Converse Brand Quotes

HELPED are those who are content to be themselves; they will never lack mystery in their lives and the joys of self-discovery will be constant. HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity. HELPED are those who live in quietness, knowing neither brand name nor fad; they shall live every day as if in eternity, and each moment shall be as full as it is long. HELPED are those who love others unsplit off from their faults; to them will be given clarity of vision. HELPED are those who create anything at all, for they shall relive the thrill of their own conception, and realize an partnership in the creation of the Universe that keeps them responsible and cheerful. HELPED are those who love the Earth, their mother, and who willingly suffer that she may not die; in their grief over her pain they will weep rivers of blood, and in their joy in her lively response to love, they will converse with the trees. HELPED are those whose ever act is a prayer for harmony in the Universe, for they are the restorers of balance to our planet. To them will be given the insight that every good act done anywhere in the cosmos welcomes the life of an animal or a child. HELPED are those who risk themselves for others' sakes; to them will be given increasing opportunities for ever greater risks. Theirs will be a vision of the word in which no one's gift is despised or lost. HELPED are those who strive to give up their anger; their reward will be that in any confrontation their first thoughts will never be of violence or of war. HELPED are those whose every act is a prayer for peace; on them depends the future of the world. HELPED are those who forgive; their reward shall be forgiveness of every evil done to them. It will be in their power, therefore, to envision the new Earth. HELPED are those who are shown the existence of the Creator's magic in the Universe; they shall experience delight and astonishment without ceasing. HELPED are those who laugh with a pure heart; theirs will be the company of the jolly righteous. HELPED are those who love all the colors of all the human beings, as they love all the colors of the animals and plants; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the lesbian, the gay, and the straight, as they love the sun, the moon, and the stars. None of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the broken and the whole; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who do not join mobs; theirs shall be the understanding that to attack in anger is to murder in confusion. HELPED are those who find the courage to do at least one small thing each day to help the existence of another--plant, animal, river, or human being. They shall be joined by a multitude of the timid. HELPED are those who lose their fear of death; theirs is the power to envision the future in a blade of grass. HELPED are those who love and actively support the diversity of life; they shall be secure in their differences. HELPED are those who KNOW.

I have something for you.” “Yeah? What? Is it shiny?” They both waited until Indigo had jogged away before resuming their conversation. “So,” Riley asked, “what have you got for me?” Taking his hand, she placed it palm-down over her heart. It would hurt like a bitch, she thought, but he was hers to protect as much as she was his. “Me.” And she opened up her soul, laid herself bare.

God seemed to have become a brand, a packaging, and people purchase this trusted brand with such faith and devotion that they no longer care who the vendor is.

Remember I told you I’ve taken a vow of chastity. You understand what that means, right? Yeah,” he said. “You’re very generous. I think that’s cool.” I didn’t quite get his answer, but I didn’t want to prolong the conversation. [...] That’s when it dawned on me what Greg had meant. [...] Um, that’s charity, Greg, not chastity. He is so not the right guy for me.(137-138)

I can't imagine a more aesthetically offensive item of footwear than Crocs. That little strap! I shudder. ...I know Crocs are affordable. Well, so are Converse and lots of other brands that don't look like hooves.

Pippin was crowned the first king of the Carolingian dynasty in the city of Soissons, in a brand-new sacred ceremony that involved anointing with holy oil in the manner of an Old Testament theocratic king.*

Everyone from firefighters to sushi chefs who are experts in their fields can enter the mainstream conversation taking place on myriad media channels to voice their opinion’s and talk about their expertise.

There is a thought among some brands of theology that souls are waiting up in heaven to be born. Now how in the world anybody comes up with that is beyond me, and how you can be so sure of that is also beyond me. I always like to go back to Snoopy's theological writings, which he called, "Has It Ever Occurred to You That You Might Be Wrong." And that's the way I feel. These things fascinate me, and I like to talk about them with other people, and hear what they think. But I'm always a little bit leery of people who are sure that they're right about things that nobody's ever been able to prove, and never will be able to prove.

Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.

Pretending to be extroverted when you're an introverted is about as fun as shoving your face into a dirty bucket of ice. I constantly felt on edge and my sensitivity towards social cues surged like an off-brand Spidey sense. I soon found myself developing this fun little habit of replaying past conversations in my head as I spent my days drowning in a ball pit of self-consciousness.

But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.

Pandora launched into a detailed account of her conversation with the hermit crab, reporting that his name was Shelley, after the poet, whose works he admired. He was a well-traveled crustacean, having flown to distant lands while clinging to the pink leg of a herring gull who had no taste for shellfish, preferring hazelnuts and bread crumbs. One day, the herring gull, who possessed the transmigrated soul of an Elizabethan stage actor, had taken Shelley to see Hamlet at the Drury Lane theater. During the performance, they had alighted on the scenery and played the part of a castle gargoyle for the entire second act. Shelley had enjoyed the experience but had no wish to pursue a theatrical career, as the hot stage lights had nearly fricasseed him. Gabriel stopped digging and listened, transported by the wonder and whimsy of Pandora's imagination. Out of thin air, she created a fantasy world in which animals could talk and anything was possible. He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Are you joining a conversation or taking it over? Stay aware of how you join a conversation and of your effect on a conversation.

He would come out of this campaign, Trump assured Ailes, with a far more powerful brand and untold opportunities. “This is bigger than I ever dreamed of,” he told Ailes in a conversation a week before the election. “I don’t think about losing because it isn’t losing. We’ve totally won.” What’s more, he was already laying down his public response to losing the election: It was stolen!

Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.

Corporations determine our political choices, Barber writes, citing studies that babies as young as six months can form mental images of corporate logos that are then established as brand loyalty by the age of two.

Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.

there's a part in the essay that kind of does this academic "Let's unpack the idea of Lynchian and what Lynchian means is something about the unbelievably grotesque existing in a kind of union with the unbelievably banal," and then it gives a series of scenarios about what -- what is and what isn't Lynchian. Jeffrey Dahmer was borderline Lynchian...what was Lynchian was having the actual food products next to the disembodied bits of the corpse. I guess the big one is, you know, a regular domestic murder is not Lynchian. But if the man -- if the police come to the scene and see the man standing over the body and the woman -- let's see, the woman's '50s bouffant is undisturbed and the man and the cops have this conversation about the fact that the man killed the woman because she persistently refused to buy, say, for instance, Jif peanut butter rather than Skippy, and how very, very important that is, and if the cops found themselves somehow agreeing that there were major differences between the brands and that a wife who didn't recognize those differences was deficient in her wifely duties, that would be Lynchian -- this weird confluence of very dark, surreal, violent stuff and absolute, almost Norman Rockwell, banal, American stuff, which is terrain he's been working for quite a while -- I mean, at least since -- at least since "Blue Velvet.

Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.

The point was, there didn’t need to be an answer because he wasn’t going to be president. Trump’s longtime friend Roger Ailes liked to say that if you wanted a career in television, first run for president. Now Trump, encouraged by Ailes, was floating rumors about a Trump network. It was a great future. He would come out of this campaign, Trump assured Ailes, with a far more powerful brand and untold opportunities. “This is bigger than I ever dreamed of,” he told Ailes in a conversation a week before the election. “I don’t think about losing because it isn’t losing. We’ve totally won.” What’s more, he was already laying down his public response to losing the election: It was stolen!

All right, she thought I was a funny little geezer, but my charred Phaethon had impressed her, I was very obviously available, and she was out for revenge. What makes Greek tragedies great is that this brand of psychological nonsense doesn't enter into it at all. I had wanted to tell her that too, but unfortunately conversations consist for the most part of things one does not say. We are descendents, we do not have mythical lives, but psychological ones. And we know everything, we are always our own chorus.

You can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations, or brand recognition. Bankers are extremely narrow-minded. They won’t even accept vegetables grown in your backyard garden or bitcoin. They want real money.

In the stillest hour of the night, as I lay half asleep, my seven selves sat together and thus conversed in whispers: First Self: Here, in this madman, I have dwelt all these years, with naught to do but renew his pain by day and recreate his sorrow by night. I can bear my fate no longer, and now I rebel. Second Self: Yours is a better lot than mine, brother, for it is given to me to be this madman's joyous self. I laugh his laughter and sing his happy hours, and with thrice winged feet I dance his brighter thoughts. It is I that would rebel against my weary existence. Third Self: And what of me, the love-ridden self, the flaming brand of wild passion and fantastic desires? It is I the love-sick self who would rebel against this madman. Fourth Self: I, amongst you all, am the most miserable, for naught was given me but odious hatred and destructive loathing. It is I, the tempest-like self, the one born in the black caves of Hell, who would protest against serving this madman. Fifth Self: Nay, it is I, the thinking self, the fanciful self, the self of hunger and thirst, the one doomed to wander without rest in search of unknown things and things not yet created; it is I, not you, who would rebel. Sixth Self: And I, the working self, the pitiful labourer, who, with patient hands, and longing eyes, fashion the days into images and give the formless elements new and eternal forms- it is I, the solitary one, who would rebel against this restless madman. Seventh Self: How strange that you all would rebel against this man, because each and every one of you has a preordained fate to fulfil. Ah! could I but be like one of you, a self with a determined lot! But I have none, I am the do-nothing self, the one who sits in the dumb, empty nowhere and nowhen, while you are busy re-creating life. Is it you or I, neighbours, who should rebel? When the seventh self thus spake the other six selves looked with pity upon him but said nothing more; and as the night grew deeper one after the other went to sleep enfolded with a new and happy submission. But the seventh self remained watching and gazing at nothingness, which is behind all things.

If I could write an autobiography for fear, it would read like this: __________ Hi, my name is Fear. F-E-A-R. But you are going to call me a lot of other things as you start to get closer to me. I’m terribly unoriginal. I’m like every has-been out there, but you give me way more credit than I deserve. You should keep doing that. I like it when you make me bigger than I actually am. I’m going to make you feel alone, and I like it when you believe you’re the only one who’s ever felt this way. You think I’m custom-catered to fit you, but I’m really no different than the brand of me your best friend wears. I’m a ballad lurking in the hearts of a billion people, and I will do anything to keep you from realizing that I am just the same song on repeat. You all know all my words. I’m pretty jealous though. I want you alone with me at night. I’m not afraid to say I’m greedy or that I don’t want to share you. I’m a territorial lover, and I would rather you not have solid and deep conversations at dinner parties or find a community that doesn’t leave your side. I wrote you a story a long time ago, and I don’t want you to figure out that you’ve outgrown the plotline. I wonder why you don’t get over me sometimes, but then the realization hits me: You come back because you know I want you. You come back because you know the sound of my voice. You come back because you know the way I move and how I shut you down. You’ve stood face-to-face with me so many times and I have told you who you are. The crazy thing is, you’ve believed me.

However, misunderstandings are all too common, because Dutch conversation tends to be astoundingly direct, while British English is oblique and often coded to the point of derangement. In a business context a Dutchman might say, ‘We tried that and it was shit, so we won’t do it again,’ while an Englishman intending to say the same thing might say, ‘I think it might be a little while before we try that again.

Most of the methods of training the conscious side of the writer-the craftsman and the critic in him- are actually hostile to the good of the artist's side; and the converse of this proposition is likewise true. But it is possible to train both sides of the character to work in harmony, and the first step in that education is to consider that you must teach yourself not as though you were one person, but two.

The institution of slavery was, for a quarter millennium, the conversion of human beings into currency, into machines who existed solely for the profit of their owners, to be worked as long as the owners desired, who had no rights over their bodies or loved ones, who could be mortgaged, bred, won in a bet, given as wedding presents, bequeathed to heirs, sold away from spouses or children to cover an owner’s debt or to spite a rival or to settle an estate. They were regularly whipped, raped, and branded, subjected to any whim or distemper of the people who owned them. Some were castrated or endured other tortures too grisly for these pages, tortures that the Geneva Conventions would have banned as war crimes had the conventions applied to people of African descent on this soil. Before there was a United States of America, there was enslavement. Theirs was a living death passed down for twelve generations.

In Summation A poem by Taylor Swift At this hearing I stand before my fellow members of the Tortured Poets Department With a summary of my findings A debrief, a detailed rewinding For the purpose of warning For the sake of reminding As you might all unfortunately recall I had been struck with a case of a restricted humanity Which explains my plea here today of temporary i n s a n i t y You see, the pendulum swings Oh, the chaos it brings Leads the caged beast to do the most curious things Lovers spend years denying what’s ill fated Resentment rotting away galaxies we created Stars placed and glued meticulously by hand next to the ceiling fan Tried wishing on comets. Tried dimming the shine. Tried to orbit his planet. Some stars never align. And in one conversation, I tore down the whole sky Spring sprung forth with dazzling freedom hues Then a crash from the skylight bursting through Something old, someone hallowed, who told me he could be brand new And so I was out of the oven and into the microwave Out of the slammer and into a tidal wave How gallant to save the empress from her gilded tower Swinging a sword he could barely lift But loneliness struck at that fateful hour Low hanging fruit on his wine stained lips He never even scratched the surface of me. None of them did. “In summation, it was not a love affair!” I screamed while bringing my fists to my coffee ringed desk It was a mutual manic phase. It was self harm. It was house and then cardiac arrest. A smirk creeps onto this poet’s face Because it’s the worst men that I write best. And so I enter into evidence My tarnished coat of arms My muses, acquired like bruises My talismans and charms The tick, tick, tick of love bombs My veins of pitch black ink All’s fair in love and poetry Sincerely, The Chairman of The Tortured Poets Department

A dozen families had declared themselves before Jamie finished his conversation with Gerald Forbes, and rose himself. He handed me the baby, who was sleeping soundly in spite of all the racket around him, and bent to light a brand from our fire. The shouts came from far below, thin but audible on the clear autumn air. “The MacNeills of Barra are here!” “The Lachlans of Glen Linnhe are here!” And after a little, Jamie’s voice, loud and strong on the dark air. “The Frasers of the Ridge are here!” There was a brief spatter of applause from those around me—whoops and yelps from the tenants who had come with us, just as there had been from the followers of the other heads of families.

Confucius said that virtue is a kind of polestar. It not only provides guidance to the navigator, but it attracts fellow travelers too. Epicurus, who has been unfairly branded by history as a hedonist, knew that virtue was the way to tranquility and happiness. In fact, he believed that virtue and pleasure were two sides of the same coin. As he said: It is impossible to live the pleasant life without also living sensibly, nobly, and justly, and conversely it is impossible to live sensibly, nobly, and justly without living pleasantly. A person who does not have a pleasant life is not living sensibly, nobly, and justly, and conversely the person who does not have these virtues cannot live pleasantly. Where virtue is, so too are happiness and beauty.

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It isn't a coincidence that the massacre of Muslims in Gujarat happened after September 11. Gujarat is also one place where the toxic waste of the World Trade Center is being dumped right now. This waste is being dumped in Gujarat, and then taken of to Ludhiana and places like that to be recycled. I think it's quite a metaphor. The demonization of Muslims has also been given legitimacy by the world's superpower, by the emperor himself. We are at a stage where democracy - this corrupted, scandalous version of democracy - is the problem. So much of what politicians do is with an eye on elections. Wars are fought as election campaigns. In India, Muslims are killed as part of election campaigns. In 1984, after the massacre of Sikhs in Delhi, the Congress Party won, hands down. We must ask ourselves very serious questions about this particular brand of democracy.

While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.

MT: But you are. You are justifying it. RG: I'm trying to show that there's meaning at precisely the point where the nihilistic temptation is strongest today. I'm saying: there's a Revelation, and people are free to do with it what they will. But it too will keep reemerging. It's stronger than them. And, as we have seen, it's even capable of putting mimetic phenomena to work on its behalf, since today everyone is competing to see who is the most “victimized.” Revelation is dangerous. It's the spiritual equivalent of nuclear power. What's most pathetic is the insipidly modernized brand of Christianity that bows down before everything that's most ephemeral in contemporary thought. Christians don't see that they have at their disposal an instrument that is incomparably superior to the whole mishmash of psychoanalysis and sociology that they conscientiously feed themselves. It's the old story of Esau sacrificing his inheritance for a plate of lentils. All the modes of thought that once served to demolish Christianity are being discredited in turn by more “radical” versions of the same critique. There's no need to refute modern thought because, as each new trend one-ups its predecessors, it's liquidating itself at high speed. The students are becoming more and more skeptical, but, and above all in America, the people in power, the department chairs, the “chairpersons,” as they say, are fervent believers. They're often former sixties' radicals who've made the transition to administrative jobs in academia, the media, and the church. For a long time, Christians were protected from this insane downward spiral, and, when they finally dive in, you can recognize them by their naïve modernist faith. They're always one lap behind. They always choose the ships that the rats are in the midst of abandoning. They're hoping to tap into the hordes of people who have deserted their churches. They don't understand that the last thing that can attract the masses is a Christian version of the demagogic laxity in which they're already immersed. Today, it's thought that playing the social game, whether on the individual or the group level, is more indispensable than thinking…it's thought that there are truths that shouldn't be spoken. In America, it's become impossible to be unapologetically Christian, white, or European without running the risk of being accused of “ethnocentrism.” To which I reply that the eulogists of “multiculturalism” place themselves, to the contrary, in the purest of Western traditions. The West is the only civilization ever to have directed such criticisms against itself. The capital of the Incas had a name that I believe meant “the navel of the world.

The mythical ‘butterfly effect’ does exist, but we don’t spend enough time butterfly hunting. Here are some recent butterfly effect discoveries, from my own experience: A website adds a single extra option to its checkout procedure – and increases sales by $300m per year. An airline changes the way in which flights are presented – and sells £8m more of premium seating per year. A software company makes a seemingly inconsequential change to call-centre procedure – and retains business worth several million pounds. A publisher adds four trivial words to a call-centre script – and doubles the rate of conversion to sales. A fast-food outlet increases sales of a product by putting the price . . . up. All these disproportionate successes were, to an economist, entirely illogical. All of them worked. And all of them, apart from the first, were produced by a division of my advertising agency, Ogilvy, which I founded to look for counter-intuitive solutions to problems. We discovered that problems almost always have a plethora of seemingly irrational solutions waiting to be discovered, but that nobody is looking for them; everyone is too preoccupied with logic to look anywhere else. We also found, rather annoyingly, that the success of this approach did not always guarantee repeat business; it is difficult for a company, or indeed a government, to request a budget for the pursuit of such magical solutions, because a business case has to look logical.

Onboarding checklists Business orientation checklist As early as possible, get access to publicly available information about financials, products, strategy, and brands. Identify additional sources of information, such as websites and analyst reports. If appropriate for your level, ask the business to assemble a briefing book. If possible, schedule familiarization tours of key facilities before the formal start date. Stakeholder connection checklist Ask your boss to identify and introduce you to the key people you should connect with early on. If possible, meet with some stakeholders before the formal start. Take control of your calendar, and schedule early meetings with key stakeholders. Be careful to focus on lateral relationships (peers, others) and not only vertical ones (boss, direct reports). Expectations alignment checklist Understand and engage in business planning and performance management. No matter how well you think you understand what you need to do, schedule a conversation with your boss about expectations in your first week. Have explicit conversations about working styles with bosses and direct reports as early as possible. Cultural adaptation checklist During recruiting, ask questions about the organization’s culture. Schedule conversations with your new boss and HR to discuss work culture, and check back with them regularly. Identify people inside the organization who could serve as culture interpreters. After thirty days, conduct an informal 360-degree check-in with your boss and peers to gauge how adaptation is proceeding.

Die Nützlichkeitslehrer würden glauben, ihren Gott zu verlieren, wenn sie nicht den anbeten sollen, der dem Ochsen die Hörner gab, damit er sich verteidige. Mir aber möge man erlauben, daß ich den verehre, der in dem Reichtum seiner Schöpfung so groß war, nach tausendfältigen Pflanzen noch eine zu machen, worin alle übrigen enthalten, und nach tausendfältigen Tieren ein Wesen, das sie alle enthält: den Menschen. Man verehre ferner den, der dem Vieh sein Futter gibt und dem Menschen Speise und Trank, so viel er genießen mag; ich aber bete den an, der eine solche Produktionskraft in die Welt gelegt hat, daß, wenn nur der millionteste Teil davon ins Leben tritt, die Welt von Geschöpfen wimmelt, so daß Krieg, Pest, Wasser und Brand ihr nichts anzuhaben vermögen. Das ist mein Gott! The teachers of utility would think that they lost their God if they did not worship Him who gave the ox horns to defend itself. But I hope I may be allowed to worship Him who, in the abundance of His creation, was great enough, after making a thousand kinds of plants, to make one more, in which all the rest should be comprised; and after a thousand kinds of animals, a being which comprises them all—a man. Let people serve Him who gives to the beast his fodder, and to man meat and drink as much as he can enjoy. But I worship Him who has infused into the world such a power of production, that, when only the millionth part of it comes out into life, the world swarms with creatures to such a degree that war, pestilence, fire, and water cannot prevail against them. That is my God!

Unfortunately, we live in an era where once a person learns a bit of the Arabic language and memorizes the translation of the Qur’an, he thinks he has the right to make his own opinions regarding the Qur’an. The Blessed Prophet s said, “Whosoever explains the Qur’an from his own opinion is wrong even if he is right.” Modernists generally ignore the opinions and exegesis of the pious predecessors [al-salaf al-salihun] issuing fatwas that are based on their own whims. In our time, the modernist desires to embody all the greatest attributes in every field. If he can write simple Arabic, articulate himself in his native language, or deliver impromptu speeches, he sees himself the teacher of Junaid and Shiblõ in Taüawwuf and also a mujtahid in fiqh (Islamic jurisprudence). He introduces new ideas in the exegesis of the Qur’an without concern for the opinions of the pious predecessors or that his opinions contradict the aúódõth of the Blessed Prophet (PBUH).He is whimsical in matters of Dõn. He states his heart’s desire no matter how much it contradicts the Qur’an and the Sunna. Despite this, no one discredits him, protests his incompetence, or shows him his deviation. If one gathers the courage to say, “This is against the teachings of the pious predecessors,” he is immediately branded a sycophant of the pious predecessors. He is condemned as ultra-orthodox, anti-intellectual, and someone not attuned to the modern world. Conversely, if a person rejects the explanations of the pious predecessors and lays out his own views on matters of Din he is looked upon as an authority [muúaqqiq] in the Din.

Starting a little over a decade ago, Target began building a vast data warehouse that assigned every shopper an identification code—known internally as the “Guest ID number”—that kept tabs on how each person shopped. When a customer used a Target-issued credit card, handed over a frequent-buyer tag at the register, redeemed a coupon that was mailed to their house, filled out a survey, mailed in a refund, phoned the customer help line, opened an email from Target, visited Target.com, or purchased anything online, the company’s computers took note. A record of each purchase was linked to that shopper’s Guest ID number along with information on everything else they’d ever bought. Also linked to that Guest ID number was demographic information that Target collected or purchased from other firms, including the shopper’s age, whether they were married and had kids, which part of town they lived in, how long it took them to drive to the store, an estimate of how much money they earned, if they’d moved recently, which websites they visited, the credit cards they carried in their wallet, and their home and mobile phone numbers. Target can purchase data that indicates a shopper’s ethnicity, their job history, what magazines they read, if they have ever declared bankruptcy, the year they bought (or lost) their house, where they went to college or graduate school, and whether they prefer certain brands of coffee, toilet paper, cereal, or applesauce. There are data peddlers such as InfiniGraph that “listen” to shoppers’ online conversations on message boards and Internet forums, and track which products people mention favorably. A firm named Rapleaf sells information on shoppers’ political leanings, reading habits, charitable giving, the number of cars they own, and whether they prefer religious news or deals on cigarettes. Other companies analyze photos that consumers post online, cataloging if they are obese or skinny, short or tall, hairy or bald, and what kinds of products they might want to buy as a result.

Sinclair James - English Communication Language in Asia Is English Language a Hindrance to Communication for Foreigners in Asia? One of the hesitations of westerners in coming to Asia is the language barrier. True, Asia has been a melting pot of different aspects of life that in every country, there is a distinct characteristic and a culture which would seem odd to someone who grew up in an entirely different perspective. Language is one of the most flourishing uniqueness of Asian nations. Although their boundaries are emphasized by mere walls which can be broken down easily, the brand of each individual can still be determined on the language they use or most comfortable with. Communication may be a problem as it is an issue which neighboring countries also encounter on each other. Message relays or even simple gestures, if interpreted wrongly can cause conflicts. Indeed, the complaints are valid. However, on the present day number of American and European visitors and the boost in tourism economies, language barriers seem to have been surpassed. Perhaps, the problem may not even exist at all. According to English Language Proficiency Test (ELPT) and International English Language Testing System (IELTS), Asian countries are not altogether illiterate in speaking and understanding the universal language. If so, there are countries which can even speak English as fluent as any native can. Take for example the Philippines. Once in Manila, the country’s capital, you will find thousands of individuals representing different nationalities. The center for business growth in the country, Business Process Outsourcing (BPO) has proven the literacy of the people in conversing using the international language. Clients from abroad prefer Filipinos in dealing with customers concern since they can easily comprehend grasp and explain things in English. ELPT and IELTS did not even include the Philippines in the list of the top English speaking nations in Asia since they are already considered one of the best and most fluent in this field. Other neighboring Asian countries also send their citizens to the Philippines to learn English. With a mixture of British and American English being used in everyday conversations, the Philippines has to be considered to be included in the top 5 most native English speakers. You may even be surprised to meet a young child in Manila who has not gone to school or mingled with foreigners but can speak and understand English. Singapore, Indonesia, Malaysia and most Asian countries, if indeed all, can also easily understand and speak English. It seems that the concern for miscommunication has completely no basis and remains a groundless issue. Maybe perhaps, those who say this just want to find a dumb excuse? Read more at: SjTravels.com

You don’t know me! You know Miss Erstwhile, but--” “Come now, ever since I witnessed your abominable performance in the theatrical, it’s been clear that you can’t act to save your life. All three weeks, that was you.” He smiled. “And I wanted to keep knowing you. Well, I didn’t at first. I wanted you to go away and leave me in peace. I’ve made a career out of avoiding any possibility of a real relationship. And then to find you in that circus…it didn’t make sense. But what ever does?” “Nothing,” said Jane with conviction. “Nothing makes sense.” “Could you tell me…am I being too forward to ask?...of course, I just bought a plane ticket on impulse, so worrying about being forward at this point is pointless…This is so insane, I am not a romantic. Ahem. My question is, what do you want?” “What do I…?” This really was insane. Maybe she should ask that old woman to change seats again. “I mean it. Besides something real. You already told me that. I like to think I’m real, after all. So, what do you really want?” She shrugged and said simply, “I want to be happy. I used to want Mr. Darcy, laugh at me if you want, or the idea of him. Someone who made me feel all the time like I felt when I watched those movies.” It was hard for her to admit it, but when she had, it felt like licking the last of the icing from the bowl. That hopeless fantasy was empty now. “Right. Well, do you think it possible--” He hesitated, his fingers played with the radio and light buttons on the arm of his seat. “Do you think someone like me could be what you want?” Jane smiled sadly. “I’m feeling all shiny and brand new. In all my life, I’ve never felt like I do now. I’m not sure yet what I want. When I was Miss Erstwhile, you were perfect, but that was back in Austenland. Or are we still in Austenland? Maybe I’ll never leave.” He nodded. “You don’t have to decide anything now. If you will allow me to be near you for a time, then we can see.” He rested his head back, and they looked at each other, their faces inches apart. He always was so good at looking at her. And it occurred to her just then that she herself was more Darcy than Erstwhile, sitting there admiring his fine eyes, feeling dangerously close to falling in love against her will. “Just be near…” she repeated. He nodded. “And if I don’t make you feel like the most beautiful woman in the world every day of your life, then I don’t deserve to be near you.” Jane breathed in, taking those words inside her. She thought she might like to keep them for a while. She considered never giving them up. “Okay, I lied a little bit.” He rubbed his head with even more force. “I need to admit up front that I don’t know how to have a fling. I’m not good at playing around and then saying good-bye. I’m throwing myself at your feet because I’m hoping for a shot at forever. You don’t have to say anything now, no promises required. I just thought you should know.” He forced himself to lean back again, his face turned slightly away, as if he didn’t care to see her expression just then. It was probably for the best. She was staring straight ahead with wide, panicked eyes, then a grin slowly took over her face. In her mind was running the conversation she was going to have with Molly. “I didn’t think it was possible, but I found a man as crazy intense as I was.

In a 1963 performance entitled "Who R U?" at the San Francisco Museum of Art, Stern and Callahan added highway sounds to the mix, moving them from speaker to speaker in the showroom. They also had individuals placed in booths around a central auditorium, miked their conversations, and replayed them simultaneously in an eighteen-channel remix. By 1965 this show had morphed into a program called "We R All One," in which USCO deployed slide and film projections, oscilloscopes, music, strobes, and live dancers to create a sensory cacophony. At the end of the performance, the lights would go down, and for ten minutes the audience would hear multiple "Om's" from the speakers. According to Stern, the show was designed to lead viewers from "overload to spiritual meditation."19 In the final moments, the audience was to experience the mystical unity that ostensibly bound together USCO's members.

He would come out of this campaign, Trump assured Ailes, with a far more powerful brand and untold opportunities. “This is bigger than I ever dreamed of,” he told Ailes in a conversation a week before the election. “I don’t think about losing because it isn’t losing. We’ve totally won.” What’s more, he was already laying down his public response to losing the election: It was stolen! Donald Trump and his tiny band of campaign warriors were ready to lose with fire and fury. They were not ready to win. * * * In politics somebody has to lose, but invariably everybody thinks they can win. And you probably can’t win unless you believe that you will win—except in the Trump campaign. The leitmotif for Trump about his

Victimspeak is the trigger that permits the unleashing of an emotional and self-righteous response to any perceived slight. Charges of racism and sexism continue to be the nuclear weapons of debate, used to shout down nuanced approaches to complex issues. Victimspeak insists upon moral superiority and moral absolutism and thus tends to put an abrupt end to conversation; the threat of its deployment is usually enough to keep others from even considering raising a controversial subject. Ironically, this style of linguistic bullying often parades under the banner of "sensitivity". Of course, sensitivity to the needs and concerns of others is the mark of a civil and civilized society. But the victimist demand for sensitivity is more problematic. To be sensitive (in victimspeak) is not to argue or to reason but to feel, to attune one's response to another's sense of aggrievement. This politicized sensitivity (as distinct from decency, civility, and honesty) demands the constant adjustment of one's responses to the shifting and unpredictable demands of the victim. The greater the wounds, the louder the cries of injustice, the greater the demand for sensitivity--no matter how unreasonable. Asking the wrong questions can be perceived as insensitivity, but so can failing to ask the right ones. One can be insensitive without intending to be; only the victim can judge. Inevitably, this changes both the terms and the climate of debate. It is no longer necessary to engage in lengthy and detailed debate over such issues as affirmative action; it is far easier and more effective to simply brand a critic as insensitive.

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Today, you will learn about the essential tips to advertise your business and its steps which will provide the assist to increase the brand awareness and high conversion rate.

Le style c’est I’homme. No doubt. But the converse is also partly true. L’homme c’est le style. Because we have a gift for writing in a certain way, we find ourselves, in some sort, becoming our way of writing. We mould ourselves in the likeness of our particular brand of eloquence.

People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

No matter how large and enlightened retailers become, they remain generalists, and there are things that are difficult for them to do as well as a manufacturer. In particular, retailers cannot: Always get the quality they want. Advertise specific functions of a brand. Create a strong, emotional brand image. Give a sense of wide choice. Invest in deep understanding of consumer behaviour in all product fields that they operate. The more these factors are important in a product field, the less retailers are able to win mindspace from manufacturer brands. Conversely, in categories where these factors play a small or no role, such as eggs, milk, butter, flour etc., manufacturers have been unable to halt the retail juggernaut.

Mix in consideration with your determination in the conversations or emails you start or send during solicitation.

Kevin Kelly: That became one of the biggest jobs that we had: people having to moderate the conversation. Lee Felsenstein: And so I had to bust up some kind of paranoid discussion threads that mostly had to do with other personalities in the conference. A couple of times I had to jump in and say, “Now you are all making far too much out of this. There’s nothing there.” And, you know, “Calm down, for God’s sake.” It was worth the effort. But it took effort. Kevin Kelly: These systems are natural amplifiers, and negative things are somehow easier to amplify or become much louder than positive things, there’s something about a negative amplification that just powers up. And so we saw these phenomena where small slights would be amplified into huge harm and pilings on, and people who were normally very civil would get sucked up into battles. And they would have what we call flame wars. It was sort of like a flame in the sense that the hotter it got, the more that would be sucked into it and burn. Lee Felsenstein: We discovered early on about the tendency to flame. Hackers do that, of course. But we thought that was just a hacker thing and it turned out not to be. Kevin Kelly: And we began to see trolls, although we didn’t use that term at the time, where there were people who were getting satisfaction out of starting fires or nudging people. They would do that over and over again just because they liked to see what would happen. Stewart Brand: People learned how to deal with trolls. If you respond to them, they will make the flame even brighter. Kevin Kelly: So we had to deal with that. And issues about people wanting to remove what they had said and whether that was okay. And so there were all these things that are now very familiar dynamics that were completely new to us. And each one we had to address, and we were spending days and nights and evenings trying to manage these things.

that moment, he shook his head. “Come on. You can’t fool me.” Isaac managed to spit out the truth. His brother’s mocking laughter filled the air. “Cinnamon buns? You looked all”—Andrew lowered his lids halfway and assumed a dreamy expression. “D-did not.” “Jah, you did.” In a falsetto voice, Andrew warbled, “Ach, Sovilla, you are the most beautiful girl I’ve ever seen.” He exhaled a long, shuddery breath. For the first time in his life, Isaac longed to punch his brother in the stomach. How dare he make fun of Sovilla! And of the tender feelings Isaac held for her. Andrew laughed. “You look like Mamm’s teakettle.” Huh? “All steamed.” With a snicker, he danced out of Isaac’s reach. That was probably for the best. Isaac would never forgive himself if he hit his twin. But he needed to find a way to get these feelings under control. If even remembering her cinnamon rolls made him as dreamy eyed as his brother said, he had to erase Sovilla from his mind. Yet the harder he tried, the more it proved impossible. In fact, he woke at dawn on Thursday hungering for cinnamon rolls and a glimpse of the angel who baked them. Her name replayed as a lilting melody. Sovilla, Sovilla, Sovilla. Had he ever heard a prettier name? Or seen a lovelier face? At breakfast, he missed his plate when he dished out scrambled eggs and almost knocked over his glass of milk when he tried to scoop up the slippery mess. “Goodness, Isaac, what’s gotten into you this morning?” Mamm peered at him over the top of her glasses. “Don’t mind him, Mamm. He’s in love.” Andrew sang the last word. Daed’s stern glance sobered Andrew, but everyone else stared at Isaac. He shook his head and lowered his gaze to his plate. “Leave your brother alone.” Mamm passed a bowl of applesauce. “Eat up so you won’t be late to market.” To Isaac’s relief, Daed turned the conversation to a new brand of chicken feed he’d heard about at the market. Mamm asked questions, and his brothers and sisters concentrated on eating. In his eagerness to see Sovilla again, Isaac practically inhaled his breakfast. Once they reached the auction, he waited impatiently for a chance. He intended to slip off without being noticed, but Andrew spied him and Snickers edging in the direction of the market. “Bet you’re going to get a cinnamon bun, right?” His brother waggled his eyebrows. “I’m hungry for one too.” Pinching his lips together as Andrew walked beside him, Isaac stewed.

The criteria that I found most valuable when making my decisions were the following: What is the size of the investor community invested in other offerings on the platform to-date? Does the platform accept investments via credit card? For example, about 40% of my crowdfunding investors invested with a credit card. Does the platform allow for campaign extensions (if you fall short of your goal within your campaign period, can you extend the campaign until you reach your goal)? I’ve extended my campaigns multiple times. Does the platform allow for multiple disbursements? I prefer to disburse money from my campaign once a month. However, many platforms don’t allow you to disburse the funds until after the campaign is over What are the fees? Platforms can charge between 5-20% of your raise as fees, with some platforms having complicated fee structures that involve taking some of your Securities as part of the offering. Some platforms require you to pay them cash upfront before launching an offering. Does the platform allow you to set your own terms? For example, some platforms don’t allow you to sell convertible notes. Some others don’t allow you to sell non-voting common stock. Some platforms insist that they set the valuation for your startup in order to launch—the logic being that they know their investors, and they want to provide them with a “good deal.” For many reasons, you want to sell the Security that’s right for your startup. Does the platform allow you to have design freedom on the campaign page? You want to make sure that your brand is well represented. The aesthetics and optimization of the page are highly correlated with conversion (how many people invest after visiting your page). Does the platform support analytics? You need advanced analytics to market your offering. Some platforms, for example, allow you to enter a Facebook Pixel and Google Analytics code into the campaign page, while others do not. Does the platform have a good reputation? You will be driving a lot of potential investors and media folks to this platform, and you want to be sure that your platform of choice hasn’t been involved in anything shady in the past. Does the platform allow you to update your investors and prospective investors with campaign notifications? Some platforms have a built-in functionality where you can post updates right on the campaign, download email, and mailing contact lists of your investors (allowing you to contact them by email and allowing you to build Facebook “lookalike audiences”). Whereas, other platforms don’t even share the email addresses of the folks who have already invested in your startup. Does the platform support or plan to support secondary trading for the Securities that it sells on its platform? Will your investors be able to sell the Securities that they buy from you? The ability to sell Securities in a marketplace brings a lot of liquidity and increases its value significantly. In order to allow for secondary trading, the platform needs to obtain an Alternative Trading System (ATS) approval from FINRA.

Designing is thinking with your hands. Start with a scribble. See what’s missing, what could be improved, what else it reminds you of. Make more scribbles. Work the best scribbles into low-fidelity prototypes—limited function mockups, models, or experiences that you can test in the real world. The goal isn’t to impress your customers, but to let them impress you with their reactions, knowledge, and insights. Think of design as a rich conversation that brings you closer to the truth of your brand.

He believes with little hesitation that all Americans should have an even playing field. He also believes that, by and large, they do. Many men who share Jim’s brand of rugged individualism are subject to what I call privileged obliviousness. Like most rugged individualists, he simply doesn’t much register the existence of those who are excluded. [...] Jim sees society as a meritocracy. You can raise yourself up by your bootstraps. Cream rises to the top: if you are successful, it is because you have earned it. And conversely, if you are not successful, it is because of some internal flaw—a lack of drive, or intelligence, or some other capacity.

Liam Scott, a seasoned tech marketing specialist, excels in fostering innovation and steering business growth. Leveraging digital strategies, he magnifies brand awareness and optimizes conversion rates.

White Labeling White labeling is when another company pays you to license your product and present it with its own branding, and the moment you launch a successful product, people will start emailing you with “exciting opportunities” to white label. For the most part, these conversations are a big waste of time. Usually what you have is someone who wants to start a business but can’t build their own product. They want to pay you per account they add, but they have no audience or distribution. In the end, you’ll spend a bunch of time talking to them, writing up contracts, and taking feature requests—for nothing. If you’re approached about white labeling by a large player, it’s worth having the conversation. You know they’re not wasting your time because they don’t want to waste their own. To justify the effort of white labeling, I recommend charging an up-front fee. We’re talking tens of thousands of dollars—$30,000 to $50,000 at a minimum. If someone balks at paying that fee, they’re not willing to put enough skin in the game to warrant your efforts. I’m not a fan of white labeling in most situations. It’s a way to serve customers and make money without building a brand. We discussed above how a brand is a moat, and losing that is an unfortunate consequence of white labeling.

He’s not happy with the new bartender. He thinks there are not enough bottles of the blood the count is said to prefer, according to an interview in American Vampire.” I tried to imagine Vlad Tepes, impaler of so many of his own countrymen, chatting with a reporter. I sure wouldn’t want to be the one holding the pad and pencil. “What brand would that be?” I scrambled to catch up with the conversation. “The Prince of Darkness is said to prefer Royalty.” “Ew.” Why was I not surprised? Royalty was a very, very rare bottled blood. I’d thought the brand was only a rumor until now. Royalty consisted of part synthetic blood and part real blood—the blood of, you guessed it, people of title. Before you go thinking of enterprising vamps ambushing that cute Prince William, let me reassure you. There were plenty of minor royals in Europe who were glad to give blood for an astronomical sum.

Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.

Let's go old school to impress people. Wear a smile, rather than a branded dress. Crease out our differences with understanding. And, use empathy, care, and patience as accessories. Then, let's make a conversation, not talk. Ah, what a fine world it would be! Fine, pure and minus artifice.

People are usually astonished when a brand puts in extra effort to make them happy. That’s how rarely it happens, and that’s where you, whether you’re an entrepreneur or a big business, can separate yourself from the rest of the pack. Bigger businesses will be able to jump in on more conversations than others, but volume alone won’t raise a brand’s engagement levels—the quality of the conversation will.

In how wide contrast to the life of Abraham was that of Lot! Once they had been companions, worshiping at one altar, dwelling side by side in their pilgrim tents; but how widely separated now! Lot had chosen Sodom for its pleasure and profit. Leaving Abraham’s altar and its daily sacrifice to the living God, he had permitted his children to mingle with a corrupt and idolatrous people; yet he had retained in his heart the fear of God, for he is declared in the Scriptures to have been a “just” man; his righteous soul was vexed with the vile conversation that greeted his ears daily and the violence and crime he was powerless to prevent. He was saved at last as “a brand plucked out of the fire” (Zechariah 3:2), yet stripped of his possessions, bereaved of his wife and children, dwelling in caves, like the wild beasts, covered with infamy in his old age; and he gave to the world, not a race of righteous men, but two idolatrous nations, at enmity with God and warring upon his people, until, their cup of iniquity being full, they were appointed to destruction. How terrible were the results that followed one unwise step!

Take advantage of social listening tools such as Social Mention and TweetDeck to listen to consumer conversations about your brand.

People have a choice nowadays; they don’t have to stick around to read your brochure or watch boring infomercials when better content is just a click away. If nobody is going to read or watch it, what’s the point of creating it? Think of your content and copy as being like a first date. It’s the way your brand starts establishing the kind of relationship that leaves people wanting more. Your content doesn’t need to give all of the facts; it simply needs to foster the next conversation with a customer.

Social media marketing can help with a number of goals, ·        Website traffic ·        Conversions ·        Brand Awareness ·        Creating a brand identity and positive brand association ·        Communication and interaction with key audiences

She speaks an American brand of her Swiss dialect. The longer the conversation lasts the more extended and colorful her vocabulary becomes. “In my heart I am both American and Swiss; rather than a conflict, this is an asset. Although I was born in America, my Swiss background has made its mark throughout my life.

THE LAST REMNANTS OF THE WHISTLER The Viennese air was fogging up the windows of the train that morning, and as the people traveled obliviously to work, a murderer whistled his happy tune. He bought his ticket. There were polite greetings with fellow passengers and the conductor. He even gave up his seat for an elderly lady and made polite conversation with a gambler who spoke of Americanhorses. After all, the whistler loved talking. He talked to people and fooled them into liking him, trusting him. He talked to them while he was killing them, torturing and turningthe knife. It was only when there was no one to talk to that he whistled, which was why he did so after a murder. . . . “So you think the track will suit number seven, do you?” “Of course.” The gambler grinned. Trust was already there. “He’ll come from behind and kill the whole lot of them!” He shouted it above the noise of the train. “If you insist.” The whistler smirked, and he wondered at length when they would find the inspector’s body in that brand-new BMW

A brand name is more than a word. It is the beginning of a conversation.

Automotive sales is changing. What skills are required at the front line today and how do you develop them? According to our data, we’re getting fewer visits to dealers but conversion rates are going up and up. Customers now visit a dealer simply to see the car in the flesh and then to buy it, so they’ve already more or less decided what to buy from all the information available online. For us, it’s important to ensure that in our digital channels we can still provoke the same feelings, the sensations and the comfort with the brand that we used to always do in the dealerships. The

Melba comes over and takes our baskets away, interrupting the conversation. Once she’s gone, my eyes drop to the table. Holy crap. The only things left are two placemats, mine and Dev’s. His looks brand new, but mine, on the other hand, is covered in a sample of every bit of food that passed through my lips. Fish? Yes. Fish coating? Yes. Hushpuppy guts? Yes. Coleslaw? Of course. It’s like a Chicken Licken bomb went off at our table, but only left shrapnel in front of me. How embarrassing! Now he knows I eat like a total warthog! Dev doesn’t say a word. Instead, he lifts his placemat up, reaches over and slides my placemat to his side of the table, and then places his down in front of me. Now he’s the warthog, and I’m the princess who wouldn’t dare drop a speck of hushpuppy anywhere but on her napkin. I know it’s crazy, but tears well up in my eyes. This has to be the single most chivalrous, charming thing a man has ever done for me. Forget opening doors and throwing jackets over puddles. When a man covers for me, taking the heat for my horrible table manners, he wins my loyalty for life. When Melba returns with sweet tea refills, she looks down at the table and smiles. She doesn’t need to say anything; she just looks at me and winks. My heart feels like it’s filling up so full with happiness that it’s going to explode. “You

BUILDING A SUCCESSFUL BRAND IS CONVINCING THE FULL BELLY THAT IT IS STILL HUNGRY AND HAS ROOM FOR MORE. BE, THE MORE THAT THEY WANT! -HOPENATION

THE BEST SINGERS ARE THOSE WHO WERE TOLD BY "LIFE" THAT THEY DIDN'T HAVE A REASON TO SING OR REJOICE BUT THEY SANG ANYWAY -HOPENATION

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.

The world of advertising, whose list of sins runs deep, has sinned most by branding these people as creatives, which the world of web design sadly adopted as its own. Calling someone a creative doesn’t elevate. It marginalizes. The label excludes designers from conversations about strategy, product definition, business goals, and metrics. It sets them apart from other employees as people who aren’t bound by the same expectations and requirements. It diminishes their opportunity to be seen as people capable of analytical, rigorous thought.

Loyalty isn’t won in product development centers, in advertisements, or on toll-free help lines: Loyalty is won out in the field, in the trenches, during the sales call. It’s the result of the conversations our reps are having with customers every single day. The entire remainder of customer loyalty—all 53 percent—is attributable to your ability to outperform the competition in the sales experience itself. Over half of customer loyalty is a result not of what you sell, but how you sell. As important as it is to have great products, brand, and service, it’s all for naught if your reps can’t execute out in the field.

do not suggest organizing your navigation by brand names. Segments should be categories, not brand names.

I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an interactive way that leverages social media to become engaged customers for life. You know, that kind of thing. Well, whatever the hell they are, they got money and we want it! Remember, engaging content is how you engage their engagement.

Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. — David Ogilvy

Branding is not just about fancy graphics on your landing page. A strong brand, or lack thereof, could make or break you.

If the Product Is Good, It Will Naturally Attract Customers

consumers are not a piece of code. You can’t just query them into action.

Everything that the customer experiences is the product. This is something that both media companies and product startups don’t understand.

Everything that happens now in the online world is part of a conversation.

When beginning a conversation, ask the other person, “Do you have time to speak right now?” If they say no, you can say, “I have some valuable information to share with you. What time would work best for you?

The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.

Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.

and from work? Name the channel Carpooling. Or do you want to create a channel for accounting and another for human resources? Name them Accounting and Human Resources, respectively. Or perhaps a group of people want to discuss the new policy of allowing pets in the office. Create a channel called Pets. You get the point. A channel can contain multiple conversations happening at the same time. To try to make these conversations easier to follow, Teams groups them together in what are known as threads. A thread is simply a topic of conversation. When someone types a brand-new message, it appears in

Liam Scott, an expert in tech marketing, thrives on driving innovation and fostering business growth. Through his digital strategies, he amplifies brand awareness and optimizes conversion rates, as the founder and CEO of a flourishing agency.

Do you mean that Truth is always closed to us?" Kafka was silent...I pressed him further: 'But can we grasp it?" 'We experience it,' said Kafka, in a slightly troubled voice. 'The fact, to which we give different names, and which we try to apprehend by various processes of thought, pervades our veins, our nerves, our senses. It is within us. For that reason perhaps it's invisible. What we can really grasp is the mystery, the darkness. God dwells in it. And this is a good thing, because without the protecting darkness, we should try to overcome God. That is man's nature. The son dethrones the Father. So God must remain hidden in darkness. And because man cannot reach him, he attacks at least the darkness which surrounds the divine. He throws burning brands into the icy night. But the night is elastic like rubber. It throws them back. And by doing so it endures. The only darkness which passes away is that of the human spirit - the light and shadow of the drop of water.

Integrating your search and social efforts brings better brand visibility and higher conversion rates.

The clientele of Twin Farms is more or less David Christiansen’s target audience. On a hazy May afternoon, I sit down with Christiansen in a glass-walled sales office at Walnut Creek Luxury Cars, a Northern California dealership where he is not a salesman but a “brand manager.” Our conversation is interrupted every few minutes by the guttural roar of a staffer firing up a Maserati Ghibli or Quattroporte to move it out of the showroom. He hardly notices, but I startle each time. I’m unused to such sounds, having arrived here in a Toyota minivan.

Torture" is a big word to involve in a conversation about doing dishes; most people, when they hear it, will think of knives and needles and fiery brands pressed against unprotected skin. But the truth is, torture will take different forms for different people. Sometimes it can be hunger, or thirst, or cruel words. In Zib's case, it was the denial of adventure and the forced adherence to a part she had been refusing to play since the first time someone had spoken the word "girl" in her hearing.

In the course of their conversation they fell to discussing what they call State-craft and systems of government, correcting this abuse and condemning that, reforming one practice and abolishing another, each of the three setting up for a new legislator, a modern Lycurgus, or a brand-new Solon; and so completely did they remodel the State, that they seemed to have thrust it into a furnace and taken out something quite different from what they had put in;

AR:... So many major activists had turned into travel agents, just having to organize tickets and money, flying people up and down. The forum suddenly declared, “Only nonviolence, no armed struggles...” They had turned Gandhian. JC: So anyone involved in armed resistance... AR: All out, all out. Many of the radical struggles were out. And I thought, fuck this. My question is, if let's say, there are people who live in villages deep in the forest, four days' walk from anywhere, and a thousand soldiers arrive and burn their villages and kill and rape people to scare them off their land because mining companies want it—what brand of nonviolence would the stalwarts of the establishment recommend?

TABLE 1-1 Onboarding checklists Business orientation checklist As early as possible, get access to publicly available information about financials, products, strategy, and brands. Identify additional sources of information, such as websites and analyst reports. If appropriate for your level, ask the business to assemble a briefing book. If possible, schedule familiarization tours of key facilities before the formal start date. Stakeholder connection checklist Ask your boss to identify and introduce you to the key people you should connect with early on. If possible, meet with some stakeholders before the formal start. Take control of your calendar, and schedule early meetings with key stakeholders. Be careful to focus on lateral relationships (peers, others) and not only vertical ones (boss, direct reports). Expectations alignment checklist Understand and engage in business planning and performance management. No matter how well you think you understand what you need to do, schedule a conversation with your boss about expectations in your first week. Have explicit conversations about working styles with bosses and direct reports as early as possible. Cultural adaptation checklist During recruiting, ask questions about the organization’s culture. Schedule conversations with your new boss and HR to discuss work culture, and check back with them regularly. Identify people inside the organization who could serve as culture interpreters. After thirty days, conduct an informal 360-degree check-in with your boss and peers to gauge how adaptation is proceeding.

It takes a special brand of courage to forge a path against a marching crowd. We may live in a democracy of majority rule, but one of our most important founding ideals was to confer legal protection on those unafraid to buck popular sentiment with contrarian voices. Dissent can sometimes be uncomfortable, but it is vital in a democracy. Our nation would never have thrived without the determination of those who were fearless in their beliefs, even when those beliefs were severely out of step with the popular mood and those in power. And in moments like the present, when our government has become erratic and threatens our constitutional principles, dissent is doubly necessary to resist a slide into greater autocracy. I grew up in a segregated and bigoted world in dire need of dissenting voices. My parents, teachers, friends, and acquaintances mostly accepted the status quo without question, and I have come to learn that most people, in most times, tend to follow the herd. That is why our First Amendment is so important. Free speech must be protected so that we can hear from those who challenge our beliefs. And a free and independent press is essential for bringing dissenting opinions to the national conversation.

Connect with your audience and tell your brands story through the power of immersive video. Using video and motion in social media marketing is proven to be more effective than static imagery leading to higher engagement and conversion rates.

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She wrote similarly about the identity labels so many of us have come to heap on ourselves. As a political theorist, hooks believed fiercely in the power of naming systems—her recurring phrase, in defining what we are up against, was “white supremacist capitalist patriarchy.” But she was far more ambivalent about the impulse to attach identity signifiers to our beings, to brand ourselves as a this, or a that. In her landmark 1984 book, Feminist Theory: From Margin to Center, hooks cautioned readers to “avoid using the phrase ‘I am a feminist’” and opt instead for “I advocate feminism,” explaining that unlike the “I am” label, which triggers the listener’s prior beliefs about what and who is a feminist, the latter is far more likely to begin a conversation about what concrete changes feminism is trying to achieve and “does not engage us in the either/or dualistic thinking that is the central ideological component of all systems of domination in Western society.