Content Strategy Quotes

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.

One of the Enemy's most effective strategies is to get you to focus on what you don't have, what you used to have, or what someone else has that you wish you had. He does this to keep you from looking around and asking, "God, what can You do through what I have?

A strategy is not permanent. It’s like water, it will keep changing itself as the obstacles come.

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

Tweet others the way you want to be tweeted.

In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Be thankful and joyful. Be content with life. Make the most of every situation.

What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.

Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it.

Don't promote negativity online and expect people to treat you with positivity in person.

You see it as me going back. I see it as me staying on track.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.

While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.

The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.

Whatever emotional state you’re in while you’re parenting conveys more to your child than the content of what you're doing with them, no matter how perfect your intervention looks "on paper." In other words, to paraphrase Marshall McLuhan, "your emotional state is the message.

According to Machiavelli, human beings naturally tend to think in terms of patterns. They like to see events conforming to their expectations by fitting into a pattern or scheme, for schemes, whatever their actual content, comfort us by suggesting that the chaos of life is predictable.

Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.

Books are memory. They remember their contents and pass them on. They keep track of who claims ownership, who they were given by and for what occasion. They mediate, in their margins, disagreements between reader and author.

The blessed privilege of obtaining glorious riches in Jesus Christ, makes me content with life.

Without content, we would not need Google. If you think content is irrelevant, expect to fail.

If you're asking yourself who the content is for, it's already too late to make an impact.

God created us with an urge for the infinite. We need to embrace it and never surrender to the seditious and spurious summons of contentment cowering in the sanctuary of security.

a content strategy outlines how content will be used to support both overall organizational goals and audiences’ needs.

When I was young, I wanted power. Now that I'm old, I want peace. When I was young, I wanted titles. Now that I'm old, I want contentment. When I was young, I wanted money. Now that I'm old, I want happiness. When I was young, I wanted excitement. Now that I'm old, I want calm. When I was young, I wanted praise. Now that I'm old, I want respect. When I was young, I wanted houses. Now that I'm old, I want fulfillment. When I was young, I wanted cars. Now that I'm old, I want satisfaction. When I was young, I wanted possessions. Now that I'm old, I want experiences. When I was young, I wanted medals. Now that I'm old, I want mastery. When I was young, I wanted lackeys. Now that I'm old, I want companions. When I was young, I wanted amusement. Now that I'm old, I want rest. When I was young, I wanted beauty. Now that I'm old, I want substance. When I was young, I wanted fame. Now that I'm old, I want legacy. When I was young, I wanted command. Now that I'm old, I want freedom. When I was young, I wanted authority. Now that I'm old, I want influence. When I was young, I wanted reputation. Now that I'm old, I want character. When I was young, I wanted treasure. Now that I'm old, I want truth. When I was young, I wanted confidence. Now that I'm old, I want conviction. When I was young, I wanted lovers. Now that I'm old, I want friends. When I was young, I wanted excess. Now that I'm old, I want joy. When I was young, I wanted degrees. Now that I'm old, I want wisdom. When I was young, I wanted university. Now that I'm old, I want nature. When I was young, I wanted prominence. Now that I'm old, I want humanity. When I was young, I wanted accomplishment. Now that I'm old, I want laughter. When I was young, I wanted greatness. Now that I'm old, I want health. When I was young, I wanted resources. Now that I'm old, I want strategies. When I was young, I wanted contacts. Now that I'm old, I want competence. When I was young, I wanted followers. Now that I'm old, I want students. When I was young, I wanted crowds. Now that I'm old, I want intimacy. When I was young, I wanted empires. Now that I'm old, I want dignity. When I was young, I wanted honor. Now that I'm old, I want integrity. When I was young, I wanted popularity. Now that I'm old, I want loyalty. When I was young, I wanted lovers. Now that I'm old, I want children. When I was young, I wanted strength. Now that I'm old, I want youth. When I was young, I wanted life. Now that I'm old, I want Heaven.

In my constant travels, from the highland meadows of Tibet to the tropical rain forest of Brazil to the busy streets of Hong Kong, I’ve learned that you have to be content wherever you are. Otherwise, traveling is exhausting, because you’re always thinking that the next place will be better.

The bottom line is that the more consistently engaged a customer is with your posts on social media content - liking, commenting, sharing - the more likely they are to continue to do so in future.

The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

For example, Jesus’ stunning success in teaching and feeding the 5,000 at the beginning of John 6 is followed just a few paragraphs later by a corresponding numerical failure: “At this point many of his disciples turned away and deserted him” (John 6:66 NLT). Jesus didn’t wring his hands and question his preaching strategy; he remained content, knowing he was in the Father’s will. He had a larger perspective on what God was doing. Success isn’t always bigger and better. The

Nevertheless, I think that the content should be accessible to many people, if they put some thought into it and resist the temptation to instantaneously misunderstand each new idea by assimilating it with the most similar-sounding cliché available in their cultural larders.

The Internet’s abundant capacity has removed the old artificial constraints on publishing—including getting our content checked and verified. The new strategy of publishing everything we find out thus results in an immense cloud of data, free of theory, published before verified, and available to anyone with an Internet connection. And this is changing the role that facts have played as the foundation of knowledge.

He amplifies fear, worry, and anxiety until they’re the loudest voices in your head, causing you to deem the adventure of following God too risky to attempt (Josh. 14:8). Strategy 7—Against Your Purity He tries to tempt you toward certain sins, convincing you that you can tolerate them without risking consequence, knowing they’ll only wedge distance between you and God (Isa. 59:1–2). Strategy 8—Against Your Rest and Contentment He hopes to overload your life and schedule, pressuring you to constantly push beyond your

For most people, language is our primary interface with each other and with the external world.

Content is cause, behaviour is effect.

As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.

fake it ’til you make it”—that is, to dive in and start swimming.

If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency

In this day and age, entrepreneurial and sales strategies are key to producing creative, original, digital content and marketing in line with current social and media trends.

The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.

content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.

Your style guide is your most loyal brand protector.

Do not confuse location with direction. Location is where you are, direction is where you are going.

even supposing knowledge to be easily attainable, more people would be content to be ignorant than would take even a little trouble to acquire it.

SEO is equivalent to building your reputation in society. It takes significant time and patience to build it, while once built you will hold it for a long time.

The Chinese invented mercantilism (zhong-shang), and the country’s leaders reject the West’s contention that mercantilism has been rendered obsolete by the success of free markets and free trade.10

In our day everyone wants to appear intelligent, one would prefer to be accused of crime than of naiveté if the accompanying risks could be avoided. But since intelligence cannot be drawn from the void, subterfuge are resorted to, one of the most prevalent being the mania for "demystification", which allows an air of intelligence to be conveyed at small cost, for all one need do is assert that the normal response to a particular phenomenon is "prejudiced" and that it is high time it was cleared of the "legends" surrounding it; if the ocean could be made out to be a pond or the Himalayas a hill, it would be done. Certain writers find it impossible to be content with taking note of the fact that a particular thing or person has a particular character or destiny, as everyone had done before them; they must always begin by remarking that "it has too often been said", and go on to declare that the reality is something quite different and has at last been discovered, and that up till now all the world has been "living a lie". This strategy is applied above all to things that are evident and universally known, it would doubtless be too naive to acknowledge in so many words that a lion is a carnivore and that he is not quite safe to meet.

An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content. If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours? And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you.

Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.

Facebook’s strategy, as he described it, was not so different from Napster’s. But rather than exploiting weaknesses in the music industry, it would do so for the human mind. “The thought process that went into building these applications,” Parker told the media conference, “was all about, ‘How do we consume as much of your time and conscious attention as possible?’” To do that, he said, “We need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you more likes and comments.” He termed this the “social-validation feedback loop,” calling it “exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.” He and Zuckerberg “understood this” from the beginning, he said, and “we did it anyway.

remember that showing you care has more of an effect on student motivation than your level of content knowledge. When you yourself are enthusiastic and engaged, your students will feel more excited about learning and will almost always work harder.

Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.

The first is that brains, by contrast to the kinds of program we typically run on our computers, do not use standardized data storage and representation formats. Rather, each brain develops its own idiosyncratic representations of higher-level content.

Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose.

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

But Sony couldn’t. It had pioneered portable music with the Walkman, it had a great record company, and it had a long history of making beautiful consumer devices. It had all of the assets to compete with Jobs’s strategy of integration of hardware, software, devices, and content sales. Why did it fail? Partly because it was a company, like AOL Time Warner, that was organized into divisions (that word itself was ominous) with their own bottom lines; the goal of achieving synergy in such companies by prodding the divisions to work together was usually elusive. Jobs did not organize Apple into semiautonomous divisions; he closely controlled all of his teams and pushed them to work as one cohesive and flexible company, with one profit-and-loss bottom line. “We don’t have ‘divisions’ with their own P&L,” said Tim Cook. “We run one P&L for the company.

Nevertheless, I think that the content should be accessible to many people, if they put some thought into it and resist the temptation to instantaneously misunderstand each new idea by assimilating it with the most similar-sounding cliché available in their cultural larders. Non-technical

When one is trying to speak a foreign language without years of schooling in its grammatical nuances, there is one survival strategy that one always falls back on: strip down to the bare essentials, do away with everything but the most critical content, ignore anything that’s not crucial for getting the basic meaning across. The aborigines who try to speak English do exactly that, not because their own language has no grammar but because the sophistication of their own mother tongue is of little use when struggling with a foreign language that they have not learned properly.

Awareness In most of our daily activities we choose the agenda and develop a strategy to achieve the goal at hand. We create the program. Awareness moves differently. The program is happening around us. The world is the doer and we are the witness. We have little or no control over the content. The gift of awareness allows us to notice what’s going on around and inside ourselves in the present moment. And to do so without attachment or involvement. We may observe bodily sensations, passing thoughts and feelings, sounds or visual cues, smells and tastes. Through detached noticing, awareness allows an observed flower to reveal more of itself without our intervention. This is true of all things. Awareness is not a state you force. There is little effort involved, though persistence is key. It’s something you actively allow to happen. It is a presence with, and acceptance of, what is happening in the eternal now. As soon as you label an aspect of Source, you’re no longer noticing, you’re studying. This holds true of any thought that takes you out of presence with the object of your awareness, whether analysis or simply becoming aware that you’re aware. Analysis is a secondary function. The awareness happens first as a pure connection with the object of your attention. If something strikes me as interesting or beautiful, first I live that experience. Only afterward might I attempt to understand it. Though we can’t change what it is that we are noticing, we can change our ability to notice. We can expand our awareness and narrow it, experience it with our eyes open or closed. We can quiet our inside so we can perceive more on the outside, or quiet the outside so we can notice more of what’s happening inside. We can zoom in on something so closely it loses the features that make it what it appears to be, or zoom so far out it seems like something entirely new. The universe is only as large as our perception of it. When we cultivate our awareness, we are expanding the universe. This expands the scope, not just of the material at our disposal to create from, but of the life we get to live.

your audience's needs, desires, and interests on social media - ask yourself what problems you can help them overcome, what questions you can answer, what type of content they prefer (e.g. text, photo, graphics, video), and when they are most likely to be around to see it. Tools like SEM Rush and TrueSocial Metrics are two popular paid options if you

When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.

Once there were three tribes. The Optimists, whose patron saints were Drake and Sagan, believed in a universe crawling with gentle intelligence—spiritual brethren vaster and more enlightened than we, a great galactic siblinghood into whose ranks we would someday ascend. Surely, said the Optimists, space travel implies enlightenment, for it requires the control of great destructive energies. Any race which can't rise above its own brutal instincts will wipe itself out long before it learns to bridge the interstellar gulf. Across from the Optimists sat the Pessimists, who genuflected before graven images of Saint Fermi and a host of lesser lightweights. The Pessimists envisioned a lonely universe full of dead rocks and prokaryotic slime. The odds are just too low, they insisted. Too many rogues, too much radiation, too much eccentricity in too many orbits. It is a surpassing miracle that even one Earth exists; to hope for many is to abandon reason and embrace religious mania. After all, the universe is fourteen billion years old: if the galaxy were alive with intelligence, wouldn't it be here by now? Equidistant to the other two tribes sat the Historians. They didn't have too many thoughts on the probable prevalence of intelligent, spacefaring extraterrestrials— but if there are any, they said, they're not just going to be smart. They're going to be mean. It might seem almost too obvious a conclusion. What is Human history, if not an ongoing succession of greater technologies grinding lesser ones beneath their boots? But the subject wasn't merely Human history, or the unfair advantage that tools gave to any given side; the oppressed snatch up advanced weaponry as readily as the oppressor, given half a chance. No, the real issue was how those tools got there in the first place. The real issue was what tools are for. To the Historians, tools existed for only one reason: to force the universe into unnatural shapes. They treated nature as an enemy, they were by definition a rebellion against the way things were. Technology is a stunted thing in benign environments, it never thrived in any culture gripped by belief in natural harmony. Why invent fusion reactors if your climate is comfortable, if your food is abundant? Why build fortresses if you have no enemies? Why force change upon a world which poses no threat? Human civilization had a lot of branches, not so long ago. Even into the twenty-first century, a few isolated tribes had barely developed stone tools. Some settled down with agriculture. Others weren't content until they had ended nature itself, still others until they'd built cities in space. We all rested eventually, though. Each new technology trampled lesser ones, climbed to some complacent asymptote, and stopped—until my own mother packed herself away like a larva in honeycomb, softened by machinery, robbed of incentive by her own contentment. But history never said that everyone had to stop where we did. It only suggested that those who had stopped no longer struggled for existence. There could be other, more hellish worlds where the best Human technology would crumble, where the environment was still the enemy, where the only survivors were those who fought back with sharper tools and stronger empires. The threats contained in those environments would not be simple ones. Harsh weather and natural disasters either kill you or they don't, and once conquered—or adapted to— they lose their relevance. No, the only environmental factors that continued to matter were those that fought back, that countered new strategies with newer ones, that forced their enemies to scale ever-greater heights just to stay alive. Ultimately, the only enemy that mattered was an intelligent one. And if the best toys do end up in the hands of those who've never forgotten that life itself is an act of war against intelligent opponents, what does that say about a race whose machines travel between the stars?

Instead of making any further attempt to press the siege, Caesar devoted his energies to the creation of an artificial ford which enabled him to command both banks of the river Sicoris, on which Ilerda stood. This threatened tightening of his grip on their sources of supply induced Pompey's lieutenants to retire, while there was time. Caesar allowed them to slip away unpressed, but sent his Gallic cavalry to get on their rear and delay their march..Then, rather than assault the bridge held by the enemy's rear-guard, he took the risk of leading his legions through the deep ford, which was regarded as only traversable by cavalry and, marching in a wide circuit during the night, placed himself across the enemy's line of retreat. Even then he did not attempt battle, but was content to head off each attempt of the enemy to take a fresh line of retreat-using his cavalry to harass and delay them while his legions marched wide. Firmly holding in check the eagerness of his own men for battle, he at the same time encouraged fraternization with the men of the other side, who were growing more and m ore weary, hungry and depressed. Finally, when he had shepherded them back in the direction Ilerda, and forced them to take up a position devoid of water, they capitulated.

what. Content strategy asks these questions of stakeholders and clients: Why are we doing this? What are we hoping to accomplish, change, or encourage? How will we measure the success of this initiative and the content in it? What measurements of success or metrics do we need to monitor to know if we are successful? How will we ensure the web remains a priority? What do we need to change in resources, staffing, and budgets to maintain the value of communication within and from the organization? What are we trying to communicate? What's the hierarchy of that messaging? This isn't Sophie's Choice, but when you start prioritizing features on a homepage and allocating budget to your list of features and content needs, get ready to make some tough calls. What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our

In the wake of the generative content era, using AI to generate content for clients may seem convenient, but it is not a sustainable long-term strategy. Clients can easily access similar AI tools themselves. Instead, focus on leveraging artificial intelligence to enhance your creativity, streamline processes, and provide personalized value to your clients. With this, you are several yards ahead of the packs out there and your result will be massive.

Present Content and Desired Content One should begin by determining what is the present (current) content—be it an idea, a concept, a story, a theory, a skill—and what is the desired content. Once the desired content has been identified, the various competing countercontents must be specified. The more explicitly one can lay these out, the more likely that one can arrive at a strategy suitable for mind changing in the particular instance. Both contents and countercontents may be presented in various formats.

UX strategy is the process that should be started first, before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the “Big Picture.” It is the high-level plan to achieve one or more business goals under conditions of uncertainty.

For the third type of coping strategy, at the societal level, we need to ask how non-state actors (such as communities and nonprofit organizations) will respond to the consequences of the data revolution. We think a wave of civil-society organizations will emerge in the next decade designed to shield connected citizens from their governments and from themselves. Powerful lobbying groups will advocate content and privacy laws. Rights organizations that document repressive surveillance tactics will call for better citizen protection. There

The responsibility of setting an army in motion must devolve on the general alone; if advance and retreat are controlled from the Palace, brilliant results will hardly be achieved. Hence the god-like ruler and the enlightened monarch are content to play a humble part in furthering their country's cause [lit., kneel down to push the chariot wheel]." This means that "in matters lying outside the zenana, the decision of the military commander must be absolute." Chang Yu also quote the saying: "Decrees from the Son of Heaven do not penetrate the walls of a camp."]

Suffering occurs when people so strongly believe the literal contents of their mind that they become fused with their cognitions. In this fused state, the person cannot distinguish awareness from cognitive narratives since each thought and its referents are so tightly bound together. This combination means that the person is more likely to follow blindly the instructions that are socially transmitted through language. In some circumstances, this result can be adaptive; but in other cases, people may engage repeatedly in ineffective sets of strategies because to them they appear to be “right” or “fair” despite negative real-world consequences.

Assessment can be either formal and/or informal measures that gather information. In education, meaningful assessment is data that guides and informs the teacher and/or stakeholders of students' abilities, strategies, performance, content knowledge, feelings and/or attitudes. Information obtained is used to make educational judgements or evaluative statements. Most useful assessment is data which is used to adjust curriculum in order to benefit the students. Assessment should be used to inform instruction. Diagnosis and assessment should document literacy in real-world contexts using data as performance indicators of students' growth and development.

The distinction between political esotericism and substantive esotericism creates two different meanings for biblical language. Sociopolitical esotericism perceives the biblical parable as an allegory, whose hidden content lends itself to direct conceptual expression. In contrast, the essential concept of esotericism sees the biblical parable as a symbol, whose hidden content cannot be formulated directly in conceptual language. According to this understanding, the esoteric mode of writing and speaking in indirect and allusive way is not the product of a strategy that philosophy adopts vis-à-vis society; it is, rather, the essential nature of the philosophical realm.

Your success with that initial group, the number that clicks on the video, determines how far and wide YouTube will promote it further. If many of your subscribers click on the video, YouTube will send it out to more subscribers and to some non-subscribers that have watched similar content. If that group of non-subscribers also clicks to watch the video, the platform will expand the reach even further. The platform keeps doing this, continuously using data from who is clicking and how much of the video they watch, to determine how much further to expand your video’s reach. So what does this mean to your niche and why is it important? Think about it from the perspective of someone with no definable niche, a person that posts videos with no clear content strategy. People that subscribe to their channel may do so because they like the creator’s personality but they aren’t likely to be interested in a lot of the content. That means there might not be many of your subscribers from that initial test group that will be interested in the new video. They won’t click through and it will be a negative signal to YouTube…even the subscribers aren’t interested so why push it out to more people? That’s going to make it difficult to grow a channel in the first place if your videos aren’t being promoted much by YouTube. Now think of it in terms of someone that posts videos only

received a message on LinkedIn from an IBM executive who wrote, “Pat, I’ve been at IBM for a while and I have been following your content for a few years. I make good money, but I really want to be an entrepreneur. However, I have a wife and three kids and I’m kind of worried about them. What should I do?” We emailed back and forth for a while, and I asked him questions about who he wanted to be. He began to see that intrapreneurship looked like the ideal choice for him. This is when you’re part of a company and create a new business unit, lead a new initiative, or work out incentives that reward you for driving growth and innovation. In some cases, it might just mean being so indispensable that a company has to pay you equity to retain you.

In the book The Hard Thing About Hard Things, author Ben Horowitz points out that there is “no recipe for really complicated, dynamic situations. . . . That’s the hard thing about hard things . . . there is no formula for dealing with them . . . but there are bits of advice and experience that can help with the hard things.” It’s the same with getting scrappy. What makes this kind of effort stand out is the very fact that it can’t be bottled and sold on a shelf. But we can learn from those who have gone before us and benefit from their experience. Below you will find a quick road map of our journey. The content of this book will be divided into three sections exploring attitude, strategy, and execution. Here’s how the chapters will unfold in the pages ahead:

I ask why they picked that particular failing strategy. A common answer: They say that they heard that it was a perfect strategy, an A-strategy, for getting word out about a company. Everyone is using it. What they haven’t taken into account, though, is their own disposition, talents, and resources. Their own readiness. Businesses are like individuals. What’s perfect for one is awful for another. There is no such thing as an objective “A-strategy.” An A-strategy is only an A-strategy if you’ll execute on it. If you don’t have the desire, talent, or resources to fully execute, then your B- or C-strategy should be elevated to A-strategy status. Execute on the strategy you’ll perform with gusto. Gusto matters. Excitement matters. Follow-through matters. Completion matters.

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak.... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come.

The same thing, notes Brynjolfsson, happened 120 years ago, in the Second Industrial Revolution, when electrification—the supernova of its day—was introduced. Old factories did not just have to be electrified to achieve the productivity boosts; they had to be redesigned, along with all business processes. It took thirty years for one generation of managers and workers to retire and for a new generation to emerge to get the full productivity benefits of that new power source. A December 2015 study by the McKinsey Global Institute on American industry found a “considerable gap between the most digitized sectors and the rest of the economy over time and [found] that despite a massive rush of adoption, most sectors have barely closed that gap over the past decade … Because the less digitized sectors are some of the largest in terms of GDP contribution and employment, we [found] that the US economy as a whole is only reaching 18 percent of its digital potential … The United States will need to adapt its institutions and training pathways to help workers acquire relevant skills and navigate this period of transition and churn.” The supernova is a new power source, and it will take some time for society to reconfigure itself to absorb its full potential. As that happens, I believe that Brynjolfsson will be proved right and we will start to see the benefits—a broad range of new discoveries around health, learning, urban planning, transportation, innovation, and commerce—that will drive growth. That debate is for economists, though, and beyond the scope of this book, but I will be eager to see how it plays out. What is absolutely clear right now is that while the supernova may not have made our economies measurably more productive yet, it is clearly making all forms of technology, and therefore individuals, companies, ideas, machines, and groups, more powerful—more able to shape the world around them in unprecedented ways with less effort than ever before. If you want to be a maker, a starter-upper, an inventor, or an innovator, this is your time. By leveraging the supernova you can do so much more now with so little. As Tom Goodwin, senior vice president of strategy and innovation at Havas Media, observed in a March 3, 2015, essay on TechCrunch.com: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our copywriters? What content types do we already have? What contexts are appropriate for the delivery of our content, and how will we translate our information into multiple content types appropriate for different screens, resolutions, locations, and contexts? Is existing content still good? Is it still current, relevant, and brand-appropriate for our needs, our users’ needs, and the context in which we want to deliver it? How will we get more content to bridge the gaps between what we have and what we need? What is the workflow that already supports that, and do we need to refine it? How will we make the case for these new content types to other team members who help shape the user experience? Who will do this for launch? Who will maintain content on an ongoing basis? Who will train them? How will we help people find the answers, definitions, and other information they need? What are the relationships within our content?

it is true that meditation requires total acceptance of what is given in the present moment. If you are injured and in pain, the path to mental peace can be traversed in a single step: Simply accept the pain as it arises, while doing whatever you need to do to help your body heal. If you are anxious before giving a speech, become willing to feel the anxiety fully, so that it becomes a meaningless pattern of energy in your mind and body. Embracing the contents of consciousness in any moment is a very powerful way of training yourself to respond differently to adversity. However, it is important to distinguish between accepting unpleasant sensations and emotions as a strategy—while covertly hoping that they will go away—and truly accepting them as transitory appearances in consciousness. Only the latter gesture opens the door to wisdom and lasting change. The paradox is that we can become wiser and more compassionate and live more fulfilling lives by refusing to be who we have tended to be in the past. But we must also relax, accepting things as they are in the present, as we strive to change ourselves.

Which somehow made it appropriate that The Federalist’s hardest task—showing how a republic could be an empire without becoming a tyranny—fell to Madison, the most easily underestimated of the American Founders. 63 He fulfilled it, triumphantly, by connecting time, space, and scale. History had shown “instability, injustice, and confusion” always to have extinguished “popular governments,” Madison wrote in the tenth Publius essay. Independence had yet to free Americans from these dangers. Complaints are everywhere heard . . . that the public good is disregarded in the conflicts of rival parties, and that measures are too often decided, not according to the rules of justice and the rights of the minor party, but by the superior force of an interested and overbearing majority. Revoking liberty would be a remedy “worse than the disease.” But curing it through equality would leave no one safe: [D] emocracies have ever been spectacles of turbulence and contention; have ever been found incompatible with personal security or the rights of property; and have in general been as short in their lives as they have been violent in their deaths.

The greatest trust is confidence. The greatest charity is compassion. The greatest courage is action. The greatest patience is composure. The greatest sincerity is impartiality. The greatest kindness is affection. The greatest hope is expectation. The greatest peace is contentment. The greatest happiness is joy. The greatest faith is certainty. The greatest love is adoration. The greatest virtue is integrity. The greatest teacher is reason. The greatest student is intelligence. The greatest philosopher is understanding. The greatest scientist is reason. The greatest historian is yesturday. The greatest prophet is eternity. The greatest preacher is reality. The greatest warrior is duty. The greatest athlete is courage. The greatest wrestler is strategy. The greatest musician is passion. The greatest painter is inspiration. The greatest sculptor is history. The greatest writer is destiny. The greatest light is truth. The greatest knowledge is awareness. The greatest understanding is discernment. The greatest wisdom is caution. The greatest theory is facts. The greatest philosophy is logic. The greatest gospel is conviction. The greatest religion is compassion. The greatest prophecy is revelation. The greatest world is nature. The greatest sky is perception. The greatest galaxy is conscience. The greatest universe is imagination. The greatest God is existence.

Here is what we know and where we are going. First, shame is blended into our present human condition. That doesn’t mean that happiness and joy only come at the cost of massive denial. No, there can be real contentment and peace. We don’t feel all of our emotions at once. But if you look deeply within yourself, you will find shame. It is part of being human. It is why hiding and covering are universal instincts. Second, we can be bold in the face of shame because shame can be removed, though not by something we do. There is absolutely nothing you can do to detach it, which you already know. You might try bolstering your resumé, confronting your low self-esteem with positive affirmations, or even reciting to yourself the new identity given you by God. But all these strategies are like putting cheap paint over rust; they might work for a season, but the rust will win in the end. There is only one specific remedy that can bring change and transform. The purpose of this journey is to discover that remedy and let it wash you all over. Third, shame is tackled best in the context of a relationship. Granted, going public with your shame is something you have tried to avoid, but being open about it, at least with someone who is a wise encourager, is part of the way out of shame. Wonderful deeds deserve to be praised publicly. But if your shame is due to something evil that someone else did to you, those deeds deserve to be publicly “unpraised” (as a friend said to me), and you can’t do that by yourself. Do not allow shame to intimidate you into silence.

Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.

Men are not content with a simple life: they are acquisitive, ambitious, competitive, and jealous; they soon tire of what they have, and pine for what they have not; and they seldom desire anything unless it belongs to others. The result is the encroachment of one group upon the territory of another, the rivalry of groups for the resources of the soil, and then war. Trade and finance develop, and bring new class-divisions. "Any ordinary city is in fact two cities, one the city of the poor, the other of the rich, each at war with the other; and in either division there are smaller ones - you would make a great mistake if you treated them as single states". A mercantile bourgeoisie arises, whose members seek social position through wealth and conspicuous consumption: "they will spend large sums of money on their wives". These changes in the distribution of wealth produce political changes: as the wealth of the merchant over-reaches that of the land-owner, aristocracy gives way to a plutocratic oligarchy - wealthy traders and bankers rule the state. Then statesmanship, which is the coordination of social forces and the adjustment of policy to growth, is replaced by politics, which is the strategy of parts and the lust of the spoils of office. Every form of government tends to perish by excess of its basic principle. Aristocracy ruins itself by limiting too narrowly the circle within which power is confined; oligarchy ruins itself by the incautious scramble for immediate wealth. In rather case the end is revolution. When revolution comes it may seem to arise from little causes and petty whims, but though it may spring from slight occasions it is the precipitate result of grave and accumulated wrongs; when a body is weakened by neglected ills, the merest exposure may bring serious disease. Then democracy comes: the poor overcome their opponents, slaughtering some and banishing the rest; and give to the people an equal share of freedom and power. But even democracy ruins itself by excess – of democracy. Its basic principle is the equal right of all to hold office and determine public policy. This is at first glance a delightful arrangement; it becomes disastrous because the people are not properly equipped by education to select the best rulers and the wisest courses. As to the people they have no understanding, and only repeat what their rulers are pleased to tell them; to get a doctrine accepted or rejected it is only necessary to have it praised or ridiculed in a popular play (a hit, no doubt, at Aristophanes, whose comedies attacked almost every new idea). Mob-rule is a rough sea for the ship of state to ride; every wind of oratory stirs up the waters and deflects the course. The upshot of such a democracy is tyranny or autocracy; the crowd so loves flattery, it is so “hungry for honey” that at last the wiliest and most unscrupulous flatterer, calling himself the “protected of the people” rises to supreme power. (Consider the history of Rome). The more Plato thinks of it, the more astounded he is at the folly of leaving to mob caprice and gullibility the selection of political officials – not to speak of leaving it to those shady and wealth-serving strategists who pull the oligarchic wires behind the democratic stage. Plato complains that whereas in simpler matters – like shoe-making – we think only a specially-trained person will server our purpose, in politics we presume that every one who knows how to get votes knows how to administer a city or a state.

The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed

Sell the content of your offering

Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.

damages incurred from the usage of this publication.   * * * Table of Contents   1.   How to Use this Book 2.   Free Conversation Skills Training 3a. Part 1 - What is in the Way of Developing Great Conversation Skills? 3b. The 10 Negative Habits that Limit Conversation Skills 3c. The Love and Connection Daily Practice 4a. Part 2 - Conversation Skills Tips and Strategies 4b. How to Approach Someone to Start a Conversation 5.   9 Great Ways to Confidently Approach Anyone 6.   How to Stop Feeling Nervous When Meeting New People 7.   What to Say When Introducing Yourself to New People 8.   6 Easy Ways to Avoid Getting Stuck for Words 9.   10 Interesting Topics of Conversation for Every Occasion 10.  The Best Questions to Keep a Conversation Going 11.  How to Shine in Conversation with Listening Skills 12.  How to Use Body Language to Read People Like a Book 13.  Show People You Like Them and Make Friends with Ease 14.  Closing Thoughts * * * How to Use this Book     This book is a how to guide to making conversation with new people. I present ideas, strategies and approaches that can help you only if you apply the techniques.   Make sure to use these principles and ideas out there in the real world. It may take a little trial and error but if you practice you’ll see its much easier than most people think to start a conversation with someone you are meeting for the first time. You’ll have much more fun talking to people and you’ll enjoy letting your personality shine.   Do bear in mind, the strategies presented here are a starting point, you’ll need to adjust your application of the individual tips to the context and people you are dealing with. Some flexibility on your part is essential.   Take it a step at a time, aim to improve just a little each day, use these strategies often and make a commitment to ongoing learning with the free resources mentioned in the next section. Before long you’ll be one of those people others respect and admire. They’ll be wondering how you make

The beautiful thing about social is that if you’ve got great stuff, [readers will] share it on their own. It’s not that we don’t have any strategy, it’s just that we’re focused on the content.” – Atlantic President Scott Havens, “Can Great Journalism Make For Great Business?

Section One Summary Here’s what you should take away from this section about on-page optimization:         On-page optimization is what you do on your website to influence SERPs on Google.         Doing proper keyword research is the first step to a successful SEO campaign.         Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.         The proper meta tags include your title tag, description tag, keywords tag, and robots tag.         Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains.         How you format your page is important for optimization purposes.         Make sure you design your web pages so Google is forced to read your on-page content first.         Verify that your code is W3C compliant.         Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google.         Label each graphic with an alt tag that includes your keyword phrase.         Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.         Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.         If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.         Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools.          Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.          Keyword development is one of the most important on-page optimization strategies.          Research keywords and competing websites to select ideal keywords.          Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links).          Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing

Layering and Separation 53C O N F U S I ON and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity — rather than to fault the data for an excess of complication.Or, worse, to fault viewers for a lack of understanding. Among the most powerful devices for reducing noise and enriching the content of displays is the technique of layering and separation, visually stratifying various aspects of the data.

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

Searching for content requires wise information literacy strategies and tools (embedded in the curriculum learning processes) to avoid being lost in the information labyrinth. Content curation is also about organizing, filtering and ‘making sense of’ information on the web and sharing the very best pieces of content that has been selected for a specific purpose or need. (p. 1) As suggested in

Fully 60 to 70 percent of content churned out by business-to-business (B2B) marketing departments today sits unused. —Reported in a 2013 SiriusDecisions Survey

This book starts where great content ends. There are enough books out there touting the need for amazing content. That’s a given. But epic content simply earns a seat at the table today. The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.

Creating great content is not the finish line. It’s the starting line.

To flourish and grow in a many-sided uncertain and ever changing world that surrounds us, suggests that we have to make intuitive within ourselves those many practices we need to meet the exigencies of that world. The contents that comprise this ‘Discourse’ unfold observations and ideas that contribute towards achieving or thwarting such an aim or purpose. John Boyd, A Discourse

Did you know that vending machines kill four times as many people each year than sharks?