Commercials Quotes

Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life.

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.

V-Day…if you need this one day in a year to show everyone else you truly care for “your loved one” I think it’s quite stupid. I hate this commercialism. It’s all artificial, and has nothing to do with real love.

I wanted to tell her “I love you” back, but I guess in waiting for the perfect moment (the next commercial break), I ended up completely forgetting.

Americans no longer talk to each other, they entertain each other. They do not exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.

Experts in ancient Greek culture say that people back then didn't see their thoughts as belonging to them. When ancient Greeks had a thought, it occurred to them as a god or goddess giving an order. Apollo was telling them to be brave. Athena was telling them to fall in love. Now people hear a commercial for sour cream potato chips and rush out to buy, but now they call this free will. At least the ancient Greeks were being honest.

The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.

God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

I was ten. I had noticed something was weird earlier in the day, but I knew from commercials that one's menstrual period was a blue liquid that you poured like laundry detergent onto maxi pads to test their absorbency. This wasn't blue, so...I ignored it for a few hours.

There are plastic bags with zippers on them. I've seen them in commercials," Dragos said to her. He snapped his fingers, trying to remember the name. "You put food in them." "Ziploc bags?" she asked in a cautious voice. He pointed at her. "Yes. I want one.

I bet she woke up with her hair looking like something out of a Pantene commercial while little bluebirds circled around her head, and raccoons brought her breakfast or something.

Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.

For several years, I had been bored. Not a whining, restless child's boredom (although I was not above that) but a dense, blanketing malaise. It seemed to me that there was nothing new to be discovered ever again. Our society was utterly, ruinously derivative (although the word derivative as a criticism is itself derivative). We were the first human beings who would never see anything for the first time. We stare at the wonders of the world, dull-eyed, underwhelmed. Mona Lisa, the Pyramids, the Empire State Building. Jungle animals on attack, ancient icebergs collapsing, volcanoes erupting. I can't recall a single amazing thing I have seen firsthand that I didn't immediately reference to a movie or TV show. A fucking commercial. You know the awful singsong of the blasé: Seeeen it. I've literally seen it all, and the worst thing, the thing that makes me want to blow my brains out, is: The secondhand experience is always better. The image is crisper, the view is keener, the camera angle and the soundtrack manipulate my emotions in a way reality can't anymore. I don't know that we are actually human at this point, those of us who are like most of us, who grew up with TV and movies and now the Internet. If we are betrayed, we know the words to say; when a loved one dies, we know the words to say. If we want to play the stud or the smart-ass or the fool, we know the words to say. We are all working from the same dog-eared script. It's a very difficult era in which to be a person, just a real, actual person, instead of a collection of personality traits selected from an endless Automat of characters. And if all of us are play-acting, there can be no such thing as a soul mate, because we don't have genuine souls. It had gotten to the point where it seemed like nothing matters, because I'm not a real person and neither is anyone else. I would have done anything to feel real again.

If money’s the god people worship, I’d rather go worship the devil instead.

Men have no more time to understand anything. They buy ready-made things in the shops. But since there are no shops where you can buy friends, men no longer have any friends.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.

I think all the good parts of us are connected on some level. The part that shares the last double chocolate chip cookie or donates to charity or gives a dollar to a street musician or becomes a candy striper or cries at Apple commercials or says I love you or I forgive you. I think that's God. God is the connection of the very best parts of us.

We've got a sort of brainwashing going on in our country, Morrie sighed. Do you know how they brainwash people? They repeat something over and over. And that's what we do in this country. Owning things is good. More money is good. More property is good. More commercialism is good. More is good. More is good. We repeat it--and have it repeated to us--over and over until nobody bothers to even think otherwise. The average person is so fogged up by all of this, he has no perspective on what's really important anymore. Wherever I went in my life, I met people wanting to gobble up something new. Gobble up a new car. Gobble up a new piece of property. Gobble up the latest toy. And then they wanted to tell you about it. 'Guess what I got? Guess what I got?' You know how I interpreted that? These were people so hungry for love that they were accepting substitutes. They were embracing material things and expecting a sort of hug back. But it never works. You can't substitute material things for love or for gentleness or for tenderness or for a sense of comradeship. Money is not a substitute for tenderness, and power is not a substitute for tenderness. I can tell you, as I'm sitting here dying, when you most need it, neither money nor power will give you the feeling you're looking for, no matter how much of them you have.

There was a thing called Heaven; but all the same they used to drink enormous quantities of alcohol." ... "There was a thing called the soul and a thing called immortality." ... "But they used to take morphia and cocaine." ... "Two thousand pharmacologists and biochemists were subsidized in A.F. 178." ... "Six years later it was being produced commercially. The perfect drug." ... "Euphoric, narcotic, pleasantly hallucinant." ... "All the advantages of Christianity and alcohol; none of their defects." ... "Take a holiday from reality whenever you like, and come back without so much as a headache or a mythology." ... "Stability was practically assured.

I was watching a collection of vintage '80s cereal commercials when I paused to wonder why cereal manufacturers no longer included toy prizes inside every box. It was a tragedy, in my opinion. Another sign that civilization was going straight down the tubes.

I wondered if Olympus had gone to a commercial break, or if our ratings had been any good.

The problem with Marxism is the proletariat isn’t going to rise up against capitalism and consumerism. The only time they’ll rise up is during a commercial break to either go to the bathroom or grab more beer.


But when he smiles? Really smiles, it’s perfect. Like toothpaste commercial, boy-next-door beauty that makes it really hard to be pissed at him.

Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they’ll have jobs and get enough money to buy things.

She's four minutes late, which doesn't seem like all that much when you think about it's a commercial break, the period within classes, the time it takes to cook a microwave meal. Four minutes is nothing.

Music is crucial. Beyond no way can I overstress this fact. Let's say you're southbound on the interstate, cruising alone in the middle lane, listening to AM radio. Up alongside comes a tractor trailer of logs or concrete pipe, a tie-down strap breaks, and the load dumps on top of your little sheetmetal ride. Crushed under a world of concrete, you're sandwiched like so much meat salad between layers of steel and glass. In that last, fast flutter of your eyelids, you looking down that long tunnel toward the bright God Light and your dead grandma walking up to hug you--do you want to be hearing another radio commercial for a mega, clearance, closeout, blow-out liquidation car-stereo sale?

Wow. I didn’t think it was possible for him to look any more intoxicating than he already did. But a leather clad Ren standing next to the gorgeous racing motorcycle holding his helmet made my brain go numb. I had kind of a this-is-your-brain-on-drugs moment, only mine was more like a this-is-your-brain-on-seeing-Ren-in-tight-leather moment. If they’d been smart, the Ducati Company should have used him in a commercial and given him the bike for free.

[A] great embarrassing fact… haunts all attempts to represent the market as the highest form of human freedom: that historically, impersonal, commercial markets originate in theft.

just heard a commercial which told me Farmer John smokes his own bacon. now, there's one tough son of a bitch.

These temple destroyers, devotees of ravaging commercialism, seem to have a perfect contempt for Nature, and, instead of lifting their eyes to the God of the mountains, lift them to the Almighty Dollar.

You’re barely one step up from the Australopithecines, aren’t you? (Acheron) Hey, be respectful when you say that, snot nose. Haven’t you seen the commercials? Us cavemen are very sensitive people. (Savitar)

Still, there was also was something reassuring about working for Commercial, almost hopeful. Like things that were lost could be found again. As we drove away, I always tried to imagine what it would be like to open your door to find something you had given up on.

A radio in a song in an ice cream cone. Two licks for free, and the third is for sale. My favorite flavor tastes like a commercial, because it’s made with 100% natural advertisement.

i held it up, and tried to channel happy dog thoughts toward Cerberus- Alpo commercials, cute little puppies, fire hydrants.

The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void. We are back in the Byzantine situation, where idolatry calls on a plethora of images to conceal from itself the fact that God no longer exists. That's why the slightest technical hitch, the slightest slip on the part of a presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.

Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.

Every generation wants to be the last. Every generation hates the next trend in music they can't understand. We hate to give up those reins of our culture. To find our own music playing in elevators. The ballad for our revolution, turned into background music for a television commercial. To find our generation's clothes and hair suddenly retro.

When we read, we decide when, where, how long, and about what. One of the few places on earth that it is still possible to experience an instant sense of freedom and privacy is anywhere you open up a good book and begin to read. When we read silently, we are alone with our own thoughts and one other voice. We can take our time, consider, evaluate, and digest what we read—with no commercial interruptions, no emotional music or special effects manipulation. And in spite of the advances in electronic information exchange, the book is still the most important medium for presenting ideas of substance and value, still the only real home of literature.

I didn't feel like reading that night, so I went downstairs and watched a half-hour long commercial that advertised an exercise machine. They kept flashing a 1-800 number, so I called it. The woman who picked up the other end of the phone was named Michelle. And I told Michelle that I was a kid and did not need an exercise machine, but I hoped she was having a good night. That's when Michelle hung up on me. And I didn't mind a bit.

I know this is not a very popular idea. You don't hear it too often any more … but it's the truth. I have taken drugs before and … I had a real good time. Sorry. Didn't murder anybody, didn't rape anybody, didn't rob anybody, didn't beat anybody, didn't lose – hmm – one fucking job, laughed my ass off, and went about my day. Sorry. Now, where's my commercial?

Sympathy’s easy. You have sympathy for starving children swatting at flies on the late-night commercials. Sympathy is easy because it comes from a position of power. Empathy is getting down on your knees and looking someone else in the eye and realizing you could be them, and that all that separates you is luck.

Christ is one of the 'family' now. I often wonder if God recognizes his own son the way we've dressed him up, or is it dressed him down? He's regular peppermint stick now, all sugar crystal and saccharine - when he isn't making veiled references to certain commercial products that ever worshiper absolutely needs.

And besides, libraries aren't just about books. They are one of the few public spaces we have left which don't like our wallets more than us.

Valentine's Day purely commercial, cynical enterprise, anyway. Matter of supreme indifference to me.

Life is an endless series of trainwrecks with only brief, commercial-like breaks of happiness.

Can she be divorced?" I asked. "And famous for her commercials and ideas?" She can be anything," Boo told me, and this is what I remember most, her freckled face so solemn, as if she knew she was the first to tell me. "And so can you.

Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.

Dreams are like commercials, but her dreams are picture perfect...

Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a sense of coherence. Freedom! To force information on people, taking no account of their right not to accept it or their right of peace of mind. Freedom! To spit in the eyes and souls of passersby with advertisements.

How would you like to star in your very own commercial?" "I'd rather swim in battery acid.

The truth is not in the commercial media because the truth is a dagger pointed at its heart, which is its pocketbook.

If you remove the English Army tomorrow and hoist the green flag over Dublin Castle., unless you set about the organization of the Socialist Republic your efforts will be in vain. England will still rule you. She would rule you through her capitalists, through her landlords, through her financiers, through the whole array of commercial and individualist institutions she has planted in this country and watered with the tears of our mothers and the blood of our martyrs.

The problem is, or rather one of the problems, for there are many, a sizeable proportion of which are continually clogging up the civil, commercial, and criminal courts in all areas of the Galaxy, and especially, where possible, the more corrupt ones, this. The previous sentence makes sense. That is not the problem. This is: Change. Read it through again and you'll get it.

The great rule of conduct for us, in regard to foreign nations, is, in extending our commercial relations, to have with them as little political connection as possible.

Cordial or commercial, that may be the question. How pleasant is it not, to experience the instantaneity and the radiance of a sunny smile or to scent unsuspectingly an air of friendly willingness. In contrast, however, how smashingly disheartening is it not when everything appears to be merely contrived or profit driven and anything but cordial or empathic. The magic of genuine feelings is a precious value and has to be cherished and remain uncorrupted. We mustn’t consent to feelings being faked or deteriorated. ("A Thousand times touched." )

In yet another commercial, Oprah somberly says, “Inside every overweight woman is a woman she knows she can be.” This is a popular notion, the idea that the fat among us are carrying a thin woman inside. Each time I see this particular commercial, I think, I ate that thin woman and she was delicious but unsatisfying. And then I think about how fucked up it is to promote this idea that our truest selves are thin women hiding in our fat bodies like imposters, usurpers, illegitimates.

Plus the fact that the window I was now facing opened up to the part of the lot where people picked up their brand-new cars. Every few minutes, one of the salesmen would walk someone right to the center of the window, hand them their shiny new keys, and then smile benevolently as they drove off into the sunset, just like in the commercials. What a bunch of shit.

But just now, he'd gotten on his knees and proposed marriage, like in a television commercial for a diamond ring. Except of course they had the roll of duct tape instead, which, when you came to think about it, was a far more practical item. Such a bad mistake it would be, to embark on marriage and adult life without a nice supply of duct tape.

I haven't left my house in days. I watch the news channels incessantly. All the news stories are about the election; all the commercials are Viagra and Cialis. Election, erection, election, erection! Either way we're screwed!

Pessimism is not in being tired of evil but in being tired of good. Despair does not lie in being weary of suffering, but in being weary of joy. It is when for some reason or other the good things in a society no longer work that the society begins to decline; when its food does not feed, when its cures do not cure, when its blessings refuse to bless. We might almost say that in a society without such good things we should hardly have any test by which to register a decline; that is why some of the static commercial oligarchies like Carthage have rather an air in history of standing and staring like mummies, so dried up and swathed and embalmed that no man knows when they are new or old.

Listen closely. There’s a remote possibility that you might learn something: First, I don’t give a damn if my work is commercial or not…I’m the writer. If what I write is good, then people will read it. That’s why literature exists. An author puts his heart and guts on the page. For your information, a good novel can change the world. Keep that in mind before you attempt to sit down at a typewriter. Never waste time on something you don’t believe in yourself.

...if you lose, you’ll have to wear a metal diaper to school and call me Lord Hunkyhair from now on.” “Uh... yeah, no,” Fitz said as Biana asked, “Hunkyhair?” “Lord Hunkyhair,” Keefe corrected. “What? It’s accurate.” He tossed his head like he was in a shampoo commercial. “I think we need to make it a thing either way- don’t you, Foster?” “I think you’re ridiculous,” Sophie told him.

Well, Daddy, I used to believe that artists went crazy in the process of creating the beautiful works of art that kept society sane. Nowadays, though, artists make intentionally ugly art that’s only supposed to reflect society rather than inspire it. So I guess we’re all loony together now, loony rats in the shithouse of commercialism.

It's not about who you sleep with, or whether you know about sports or tools or have a pearl-wearing wife or whether commercials make you cry. [...] it's about whether you step up. When something hard comes along. A man steps up. He doesn't dodge it or run away from it or try to push it onto someone else. He steps up. Even if it isn't his responsibility. And that's why there are so many guys and so few men. Because stepping up is hard.

And so a pattern develops: wake, work cry. sleep. I can't even escape him in my dreams. Gray burning eyes, his lost look, his hair burnished and bright and bright all haunt me. And the music... so much music-I cannot bear to hear any music. I am careful to avoid it at all costs. Even the jingles in commercials make me shudder.

How is the United States at once the most conservative and commercial AND the most revolutionary society on Earth?

We live in oppressive times. We have, as a nation, become our own thought police; but instead of calling the process by which we limit our expression of dissent and wonder ‘censorship,’ we call it ‘concern for commercial viability.

I'd done it, I'd crossed the line between accepted behavior and behavior most of the population would consider a lynching offense, and that morning I felt as real as any of the men in the Escape commercials. It had been dirty and nasty but I wanted more.

Never fly commercial. That's the moral of this story.

A song isn't a commercial for an album. It isn't a tool to build name awareness or reinforce your brand. A song is a bullet that can shatter your chains.

The more I read, the more I felt connected across time to other lives and deeper sympathies. I felt less isolated. I wasn’t floating on my little raft in the present; there were bridges that led over to solid ground. Yes, the past is another country, but one that we can visit, and once there we can bring back the things we need. Literature is common ground. It is ground not managed wholly by commercial interests, nor can it be strip-mined like popular culture—exploit the new thing then move on. There’s a lot of talk about the tame world versus the wild world. It is not only a wild nature that we need as human beings; it is the untamed open space of our imaginations. Reading is where the wild things are.

And the so-called 'political process' is a fraud: Our elected officials, like our bureaucratic functionaries, like even our judges, are largely the indentured servants of the commercial interests.

That’s what she was, Joanna felt suddenly. That’s what they all were, all the Stepford wives: actresses in commercials, pleased with detergents and floor wax, with cleansers, shampoos, and deodorants. Pretty actresses, big in the bosom but small in the talent, playing housewives unconvincingly, too nicey-nice to be real.

Love is a hollow word which seems at home in song lyrics and greeting cards, until you fall in love and discover it’s disconcerting power. Depression means nothing more than the blues, commercially packaged angst, a hole in the ground; until you find it’s black weight settled inside your mother’s chest, disrupting her breathing, leaching her days, and yours, of colour and the nights of rest.

The marriage of reason and nightmare that dominated the 20th century has given birth to an ever more ambiguous world. Across the communications landscape move the spectres of sinister technologies and the dreams that money can buy. Thermo-nuclear weapons systems and soft-drink commercials coexist in an overlit realm ruled by advertising and pseudo-events, science and pornography. Over our lives preside the great twin leitmotifs of the 20th century – sex and paranoia…In a sense, pornography is the most political form of fiction, dealing with how we use and exploit each other, in the most urgent and ruthless way.

In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us.

It is not a dream, it is a simple feat of scientific electrical engineering, only expensive — blind, faint-hearted, doubting world! [...] Humanity is not yet sufficiently advanced to be willingly led by the discoverer's keen searching sense. But who knows? Perhaps it is better in this present world of ours that a revolutionary idea or invention instead of being helped and patted, be hampered and ill-treated in its adolescence — by want of means, by selfish interest, pedantry, stupidity and ignorance; that it be attacked and stifled; that it pass through bitter trials and tribulations, through the strife of commercial existence. So do we get our light. So all that was great in the past was ridiculed, condemned, combatted, suppressed — only to emerge all the more powerfully, all the more triumphantly from the struggle." – Nikola Tesla (at the end of his dream for Wardenclyffe)

And the commercials would have sickened a goat raised on barbed wire and broken beer bottles.

Bridget who is crazy said that sometimes she thought about suicide when commercials come on during TV. She was sincere and this puzzled the guidance counselors.

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.

You only play Pistol Annies when you're pissed, usually at me. I know your fake laugh from your real one. You have a great laugh, by the way. I know which shirts are your favorites, because they're the first ones you wear after you've done your laundry. You lick your bottom lip when you're trying to concentrate on your textbook reading. You cry during those commercials with the absurd animals when you think no one is looking. No, I don't know you at all.

I am still a victim of chess. It has all the beauty of art - and much more. It cannot be commercialized. Chess is much purer than art in its social position. (On giving up art to play chess)

I don't wanna be def. Death. Dead. This Burger Twin nappykin just got served as my will, BEOTCH! The fries here suck, by the way. If I die, don't feed my son your shitty fries. Don't give my son to the creepy child molester king you put in your commercials either. What the fuck is wrong with that guy? He's got a normal body and a plastic face that is always smiley. It's not right, man. It's just not right. My ears feel funny.

The cultural work done in the past by gods and epic sagas is now done by laundry-detergent commercials and comic-strip character

He wanted to wake up to her smile every day for the rest of his life, like some stupid coffee commercial on TV.

Those who pay their bills on time are soon forgotten. It is only by not paying one's bills that one can hope to live in the memory of the commercial classes.

I've never been in love, but I've always imagined it--weirdly--like some sort of OxiClean commercial. The TV host shows a scene from an ordinary day, and then takes a big old sponge soaked in love and swipes away the stains. Suddenly that same scene is missing all the mistakes, all the loneliness. The colors are like jewels, ten times richer than they were before. The music is louder and clearer. "Love," the host will say, "makes life a little brighter.

Angry contradiction of the patriarch is not creativity; it's delinquency calling for attention. Difference for the sake of difference is as empty an achievement as slavishly following the commercial imperative.

I guess any halfwit could nail a game of ‘Spot the Falcone’. Just look for the shampoo-commercial hair or those I-might-murder-you eyes.

I sincerely believe that only those who are financially free can produce great works of art. Poor artists are too bothered about money and fame, which hampers their creativity. An artist shouldn’t have any financial pressure. One can’t create something poetic if commercial success is all one is concerned about.

If you took the world away and just left the elctricity, it would look like the most exquisite filigree ever made - a ball of twinkling silver lines with the occasional coruscating spike of a satellite beam. Even the dark areas would glow with radar and commercial radio waves. It could be the nervous system of a great beast.

...if you are writing without zest, without gusto, without love, without fun, you are only half a writer. It means you are so busy keeping one eye on the commercial market, or one ear peeled for the avant-garde coterie, that you are not being yourself. You don't even know yourself. For the first thing a writer should be is-- excited. He should be a thing of fevers and enthusiasms.

Be very careful of what you allow to infiltrate your consciousness and subconsciousness. When you watch too much television, you'll start to feel inferior from all the commercials hard selling the idea that you're not complete unless you buy their product [...] The ad agencies appeal to your fear of not being wanted or loved. It's the same with the local news. They get you to stay tuned with a constant stream of fear tactics [...] It's as if our culture is addicted to fear and the flat screen is our drug dealer. Don't allow that crap into your head!

They were both totally laughing, and he was twirling her, and her hair was flying around like she was in a shampoo commercial. Seriously. She could have sold conditioner to a bald man the way she looked out there.

Surely it wasn't possible that Vin diPietro was the first assignment. "Hello?" DiPietro waved. "You in there?" Nah, Jim thought. Can't be. That would be above and beyond any call of duty. Over the guy's shoulder, the commercial that was on the TV suddenly showed a price of $49.99-no, $29.99, with a little red arrow that ... considering where Vin was standing, poined right at his head. "Sh*t, no" Jim muttered. This was the guy? On the Tv screen, some woman in a pink bathrobe smiled up at the camera and mouthed, Yes, it is!

By and large a good rule for finding out is this: the kind of work God usually calls you to is the kind of work a) that you need most to do and b) the world most needs to have done. If you really get a kick out of your work, you've presumably met requirement a), but if your work is writing TV deodorant commercials, the chances are you've missed requirement b).

On TV, talking heads wrung their hands over a lack of traditional feminine values and wondered if girls’ sports were to blame. Then they cut to a commercial featuring a sexy college coed vacuuming her dorm room in her underwear.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

You'll have to go get laid by a random stranger." Bo pointed to the television. "Can I wait for a commercial or do I have to git-'er-done right now?" "You can wait.

I think commercialism helps Christmas and I think that the more capitalism we can inject into the Christmas holiday the more spiritual I feel about it

Whether you think the commercialization of medical research is good or bad depends on how into capitalism you are.

You know what would be really nice right now? Coffee. I'd really go for some coffee." Just the idea made her salivate. He scowled. "How can you think about coffee right now?" "I don't know. Maybe caffeine is how I cope." She thought for a moment. "Although usually I'm a crier. Are you a crier?" "No." "Not even sad movies or weddings?" "No." "What about commercials with little puppies that need a home?" He blinked. "Please stop talking." "Hmm," she said slowly. "Maybe talking is how I cope." Her hands started falling asleep. "You know what else would be really nice right now?" "An off button?

You'll be boarding the nine twenty-one commercial flight as Shirley and Roderick Cliphorn." "Roderick Cliphorn?" Dan groaned. Only someone with a name like Sinead Starling would have considered that normal.

You will not be able to stay home, brother./You will not be able to plug in, turn on and cop out./You will not be able to lose yourself on skag and skip,/Skip out for beer during commercials,/Because the revolution will not be televised.

We won’t ruin Mars,” said the captain. “It’s too big and too good.” “You think not? We Earth Men have a talent for ruining big, beautiful things. The only reason we didn’t set up hot-dog stands in the midst of the Egyptian temple of Karnak is because it was out of the way and served no large commercial purpose.

She licked again, taking her time,even though she didn't need to; her first stroke numbed the bite site. No, this second taste was for her, not him, and there was no lying about that. "I'm starting to feel like a Tootsie Pop, here" he rasped. She couldn't contain a smile. " Yes... how did that old commercial go?" She licked him. "One." She licked him again, and he moaned. "Two." She licked him once more, and his hips came off the bed, "Three.

In the first place, Cranford is in possession of the Amazons; all the holders of houses above a certain rent are women. If a married couple come to settle in the town, somehow the gentleman disappears; he is either fairly frightened to death by being the only man in the Cranford parties, or he is accounted for by being with his regiment, his hip, or closely engaged in business all the week in the great neighbouring commercial town of Drumble, distant only twenty miles on a railroad. In short, whatever does become of the gentlemen, they are not at Cranford.

My advice is really this: what we hear the philosophers saying and what we find in their writings should be applied in our pursuit of the happy life. We should hunt out the helpful pieces of teaching, and the spirited and noble-minded sayings which are capable of immediate practical application—not far-fetched or archaic expressions or extravagant metaphors and figures of speech—and learn them so well that words become works. No one to my mind lets humanity down quite so much as those who study philosophy as if it were a sort of commercial skill and then proceed to live in a quite different manner from the way they tell other people to live.

The only way that I could figure they could improve upon Coca-Cola, one of life's most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put bourbon in it.

On the way from the Renaissance to our days we have enriched our experience, but we have lost the concept of a Supreme Complete Entity which used to restrain our passions and our irresponsibility. We have placed too much hope in political and social reforms, only to find out that we were being deprived of our most precious possession: our spiritual life. In the East, it is destroyed by the dealings and machinations of the ruling party. In the West, commercial interests tend to suffocate it. This is the real crisis.

Van Gogh would’ve sold more than one painting if he’d put tigers in them.

It was February sixth: eight days until Valentine's Day. I was dateless, as usual, deep in the vice grip of unrequited love. It was bad enough not having a boyfriend for New Year's Eve. Now I had to cope with Valentine datelessness, feeling consummate social pressure from every retailer in America who stuck hearts and cupids in their windows by January second to rub it in.

I would be perfectly willing if a publisher came up to me and said, "I need a novel about underwater Nazi cheerleaders and it has to be 309 pages long and I need fourteen chapters and a prologue.

Daytime television, you can tell who’s watching by the three kinds of commercials. Either it’s clinics for drying out drunks. Or it’s law firms who want to settle injury suits. Or it’s schools offering mail-order vocational degrees to make you a bookkeeper. A private detective. Or a locksmith. If you’re watching daytime television, this is your new demographic. You’re a drunk. Or a cripple. Or an idiot.

Sometimes you happen to run across a brilliant run of radio songs, where each tie one station goes to commercial, you scan to another that has just started to play a song you love but had almost forgotten about, a song you never would've picked but turns out to be perfect for shouting along to.

At the foot of the mountain, the park ended and suddenly all was squalor again. I was once more struck by this strange compartmentalization that goes on in America -- a belief that no commercial activities must be allowed inside the park, but permitting unrestrained development outside, even though the landscape there may be just as outstanding. America has never quite grasped that you can live in a place without making it ugly, that beauty doesn't have to be confined behind fences, as if a national park were a sort of zoo for nature.

You want your art to be hip and seem cool to people, but a great deal of what passes for hip or cool is now highly commercially driven. And some if it is important art. I think 'The Simpsons' is important art. On the other hand, it's also, in my opinion, relentlessly corrosive to the soul and everything is parodied and everything is ridiculous. Maybe I'm old but for my part I can be steeped in about an hour of it and then I have to walk away and look at a flower. If there's something to be talked about, that thing is this weird conflict between what my girlfriend calls the 'inner sap,' the part of us that can really wholeheartedly weep at stuff and the part of us that has to live in a world of smart, jaded, sophisticated people and wants very much to be taken seriously by those people.

Man has always been a venal animal. The growth of populations, the huge costs of war, the incessant pressure of confiscatory taxation – all these things make him more and more venal. The average man is tired and scared, and a tired, scared man can’t afford ideals. He has to buy food for his family. In our time we have seen a shocking decline in both public and private morals. You can’t expect quality from people whose lives are a subjection to a lack of quality. You can’t have quality with mass production. You don’t want it because it lasts too long. So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence. Mass production couldn’t sell its goods next year unless it made what is sold this year look unfashionable a year from now. We have the whitest kitchens and the most shining bathrooms in the world. But in the lovely white kitchen the average [person] can’t produce a meal fit to eat, and the lovely shining bathroom is mostly a receptacle for deodorants, laxatives, sleeping pills, and the products of that confidence racket called the cosmetic industry. We make the finest packages in the world, Mr Marlowe. The stuff inside is mostly junk.

Women's liberation is one thing, but the permeation of anti-male sentiment in post-modern popular culture - from our mocking sitcom plots to degrading commercial story lines - stands testament to the ignorance of society. Fair or not, as the lead gender that never requested such a role, the historical male reputation is quite balanced. For all of their perceived wrongs, over centuries they've moved entire civilizations forward, nurtured the human quest for discovery and industry, and led humankind from inconvenient darkness to convenient modernity. Navigating the chessboard that is human existence is quite a feat, yet one rarely acknowledged in modern academia or media. And yet for those monumental achievements, I love and admire the balanced creation that is man for all his strengths and weaknesses, his gifts and his curses. I would venture to say that most wise women do.

Electronic aids, particularly domestic computers, will help the inner migration, the opting out of reality. Reality is no longer going to be the stuff out there, but the stuff inside your head. It's going to be commercial and nasty at the same time.

What you of the CHOAM directorate seem unable to understand is that you seldom find real loyalties in commerce ... Men must want to do things of their own innermost drives. People, not commercial organisations or chains of command, are what make great civilizations work, every civilization depends upon the quality of the individuals it produces. If you overorganize humans, over-legalize them, suppress their urge to greatness — they cannot work and their civilization collapses.

At forty-five, I feel grateful almost daily to be the adult I wished I could be when I was seventeen. I work on my arm strength at the gym; I've become pretty good with tools. At the same time, almost daily, I lose battles with the seventeen-year-old who's still inside me. I eat half a box of Oreos for lunch, I binge on TV, I make sweeping moral judgments. I run around in torn jeans, I drink martinis on a Tuesday night, I stare at beer-commercial cleavage. I define as uncool any group to which I can't belong. I feel the urge to key Range Rovers and slash their tires; I pretend I'm never going to die. You never stop waiting for the real story to start, because the only real story, in the end, is that you die.

But when you talk about Nabokov and Coover, you’re talking about real geniuses, the writers who weathered real shock and invented this stuff in contemporary fiction. But after the pioneers always come the crank turners, the little gray people who take the machines others have built and just turn the crank, and little pellets of metafiction come out the other end. The crank-turners capitalize for a while on sheer fashion, and they get their plaudits and grants and buy their IRAs and retire to the Hamptons well out of range of the eventual blast radius. There are some interesting parallels between postmodern crank-turners and what’s happened since post-structural theory took off here in the U.S., why there’s such a big backlash against post-structuralism going on now. It’s the crank-turners fault. I think the crank-turners replaced the critic as the real angel of death as far as literary movements are concerned, now. You get some bona fide artists who come along and really divide by zero and weather some serious shit-storms of shock and ridicule in order to promulgate some really important ideas. Once they triumph, though, and their ideas become legitimate and accepted, the crank-turners and wannabes come running to the machine, and out pour the gray pellets and now the whole thing’s become a hollow form, just another institution of fashion. Take a look at some of the critical-theory Ph.D. dissertations being written now. They’re like de Man and Foucault in the mouth of a dull child. Academia and commercial culture have somehow become these gigantic mechanisms of commodification that drain the weight and color out of even the most radical new advances. It’s a surreal inversion of the death-by-neglect that used to kill off prescient art. Now prescient art suffers death-by acceptance. We love things to death, now. Then we retire to the Hamptons.

I was ten years old. I had noticed something was weird earlier in the day but I knew from commercials that one's menstrual period was a blue liquid that you poured like laundry detergent onto maxi pads to test their absorbency. This wasn't blue so...I ignored it for a few hours. When we got home I pulled my mom aside to ask if it was weird I was bleeding in my underpants. She was very sympathetic but also a little baffled. Her eyes said "Dummy didn't you read 'How Shall I Tell My Daughter ". I HAD read it but nowhere in the pamphlet did anyone say that your period was NOT a blue liquid. At that moment two things became clear to me I was now technically a woman and I would never be a doctor.

How can even the idea of rebellion against corporate culture stay meaningful when Chrysler Inc. advertises trucks by invoking “The Dodge Rebellion”? How is one to be bona fide iconoclast when Burger King sells onion rings with “Sometimes You Gotta Break the Rules”? How can an Image-Fiction writer hope to make people more critical of televisual culture by parodying television as a self-serving commercial enterprise when Pepsi and Subaru and FedEx parodies of self-serving commercials are already doing big business? It’s almost a history lesson: I’m starting to see just why turn-of-the-century Americans’ biggest fear was of anarchist and anarchy. For if anarchy actually wins, if rulelessness become the rule, then protest and change become not just impossible but incoherent. It’d be like casting a ballot for Stalin: you are voting for an end to all voting.

Then his gaze shifted to the wild bush sprouting from her head. “Wow. Did I do that to your hair?” He looked oddly pleased at the thought. Rylann made a mental note to throw a flat iron in her purse the next time she had sex in the shower with a billionaire ex-con. Not that there was going to be a next time. “Not all of us are lucky enough to have freakishly perfect, shampoo-commercial hair. This is what happens when I get wet.” His expression turned wicked. “I know exactly what happens when you get wet, counselor.” Yep, she’d walked right into that one.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

What do blokes do to prepare for weddings? I rack my brain, thinking about grooms in commercials. Tuxedos are out. I could get her a garter... Wait. Rings! Brilliant. And, where will we go afterward? We'll need a honeymoon suite somewhere. Look at me, already a pro at this husband business.

Picture a thirteen-year-old boy sitting in the living room of his family home doing his math assignment while wearing his Walkman headphones or watching MTV. He enjoys the liberties hard won over centuries by the alliance of philosophic genius and political heroism, consecrated by the blood of martyrs; he is provided with comfort and leisure by the most productive economy ever known to mankind; science has penetrated the secrets of nature in order to provide him with the marvelous, lifelike electronic sound and image reproduction he is enjoying. And in what does progress culminate? A pubescent child whose body throbs with orgasmic rhythms; whose feelings are made articulate in hymns to the joys of onanism or the killing of parents; whose ambition is to win fame and wealth in imitating the drag-queen who makes the music. In short, life is made into a nonstop, commercially prepackaged masturbational fantasy.

Sexism is a male invention. White supremacy is a white invention. Transphobia is a cisgender invention. So far, men have treated #MeToo like a bumbling dad in a detergent commercial: well intentioned but floundering, as though they are not the experts. You are the experts.

The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.

I spent my time drinking and staring at a television in the airport bar. More death and destruction. Crime. Pollution. All the news stories were telling me to be frightened. All the commercials were telling me to buy things I didn´t need. The message was that people could only be passive victims or consumers.

Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art - and good business is the best art.

All the black leather she needs is the E-Z boy recliner where her love is parked with one of his hands wrapped around a remote, the other, a bottle of beer. She's right. It's kinky. The way he doesn't look away from the TV, as her head bobs in his lap like a fisherman's float on a nature program, hectic with the pace his breath sets. His crotch swells under her mouth's prowess. He's such a sweetheart he waits until the commercials to come.

In societies reduced to blur and glut, terror is the only meaningful act. There's too much everything, more things and messages and meanings that we can use in ten thousand lifetimes. Inertia-hysteria. Is history possible? Is anyone serious? Who do we take serious? Only the lethal believer, the person who kills and dies for faith. Everything else is absorbed. The artist is absorbed, the madman in the street is absorbed an processed and incorporated. Give him a dollar, put him in a TV commercial. Only the terrorists stand outside. The culture hasn't figured out how to assimilate him. It's confusing when they kill the innocent. But this is precisely the language of being noticed, the only language the West understands. The way they determine how we see them. The way they dominate the rush of endless streaming images.

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

People walk the paths of the gardens below, and the wind sings anthems in the hedges, and the big old cedars at the entrance to the maze creak. Marie-Laure imagines the electromagnetic waves traveling into and out of Michel’s machine, bending around them, just as Etienne used to describe, except now a thousand times more crisscross the air than when he lived - maybe a million times more. Torrents of text conversations, tides of cell conversations, of televisions programs, of e-mails, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I am going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscape we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it. Every hour, she thinks, someone for whom the war was memory falls out of the world. We rise again in the grass. In the flowers. In songs.

I'm more of a warrior than you'll ever be. I believe in the class war. I believe in the battle of the sexes. I believe in my tribe. I believe in the righteous, intelligent clued-up section of the working classes against the brain-dead moronic masses as well as the mediocre, soulless bourgeoisie. I believe in punk rock. In northern soul. In acid house. In mod. In rock and roll. I also believe in pre commercial righteous, rap and hip hop. That's my manifesto.

I have never sneered in my life. Sneering doesn't become either the human face or the human soul. I am expressing my righteous contempt for Commercialism. I don't and wont trade in affection. You call me a brute because you couldn't buy a claim on me by fetching my slippers and finding my spectacles. You were a fool: I think a woman fetching a man's slippers is a disgusting sight: did I ever fetch your slippers? I think a good deal more of you for throwing them in my face. No use slaving for me and then saying you want to be cared for: who cares for a slave?

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

It was bad enough not having a boyfriend for New Year's Eve. Now I had to cope with Valentine datelessness, feeling consummate social pressure from every retailer in America who stuck hearts and cupids on their windows by January second to rub it in. (Thwonk)

In a way, what Tarantino has done with the French New Wave and with David Lynch is what Pat Boone did with rhythm and blues: He's found (ingeniously) a way to take what is ragged and distinctive and menacing about their work and homogenize it, churn it until it's smooth and cool and hygienic enough for mass consumption. Reservoir Dogs, for example, with its comically banal lunch chatter, creepily otiose code names, and intrusive soundtrack of campy pop from decades past, is a Lynch movie made commercial, i.e., fast, linear, and with what was idiosyncratically surreal now made fashionably (i.e., "hiply") surreal [...] D. Lynch is an exponentially better filmmaker than Q. Tarantino. For, unlike Tarantino, D. Lynch knows that an act of violence in an American film has, through repetition and desensitization, lost the ability to refer to anything but itself. A better way to put what I just tried to say: Quentin Tarantino is interested in watching somebody's ear getting cut off; David Lynch is interested in the ear.

Mortal fear is as crucial a thing to our lives as love. It cuts to the core of our being and shows us what we are. Will you step back and cover your eyes? Or will you have the strength to walk to the precipice and look out? Do you want to know what is there or live in the dark delusion that this commercial world insists we remain sealed inside like blind caterpillars in an eternal cocoon? Will you curl up with your eyes closed and die? Or can you fight your way out of it and fly?

Marriage brings together not just a man and his wife but their children and their struggles. To suddenly drop the partner who has carried that load with you along life's journey for all these years for someone with no strings or worries attached is cruel. Marriage is not a commercial enterprise in which you replace a car you have tired of with another one.

I remember a time when a cabbage could sell itself by being a cabbage. Nowadays it’s no good being a cabbage – unless you have an agent and pay him a commission. Nothing is free anymore to sell itself or give itself away. These days, Countess, every cabbage has its pimp.

And so we use them for a kind of pleasure which can be called "fun." But it is not the creative kind of fun often connected with play; it is, rather, a shallow, distracting, greedy way of "having fun." And it is not by chance that it is that type of fun which can easily be commercialized, for it is dependent on calculable reactions, without passion, without risk, without love. Of all the dangers that threaten our civilization, this is one of the most dangerous ones: the escape from one’s emptiness through a "fun" which makes joy impossible.

America…is being lost through television. Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a seven- or eight-year old could read consecutively for an hour or two. But they don’t do that much anymore. The habit has been lost. Every seven to ten minutes, a child is interrupted by a commercial on TV> Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption.

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

The Bible is right: A deluge of images does encourage idolatry. Look at the cults of personality in America today. Look at Hollywood. Look at Washington. I'd like to see the next presidential race be run according to Second Commandment principles. No commercials. A radio-only debate. We need an ugly president. I know we're missing out on some potential Abe Lincolns because they'd look gawky and gangly on TV.

Well, in a world where so few of us are obliged to cook at all anymore, to choose to do so is to lodge a protest against specialization—against the total rationalization of life. Against the infiltration of commercial interests into every last cranny of our lives. To cook for the pleasure of it, to devote a portion of our leisure to it, is to declare our independence from the corporations seeking to organize our every waking moment into yet another occasion for consumption. (Come to think of it, our nonwaking moments as well: Ambien, anyone?) It is to reject the debilitating notion that, at least while we’re at home, production is work best done by someone else, and the only legitimate form of leisure is consumption. This dependence marketers call “freedom.

Pick someplace that you could actually get to without building a spaceship.” Six asks I think it over for a moment. “I don’t know. Disney World?” Six and Sarah both exchange a look and then start laughing. “Disney World?” exclaims Six. “You’re so cheesy, John.” “No, it’s sweet,” says Sarah, patting my hand. “It’s the most magical place on Earth.” “You know, I’ve never actually been on a roller coaster. Henri wasn’t down with the whole amusement-park thing. I used to see the commercials and I always wanted to go.” “That’s so sad!” exclaims Sarah. “We’re definitely going to get you to Disney World. Or at least on a roller coaster. They’re amazing.” Six snaps her fingers. “What’s that one ride? It’s supposed to be like a rocket ship?” “Space Mountain,” answers Sarah. “Yeah,” replies Six, and then hesitates as if she’s worried she’s about to divulge too much. “I actually remember looking that up online when I was little. I insisted to Katarina that it had something to do with us.” The thought of a young Six investigating Disney World is priceless. The three of us share a laugh. “Aliens,” mutters Sarah jokingly. “You need to get out more.

...all these things were part of the business of dreams. He had learned not to laugh at the advertisements offering to teach writing, cartooning, engineering, to add inches to the biceps and to develop the bust

So, if I'm no cheerleader of sports, why write a chapter about it? Sports do have some positive impact on society. They solve problems, such as how to get inner-city kids to spend $175 on shoes. They serve as a backdrop for some of our most memorable commercials. And they remain the one and only relevant application of math. Not only that, but we have sports to thank for most of the last century's advances in manliness. The system starts in school, where gym class separates the men from the boys. Then those men are taught to be winners, or at least, losers that hate themselves.

Sometimes I still feel that there are two of me: one clean, flawless picture, the other imperfect and cracked; one boy, one girl; one voice that speaks aloud and one that whispers in my ear; one publicly known to have been troubled but be on the mend, the other who has privately lost something to do with innocence and gained something to do with knowledge and adulthood that can never be undone. I feel sometimes there are things that tear me in two directions, that there are two sets of thoughts that grow side by side. But then I realize that I am whole, whatever that means and does not mean; I am complete without the need for additions or alteration.

My eyes are glued to the television, watching intently for my message from Will, and sure enough, right before they go to commercial, he's on the screen. His hair is wet with sweat and plastered to his forehead, face is dirty, and he's breathing hard from exertion, but he grins at the camera and taps his nose with his forefinger, then points to the camera and mouths, "miss you." Well, shit, he's sweet... Without over-thinking it, I pull my phone out and text him. "Miss you,too,football star.

He knows how to market himself well. Nowadays, that's all that seems to count. He's rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with the blessing of his recording company and the financial investors behind his brand.

We've got a form of brainwashing going on in our country…. Do you know how they brainwash people? They repeat something over and over. And that's what we do in this country. Owning things is good. More money is good. More property is good. More commercialism is good. MORE IS GOOD. MORE IS GOOD. We repeat it--and have it repeated to us--over and over until nobody bothers to even think otherwise. The average person is so fogged up by all this, he has no perspective on what's really important anymore.

she gradually became aware of how dumb the damn show was she was watching and she stared at it, wondering how in the hell they could put anything so absurdly infantile and intellectually and esthetically insulting on television, and she started asking herself over and over how they could do it, what kind of nonsense this is, and she continued to stare and shake her head, more and more of her mind being absorbed by the absurdity she was watching, suddenly leaning back on the couch as a section of the show ended and a commercial came blaringly on and she stared at them too, wondering what sort of cretins watch this garbage and are influenced by it and actually go out and buy those things, and she shook her head, unbelievable, it is simply unbelievable, how can they manage to make so many obnoxious commercials, one right after the other?

Every unpleasant worldly experience in life exposes our sensitive nervous systems to painful phenomena. Despite all the beer commercial advertisement slogans urging us to live with gusto, life is unavoidably painful. Life is a battering ram that inflicts trauma upon human beings. People blunt the traumatic force of enduring a lifetime of pain, fearfulness, and unremitted anguish and boredom with religion, sex, booze, drugs, fantasy, and other indulgent acts and forms acts of escapism.

The business of scepticism is to be dangerous. Scepticism challenges established institutions. If we teach everybody, including, say, high school students, habits of sceptical thought, they will probably not restrict their scepticism to UFOs, aspirin commercials and 35,000-year-old channellees. Maybe they’ll start asking awkward questions about economic, or social, or political, or religious institutions. Perhaps they’ll challenge the opinions of those in power. Then where would we be?

The ambiguous role of the car crash needs no elaboration—apart from our own deaths, the car crash is probably the most dramatic event in our lives, and in many cases the two will coincide. Aside from the fact that we generally own or are at the controls of the crashing vehicle, the car crash differs from other disasters in that it involves the most powerfully advertised commercial product of this century, an iconic entity that combines the elements of speed, power, dream and freedom within a highly stylized format that defuses any fears we may have of the inherent dangers of these violent and unstable machines.

Who wouldn’t love this jargon we dress common sense in: "formal innovation is no longer transformative, having been co-opted by the forces of stabilization and post-industrial inertia," blah, blah. But this co-optation might actually be a good thing if it helped keep younger writers from being able to treat mere formal ingenuity as an end in itself. MTV-type co-optation could end up a great prophylactic against cleveritis—you know, the dreaded grad-school syndrome of like "Watch me use seventeen different points of view in this scene of a guy eating a Saltine." The real point of that shit is "Like me because I’m clever"—which of course is itself derived from commercial art’s axiom about audience-affection determining art’s value.

I glance around the room. What a comedy! All these people sitting there, looking serious, eating. No, they aren't eating: they are recuperating in order to successfully finish their tasks. Each one of them has his little personal difficulty which keeps him from noticing that he exists; there isn't one of them who doesn't believe himself indispensable to something or someone. Didn't the Self-Taught Man tell me the other day: "No one better qualified than Noucapie to undertake this vast synthesis?" Each one of them does one small thing and no one is better qualified than he to do it. No one is better qualified than the commercial traveler over there to sell Swan Toothpaste. No one better qualified than that interesting young man to put his hand under his girl friend's skirts. And I am among them and if they look at me they must think that no one is better qualified than I to do what I'm doing. But I know. I don't look like much, but I know I exist and that they exist. And if I knew how to convince people I'd go and sit down next to that handsome white-haired gentleman and explain to him just what existence means. I burst out laughing at the thought of the face he would make. The Self-Taught Man looks at me with surprise. I'd like to stop but I can't; I laugh until I cry.

What?" he asked. "Nothing. Your bony hands of death amuse me, that's all." "Wait until yours look the same," he said, preparing to scythe. "Wait - what?" She batted the sapphire blade out of his hands. "What do you mean? Is that why everyone around here has such creepy fingers?" "Yeah." He bent down to pick up his scythe. "I don't know why it happens, though. Probably the same weird reason our hair goes all wonky." "What?" she barked, knocking his scythe to the ground once more. "Stop that!" "What happens to our hair?" He gestured to the disaster atop his head. "You think I want to look like a drunken hedgehog all the time? It's from hanging out in the ether so much. It messes with your follicles or something. Doesn't happen to everyone, but I can assure you that Ferbus's wasn't always the color of a prison jumpsuit, Zara wasn't born Silvylocks, and Mort's been rocking the electrocution look for years. Look, yours has gotten straighter already." Lex ran a hand through her hair. It had lost some of its poofyness. There had been so many other circuses of insanity to deal with that she hadn't even noticed. It was calm, manageable, even - she shuddered to think it - sleek and shiny. "Oh my God," she said in disgust. "I'm a shampoo commercial.

I fish because I love to. Because I love the environs where trout are found, which are invariably beautiful, and hate the environs where crowds of people are found, which are invariably ugly. Because of all the television commercials, cocktail parties, and assorted social posturing I thus escape. Because in a world where most men seem to spend their lives doing what they hate, my fishing is at once an endless source of delight and an act of small rebellion. Because trout do not lie or cheat and cannot be bought or bribed, or impressed by power, but respond only to quietude and humility, and endless patience. Because I suspect that men are going this way for the last time and I for one don't want to waste the trip. Because mercifully there are no telephones on trout waters. Because in the woods I can find solitude without loneliness. ... And finally, not because I regard fishing as being so terribly important, but because I suspect that so many of the other concerns of men are equally unimportant and not nearly so much fun.

The commercial media … help citizens feel as if they are successful and have met these aspirations, even if they have not. They tend to neglect reality (they don't run stories about how life is hard, fame and fortune elusive, hopes disappointed) and instead celebrate idealized identities – those that, in a commodity culture, revolve around the acquisition of status, money, fame and power, or at least the illusion of these things. The media, in other words, assist the commercial culture in “need creation”, prompting consumers to want things they don't need or have never really considered wanting. And catering to these needs, largely implanted by advertisers and the corporate culture, is a very profitable business. A major part of the commercial media revolves around selling consumers images and techniques to “actualize” themselves, or offering seductive forms of escape through entertainment and spectacle. News is filtered into the mix, but actual news is not the predominant concern of the commercial media.

The cult of friendship disturbs me. It's like our quality is supposed to be measured by the number of friends we have. For me, it's quite the inverse. When somebody says "I'm friends with everyone" I just assume they have the spine of your average jellyfish and the integrity of your average soap dish. "I have tons of close friends!" Ok, then you obviously have no standards. "I've slept with lots of people!" Good, I will shake your hand from inside this Hazmat suit. It's like you have to have friends or you're nothing, and you gotta have lots of friends, and the more friends you have the more value you have. This Is a way of lowering our standards to fit in. I'm a big fan of quality over quantity. Everyone wants to look at their life like it's a beer commercial they can just climb into. The larger the circle of friends the more alcohol is involved to blind yourself to the fact that you cant stand most of these assholes.

We keep coming back to the question of representation because identity is always about representation. People forget that when they wanted white women to get into the workforce because of the world war, what did they start doing? They started having a lot of commercials, a lot of movies, a lot of things that were redoing the female image, saying, “Hey, you can work for the war, but you can still be feminine.” So what we see is that the mass media, film, TV, all of these things, are powerful vehicles for maintaining the kinds of systems of domination we live under, imperialism, racism, sexism etc. Often there’s a denial of this and art is presented as politically neutral, as though it is not shaped by a reality of domination.

The time of dangling insects arrived. White houses with caterpillars dangling from the eaves. White stones in driveways. You can walk at night down the middle of the street and hear women talking on the telephone. Warmer weather produces voices in the dark. They are talking about their adolescent sons. How big, how fast. The sons are almost frightening. The quantities they eat. The way they loom in doorways. These are the days that are full of wormy bugs. They are in the grass, stuck to the siding, hanging in the hair, hanging from the trees and eaves, stuck to the window screens. The women talk long-distance to grandparents of growing boys. They share the Trimline phone, beamish old folks in hand-knit sweaters on fixed incomes. What happens to them when the commercial ends?

[M]y mother read a horror novel every night. She had read every one in the library. When birthdays and Christmas would come, I would consider buying her a new one, the latest Dean R. Koontz or Stephen King or whatever, but I couldn't. I didn't want to encourage her. I couldn't touch my father's cigarettes, couldn't look at the Pall Mall cartons in the pantry. I was the sort of child who couldn't even watch commercials for horror movies - the ad for Magic, the movie where marionette kills people. sent me into a six-month nightmare frenzy. So I couldn't look at her books, would turn them over so their covers wouldn't show, the raised lettering and splotches of blood - especially the V.C. Andrews oeuvre, those turgid pictures of those terrible kids, standing so still, all lit in blue.

If love is under siege, it is because it threatens the very essence of commercial civilization. Everything is designed to make us forget that love is our most vivid manifestation and the most common power of life that is in us. Shouldn't we wonder how the lights that glimmer in the eye can blow a fuse for a time, even as barriers of oppression break and jam our passions? Yet despite a life stunted and distorted by mediated Spectacle, nothing has ever managed to strip love of its primal force. Although the heart's music fails to overwhelm the cacophony of profit efficiency, bit by bit it composes our destinies, according to tones, chords, and dissonances which render us happy if only we learn to harmonize the scattered notes that string emotions together.

She felt the cold blast from the sterile air conditioning on her bare arms and thighs, as she ambled down the center of the shopping complex's ground floor. The scene was a swirl of candy bright lights--the Victoria's Secret fuchsia signboard, signboards which lured one to purchase "confidence," or "sexual appeal," or whatever it was that was being advertised--the fluorescent lights in each store, contrasting with the shiny, black-tiled walls and eye-catching speckled marble tiles on the ground. One could lick the floor--the tiles were spotless, clean like the fake air she was breathing in, like the atoms and cells in her that were decaying in stale neglect.

What in water did Bloom, waterlover, drawer of water, watercarrier, returning to the range, admire? Its universality: its democratic equality and constancy to its nature in seeking its own level: its vastness in the ocean of Mercator's projection: its unplumbed profundity in the Sundam trench of the Pacific exceeding 8000 fathoms: the restlessness of its waves and surface particles visiting in turn all points of its seaboard: the independence of its units: the variability of states of sea: its hydrostatic quiescence in calm: its hydrokinetic turgidity in neap and spring tides: its subsidence after devastation: its sterility in the circumpolar icecaps, arctic and antarctic: its climatic and commercial significance: its preponderance of 3 to 1 over the dry land of the globe: its indisputable hegemony extending in square leagues over all the region below the subequatorial tropic of Capricorn: the multisecular stability of its primeval basin: its luteofulvous bed: its capacity to dissolve and hold in solution all soluble substances including millions of tons of the most precious metals: its slow erosions of peninsulas and islands, its persistent formation of homothetic islands, peninsulas and downwardtending promontories: its alluvial deposits: its weight and volume and density: its imperturbability in lagoons and highland tarns: its gradation of colours in the torrid and temperate and frigid zones: its vehicular ramifications in continental lakecontained streams and confluent oceanflowing rivers with their tributaries and transoceanic currents, gulfstream, north and south equatorial courses: its violence in seaquakes, waterspouts, Artesian wells, eruptions, torrents, eddies, freshets, spates, groundswells, watersheds, waterpartings, geysers, cataracts, whirlpools, maelstroms, inundations, deluges, cloudbursts: its vast circumterrestrial ahorizontal curve: its secrecy in springs and latent humidity, revealed by rhabdomantic or hygrometric instruments and exemplified by the well by the hole in the wall at Ashtown gate, saturation of air, distillation of dew: the simplicity of its composition, two constituent parts of hydrogen with one constituent part of oxygen: its healing virtues: its buoyancy in the waters of the Dead Sea: its persevering penetrativeness in runnels, gullies, inadequate dams, leaks on shipboard: its properties for cleansing, quenching thirst and fire, nourishing vegetation: its infallibility as paradigm and paragon: its metamorphoses as vapour, mist, cloud, rain, sleet, snow, hail: its strength in rigid hydrants: its variety of forms in loughs and bays and gulfs and bights and guts and lagoons and atolls and archipelagos and sounds and fjords and minches and tidal estuaries and arms of sea: its solidity in glaciers, icebergs, icefloes: its docility in working hydraulic millwheels, turbines, dynamos, electric power stations, bleachworks, tanneries, scutchmills: its utility in canals, rivers, if navigable, floating and graving docks: its potentiality derivable from harnessed tides or watercourses falling from level to level: its submarine fauna and flora (anacoustic, photophobe), numerically, if not literally, the inhabitants of the globe: its ubiquity as constituting 90 percent of the human body: the noxiousness of its effluvia in lacustrine marshes, pestilential fens, faded flowerwater, stagnant pools in the waning moon.

We live in an age in which saving is subterfuge for spending. No doubt you sincerely believe that there is margarine in your refrigerator because it is more economical than butter. But you are wrong. Look in your bread drawer. How many boxes of cute snack crackers are there? How many packages of commercial cookies reeking of imitation vanilla badly masked with oil of coconut? How many presweetened breakfast cereals? Tell me now that you bought the margarine because you couldn't afford butter. You see - you can't. You bought the bread drawer of goodies because you were conned into them; and you omitted the butter because you were conned out of it. The world has slipped you culinary diagrams instead of food. It counts on your palate being not only wooden, but buried under ten coats of synthetic varnish as well. Therefore, the next time you go to check out of the supermarket, simply put back one box of crackers, circle round the dairy case again, swap your margarine for a pound of butter and walk up to the checker with your head held high, like the last of the big spenders. This is no time for cost-counters: It is time to be very rich or very poor - or both at once.

most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.

He wondered about the people in houses like those. They would be, for example, small clerks, shop-assistants, commercial travellers, insurance touts, tram conductors. Did they know that they were only puppets dancing when money pulled the strings? You bet they didn’t. And if they did, what would they care? They were too busy being born, being married, begetting, working, dying. It mightn’t be a bad thing, if you could manage it, to feel yourself one of them, one of the ruck of men. Our civilization is founded on greed and fear, but in the lives of common men the greed and fear are mysteriously transmuted into something nobler. The lower-middle-class people in there, behind their lace curtains, with their children and their scraps of furniture and their aspidistras — they lived by the money-code, sure enough, and yet they contrived to keep their decency. The money-code as they interpreted it was not merely cynical and hoggish. They had their standards, their inviolable points of honour. They ‘kept themselves respectable’— kept the aspidistra flying. Besides, they were alive. They were bound up in the bundle of life. They begot children, which is what the saints and the soul-savers never by any chance do. The aspidistra is the tree of life, he thought suddenly.

One of the few freedoms that we have as human beings that cannot be taken away from us is the freedom to assent to what is true and to deny what is false. Nothing you can give me is worth surrendering that freedom for. At this moment I'm a man with complete tranquillity...I've been a real estate developer for most of my life, and I can tell you that a developer lives with the opposite of tranquillity, which is perturbation. You're perturbed about something all the time. You build your first development, and right away you want to build a bigger one, and you want a bigger house to live in, and if it ain't in Buckhead, you might as well cut your wrists. Soon's you got that, you want a plantation, tens of thousands of acres devoted solely to shooting quail, because you know of four or five developers who've already got that. And soon's you get that, you want a place on Sea Island and a Hatteras cruiser and a spread northwest of Buckhead, near the Chattahoochee, where you can ride a horse during the week, when you're not down at the plantation, plus a ranch in Wyoming, Colorado, or Montana, because truly successful men in Atlanta and New York all got their ranches, and of course now you need a private plane, a big one, too, a jet, a Gulfstream Five, because who's got the patience and the time and the humility to fly commercially, even to the plantation, much less out to a ranch? What is it you're looking for in this endless quest? Tranquillity. You think if only you can acquire enough worldly goods, enough recognition, enough eminence, you will be free, there'll be nothing more to worry about, and instead you become a bigger and bigger slave to how you think others are judging you.

The interesting thing about the New Albion was that it was so completely modern in spirit. There was hardly a soul in the firm who was not perfectly well aware that publicity - advertising - is the dirtiest ramp that capitalism has yet produced. In the red lead firm there had still lingered certain notions of commercial honour and usefulness. But such things would have been laughed at in the New Albion. Most of the employees were the hard-boiled, Americanized, go-getting type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket. And yet beneath their cynicism there was the final naivete, the blind worship of the money-god.

I had no songs in my repertoire for commercial radio anyway. Songs about debauched bootleggers, mothers that drowned their own children, Cadillacs that only got five miles to the gallon, floods, union hall fires, darkness and cadavers at the bottom of rivers weren't for radiophiles. There was nothing easygoing about the folk songs I sang. They weren't friendly or ripe with mellowness. They didn't come gently to the shore. I guess you could say they weren't commercial. Not only that, my style was too erratic and hard to pigeonhole for the radio, and songs, to me, were more important that just light entertainment. They were my preceptor and guide into some altered consciousness of reality, some different republic, some liberated republic. Greil Marcus, the music historian, would some thirty years later call it "the invisible republic." Whatever the case, it wasn't that I was anti-popular culture or anything and I had no ambitions to stir things up. i just thought of popular culture as lame as hell and a big trick. It was like the unbroken sea of frost that lay outside the window and you had to have awkward footgear to walk on it. I didn't know what age of history we were in nor what the truth of it was. Nobody bothered with that. If you told the truth, that was all well and good and if you told the un-truth, well, that's still well and good. Folk songs taught me that.

As I walk through, a kind of amazed mantra starts running through my head: There is no end to the making and selling of things there is no end to the making and selling of things there is no end... Man, it occurs to me, is a joyful, buying-and-selling piece of work. I have been wrong, dead wrong, when I've decried consumerism. Consumerism is what we are. It is, in a sense, a holy impulse. A human being is someone who joyfully goes in pursuit of things, brings them home, then immediately starts planning how to get more.

Stanley’s Congo expedition fired the starting gun for the Scramble for Africa. Before his trip, white outsiders had spent hundreds of years nibbling at Africa’s edges, claiming land around the coastline, but rarely venturing inland. Disease, hostile tribes and the lack of any clear commercial potential in Africa meant that hundreds of years after white explorers first circumnavigated its coastline, it was still referred to in mysterious terms as the Dark Continent, a source of slaves, ivory and other goods, but not a place white men thought worthy of colonisation. It was Leopold’s jostling for the Congo that forced other European powers to stake claims to Africa’s interior, and within two decades the entire continent had effectively been carved up by the white man. The modern history of Africa – decades of colonial exploitation and post-independence chaos – was begun by a Telegraph reporter battling down the Congo River.

White institutions are constantly communicating how much Blackness they want. It begins with numbers. How many scholarships are being offered? How many seats are being “saved” for “neighborhood kids”? How many Black bodies must be present for us to have “good” diversity numbers? How many people of color are needed for the website, the commercials, the pamphlets? But numbers are only the beginning. Whiteness constantly polices the expressions of Blackness allowed within its walls, attempting to accrue no more than what’s necessary to affirm itself. It wants us to sing the celebratory “We Shall Overcome” during MLK Day but doesn’t want to hear the indicting lyrics of “Strange Fruit.” It wants to see a Black person seated at the table but doesn’t want to hear a dissenting viewpoint. It wants to pat itself on the back for helping poor Black folks through missions or urban projects but has no interest in learning from Black people’s wisdom, talent, and spiritual depth. Whiteness wants enough Blackness to affirm the goodness of whiteness, the progressiveness of whiteness, the openheartedness of whiteness. Whiteness likes a trickle of Blackness, but only that which can be controlled.

The family which takes its mauve an cerise, air-conditioned, power-steered and power-braked automobile out for a tour passes through cities that are badly paved, made hideous by litter, lighted buildings, billboards and posts for wires that should long since have been put underground. They pass on into countryside that has been rendered largely invisible by commercial art. (The goods which the latter advertise have an absolute priority in our value system. Such aesthetic considerations as a view of the countryside accordingly come second. On such matters we are consistent.) They picnic on exquisitely packaged food from a portable icebox by a polluted stream and go on to spend the night at a park which is a menace to public health and morals. Just before dozing off on an air mattress, beneath a nylon tent, amid the stench of decaying refuse, they may reflect vaguely on the curious unevenness of their blessings. Is this, indeed, the American genius?

Here’s what I’ve got, the reasons why our marriage might work: Because you wear pink but write poems about bullets and gravestones. Because you yell at your keys when you lose them, and laugh, loudly, at your own jokes. Because you can hold a pistol, gut a pig. Because you memorize songs, even commercials from thirty years back and sing them when vacuuming. You have soft hands. Because when we moved, the contents of what you packed were written inside the boxes. Because you think swans are overrated. Because you drove me to the train station. You drove me to Minneapolis. You drove me to Providence. Because you underline everything you read, and circle the things you think are important, and put stars next to the things you think I should think are important, and write notes in the margins about all the people you’re mad at and my name almost never appears there. Because you make that pork recipe you found in the Frida Khalo Cookbook. Because when you read that essay about Rilke, you underlined the whole thing except the part where Rilke says love means to deny the self and to be consumed in flames. Because when the lights are off, the curtains drawn, and an additional sheet is nailed over the windows, you still believe someone outside can see you. And one day five summers ago, when you couldn’t put gas in your car, when your fridge was so empty—not even leftovers or condiments— there was a single twenty-ounce bottle of Mountain Dew, which you paid for with your last damn dime because you once overheard me say that I liked it.

The making of gardens and parks goes on with civilization all over the world, and they increase both in size and number as their value is recognized. Everybody needs beauty as well as bread, places to play in and pray in, where Nature may heal and cheer and give strength to body and soul alike. This natural beauty-hunger is made manifest in the little windowsill gardens of the poor, though perhaps only a geranium slip in a broken cup, as well as in the carefully tended rose and lily gardens of the rich, the thousands of spacious city parks and botanical gardens, and in our magnificent National Parks—the Yellowstone, Yosemite, Sequoia, etc.—Nature's sublime wonderlands, the admiration and joy of the world. Nevertheless, like anything else worth while, from the very beginning, however well guarded, they have always been subject to attack by despoiling gain-seekers and mischief-makers of every degree from Satan to Senators, eagerly trying to make everything immediately and selfishly commercial, with schemes disguised in smug-smiling philanthropy, industriously, sham-piously crying, "Conservation, conservation, panutilization," that man and beast may be fed and the dear Nation made great. Thus long ago a few enterprising merchants utilized the Jerusalem temple as a place of business instead of a place of prayer, changing money, buying and selling cattle and sheep and doves; and earlier still, the first forest reservation, including only one tree, was likewise despoiled. Ever since the establishment of the Yosemite National Park, strife has been going on around its borders and I suppose this will go on as part of the universal battle between right and wrong, however much of its boundaries may be shorn, or its wild beauty destroyed.

In 1861, on the eve of the Civil War, Grant, aged thirty-nine, with four children at home and scarcely a penny in the bank, had made no mark on the world and looked unlikely to do so, for all the boom conditions of mid-century America. His Plymouth Rock ancestry, his specialist education, his military rank, which together must have ensured him a sheltered corner in the life of the Old World, counted for nothing in the New. He lacked the essential quality to be what Jacques Barzun has called a “booster,” one of those bustling, bonhomous, penny-counting, chance-grabbing optimists who, whether in the frenetic commercial activity of the Atlantic coast, in the emergent industries of New England and Pennsylvania or on the westward-moving frontier, were to make America’s fortune. Grant, in his introspective and undemonstrative style, was a gentleman, and was crippled by the quality.

Cat Rambo: Where do you think the perennial debate between what is literary fiction and what is genre is sited? Norman Spinrad: I think it’s a load of crap. See my latest column in Asimov’s, particularly re The Road by Cormac McCarthy. I detest the whole concept of genre. A piece of fiction is either a good story well told or it isn’t. The supposed dichotomy between “literary fiction” and “popular fiction” is ridiculous. Hemingway, Fitzgerald, Mailer, did not have serious literary intent? As writers of serious literary intent, they didn’t want to be “popular,” meaning sell a lot of books? They wanted to be unpopular and have terrible sales figures to prove they were “serious”? I say this is bullshit and I say the hell with it. “Genre,” if it means anything at all, is a restrictive commercial requirement. “Westerns” must be set in the Old West. “Mysteries” must have a detective solving a crime, usually murder. “Nurse Novels” must have a nurse. And so forth. In the strictly literary sense, neither science fiction nor fantasy are “genres.” They are anti-genres. They can be set anywhere and anywhen except in the mimetic here and now or a real historical period. They are the liberation of fiction from the constraints of “genre” in an absolute literary sense.

Rereading, an operation contrary to the commercial and ideological habits of our society, which would have us "throw away" the story once it has been consumed ("devoured"), so that we can then move on to another story, buy another book, and which is tolerated only in certain marginal categories of readers (children, old people, and professors), rereading is here suggested at the outset, for it alone saves the text from repetition (those who fail to reread are obliged to read the same story everywhere), multiplies it in its variety and its plurality: rereading draws the text out of its internal chronology ("this happens before or after that") and recaptures a mythic time (without before or after); it contests the claim which would have us believe that the first reading is a primary, naïve, phenomenal reading which we will only, afterwards, have to "explicate," to intellectualize (as if there were a beginning of reading, as if everything were not already read: there is no first reading, even if the text is concerned to give us that illusion by several operations of suspense, artifices more spectacular than persuasive); rereading is no longer consumption, but play (that play which is the return of the different).

but was this funny? was this funny? was this funny? why was this funny? why was Sugar Kane funny? why were men dressed as women funny? why were men made up as women funny? why were men staggering in high heels funny? why was Sugar Kane funny, was Sugar Kane the supreme female impersonator? was this funny? why was this funny? why is female funny? why were people going to laugh at Sugar Kane & fall in love with Sugar Kane? why, another time? why would Sugar Kane Kovalchick girl ukulelist be such a box office success in America? why dazzling-blond girl ukulelist alcoholic Sugar Kane Kovalchick a success? why Some Like It Hot a masterpiece? why Monroe's masterpiece? why Monroe's most commercial movie? why did they love her? why when her life was in shreds like clawed silk? why when her life was in pieces like smashed glass? why when her insides had bled out? why when her insides had been scooped out? why when she carried poison in her womb? why when her head was ringing with pain? her mouth stinging with red ants? why when everybody on the set of the film hated her? resented her? feared her? why when she was drowning before their eyes? I wanna be loved by you boop boopie do! why was Sugar Kane Kovalchick of Sweet Sue's Society Syncopaters so seductive? I wanna be kissed by nobody else but you I wanna! I wanna! I wanna be loved by you alone but why? why was Marilyn so funny? why did the world adore Marilyn? who despised herself? was that why? why did the world love Marilyn? why when Marilyn had killed her baby? why when Marilyn had killed her babies? why did the world want to fuck Marilyn? why did the world want to fuck fuck fuck Marilyn? why did the world want to jam itself to the bloody hilt like a great tumescent sword in Marilyn? was it a riddle? was it a warning? was it just another joke? I wanna be loved by you boop boopie do nobody else but you nobody else but you nobody else

There’s all this pressure in our society to be beautiful, to be strong, to be sexy. So we spend our time and money on trying to become these things. We put on the high heels, the suits, the makeup, the mask. Then, we feel more awkward than confident, so we drink away our anxieties. That doesn’t make us look any sexier – it just makes us stop caring about how we look. Everyone is beautiful. Everyone is sexy. Everyone is strong. It’s lunacy. We’re all running around trying to become something that we already are. You know what’s really sexy? A person who’s 100% comfortable with themselves. And you know what’s really funny? It is just as time consuming and difficult to learn to accept yourself as it is to pretend to be someone else. The only difference is – with self acceptance, one day, it’s not hard anymore. One day, you feel like your sexiest, strongest self just rolling out of bed in the morning. You’re either going to spend the little time you have in your life on trying to know yourself or trying to hide yourself. The choice is yours. You can’t do both. And you know what’s really amazing about choosing self-love? You’ll be setting an example for all the people around you and all the kids of the coming generation. You’ll be part of a revolution to take back the precious moments of our lives out of the hands of shame-inducing advertisers and back into the hands and hearts of real people like you, like me, like all of us. I know you’ve dreamt about changing the world. So this is your chance. Learn to love yourself, accept yourself, and unleash your strongest, sexiest self. It’s in there. You just have to believe it.

The triviality of American popular culture, its emptiness and gossip, accelerates this destruction of critical thought. It expands the void, the mindlessness that makes the magic, mythology, and irrationality of the Christian Right palatable. Television, the movement’s primary medium, allows viewers to preoccupy themselves with context-free information. The homogenized empty chatter on the airwaves, the banal amusement and clichés, the bizarre doublespeak endlessly repeated on cable news channels and the huge spectacles in sports stadiums have replaced America’s political, social and moral life, indeed replaced community itself. Television lends itself perfectly to this world of signs and wonders, to the narcissism of national and religious self-exaltation. Television discourages real communication. Its rapid frames and movements, its constant use of emotional images, its sudden shifts from one theme to an unrelated theme, banish logic and reason with dizzying perplexity. It, too, makes us feel good. It, too, promises to protect and serve us. It, too, promises to life us up and thrill us. The televangelists have built their movement on these commercial precepts. The totalitarian creed of the Religious Right has found in television the perfect medium. Its leaders know how television can be used to seduce and encourage us to walk away from dwindling, less exciting collectives that protect and nurture us. They have mastered television’s imperceptible, slowly induced hypnosis. And they understand the enticement of credo quia absurdum—I believe because it is absurb.

Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded.

In many ways the effect of the crash on embezzlement was more significant than on suicide. To the economist embezzlement is the most interesting of crimes. Alone among the various forms of larceny it has a time parameter. Weeks, months, or years may elapse between the commission of the crime and its discovery. (This is a period, incidentally, when the embezzler has his gain and the man who has been embezzled, oddly enough, feels no loss. There is a net increase in psychic wealth.) At any given time there exists an inventory of undiscovered embezzlement in — or more precisely not in — the country’s businesses and banks. This inventory — it should perhaps be called the bezzle — amounts at any moment to many millions of dollars. It also varies in size with the business cycle. In good times people are relaxed, trusting, and money is plentiful. But even though money is plentiful, there are always many people who need more. Under these circumstances the rate of embezzlement grows, the rate of discovery falls off, and the bezzle increases rapidly. In depression all this is reversed. Money is watched with a narrow, suspicious eye. The man who handles it is assumed to be dishonest until he proves himself otherwise. Audits are penetrating and meticulous. Commercial morality is enormously improved. The bezzle shrinks. … Just as the boom accelerated the rate of growth, so the crash enormously advanced the rate of discovery. Within a few days, something close to a universal trust turned into something akin to universal suspicion. Audits were ordered. Strained or preoccupied behavior was noticed. Most important, the collapse in stock values made irredeemable the position of the employee who had embezzled to play the market. He now confessed.

The odd group of well-wishers slowly moved down the hallway as Moshe’s sobs cascaded up and down the walls, bouncing from one side to the other. The discourse on Doc Roberts was forgotten now as the group tromped forward, a ragtag assortment of travelers moving fifteen feet as if it were fifteen thousand miles, slow travelers all, arrivals from different lands, making a low trek through a country that claimed to be so high, a country that gave them so much yet demanded so much more. They moved slowly, like fusgeyers, wanderers seeking a home in Europe, or erú West African tribesmen herded off a ship on a Virginia shore to peer back across the Atlantic in the direction of their homeland one last time, moving toward a common destiny, all of them—Isaac, Nate, and the rest—into a future of American nothing. It was a future they couldn’t quite see, where the richness of all they had brought to the great land of promise would one day be zapped into nothing, the glorious tapestry of their history boiled down to a series of ten-second TV commercials, empty holidays, and sports games filled with the patriotic fluff of red, white, and blue, the celebrants cheering the accompanying dazzle without any idea of the horrible struggles and proud pasts of their forebears who had made their lives so easy. The collective history of this sad troupe moving down the hospital corridor would become tiny blots in an American future that would one day scramble their proud histories like eggs, scattering them among the population while feeding mental junk to the populace on devices that would become as common and small as the hot dog that the dying woman thought she smelled; for in death, Chona had smelled not a hot dog but the future, a future in which devices that fit in one’s pocket and went zip, zap, and zilch delivered a danger far more seductive and powerful than any hot dog, a device that children of the future would clamor for and become addicted to, a device that fed them their oppression disguised as free thought. Had the group of stragglers moping down the hallway seen that future, they would have all turned en masse and rushed from the hospital out into the open air and collapsed onto the lawn and sobbed like children. As it was, they moved like turtles toward Chona’s room as Moshe’s howl rang out. They were in no hurry. The journey ahead was long. There was no promise ahead. There was no need to rush now.

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

So what's your doll's name?" Boo asked me. "Barbie," I said. "All their names are Barbie." "I see," she said. "Well, I'd think that would get boring, everyone having the same name." I thought about this, then said, "Okay, then her name is Sabrina." "Well, that's a very nice name," Boo said. I remember she was baking bread, kneading the dough between her thick fingers. "What does she do?" "Do?" I said. "Yes." She flipped the dough over and started in on it from the other side. "What does she do?" "She goes out with Ken," I said. "And what else?" "She goes to parties," I said slowly. "And shopping." "Oh," Boo said, nodding. "She can't work?" "She doesn't have to work," I said. "Why not?" "Because she's Barbie." "I hate to tell you, Caitlin, but somebody has to make payments on that town house and the Corvette," Boo said cheerfully. "Unless Barbie has a lot of family money." I considered this while I put on Ken's pants. Boo started pushing the dough into a pan, smoothing it with her hand over the top. "You know what I think, Caitlin?" Her voice was soft and nice, the way she always spoke to me. "What?" "I think your Barbie can go shopping, and go out with Ken, and also have a productive and satisfying career of her own." She opened the oven and slid in the bread pan, adjusting its position on the rack. "But what can she do?" My mother didn't work and spent her time cleaning the house and going to PTA. I couldn't imagine Barbie, whose most casual outfit had sequins and go-go boots, doing s.uch things. Boo came over and plopped right down beside me. I always remember her being on my level; she'd sit on the edge of the sandbox, or lie across her bed with me and Cass as we listened to the radio. "Well," she said thoughtfully, picking up Ken and examining his perfect physique. "What do you want to do when you grow up?" I remember this moment so well; I can still see Boo sitting there on the floor, cross- legged, holding my Ken and watching my face as she tried to make me see that between my mother's PTA and Boo's strange ways there was a middle ground that began here with my Barbie, Sab-rina, and led right to me. "Well," I said abruptly, "I want to be in advertising." I have no idea where this came from. "Advertising," Boo repeated, nodding. "Okay. Advertising it is. So Sabrina has to go to work every day, coming up with ideas for commercials and things like that." "She works in an office," I went on. "Sometimes she has to work late." "Sure she does," Boo said. "It's hard to get ahead. Even if you're Barbie." "Because she wants to get promoted," I added. "So she can pay off the town house. And the Corvette." "Very responsible of her," Boo said. "Can she be divorced?" I asked. "And famous for her commercials and ideas?" "She can be anything," Boo told me, and this is what I remember most, her freckled face so solemn, as if she knew she was the first to tell me. "And so can you.

Dear Jeff, I happened to see the Channel 7 TV program "Hooray for Hollywood" tonight with the segment on Blade Runner. (Well, to be honest, I didn't happen to see it; someone tipped me off that Blade Runner was going to be a part of the show, and to be sure to watch.) Jeff, after looking—and especially after listening to Harrison Ford discuss the film—I came to the conclusion that this indeed is not science fiction; it is not fantasy; it is exactly what Harrison said: futurism. The impact of Blade Runner is simply going to be overwhelming, both on the public and on creative people—and, I believe, on science fiction as a field. Since I have been writing and selling science fiction works for thirty years, this is a matter of some importance to me. In all candor I must say that our field has gradually and steadily been deteriorating for the last few years. Nothing that we have done, individually or collectively, matches Blade Runner. This is not escapism; it is super realism, so gritty and detailed and authentic and goddam convincing that, well, after the segment I found my normal present-day "reality" pallid by comparison. What I am saying is that all of you collectively may have created a unique new form of graphic, artistic expression, never before seen. And, I think, Blade Runner is going to revolutionize our conceptions of what science fiction is and, more, can be. Let me sum it up this way. Science fiction has slowly and ineluctably settled into a monotonous death: it has become inbred, derivative, stale. Suddenly you people have come in, some of the greatest talents currently in existence, and now we have a new life, a new start. As for my own role in the Blade Runner project, I can only say that I did not know that a work of mine or a set of ideas of mine could be escalated into such stunning dimensions. My life and creative work are justified and completed by Blade Runner. Thank you...and it is going to be one hell of a commercial success. It will prove invincible. Cordially, Philip K. Dick

Epicurus founded a school of philosophy which placed great emphasis on the importance of pleasure. "Pleasure is the beginning and the goal of a happy life," he asserted, confirming what many had long thought, but philosophers had rarely accepted. Vulgar opinion at once imagined that the pleasure Epicurus had in mind involved a lot of money, sex, drink and debauchery (associations that survive in our use of the word 'Epicurean'). But true Epicureanism was more subtle. Epicurus led a very simple life, because after rational analysis, he had come to some striking conclusions about what actually made life pleasurable - and fortunately for those lacking a large income, it seemed that the essential ingredients of pleasure, however elusive, were not very expensive. The first ingredient was friendship. 'Of all the things that wisdom provides to help one live one's entire life in happiness, the greatest by far is the possession of friendship,' he wrote. So he bought a house near Athens where he lived in the company of congenial souls. The desire for riches should perhaps not always be understood as a simple hunger for a luxurious life, a more important motive might be the wish to be appreciated and treated nicely. We may seek a fortune for no greater reason than to secure the respect and attention of people who would otherwise look straight through us. Epicurus, discerning our underlying need, recognised that a handful of true friends could deliver the love and respect that even a fortune may not. Epicurus and his friends located a second secret of happiness: freedom. In order not to have to work for people they didn't like and answer to potentially humiliating whims, they removed themselves from employment in the commercial world of Athens ('We must free ourselves from the prison of everyday affairs and politics'), and began what could best have been described as a commune, accepting a simpler way of life in exchange for independence. They would have less money, but would never again have to follow the commands of odious superiors. The third ingredient of happiness was, in Epicurus's view, to lead an examined life. Epicurus was concerned that he and his friends learn to analyse their anxieties about money, illness, death and the supernatural. There are few better remedies for anxiety than thought. In writing a problem down or airing it in conversation we let its essential aspects emerge. And by knowing its character, we remove, if not the problem itself, then its secondary, aggravating characteristics: confusion, displacement, surprise. Wealth is of course unlikely ever to make anyone miserable. But the crux of Epicurus's argument is that if we have money without friends, freedom and an analysed life, we will never be truly happy. And if we have them, but are missing the fortune, we will never be unhappy.

When The Matrix debuted in 1999, it was a huge box-office success. It was also well received by critics, most of whom focused on one of two qualities—the technological (it mainstreamed the digital technique of three-dimensional “bullet time,” where the on-screen action would freeze while the camera continued to revolve around the participants) or the philosophical (it served as a trippy entry point for the notion that we already live in a simulated world, directly quoting philosopher Jean Baudrillard’s 1981 reality-rejecting book Simulacra and Simulation). If you talk about The Matrix right now, these are still the two things you likely discuss. But what will still be interesting about this film once the technology becomes ancient and the philosophy becomes standard? I suspect it might be this: The Matrix was written and directed by “the Wachowski siblings.” In 1999, this designation meant two brothers; as I write today, it means two sisters. In the years following the release of The Matrix, the older Wachowski (Larry, now Lana) completed her transition from male to female. The younger Wachowski (Andy, now Lilly) publicly announced her transition in the spring of 2016. These events occurred during a period when the social view of transgender issues radically evolved, more rapidly than any other component of modern society. In 1999, it was almost impossible to find any example of a trans person within any realm of popular culture; by 2014, a TV series devoted exclusively to the notion won the Golden Globe for Best Television Series. In the fifteen-year window from 1999 to 2014, no aspect of interpersonal civilization changed more, to the point where Caitlyn (formerly Bruce) Jenner attracted more Twitter followers than the president (and the importance of this shift will amplify as the decades pass—soon, the notion of a transgender US president will not seem remotely implausible). So think how this might alter the memory of The Matrix: In some protracted reality, film historians will reinvestigate an extremely commercial action movie made by people who (unbeknownst to the audience) would eventually transition from male to female. Suddenly, the symbolic meaning of a universe with two worlds—one false and constructed, the other genuine and hidden—takes on an entirely new meaning. The idea of a character choosing between swallowing a blue pill that allows him to remain a false placeholder and a red pill that forces him to confront who he truly is becomes a much different metaphor. Considered from this speculative vantage point, The Matrix may seem like a breakthrough of a far different kind. It would feel more reflective than entertaining, which is precisely why certain things get remembered while certain others get lost.

We are dealing, then, with an absurdity that is not a quirk or an accident, but is fundamental to our character as people. The split between what we think and what we do is profound. It is not just possible, it is altogether to be expected, that our society would produce conservationists who invest in strip-mining companies, just as it must inevitably produce asthmatic executives whose industries pollute the air and vice-presidents of pesticide corporations whose children are dying of cancer. And these people will tell you that this is the way the "real world" works. The will pride themselves on their sacrifices for "our standard of living." They will call themselves "practical men" and "hardheaded realists." And they will have their justifications in abundance from intellectuals, college professors, clergymen, politicians. The viciousness of a mentality that can look complacently upon disease as "part of the cost" would be obvious to any child. But this is the "realism" of millions of modern adults. There is no use pretending that the contradiction between what we think or say and what we do is a limited phenomenon. There is no group of the extra-intelligent or extra-concerned or extra-virtuous that is exempt. I cannot think of any American whom I know or have heard of, who is not contributing in some way to destruction. The reason is simple: to live undestructively in an economy that is overwhelmingly destructive would require of any one of us, or of any small group of us, a great deal more work than we have yet been able to do. How could we divorce ourselves completely and yet responsibly from the technologies and powers that are destroying our planet? The answer is not yet thinkable, and it will not be thinkable for some time -- even though there are now groups and families and persons everywhere in the country who have begun the labor of thinking it. And so we are by no means divided, or readily divisible, into environmental saints and sinners. But there are legitimate distinctions that need to be made. These are distinctions of degree and of consciousness. Some people are less destructive than others, and some are more conscious of their destructiveness than others. For some, their involvement in pollution, soil depletion, strip-mining, deforestation, industrial and commercial waste is simply a "practical" compromise, a necessary "reality," the price of modern comfort and convenience. For others, this list of involvements is an agenda for thought and work that will produce remedies. People who thus set their lives against destruction have necessarily confronted in themselves the absurdity that they have recognized in their society. They have first observed the tendency of modern organizations to perform in opposition to their stated purposes. They have seen governments that exploit and oppress the people they are sworn to serve and protect, medical procedures that produce ill health, schools that preserve ignorance, methods of transportation that, as Ivan Illich says, have 'created more distances than they... bridge.' And they have seen that these public absurdities are, and can be, no more than the aggregate result of private absurdities; the corruption of community has its source in the corruption of character. This realization has become the typical moral crisis of our time. Once our personal connection to what is wrong becomes clear, then we have to choose: we can go on as before, recognizing our dishonesty and living with it the best we can, or we can begin the effort to change the way we think and live.