Coke A Cola Quotes

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What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.
Andy Warhol
Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.
Michael Pollan (In Defense of Food: An Eater's Manifesto)
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell (Blink: The Power of Thinking Without Thinking)
This is coke.''Ethan rolled his eyes and frowned. ''Coke a cola?
Tahlie Purvis (The Boy At The Back Of The Class)
most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
Here is an all-too-brief summary of Buffett’s approach: He looks for what he calls “franchise” companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud—as when he bought Coca-Cola soon after its disastrous rollout of “New Coke” and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today.
Benjamin Graham (The Intelligent Investor)
American?” he asked, with a pained smile. “Yes,” Annabeth said. “And I’d love a pizza,” Percy said. The waiter looked like he was trying to swallow a euro coin. “Of course you would, signor. And let me guess: a Coca-Cola? With ice?” “Awesome,” Percy said. He didn’t understand why the guy was giving him such a sour face. It wasn’t like Percy had asked for a blue Coke.
Rick Riordan (The Mark of Athena (The Heroes of Olympus, #3))
Alex took a sip. It wasn’t Coke. It wasn’t even Pepsi. He recognized the over-sweet, slightly cloying taste of supermarket cola and wished he’d asked for water.
Anthony Horowitz (Stormbreaker (Alex Rider, #1))
Coca cola and McDonalds is spreading. Just like hunger and poverty.
Tim Goossens
You might think that life is not as good as it used to be but the younger generation happens to think that life is wonderful. Maybe they just do not know how great things were, when you were their age. Having said that, when you were young, the older generation complained about life too and reminisced about the good old days. This pattern cannot simply be explained by the tendency of the human psyche to erase all negative memories leaving just the positive ones. The criticism is aimed at the present moment which is supposedly worse than it used to be. If you accept the fact that life is getting worse with every passing year then you would have to agree that the world should have simply fallen to pieces a long time ago. An uncountable number of generations have passed since the beginning of human history and each one believes that life’s colours have faded. Many an old man will tell you with absolute certainty how much better Coca-Cola used to be. Coca-Cola was invented in 1886. Imagine how disgusting coke must be by now if it has been consistently worsening in quality since
Vadim Zeland (Reality Transurfing Steps I-V)
Glimco was having a problem with a freight hauler that was resisting the union and wouldn’t rehire a shop steward they had fired. It made Joey Glimco look bad to his men, and he wanted me to take care of the matter. I told him nobody needed to paint anybody’s house. I told him to give me a case of Coca-Cola that used to come in those old-fashioned bottles. I said give me one of your men and we’ll handle it. I got on a bridge just down the street from the freight company. When a truck would pull out and drive down to go under the bridge, the man and I dropped bottles of Coke down on the truck. It sounded like bombs going off, and trucks were crashing into the bridge abutment without knowing what was happening. Finally, the drivers refused to take trucks out of the yard, and the freight company came around and rehired the shop steward, but he didn’t get his back pay. Maybe I should have used two cases of Coke. I
Charles Brandt ("I Heard You Paint Houses", Updated Edition: Frank "The Irishman" Sheeran & Closing the Case on Jimmy Hoffa)
You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company
Al Ries (The 22 Immutable Laws of Marketing)
All the positive associations the subjects had with Coca-Cola—its history, logo, color, design, and fragrance; their own childhood memories of Coke, Coke’s TV and print ads over the years, the sheer, inarguable, inexorable, ineluctable, emotional Coke-ness of the brand—beat back their rational, natural preference for the taste of Pepsi. Why? Because emotions are the way in which our brains encode things of value, and a brand that engages us emotionally—think Apple, Harley-Davidson, and L’Oréal, just for starters—will win every single time.
Martin Lindstrom (Buyology: Truth and Lies About Why We Buy)
I once read the most widely understood word in the whole world is ‘OK’, followed by ‘Coke’, as in cola. I think they should do the survey again, this time checking for ‘Game Over’. Game Over is my favorite thing about playing video games. Actually, I should qualify that. It’s the split second before Game Over that’s my favorite thing. Streetfighter II - an oldie but goldie - with Leo controlling Ryu. Ryu’s his best character because he’s a good all-rounder - great defensive moves, pretty quick, and once he’s on an offensive roll, he’s unstoppable. Theo’s controlling Blanka. Blanka’s faster than Ryu, but he’s really only good on attack. The way to win with Blanka is to get in the other player’s face and just never let up. Flying kick, leg-sweep, spin attack, head-bite. Daze them into submission. Both players are down to the end of their energy bars. One more hit and they’re down, so they’re both being cagey. They’re hanging back at opposite ends of the screen, waiting for the other guy to make the first move. Leo takes the initiative. He sends off a fireball to force Theo into blocking, then jumps in with a flying kick to knock Blanka’s green head off. But as he’s moving through the air he hears a soft tapping. Theo’s tapping the punch button on his control pad. He’s charging up an electricity defense so when Ryu’s foot makes contact with Blanka’s head it’s going to be Ryu who gets KO’d with 10,000 volts charging through his system. This is the split second before Game Over. Leo’s heard the noise. He knows he’s fucked. He has time to blurt ‘I’m toast’ before Ryu is lit up and thrown backwards across the screen, flashing like a Christmas tree, a charred skeleton. Toast. The split second is the moment you comprehend you’re just about to die. Different people react to it in different ways. Some swear and rage. Some sigh or gasp. Some scream. I’ve heard a lot of screams over the twelve years I’ve been addicted to video games. I’m sure that this moment provides a rare insight into the way people react just before they really do die. The game taps into something pure and beyond affectations. As Leo hears the tapping he blurts, ‘I’m toast.’ He says it quickly, with resignation and understanding. If he were driving down the M1 and saw a car spinning into his path I think he’d in react the same way. Personally, I’m a rager. I fling my joypad across the floor, eyes clenched shut, head thrown back, a torrent of abuse pouring from my lips. A couple of years ago I had a game called Alien 3. It had a great feature. When you ran out of lives you’d get a photo-realistic picture of the Alien with saliva dripping from its jaws, and a digitized voice would bleat, ‘Game over, man!’ I really used to love that.
Alex Garland
b. The imagined order shapes our desires. Most people do not wish to accept that the order governing their lives is imaginary, but in fact every person is born into a pre-existing imagined order, and his or her desires are shaped from birth by its dominant myths. Our personal desires thereby become the imagined order’s most important defences. For instance, the most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘Follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan, ‘Diet Coke. Do what feels good.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
There was no starting point for the rebellion, but I could mark an arbitrary one: that a grown-up was someone who, first and foremost, could drink a Coke at whim.
Teju Cole (Open City)
Christmas of 1930 saw Santa Claus working for Coca-Cola. Before then he did not wear a suit and generally preferred to wear blue or green. The artist Haddon Sundblom dressed him in the company colors, bright red with white piping, and gave him the features familiar to us all. Every child’s friend has a white beard, laughs all the time, travels by sleigh, and is so plump that no one can figure out how he gets down the world’s chimneys loaded with presents and carrying a Coke in each hand. Neither
Eduardo Galeano (Mirrors: Stories of Almost Everyone)
There, Faye always orders the same thing, and calls it her “death row meal”: a barbecue chicken sandwich with macaroni and cheese, and a glass bottle of Coca-Cola. It’s the only soda she’ll drink; in fact, her blood is mostly Coke.
Felix Blackwell (Stolen Tongues)
Cernovich has cleverly repackaged such concepts in a manner friendly for guys, and in the process he has given men permission to engage in these activities without feeling stigmatized. It’s akin to when Coca-Cola invented Coke Zero, which was conceived as a male alternative for those were too embarrassed by the perceived effeminacy of ordering a Diet Coke.
Michael Malice (The New Right: A Journey to the Fringe of American Politics)
In The Philosophy of Andy Warhol, the artist writes: What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.
Véronique Hyland (Dress Code: Unlocking Fashion from the New Look to Millennial Pink)
What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.
Charles River Editors (American Legends: The Life of Andy Warhol)
Smoke coke, but not the cola
Jim
For years, recycling programs proved unprofitable, and private institutions failed time and time again to create comprehensive programs that would dramatically reduce litter. Expensive recycling programs survived as the preferred and exclusive solution for solid-waste disposal in this country only because private corporations used their lobbying might to shift responsibility for the collection and recycling of corporate waste onto the public sector. In the end, consumers did most of the work, subsidizing (both through their labor and through taxes) the beverage industry’s packaging-reclamation system, allowing companies to expand their operations without incurring increased costs.
Bartow J. Elmore (Citizen Coke: The Making of Coca-Cola Capitalism)
Well, this is us, Jack. Cuban cane rum and yanqui Coca-Cola; Cuba Libre, 'free Cuba'. Only we call this cocktail 'ha-ha' now, because there's no Cuba and no freedom. Salad!
Jaxy Mono (Rum & Coke)
a Coke and a ham sandwich, please.” “Anything on that? Wanna run it through the garden?” “Run it through the … ” Tess’s brow furrowed. “Yeah, you know. Lettuce, tomato, and onion. The works.” “Oh.” Tess shook her head. “Just mustard, please.” Willa Jean nodded and went toward the kitchen hollering, “Walking in! A Co’Cola and Noah’s boy on bread with Mississippi mud.
Amy Metz (Murder & Mayhem in Goose Pimple Junction)
When Coca-Cola made its ill-fated switch to New Coke, the Wall Street Journal reported that the economy of Madagascar nearly collapsed because of the sudden drop in demand for vanilla.
Amy Stewart (The Drunken Botanist: The Plants that Create the World's Great Drinks)
Before 'Coca-Cola' there was only water to wet your thirst.
Anthony T. Hincks
Coca-Cola’s other profitable variation arose serendipitously. For two years, Candler was pestered by an entrepreneur from Chattanooga, Benjamin Franklin Thomas, who wanted to bottle Coca-Cola. In 1889, Candler reluctantly agreed to Thomas’s plan. The bottling of Coke was an instant success, leading to high profits for the company and bottlers. For Coca-Cola, bottlers created a huge new market without any capital need. By 1904 there were more than 120 bottling plants throughout the US. Coca-Cola may be the first example in history of a company concentrating on its ‘core competencies’ (in this case, product formulation, branding and marketing) and outsourcing all capital-intensive functions. As a result, the company grew enormously without having to raise much external capital. And it all happened by chance. When competing colas emerged, Coke was able to command a substantial price premium. To this day, Coca-Cola has remained highly profitable. It currently has an operating margin of 26 per cent, instead of the 5 to 10 per cent typical in the food and beverage industry.
Richard Koch (The Star Principle: How it can make you rich)
Star businesses needn’t be anything to do with technology. Only one of my five stars is a technology venture. The longest-running star business is surely the Coca-Cola Company, incorporated in 1888 and a consistent star business until the 1990s. For over a century, despite two world wars, the stock market crash of 1929 and the ensuing Great Depression, Coca-Cola remained a star. The global market for cola increased on trend by more than 10 per cent every year and Coke remained the dominant player in that market. The value of the company increased with remarkable consistency, even bucking the trend and rising from 1929 to 1945.The company used World War Two to its immense advantage. After Pearl Harbor, Coke boss Robert Woodruff pledged to ‘see that every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs our company’. The US administration exempted Coca-Cola that was sold to the military from all sugar rationing. The US Army gave Coke employees installing plants behind the front lines the pseudo-military status of ‘technical observers’. These ‘Coca-Cola Colonels’ were exempt from the draft but actually wore Army uniforms and carried military rank according to their company salaries. General Eisenhower, a self-confessed Coke addict, cabled urgently from North Africa on 29 June, 1943: ‘On early convoy request shipment three million bottled Coca-Cola (filled) and complete equipment for bottling, washing, capping same quantity twice monthly . . .’2 Coke became familiar throughout Europe during the war and continued its remarkably cosy arrangement with the US military in Germany and Japan during the postwar occupation. From the 1950s, Coke rode the wave of internationalisation. Roberto Goizueta, the CEO from 1980 to 1997, created more wealth for shareholders than any other CEO in history. He became the first CEO who was not a founder to become a billionaire. The business now rates a value of $104 billion.
Richard Koch (The Star Principle: How it can make you rich)
same. Today, Coca-Cola still sells the same old Coke (at least since 1929, when cocaine was finally eliminated from the drink). None of the workers from back then are left.
Jan Eeckhout (The Profit Paradox: How Thriving Firms Threaten the Future of Work)
To use an example less amusing but perhaps clearer: in Aristotelian logic, we must classify a Coca Cola can as either present in the refrigerator or not present in the refrigerator. In Koryzbskian n-valued logic, we can estimate the probability that the coke remains in the refrigerator, from 0 percent, through ten percent . . . up to 100 percent, depending on how much we know. In Zadeh's fuzzy logic, we can estimate how much Coca Cola remains present in the can, e.g., full can, three-quarter full, half can . . . etc.
Robert Anton Wilson (Cosmic Trigger III: My Life After Death)
There are regions in Mexico that have almost no running water because the local Coca-Cola plant is using up most of it. With no water, the inhabitants drink Coke, and their rates of obesity and diabetes have skyrocketed.
James Fell (On This Day in History Sh!t Went Down)
There are regions in Mexico that have almost no running water because the local Coca-Cola plant is using up most of it. With no water, the inhabitants drink Coke, and their rates of obesity and diabetes have skyrocketed. It takes three gallons of water to make one gallon of Coke.
James Fell (On This Day in History Sh!t Went Down)
[T]he 'iced tea' was nonalcoholic and the faux 'cola' entirely devoid of cocaine or opiates.
Anthony Francis (Jeremiah Willstone and the Clockwork Time Machine)
Bacardi Limited was started in Santiago de Cuba by Facundo Bacardí Massó, a wine merchant. Having immigrated to Cuba from Spain in 1830, he refined the method of making a quality rum, which until then was considered an inferior drink compared to grain whiskey. Filtering the rum through charcoal gave it a smoother taste and made it the drink of choice in the island nation. One hundred years later, the company headquarters moved into an art deco building in Havana. Other than drinking it straight, the favorite way of drinking rum was with Coca-Cola, which is now called a “Cuba Libre.” At the time I was there, the midshipmen bought cases of rum for very little money and brought them back to the ship without anyone objecting. The Navy also routinely flew to Cuba, and brought airplane loads of Bacardi Rum back to Pensacola, on what were called “Rum Runs.” This was not considered smuggling, but rather was thought of as “routine multi-engine training flights for U.S. Navy SNB-5 pilots.
Hank Bracker
the most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘Follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan, ‘Diet Coke. Do what feels good.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
Coca-Cola had recently established a division called VEB, Venturing & Emerging Brands. This is the branch of Coke that looks for the next billion-dollar brand and partners with them during their early growth period.
Jesse Itzler (Living with a SEAL: 31 Days Training with the Toughest Man on the Planet)