought. It takes—I don’t know—optimism to speak, to engage in conversation. Because, really, what’s the point of all this communicating? What difference does it really make what we say to each other?

Don Fabrizio remembered a conversation with Father Pirrone some months before in the sunlit observatory. What the Jesuit had predicted had come to pass. But wasn’t it perhaps good tactics to insert himself into the new movement, make at least part use of it for a few members of his own class? The worry of his imminent interview with Don Calogero lessened. “But the rest of his family, Don Ciccio, what are they really like?” “Excellency, no one has laid eyes on Don Calogero’s wife for years, except me. She only leaves the house to go to early Mass, the five o’clock one, when it’s empty. There’s no organ-playing at that hour; but once I got up early just to see her. Donna Bastiana came in with her maid, and as I was hiding behind a confessional I could not see very much; but at the end of Mass the heat was too great for the poor woman and she took off her black veil. Word of honour, Excellency, she was lovely as the sun, one can’t blame Don Calogero, who’s a beetle of a man, for wanting to keep her away from others. But even in the best kept houses secrets come out; servants talk; and it seems Donna Bastiana is a kind of animal: she can’t read or write or tell the time by a clock, can scarcely talk; just a beautiful mare, voluptuous and uncouth; she’s incapable even of affection for her own daughter! Good for bed and that’s all.” Don Ciccio, who, as protégé of queens and follower of princes, considered his own simple manners to be perfect, smiled with pleasure. He had found a way of getting some of his own back on the suppressor of his personality. “Anyway,” he went on, “one couldn’t expect much else. You know whose daughter Donna Bastiana is, Excellency?” He turned, rose on tiptoe, pointed to a distant group of huts which looked as if they were slithering off the edge of the hill, nailed there just by a wretched-looking bell-tower: a crucified hamlet. “She’s the daughter of one of your peasants from Runci, Peppe Giunta he was called, so filthy and so crude that everyone called him Peppe “Mmerda” . . . excuse the word, Excellency.” Satisfied, he twisted one of Teresina’s ears round a finger. “Two years after Don Calogero had eloped with Bastiana they found him dead on the path to Rampinzeri, with twelve bullets in his back. Always lucky, is Don Calogero, for the old man was getting above himself and demanding, they say.” Much of this was known to Don Fabrizio and had already been balanced up in his mind; but the nickname of Angelica’s grandfather was new to him; it opened a profound historical perspective, and made him glimpse other abysses compared to which Don Calogero himself seemed a garden flowerbed. The Prince began to feel the ground giving way under his feet; how ever could Tancredi swallow this? And what about himself? He found himself trying to work out the relationship between the Prince of Salina, uncle of the bridegroom, and the grandfather of the bride; he found none, there wasn’t any. Angelica was just Angelica, a flower of a girl, a rose merely fertilised by her grandfather’s nickname. Non olet, he repeated, non olet; in fact optime foeminam ac contuberninum olet.

I have a few friends who are confined to wheelchairs for access and mobility. I don't want to always be looking down at them while they are looking up at me. To enjoy a meaningful conversation, I’m quick to kneel beside them or pull up a chair to talk at the same height. Begin to recognize the orientation of other people and align yourself with their body position and physical needs so that you may connect on a more balanced and effective level.

Many hospitality companies follow the "5 and 10 Rule," whereby when a customer is within ten feet of the employee, they should provide acknowledgement with eye contact and a genuine smile. When the customer is within five feet, it is encouraged to provide a warm welcome, sincere greeting, a friendly gesture, and offer to help, or to engage him or her in conversation.

When having lunch or dinner at a long rectangular table, I prefer to take a middle chair so that I can turn to my left or to my right to make meaningful conversation with the people in attendance. When I have been seated at the very end, it can prove to be difficult to speak, hear, and connect with everyone there. Think ahead, and whenever possible, put yourself in the middle of the action!

In 1966, American anthropologist Edward T. Hall specified four distinct distance zones to describe the perception of physical space around us. Understanding these zones and honoring their invisible boundaries will give you a sixth sense about another person’s “space” as well as your own. Intimate Zone (less than 2’) —This zone represents our personal space and is reserved for the most trusted and loved people in our lives. Touching, hugging, standing side by side, and engaging in private conversations is common and encouraged. When an interloper violates this personal space, great discomfort and awkwardness can be created. What to do? Take a step back or sideways. Personal Zone (2’-4’) —This is the distance for interaction with good friends, family, social gatherings, or parties. It's an easy and relaxed space for talking, shaking hands, gesturing, laughing and making faces. Social Zone (4’-12') —This zone seems to be an appropriate distance for casual friends, colleagues, and acquaintances to interact. It is the comfortable distance we maintain while interacting or addressing large groups of people. Public Zone (over 12’) —This is the distance we keep from strangers or persons with little acquaintance. It provides the greatest distance between people. This is a safe space that still allows us to experience community and belonging with new people.

Confession. Years ago, I was invited to a cocktail party for an Asian-American networking group. As I introduced myself to a Japanese businessman, I reached out and firmly shook his hand. Much to my embarrassment now, I automatically took my other hand and wrapped our hands in a “hand hug.” This is a common gesture of friendship in the South. As his wife approached, however, she appeared appalled and felt disrespected that I was touching her husband. Our cultural differences were marked. Despite this cultural mishap, I was able to redeem myself. We all moved past it and delighted in an interesting conversation. Physical touch is a touchy topic (pun intended), especially when various cultures are involved.

Are you being approachable when you are around new people? Ever not know what to say? Simply smile when you make eye contact. This is a subliminal invitation to help others feel safe—allowing a conversation to follow naturally.

When our story is right, it puts us in the proper mindset to prospect for new business. The entire dynamic of the sales process changes when we view ourselves as problem solvers and value creators who are armed with a story that helps us clearly communicate to potential customers. We enter into the sales conversation with great optimism because we believe the prospect should want to talk with us.

In 1961, Frank Drake hosted the first SETI conference at Green Bank. There were only eleven in attendance, including Philip Morrison; Carl Sagan; Melvin Calvin (who, during this conference, received a call awarding him a Nobel Prize!); astronomer Su-Shu Huang, who invented the notion of habitable zones around stars; and neuroscientist John Lilly. Swept up in optimism and camaraderie, the participants formed a whimsical organization called the Order of the Dolphin, after Lilly’s work toward communicating with these sleek, bright creatures who seemed to encourage our hope for conversing with other intelligent species.

The task of a Christian is to drown evil in an abundance of good. It is not a question of negative campaigns, or of being ‘anti’ anything. On the contrary, we should live positively, full of optimism, with youthfulness, joy and peace. We should be understanding with everybody, with the followers of Christ and with those who abandon him, or with those who have never known him at all. Understanding does not mean holding back, or remaining indifferent, but being active.[178

Don't find customers for you products, find products for your customers

Metabolic networks remain the only class of biological network reconstructed reasonably comprehensively at the genome-scale in humans. Given that metabolic networks are ultimately based on directed chemical reactions that obey the laws of mass and energy balance, they can further serve the basis for calculations to predict reaction rates (metabolic flux). These fluxes can subsequently be used to compute productions and growth rates of metabolites. In flux balance analysis, the set of reactions is formulated as a stochiometric matrix, which enumerates the ratios of metabolite participation in each reaction. A set of physically possible reaction flux rates result by enforcing a steady-state mass balance (homeostasis) and additional constraints on reaction reversabilities and maximal conversion rates. From within the space of chemically feasible reaction flux combinations, the subset of biologically relevant reaction flux profiles can be solved by optimizing an objective function. The most commonly used objective function in microbes has been to maximize the production of biomass, which serves as a proxy for maximizing growth rate. Notably, while maximal growth may be an appropriate assumption for diseases such as cancer under certain conditions, the best cellular objective function to simulate many human tissues and cell types is unknown (and is likely condition-specific). Adjusting this objective function, which was developed based on microbial physiology, to better reflect human tissues is an area of active research.

In this world, the optimists have it, not because they are always right, but because they are positive. Even when wrong, they are positive, and that is the way of achievement, correction, improvement, and success. Educated, eyes-open optimism pays; pessimism can only offer the empty consolation of being right.

Remember, people make a purchase emotionally and defend the purchase rationally. You must create the emotions necessary to close the sale backed up with the logic of the decision to defend it.

opposed to the negative things. They bring comfort and optimism to situations.

Average conversion rates for most e-commerce websites are typically low—usually around 1–2 percent—due to the high commitment level needed from the visitor.

The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.

Despite the seriousness of our moment, I write with optimism. Once aware, we can begin to rethink our practices. When we do, conversation is there to reclaim. For the failing connections of our digital world, it is the talking cure.

designed with high-value conversion assets in mind. Identifying these assets at the outset of your SEO process lets you design a user experience that will satisfy both users and search engines, while helping you meet your goal of converting the maximum number of visitors to customers.

I feel helpless when __________________________. I lose hope and optimism when _________________. I withhold my commitment when ________________. The promise I want from others to restore the above is _________________________________________.

Remember - every "mistake" a user makes is not because they're stupid, but because your website sucks.

78.3 Affability. Optimism and cheerfulness. Another virtue which makes social life more pleasant is affability. It may express itself in the form of a friendly greeting, a small compliment, a cordial gesture of encouragement. This virtue leads us to overcome our inclination to irritability, rash judgments and actions ... , basically, to live as though other people didn’t matter. Elizabeth’s start of joy at the Visitation emphasizes the gift that can be contained in a mere greeting, when it comes from a heart full of God. How often can the darkness of loneliness, oppressing a soul, be dispelled by the shining ray of a smile and a kind word! A good word is soon said; yet sometimes we find it difficult to utter. We are restrained by fatigue, we are distracted by worries, we are checked by a feeling of coldness or selfish indifference. Thus it happens that we may pass by persons, although we know them, without looking at their faces and without realizing how often they are suffering from that subtle, wearing sorrow which comes from feeling ignored. A cordial word, an affectionate gesture would be enough, and something would at once awaken in them: a sign of attention and courtesy can be a breath of fresh air in the stuffiness of an existence oppressed by sadness and dejection. Mary’s greeting filled with joy the heart of her elderly cousin Elizabeth (cf Luke 1:44).[496] This is how we can lighten the load of the people around us. Another aspect of affability lies in the practice of kindness, in understanding towards the defects and mistakes of other people (we don’t have to be constantly correcting others), in good manners evinced by our words and behaviour, in sympathy, cordiality and words of praise at an opportune moment ... The spirit of sweetness is truly the spirit of God ... It makes the truth understandable and acceptable. We have to be intransigent towards every form of evil; nevertheless, we have to deal kindly with our neighbour.[497] A truck-driver once pulled over at a highway rest stop for a cup of coffee. He needed a break because he had many miles ahead of him. He sat at the counter and a young boy came to wait on him. The truck-driver asked with a smile, Busy day? The young fellow looked up and smiled back. Some months later, the truck-driver returned to the same stop. Much to his surprise, the young fellow remembered him as if they were old friends. The truth is that people have a great thirst for smiles. They have an enormous longing for cheerfulness and encouragement. Every day we encounter a good number of people who await that momentary gift of our joy. Through the practice of the social virtues we can open up many doors. We cannot allow ourselves to be cut off from any of our neighbours or colleagues. The Lord wants us to do an effective apostolate of friendship and confidence. We need to introduce other people to that greatest of all gifts which is friendship with Jesus.  

Another significant factor in sexual attraction is scent. Th e other person’s smell— that is, his or her natural body scent mixed with the lingering smells of the day— plays a major role in drawing people together and finding optimal partners. Some people report that they know right away from his or her smell that a person is the one for them, and of course conversely some conclude that his or her body odor is a “deal-breaker.” (For a discussion of pheromones, see Chapter 3.) Psychologist Rachel Herz, author of the book Th e Scent of Desire: Discovering Our Enigmatic Sense of Smell (2007), states that “body odor is an external manifestation of the immune system and smells we think are attractive come from people who are most genetically compatible with us” (quoted in Svoboda, 2008). Interestingly, from what we discussed above about symmetry, men and women whose body odors are judged to be sexy by others are also more likely to have symmetrical faces. So, it seems that finding a person with a pleasing body odor is essential. People who want to find out their partners’ true scent can go fragrance-free for a few days. Th ey may worry about their own scent, and some people may indeed not like it, but there will always be persons who will be attracted to their natural body odor (Fisher, 2009; Herz, 2007; Martins et al. 2005; Moalem, 2009; Svoboda, 2009).

You need hope to form a thought. It takes—I don’t know—optimism to speak, to engage in conversation. Because, really, what’s the point of all this communicating? What difference does it really make what we say to each other? Or what we do, for that matter?

Technically, flow is defined as an optimal state of consciousness where we feel our best and perform our best. And you’ve probably had some experience with this state. If you’ve ever lost an afternoon to a great conversation or become so involved in a work project that all else was forgotten, then you’ve tasted the experience. Flow describes these moments of total absorption, when we become so focused on the task at hand that everything else falls away. Action and awareness merge. Time flies. Self vanishes. All aspects of performance—mental and physical—go through the roof.

Technically, flow is defined as an optimal state of consciousness where we feel our best and perform our best. And you’ve probably had some experience with this state. If you’ve ever lost an afternoon to a great conversation or become so involved in a work project that all else was forgotten, then you’ve tasted the experience. Flow describes these moments of total absorption, when we become so focused on the task at hand that everything else falls away. Action and awareness merge. Time flies. Self vanishes. All aspects of performance—mental and physical—go through the roof. We call this experience flow because that is the sensation conferred. In the state, every action, each decision, leads effortlessly, fluidly, seamlessly to the next. It’s high-speed problem solving; it’s being swept away by the river of ultimate performance.

Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book